Apple TV kicks off its big fall lineup this week with Mayday, a new Ryan Reynolds film that’s part buddy comedy, part action spy thriller. And the first reviews say the movie’s a winner.

While computer use isn’t new for Claude on the desktop, running it in the background is a nice upgrade.

iOS 27 is packed with powerful features like Siri AI and upgrades to productivity apps like Apple Mail, Notes, Reminders, and Calendar. But for many users, some of iOS 27’s best changes might be bug fixes that make apps run better than ever—here are three coming to Apple Mail.

iPhone 18 Pro is launching next week, and expected to feature three upgrades that have been rumored for years. Here’s what’s coming.

GymKit has been one of Apple Watch’s smartest fitness features since it launched in 2017. Tap your watch to compatible gym equipment, and Apple Watch shares your heart rate while the machine sends back metrics like distance, incline, pace, and calories.

With iOS 27, Apple is expanding that idea beyond Apple Watch. I tested the new GymKit on iPhone and AirPods Pro 3 experience with a GymKit-compatible treadmill. It basically gives you the Apple Watch GymKit workout tracking experience, just without the watch. This could be useful in a lot of scenarios.

Apple won the ‘Best Picture’ Oscar for CODA back in 2022, and now director Siân Heder is back with another potential winner: Being Heumann. Here’s the new trailer.

Apple has a new M6 MacBook Pro launching this fall with a 14-inch screen and the current industrial design. Now that the M6 chip has officially been unveiled, here are three upgrades to expect from the new MacBook Pro.

Alongside the massive AirPods Pro 3 are now back down at $50 off. That offer joins the ongoing all-time low on AirTag 2 at $20 each and a sizable M5 MacBook Air re-stock in the official Apple Refurb Store (more details on those right here). We have the going M6 Mac mini pre-order discounts alongside a series of official Apple accessories from $5.50 today – USB-C cables, Apple Watch bands, and more. Check it all out below. 

iOS 27 introduces several improvements for Apple Pay, including a fully overhauled checkout flow that’s the service’s best upgrade in years.

Apple is rolling out support for Apple Wallet driver’s license integration to a new state. Starting today, Oklahoma residents can add their license to the Wallet app on iPhone and Apple Watch for easy mobile access.

Elon University has partnered with The Washington Post to conduct what turned out to be a worrying survey about Americans viewing AI chatbots as virtual friends or therapists.

The results very much vindicate Apple’s careful decision to ensure that Siri AI doesn’t encourage such pseudo-relationships …

Adobe is bringing its creative and productivity tools directly into Slack, letting teams create and edit images, videos, designs and PDFs without leaving the conversations where projects already take shape.

Listen to a recap of the top stories of the day from 9to5Mac. 9to5Mac Daily is available on iTunes and Apple’s Podcasts app, Stitcher, TuneIn, Google Play, or through our dedicated RSS feed for Overcast and other podcast players.

Sponsored by Stuff: Stuff helps you get everything out of your head and into a simple, elegant system—closing open loops and reducing mental stress. A simple to-do list for iPhone, iPad, and Mac, with powerful tools that make organizing, tracking, and checking off your tasks a whole lot more satisfying. Get Stuff done.

Greenpeace says the adoption of AI poses the biggest threat to Apple’s environmental track record, and argues that how the company responds will be the “defining test” of whether it really means what it says.

Apple’s environmental achievements to date have been unrivalled, but the massive data center demands created by Siri AI and other Apple Intelligence features could change all of that …

Update 9/2: Amazon has now dropped the price on AirPods Pro 3 back down to $199 for its Labor Day sale (this is $50 off and actually $1 less than our previous mention).

Amazon has now officially launched its massive 2026 Labor Day Sale and the deals are flying. We are tracking $50 off AirPods Pro 3, the best prices ever on the 2026 AirTag 2, all-time lows on iPhone 17 Pro, and much more – Apple Watch SE 3 is sitting at down at the $200 all-time low for the first time if you’re quick.

That is all just for starters, though. There are thousands upon thousands of price drops across just about every product category live on Amazon starting today – even the brand new M6 Mac mini 6 is seeing some discounts already, alongside everything from Anker charging gear to smart home products and much more. Scope out some highlights below. 

Multiple Dropbox users have been emailed by the cloud storage company to advise them that a security breach saw unauthorised access to their account. Update: the company has said that about 5,000 accounts were compromised, with files downloaded from around 1,500 of them.

The root cause appears to be a lack of authentication by Dropbox when attackers created a single sign-on option through a third-party company …

The Federal Bureau of Investigation (FBI) is reportedly investigating identity theft as digital scans of more than 153 million driver’s licenses went on sale on the dark web. Additional documents offered through a massive security breach include medical cards, residence cards, and more.

The licenses belong to people in the US and Canada, and appear to have been collected by hacking an identity verification service …

Based on a whole succession of leaks, there’s a clear consensus view on two of the three colors we can expect when the iPhone 18 Pro is unveiled next week.

But two prominent leakers have different expectations when it comes to whether the third colour will be silver or black …

Apple started informing developers today that universal macOS apps on the Mac App Store that require macOS 13 or later can now drop support for Intel-based Macs.

Earlier this year, Apple announced a partnership with Ford to bring native Apple Maps integration to the automaker’s upcoming Universal Electric Vehicle (UEV) Platform, including what we now know is called the Fathom.

In a new regulatory filing today, Apple revealed that new CEO John Ternus is receiving a pay package with $58 million in salary and target stock awards. The company also shared details on Tim Cook’s lucrative new deal as Apple’s executive chairman.

If you head to Apple Maps today, you’ll notice that Apple has started renaming Lake Ontario to “Lake America.” The move follows Trump’s order last week to change the name as part of an ongoing trade dispute with Canada.

Next week, the iPhone Ultra will be unveiled at Apple’s September event, and today a new Tom’s Guide interview with Mark Gurman reveals several fresh details on what to expect from specs, software, launch timing, and more.

Apple Watch Series 12 is coming next week, launching at the September event alongside Apple Watch Ultra 4. Here are three new features rumored for Apple Watch Series 12.

In June, Anthropic first released Fable 5, its Mythos-class AI model for Claude. Three months later, Anthropic is enhancing Claude with its new Fable 5.1 model upgrade.

New Apple CEO John Ternus has just sent his first company-wide memo. In it, Ternus thanks Tim Cook and recognizes that Apple is “so lucky to have had a CEO who led with his values and with such decency and humanity.”

“We have a huge launch next week that’s going to be phenomenal,” Ternus also says, in reference to Apple’s forthcoming “Surprise and shine” special event.

Read the full memo, obtained by 9to5Mac, below.

Apple has a new CEO today. Meanwhile, a vintage video of Steve Jobs from 1996 has resurfaced. It adds some incredible perspective.

Today is John Ternus’s first day as Apple CEO. A new Bloomberg report has more details on other executive changes, plus tidbits on changes Ternus might make.

Meta is launching Muse Voice Transcribe, its first real-time audio perception model. It brings multilingual, streaming transcription to Meta AI for Mac, Muse Code, and developers through the Meta Model API.

Today alongside launching two new products, Sonos has unveiled ‘Sonos 27’ branding for its software platform and detailed four new features coming soon for Sonos users.

Sonos has announced two new hardware products today—Ace headphones and a Beam soundbar with ‘Ultra’ branding—alongside rebranding its software as ‘Sonos 27.’ Here are the details.

The new Apple CEO has just launched their social media presence on X, with the handle @johnternus. His bio is simply ‘ CEO’, and his first post simply reads ‘hello’.

Today is Ternus’s first official day in the top job, with outgoing Tim Cook moving to an Executive Chair role.

The giant best price ever on AirTag 2, but we spotted this 16GB/1TB M5 MacBook Air at $240 off via the Apple refurb store if you’re quick. Today’s 9to5Toys Lunch Break is also headlined by iPhone Air at $150 off (or as much as $359 off at Best Buy in open-box condition), iPhone 17 Pro models dropping to new Amazon all-time lows again at up to $285 off and some notable Apple Pencil Pro deals too. Grab yourself the new $9 Apple Polishing Cloth before it sells out and head below for more. 

Apple TV has just added a large batch of 15 classic movies to its library, available free for subscribers. Here’s the full list.

Aside from being featured by Apple in the M6 Mac mini launch, Perplexity has been relatively quiet on the Mac front this summer. That changes today with hybrid compute for Mac.

Here’s a cool new thing launching today: Cibby, a beautifully designed iOS app for physical video game collectors.

Apple TV kicks off fall with several high-profile premieres in September, including a Ryan Reynolds film, the return of Slow Horses, a Matthew McConaughey comedy series, and more. Here’s what’s new on Apple TV this September.

John Ternus is officially Apple’s CEO starting today, and his new bio page on Apple’s website reveals some of Ternus’s key priorities, as noted by Myke Hurley.

Listen to a recap of the top stories of the day from 9to5Mac. 9to5Mac Daily is available on iTunes and Apple’s Podcasts app, Stitcher, TuneIn, Google Play, or through our dedicated RSS feed for Overcast and other podcast players.

Sponsored by Stuff: Stuff helps you get everything out of your head and into a simple, elegant system—closing open loops and reducing mental stress. A simple to-do list for iPhone, iPad, and Mac, with powerful tools that make organizing, tracking, and checking off your tasks a whole lot more satisfying. Get Stuff done.

iPhone 18 Pro will be unveiled next week, and a new post from a reputable Weibo leaker names three new colors expected to debut.

Bloomberg carries a piece noting the astonishing gains made by Apple stockholders during the time when Tim Cook was CEO. The cumulative gain was 2,275% – or a total return of 2,736% when accounting for dividend payments also.

The site suggests this will make him a tough act to follow, but my own view is that new CEO John Ternus doesn’t have to emulate Cook’s management of the company …

Apple yesterday presented what it said was “shocking evidence” based on analysis of a MacBook owned by Chang Liu, a former employee who moved to OpenAI. The company is alleging that two of its former employees stole trade secrets relating to hardware design and more.

The AI company hit back with its own legal filing, saying that the whole situation is “a mess of Apple’s own making” …

9to5Mac Security Bite is exclusively brought to you by Mosyle, the only Apple Unified Platform. Making Apple devices work-ready and enterprise-safe is all we do. Our unique integrated approach to management and security combines state-of-the-art Apple-specific security solutions for fully automated Hardening & Compliance, Next Generation EDR, AI-powered Zero Trust, and exclusive Privilege Management with the most powerful and modern Apple MDM on the market. The result is a totally automated Apple Unified Platform currently trusted by over 45,000 organizations to make millions of Apple devices work-ready with no effort and at an affordable cost. Request your EXTENDED TRIAL today and understand why Mosyle is everything you need to work with Apple.

This episode of the Security Bite Podcast will be two parts. In this first half, I sit down with Patrick Wardle from Objective-See and Kseniia Yamburh from Moonlock Lab to discuss changes to Apple’s Bug Bounty Program.

In the second part coming next week, we will continue talking about what the macOS threat landscape looks like right now and the upcoming Objective by the Sea conference. The largest Apple security conference (and the only one).

Today is September 1st, and Apple has officially handed over the reins of CEO from Tim Cook to John Ternus. This commences a new era with Ternus leading the company.

You can see the change reflected on the company’s newly-updated leadership page, with Ternus getting the CEO title and Cook moving to the Board of Directors section in his new role as Executive Chair.

Apple @ Work is exclusively brought to you by Mosyle, the only Apple Unified Platform. Mosyle is the only solution that integrates in a single professional grade platform all the solutions necessary to seamlessly and automatically deploy, manage, and protect Apple devices at work. Over 45,000 organizations trust Mosyle to make millions of Apple devices work ready with no effort and at an affordable cost. Request your EXTENDED TRIAL today and understand why Mosyle is everything you need to work with Apple.

In this episode of Apple @ Work, Dr. Gleb Tsipursky joins the show to talk about the human side of AI adoption in the enterprise, his books, and much more.

Since iOS 5 in 2011, the iPhone and iPad have included Notification Center, a central place to find alerts from various apps in chronological order.

Starting with iOS 27, Apple is making a major change to how users open Notification Center on iPhone and iPad.

iOS 27 is currently in beta, and the behavior has changed slightly between the first two releases. However, eight developer betas so far show this change will ship this month — even if I’d change it.

Listen to a recap of the top stories of the day from 9to5Mac. 9to5Mac Daily is available on iTunes and Apple’s Podcasts app, Stitcher, TuneIn, Google Play, or through our dedicated RSS feed for Overcast and other podcast players.

Sponsored by Stuff: Stuff helps you get everything out of your head and into a simple, elegant system—closing open loops and reducing mental stress. A simple to-do list for iPhone, iPad, and Mac, with powerful tools that make organizing, tracking, and checking off your tasks a whole lot more satisfying. Get Stuff done.

9to5Mac is brought to you by Memoket: The Memoket Gem is an 11g AI wearable that slots beside your Apple Watch in a co-wear band. Press once to capture a conversation, and Gem connects it to what you discussed weeks ago — surfacing the earlier thread with a source link. From $179, shipping August 2026.

In 2023, early adopters were just getting to know ChatGPT and AI chatbot tech. Three years later, OpenAI’s Codex agent, now part of the ChatGPT desktop app, has brought about a similar season of learning. Here’s how I’m using ChatGPT, Codex, and more on my Mac.

It’s Roborock’s 12th anniversary, and the high-tech cleaning company is celebrating by offering generous discounts across its range of robot cleaners and other products between now and September 6.

Discounts range from 25% to over 50% across the products and bundles included in the anniversary sale, with savings as high as $1600 …

iPhone 18 Pro will be unveiled next week, and while most iPhone 17 Pro owners won’t upgrade so soon, for those considering a new iPhone there are three main features likely to motivate them.

Apple has filed a new document in its ongoing lawsuit against OpenAI as it continues to push for expedited discovery. In today’s filing, Apple says that it has new “shocking evidence” based on early forensic inspection of a laptop used by former engineer Chang Liu.

Love Mario Kart 64 and want to play it on iPhone? You may have tried Delta or another N64 emulator in the past to make that happen. And while that works, it’s now possible to run the classic cart racer with native Metal rendering on iPhone. 

As we’ll discuss in this video and post, running Mario Kart 64 with native Metal rendering presents several key advantages over running the same game via an emulator. Combined with a Bluetooth controller like the Mocagen MC1, it’s the best way to play Nintendo’s classic cart racer on iPhone.

Apple will unveil its foldable iPhone Ultra next week at the September event, but it’s unclear exactly when the new model will ship to users. Here’s what to expect per the latest reporting.

The dream for your Apple gear while traveling is one thing, not a collection of cables and wall adapters. There are plenty of options for that, but often they are bulky. Anker’s Prime Qi2 25W Foldable 3-in-1 Wireless Charger aims to address that. It folds flat, weighs about as much as an iPhone 17 Pro Max, and charges your iPhone, Apple Watch, and AirPods.

Apple has just released a new round of beta software for testing. Beta 8 is here for iPadOS 27, tvOS 27, and more. Here’s what to expect.

Update 5:04 p.m. ET: iPadOS 27 and tvOS 27 are now available for public beta testers as well.

Continuing Apple’s weekly test releases ahead of the official launch of macOS 27 Golden Gate, the company is now rolling out beta 8 for developers. Here’s what to expect.

Update 5:04 p.m. ET: Now available for public beta testers as well.

Apple has released the eighth iOS 27 beta for developer testing. iOS 27 beta 8 continues Apple’s summer beta cycle ahead of a public release in September. We’ll update our devices and share what we discover.

Update 5:04 p.m. ET: Now available for public beta testers as well.

Phil Schiller is stepping down from his role leading the App Store and Apple events, according to a new Bloomberg report. The move is the latest progression of Schiller’s tenure at Apple, which spans multiple decades.

Apple is holding its big September launch event next week, and as new products arrive, the company is expected to discontinue 10+ popular current devices.

Rumors indicate AirPods 5 are launching next week alongside iPhone 18 Pro, Apple Watch Ultra 4 and Series 12, and iPhone Ultra. Here’s what we know so far about the new AirPods.

Today is Tim Cook’s last day as Apple CEO, with John Ternus set to take over tomorrow. To mark his last day in the role, Cook penned an emotional memo to Apple employees today. Read it below.

The Amazon Labor Day sale is in full force with thousands of price drops alongside ongoing all-time lows on AirTag 2 from $20 each and the M6 Mac mini pre-order discounts (just make sure you grab the new Apple Polishing Cloth at $9 before it sells out). But for today’s 9to5Toys Lunch Break we are looking at some $64 (35% off) and the updated Amazon Anker Labor Day sale from just $12. You have less than 24 hours left to score a Nintendo Switch 2 console before tomorrow’s price hike, and all of today’s deals await below.

President Trump has “reached out to Apple directly” about changing Lake Ontario’s name to Lake America in Apple Maps, according to U.S. Interior Secretary Doug Burgum.

iPhone 18 Pro will be unveiled next week on September 9, with new Pro and Pro Max models debuting. Here’s what rumors say is new with each model.

After 15 years at the helm, today is officially Tim Cook’s last day as Apple CEO. In April, Apple announced that Cook would step down as CEO on September 1, with John Ternus set to take the reins.

Cook, of course, isn’t going away completely. Instead, he’s set to become executive chairman of Apple’s board of directors.

Both Apple pundits and most of the internet seem to agree that Vision Pro is the best way to watch baseball, following the immersive experience offered by Apple’s Friday Night Baseball.

Notably, there also seemed to be a consensus view that less is more when it comes to the various immersive camera angles …

The latest development in the trade war Trump started with Canada is an executive order to rename Lake Ontario as Lake America. Google Maps has updated the name, though what you see depends on which country you are in, with only US users seeing Lake America. Apple Maps has so far stuck to the real name …

CarPlay is about to get even better with iOS 27 in September. New features including a dedicated Siri app and Siri AI will upgrade Apple’s car infotainment system for iPhone users.

Even before the big iPhone software update officially launches, CarPlay in August has improved for everyone with three big app releases.

Apple surprised many when it quietly announced updated Mac mini and Mac Studio models shortly before its September event. We would normally have expected these announcements to be part of that event.

One strong theory is that the company may be making a lot of big announcements in its ‘Surprise and shine‘ keynote, and therefore wanted to get these updates out of the way beforehand. But a new report presents another theory …

A report yesterday suggested that Apple considered making a special version of the Apple Pencil for the upcoming iPhone Ultra before deciding against it.

Bloomberg suggests that there are three reasons behind this decision, one of them being a desire not to conflict with the position adopted by Steve Jobs when launching the original iPhone. However, this was almost certainly not the deciding factor …

While CarPlay supports hundreds of apps, Apple Weather isn’t one of them. The good news is that starting today, The Weather Channel’s Storm Radar app for iPhone now works with CarPlay.

Apple has a lot in store for this fall, headlined by the iPhone Ultra and iPhone 18 Pro launching next month. Apple is also working on a new iPad mini, and a new report today suggests it’s coming in October.

Apple’s first foldable iPhone should be making its debut in just over a week. In the development process, Apple was reportedly mulling the idea of launching a new Apple Pencil to use alongside the iPhone Ultra – though it probably won’t make it to market.

According to Bloomberg’s Mark Gurman, Apple has a couple new features in the pipeline for Apple Watch Series 12 and Ultra 4 that’ll make it much more appealing for health-conscious users. The company is also testing two finishes for the rumored ceramic version.

We are ready to touch down for your 9to5Toys Lunch Break weekend edition. This time around our deals are landing alongside truck loads of price drops from the Amazon 2026 Labor Day sale, as well as the ongoing $50 discount on AirPods Pro 3 and the all-time low on AirTag 2 at $20 a pop. 

Some other highlights include Amazon’s best prices ever on iPhone 17 Pro at up to $290 off the new list prices and the very first discounts on Apple’s brand new M6 and M5 Pro Mac mini. Check it all out below – you’ll also find loads of deals on accessories, chargers, and smart home gear. 

Apple Card launched seven years ago this month, and it keeps getting better. There are new features, perks, rewards, and more. Plus, there’s one major change looming.

Here’s everything new with Apple Card lately.

Earlier this year, rumors were rampant about a revamped Health app coming to iOS 26.4. Then the project was delayed, and iOS 27 came and went, and the revamp still didn’t arrive.

With the new Apple Watch Series 12 and Ultra 4 debuting next month, it’s worth asking: will we see the features debut alongside new hardware?

Welcome to Indie App Spotlight. This is a weekly 9to5Mac series where we showcase the latest apps in the indie app world. If you’re a developer and would like your app featured, get in contact.

If you lose track of things you’d like to reference later, Laytr might be a nice solution for you. All of us save things all over the place, whether that be browser bookmarks, built-in bookmarking features within apps, taking a screenshot to hopefully find later, or just leaving a tab open and hoping we find it again later. Laytr aims to be a nice all-in-one solution for keeping track of your digital bookmarks.

Apple Vision Pro is one of Apple’s most interesting hardware releases yet. It’s technically very impressive, yet it seems almost certain that this form factor won’t last – and is instead just a temporary platform to introduce visionOS to the world before we eventually get glasses.

I did buy one late last year, and while I haven’t been a major user of it, there is one use case that genuinely makes it enjoyable.

Since iOS 26.4, Apple has supported conversational apps on CarPlay.

This category includes AI chatbot apps. Siri AI joins the CarPlay party starting with iOS 27. The iPhone software update is currently in beta ahead of the official launch in September.

Meanwhile, the fourth third-party AI chatbot has arrived with Apple CarPlay support: Meta AI.

Not all power banks are made equal. Some feature one of the most impressive designs I have ever seen with an onboard display, the ability to charge two MacBooks at once, RGB lighting, and a a pair of window cutouts in the solid metal housing to put the internal tech on display – Sharge’s new Shargeek 300 Power Bank is amazing and you should, at the very least, check this thing out while the launch deal is live. Here are some of my hands-on impressions.

As soon as next year, Apple will be debuting its first pair of AI-powered smart glasses. They’ll integrate Visual Intelligence and bring Siri to the real world. Here’s what we’re expecting.

Apple @ Work is exclusively brought to you by Mosyle, the only Apple Unified Platform. Mosyle is the only solution that integrates in a single professional grade platform all the solutions necessary to seamlessly and automatically deploy, manage, and protect Apple devices at work. Over 45,000 organizations trust Mosyle to make millions of Apple devices work ready with no effort and at an affordable cost. Request your EXTENDED TRIAL today and understand why Mosyle is everything you need to work with Apple.

Virtualization on macOS has become rock-solid in the Apple Silicon era. Parallels Desktop 27 pushes that further with a new Metal-based graphics driver, OpenGL 4.3 support for Windows virtual machines on Apple silicon, faster local AI workloads, and a host of enterprise features aimed at IT teams, helping them manage and deploy Windows on macOS. Here’s my look at what’s new after spending some time with it.

Listen to a recap of the top stories of the day from 9to5Mac. 9to5Mac Daily is available on iTunes and Apple’s Podcasts app, Stitcher, TuneIn, Google Play, or through our dedicated RSS feed for Overcast and other podcast players.

Sponsored by Backblaze: Backup you can rely on. Save 20% with code 9to5daily.

The US has some of the most expensive mobile phone plans in the world, and many people are paying $60 to $100 per month or more without questioning it.

Switching to Tello Mobile can bring the cost of your plan down to as little as $5 a month, and even the unlimited plan is just $25 a month – all while using America’s largest 5G network …

RR Auction’s bidding for Steve Jobs’ 1968 science fair project has now closed, with the hand-built exhibit selling for $34,375. Here are the details.

Jeff and Fernando delve into the $899 Mac mini, comparing the outgoing M4 model and the new M6 Mac mini. They also discuss the new M5 Pro Mac mini and Apple’s new Mac Studio desktops equipped with M5 Max and M5 Ultra SoCs. Finally, the duo previews Apple’s upcoming ‘Surprise and Shine’ iPhone event.

9to5Mac Overtime is a weekly video-first podcast exploring fun and interesting observations in the Apple ecosystem, featuring 9to5Mac’s Fernando Silva & Jeff Benjamin. Subscribe to Overtime via Apple Podcasts and our YouTube channel for more.

Apple Photos is full of exciting updates in iOS 27, including for one of my favorite features in the app: iCloud Shared Albums.

“Flame effects” is not something I’d used before in a smart bulb, so this was a super interesting concept to me. Linkind’s Smart Light Stick aims to bring the idea of a “live flame” to a smart bulb, and it works with Apple Home out of the box thanks to Matter.

Apple Watch Ultra 4 is coming on September 9, here are the key ways it’s rumored to differentiate itself from prior models.

OpenAI confirmed today that ChatGPT and Codex users can now add multiple Gmail and Google Cal accounts. Here are the details.

Following the recent discovery that WhatsApp was working on new chat themes, the feature is now rolling out to iPhone users. Here are the details.

Apple will unveil the iPhone 18 Pro on September 9, but rumors have already leaked a lot of what to expect. And there are two standout features that I’m excited to upgrade for.

I recently observed that Apple appeared to have abandoned Cinematic mode, and a video experiment perfectly illustrates my frustration at this fact.

That’s not because the feature is bad, but rather that it comes so close to being good enough for real-life use that it’s hard to see why Apple hasn’t taken advantage of the massive increases in power between the iPhone 13 on which it launched and the latest iPhones. Let me show you what I mean …

The massive 2026 Amazon Labor Day sale is now live with $50 off AirPods Pro 3 and the ongoing all-time low on AirTag 2 from just $20 each. However, today’s 9to5Toys Lunch Break is headlined by Amazon now offering the first cash discounts on the brand new M6 Mac mini and M5 Pro Mac mini as well as this wild deal on the Apple iPhone Air MagSafe Battery from $39 and the best price ever on the 44mm Apple Watch SE 3 at $200. We also have the Anker Labor Day sale now live at up to 42% off, the Bose 2026 Labor Day deals now live at up to $320 off, and make sure you score yourself the new Apple Polishing Cloth for $9 Prime shipped before it sells out. Everything awaits below. 

Apple’s next-generation M6 chip is here, debuting first in the new Mac mini. And among its powerful upgrades, M6 gets a new feature previously exclusive to higher-end chips like M5 Pro and Max.

Apple has a packed lineup of products launching this fall, including new iPhones, Macs, iPads, and more. Here’s every new Apple product rumored to arrive starting September 9.

iPhone 18 Pro will be unveiled on September 9, and a new report says pre-orders for the device will kick off slightly later than usual.

Just weeks after announcing price increases for Apple Music, Apple today announced that Apple TV is also getting more expensive. The company confirmed to 9to5Mac that the price of Apple TV is increasing from $12.99 to $14.99 per month.

The Individual tier of Apple One is also getting more expensive.

Apple TV has picked up a new comedy series, Small Prophets, for its streaming service in an atypical fashion for the streamer. Rather than commission the project upfront, Apple has bought out the worldwide rights for the series a few months after the show debuted in the UK to record ratings.

Small Prophets was the biggest new scripted series launch for the BBC this year, and Apple will be hoping to replicate its success around the world. It streams on Apple TV starting October 7.