A Classified Marketplace | Free Online Classifieds | Free Online Business Promotions

A Paid Advertising Revolution!

noreply@blogger.com (Insect Protection) — Tue, 14 May 2013 16:16:00 +0000

Does Pay-Per-Click Advertising Online have you down?

Have you tried other paid advertising solutions online only to be disappointed by the massive costs involved with the advertising variables and unexpected costs involved with the campaign?

At A Classified Marketplace, in addition to our Free Online Classified Solutions, we offer a revolutionary system of paid advertising solutions with low monthly, fixed rates and without the limitations and unexpected costs of other online paid advertising options.

With A Classified Marketplace paid advertising solutions, we have developed targeted advertising strategies that help you capitalize on interested online traffic through the use of personalized ad banners within specific and targeted sections of our website network.

With our paid advertising solutions, campaigns can be initiated on a month to month basis with no minimum campaign investment and without a fixed, long-term advertising contract.

Additionally, our paid solutions facilitate the ability for your business to change your ad banners up to two times per month without additional fees.

Our targeted web banners make use of our powerful free classified advertising network to position your paid advertisements in top level positions throughout categories and sections of our website which most fit your business, service or new product offering. By offering our web banners throughout specific classified categories, our paid advertising solutions are highly targeted for your campaign duration.

Best of all, with paid advertising solutions from A Classified Marketplace, your campaign is run on a low, fixed monthly cost structure. There is no per-click cost or additional fees and we offer discounts on our monthly fees for a commitment of additional monthly commitments.

For more information on the A Classified Marketplace Paid Advertising Program, please have a look at our Advertising Information Page or our Media Kit for information or contact an A Classified Marketplace representative today for help with getting your paid advertising campaign initated and running on the A Classified Marketplace system.

Community Idea Exchange Launches

noreply@blogger.com (Insect Protection) — Thu, 18 Apr 2013 16:30:00 +0000

At A Classified Marketplace, in addition to providing a local community resource for online classified advertising, we work to help our users post the most effective online classifieds for maximum exposure and interest online.

As an extension of this commitment, the team at A Classified Marketplace has created our "Community Idea Exchange" to facilitate the exchange of new ideas to help our users get the most out of online classified advertising and online business promotions.

The Community Idea Exchange was developed with our users specifically in mind. Our endeavor was to create a community network where users could browse information pertaining specifically to the more efficient promotion of both local classified advertisements and business promotions.

Read more about each section of the A Classified Marketplace Community Idea Exchange below!

Industry Leaders News Guest Blogging Network

Do you run a local business? Do you write updates about news and developments in your industry? The Industry Leader News Guest Blog may be a perfect outlet for your voice.

Within the Industry Leaders News Guest Blog section, A Classified Marketplace has enlisted the help of local business leaders who have articles, fresh news and relevant content related to running a business in their specific industries. The goal of the Industry Leaders News section is to provide visitors with a unique perspective of what it takes to run a business on the front lines in different industries.

Publications to the Industry Leaders News guest blogging network will include how-to guides, consumer information articles, tips & tricks for running a business or attracting new customers, and many more topics that will be valuable for visitors from all walks of life.

As a part of the Community Idea Exchange, A Classified Marketplace has made it simple to sign-up to be a participant as an industry leader. With a few simple steps, beginning with contacting the helpful staff at A Classified Marketplace, community participants can easily submit old and fresh content for inclusion in the Industry Leader News Guest Blog Network.

Tips for Effective Online Classified Ads

Do you need your online classifieds to stand out from the crowd of other ads online?

The second component of the A Classified Marketplace Community Idea Exchange spearheads the some of the tips and tricks that the staff at A Classified Marketplace recommends to produce more effective online classified advertisements.

Over the past few years, our staff has come across numerous online classifieds that are either missing information or are poorly created and publish to local communities online. These ads regularly under-perform other classified ads that are more carefully constructed.

With the Tips and Tricks for effective classifieds section, visitors to A Classified Marketplace can easily browse topics that will help for the more effective creation of classified advertising online.

Whether you are promoting a used item for sale or growing exposure for a local business or service, the Tips & Tricks for Effective Classifieds section of the Community Idea Exchange will be invaluable information to help you create your most effective online promotions today!

Local Deals, Coupons, & Discounts

Are you looking for a good deal? Do you browse online classifieds looking for coupons and discounts?

The third component of the Community Idea Exchange provides links to listings within A Classified Marketplace that have attached coupons, discount codes and deals as a part of the online classified.

Our intention with the Local Deals section is to provide our users with the ability to quickly scan the most recent postings in our marketplace that explicitly provide discounts and deals for our visitors.

Try our Local Deals, Discount & Deals page today, or post your own listings with coupons attached for inclusion in our local deals section of the Community Idea Exchange.

Mobile Advertising Solutions

Are you looking to capitalize on visitors that are on-the-go?

At A Classified Marketplace, we have created a new mobile advertising solution for businesses in our local communities.

Did you know that traffic from mobile smartphones and other devices is the largest growing section of online visitor traffic for websites?A large percentage of those visitors find sites through the use of QR Codes! QR Codes make it simple for smartphones to scan a 2d image which easily redirects visitors to websites online.

At A Classified Marketplace, we currently offer mobile advertising services through the use of our QR Code Flyers. Our QR Code Flyers are distributed locally to attract on-the-go clientele for businesses of every shape and size. Visit the Mobile Advertising Solutions section of the Community Idea Exchange or contact A Classified Marketplace to speak with a representative about this opportunity today.

A Classified Marketplace Help Center

Do you have questions about how to create and manage classified ads at A Classified Marketplace?

If so, the A Classified Marketplace Help Center was specifically created to address some of the more common concerns and challenges that visitors to A Classified Marketplace encounter when creating new listings without requiring visitors to take time to contact our staff.

Within the Help Center, visitors can browse questions and associated support for issues pertaining to registration issues, challenges with ad creation, management of existing ads, privacy concerns and much more.

Do you have a question that you have been trying to find a solution to for A Classified Marketplace? Stop by the A Classified Marketplace Help Center today and learn more about some of our frequently asked questions and their associated answers.

Create your Free Ads today with ease!

A Classified Marketplace endeavors to make online commerce and promotions a simple and effective process for all of our visitors.

Have you created your free promotional listings on A Classified Marketplace? If not, stop by the website and register and post your ads today for no cost or obligation. If you have posted online listings with us before, come back and re-post your ads or create new ads in different categories to help your listing gain additional exposure today!

Tips & Tricks for more Effective Online Classifieds

noreply@blogger.com (Insect Protection) — Mon, 15 Apr 2013 19:43:00 +0000

Make your Title Headline Grab the Attention of Viewers

When crafting your classified advertisement title, be sure to be descriptive with keywords that specifically relate to your ad and which provide better search results for interested parties.

Use popular search engines to do quick research on the item you are selling or promoting and write a descriptive headline that is short enough to keep people interested in your ad at a quick glance using keywords and phrases that accurately describe your promotion.

Use titles as a lead-in to get people to read further about what you have to offer. In accordance with this practice, make sure your title does not get too lengthy and off topic; stay on focus with what you have to offer to interested parties.

Highlight some of the important variables that will be of immediate interest to interested individuals. Some of the variables that you will want to focus on include: Color, Size, Price, Condition, Location and much more.

Here’s one example of an effective and attention grabbing headline:

Pristine Red Ferrari - 1975 - $25,000 OBO

Expand on your Title with an Accurate, Specific Description

Share the details of your specific listing within the description field for your classified ad. In the description field, outline the specifics of your listing in more detail by using text to paint an accurate picture of the item or promotion that you are creating online.

Be sure to include all the variables that would be of value for potential visitors to your classified posting. Describe the condition of your item in more depth or provide links to examples online so that your visitor can learn more about what you are offering and promoting.

On A Classified Marketplace, be sure to use HTML with the ad description area to provide visitors with links to your product, business or organization. Additionally, if at all possible add photos to the description area of the listing with HTML to give visitors to your online classified a more complete picture of what you have to offer to the local community.

Provide Accurate Location Information for any Applicable Listing

Are you promoting a local service or business with your listing? How can customers find you?

Be sure to include accurate location information for any classified listing that promotes a brick and mortar establishment.

Here at A Classified Marketplace, we have made inputting and mapping location variables within your classified listing a simple process. Simply input your location variables within the specific fields in the ad creation process and elect to map the location in your classified listing.

In this manner, businesses can pinpoint their specific locations for interested visitors to their classified listing, thus providing more efficient promotions for store promotions, new product sales and much more!

Include Photos with your Listing

With the plethora of classified listings available online today, you want to give your listing every opportunity possible to stand out from the crowd. One way to do this is to use images of your product, business, or promotion to provide give visitors a feel for what our ad is about and why they should click on it to learn more.

However, not all pictures are created equal. Be sure that the pictures that you elect to promote your listing are of a good quality and are large enough to provide your visitors with the ability to easily view your item with ease on their computer or mobile phone screen.

At A Classified Marketplace, you are invited to post up to 5 images with every free ad! Choose photos that will help to promote your listing online!

Be sure to Include Accurate Contact Details with your Listing

If a visitor can’t get in touch with you, what’s the point of posting a classified advertisement online?

Be sure to double-check variables such as your email address, phone number & website address in your classified ads.

Did you remember to include your area code? Is your email address spelled correctly? Did you test the link that you posted to your website to make sure it directs visitors to the correct location that you intended?

Once your have a visitor interested, be sure that your contact details provide for quick and easy methods of communication with you.

Attach Coupons for Current Promotions

Are you currently offering a special promotion?

Attach coupons and discount codes to your classified listing to encourage traffic to visit your business or website with the intention of saving money over other offerings currently on the market.

At A Classified Marketplace, we recognize the popularity and effectiveness of coupons and discounts as an online marketing tool. As such, we have included an optional, specific coupon attachment section with every free listing for our visitors. Use this section to promote your freshest discounts and promotions, with the ability for visitors to easily print your coupons to bring to your business establishment.

Be Reasonable & Realistic with your Pricing

Are you pricing your used tennis racket like a new one?

Remember that online classified visitors are looking for a deal!

Be realistic and reasonable with your pricing to encourage visitors to contact you about your product, service or organization. Have you set a price that makes sense in the current economy? Are you inline with other quotes that you have seen for your item on other outline outlets?

Encourage visitors to connect with you on your classified ads by providing an equitable starting point for negotiation or sale of your promoted listing.

Industry Leaders Wanted for Guest Blogging

noreply@blogger.com (Insect Protection) — Thu, 04 Apr 2013 19:20:00 +0000

Are you, or someone your know, a leader in your industry? Do you develop articles, "how-to's" and fresh content to promote recent news and updates in your field?

If so, local community resource, A Classified Marketplace is looking for you to become a member of their Industry Leaders News guest blogging network.

Recently, the team at A Classified Marketplace published the "Community Idea Exchange" section of the A Classified Marketplace website. Within this section, visitors are offered fresh content that is relevant and important to different industries, as well as community tips, tricks and advice columns. As an extension of the Community Idea Exchange, A Classified Marketplace is proud to announce the launch of the Industry Leaders News & Updates section.

Within the Industry Leaders News section, A Classified Marketplace has enlisted the help of local business leaders who have articles, fresh news and relevant content related to running a business in their specific industries. The goal of the Industry Leaders News section is to provide visitors with a unique perspective of what it takes to run a business on the front lines in different industries. Publications to the Industry Leaders News guest blogging network will include how-to guides, consumer information articles, tips & tricks for running a business or attracting new customers, and many more topics that will be valuable for visitors from all walks of life.

Do you run a business? If so, A Classified Marketplace may be your answer for further growth and expansion. By joining the A Classified Marketplace Industry Leaders News guest blogging network, small businesses can recycle previously published content by submitting articles to A Classified Marketplace for republication and distribution throughout our online distribution channels. From the perspective of business marketing, guest blogging provides significant advantages for businesses and individuals alike. By submitting content to the A Classified Marketplace network, businesses receive a broader reach of content distribution, thus creating new opportunities for new business leads and increased business exposure online.

Best of all there is absolutely no cost or commitment from any perspective when joining the A Classified Marketplace Industry Leaders News Guest Blogging network. Participants are welcome to submit content to A Classified Marketplace for inclusion in the network as little or as much as possible. Additionally, as an added bonus, all participants will receive a full bio with permanent backlinks to company website and distribution of new articles across our social networking platforms once an article is published.

Do you have valuable content that could be re-shared on a new network to help you increase exposure for your business and professional services? Contact A Classified Marketplace today and let us know why your business should be included in our Industry Leader News guest blogging network. We would be thrilled to have you and your valuable insight included as one of our esteemed Industry Leaders.

To get started, simply send a little more information about your business or service and link or attach an example of the content that you would like published via email to info@aclassifiedmarketplace.com. After a brief review of your information, an A Classified Marketplace representative will be in touch with you regarding your inclusion in our network.

Get additional exposure and increased promotion for your business today by joining the Industry Leaders News Guest Blogging Network at A Classified Marketplace. Let us help you spread and promote your valuable expertise and knowledge in your field of specialization with absolutely no risk to you or your business! Take two minutes to contact us today and let us see how we can help you better promote your local business or service!

To visit the A Classified Marketplace Industry Leader News section of A Classified Marketplace please click here!

To contact A Classified Marketplace to be included in the Industry Leader News network, please click here!

Marketplace Improvements Save you Time!

noreply@blogger.com (Insect Protection) — Wed, 27 Mar 2013 21:57:00 +0000

Do you need to save time with the creation of your online advertising?

Recently, AClassifiedMarketplace.com undertook a major restructuring of our online marketplace and the process by which our users create classified ads within our online system.

During the last few months, our users have provided us with the feedback that our original listing creation process was too long and time consuming to be truly effective. In our original configuration, our process to create a classified ad involved selecting a category from an extensive list that contained all of our classified subcategories.

As a result, users were forced to scroll through extensive categories that had no relevance to their actual listing topic.

In response to this, we recently revamped our online ad creation process to be more user-friendly and easier to use through the use of multiple dropdown menus to allow for easier, more targeted categorization of classified listings.

With recent improvements complete, users can now easily select which topic best fits their classified ad from 5 simple choices of:

For Sale Classifieds
Community Classifieds
Service Classifieds
Personals
Employment Classifieds

Once the most general category is selected, users can now easily choose a secondary subcategory to post in within one of these five "top-level" categories.

With this process improved, users can now easily create their listings in a snap by quickly and easily finding the best fit category for maximum online exposure.

Have you tried our new posting process at AClassifiedMarketplace.com?

Stop by the market today and start creating your free classifieds, personals and more with ease!

If you have any questions about the listing process at AClassifiedMarketplace.com, or if you have feedback which could make our community marketplace more efficient, please contact us today!

Browsing Listings at A Classified Marketplace Just Got Easier!

noreply@blogger.com (Insect Protection) — Wed, 27 Mar 2013 21:27:00 +0000

Looking for everything that A Classified Marketplace has to offer in one convenient location?

If you are a regular online classified user, it is a good chance that you are familiar with pages that succinctly provide you with the ability to browse all categories and active listings available on an online marketplace.

At A Classified Marketplace, it is our mission to provide our users with the most friendly interface for the efficient use of our online marketplace. As a part of this commitment, we recently took the time to develop a breakdown of all the available categories and subcategories that are currently available for posting at AClassifiedMarketplace.com.

With one simple click, visitors to AClassifiedMarketplace.com can now easily view the scope of what is offered in the ACM Market, with the ability to simply click on any of the active categories to quickly and easily browse available listings for everything from items for sale to community postings and employment listings.

We invite you to use our new Browse Listings Page today to quickly and easily browse our marketplace categories for a better feel for where your free for sale classified or business promotion might fit best in our online market.

Once you have found your category, take a minute and create your free ad! The process is simple and the possibilities are unlimited with respect to who may see your ad and help you or your business with additional exposure. Everything at AClassifiedMarketplace.com is completely free, so what do you have to lose?

Start your search or create your free online advertising today with Free Classifieds from AClassifiedMarketplace.com!

Giving Back to Communities in Need!

noreply@blogger.com (Insect Protection) — Wed, 27 Feb 2013 16:52:00 +0000

Do you have the capacity to give back to the world around you? Do you contribute to help make this world a better place to live?

Chances are that you are currently reading this information from your personal computer, tablet or mobile device. If that's the case, there is a high probability that you are one of the large number of fortunate Americans that are blessed with the ability to have additional income to be able enjoy the technological advances that our modern society currently offers on a massive scale. However, the extra pennies in your pocket provides you with a unique perspective with which to make a lasting contribution to your local community & society in order to better the quality of life through the help of donations and community sponsorship for local organizations.

Helping your local community can be done through various means by both individuals and businesses alike. One such facet by which individuals choose to support local communities is to volunteer time to help affected and under-privileged people in our societies through a more hands-on approach to giving back. Other individuals with more established financial means can donate to non-profit organizations to help with fundraising for everything from research for the latest health advances to contributions for under-privileged children for a better quality of life. As a business, giving back can be as simple as a sponsorship for a local community organization that can benefit both parties with exposure and funding to achieve community goals.

At A Classified Marketplace, we encourage both individuals and businesses to make it a point to give back to local communities. As a part of our commitment to our pledge to help our local communities, we have created sections in our expansive classified market that facilitates the quick and easy support of both local non-profit organizations looking for donations as well as sponsorship opportunities for local community organizations in need of a bit of support.

Our collection of local non-profits and community organizations is currently growing and we invite you to contact us today if you are a local organization in need of local support. At A Classified Marketplace we are happy to include your local organization in our community donations section with direct backlink to your sponsorship or donations page of your local website. In doing so, local organizations can easily be matched with interested individuals and businesses within the local community that are looking to lend financial support and sponsorship to help make their local communities healthier!

If you are in the position of being able to help your community, please have a look at our Donations and Community Support section within our Community Classifieds and connect with a local non-profit or community organization today!

If you have questions about how your organization can be included on our donations sections, please contact A Classified Marketplace today with your requests!

On-the-go Advertising with A Classified Marketplace

noreply@blogger.com (Insect Protection) — Thu, 21 Feb 2013 19:41:00 +0000

Did you know that more and more online participants are accessing the internet via mobile smartphones everyday?

With the adoption of new technology for smartphones that makes it easier and more effective to browse the internet online, local businesses are left with the challenge of getting up to date with mobile solutions for the promotion of their business or service.

For many businesses, this means finding a quick and easy way to promote local services online without requiring their viewing traffic to take the time to type in long website addresses that can be tedious on a smartphone's minimal screen.

As a solution, QR Codes, or "Quick Response Codes" have been adopted by smartphone users worldwide as an easy means of quickly and easily linking back to websites, products, and much more. Although initially developed for use in the automotive indisutry, the two dimensional QR Code provides a mobile platform that efficiently creates quick backlinks for a wide variety of online solutions.

QR Codes have become especially popular in mobile advertising campaigns wherein a potential customer can quickly scan a QR Code included in the advertisement to easily & quickly connect with the local merchant that they saw advertised.

At A Classified Marketplace, we are constantly on the look-out for new solutions to help our valued users expand their reach. With this in mind, A Classified Marketplace has recently begun providing mobile advertising for local merchants through the use of our QR Code flyers. These flyers, which are posted both online and locally in the form of flyers, can be a great solution to help local merchants receive more interest from potential clients while they are on-the-go around town.

With the A Classified Marketplace QR Code flyers, local merchants are grouped with other local businesses with a personalized QR Code to provide a quick backlink to their unique, local service, product or other business.

If you are interested in a new solution for capturing new local traffic while they are on-the-go, please contact A Classified Marketplace today for more information about how you can be included on our next QR Code promotion!

Happy New Year from A Classified Marketplace!

noreply@blogger.com (Insect Protection) — Wed, 02 Jan 2013 20:58:00 +0000

With the start of 2013, A Classified Marketplace wishes our users and visitors a very happy and prosperous New Year!

Looking to clean out and create a fresh perspective for the new year? Try our free online classifieds for an effective, no-cost solution to your online advertising needs!

2013 has some exciting new updates in store for A Classified Marketplace! Stay tuned with us throughout the year for new developments from A Classified Marketplace and make us your local, free, online advertising resource for 2013!

Wishing you a prosperous and happy year in 2013!

The Team at A Classified Marketplace

Happy Holidays!

noreply@blogger.com (Insect Protection) — Wed, 19 Dec 2012 18:58:00 +0000

With the approaching Holiday Season, we wish all of our users & visitors a very Happy Holidays and a prosperous new year!

Join us on A Classified Marketplace for unlimited local community promotions, free business advertising and much more!

Wishing you the best at this wonderful time of year!

A Classified Marketplace

noreply@blogger.com (Insect Protection) — Thu, 13 Dec 2012 20:11:00 +0000

Did you know that more and more people are using the internet everyday to promote businesses, community happenings and all things commerce based? As the shift away from old-style media promotions continues to evolve, more and more people exploit the power of the internet to promote, sell and transact business. As a function of this shift, new forms of online promotion at a reasonable cost become increasingly valuable to both businesses and individuals alike.

At A Classified Marketplace, we take the next step in online promotion for our users by providing a secure, marketplace for a wide-range of online promotions while providing a customized & efficient experience at no cost!

Imagine the possibilities that your community, business or organization could capitalize on with the help of a virtual marketplace that allows you to promote anything under the sun at absolutely no cost, with no strings attached.

With the power of our Free Classified Marketplace, a 24 hour sales force is at your fingertips for everything from the promotion of your local business service to the sale of some old items that you found in your garage. In as little as five minutes, you have the power to create customized, effective advertising online for the promotion of your choice.

With the recently revamped system at A Classified Marketplace, you now have the power to manage your advertisements like never before! Are you tired of classifieds being blocked because of too much content? Frustrated by resubmission fees that some companies enforce to make edits and changes to your ad copy? With free listings, 24 hour editing capability and complete control of your advertising listings, A Classified Marketplace is your online promotional solution!

Have you stopped by A Classified Marketplace lately to create your free online listings?

We are ready to be your next promotional resource! Come join our community today!

Making Online Promotions More Efficient

noreply@blogger.com (Insect Protection) — Wed, 17 Oct 2012 18:18:00 +0000

As the economy becomes more and more competitive, people from all walks of life are looking for ways to maximize efficiency and time while saving money in their daily lives. A place where this is more pertinent than ever before is online, where users look for time & money saving shortcuts in almost every corner of the internet.

At A Classified Marketplace, we have developed an online promotional system that enables users to create in-depth, custom promotional listings in a fraction of the time at absolutely no cost.

In order to highlight many of the time and money saving features that users can expect on A Classified Marketplace, we have created the following brief video.

Have a look at the following clip and find out how you can increase your online efficiency by using our online classifieds to sell, buy & promote everything from your used car for sale to your small business that is looking for free promotion.

To get started creating your Free Online Promotions today on A Classified Marketplace, click here!

Look at everything New we have to Offer at A Classified Marketplace!

noreply@blogger.com (Insect Protection) — Fri, 21 Sep 2012 16:58:00 +0000

A Classified Marketplace

www.AClassifiedmarketplace.com

800-914-4705

info@aclassifiedmarketplace.com

A Classified Marketplace Newsletter September 2012

In recent months, A Classified Marketplace has experienced an increase in the usage of our free classified and promotional online marketplace. With the increased usage, we have also been thrilled to receive more feedback from our valued online users. As we strive to make A Classified Marketplace the most efficient online free promotional resource for the promotional needs of our users, much of the feedback that we have been experiencing lately filtered through into new improvements on our website. "Keep the feedback coming”.

The overwhelming response in our initial website offering to the public centered directly on making classified categories more broad, editing our posting process to be more user-friendly and providing an easy system to manage and track ad effectiveness. In order to provide our valued customers with a more streamlined approach to free online promotions, we undertook the following changes to our site structure and processes:

First, we tackled our homepage. Our goal was to simplify the navigation process. Simply click on one of the categories on the homepage and start posting your free promotions!
The second process that we revamped for our valued visitors was our advertisement creation process. This revamp will allow our visitors to create postings for promotions in an even easier and user-friendly manner.
Finally, we have added additional categories by popular demand. “Take a look”.

If you are having a challenge with any aspect of our online system, feel free to contact us today via one of the options found on our website. We encourage your feedback to make A Classified Marketplace the best classified promotional resource available online today!

Look for great new resources from A Classified Marketplace in the coming months.

Know, Like and Trust Are Just the Beginning

noreply@blogger.com (rosiemedia) — Wed, 23 May 2012 19:59:00 +0000

Know, Like, Trust gets thrown around quite a bit in any conversation even faintly related to marketing. While Know, Like, Trust are important to creating an excellent customer experience, they are not the only steps needed to build a complete relationship. If you focus solely on these three steps, you are missing the opportunity to build an authentic relationship with your prospects and clients that will last.

Know, Like, Trust Need Try, Buy, Repeat, Refer

Know, Like and Trust need the supporting steps of Try, Buy, Repeat and Refer in order to build a full and complete experience. These are the steps described in the Duct Tape Marketing Hourglass, but each one describes a touch point for your prospects and clients. At each step, the person is deciding whether or not to continue the relationship and purchase or not. If a business skips steps in anticipation of a Buy, the experience will become broken and the client will feel as if they are being rushed into a decision.
Getting through Know, Like and Trust is also not the Indy 500. It can take a combination of different tactics at each stage to fully complete each step. For example, Know is just a matter of visibility. It isn't just one print ad or brochure. Getting through Know may take that plus a direct mail piece or a company mention at a local networking meeting.
Like takes the customer further along the relationship with a content rich website, the initial experience of engaging your company and other content like an email newsletter. It can take several more activities to go through this step.
Trust is achieved when a prospect or customer takes in more content that you publish through white papers, social media and presentations. The customers can watch your business demonstrate its expertise and learn more about what makes you stand out from the competition.

Know, Like, Trust Can’t Be Rushed

So you can see even just in the first steps of Know, Like and Trust there are a series of activities and interactions that need to take place in order to get through each one. The higher the risk, the longer it takes to go through the steps. If you're buying a pretzel rod, you can plunk down a quarter without worrying about Know, Like and Trust. But if you're buying a $50,000 hot rod, you better believe I want to trust the guy from whom I'm buying it.
It doesn't happen with a single Pay Per Click campaign or a redesigned website. It builds as you nurture the customer through their buying decision. While each activity builds on the last, no step can be neglected or rushed. As a business, it essential is to build a relationship and educate your prospect or customer. By taking the time to fully engage your customer, you are creating a lasting foundation that goes well beyond Know, Like and Trust.
There’s nothing mystical about making your business stand out from the competition. Forget random tactics! Energize your business success with a proven marketing strategy and get a boost to your revenue. Your customers are already there; now it’s time for them to find you. Rosiemedia has extensive experience creating an online presence for large organizations and small businesses just like yours. Call today for a free consultation – (954) 667-9668.
A Classified Marketplace.com has the latest in high quality technology coupled with an innate sense for user friendliness to create the easiest to use classified marketplace available anywhere online. It’s the perfect vehicle for you to reach people online who are looking to buy, sell, barter or promote merchandise, services and businesses. Best of all, it’s free to use and free to place your ad. If you would like additional information about A Classified Marketplace, you can e-mail us at info@aclassified marketplace.com, or call 1-800-914-4705.
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5 Ways To Turn Local Searches Into Leads

noreply@blogger.com (rosiemedia) — Sun, 29 Apr 2012 16:01:00 +0000

Yellow pages books are getting smaller and smaller. People are increasingly using mobile phones and tablets to find local stores and restaurants instead. How does a small business owner turn these local searches into leads? By being found near the top of the list! Here are five ways to turn those local searches into leads for your local business.

1. Add local flavor to your content.

Put your physical address in the footer of every page on your website.
Add city or neighborhood names into your content when it makes sense. This isn’t about stuffing keywords or throwing lists of your 50 mile radius onto your site.
If it makes sense to your business, try posting a list or calendar of local events.
Have local bloggers do a guest post from related businesses or strategic partners.
Tag images on your site with the local city or neighborhood names.

2. Super-size your local search profiles.

Ever heard of Google? The #1 Search Engine in the world. They have this platform called Google Plus and now you can build out a profile for your business. They also have something called Google Places where you can post information about your business, including coupons, business hours and reviews. Potential customers can even get driving directions. The best part? It’s free!
YouTube? The #2 Search Engine. Okay, so you have a face for radio. That’s alright. Videos can be made in the form of customer testimonials, simple PowerPoint presentations or just build a channel where you build playlists of videos related to your industry. Somewhere out there is a channel for your type of business. Curate those juice bits of information for your customers and help them get educated on the value you bring.
Don’t forget about Yahoo, Bing and other business directories like Manta, Merchant Circle and A Classified Marketplace. These sites are valuable online real estate that extend your reach.

3. Help your customers rave about your business in ratings and reviews.

Many of the business directories have the added feature of user ratings and reviews. Some sites are purely reviews like Yelp or Health Grades. Keep a pulse on these sites by monitoring the conversation. One negative review can be addressed, but only if you’re paying attention.
Claim and enhance these profiles by using keyword-rich descriptions and engage customers t make it easy to post a review of their experience with your company. One easy tip: Just ask. Your customers want to refer you and share positive information, so be sure to let them know that a review would go a long way toward spreading the good word. You should be collecting testimonials as a regular part of marketing activities, so why not encourage them to do it through an online review?

4. Turbocharge your presence: Get listed, cited and mentioned.

Having your business mentioned on other websites is great for increasing your search rank. Google will recognize these other sites as confirmation of your standing as a legitimate online destination and a local business. Add your local landline phone to directories and don’t forget to check sites that collect huge databases like infoUSA and Localeze. These companies gather information for local directories, so it’s important to verify that your listing is accurate. Don’ forget local associations and trade and alumni groups where you can create mentions in business profiles.

5. Become a social center.

Use the popularity of social media to build local groups around a topic or theme on sites such as Flickr, Facebook, LinkedIn, MeetUp or Biznik. It can be a simple online networking group for Business-to-Business or a real time monthly book club at the local diner.
Since we’re on the topic of social media, don’t forget to throw in these local terms into your profiles on Slideshare, LinkedIn, Facebook and Twitter. Be sure that these profiles include a link to your website.

These steps may sound small, but when placed within a strategy and mixed with a little creativity, you can turn all those thousands of local online searches into leads right to your business.

There’s nothing mystical about making your business stand out from the competition. Forget random tactics! Energize your business success with a proven marketing strategy and get a boost to your revenue. Your customers are already there; now it’s time for them to find you. Rosiemedia has extensive experience creating an online presence for large organizations and small businesses just like yours. Call today for a free consultation – (954) 667-9668.

A Classified Marketplace.com has the latest in high quality technology coupled with an innate sense for user friendliness to create the easiest to use classified marketplace available anywhere online. It’s the perfect vehicle for you to reach people online who are looking to buy, sell, barter or promote merchandise, services and businesses. Best of all, it’s free to use and free to place your ad. If you would like additional information about A Classified Marketplace, you can e-mail us at info@aclassified marketplace.com, or call 1-800-914-4705.

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