AIE Digital

Money Well Spent – Own Your Domain Name

Fred Faulkner — Tue, 14 May 2013 15:35:47 +0000

In the world of marketing and branding we think about a lot of things such as colors, imagery, design, messaging, and more. Just as important as what you want to say online is how you are found. Whether you are starting your business, looking to build a website, or already have an existing website, one [...]

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A Moment Today. A Treasure Tomorrow. Introducing JC Photography

Fred Faulkner — Thu, 07 Mar 2013 21:04:09 +0000

Photography is all about the images. The emotion that swells up in you as you look at a photo of yourself, your family, your children. The smiles. The smirks. The looks of love. For Julie Hendricks, a budding photographer, she focuses on capturing those moments of her clients in their sessions with her. Starting with [...]

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5 Google Analytics Settings to Improve Your Data Gathering & Analysis

Fred Faulkner — Fri, 14 Dec 2012 18:15:21 +0000

Google Analytics is a great tool to better understand your website visitor behavior, trends, and assessment of marketing campaigns. It is simple to set up by placing a simple JavaScript on every page of your website. Many website owners do just that, they set it up and let it go without any further tweaking or [...]

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Putting Smiles on Faces – Introducing LizDelzell.com

Fred Faulkner — Wed, 07 Nov 2012 17:12:18 +0000

Personal branding is just as important in today’s digital world as corporate or product branding. This is especially true when as an individual you need something more than a LinkedIn profile that documents your work history or projects. For Liz, a Library Media Specialist in Northern Illinois, she wanted a site that represented her “jazz [...]

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Why Website (Re)designs Take So Much Time

Fred Faulkner — Wed, 16 May 2012 16:20:28 +0000

A challenge for many organizations to understand is why it takes so long to go through a website (re)design. Many have the impression that websites are built in a day, point click, sprinkle some magic dust and “poof” the website exists. I personally blame sites like GoDaddy, 1 and 1, and Yahoo! Small Business Services [...]

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The Challenges of Style on the Web

Fred Faulkner — Fri, 13 Jan 2012 22:10:15 +0000

One of the best practices for a website is consistency. Consistent use of terms and labels in navigation. Consistent use of colors and fonts. Consistency of where certain pieces of content is placed on pages. Consistency, consistency, consistency. This really helps with the user experience when a visitor doesn’t have to re-learn how to use [...]

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New Year – Five New Digital Marketing Resolutions for 2012

Fred Faulkner — Mon, 09 Jan 2012 21:42:14 +0000

Welcome to 2012! Now that we have 2011 behind us it is time to get down to business…serious business. Specifically about digital marketing and how you should be effectively using all the appropriate channels to further your cause, sales, and online initiatives. Here are five digital marketing resolutions for you to work on over the [...]

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3 Reasons Google+ Pages Will Be a Hit

Fred Faulkner — Tue, 08 Nov 2011 04:41:14 +0000

Google+, the “all in” effort from Google to add a social layer to their products and services, continues to release new features as the weeks go by. When Google+ first launched in private and then public beta company and brand pages were obviously absent. This was by far the most criticized aspect of the new [...]

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Google+ Makes Big Updates, Preps for Businesses

Fred Faulkner — Thu, 27 Oct 2011 20:34:21 +0000

Today Google+ released several new features that continue to impress. First, Google+ is now available for Google Apps customers. Talk about HUGE. I’ve been waiting for this integration and just beginning to play around with it. I think this, combined with all the other great features, will be one of several tipping points for Google+ [...]

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Why CNN Was Smart to Acquire Zite

Fred Faulkner — Wed, 31 Aug 2011 13:39:16 +0000

When I originally heard the rumor that CNN was looking to acquire Zite, my favorite news app, I was worried. I was worried because I really like the product and concerned that a big organization like CNN would take it and bastardize it. They would come up with some way to mess with the product, [...]

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