AIGA: RSS Feed

Leveraging Our Differences

Thu, 08 Dec 2011 15:58:43 GMT

In-house designers are at risk of being just different enough to be misunderstood, undervalued and marginalized by both the business and design communities. Shame on us, though, if we let that happen, says veteran in-house design manager Andy Epstein, who outlines how to use outsider status as an advantage.

Business Thought Leader Dan Pink's Advice to In-house Designers

Thu, 08 Dec 2011 15:13:21 GMT

No business thought leader has advocated more for the design profession than Dan Pink. His books have consistently encouraged those in the business world to not only value and nurture their own innovative and creative sides but to seek out and empower the right-brain individuals in their companies. In this interview, Dan provides insights on issues unique to the in-house design community.

Why In-house Designers Need Contracts Too

Wed, 07 Dec 2011 21:51:15 GMT

Developing a contract between yourself and your in-house clients may seem overly formal, but defining your business relationship with your company is absolutely essential for in-house success. Learn what questions you should ask and what information you need to have.

How Bob Calvano Is Building a Strategic In-house Team (Part One)

Wed, 07 Dec 2011 20:14:39 GMT

In part one of a three-part conversation, Bob Calvano, creative director of Merck’s full service in-house agency, describes how he’s carving out spots for his team to play a bigger role in the company.

MoMA’s Julia Hoffmann on Why Branding's Future Is In-house

Wed, 07 Dec 2011 16:19:55 GMT

At Pentagram Julia Hoffmann designed for renowned clients including The Metropolitan Opera in New York. Then as art director for Crispin Porter + Bogusky, she worked for powerhouses like Burger King. Still, since joining MoMA in 2008, she believes that “in-house design studios are the future of successful branding.” In this interview, learn why.

Five Tips to Help You Get High-fives for Your Ideas

Wed, 07 Dec 2011 14:48:47 GMT

Sam Harrison, author of IdeaSelling, describes what he calls the tyranny of low expectations—when employees gradually lose their incentive to generate fresh ideas because they anticipate rejection. That mind-set is the death of creativity, and why it’s critical for in-house designers to tweak their selling techniques to get, and start to expect, more wins. Here are five tips.

In-house INitiative landing page - top copy

Wed, 16 Nov 2011 21:51:33 GMT

To support in-house designers, AIGA has partnered with The Creative Group (TCG) to form an “INitiative,” a national program providing knowledge and tools to help in-house designers make a greater impact at their companies, evolve professionally and connect with a broader network of peers.

Design for Change: An Inside Job?

Wed, 04 May 2011 16:41:25 GMT

In-house designers should not have to get out to do good. They have the skills to make a difference right where they are.

What’s with the Attitude? Improving Employee-Manager Relations

Mon, 07 Mar 2011 20:22:03 GMT

If a staff member has a bad attitude, you could have something to do with it. Bryan advises managers on how to improve morale.

Trust: How to Get It and Why You Need It

Mon, 07 Mar 2011 20:15:09 GMT

Gainor shares her insights on gaining the trust of in-house clients and building respect for design from within.