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<item>
<title>The Lessons of Launch</title>
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	<img src="http://www.aipmm.com/images/blue_bullet.jpg" width="7" height="7" border="0">
	<span class="smalltextboldnavycaps">The Lessons of Launch</span><br>
	<span class="smalltextboldturq">Mark Carr, Partner, <a href="http://www.cmgpartners.com/index.php">CMG Partners</a></span>   <br>
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<td><span class="smalltextboldltblue">The Lessons of Launch</span><br>
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<td height="15" align="right">&nbsp;</td>
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	<td>
	<span class="smalltextboldnavy">Episode Synopsis: Launching new products, services or segments is the lifeblood of growth for most organizations. Yet, studies show that only 1 in 10 new consumer products and 1 in 4 business-to-business products succeed.</span>

<DIV ID="ala">

<P><i>Increasing the Success of New Product and Service Launches</i></p>

<p>Why do many companies struggle to achieve success with new products and services? Why does one company's great new product fail, only to have a competitor introduce a very similar product with great success?</p>

<p>This presentation will bring different expert perspectives to bear on critical ways to improve the launch process, from new idea generation and assessment to implementing superior go-to-market plans. Based on extensive research and over a decade of hands on experience launching dozens of new B2B and B2C products and services, this presentation will focus on the practical lessons companies can use to improve the success rate of their new product development and go-to-market processes. </p>


</span><span class="smalltextblack"><br><br><h3>Presenter: Mark Carr, Partner, <a href="http://www.cmgpartners.com/index.php">CMG Partners</a></h3>

	<p>Mark works with clients to dramatically improve their business results through the development and implementation of innovative business and marketing strategies. He has over a decade of management and consulting experience in the Internet, consumer products, financial services, telecommunications, health care and publishing industries. Mark has co-authored a book and written numerous articles in leading publications including the Journal of Business Strategy, Financial Times of London, CFO Magazine, and Management Consultant International. Mark earned a BA from Oberlin College and an MBA from the Kenan-Flagler Business School (UNC-Chapel Hill).</p></DIV>

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<link>http://www.aipmm.com/podcasts/archives/000352.php</link>
<guid>http://www.aipmm.com/podcasts/archives/000352.php</guid>
<category>Webinar Series</category>
<pubDate>Thu, 17 Sep 2009 08:43:40 -0800</pubDate>
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<title>Finding The Elusive Killer Value Proposition, Revisited.</title>
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	<img src="http://www.aipmm.com/images/blue_bullet.jpg" width="7" height="7" border="0">
	<span class="smalltextboldnavycaps">Finding the Elusive Killer Value Proposition! Revisited.</span><br>
	<span class="smalltextboldturq">Steve Rankel, Product 180</span>   <br>
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<td><span class="smalltextboldltblue">Finding the Elusive Killer Value Proposition!</span><br>
<span class="smalltextblack">Got a "Killer" Value Proposition?</span> <br>
</td>
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	<td width="16"><a href="http://www.aipmm.com/podcasts/KVP_040209.mp3">
	<img src="http://www.aipmm.com/images/stream.gif" width="23" height="16" border="0"></a></td>
	
	<td width="10">&nbsp;</td><td width="16"><a href="http://www.aipmm.com/podcasts/KVP_040209.mp3">
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	<td>
	<span class="smalltextboldnavy">Episode Synopsis: A killer value proposition is the foundation of ALL effective sales and marketing efforts.</span>

<DIV ID="ala"><P>Got a "Killer" Value Proposition?
<P>Not if you...
<OL>
	<LI>Face sales objections you can't overcome
	<LI>Have long sales cycles and resort to discounting to win
	<LI>Don't stand out as unique in your industry
	<LI>Can't get people to listen to your sales reps

</OL>

<P>A killer value proposition is the foundation of ALL effective sales and marketing efforts.

<P>No sales team, product launch or marketing program can succeed without it.

<P>Yet, it's one of the MOST DIFFICULT things to get right.

<P>A Killer Value Proposition makes sure that you GET your prospects attention, and once you HAVE IT  that your story is so compelling, so clear, so interesting that buying from you  either now or later is a no-brainer.

<P>Don't we all want that?

<P>In this Webinar, we'll talk about:

<OL>
	<LI>The #1 secret among top sales guys and how it's directly linked to your value proposition
	<LI>5 Value Proposition MYTHS
	<LI>The top 3 things keeping marketers & salespeople up at night and how a Killer Value Proposition will solve them
	<LI>Building blocks of great value propositions, including:
	<LI>What is value?
	<LI>What IS a value proposition?
	<LI>What makes a "Killer" value proposition?
	<LI>What is the #1 question a value proposition MUST answer?
	<LI>Who should be involved in creating a value proposition?
	<LI>How do you defend your value, and your value proposition?
	<LI>And much more...
  </OL>

<P>Come join us as Steve Rankel as Founder of Product180, expert in sharpening value propositions and sales messages, and author of The Killer Value Proposition Toolkit, shares with us real-world stories and tips on creating YOUR Killer Value Proposition.

<P>The techniques presented will be appropriate for those selling products, services, or themselves. 

<P>For a copy of the slides, e-mail <a href="mailto:%6d%65%64%69%61%40%61%69%70%6d%6d%2e%63%6f%6d">&#109;&#101;&#100;&#105;&#97;&#64;&#97;&#105;&#112;&#109;&#109;&#46;&#99;&#111;&#109;</a>.</p>

</span><span class="smalltextblack"><br><br><h3>Presenter: Steve Rankel, Product 180</h3>

	<p><img src="http://www.aipmm.com/images/main/SteveRankel.jpg" width=80 alt="Steve Rankel" class="thinborderfloat" />Steve Rankel is a gifted speaker and a frequent present at AIPMM events. He is the founder of Product180, an expert in helping companies turn around and grow, and regularly fights being STUCK. Feel free to submit a question by emailing him at <a href="&#109;a&#105;l&#116;&#111;:&#115;&#116;&#101;&#118;&#101;&#46;&#114;&#97;&#110;&#107;&#101;&#108;&#64;&#112;&#114;&#111;&#100;&#117;&#99;&#116;&#49;&#56;&#48;&#46;&#99;&#111;&#109;">steve.rankel@product180.com</a>.</p></DIV>

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	<td><img src="http://www.aipmm.com/images/help.jpg"><br><span class="smalltextblack">Windows Users: Right-Click on the orange icon.<br>Macintosh Users: Option-Click on the orange icon.<br><font color=#666666>Each browser will download differently. Select "Save Target As" for Internet Explorer. Select "Save Link As" for Netscape, Firefox and Mozilla. The download starts automatically for Safari.</font>
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]]></description>
<link>http://www.aipmm.com/podcasts/archives/000293.php</link>
<guid>http://www.aipmm.com/podcasts/archives/000293.php</guid>
<category>Webinar Series</category>
<pubDate>Mon, 06 Apr 2009 14:38:03 -0800</pubDate>
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<item>
<title>Get Inside Your Customer&apos;s Head</title>
<description><![CDATA[<table width="100%" border="0" cellspacing="0" cellpadding="0">
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<td><img src="http://www.aipmm.com/images/blue_bullet.jpg" width="7" height="7" border="0"><span class="smalltextboldnavycaps">Get Inside Your Customer's Head</span><br>
<span class="smalltextboldturq">Steve Rankel, Product 180</span>   <br>
<img src="http://www.aipmm.com/images/spacer.gif" width="1" height="8"><br>
<span class="smalltextblack"> </span>
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 <td><span class="smalltextboldltblue">Get Inside Your Customer's Head<br></span>
<span class="smalltextblack">Got a "Killer" Value Proposition? <br>
</span></td>
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  <td height="15" align="right">&nbsp;</td>
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<td align="right"><img src="http://www.aipmm.com/images/color_guide.gif" width="193" height="16"><a href="#"><img src="http://www.aipmm.com/images/download_help.gif" border=0></a></td>
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<td width="16"><a href="http://www.aipmm.com/podcasts/GIYCH_032609.mp3">
<img src="http://www.aipmm.com/images/stream.gif" width="23" height="16" border="0"></a></td>

<td width="10">&nbsp;</td>

<td width="16"><a href="http://www.aipmm.com/podcasts/GIYCH_032609.mp3"><img src="http://www.aipmm.com/images/download.gif" width="23" height="16" border="0"></a></td>
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<td><span class="smalltextboldnavy">Episode Synopsis: Customer Interview Secrets No One Ever Told You - to learn what they will buy NOW</span>

<DIV ID="ala"><P>Learn how to tap the GOLDMINE that lies in your customer's mind...

<P>No one doubts that the answers to the MOST critical questions you face today lie inside your customers' heads.

<P>And that knowing those answers means the difference between success and failure in 2009.

<P>Yet - how many of us know how to speak with C-level executives? How to ask the questions that will give us the answers we need? How to determine why customers REALLY buy? And what it will take to get them to BUY NOW?

Join us as customer interview & product marketing expert Steve Rankel shares insider secrets gleaned from decades of interviewing customers - to help you Get Inside Your Customers Head!

<OL>
	<LI>Which customers (or prospects) should you interview?
	<LI>How to get them to take your call
	<LI>How to set up a customer interview for smashing success
	<LI>3 little-known tips to get the answers you need
	<LI>The techniques of customer interview masters
	<LI>How to capture what's MOST important
	<LI>When to speak to customers
	<LI>3 questions you should NEVER ask
	<LI>Hot buttons to avoid
	<LI>And much more...

  </OL>

<P>For a copy of the slides, e-mail <a href="mailto:%6d%65%64%69%61%40%61%69%70%6d%6d%2e%63%6f%6d">&#109;&#101;&#100;&#105;&#97;&#64;&#97;&#105;&#112;&#109;&#109;&#46;&#99;&#111;&#109;</a>.</p></DIV>

</span>

	<span class="smalltextblack"><br><br><h3>Presenter: Steve Rankel, Product 180</h3>

	<p><img src="http://www.aipmm.com/images/main/SteveRankel.jpg" width=80 alt="Steve Rankel" class="thinborderfloat" />Steve Rankel is a gifted speaker and a frequent present at AIPMM events. He is the founder of Product180, an expert in helping companies turn around and grow, and regularly fights being STUCK. Feel free to submit a question by emailing him at <a href="&#109;a&#105;l&#116;&#111;:&#115;&#116;&#101;&#118;&#101;&#46;&#114;&#97;&#110;&#107;&#101;&#108;&#64;&#112;&#114;&#111;&#100;&#117;&#99;&#116;&#49;&#56;&#48;&#46;&#99;&#111;&#109;">steve.rankel@product180.com</a>.</p>


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<link>http://www.aipmm.com/podcasts/archives/000294.php</link>
<guid>http://www.aipmm.com/podcasts/archives/000294.php</guid>
<category>Webinar Series</category>
<pubDate>Mon, 30 Mar 2009 06:05:19 -0800</pubDate>
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<title>Finding the Elusive Killer Value Proposition!</title>
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<td><img src="http://www.aipmm.com/images/blue_bullet.jpg" width="7" height="7" border="0"><span class="smalltextboldnavycaps">Finding the Elusive Killer Value Proposition!</span><br>
<span class="smalltextboldturq">Steve Rankel, Product 180</span>   <br>
<img src="http://www.aipmm.com/images/spacer.gif" width="1" height="8"><br>
<span class="smalltextblack"> </span>
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 <td><span class="smalltextboldltblue">Finding the Elusive Killer Value Proposition!<br></span>
<span class="smalltextblack">Got a "Killer" Value Proposition? <br>
</span></td>
</tr>
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  <td height="15" align="right">&nbsp;</td>
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<td align="right"><img src="http://www.aipmm.com/images/color_guide.gif" width="193" height="16"><a href="#"><img src="http://www.aipmm.com/images/download_help.gif" border=0></a></td>
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<br> 
<table width="100%" border="0" cellpadding="0" cellspacing="0"><tr align="left" valign="top">
<td width="16"><a href="http://www.aipmm.com/podcasts/KVP_031709.mp3"><img src="http://www.aipmm.com/images/stream.gif" width="23" height="16" border="0"></a></td>
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<td width="16"><a href="http://www.aipmm.com/podcasts/KVP_031709.mp3"><img src="http://www.aipmm.com/images/download.gif" width="23" height="16" border="0"></a></td>
<td width="15">&nbsp;</td>
<td><span class="smalltextboldnavy">Episode Synopsis: A killer value proposition is the foundation of ALL effective sales and marketing efforts.</span>

<DIV ID="ala"><P>Got a "Killer" Value Proposition?
<P>Not if you...
<OL>
	<LI>Face sales objections you can't overcome
	<LI>Have long sales cycles and resort to discounting to win
	<LI>Don't stand out as unique in your industry
	<LI>Can't get people to listen to your sales reps

</OL>

<P>A killer value proposition is the foundation of ALL effective sales and marketing efforts.

<P>No sales team, product launch or marketing program can succeed without it.

<P>Yet, it's one of the MOST DIFFICULT things to get right.

<P>A Killer Value Proposition makes sure that you GET your prospects attention, and once you HAVE IT  that your story is so compelling, so clear, so interesting that buying from you  either now or later is a no-brainer.

<P>Don't we all want that?

<P>In this Webinar, we'll talk about:

<OL>
	<LI>The #1 secret among top sales guys and how it's directly linked to your value proposition
	<LI>5 Value Proposition MYTHS
	<LI>The top 3 things keeping marketers & salespeople up at night and how a Killer Value Proposition will solve them
	<LI>Building blocks of great value propositions, including:
	<LI>What is value?
	<LI>What IS a value proposition?
	<LI>What makes a "Killer" value proposition?
	<LI>What is the #1 question a value proposition MUST answer?
	<LI>Who should be involved in creating a value proposition?
	<LI>How do you defend your value, and your value proposition?
	<LI>And much more...

  </OL>

<P>Come join us as Steve Rankel as Founder of Product180, expert in sharpening value propositions and sales messages, and author of The Killer Value Proposition Toolkit, shares with us real-world stories and tips on creating YOUR Killer Value Proposition.

<P>The techniques presented will be appropriate for those selling products, services, or themselves. 

<P>For a copy of the slides, e-mail <a href="mailto:%6d%65%64%69%61%40%61%69%70%6d%6d%2e%63%6f%6d">&#109;&#101;&#100;&#105;&#97;&#64;&#97;&#105;&#112;&#109;&#109;&#46;&#99;&#111;&#109;</a>.</p></DIV>

<span class="smalltextblack"><br><br><h3>Presenter: Steve Rankel, Product 180</h3>

	<p><img src="http://www.aipmm.com/images/main/SteveRankel.jpg" width=80 alt="Steve Rankel" class="thinborderfloat" />Steve Rankel is a gifted speaker and a frequent present at AIPMM events. He is the founder of Product180, an expert in helping companies turn around and grow, and regularly fights being STUCK. Feel free to submit a question by emailing him at <a href="&#109;a&#105;l&#116;&#111;:&#115;&#116;&#101;&#118;&#101;&#46;&#114;&#97;&#110;&#107;&#101;&#108;&#64;&#112;&#114;&#111;&#100;&#117;&#99;&#116;&#49;&#56;&#48;&#46;&#99;&#111;&#109;">steve.rankel@product180.com</a>.</p>

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	<td><img src="http://www.aipmm.com/images/help.jpg"><br><span class="smalltextblack">Windows Users: Right-Click on the orange icon.<br>Macintosh Users: Option-Click on the orange icon.<br><font color=#666666>Each browser will download differently. Select "Save Target As" for Internet Explorer. Select "Save Link As" for Netscape, Firefox and Mozilla. The download starts automatically for Safari.</font>
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]]></description>
<link>http://www.aipmm.com/podcasts/archives/000292.php</link>
<guid>http://www.aipmm.com/podcasts/archives/000292.php</guid>
<category>Webinar Series</category>
<pubDate>Thu, 19 Mar 2009 17:38:56 -0800</pubDate>
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<title>ACTION: The Only EFFECTIVE Anecdote To Fear</title>
<description><![CDATA[<table border="0" cellspacing="0" cellpadding="0">
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<td><img src="http://www.aipmm.com/images/blue_bullet.jpg" width="7" height="7" border="0"><span class="smalltextboldnavycaps">ACTION: The Only EFFECTIVE Anecdote To Fear</span><br>
<span class="smalltextboldturq">Steve Rankel, Product 180</span>   <br>
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 <td><span class="smalltextboldltblue">Moving Forward Webinar Series Podcast:<br />
ACTION: The Only EFFECTIVE Anecdote To Fear
<br></span>
<span class="smalltextblack">Get a jumpstart, beat the blues & get moving again in this economy!<br>
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<td width="15">&nbsp;</td><td><span class="smalltextboldnavy">Episode Synopsis: Fear and worry breed inactivity and a reticence to commit to any new marketing, sales or product-related activity.</span>

<DIV ID="ala"><P>Yet, while this may seem prudent, it also carries with it an implicit danger: that by the time you get ready to move again, it's too late.

<P>Now is the time to build trust, relationships and get people warmed up to move... so that when they're ready, you'll get the revenue, not your competition. And as you do - you'll win more new business now as a bonus.

<P>In this podcase audio as we discuss:

<UL>
	<LI>3 tips for getting yourself moving again</LI>
	<LI>How to manage risk</LI>
	<LI>How to make the best long-term and short-term decisions on investments & new activities</LI>
	<LI>How to apply the 80/20 rule to your day & make sure you're ONLY spending your time on those things that deliver the most impact</LI>
	<LI>3 key things you MUST spend time on these days</LI>
	<LI>2 things you MUST do whenever you connect with customers</LI>
	<LI>A surefire way to insulate yourself from the downturn</LI>
    </UL>

<P>This will be the 1st of a series of Exclusive AIPMM Events designed to equip you to NOT ONLY survive, but to THRIVE in today's tough climate.

<P>Come join us as we beat the blues and hit our goal together.</p>
<P>For a copy of the slides, e-mail <a href="mailto:%6d%65%64%69%61%40%61%69%70%6d%6d%2e%63%6f%6d">&#109;&#101;&#100;&#105;&#97;&#64;&#97;&#105;&#112;&#109;&#109;&#46;&#99;&#111;&#109;</a>.</p></DIV>

</span><span class="smalltextblack"><br><br><h3>Steve Rankel, Product 180</h3>

	<p><img src="http://www.aipmm.com/images/main/SteveRankel.jpg" width=80 alt="Steve Rankel" class="thinborderfloat" />Steve Rankel is a gifted speaker and a frequent present at AIPMM events. He is the founder of Product180, an expert in helping companies turn around and grow, and regularly fights being STUCK. Feel free to submit a question by emailing him at <a href="&#109;a&#105;l&#116;&#111;:&#115;&#116;&#101;&#118;&#101;&#46;&#114;&#97;&#110;&#107;&#101;&#108;&#64;&#112;&#114;&#111;&#100;&#117;&#99;&#116;&#49;&#56;&#48;&#46;&#99;&#111;&#109;">steve.rankel@product180.com</a>.</p>

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<link>http://www.aipmm.com/podcasts/archives/000291.php</link>
<guid>http://www.aipmm.com/podcasts/archives/000291.php</guid>
<category>Webinar Series</category>
<pubDate>Fri, 13 Mar 2009 06:53:22 -0800</pubDate>
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<title>How to Thrive in Any Economic Environment</title>
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<span class="smalltextboldturq">How to Thrive in Any Economic Environment<br></span>
<span class="smalltextblack">Linda Merrick and Mara Kreips, Pivotal Product Management</span><br>
<span class="smalltextblack"> Air Date:  Friday, November 14, 2008	Time: 09:00 AM - 10:00 AM PST	 </span><br><br>
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<table width="100%" border="0" cellpadding="0" cellspacing="0"><tr align="left" valign="top"><td width="16"><br><a href="http://www.aipmm.com/podcasts/TheCoachIsIn_0708.wmv"><img src="http://www.aipmm.com/images/icon_wmv.jpg" width="25" height="28" border="0"></a></td><td width="10">&nbsp;</td><td width="16"></td><td width="15">&nbsp;</td><td><span class="smalltextnavy"><br><p>Episode Synopsis: Has recent business news made you worried about your job and your career as a product manager? Are you wondering how to survive in a turbulent economy with your resume intact? If so, spend 45 minutes and get some new perspective and a healthy dose of reality-based optimism from two product management veterans who have survived *and thrived* in multiple market downturns and shrinking companies. In this webinar you will learn: </p>
You will benefit from: 

<UL>
	<LI>How to apply a simple shift in your own attitude to uncover new opportunities for your product and company 	</LI>
	<LI>What you can do with little or no budget to sharpen your vision of the market 	</LI>
	<LI>How to create alliances to get critical work done with fewer resources 	</LI>

</UL>

<p>Webinar participants will learn from Linda Merrick and Mara Krieps' own experience as currently practicing product managers, trainers and consultants. An interactive Q&A session will further enrich the discussion.</p>

<p>About the Presenters: </p>

<p>Linda Merrick and Mara Krieps are the founders of internationally recognized training and consulting firm Pivotal Product Management (www.pivotalpm.com). Both Linda and Mara are AIPMM certified, practicing product managers, with more than 40 years combined experience, and both are recipients of AIPMM's "Excellence in Product Management Education award". </p>	
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<link>http://www.aipmm.com/podcasts/archives/000290.php</link>
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<category>Webinar Series</category>
<pubDate>Tue, 18 Nov 2008 13:04:41 -0800</pubDate>
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<title>The Product Management Coach is In!</title>
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<span class="smalltextboldturq">The Product Management Coach is In!<br></span>
<span class="smalltextblack">Linda Merrick and Mara Kreips, Pivotal Product Management</span><br>
<span class="smalltextblack"> Air Date:  Friday, July 25, 2008	Time: 08:30 AM - 9:30 AM PST	 </span><br><br>
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<table width="100%" border="0" cellpadding="0" cellspacing="0"><tr align="left" valign="top"><td width="16"><br><a href="http://www.aipmm.com/podcasts/TheCoachIsIn_0708.wmv"><img src="http://www.aipmm.com/images/icon_wmv.jpg" width="25" height="28" border="0"></a></td><td width="10">&nbsp;</td><td width="16"></td><td width="15">&nbsp;</td><td><span class="smalltextnavy"><br><p>Episode Synopsis: AIPMM introduces a new 45-minute open Q&A session format with veteran webinar presenters and AIPMM âExcellence in Product Management Educationâ award winners Linda Merrick and Mara Krieps of Pivotal Product Management. In this live Q&A forum webinar you can pose your tough Product Management or Product Marketing challenges to Linda and Mara, and get some fast, effective coaching in real time! </p>
You will benefit from: 

<p>Hearing what challenges your colleagues around the world are experiencing</p>

<ul>
	<li>Gaining real-time insight on solutions to these challenges from the founders of awardwinning trainers and consultants from Pivotal Product management </li>
	<li>Getting a solution to your own big challenge</li>

</ul> 
<p>Join us for a 45-minute investment that could provide your biggest "Aha" moment of the year!</p>

<p>About the Presenters: </p>

<p>Linda Merrick and Mara Krieps are the founders of internationally recognized training and consulting firm Pivotal Product Management (www.pivotalpm.com). Both Linda and Mara are AIPMM certified, practicing product managers, with more than 40 yearsâ combined experience, and both are recipients of AIPMMâs "Excellence in Product Management Education award". </p>	
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<category>Webinar Series</category>
<pubDate>Thu, 31 Jul 2008 12:01:52 -0800</pubDate>
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<title>How To Accelerate Your Product Management Career</title>
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<span class="smalltextboldturq">How To Accelerate Your Product Management Career<br></span>
<span class="smalltextblack">Brian Lawley, President 280 Group, LLC</span><br>
<span class="smalltextblack"> Air Date:  Friday, May 30, 2008	Time: 10:00 AM - 11:00 AM PST	 </span><br><br>
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<table width="100%" border="0" cellpadding="0" cellspacing="0"><tr align="left" valign="top"><td width="16"><br><a href="http://www.aipmm.com/podcasts/How_To_Accelerate_Your_Product_Management_Career.wmv"><img src="http://www.aipmm.com/images/icon_wmv.jpg" width="25" height="28" border="0"></a></td><td width="10">&nbsp;</td><td width="16"></td><td width="15">&nbsp;</td><td><span class="smalltextnavy"><br><p>Episode Synopsis: (SLIDES ONLY-NO AUDIO) Do you ever wonder why some product managers seem to get promoted and advance much faster than others? Are you interested in learning strategies and tactics you can use to speed up the advancement of your own career? In this presentation Brian Lawley, Founder of the 280 Group  and President of the Silicon Valley Product Management Association will share the different ways he has seen product managers successfully accelerate their careers during his twenty year career in product management. </p>
<p>Presented by Brian Lawley,  President and Founder of the 280 Group. He is also the former president of the Silicon Valley Product Management Association	</p>
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<category>Webinar Series</category>
<pubDate>Fri, 30 May 2008 05:43:29 -0800</pubDate>
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<title>Leading From The Middle</title>
<description><![CDATA[<table border="0" cellspacing="0" cellpadding="0">
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<span class="smalltextboldturq">Leading From The Middle<br></span>
<span class="smalltextblack">Linda Merrick and Mara Krieps  of Pivotal Product Management</span><br>
<span class="smalltextblack"> Air Date:  Friday April 11, 2008	Time: 9:00 AM - 10:00 AM PST	 </span><br><br>
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<table width="100%" border="0" cellpadding="0" cellspacing="0"><tr align="left" valign="top"><td width="16"><br><a href="http://www.aipmm.com/podcasts/Leading_From_the_Middle.wmv"><img src="http://www.aipmm.com/images/icon_wmv.jpg" width="25" height="28" border="0"></a></td><td width="10">&nbsp;</td><td width="16"></td><td width="15">&nbsp;</td><td><span class="smalltextnavy"><br><p>Episode Synopsis: As a Product Manager, you probably don’t manage budgets or people, but you are accountable for the ultimate success or failure of your product.  This makes your role one of the most challenging in your company.  Without the official authority, how can you get things done, and make your product successful?</p>
 
<p> In this webinar you will learn:<br><br> 

*  How to gauge your product team leadership abilities, from your colleagues’ point of view <br>
*  How to motivate your cross-functional team members to do the right things for the product <br>
*  How to gain a credible voice with the executive team <br>
*  When to speak up, when not to, and how to know the difference </p>

<p>Webinar participants will learn from the presenters’ own experience as product managers, including examples from a variety of companies and products.  An interactive Q&A session will further enrich the discussion.  </p> 

<p>Bonus Material: Webinar participants will receive a “managing from the middle” planning guide to improve their ongoing effectiveness.</p> 

<p>About the Presenters: Linda Merrick and Mara Krieps are the founders of internationally-recognized training and consulting firm Pivotal Product Management (<a href="http://www.pivotalpm.com" target=_blank>www.pivotalpm.com</a>).  Recipients of AIPMM’s “Excellence in Product Management Education” award in 2006 and 2007, Linda and Mara are AIPMM-certified, practicing product managers, with more than 40 years’ combined experience.  Pivotal Product Management is an AIPMM-Authorized Testing Partner.</p></span>

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<link>http://www.aipmm.com/podcasts/archives/000284.php</link>
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<category>Webinar Series</category>
<pubDate>Fri, 18 Apr 2008 04:47:41 -0800</pubDate>
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<description><![CDATA[<table border="0" cellspacing="0" cellpadding="0">
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<span class="smalltextboldturq">Partnering with Product Builders<br></span>
<span class="smalltextblack">Linda Merrick and Mara Krieps  of Pivotal Product Management</span><br>
<span class="smalltextblack"> Air Date:  Friday, February 8, 2008	Time: 9:00 AM - 10:00 AM PST	 </span><br><br>
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<table width="100%" border="0" cellpadding="0" cellspacing="0"><tr align="left" valign="top"><td width="16"><br><a href="http://www.aipmm.com/podcasts/Partnering_With_Product_Builders.wmv"><img src="http://www.aipmm.com/images/icon_wmv.jpg" width="25" height="28" border="0"></a></td><td width="10">&nbsp;</td><td width="16"></td><td width="15">&nbsp;</td><td><span class="smalltextnavy"><br><p>Episode Synopsis: Working effectively with the team who designs and builds your product (or service) is critical to your effectiveness as a product manager – regardless of your industry, company size or culture - yet few of us have had any training in this area.</p>

<p>Mara Krieps and Linda Merrick of Pivotal Product Management will provide insights from their 40+ years’ combined experience as Product Management practitioners, as well as tools to make you more effective.  You’ll learn how to:

<ul>
<li>Assess how you’re currently working with your product design/build team</li>
<li>Clarify the team’s expectations for tangible deliverables</li>
<li>Identify some typical team issues, and tips for resolution</li>
</ul>
</p>

<p>Krieps and Merrick are Certified Product Managers, and the 2006 and 2007 recipients of AIPMM’s “Excellence in Product Management Education” award.  Pivotal Product Management <a href="http://www.pivotalpm.com" target=_blank>www.pivotalpm.com</a> provides training, consulting, team coaching and skills assessment for product teams across industries.</p>

<p>Pre-registered webinar participants will be entered in a drawing for a complimentary product management book.</p></span>

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<link>http://www.aipmm.com/podcasts/archives/000285.php</link>
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<pubDate>Tue, 25 Mar 2008 09:00:45 -0800</pubDate>
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<title>Driving Product Success: Aligning Product Strategy, Market Maturity and Execution</title>
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<td><img src="http://www.aipmm.com/images/blue_bullet.jpg" width="7" height="7" border="0"><span class="smalltextboldnavycaps">Driving Product Success: Aligning Product Strategy, Market Maturity and Execution</span><br>
<span class="smalltextboldturq">Linda Merrick and Mara Krieps, Pivotal Product Management and Mark Cavender, Chasm Institute  </span>   <br>
<img src="http://www.aipmm.com/images/spacer.gif" width="1" height="8"><br>
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 <td><span class="smalltextboldltblue">Webinar:<br />
Driving Product Success: Aligning Product Strategy, Market Maturity and Execution
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<span class="smalltextblack">This webinar is a powerful combination of the winning product strategies described in Geoffrey Moore’s “Crossing the Chasm” book series, and proven product management methods as practiced and taught by Pivotal Product Management. Three experts highlight what market-dominating technology companies use to drive profit margins, product leadership and higher company valuations. Webinar participants will learn from the presenters’ own experience, including examples from a variety of companies and products. An interactive Q&A session will further enrich the discussion.  <br>
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<p>Chasm Institute’s Mark Cavender is a former Managing Director of The Chasm Group and has more than 15 years’ management experience with companies including Oracle, J.D. Edwards, GEAC and Ceridian. Chasm Institute clients include Business Objects, Hyperion, Lawson, Microsoft, Nextel, Nokia and SunGard, Agilent, Cisco, Hewlett-Packard, Intel, LMC Data Systems, and Mentor Graphics. </p>

<p>Pivotal Product Management is led by Linda Merrick and Mara Krieps, practicing product managers with more than 40 years’ combined experience, who also serve as instructors and advisors for the University of Washington’s Certificate Program in Software Product Management. Both are AIPMM Authorized Testing Partners and Certified Product Managers, and both are recipients of AIPMM’s “Excellence in Product Management Education” awards, in 2006 and 2007. Pivotal PM clients include American Express, AT&T, Bank of Bermuda, Business Objects, Cingular, Cisco, Drugstore.com, Google, Microsoft, Respironics, Russell Investment Group, T-Mobile and Yahoo. </p>
	
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<link>http://www.aipmm.com/podcasts/archives/000260.php</link>
<guid>http://www.aipmm.com/podcasts/archives/000260.php</guid>
<category>Webinar Series</category>
<pubDate>Mon, 10 Mar 2008 08:00:27 -0800</pubDate>
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<title>How To Build A Compelling Product Roadmap</title>
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<span class="smalltextboldturq">How To Build A Compelling Product Roadmap<br></span>
<span class="smalltextblack">Brian Lawley, President 280 Group, LLC</span><br>
<span class="smalltextblack"> Air Date:  Friday, February 29, 2008	Time: 10:00 AM - 11:00 AM PST	 </span><br><br>
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<table width="100%" border="0" cellpadding="0" cellspacing="0"><tr align="left" valign="top"><td width="16"><br><a href="http://www.aipmm.com/podcasts/How_To_Build_A_Compelling_Roadmap.wmv"><img src="http://www.aipmm.com/images/icon_wmv.jpg" width="25" height="28" border="0"></a></td><td width="10">&nbsp;</td><td width="16"></td><td width="15">&nbsp;</td><td><span class="smalltextnavy"><br><p>Episode Synopsis: (SLIDES ONLY-NO AUDIO) Product Roadmaps can mean the difference between success and failure when delivering and marketing software products. They can be one of the most effective tools in a Product Management professional's arsenal. Done correctly they can help win and keep large customers and partners, and can guide the engineering and strategic planning efforts of a company. Unfortunately most Product Roadmaps are created "On The Fly" and under pressure when sales or the company management makes a last-minute request. As a result they don't have the impact they should. This session will cover the different types of Product Roadmaps, how to create each of them, and which type to use for different situations. Leveraging his experience developing Roadmaps for dozens of clients and companies, Mr. Lawley will share best practices, tips and practical advice so that attendees will come away with a thorough understanding of how to build their own Roadmaps. </p><p>Presented by Brian Lawley,  President and Founder of the 280 Group. He is also President of the Silicon Valley Product Management Association</p></span>

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<link>http://www.aipmm.com/podcasts/archives/000287.php</link>
<guid>http://www.aipmm.com/podcasts/archives/000287.php</guid>
<category>Webinar Series</category>
<pubDate>Fri, 29 Feb 2008 05:29:15 -0800</pubDate>
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<title>Product Management Productivity</title>
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<span class="smalltextboldturq">Product Management Productivity<br></span>
<span class="smalltextblack">Brian Lawley, President 280Group, LLC</span><br>
<span class="smalltextblack"> Air Date:  Friday, February 1, 2008	Time: 10:00 AM - 11:00 AM PST	 </span><br><br>
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<p>As a Product Manager, you will always have far more work than you can possibly accomplish. Between thinking strategically and driving things related to your products from a high level to executing the day-to-day tactical work required for product success, you will have a full list of to-do items and plenty of requests that go unfulfilled. This webinar will show you strategies and tactics for being more productive, with the goal of increasing your output and freeing up your time for high-level tasks, while at the same time reducing your overall stress level.</p><p>Presented by Brian Lawley,  President and Founder of the 280 Group. He is also President of the Silicon Valley Product Management Association</p></p></span>

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<link>http://www.aipmm.com/podcasts/archives/000286.php</link>
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<category>Webinar Series</category>
<pubDate>Fri, 01 Feb 2008 05:19:44 -0800</pubDate>
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<title>Agile Product Management - Podcast</title>
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<span class="smalltextboldturq">Luke Hohmann and Rich Mironov, Enthiosys & Therese Padilla, President, AIPMM </span>   <br>
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 <td><span class="smalltextboldltblue">Product Mastery Podcast:<br />
Agile Product Management
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<span class="smalltextblack">What is the role of product managers in an Agile environment?  <br>
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	<p><img src="http://enthiosys.com/wp-content/uploads/2007/08/team-lhohmann.gif" alt="Luke Hohmann" class="thinborderfloat" />Luke is a recognized expert on agile product management of software products and a former senior software product manager at four companies.  He is also the author of <a href="http://enthiosys.com/entry/insights-tools/books/">three books</a> and <a href="http://enthiosys.com/insights-tools/">numerous articles</a> on software product management.</p>
	<h3>Rich Mironov, chief marketing officer</h3>

	<p><img src="http://enthiosys.com/wp-content/uploads/2007/08/team-rmironov.gif" alt="team-rmironov.gif" class="thinborderfloat" />Rich is a software product strategist and veteran of four high-tech startups.  He is considered one of the pre-eminent experts on software product management and marketing.  He joined Enthiosys in July 2007 and heads its marketing and business development activities.</p>
	
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<link>http://www.aipmm.com/podcasts/archives/000253.php</link>
<guid>http://www.aipmm.com/podcasts/archives/000253.php</guid>
<category>Product Mastery Series</category>
<pubDate>Wed, 09 Jan 2008 10:06:08 -0800</pubDate>
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<title>Outsourcing Product Management</title>
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<span class="smalltextboldturq">Alyssa Dver, Author Software Product Management Essentials & Therese Padilla, President, AIPMM </span>   <br>
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Outsourcing Product Management
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<span class="smalltextblack">“Can you outsource some or all of the function to a third party?”  <br>
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<table width="100%" border="0" cellspacing="0" cellpadding="0"><tr valign="top"><td align="left"><img src="http://www.aipmm.com/images/replay.gif" width="107" height="13"></td><td align="right"><img src="http://www.aipmm.com/images/color_guide.gif" width="193" height="16"><a href="#"><img src="http://www.aipmm.com/images/download_help.gif" border=0></a></td></tr></table><br> <table width="413" border="0" cellpadding="0" cellspacing="0"><tr align="left" valign="top"><td width="16"><a href="http://www.aipmm.com/podcasts/2008_dver_outsourcing.mp3"><img src="http://www.aipmm.com/images/stream.gif" width="23" height="16" border="0"></a></td><td width="10">&nbsp;</td><td width="16"><a href="http://www.aipmm.com/podcasts/2008_dver_outsourcing.mp3"><img src="http://www.aipmm.com/images/download.gif" width="23" height="16" border="0"></a></td><td width="15">&nbsp;</td><td><span class="smalltextboldnavy">Episode Synopsis: Alyssa and Therese discuss this topic and explores the different aspects of outsourcing product management </span><span class="smalltextblack"><br><br>Alyssa Dver is a product management and marketing expert with Type @ Consulting.  She is the author of the global best seller, “Software Product Management Essentials” (<a href="http://www.swproductmanagement.com" target=_blank>www.swproductmanagement.com</a>). <br><br> Dver frequently writes for publications including BusinessWeek, Forbes, Entrepreneur Magazine on both technology and business topics.  She is also the CEO of Wander Wear Inc. (<a href="http://www.wander-wear.com" target=_blank>www.wander-wear.com</a>), a company focused on preventing kids from getting lost. <br><br> Contact Alyssa at <a href="mailto:alyssadver@comcast.net">alyssadver@comcast.net</a> , 508.881.5664.</span></td></tr><tr><td><img scr="images/spacer.gif" width="1" height="10" border="0"></td></tr>
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<link>http://www.aipmm.com/podcasts/archives/000250.php</link>
<guid>http://www.aipmm.com/podcasts/archives/000250.php</guid>
<category>Product Mastery Series</category>
<pubDate>Wed, 02 Jan 2008 19:30:44 -0800</pubDate>
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