A Kreatives Perspective

Blogging aint easy

2009-06-09T18:47:00.000-07:00

Hello personal blog. How have you been? Neglected, forgotten, completely ignored. I am sorry. It isn't that I don't enjoy you or your ability to capture trains of thoughts.

Okay so now that we have made up, let's chat. I have been considering the freedom of working for myself. The ability to work on various projects, working with companies who WANT to get somewhere and are willing to invest mentally, emotionally and of course financially. Strategy has become a passion of mine. To look at a company and it's markets and how it fits into its piece of the world. What can be done to grow that or add a face to it. Create brands that breath. From top to bottom, a brand breaths. From that guy on the shop floor who has the choice to either do a prideful job or take the easy way and do more harm than good. All the way to the top, where the pressure of each employees livelihood and the future of the business are ever present. (This is what you think about up there, isn't it?)

When I say a brand that breaths, I mean one that people can relate to. They can recognize it for it's true value. The brand is trusted and is a viable resource to its customers, employees and community. A brand should be able to evolve, adapt and shape shift as needed to fit into the audiences mentality at that moment in time. Imagine how differently we spoke in our messaging just 10 years ago! So be relevant.

What does it take to create a living brand, you may ask. It takes a lot of dedication, honesty (keeping it real), vision, inspiration, passion, and of course creativity.

I hope I have not bored you with my philosophy and thanks for sharing a brief moment of your time. Please feel free to let me know your thoughts.

Dw

Why Don't Company's Hire A Personnel Interrupter?

2008-12-22T18:18:00.000-08:00

I just read a blog by Seth Godin (One of my hero's!) about viral marketing and what it is and is not. It got me thinking a bit off the track, but along the same lines of blatant truisms. In my mind arose the question of the title of this blog edition.

Why isn't there a person on every staff and within every company that does nothing but sit in on meetings and within closed door sessions amongst managers and simply point out the true underlying motives of individuals. This lead me to think why is it considered to be "politically incorrect" to state what we really think or perceive?

You know the "selfish bastard" in the meeting who is only concerned about his part of the business. The "lazy-ass" who tries to throw out "good ideas" in meetings so he can appear as a worthy employee. Or the ever increasing "tight-ass" who can't see past the cost of an initiative to even consider a new idea or approach.

Is this considered a skill anywhere? I am certain that a lot of people do not possess this trait of perception, but can it be taught or learned? Is there a value in having a professional "bullshit" monitor within an organization?
I say YES, it is. We need to grow up and as a good friend of mine says "Put on our big boy panties" and start being real with each other. Coming in and giving a good hard days work for the bettering of all parties involved. Bullshit does not grow companies, contrary to popular belief.

Thank you for your time!

Dw

Twitter Stole My Heart

2008-12-15T18:10:00.000-08:00

Hello, I guess I have/am learning a lot about Social Media Marketing as of recently. It is a safe and convenient way for me to connect to the world on my own terms and on my schedule. The most recent mini-blog adventure has led me to twitter.com. If you are not familiar with twitter.com, go check it out. Give yourself a week to sorta figure it out, participate, jump in with both feet and see what wonderful things happen.

Twitter offers up some of the most influential people in the world today to the rest of the world in a very laid back casual sort of way. There are also TONS of very interesting people from all walks of life. The only question at twitter.com to lead you on your way is, "What are you doing?". That one question leads to a whole lot of things. Check it out and please let me know your thoughts.

Thanks for your time!

Dw

Perspective #1

2008-11-19T18:55:00.000-08:00

What is it that we are in business for?

What is it that drives us to be what we are.

For me personally, I am a lover of a day of hard work. I don't mean in the sense of a work-a-holic, but rather in the satisfaction at the end of a hard days (or nights) work. You feel you have impacted your small part of the world in some positive manner, contributed, inspired...etc.

For me these moments have dimmed and are becoming more few and far between. Is it because I am growing older and wiser to things? Has my awareness level increased to much to the realities of business and some of the not so pretty things. My idealistic nature tends to day dream about a pulsing company, full of life and positive energy where everyone has the team in their interest and not themselves. I plan to delve into this idea more in the next few days and invite you to come along, contribute, enlighten, and most of all, be FREE to say what you want!

Thanks for your time, I realize the ever increasing value of a moment.

Dw