What surprised me is how some stores here are advertising its sales as a boxing day pre-sale already. For non Canadian readers, think of this day as the Black Friday here (Occurs on December 26th). I guess marketing wise some companies are really banking on the pre-programmed mentality that people have when it comes to shopping. So they figure if they throw in that term people will start coming in droves.

People are usually disappointed when they actually get to the store in these scenarios. Funny enough, some people actually buy something anyways as they feel silly for traveling and not returning with anything. Best just to wait for the real sales.

This was the funny part I thought. Basically, people would have to pitch on why they are the best person for the job and their fees. The owner is a pretty stingy person too who usually just wants the cheapest option available. One person just mentioned what his flat rate was which sounded pretty normal. Then, the other person’s rate was the same figure. However, he had an interesting twist where he said that he was giving the owner a 10% break in his fee.

Again, it was the same amount as the other guy. Interestingly enough, the owner even mentioned that since he was getting a discount he would go with that guy. Didn’t really have much to do with who would provide the better service. I guess with examples like this you can see why some companies imply that certain items have a 50% off sale price when in reality the price is the same everywhere else. Or sometimes what people do is just mark up the price on the sale day to make it look like you are getting a better deal.

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That should make you think whenever you are thinking of spending a large amount of money to advertise something. Example, let’s pretend that you would normally spend about $15,000 for a 30 second TV spot and that you sell cameras where you normally sell them for $300 to make a profit. Instead of using that $15,000 on say TV advertisement to get exposure, imagine if you allocated a large chunk of your $15,000 where you are willing to sell like 300 of those cameras for like $50 with a one limit per customer.

You can imagine the amount of people and exposure you can get from that. Not only that, more than likely with that much people you will get some kind of free advertisement whether it be people spreading the word since the price is pretty crazy or people in the media taking notice of the crowd and then essentially giving you free advertising if they report about it.

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What was interesting to me was how one guy went to extreme lengths to edify himself. Example, he brought all these sales awards that he has won to prove that he is one of the best in the area as well as having all of these letter of references from previous customers. I’m talking almost a catalog type of stack. Bit too much don’t you think? For myself, things like awards would make me more intrigued in wanting to learn more about the person’s qualifications as opposed to convincing me that they are the most qualified or trustworthy.

One is enough I’d say unless you are creating like a commercial where people’s attention span is very limited. In-person it just seems a bit desperate when you show too much.

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The spaces were kind of small so I couldn’t exactly just write all of the steps I took. Instead, I just wrote down what I believe should get the point across where the company confirmed that everything was cancelled and yet they are still billing me.

Imagine if I hear a silly excuse now from BlueFur such as “You should have phoned”. For the record, I did phone them again this time around and their “billing department” did not return the call. I hope the guy that I talked to on the phone from the credit card company was correct in saying once I submit this and if everything looks solid they will take care of everything and start investigating the company’s billing practices.

And yes, I did remember to sign the form before mailing it.

Past Post Reference:

Part 1
Possible Chargeback Initiation

Part 2
Credit Card Chargeback BlueFur Web Hosting

Part 3
Credit Card Chargeback BlueFur Web Hosting Part 2

Part 4
Looks Like The Credit Was Given

Part 5
Credit Card Chargeback BlueFur Web Hosting Again

Part 6
Interesting Conversation With The Credit Card Company

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