93/KHJ Boss Radio: A Look Back

KHJ Boss 30 - July 9, 1965

2010-12-25T03:15:00.000-08:00

Issue #1 - The first Boss 30 survey available to the general public and featuring Boss Jock Sam Riddle on the cover. Issued roughly two months after the start of the Boss Radio format.

Click the play button to hear the 1965 KHJ Sales Presentation narrated by General Manager Ken DeVaney. It's an overview of the new Boss Radio format intended for prospective advertisers. Running time is appx 21 minutes.

KHJ Boss 30 - July 16, 1965

2010-12-25T03:10:00.000-08:00

Issue #2 - A stunning photo of The Real Don Steele on the cover of the Boss 30. This was the first survey to have the "Official" banner.

Click the play button to hear a Top Ten Jackpot promo with Robert W. Morgan.

KHJ Boss 30 - July 21, 1965

2010-12-25T03:05:00.000-08:00

Issue #3 - Sonny & Cher claim the No. 1 spot on the Boss 30 with "I Got You Babe."

KHJ Boss 30 - July 28, 1965

2010-12-25T03:00:00.000-08:00

Issue #4 - Boss Jock Gary Mack graces the cover of the Boss 30. This is the first of eight surveys he would appear on from 1965-67.

KHJ Boss Radio Antenna Flag

2008-11-08T03:10:00.000-08:00

A promotional Boss Radio car antenna flag. Measures 6.75" wide by 5.5" at the tallest point.

9th Street West Admission Ticket

2008-11-08T03:05:00.000-08:00

This is an admission ticket for Sam Riddle's 9th Street West television show on KHJ-TV.

Boss Jock Johnny Mitchell Postcard

2008-11-08T03:00:00.000-08:00

This is a promotional postcard for Johnny Mitchell. The back of the postcard reads:

KHJ "Boss Jock" Johnny Mitchell
The out-of-sight sound of Johnny Mitchell is the newest, bossest groove on Los Angeles radio dials. Johnny's a swinger all the way who digs every single sound he's laying into Southern California. He's been a topper everywhere he's travelled . . . and now, baby, this is where he is!

Boss Jock The Real Don Steele Postcard

2008-11-08T02:55:00.000-08:00

This is a promotional postcard for The Real Don Steele. The back of the postcard reads:

KHJ "Boss Jock" The Real Don Steele
Unreal as he sounds (and looks on many occasions!) Don Steele earnestly maintains he is genuine. If he isn't ... he sure knows where it's at! And with Steele at KHJ you know he's the boss until the real thing comes along.

KHJ Boss 30 - August 4, 1965

2008-11-06T03:15:00.000-08:00

Issue #5 - Bill Medley and Bobby Hatfield looking sharp on the cover of the Boss 30. The KHJ "Free Beatle Tickets" promotion continued this week. The Beatles concerts at the Hollywood Bowl were presented by Bob Eubanks and rival station KRLA. KHJ employees sent in order forms from the Los Angeles Times to KRLA under assumed names in order to secure tickets to give away on Boss Radio.

Click the play button to hear a Free Beatle Tickets promo with Robert W. Morgan.

KHJ Boss 30 - August 11, 1965

2008-11-06T03:10:00.000-08:00

Issue #6 - This is the first survey to feature Boss Jock Johnny Mitchell on the cover. Mitchell replaced original Boss Jock Dave Diamond in the 6PM - 9PM slot.

Click the play button to hear a Summer Clearance Sale promo.

KHJ Boss 30 - August 18, 1965

2008-11-06T03:05:00.000-08:00

Issue #7 - And the hits just keep on comin'...

KHJ Boss 30 - August 25, 1965

2008-11-06T03:00:00.000-08:00

Issue #8 - Boss Jock Robert W. Morgan makes his first appearance on the cover of the Boss 30 and the "GTO For Two" contest begins.

Click the play button to hear a GTO For Two promo with Robert W. Morgan.

Robert W. Morgan 1965 KHJ Sales Sheet

2008-11-04T03:10:00.000-08:00

This is a one-sheet for Boss Jock Robert W. Morgan from the 1965 KHJ Sales Folder. These were distributed to prospective advertisers. The text reads:

ROBERT W. MORGAN
They Wake Up With The Rooster From Wooster

It is safe to say that Wooster (Ohio) College has never been one of the really big names in Southern California radio ... ranking somewhere between cumquats and Lake Ontario. But the Wooster Meteor has taken over the 6 a.m. to 9 a.m. wake-up chores on Boss Radio, and things are looking up!

Robert W. has sandwiched a remarkable radio career between campus days and his entry to Hollywood. In four major stations, he has scored No. 1 in every segment in which he has appeared. Most recently the leading fog-clearer in San Francisco, he now grabs the dial at 93 first thing in the morning, and just doesn't let go.

Primarily, though, Bob works at being a smooth vehicle for sales. If you're not getting your share of worms, let this swinging early bird give you a boost.

Roger Christian 1965 KHJ Sales Sheet

2008-11-04T03:05:00.000-08:00

This is a one-sheet for Boss Jock Roger Christian from the 1965 KHJ Sales Folder. The text reads:

ROGER CHRISTIAN
Composer, Writer, Actor [and Boss Jock!]

Roger, who labors in the Boss vineyard from 9 until noon each morning, is obviously a man of many talents. During the past few years, he has penned record hits for such contemporary leaders as Jan & Dean, and the Beachboys ... done songs for a number of films ... sold two screenplays ... acted in major features such as "The Carpetbaggers" ... all in addition to his role as a top radio personality with daily exposure to thousands of solvent followers.

Roger is a smooth and polished salesman, who communicates the bread-and-butter commercial message with grace and charm. A non-advocate of the "shout and scream" school of radio sales, he has the outstanding virtue of believability, and a track record to prove it. It's not mere coincidence that he carries the late forenoon slot for Boss Radio ... the segment where the target is primarily the money-jingling hausfrau. Roger has got 'em where you want 'em!

Click the play button to hear Roger Christian's acappella ID logo by the Johnny Mann Singers.

Gary Mack 1965 KHJ Sales Sheet

2008-11-04T03:00:00.000-08:00

This is a one-sheet for Boss Jock Gary Mack from the 1965 KHJ Sales Folder. The text reads:

GARY MACK ...
Out of the Box
Into the Sunshine

Out of K-BOX, that is, where he established just about the only No. 1 rating that the Dallas station ever achieved over its tough competition. A product of Chicago, Gary has learned his business in some of the nation's most competitive markets, ranging from Miami to Hollywood.

Now pacesetter of the noon till 3 quadrille on Boss Radio, Gary brings into his daytime segment all the zing he has picked up during his years as DJ and Program Director. And, most importantly, he uses the bumps and bruises from his own school of hard knocks to expertly sell his commercial time.

If you want to get into those daytime households, Gary is your man ... 'cause that's where he's being heard.

KHJ Boss 30 - September 1, 1965

2008-11-02T03:20:00.000-08:00

Issue #9 - The Beach Boys make the cover of the Boss 30 while "Eve of Destruction" and the answer record, "The Dawn of Correction," bookend the survey.

KHJ Boss 30 - September 8, 1965

2008-11-02T03:15:00.000-08:00

Issue #10 - Boss Jock Roger Christian makes his only appearance on the cover of the Boss 30 while "Liar, Liar" by The Castaways captures the No. 1 spot.

Click the play button to hear The Real Don Steele's Jock In The Box track.

KHJ Boss 30 - September 15, 1965

2008-11-02T03:10:00.000-08:00

Issue #11 - This issue came in two flavors, one with Boss Jock Johnny Williams in his first appearance on the cover of the Boss 30 and one with Elvis Presley on the cover.

KHJ Boss 30 - September 22, 1965

2008-11-02T03:05:00.000-08:00

Issue #12 - Another two-flavor issue, both featuring Boss Jock Johnny Williams on the cover. Could be found in orange or blue with a slight variation of the same photo.

KHJ Boss 30 - September 29, 1965

2008-11-02T03:00:00.000-08:00

Issue #13 - Tickets go on sale for The Rolling Stones' KHJ-sponsored concert at the Los Angeles Memorial Sports Arena.

Click the play button to hear a Rolling Stones Concert promo with Mick Jagger.

The Real Don Steele 1965 KHJ Sales Sheet

2008-10-31T03:15:00.000-07:00

This is a one-sheet for Boss Jock The Real Don Steele from the 1965 KHJ Sales Folder. The text reads:

THE REAL DON STEELE
As If There Could Be Any Reasonable Facsimile

Dashing Don, friend of the working girl, is that rare specimen known as a Native Hollywoodian. Realizing that lack of experience meant a life spent in daytime FM, he packed his bindle for a whirlwind tour of the provinces ... and brought back enough laurels to place him in the coveted 3-6 p.m. trick on Boss Radio.

Among the decorations in his trophy case are the pulse reports showing his slot in Washington moving from 5th to 1st in six months ... his Omaha show pulverizing all opposition ... the maintenance of the No. 1 rating in Portland ... and most recently pulling San Francisco's No. 4 time slot to a commanding No. 1 in less than six months. Don combines the winning qualities of pulling an audience and then selling them.

Already becoming a late-afternoon draw from Ventura to San Diego, he is a natural choice for people who want to sell boxcar loads of their product. Get aboard!

Dave Diamond 1965 KHJ Sales Sheet

2008-10-31T03:10:00.000-07:00

This is a one-sheet for Boss Jock Dave Diamond from the 1965 KHJ Sales Folder. The text reads:

DAVE DIAMOND...
An Old Smoothie
In The Rough

Fresh from a smashing success among the rocks and rills of Denver, Dave brings one of the most imposing Pulse case histories ever assembled. No. 1 in Denver ... No. 1 in St. Louis ... No. 1 in Knoxville; up to a 52% share in a 14-station market!

This jolly blond giant, who now fully fills the 6 p.m. to 9 p.m. shift on Boss Radio, brings something else that will make your heart sing ... a sheaf of testimonials from gratified advertisers in every market which has felt his impact. Dave's infectious good humor seems to have the facility of making even the tritest e.t. a grabber.

Six to nine is a competitive time segment in Southern California radio ... and Dave is a competitor that has never lost yet. He's here to sell!

Click the play button to hear Dave Diamond's acappella ID logo by the Johnny Mann Singers.

Sam Riddle 1965 KHJ Sales Sheet

2008-10-31T03:05:00.000-07:00

This is a one-sheet for Boss Jock Sam Riddle from the 1965 KHJ Sales Folder. The text reads:

SAM RIDDLE
Pied Piper of
The Lively Ones

Without a doubt the hottest personality in the Southern California discotheque set, Sam adds Boss Radio to his already overpowering performance record. Long the prime seller in Los Angeles TV, and holder of top ratings in the heyday of both KRLA and KFWB, this transplanted Texan is again cooly showing his well-shod heels to the pack.

Host of his own "9th Street West" and "Hollywood-A-Go-Go" on the tube, Sam is a salesman that delivers. There's not a young adult in Southern California who isn't hip to that mellifluous voice. It's really not strange that Sam's shows mean few "avails." Riddle's regiments respond beautifully to any medium, and they're now accessible to your blandishments ... at considerably less than TV rates. Forward March!

Johnny Williams 1965 KHJ Sales Sheet

2008-10-31T03:00:00.000-07:00

This is a one-sheet for Boss Jock Johnny Williams from the 1965 KHJ Sales Folder. The text reads:

JOHNNY WILLIAMS ...
Soother-and-Salesman to
Insomniacs Anonymous

'Neath this puckish grin lurks the soul of a true "night person" ... who aptly enough directs Boss Radio from midnight till dawn. John left his home town of Fort Scott, Kansas at the age of five ... as soon as he realized that agrarian night life left something to be desired. Since that time, he has gazed into the neon signs of progressively more lively towns such as Tucson, Portland, Phoenix and Denver.

Now, a recent and extremely successful graduate of Denver's No. 1 station, John combines your business with his pleasure to give Los Angeles night people the warm, smooth and happy sound of a salesman who has finally found his territory.

He has made his time slot sell in every market he's entered ... use him to sell sleepless Southern California.

KHJ Boss 30 - October 6, 1965

2008-10-29T03:15:00.000-07:00

Issue #14 - Jan & Dean make the cover of the Boss 30. This would be the only week that a Jan & Dean title appeared on the survey.