60 http://amatv.marketingpower.com/ en-us Copyright 2012 American Marketing Association Marketing and advertising articles and tips, thousands of companies and firms, careers and jobs, and more from the official American Marketing Association website. American Marketing Association Marketing and advertising articles and tips, thousands of companies and firms, careers and jobs, and more from the official American Marketing Association website. American Marketing Association webmaster@videos.marketingpower.com no Copyright 2012 American Marketing AssociationBusiness/Management & MarketingBusiness/CareersGovernment & Organizations/Non-Profit American Marketing Association Doing Well by Doing Good: The Benevolent Halo of Social Goodwill Companies use all sorts of techniques and tools to keep their brand in the best possible light with their customers. Now a series of empirical studies reveals that when companies engage in goodwill efforts, it can have a positive effect – a benevolent halo – not only on the brand, but on the publicâ€�&#8482;s view of individual productsâ€�&#8482; performance. http://brightcove04.brightcove.com/21/58740687001/58740687001_1646174695001_FAST-FACTS.mp4 Mon, 21 May 2012 08:00:49 +0000 0 no<img src="http://feeds.feedburner.com/~r/AMATV/~4/GjQi4kVhFp0" height="1" width="1"/>http://feedproxy.google.com/~r/AMATV/~3/GjQi4kVhFp0/58740687001_1646174695001_FAST-FACTS.mp4http://brightcove04.brightcove.com/21/58740687001/58740687001_1646174695001_FAST-FACTS.mp4 American Marketing Association Advanced Research Techniques (ART) Forum Since 1990 the ART Forum has presented groundbreaking quantitative methods for strategic and tactical marketing decisions. Research practitioners, academics, and industry clients gather in a unique atmosphere at ART Forum to share ideas and learn about research innovations.  This yearâ€�&#8482;s event take place from June 24 27 in Seattle, WA. http://brightcove04.brightcove.com/21/58740687001/58740687001_1646163299001_AMA-EVENTS.mp4 Mon, 21 May 2012 08:00:22 +0000 0 no<img src="http://feeds.feedburner.com/~r/AMATV/~4/wXPQX5-kkaw" height="1" width="1"/>http://feedproxy.google.com/~r/AMATV/~3/wXPQX5-kkaw/58740687001_1646163299001_AMA-EVENTS.mp4http://brightcove04.brightcove.com/21/58740687001/58740687001_1646163299001_AMA-EVENTS.mp4 American Marketing Association Marketing Value: The new service dominant marketing model In the latest thought leadership segment pulled from Marketing Newsâ€�&#8482; 75th anniversary, marketing professors Robert F. Lusch of the University of Arizona and Stephen L. Vargo of the University of Hawaiâ€�&#8482;i at Manoa discuss a noteworthy evolution in marketing theory. http://brightcove04.brightcove.com/21/58740687001/58740687001_1646188589001_THOUGHT-LEADERSHIP.mp4 Mon, 21 May 2012 08:00:17 +0000 0 no<img src="http://feeds.feedburner.com/~r/AMATV/~4/KytOgegDS8s" height="1" width="1"/>http://feedproxy.google.com/~r/AMATV/~3/KytOgegDS8s/58740687001_1646188589001_THOUGHT-LEADERSHIP.mp4http://brightcove04.brightcove.com/21/58740687001/58740687001_1646188589001_THOUGHT-LEADERSHIP.mp4 American Marketing Association Social Media, Panel Interviewing, cause marketing, advanced research techniques and more! Attention Marketers Tune in to hear about topics ranging from social media andamp; careers. Myth or fact that social media is free, career expert Stacie Garlieb unveils some keys to successfully managing a panel interview. Also in honor of AMAâ€�&#8482;s 75th anniversary we review the evolution in marketing theory, correlation between a firmâ€�&#8482;s goodwill efforts and the publicâ€�&#8482;s positive perception of that firmâ€�&#8482;s products and advanced research techniques. Read the full articles featured in this episode: Why Social Media is Not Free Keys to Successfully Managing a Panel Interview Marketing Value:  The new service dominant marketing model Doing Well by Doing Good:  The Benevolent Halo of Social Goodwill 2012 Advance Research Techniques (ART) Forum andnbsp; http://brightcove04.brightcove.com/21/58740687001/58740687001_1646156439001_AMA-TV-05-21-12-FINAL.mp4 Mon, 21 May 2012 08:00:15 +0000 0 no<img src="http://feeds.feedburner.com/~r/AMATV/~4/fdJeY0Q_kvo" height="1" width="1"/>http://feedproxy.google.com/~r/AMATV/~3/fdJeY0Q_kvo/58740687001_1646156439001_AMA-TV-05-21-12-FINAL.mp4http://brightcove04.brightcove.com/21/58740687001/58740687001_1646156439001_AMA-TV-05-21-12-FINAL.mp4 American Marketing Association Why Social Media is Not Free According to Sujata Ramnarayan of strategic marketing consulting firm, SMStrat, thereâ€�&#8482;s a misguided belief among many marketing professionals and C suite members that social media is free. But she says thatâ€�&#8482;s a dangerous line of thinking. http://brightcove04.brightcove.com/21/58740687001/58740687001_1646179701001_FEATURE-STORY.mp4 Mon, 21 May 2012 08:00:15 +0000 0 no<img src="http://feeds.feedburner.com/~r/AMATV/~4/sISBQNNjqhw" height="1" width="1"/>http://feedproxy.google.com/~r/AMATV/~3/sISBQNNjqhw/58740687001_1646179701001_FEATURE-STORY.mp4http://brightcove04.brightcove.com/21/58740687001/58740687001_1646179701001_FEATURE-STORY.mp4 American Marketing Association Keys to Successfully Managing a Panel Interview As a candidate in the interview process, the thought of having a group of people evaluating you all at once can be a bit overwhelming. But with proper execution, these panel interviews can actually be easier than one on one interviews. Stacie Garlieb, president of Sucessful Impressions, has these tips. http://brightcove04.brightcove.com/21/58740687001/58740687001_1646167928001_CAREER-TIP.mp4 Mon, 21 May 2012 08:00:06 +0000 0 no<img src="http://feeds.feedburner.com/~r/AMATV/~4/seNCnp79on4" height="1" width="1"/>http://feedproxy.google.com/~r/AMATV/~3/seNCnp79on4/58740687001_1646167928001_CAREER-TIP.mp4http://brightcove04.brightcove.com/21/58740687001/58740687001_1646167928001_CAREER-TIP.mp4 American Marketing Association AMA TV: B2B Companies Boost Small Businesss via Branding, Customer Experience and Loyalty, Digital Resumes, Trends in Analytics and Email Evolution Attention Marketers, we have a great show lined up for you! Hear how B2B companies are using their own brands to boost small businesses, and how building customer intimacy transforms the customer experience, allowing your organization to surpass the results of traditional marketing campaigns.  Also, learn tips on digital resumes for career planning, trends in analytics, and gain acces to email campaign success. Read the full articles featured in this episode: Big Businesses Think Small Customer Experience Leaps with Loyalty Digital RÃ�&copy;sumÃ�&copy;s for Career Planning Trends in Analytics That Will Shape Marketing and Business The Evolution of Email: Essentials for Campaign Succes http://brightcove04.brightcove.com/21/58740687001/58740687001_1620127379001_-2--AMA-TV-05-07-12.mp4 Mon, 07 May 2012 08:00:37 +0000 0 no<img src="http://feeds.feedburner.com/~r/AMATV/~4/JzB9p_HW128" height="1" width="1"/>http://feedproxy.google.com/~r/AMATV/~3/JzB9p_HW128/58740687001_1620127379001_-2--AMA-TV-05-07-12.mp4http://brightcove04.brightcove.com/21/58740687001/58740687001_1620127379001_-2--AMA-TV-05-07-12.mp4 American Marketing Association Big Businesses Think Small As of 2011, there were about 27 million small businesses in the United States, according to the U.S. Small Business Administration. Small businesses with small budgets need all the help they can get in finding savvy solutions to their needs, which obviously presents plenty of business opportunities for B to B vendors, but also creates a valuable marketing opportunity. Vendors can boost their own brand images by helping SMBs build theirs. http://brightcove04.brightcove.com/21/58740687001/58740687001_1621930181001_Feature-Story.mp4 Mon, 07 May 2012 08:00:25 +0000 0 no<img src="http://feeds.feedburner.com/~r/AMATV/~4/QbPObXWm0Ug" height="1" width="1"/>http://feedproxy.google.com/~r/AMATV/~3/QbPObXWm0Ug/58740687001_1621930181001_Feature-Story.mp4http://brightcove04.brightcove.com/21/58740687001/58740687001_1621930181001_Feature-Story.mp4 American Marketing Association Digital RÃ�&copy;sumÃ�&copy;s for Career Planning In todayâ€�&#8482;s social media age, updating the methods you use to market yourself to potential hiring managers, is worth the effort. Debra Wheatman, president of Careers Done Write, explains why you should consider a digital resume. http://brightcove04.brightcove.com/21/58740687001/58740687001_1621931095001_Career-Tip.mp4 Mon, 07 May 2012 08:00:25 +0000 0 no<img src="http://feeds.feedburner.com/~r/AMATV/~4/dXZj_6TcvUA" height="1" width="1"/>http://feedproxy.google.com/~r/AMATV/~3/dXZj_6TcvUA/58740687001_1621931095001_Career-Tip.mp4http://brightcove04.brightcove.com/21/58740687001/58740687001_1621931095001_Career-Tip.mp4 American Marketing Association Trends in Analytics That Will Shape Marketing and Business Whether you call it big data, the science of analytics or something else, the role of data collection and analysis in marketing is increasing every day, and thatâ€�&#8482;s a trend that isnâ€�&#8482;t going away. http://brightcove04.brightcove.com/21/58740687001/58740687001_1621931087001_Fast-Facts.mp4 Mon, 07 May 2012 08:00:24 +0000 0 no<img src="http://feeds.feedburner.com/~r/AMATV/~4/_C4lib__42I" height="1" width="1"/>http://feedproxy.google.com/~r/AMATV/~3/_C4lib__42I/58740687001_1621931087001_Fast-Facts.mp4http://brightcove04.brightcove.com/21/58740687001/58740687001_1621931087001_Fast-Facts.mp4 American Marketing Association The Evolution of Email: Essentials for Campaign Success As the number of ways to connect with your audience has widened the marketing landscape, so too has the need for taking your email marketing beyond a traditional click and send method.  Join us on May 24 for a full day Virtual XChange forum, where email marketing experts will present on the latest email marketing topics. http://brightcove04.brightcove.com/21/58740687001/58740687001_1621931075001_AMA-Events.mp4 Mon, 07 May 2012 08:00:22 +0000 0 no<img src="http://feeds.feedburner.com/~r/AMATV/~4/QJ7b739gT4I" height="1" width="1"/>http://feedproxy.google.com/~r/AMATV/~3/QJ7b739gT4I/58740687001_1621931075001_AMA-Events.mp4http://brightcove04.brightcove.com/21/58740687001/58740687001_1621931075001_AMA-Events.mp4 American Marketing Association Customer Experience Leaps with Loyalty In todayâ€�&#8482;s marketing thought leader segment, LoyaltyOne CEO and president, Bryan Pearson, talks about making the Loyalty Leap, and how building customer intimacy transforms the customer experience, allowing your organization to surpass the results of traditional marketing campaigns. http://brightcove04.brightcove.com/21/58740687001/58740687001_1621927054001_Thought-Leadership.mp4 Mon, 07 May 2012 08:00:19 +0000 0 no<img src="http://feeds.feedburner.com/~r/AMATV/~4/MdkTZQDgdI4" height="1" width="1"/>http://feedproxy.google.com/~r/AMATV/~3/MdkTZQDgdI4/58740687001_1621927054001_Thought-Leadership.mp4http://brightcove04.brightcove.com/21/58740687001/58740687001_1621927054001_Thought-Leadership.mp4 American Marketing Association AMA TV: Winning Cause Marketing Initiatives, Using Pinterest in a Job Search, Jack Trout on Positioning and more! Attention Marketers! During this new episode youll hear about winning cause marketing initiatives and how to use Pinterest in a job search. Youll also hear from author, Jack Trout, on positioning and much more! andnbsp; Read the full articles featured in this episode: Water Conservation Could be a Winning Cause Marketing Initiative  5 Ways to Use Pinterest in a Job Search Jack Trout on Positioning Technology 2020: A Brave New Digital Retail World Identity Imperative Higher Ed Branding http://brightcove04.brightcove.com/18/58740687001/58740687001_1573857889001_AMA-TV-04-23-12.mp4 Mon, 23 Apr 2012 08:00:43 +0000 0 no<img src="http://feeds.feedburner.com/~r/AMATV/~4/2GgyUxmLQQc" height="1" width="1"/>http://feedproxy.google.com/~r/AMATV/~3/2GgyUxmLQQc/58740687001_1573857889001_AMA-TV-04-23-12.mp4http://brightcove04.brightcove.com/18/58740687001/58740687001_1573857889001_AMA-TV-04-23-12.mp4 American Marketing Association Stemming the Flow: Water Conservation Could be a Winning Cause Marketing Initiative Water conservation has been billed as the most important environmental issue of the 21st century. Globally, 1.2 billion people live in areas with inadequate water supplies, and according to the Environmental Protection Agency, at least two thirds of the United States is either experiencing or bracing for major water shortages. http://brightcove04.brightcove.com/18/58740687001/58740687001_1573699671001_Feature-Story.mp4 Mon, 23 Apr 2012 08:00:41 +0000 0 no<img src="http://feeds.feedburner.com/~r/AMATV/~4/1yYGQ2BKKGA" height="1" width="1"/>http://feedproxy.google.com/~r/AMATV/~3/1yYGQ2BKKGA/58740687001_1573699671001_Feature-Story.mp4http://brightcove04.brightcove.com/18/58740687001/58740687001_1573699671001_Feature-Story.mp4 American Marketing Association Nonprofit Marketing Conference The opportunity for nonprofits to grow and prosper is here, but the key to that growth is in doing things differently. So save the date, and get the how to by joining other leaders in nonprofit marketing at the 2012 AMA AMAF Nonprofit Marketing Conference, July 9 to 11 in Washington, DC. http://brightcove04.brightcove.com/18/58740687001/58740687001_1573706287001_AMA-Events.mp4 Mon, 23 Apr 2012 08:00:40 +0000 0 no<img src="http://feeds.feedburner.com/~r/AMATV/~4/3bxheBUP8qY" height="1" width="1"/>http://feedproxy.google.com/~r/AMATV/~3/3bxheBUP8qY/58740687001_1573706287001_AMA-Events.mp4http://brightcove04.brightcove.com/18/58740687001/58740687001_1573706287001_AMA-Events.mp4 American Marketing Association 5 Ways to Use Pinterest in a Job Search Job seekers, listen up! Pinterest is the second fastest growing social media site in the history of the Internet! So why not use it supplement your search Bernie Borges, internet and social media marketer and career advancement specialist, shares these tips to help you stand out from the pack. http://brightcove04.brightcove.com/18/58740687001/58740687001_1573702440001_Career-Tip.mp4 Mon, 23 Apr 2012 08:00:35 +0000 0 no<img src="http://feeds.feedburner.com/~r/AMATV/~4/zjdh5xR91P4" height="1" width="1"/>http://feedproxy.google.com/~r/AMATV/~3/zjdh5xR91P4/58740687001_1573702440001_Career-Tip.mp4http://brightcove04.brightcove.com/18/58740687001/58740687001_1573702440001_Career-Tip.mp4 American Marketing Association Technology 2020: A Brave New Digital Retail World Look into the next decade and youâ€�&#8482;ll find a strange, new technology world. 2020 is set to be the decade of technology unbundling. According to the latest study done by AMA content partner The Futures Company, the new world will be all about data, devices, screens, and sensors. http://brightcove04.brightcove.com/18/58740687001/58740687001_1573701673001_Fast-Facts.mp4 Mon, 23 Apr 2012 08:00:34 +0000 0 no<img src="http://feeds.feedburner.com/~r/AMATV/~4/_AyFiK9nQTQ" height="1" width="1"/>http://feedproxy.google.com/~r/AMATV/~3/_AyFiK9nQTQ/58740687001_1573701673001_Fast-Facts.mp4http://brightcove04.brightcove.com/18/58740687001/58740687001_1573701673001_Fast-Facts.mp4 American Marketing Association Its Time for your Business to Thrive http://brightcove04.brightcove.com/18/58740687001/58740687001_1574015685001_Aquent-Commercial.mp4 Mon, 23 Apr 2012 08:00:23 +0000 0 no<img src="http://feeds.feedburner.com/~r/AMATV/~4/gzm0dT8p5Ag" height="1" width="1"/>http://feedproxy.google.com/~r/AMATV/~3/gzm0dT8p5Ag/58740687001_1574015685001_Aquent-Commercial.mp4http://brightcove04.brightcove.com/18/58740687001/58740687001_1574015685001_Aquent-Commercial.mp4 American Marketing Association AMA 75: Trout on Positioning Noted marketing strategist, Jack Trout, shares a few tips to help you position your product to win. http://brightcove04.brightcove.com/18/58740687001/58740687001_1573714302001_Thought-Leadership.mp4 Mon, 23 Apr 2012 08:00:16 +0000 0 no<img src="http://feeds.feedburner.com/~r/AMATV/~4/DPMC7YElgKM" height="1" width="1"/>http://feedproxy.google.com/~r/AMATV/~3/DPMC7YElgKM/58740687001_1573714302001_Thought-Leadership.mp4http://brightcove04.brightcove.com/18/58740687001/58740687001_1573714302001_Thought-Leadership.mp4 American Marketing Association Identity Imperative Your college or universityâ€�&#8482;s image or brand plays a critical role in helping your institution secure grant funding, attract top faculty, and maintain strong community, government and media relations.  So stay competitive by attending Identity Imperative – Higher Ed Branding, April 24 25 in Washington, D.C. http://brightcove04.brightcove.com/16/58740687001/58740687001_1549022202001_AMA-Events.mp4 Mon, 09 Apr 2012 08:00:53 +0000 0 no<img src="http://feeds.feedburner.com/~r/AMATV/~4/xyqdy6pGO_o" height="1" width="1"/>http://feedproxy.google.com/~r/AMATV/~3/xyqdy6pGO_o/58740687001_1549022202001_AMA-Events.mp4http://brightcove04.brightcove.com/16/58740687001/58740687001_1549022202001_AMA-Events.mp4 American Marketing Association Career Tip on Creativity and Leadership In times of chaos, change, or challenge, creativity in leadership is essential.  However, although many organizations value creativity, the leaders may be weak in the area of creativity. If your organization is in a creativity crisis, here are some things to consider. http://brightcove04.brightcove.com/16/58740687001/58740687001_1549022191001_Career-Tip.mp4 Mon, 09 Apr 2012 08:00:44 +0000 0 no<img src="http://feeds.feedburner.com/~r/AMATV/~4/-Xg4ViI6f4M" height="1" width="1"/>http://feedproxy.google.com/~r/AMATV/~3/-Xg4ViI6f4M/58740687001_1549022191001_Career-Tip.mp4http://brightcove04.brightcove.com/16/58740687001/58740687001_1549022191001_Career-Tip.mp4 American Marketing Association The CMA Helps Brands ‘Go Countryâ€�&#8482; As part of its marketing mission, the Nashville, Tenn. based Country Music Association—a trade organization dedicated to promoting the country music genre—works to break down stereotypes about country fans and forge relationships with brands looking to connect with the diverse and powerful fan base. http://brightcove04.brightcove.com/16/58740687001/58740687001_1549022172001_Feature-Story.mp4 Mon, 09 Apr 2012 08:00:28 +0000 0 no<img src="http://feeds.feedburner.com/~r/AMATV/~4/l6LW0gTR4p4" height="1" width="1"/>http://feedproxy.google.com/~r/AMATV/~3/l6LW0gTR4p4/58740687001_1549022172001_Feature-Story.mp4http://brightcove04.brightcove.com/16/58740687001/58740687001_1549022172001_Feature-Story.mp4 American Marketing Association Using Mobile Marketing Measures to Improve Marketing Effectiveness Omer Minkara, senior research associate at research firm, Aberdeen Group, shares a crucial factor in achieving your mobile marketing goals. http://brightcove04.brightcove.com/16/58740687001/58740687001_1549023523001_Thought-Leadership.mp4 Mon, 09 Apr 2012 08:00:24 +0000 0 no<img src="http://feeds.feedburner.com/~r/AMATV/~4/EDkgt8J0ttc" height="1" width="1"/>http://feedproxy.google.com/~r/AMATV/~3/EDkgt8J0ttc/58740687001_1549023523001_Thought-Leadership.mp4http://brightcove04.brightcove.com/16/58740687001/58740687001_1549023523001_Thought-Leadership.mp4 American Marketing Association Four Steps to Success in the Digital World From Best Buy using Twitter as a customer service tool to new portals like Airbnb, a site where homeowners compete with hotels and motels as lodging providers, digitalization has become part of business culture. http://brightcove04.brightcove.com/16/58740687001/58740687001_1549021886001_Fast-Facts.mp4 Mon, 09 Apr 2012 08:00:21 +0000 0 no<img src="http://feeds.feedburner.com/~r/AMATV/~4/xiePaUBqhug" height="1" width="1"/>http://feedproxy.google.com/~r/AMATV/~3/xiePaUBqhug/58740687001_1549021886001_Fast-Facts.mp4http://brightcove04.brightcove.com/16/58740687001/58740687001_1549021886001_Fast-Facts.mp4 American Marketing Association AMA TV: Brand Partnerships, Creativity and Leadership, Mobile Marketing and More Attention Marketers! We have a great show lined up for you with topics ranging from brand partnerships, career tips in creativity andamp; leadership, mobile marketing andamp; more! andnbsp; Read the full articles featured in this episode: The CMA Helps Brands Go Country Career Tip on Creativity andamp; Leadership Using Mobile Marketing Measures to Improve Marketing Effectiveness Four Steps to Success in the Digital World Identity Imperative Higher Ed Branding http://brightcove04.brightcove.com/16/58740687001/58740687001_1549105669001_AMA-TV-04-09-12--4-.mp4 Mon, 09 Apr 2012 08:00:09 +0000 0 no<img src="http://feeds.feedburner.com/~r/AMATV/~4/XN1JqiA0xrM" height="1" width="1"/>http://feedproxy.google.com/~r/AMATV/~3/XN1JqiA0xrM/58740687001_1549105669001_AMA-TV-04-09-12--4-.mp4http://brightcove04.brightcove.com/16/58740687001/58740687001_1549105669001_AMA-TV-04-09-12--4-.mp4 American Marketing Association Old Dog Learns New Tricks: Using Press Releases for Lead Generation According to AMA content partner, PR Newswire, one old school communications tool is being used effectively, not only to disseminate news, but to generate qualified leads: the press release. http://brightcove04.brightcove.com/15/58740687001/58740687001_1525119322001_Fast-Facts.mp4 Mon, 26 Mar 2012 08:00:55 +0000 0 no<img src="http://feeds.feedburner.com/~r/AMATV/~4/gsGpxq1WRNY" height="1" width="1"/>http://feedproxy.google.com/~r/AMATV/~3/gsGpxq1WRNY/58740687001_1525119322001_Fast-Facts.mp4http://brightcove04.brightcove.com/15/58740687001/58740687001_1525119322001_Fast-Facts.mp4 American Marketing Association Marketing and Public Policy Conference The impact that marketing has on public policy is an ever growing discipline. And leaders in the area will be gathering in June at AMAâ€�&#8482;s Marketing and Public Policy Conference to explore and discuss marketingâ€�&#8482;s vital role in addressing the needs of marginalized consumers and the importance of social justice in the marketplace. http://brightcove04.brightcove.com/15/58740687001/58740687001_1525122295001_AMA-Events.mp4 Mon, 26 Mar 2012 08:00:54 +0000 0 no<img src="http://feeds.feedburner.com/~r/AMATV/~4/VMrWgE_kRFs" height="1" width="1"/>http://feedproxy.google.com/~r/AMATV/~3/VMrWgE_kRFs/58740687001_1525122295001_AMA-Events.mp4http://brightcove04.brightcove.com/15/58740687001/58740687001_1525122295001_AMA-Events.mp4 American Marketing Association Quick Pointers for an Energetic, Successful, Presentation A lot of speakers get in front of people without knowing the basics of presenting. Donâ€�&#8482;t sacrifice your message! Consider these pointers from Darryl Rosen, marketing and sales consultant with Drose Associates, to deliver an energetic and carefully planned presentation. http://brightcove04.brightcove.com/15/58740687001/58740687001_1525123769001_Career-Tip.mp4 Mon, 26 Mar 2012 08:00:43 +0000 0 no<img src="http://feeds.feedburner.com/~r/AMATV/~4/yq1whTQJ6Bo" height="1" width="1"/>http://feedproxy.google.com/~r/AMATV/~3/yq1whTQJ6Bo/58740687001_1525123769001_Career-Tip.mp4http://brightcove04.brightcove.com/15/58740687001/58740687001_1525123769001_Career-Tip.mp4 American Marketing Association Patagonia Works to Blaze New Trails in Sustainability Last fall on Cyber Monday, the busiest online shopping day of the year, Patagonia customers opened their e mail inboxes to see these words in the outdoor apparel retailerâ€�&#8482;s promotional message: “Donâ€�&#8482;t Buy This Jacket.” http://brightcove04.brightcove.com/15/58740687001/58740687001_1526672630001_Feature-Story.mp4 Mon, 26 Mar 2012 08:00:22 +0000 0 no<img src="http://feeds.feedburner.com/~r/AMATV/~4/IuRkatsotks" height="1" width="1"/>http://feedproxy.google.com/~r/AMATV/~3/IuRkatsotks/58740687001_1526672630001_Feature-Story.mp4http://brightcove04.brightcove.com/15/58740687001/58740687001_1526672630001_Feature-Story.mp4 American Marketing Association Gamification: Is It the Latest Buzz or the Newest Breakthrough in Survey Engagement Gamification has caught on as the new buzzword, and it may be more than just a passing trend. Jackie Lorch, Vice President of Global Knowledge Management at SSI, shares how to incorporate gaming elements into your surveys to boost engagement without compromising your findings. http://brightcove04.brightcove.com/15/58740687001/58740687001_1525124041001_Thought-Leadership.mp4 Mon, 26 Mar 2012 08:00:19 +0000 0 no<img src="http://feeds.feedburner.com/~r/AMATV/~4/GltDdnWUVh0" height="1" width="1"/>http://feedproxy.google.com/~r/AMATV/~3/GltDdnWUVh0/58740687001_1525124041001_Thought-Leadership.mp4http://brightcove04.brightcove.com/15/58740687001/58740687001_1525124041001_Thought-Leadership.mp4 American Marketing Association AMA TV: Patagonia Blazes on Sustainability, Pointers on Presentation Skills, Press Releases for Lead Generation and more! Attention Marketers! During this episode youâ€�&#8482;ll hear how Patagonia works to blaze new trails in sustainability, quick pointers for an energetic, successful, presentation, using press releases for lead generation, confluence of marketing, public policy andamp; social justice, hear about the changes, challenges, andamp; charges. andnbsp; Read the full articles featured in this episode: Patagonia Works to Blaze New Trails in Sustainability Quick Pointers for an Energetic, Successful, Presentation Gamifaction: Is It the Latest Buzz or the Newest Breakthrough in Survey Engagement Old Dog Learns New Tricks: Using Press Releases for Lead Generation Marketing and Public Policy http://brightcove04.brightcove.com/15/58740687001/58740687001_1526742334001_final-AMA-TV-03-26.mp4 Mon, 26 Mar 2012 08:00:06 +0000 0 no<img src="http://feeds.feedburner.com/~r/AMATV/~4/OMi4hOA-D5E" height="1" width="1"/>http://feedproxy.google.com/~r/AMATV/~3/OMi4hOA-D5E/58740687001_1526742334001_final-AMA-TV-03-26.mp4http://brightcove04.brightcove.com/15/58740687001/58740687001_1526742334001_final-AMA-TV-03-26.mp4 American Marketing Association The Price is Right, or Is It As the economy continues its sluggish recovery, pricing strategy remains an important consideration for marketers. http://brightcove04.brightcove.com/13/58740687001/58740687001_1498175732001_Feature-Story.mp4 Mon, 12 Mar 2012 08:00:51 +0000 0 no<img src="http://feeds.feedburner.com/~r/AMATV/~4/ySwHf9EIXEM" height="1" width="1"/>http://feedproxy.google.com/~r/AMATV/~3/ySwHf9EIXEM/58740687001_1498175732001_Feature-Story.mp4http://brightcove04.brightcove.com/13/58740687001/58740687001_1498175732001_Feature-Story.mp4 American Marketing Association AMA TV: Career Tips, Mobile Content, Optimizing SEO and more! Attention Marketers we have a great show lined up for you! The Price is Right, or Is It During this episode youâ€�&#8482;ll hear about how pricing mistakes can swiftly and irreparably damage a brand and the value it delivers to customers, Jeffery Hayzlett shares some thought leadership tips, how optimizing your mobile content is worth the effort, optimizing SEO andamp; more! http://brightcove04.brightcove.com/13/58740687001/58740687001_1498440724001_-4--AMA-TV-3-12-12.mp4 Mon, 12 Mar 2012 08:00:48 +0000 0 no<img src="http://feeds.feedburner.com/~r/AMATV/~4/Ay1oub4YYqE" height="1" width="1"/>http://feedproxy.google.com/~r/AMATV/~3/Ay1oub4YYqE/58740687001_1498440724001_-4--AMA-TV-3-12-12.mp4http://brightcove04.brightcove.com/13/58740687001/58740687001_1498440724001_-4--AMA-TV-3-12-12.mp4 American Marketing Association The 118 Pitch Best selling author, marketing consultant, and AMA expert contributor Jeffrey Hayzlett, identifies a crucial factor in delivering your elevator pitch. http://brightcove04.brightcove.com/13/58740687001/58740687001_1498175227001_Thought-Leadership.mp4 Mon, 12 Mar 2012 08:00:47 +0000 0 no<img src="http://feeds.feedburner.com/~r/AMATV/~4/qAaUoUDmI4I" height="1" width="1"/>http://feedproxy.google.com/~r/AMATV/~3/qAaUoUDmI4I/58740687001_1498175227001_Thought-Leadership.mp4http://brightcove04.brightcove.com/13/58740687001/58740687001_1498175227001_Thought-Leadership.mp4 American Marketing Association The A to Z of SEO: Optimizing Search for Your Business SEO might be short and simple when said, but the concept and execution can be daunting, even to the most seasoned of marketers.  Join us for this comprehensive virtual event where youâ€�&#8482;ll have the opportunity to learn from SEO thought leaders, including Keynote Rand Fishkin, CEO of SEOmoz. http://brightcove04.brightcove.com/13/58740687001/58740687001_1498414399001_AMA-Events.mp4 Mon, 12 Mar 2012 08:00:19 +0000 0 no<img src="http://feeds.feedburner.com/~r/AMATV/~4/B7hGm2UyG6o" height="1" width="1"/>http://feedproxy.google.com/~r/AMATV/~3/B7hGm2UyG6o/58740687001_1498414399001_AMA-Events.mp4http://brightcove04.brightcove.com/13/58740687001/58740687001_1498414399001_AMA-Events.mp4 American Marketing Association Optimizing Your Mobile Content Is Worth the Effort First it was search engine optimization. Then came search engine marketing. Now, with the explosion in the use of smartphone and other mobile Web technology thatâ€�&#8482;s taken place in the past 18 months, marketers have to contend with the challenge of developing and optimizing content for these devices as well. And the effort they spend is a sound investment, according to AMA content partner Aberdeen Group. http://brightcove04.brightcove.com/13/58740687001/58740687001_1498178500001_Fast-Facts.mp4 Mon, 12 Mar 2012 08:00:13 +0000 0 no<img src="http://feeds.feedburner.com/~r/AMATV/~4/yafQ6vCBq5o" height="1" width="1"/>http://feedproxy.google.com/~r/AMATV/~3/yafQ6vCBq5o/58740687001_1498178500001_Fast-Facts.mp4http://brightcove04.brightcove.com/13/58740687001/58740687001_1498178500001_Fast-Facts.mp4 American Marketing Association How to Keep Your Job Work trend experts believe Americaâ€�&#8482;s workplace is experiencing a new kind of recovery. Unlike the “jobless” recovery after 9 11, the economic downturn of 2008 has created a “less job” recovery. So, Lyne Tumlinson, president of Career Lift LLC, shares these tips to help you avoid the axe and keep your job. http://brightcove04.brightcove.com/13/58740687001/58740687001_1498180081001_Career-Tip.mp4 Mon, 12 Mar 2012 08:00:12 +0000 0 no<img src="http://feeds.feedburner.com/~r/AMATV/~4/DYZnuuxRgB4" height="1" width="1"/>http://feedproxy.google.com/~r/AMATV/~3/DYZnuuxRgB4/58740687001_1498180081001_Career-Tip.mp4http://brightcove04.brightcove.com/13/58740687001/58740687001_1498180081001_Career-Tip.mp4 American Marketing Association Benefits of Talent Bridge Tracy Sinclair, Vice President of global marketing at marketing and creative staffing firm, Aquent, shares a concept called “Talent Bridge” that dramatically improves the chances of hiring the best person for your marketing role. http://brightcove04.brightcove.com/12/58740687001/58740687001_1471931900001_Thought-Leadership.mp4 Mon, 27 Feb 2012 08:00:51 +0000 0 no<img src="http://feeds.feedburner.com/~r/AMATV/~4/jOsrDJWS1Ro" height="1" width="1"/>http://feedproxy.google.com/~r/AMATV/~3/jOsrDJWS1Ro/58740687001_1471931900001_Thought-Leadership.mp4http://brightcove04.brightcove.com/12/58740687001/58740687001_1471931900001_Thought-Leadership.mp4 American Marketing Association Applied Research Methods Often times itâ€�&#8482;s the things consumers donâ€�&#8482;t share, or sometimes realize themselves, that can lead to success in marketing communications. But how does a marketer access this information Find out at the AMAâ€�&#8482;s Applied Research Methods event, April 16th to the 18th, at the Cosmopolitan in Las Vegas. http://brightcove04.brightcove.com/12/58740687001/58740687001_1471935064001_AMA-Events.mp4 Mon, 27 Feb 2012 08:00:31 +0000 0 no<img src="http://feeds.feedburner.com/~r/AMATV/~4/Qig-Xy6E3Io" height="1" width="1"/>http://feedproxy.google.com/~r/AMATV/~3/Qig-Xy6E3Io/58740687001_1471935064001_AMA-Events.mp4http://brightcove04.brightcove.com/12/58740687001/58740687001_1471935064001_AMA-Events.mp4 American Marketing Association Is Social Media Contributing to Loyalty Marketing Decline Most of us donâ€�&#8482;t realize there are still places in the world where Facebook is only now catching up take Brazil, for example. According to loyalty strategy provider, Colloquy, Facebook leaped to the top social media spot in Brazil this past December. http://brightcove04.brightcove.com/12/58740687001/58740687001_1471935098001_Fast-Facts.mp4 Mon, 27 Feb 2012 08:00:18 +0000 0 no<img src="http://feeds.feedburner.com/~r/AMATV/~4/JTNxAXCrW_c" height="1" width="1"/>http://feedproxy.google.com/~r/AMATV/~3/JTNxAXCrW_c/58740687001_1471935098001_Fast-Facts.mp4http://brightcove04.brightcove.com/12/58740687001/58740687001_1471935098001_Fast-Facts.mp4 American Marketing Association Career Reinvention There are times in your career when you feel like starting over. Sherri Thomas, AMA contributor and president of Career Coaching 360, shares a few tips to help you make that transition into a new career. http://brightcove04.brightcove.com/12/58740687001/58740687001_1471935735001_Career-Tip.mp4 Mon, 27 Feb 2012 08:00:14 +0000 0 no<img src="http://feeds.feedburner.com/~r/AMATV/~4/8oizTt5Q5KM" height="1" width="1"/>http://feedproxy.google.com/~r/AMATV/~3/8oizTt5Q5KM/58740687001_1471935735001_Career-Tip.mp4http://brightcove04.brightcove.com/12/58740687001/58740687001_1471935735001_Career-Tip.mp4 American Marketing Association Quarterback Tim Tebow for Jockey Denver Broncos quarterback Tim Tebow was one of the most talked about sports figures of the past year. And one company Jockey International Inc. got to ride his wave of success from start to finish. http://brightcove04.brightcove.com/12/58740687001/58740687001_1471931976001_Feature-Story.mp4 Mon, 27 Feb 2012 08:00:11 +0000 0 no<img src="http://feeds.feedburner.com/~r/AMATV/~4/0a8WrkIXcZA" height="1" width="1"/>http://feedproxy.google.com/~r/AMATV/~3/0a8WrkIXcZA/58740687001_1471931976001_Feature-Story.mp4http://brightcove04.brightcove.com/12/58740687001/58740687001_1471931976001_Feature-Story.mp4 American Marketing Association AMA TV: Quarterback Tim Tebow for Jockey, Career Reinvention, social Media and More Love him or hate him, Denver Broncos quarterback Tim Tebow was one of the most talked about sports figures of the past year. During this show, hear how Jockey chalks up a win by signing the NFLâ€�&#8482;s most buzzed about quarterback to its endorsement roster. There are times in everyoneâ€�&#8482;s career that you feel like running away and starting all over again, and Career Coach, Sherri Thomas is here to say that you can do it! Youâ€�&#8482;ll also hear about talent bridge from our sponsor, Aquent, and AMAâ€�&#8482;s applied research methods andamp; more! andnbsp; Read the full articles featured in this episode: Quarterback Tim Tebow for Jockey Career Reinvention Benefits of Talent Bridge Is Social Media Contributing to Loyalty Marketing Decline Applied Research Methods http://brightcove04.brightcove.com/12/58740687001/58740687001_1471870511001_FINAL---AMA-TV-02-27.mp4 Mon, 27 Feb 2012 08:00:00 +0000 0 no<img src="http://feeds.feedburner.com/~r/AMATV/~4/5ZSt0CN5XXg" height="1" width="1"/>http://feedproxy.google.com/~r/AMATV/~3/5ZSt0CN5XXg/58740687001_1471870511001_FINAL---AMA-TV-02-27.mp4http://brightcove04.brightcove.com/12/58740687001/58740687001_1471870511001_FINAL---AMA-TV-02-27.mp4 American Marketing Association AMA TV: McDonalds Sustainability, New Year New Career, Marketing Like Never Before and More! Want some environmental responsibility with those fries During this episode youll hear about how McDonalds Scores Itself on Sustainability, 3 simple tips to help you make a faster and easier career change, Marketing Like Never Before, AMAâ€�&#8482;s 75th Anniversary andamp; more! andnbsp; Read the full articles featured in this episode: McDonaldâ€�&#8482;s Scores Itself on Sustainability: Will Consumers Be Lovin It New Year New Career: 3 simple tips to help you make a faster and easier career change Remove Negatives to Remain Relevant Marketing Like Never Before Marketing Workshops http://uds.ak.o.brightcove.com/58740687001/58740687001_1450066438001_AMA-TV-02-13-12.mp4 Mon, 13 Feb 2012 10:01:26 +0000 0 no<img src="http://feeds.feedburner.com/~r/AMATV/~4/qVa4CT2mKW0" height="1" width="1"/>http://feedproxy.google.com/~r/AMATV/~3/qVa4CT2mKW0/58740687001_1450066438001_AMA-TV-02-13-12.mp4http://uds.ak.o.brightcove.com/58740687001/58740687001_1450066438001_AMA-TV-02-13-12.mp4 American Marketing Association McDonaldâ€�&#8482;s Scores Itself on Sustainability: Will Consumers Be ‘Lovinâ€�&#8482; Itâ€�&#8482; Want some environmental responsibility with those fries In December, Oak Brook, Illinois based McDonaldâ€�&#8482;s Corp. released its 2011 Global Sustainability Scorecard, a measure of its yearly progress in five sustainability focused categories: nutrition and well being, sustainable supply chain, environmental responsibility, employee experience and community. http://uds.ak.o.brightcove.com/58740687001/58740687001_1450063657001_Feature-Story.mp4 Mon, 13 Feb 2012 10:00:01 +0000 0 no<img src="http://feeds.feedburner.com/~r/AMATV/~4/OLOWEuIQJWs" height="1" width="1"/>http://feedproxy.google.com/~r/AMATV/~3/OLOWEuIQJWs/58740687001_1450063657001_Feature-Story.mp4http://uds.ak.o.brightcove.com/58740687001/58740687001_1450063657001_Feature-Story.mp4 American Marketing Association Remove Negatives to Remain Relevant Marketers usually focus on beefing up their offerings and promoting the positives of their brands to position them as the ‘must havesâ€�&#8482; within their category. But according to marketing consultant David Aaker, sometimes the best way to stand out from the pack is to remove the negatives. http://uds.ak.o.brightcove.com/58740687001/58740687001_1450097581001_Thought-Leadership.mp4 Mon, 13 Feb 2012 09:59:41 +0000 0 no<img src="http://feeds.feedburner.com/~r/AMATV/~4/l71lW0FMD2M" height="1" width="1"/>http://feedproxy.google.com/~r/AMATV/~3/l71lW0FMD2M/58740687001_1450097581001_Thought-Leadership.mp4http://uds.ak.o.brightcove.com/58740687001/58740687001_1450097581001_Thought-Leadership.mp4 American Marketing Association New Year New Career: 3 simple tips to help you make a faster and easier career change In todayâ€�&#8482;s tough job market, you need to be strategic in making a career change. Sherri Thomas, AMA contributor and president of Career Coaching 360, shares three simple job hunting rules that can cut your search time in half. http://uds.ak.o.brightcove.com/58740687001/58740687001_1450097534001_Career-Tip.mp4 Mon, 13 Feb 2012 09:59:15 +0000 0 no<img src="http://feeds.feedburner.com/~r/AMATV/~4/EWFvyk0Z8Cg" height="1" width="1"/>http://feedproxy.google.com/~r/AMATV/~3/EWFvyk0Z8Cg/58740687001_1450097534001_Career-Tip.mp4http://uds.ak.o.brightcove.com/58740687001/58740687001_1450097534001_Career-Tip.mp4 American Marketing Association Marketing Like Never Before Seems some things only get better with age which is why 2012 is a major milestone year for the American Marketing Association. http://uds.ak.o.brightcove.com/58740687001/58740687001_1450097537001_75th-Anniversary.mp4 Mon, 13 Feb 2012 09:58:52 +0000 0 no<img src="http://feeds.feedburner.com/~r/AMATV/~4/by20DCCSMfk" height="1" width="1"/>http://feedproxy.google.com/~r/AMATV/~3/by20DCCSMfk/58740687001_1450097537001_75th-Anniversary.mp4http://uds.ak.o.brightcove.com/58740687001/58740687001_1450097537001_75th-Anniversary.mp4 American Marketing Association Marketing Workshops What if you could build a program on a variety of marketing topics all focused on exactly what you want to learn to keep your skills sharp Now you can! AMAâ€�&#8482;s Marketing Workshops are a chance to learn about the trends and best practices that most affect your work right now. http://uds.ak.o.brightcove.com/58740687001/58740687001_1450097070001_AMA-Events.mp4 Mon, 13 Feb 2012 09:58:21 +0000 0 no<img src="http://feeds.feedburner.com/~r/AMATV/~4/QMk9I3Nnu_8" height="1" width="1"/>http://feedproxy.google.com/~r/AMATV/~3/QMk9I3Nnu_8/58740687001_1450097070001_AMA-Events.mp4http://uds.ak.o.brightcove.com/58740687001/58740687001_1450097070001_AMA-Events.mp4 American Marketing Association Viewing the Viewer: A 360 Degree View of Multicultural Consumers Today At the 2012 Multicultural Media for Multicultural America Forum, Adriana Waterston, VP, Marketing andamp; Business Development, will present a compelling 360 degree view of multicultural consumers based on brand new findings from three Horowitz studies: Viewing the Viewer, an in home videography; State of Cable andamp; Digital Media Multicultural, an annual syndicated survey measuring current cable, broadband, and mobile penetration and usage; and the Consumer Voice Community, an 8 week online research community of consumers discussing multicultural and multiplatform topics. http://uds.ak.o.brightcove.com/58740687001/58740687001_1418574937001_VTV-Longer-3-FINAL.mp4 Tue, 31 Jan 2012 15:28:25 +0000 187 no<img src="http://feeds.feedburner.com/~r/AMATV/~4/9TjvWN4MtwQ" height="1" width="1"/>http://feedproxy.google.com/~r/AMATV/~3/9TjvWN4MtwQ/58740687001_1418574937001_VTV-Longer-3-FINAL.mp4http://uds.ak.o.brightcove.com/58740687001/58740687001_1418574937001_VTV-Longer-3-FINAL.mp4 American Marketing Association Changing the Game: Innovations for Future Success Be sure to join best selling author, Jeffrey Hayzlett, and other hard hitting speakers February 9, at the AMAâ€�&#8482;s Virtual XChange event, Changing the Game: Innovations for Future Success. http://uds.ak.o.brightcove.com/58740687001/58740687001_1405137196001_AMA-EVENTS.mp4 Mon, 23 Jan 2012 08:00:54 +0000 187 no<img src="http://feeds.feedburner.com/~r/AMATV/~4/Xij1CnhKCps" height="1" width="1"/>http://feedproxy.google.com/~r/AMATV/~3/Xij1CnhKCps/58740687001_1405137196001_AMA-EVENTS.mp4http://uds.ak.o.brightcove.com/58740687001/58740687001_1405137196001_AMA-EVENTS.mp4 American Marketing Association Out of Work for More Than a Year If youâ€�&#8482;ve been out of work for several months or even longer, getting your career back in full swing may take some time and adjusting.  Debra Wheatman, president of Careers Done Write, shares these tips to get you on track. http://uds.ak.o.brightcove.com/58740687001/58740687001_1405137161001_CAREER-TIP.mp4 Mon, 23 Jan 2012 08:00:45 +0000 187 no<img src="http://feeds.feedburner.com/~r/AMATV/~4/Wx3okXFqzGQ" height="1" width="1"/>http://feedproxy.google.com/~r/AMATV/~3/Wx3okXFqzGQ/58740687001_1405137161001_CAREER-TIP.mp4http://uds.ak.o.brightcove.com/58740687001/58740687001_1405137161001_CAREER-TIP.mp4 American Marketing Association Staples Brings Fictional ‘Officeâ€�&#8482; Paper to Life On NBCâ€�&#8482;s hit TV show, The Office, quirky Dunder Mifflin paper salesman Dwight Schrute once abandoned his co workers, and jumped ship to competitor, Staples. Now, the two rivaling companies are colliding in real life. http://uds.ak.o.brightcove.com/58740687001/58740687001_1405136403001_FEATURE-STORY.mp4 Mon, 23 Jan 2012 08:00:41 +0000 187 no<img src="http://feeds.feedburner.com/~r/AMATV/~4/Tl5kdAXCy1I" height="1" width="1"/>http://feedproxy.google.com/~r/AMATV/~3/Tl5kdAXCy1I/58740687001_1405136403001_FEATURE-STORY.mp4http://uds.ak.o.brightcove.com/58740687001/58740687001_1405136403001_FEATURE-STORY.mp4 American Marketing Association Will QR Codes Fly or Die in 2012 Will Quick Response codes be the next technology to bite the dust  Not so fast, QR naysayers.  While QR codes still face challenges in adoption and application, an increasing number of consumers are using them, thanks in part to the growth of tablets and smartphones. http://uds.ak.o.brightcove.com/58740687001/58740687001_1405136406001_FAST-FACTS.mp4 Mon, 23 Jan 2012 08:00:34 +0000 187 no<img src="http://feeds.feedburner.com/~r/AMATV/~4/Hnbatlr9PYo" height="1" width="1"/>http://feedproxy.google.com/~r/AMATV/~3/Hnbatlr9PYo/58740687001_1405136406001_FAST-FACTS.mp4http://uds.ak.o.brightcove.com/58740687001/58740687001_1405136406001_FAST-FACTS.mp4 American Marketing Association AMA TV: Brand Differentiator, Changing the Game, Career Tips and more! Attention marketers, we have a great show lined up for you this week! Youâ€�&#8482;ll hear how Staples owned office supply website, Quill.com, differentiates their brand from other paper selling companies, if youâ€�&#8482;ve been out of work for several months or even longer, youâ€�&#8482;ll hear tips on how to rededicate yourself to your job search, and Jeffrey Hayzlett, global business celebrity and former Fortune 100 c suite executive, discusses change agents are you a change agent Tune in for more! andnbsp; Read the full articles featured in this episode: Staples Brings Fictional ‘Officeâ€�&#8482; Paper to Life Out of Work for More Than a Year Jeffrey Hayzlett: Are you a Change Agent Will QR Codes Fly or Die in 2012 Changing the Game: Innovations for Future Success http://uds.ak.o.brightcove.com/58740687001/58740687001_1409612156001_AMA-TV-01-23-12-FINAL.mp4 Mon, 23 Jan 2012 08:00:26 +0000 187 no<img src="http://feeds.feedburner.com/~r/AMATV/~4/3nF5GECad8E" height="1" width="1"/>http://feedproxy.google.com/~r/AMATV/~3/3nF5GECad8E/58740687001_1409612156001_AMA-TV-01-23-12-FINAL.mp4http://uds.ak.o.brightcove.com/58740687001/58740687001_1409612156001_AMA-TV-01-23-12-FINAL.mp4 American Marketing Association Jeffrey Hayzlett: Are you a Change Agent Best selling author, marketing consultant, and AMA member, Jeffrey Hayzlett, explains what it takes to be a change agent. http://uds.ak.o.brightcove.com/58740687001/58740687001_1405136377001_THOUGHT-LEADERSHIP.mp4 Mon, 23 Jan 2012 08:00:00 +0000 187 no<img src="http://feeds.feedburner.com/~r/AMATV/~4/5vmAqtQdr0c" height="1" width="1"/>http://feedproxy.google.com/~r/AMATV/~3/5vmAqtQdr0c/58740687001_1405136377001_THOUGHT-LEADERSHIP.mp4http://uds.ak.o.brightcove.com/58740687001/58740687001_1405136377001_THOUGHT-LEADERSHIP.mp4 American Marketing Association Marketers Slow to Tap into Digital Tools While marketers agree that their online presence is important, digital media and online tools remain a largely untapped resource for companies. According to a recent McKinsey Global Survey of marketing executives, few companies are taking the structural steps required to benefit from selling online or engaging consumers through new technologies. http://uds.ak.o.brightcove.com/58740687001/58740687001_1370415146001_FAST-FACTS.mp4 Mon, 09 Jan 2012 08:00:53 +0000 187 no<img src="http://feeds.feedburner.com/~r/AMATV/~4/eNSATZ_rzWc" height="1" width="1"/>http://feedproxy.google.com/~r/AMATV/~3/eNSATZ_rzWc/58740687001_1370415146001_FAST-FACTS.mp4http://uds.ak.o.brightcove.com/58740687001/58740687001_1370415146001_FAST-FACTS.mp4 American Marketing Association AMA TV: US Tourism Marketing, Powerful Personal Branding, Digital Tools and More! Welcome to another episode of AMA TV! During this episode youll hear about tourism marketing, the push that touts United States of Awesome Possibilities, how to create, market and role model a powerful personal brand, why marketers are slow to tap into digital tools, health care marketing, and more! http://uds.ak.o.brightcove.com/58740687001/58740687001_1370514088001_AMA-TV-01-09.mp4 Mon, 09 Jan 2012 08:00:48 +0000 187 no<img src="http://feeds.feedburner.com/~r/AMATV/~4/oFNezHXUb4c" height="1" width="1"/>http://feedproxy.google.com/~r/AMATV/~3/oFNezHXUb4c/58740687001_1370514088001_AMA-TV-01-09.mp4http://uds.ak.o.brightcove.com/58740687001/58740687001_1370514088001_AMA-TV-01-09.mp4 American Marketing Association The Health Care Marketing Training Intensive The Heath Care Marketing Training Intensive, to take place February 6 7 in San Francisco, is a highly practical program providing proven approaches to proactive health care marketing. http://uds.ak.o.brightcove.com/58740687001/58740687001_1370415099001_AMA-EVENTS.mp4 Mon, 09 Jan 2012 08:00:36 +0000 187 no<img src="http://feeds.feedburner.com/~r/AMATV/~4/fcyh5f0BcYM" height="1" width="1"/>http://feedproxy.google.com/~r/AMATV/~3/fcyh5f0BcYM/58740687001_1370415099001_AMA-EVENTS.mp4http://uds.ak.o.brightcove.com/58740687001/58740687001_1370415099001_AMA-EVENTS.mp4 American Marketing Association How to Create, Market and Role Model a Powerful Personal Brand Personal Branding is a hot topic these days, but do you really know what it means And do you know how to leverage your personal brand to get into the career you really want http://uds.ak.o.brightcove.com/58740687001/58740687001_1370415615001_CAREER-TIP.mp4 Mon, 09 Jan 2012 08:00:31 +0000 187 no<img src="http://feeds.feedburner.com/~r/AMATV/~4/ka41d5zWwS8" height="1" width="1"/>http://feedproxy.google.com/~r/AMATV/~3/ka41d5zWwS8/58740687001_1370415615001_CAREER-TIP.mp4http://uds.ak.o.brightcove.com/58740687001/58740687001_1370415615001_CAREER-TIP.mp4 American Marketing Association Why Future Marketing Efforts Need to Include Mobile and Video Jeffrey Hayzlett, best selling author, marketing consultant, and AMA member, explains why your future marketing efforts need to include mobile and video. http://uds.ak.o.brightcove.com/58740687001/58740687001_1370414544001_THOUGHT-LEADER.mp4 Mon, 09 Jan 2012 08:00:08 +0000 187 no<img src="http://feeds.feedburner.com/~r/AMATV/~4/5LRIbyfqqE4" height="1" width="1"/>http://feedproxy.google.com/~r/AMATV/~3/5LRIbyfqqE4/58740687001_1370414544001_THOUGHT-LEADER.mp4http://uds.ak.o.brightcove.com/58740687001/58740687001_1370414544001_THOUGHT-LEADER.mp4 American Marketing Association Tourism Push Touts ‘United States of Awesome Possibilities While tourism boards around the United States have been marketing their cities and states to would be travelers for years, there has been no official effort dedicated to marketing the entire country as a tourist destination—until now. http://uds.ak.o.brightcove.com/58740687001/58740687001_1370415598001_FEATURE-STORY.mp4 Mon, 09 Jan 2012 08:00:02 +0000 187 no<img src="http://feeds.feedburner.com/~r/AMATV/~4/9HR_Xvl0mBc" height="1" width="1"/>http://feedproxy.google.com/~r/AMATV/~3/9HR_Xvl0mBc/58740687001_1370415598001_FEATURE-STORY.mp4http://uds.ak.o.brightcove.com/58740687001/58740687001_1370415598001_FEATURE-STORY.mp4 American Marketing Association Keys to Actionable Segmentation Lisa Gudding, Executive Vice President for GfK Custom Research North America, shares how your organization can execute segmentation during and after the research. http://uds.ak.o.brightcove.com/58740687001/58740687001_1326056887001_THOUGHT-LEADERSHIP.mp4 Wed, 14 Dec 2011 08:00:51 +0000 187 no<img src="http://feeds.feedburner.com/~r/AMATV/~4/5SRJMbbZBG8" height="1" width="1"/>http://feedproxy.google.com/~r/AMATV/~3/5SRJMbbZBG8/58740687001_1326056887001_THOUGHT-LEADERSHIP.mp4http://uds.ak.o.brightcove.com/58740687001/58740687001_1326056887001_THOUGHT-LEADERSHIP.mp4 American Marketing Association AMA TV: Telecommunications New Tools and Opportunities, Career Fitness, Actionable Segmentation, and More Attention marketers, we have another great episode for you!  Hear about: Advances in communications technology are helping product centric companies add services to their offerings mix, which, in turn, creates new value. In todays economy itâ€�&#8482;s important to maintain a high level of career fitness.  Lyne Tumlinson, President of Career Lift, LLC offers advice to continue pushing your career. GfK Custom Research North America uncovers why segmentation studies fail and how to do them right. And, retailers are feeling a bit jittery.  The most recent survey of American consumers by McKinsey, an AMA partner, reports that optimism has slumped to 23%, down from 35% in March 2011 and 41% in September 2009. Check out all the stats! Read the full articles featured in this episode: Full Serve: Advances in Communications Technology Fuel Service infusion Trends Maintaining a High Level of Career Fitness Why Segmentation Studies Fail: And How to do Them Right Caution Ahead: What Consumers Think About the Economy AMA Marketers ToolKit http://uds.ak.o.brightcove.com/58740687001/58740687001_1326072940001_AMA-TV-12-14-11.mp4 Wed, 14 Dec 2011 08:00:33 +0000 187 no<img src="http://feeds.feedburner.com/~r/AMATV/~4/HcqlDwk9-zI" height="1" width="1"/>http://feedproxy.google.com/~r/AMATV/~3/HcqlDwk9-zI/58740687001_1326072940001_AMA-TV-12-14-11.mp4http://uds.ak.o.brightcove.com/58740687001/58740687001_1326072940001_AMA-TV-12-14-11.mp4 American Marketing Association Marketers Toolkit Have you checked out the AMAâ€�&#8482;s latest member benefit  The AMA Marketers Toolkit can help you expand your knowledge and build your skill set with a comprehensive collection of interactive tools, templates and resources in a single location no more searching the web for templates, dashboards and how to guides. http://uds.ak.o.brightcove.com/58740687001/58740687001_1326043693001_AMA-EVENTS.mp4 Wed, 14 Dec 2011 08:00:26 +0000 187 no<img src="http://feeds.feedburner.com/~r/AMATV/~4/1kV4AG7isa4" height="1" width="1"/>http://feedproxy.google.com/~r/AMATV/~3/1kV4AG7isa4/58740687001_1326043693001_AMA-EVENTS.mp4http://uds.ak.o.brightcove.com/58740687001/58740687001_1326043693001_AMA-EVENTS.mp4 American Marketing Association Caution Ahead: What Consumers Think About the Economy Consumers are feeling noticeably less confident about the economy than they were six months ago. The most recent survey of American consumers by McKinsey, an AMA partner, reports that optimism has slumped to 23%, down from 35% in March 2011 and 41% in September 2009. http://uds.ak.o.brightcove.com/58740687001/58740687001_1326133728001_FAST-FACTS.mp4 Wed, 14 Dec 2011 08:00:18 +0000 187 no<img src="http://feeds.feedburner.com/~r/AMATV/~4/yzcC_-IwcAE" height="1" width="1"/>http://feedproxy.google.com/~r/AMATV/~3/yzcC_-IwcAE/58740687001_1326133728001_FAST-FACTS.mp4http://uds.ak.o.brightcove.com/58740687001/58740687001_1326133728001_FAST-FACTS.mp4 American Marketing Association Maintaining a High Level of Career Fitness AMA contributor and president of Career Lift, LLC, Lyne Tumlinson, has some advice for marketers In order to continue pushing your career, you must maintain and improve your career fitness. http://uds.ak.o.brightcove.com/58740687001/58740687001_1326058947001_CAREER-TIP.mp4 Wed, 14 Dec 2011 08:00:12 +0000 187 no<img src="http://feeds.feedburner.com/~r/AMATV/~4/dcXAcnG4MZA" height="1" width="1"/>http://feedproxy.google.com/~r/AMATV/~3/dcXAcnG4MZA/58740687001_1326058947001_CAREER-TIP.mp4http://uds.ak.o.brightcove.com/58740687001/58740687001_1326058947001_CAREER-TIP.mp4 American Marketing Association Full Serve: Advances in Communications Technology Fuel Service infusion Trends New communications technology is paving the way for the latest business trend  – product centric companies are now adding service to their bag of offerings. http://uds.ak.o.brightcove.com/58740687001/58740687001_1326046227001_FEATURE-STORY.mp4 Wed, 14 Dec 2011 08:00:05 +0000 187 no<img src="http://feeds.feedburner.com/~r/AMATV/~4/wZohlyh4NtA" height="1" width="1"/>http://feedproxy.google.com/~r/AMATV/~3/wZohlyh4NtA/58740687001_1326046227001_FEATURE-STORY.mp4http://uds.ak.o.brightcove.com/58740687001/58740687001_1326046227001_FEATURE-STORY.mp4 American Marketing Association 3 Keys to a Successful Customer Loyalty Program Don Simons, Managing Director, GfK Customer Loyalty, shares 3 ideas to help ensure a successful customer loyalty program. http://uds.ak.o.brightcove.com/58740687001/58740687001_1286578219001_THOUGHT-LEADERSHIP.mp4 Mon, 21 Nov 2011 08:00:45 +0000 187 no<img src="http://feeds.feedburner.com/~r/AMATV/~4/BYzvGdw3-xY" height="1" width="1"/>http://feedproxy.google.com/~r/AMATV/~3/BYzvGdw3-xY/58740687001_1286578219001_THOUGHT-LEADERSHIP.mp4http://uds.ak.o.brightcove.com/58740687001/58740687001_1286578219001_THOUGHT-LEADERSHIP.mp4 American Marketing Association Personal Branding within the Corporate Workplace Personal branding is becoming recognized as a valuable strategy for professionals across all industries. So, heres your chance to explore personal branding in the digital age, and within your organization at the Personal Branding Training Intensive, January 24 25 in Atlanta, Georgia. http://uds.ak.o.brightcove.com/58740687001/58740687001_1286580005001_AMA-EVENTS.mp4 Mon, 21 Nov 2011 08:00:43 +0000 187 no<img src="http://feeds.feedburner.com/~r/AMATV/~4/m0sJTLHmMqw" height="1" width="1"/>http://feedproxy.google.com/~r/AMATV/~3/m0sJTLHmMqw/58740687001_1286580005001_AMA-EVENTS.mp4http://uds.ak.o.brightcove.com/58740687001/58740687001_1286580005001_AMA-EVENTS.mp4 American Marketing Association AMA Berry Book Winner Looking for books that will help boost your bottom line  Here are two to consider. http://uds.ak.o.brightcove.com/58740687001/58740687001_1286579994001_AMA-NEWS.mp4 Mon, 21 Nov 2011 08:00:31 +0000 187 no<img src="http://feeds.feedburner.com/~r/AMATV/~4/3f7z4ZorrwE" height="1" width="1"/>http://feedproxy.google.com/~r/AMATV/~3/3f7z4ZorrwE/58740687001_1286579994001_AMA-NEWS.mp4http://uds.ak.o.brightcove.com/58740687001/58740687001_1286579994001_AMA-NEWS.mp4 American Marketing Association Gap Goes Back to Basics Throughout much of its 42 year history, Gap has had a lock on mid market fashion, but the San Francisco based retailer has struggled in recent years. Now Gapâ€�&#8482;s first ever global CMO is helping the iconic brand rediscover its soul. http://uds.ak.o.brightcove.com/58740687001/58740687001_1286593154001_FEATURE-STORY.mp4 Mon, 21 Nov 2011 08:00:24 +0000 187 no<img src="http://feeds.feedburner.com/~r/AMATV/~4/iZ6pFOI16cI" height="1" width="1"/>http://feedproxy.google.com/~r/AMATV/~3/iZ6pFOI16cI/58740687001_1286593154001_FEATURE-STORY.mp4http://uds.ak.o.brightcove.com/58740687001/58740687001_1286593154001_FEATURE-STORY.mp4 American Marketing Association Networking Through the Holidays AMA contributor, and personal branding expert, Sima Dahl, reminds us that holiday get togethers can be perfect times to advance a job search. http://uds.ak.o.brightcove.com/58740687001/58740687001_1286578262001_CAREER-TIP.mp4 Mon, 21 Nov 2011 08:00:19 +0000 187 no<img src="http://feeds.feedburner.com/~r/AMATV/~4/VSBfw3s5G-s" height="1" width="1"/>http://feedproxy.google.com/~r/AMATV/~3/VSBfw3s5G-s/58740687001_1286578262001_CAREER-TIP.mp4http://uds.ak.o.brightcove.com/58740687001/58740687001_1286578262001_CAREER-TIP.mp4 American Marketing Association AMA TV: Gap Goes Back to Basics Attention Marketers: AMA TV brings you another great episode of marketing news and insights. Hear about big brands, networking and customer loyalty! This week hear how Gap is going back to basics and expanding their international presence, just in time for the holidays networking, GfK Custom Researchs 3 keys to help ensure a successful customer loyalty program, where you can get tips on boosting your bottom line, and learn best practices and pitfalls behind managing the brand called you weâ€�&#8482;ll tell you when and where! Read the full articles featured in this episode: Gap Goes Back to Basics Networking Through the Holidays 3 Keys to a Successful Customer Loyalty Program AMA Berry Book Winner Personal Branding Within the Corporate Workplace http://uds.ak.o.brightcove.com/58740687001/58740687001_1286580532001_AMA-TV-11-21-11-draft-3.mp4 Mon, 21 Nov 2011 08:00:08 +0000 187 no<img src="http://feeds.feedburner.com/~r/AMATV/~4/247G8PY7c5U" height="1" width="1"/>http://feedproxy.google.com/~r/AMATV/~3/247G8PY7c5U/58740687001_1286580532001_AMA-TV-11-21-11-draft-3.mp4http://uds.ak.o.brightcove.com/58740687001/58740687001_1286580532001_AMA-TV-11-21-11-draft-3.mp4 American Marketing Association Your Job Search Your Most Important Marketing Campaign Debra Wheatman, President of Careers Done Write, has some advice for job seekers, reminding them that their job search is an all important marketing campaign. http://uds.ak.o.brightcove.com/58740687001/58740687001_1258672454001_CAREER-TIP.mp4 Mon, 07 Nov 2011 08:00:24 +0000 187 no<img src="http://feeds.feedburner.com/~r/AMATV/~4/zkjdHC_aQB0" height="1" width="1"/>http://feedproxy.google.com/~r/AMATV/~3/zkjdHC_aQB0/58740687001_1258672454001_CAREER-TIP.mp4http://uds.ak.o.brightcove.com/58740687001/58740687001_1258672454001_CAREER-TIP.mp4 American Marketing Association How to Better Predict and Create the Next Wave of Market Disruptions Todays Thought Leader is Ralph Blessing, Executive Vice President of GfK Strategic Innovation.  Ralph shares how Wave 5 Innovation creates new opportunities. http://uds.ak.o.brightcove.com/58740687001/58740687001_1258643896001_THOUGHT-LEADERSHIP.mp4 Mon, 07 Nov 2011 08:00:17 +0000 187 no<img src="http://feeds.feedburner.com/~r/AMATV/~4/I_J0m3ZRDCo" height="1" width="1"/>http://feedproxy.google.com/~r/AMATV/~3/I_J0m3ZRDCo/58740687001_1258643896001_THOUGHT-LEADERSHIP.mp4http://uds.ak.o.brightcove.com/58740687001/58740687001_1258643896001_THOUGHT-LEADERSHIP.mp4 American Marketing Association AMA TV: Starbucks Launches Fundraising Promotion, Your Job Search, Advancing Your Social Media and More Attention, Marketers!  During this episode hear about Starbucks fundraising promotion for jobs program, job seekers, your job search is an all important marketing campaign, GfK discusses how Wave 5 Innovation creates new opportunities,  AMA announces 2010 2011 Chapter Excellence Award winners, hear about advanced social media, and more! Read the full articles featured in this episode: Starbucks Launches Fundraising Promotion for Jobs Program How to Better Predict and Create the Next Wave of Market Disruptions Your Job Search – Your Most Important Marketing Campaign Chapter Excellence Award Winners Advanced Social Media Training Intensive http://uds.ak.o.brightcove.com/58740687001/58740687001_1258491137001_AMA-TV-11-07-11-draft-2-2.mp4 Mon, 07 Nov 2011 08:00:13 +0000 187 no<img src="http://feeds.feedburner.com/~r/AMATV/~4/sQHwc8uzNqY" height="1" width="1"/>http://feedproxy.google.com/~r/AMATV/~3/sQHwc8uzNqY/58740687001_1258491137001_AMA-TV-11-07-11-draft-2-2.mp4http://uds.ak.o.brightcove.com/58740687001/58740687001_1258491137001_AMA-TV-11-07-11-draft-2-2.mp4 American Marketing Association Starbucks Launches Fundraising Promotion for Jobs Program This summer, Starbucks CEO Howard Schultz entered the countryâ€�&#8482;s political and economic conversation when he pledged to boycott political donations and help boost the economy by creating more jobs. It seems that the Seattle based coffee giant is making good on that promise with its newly announced Create Jobs for USA program. http://uds.ak.o.brightcove.com/58740687001/58740687001_1258669937001_FEATURE-STORY.mp4 Mon, 07 Nov 2011 08:00:09 +0000 187 no<img src="http://feeds.feedburner.com/~r/AMATV/~4/Lxz3Gq6QkCg" height="1" width="1"/>http://feedproxy.google.com/~r/AMATV/~3/Lxz3Gq6QkCg/58740687001_1258669937001_FEATURE-STORY.mp4http://uds.ak.o.brightcove.com/58740687001/58740687001_1258669937001_FEATURE-STORY.mp4 American Marketing Association Chapter Excellence Award Winners The 2010 2011 AMA Chapter Excellence Awards, or CEA, have been announced.  Established in 1974, the program recognizes AMA professional chaptersâ€�&#8482; outstanding achievements in leadership, membership, and programming. http://uds.ak.o.brightcove.com/58740687001/58740687001_1258675469001_AMA-NEWS.mp4 Mon, 07 Nov 2011 08:00:07 +0000 187 no<img src="http://feeds.feedburner.com/~r/AMATV/~4/axs6_IzGj1I" height="1" width="1"/>http://feedproxy.google.com/~r/AMATV/~3/axs6_IzGj1I/58740687001_1258675469001_AMA-NEWS.mp4http://uds.ak.o.brightcove.com/58740687001/58740687001_1258675469001_AMA-NEWS.mp4 American Marketing Association Advanced Social Media Training Intensive For Marketers who already have a social media program in place, and now want to take their programs to the next level, two days in December can help you succeed. http://uds.ak.o.brightcove.com/58740687001/58740687001_1258675436001_AMA-EVENTS.mp4 Mon, 07 Nov 2011 08:00:01 +0000 187 no<img src="http://feeds.feedburner.com/~r/AMATV/~4/KywVOfr_LZ8" height="1" width="1"/>http://feedproxy.google.com/~r/AMATV/~3/KywVOfr_LZ8/58740687001_1258675436001_AMA-EVENTS.mp4http://uds.ak.o.brightcove.com/58740687001/58740687001_1258675436001_AMA-EVENTS.mp4 American Marketing Association AMA News: Parlin Award The AMA and the AMA Foundation honored Steven H. Cohen, Partner andamp; Co founder of In4mation Insights, as the recipient of the 2011 Charles Coolidge Parlin Marketing Research Award. http://uds.ak.o.brightcove.com/58740687001/58740687001_1231147909001_AMA-NEWS.mp4 Mon, 24 Oct 2011 08:00:57 +0000 48 no<img src="http://feeds.feedburner.com/~r/AMATV/~4/EeB42UNwZsk" height="1" width="1"/>http://feedproxy.google.com/~r/AMATV/~3/EeB42UNwZsk/58740687001_1231147909001_AMA-NEWS.mp4http://uds.ak.o.brightcove.com/58740687001/58740687001_1231147909001_AMA-NEWS.mp4 American Marketing Association Your Website, Your Brand: Maximizing Impact, Technology, Trust In this digital age, a website is the new ‘storefrontâ€�&#8482; for an organization. Whether youâ€�&#8482;re a B2C small business or a large B2B corporation, itâ€�&#8482;s imperative that you ask yourself a few questions. http://uds.ak.o.brightcove.com/58740687001/58740687001_1231150080001_AMA-EVENTS.mp4 Mon, 24 Oct 2011 08:00:54 +0000 35 no<img src="http://feeds.feedburner.com/~r/AMATV/~4/gthJ8mDudqU" height="1" width="1"/>http://feedproxy.google.com/~r/AMATV/~3/gthJ8mDudqU/58740687001_1231150080001_AMA-EVENTS.mp4http://uds.ak.o.brightcove.com/58740687001/58740687001_1231150080001_AMA-EVENTS.mp4 American Marketing Association Chipotle Serves Up Burritos with a Side of Sustainability Education Chipotle Mexican grill has a new experiential marketing strategy to promote the “sustainable” mindset behind its mass market, made to order burritos and tacos. http://uds.ak.o.brightcove.com/58740687001/58740687001_1231145408001_FEATURE-STORY.mp4 Mon, 24 Oct 2011 08:00:44 +0000 68 no<img src="http://feeds.feedburner.com/~r/AMATV/~4/tOncweUbGYs" height="1" width="1"/>http://feedproxy.google.com/~r/AMATV/~3/tOncweUbGYs/58740687001_1231145408001_FEATURE-STORY.mp4http://uds.ak.o.brightcove.com/58740687001/58740687001_1231145408001_FEATURE-STORY.mp4 American Marketing Association Sustainable marketing strategy, successful brand tracking program, Maximizing Impact, Technology and Trust and more! Attention, Marketers!  Hear about Denver based Chipotle Mexican Grill Inc.s new experiential marketing strategy complete with product sampling, celebrity endorsements, and healthy dollops of both cause marketing and consumer education, GfK shares 3 key elements for a successful brand tracking program, our careers section turns focus to an audience that will be entering the workforce in the near future – college students, and learn more about this digital age that continually changes, and much more! andnbsp; http://uds.ak.o.brightcove.com/58740687001/58740687001_1231387293001_AMA-TV-11-24-11-Draft-2.mp4 Mon, 24 Oct 2011 08:00:40 +0000 344 no<img src="http://feeds.feedburner.com/~r/AMATV/~4/BZNkvFTqfWQ" height="1" width="1"/>http://feedproxy.google.com/~r/AMATV/~3/BZNkvFTqfWQ/58740687001_1231387293001_AMA-TV-11-24-11-Draft-2.mp4http://uds.ak.o.brightcove.com/58740687001/58740687001_1231387293001_AMA-TV-11-24-11-Draft-2.mp4 American Marketing Association 3 Keys to a Successful Brand Tracking Program James Conrad, Managing Director of GfK Brand and Communications,  shares three “must haves” for a successful brand tracking program. http://uds.ak.o.brightcove.com/58740687001/58740687001_1231155649001_THOUGHT-LEADERSHIP.mp4 Mon, 24 Oct 2011 08:00:40 +0000 70 no<img src="http://feeds.feedburner.com/~r/AMATV/~4/F3nxUj32dHY" height="1" width="1"/>http://feedproxy.google.com/~r/AMATV/~3/F3nxUj32dHY/58740687001_1231155649001_THOUGHT-LEADERSHIP.mp4http://uds.ak.o.brightcove.com/58740687001/58740687001_1231155649001_THOUGHT-LEADERSHIP.mp4 American Marketing Association CAMPUS CAREER FAIRS: Making Them Work For You AMA Career Resource Center expert and president of Successful Impressions, Stacie Garlieb, shares tips for students looking to impress prospective employers, and to make the most of career fairs at their schools. http://uds.ak.o.brightcove.com/58740687001/58740687001_1231168417001_CAREER-TIP.mp4 Mon, 24 Oct 2011 08:00:27 +0000 64 no<img src="http://feeds.feedburner.com/~r/AMATV/~4/I0abVzL4fB4" height="1" width="1"/>http://feedproxy.google.com/~r/AMATV/~3/I0abVzL4fB4/58740687001_1231168417001_CAREER-TIP.mp4http://uds.ak.o.brightcove.com/58740687001/58740687001_1231168417001_CAREER-TIP.mp4 American Marketing Association Researchers: How to Become a Strategic Partner At AMAs Research and Strategy summit, Lisa Wilson, Director of Consumer Insights at UnitedHealthcare Medicare and Retirement, shares her thoughts on how a research company can become strategic partners with their clients. http://uds.ak.o.brightcove.com/58740687001/58740687001_1207022995001_Events.mp4 Mon, 10 Oct 2011 09:59:53 +0000 50 no<img src="http://feeds.feedburner.com/~r/AMATV/~4/fY_fdAuM0FE" height="1" width="1"/>http://feedproxy.google.com/~r/AMATV/~3/fY_fdAuM0FE/58740687001_1207022995001_Events.mp4http://uds.ak.o.brightcove.com/58740687001/58740687001_1207022995001_Events.mp4 American Marketing Association In the Moment Marketing David Krajicek, Co President of GfK Custom Research North America, shares three keys to successfully engage consumers with Social Media and Mobile Marketing. http://uds.ak.o.brightcove.com/58740687001/58740687001_1206938126001_Thought-Leadership.mp4 Mon, 10 Oct 2011 09:59:48 +0000 100 no<img src="http://feeds.feedburner.com/~r/AMATV/~4/ckehpxtRwU8" height="1" width="1"/>http://feedproxy.google.com/~r/AMATV/~3/ckehpxtRwU8/58740687001_1206938126001_Thought-Leadership.mp4http://uds.ak.o.brightcove.com/58740687001/58740687001_1206938126001_Thought-Leadership.mp4 American Marketing Association Networking 101: Asking for Career Assistance Sima Dahl, marketing consultant, social media strategist, personal branding expert, and president of Parlay Communications, shares some advice for those in search of career assistance. http://uds.ak.o.brightcove.com/58740687001/58740687001_1207045458001_Career-Tip.mp4 Mon, 10 Oct 2011 09:59:35 +0000 46 no<img src="http://feeds.feedburner.com/~r/AMATV/~4/A7_xFGt3OVM" height="1" width="1"/>http://feedproxy.google.com/~r/AMATV/~3/A7_xFGt3OVM/58740687001_1207045458001_Career-Tip.mp4http://uds.ak.o.brightcove.com/58740687001/58740687001_1207045458001_Career-Tip.mp4 American Marketing Association The Power of Intuition: The Biggest Myth in Business Using the power of intuition to produce mega profits is the biggest myth in business.  But recent findings suggest gut calls may have a place in marketing. http://uds.ak.o.brightcove.com/58740687001/58740687001_1207001541001_Fast-Facts.mp4 Mon, 10 Oct 2011 09:59:34 +0000 47 no<img src="http://feeds.feedburner.com/~r/AMATV/~4/TKVIZsVMHTk" height="1" width="1"/>http://feedproxy.google.com/~r/AMATV/~3/TKVIZsVMHTk/58740687001_1207001541001_Fast-Facts.mp4http://uds.ak.o.brightcove.com/58740687001/58740687001_1207001541001_Fast-Facts.mp4 American Marketing Association Nostalgia marketing, networking 101, in the moment marketing with GFK and more! Welcome to another episode of AMA TV: The Marketing Channel. During todays show, find out why companies are turning to nostalgia marketing, GfK Custom Research North America shares three keys to successfully engage consumers with social media and mobile marketing, Sima Dahl, social media strategist and personal branding expert, shares tips on asking for career assistance, and much more! Read the full articles featured in this episode: Millennials Yearn for the Good Old Days Networking 101 – Asking for Career Assistance 3 Keys to Successfully Engage Consumers with Social Media and Mobile Marketing The Power of Intuition: The Biggest Myth in Business Researchers: How to Become a Strategic Partner http://uds.ak.o.brightcove.com/58740687001/58740687001_1206879557001_AMA-TV-10-10-11.mp4 Mon, 10 Oct 2011 09:59:26 +0000 369 no<img src="http://feeds.feedburner.com/~r/AMATV/~4/ycPm8SzLJQo" height="1" width="1"/>http://feedproxy.google.com/~r/AMATV/~3/ycPm8SzLJQo/58740687001_1206879557001_AMA-TV-10-10-11.mp4http://uds.ak.o.brightcove.com/58740687001/58740687001_1206879557001_AMA-TV-10-10-11.mp4 American Marketing Association Millennials Yearn for the Good Old Days Nostalgia marketing often experiences a resurgence when the economy is faltering and consumers want to be reminded of better times, so itâ€�&#8482;s not surprising that many companies have been using the tactic for the past few years. http://uds.ak.o.brightcove.com/58740687001/58740687001_1206982174001_Feature-Story.mp4 Mon, 10 Oct 2011 09:59:01 +0000 69 no<img src="http://feeds.feedburner.com/~r/AMATV/~4/H9A5J3Jmn5Q" height="1" width="1"/>http://feedproxy.google.com/~r/AMATV/~3/H9A5J3Jmn5Q/58740687001_1206982174001_Feature-Story.mp4http://uds.ak.o.brightcove.com/58740687001/58740687001_1206982174001_Feature-Story.mp4 American Marketing Association How Does a Marketing Skeptic Turn into a Marketing Supporter Four years ago, the President of American University, Neil Kerwin, doubled his universityâ€�&#8482;s investment in marketing in spite of his natural academic bias against the concept of marketing as applied to higher education.  Today, the university is reaping the benefits. http://uds.ak.o.brightcove.com/58740687001/58740687001_1183335488001_Events.mp4 Mon, 26 Sep 2011 11:24:17 +0000 38 no<img src="http://feeds.feedburner.com/~r/AMATV/~4/EAxJcKW7TEk" height="1" width="1"/>http://feedproxy.google.com/~r/AMATV/~3/EAxJcKW7TEk/58740687001_1183335488001_Events.mp4http://uds.ak.o.brightcove.com/58740687001/58740687001_1183335488001_Events.mp4 American Marketing Association Giving Your Resume the "It Factor" Sherri Thomas, AMA contributor and President of Career Coaching 360, has some advice for those of you who feel like youâ€�&#8482;re not getting interviews for jobs that youâ€�&#8482;re qualified for. http://uds.ak.o.brightcove.com/58740687001/58740687001_1178557318001_Career-Tip.mp4 Mon, 26 Sep 2011 09:21:42 +0000 47 no<img src="http://feeds.feedburner.com/~r/AMATV/~4/59pGVw5EYF8" height="1" width="1"/>http://feedproxy.google.com/~r/AMATV/~3/59pGVw5EYF8/58740687001_1178557318001_Career-Tip.mp4http://uds.ak.o.brightcove.com/58740687001/58740687001_1178557318001_Career-Tip.mp4 American Marketing Association Getting Happy: Is It Your Business Getting happy is good for business. A research study, “An Introduction to Happiness: Is it your business ”, conducted by The Futures Company, an AMA Content Partner, suggests that as people are looking beyond consumerism for a deeper sense of meaning and purpose, businesses need to pay close attention to happiness. http://uds.ak.o.brightcove.com/58740687001/58740687001_1178555351001_Fast-Facts.mp4 Mon, 26 Sep 2011 09:21:30 +0000 42 no<img src="http://feeds.feedburner.com/~r/AMATV/~4/S2yNpM51xjQ" height="1" width="1"/>http://feedproxy.google.com/~r/AMATV/~3/S2yNpM51xjQ/58740687001_1178555351001_Fast-Facts.mp4http://uds.ak.o.brightcove.com/58740687001/58740687001_1178555351001_Fast-Facts.mp4 American Marketing Association Definitive Guide to Lead Scoring Jon Miller, VP of Marketing at Marketo Inc., differentiates between the two dimensions of lead scoring. http://uds.ak.o.brightcove.com/58740687001/58740687001_1178552036001_Thought-Leadership.mp4 Mon, 26 Sep 2011 09:21:20 +0000 77 no<img src="http://feeds.feedburner.com/~r/AMATV/~4/_pyA-GvAA5Y" height="1" width="1"/>http://feedproxy.google.com/~r/AMATV/~3/_pyA-GvAA5Y/58740687001_1178552036001_Thought-Leadership.mp4http://uds.ak.o.brightcove.com/58740687001/58740687001_1178552036001_Thought-Leadership.mp4 American Marketing Association Tourism marketing, resume tips, getting happy and more! The American Marketing Association welcomes you to another edition of AMA TV: The Marketing Channel. Tune in twice monthly for the latest in marketing information and education. Youll hear from industry leaders and stay up to date on the latest marketing news and trends. andnbsp; Read the full articles featured in this episode: Tourism Marketing Reacts to the London Riots Giving Your Resume the "It Factor" Definitive Guide to Lead Scoring Getting Happy: Is It Your Business How Does a Marketing Skeptic Turn into a Marketing Supporter http://uds.ak.o.brightcove.com/58740687001/58740687001_1178477373001_DRAFT-2.mp4 Mon, 26 Sep 2011 09:15:27 +0000 361 no<img src="http://feeds.feedburner.com/~r/AMATV/~4/1ORPJHsCZmU" height="1" width="1"/>http://feedproxy.google.com/~r/AMATV/~3/1ORPJHsCZmU/58740687001_1178477373001_DRAFT-2.mp4http://uds.ak.o.brightcove.com/58740687001/58740687001_1178477373001_DRAFT-2.mp4 American Marketing Association Tourism Marketing Reacts to the London Riots The recent London riots prompted Visit Britain to put its marketing campaign on pause, but it didnt derail marketers efforts to promote London tourism leading up to the 2012 Summer Olympics. http://uds.ak.o.brightcove.com/58740687001/58740687001_1178552971001_Feature-Story.mp4 Fri, 23 Sep 2011 15:54:19 +0000 104 no<img src="http://feeds.feedburner.com/~r/AMATV/~4/vqPYq0RmIcg" height="1" width="1"/>http://feedproxy.google.com/~r/AMATV/~3/vqPYq0RmIcg/58740687001_1178552971001_Feature-Story.mp4http://uds.ak.o.brightcove.com/58740687001/58740687001_1178552971001_Feature-Story.mp4 American Marketing Association Are Your Customers Becoming Digital Junkies New research from AMA content partner, McKinsey, reveals nearly half of US online consumers are now advanced users of smartphones and social networks. http://uds.ak.o.brightcove.com/58740687001/58740687001_1155575017001_Digital-Junkies.mp4 Mon, 12 Sep 2011 09:38:10 +0000 51 no<img src="http://feeds.feedburner.com/~r/AMATV/~4/DG4ZShd0zAo" height="1" width="1"/>http://feedproxy.google.com/~r/AMATV/~3/DG4ZShd0zAo/58740687001_1155575017001_Digital-Junkies.mp4http://uds.ak.o.brightcove.com/58740687001/58740687001_1155575017001_Digital-Junkies.mp4 American Marketing Association Afilias: The Experts in New TLDs The worlds largest provider of diverse domain registry services. http://uds.ak.o.brightcove.com/58740687001/58740687001_1155609328001_The-Experts-in-New-TLDs.mp4 Mon, 12 Sep 2011 09:20:07 +0000 22 no<img src="http://feeds.feedburner.com/~r/AMATV/~4/t721HGbaZ_g" height="1" width="1"/>http://feedproxy.google.com/~r/AMATV/~3/t721HGbaZ_g/58740687001_1155609328001_The-Experts-in-New-TLDs.mp4http://uds.ak.o.brightcove.com/58740687001/58740687001_1155609328001_The-Experts-in-New-TLDs.mp4 American Marketing Association Green global brands, networking: better to stay in your regular crowd or to branch out , digital junkies and more! The American Marketing Association welcomes you to another edition of AMA TV: The Marketing Channel. Tune in twice monthly for the latest in marketing information and education. Youll hear from industry leaders and stay up to date on the latest marketing news and trends. Read the full articles featured in this episode: Green Global Brands: The New World Order Networking Events: Better to stay in your regular crowd or to branch out Are Your Customers Becoming Digital Junkies What motivates us to buy http://uds.ak.o.brightcove.com/58740687001/58740687001_1155702324001_AMA-TV-09-12-11.mp4 Mon, 12 Sep 2011 09:16:29 +0000 367 no<img src="http://feeds.feedburner.com/~r/AMATV/~4/OjUdO-Fojuo" height="1" width="1"/>http://feedproxy.google.com/~r/AMATV/~3/OjUdO-Fojuo/58740687001_1155702324001_AMA-TV-09-12-11.mp4http://uds.ak.o.brightcove.com/58740687001/58740687001_1155702324001_AMA-TV-09-12-11.mp4 American Marketing Association Green Global Brands: The New World Order While going green has, no doubt, gained popularity worldwide, a new study has found that consumers in emerging markets are more receptive to green products and messaging than consumers in Europe and the U.S. http://uds.ak.o.brightcove.com/58740687001/58740687001_1151832265001_Green-Global-Brands---The-New-World-Order.mp4 Mon, 12 Sep 2011 09:10:32 +0000 81 no<img src="http://feeds.feedburner.com/~r/AMATV/~4/KujkUx_KNh4" height="1" width="1"/>http://feedproxy.google.com/~r/AMATV/~3/KujkUx_KNh4/58740687001_1151832265001_Green-Global-Brands---The-New-World-Order.mp4http://uds.ak.o.brightcove.com/58740687001/58740687001_1151832265001_Green-Global-Brands---The-New-World-Order.mp4 American Marketing Association Top Level Domains Best selling author, marketing consultant, and AMA member, Jeffrey Hayzlett, explains how TLDs, or Top Level Domains, can help customers cut through the competitive clutter online to find YOU. http://uds.ak.o.brightcove.com/58740687001/58740687001_1151832073001_Top-Level-Domains.mp4 Mon, 12 Sep 2011 09:08:07 +0000 53 no<img src="http://feeds.feedburner.com/~r/AMATV/~4/JSmIyBUcRwY" height="1" width="1"/>http://feedproxy.google.com/~r/AMATV/~3/JSmIyBUcRwY/58740687001_1151832073001_Top-Level-Domains.mp4http://uds.ak.o.brightcove.com/58740687001/58740687001_1151832073001_Top-Level-Domains.mp4 American Marketing Association Networking Events: Better to Stay in Your Regular Crowd or Branch Out Whats Better   Networking in your regular crowd, or branching out   Debra Wheatman, AMA contributor and president of Careers Done Write, weighs in. http://uds.ak.o.brightcove.com/58740687001/58740687001_1155452636001_Maximizing-Your-Networking-Reach.mp4 Mon, 12 Sep 2011 09:06:06 +0000 61 no<img src="http://feeds.feedburner.com/~r/AMATV/~4/is6ErPojcz0" height="1" width="1"/>http://feedproxy.google.com/~r/AMATV/~3/is6ErPojcz0/58740687001_1155452636001_Maximizing-Your-Networking-Reach.mp4http://uds.ak.o.brightcove.com/58740687001/58740687001_1155452636001_Maximizing-Your-Networking-Reach.mp4 American Marketing Association Investing in Your Business Learn how to challenge your marketing team to take action within your organization. http://uds.ak.o.brightcove.com/58740687001/58740687001_1118639490001_Investing-in-your-Business.mp4 Fri, 19 Aug 2011 16:01:05 +0000 32 no<img src="http://feeds.feedburner.com/~r/AMATV/~4/Vq4IEOLm9IU" height="1" width="1"/>http://feedproxy.google.com/~r/AMATV/~3/Vq4IEOLm9IU/58740687001_1118639490001_Investing-in-your-Business.mp4http://uds.ak.o.brightcove.com/58740687001/58740687001_1118639490001_Investing-in-your-Business.mp4 American Marketing Association The Eyes Have It Men and women see things differently. So EyeTrackShop.com set out to prove that men spend more time on female bodies in ads than women do. http://uds.ak.o.brightcove.com/58740687001/58740687001_1118569745001_The-Eyes-Have-It.mp4 Fri, 19 Aug 2011 15:58:16 +0000 61 no<img src="http://feeds.feedburner.com/~r/AMATV/~4/BcZ5Y45X4GY" height="1" width="1"/>http://feedproxy.google.com/~r/AMATV/~3/BcZ5Y45X4GY/58740687001_1118569745001_The-Eyes-Have-It.mp4http://uds.ak.o.brightcove.com/58740687001/58740687001_1118569745001_The-Eyes-Have-It.mp4 American Marketing Association Value of Lead Nurturing Rises Marketo Incs Vice President of Marketing, Jon Miller, shares why the value of lead nurturing is on the rise. http://uds.ak.o.brightcove.com/58740687001/58740687001_1118568992001_Value-of-Lead-Nurturin-4217.mp4 Fri, 19 Aug 2011 15:55:48 +0000 80 no<img src="http://feeds.feedburner.com/~r/AMATV/~4/rsN89xeNM-Y" height="1" width="1"/>http://feedproxy.google.com/~r/AMATV/~3/rsN89xeNM-Y/58740687001_1118568992001_Value-of-Lead-Nurturin-4217.mp4http://uds.ak.o.brightcove.com/58740687001/58740687001_1118568992001_Value-of-Lead-Nurturin-4217.mp4 American Marketing Association Business Etiquette Tips for the Social Media Space Personal branding and networking coach, Sima Dahl, shares tips to help you manage your presence online. http://uds.ak.o.brightcove.com/58740687001/58740687001_1118570158001_Business-Etiquette-Tip-4213.mp4 Fri, 19 Aug 2011 15:52:50 +0000 60 no<img src="http://feeds.feedburner.com/~r/AMATV/~4/KZxeqY1kwlU" height="1" width="1"/>http://feedproxy.google.com/~r/AMATV/~3/KZxeqY1kwlU/58740687001_1118570158001_Business-Etiquette-Tip-4213.mp4http://uds.ak.o.brightcove.com/58740687001/58740687001_1118570158001_Business-Etiquette-Tip-4213.mp4 American Marketing Association Pandoras Word of Mouth Marketing With a 2.6 billion dollar IPO in June, brand partnerships with Ford and Toyota, and more than 100 million registered users, Internet radio giant Pandora is music to its listeners and investors ears. Heres the formula behind Pandoras marketing success. http://uds.ak.o.brightcove.com/58740687001/58740687001_1118589206001_Pandora-s-Word-of-Mouth-Marketing-Success.mp4 Fri, 19 Aug 2011 15:49:14 +0000 81 no<img src="http://feeds.feedburner.com/~r/AMATV/~4/ujZimAWWPTY" height="1" width="1"/>http://feedproxy.google.com/~r/AMATV/~3/ujZimAWWPTY/58740687001_1118589206001_Pandora-s-Word-of-Mouth-Marketing-Success.mp4http://uds.ak.o.brightcove.com/58740687001/58740687001_1118589206001_Pandora-s-Word-of-Mouth-Marketing-Success.mp4 American Marketing Association AMA TV: Pandoraâ€�&#8482;s Marketing Success, Value of Lead Nurturing, Business Etiquette and More The American Marketing Association welcomes you to the first episode of AMA TV. Tune in twice monthly for the latest in marketing information and education. Youll hear from industry leaders themselves and stay up to date on the latest news and trends. Read the full articles featured in this episode: Pandoraâ€�&#8482;s Word of Mouth Marketing Success Career Tip: Business etiquette tips in the social media space During the thought leadership segment Marketo briefly discusses key points on lead nurturing. For more details about lead nurturing Marketo invites you to download this white paper "Definitive Guide to Lead Nurturing." The eyes have it; how differently men and women see advertising Are you investing enough in your brand http://uds.ak.o.brightcove.com/58740687001/58740687001_1118543020001_FINAL-AMAtv-EP--1.mp4 Fri, 19 Aug 2011 13:38:24 +0000 389 no<img src="http://feeds.feedburner.com/~r/AMATV/~4/bdKYa058TAc" height="1" width="1"/>http://feedproxy.google.com/~r/AMATV/~3/bdKYa058TAc/58740687001_1118543020001_FINAL-AMAtv-EP--1.mp4http://uds.ak.o.brightcove.com/58740687001/58740687001_1118543020001_FINAL-AMAtv-EP--1.mp4 American Marketing AssociationnonadultMarketing and advertising articles and tips, thousands of companies and firms, careers and jobs, and more from the official American Marketing Association website.