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	<title>CompTIA Blog &#187; AMM12</title>
	<atom:link href="http://blog.comptia.org/tag/amm12/feed" rel="self" type="application/rss+xml" />
	<link>http://blog.comptia.org</link>
	<description>IT Industry Insights &#38; Perspectives</description>
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		<title>ChannelTrends: Small IT Business Owners Excel in the SMB Segment</title>
		<link>http://blog.comptia.org/2012/05/21/channeltrends-small-it-business-owners-excel-in-the-smb-segment/</link>
		<comments>http://blog.comptia.org/2012/05/21/channeltrends-small-it-business-owners-excel-in-the-smb-segment/#comments</comments>
		<pubDate>Mon, 21 May 2012 12:38:11 +0000</pubDate>
		<dc:creator>Brian Sherman</dc:creator>
				<category><![CDATA[ChannelTrends]]></category>
		<category><![CDATA[Small Business Owners]]></category>
		<category><![CDATA[AMM12]]></category>
		<category><![CDATA[CMIT Solutions]]></category>
		<category><![CDATA[smallbiz]]></category>

		<guid isPermaLink="false">http://blog.comptia.org/?p=6339</guid>
		<description><![CDATA[Just 10 short years ago, the vast majority of solution providers followed the traditional reseller business model. As their client base grew, the number of employees and resources needed to support the new business grew just as quickly, since repairs and maintenance typically required sending personnel onsite to accomplish each task. Help desk and emergency [...]]]></description>
				<content:encoded><![CDATA[<p></p><p><strong></strong>Just 10 short years ago, the vast majority of solution providers followed the traditional reseller business model. As their client base grew, the number of employees and resources needed to support the new business grew just as quickly, since repairs and maintenance typically required sending personnel onsite to accomplish each task.</p>
<p>Help desk and emergency service calls often required lengthy calls, providing step-by-step instructions to collaborate with end-users to fix issues before rolling a truck. Since remote monitoring was in its infancy a decade ago, diagnosing and remediating clients’ issues was a lot more difficult than it is today (and more costly). Basically, in order to gain clients and increase revenue substantially, solution providers had to grow their operations at a similar rate. Companies only looked big if they truly were big.</p>
<p>Fast forward to 2012…the IT services industry looks a lot different. By leveraging managed services, the cloud and mobility solutions, even a one-man shop can look like a major organization. More importantly, if they leverage third-party help desks and automate repeatable processes, they can actually provide the same level of support as much larger competitors.</p>
<p>Small IT solution provider businesses are the lifeblood of the channel, but, despite the advanced technologies and methods available to help them support their clients, they can still use some help. That’s why the <a href="http://www.comptia.org/membership/communities/sbo.aspx" target="_blank">CompTIA Small Business Owners Community</a> was formed more than two years ago, to develop best practices, business fundamental education and resources for emerging IT businesses with fewer than 50 employees. With many similarly focused solution provider executives contributing their expertise and ideas, the group brainstormed and successfully designed a developed a large number of useful business operations tools and templates, as well as specific instructional programs for targeting SMB organizations.</p>
<p>There are approximately 1.6 million small businesses in the U.S. (companies with between 10-100 employees) employing more than 56 million people and, while 82 percent of them get their IT support from other employees, it still leaves a huge opportunity for solution providers. Not every SMB understands the value of working with a solution provider, but the SBO members have been actively collaborating on a variety of resources that improve overall awareness levels.</p>
<p>Frank Picarello, chief operating officer, CMIT Solutions, and chairman of the Small Business Owners Community, says eight out of ten small businesses are self-service when it comes to technology. “They handle their technology purchase and management themselves, but 90 percent of them would like an alternative to doing it themselves. What you have to do is convince them that they shouldn’t be self-service,” he emphasizes.</p>
<p>How can the SBO Community help the typical solution provider accomplish their goals? It starts with the development of a variety of ongoing group initiatives, such as the following objectives discussed at the April CompTIA Annual Member Meeting:</p>
<ul>
<li>Creating an industry roadmap (maintain an understanding of emerging, current and fading trends that affect small business owners),</li>
<li>Developing  a business education series (face-to-face sessions and webinars),</li>
<li>Reviewing the <a href="http://asc.comptia.org/home.aspx">Authorized Service Center Program</a> and</li>
<li>Completing the philanthropic challenge (CompTIA will donate $5,000 to two charities that community members select).</li>
</ul>
<p>No IT business is too small to benefit from membership in the SBO Community. Even one-man shops need to improve their process efficiencies and seek out new clients in order to grow revenue and keep the lights on. But the leaner a solution provider is, the harder it can be to tackle new tasks and recruit new customers—there are only so many hours in a day and even the most efficient business will reach a limit.</p>
<p>That’s why it’s so important to listen to the success of peers, and apply the best practices that make the most sense for your business. See what involvement in the CompTIA SBO has to offer at <a href="http://www.comptia.org/membership/communities/sbo.aspx">http://www.comptia.org/membership/communities/sbo.aspx</a>.</p>
<p><em>Brian Sherman</em><em> is founder of </em><em>Tech Success Communications</em><em>, specializing in editorial content and consulting for the IT channel. His previous roles include chief editor at </em><em>Business Solutions magazine</em><em> and industry alliances director with </em><em>Autotask</em><em>. Contact Brian at </em><a href="mailto:Bsherman@techsuccesscommunications.com"><em>Bsherman@techsuccesscommunications.com</em></a><em>.</em></p>
<p><strong> </strong></p>
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		<title>Channel Advocate Gary Gillam Honored for a Lifetime of Achievement</title>
		<link>http://blog.comptia.org/2012/05/08/channel-advocate-gary-gillam-honored-for-a-lifetime-of-achievement/</link>
		<comments>http://blog.comptia.org/2012/05/08/channel-advocate-gary-gillam-honored-for-a-lifetime-of-achievement/#comments</comments>
		<pubDate>Tue, 08 May 2012 13:22:21 +0000</pubDate>
		<dc:creator>Brian Sherman</dc:creator>
				<category><![CDATA[CEO Corner]]></category>
		<category><![CDATA[Events]]></category>
		<category><![CDATA[AMM12]]></category>
		<category><![CDATA[creatingitfutures]]></category>
		<category><![CDATA[educational foundation]]></category>
		<category><![CDATA[Foundation]]></category>
		<category><![CDATA[Gillam]]></category>
		<category><![CDATA[lifetimeaward]]></category>
		<category><![CDATA[toddt]]></category>
		<category><![CDATA[Xerox]]></category>

		<guid isPermaLink="false">http://blog.comptia.org/?p=6278</guid>
		<description><![CDATA[If you say Steve Jobs and Bill Gates, it’s likely that the majority of people will know who you’re talking about, or at least able to name the companies they were instrumental in building. Both are often described as “legends” or “royalty” in the eyes of the IT community, individuals who made their mark in [...]]]></description>
				<content:encoded><![CDATA[<p></p><p>If you say Steve Jobs and Bill Gates, it’s likely that the majority of people will know who you’re talking about, or at least able to name the companies they were instrumental in building. Both are often described as “legends” or “royalty” in the eyes of the IT community, individuals who made their mark in the computer industry and, through their efforts, changed the lives of millions of people. Achieving a level of career distinction in the IT channel is extremely different, with the largest contributors often going unrecognized. While usually admired by colleagues and co-workers, few of those who give so freely of their time and energy ever receive accolades for their accomplishments.</p>
<div id="attachment_6279" class="wp-caption alignright" style="width: 235px"><a href="http://blog.comptia.org/wp-content/uploads/gilliam_presentation.jpg"><img class="size-full wp-image-6279" title="gillam_presentation" src="http://blog.comptia.org/wp-content/uploads/gilliam_presentation.jpg" alt="CompTIA's Lifetime Achievement Award" width="225" height="226" /></a><p class="wp-caption-text">Gary Gillam receives the CompTIA Lifetime Achievement Award</p></div>
<p>That description fits Gary Gillam to a “T.” As if his influence and contributions as vice president of North American Channel Operations for the Xerox Corp. weren’t enough, his quantity of volunteer work and the never-ending mentoring activities he engages in should be commended.</p>
<p>And at the recent CompTIA <a href="http://www.comptia.org/amm" target="_blank">Annual Member Meeting</a>, that recognition was afforded to Gillam as he received the organization’s <a href="http://www.comptia.org/news/pressreleases/12-04-11/IT_Industry_Executive_Gary_Gillam_Honored_with_Lifetime_Achievement_Award_from_CompTIA.aspx" target="_blank">Lifetime Achievement Award</a>. This prestigious accolade has been presented only twice before: to Vic Melfa, CEO and founder of The Training Associates and John Venator, former president and CEO of CompTIA. Each played an instrumental role in the association’s success, serving key leadership positions and recruiting and mentoring future influencers. Gillam’s involvement with CompTIA has been extensive, serving in a number of leadership roles, including:</p>
<ul>
<li>Member of the Board of Directors from 1996 to 1997 and from 2001 to 2007,</li>
<li>Secretary of the Board of Directors in 2002 and vice chairman in 2003,</li>
<li>Chairman of the CompTIA board in 2005 and</li>
<li>Board of Directors member for the CompTIA Educational Foundation (now known as the <a href="http://www.creatingitfutures.org/home.aspx" target="_blank">Creating IT Futures Foundation</a>) from 2008-2010.</li>
</ul>
<div id="attachment_6280" class="wp-caption alignleft" style="width: 266px"><a href="http://blog.comptia.org/wp-content/uploads/gilliam_speaking.jpg"><img class="size-full wp-image-6280" title="gilliam_speaking" src="http://blog.comptia.org/wp-content/uploads/gilliam_speaking.jpg" alt="Gary Gillam" width="256" height="213" /></a><p class="wp-caption-text">Gary Gillam speaking at AMM 2012</p></div>
<p>The CompTIA Lifetime Achievement Award acknowledges the recipients’ support of the association as well as the sum of their philanthropic and industry-advancing activities. “From leading industry-wide initiatives like managed print services, to chairing the CompTIA Board of Directors to leading our charitable foundation, Creating IT Futures, Gary has given of himself for the good of the IT industry, the IT channel, CompTIA and Xerox,” said Bob O’Malley, chairman, InFocus® Corporation, and former chairman of the CompTIA Board of Directors.</p>
<p>Following the awards ceremony at AMM, CompTIA CEO Todd Thibodeaux sat down with Gary Gillam to reflect on his career and contributions, with some great insight captured in the following <a href="http://www.youtube.com/watch?v=Kj2vsWoR-MQ" target="_blank">video recording</a>.</p>
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		<title>ChannelTrends: Adding Structure to the Cloud</title>
		<link>http://blog.comptia.org/2012/04/27/channeltrends-adding-structure-to-the-cloud/</link>
		<comments>http://blog.comptia.org/2012/04/27/channeltrends-adding-structure-to-the-cloud/#comments</comments>
		<pubDate>Fri, 27 Apr 2012 16:06:53 +0000</pubDate>
		<dc:creator>Brian Sherman</dc:creator>
				<category><![CDATA[ChannelTrends]]></category>
		<category><![CDATA[Cloud/SaaS]]></category>
		<category><![CDATA[Events]]></category>
		<category><![CDATA[Accell]]></category>
		<category><![CDATA[AMM12]]></category>
		<category><![CDATA[Cloud]]></category>
		<category><![CDATA[community]]></category>
		<category><![CDATA[Intermedia]]></category>
		<category><![CDATA[mobility]]></category>

		<guid isPermaLink="false">http://blog.comptia.org/?p=6256</guid>
		<description><![CDATA[Until recently, the cloud for solution providers was a lot like an NFL draft prospect to their future team: a lot of discussion and tremendous potential, but no tangible results. But it’s really more than just a “buzz word” bandied about by the tech community to confuse end-users and reduce channel margin. Cloud services are [...]]]></description>
				<content:encoded><![CDATA[<p></p><p>Until recently, the cloud for solution providers was a lot like an NFL draft prospect to their future team: a lot of discussion and tremendous potential, but no tangible results. But it’s really more than just a “buzz word” bandied about by the tech community to confuse end-users and reduce channel margin. Cloud services are finally becoming a significant source of revenue and business growth for solution providers and vendors. It’s become readily apparent over the past few years that there’s a real business model behind web-based service delivery, as evidenced by Microsoft and HP’s recent cloud endorsements.</p>
<p>While Gartner predicts that the cloud/SaaS market will hit $14 billion in annual revenue by 2013, the channel percentage is difficult to tabulate. Solution providers undoubtedly will play a bigger role as SMB adoption increases, from building and offering their own services to reselling those of collaboration partners and vendors. Many factors need to be considered when building and strengthening a cloud practice portfolio, including a variety of continually changing client needs and competitive concerns.</p>
<p>That’s made the <a href="http://www.comptia.org/membership/communities/cloud.aspx" target="_blank">CompTIA Cloud/SaaS Community</a> a great forum for solution providers, vendors and other related industry professionals. During their latest meeting at AMM, the member discussions focused on a number of continuing challenges with cloud service delivery—and how to turn those hurdles into true business opportunities. According to Katherine Hunt, director of member communities for CompTIA, “The Cloud/SaaS Community has reached an important turning point and the AMM meeting turned up an excited and engaged group that wants to participate in positively affecting the IT industry.”</p>
<p><strong>Cloud as a True Business Solution    </strong></p>
<p>While economic factors play a big part in driving cloud adoption, successful VARs and MSPs boost its acceptance by focusing on their customers’ true business needs. Recent channel research backs this claim, showing that more potential cloud adopters learn about new services from their accountant than they do from a solution provider. “It’s a lot more about business and not as much about the technology we’re used to discussing,” says <a href="http://www.comptia.org/aboutus/ceb/rice.aspx" target="_blank">John Rice</a>, chair of the CompTIA Cloud/SaaS Community and senior director of partner community at <a href="http://www.intermedia.net/" target="_blank">Intermedia</a>. Solution providers who can tap into their customers’ real needs are more apt to be successful with this new service delivery model.</p>
<p>That’s where the cloud model has really matured; offering channel companies a number of complementary service opportunities that can significantly improve their clients businesses. It’s more than simply swapping out software programs for their virtual equivalents. New “value-added” services can improve the capabilities of small businesses, and create new efficiencies that save them both time and money.</p>
<p>Cloud mobility is a great example of that opportunity, backed up by IDC Research’s recent claim that the mobile worker population will reach 1.3 billion by 2015. As more employees work remotely, the need for access to critical business systems and client information continues to grow, but most SMB organizations don’t have the IT resources to support these devices and applications. As the mobile workforce continues to grow, these solutions will become even more critical. Today’s competitive environment demands that businesses employ cost-effective and powerful technologies in their operations, ensuring a high level of productivity without having to make significant investments in their infrastructure.</p>
<p>CRM, scheduling, real-time intelligence and bar-code scanning applications all fit this category – with  some leveraging the features of smartphones and tablets (such as voice, location, and video/picture) to speed delivery and maximize the user experience. Solution providers with the proper skills can build and support these services on their own, or partner with vendors and other VARs to offer a high-value portfolio of applications.</p>
<p>Of course, one obstacle to cloud adoption is also an opportunity for the IT channel. The security of web-delivered applications continues to be a concern for the business community and, despite advances in network and data protection, it remains an impediment. During the Cloud/SaaS meeting keynote at AMM, Wendy Frank, president of Accell Technology, identified a number of points that solution providers need to consider when evaluating the security needs of their clients. Vertical markets play a key role, as many industries have their own protection standards, regulations and compliance concerns. By implementing a client-specific security policy that addresses cloud concerns, solution providers can improve adoption rates and their customers’ long-term success.</p>
<p>The CompTIA Cloud/SaaS Community is actively engaged in creating a number of resources to help improve channel opportunities for virtually delivered solutions, including educational materials, business credentials and other practice-development tools. Interested in joining the conversation? Contact Katherine Hunt at <a href="mailto:kate.hunt@comptia.org">kate.hunt@comptia.org</a> or John Rice at <a href="mailto:jrice@intermedia.net">jrice@intermedia.net</a>.</p>
<p><strong><em>Brian Sherman</em></strong><em> is founder of </em><strong><em>Tech Success Communications</em></strong><em>, specializing in editorial content and consulting for the IT channel. His previous roles include chief editor at </em><strong><em>Business Solutions magazine</em></strong><em> and industry alliances director with </em><strong><em>Autotask</em></strong><em>. Contact Brian at </em><a href="mailto:Bsherman@techsuccesscommunications.com"><em>Bsherman@techsuccesscommunications.com</em></a>.</p>
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		<title>What Do You Need to Succeed in Managed Print Services?</title>
		<link>http://blog.comptia.org/2012/04/12/what-do-you-need-to-succeed-in-managed-print-services/</link>
		<comments>http://blog.comptia.org/2012/04/12/what-do-you-need-to-succeed-in-managed-print-services/#comments</comments>
		<pubDate>Thu, 12 Apr 2012 19:01:43 +0000</pubDate>
		<dc:creator>Brian Sherman</dc:creator>
				<category><![CDATA[Events]]></category>
		<category><![CDATA[Managed Print Services]]></category>
		<category><![CDATA[AMM12]]></category>
		<category><![CDATA[managed print]]></category>

		<guid isPermaLink="false">http://blog.comptia.org/?p=6174</guid>
		<description><![CDATA[Believe it or not, some solution providers scoff at the opportunity to support their clients’ printers and copiers, seeing it as more of a distraction than a true business opportunity. In a world filled with distractions, they’d rather keep their eyes focused on the networks, computers, servers and applications with which they’re more comfortable. The [...]]]></description>
				<content:encoded><![CDATA[<p></p><p>Believe it or not, some solution providers scoff at the opportunity to support their clients’ printers and copiers, seeing it as more of a distraction than a true business opportunity. In a world filled with distractions, they’d rather keep their eyes focused on the networks, computers, servers and applications with which they’re more comfortable. The print functions are a forbidden fruit that many solution providers would rather leave to the “dealers.”</p>
<p>Of course, over the past few years that “other group” has started a transition, moving its business model to tackle the same IT services that VARs and MSPs provide. The print community is rapidly converging and, in some cases, buying up existing solution provider businesses to cross the chasm. Others are simply building new practices organically. In the small city I live near, two former print-only dealers have transitioned to the full service IT services model, competing directly with established VARs and MSPs.</p>
<p>It’s important for solution providers to be aware of that evolution when they write off printer and copier support opportunities, especially when they don’t play a part in selecting or recommending a company that will maintain those systems. That loss of technology control could lead to the loss of a client if a customer contracts with a competitor that offers complete IT support. Executives often prefer having “one throat to choke” when their systems goes down or need attention, and rivals with a print management solution can use that specialty as a first step in securing more of a client’s services.</p>
<p>Of course, just because a solution provider doesn’t concern themselves with print services doesn’t mean their customers will drop them for a dealer-turned IT company. Credibility and a history of quality service create a trusting business relationship that competitors will find difficult to overcome. But why leave an opening for rivals and money on the table?</p>
<p>Today’s manage print services industry is thriving, with a variety of channel relationship opportunities.</p>
<p>Whether solution providers want to support all aspects of print services themselves, or just control the account with a formal vendor or peer affiliation, MPS programs can benefit all involved (including end users).</p>
<p>These are just a few of the opportunities that inspired the creation of the CompTIA Managed Print Services (MPS) Community. At their AMM session, members engaged in group discussions, workshops and other breakouts to advance a number of ongoing initiatives, each covering an area of opportunity for solution providers to excel in this segment of IT. From education and training programs to certifications and business credentials, each topic lead to some great discussions between the VARs and vendors in attendance.</p>
<p>The MPS Community made some significant advances this year, and expects to roll out a number of business practice-development resources over the next few months. Their efforts to date include:</p>
<ul>
<li>An end-user-focused website—the “<a href="http://www.comptia.org/membership/communities/mps/whatis.aspx">What Is Managed Print Services?</a>” portal is intended to increase the awareness and demand for MPS. This iteration was presented to group members for the first time at AMM, and is expected to be rolled out with more fanfare in the coming weeks.</li>
<li><a href="http://www.comptia.org/documents/MDOC_STORAGE/Roadmap_Managed_Print_Online_Print_2933-US.pdf">Managed Print Services Roadmap</a>—this planning and validation tool was created by community members and designed to help solution providers position their business for greater MPS success.</li>
<li>Business credentials and certifications—the MPS Community and CompTIA are reviewing and validating the needs and requirements for professional and business validation programs.</li>
</ul>
<p>If you’re interested in learning more about the MPS Roadmap and the CompTIA Managed Print Services Community, go to <a href="http://www.comptia.org/membership/communities/mps">www.comptia.org/membership/communities/mps</a>.</p>
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		<title>The Myth of Unified Communications</title>
		<link>http://blog.comptia.org/2012/04/12/the-myth-of-unified-communications/</link>
		<comments>http://blog.comptia.org/2012/04/12/the-myth-of-unified-communications/#comments</comments>
		<pubDate>Thu, 12 Apr 2012 17:00:35 +0000</pubDate>
		<dc:creator>Steven Ostrowski</dc:creator>
				<category><![CDATA[Events]]></category>
		<category><![CDATA[Unified Communications]]></category>
		<category><![CDATA[AMM12]]></category>
		<category><![CDATA[Market Research]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[unified communications]]></category>

		<guid isPermaLink="false">http://blog.comptia.org/?p=6169</guid>
		<description><![CDATA[CompTIA’s Unified Communications Community was challenged Thursday to re-think what they think about unified communications. “Unified communications as we define it is a myth,” Lawrence Walsh, president and CEO of The 2112 Group, told the group. “We talk about it as if it’s a product, but it’s an outcome. It’s whatever the end user wants [...]]]></description>
				<content:encoded><![CDATA[<p></p><p>CompTIA’s <a href="http://www.comptia.org/membership/communities/Unified_Communications.aspx">Unified Communications Community</a> was challenged Thursday to re-think what they think about unified communications.</p>
<p>“Unified communications as we define it is a myth,” Lawrence Walsh, president and CEO of <a href="http://the2112group.com/">The 2112 Group</a>, told the group. “We talk about it as if it’s a product, but it’s an outcome. It’s whatever the end user wants it to be, the outcome desired by the customer.”</p>
<p>Because of that, unified communications should be viewed as a dream by IT solution providers and system integrators, according to Walsh. “You can make the product by building a solution that includes all the things the customer wants, making communications part of the fabric of the customer’s workflow.”</p>
<p>While unified communications solutions can deliver cost savings to customers, Walsh said users may experience even greater benefits by making communications more manageable and productive.</p>
<p>“What does productivity get you if you implement unified communications?” he said. “It’s about agility and time to market. If you can move faster than your competitor, you can win.”</p>
<p><strong><em>New UC Research from CompTIA</em></strong></p>
<p>The community also had a preview of some results from an upcoming CompTIA study on the unified communications market. Among the positive findings: 80 percent of business and IT executives surveyed say unified communications have a moderate or high value proposition; and 41 percent say communications budgets are growing relative to other parts of IT budgets.</p>
<p>But the flip side to the good news is there seems to be a disconnect between what people feel and say about UC, and what’s actually happening, according to Seth Robinson, director, technology analysis, CompTIA.</p>
<p>Email and voice (analog, mobile and VoIP phones) remain the predominant ways in which communications occur. Instant messaging, video conferencing, collaboration applications, web conferencing and social tools are used to a much lesser degree.</p>
<p>“It appears that if unified communications tools are being bought, the end-user behavior is not changing from what they’re comfortable with,” Robinson said.</p>
<p>Robinson also noted that boundaries between various emerging technologies – unified communications, mobility, cloud computing and social are a few examples – are becoming increasingly blurred. “It’s very difficult talking about any one of these things without the others,” he said.</p>
<p>Members of the Unified Communications Community agreed that there are opportunities for more collaboration with other CompTIA communities.</p>
<p>The group also said one of the roles CompTIA can fill is to development fundamental educational materials and programs to clearly explain what “unified communications” means. This information would be valuable to IT channel companies selling unified communications and the buyers of technology solutions.</p>
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		<title>What It Takes to Move to the Cloud</title>
		<link>http://blog.comptia.org/2012/04/11/what-it-takes-to-move-to-the-cloud/</link>
		<comments>http://blog.comptia.org/2012/04/11/what-it-takes-to-move-to-the-cloud/#comments</comments>
		<pubDate>Thu, 12 Apr 2012 01:49:01 +0000</pubDate>
		<dc:creator>Leslie Hague</dc:creator>
				<category><![CDATA[Cloud/SaaS]]></category>
		<category><![CDATA[Events]]></category>
		<category><![CDATA[AMM12]]></category>
		<category><![CDATA[CA Technologies]]></category>
		<category><![CDATA[Cloud]]></category>
		<category><![CDATA[Intermedia]]></category>
		<category><![CDATA[Morris Management]]></category>
		<category><![CDATA[NWN]]></category>

		<guid isPermaLink="false">http://blog.comptia.org/?p=6161</guid>
		<description><![CDATA[The IT industry has certainly been through its share of transformative business model changes. But what’s new about the current shift from on-premise to cloud is that it’s originating with end-users, speakers on a CompTIA Annual Member Meeting panel said on Wednesday. Speakers discussed what solution providers need to do to make the transition to [...]]]></description>
				<content:encoded><![CDATA[<p></p><p>The IT industry has certainly been through its share of transformative business model changes. But what’s new about the current shift from on-premise to cloud is that it’s originating with end-users, speakers on a <a href="http://www.comptia.org/amm">CompTIA Annual Member Meeting</a> panel said on Wednesday.</p>
<p>Speakers discussed what solution providers need to do to make the transition to a cloud services model. It doesn’t necessarily mean abandoning on-premise solutions completely, but more likely results in a hybrid model.</p>
<p>For solution providers, learning the technology is the easy part, said Ryan Morris of Morris Management Partners Inc. “What’s really hard is the financial model and the go-to-market strategy,” he said.</p>
<p>Economic factors like a desire to streamline expenditures and gain efficiencies are playing a big part in driving cloud adoption, said Mont Phelps, president and CEO of NWN Corp. That creates a whole new procurement process for a company.</p>
<p>“It’s not going to be the IT people who are doing that,” he said. “It’s going to be the financial people who are holding the purse strings.”</p>
<p>John Rice, Intermedia senior director of partner community, cited research that far more potential cloud adopters were learning about cloud services from their accountant than from a service provider’s sales executive. “This whole cloud thing is a lot more about business and not as much about technology as we’re used to,” he said.</p>
<p>That makes it more essential for a solution provider to understand their customers’ business needs and be a customer advocate, Phelps said. “Think about hockey: You don’t skate to where the puck is, but where it’s going to be,” he said. “Talk to your customer, and talk to your customer’s customer. Understand what their issues are.”</p>
<p>Another challenge for existing solution providers is the low cost of entry into the cloud market, which has produced a new “born in the cloud” type provider without legacy infrastructure.</p>
<p>“Expect non-traditional competition,” Phelps advised. “If you aren’t tight with your customer, you’re going to get blindsided.”</p>
<p>Toni Clayton-Hine, vice president of global channel marketing for CA Technologies, said she had seen several partners be successful in creating a new separate brand specifically for cloud services. You don’t have to go through an entire company rebrand, and you keep the value and reputation of your original on-premise brand, she noted.</p>
<p>Although transforming your business model – or even creating a new hybrid model of on-premise and cloud solutions – presents challenges, adapting to a new business environment is essential for solution providers, panelists said.</p>
<p>The most successful solution providers going forward will be those that can provide customers with a fully integrated solution, Phelps said.</p>
<p>“It’s the delivery to the customer that really matters,” he said.</p>
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		<title>Leading at the Speed of Trust</title>
		<link>http://blog.comptia.org/2012/04/11/leading-at-the-speed-of-trust/</link>
		<comments>http://blog.comptia.org/2012/04/11/leading-at-the-speed-of-trust/#comments</comments>
		<pubDate>Thu, 12 Apr 2012 01:45:30 +0000</pubDate>
		<dc:creator>Steven Ostrowski</dc:creator>
				<category><![CDATA[Events]]></category>
		<category><![CDATA[AMM12]]></category>
		<category><![CDATA[Covey]]></category>
		<category><![CDATA[Smart Trust]]></category>

		<guid isPermaLink="false">http://blog.comptia.org/?p=6158</guid>
		<description><![CDATA[Trust can and should be the greatest asset an organization can have, Stephen M.R. Covey, author The Speed of Trust, Smart Trust and other best-selling books, told attendees at the CompTIA Annual Member Meeting Wednesday. “Nothing is as fast as the speed of trust,” Covey said in his keynote speech.” It’s not just trust as [...]]]></description>
				<content:encoded><![CDATA[<p></p><p>Trust can and should be the greatest asset an organization can have, <a href="http://www.coveylink.com/about-coveylink/bio-covey.php">Stephen M.R. Covey</a>, author <em>The Speed of Trust</em>, <em>Smart Trust</em> and other best-selling books, told attendees at the CompTIA <a href="http://www.comptia.org/amm">Annual Member Meeting</a> Wednesday.</p>
<p>“Nothing is as fast as the speed of trust,” Covey said in his keynote speech.” It’s not just trust as a social virtue. Rather, it’s an economic driver that can make a profound difference in your business. It’s an idea whose time has come.”</p>
<p>When there is a low trust, everything takes longer and costs more, Covey contends. With trust, relationships with customers, business partners and employees are improved and enhanced.</p>
<p>Covey outlined three big idea surrounding trust in the business world:</p>
<ol>
<li>Trust is an economic driver, not merely a social virtue. There is a compelling, measurable business case for trust.</li>
<li>Trust is the number one competency of leadership needed today. Become a trusted advisor, a trusted partner, a trusted employer.</li>
<li>Trust is a learnable competency. When it’s present, it affects every other competency and makes you better.</li>
</ol>
<p>The lack of trust carries with it a “low-trust tax.” When trust goes down, speed goes down and costs go up because many additional steps have to be taken to compensate for the lack of trust.</p>
<p>But the converse is also true, Covey said. Greater speed and lower cost are the positive outcomes that happen when trust is strong, creating a “trust dividend.” High-trust organizations outperform low trust organizations by nearly three times, he said.</p>
<p>“It’s economics, it’s real, you can put a dollar amount on it,” said Covey. People buy from those they trust, they buy more, they buy more frequently and in larger quantities and they’re more likely to recommend you to others.</p>
<p>Trust is a function of credibility and behavior, according to Covey.</p>
<p>Credibility is the foundation on which all trust is built and it’s based on an individual’s character and competence. One without the other isn’t sufficient. Both need to be present to build and grow trust.</p>
<p>Covey outlined four core competencies that credibility is built on: integrity, intent, capabilities and results. “This is especially true in IT. Results matter enormously in building trust. They don’t want to hear about all the great things you’re going to do for them in the future. They want to be up and running now.”</p>
<p>Not all behaviors are created equal, Covey said. There are certain behaviors that are common to high trust individuals and organizations: being a truth-teller and a straight-talker; being transparent; keeping commitments; and extending trust by giving it to others.</p>
<p>“Trust is reciprocal. When you give it out, you get it back,” Covey concluded. “What we need is more trust, not less.”</p>
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		<title>Mobility Trends in 2012 and Beyond</title>
		<link>http://blog.comptia.org/2012/04/11/mobility-trends-in-2012-and-beyond/</link>
		<comments>http://blog.comptia.org/2012/04/11/mobility-trends-in-2012-and-beyond/#comments</comments>
		<pubDate>Wed, 11 Apr 2012 22:45:48 +0000</pubDate>
		<dc:creator>Lisa Fasold</dc:creator>
				<category><![CDATA[Events]]></category>
		<category><![CDATA[ActivateIT]]></category>
		<category><![CDATA[AMM12]]></category>
		<category><![CDATA[Level Platforms]]></category>
		<category><![CDATA[Market Research]]></category>
		<category><![CDATA[mobility]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[TeamLogic IT]]></category>

		<guid isPermaLink="false">http://blog.comptia.org/?p=6152</guid>
		<description><![CDATA[You know you need to be in the mobility market or at least embrace it for your customers, but are you struggling with how to capitalize on the opportunity and challenges mobility presents?  A panel of mobility experts at CompTIA’s Annual Member Meeting offered some answers for IT solutions providers struggling with that question. There’s [...]]]></description>
				<content:encoded><![CDATA[<p></p><p>You know you need to be in the mobility market or at least embrace it for your customers, but are you struggling with how to capitalize on the opportunity and challenges mobility presents?  A panel of mobility experts at CompTIA’s <a href="http://www.comptia.org/amm">Annual Member Meeting</a> offered some answers for IT solutions providers struggling with that question.</p>
<p>There’s no denying the growing trend of mobility.  Mobile device shipments eclipsed PC shipments for the first time 2011. Tablet shipments are expected to exceed 100 million units in 2012, up 50 percent year-over-year.  Since 2009, mobile Internet usage has doubled every year. Annual mobile app downloads are projected to grow more than 10 times over from 2010 to 2015 – from 10.7 billion to 183 billion.  Eight-five percent of executives work remotely at least occasionally; 53 percent work remotely frequently, according to CompTIA market research.  All of those stats point to the overwhelming wave of mobility.</p>
<p>Dan Wensley, VP of Level Platforms Inc., commented that there are three main focuses for IT staff when it comes to mobility: provision, security and end-of-life.  The solution provider must be able to help the customer:</p>
<ol>
<li>Supply mobile devices for their staff,</li>
<li>Secure them and</li>
<li>Cut off access to company data when the employee leaves the company.</li>
</ol>
<p>Tim Herbert, VP of market research for CompTIA, mentioned that very few corporations have a mobility policy written out.  Employees often decide on which mobile device they want to use.</p>
<p>“IT teams must be able to react to the new devices coming in,” Michael Chase, COO of ActivateIT, said.  “As solution providers, we can be the experts to help those IT teams handle all the different mobile devices.”</p>
<p>Vince Plaza, VP of TeamLogic IT, added, “We can’t change the culture and make the user take a different device.  It’s an opportunity, but it’s very challenging.”  Plaza said that customers are not asking for IT staff to manage their devices; they want to keep it personal &#8212; a direct opposite position that exists with laptops.</p>
<p>However Wensley gave an opposite viewpoint, saying that 85 percent of resellers they deal with have said they had been approached by customers to manage mobile devices, especially with customers that give mobile devices to employees versus BYOD (bring your own device) clients.</p>
<p>Wensley added, “There is margin in mystery and complexity.”  With the changes coming into the IT industry, it opens up opportunities for IT solution providers to be the expert for their customers. This is not about break/fix; it’s about reliability, security and access.</p>
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		<title>Introducing an IT Security Roadmap for the Channel</title>
		<link>http://blog.comptia.org/2012/04/11/introducing-an-it-security-roadmap-for-the-channel/</link>
		<comments>http://blog.comptia.org/2012/04/11/introducing-an-it-security-roadmap-for-the-channel/#comments</comments>
		<pubDate>Wed, 11 Apr 2012 22:34:51 +0000</pubDate>
		<dc:creator>Brian Sherman</dc:creator>
				<category><![CDATA[Events]]></category>
		<category><![CDATA[IT Security]]></category>
		<category><![CDATA[AMM12]]></category>
		<category><![CDATA[Roadmap]]></category>
		<category><![CDATA[Security]]></category>

		<guid isPermaLink="false">http://blog.comptia.org/?p=6148</guid>
		<description><![CDATA[Spam and virus aren’t going away, nor are hacking and other threats to your clients’ systems and data. Much like malaria and other illnesses that mankind attempts to control, IT security concerns may typically be managed but never fully resolved. Despite significant advances in technology to deal with the more traditional threats to a business’ [...]]]></description>
				<content:encoded><![CDATA[<p></p><p>Spam and virus aren’t going away, nor are hacking and other threats to your clients’ systems and data. Much like malaria and other illnesses that mankind attempts to control, IT security concerns may typically be managed but never fully resolved. Despite significant advances in technology to deal with the more traditional threats to a business’ systems and data, new and more complex security issues are introduced on an almost daily basis.</p>
<p>How can solution providers deal with the ever-changing threats their clients face? Members of the CompTIA IT Security Community found out in their meeting at <a href="http://www.comptia.org/amm">AMM</a> today with the introduction of the IT Security Industry Roadmap. This document offers an overview of current and emerging trends, and serves as a planning and validation tool for solution providers offering these services.</p>
<p>The roadmap has three intended purposes:</p>
<ol>
<li>Help channel companies better position their services and business in the industry,</li>
<li>Eliminate the barriers associated with change and</li>
<li>Provide a guide for future CompTIA and Community resource development.</li>
</ol>
<p>Solution providers will find the information in IT Security Industry Roadmap extremely helpful when developing their own practice business plans. It contains a well- defined list of emerging technologies and trends that could provide perfect future opportunities for properly trained VARs and MSPs, giving them the lead time needed to acquire the right skills.</p>
<p>The roadmap also will make client proposal development much easier, allowing solution providers to review all the security-related issues they need to address and present that validated information to prospective customers. The document includes the key considerations for IT security, including new technologies and business threats that channel companies (and their clients) need to pay careful attention to. With an understanding of these drivers, solution providers can better prepare themselves as true IT security professionals and offer their customers a higher level of protection.</p>
<p>The involvement and insight of the IT Security Community was crucial to the development of this document, and that group will play a key role in future additions and updates. If you’re interested in learning more about the IT Security Roadmap and the CompTIA IT Security Community, go to <a href="http://www.comptia.org/membership/communities/security.aspx">www.comptia.org/membership/communities/security</a>.</p>
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		<title>Who Will Be the Next U.S. President?</title>
		<link>http://blog.comptia.org/2012/04/11/who-will-be-the-next-u-s-president/</link>
		<comments>http://blog.comptia.org/2012/04/11/who-will-be-the-next-u-s-president/#comments</comments>
		<pubDate>Wed, 11 Apr 2012 22:32:13 +0000</pubDate>
		<dc:creator>Lisa Fasold</dc:creator>
				<category><![CDATA[Advocacy]]></category>
		<category><![CDATA[Events]]></category>
		<category><![CDATA[AMM12]]></category>
		<category><![CDATA[election12]]></category>
		<category><![CDATA[Obama]]></category>
		<category><![CDATA[Public Advocacy]]></category>
		<category><![CDATA[smallbiz]]></category>
		<category><![CDATA[Zogby]]></category>

		<guid isPermaLink="false">http://blog.comptia.org/?p=6146</guid>
		<description><![CDATA[From now until November 6th, CompTIA will provide special political updates, making note of interesting developments in the 2012 presidential race, as well as the all-important balance of power in the U.S. Congress.  Why does this matter? Decisions by the U.S. President and Congress have a direct effect on technology policies which in turn impact [...]]]></description>
				<content:encoded><![CDATA[<p></p><p>From now until November 6th, CompTIA will provide special political updates, making note of interesting developments in the 2012 presidential race, as well as the all-important balance of power in the U.S. Congress.  Why does this matter?</p>
<p>Decisions by the U.S. President and Congress have a direct effect on technology policies which in turn impact the everyday business of the IT channel.  To this end, CompTIA kicked off the political season with a bang at <a href="http://www.comptia.org/amm">AMM</a>, inviting renowned pollster, author and opinion leader John Zogby to share his insights on the presidential election.  Here’s a quick scoop on what he said.</p>
<p>Obama’s job performance rating is back up to 47 percent, and if the election were held today, President Obama would defeat Governor Romney 45 percent to 36 percent.  That remaining 19 percent – the undecided – can sway the election results in a big way.</p>
<p>Obama won in 2008 with four key demographics:</p>
<ol>
<li><strong>Hispanics</strong>:  69 percent of Latinos – a higher percentage than normal for a Democratic candidate – voted for Obama in 2008.  Latinos made up 9.2 percent of the vote in 2008, but for 2012 it will increase to 11 percent of the total.  Currently Latinos are giving Obama a 61-percent performance approval rating.  No current Republican candidate has moved beyond 24 percent of the Hispanic vote, plus the Republicans have taken a hard stance on immigration.</li>
<li><strong>African Americans:</strong> 11 percent of this group voted in 2008, and they gave 95 percent of their votes to Obama. Zogby projects that Obama will get 90 to 92 percent of their votes in 2012 even though there has been some unrest with this group about Obama not delivering on campaign promises fast enough.</li>
<li><strong>Young people</strong> (18-29 years old): This group voted with a sense of destiny in 2008.  Zogby classified them as America’s first generation of global citizens – the majority has active passports and is more tuned into the world and its needs.  They are the least likely generation to go to war.  Zogby claimed that this group got Obama into the Presidency.  But this group is not simply disappointed, they are now scared.  The recession has hit and for some of them, they have not gotten started in their careers due to the high unemployment trend – however that doesn’t necessarily translate into Republican support.  Zogby said that they’re predisposed to align as Libertarians.  As such they are more likely to support Ron Paul and the Libertarians, eroding votes that President Obama may need to get re-elected.  Obama got 67 percent of their vote in 2008 and they turned out in record numbers.</li>
<li><strong>Creative class</strong>: This group bodes about 35 million people in cities and suburbs who work in the knowledge industry – artisans, designers, doctors, teachers, etc.  Obama convinced them that he was the road to the future in 2008 and the Republicans were the road to the past. Zogby noted that today this bloc of voter seems to favor Obama.  Nevertheless, this is tepid support in that they are not necessarily pro-Obama so much as they are dismayed with the Republican options.  This will be a bloc to keep an eye on.<strong></strong></li>
</ol>
<p>Zogby went on to give some recommendations on what each party needs to do to win the election.  For the GOP, it needs to unify itself.  He observed, however, that the rifts are deep and that it may be that antipathy of Obama is the only unifying force. In his advice to Romney, Zogby recommends, “Don’t be who you are not. Be at the plant gates every morning to hear the workers’ stories.”  Zogby observed that in the absence of a strong personal story, Governor Romney should showcase how he got things done in business and as governor of Massachusetts.</p>
<p>For Obama, Zogby recommends, “Take control and reign in your staff.  Show your leadership.”</p>
<p>Zogby warned that we’re at a record low in the confidence level in any of our institutions – churches, governments, schools, etc. – for any age group.  Only small business / entrepreneurship is gaining strong confidence levels.</p>
<p>Tech entrepreneurship is one of the main platforms for CompTIA’s public advocacy efforts.  Want to get more involved? Consider joining our Public Advocacy Council.  Contact <a href="mailto:mevans@comptia.org">Matthew Evans</a> for more information.</p>
<p><a title="Zogby Session" href="http://comptia.mediasite.com/mediasite/Play/e3c2b6034a124f2b8712bd10315b7ea01d" target="_blank">Watch the video recording of this session</a> to get Zogby’s full presentation and check back with our blog for future updates on the 2012 election.</p>
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