PublicBrain

"Basically, all of the clicks for all the ads online come from only 16% of the surfers, and most of..."

Thu, 05 Nov 2009 15:00:39 +0100

“

Basically, all of the clicks for all the ads online come from only 16% of the surfers, and most of them come from just 4% of all internet users.

So, if you optimize your ads for clicks, it means you’re ignoring a huge population.

”

- Seth’s Blog: The unclicking 84%

"Software that tries to be everything to everyone generally sucks. It becomes bloated, hard to use,..."

Thu, 05 Nov 2009 09:45:09 +0100

“Software that tries to be everything to everyone generally sucks. It becomes bloated, hard to use, and in need of big up-front training. (Actually, that’s a pretty good definition of enterprise software right there).”

- Bug tracking isn’t a network-effect business - (37signals)

"I spend most of my day writing. I write everything on our website. Communicating clearly is my top..."

Wed, 04 Nov 2009 11:39:22 +0100

“I spend most of my day writing. I write everything on our website. Communicating clearly is my top priority. Web writing is terrible, and corporate sites are the worst. You don’t know what they do, who they are, or what they stand for. I spend a lot of time taking a sentence and reworking it until it’s perfect. I love the editing process.”

- The Way I Work: Jason Fried of 37Signals

"I have no idea how many hours my employees work — I just know they get the work done."

Wed, 04 Nov 2009 11:38:53 +0100

“I have no idea how many hours my employees work — I just know they get the work done.”

- The Way I Work: Jason Fried of 37Signals

“I learn first by writing then by speaking; so we can...

Wed, 04 Nov 2009 11:27:19 +0100

“I learn first by writing then by speaking; so we can assume this is a learning tool.”

My office details: now THAT’s a whiteboard by matteopenzo

"As UX researchers, we’re hired to be the glue between business stakeholders and users. In a sense,..."

Tue, 03 Nov 2009 17:35:08 +0100

“As UX researchers, we’re hired to be the glue between business stakeholders and users. In a sense, we’re informed facilitators.”

- A List Apart: Articles: Can You Say That in English? Explaining UX Research to Clients

Doubt users will discover this “control” and even if...

Tue, 03 Nov 2009 10:03:07 +0100

Doubt users will discover this “control” and even if they did it is really, really hard to use. […] UPDATE: Forgot to mention the tagline “Your consumers want it: An engaging experience.” Wow. (via Looks Good Works Well: More Needless Fanfare - Carousel Merry-Go-Round

)

"Organizations are shifting (or adding) focus from innovation through technology and operational..."

Mon, 02 Nov 2009 20:35:17 +0100

“Organizations are shifting (or adding) focus from innovation through technology and operational efficiency to innovation via design and user experience.”

- Follow-up Post – European Commission: Design as a driver of user-centred innovation II « Experiencing Information

"Scorie inevitabili di un mondo che si digitalizza ed i cui strumenti di accesso e filtro (Google,..."

Thu, 22 Oct 2009 17:39:04 +0200

“Scorie inevitabili di un mondo che si digitalizza ed i cui strumenti di accesso e filtro (Google, Bing, Yahoo!), non solo contengono “tutto”, ma iniziano a comprendere “tutti”.”

- I motori di ricerca con tutto dentro - Mauro Lupi’s blog

"Most companies fail to consistently align their design decisions with their business metrics."

Wed, 21 Oct 2009 14:37:09 +0200

“Most companies fail to consistently align their design decisions with their business metrics.”

- Is Twitter Successful? - Bokardo

10/GUI on Vimeo (via Vimeo)

Sun, 18 Oct 2009 16:48:23 +0200

10/GUI on Vimeo (via Vimeo)

“A sort of our mantra as designers is that you should...

Sun, 18 Oct 2009 16:17:59 +0200

“A sort of our mantra as designers is that you should think about what you what you want to do and not how to do it. And every time we force the user to think about how they’re doing something and not what they’re doing, we have failed.”

You-Centric: The Future of Browsing on Vimeo (via Vimeo)

"Attention is fine, as long as you have a goal that is reached in exchange for all this effort."

Sun, 18 Oct 2009 10:10:30 +0200

“Attention is fine, as long as you have a goal that is reached in exchange for all this effort.”

- Seth’s Blog: “Notice me”

Personas in comic form - Forum One: User Experience & Design...

Thu, 15 Oct 2009 21:33:55 +0200

Personas in comic form - Forum One: User Experience & Design Blog

"Users prefer a more casual style for business messages on social networks than what’s..."

Tue, 13 Oct 2009 08:48:15 +0200

“Users prefer a more casual style for business messages on social networks than what’s appropriate for most corporate communications.”

- Streams, Walls, and Feeds: Distributing Content Through Social Networks and RSS (Jakob Nielsen’s Alertbox)

"Non credo occorra avere particolari titoli di studio per capire che il bottone dello sciacquone deve..."

Mon, 12 Oct 2009 15:07:52 +0200

“Non credo occorra avere particolari titoli di studio per capire che il bottone dello sciacquone deve essere sempre e totalmente accessibile (visivamente e fisicamente) all’utente.”

- Interattivo: Accessibilita’ dello sciacquone Trenitalia

"Apparent risk is avoiding the chance that people will laugh at you and instead backing yourself into..."

Mon, 12 Oct 2009 13:16:20 +0200

“Apparent risk is avoiding the chance that people will laugh at you and instead backing yourself into the very real possibility that you’re going to become obsolete or irrelevant.”

- Seth’s Blog: Apparent risk and actual risk

Piano stairs - The fun theory (via Rolighetsteorin)

Sun, 11 Oct 2009 21:41:36 +0200

Piano stairs - The fun theory (via Rolighetsteorin)

"The power of online platforms is that they create traction. No, you can’t write more than 140..."

Sun, 11 Oct 2009 20:26:26 +0200

“

The power of online platforms is that they create traction. No, you can’t write more than 140 characters, no you can’t design any layout you want, no you can’t spam everyone with your inane sales pitch. You have something to leverage against, but it’s that thing, the friction, that makes it work.

The best marketers I know make up rules for themselves and they don’t break them.

”

- Seth’s Blog: Traction and friction

"sostengo che la maggior parte dei prodotti digitali (libri, musica, software, giornali, servizi in..."

Wed, 07 Oct 2009 18:27:18 +0200

“sostengo che la maggior parte dei prodotti digitali (libri, musica, software, giornali, servizi in genere) sarà offerta in una versione gratuita parallelamente a quella a pagamento. La sfida per i produttori è ottenere che valga la pena spendere dei soldi per la versione a pagamento.”

- Deo Gratis | Wittgenstein