PublicBrain

"The first Law of Wireframes is, “Don’t spend much time on it. You’re going to have to redesign it."

Fri, 17 Jul 2009 15:15:42 +0200

“The first Law of Wireframes is, “Don’t spend much time on it. You’re going to have to redesign it.””

- 21 Quotes for Designers stolen from the World of Writing - Bokardo

"Just like bookstores use cafes to bring potential purchasers in the store, online retailers should..."

Fri, 17 Jul 2009 14:52:47 +0200

“Just like bookstores use cafes to bring potential purchasers in the store, online retailers should intentionally cultivate an active non-transactor user base.”

- Active Users and Online Retailing

"Designing for a single user is the most effective way to satisfy a broad population."

Wed, 15 Jul 2009 13:26:06 +0200

“Designing for a single user is the most effective way to satisfy a broad population.”

- Alan Cooper (via Personas and Innovation « Experiencing Information)

"Feel like you can’t proceed until you have a bulletproof plan in place? Replace “plan” with “guess”..."

Wed, 15 Jul 2009 13:03:51 +0200

“

Feel like you can’t proceed until you have a bulletproof plan in place? Replace “plan” with “guess” and take it easy. That’s all plans really are anyway: guesses.

So next time you’re working on a business plan, call it a business guess. And that financial plan? It’s a financial guess. Strategic planning? Call it with it really is: a strategic guess. 5 year plan? You mean 5 year guess.

There’s nothing wrong with guessing, dreaming, or predicting, but it’s not planning. Planning’s too definite a term for most things. We often use planning when we really mean guessing. And what we call it has a lot to do with how we think about it, do about it, and devote to it. I think companies often over think, over do, and over devote to planning.

So next time call a plan a guess and just get to work.

”

- Let’s just call plans what they are: guesses - (37signals)

Profitable Usability in 5 Steps

Wed, 15 Jul 2009 13:03:23 +0200

Profitable Usability in 5 Steps

Seth’s Blog: Best new way to make an internal sale

Mon, 13 Jul 2009 17:57:47 +0200

Seth’s Blog: Best new way to make an internal sale

"Here’s the thing: advertisers treat prospects online as targets, as victims, as people to..."

Mon, 13 Jul 2009 17:49:00 +0200

“

Here’s the thing: advertisers treat prospects online as targets, as victims, as people to subject to interruption. Conferences treat attendees as royalty, as paying customers who invested time and money to be there.

And that’s the difference. As long as your site is about something else and the ads are a distraction, you’ll see CPM rates drop. As soon as you (or the advertisers) figure out that creating online communities aligned with the advertising, where attendance is a choice by the consumer, then you’re creating genuine value.

”

- Seth’s Blog: The CPM gap

"There is a tremendous amount of spit and polish that goes into making a major website highly usable...."

Wed, 08 Jul 2009 13:39:48 +0200

“There is a tremendous amount of spit and polish that goes into making a major website highly usable. A developer, asked how hard something will be to clone, simply does not think about the polish, because the polish is incidental to the implementation. […] every day, our tiny little three person team starts out with the same goal. Not to write the best Stack Overflow code possible, but to create the best Stack Overflow experience possible. That’s our mission: make Stack Overflow better, in some small way, than it was the day before.”

- Coding Horror: Code: It’s Trivial

"Siamo tutti comunicatori, oggi, professionisti e non: è il Web 2.0, bellezza."

Tue, 07 Jul 2009 15:20:50 +0200

“Siamo tutti comunicatori, oggi, professionisti e non: è il Web 2.0, bellezza.”

- L’espresso | Piovono rane » Blog Archive » 14 luglio: risposta a Filippo Facci di Alessandro Gilioli

"My drawing skills are terrible… and I’m a lousy presenter. So I focus on designing..."

Sat, 04 Jul 2009 12:33:54 +0200

“My drawing skills are terrible… and I’m a lousy presenter. So I focus on designing instead.”

- Jonathan Ive (via Pascal Finette)

foto del giorno di Corriere della Sera

Sat, 04 Jul 2009 10:47:39 +0200

foto del giorno di Corriere della Sera

"if you’re not prepared to be wrong, you’ll never come up with anything original. And by..."

Fri, 03 Jul 2009 14:52:14 +0200

“if you’re not prepared to be wrong, you’ll never come up with anything original. And by the time the kids get to be adults, most of them have lost that capacity. They have become frightened of being wrong. And we run our companies like this, by the way. We stigmatize mistakes. And we’re now running national education systems where mistakes are the worst thing you can make. And the result is that we are educating people out of their creative capacities.”

- Ken Robinson says schools kill creativity | Video on TED.com

"Magazines and newspapers were perfect businesses for a moment of time, but they wouldn’t have..."

Wed, 01 Jul 2009 00:45:53 +0200

“

Magazines and newspapers were perfect businesses for a moment of time, but they wouldn’t have worked in 1784, and they’re not going to work very soon in the future either.

We’re always going to need writers, but the business model of their platform is going to change.

”

- Seth’s Blog: Malcolm is wrong

"In an attention economy (like this one), marketers struggle for attention and if you don’t..."

Wed, 01 Jul 2009 00:45:37 +0200

“In an attention economy (like this one), marketers struggle for attention and if you don’t have it, you lose. Free is a relatively cheap way to get attention”

- Seth’s Blog: Malcolm is wrong

"In hard times, executives focus on cost and time-to-market. The impact of controlling these two..."

Sat, 27 Jun 2009 13:26:17 +0200

“

In hard times, executives focus on cost and time-to-market. The impact of controlling these two factors to the exclusion of everything else is two things go out the window: adherence to the company’s vision and attention to the customer’s experience. Engineering is motivated to find shortcuts to meet timelines, figuring they can always come back later and ‘Fix the UI.’ Product marketing is motivated to get something out quickly and let the users sort it out. Suddenly, user research is too time consuming and, ‘Besides, aren’t the users’ needs always changing?’

The fact is, if you really study your users, their needs actually are knowable and don’t change very quickly. If you want to thrive in tough times, you have to craft a vision that meets those needs in a way that exceeds expectations, and nail the delivery.

”

- Cooper Journal: A conversation with Ed Niehaus, new CEO of Cooper

"Now, in some ways, branding really is dead. Today it’s about the experience."

Sat, 27 Jun 2009 13:17:03 +0200

“Now, in some ways, branding really is dead. Today it’s about the experience.”

- Ed Niehaus (Cooper Journal: A conversation with Ed Niehaus, new CEO of Cooper)

"fondamentale è individuare un bisogno del consumatore-utente, e l’idea di business nasce per..."

Sat, 27 Jun 2009 11:14:18 +0200

“fondamentale è individuare un bisogno del consumatore-utente, e l’idea di business nasce per soddisfare tale bisogno”

- 5 brevi consigli per fare un buon business plan! - Luca Lani Blog

http://drilldreamdrill.blogspot.com/2009/06/vignetta-inglese-dedi...

Thu, 25 Jun 2009 16:32:16 +0200

http://drilldreamdrill.blogspot.com/2009/06/vignetta-inglese-dedicata-al-g8-di.html

"quello che un leader politico fa nella sua sfera privata ha valenza politica se contraddice le sue..."

Thu, 25 Jun 2009 14:31:17 +0200

“quello che un leader politico fa nella sua sfera privata ha valenza politica se contraddice le sue dichiarazioni pubbliche, e le leggi che produce. Per capirci, se uno vuole punire la prostituzione e poi frequenta donne a pagamento. Se uno fa battute cretine sui gay e poi si diverte con due lesbiche. Se uno procura carriere politiche a chi gli fornisce ragazze per la loro “utilizzazione finale”. Se uno accusa gli avversari di produrre spazzatura e poi nella medesima si crogiola.”

- L’espresso | Piovono rane » Blog Archive » Il problema dei dettagli di Alessandro Gilioli

"Why can’t we have this sort of thing in the UK instead of boring old duck islands and porn..."

Wed, 24 Jun 2009 12:20:56 +0200

““Why can’t we have this sort of thing in the UK instead of boring old duck islands and porn DVDs?” -Jim, London, UK”

- Sotto Rete: No fermi tutti, questa è la migliore