ANA Marketing Maestros

Who am I? Tapping into the Chinese consumer market

Association of National Advertisers — 2008-11-21T11:19:49-05:00

By: Irina SkayaBorn in a small town that is unfamiliar with traffic lights and shopping malls, in Moldova (located between Romania and Ukraine) and growing up in the Big Apple, I continue to struggle with cultural duality and self-identity. On...

89 Days Till the DTV Transition...

Association of National Advertisers — 2008-11-18T12:28:14-05:00

By: Irina Skaya With 89 days left till DTV transition, it is important to understand why it’s happening and who will be affected. On February 17, 2009 at 11:59 p.m. all television stations across the U.S. are required to broadcast...

How President-elect Barack Obama became the first African-American president of the U.S.

Association of National Advertisers — 2008-11-17T19:08:48-05:00

By: Irina Skaya Bob Dylan’s song, “The Times They Are A-Changin” is truer today than ever before. As Martinez and Garcia become two of the top twenty most-common surnames, and salsa replaces ketchup as a popular condiment, the most notable...

Only the Growth Champions will Survive

Association of National Advertisers — 2008-11-12T10:14:59-05:00

By: Michael Palmer If we are to survive this economic challenge in front of us, marketers take note – we have to start leading our organizations towards the light at the end of the tunnel. What does it take to...

Becoming a Growth Champion – the key to driving relevance into marketing

Association of National Advertisers — 2008-10-27T15:34:41-04:00

By: Michael PalmerMarketers are the Rodney Dangerfield of business – they just don’t get no respect. Seventy percent of marketers say they are second guessed when they make decisions. What’s behind this lack of respect? Two things: too great a...

Marketing Training - Never has there been a better time to train

Association of National Advertisers — 2008-10-22T14:50:56-04:00

By Michael Palmer: If you believe in people, investing in them should be as essential as breathing…. Yet how often do we say – no time; no budget; training has to wait. Wait for what? Mark Addicks, General Mills, CMO...

Sailing Through the Economic Tsunami

Association of National Advertisers — 2008-10-19T10:22:30-04:00

By: Irina Skaya ‘The Great Depression’‘Economic tsunami, hurricane, and storm all in one’ ‘Financial crisis’ All of the above were heard over and over again at this year’s Annual Masters of Marketing Conference to describe today’s U.S. economy. Surprisingly, most...

Marketing in 2010 and beyond

Association of National Advertisers — 2008-10-19T10:03:52-04:00

Barbara Bacci Mirque ANA Despite a sunny day and a beckoning pool, approximately 300 marketers attended the CMO roundtable on Saturday afternoon. The roundtable features the results of all three phases of Marketing Media Ecosystem 2010 year long research study....

Coke's Tripodi: Pushing a Global Program to the Ends of the Earth

Association of National Advertisers — 2008-10-19T09:10:40-04:00

Geoffrey Precourt, WARC The Coca-Cola Co. made a strong statement about a powerful marketing mandate in July 2007, when it hired Joseph V. Tripodi--who was renowned in marketing circles as a change-maker--as svp/chief marketing and commercial officer. Whatever his attributes...

The WARC's take on Bob's keynote speech

Association of National Advertisers — 2008-10-18T12:43:09-04:00

by Geoffrey Precourt, WARC Bob Liodice, at a Friday morning general-assembly meeting of the 98th-annual Association of National Advertisers' (ANA) annual meeting, suggested that marketing is such an integral part of the American economy that, in fact, it may be...