Internet Marketing

*Time For Your Business To Get Online

2008-07-30T13:34:00.005+08:00

[Image] Of all of the components of Internet marketing, prospective customers and clients expect a business to have a website. In fact, not having one could raise a red flag to a prospect. Online usage has become so pervasive today, many prospects might easily choose to do business with a company that they can get up-to-date information on 24 hours per day, 7 days per week.

Today, Internet marketing is evolving into a broader mix of components a company can use as a means of increasing sales - even if your business is done completely online, partly online, or completely offline. The decision to use Internet marketing as part of a company's overall marketing strategy is strictly up to the company of course, but as a rule, Internet marketing is becoming an increasingly important part of nearly every company's marketing mix. For some online businesses, it is the only form of marketing being practiced.

Source: Internet Marketing 101: What is Internet Marketing and How Can it Help My Home Business? By Randy Duermyer

*Marketing And Advertising Your Business On The Internet

2008-07-23T14:06:00.007+08:00

[Image] Having a professional, online presence is absolutely necessary in order to compete in today's marketplace. There is a pool of internet users, and all are potential customers for your business. A website is important for attaining and retaining local customers. Many buyers expect businesses to have a web site.

Your online marketing needs to be effective, efficient, systematized, highly leveraged and provide excellent returns on your advertising budget investment. For people to know about you, they first need to know that you exist. So it is important to develop visibility in the right places for your business.

If you're serious about your site (and therefore, your business) being found by your target clients, i.e. people most suited to your product and online visitors who are specifically seeking what you have to offer, then search engine optimization is something in which you need to take interest.

The goal of search engines, such as Google and Yahoo, is to give internet users the information they want, when they want it. There is a huge collection of elements to keep track of and do correctly, when optimising your web site for the search engines.

Millions of people are using social networks, and it is worth trying to figure out how to reach these massive and networked audiences. Social media, such as blogs, podcasts, videos and social networks, are great at building potential relationships, growing a community, serving an audience, helping people find your business, and several other things.

Video and audio are great tools to build an experience with your potential audience. It gives people a sense of how you might be in person. Video content shows up in Google's natural rankings, let alone sites like YouTube, Google Video and Yahoo Video. Astute marketers are making their moves now.

Like most businesses, the time that it takes to learn about these things and to produce a video is better spent elsewhere, and therefore the task is best outsourced to an expert e.g. services like those provided by adsonvids.com.au create all of this for you, and in a short time.

Blogs are known to attract large number of traffic. This is due to the nature of blogs, being very dynamic and constantly changing daily with new information. That is the reason blogs are constantly indexed by search engines and updated regularly. Blogs are also free to set up.

Writing a newsletter on a regular basis is a great way to keep people returning to your website. There are many tools and resources that show you how. When building an online mailing list, you are also creating a virtual asset that can be sold alongside your business as goodwill. It also gives great leverage for joint ventures with other list owners i.e. you can trade a message to each other's lists.

Write articles relevant to your industry and publish them at the various publishing sites e.g. ezinearticles.com and remember to post comments at other blogs related to your industry, these create links back to your own site or blog. If you can make the time, publishing a book on a topic immediately establishes you as someone who is interested in your field, and gives instant credibility. Also, write your own press releases and submit them to the many free press release submission sites.

Pay per click advertising can be like walking a minefield these days and you can go through a lot of money very quickly. Again, it is best to get expert help with that kind of online marketing activity.

Add your link to reputable, high quality directory listings, for example craigslist and dmoz, remembering to also list yourself at relevant social bookmarking sites or join up to some of the numerous social networking sites.

Engage in some of the obvious and, readily available to you, non-internet activities such as adding your web address to your email signature, placing it on your business cards and stationery, promote your web site via traditional media outlets, donate a product to a local radio station contest, or get a decal put on the rear window of your car.

This article has only a short list of the types of strategies you need to put into action if you want your site found by your customers. Getting your business listed on page one of a Google search result is highly competitive and takes a lot of time, research and effort.

Croz is a talker and thinker. check out his website www.croz.com.au Also check out this website where Croz is helping a young lad earn one million dollars in one year www.thehappysecret.com

*Importance of good visibility in the search engines

2008-07-17T12:23:00.004+08:00

[Image] Like it or not, most people use search engines to find information on the web, and the search engine they use the most is Google. If your site cannot be found in the search engines, look what you may be missing out on:

* People who perform web searches follow up with an off-line action such as a visit to a store or a phone call at least 82% of the time. (TMP Directional Marketing)

* Of all in-store purchases made in key categories, 89% of them were made by people who had done research on the web prior to making their purchases. (BIGResearch)

Clearly, your business needs a web site that can be found in the search engines!

From The Secret to Search Success by Lauren Hobson

*Advantage of Internet Marketing

2008-07-16T14:07:00.004+08:00

[Image] Internet marketing has being growing from 2007 faster than other types of media because the burden of response and overall efficiency of Internet media is easier to track than the traditional offline media - through the use of web analytics, for example - Internet Marketing can offer a greater sense of accountability for advertisers.
The nature of the medium allows consumers to research and purchase of products and services at their own convenience. Therefore, enterprises have the advantage of appealing to the consumers in a medium that can quickly produce results.

Here is more of What is an Advantage of Internet Marketing and on Line Marketing? by Dr. Anuj Gupta

*Return on Marketing Investment From Social Media

2008-07-14T14:23:00.004+08:00

[Image] Aberdeen Group survey of over 360 companies shows ROI from Social Media. As the popularity of social media continues to change the way people interact with each other and with companies, The Aberdeen Group found that top performing organizations that are using Web 2.0 applications are getting better than usual Return on Marketing investment.
What do these companies see as the best technologies for Web 2.0 engagement?

Read on... The Business Implications of Social Media by Sally Falkow

*Tips from an internet marketer interview

2008-07-10T18:11:00.004+08:00

This video provides a few great tips to help you market your adsonvids page or website, on the internet. It is an interview done a year ago, however some of the advice still applies today. Particularly localizing and being relevant to search terms used by online visitors.

*Next Generation Mini-Site Strategies

2008-07-09T13:14:00.010+08:00

During this one-time-only event, Jim Edwards shared his all-new, (and most profitable) mini-site strategies that allow you to take ''The Shortcut'' and create huge windfalls online... with fast and easy little "mini" websites.
Properly applied, these techniques help you to set up an autopilot mini-site business that can bring you a never- ending flow of leads and customers. Also, this free video shows you exactly what it takes to set up an online business.
Watch it at Next Generation Mini-Site Strategies v2.0

Fortunately, Chris Zavadowski and Jim Edwards were able to record this totally sold-out webinar and get it posted online for you to watch and benefit.

Using the services provided by adsonvids.com.au your business will have a most profitable mini-site online, with your search engine optimization built in to the product.

*Internet Marketing Gurus

2008-07-07T15:29:00.007+08:00

[Image] After searching the web for information on Internet Marketing you eventually start to learn more and more and start to make sense of all the information that is out there, and you also get to know which Internet Marketers are worth listening to and which aren't.

One of my all time favorite resources in that area, is the Internet Marketing Experts Index from GuruDAQ.com (and they also have the Personal Development Guru Index).
GuruDAQ.com ranks Internet Marketing Gurus in a type of stock market format. Many people use this as a master list to make profitable contacts.

Speaking of profitable contacts ...allow the adsonvids.com.au crew to help you connect to businesses in your Perth locality.

*Sliced bread and other marketing delights

2008-07-03T21:11:00.012+08:00

In a world of too many options and too little time, our obvious choice is to just ignore the ordinary stuff. Marketing guru Seth Godin spells out why, when it comes to getting our attention, bad or bizarre ideas are more successful than boring ones.

You'll even find Seth Godin at Twitter ...more about Twitter in a later post. Meantime, watch the master at play in that community. You may even just simply join and check it out for yourself. You don't need to wait till I post about it here!

Reading Seth's blogs and books will give you many new ideas and a new way of thinking when it comes to creative ways of getting your adsonvids.com.au site URL out and about the internet.