Video Marketing

*Latest Borrell Associates report

2008-07-30T13:17:00.003+08:00

[Image] ...digesting the latest Borrell Associates report, “Online Promotions: The Big Shift,” but I think it’s safe to say that there are some surprising — and potentially controversial — predictions for local media. At the heart of the report is the forecast that online promotions — money that local companies spend to promote their own online initiatives, including public relations — “will nearly triple over the next five years to $22.8 billion, surpassing all other online advertising categories.” The report says “the inability of newspapers, magazines, radio and TV to prove return on advertising investment has led to a swing toward promotional spending.”

Read the rest of this great information at ‘Startling revelations’ in new Borrell report by Cory Bergman

*Create A Marketing and Advertising Video For Business

2008-07-23T14:11:00.007+08:00

[Image] Video is a great tool to build a personal relationship with your audience. Your visitors get a more true sense of how you might be in person. Using video to connect with your customers is so much more effective, because the average attention span of your web visitors can be measured in seconds.

If you watched 60 seconds of video and then tried work out how much text you would need to say exactly the same thing, then I think you’d be surprised at how much more of your message reaches your web visitors by way of a video, because it is never simply the words you speak. Video conveys your voice tone and body language also.

According to comScore, Americans watched 10 billion online videos, during the last month of 2007 alone. So many internet users are viewing online videos, yet still so few advertisers are actively engaged in reaching them. One example that I did find, of a well-crafted video marketing approach, can be seen at the adsonvids.com.au site. Businesses need these types of services, to support them with getting their message online and into their local markets.

You can create your own videos and put them out at the various video submission sites. It definitely puts you ahead of the game with regard Google rankings and being seen in the first page of customer online searches. However, there is more to effective video marketing than just slapping video content up on your web pages and dropping them into YouTube.

Here are your basic steps to creating your own online video. For each of these, you can do a Google search to find the best available tools.

The first step in making an online video is to get a video recording device that will allow for downloading the movie to your computer after shooting your film.

You're now ready to spend time on pre-production and planning. Remember to highlight a single-focus broadcast, keep it simple and avoid diluting your message.

Movie editing software allows you to preview and edit your videos on your computer. There are very cheap versions and there are those that allow for creating amazing effects. You will want formatting and compression tools to convert those AVI, WMV or MPEG files into lean, mean, bandwidth-friendly Streaming Flash videos (SWFs).

Next, search for players, software programs or web codes, allowing you to embed your videos at your own sites or blogs.

To truly get your message found and crawled by the search engines, you will need to submit your video at the many video submission sites e.g. YouTube, Google video, Yahoo video. Video upload time, at each site, depends on the speed of your internet connection. Various formats may be required too.

Like most businesses, the time it takes to learn about these things and to produce a video is better spent elsewhere, and therefore the task is best outsourced to an expert. To gain the respect of your potential clients, it is important to stand out as an expert with your video marketing campaign. You want to create original and high-quality content. First impressions do count.

Video will change the way people market products and services on the internet, even if currently, the internet is very much driven by text and still graphics. With new video publishing technology, that will change very quickly, because video has the power to touch people's emotions. Business marketers and advertisers, who learn to master it, will definitely have the edge.

Croz is a talker and thinker. check out his website www.croz.com.au Also check out this website where Croz is helping a young lad earn one million dollars in one year www.thehappysecret.com

*Using video to build trust in business

2008-07-17T11:40:00.004+08:00

[Image] Video? Gary Vaynerchuk is the poster child for demonstrating authenticity while building trust in his personal and business brand. Another great example overall would be what Ben Yoskowitz is doing at Standout Jobs. Learn from that.

Video and audio are great tools to build up an experience with your potential audience. It gives people a sense of how you might be in person. Even though you could edit the hell out of your media such that you’d still show up as polished and professional, it’s one more wall coming down between a “no” and a “yes.”

This is an excellent article with some brilliant online business marketing information, see Social Media Starter Moves for Freelancers by Chris Brogan

*How Many Google Searches Find You?

2008-07-16T12:44:00.005+08:00

[Image] Using video to connect with your customers makes so much sense, just watch 60 seconds of video and then work out how much text you would need to describe what you saw.
We are positioned at the front of a huge wave, and most people are in denial. Video on the internet is going to be huge whether you adopt it or not. This article will help you position yourself to take advantage of this revolution.

Read more of the article "Five Billion Searches Were Made on Google Last Month - How Many Found You?" by Ian Crossley

*The Viral Video Chart

2008-07-14T14:37:00.003+08:00

[Image] The Viral Video Chart is a site that basically collates info from YouTube and Google etc, plus loads and loads of blogs and social networky places to see which online videos people are talking about / viewing and posting the most. They count the number of times each video is linked and the number of times each video is embedded. From that they publish a list of the top 20 videos that generated the most buzz the previous day - which is a pretty good yardstick of what’s hot and what’s not on your interwebs.

Source: www.rubbishcorp.com

*Video advertising is finally ready to bloom

2008-07-10T16:30:00.005+08:00

[Image] December 2007, Americans watched 10 billion online videos, according to comScore... So many people are watching online videos, but so few advertisers are trying to reach them. So what gives? The problem for marketers is that the most popular video site, YouTube, is filled with user-generated content that is too edgy or unprofessional for brand advertising. Many online videos are too short for people to sit through “pre-roll” video ads that play before the content, and people don't like “overlay ads” that run during videos because they are intrusive. Another barrier for marketers is having to format ads differently for different video-sharing and media sites...

Despite all of these obstacles, there are signs that video advertising is finally ready to bloom

*Increased Use of Video-sharing Sites

2008-07-09T10:24:00.007+08:00

[Image] 48% of internet users have been to video-sharing sites such as YouTube and the daily traffic to such sites on a typical day has doubled in the past year. The basic findings in a national phone survey that ended in December show:
# 48% of internet users said they had ever visited a video-sharing site such as YouTube. A year ago, in December 2006, 33% of internet users said they had ever visited such sites. That represents growth of more than 45% year-to-year.
# 15% of respondents said they had used a video-sharing site "yesterday" - the day before they were contacted for our survey. A year ago, 8% had visited such a site "yesterday." Thus, on an average day, the number of users of video sites nearly doubled from the end of 2006 to the end of 2007.

Sourced from a memo written by Lee Rainie at PewInternet.org Online Activities & Pursuits. You can download the PDF Report of the findings at that web site too.
For your business, make greater use of this internet trend. Josh explains how you can do that, at this adsonvids.com.au introduction video

*Video Will Change Internet Marketing

2008-07-07T13:21:00.008+08:00

[Image] Make no mistake, video will change the way people market products and services on the Internet.
Today, the internet is a text and still graphics medium.
With new video publishing technology, that will change very quickly.
Because video has the power to touch people's emotions more than any other medium. Those marketers who learn to master it, will certainly have an edge.

Here are 5 Ways to Use Video to Sell More On the Internet by David Frey, to enhance the selling process.

*Internet Video Marketing - Get the Word Out to Your Audience Loud and Clear

2008-07-04T07:30:00.014+08:00

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With the advancement of technology and penetration of internet, people expect you to show them why they should do business with you and what sets you apart from your competitors. It is a cutting edge tool that makes your website stand out of the clatter and noise of your competitors.

Online video is one of the best venues to engage an audience - don't even think about excluding it! This new medium allows the video creator to communicate a message on multiple levels - via visual imagery, the spoken word, music and visual text.

Read the rest of Amaan's article about video marketing ...click here

Amaan Goyal is a SEO & SEM expert. He is the CEO & Founder of Greymindz LLC based in Arizona, providing affordable and innovative Search Engine Optimization, PPC and Web Designing solutions.Please visit us at http://www.greymindz.com

For businesses located in Perth, Western Australia you can't go past adsonvids.com.au to get your video in front of the audience.