SEO Search Engine Optimization

*Get better website visibility in Google

2008-07-30T15:34:00.005+08:00

Matt Cutts works for the quality group in Google, specializing in search engine optimization issues. He is well known in the SEO community for enforcing the Google Webmaster Guidelines and cracking down on link spam. Cutts also advised the public on how to get better website visibility in Google.

Matt Cutts answers Google questions: - Does Sitemaps depend on pageviews? - What are the top things to do in SEO? - How does Google decide to use a DMOZ snippet versus the description from a meta tag? - Should I use bold or strong tags? You will also enjoy the rest of Matt's video's at the same video site.

*Google's Core Ranking team

2008-07-17T12:41:00.008+08:00

[Image] Amit Singhal is a Google Fellow in charge of the ranking team at Google.
He's worked in the field of search for the past eighteen years and came to Google in 2000, working on Google ranking ever since.
The most common question he gets asked about Google's ranking is "how do you do it?"
Of course, there is a lot that goes into building a state-of-the-art ranking system like their's.

In this Introduction to Google Ranking, Amit shares the philosophies behind Google ranking.

*Building Bridges Between You And Your Customers

2008-07-16T21:18:00.007+08:00

[Image]

If you're serious about your site (and therefore, your business) being found by your target clients, that is, people most suited to your product and online visitors who are specifically seeking what you have to offer, then search engine optimization is something in which you need to take interest.
Or, you must find someone very good at getting your business to rank highly in the search engines, like adsonvids.com.au for example, to help you be seen online.

*Check PageRank, Backlinks, Indexed Pages, Rankings and more

2008-07-14T20:58:00.005+08:00

Find out how well your site is doing in popular search engines, social bookmarking and other site statistics. This fantastic resource was shared with me this week by Josh at adsonvids.com.au It is the best tool I've seen yet with regard knowing how your site is doing online. Everything at your fingertips in the one place.
Hop over to Xinureturns and check all the following information about your web site - Syndication, Validations, Social Bookmarks, Ranking, Backlinks, Indexed pages, Diagnosis, Domain, Screenshot
Plus there are personal hint with regard what you can do to improve your site's performance. I also love how, at the end of their Xinureturns credits page, they thank the bloggers!

*Search Engine Optimization for Dummies

2008-07-10T13:54:00.007+08:00

Now available in e-book form, Search Engine Optimization for Dummies is the most highly rated book on SEO, garnering praise from readers and reviewers alike. It simplifies the subject, clearly explaining how to improve a Web sites position in the major search engines - Google, Yahoo, and MSN - by using simple page-optimization techniques and by creating effective links to and within your site.

You can download the first two chapters for free (in .exe file format) at www.download.com, plus you can find out about updates to the book, and read all the chapter titles at www.peterkentconsulting.com I took a look at both and it looks very comprehensive in content. The download .exe is fun to use too!

*Google's Matt Cutts gives tips to small business owners

2008-07-09T13:56:00.008+08:00

Rodney Bartlett interviews Google's Matt Cutts at Pubcon 2007 in Las Vegas. Matt had some excellent tips for small business owners and answered a few great questions.

If you want the focus on having your business web site found by your local community and not use bandwidth on having your site found by everyone in the world (though that will happen too, as a natural consequence of video marketing), then use the services of adsonvids.com.au

*Search Engines Have Systems In Place

2008-07-07T15:07:00.009+08:00

[Image] Since the web is such a commercial place, with so many parties interested in ranking well for particular searches, the engines have learned that they cannot always rely on websites to be honest about their importance. Thus, the days when artificially stuffed meta tags and keyword-rich pages dominated search results (pre-1998) have vanished and given way to search engines that measure trust via links and content. The theory goes that if hundreds or thousands of other websites link to you, your site must be popular, and thus, have value.
Is that still the case....?

This piece about Information Search Engines Can Trust, came from the Beginner's Guide to Search Engine Optimization, which is a fully downloadable book from which you can glean many SEO tips and a huge bank of SEO knowledge.

Josh Williams and the team at adsonvids.com.au save you personally needing to dig too deeply into such information. Hop over to their site and watch Josh's video about the adsonvids solution to 'taking care of business'.

*Personal Touch Of Localized Search

2008-07-06T14:45:00.009+08:00

[Image] We are already experiencing localized search. However, the personal search has not yet been that very personal. Personalized search will provide more reputation for websites which can influence search engine performance based on more quality visits with low bounce rate. Websites will figure out new offline ways to create more personal affiliation with the site to influence personalized search.

Localized search will provide marketers with the ability to influence people on the move to purchase. That way, the localized search may also change if a consumer changes location.

Read the 13 Prophecies of Internet Marketing by Asif Anwar

You're going to absolutely love what adsonvids.com.au is up to in Perth, with this aspect of online business community and search.

*What Is Search Engine Optimization?

2008-07-01T09:40:00.012+08:00

[Image] I won't be taking anything for granted with regard your background knowledge of internet marketing, nor internet terminology.

This is why I'd begin this blog with a description of what SEO (Search Engine Marketing) is. This next piece of text is from Wikipedia, the free encyclopedia.

Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results for targeted keywords. Usually, the earlier a site is presented in the search results or the higher it "ranks", the more searchers will visit that site. SEO can also target different kinds of search, including image search, local search, and industry-specific vertical search engines. SEO can be approached in many ways, but the latest trend is Performance Based SEO.

Get yourself a linked page at adsonvids.com.au and you will never again be disappointed by the number of customers who will find you.