<?xml version="1.0" encoding="UTF-8" standalone="no"?><rss xmlns:atom="http://www.w3.org/2005/Atom" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:slash="http://purl.org/rss/1.0/modules/slash/" xmlns:sy="http://purl.org/rss/1.0/modules/syndication/" xmlns:wfw="http://wellformedweb.org/CommentAPI/" version="2.0">

<channel>
	<title>Stuart Bruce PR blog | The future of public relations in a digital age</title>
	<atom:link href="https://www.stuartbruce.biz/feed/" rel="self" type="application/rss+xml"/>
	<link>https://www.stuartbruce.biz</link>
	<description>Public relations, corporate communications, digital and social media - blogging since 2003.</description>
	<lastBuildDate>Sat, 04 Apr 2026 09:33:40 +0000</lastBuildDate>
	<language>en-GB</language>
	<sy:updatePeriod>
	hourly	</sy:updatePeriod>
	<sy:updateFrequency>
	1	</sy:updateFrequency>
	

<image>
	<url>https://i0.wp.com/www.stuartbruce.biz/wp-content/uploads/2022/03/cropped-PR-Futurist-favicon-512x512-1.png?fit=32%2C32&amp;ssl=1</url>
	<title>Stuart Bruce the PR Futurist</title>
	<link>https://www.stuartbruce.biz</link>
	<width>32</width>
	<height>32</height>
</image> 
<site xmlns="com-wordpress:feed-additions:1">97526163</site>	<item>
		<title>Corporate comms failing at AI adoption</title>
		<link>https://www.stuartbruce.biz/2026/04/corporate-comms-failing-at-ai-adoption/</link>
					<comments>https://www.stuartbruce.biz/2026/04/corporate-comms-failing-at-ai-adoption/#respond</comments>
		
		<dc:creator><![CDATA[Stuart Bruce]]></dc:creator>
		<pubDate>Sat, 04 Apr 2026 09:33:34 +0000</pubDate>
				<category><![CDATA[AI for PR]]></category>
		<category><![CDATA[corporate communications]]></category>
		<guid isPermaLink="false">https://www.stuartbruce.biz/?p=17943</guid>

					<description><![CDATA[The picture about AI painted by BCG&#8217;s latest research isn&#8217;t a pretty one for corporate affairs and communications leaders. Its blunt message is that while &#8230; ]]></description>
		
					<wfw:commentRss>https://www.stuartbruce.biz/2026/04/corporate-comms-failing-at-ai-adoption/feed/</wfw:commentRss>
			<slash:comments>0</slash:comments>
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">17943</post-id>	</item>
		<item>
		<title>The Guardian’s generative AI and journalism policy</title>
		<link>https://www.stuartbruce.biz/2026/03/the-guardians-generative-ai-and-journalism-policy/</link>
					<comments>https://www.stuartbruce.biz/2026/03/the-guardians-generative-ai-and-journalism-policy/#respond</comments>
		
		<dc:creator><![CDATA[Stuart Bruce]]></dc:creator>
		<pubDate>Thu, 05 Mar 2026 16:43:17 +0000</pubDate>
				<category><![CDATA[AI for PR]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[public relations]]></category>
		<guid isPermaLink="false">https://www.stuartbruce.biz/?p=17927</guid>

					<description><![CDATA[The Guardian has just updated its Editorial Code of Practice and Guidance (PDF) to address generative AI. On Tuesday I attended a roundtable discussion at &#8230; ]]></description>
		
					<wfw:commentRss>https://www.stuartbruce.biz/2026/03/the-guardians-generative-ai-and-journalism-policy/feed/</wfw:commentRss>
			<slash:comments>0</slash:comments>
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">17927</post-id>	</item>
		<item>
		<title>Gartner predicts PR budgets will increase 2x by 2027</title>
		<link>https://www.stuartbruce.biz/2026/02/gartner-predicts-pr-budgets-will-increase-2x-by-2027/</link>
		
		<dc:creator><![CDATA[Stuart Bruce]]></dc:creator>
		<pubDate>Thu, 19 Feb 2026 18:07:55 +0000</pubDate>
				<category><![CDATA[AI for PR]]></category>
		<category><![CDATA[corporate communications]]></category>
		<category><![CDATA[Crisis Communications]]></category>
		<category><![CDATA[Measurement and Evaluation]]></category>
		<category><![CDATA[public relations]]></category>
		<guid isPermaLink="false">https://www.stuartbruce.biz/?p=17911</guid>

					<description><![CDATA[Gartner predicts a two‑fold increase in PR and earned media budgets by 2027 as AI answer engines replace traditional search. Exciting news for the public &#8230; ]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">17911</post-id>	</item>
		<item>
		<title>Why don’t corporate communications and PR professionals understand ‘academic’?</title>
		<link>https://www.stuartbruce.biz/2026/02/why-dont-corporate-communications-and-pr-professionals-understand-academic/</link>
		
		<dc:creator><![CDATA[Stuart Bruce]]></dc:creator>
		<pubDate>Sun, 08 Feb 2026 10:25:38 +0000</pubDate>
				<category><![CDATA[corporate communications]]></category>
		<category><![CDATA[public relations]]></category>
		<guid isPermaLink="false">https://www.stuartbruce.biz/?p=17899</guid>

					<description><![CDATA[Too many corporate communications and public relations professionals don&#8217;t understand the value of &#8216;academic&#8217; is the argument presented by Stephen Waddington. He&#8217;s right. Indeed, academia &#8230; ]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">17899</post-id>	</item>
		<item>
		<title>Will 2026 be the year of corporate storytelling?</title>
		<link>https://www.stuartbruce.biz/2025/12/will-2026-be-the-year-of-corporate-storytelling/</link>
		
		<dc:creator><![CDATA[Stuart Bruce]]></dc:creator>
		<pubDate>Mon, 15 Dec 2025 11:49:01 +0000</pubDate>
				<category><![CDATA[AI for PR]]></category>
		<category><![CDATA[corporate communications]]></category>
		<category><![CDATA[public relations]]></category>
		<guid isPermaLink="false">https://www.stuartbruce.biz/?p=17882</guid>

					<description><![CDATA[Will corporate storytelling be the backbone of your communication strategy in 2026? This weekend, I listened to Sam Barcroft, the new group CEO of SWNS, &#8230; ]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">17882</post-id>	</item>
		<item>
		<title>Microsoft CCO Frank X. Shaw on using AI for corporate comms and crises</title>
		<link>https://www.stuartbruce.biz/2025/11/microsoft-cco-frank-x-shaw-on-using-ai-for-corporate-comms-and-crises/</link>
		
		<dc:creator><![CDATA[Stuart Bruce]]></dc:creator>
		<pubDate>Sun, 23 Nov 2025 14:32:38 +0000</pubDate>
				<category><![CDATA[AI for PR]]></category>
		<category><![CDATA[corporate communications]]></category>
		<category><![CDATA[Crisis Communications]]></category>
		<category><![CDATA[public relations]]></category>
		<guid isPermaLink="false">https://www.stuartbruce.biz/?p=17857</guid>

					<description><![CDATA[Microsoft CCO Frank X. Shaw did a fireside chat [full video] at the Wall Street Journal Leadship Institute CMO Council Summit where he explained in &#8230; ]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">17857</post-id>	</item>
		<item>
		<title>Is GEO essential for PR or is it all snake oil?</title>
		<link>https://www.stuartbruce.biz/2025/11/is-geo-essential-for-pr-or-is-it-all-snake-oil/</link>
		
		<dc:creator><![CDATA[Stuart Bruce]]></dc:creator>
		<pubDate>Thu, 13 Nov 2025 09:08:27 +0000</pubDate>
				<category><![CDATA[AI for PR]]></category>
		<category><![CDATA[public relations]]></category>
		<category><![CDATA[Research]]></category>
		<guid isPermaLink="false">https://www.stuartbruce.biz/?p=17839</guid>

					<description><![CDATA[GEO &#8211; generative engine optimisation &#8211; is everywhere at the moment. It&#8217;s sometimes called AEO, GAIO or other equally baffling letters. What it really means &#8230; ]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">17839</post-id>	</item>
		<item>
		<title>Copilot improvements to make it a personal companion</title>
		<link>https://www.stuartbruce.biz/2025/10/copilot-improvements-to-make-it-a-personal-companion/</link>
		
		<dc:creator><![CDATA[Stuart Bruce]]></dc:creator>
		<pubDate>Sun, 26 Oct 2025 20:00:35 +0000</pubDate>
				<category><![CDATA[public relations]]></category>
		<guid isPermaLink="false">https://www.stuartbruce.biz/?p=17818</guid>

					<description><![CDATA[Last week&#8217;s big AI announcement from Microsoft sees impressive new features rolled out in Copilot. Some immediately. It&#8217;s important to note this is the personal &#8230; ]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">17818</post-id>	</item>
		<item>
		<title>AI Growth Labs increase need for social licence for AI</title>
		<link>https://www.stuartbruce.biz/2025/10/ai-growth-labs-increase-need-for-social-licence-for-ai/</link>
		
		<dc:creator><![CDATA[Stuart Bruce]]></dc:creator>
		<pubDate>Wed, 22 Oct 2025 08:18:34 +0000</pubDate>
				<category><![CDATA[AI for PR]]></category>
		<category><![CDATA[corporate communications]]></category>
		<category><![CDATA[public relations]]></category>
		<guid isPermaLink="false">https://www.stuartbruce.biz/?p=17807</guid>

					<description><![CDATA[The UK government&#8217;s announcement of AI Growth Labs mean that it is more important than ever that communications professionals understand the need for social licence &#8230; ]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">17807</post-id>	</item>
		<item>
		<title>PRWeek and Boston University AI in PR survey</title>
		<link>https://www.stuartbruce.biz/2025/09/prweek-and-boston-university-ai-in-pr-survey/</link>
		
		<dc:creator><![CDATA[Stuart Bruce]]></dc:creator>
		<pubDate>Wed, 17 Sep 2025 16:11:27 +0000</pubDate>
				<category><![CDATA[AI for PR]]></category>
		<category><![CDATA[public relations]]></category>
		<guid isPermaLink="false">https://www.stuartbruce.biz/?p=17785</guid>

					<description><![CDATA[PRWeek claims its inaugural AI survey with Boston University provides the biggest insights into AI&#8217;s use in PR yet produced. However, the headline story is &#8230; ]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">17785</post-id>	</item>
	</channel>
</rss>