A Writer's Folder

Why Work Instructions Fail

2011-08-01T17:37:00.001+05:30

Most organizations fail when it comes to internal communications. They also fail miserably when it comes to work instructions. Some of the causes for this failure are; lack of clarity, follow-up information and resources.

Beyond these reasons, work instructions fail because the manager incorrectly assumes his direct reports understand the background, context and the importance of the task. Inevitably, the instruction fails to elicit the desired response.

Similarly, unilateral, top-down form of issuing work instructions generates a passive response from the workforce. Top down work instructions leave little room for the employees to think out of the box and develop their own solutions.

Unfortunately, giving clear work instructions is like walking on a wire. Give too much details then it appears as if the manager is monitoring or micro managing.

A clear and precise order not only ensures completion of the work and enhances the capabilities of both the employees' and the organization.

Effective Article Marketing Tips

2011-03-27T10:30:00.000+05:30

Article marketing is a marketing tool used by businesses and individuals to promote products, services, and ideas by writing and publishing articles related to their domain expertise. Generally, these articles are written by expert writers and published to attract a target audience.

Traditionally, businesses published these articles in the print media. However, with the advent of the Internet, both businesses and individuals have utilized its reach to publish articles and create a buzz around their products, services and ideas.

These articles are released for free distribution through article submission directories. Some of the well-written articles have been syndicated by other websites, which in turn increases the credibility of the author or the product in the marketplace. This directly or indirectly helps to attract new clients or customers.

Principles of Article Marketing:

For the past few years, Article Marketing has taken an entirely new connotation. It has been simplified and reduced to the process of getting an article published in as many websites as possible. Nonetheless, effective Article Marketing principles have remained the same.

Identify the target audience:

Identify the wants and needs of the target audience or customers and determine how they will relate to the product or service. This will help writing articles that will make the readers believe that the solution is unique to them and alleviate their pain. By writing articles that helps the target audience, the articles will get more readers. This will in turn make the article popular and motivate other websites to syndicate it.

Strike the right balance:

Article Marketing is about creating a need for a product, service or a solution. It is also about creating the need for customers to visit the original website. In addition, it is about creating the need for other websites to publish the article. So, an ideal article, should strike a balance between being generic and being specialized. If it is too generic, the targeted audience will not be benefited. If the article is too specialized and informative, then customers will have no need to visit the original website.

Similarly, a generic or highly specialized article will not suit the needs of other websites and in fact may clash with their objectives. Therefore, effective Article Marketing depends on striking the right balance.

Choose quality over quantity:

Article marketing is about writing quality articles. It is about writing and publishing articles that reflect the expertise and the quality of the product, service or a solution. So even at the cost of exposure, care should be taken to publish quality articles. Quality articles will make the target audience eager to learn more and make other websites eager to syndicate it.

Conclusion:

Article marketing is a critical component in online marketing A business or an individual should consider it a great opportunity to educate others and as an ideal platform to be considered as rainmakers. Getting the right exposure will ensure higher return on investments (ROI) which in turn validates the success of Article Marketing.

Content Development: Will artists stoop to conquer?

2010-07-13T07:42:00.002+05:30

Mark McGuiness believes artists are uniquely suited to succeed online as they are the original content creators. On the other hand, when it comes to content marketing, he believes they are weak.

Though there is merit in his argument, I do not buy it completely. Granted artists are the original content developers but who says they are weak in content marketing. A look at the fancy bids at auction houses is enough to make the assertion false.

Leaving the question of the marketing abilities of artists, I would like to focus on another question all together, that is their disdain for creating content on specification.

Let me explain further, one of the everyday tasks I handle as a content writer is writing for a directory website. As everyone in this line of work knows, it is the dreariest job imaginable. The specification goes as follows, write a 100 word introduction say for Bangkok International Exhibition Centre, with another 60 words on the location, meaning accessibility, neighboring landmarks etc.,

Now, I wonder, how many of these artists can do this day and day out and stoop to conquer?

This is not to say that I am superior to their content creation abilities, but this is an attempt to point out that creating online content is a different kind of beast.

Here other factors other than originality matters and hence I strongly believe that artists are by their very nature programmed to fail as they cannot subjugate their free spirit to succeed in the online world.

How does content curation differ from blogging

2010-07-08T06:00:00.002+05:30

Recently there has been a flurry of article promoting content curation.

As it is with anything to do with the Internet, the big names have lent their voice to the chorus. Some of them have gone so far to declare that the content curator’s job is the next big thing in social media jobs.

Well I tend to agree with them that readers need someone to curate and present content. However, where I join issue with them is their assumption that what they are promoting is new.

To understand what I am talking about, you have to understand what content curation is all about.

“Curation comes up when search stops working,” says author and NYU Professor Clay Shirky. But it’s more than a human-powered filter. “Curation comes up when people realize that it isn’t just about information seeking; it’s also about synchronizing a community.”

Does this definition appear similar to what you and I are doing nurture a community through blogging. Now blogging is nothing but curating content. Typically, most bloggers read, assimilate and link to content that they believe will be useful to their readers.

So where is the need to talk about content curation as if it is unique and why all this sudden interest in demarcating content curation and content aggregation?

A close look at the underlying message will reveal that they are not promoting content curation but the automation of content curation.

Now I leave it to you to wonder why these people are promoting it.

Does your content answer questions & concerns?

2010-07-07T06:00:00.000+05:30

Most of us (content writers) know that we write to draw in customers, net prospects and enable data capture.

We write gripping headlines and use the right keywords to sucker them in. Nevertheless, have we ever wondered whether the content satisfies the customer?

More importantly, have we ever wondered whether it answers his questions and addresses his concern?

Unfortunately, in our unceasing quest to write keyword rich content and attract the attention of the search engines, we have forgotten the reader. We have become so inwardly focused that our content fails to slake his thirst.

If we fail to engage him, then we are failing him and ourselves. For if, he finds our content useless then how will we engage him. If we fall short, then how are we going to make him open his wallet?

So stop the preoccupation with search engines and start writing for those who wash up on our shores. Slake their thirst first then everything else will take care of itself.

The Yahoo! Style Guide for Writing, Editing & Creating Web Content

2010-07-01T09:54:00.000+05:30

It is important that everyone understands what you write, edit or create.

More so, when you are writing or editing content for the Internet.

That is because, what you write, is read across the world by people who are from different cultures.

By people, whose understanding of words and phrases differ from your understanding.

In fact, a deftly crafted sentence or a delicately turned phrase will remain unappreciated, if it is meaningless to a person reading in U.S.

Worse, it could be misunderstood and cause irreparable damage to your product or your company’s reputation.

To prevent such misunderstandings and to maintain a consistent language, major publications have their own Style Guides.

However, these Style Guides sometimes fail as guides for Creating Web Content.

They fail because they are offshoots of the traditional media, namely newspapers and because they have no idea what constitutes writing on the web.

So what are you supposed to do? How are we supposed to write content that has a universal appeal?

The "The Yahoo! Style Guide" addresses this problem.

Yahoo! The Internet content giant knows more than a thing or two about creating content.

They have simply distilled all they have learnt from writing and creating content for the last 15 years and come out with a very comprehensive Style Guide.

The vastness of their experience makes the Yahoo! Style Guide “the ultimate sourcebook for writing, editing and creating content for the digital world”.

Order your copy of The Yahoo! Style Guide: The Ultimate Sourcebook for Writing, Editing, and Creating Content for the Digital World now and make your content universally understood.

As the web is constantly evolving, Yahoo! has created a support website to keep their Style Guide relevant and updated.

How to make reading a part of your child’s life.

2010-06-28T02:52:00.008+05:30

Every parent knows the value of cultivating the habit of reading; however, most of us, despite our best efforts, have seen our attempts at making our children develop the habit of reading fail.

For example, I have taken my daughter along to the local library and deliberately left her to her devices. Invariably, she gravitates to the comics section and comes back with a handful of comics.

Though this is not desired result, I always encouraged her in the belief that she will grow out of this. Unfortunately,
despite my best attempts to wean her away and make her to read something more than comics, I failed.

You can look at my experience in two ways. Like me, you can be happy that she is reading something or dissatisfied with the result of my feeble attempts.

Leaving aside, my small success in getting my daughter read, I chanced upon this article in the ‘American Profile’, as I looked for proven ways to make reading a part of my child’s life

According to it, this is how you get your children hooked on books:

Talk with your children:

Talking about everything and anything that you see and do helps children build vocabulary and language skills.

Be a reading role model:

Make reading material accessible, and let kids see you enjoy reading.

Read to your child for 10 to 15 minutes a day:

Let them choose what they want to read

Hook them on a series:

A book series can keep children engaged and engrossed. They are available for every age group.

Reward your child with reading time:

Some kids will do anything to stay up a few minutes longer at night.

Try technology.

Many books, authors and publishers offer online activities such as games involving the main characters or ways to connect with other fans.

I am sure that we all have at one point or another tried and failed in using some of the variants of the tips given above. However, we should not stop, for each book is a universe on its own and as a parent, it is our duty to introduce our children to as many new ones as possible.

P.S:

Dear Reader, if you were successful in inculcating the reading habit in your children, please mention them in the comments section, so other like me can benefit.

The strategy behind giving good content away

2010-06-25T10:55:00.001+05:30

Those of us in content writing often give good content away. To outsiders it may appear a certifiably insane act; however, a careful examination will reveal that it is an excellent content marketing strategy.

So why do we give good content away?

The foremost reason and to me the only reason is to create a sense that there is more where it comes from.

Beyond this simple altruistic reason :), giving good content away helps us to:

Attract the attention of our target audience.
Give them a taste of our skills.
Build a relationship with our prospective clients.
Build a community and promote our services.
Influence and get them to engage our services.

That is why we content writers give away content we slaved many hours to write and publish.

IBM wants to hire me, why?

2010-06-23T13:43:00.001+05:30

The day before yesterday, Monday to be exact, I got a call from a Delhi based consultancy, wanting to know whether I would like to work for IBM, Bangalore.

I declined, (Guys! I am not making this up) for 2 reasons.

I am a full-time employee. IBM was offering a 3 months project.
I have no inclination to uproot myself from Chennai.

Obviously, this got me wondering why a MNC was seeking part-time employers. I concluded that it was grunt work and they did not want their expensive talents doing inconsequential jobs.

Having arrived at this conclusion, I spent no further time on it until I came across Why Big Companies Hire Freelancers today.

According to Elance , big companies hire freelancers because:

They are slammed.
The idea/strategy was pitched and included your services.
They are stuck.
The internal team lacks a specific specialty.
Politics prevent internal allocations.
Accountability. We just get things done.

Now this is five more than what I thought and leads me to ask you dear reader, why do you think big companies hire part-timers/freelancers?

Link Building with TextLinkAds

2010-06-15T10:46:00.006+05:30

The importance of inbound links can never be over emphasised. It is in fact one of the top factors that helps your website achieve top rankings in natural search engine rankings.

Getting quality inbound links is however tough and requires you to put in enormous energy into building relationships with other websites. All the same, relationship building requires you to have quality content that will drive other webmasters to link with you.

However, what if you do not have the time to nurture relationships and get quality inbound links? What if your project is so pressing that you would like to pay but are still unsure whether by the links are worthwhile?

Inc, TLA for short, addresses this problem. At its core TLA is a marketplace for advertisers and publishers to purchase advertisement space off publisher’s websites. How does TextLinkAds differ from other advertising options? TextLinkAds differs from other advertising options on the market. TextLinkAds is a hybrid between organic link buying and an advertising selling service. The links which are bought via TextLinkAds are similar to organic links, and if used correctly it can help your website improve in organic search engine rankings on Yahoo, Google, Bing and most other major search engines. TextLinksAds are unique because they are static html links with no redirect or tracking on them. This means the ads can send targeted traffic and help your link popularity which is a top factor in search engine rankings. The ads are bought and sold for a flat price for a 30 day period independent of the number of clicks or impressions they receive during that period. In short buying and selling text-links through TLA is beneficial for SEO, attracting targeted traffic and also benefit the publishers financially. What does TextLinksAds offer Advertisers? Advertisers can come to TLA and off thousands of unique niche sites and manage their ad buy under one roof. Does TLA offer anything special for Publishers? TextLinkAds offers the ability for you to list ad space available and reach thousands of potential advertisers that you can sell ad space to without having to deal with: billing, ad placement, edits, etc. Publishers simply have to install an ad script and most of their work is done outside of receiving a monthly payment via PayPal or check. To put it simply, TextLinkAds provides the dual benefit of targeted traffic and increased rankings and guarantees an increase in targeted traffic, wider exposure and increase in organic search engine rankings for your website owner. In addition, TextLinkAds provides a website owner an option to below the fold inventory and earn money online. So sign up with TextLinkAds now and get reap the benefits of link building with high traffic websites.

Paypal Merchant Services the best Payment Solution for Business

2010-06-14T19:56:00.003+05:30

If you are doing business across the world with customers you have never seen, then Paypal Merchant Services is the best Payment Solution for Business.

It is not only safer but it is also one of the easiest ways to receive payments from customers around the world.

Paypal Merchant Services is a multi-currency account for online transactions and for e-commerce websites, it provides the simplest form of integration and provides a safe payment gateway for online shoppers.

A Paypal Account can process Visa, MasterCard, & More and in case you are already, accepting credit cards on your website add Paypal Express Checkout to your website and boost your sales by giving customers even more ways to pay.

PayPal has 2 online payment processes:

1) Website Payments Standard

Easy set-up, no credit application required
Buyers enter credit card information on secure PayPal pages and immediately return to your site
Add payment buttons with simple HTML, or use a PayPal-ready shopping cart
Free Setup
No monthly fees
Transaction fees: 1.9% – 2.9% + $0.30 USD

2) Website Payments Pro

Advanced payment processing for established merchants
Buyers enter credit card information and payments are processed directly on your site
Use a PayPal-ready shopping cart or your web developer can customize integration using APIs
Includes Virtual Terminal – accept payments for orders taken via phone, fax, and mail
Free Setup
$30/month
Transaction fees: 2.2% – 2.9% + $0.30 USD

PayPal has an invoicing tool that sends detailed business invoices in minutes and helps a online business to invoice efficiently.

PayPal Invoicing lets you easily send professional business invoices via email. You can:

Send an invoice for goods or services
Provide detailed line items by specifying quantity, unit price, item description, shipping details, tax, and currency
Generate automatically calculated totals
Create invoices quickly
Simply fill out the invoice, review, and send
Save up to 10 invoices as templates for future use
Use PayPal's Invoicing Templates to prefill invoice fields
Get paid faster

The more quickly customers can review line items and totals on your invoice; the faster you will be able to close the transaction - and receive your money.

Get started now:

Save on credit card processing, for when you signup for PayPal, you can start accepting credit card payments instantly. As the world's number one online payment service, PayPal is the fastest way to open your doors to over 150 million member accounts worldwide. Best of all, it is completely free to sign up! To sign up or learn more, click here:

Create a Business Account to accept payments and start making money online.

2010 FIFA World Cup- My Obligatory Piece

2010-06-13T17:52:00.003+05:30

I started this blog ‘A Writer’s Folder’ to write what I please and when it pleases me to do so, a luxury denied to me in my professional capacity as a ‘content writer’.

In addition to the desire for freedom, I started this blog to experiment with all forms of writing. However, within just a few days of starting this blog, I find myself compelled to write about the ongoing 2010 FIFA World Cup.

Mind you, I love ‘the beautiful game’, but thought that I should give it a pass as I do not want to end up reporting only the progress of my favourite team, Brazil. There is another reason behind my reluctance,
that at least on this blog I should avoid following the trend and write on popular subjects to draw in readers.

Well, here I am writing a piece albeit a very short one on the 2010 FIFA World Cup and I hold Maradona responsible for breaking my lofty vows.

If you are wondering what I am talking about, then let me explain. It appears to me that Maradona has hijacked the 2010 World Cup. Particularly yesterday, when Argentina was playing S.Korea, the TV cameras were obsessively focussed on him.

On top of it, even the venerable Guardian is unable to desist from slanting the news and give it a Maradona flavour. I think this kind of obsession is unhealthy and the man Maradona is undeserving of this attention and adulation.

I strongly believe that though gifted, Maradona is an unethical and pompous ass. If you doubt my statement then describing a blatant foul and elevating it and himself beyond mortals by calling it, the ‘hand of God’ is I believe a true reflection of my observation.

What do you believe; does he deserve so much attention and adulation?

Drop Shipping: An ideal e-commerce solution for new comers to online retailing

2010-06-09T18:57:00.004+05:30

Drop Shipping is the ideal e-commerce solution for a fledgling online retailer. It provides him the leeway to not only learn online retailing first hand, but also shows him how to profit from it.

Most new comers are excellent at marketing their online business. However, they lack the ability to forecast the products or brands that will sell on their website.

This puts their e-commerce business in a precarious position of either

being overstocked or perilously under stocked. By being overstocked, they are risk being suffocated by negative cash flow. By being under stocked, they lose hard-earned customers forever because of their inability to fill the orders.

This is where drop shipping can prove to be the best e-commerce solution for a new comer to online business. Drop Shipping is beneficial because an e-tailer is free of the problem of maintaining the right inventory and does not have to maintain any stocks.

Instead, drop shipping helps him to “transfer customer orders or shipment details to either the manufacturers or a wholesaler, who then ships the goods directly to the customer” (From Wikipedia, the free encyclopaedia). The retailer obviously pockets the difference as his margin.

Drop Shipping is also a boon to online shoppers as online businesses can now provide a wider variety of options, namely more brands, better prices and additional shipping and packaging options.

By not having any unsold inventory, an e-tailer will always have a positive cash flow and all he has to do right now is to generate leads.

However, generating leads is not enough. He will have to sing-up with the right drop shipping company like Drop Ship Access.

How can Drop Ship Access help make money online?

Drop Ship Access makes it easy to make money online by helping find wholesale products to sell.
They free an online retailer from piling up a huge inventory by shipping the products directly to their customers.
In fact, they provide easy access to over 1,000,000 brand name products at wholesale prices – an inventory even a major e-commerce business will struggle to match. Some of the product categories are the ever-popular computers, consumer electronics, sports, music, movies and much more.
By joining Drop Ship Access, a new e-tailer is let into the inside trade secrets that will provide all the necessary inputs and make an experienced online retailer.
Importantly, online retailers can create their own product watch list and use the watch list to monitor products and their prices. It will also enable them to locate an item after a sale.
Drop Ship Access also provides an Ebay Listing – a service that allows direct listing of a product available with Drop Ship Access on Ebay.

Getting started with Drop Ship Access is easy:

Step 1: Create a Drop Ship Access account
Step 2: Browse through the product catalog and add products to website, auctions, and/or store.
Step 3: Make the sale and collect payment from the customer.
Step 4: Place the order with Drop Ship Access, which will ship it to the customer directly. Your profit is the retail price you sold for minus the wholesale cost.
Step 5: Repeat process and build a highly successful online business.

One other feature that makes Drop Ship Access the best Drop Shipping Company is the fact that they reduce the risk a new online business faces by collecting their payment after an e-tailer has collected his.

This effectively reduces the business risk to zero. In addition, they allow re-listing of the product or list other products.

In short, Drop Ship Access can help a new comer to online retailing by helping him to sell just on eBay or develop a business by selling on his own e-commerce website.

So, if it was the fear of maintaining inventory or the worry of shipping products or worse, the inability to identify the right products was stopping you from starting your own line business today, then you can put it to rest.

Sign-Up with Drop Ship Access and boldly Start your own online business today!

Making Content Compelling

2010-06-07T14:13:00.009+05:30

It is a well-known fact that people scan and do not read on the Internet. They scan for information that relates to their current search or need and continue to read it if they find the content compelling.

This presents an interesting challenge to a content writer, because
in other forms of the media, be it a magazine, product brochures, books, newspapers, etc., the reader has made an investment or has an incentive to read through completely.

Whereas when they are reading on the Internet, there is no incentive or investments for them to stay on until the end. Hence, they can afford to be casual and flit like a butterfly from one web page to another.

So how does a content writer make these flighty butterflies, circle around his content and keep them coming back for more and more?

For that reason here are some guidelines on creating content that is highly readable, engaging, gets links and ranks highly on SERP’s.

Well written.
Concise & Accurate
Provide ‘value’ to the reader.
Provides insight or perspective.
Creates an impulse to change or act.
Reflects knowledge & experience. (Wisdom? :))
Leaves a lasting impression
Directed at the reader.
Resonate within the reader at an individual level.
Creates an impulse to share.

Compelling content is content that goads people to change, either their status or their particular frame of mind and when used commercially, content should drive people to take a desirable action.

To achieve this end, a content writer has to keep his sentences short and simple and use a language that is close to his audience.

Medical Footwear Solves Foot Problems

2010-05-31T07:07:00.000+05:30

No one who knows how important it is to look after his or her feet will regard footwear that affords maximum comfort as an unnecessary luxury. Because when your feet feel good, your body feels good and well-designed footwear reduces
the tiredness and stress caused by hours standing or walking on the feet.

However, most lifestyle footwear fail to afford the comfort and ease of use that medical footwear or specially designed footwear gives.

Both men and women use this specially designed footwear to reduce pain and discomfort brought on by the use of regular footwear. It offers an ease of use that is missing from the regular lifestyle footwear.

For example, there is specially designed footwear like nursing shoes, occupational footwear, working shoes, operating theater clogs, slip-on, etc, used by hospital staff in the course of their work.

Similarly, people with ailments like diabetes, skin diseases, and even those who need post operative care use medical footwear.

Clinical epidemiology studies have underlined the importance of medical footwear. In fact, one such study suggests that a minor traumatic event, often footwear-related, and lower limb ulcers preceded the majority of lower limb amputations in diabetics.

Medical footwear keep feet fresh, offer an ideal heel elevation, and have an orthopedic insole that prevents fatigue and relives the strain on the muscles and the bones that leads to the feet.

Tiny shock-absorbing air bubbles fill the foot-bed, the part that is between the insole and the outer sole/heel, of simple and straightforward medical footwear. This technology reduces the impact on the foot bones and the wearer derives the same comfort, as walking on a cushion of air.

Barring some of the special purpose footwear, most specially designed footwear appears similar to other day-to-day wear. In fact medical footwear manufacturers have the whole gamut of models like work shoes, lace up shoes, slip on shoes, white shoe, black shoes, wide fit shoes, slip on boots, lace up boots in their product range.

Ideal footwear minimizes impact to the foot bones and helps reduce fatigue. At the same time, it should provide lots of room around the toes for natural comfort and maximum ventilation.

To put it simply, medical footwear will take care of simple foot problems and afford relief to those suffering major foot problems in conjunction with diabetes etc.,

However, remember to consult an orthopedic as using medical footwear requires the same care as taking medications and an ill- advised one might aggravate foot problems further.

Privacy Policy

2010-05-30T11:08:00.001+05:30

The primary purpose of ‘A Writer’s Folder’ is to keep you informed and entertained. We intend providing the ordinary reader with updates and related news. Hence, we have no direct interest in gathering information regarding the readers.

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