tag:blogger.com,1999:blog-5573425206820310858Thu, 14 Feb 2019 11:19:31 +0000FacebookSocial mediaBusinessMarketingTwitterretailGoogleConsumerBrandAaramShopMarketing and AdvertisingMobile deviceSocial networkFMCG CPG BrandsAdvertisingSmartphoneOnline shoppingFMCGCustomerPinterestYouTubeIndiaMobile CommerceMobile phoneSocial commerceAdvertising and MarketingFMCG CPG BrandsLinkedIntrendsOnline and offlineCPGFast moving consumer goodsCustomer ServiceIPhoneInternet MarketingMobile MarketingBusiness and EconomyMobileShoppingCPG trendsGrocery storeqr codeRetail TradeUnited StatesConsumer behaviourCPG e-commerceConsumer ResearchEconsultancyOnline CommunitiessearchTelevisioniPadElectronic commerceMobile advertisingSocial marketingDigital marketingWeb search engineecommerceAaram ShopSearch engine optimizationBrick and mortarShowroomingComScoreCouponInstagramMobile ComputingEmail marketingOnline advertisingAndroidGoogle+digital marketing.Mobile WebPrivate labelmobile apps.Consumer behaviorSocial 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trendsmenmicrositemiramarmobielmobile firstmobile ad networkmobile advertising trendsmobile advertising'mobile apps. mobile sitemobile clicksmobile consumermobile conversionsmobile influencemobile metrixmobile nativemobile paymobile paymentsmobile plamobile researchmobile search volumemobile usersmobile videomobile walletmobile wallet marketingmobile websitemodern retailmomsmother's recipemothers daymountain dewmsnmulti taskingmymapnative adsnaturalnegative reviewsnew brandsnew plantsnoodlesomnichannelonline 2 offlineonline adsonline channelonline commonline discountsonline retailersonline reviewsonline searchonline shopingonline video adsonline vz offlineoohoptimisationoreaorganicorganic reachorganic search'p&gpaidpaid searchpath of purchasepepersonal datapick at storeplatformpoint of market entrypostcard-flyer-designprpredictionspremium servicesprice riseprintprint adsproduct recommendationsproduct sampling. brand promotionprofileproximity marketingpush notificationsqr codesqualityquality focusqueueraymondreachready to cookready to eatreal voloreatilersreferrealsreintroduceremarkietngretail sectorretail trendsretailsretargettingroohafzaross dawsonsampling case studysavingssearch performancesearch warsearsh engineserviceshshareabilityshoppableshopper centric approachshoppers like online grocery shhoppingshopping campaignsshrinksmart phonesmartphonessnackssocial advertsocial advertiserssocial communicationsocial localsocial medaisocial media trackingsocial sitesocial spendsocilsocila mediasponsered storiesstreamingsubscriptionsuper spenderst-commercetablet userstahootechnodummythums uptracktrial producttropicanatryvertisingtweettwitwitter adtwitterruiultra blendsultra douxuniliverurbanurbanisationusageusage trendsuser interfaceusersux checklistvalueathome vouchersvideo advertisersvideo marketingvideo trendsvijayvirtual moneyvirtual shoppingvisual webwarwearable techweb experiencewebsite optimizationwifiyounger consumersAaramShopPRO is for professionals engaged in businesses of brands in the FMCG / CPG categories and wish to know about best practices in digital marketing, including, social, mobile, retail, web and hybrid.http://www.aaramshoppro.com/noreply@blogger.com (Vijay Singh)Blogger3863125tag:blogger.com,1999:blog-5573425206820310858.post-2727231231106285968Thu, 27 Apr 2017 05:27:00 +00002017-04-27T11:42:13.184+05:30AaramCouponsAaramShopAaramTrialsconsumer marketingCustomer Engagementfmcg samplingGT samplingPrice of sampleproduct sampling. brand promotionsampling Trial generation through sampling is a widely employed strategy in FMCG industry. Though numerous factors contribute to the success of your sampling campaigns, have you ever wondered whether customers pay any attention to the MRP or perceived price of such free samples or in other words, is there a correlation between the sample price and the performance of a sampling initiative? We http://www.aaramshoppro.com/2017/04/attention-brand-managers-is-there-price.htmlnoreply@blogger.com (Anonymous)16tag:blogger.com,1999:blog-5573425206820310858.post-368073434871800633Wed, 15 Mar 2017 07:26:00 +00002017-03-18T11:35:41.301+05:30AaramShopbrand promotionsgeneral trade marketingin-store promotions. unorganised retail promotionssamplingtrials Indian retail is vastly classified as organized or modern retail and the unorganized Kirana or neighbourhood stores. Though the penetration of modern retail has increased manifold in the past few years, the Mom 'n' Pop stores remain unfazed, serving their loyal customers with the same grace. These neighbourhood stores provide an unmatched opportunity for FMCG Brands to extensively engage withhttp://www.aaramshoppro.com/2017/03/indianretail-is-vastly-classified-as.htmlnoreply@blogger.com (Anonymous)24tag:blogger.com,1999:blog-5573425206820310858.post-5251059467907438940Thu, 09 Mar 2017 02:30:00 +00002017-03-09T08:00:14.668+05:30AaramShopcouponsDigital couponsFMCG CPG BrandsFSI Shoppers are showing increasing preference for digital promotions, says a new study. Analysis of 2016 coupon activity by Inmar reveals an ongoing “promotional transposition” with paperless, digital coupons beginning to overtake traditional paper coupons in popularity. Inmar's analysis shows that, among the more than 2.2 billion coupons redeemed by shoppers last year, the share of redemption http://www.aaramshoppro.com/2017/03/shoppers-are-migrating-to-digital.htmlnoreply@blogger.com (riteshrajgupta)20tag:blogger.com,1999:blog-5573425206820310858.post-2597677944956392876Wed, 08 Mar 2017 10:23:00 +00002017-03-08T15:53:09.474+05:30AaramShopcase studychocolate chyawanprashDaburFMCGsampling case study Dabur launched a tastier version of its popular Chyawanprash which was targeted at kids. This Chocolate Chyawanprash was aimed at kid between the age of 5 to 15 years.  AaramShop devised a custom AaramTrials program for this product using its network of general trade outlets across 3 cities. Digital coupons were pushed across the catchment areas of these retailers and free trial pack http://www.aaramshoppro.com/2017/03/how-top-brand-activated-aaramtrials-to.htmlnoreply@blogger.com (riteshrajgupta)3tag:blogger.com,1999:blog-5573425206820310858.post-1254345639464210735Fri, 03 Mar 2017 05:28:00 +00002017-03-03T10:58:34.473+05:30AaramoncallAaramShopbrand promotionsfmcg promotions Do you know nearly 50% of grocery shoppers do not visit stores and rather prefer shopping on phone? Are your brand Strategies robust enough to reach out to this segment of shoppers? Try our innovative home order interception tool "AaramOnCall" to reach out to grocery shoppers placing phone orders and provide your Brand the last minute visibility. AaramOnCall is designed upon the http://www.aaramshoppro.com/2017/03/home-order-interception-tool.htmlnoreply@blogger.com (Anonymous)78tag:blogger.com,1999:blog-5573425206820310858.post-5682710500736851947Thu, 19 Jan 2017 08:22:00 +00002017-01-19T13:52:53.933+05:30aaram offersaaramonAaramShopaaramshop couponsCouponFMCG CPG Brands AaramShop has introduced a new tool for its partner merchants on their mobile app - AaramOn. The app now enables the merchants to publish multiple forms of store coupons directly to their customers and then get the customers to redeem them at all the touch points - app, web-store or in-store.  Here is a video to example how the merchants can use the feature.  http://www.aaramshoppro.com/2017/01/now-store-coupons-enabled-on-aaramon.htmlnoreply@blogger.com (Vijay Singh)9tag:blogger.com,1999:blog-5573425206820310858.post-4056077545507411192Wed, 21 Dec 2016 06:24:00 +00002016-12-21T12:11:41.557+05:30aaram trailsAaramShopFMCG CPG BrandsIndiapoint of market entrysampling CPG/FMCG Brands rely on product sampling as part of their marketing mix for decades. Many Brand Marketers have tried different approaches including sampling at MT outlets, Malls and even digital sampling. Traditional product sampling methods have always been a chosen method of getting product into the hands of consumers. However there are many challenges like who is actually getting the http://www.aaramshoppro.com/2016/12/fmcg-product-sampling-traditional.htmlnoreply@blogger.com (riteshrajgupta)6tag:blogger.com,1999:blog-5573425206820310858.post-6759121216085021905Mon, 28 Nov 2016 08:54:00 +00002016-11-28T14:24:37.761+05:30 http://www.aaramshoppro.com/2016/11/sample-your-product-with-aaramtrials.htmlnoreply@blogger.com (Anonymous)2tag:blogger.com,1999:blog-5573425206820310858.post-3399958926553449755Mon, 05 Sep 2016 17:00:00 +00002016-09-05T22:30:52.166+05:30AaramShopaaramshop couponsDigital couponsdigital promotionsFMCG CPG Brands The most difficult aspect of meeting consumer expectations today is, frankly, understanding exactly what they are. Between channel blur, the acceleration of e-commerce and the growing dominance of digital, it is becoming increasingly difficult for CPGs to delineate how best to communicate with consumers, and deliver to them the shopping experience they want – particularly as it relates to http://www.aaramshoppro.com/2016/09/recognizing-opportunity-gap-for-cpg.htmlnoreply@blogger.com (riteshrajgupta)2tag:blogger.com,1999:blog-5573425206820310858.post-4983110014264561885Sat, 13 Aug 2016 05:30:00 +00002016-12-21T11:55:48.951+05:302016AaramShopCPG BrandsFMCGGSTHindustan Unilevertrends It is too early to say what the precise impact will be, we have to see what the rate is going to be. It will certainly bring about a level playing field and that is something which we are extremely pleased about. The second important benefit will be that industry will have an opportunity to become far more efficient than ever before. This too augurs very well for the industry. We are http://www.aaramshoppro.com/2016/08/gst-will-help-industry-in-becoming-more.htmlnoreply@blogger.com (Anonymous)1tag:blogger.com,1999:blog-5573425206820310858.post-2110768371590538584Fri, 12 Aug 2016 11:30:00 +00002016-12-21T11:56:21.324+05:302016AaramShopcolateCPG BrandsFMCGherbalHULIndiapatanjaliToothpaste In a development that may prove India's growing penchant for herbal and ayurvedic products, homegrown companies such as Dabur and Patanjali have robbed market share from top MNCs such as Colgate and Hindustan Unilever (HUL) in the toothpaste category. This has prompted some of the larger players to launch 'natural' products and price them competitively. Till now, it was only Haridwar-basedhttp://www.aaramshoppro.com/2016/08/herbal-toothpaste-robs-mncs-shine.htmlnoreply@blogger.com (Anonymous)2tag:blogger.com,1999:blog-5573425206820310858.post-3463493011433872477Fri, 12 Aug 2016 09:28:00 +00002016-12-21T11:56:59.412+05:302016AaramShopBritannia IndustriesCPG BrandsFMCGindia fmcg trends Britannia is increasing its distribution centres across the country and working on newer products to offset a sluggish demand in the consumer sector which it believes will continue for the rest of the year. The maker of Good Day and Bourbon biscuits said it added 60,000 direct distribution outlets in the last three months, more in the north Indian states were it has a weaker presence http://www.aaramshoppro.com/2016/08/britannia-focuses-on-distribution.htmlnoreply@blogger.com (Anonymous)0tag:blogger.com,1999:blog-5573425206820310858.post-300484439090198764Tue, 09 Aug 2016 09:30:00 +00002016-12-21T11:57:57.387+05:302016AaramShopCPG BrandsFMCGIndiasampling Product sampling is hardly a new concept in marketing but the process still strains many companies that attempt it. Food products and cosmetics brands have long been icons of sampling but in a time-starved world they are striving hard to find new ways to execute their plans. While the more traditional in-store customer and indirect distributor sampling still prevail, creativity has entered the http://www.aaramshoppro.com/2016/08/sampling-in-time-starved-world.htmlnoreply@blogger.com (Anonymous)0tag:blogger.com,1999:blog-5573425206820310858.post-5704134099473516196Tue, 09 Aug 2016 07:30:00 +00002016-08-09T13:00:11.846+05:30AaramShopCavinKareCPG BrandsFMCGherbalShampoo FMCG conglomerate CavinKare on Wednesday announced the national foray of the shampoo variant of the herbal hair care brand, Karthika.C K Ranganathan, chairman & MD, CavinKare, said: "The national foray of Karthika Shampoo comes at the right juncture with the herbal products market posing a positive outlook for the coming years.  With an increase in the penetration level for herbal products http://www.aaramshoppro.com/2016/08/cavinkare-announces-national-foray-of.htmlnoreply@blogger.com (Anonymous)0tag:blogger.com,1999:blog-5573425206820310858.post-6987611699560257126Tue, 09 Aug 2016 05:23:00 +00002016-12-21T11:57:25.498+05:30AaramShopColgate PalmoliveCPG BrandsFMCGpatanjaliToothpaste Call it the Ramdev effect. Almost 80 years after Colgate-Palmolive entered the country, the oral care giant is launching an India-focused brand as Patanjali Ayurved threatens to upend the established order in fast-moving consumer goods.   Cibaca Vedshakti seems to be aimed squarely at the Baba Ramdev led Patanjali, which has challenged the multinational's dominance in the segment with its http://www.aaramshoppro.com/2016/08/colgate-to-battle-patanjalis-dant-kanti.htmlnoreply@blogger.com (Anonymous)2tag:blogger.com,1999:blog-5573425206820310858.post-7973232253303662576Sat, 30 Jul 2016 13:30:00 +00002016-07-30T19:00:05.798+05:30AaramShopFMCG CPG Brandsonline grocery shoppingsogs 2016State of Online Grocery Shopping Today we are looking at what women are most likely to buy when they buy Cereals & Breakfast products listed at aaramshop Path of Purchase: Breakfast & Cereals Keep watching this blog for more such updates. If you have any specific query or looking for more information please write to us. http://www.aaramshoppro.com/2016/07/sogs-2016-what-shoppers-buy-when-they.htmlnoreply@blogger.com (riteshrajgupta)1tag:blogger.com,1999:blog-5573425206820310858.post-5812152875903751658Sat, 30 Jul 2016 08:58:00 +00002016-07-30T14:28:05.544+05:30aaramoffersAaramShopaaramshop couponsAdvertising and MarketingFMCG CPG Brands http://www.aaramshoppro.com/2016/07/aaramcoupon-infographic.htmlnoreply@blogger.com (Vijay Singh)4tag:blogger.com,1999:blog-5573425206820310858.post-735879313763379704Fri, 29 Jul 2016 13:25:00 +00002016-07-29T18:55:03.104+05:30AaramShopFMCG CPG BrandsGoogleIndiaOrganic searchsogs 2016State of Online Grocery Shoppingtrends Today we are looking at what shoppers are most likely to buy when they buy Spices & Masalas products listed at aaramshop Path of Purchase: Masala & Spices Keep watching this blog for more such updates. If you have any specific query or looking for more information please write to us. http://www.aaramshoppro.com/2016/07/sogs-2016-3-out-of-5-items-sold-with.htmlnoreply@blogger.com (riteshrajgupta)1tag:blogger.com,1999:blog-5573425206820310858.post-579445437853494122Fri, 29 Jul 2016 10:38:00 +00002016-07-29T16:08:03.076+05:30AaramShopbabycareDoveFMCGFuture GroupgrowthITC Hindustan Unilever (HUL) plans to launch a range of baby care products under its Dove brand in the next few months to challenge the dominance of Johnson & Johnson in the Rs 4,000-crore market, two officials privy with the development said.   "Several of these products will directly compete with Johnson & Johnson (J&J) and will be their (J&J's) first serious competition in the country," http://www.aaramshoppro.com/2016/07/hindustan-unilever-to-launch-baby-care.htmlnoreply@blogger.com (Anonymous)1tag:blogger.com,1999:blog-5573425206820310858.post-5914049141003337647Thu, 28 Jul 2016 13:21:00 +00002016-07-28T18:51:00.962+05:30AaramShopbaby care productsFMCG CPG Brandsonline grocery shoppingsogs 2016trends Today we are looking at what shoppers are most likely to buy when they buy baby care products listed at aaramshop Path of Purchase: Baby care category Keep watching this blog for more such updates. If you have any specific query or looking for more information please write to us. http://www.aaramshoppro.com/2016/07/sogs-2016-41-women-buy-body-cream.htmlnoreply@blogger.com (riteshrajgupta)1tag:blogger.com,1999:blog-5573425206820310858.post-2651605786030987910Wed, 27 Jul 2016 13:13:00 +00002016-07-27T18:43:10.598+05:30AaramShopFMCG CPG BrandsGoogleonline grocery shoppingsogs 2016 Today we are looking at what shoppers are most likely to buy when they buy House Hold cleaning products products listed at aaramshop Path of Purchase: Household & Cleaning products Keep watching this blog for more such updates. If you have any specific query or looking for more information please write to us. Related articles A new study on understanding women for marketers(http://www.aaramshoppro.com/2016/07/sogs-2016-28-shoppers-buy-snacks-with.htmlnoreply@blogger.com (riteshrajgupta)0tag:blogger.com,1999:blog-5573425206820310858.post-1577291021673808292Wed, 27 Jul 2016 10:01:00 +00002016-07-27T15:31:50.629+05:30AaramShopattaFMCGITCmaginoodlespatanjaliretailSunfeast ITC is soon going to expand its Sunfeast Yippee! brand of instant noodles into the atta-based variant and will create a complete portfolio of such products including a multigrain one to build a heath quotient for a category which recently was shrouded in controversy regarding product safety. The move is also aimed at accelerating the brand to attain the Rs 1,000 crore sales mark this http://www.aaramshoppro.com/2016/07/itc-to-expand-sunfeast-yippee-into-atta.htmlnoreply@blogger.com (Anonymous)0tag:blogger.com,1999:blog-5573425206820310858.post-1566294844762439271Tue, 26 Jul 2016 13:09:00 +00002016-07-26T18:39:00.211+05:30AaramShopFMCG CPG BrandsIndiaonline grocery shoppingsogs 2016State of Online Grocery Shopping Today we are looking at what women are most likely to buy when they buy Laundry products listed at aaramshop Path of Purchase: Laundry Supplies category Keep watching this blog for more such updates. If you have any specific query or looking for more information please write to us. http://www.aaramshoppro.com/2016/07/sogs-2016-39-shoppers-bought-skin-care.htmlnoreply@blogger.com (riteshrajgupta)1tag:blogger.com,1999:blog-5573425206820310858.post-8216896522050011681Mon, 25 Jul 2016 13:02:00 +00002016-07-25T18:32:11.762+05:30AaramShopFMCG CPG Brandsonline grocery shoppingsogs 2016trends Today we are looking at what shoppers are most likely to buy when they buy Hair Care products listed at aaramshop Path of Purchase: Hair Care category Keep watching this blog for more such updates. If you have any specific query or looking for more information please write to us. Related articles A new study on understanding women for marketers(aaramshoppro.com) Benchmark http://www.aaramshoppro.com/2016/07/sogs-2016-only-26-women-buy-skin-care.htmlnoreply@blogger.com (riteshrajgupta)1tag:blogger.com,1999:blog-5573425206820310858.post-6967474898717759314Mon, 25 Jul 2016 07:51:00 +00002016-07-25T13:21:04.565+05:302016AaramShopConsumerCPG BrandsFMCGIndiaPackaging and labelingretail Fast-moving consumer goods are manufactured and purchased to satisfy consumer requirements in segments such as food, beverages, pharmaceuticals, cosmetics, and household products. Food products, beverages, and pharmaceuticals need durable packaging to prevent any spoilage or contamination. FMCG includes non-durable, consumable goods such as soft drinks, toiletries, over-the-counter drugs, http://www.aaramshoppro.com/2016/07/global-fast-moving-consumer-goods.htmlnoreply@blogger.com (Anonymous)0