Aaron Hoos

Favorite video: Align training, HR, and strategy (part 8 of 9)

In this eighth of nine installments, Learn.com explores the critical link between training, HR, and strategy. __________________________________________________ Read more business content by Aaron Hoos How to defeat zombies (and be more productive) A simple formula to accelerate business performance: A new series Just read: ‘10 questions to ask yourself every month’ by Jason Cohen Aaron Hoos is a business writer and [...]

How to defeat zombies (and be more productive)

I don’t usually write about productivity because there are lots of other people who do a good job of that already (like my friend Heather Villa). But recently I put together a fun little ebook that I hope you’ll find useful at addressing a serious problem we all face in our productivity. It’s called Stop Procrastinating. [...]

A simple formula to accelerate business performance: A new series

Understanding the basic components of a business can help entrepreneurs diagnose and solve problems and create new opportunities for growth. While a business can seem like a complex engine that is difficult to comprehend and master, there are really just a a few simple components that make up the business. Understanding these components and mastering [...]

Just read: ‘10 questions to ask yourself every month’ by Jason Cohen

It’s easy to run around in your business, pleased with how busy it is. Unfortunately, it’s also easy to totally miss the traps, pitfalls, and lurking monsters that can destroy your business in an instant. You might think you’re on the right path, but are you really? This article by Jason Cohen gives business owners 10 [...]

Just read: ‘Defining Earned, Owned And Paid Media’ at Forrester

Media falls into three categories and Forrester analyst Sean Corcoran describes those three categories — earned, owned, and paid — in this brief but excellent blog. Skip down to the graphic and the content just below it for the real take-aways that make this a must-read for writers, marketers, and business owners. Defining Earned, Owned And [...]

Breaking up is hard to do: Why businesses need to occasionally fire clients

Image by Transguyjay via Flickr I believe in finding good quality clients and building long-lasting relationships with them in which I can provide high value, high ROI content in exchange for collaboration and profitability. In the past I’ve let clients go because I realized that I could no longer offer them the quality, value, and ROI they [...]

Favorite video: Commercial for ANZ

Funny little action-packed commercial for ANZ. Overall, the message falls a little flat but it’s very engaging. __________________________________________________ Read more business content by Aaron Hoos How to defeat zombies (and be more productive) A simple formula to accelerate business performance: A new series Just read: ‘10 questions to ask yourself every month’ by Jason Cohen Aaron Hoos is a business writer [...]

Client Spotlight: KMGI

KMGI is a New York-based web and interactive media marketing firm that specializes in webmercials, web presentations, multimedia sites, and more. They have an impressive list of clients and have won several awards for their work over the past 13 years. Recently, KMGI contracted me to complete a number of projects for them, including a marketing [...]

Why I don’t have a newsletter (yet)

Building a loyal audience is one of the primary reasons that someone writes a newsletter or ezine. It offers a business tremendous long-term value to be able to interact with a loyal audience, communicate with them again and again, engage them, and market to them. I write newsletters for other clients, so why don’t I [...]

Just read: ‘10 Social Media Metrics’ at SocialTimes.com

Content strategy is only truly effective for your business when metrics are used. (Otherwise, you’re just being active without necessarily being effective). Do you use metrics in your social media? It’s not easy because social media tends to be difficult to measure and difficult to apply to our sales funnel. I talked about the need to [...]