Aaron Hoos, Business Writer

Favorite video: You need more than great products

Greg Ballard talks about great products, which are a good start for businesses but they need more. Watch it on Academic Earth __________________________________________________ Read more business content by Aaron Hoos Just read: ‘Increasing Market Share – Beer Market Study’ at … Continue reading →

Just read: ‘Increasing Market Share – Beer Market Study’ at Stealing Share

Yesterday I wrote a blog post called “5 beer spokesmen and what businesses can learn from them about marketing“. Right after I posted it, I read this excellent article on Stealing Share about beer markets and how they can increase … Continue reading →

5 beer spokesmen and what businesses can learn from them about marketing

As business owners and entrepreneurs, we’re all looking to stand out a little from the crowd. One of the ways we can do that is by taking a page from the marketing playbook of beer companies whose marketing campaigns are … Continue reading →

Just read: ’10 Ways to Optimize an Online Newsroom’ at smallbusinesscomputing.com

Entrepreneurs are always looking for an edge — something that sets them apart from others in their industry. The article, below, talks about creating a section on your website as an industry newsroom (which offers valuable positioning), and the article … Continue reading →

Testimonial

“Easy to work with – gave ideas – will definitely work with again in the future.” -C. Heller __________________________________________________ Read more business content by Aaron Hoos Testimonial What is the difference between copywriting and technical writing? My content strategy evolution … Continue reading →

Add Netvibes to your small business toolbox

As business owners, all of us are so busy building our businesses that it becomes very easy to drop the ball on something. Maybe we don’t keep in touch with prospects as well as we should. Maybe our competitive research … Continue reading →

How to sell an ebook on the web

Selling ebooks can be lucrative, and it’s an easy business to start. Unfortunately, although people know that they need an ebook if they are going to sell one, the other parts of the equation aren’t as clear. What ELSE do … Continue reading →

“Don’t buy from us today”

I’m on a bit of a health-kick so I stopped in at a health food store and wandered around the aisles. Wasn’t looking for anything specific but was just acquainting myself with the probiotic/organic/gluten-free melee of over-priced, ultra-hyped foods and … Continue reading →

Favorite video: Eric Schmidt on web 3.0

In this video, Google’s Eric Schmidt says “web 2.0 is a marketing term”. I disagree. It certainly may have started that way, but the lexicon of us commoners tends to use it in a way that is beyond marketing. In … Continue reading →

How to get more responsive subscribers for your ezine

There are a lot of ezines out there. Some are good, many are not. And many entrepreneurs are scratching their heads wondering why they are investing so much time into their ezines but not seeing any results from their growing … Continue reading →