Aaron Rashkin & Sophia Rashkin - Leading Home Business Pros

Interview with Mike Dillard

Aaron — Wed, 10 Mar 2010 21:12:27 +0000

Several years ago, I was approached by a young man at an MLM event who asked for my opinion about a strategy he was about to implement into his Network Marketing Business called “Attraction Marketing”. I agreed to review his information so he sent me a 110 page manuscript called Magnetic Sponsoring Now although, I was very [...]

The Need for Speed

Aaron — Tue, 09 Mar 2010 01:47:38 +0000

The slower you go, in any area of your life, the more resistance you will feel. Therefore, the faster you go, not only will you experience less resistance, but you will develop momentum, which quite frankly, is the single most powerful factor in your acheiving success.

How Returns, Complaints & Unsubscribes = Success

Aaron — Mon, 01 Mar 2010 23:23:23 +0000

A mentor of mine once told me that if I wasn’t getting any product returns, I wasn’t doing enough business. It’s an interesting thing – the relationship between making sales, handling refund requests, returns, chargebacks, cancellations, complaints and unsubscribes. The more you sell, the more refund requests you will experience. The more product you move, the more returns [...]

Don’t Forget What’s Most Important

Aaron — Mon, 01 Mar 2010 22:04:55 +0000

My friend, lets not kid ourselves. No matter how cool or savvy technology gets when it comes to Social Media – for Networking, Connecting, Sales or Marketing, every single medium, message and motivation is controled by one thing – the thoughts of people, or simply…human nature, which in and of itself, is downright complex. Online or off, [...]

SPLIT – right down the middle!

Aaron — Fri, 22 Jan 2010 00:02:19 +0000

Actually, nope - we are not talking about Bowling here. The ‘Split” I’m talking about is more about a very powerful marketing strategy called “Polarizing” your list. Bottom line, if you market to everybody, you are marketing to nobody. When communicating with your list, speak to your subscribers as though you are speaking to the exact match of the type [...]

How much is the “Investment”?

Aaron — Thu, 14 Jan 2010 21:31:20 +0000

A very nice lady called me the other day to ask me a question about her business. When I returned her call and got into conversation, I found out that her question was about a business that Sophia & I no longer build or are a part of. When explaining that her question was out of my [...]

Copout, Holdout, Dropout or Allout? Which One Are You?

Aaron — Wed, 06 Jan 2010 02:33:38 +0000

Every morning at 8:30 am Eastern Standard Time, VP of Leadership Development of our Online Community, John Jackson, hosts our daily Wake Up Call. While most everybody else around the World starts their day off with a cup of coffee, Members of our Community start their day off with a 15 minute Cup of Leadership! On today’s Call, John spoke [...]

Magic in LIVE Events

Aaron — Tue, 15 Dec 2009 00:26:54 +0000

For Leaders, attending LIVE Events is non-negotiable. Because Leaders know that at LIVE Events, inspiration is born and the largest committments are made. Hardly ever does overwhelming inspiration and committment come from watching a DVD, watching a recorded webinar or listening to a conference call after it’s already taken place. Yes, the information is the same, but how [...]

Stand behind the spotlight – not IN it!

Aaron — Wed, 25 Nov 2009 06:13:19 +0000

I’ve always said that standing behind the spotlight, is much more profitable than standing “in” the spotlight – in our industry at least! It was Zig Ziglar who once said that if you help other people get what they want, you can have everything…you want. Again, truer words have never been spoken. For Per Gunnar of Norway, [...]

Message to Leaders

Aaron — Mon, 09 Nov 2009 18:45:42 +0000

It’s been a few weeks since we last posted, as we’ve been busy producing here in the Fall Harvest of Home Based Business. To catch you up quickly, here is a message we sent to our team earlier today about being a leader – you know – stepping up and not just making a difference, [...]