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<article id="post-62" class="blog-entry col span_1_of_2 col-1 wpex-relative wpex-clr post-62 post type-post status-publish format-standard hentry category-copywriting tag-that tag-that-and-which tag-which entry no-media">

	<div class="wpex-card wpex-card-blog-list_2"><div class="wpex-card-inner wpex-flex wpex-flex-col wpex-md-flex-row wpex-gap-20 wpex-md-gap-30"><div class="wpex-card-details wpex-flex-grow wpex-last-mb-0"><div class="wpex-card-terms-list wpex-mb-10 wpex-text-sm wpex-font-semibold"><a href="https://www.abccopywriting.com/blog/copywriting" class="wpex-hover-underline has-term-4-color">Copywriting</a></div><h2 class="wpex-card-title wpex-heading wpex-text-xl wpex-mb-15"><a href="https://www.abccopywriting.com/2025/06/18/difference-between-that-and-which" class="wpex-inherit-color-important">The difference between ‘that’ and ‘which’</a></h2><div class="wpex-card-excerpt wpex-last-mb-0 wpex-mb-15"><p>On the difference between &#8216;that&#8217; and &#8216;which&#8217;. </p>
</div><div class="wpex-card-footer wpex-flex wpex-items-center"><div class="wpex-card-avatar wpex-flex-shrink-0 wpex-mr-15"><img alt='' src='https://secure.gravatar.com/avatar/ceb298ada0fc0744823a49c16f95cd0d60b311a00814051f9b49058a35657164?s=40&#038;d=mm&#038;r=g' srcset='https://secure.gravatar.com/avatar/ceb298ada0fc0744823a49c16f95cd0d60b311a00814051f9b49058a35657164?s=80&#038;d=mm&#038;r=g 2x' class='avatar avatar-40 photo wpex-rounded-full wpex-align-middle' height='40' width='40' decoding='async'/></div><div class="wpex-card-meta wpex-flex-grow wpex-leading-snug wpex-text-sm"><div class="wpex-card-author wpex-text-1 wpex-font-bold wpex-capitalize">Tom Albrighton</div><div class="wpex-card-date">June 18, 2025</div></div></div></div></div></div>
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<article id="post-8686" class="blog-entry col span_1_of_2 col-2 wpex-relative wpex-clr post-8686 post type-post status-publish format-standard has-post-thumbnail hentry category-copywriting category-graphics-and-infographics tag-anchoring tag-authority tag-bigness-bias tag-cognitive-bias tag-decision-making tag-distinction-bias tag-double-bind tag-embedded-commands tag-endowment-effect tag-forer-effect tag-halloween tag-persuasion tag-reactance tag-satan tag-sunk-costs entry has-media">

	<div class="wpex-card wpex-card-blog-list_2"><div class="wpex-card-inner wpex-flex wpex-flex-col wpex-md-flex-row wpex-gap-20 wpex-md-gap-30"><div class="wpex-card-media wpex-md-w-33 wpex-flex-shrink-0 wpex-rounded-sm wpex-self-stretch overlay-parent overlay-parent-1"><div class="wpex-card-thumbnail wpex-relative wpex-image-hover grayscale wpex-w-100 wpex-h-100"><a href="https://www.abccopywriting.com/2016/10/18/13-devilishly-persuasive-copywriting-techniques"><img width="315" height="60" src="https://www.abccopywriting.com/wp-content/uploads/2016/09/devilish-swash.gif" class="wpex-align-middle wpex-w-100 wpex-h-100 wpex-object-cover wpex-rounded-sm" alt="Thirteen devilishly persuasive copywriting techniques" loading="lazy" decoding="async" /></a></div></div><div class="wpex-card-details wpex-flex-grow wpex-last-mb-0"><div class="wpex-card-terms-list wpex-mb-10 wpex-text-sm wpex-font-semibold"><a href="https://www.abccopywriting.com/blog/copywriting" class="wpex-hover-underline has-term-4-color">Copywriting</a> &middot; <a href="https://www.abccopywriting.com/blog/graphics-and-infographics" class="wpex-hover-underline has-term-1014-color">Graphics and infographics</a></div><h2 class="wpex-card-title wpex-heading wpex-text-xl wpex-mb-15"><a href="https://www.abccopywriting.com/2016/10/18/13-devilishly-persuasive-copywriting-techniques" class="wpex-inherit-color-important">Thirteen devilishly persuasive copywriting techniques</a></h2><div class="wpex-card-excerpt wpex-last-mb-0 wpex-mb-15"><p>Forget the engagement and bring the manipulation with these thirteen killer techniques. </p>
</div><div class="wpex-card-footer wpex-flex wpex-items-center"><div class="wpex-card-avatar wpex-flex-shrink-0 wpex-mr-15"><img alt='' src='https://secure.gravatar.com/avatar/ceb298ada0fc0744823a49c16f95cd0d60b311a00814051f9b49058a35657164?s=40&#038;d=mm&#038;r=g' srcset='https://secure.gravatar.com/avatar/ceb298ada0fc0744823a49c16f95cd0d60b311a00814051f9b49058a35657164?s=80&#038;d=mm&#038;r=g 2x' class='avatar avatar-40 photo wpex-rounded-full wpex-align-middle' height='40' width='40' decoding='async'/></div><div class="wpex-card-meta wpex-flex-grow wpex-leading-snug wpex-text-sm"><div class="wpex-card-author wpex-text-1 wpex-font-bold wpex-capitalize">Tom Albrighton</div><div class="wpex-card-date">October 18, 2016</div></div></div></div></div></div>
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<article id="post-8579" class="blog-entry col span_1_of_2 col-1 wpex-relative wpex-clr post-8579 post type-post status-publish format-standard hentry category-freelancing tag-bulk-discounts tag-classical-economics tag-free-samples tag-freelance tag-liam-neeson tag-lowballing tag-negotiation tag-nuj tag-pricing tag-professional-copywriters-network tag-rational-actors tag-taken tag-value-pricing entry no-media">

	<div class="wpex-card wpex-card-blog-list_2"><div class="wpex-card-inner wpex-flex wpex-flex-col wpex-md-flex-row wpex-gap-20 wpex-md-gap-30"><div class="wpex-card-details wpex-flex-grow wpex-last-mb-0"><div class="wpex-card-terms-list wpex-mb-10 wpex-text-sm wpex-font-semibold"><a href="https://www.abccopywriting.com/blog/freelancing" class="wpex-hover-underline has-term-7-color">Freelancing</a></div><h2 class="wpex-card-title wpex-heading wpex-text-xl wpex-mb-15"><a href="https://www.abccopywriting.com/2016/08/08/five-stages-freelance-pricing" class="wpex-inherit-color-important">The five stages of freelance pricing</a></h2><div class="wpex-card-excerpt wpex-last-mb-0 wpex-mb-15"><p>Five stages that freelancers pass through on the road to charging prices they&#8217;re happy with. </p>
</div><div class="wpex-card-footer wpex-flex wpex-items-center"><div class="wpex-card-avatar wpex-flex-shrink-0 wpex-mr-15"><img alt='' src='https://secure.gravatar.com/avatar/ceb298ada0fc0744823a49c16f95cd0d60b311a00814051f9b49058a35657164?s=40&#038;d=mm&#038;r=g' srcset='https://secure.gravatar.com/avatar/ceb298ada0fc0744823a49c16f95cd0d60b311a00814051f9b49058a35657164?s=80&#038;d=mm&#038;r=g 2x' class='avatar avatar-40 photo wpex-rounded-full wpex-align-middle' height='40' width='40' decoding='async'/></div><div class="wpex-card-meta wpex-flex-grow wpex-leading-snug wpex-text-sm"><div class="wpex-card-author wpex-text-1 wpex-font-bold wpex-capitalize">Tom Albrighton</div><div class="wpex-card-date">August 8, 2016</div></div></div></div></div></div>
</article>

<article id="post-8350" class="blog-entry col span_1_of_2 col-2 wpex-relative wpex-clr post-8350 post type-post status-publish format-standard hentry category-fun tag-arts-and-crafts tag-bagpuss tag-bbc tag-captain-mainwaring tag-christopher-marlowe tag-christopher-nolan tag-christopher-robin tag-dads-army tag-derek-jacobi tag-emily tag-existentialism tag-folk tag-four-noble-truths tag-gabriel tag-genesis tag-george-harrison tag-george-orwell tag-guatama-buddha tag-iggle-piggle tag-in-the-night-garden tag-inception tag-jackanory tag-jean-peal-sartre tag-john-cleese tag-john-faulkner tag-jorge-luis-borges tag-journey-to-the-west tag-madeleine tag-magic-roundabout tag-monkey tag-mouse-organ tag-mr-benn tag-nineteen-eighty-four tag-noggin-the-nog tag-oliver-postgate tag-pastoral tag-peter-firmin tag-philip-marlowe tag-sandra-kerr tag-shinto tag-shunryu-suzuki tag-sumer-is-icumen-in tag-the-clangers tag-the-furze-field tag-the-inner-light tag-the-remains-of-the-day tag-trumpton tag-vote-for-froglet tag-winnie-the-pooh tag-winter-of-discontent tag-x-files tag-yaffle tag-zoe-williams entry no-media">

	<div class="wpex-card wpex-card-blog-list_2"><div class="wpex-card-inner wpex-flex wpex-flex-col wpex-md-flex-row wpex-gap-20 wpex-md-gap-30"><div class="wpex-card-details wpex-flex-grow wpex-last-mb-0"><div class="wpex-card-terms-list wpex-mb-10 wpex-text-sm wpex-font-semibold"><a href="https://www.abccopywriting.com/blog/fun" class="wpex-hover-underline has-term-8-color">Fun</a></div><h2 class="wpex-card-title wpex-heading wpex-text-xl wpex-mb-15"><a href="https://www.abccopywriting.com/2015/08/12/aspects-of-bagpuss" class="wpex-inherit-color-important">Aspects of Bagpuss</a></h2><div class="wpex-card-excerpt wpex-last-mb-0 wpex-mb-15"><p>Critical perspectives on the most popular children&#8217;s TV character ever. </p>
</div><div class="wpex-card-footer wpex-flex wpex-items-center"><div class="wpex-card-avatar wpex-flex-shrink-0 wpex-mr-15"><img alt='' src='https://secure.gravatar.com/avatar/ceb298ada0fc0744823a49c16f95cd0d60b311a00814051f9b49058a35657164?s=40&#038;d=mm&#038;r=g' srcset='https://secure.gravatar.com/avatar/ceb298ada0fc0744823a49c16f95cd0d60b311a00814051f9b49058a35657164?s=80&#038;d=mm&#038;r=g 2x' class='avatar avatar-40 photo wpex-rounded-full wpex-align-middle' height='40' width='40' loading='lazy' decoding='async'/></div><div class="wpex-card-meta wpex-flex-grow wpex-leading-snug wpex-text-sm"><div class="wpex-card-author wpex-text-1 wpex-font-bold wpex-capitalize">Tom Albrighton</div><div class="wpex-card-date">August 12, 2015</div></div></div></div></div></div>
</article>

<article id="post-8250" class="blog-entry col span_1_of_2 col-1 wpex-relative wpex-clr post-8250 post type-post status-publish format-standard hentry category-copywriting category-freelancing tag-beanz-meanz-heinz tag-briefing tag-clients tag-clients-from-hell tag-drafts tag-escalation-of-commitment tag-feedback tag-negativity-bias tag-phone-recording tag-revision tag-save-as tag-toast-of-london entry no-media">

	<div class="wpex-card wpex-card-blog-list_2"><div class="wpex-card-inner wpex-flex wpex-flex-col wpex-md-flex-row wpex-gap-20 wpex-md-gap-30"><div class="wpex-card-details wpex-flex-grow wpex-last-mb-0"><div class="wpex-card-terms-list wpex-mb-10 wpex-text-sm wpex-font-semibold"><a href="https://www.abccopywriting.com/blog/copywriting" class="wpex-hover-underline has-term-4-color">Copywriting</a> &middot; <a href="https://www.abccopywriting.com/blog/freelancing" class="wpex-hover-underline has-term-7-color">Freelancing</a></div><h2 class="wpex-card-title wpex-heading wpex-text-xl wpex-mb-15"><a href="https://www.abccopywriting.com/2015/04/08/how-to-deal-with-copywriting-feedback" class="wpex-inherit-color-important">How to deal with copywriting feedback</a></h2><div class="wpex-card-excerpt wpex-last-mb-0 wpex-mb-15"><p>Some thoughts on how to deal with client feedback on your copywriting.</p>
</div><div class="wpex-card-footer wpex-flex wpex-items-center"><div class="wpex-card-avatar wpex-flex-shrink-0 wpex-mr-15"><img alt='' src='https://secure.gravatar.com/avatar/ceb298ada0fc0744823a49c16f95cd0d60b311a00814051f9b49058a35657164?s=40&#038;d=mm&#038;r=g' srcset='https://secure.gravatar.com/avatar/ceb298ada0fc0744823a49c16f95cd0d60b311a00814051f9b49058a35657164?s=80&#038;d=mm&#038;r=g 2x' class='avatar avatar-40 photo wpex-rounded-full wpex-align-middle' height='40' width='40' loading='lazy' decoding='async'/></div><div class="wpex-card-meta wpex-flex-grow wpex-leading-snug wpex-text-sm"><div class="wpex-card-author wpex-text-1 wpex-font-bold wpex-capitalize">Tom Albrighton</div><div class="wpex-card-date">April 8, 2015</div></div></div></div></div></div>
</article>

<article id="post-8130" class="blog-entry col span_1_of_2 col-2 wpex-relative wpex-clr post-8130 post type-post status-publish format-standard has-post-thumbnail hentry category-copywriting category-freelancing tag-alastaire-allday tag-andy-maslen tag-become-a-freelance-copywriter tag-dave-trott tag-david-ogilvy tag-drayton-bird tag-ebooks tag-gyles-lingwood tag-roger-horberry tag-sharon-tanton tag-sonja-jefferson entry has-media">

	<div class="wpex-card wpex-card-blog-list_2"><div class="wpex-card-inner wpex-flex wpex-flex-col wpex-md-flex-row wpex-gap-20 wpex-md-gap-30"><div class="wpex-card-media wpex-md-w-33 wpex-flex-shrink-0 wpex-rounded-sm wpex-self-stretch overlay-parent overlay-parent-1"><div class="wpex-card-thumbnail wpex-relative wpex-image-hover grayscale wpex-w-100 wpex-h-100"><a href="https://www.abccopywriting.com/2015/02/10/become-freelance-copywriter"><img width="550" height="726" src="https://www.abccopywriting.com/wp-content/uploads/2014/12/who-can-be.png" class="wpex-align-middle wpex-w-100 wpex-h-100 wpex-object-cover wpex-rounded-sm" alt="How to become a freelance copywriter" loading="lazy" decoding="async" srcset="https://www.abccopywriting.com/wp-content/uploads/2014/12/who-can-be.png 550w, https://www.abccopywriting.com/wp-content/uploads/2014/12/who-can-be-227x300.png 227w, https://www.abccopywriting.com/wp-content/uploads/2014/12/who-can-be-113x150.png 113w" sizes="auto, (max-width: 550px) 100vw, 550px" /></a></div></div><div class="wpex-card-details wpex-flex-grow wpex-last-mb-0"><div class="wpex-card-terms-list wpex-mb-10 wpex-text-sm wpex-font-semibold"><a href="https://www.abccopywriting.com/blog/copywriting" class="wpex-hover-underline has-term-4-color">Copywriting</a> &middot; <a href="https://www.abccopywriting.com/blog/freelancing" class="wpex-hover-underline has-term-7-color">Freelancing</a></div><h2 class="wpex-card-title wpex-heading wpex-text-xl wpex-mb-15"><a href="https://www.abccopywriting.com/2015/02/10/become-freelance-copywriter" class="wpex-inherit-color-important">How to become a freelance copywriter</a></h2><div class="wpex-card-excerpt wpex-last-mb-0 wpex-mb-15"><p>A guide to becoming a freelance copywriter in the UK market. </p>
</div><div class="wpex-card-footer wpex-flex wpex-items-center"><div class="wpex-card-avatar wpex-flex-shrink-0 wpex-mr-15"><img alt='' src='https://secure.gravatar.com/avatar/ceb298ada0fc0744823a49c16f95cd0d60b311a00814051f9b49058a35657164?s=40&#038;d=mm&#038;r=g' srcset='https://secure.gravatar.com/avatar/ceb298ada0fc0744823a49c16f95cd0d60b311a00814051f9b49058a35657164?s=80&#038;d=mm&#038;r=g 2x' class='avatar avatar-40 photo wpex-rounded-full wpex-align-middle' height='40' width='40' loading='lazy' decoding='async'/></div><div class="wpex-card-meta wpex-flex-grow wpex-leading-snug wpex-text-sm"><div class="wpex-card-author wpex-text-1 wpex-font-bold wpex-capitalize">Tom Albrighton</div><div class="wpex-card-date">February 10, 2015</div></div></div></div></div></div>
</article>

<article id="post-7931" class="blog-entry col span_1_of_2 col-1 wpex-relative wpex-clr post-7931 post type-post status-publish format-standard has-post-thumbnail hentry category-freelancing tag-excel tag-freelancers tag-project-management tag-spreadsheet tag-xls tag-xlsx entry has-media">

	<div class="wpex-card wpex-card-blog-list_2"><div class="wpex-card-inner wpex-flex wpex-flex-col wpex-md-flex-row wpex-gap-20 wpex-md-gap-30"><div class="wpex-card-media wpex-md-w-33 wpex-flex-shrink-0 wpex-rounded-sm wpex-self-stretch overlay-parent overlay-parent-1"><div class="wpex-card-thumbnail wpex-relative wpex-image-hover grayscale wpex-w-100 wpex-h-100"><a href="https://www.abccopywriting.com/2014/07/14/a-simple-project-spreadsheet-for-freelancers"><img width="1123" height="310" src="https://www.abccopywriting.com/wp-content/uploads/2014/07/Freelance-project-spreadsheet.png" class="wpex-align-middle wpex-w-100 wpex-h-100 wpex-object-cover wpex-rounded-sm" alt="A simple project spreadsheet for freelancers" loading="lazy" decoding="async" srcset="https://www.abccopywriting.com/wp-content/uploads/2014/07/Freelance-project-spreadsheet.png 1123w, https://www.abccopywriting.com/wp-content/uploads/2014/07/Freelance-project-spreadsheet-300x82.png 300w, https://www.abccopywriting.com/wp-content/uploads/2014/07/Freelance-project-spreadsheet-1024x282.png 1024w, https://www.abccopywriting.com/wp-content/uploads/2014/07/Freelance-project-spreadsheet-238x65.png 238w" sizes="auto, (max-width: 1123px) 100vw, 1123px" /></a></div></div><div class="wpex-card-details wpex-flex-grow wpex-last-mb-0"><div class="wpex-card-terms-list wpex-mb-10 wpex-text-sm wpex-font-semibold"><a href="https://www.abccopywriting.com/blog/freelancing" class="wpex-hover-underline has-term-7-color">Freelancing</a></div><h2 class="wpex-card-title wpex-heading wpex-text-xl wpex-mb-15"><a href="https://www.abccopywriting.com/2014/07/14/a-simple-project-spreadsheet-for-freelancers" class="wpex-inherit-color-important">A simple project spreadsheet for freelancers</a></h2><div class="wpex-card-excerpt wpex-last-mb-0 wpex-mb-15"><p>A free downloadable spreadsheet for keeping track of freelance projects. </p>
</div><div class="wpex-card-footer wpex-flex wpex-items-center"><div class="wpex-card-avatar wpex-flex-shrink-0 wpex-mr-15"><img alt='' src='https://secure.gravatar.com/avatar/ceb298ada0fc0744823a49c16f95cd0d60b311a00814051f9b49058a35657164?s=40&#038;d=mm&#038;r=g' srcset='https://secure.gravatar.com/avatar/ceb298ada0fc0744823a49c16f95cd0d60b311a00814051f9b49058a35657164?s=80&#038;d=mm&#038;r=g 2x' class='avatar avatar-40 photo wpex-rounded-full wpex-align-middle' height='40' width='40' loading='lazy' decoding='async'/></div><div class="wpex-card-meta wpex-flex-grow wpex-leading-snug wpex-text-sm"><div class="wpex-card-author wpex-text-1 wpex-font-bold wpex-capitalize">Tom Albrighton</div><div class="wpex-card-date">July 14, 2014</div></div></div></div></div></div>
</article>

<article id="post-7715" class="blog-entry col span_1_of_2 col-2 wpex-relative wpex-clr post-7715 post type-post status-publish format-standard has-post-thumbnail hentry category-freelancing tag-actor-observer-bias tag-billy-liar tag-confidence tag-david-ogilvy tag-explanatory-style tag-freelancing tag-fundamental-attribution-error tag-keith-waterhouse tag-modelling tag-nlp tag-overconfidence tag-running tag-self-help tag-steve-harrison tag-tumble-tots entry has-media">

	<div class="wpex-card wpex-card-blog-list_2"><div class="wpex-card-inner wpex-flex wpex-flex-col wpex-md-flex-row wpex-gap-20 wpex-md-gap-30"><div class="wpex-card-media wpex-md-w-33 wpex-flex-shrink-0 wpex-rounded-sm wpex-self-stretch overlay-parent overlay-parent-1"><div class="wpex-card-thumbnail wpex-relative wpex-image-hover grayscale wpex-w-100 wpex-h-100"><a href="https://www.abccopywriting.com/2014/03/13/how-to-build-your-freelance-confidence"><img width="956" height="640" src="https://www.abccopywriting.com/wp-content/uploads/2014/03/freelance-factors.jpg" class="wpex-align-middle wpex-w-100 wpex-h-100 wpex-object-cover wpex-rounded-sm" alt="How to build freelance confidence" loading="lazy" decoding="async" srcset="https://www.abccopywriting.com/wp-content/uploads/2014/03/freelance-factors.jpg 956w, https://www.abccopywriting.com/wp-content/uploads/2014/03/freelance-factors-300x200.jpg 300w, https://www.abccopywriting.com/wp-content/uploads/2014/03/freelance-factors-224x150.jpg 224w" sizes="auto, (max-width: 956px) 100vw, 956px" /></a></div></div><div class="wpex-card-details wpex-flex-grow wpex-last-mb-0"><div class="wpex-card-terms-list wpex-mb-10 wpex-text-sm wpex-font-semibold"><a href="https://www.abccopywriting.com/blog/freelancing" class="wpex-hover-underline has-term-7-color">Freelancing</a></div><h2 class="wpex-card-title wpex-heading wpex-text-xl wpex-mb-15"><a href="https://www.abccopywriting.com/2014/03/13/how-to-build-your-freelance-confidence" class="wpex-inherit-color-important">How to build freelance confidence</a></h2><div class="wpex-card-excerpt wpex-last-mb-0 wpex-mb-15"><p>Some thoughts on how to be a more confident freelancer. </p>
</div><div class="wpex-card-footer wpex-flex wpex-items-center"><div class="wpex-card-avatar wpex-flex-shrink-0 wpex-mr-15"><img alt='' src='https://secure.gravatar.com/avatar/ceb298ada0fc0744823a49c16f95cd0d60b311a00814051f9b49058a35657164?s=40&#038;d=mm&#038;r=g' srcset='https://secure.gravatar.com/avatar/ceb298ada0fc0744823a49c16f95cd0d60b311a00814051f9b49058a35657164?s=80&#038;d=mm&#038;r=g 2x' class='avatar avatar-40 photo wpex-rounded-full wpex-align-middle' height='40' width='40' loading='lazy' decoding='async'/></div><div class="wpex-card-meta wpex-flex-grow wpex-leading-snug wpex-text-sm"><div class="wpex-card-author wpex-text-1 wpex-font-bold wpex-capitalize">Tom Albrighton</div><div class="wpex-card-date">March 13, 2014</div></div></div></div></div></div>
</article>

<article id="post-7612" class="blog-entry col span_1_of_2 col-1 wpex-relative wpex-clr post-7612 post type-post status-publish format-standard hentry category-copywriting tag-far-away tag-grand-theft-auto tag-john-marston tag-jose-gonzalez tag-red-dead-redemption tag-rockstar-games tag-samuel-beckett tag-scarface tag-the-unnamable tag-tony-montana entry no-media">

	<div class="wpex-card wpex-card-blog-list_2"><div class="wpex-card-inner wpex-flex wpex-flex-col wpex-md-flex-row wpex-gap-20 wpex-md-gap-30"><div class="wpex-card-details wpex-flex-grow wpex-last-mb-0"><div class="wpex-card-terms-list wpex-mb-10 wpex-text-sm wpex-font-semibold"><a href="https://www.abccopywriting.com/blog/copywriting" class="wpex-hover-underline has-term-4-color">Copywriting</a></div><h2 class="wpex-card-title wpex-heading wpex-text-xl wpex-mb-15"><a href="https://www.abccopywriting.com/2014/01/27/gaming-greatest-moment" class="wpex-inherit-color-important">Gaming&#8217;s greatest moment</a></h2><div class="wpex-card-excerpt wpex-last-mb-0 wpex-mb-15"><p>Why John Marston&#8217;s ride into Mexico is gaming&#8217;s greatest moment. </p>
</div><div class="wpex-card-footer wpex-flex wpex-items-center"><div class="wpex-card-avatar wpex-flex-shrink-0 wpex-mr-15"><img alt='' src='https://secure.gravatar.com/avatar/ceb298ada0fc0744823a49c16f95cd0d60b311a00814051f9b49058a35657164?s=40&#038;d=mm&#038;r=g' srcset='https://secure.gravatar.com/avatar/ceb298ada0fc0744823a49c16f95cd0d60b311a00814051f9b49058a35657164?s=80&#038;d=mm&#038;r=g 2x' class='avatar avatar-40 photo wpex-rounded-full wpex-align-middle' height='40' width='40' loading='lazy' decoding='async'/></div><div class="wpex-card-meta wpex-flex-grow wpex-leading-snug wpex-text-sm"><div class="wpex-card-author wpex-text-1 wpex-font-bold wpex-capitalize">Tom Albrighton</div><div class="wpex-card-date">January 27, 2014</div></div></div></div></div></div>
</article>

<article id="post-7492" class="blog-entry col span_1_of_2 col-2 wpex-relative wpex-clr post-7492 post type-post status-publish format-standard has-post-thumbnail hentry category-copywriting category-graphics-and-infographics category-storytelling-blog tag-al-gore tag-barack-obama tag-brand-storytelling tag-classical-unities tag-da-vinci-code tag-dave-trott tag-die-hard tag-drama tag-equal-marriage tag-gerald-ratner tag-gladiator tag-guinness tag-immersion tag-john-kerry tag-john-lewis tag-joseph-campbell tag-journey tag-mark-twain tag-monomyth tag-narrative tag-phone-booth tag-pulp-fiction tag-relatability tag-simplicity tag-star-wars tag-story tag-subaru tag-ted-hughes tag-the-fugitive tag-the-iron-man tag-the-matrix tag-tony-blair tag-yellow-pages entry has-media">

	<div class="wpex-card wpex-card-blog-list_2"><div class="wpex-card-inner wpex-flex wpex-flex-col wpex-md-flex-row wpex-gap-20 wpex-md-gap-30"><div class="wpex-card-media wpex-md-w-33 wpex-flex-shrink-0 wpex-rounded-sm wpex-self-stretch overlay-parent overlay-parent-1"><div class="wpex-card-thumbnail wpex-relative wpex-image-hover grayscale wpex-w-100 wpex-h-100"><a href="https://www.abccopywriting.com/2013/12/10/what-really-makes-a-good-story"><img width="200" height="281" src="https://www.abccopywriting.com/wp-content/uploads/2013/12/What-really-makes-a-good-story-200px.png" class="wpex-align-middle wpex-w-100 wpex-h-100 wpex-object-cover wpex-rounded-sm" alt="What really makes a good story?" loading="lazy" decoding="async" srcset="https://www.abccopywriting.com/wp-content/uploads/2013/12/What-really-makes-a-good-story-200px.png 200w, https://www.abccopywriting.com/wp-content/uploads/2013/12/What-really-makes-a-good-story-200px-106x150.png 106w" sizes="auto, (max-width: 200px) 100vw, 200px" /></a></div></div><div class="wpex-card-details wpex-flex-grow wpex-last-mb-0"><div class="wpex-card-terms-list wpex-mb-10 wpex-text-sm wpex-font-semibold"><a href="https://www.abccopywriting.com/blog/copywriting" class="wpex-hover-underline has-term-4-color">Copywriting</a> &middot; <a href="https://www.abccopywriting.com/blog/graphics-and-infographics" class="wpex-hover-underline has-term-1014-color">Graphics and infographics</a> &middot; <a href="https://www.abccopywriting.com/blog/storytelling-blog" class="wpex-hover-underline has-term-1190-color">Storytelling</a></div><h2 class="wpex-card-title wpex-heading wpex-text-xl wpex-mb-15"><a href="https://www.abccopywriting.com/2013/12/10/what-really-makes-a-good-story" class="wpex-inherit-color-important">What really makes a good story?</a></h2><div class="wpex-card-excerpt wpex-last-mb-0 wpex-mb-15"><p>Storytelling is one of the most popular techniques of marketing communication. But what really makes a good story?</p>
</div><div class="wpex-card-footer wpex-flex wpex-items-center"><div class="wpex-card-avatar wpex-flex-shrink-0 wpex-mr-15"><img alt='' src='https://secure.gravatar.com/avatar/ceb298ada0fc0744823a49c16f95cd0d60b311a00814051f9b49058a35657164?s=40&#038;d=mm&#038;r=g' srcset='https://secure.gravatar.com/avatar/ceb298ada0fc0744823a49c16f95cd0d60b311a00814051f9b49058a35657164?s=80&#038;d=mm&#038;r=g 2x' class='avatar avatar-40 photo wpex-rounded-full wpex-align-middle' height='40' width='40' loading='lazy' decoding='async'/></div><div class="wpex-card-meta wpex-flex-grow wpex-leading-snug wpex-text-sm"><div class="wpex-card-author wpex-text-1 wpex-font-bold wpex-capitalize">Tom Albrighton</div><div class="wpex-card-date">December 10, 2013</div></div></div></div></div></div>
</article>

<article id="post-7289" class="blog-entry col span_1_of_2 col-1 wpex-relative wpex-clr post-7289 post type-post status-publish format-standard hentry category-fun tag-schadenfreude entry no-media">

	<div class="wpex-card wpex-card-blog-list_2"><div class="wpex-card-inner wpex-flex wpex-flex-col wpex-md-flex-row wpex-gap-20 wpex-md-gap-30"><div class="wpex-card-details wpex-flex-grow wpex-last-mb-0"><div class="wpex-card-terms-list wpex-mb-10 wpex-text-sm wpex-font-semibold"><a href="https://www.abccopywriting.com/blog/fun" class="wpex-hover-underline has-term-8-color">Fun</a></div><h2 class="wpex-card-title wpex-heading wpex-text-xl wpex-mb-15"><a href="https://www.abccopywriting.com/2013/09/30/12-versions-of-schadenfreude" class="wpex-inherit-color-important">12 versions of schadenfreude</a></h2><div class="wpex-card-excerpt wpex-last-mb-0 wpex-mb-15"><p>Some new takes on what the Germans call &#8216;harm-joy&#8217;.</p>
</div><div class="wpex-card-footer wpex-flex wpex-items-center"><div class="wpex-card-avatar wpex-flex-shrink-0 wpex-mr-15"><img alt='' src='https://secure.gravatar.com/avatar/ceb298ada0fc0744823a49c16f95cd0d60b311a00814051f9b49058a35657164?s=40&#038;d=mm&#038;r=g' srcset='https://secure.gravatar.com/avatar/ceb298ada0fc0744823a49c16f95cd0d60b311a00814051f9b49058a35657164?s=80&#038;d=mm&#038;r=g 2x' class='avatar avatar-40 photo wpex-rounded-full wpex-align-middle' height='40' width='40' loading='lazy' decoding='async'/></div><div class="wpex-card-meta wpex-flex-grow wpex-leading-snug wpex-text-sm"><div class="wpex-card-author wpex-text-1 wpex-font-bold wpex-capitalize">Tom Albrighton</div><div class="wpex-card-date">September 30, 2013</div></div></div></div></div></div>
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<article id="post-7060" class="blog-entry col span_1_of_2 col-2 wpex-relative wpex-clr post-7060 post type-post status-publish format-standard has-post-thumbnail hentry category-free-copywriting-ebooks-blog tag-b2b tag-copywriting-ebook tag-sites tag-websites tag-writing entry has-media">

	<div class="wpex-card wpex-card-blog-list_2"><div class="wpex-card-inner wpex-flex wpex-flex-col wpex-md-flex-row wpex-gap-20 wpex-md-gap-30"><div class="wpex-card-media wpex-md-w-33 wpex-flex-shrink-0 wpex-rounded-sm wpex-self-stretch overlay-parent overlay-parent-1"><div class="wpex-card-thumbnail wpex-relative wpex-image-hover grayscale wpex-w-100 wpex-h-100"><a href="https://www.abccopywriting.com/2013/06/04/free-copywriting-ebook-how-to-write-a-b2b-website"><img width="364" height="510" src="https://www.abccopywriting.com/wp-content/uploads/2013/05/b2b_website_mockup.jpg" class="wpex-align-middle wpex-w-100 wpex-h-100 wpex-object-cover wpex-rounded-sm" alt="Free copywriting ebook: How to write a B2B website" loading="lazy" decoding="async" srcset="https://www.abccopywriting.com/wp-content/uploads/2013/05/b2b_website_mockup.jpg 364w, https://www.abccopywriting.com/wp-content/uploads/2013/05/b2b_website_mockup-214x300.jpg 214w, https://www.abccopywriting.com/wp-content/uploads/2013/05/b2b_website_mockup-107x150.jpg 107w" sizes="auto, (max-width: 364px) 100vw, 364px" /></a></div></div><div class="wpex-card-details wpex-flex-grow wpex-last-mb-0"><div class="wpex-card-terms-list wpex-mb-10 wpex-text-sm wpex-font-semibold"><a href="https://www.abccopywriting.com/blog/free-copywriting-ebooks-blog" class="wpex-hover-underline has-term-1103-color">Free copywriting ebooks</a></div><h2 class="wpex-card-title wpex-heading wpex-text-xl wpex-mb-15"><a href="https://www.abccopywriting.com/2013/06/04/free-copywriting-ebook-how-to-write-a-b2b-website" class="wpex-inherit-color-important">Free copywriting ebook: How to write a B2B website</a></h2><div class="wpex-card-excerpt wpex-last-mb-0 wpex-mb-15"><p>A concise guide to writing a B2B website, yours to download in return for a tweet. </p>
</div><div class="wpex-card-footer wpex-flex wpex-items-center"><div class="wpex-card-avatar wpex-flex-shrink-0 wpex-mr-15"><img alt='' src='https://secure.gravatar.com/avatar/ceb298ada0fc0744823a49c16f95cd0d60b311a00814051f9b49058a35657164?s=40&#038;d=mm&#038;r=g' srcset='https://secure.gravatar.com/avatar/ceb298ada0fc0744823a49c16f95cd0d60b311a00814051f9b49058a35657164?s=80&#038;d=mm&#038;r=g 2x' class='avatar avatar-40 photo wpex-rounded-full wpex-align-middle' height='40' width='40' loading='lazy' decoding='async'/></div><div class="wpex-card-meta wpex-flex-grow wpex-leading-snug wpex-text-sm"><div class="wpex-card-author wpex-text-1 wpex-font-bold wpex-capitalize">Tom Albrighton</div><div class="wpex-card-date">June 4, 2013</div></div></div></div></div></div>
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