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    <title>About Brands, Players, Startups</title>
    
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    <id>tag:typepad.com,2003:weblog-61118</id>
    <updated>2009-12-04T11:02:43-08:00</updated>
    <subtitle>Be real.  Differentiate.  Engage the marketplace.  Don't be sneaky.  Leave the world better than you found it.</subtitle>
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    <atom10:link xmlns:atom10="http://www.w3.org/2005/Atom" rel="self" type="application/atom+xml" href="http://feeds.feedburner.com/AboutBrandsPlayersStartups" /><xhtml:meta xmlns:xhtml="http://www.w3.org/1999/xhtml" name="robots" content="noindex" /><meta xmlns="http://pipes.yahoo.com" name="pipes" content="noprocess" /><feedburner:emailServiceId>AboutBrandsPlayersStartups</feedburner:emailServiceId><feedburner:feedburnerHostname>http://feedburner.google.com</feedburner:feedburnerHostname><atom10:link xmlns:atom10="http://www.w3.org/2005/Atom" rel="hub" href="http://pubsubhubbub.appspot.com" /><entry>
        <title>Supernova:  Clips from Thursday's thought leaders</title>
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        <id>tag:typepad.com,2003:post-6a00d83451e26169e20128761193d5970c</id>
        <published>2009-12-04T11:02:43-08:00</published>
        <updated>2009-12-04T11:02:43-08:00</updated>
        <summary>The Internet is human.</summary>
        <author>
            <name>Mary Trigiani</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="Current Affairs" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Executive" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Management" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Supernova" />
        
        
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<div xmlns="http://www.w3.org/1999/xhtml"><p><strong>In the final analysis, on this day, anyway, the Internet is human</strong>. 
That's the takeaway of dozens of Supernova conversations, whether they
happened on Twitter with folks miles away from the conference or with
the person right next to you in the room.  The Internet, in all its
technology and technicality, is a tool for intimacy.  We just have to
carve out the boundaries that protect our privacy, our talents, our
corporate competitive differentiation, our social interaction, our
governing systems.  The thing is, we don't have the luxury of waiting
for the Internet to pause.  Like people, the Internet keeps flowing and
leading us to new discoveries about ourselves and the data we produce. 
With luck, our closer proximity will generate and sustain the kind of
trust only humans can do.</p><p><em>Read more of this post at <a href="http://supernovahub.com/2009/12/clips-from-thursdays-thought-leaders/" target="_blank">Supernova Hub</a></em>.</p></div>
</content>


    <feedburner:origLink>http://marytrigiani.typepad.com/spada/2009/12/supernova-clips-from-thursdays-thought-leaders.html</feedburner:origLink></entry>
    <entry>
        <title>Supernova:  Thought leading clips from the morning sessions</title>
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        <id>tag:typepad.com,2003:post-6a00d83451e26169e20120a6fff081970b</id>
        <published>2009-12-02T14:49:10-08:00</published>
        <updated>2009-12-02T14:49:10-08:00</updated>
        <summary>The global economy, whose infrastructure was shaped by Wall Street priorities, has been about the income of institutions, not their outcomes.  Organizations must devise business models that are pull driven — pulling people, connections, relationships into their domains — not push oriented — pushing sales, products, services on the customer.</summary>
        <author>
            <name>Mary Trigiani</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="Executive" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Management" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Supernova" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Technology" />
        
        
<content type="xhtml" xml:lang="en-US" xml:base="http://marytrigiani.typepad.com/spada/">
<div xmlns="http://www.w3.org/1999/xhtml"><em>Some <a href="http://supernovahub.com/2009/12/thought-leading-clips-from-the-morning-sessions/" target="_blank">takeaway points</a> from the <a href="http://supernovahub.com" target="_blank">Supernova </a>conference, morning of the second day.</em><br /><p /><p /></div>
</content>


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    <entry>
        <title>Supernova:  My gleanings</title>
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        <id>tag:typepad.com,2003:post-6a00d83451e26169e20120a6fa8a79970b</id>
        <published>2009-12-01T18:48:35-08:00</published>
        <updated>2009-12-01T18:48:35-08:00</updated>
        <summary>This is the time to act.  Even with all the challenges and the change that will be painful for some, we can build an infrastructure that is more than transparent — an infrastructure that is truly participative and embodies the voices of a democracy.</summary>
        <author>
            <name>Mary Trigiani</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="Supernova" />
        
        
<content type="xhtml" xml:lang="en-US" xml:base="http://marytrigiani.typepad.com/spada/">
<div xmlns="http://www.w3.org/1999/xhtml"><em>What I <a href="http://supernovahub.com/2009/12/some-gleanings-from-the-first-afternoon/" target="_blank">learned </a>today at <a href="http://supernovahub.com" target="_blank">Supernova</a></em>.</div>
</content>


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    <entry>
        <title>Supernova:  Law meets technology</title>
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        <published>2009-12-01T14:47:51-08:00</published>
        <updated>2009-12-01T14:47:52-08:00</updated>
        <summary>The meteoric rise of social networking sites such as Facebook and LinkedIn, as well as social communications tools like Twitter, pose a series of new legal questions. Here's how panelists Denise Howell ["This Week in Law"], Alex Macgillivray [Twitter], Kerry...</summary>
        <author>
            <name>Mary Trigiani</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="Executive" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Social media" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Supernova" />
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<content type="xhtml" xml:lang="en-US" xml:base="http://marytrigiani.typepad.com/spada/">
<div xmlns="http://www.w3.org/1999/xhtml"><p><em>The meteoric rise of social networking sites such as Facebook and LinkedIn, as well as social communications tools like Twitter, pose a series of new legal questions.  Here's how panelists Denise Howell ["<a href="http://www.twit.tv/twil" target="_blank">This Week in Law</a>"], Alex Macgillivray [Twitter], Kerry Krzynowek [Deloitte] and Gabe Ramsey [Orrick] begin to answer them</em>.  <strong>Read the rest of this post on <a href="http://http://supernovahub.com/2009/12/law-meets-technology/" target="_blank">supernovahub.com</a>.</strong></p><br /><p /><p /><p /></div>
</content>


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    <entry>
        <title>The creative class:  Networked, high performing and disillusioned</title>
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        <id>tag:typepad.com,2003:post-6a00d83451e26169e20120a6105ae2970b</id>
        <published>2009-10-21T15:19:11-07:00</published>
        <updated>2009-10-21T15:19:11-07:00</updated>
        <summary>It's no longer the distinction between management and rank-and-file that makes sense in a service-dominated economy, if it ever did in a manufacturing dominated world, but the quality of performance along the scale of creativity and actual contribution. </summary>
        <author>
            <name>Mary Trigiani</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="Current Affairs" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Executive" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Technology" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Web/Tech" />
        
        
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<div xmlns="http://www.w3.org/1999/xhtml"><blockquote><blockquote><p><span class="contentTypeBold"><em>Not surprisingly, employee morale and
commitment has worsened during the recession -- and in response to
company actions to cope with the downturn. A recent survey finds that
high-performing employees have been substantially more affected than
the rank-and-file. </em></span><span class="contentType"><br /></span></p><p>                                                                                    <span class="contentType">Lin Grensing-Pophal</span></p><p>                                         <a href="http://www.hrexecutive.com/HRE/story.jsp?storyId=266535230" target="_blank">Human Resource Executive Online</a>, October 2009</p></blockquote></blockquote><blockquote><blockquote><em>... the creative class: a fast-growing, highly educated, and well-paid
segment of the workforce on whose efforts corporate profits and
economic growth increasingly depend. Members of the creative class do a
wide variety of work in a wide variety of industries---from technology
to entertainment, journalism to finance, high-end manufacturing to the
arts. They do not consciously think of themselves as a class. Yet they
share a common ethos that values creativity, individuality, difference,
and merit.<br /></em></blockquote></blockquote><p><span class="contentTypeBold" /></p><blockquote><blockquote><p>                                                                                           Richard Florida<span class="contentType" />
</p>
<p>                                                                   <a href="http://www.washingtonmonthly.com/features/2001/0205.florida.html" target="_blank">Washington Monthly</a>, May 2002</p></blockquote></blockquote><p><a href="http://www.watsonwyatt.com/" target="_blank">Watson Wyatt </a>and <a href="http://www.worldatwork.org/waw/home/html/home.jsp" target="_blank">WorldatWork</a> just released a <a href="http://www.watsonwyatt.com/news/pdfs/WT-2009-13052.pdf" target="_blank">survey </a>that tracks, among other things, employee engagement, and <a href="http://pipl.com/directory/people/Lin/Grensing-Pophal" target="_blank">Lin Grensing-Pophal</a> explains how companies can do a better job of engagement in a <a href="http://www.hrexecutive.com/HRE/story.jsp?storyId=266535230" target="_blank">recent article</a>.  But that may not be enough, going forward out of the recession.  The survey's results inspire a look back to an issue economist <a href="http://www.creativeclass.com/richard_florida/" target="_blank">Richard Florida</a> raised several years ago:  how the drivers of employee performance are changing.  </p><p>Today, the combination of networking tools, with a power burst from social technology, and a recession that now appears to be the result of an infrastructure crashing under its own incongruities -- foreseen by folks like Florida -- is forcing companies to look not just at compensation methods but at how they categorize employee positions from the get-go.  It's no longer the distinction between management and rank-and-file that makes sense in a service-dominated economy, if it ever did in a manufacturing dominated world, but the quality of performance along the scale of creativity and actual contribution.  We're in the midst of another major industrial shift that is exciting at the same time it is mind boggling.  And its impact will be felt not just inside corporations but around the cities and towns they populate.  </p><blockquote><blockquote>
<p><em>... the economy is different now. It no longer revolves around simply
making and moving things. Instead, it depends on generating and
transporting ideas. The places that thrive today are those with the
highest velocity of ideas, the highest density of talented and creative
people, the highest rate of metabolism.</em></p><p>                                                                                           Richard Florida</p></blockquote><p>                                                                                       <a href="http://www.theatlantic.com/doc/200903/meltdown-geography" target="_blank">The Atlantic</a>, March 2009      </p></blockquote><p><em>This post runs simultaneously on the <a href="http://supernovahub.com" target="_blank">Supernova Hub</a></em>.                           </p><blockquote><p>                      <a href="http://www.hrexecutive.com/HRE/story.jsp?storyId=266535230" target="_blank"><br /></a></p></blockquote></div>
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