The service is built on Pana.ma’s communications platform that answers the growing need for consumers and businesses to communicate asynchronously in the mobile or Web context using their voice as well as text. Users can easily create one-to-one or multi-party conversations (or conversation networks) by picking names from their address book or by searching the service’s user directory. These conversations can persist indefinitely.

“With virtually everyone mobile now, younger generations are calling less, texting more, and generally dismissing voicemail. We started Panama to add and deliver voice into the texting ‘paradigm’ because kids told us they wanted it!”

said David Hayden, co-founder and CEO of Panama.

“Texting is the communication mode of choice because it is more immediate, efficient, non-invasive, and convenient than any other mode (including calling). We simply saw that voice was missing and needed to be there to add the emotion and meaning that texting lacks. It’s a simple adjustment, and a natural evolution, but we think that this is a service that will have a radical impact on how we communicate.”

Available first to iPhone and 2nd generation iPod Touch users, Pana.ma’s service enables anyone to freely mix text and voice in a single conversation thread. The service will also be launched on additional platforms over the next two months.

The Pana.ma service includes the following features:

• Seamless integration of voice and text in any conversation thread
• The only mobile solution for sending and receiving private messages with a group of people
• The ability to create public and private conversations
• The ability to play back a conversation in part or in its entirety
• Unlimited messaging and unlimited storage
• Access to the only public forum for voice messages so anyone can easily create and participate in public conversations of interest
• Cost savings by eliminating reliance on traditional text messaging
• Alerts for new messages, even when the app is not running

This is really a super cool service, which we are now using to improve the communication with our own customers. Pana.ma is available on the AppStore; download it and send me a voice message @ remi.

But it seems that the concept of employment itself is coming under fire, at least in the microcosm I know better: the small to mid size businesses (SMBs).

Non-core functions like HR, accounting or legal services have traditionally been outsourced. However, and until very recently, a vast majority of companies would make sure their core functions be handled by full-time employees.

A rollercoaster economy combined to the ever increasing cost of hiring and retaining these employees is yielding a growing number of companies to question the validity of keeping their core competences on their payroll.

I am participating in a few experiments between “friendly” companies interested in sharing some of their core competences, as workload fluctuates.

There are pros and cons to the model, but altogether I found it particularly hard to manage. In addition it looks like a band aid that does not address the real problem; global competition, shorter life cycle for products and services, and a fast changing economy are calling for radical changes in the way companies handle their HR and therefore on how employees think of their career.

Richard Barrett, a HR specialist rightfully said recently on his blog:

The new employment model is just-in-time, do-it-yourself. Companies now acquire workers just-in-time, shifting their employment burden to independent contractors and outsource service providers. Workers, even the direct employees, are responsible for their own healthcare and retirement planning. Indirect payroll costs for direct employees will climb significantly in the next ten years, so companies will continue to reduce their direct employee base and increase their use of contractors and outsource providers. (http://mappingcompanysuccess.com/2009/03/barretts-briefing-employment-past-and-future/)

Barrett implies that companies are going to outsource more and more in the future. He is certainly right, and that is the problem. In fact, as companies keep externalizing their business processes to a variety of vendors, the line between outsourcing and chaos becomes thinner and thinner.

Companies have to turn to larger outsourcing firms that can handle an entire business process. Large corporations do it all the time, but SMBs cannot afford the required overhead.

What they need indeed are local firms to provide them with a first level of interaction that is local, both in terms of distance and culture. In turn, these local firms can tap into resources that are located either inshore or offshore, it does not really matter.

I see this as a golden opportunity for employees to leave their job before being laid off, organize in groups of small outsourcing/consulting firms, and offer their services locally, and probably starting with their former employers, which are likely to become their first clients. (A word of caution though, think the whole process through carefully before tending your resignation!)

The key to success is definitely not to become a free lancer, but to team up with the right people, both local and offshore, to offer solutions that are tailored to the exact needs of the targeted niche. These “federations of providers” could exist for a given project, or might be formed to tackle a given market.

It is certainly easier to say than to implement. Our business model is based on this concept, and after the first 2 years of operation, I can see the many advantages to all parties involved: customers, employees and shareholders.

That said, it is only the beginning of a long process and a lot remains to be done to create a valid alternative to the current dominant business and employment systems.

If anyone located in the Bay Area or SoCal is having similar thoughts, let me know. I would welcome further discussions or experiments.

Remi Vespa
Venus Software International

Venture capitalists seldom invest in software start-ups nowadays, especially if their product relates to WEB 2.0, social networks, or other online businesses. They first want to see (i) an initial product financed by the founders and (ii) some market traction. Market traction clearly means revenue; a sizable number of free users/subscribers is not recognized as market traction anymore.

It might not be that bad after all. We are back to a more traditional business model where entrepreneurs have to contribute their own savings, and turn to business angels, incubators or friends and family to complete their initial round of funding.

Budgeting and raising the proper amount of money required to get a product to market is critical, and entrepreneurs cannot afford any mistake, as these first dollars are likely to determine the fate of their new venture. The equation is simple: the initial funding has to take them to a point where their venture becomes either sustainable, or at least shows a demonstrable revenue model. If this goal is reached, then raising more money should not be an issue; if not, it would be highly challenging to get any extra funding.

And just because delays seem to be an intrinsic part of the software industry, entrepreneurs should always spend wisely and even keep a cash reserve when possible.

Some unnecessary expenses that were the hallmark of VC-funded start-ups have disappeared already, and that is very good: high-end offices stuffed with expensive furniture, company’s catered parties, oversize administrative team, etc.

There is still one area though where entrepreneurs tend to spend too much money, and that is on their development effort.

I can think of 2 major mistakes there, one happening when there is solid funding and the other when there is not enough funding. Let’s illustrate the point with these 2 sentences we all have heard too often:

1 – “We want the best developers, and we will pay whatever it takes to assemble the dream team.”

First, and unless the entrepreneur is the most wired person in the Valley, chances are he/she won’t be able to attract the shining stars. And that is not even the real question; if the very best developers are required to get the ball rolling, then the concept might not be as good as it sounds. The founder’s role is to over motivate his/her team, not to find and hire shining stars; shining stars who by the way are very unlikely to join any start-up, especially during these hard economic times.

2 – “We have very limited funding (=not enough), so our team works mostly, if not entirely, for equity.”

In this case, the developers will become rapidly impatient, or will not give their undivided attention to the project. Bottom line is that precious cash (and precious equity) will be burned away for little result. Remember, getting only 80% of the first version of an application is getting nothing! In most cases, it will be easier to rewrite the code entirely, as opposed to trying to understand the existing stack. How many entrepreneurs have the cash to afford the rewrite of their initial version?

I meet at least 4 to 5 times a month with entrepreneurs who have spent their funding with no results and are turning to established outsourcing companies, offering them to finish the work for equity! Hello??

Remember, the first dollars are essential. If you were unable to deliver, why should anyone take the risk to commit their resources for an equity that is already worthless?

I do not mean to be rude, but I witness these situations too often. If you are an entrepreneur, spend wisely with your developers. My observation is that in most cases, the technical challenges are not as big as many entrepreneurs think they are. Technical problems tend to grow with the success of the company. Trying to anticipate too much at the beginning is just counter-productive.

And remember, turning to an outsourcing company that will work for a fixed price is often the best way to spend less, limit your risks and prepare for the next steps. And finally do not worry, if your business does take off, you will be snowed under by resumes of the Bay Area’s “best” developers.

Remi Vespa
Venus Software International

The Indian outsourcing industry has been getting a lot of bad press recently, especially after Ramalinga Raju admitted having inflated Satyam’s profits by around $1 billion.

Nilekani is a co-founder and former CEO of outsourcing giant Infosys.

He is one of the key visionaries of the Indian IT industry, whose remarkable vision and ability to deliver have enabled the Indian industry to grow from traditional software outsourcing to business process outsourcing and finally to global solution delivery. It is for people like Nilekani that the Indian major players are now challenging IBM, Accenture and HP.

That said, most of the small to mid size Indian companies are left behind, living on an outdated model defined in the 80’s. They are the companies that largely contribute to the growing bad press Indian suppliers are getting in the IT world.

New leaders need to rise up and provide these many small providers with a revivified vision for the role they can play on an outsourcing market that has become increasingly global, with countries fancying a better infrastructure, a similarly vast pool of talents, lower attrition rates, and lower prices.

Some food for thoughts for NASSCOM, the National association of Indian outsourcing industry, a prominent body co-founded by … Nandan Nilekani.

Remi
www.vsisoft.com

Kennedy is a Professor at Michigan’s Ross School of Business. He also runs the William Davidson Institute — a fairly prominent think-tank that focuses on business and policy issues in developing countries.

This book is a goldmine:

• IT managers will find very detailed and clear information on what, when, where and how to offshore
• Outsourcing vendors will find relevant and not-so-well-known information on industry trends.

But hold on, there is more. Because the book goes far beyond the technicalities of services offshoring, literally everybody would benefit tremendously from reading its sections 1, 2, 6, and 7.

In fact, if you think the book is of no concern to you, consider one mind-blowing statistics shown in it: in the USA, services represent a staggering 83% of the country’s GDP.

The author managed to stay away from politics and partisanship. The book carries nothing like Lou Dobbs’ low-level propaganda or Thomas Friedman’s provocative views.

Kennedy sticks to the facts, and demonstrates brilliantly why the globalization of services is an unstoppable trend, at least for any foreseeable future.

Consider “The Services Shift” a wake up call. A new economy has emerged, and it is a global one. Liking or disliking this global order we have created is everyone’s prerogative, ignoring it is just not possible anymore, whatever our role in our society is.

The price to pay for the US to retain global leadership is to acknowledge this situation, accelerate innovation, create disruptive business models, and more importantly prepare our children to live in a world that will be changing at an always faster pace.

I will definitely elaborate on some parts of this book in future posts. In the meantime, do yourself a favor: read it!

Purchase the book on Amazon.com

Remi
www.vsisoft.com

Beware!

The apparent advantages of blended rates are increased invoice readability, better cash flow predictability, and the illusion for the customer that they are getting the most senior resources at a very attractive price.

What usually happens is the opposite.

Blended rates are first determined by averaging the average hourly rates of the initial team, a team that usually comprises a higher percentage of senior individuals to help reduce the learning curve and the transition times.

Chances are that, after a few months, the vendor will start pulling out senior personal from the team, and replace them by less experienced ones. Some vendors have become experts of this, and decrease in quality will happen very gradually.

When changes in quality become visible, a common solution is to add more senior individuals to the team; a solution that yields in a rapid increase in quality, to the customer’s satisfaction.

And a few months later, … ditto: senior members are replaced by less senior ones, etc.

While blended rates make sense for larger teams, they do not apply to smaller teams. If you are a small to mid-size business, stay away from them. Make sure instead that you are provided with means to know every team member, their qualifications, and their true participation to the development effort. If you do not feel up to the task, go for fixed price agreements; they are a much better way to pay the fair price while reducing the overall risks attached to IT outsourcing.

Remi
www.vsisoft.com

Going offshore to circumvent shortage of local talents, insufficient infrastructure, or to accompany International expansion is certainly very valid. It becomes highly debatable though when going offshore is only dictated by the search of maximizing corporate profit.

I recently read this (not so) funny post in the Chicago Tribune.

The article talks about an experiment by Jack-in-the-Box, the fast food chain, to offshore their drive thru order taking, likely to India, although the company’s spokeswoman declined to confirm the location.

Centralizing this process might make sense, but why offshore it?

These jobs do not require any advanced qualification and the positions could easily be filled in the USA. Locating the centralized team in a tier-2 or tier-3 US city would provide solid savings, and possibly enhance customer experience; taking the extra step and shipping everything to India looks like corporate greed.

I like free market, and fully agree that corporations should take all necessary (while prudent) steps to remain sound and profitable. However, being obsessed by short-term profit always lead to failure.

Just look at the current state of our economy in the USA. It says it all.

Remi
www.vsisoft.com

However, I often noticed that potential customers are trying to go far off limits when it comes to prices. I think this is plain wrong, as too much bargain is very likely to backfire on them.

The worst part of the story is that there are always some vendors willing to accept any conditions to get a contract.

But hold on, there is no free lunch! You can be absolutely certain that the client will get what they are paying for, which might be very different from what’s written in the agreement.

Let’s face it: if you are a serious outsourcing vendor, positioned on a market that gladly pays 25 to 30 dollars an hour for a seasoned engineer, why would you assign him or her to a contract that only pays $ 15 or even less? There is no way. Your vendor might assign some senior engineers for 2-3 months but they will replace them as soon as possible with less experienced ones. When blended rates are used, customers get less without paying less. And in the software industry less means very often failure!

It is relatively easy to find out what the average prices for a profile and a region are. Bear in mind that developers in places like Bangalore, Shanghai or Beijing are more expensive than in tier-2 cities. On the other hand, large cities harbor larger pools of talents, usually more affluent in English; the engineers are generally more career oriented, hence more motivated.

There is a very good article on this topic on the “Pragmatic Outsourcing” blog [click here to read it].

If you are on the market looking for an outsourcing vendor, do your homework; it is worth spending time evaluating what the supplier’s realistic bottom line really is. Do not go below it, it is not worth it!

Remi
www.vsisoft.com