NEW YORK (Fortune) -- Dear Annie: I've been looking for a job for three months, putting in eight-hour days of contacting people I used to work with, attending industry events, "meeting" people and joining groups on social networking sites, and putting out every other kind of feeler I can think of. I've had a couple of rounds of interviews, but each time, what looked very close to being a solid offer suddenly turned cold. I've noticed that, both times this happened, it was after the interviewer said he intended to call the people I had given as references. It could be a coincidence, of course, but then again, I'm starting to wonder what my references (two former bosses and a former client who all liked my work, or so I thought) have been saying about me. Your thoughts, please? -Wondering in Winnetka Dear W.W.: You're right to wonder. Yes, it could be sheer coincidence that both your hot prospects turned chilly after references came into the picture -- and, in this job market, with so many candidates for every job opening, it's entirely possible that those two employers simply found somebody else they regarded as a better fit. On the other hand, consider for a moment the responses of hiring managers asked to recall the most surprising reference check they'd done lately. Here's a sampling, from Silicon Valley staffing firm The Creative Group, which conducted the survey: * "Someone used her mother as a reference. Needless to say, she had not worked anywhere with her mother." * "We learned that the woman we were interviewing liked to go barefoot all day." * "We talked to someone who said that the applicant didn't like the industry in which he was trying to get a job." * "The reference said the person fell asleep during work hours." * "A professor recommended someone who was really smart, but mentioned that he was never seen wearing any footwear besides flip-flops." * "The reference went on and on about the candidate's favorite music, bars, social activities, etc." * "The fellow I called just started laughing. He said he could not believe he was a reference for this candidate." Yikes. No doubt the job applicants under discussion would be mortified to hear these comments. But even far less damaging remarks can undermine your job hunt. "Even a subtle lack of enthusiasm can work against you," notes Megan Slabinski, The Creative Group's executive director. Let's try to figure out where your relationships with references may be going awry. A few questions for you: * Did you let them know beforehand that you would be giving out their names and contact information and listing them as references? * Have you explained to them what kind of job you're looking for, and what you'd appreciate their emphasizing when employers call? * Have they got an up-to-date copy of your resume? * Have you thanked them for being willing to put in a positive word for you, even if no one has called them? * Have you done them any good turns lately (or ever)? If you answer "yes" to all of the above, that's a good start. Next consider: Are your references still in the jobs you think they're in? "Be sure to stay in close contact with references," says Heidi Allison, CEO of Allison & Taylor, a firm that conducts reference checks for job seekers who want to verify what's being said about them. "If the person is no longer there to respond to inquiries, a reference checker may be shuffled around in the company and end up talking to someone who won't cast you in such a positive light." If everyone's contact information checks out, get in touch with the HR department at your past employers to make sure their records match what you've put on your resume, advises Allison. Sometimes, companies get the facts wrong for staffers' dates of employment, title and salary, she says. "You may even have been dropped from HR's records entirely," Allison says. "This happens more often than you might think, especially in the case of mergers, where not all records make the transfer into the new system. It's also frequently the case with the self-employed, since many companies do not hold records for independent contractors or consultants in their systems. It's not great when a prospective employer calls and is told there's no record of your ever having worked there." Let's say you've double-checked all of the above and everything seems to be in order. Perhaps your references are, for whatever reason, just not singing your praises as effusively as they could be. "If your reference is anything less than glowing, he or she is hurting your chances of landing the job you want," says Allison. "You need to know that person is doing everything possible to make a positive impression for you." If you have any doubts, consider giving a different set of references. "The best ones aren't necessarily the contacts with the most impressive job titles, but those who can speak the most persuasively about your merits," says Megan Slabinski. "You do need to actively manage your references, but employers often do their own digging to find out more about candidates. Any and all former co-workers and managers could be tapped as references. That's why it's wise to stay on good terms with everybody. You never want to burn bridges." Too true. Readers, what do you say? Do you have good references? Has a reference ever surprised you by saying something negative? Ever said anything not-so-nice when asked for a reference? What's the worst reference you've heard or gotten? Post your thoughts on the Ask Annie blog

@davemorgannyc I'm back in the start-up world: http://www.simulmedia.com/press 7:47 AM Mar 5th from web

Simulmedia, Inc. (simulmedia.com) is a New York City-based marketing services company dedicated to improving the relevance and effectiveness of program promotion on television. Simulmedia is developing pioneering predictive models and technology to help television companies deliver the right promotions to the right viewers at the right time. The company’s founder and CEO is Internet entrepreneur Dave Morgan.

*Have always understood your company and your space because we're specialists in recruiting. *Can look at a resumé, speak to a candidate and intuitively match them and their skills with the culture and personality of the firm. *Have negotiated well over $60 million in payroll and compensation packages since 1996. *Focused our efforts on your space through our vast database of over 90,000 qualified candidates. * Built strong, long-term relationships between our industry-savvy recruiters and our trusted partners to source the best talent for top-growth companies and help them maintain their competitive edges. *Used industry-leading methodology and cutting-edge technology to get the best staff on the job, fast, to speed the recruitment process and enhance efficiencies. *Created an unparalleled network of companies and clients. *Recently doubled our staff and took over an entire floor in mid-town Manhattan

Companies need recruiters who have deep relationships and who can network with passive candidates and bring the opportunities to them.

Congratulations to the whole AC Lion team.

Alan Cutter; Bonnie Zaben; Mike Adler; Dan Goldsmith; Edna Brown; Ted O'Brien; Josh Marmer; Eve Stieglitz; Nadav Geft; Matt Devlin; Dana Lupton; David Shadpour; Chris Masters; Asher Abraham; Dani Shapiro; Sean Weinberg and our super crew of interns!: Adira Katlowitz; Ed Butterman; Elliot Friedman

• Hierarchy and outline structure will lead the reader along in an effortless way. Be certain the supervisory logic is established and communicated with minimal effort on behalf of the person reading your resume. • Be consistent in convention throughout the entire resume. If you are spelling the name of the state “New York” in one part of your resume then you’d better use “Illinois” or “Ohio” for other locations –v- Ill or Oh. Every little convention you assume must be 100% consistent bottom to top. Having read resumes for the last 8 years I can tell you that constancy and structure connote professionalism, specificity and impact and generally set the right tone. • Consider use of indents and bullets to transition from general to specific components of each job presentation. As well a discreet use of bold and italics are easy ways to give the resume flow and contour. • Size may not matter but balance sure does. Keep bulleted paragraphs balanced in terms of the amount of space each consumes. Resource planning is critical for the appropriate visual impact. If you dump 9 bullets on one job and only 3 bullets on another job one may be led to believe that either you’re embellishing on the 9 bullet job or simply have nothing to say about the 3 bullet job. I advise to find a medium across all of your experiences. • Group your bullets in a consistent fashion. Perhaps the first two bullets of each job description will illuminate initiatives you were tasked with while the last few bullets will illuminate the net result of such actions. • Test your ability to conceive and write powerful sentences and very accurate use of verbs. The most over used word in resumes seems to be “managed”. I happen to frown on this word because it really doesn’t describe, in a granular sense, exactly what it is you did. The definition of managed is “to bring about success”.

MCLEAN, Va. - Mobile Posse, Inc., a leading provider of content and advertising delivery solutions for mobile, today announced the launch of an innovative sales promotion for agencies and brands looking to extend their advertising campaigns to mobile. Mobile Posse’s “Double-Digits Pledge” allows advertisers to trial idle screen advertising risk-free. Participating advertisers are guaranteed a minimum 10% click-through-rate (CTR) on campaigns delivered via the Mobile Posse platform. Advertising fees for ads that do not generate the promised consumer response will be fully refunded to the advertiser, no strings attached.

Today I received an alarming e-mail from the Interactive Advertising Bureau (IAB) with a link to their press-release that read the following:

"NEW YORK, NY (November 20, 2008) — The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers LLP (PwC) today announced that Internet advertising revenues reached almost $5.9 billion for the third quarter of 2008"

That's only a 11% increase from Q3 '07 and only a 2% increase from the Q2 '08. I remember when the Q1 '08 report came out, I wrote an article titled "IAB Q1 '08 Report in Perspective". 1/2 a year later and if you look at the graph above, you'll see very little growth...more like a "bunny hill" than anything else.

"The growth of interactive advertising that we’ve been experiencing over the past few years has stabilized due in large part to the difficult current economic climate,” said Randall Rothenberg, President and CEO of the IAB."(IAB)

Now that the Retail industry is predicting huge cuts in online spending, the Automotive industry in shambles,"the fourth quarter could see an actual decline in both U.S. and global growth." (TechCrunch) Bear in mind this is highly speculative and there are more factors out there than our current economic situation. Online marketers are coming up with highly innovative and revenue generating cost-effective methods that may help fix this "situation". Keep your fingers crossed, hold on tight, and hope Q4's report is nothing more than a bunny-hill.

1. Indeed.com: $72,000
2. SimplyHired: $76,000
3. Salary.com: $73,000
4. Yahoo! Hot Jobs:$64,145
5. CareerBuilder Salary: $86,746
6. Monster.com: $81,555

• Subject Lines < 35 Characters - Open Rates: 19.6% ; CTR: 3.1%
• Subject Lines > 35 Characters - Open Rates: 14.8%; CTR: 1.9%

• Principals of Search Engine Optimization and Search Engine Marketing
• Practical advice for maximizing your S.E.O./S.E.M. investment
• Build vs buy (do-it-yourself vs hire an agency) decision criteria
• Customer testimonials and entrepreneur experiences with S.E.O./S.E.M.

• Maisha Walker, President, Message Medium & Columnist with Inc. Magazine
• Regau Flowers, SEM Director at Comet Conversion
• Cesar Hervieux, Online media buyer and planner with Media Contacts
• Sara Holoubek, Consultant, Editor at SearchBuzz, & Director of SEMPO
• Joseph McElroy, Search Artist at Gigapixel Creative and Chair of IPTV Committee on Emerging Technolgy (SEMPO)

• Sarah: "You're making money (everybody luaghs)...but note that setting a benchmark is very important"
• Regau: "I need to know your GOAL in the beginning"

• Joseph: "Wordpress, Joomla and Drupalare great porgrams. If you're not going to use a CMS and start from scratch, you better be an expert"

• Regau: "It depends on your campaign and goals."
• Sarah:"As soon as tomorrow to a couple of months. It really depends on Spider Frequency from Google...oh ya, there are other search engines too (everybody laughs). SEO is like PR, where you have to pitch to the editor every day...and the pitch keeps changing."

• Regau: "A huge part is how many sites are ranking in your area! How many site are ranking against you?"
• Sarah: "3 Basics - 1. Make sure a spider can get into your site; 2. Make sure the content is relevant to the text; 3. Internal and External linking."
• Joseph: "It's also important for when people get there, what's going to happen after that?"

• Joseph: "You should contentrate more on PPC for Products and SEO for Services."

• Regau: "If you're aiming for the longtail, longer lasting success then SEO...SMO is an ongoing process that needs daily updates."
• Sarah: "Utilizing social networking sites will be good for Tomorrow's success...but you have to keep up with it then."

I find it entertaining how at every conference, I manage to come home with BAGS full of Online Marketing" SWAG" (Stuff We All Get). Well this time around, in spirit of the elections, I decided to rate all of the SWAG and name a "BEST SWAG AT AD:TECH". It's a tough year full of yoyo's, usb lights, wireless mice and cigars! The winners will be chosen based on the following criteria: Longevity, Practicality, Popularity and Design!

This list will exclude notebooks, pens, gum, sticker, and squishee balls ...'cause they suck! Below is a list of the best SWAG and their companies:

• AdManage, Yellow Messenger Bag
• Traffic Marketplace, Tubed Vodka Shots and Thermometer
• Digital Element, Mini BBall Hoop
• Hydra, Metro Trucker Hat
• Zedo, Ski Beanie/Snow Hat
• >ifbyphone, LED YoYo's and a Cell Phone Holder
• Internet Advertising Group (IAG), USB Laptop Light
• AdOn | Network, Global Clock
• Media Whiz, Plush Slippers
• EliteCommission, Fresh Rolled Cigars, Clippers and Lighters
• Affiliate.com, T-Shirts
• Akamai, Tshirts formed into cool shapes
• EmailDirect, Hilarious TShirts
• interClick, Foam Football
• LinkTrust, Sturdy Messenger Bag/Laptop Case
• Epic Advertising, Bottle Opener
• Batanga, iPod external Speakers
• Tatto Media, USB Wireless Mouse

AND THE WINNER'S ARE:

1st Place - LinkTrust, Sturdy Messenger Bag/Laptop Case

• This is the bag on the right of the picture on top (and NOT the yellow one). A well built product, usable compartments and a padded laptop section, this item was hard to come by. The entire show, people kept asking me "where did you get that bag?" Even my boss was a little jealous. This one takes the cake!

• Originally I was considering giving this 1st place, but there was no practicality here. It was definitely popular and this booth definitely got the most buzz! Also, it's funny to note the Chief Marketing Officer who decided on the cigars idea is only 16-years-old! And the other staff members were also under age: Rishab Verma (CSO) is 17 and Joe Helewa (Sr. AM) is 16. And the best part? Their booth ended up having a line around the corner for the first few hours of Ad:Tech on Monday. A little ironic that 3 members of their staff aren't legally allowed to touch their own SWAG! I found an interview with Joshua Kopac: 16-year-old Internet Marketer, which is worth reading. He's definitely a sharp kid and the company looks like it is doing quite well. Worth keeping an eye on!

• Practically speaking, a wireless mouse makes a great addition to both your laptop and desktop. I was also very surprised to see there was no shortage in supply. I was able to snag 4 of them, without even being questioned. They earned this one!