Internet Marketing: Insider Tips and Advice for Online Marketing

Beginner’s Guide to LinkedIn – Podcast Episode #155

andy@wireworldmedia.co.uk (SiteVisibility) — Tue, 31 Jan 2012 09:57:13 +0000

Kelvin and Andy are taking you through how to start marketing your business on LinkedIn, in this Beginner’s Guide episode of the Internet Marketing Podcast. If you’re looking to grow your B2B company through social media, LinkedIn might very well be the platform you’re missing. To grow your presence, Kelvin’s explaining what you should be doing, like starting by making company pages (company profiles) and creating groups targeting your ideal audience, and whether you should consider purchasing the premium package.

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Beginner’s Guide to LinkedIn – Podcast Episode #155

Beginners Guide to Facebook – Podcast Episode #154

andy@wireworldmedia.co.uk (SiteVisibility) — Tue, 24 Jan 2012 11:00:49 +0000

In this episode of the Internet Marketing Podcast, Kelvin and Andy are discussing the best ways for a business to use Facebook. This includes tips, strategies and techniques based around the different ways to approach Facebook in terms of marketing and advertising. Kelvin also addresses the differences between Facebook pages and Facebook groups and how these are best suited to the particular needs of a business.

Facebook

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Beginners Guide to Facebook – Podcast Episode #154

Beginners Guide to Twitter Marketing – Podcast Episode #153

andy@wireworldmedia.co.uk (SiteVisibility) — Tue, 17 Jan 2012 10:30:30 +0000

In this episode of the Internet Marketing Podcast, Kelvin gives you a crash course on some of the most common questions people have about using Twitter, including why Twitter should be used and by whom, who are the most comming Twitter users, what are they looking for and finally what should you be Tweeting…..

Twitter
Hootsuite
Tweetdeck

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Beginners Guide to Twitter Marketing – Podcast Episode #153

Taking Over the World with International Digital Marketing – Podcast Episode #152

andy@wireworldmedia.co.uk (SiteVisibility) — Fri, 13 Jan 2012 11:15:28 +0000

In this special episode of the Internet Marketing Podcast, Kelvin is joined by SiteVisibility’s Digital Insights Manager Graeme Benstead-Hume and Lee Hayhurst, Travel Weekly Group head of News and Travolution Editor to discuss International SEO.

They are discussing search trends and the opportunities and threats of exporting your search strategy model to other countries, including whether to translate your site content directly, whether you should have localised domain names, what to do if your analytics data shows that you have a lot of visitors from abroad and the importance of having native speakers who understand the local culture on your team, among many other things.

If you’re interested in this area of search, you can join us on February 7th, 2012, where Graeme is speaking at the Travel Technology Show

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Taking Over the World with International Digital Marketing – Podcast Episode #152

How do I track my Google Rankings & Other Questions – Podcast Episode #151

andy@wireworldmedia.co.uk (SiteVisibility) — Tue, 03 Jan 2012 10:45:42 +0000

In this episode of the Internet Marketing Podcast, Kelvin and Andy provide tips on choosing the most suitable SEO platform tool, details to factor in when promoting one’s website and the specifications one should look out for when transiting between WordPress templates.

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How do I track my Google Rankings & Other Questions – Podcast Episode #151

Choosing the best Domain Name for SEO and other Questions – Podcast Episode #150

andy@wireworldmedia.co.uk (SiteVisibility) — Tue, 20 Dec 2011 10:42:21 +0000

In this episode of the Internet Marketing Podcast, Kelvin and Andy respond to queries related to most reputable search terms, hyphens in domain names and Exact Match Domains (EMD). Kelvin stresses on the importance for brands to dominate their branding terms, suitable content size for a purchase page and how EMD owners can safeguard their domain names.

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Choosing the best Domain Name for SEO and other Questions – Podcast Episode #150

How to Change a Google Local Listing and Other Questions – Podcast Episode #149

andy@wireworldmedia.co.uk (SiteVisibility) — Tue, 13 Dec 2011 10:45:22 +0000

In this episode of the Internet Marketing Podcast, Kelvin and Andy are continuing to answer your questions. This week, they’re discussing whether the changes to domain naming guidelines recently introduced by ICANN allowing companies to own branded domains will be beneficial for SEO, how to change a misleading Google local listing, and Kelvin’s tips for designing a successful business model for a QR Code company.

ICANN
Business Model Generation by Alexander Osterwalder and Yves Pigneur.

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How to Change a Google Local Listing and Other Questions – Podcast Episode #149

Will a Website Redesign Ruin my SEO and Other Questions – Podcast Episode #148

andy@wireworldmedia.co.uk (SiteVisibility) — Tue, 06 Dec 2011 09:48:47 +0000

In this episode of the Internet Marketing Podcast, Kelvin and Andy are going through a few of your questions. They’re talking about which tools are best to use for identifying the rankings of the pages on your site, how to get around the constraints of a large company’s hesitance to adopt SEO and tips to get it implemented more quickly, and what to do if you need to change all of the URLs on your site.

SEOBook Rankchecker plug-in for Firefox
AWR: Advanced Web Ranking
RavenTools

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Will a Website Redesign Ruin my SEO and Other Questions – Podcast Episode #148

All Change at Google – Podcast Episode #147

andy@wireworldmedia.co.uk (SiteVisibility) — Tue, 29 Nov 2011 10:30:29 +0000

In this episode of the Internet Marketing Podcast, Kelvin and Andy are discussing 3 big changes that have been made by Google over the past few weeks including a change in Google’s algorithm known as the Google ‘Freshness’ Update, as well as changes made to Google+ and another slightly more controversial change…

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All Change at Google – Podcast Episode #147

How to Measure Social Media – Interview with Jim Sterne – Podcast Episode #146

andy@wireworldmedia.co.uk (SiteVisibility) — Tue, 22 Nov 2011 15:15:47 +0000

In this episode of the Internet Marketing Podcast, Kelvin is speaking with Jim Sterne, author of “Social Media Metrics: How to Measure and Optimize Your Marketing Investment”. Jim is presenting at this year’s eMetrics Marketing Optimization Summit. This interview is the last of this year’s series with the Keynote Speakers at the upcoming Conversion Conference, They’re discussing measuring social media and metrics, whether using tools is the right way to go about gathering data, and what exactly we should we doing with the data that we collect, as well as who is best placed to collect data, and best practice for analysts and the importance of enthusiasm.

Jim’s Book Social Media Metrics
Follow Jim on Twitter, or visit his website.
Avinash Kaushik’s Blog
Econsultancy

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How to Measure Social Media – Interview with Jim Sterne – Podcast Episode #146

Getting Your Next Digital Marketing Job – Interview with Jake Langwith – Podcast Episode #145

andy@wireworldmedia.co.uk (SiteVisibility) — Fri, 18 Nov 2011 10:30:59 +0000

In this weeks episode of the Internet Marketing Podcast, Kelvin is speaking to Jake Langwith, an expert in recruitment within the online marketing sector. They’re talking about recruitment within SEO and the issues faced by both recruiters and candidates. Jake also gives his tips for finding the best talent for your company and how to stand out as an applicant.

Linkedin UK

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Getting Your Next Digital Marketing Job – Interview with Jake Langwith – Podcast Episode #145

Why People Make Bad Decisions and How Marketers Can Take Advantage – Interview with Rory Sutherland – Podcast Episode #144

andy@wireworldmedia.co.uk (SiteVisibility) — Tue, 15 Nov 2011 10:30:29 +0000

In this episode of the Internet Marketing Podcast, Kelvin is speaking to yet another of the keynote speakers at this years Conversion Conference in London, Rory Sutherland.
Rory is Vice Chairman of the Ogilvy Group, Technology Correspondent at Spectator, the world’s oldest English Language magazine and an expert in behavioural economics, where this podcast is focused. Rory also talks about praxeology, how it differs from general behavioural economics and its role in marketing.

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Why People Make Bad Decisions and How Marketers Can Take Advantage – Interview with Rory Sutherland – Podcast Episode #144

Make More Money From Every Visitor to Your Site – Interview with Dr. Karl Blanks – Podcast Episode #143

andy@wireworldmedia.co.uk (SiteVisibility) — Fri, 11 Nov 2011 10:30:41 +0000

As you may have seen in previous blog posts, the Internet Marketing Podcast is a media partner at this year’s conversion conference. In this episode of the Internet Marketing Podcast, Kelvin will be interviewing Dr. Karl Blanks, one of the co-founders of Conversion Rate Experts and another of the keynote speakers at this year’s Conversion Conference London

Kelvin and Karl are talking about the scientific method of internet marketing.

Conversion Conference London (30th November – 1st December 2011)
Which MVT

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Make More Money From Every Visitor to Your Site – Interview with Dr. Karl Blanks – Podcast Episode #143

Build More Links with Better Backlink Analysis – Podcast Episode #141

andy@wireworldmedia.co.uk (SiteVisibility) — Tue, 08 Nov 2011 10:06:55 +0000

In this episode of the Internet Marketing Podcast, Kelvin and Andy are discussing better ways of conducting backlink analysis. While many think it’s as easy as determining who is linking to you, you can go much further by looking at a variety of factors, including secondary links, link volume, link authority, link velocity, and link anchor text.

For more on the VAVA principle of backlink analysis, you can listen to podcast episode #88, or read more about it!

MajesticSEO
OpenSiteExplorer

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Build More Links with Better Backlink Analysis – Podcast Episode #141

No related posts.

Cognitive Biases – When Your Mind Plays Tricks on You – Podcast Episode 140

andy@wireworldmedia.co.uk (SiteVisibility) — Tue, 01 Nov 2011 10:03:12 +0000

In this episode of the Internet Marketing Podcast, Kelvin and Andy are taking you through some of the cognitive biases that all digital marketers should be aware of when making decisions about and designing strategy for campaigns. These tricks your mind can play on you include Anchoring, Loss Aversion, Choice Supportive Bias, Hyperbolic Discounting, and False Consensus.

Nudge on Amazon
Screencast – False Consensus
Podcast Episode 130 – False Concensus

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Cognitive Biases – When Your Mind Plays Tricks on You – Podcast Episode 140

How to Get More Sales from your Website – Interview with Bryan Eiesenberg – Podcast Episode #142

andy@wireworldmedia.co.uk (SiteVisibility) — Fri, 28 Oct 2011 09:04:44 +0000

As you might have seen, the Internet Marketing Podcast is a media partner at this year’s conversion conference. In this special episode of the Internet Marketing Podcast, Kelvin will be interviewing Bryan Eisenberg, a keynote speaker at this year’s Conversion Conference. Bryan is an internationally recognised speaker and conversion expert with many years of experience in the world of digital marketing. Known as The Grok, he’s written Call to Action, Waiting for Your Cat to Bark and Always Be Testing.

Kelvin and Bryan are discussing the importance of conversion, and the reasons why it might not be as popular as some other aspects of the digital world, and the importance of testing.

Bryan Eisenberg
Conversion Conference London (30th November – 1 December, 2011)
Websitetestingtools.com
Usertesting.com
Wordstream (free account grader)

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How to Get More Sales from your Website – Interview with Bryan Eiesenberg – Podcast Episode #142

Getting More Speaking Gigs – Podcast Episode 139

andy@wireworldmedia.co.uk (SiteVisibility) — Tue, 25 Oct 2011 11:29:05 +0000

As you may know, Kelvin’s been very busy this year travelling the globe and the country delivering a variety of talks to a variety of conference audiences. In this episode of the Internet Marketing Podcast, Kelvin and Andy are discussing the benefits of increasing the number of speaking opportunities you or your company deliver, and how to go about pitching your ideas in the most efficient way.

If you want to know what Kelvin’s learned so far this year by speaking at conferences, you can read more about his take-aways in this blog post.

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Getting More Speaking Gigs – Podcast Episode 139

Facebook’s New Features – Podcast Episode #138

andy@wireworldmedia.co.uk (SiteVisibility) — Tue, 18 Oct 2011 09:02:44 +0000

This week, Kelvin and Andy are discussing the latest News and Tools. They’re discussing the new Facebook updates including the addition of the ticker, what the introduction of the Kindle Fire will mean for Amazon and digital marketers, and a few books that Kelvin has on the top of his reading list.

We’re also looking for any of you, our fantastic listeners, who have found that listening to the podcast has had a great impact on your business or career. If this sounds like you, please get in touch with us!

Predictably Irrational by Dan Ariely
The Upside of Irrationality by Dan Ariely
Nudge by Richard Thaler
Freakonomics by Steven Levitt and Stephen Dubner

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Facebook’s New Features – Podcast Episode #138

James Carson’s “Dr Social Love” BrightonSEO Presentation- Podcast Episode #137

andy@wireworldmedia.co.uk (SiteVisibility) — Tue, 11 Oct 2011 10:49:26 +0000

This week’s episode of the Internet Marketing Podcast has been borrowed from a BrightonSEO presentation. We know that most of you weren’t able to make it, and we wanted to share with you some of the talks. James Carson is Head of Search Marketing at Bauer Media. His presentation, “Dr Social Love: Or how I learned to Stop worrying about Google Algorithms and Love the People” was an overview of significant developments in social media marketing, how social activity relates to search strategies and how to “socially charge” marketing content to ensure that it is shared and linked to.

You can find the links to his presentation here.
James Carson on Twitter

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James Carson’s “Dr Social Love” BrightonSEO Presentation- Podcast Episode #137

Jonathan Stewart’s Google Panda Update Case Study – Podcast Episode #136

andy@wireworldmedia.co.uk (SiteVisibility) — Tue, 04 Oct 2011 13:53:24 +0000

In this episode of the podcast, we’re listening to Jonathan Stewart’s presentation from #BrightonSEO. Jonathan is Head of Search & Social Media at The Review Centre, and he’s taking us through the effects of the Google Panda Update on this company’s website. He’s discussing the initial effects, how his team tried to go about addressing the ramifications of the change, and their final conclusions.

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Jonathan Stewart’s Google Panda Update Case Study – Podcast Episode #136

The Big Four: Future Trends in Search – Podcast Episode #135

andy@wireworldmedia.co.uk (SiteVisibility) — Tue, 27 Sep 2011 09:15:39 +0000

In this episode of the Podcast, Kelvin is sharing his predictions for the future of Internet Marketing. Although humans are not generally very good at predicting the future, Kelvin is talking through four major ways that the world of Search will likely change over the next little while, and how this is going to effect the industry.

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The Big Four: Future Trends in Search – Podcast Episode #135

The Power of Spread Sheets in Internet Marketing – Podcast Episode #134

andy@wireworldmedia.co.uk (SiteVisibility) — Tue, 20 Sep 2011 09:40:00 +0000

In this episode of the Internet Marketing Podcast, Kelvin and Andy are discussing the latest in tools and hacks for better keyword research, or, what can also be called the power of spreadsheets. There are lots of recent tools which will make keyword research a lot simpler, and other tools which will make using spread sheets and Google Docs a lot more fun.

Ubersuggest

Richard Baxter’s Keyword Research Excel Plug-In

Neil Bosma’s SEO Tools Extension for Excel

Xpathbuilder

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The Power of Spread Sheets in Internet Marketing – Podcast Episode #134

Premium Content Archive Access Now Free – Podcast Episode #133

andy@wireworldmedia.co.uk (SiteVisibility) — Tue, 13 Sep 2011 13:35:31 +0000

In this episode of the Internet Marketing Podcast, Kelvin and Andy are explaining how you can access the archive of content previously only available to Premium Podcast Subscribers. There are over 150 videos, ranging from ‘How-to’ to ‘Best Practice’ and lots of things in between.

If you’re keen to sign up, please listen to this episode or join the SiteVisibility LinkedIn group for more details.

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Premium Content Archive Access Now Free – Podcast Episode #133

Google+ Influencing Search Results? Correlation Study – Podcast Episode #131

andy@wireworldmedia.co.uk (SiteVisibility) — Thu, 08 Sep 2011 09:15:25 +0000

In this episode of the podcast Andy and Kelvin are revisiting Google +. Kelvin explains how he believes that Google + may already be providing as good ranking data as Twitter and Facebook.

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Google+ Influencing Search Results? Correlation Study – Podcast Episode #131

The False Consensus Effect – Podcast Episode #130

andy@wireworldmedia.co.uk (SiteVisibility) — Tue, 06 Sep 2011 09:30:29 +0000

In this episode of the Podcast, Kelvin and Andy are talking about the phenomena in Psychology that is the False Consensus Effect and how it can lead to bad Business decisions.

PsyBlog

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The False Consensus Effect – Podcast Episode #130