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		<title>Internet Marketing: Insider tips and advice for Online Marketing</title>
		<link>http://www.academyinternet.com</link>
		<description>A series of tips and practical advice on how to get the best from Internet Marketing. Hosted by Andy White of  Wire World Media, alongside Daniel Rowles from AI Digital, the show gives access to real insider tips and advice from one of the UKs leading Internet Marketing Agencies. Andy’s lively style and personality keep the show moving along and cut to heart of the subject.</description>
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		<copyright>All Rights Reserved</copyright>
		<lastBuildDate>Tue, 18 Jul 2006 09:19:22 GMT</lastBuildDate>
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		<ttl>1</ttl>


		<itunes:owner><itunes:email>daniel.rowles@academyinternet.com</itunes:email><itunes:name>AI Digital with Andy White</itunes:name></itunes:owner><itunes:author>AI Digital with Andy White</itunes:author><itunes:explicit>no</itunes:explicit><itunes:image href="http://media1.wireworldmedia.co.uk/im.jpg" /><itunes:keywords>internet,marketing,online,optimisation,optimization,ppc,adwords,adsense,seo</itunes:keywords><itunes:subtitle>Insider tips and advice for Online Marketing</itunes:subtitle><itunes:summary>A series of tips and practical advice on how to get the best from Internet Marketing. Hosted by Andy White of Wire World Media, alongside Daniel Rowles from AI Digital, the show gives access to real insider tips and advice from one of the UKs leading Internet Marketing Agencies. Andy's lively style and personality keep the show moving along and cut to heart of the subject.</itunes:summary><itunes:category text="Business"><itunes:category text="Management &amp; Marketing" /></itunes:category><atom10:link xmlns:atom10="http://www.w3.org/2005/Atom" rel="self" href="http://feeds.feedburner.com/AcademyIM" type="application/rss+xml" /><feedburner:feedFlare href="http://add.my.yahoo.com/rss?url=http%3A%2F%2Ffeeds.feedburner.com%2FAcademyIM" src="http://us.i1.yimg.com/us.yimg.com/i/us/my/addtomyyahoo4.gif">Subscribe with My Yahoo!</feedburner:feedFlare><feedburner:feedFlare href="http://www.newsgator.com/ngs/subscriber/subext.aspx?url=http%3A%2F%2Ffeeds.feedburner.com%2FAcademyIM" src="http://www.newsgator.com/images/ngsub1.gif">Subscribe with NewsGator</feedburner:feedFlare><feedburner:feedFlare href="http://www.bloglines.com/sub/http://feeds.feedburner.com/AcademyIM" src="http://www.bloglines.com/images/sub_modern11.gif">Subscribe with Bloglines</feedburner:feedFlare><feedburner:feedFlare href="http://www.netvibes.com/subscribe.php?url=http%3A%2F%2Ffeeds.feedburner.com%2FAcademyIM" src="http://www.netvibes.com/img/add2netvibes.gif">Subscribe with Netvibes</feedburner:feedFlare><feedburner:feedFlare href="http://fusion.google.com/add?feedurl=http%3A%2F%2Ffeeds.feedburner.com%2FAcademyIM" src="http://buttons.googlesyndication.com/fusion/add.gif">Subscribe with Google</feedburner:feedFlare><feedburner:feedFlare href="http://www.pageflakes.com/subscribe.aspx?url=http%3A%2F%2Ffeeds.feedburner.com%2FAcademyIM" src="http://www.pageflakes.com/ImageFile.ashx?instanceId=Static_4&amp;fileName=ATP_blu_91x17.gif">Subscribe with Pageflakes</feedburner:feedFlare><feedburner:feedFlare href="http://odeo.com/listen/subscribe?feed=http%3A%2F%2Ffeeds.feedburner.com%2FAcademyIM" src="http://odeo.com/img/badge-channel-black.gif">Subscribe with ODEO</feedburner:feedFlare><feedburner:feedFlare href="http://www.podnova.com/add.srf?url=http%3A%2F%2Ffeeds.feedburner.com%2FAcademyIM" src="http://www.podnova.com/img_chicklet_podnova.gif">Subscribe with Podnova</feedburner:feedFlare><feedburner:feedFlare href="http://www.addtoany.com/?linkname=Internet%20Marketing%3A%20Insider%20tips%20and%20advice%20for%20Online%20Marketing&amp;linkurl=http%3A%2F%2Ffeeds.feedburner.com%2FAcademyIM&amp;type=feed" src="http://www.addtoany.com/addfr-b.gif">Add to Any Feed Reader</feedburner:feedFlare><feedburner:feedFlare href="zune://subscribe/?Internet%20Marketing%3A%20Insider%20tips%20and%20advice%20for%20Online%20Marketing=http%3A%2F%2Ffeeds.feedburner.com%2FAcademyIM" src="https://www.feedburner.com/fb/images/partners/sslchicklets/zune.gif">Subscribe with Zune Marketplace</feedburner:feedFlare><item>
			<title>#22: Lessons from the Corporate Podcast Summit (part 1)</title>
			<description>Fresh from the Corporate Podcast Summit in London (OK - well it was a week ago), Andy is debriefed by Daniel. Also on todays show - BT launches Tradespace and a viral marketing success story.</description>
			<pubDate>Tue, 27 Mar 2007 23:50:00 GMT</pubDate>
			
		<author>daniel.rowles@academyinternet.com (AI Digital with Andy White)</author><itunes:explicit>no</itunes:explicit><itunes:subtitle>Fresh from the Corporate Podcast Summit in London (OK - well it was a week ago), Andy is debriefed by Daniel. Also on todays show - BT launches Tradespace and a viral marketing success story.</itunes:subtitle><itunes:author>AI Digital with Andy White</itunes:author><itunes:summary>Fresh from the Corporate Podcast Summit in London (OK - well it was a week ago), Andy is debriefed by Daniel. Also on todays show - BT launches Tradespace and a viral marketing success story.</itunes:summary><itunes:keywords>internet,marketing,online,optimisation,optimization,ppc,adwords,adsense,seo</itunes:keywords><enclosure url="http://feeds.feedburner.com/~r/AcademyIM/~5/278304644/im022.mp3" length="11254486" type="audio/mpeg" /><feedburner:origEnclosureLink>http://media1.wireworldmedia.co.uk/im022.mp3</feedburner:origEnclosureLink></item>

		<item>
			<title>#23: Web 2.0 Revisited</title>
			<description>For those of us still at odds with Web 2.0, Daniel puts us at ease. I interview Wiggly Wigglers creator Heather Gorringe about her pioneering adventures into the world of podcasting and how her business has benefited.</description>
			<pubDate>Tue, 03 Apr 2007 23:50:00 GMT</pubDate>
			
		<author>daniel.rowles@academyinternet.com (AI Digital with Andy White)</author><itunes:explicit>no</itunes:explicit><itunes:subtitle>For those of us still at odds with Web 2.0, Daniel puts us at ease. I interview Wiggly Wigglers creator Heather Gorringe about her pioneering adventures into the world of podcasting and how her business has benefited.</itunes:subtitle><itunes:author>AI Digital with Andy White</itunes:author><itunes:summary>For those of us still at odds with Web 2.0, Daniel puts us at ease. I interview Wiggly Wigglers creator Heather Gorringe about her pioneering adventures into the world of podcasting and how her business has benefited.</itunes:summary><itunes:keywords>internet,marketing,online,optimisation,optimization,ppc,adwords,adsense,seo</itunes:keywords><enclosure url="http://feeds.feedburner.com/~r/AcademyIM/~5/278304645/im023.mp3" length="9745420" type="audio/mpeg" /><feedburner:origEnclosureLink>http://media1.wireworldmedia.co.uk/im023.mp3</feedburner:origEnclosureLink></item>

		<item>
			<title>#24: Spiders and videos</title>
			<description>Daniel talks about how web spiders operate and a couple of things we all need to be aware of and I talk to David White of weboptimiser.com about his cool use of videos.</description>
			<pubDate>Wed, 18 Apr 2007 21:50:00 GMT</pubDate>
			
		<author>daniel.rowles@academyinternet.com (AI Digital with Andy White)</author><itunes:explicit>no</itunes:explicit><itunes:subtitle>Daniel talks about how web spiders operate and a couple of things we all need to be aware of and I talk to David White of weboptimiser.com about his cool use of videos.</itunes:subtitle><itunes:author>AI Digital with Andy White</itunes:author><itunes:summary>Daniel talks about how web spiders operate and a couple of things we all need to be aware of and I talk to David White of weboptimiser.com about his cool use of videos.</itunes:summary><itunes:keywords>internet,marketing,online,optimisation,optimization,ppc,adwords,adsense,seo</itunes:keywords><enclosure url="http://feeds.feedburner.com/~r/AcademyIM/~5/278304646/im024.mp3" length="11135572" type="audio/mpeg" /><feedburner:origEnclosureLink>http://media1.wireworldmedia.co.uk/im024.mp3</feedburner:origEnclosureLink></item>

		<item>
			<title>#25: Google Checkout</title>
			<description>Google offers its new checkout service and I talk to Neil Cole about using Myspace to extend your network.</description>
			<pubDate>Sun, 06 May 2007 00:25:00 GMT</pubDate>
			
		<author>daniel.rowles@academyinternet.com (AI Digital with Andy White)</author><itunes:explicit>no</itunes:explicit><itunes:subtitle>Google offers its new checkout service and I talk to Neil Cole about using Myspace to extend your network.</itunes:subtitle><itunes:author>AI Digital with Andy White</itunes:author><itunes:summary>Google offers its new checkout service and I talk to Neil Cole about using Myspace to extend your network.</itunes:summary><itunes:keywords>internet,marketing,online,optimisation,optimization,ppc,adwords,adsense,seo</itunes:keywords><enclosure url="http://feeds.feedburner.com/~r/AcademyIM/~5/278304647/im025.mp3" length="8419749" type="audio/mpeg" /><feedburner:origEnclosureLink>http://media1.wireworldmedia.co.uk/im025.mp3</feedburner:origEnclosureLink></item>

		<item>
			<title>#26: Online PR and Your Comments</title>
			<description>After an embarrassingly long hiatus of nearly 6 weeks, we are back! After apologising profusely, Daniel and I discuss online PR and we address a number of your comments and emails.</description>
			<pubDate>Fri, 15 Jun 2007 21:15:00 GMT</pubDate>
			
		<author>daniel.rowles@academyinternet.com (AI Digital with Andy White)</author><itunes:explicit>no</itunes:explicit><itunes:subtitle>After an embarrassingly long hiatus of nearly 6 weeks, we are back! After apologising profusely, Daniel and I discuss online PR and we address a number of your comments and emails.</itunes:subtitle><itunes:author>AI Digital with Andy White</itunes:author><itunes:summary>After an embarrassingly long hiatus of nearly 6 weeks, we are back! After apologising profusely, Daniel and I discuss online PR and we address a number of your comments and emails.</itunes:summary><itunes:keywords>internet,marketing,online,optimisation,optimization,ppc,adwords,adsense,seo</itunes:keywords><enclosure url="http://feeds.feedburner.com/~r/AcademyIM/~5/278304648/im026.mp3" length="17201369" type="audio/mpeg" /><feedburner:origEnclosureLink>http://media1.wireworldmedia.co.uk/im026.mp3</feedburner:origEnclosureLink></item>

		<item>
			<title>#27: Website Optimiser and I Feel like a Million Dollars</title>
			<description>I talk to Daniel about Website optimiser - a great tool for testing marketing changes on your website. Then I chat to a lady who has a subscription website that makes really nice use of a lot of the IM techniques we talk about including audio, email and affiliate marketing.</description>
			<pubDate>Tue, 17 Jul 2007 19:00:00 GMT</pubDate>
			
		<author>daniel.rowles@academyinternet.com (AI Digital with Andy White)</author><itunes:explicit>no</itunes:explicit><itunes:subtitle>I talk to Daniel about Website optimiser - a great tool for testing marketing changes on your website. Then I chat to a lady who has a subscription website that makes really nice use of a lot of the IM techniques we talk about including audio, email and a</itunes:subtitle><itunes:author>AI Digital with Andy White</itunes:author><itunes:summary>I talk to Daniel about Website optimiser - a great tool for testing marketing changes on your website. Then I chat to a lady who has a subscription website that makes really nice use of a lot of the IM techniques we talk about including audio, email and affiliate marketing.</itunes:summary><itunes:keywords>internet,marketing,online,optimisation,optimization,ppc,adwords,adsense,seo</itunes:keywords><enclosure url="http://feeds.feedburner.com/~r/AcademyIM/~5/278304649/im027.mp3" length="13926400" type="audio/mpeg" /><feedburner:origEnclosureLink>http://media1.wireworldmedia.co.uk/im027.mp3</feedburner:origEnclosureLink></item>

		<item>
			<title>#28: Can a niche be too narrow?</title>
			<description>Daniel talks about SIPA (Specialist Information Publishers Association) and can a niche become too narrow to be effective.
I talk with Sarah Ogden of Midnight Communications about how PR agencies are using Social Media for their clients and some of the pitfalls to avoid.</description>
			<pubDate>Thu, 23 Aug 2007 19:00:00 GMT</pubDate>
			
		<author>daniel.rowles@academyinternet.com (AI Digital with Andy White)</author><itunes:explicit>no</itunes:explicit><itunes:subtitle>Daniel talks about SIPA (Specialist Information Publishers Association) and can a niche become too narrow to be effective. I talk with Sarah Ogden of Midnight Communications about how PR agencies are using Social Media for their clients and some of the pi</itunes:subtitle><itunes:author>AI Digital with Andy White</itunes:author><itunes:summary>Daniel talks about SIPA (Specialist Information Publishers Association) and can a niche become too narrow to be effective. I talk with Sarah Ogden of Midnight Communications about how PR agencies are using Social Media for their clients and some of the pitfalls to avoid.</itunes:summary><itunes:keywords>internet,marketing,online,optimisation,optimization,ppc,adwords,adsense,seo</itunes:keywords><enclosure url="http://feeds.feedburner.com/~r/AcademyIM/~5/278304650/im028.mp3" length="20744928" type="audio/mpeg" /><feedburner:origEnclosureLink>http://media1.wireworldmedia.co.uk/im028.mp3</feedburner:origEnclosureLink></item>

		<item>
			<title>#29: A ban on Online Gambling</title>
			<description>Dan and I discuss Googles pay per click ban on online gambling.

I talk with Darren Fell of Pure about email marketing with particular emphasis on deliverability. Lots of great information!

http://www.emailmarketingmanual.com/

Comments and feed back to: contact@academyinternet.com </description>
			<pubDate>Thu, 30 Aug 2007 15:00:00 GMT</pubDate>
			
		<author>daniel.rowles@academyinternet.com (AI Digital with Andy White)</author><itunes:explicit>no</itunes:explicit><itunes:subtitle>Dan and I discuss Googles pay per click ban on online gambling. I talk with Darren Fell of Pure about email marketing with particular emphasis on deliverability. Lots of great information! http://www.emailmarketingmanual.com/ Comments and feed back to: co</itunes:subtitle><itunes:author>AI Digital with Andy White</itunes:author><itunes:summary>Dan and I discuss Googles pay per click ban on online gambling. I talk with Darren Fell of Pure about email marketing with particular emphasis on deliverability. Lots of great information! http://www.emailmarketingmanual.com/ Comments and feed back to: contact@academyinternet.com </itunes:summary><itunes:keywords>internet,marketing,online,optimisation,optimization,ppc,adwords,adsense,seo</itunes:keywords><enclosure url="http://feeds.feedburner.com/~r/AcademyIM/~5/278304651/im029.mp3" length="29168495" type="audio/mpeg" /><feedburner:origEnclosureLink>http://media1.wireworldmedia.co.uk/im029.mp3</feedburner:origEnclosureLink></item>

		<item>
			<title>#30: Online brands and How Businesses can use Social Networking</title>
			<description>Dan and I discuss Online Brands and some things to look out for with context sensitive advertising.
I chat with Nick Butler of http://www.kyte.tv/loudmouthman about Social Networks and how businesses could be using them.

Comments and feed back to: contact@academyinternet.com </description>
			<pubDate>Thu, 06 Sep 2007 15:00:00 GMT</pubDate>
			
		<author>daniel.rowles@academyinternet.com (AI Digital with Andy White)</author><itunes:explicit>no</itunes:explicit><itunes:subtitle>Dan and I discuss Online Brands and some things to look out for with context sensitive advertising. I chat with Nick Butler of http://www.kyte.tv/loudmouthman about Social Networks and how businesses could be using them. Comments and feed back to: contact</itunes:subtitle><itunes:author>AI Digital with Andy White</itunes:author><itunes:summary>Dan and I discuss Online Brands and some things to look out for with context sensitive advertising. I chat with Nick Butler of http://www.kyte.tv/loudmouthman about Social Networks and how businesses could be using them. Comments and feed back to: contact@academyinternet.com </itunes:summary><itunes:keywords>internet,marketing,online,optimisation,optimization,ppc,adwords,adsense,seo</itunes:keywords><enclosure url="http://feeds.feedburner.com/~r/AcademyIM/~5/278304652/im030.mp3" length="46721506" type="audio/mpeg" /><feedburner:origEnclosureLink>http://media1.wireworldmedia.co.uk/im030.mp3</feedburner:origEnclosureLink></item>

<item>
			<title>#31: Facebook is worth how much!?</title>
			<description>1.6% of Facebook goes to Microsoft for USD 240,000,000 - are we seeing another dot com boom? Meanwhile, we get our first audio comment! Finally, I talk to Duncan Brodie of www.goalsandachievements.co.uk about how to successfully use article marketing.

http://www.academyinternet.com
http://www.wireworldmedia.co.uk </description>
			<pubDate>Sun, 04 Nov 2007 00:30:00 GMT</pubDate>
			
		<author>daniel.rowles@academyinternet.com (AI Digital with Andy White)</author><itunes:explicit>no</itunes:explicit><itunes:subtitle>1.6% of Facebook goes to Microsoft for USD 240,000,000 - are we seeing another dot com boom? Meanwhile, we get our first audio comment! Finally, I talk to Duncan Brodie of www.goalsandachievements.co.uk about how to successfully use article marketing. htt</itunes:subtitle><itunes:author>AI Digital with Andy White</itunes:author><itunes:summary>1.6% of Facebook goes to Microsoft for USD 240,000,000 - are we seeing another dot com boom? Meanwhile, we get our first audio comment! Finally, I talk to Duncan Brodie of www.goalsandachievements.co.uk about how to successfully use article marketing. http://www.academyinternet.com http://www.wireworldmedia.co.uk </itunes:summary><itunes:keywords>internet,marketing,online,optimisation,optimization,ppc,adwords,adsense,seo</itunes:keywords><enclosure url="http://feeds.feedburner.com/~r/AcademyIM/~5/278304653/im031.mp3" length="33491439" type="audio/mpeg" /><feedburner:origEnclosureLink>http://media1.wireworldmedia.co.uk/im031.mp3</feedburner:origEnclosureLink></item>

<item>
			<title>#32: Hoax, Aliens or Viral Marketing</title>
			<description>What the new generation Zune means to podcasters. Amazon's brings out it's new Kindle ebook reader. Alien technology takes over the world - or is it viral marketing... and much more.

http://www.academyinternet.com
http://www.wireworldmedia.co.uk </description>
			<pubDate>Tue, 18 Dec 2007 18:30:00 GMT</pubDate>
			
		<author>daniel.rowles@academyinternet.com (AI Digital with Andy White)</author><itunes:explicit>no</itunes:explicit><itunes:subtitle>What the new generation Zune means to podcasters. Amazon's brings out it's new Kindle ebook reader. Alien technology takes over the world - or is it viral marketing... and much more. http://www.academyinternet.com http://www.wireworldmedia.co.uk </itunes:subtitle><itunes:author>AI Digital with Andy White</itunes:author><itunes:summary>What the new generation Zune means to podcasters. Amazon's brings out it's new Kindle ebook reader. Alien technology takes over the world - or is it viral marketing... and much more. http://www.academyinternet.com http://www.wireworldmedia.co.uk </itunes:summary><itunes:keywords>internet,marketing,online,optimisation,optimization,ppc,adwords,adsense,seo</itunes:keywords><enclosure url="http://feeds.feedburner.com/~r/AcademyIM/~5/278304655/im032.mp3" length="44081733" type="audio/mpeg" /><feedburner:origEnclosureLink>http://media1.wireworldmedia.co.uk/im032.mp3</feedburner:origEnclosureLink></item>

<item>
			<title>#33: The online life of brands</title>
			<description>We'll be covering the online life of brands, how to keep your eye on the online brand message and we'll be talking to a man who knows a thing or two about the use of mobile phones in Internet Marketing.

http://www.academyinternet.com</description>
			<pubDate>Thu, 31 Jan 2008 12:00:00 GMT</pubDate>
			
<author>daniel.rowles@academyinternet.com (AI Digital with Andy White)</author><itunes:explicit>no</itunes:explicit><itunes:subtitle>We'll be covering the online life of brands, how to keep your eye on the online brand message and we'll be talking to a man who knows a thing or two about the use of mobile phones in Internet Marketing. http://www.academyinternet.com</itunes:subtitle><itunes:author>AI Digital with Andy White</itunes:author><itunes:summary>We'll be covering the online life of brands, how to keep your eye on the online brand message and we'll be talking to a man who knows a thing or two about the use of mobile phones in Internet Marketing. http://www.academyinternet.com</itunes:summary><itunes:keywords>internet,marketing,online,optimisation,optimization,ppc,adwords,adsense,seo</itunes:keywords><enclosure url="http://feeds.feedburner.com/~r/AcademyIM/~5/278304656/im033.mp3" length="24290447" type="audio/mpeg" /><feedburner:origEnclosureLink>http://media1.wireworldmedia.co.uk/im033.mp3</feedburner:origEnclosureLink></item>

<item>
			<title>#34: The Psychology of Search</title>
			<description>In today's show, we'll be covering the psychology of SEO, how to consider the human brain factor when designing your SEO strategy and we'll be talking to Sam Decca of Bazaarvoice about the power of customer feedback.

http://www.academyinternet.com</description>
			<pubDate>Thu, 28 Feb 2008 12:00:00 GMT</pubDate>
			
<author>daniel.rowles@academyinternet.com (AI Digital with Andy White)</author><itunes:explicit>no</itunes:explicit><itunes:subtitle>In today's show, we'll be covering the psychology of SEO, how to consider the human brain factor when designing your SEO strategy and we'll be talking to Sam Decca of Bazaarvoice about the power of customer feedback. http://www.academyinternet.com</itunes:subtitle><itunes:author>AI Digital with Andy White</itunes:author><itunes:summary>In today's show, we'll be covering the psychology of SEO, how to consider the human brain factor when designing your SEO strategy and we'll be talking to Sam Decca of Bazaarvoice about the power of customer feedback. http://www.academyinternet.com</itunes:summary><itunes:keywords>internet,marketing,online,optimisation,optimization,ppc,adwords,adsense,seo</itunes:keywords><enclosure url="http://feeds.feedburner.com/~r/AcademyIM/~5/278304657/im034.mp3" length="38805764" type="audio/mpeg" /><feedburner:origEnclosureLink>http://media1.wireworldmedia.co.uk/im034.mp3</feedburner:origEnclosureLink></item>

<item>
			<title>#35: Conversion Marketing</title>
			<description>In today's show, we'll be covering Conversion Marketing, how to get visitors to your site to take appropriate action and we'll be talking to Suzie Miller of Certain Shops about their online directory with a difference.

http://www.academyinternet.com</description>
			<pubDate>Thu, 27 Mar 2008 12:00:00 GMT</pubDate>
			
<author>daniel.rowles@academyinternet.com (AI Digital with Andy White)</author><itunes:explicit>no</itunes:explicit><itunes:subtitle>In today's show, we'll be covering Conversion Marketing, how to get visitors to your site to take appropriate action and we'll be talking to Suzie Miller of Certain Shops about their online directory with a difference. http://www.academyinternet.com</itunes:subtitle><itunes:author>AI Digital with Andy White</itunes:author><itunes:summary>In today's show, we'll be covering Conversion Marketing, how to get visitors to your site to take appropriate action and we'll be talking to Suzie Miller of Certain Shops about their online directory with a difference. http://www.academyinternet.com</itunes:summary><itunes:keywords>internet,marketing,online,optimisation,optimization,ppc,adwords,adsense,seo</itunes:keywords><enclosure url="http://feeds.feedburner.com/~r/AcademyIM/~5/278304658/im035.mp3" length="40411136" type="audio/mpeg" /><feedburner:origEnclosureLink>http://media1.wireworldmedia.co.uk/im035.mp3</feedburner:origEnclosureLink></item>

<item>
			<title>#36: Search Engine Optimisation Revisited - Part 1</title>
			<description>In episode 36 we go back to the important topic of SEO, or Search Engine Optimisation and specifically, on page optimisation. Daniel Rowles of Academy Internet tells us how Google sends it's spiders and robots to our websites and how they behave when they get there. 

I also interview Jonathan Moss of Ballz.com about his new sports, social networking site. 

The topics covered include:-

* How to get into the top ranking with the search engines
* The way people search has changed
* On page optimisation
* How Google sees your pages
* How to see if Google is indexing your site
* Avoiding content that Google cant see
* Choosing good keywords
* Using keywords in your pages
* Interview with Jonathan Moss of Ballz.com

Links to resources mentioned:-

* http://www.wordtracker.com - keyword research tool (free trial available)
* http://www.nichebot.com - another keyword research tool
* http://adwords.google.com - gives comparative keyword research data
* http://www.stevepavlina.com - the .How to get up earlier in the morning. article
* http://www.ballz.com - an interview with owner, Jonathan Moss


This podcast is brought to you by Academy Internet. You can find them at www.academyinternet.com or  can call them on 44 if you're outside the UK or 0 within the UK, 1273 733433.</description>
			<pubDate>Wed, 23 Apr 2008 12:00:00 GMT</pubDate>
			
<author>daniel.rowles@academyinternet.com (AI Digital with Andy White)</author><itunes:explicit>no</itunes:explicit><itunes:subtitle>In episode 36 we go back to the important topic of SEO, or Search Engine Optimisation and specifically, on page optimisation. Daniel Rowles of Academy Internet tells us how Google sends it's spiders and robots to our websites and how they behave when they</itunes:subtitle><itunes:author>AI Digital with Andy White</itunes:author><itunes:summary>In episode 36 we go back to the important topic of SEO, or Search Engine Optimisation and specifically, on page optimisation. Daniel Rowles of Academy Internet tells us how Google sends it's spiders and robots to our websites and how they behave when they get there. I also interview Jonathan Moss of Ballz.com about his new sports, social networking site. The topics covered include:- * How to get into the top ranking with the search engines * The way people search has changed * On page optimisation * How Google sees your pages * How to see if Google is indexing your site * Avoiding content that Google cant see * Choosing good keywords * Using keywords in your pages * Interview with Jonathan Moss of Ballz.com Links to resources mentioned:- * http://www.wordtracker.com - keyword research tool (free trial available) * http://www.nichebot.com - another keyword research tool * http://adwords.google.com - gives comparative keyword research data * http://www.stevepavlina.com - the .How to get up earlier in the morning. article * http://www.ballz.com - an interview with owner, Jonathan Moss This podcast is brought to you by Academy Internet. You can find them at www.academyinternet.com or can call them on 44 if you're outside the UK or 0 within the UK, 1273 733433.</itunes:summary><itunes:keywords>internet,marketing,online,optimisation,optimization,ppc,adwords,adsense,seo</itunes:keywords><enclosure url="http://feeds.feedburner.com/~r/AcademyIM/~5/278304659/im036.mp3" length="49626112" type="audio/mpeg" /><feedburner:origEnclosureLink>http://media1.wireworldmedia.co.uk/im036.mp3</feedburner:origEnclosureLink></item>

<item>
			<title>#37: Search Engine Optimisation Revisited - Part 2</title>
			<description>In episode 37 we cover part 2 of our Search Engine Optimisation mini series, specifically, off page optimisation. Daniel Rowles of Academy Internet tells us about such things as online directories, inbound links, CMS systems and quality content.

Topics covered:

* Online directories;
* Google page rank and how it works;
* Getting inbound links;
* Creating useful, quality content;
* Avoiding duplicate content;
* Getting your site structure right;
* CMS systems;
* Using the link: operator in Google;
* The importance of internal links.

Resources mentioned:

* Joomla - http://www.joomla.org
* Drupal - http://drupal.org
* Wordpress - http://wordpress.org
* Google Webmasters Tools - http://www.google.com/webmasters/tools</description>
			<pubDate>Wed, 05 Jun 2008 12:00:00 GMT</pubDate>
			
<author>daniel.rowles@academyinternet.com (AI Digital with Andy White)</author><itunes:explicit>no</itunes:explicit><itunes:subtitle>In episode 37 we cover part 2 of our Search Engine Optimisation mini series, specifically, off page optimisation. Daniel Rowles of Academy Internet tells us about such things as online directories, inbound links, CMS systems and quality content. Topics co</itunes:subtitle><itunes:author>AI Digital with Andy White</itunes:author><itunes:summary>In episode 37 we cover part 2 of our Search Engine Optimisation mini series, specifically, off page optimisation. Daniel Rowles of Academy Internet tells us about such things as online directories, inbound links, CMS systems and quality content. Topics covered: * Online directories; * Google page rank and how it works; * Getting inbound links; * Creating useful, quality content; * Avoiding duplicate content; * Getting your site structure right; * CMS systems; * Using the link: operator in Google; * The importance of internal links. Resources mentioned: * Joomla - http://www.joomla.org * Drupal - http://drupal.org * Wordpress - http://wordpress.org * Google Webmasters Tools - http://www.google.com/webmasters/tools</itunes:summary><itunes:keywords>internet,marketing,online,optimisation,optimization,ppc,adwords,adsense,seo</itunes:keywords><enclosure url="http://feeds.feedburner.com/~r/AcademyIM/~5/305349320/im037.mp3" length="29169350" type="audio/mpeg" /><feedburner:origEnclosureLink>http://media1.wireworldmedia.co.uk/im037.mp3</feedburner:origEnclosureLink></item>

<item>
			<title>#38: Content Length and Image tricks and CSR</title>
			<description>In episode 38 we cover PHP dynamic text replacement with Daniel and talk to Jason Woodford, Chief Executive of AI Digital, about Corporate Social Responsibility and how to communicate it via the Internet Marketing Channel.
 
Topics covered:

* PHP dynamic text replacement
* Corporate Social Responsibility

Links

* New AI Digital Website – http://www.ai-digital.com
* Business in the Community – http://www.bitc.org.uk
* AI-Digital CSR Blog – http://www.ai-digitalcsr.com</description>
			<pubDate>Thu, 10 Jul 2008 12:00:00 GMT</pubDate>
			
<author>daniel.rowles@academyinternet.com (AI Digital with Andy White)</author><itunes:explicit>no</itunes:explicit><itunes:subtitle>In episode 38 we cover PHP dynamic text replacement with Daniel and talk to Jason Woodford, Chief Executive of AI Digital, about Corporate Social Responsibility and how to communicate it via the Internet Marketing Channel. Topics covered: * PHP dynamic te</itunes:subtitle><itunes:author>AI Digital with Andy White</itunes:author><itunes:summary>In episode 38 we cover PHP dynamic text replacement with Daniel and talk to Jason Woodford, Chief Executive of AI Digital, about Corporate Social Responsibility and how to communicate it via the Internet Marketing Channel. Topics covered: * PHP dynamic text replacement * Corporate Social Responsibility Links * New AI Digital Website – http://www.ai-digital.com * Business in the Community – http://www.bitc.org.uk * AI-Digital CSR Blog – http://www.ai-digitalcsr.com</itunes:summary><itunes:keywords>internet,marketing,online,optimisation,optimization,ppc,adwords,adsense,seo</itunes:keywords><enclosure url="http://feeds.feedburner.com/~r/AcademyIM/~5/331716086/im038.mp3" length="30888776" type="audio/mpeg" /><feedburner:origEnclosureLink>http://media1.wireworldmedia.co.uk/im038.mp3</feedburner:origEnclosureLink></item>

<item>
			<title>#39: Writing for the web revisited</title>
			<description>In episode 39 we take another look at writing for the web including how people read on the web, the proper use of links, thing that every page should have and 4 questions you should always ask yourself about every web page you create. We'll also be hearing about a new tool from Google for find out the key phrases that you should be optimising your pages for. And we'll be talking to a man who has his CRM system talking to Google Adwords.
Coming up in Internet Marketing.
 
Topics covered:

* Google insights – compares volumes for different search phrases
* Twitter search for monitoring twitterings
* Twitter Tools for Wordpress for creating blog posts of you day's twittering
* Tweet from you iPhone with Twitterific
* How people read on the web
* The importance of summaries
* The proper way to bold your text
* The correct use of links
* What every page should have
* The 4 questions you should ask of your web pages
* The ideal copy length for good search
* Whole site verses single page search optimisation
* Salesforce integration with Google Adwords
* Capturing customer enquiry data straight into your CRM system

Links

* Google Insights - http://www.google.com/insights/search
* Twitter Tools - http://alexking.org/projects/wordpress
* UKSA – http://www.uksa.org
* http://www.salesforce.com</description>

			<pubDate>Mon, 01 Sep 2008 12:00:00 GMT</pubDate>
			
<author>daniel.rowles@academyinternet.com (AI Digital with Andy White)</author><itunes:explicit>no</itunes:explicit><itunes:subtitle>In episode 39 we take another look at writing for the web including how people read on the web, the proper use of links, thing that every page should have and 4 questions you should always ask yourself about every web page you create. We'll also be hearin</itunes:subtitle><itunes:author>AI Digital with Andy White</itunes:author><itunes:summary>In episode 39 we take another look at writing for the web including how people read on the web, the proper use of links, thing that every page should have and 4 questions you should always ask yourself about every web page you create. We'll also be hearing about a new tool from Google for find out the key phrases that you should be optimising your pages for. And we'll be talking to a man who has his CRM system talking to Google Adwords. Coming up in Internet Marketing. Topics covered: * Google insights – compares volumes for different search phrases * Twitter search for monitoring twitterings * Twitter Tools for Wordpress for creating blog posts of you day's twittering * Tweet from you iPhone with Twitterific * How people read on the web * The importance of summaries * The proper way to bold your text * The correct use of links * What every page should have * The 4 questions you should ask of your web pages * The ideal copy length for good search * Whole site verses single page search optimisation * Salesforce integration with Google Adwords * Capturing customer enquiry data straight into your CRM system Links * Google Insights - http://www.google.com/insights/search * Twitter Tools - http://alexking.org/projects/wordpress * UKSA – http://www.uksa.org * http://www.salesforce.com</itunes:summary><itunes:keywords>internet,marketing,online,optimisation,optimization,ppc,adwords,adsense,seo</itunes:keywords><enclosure url="http://feeds.feedburner.com/~r/AcademyIM/~5/380813390/im039.mp3" length="48940446" type="audio/mpeg" /><feedburner:origEnclosureLink>http://media1.wireworldmedia.co.uk/im039.mp3</feedburner:origEnclosureLink></item>

<item>
			<title>#40: Making email marketing more effective</title>
			<description>In episode 40 we examine the best ways to use email in your Internet Marketing arsenal, everything from selecting the right subject line to how people read email. And we talk to Ciaran Rogers about how he is integrating an email marketing analysis tool with his CRM system.
Coming up in Internet Marketing.
 
Topics covered:

* Getting the right subject line
* The correct way to test the email
* What you must have at the beginning of your email
* The best format for HTML emails
* Knowing  email client compatibility issues
* Taming disorderly line wraps
* Platform compliance and taking advantage of the mobile revolution
* How people read email
* Finding your hot prospects
* Capturing screencasts for free with Jing

Links

* http://www.fourhourworkweek.com/
* http://validator.w3.org/
* http://www.brandwatch.net/
* http://genius.com/us/products/salesgenius.html
* http://www.jingproject.com/</description>

			<pubDate>Wed, 10 Sep 2008 12:00:00 GMT</pubDate>
			
<author>daniel.rowles@academyinternet.com (AI Digital with Andy White)</author><itunes:explicit>no</itunes:explicit><itunes:subtitle>In episode 40 we examine the best ways to use email in your Internet Marketing arsenal, everything from selecting the right subject line to how people read email. And we talk to Ciaran Rogers about how he is integrating an email marketing analysis tool wi</itunes:subtitle><itunes:author>AI Digital with Andy White</itunes:author><itunes:summary>In episode 40 we examine the best ways to use email in your Internet Marketing arsenal, everything from selecting the right subject line to how people read email. And we talk to Ciaran Rogers about how he is integrating an email marketing analysis tool with his CRM system. Coming up in Internet Marketing. Topics covered: * Getting the right subject line * The correct way to test the email * What you must have at the beginning of your email * The best format for HTML emails * Knowing email client compatibility issues * Taming disorderly line wraps * Platform compliance and taking advantage of the mobile revolution * How people read email * Finding your hot prospects * Capturing screencasts for free with Jing Links * http://www.fourhourworkweek.com/ * http://validator.w3.org/ * http://www.brandwatch.net/ * http://genius.com/us/products/salesgenius.html * http://www.jingproject.com/</itunes:summary><itunes:keywords>internet,marketing,online,optimisation,optimization,ppc,adwords,adsense,seo</itunes:keywords><enclosure url="http://feeds.feedburner.com/~r/AcademyIM/~5/388937827/im040.mp3" length="38470166" type="audio/mpeg" /><feedburner:origEnclosureLink>http://media1.wireworldmedia.co.uk/im040.mp3</feedburner:origEnclosureLink></item>

<item>
			<title>#41: Chrome, Recession Strategies and Podcast Promotion</title>
			<description>"We have a feast of Google goodies in episode 41, plus some juicy strategies for implementing your Internet Marketing in these uncertain times. Plus we spill the beans on how we promoted this podcast in the early days in response to a listener's audio question.
Coming up in Internet Marketing.
 
Topics covered:

 * Google Chrome
 * Google's reconsideration request service
 * Google Ad Manager
 * Google Chart
 * Using Freelancers
 * Finding true SEO experts
 * Finding good Pay Per Click management
 * Using email to stay close to your customers
 * Using podcasting and how to promote your show

Links:

 * http://www.google.com/webmasters/tools/reconsideration
 * http://www.google.com/admanager
 * http://code.google.com/apis/chart
 * http://www.guru.com
 * http://www.freelanceadvisor.co.uk
</description>

			<pubDate>Wed, 24 Sep 2008 12:00:00 GMT</pubDate>
			
<author>daniel.rowles@academyinternet.com (AI Digital with Andy White)</author><itunes:explicit>no</itunes:explicit><itunes:subtitle>"We have a feast of Google goodies in episode 41, plus some juicy strategies for implementing your Internet Marketing in these uncertain times. Plus we spill the beans on how we promoted this podcast in the early days in response to a listener's audio que</itunes:subtitle><itunes:author>AI Digital with Andy White</itunes:author><itunes:summary>"We have a feast of Google goodies in episode 41, plus some juicy strategies for implementing your Internet Marketing in these uncertain times. Plus we spill the beans on how we promoted this podcast in the early days in response to a listener's audio question. Coming up in Internet Marketing. Topics covered: * Google Chrome * Google's reconsideration request service * Google Ad Manager * Google Chart * Using Freelancers * Finding true SEO experts * Finding good Pay Per Click management * Using email to stay close to your customers * Using podcasting and how to promote your show Links: * http://www.google.com/webmasters/tools/reconsideration * http://www.google.com/admanager * http://code.google.com/apis/chart * http://www.guru.com * http://www.freelanceadvisor.co.uk </itunes:summary><itunes:keywords>internet,marketing,online,optimisation,optimization,ppc,adwords,adsense,seo</itunes:keywords><enclosure url="http://feeds.feedburner.com/~r/AcademyIM/~5/402223178/im041.mp3" length="0" type="audio/mpeg" /><feedburner:origEnclosureLink>http://media1.wireworldmedia.co.uk/im041.mp3</feedburner:origEnclosureLink></item>

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