http://www.ai-digital.com A series of tips and practical advice on how to get the best from Internet Marketing. Hosted by Andy White of Wire World Media, alongside Daniel Rowles from AI Digital, the show gives access to real insider tips and advice from one of the UKs leading Internet Marketing Agencies. Andy’s lively style and personality keep the show moving along and cut to heart of the subject. Daniel Rowles: Email: daniel.rowles@ai-digital.com Business: http://www.ai-digital.com Twitter: http://twitter.com/DanielRowles Andy White: Email: andy@wireworldmedia.co.uk Blog: http://www.andywhite.org Business: http://www.wireworldmedia.co.uk Twitter: http://twitter.com/doctorpod Skype: atwhite en-us All Rights Reserved Wed, 04 Feb 2009 12:03:32 GMT daniel.rowles@ai-digital.com 1 andy@wireworldmedia.co.ukAI Digital with Andy WhiteAI Digital with Andy Whitenointernet,marketing,online,optimisation,optimization,ppc,adwords,adsense,seoInsider tips and advice for Online MarketingA series of tips and practical advice on how to get the best from Internet Marketing. Hosted by Andy White of Wire World Media, alongside Daniel Rowles from AI Digital, the show gives access to real insider tips and advice from one of the UKs leading Internet Marketing Agencies. Andy's lively style and personality keep the show moving along and cut to heart of the subject.Subscribe with My Yahoo!Subscribe with NewsGatorSubscribe with BloglinesSubscribe with NetvibesSubscribe with GoogleSubscribe with PageflakesSubscribe with ODEOSubscribe with PodnovaAdd to Any Feed Reader What the new generation Zune means to podcasters. Amazon's brings out it's new Kindle ebook reader. Alien technology takes over the world - or is it viral marketing... and much more. http://www.academyinternet.com http://www.wireworldmedia.co.uk Tue, 18 Dec 2007 18:30:00 GMT andy@wireworldmedia.co.uk (AI Digital with Andy White)noWhat the new generation Zune means to podcasters. Amazon's brings out it's new Kindle ebook reader. Alien technology takes over the world - or is it viral marketing... and much more. http://www.academyinternet.com http://www.wireworldmedia.co.uk AI Digital with Andy WhiteWhat the new generation Zune means to podcasters. Amazon's brings out it's new Kindle ebook reader. Alien technology takes over the world - or is it viral marketing... and much more. http://www.academyinternet.com http://www.wireworldmedia.co.uk internet,marketing,online,optimisation,optimization,ppc,adwords,adsense,seohttp://media1.wireworldmedia.co.uk/im032.mp3 We'll be covering the online life of brands, how to keep your eye on the online brand message and we'll be talking to a man who knows a thing or two about the use of mobile phones in Internet Marketing. http://www.academyinternet.com Thu, 31 Jan 2008 12:00:00 GMT andy@wireworldmedia.co.uk (AI Digital with Andy White)noWe'll be covering the online life of brands, how to keep your eye on the online brand message and we'll be talking to a man who knows a thing or two about the use of mobile phones in Internet Marketing. http://www.academyinternet.comAI Digital with Andy WhiteWe'll be covering the online life of brands, how to keep your eye on the online brand message and we'll be talking to a man who knows a thing or two about the use of mobile phones in Internet Marketing. http://www.academyinternet.cominternet,marketing,online,optimisation,optimization,ppc,adwords,adsense,seohttp://media1.wireworldmedia.co.uk/im033.mp3 In today's show, we'll be covering the psychology of SEO, how to consider the human brain factor when designing your SEO strategy and we'll be talking to Sam Decca of Bazaarvoice about the power of customer feedback. http://www.academyinternet.com Thu, 28 Feb 2008 12:00:00 GMT andy@wireworldmedia.co.uk (AI Digital with Andy White)noIn today's show, we'll be covering the psychology of SEO, how to consider the human brain factor when designing your SEO strategy and we'll be talking to Sam Decca of Bazaarvoice about the power of customer feedback. http://www.academyinternet.comAI Digital with Andy WhiteIn today's show, we'll be covering the psychology of SEO, how to consider the human brain factor when designing your SEO strategy and we'll be talking to Sam Decca of Bazaarvoice about the power of customer feedback. http://www.academyinternet.cominternet,marketing,online,optimisation,optimization,ppc,adwords,adsense,seohttp://media1.wireworldmedia.co.uk/im034.mp3 In today's show, we'll be covering Conversion Marketing, how to get visitors to your site to take appropriate action and we'll be talking to Suzie Miller of Certain Shops about their online directory with a difference. http://www.academyinternet.com Thu, 27 Mar 2008 12:00:00 GMT andy@wireworldmedia.co.uk (AI Digital with Andy White)noIn today's show, we'll be covering Conversion Marketing, how to get visitors to your site to take appropriate action and we'll be talking to Suzie Miller of Certain Shops about their online directory with a difference. http://www.academyinternet.comAI Digital with Andy WhiteIn today's show, we'll be covering Conversion Marketing, how to get visitors to your site to take appropriate action and we'll be talking to Suzie Miller of Certain Shops about their online directory with a difference. http://www.academyinternet.cominternet,marketing,online,optimisation,optimization,ppc,adwords,adsense,seohttp://media1.wireworldmedia.co.uk/im035.mp3 In episode 36 we go back to the important topic of SEO, or Search Engine Optimisation and specifically, on page optimisation. Daniel Rowles of Academy Internet tells us how Google sends it's spiders and robots to our websites and how they behave when they get there. I also interview Jonathan Moss of Ballz.com about his new sports, social networking site. The topics covered include:- * How to get into the top ranking with the search engines * The way people search has changed * On page optimisation * How Google sees your pages * How to see if Google is indexing your site * Avoiding content that Google cant see * Choosing good keywords * Using keywords in your pages * Interview with Jonathan Moss of Ballz.com Links to resources mentioned:- * http://www.wordtracker.com - keyword research tool (free trial available) * http://www.nichebot.com - another keyword research tool * http://adwords.google.com - gives comparative keyword research data * http://www.stevepavlina.com - the .How to get up earlier in the morning. article * http://www.ballz.com - an interview with owner, Jonathan Moss This podcast is brought to you by Academy Internet. You can find them at www.academyinternet.com or can call them on 44 if you're outside the UK or 0 within the UK, 1273 733433. Wed, 23 Apr 2008 12:00:00 GMT andy@wireworldmedia.co.uk (AI Digital with Andy White)noIn episode 36 we go back to the important topic of SEO, or Search Engine Optimisation and specifically, on page optimisation. Daniel Rowles of Academy Internet tells us how Google sends it's spiders and robots to our websites and how they behave when theyAI Digital with Andy WhiteIn episode 36 we go back to the important topic of SEO, or Search Engine Optimisation and specifically, on page optimisation. Daniel Rowles of Academy Internet tells us how Google sends it's spiders and robots to our websites and how they behave when they get there. I also interview Jonathan Moss of Ballz.com about his new sports, social networking site. The topics covered include:- * How to get into the top ranking with the search engines * The way people search has changed * On page optimisation * How Google sees your pages * How to see if Google is indexing your site * Avoiding content that Google cant see * Choosing good keywords * Using keywords in your pages * Interview with Jonathan Moss of Ballz.com Links to resources mentioned:- * http://www.wordtracker.com - keyword research tool (free trial available) * http://www.nichebot.com - another keyword research tool * http://adwords.google.com - gives comparative keyword research data * http://www.stevepavlina.com - the .How to get up earlier in the morning. article * http://www.ballz.com - an interview with owner, Jonathan Moss This podcast is brought to you by Academy Internet. You can find them at www.academyinternet.com or can call them on 44 if you're outside the UK or 0 within the UK, 1273 733433.internet,marketing,online,optimisation,optimization,ppc,adwords,adsense,seohttp://media1.wireworldmedia.co.uk/im036.mp3 In episode 37 we cover part 2 of our Search Engine Optimisation mini series, specifically, off page optimisation. Daniel Rowles of Academy Internet tells us about such things as online directories, inbound links, CMS systems and quality content. Topics covered: * Online directories; * Google page rank and how it works; * Getting inbound links; * Creating useful, quality content; * Avoiding duplicate content; * Getting your site structure right; * CMS systems; * Using the link: operator in Google; * The importance of internal links. Resources mentioned: * Joomla - http://www.joomla.org * Drupal - http://drupal.org * Wordpress - http://wordpress.org * Google Webmasters Tools - http://www.google.com/webmasters/tools Thu, 05 Jun 2008 12:00:00 GMT andy@wireworldmedia.co.uk (AI Digital with Andy White)noIn episode 37 we cover part 2 of our Search Engine Optimisation mini series, specifically, off page optimisation. Daniel Rowles of Academy Internet tells us about such things as online directories, inbound links, CMS systems and quality content. Topics coAI Digital with Andy WhiteIn episode 37 we cover part 2 of our Search Engine Optimisation mini series, specifically, off page optimisation. Daniel Rowles of Academy Internet tells us about such things as online directories, inbound links, CMS systems and quality content. Topics covered: * Online directories; * Google page rank and how it works; * Getting inbound links; * Creating useful, quality content; * Avoiding duplicate content; * Getting your site structure right; * CMS systems; * Using the link: operator in Google; * The importance of internal links. Resources mentioned: * Joomla - http://www.joomla.org * Drupal - http://drupal.org * Wordpress - http://wordpress.org * Google Webmasters Tools - http://www.google.com/webmasters/toolsinternet,marketing,online,optimisation,optimization,ppc,adwords,adsense,seohttp://media1.wireworldmedia.co.uk/im037.mp3 In episode 38 we cover PHP dynamic text replacement with Daniel and talk to Jason Woodford, Chief Executive of AI Digital, about Corporate Social Responsibility and how to communicate it via the Internet Marketing Channel. Topics covered: * PHP dynamic text replacement * Corporate Social Responsibility Links * New AI Digital Website – http://www.ai-digital.com * Business in the Community – http://www.bitc.org.uk * AI-Digital CSR Blog – http://www.ai-digitalcsr.com Thu, 10 Jul 2008 12:00:00 GMT andy@wireworldmedia.co.uk (AI Digital with Andy White)noIn episode 38 we cover PHP dynamic text replacement with Daniel and talk to Jason Woodford, Chief Executive of AI Digital, about Corporate Social Responsibility and how to communicate it via the Internet Marketing Channel. Topics covered: * PHP dynamic teAI Digital with Andy WhiteIn episode 38 we cover PHP dynamic text replacement with Daniel and talk to Jason Woodford, Chief Executive of AI Digital, about Corporate Social Responsibility and how to communicate it via the Internet Marketing Channel. Topics covered: * PHP dynamic text replacement * Corporate Social Responsibility Links * New AI Digital Website – http://www.ai-digital.com * Business in the Community – http://www.bitc.org.uk * AI-Digital CSR Blog – http://www.ai-digitalcsr.cominternet,marketing,online,optimisation,optimization,ppc,adwords,adsense,seohttp://media1.wireworldmedia.co.uk/im038.mp3 In episode 39 we take another look at writing for the web including how people read on the web, the proper use of links, thing that every page should have and 4 questions you should always ask yourself about every web page you create. We'll also be hearing about a new tool from Google for find out the key phrases that you should be optimising your pages for. And we'll be talking to a man who has his CRM system talking to Google Adwords. Coming up in Internet Marketing. Topics covered: * Google insights – compares volumes for different search phrases * Twitter search for monitoring twitterings * Twitter Tools for Wordpress for creating blog posts of you day's twittering * Tweet from you iPhone with Twitterific * How people read on the web * The importance of summaries * The proper way to bold your text * The correct use of links * What every page should have * The 4 questions you should ask of your web pages * The ideal copy length for good search * Whole site verses single page search optimisation * Salesforce integration with Google Adwords * Capturing customer enquiry data straight into your CRM system Links * Google Insights - http://www.google.com/insights/search * Twitter Tools - http://alexking.org/projects/wordpress * UKSA – http://www.uksa.org * http://www.salesforce.com Mon, 01 Sep 2008 12:00:00 GMT andy@wireworldmedia.co.uk (AI Digital with Andy White)noIn episode 39 we take another look at writing for the web including how people read on the web, the proper use of links, thing that every page should have and 4 questions you should always ask yourself about every web page you create. We'll also be hearinAI Digital with Andy WhiteIn episode 39 we take another look at writing for the web including how people read on the web, the proper use of links, thing that every page should have and 4 questions you should always ask yourself about every web page you create. We'll also be hearing about a new tool from Google for find out the key phrases that you should be optimising your pages for. And we'll be talking to a man who has his CRM system talking to Google Adwords. Coming up in Internet Marketing. Topics covered: * Google insights – compares volumes for different search phrases * Twitter search for monitoring twitterings * Twitter Tools for Wordpress for creating blog posts of you day's twittering * Tweet from you iPhone with Twitterific * How people read on the web * The importance of summaries * The proper way to bold your text * The correct use of links * What every page should have * The 4 questions you should ask of your web pages * The ideal copy length for good search * Whole site verses single page search optimisation * Salesforce integration with Google Adwords * Capturing customer enquiry data straight into your CRM system Links * Google Insights - http://www.google.com/insights/search * Twitter Tools - http://alexking.org/projects/wordpress * UKSA – http://www.uksa.org * http://www.salesforce.cominternet,marketing,online,optimisation,optimization,ppc,adwords,adsense,seohttp://media1.wireworldmedia.co.uk/im039.mp3 In episode 40 we examine the best ways to use email in your Internet Marketing arsenal, everything from selecting the right subject line to how people read email. And we talk to Ciaran Rogers about how he is integrating an email marketing analysis tool with his CRM system. Coming up in Internet Marketing. Topics covered: * Getting the right subject line * The correct way to test the email * What you must have at the beginning of your email * The best format for HTML emails * Knowing email client compatibility issues * Taming disorderly line wraps * Platform compliance and taking advantage of the mobile revolution * How people read email * Finding your hot prospects * Capturing screencasts for free with Jing Links * http://www.fourhourworkweek.com/ * http://validator.w3.org/ * http://www.brandwatch.net/ * http://genius.com/us/products/salesgenius.html * http://www.jingproject.com/ Wed, 10 Sep 2008 12:00:00 GMT andy@wireworldmedia.co.uk (AI Digital with Andy White)noIn episode 40 we examine the best ways to use email in your Internet Marketing arsenal, everything from selecting the right subject line to how people read email. And we talk to Ciaran Rogers about how he is integrating an email marketing analysis tool wiAI Digital with Andy WhiteIn episode 40 we examine the best ways to use email in your Internet Marketing arsenal, everything from selecting the right subject line to how people read email. And we talk to Ciaran Rogers about how he is integrating an email marketing analysis tool with his CRM system. Coming up in Internet Marketing. Topics covered: * Getting the right subject line * The correct way to test the email * What you must have at the beginning of your email * The best format for HTML emails * Knowing email client compatibility issues * Taming disorderly line wraps * Platform compliance and taking advantage of the mobile revolution * How people read email * Finding your hot prospects * Capturing screencasts for free with Jing Links * http://www.fourhourworkweek.com/ * http://validator.w3.org/ * http://www.brandwatch.net/ * http://genius.com/us/products/salesgenius.html * http://www.jingproject.com/internet,marketing,online,optimisation,optimization,ppc,adwords,adsense,seohttp://media1.wireworldmedia.co.uk/im040.mp3 "We have a feast of Google goodies in episode 41, plus some juicy strategies for implementing your Internet Marketing in these uncertain times. Plus we spill the beans on how we promoted this podcast in the early days in response to a listener's audio question. Coming up in Internet Marketing. Topics covered: * Google Chrome * Google's reconsideration request service * Google Ad Manager * Google Chart * Using Freelancers * Finding true SEO experts * Finding good Pay Per Click management * Using email to stay close to your customers * Using podcasting and how to promote your show Links: * http://www.google.com/webmasters/tools/reconsideration * http://www.google.com/admanager * http://code.google.com/apis/chart * http://www.guru.com * http://www.freelanceadvisor.co.uk Wed, 24 Sep 2008 12:00:00 GMT andy@wireworldmedia.co.uk (AI Digital with Andy White)no"We have a feast of Google goodies in episode 41, plus some juicy strategies for implementing your Internet Marketing in these uncertain times. Plus we spill the beans on how we promoted this podcast in the early days in response to a listener's audio queAI Digital with Andy White"We have a feast of Google goodies in episode 41, plus some juicy strategies for implementing your Internet Marketing in these uncertain times. Plus we spill the beans on how we promoted this podcast in the early days in response to a listener's audio question. Coming up in Internet Marketing. Topics covered: * Google Chrome * Google's reconsideration request service * Google Ad Manager * Google Chart * Using Freelancers * Finding true SEO experts * Finding good Pay Per Click management * Using email to stay close to your customers * Using podcasting and how to promote your show Links: * http://www.google.com/webmasters/tools/reconsideration * http://www.google.com/admanager * http://code.google.com/apis/chart * http://www.guru.com * http://www.freelanceadvisor.co.uk internet,marketing,online,optimisation,optimization,ppc,adwords,adsense,seohttp://media1.wireworldmedia.co.uk/im041.mp3 "Google Analytics has grown into a handsome beast since we last looked at it - with some nice new features. In today's show Daniel Rowles and I take another look at how it can be integrated into your online marketing. Topics covered: * Getting your analytics strategy right * The history of Google Analytics * Setting up Google Analytics * Limitations of Google Analytics * How accurate is Google Analytcs * Where you main focus should be when interpreting the results * The difference between hits and visits * The power of tracking conversions in online marketing * Industry benchmarking . Google Analytic's new feature * Integrated Website Optimiser and how to use it * Tie in with Ad Words * How to use filtering to segregate your audience statistics * The best frequency to email in email marketing * The best time to email students when email marketing * The best time to send emails for various market segments Links: * http://code.google.com/apis/analytics * http://www.internetmarketingteens.com * http://www.subscribemanga.com Thu, 30 Oct 2008 12:00:00 GMT andy@wireworldmedia.co.uk (AI Digital with Andy White)no"Google Analytics has grown into a handsome beast since we last looked at it - with some nice new features. In today's show Daniel Rowles and I take another look at how it can be integrated into your online marketing. Topics covered: * Getting your analytAI Digital with Andy White"Google Analytics has grown into a handsome beast since we last looked at it - with some nice new features. In today's show Daniel Rowles and I take another look at how it can be integrated into your online marketing. Topics covered: * Getting your analytics strategy right * The history of Google Analytics * Setting up Google Analytics * Limitations of Google Analytics * How accurate is Google Analytcs * Where you main focus should be when interpreting the results * The difference between hits and visits * The power of tracking conversions in online marketing * Industry benchmarking . Google Analytic's new feature * Integrated Website Optimiser and how to use it * Tie in with Ad Words * How to use filtering to segregate your audience statistics * The best frequency to email in email marketing * The best time to email students when email marketing * The best time to send emails for various market segments Links: * http://code.google.com/apis/analytics * http://www.internetmarketingteens.com * http://www.subscribemanga.com internet,marketing,online,optimisation,optimization,ppc,adwords,adsense,seohttp://media1.wireworldmedia.co.uk/im042.mp3 In today's show Daniel Rowles and I discuss how companies can utilise digital marketing effectively during the recession and take a look at some really nice new tools from Google. I also Speak to Ian Ozsvald of ShowMeDo.com about how his use of online marketing. Topics covered: * The power of podcasting * The shift of budgets to digital marketing * Building trust online * Putting your brand online * Google Analytics with advanced segments * Google Website Optimiser * Multi- variance Testing Links * http://www.uksa.org * http://www.google.com/websiteoptimizer * http://showmedo.com Thu, 27 Nov 2008 12:00:00 GMT andy@wireworldmedia.co.uk (AI Digital with Andy White)noIn today's show Daniel Rowles and I discuss how companies can utilise digital marketing effectively during the recession and take a look at some really nice new tools from Google. I also Speak to Ian Ozsvald of ShowMeDo.com about how his use of online marAI Digital with Andy WhiteIn today's show Daniel Rowles and I discuss how companies can utilise digital marketing effectively during the recession and take a look at some really nice new tools from Google. I also Speak to Ian Ozsvald of ShowMeDo.com about how his use of online marketing. Topics covered: * The power of podcasting * The shift of budgets to digital marketing * Building trust online * Putting your brand online * Google Analytics with advanced segments * Google Website Optimiser * Multi- variance Testing Links * http://www.uksa.org * http://www.google.com/websiteoptimizer * http://showmedo.cominternet,marketing,online,optimisation,optimization,ppc,adwords,adsense,seohttp://media1.wireworldmedia.co.uk/im043.mp3 In a late pre-Christmas show, Dan and I explore the world of Content Management Systems and in particular Wordpress, Joomla and Drupal. Topics covered: * Finding a reliable hosting companies * The difference between hosting domains and websites * Tools for monitoring inbound links * Tools for creating site maps * Comparison between Wordpress, Drupal and Joomla Links: * http://www.firstserv.com * http://www.memset.com * http://www.easyspace.com * http://www.hostmysite.com * http://www.seobook.com/tools * http://www.linkdiagnosis.com * http://www.gsitecrawler.com * http://www.drupal.org * http://www.joomla.org * http://www.wordpress.org * http://www.simplyweddingphotography.co.uk * http://www.revolutiontwo.com * http://www.artisteer.com * http://wufoo.com/tour/payments Thu, 08 Jan 2009 12:00:00 GMT andy@wireworldmedia.co.uk (AI Digital with Andy White)noIn a late pre-Christmas show, Dan and I explore the world of Content Management Systems and in particular Wordpress, Joomla and Drupal. Topics covered: * Finding a reliable hosting companies * The difference between hosting domains and websites * Tools foAI Digital with Andy WhiteIn a late pre-Christmas show, Dan and I explore the world of Content Management Systems and in particular Wordpress, Joomla and Drupal. Topics covered: * Finding a reliable hosting companies * The difference between hosting domains and websites * Tools for monitoring inbound links * Tools for creating site maps * Comparison between Wordpress, Drupal and Joomla Links: * http://www.firstserv.com * http://www.memset.com * http://www.easyspace.com * http://www.hostmysite.com * http://www.seobook.com/tools * http://www.linkdiagnosis.com * http://www.gsitecrawler.com * http://www.drupal.org * http://www.joomla.org * http://www.wordpress.org * http://www.simplyweddingphotography.co.uk * http://www.revolutiontwo.com * http://www.artisteer.com * http://wufoo.com/tour/paymentsinternet,marketing,online,optimisation,optimization,ppc,adwords,adsense,seohttp://media1.wireworldmedia.co.uk/im044.mp3 In today's episode, Daniel Rowles has a round table discussion with his senoir SEO team about trends they have seen in SEO in recent weeks. and Andy speaks to Razia Ahamed of Touchnote.com about how they are using online marketing. Topics Discussed: * Universal search in Google * Google sandbox becomes the Reverse Sandbox * Microformats and the Semantic Web Lines to add into your hosts file to prevent yourself triggering Google Analytics: 127.0.0.1 www.google-analytics.com 127.0.0.1 ssl.google-analytics.com Follow Dan on Twitter: http://twitter.com/DanielRowles Links: * http://www.touchnote.com * http://www.sitevisibility.co.uk/blog Thu, 29 Jan 2009 12:00:00 GMT andy@wireworldmedia.co.uk (AI Digital with Andy White)noIn today's episode, Daniel Rowles has a round table discussion with his senoir SEO team about trends they have seen in SEO in recent weeks. and Andy speaks to Razia Ahamed of Touchnote.com about how they are using online marketing. Topics Discussed: * UniAI Digital with Andy WhiteIn today's episode, Daniel Rowles has a round table discussion with his senoir SEO team about trends they have seen in SEO in recent weeks. and Andy speaks to Razia Ahamed of Touchnote.com about how they are using online marketing. Topics Discussed: * Universal search in Google * Google sandbox becomes the Reverse Sandbox * Microformats and the Semantic Web Lines to add into your hosts file to prevent yourself triggering Google Analytics: 127.0.0.1 www.google-analytics.com 127.0.0.1 ssl.google-analytics.com Follow Dan on Twitter: http://twitter.com/DanielRowles Links: * http://www.touchnote.com * http://www.sitevisibility.co.uk/bloginternet,marketing,online,optimisation,optimization,ppc,adwords,adsense,seohttp://media1.wireworldmedia.co.uk/IM045-seo-latest-trends.mp3 In a lively round table session today I talk to Daniel Rowles and Kelvin Newman about web analytics - or should I say the expectations and demand of said web anayltics, mobile search marketing, some useful Twitter tips and what microphone we use for recording the podcast. All coming up in Internet Marketing! Topics covered: * What microphone do we use for Internet Marketing? * Notes from Search Engine Strategies (SES) London * Expectations ramp up for web analytics * Greater demand for analytics interpretation * The future of search marketing * Search marketing and mobile devices * Why are some people going off Google Analytics? * Social Media Marketing and the hype cycle * Why are there so few brits on the Search Engine curcuit? * The value of Twitter for business * Twitter tips and techniques Links: * Filtering Google Analytics from a Mac * Internet Advertising Bureau - www.iabuk.net * Great Beginners Guide To Twitter - http://www.slideshare.net/onlinejournalist/twitter-for-beginners-1012050?type=powerpoint Thu, 26 Feb 2009 12:00:00 GMT andy@wireworldmedia.co.uk (AI Digital with Andy White)noIn a lively round table session today I talk to Daniel Rowles and Kelvin Newman about web analytics - or should I say the expectations and demand of said web anayltics, mobile search marketing, some useful Twitter tips and what microphone we use for recorAI Digital with Andy WhiteIn a lively round table session today I talk to Daniel Rowles and Kelvin Newman about web analytics - or should I say the expectations and demand of said web anayltics, mobile search marketing, some useful Twitter tips and what microphone we use for recording the podcast. All coming up in Internet Marketing! Topics covered: * What microphone do we use for Internet Marketing? * Notes from Search Engine Strategies (SES) London * Expectations ramp up for web analytics * Greater demand for analytics interpretation * The future of search marketing * Search marketing and mobile devices * Why are some people going off Google Analytics? * Social Media Marketing and the hype cycle * Why are there so few brits on the Search Engine curcuit? * The value of Twitter for business * Twitter tips and techniques Links: * Filtering Google Analytics from a Mac * Internet Advertising Bureau - www.iabuk.net * Great Beginners Guide To Twitter - http://www.slideshare.net/onlinejournalist/twitter-for-beginners-1012050?type=powerpoint internet,marketing,online,optimisation,optimization,ppc,adwords,adsense,seohttp://media1.wireworldmedia.co.uk/IM046-ses-london-nuggets.mp3 In another enthusiastic round table chat today I talk to Daniel Rowles and Kelvin Newman about Twitter the conversations encountered on the seminar circuits. And I speak to Scot Collier, a photographer who is making good use of Animoto to promote his business. All coming up in Internet Marketing! Topics covered: * Twitter experiments done by e-Consultancy * Using Twitter in customer service * Using Twitter for encouraging feedback * Possible benefits of allowing negative feedback on your products * Tweetdeck * Using Bit.ly to track traffic * Using Twitter for getting realtime feedback * Twitter hashtags (We've agreed on #impc for this podcast) * Kelvin's TweetSheet * Zappos - the American Shoe Company's use of Twitter * Twitter and Facebook as an alternative to email * Namecheap's 10% traffic and 20% increase in sales due to a Twitter campaign * The viral effect of Twitter * Using Twitter in promotions * Comparison of Twitter and Facebook * The Gartner hype cycle and Twitter * The immediacy of Twitter * The use of Animoto as a promotion tool for photographers Links: * http://econsultancy.com * http://www.tweetdeck.com * http://bit.ly * http://www.sitevisibility.co.uk/blog - Apple Pie and Custard blog * http://animoto.com Daniel Rowles: Email: daniel.rowles@ai-digital.com Business: http://www.ai-digital.com Twitter: http://twitter.com/DanielRowles Andy White: Email: andy@wireworldmedia.co.uk Blog: http://www.andywhite.org Business: http://www.wireworldmedia.co.uk Twitter: http://twitter.com/doctorpod Skype: atwhite Sat, 04 Apr 2009 23:16:00 GMT andy@wireworldmedia.co.uk (AI Digital with Andy White)noIn another enthusiastic round table chat today I talk to Daniel Rowles and Kelvin Newman about Twitter the conversations encountered on the seminar circuits. And I speak to Scot Collier, a photographer who is making good use of Animoto to promote his busiAI Digital with Andy WhiteIn another enthusiastic round table chat today I talk to Daniel Rowles and Kelvin Newman about Twitter the conversations encountered on the seminar circuits. And I speak to Scot Collier, a photographer who is making good use of Animoto to promote his business. All coming up in Internet Marketing! Topics covered: * Twitter experiments done by e-Consultancy * Using Twitter in customer service * Using Twitter for encouraging feedback * Possible benefits of allowing negative feedback on your products * Tweetdeck * Using Bit.ly to track traffic * Using Twitter for getting realtime feedback * Twitter hashtags (We've agreed on #impc for this podcast) * Kelvin's TweetSheet * Zappos - the American Shoe Company's use of Twitter * Twitter and Facebook as an alternative to email * Namecheap's 10% traffic and 20% increase in sales due to a Twitter campaign * The viral effect of Twitter * Using Twitter in promotions * Comparison of Twitter and Facebook * The Gartner hype cycle and Twitter * The immediacy of Twitter * The use of Animoto as a promotion tool for photographers Links: * http://econsultancy.com * http://www.tweetdeck.com * http://bit.ly * http://www.sitevisibility.co.uk/blog - Apple Pie and Custard blog * http://animoto.com Daniel Rowles: Email: daniel.rowles@ai-digital.com Business: http://www.ai-digital.com Twitter: http://twitter.com/DanielRowles Andy White: Email: andy@wireworldmedia.co.uk Blog: http://www.andywhite.org Business: http://www.wireworldmedia.co.uk Twitter: http://twitter.com/doctorpod Skype: atwhite internet,marketing,online,optimisation,optimization,ppc,adwords,adsense,seohttp://media1.wireworldmedia.co.uk/IM047-twitter-conversations-animoto.mp3 In a paper-and-ink-oriented conversation today, Kelvin Newman and Helen Trendell tell me about their favourite Internet Marketing books. And I speak to Ian Ozsvald of Procasts and Showmedo, about the how and why of screencasting. All coming up in Internet Marketing! Topics covered: * Getting depth of knowledge from books * Efficient working * Outsourcing and virtual assistants * Email management * Market research using pay per click trials * The use of stories in marketing * Steps to delivering creativity * Combining traditional and digital marketing * Why use screencasts * How to make screencasts * Online screencasting systems * Using screencasts in support The books: * The Four Hour Work Week - Tim Ferris * Made to Stick - Chip and Dan Heath * After Image - John Grant * Meatball Sundae - Seth Godin Links: http://procasts.co.uk http://blog.procasts.co.uk http://showmedo.com http://www.jingproject.com http://www.screentoaster.com http://screencastle.com Kelvin Newman: Email: kelvin.newman@sitevisibility.com Business: http://www.ai-digital.com Twitter: http://twitter.com/kelvinnewman Helen Trendell: Email: helen.trendell@sitevisibility.com Andy White: Email: andy@wireworldmedia.co.uk Blog: http://www.andywhite.org Business: http://www.wireworldmedia.co.uk Twitter: http://twitter.com/doctorpod Skype: atwhite Wed, 29 Apr 2009 23:16:00 GMT andy@wireworldmedia.co.uk (AI Digital with Andy White)noIn a paper-and-ink-oriented conversation today, Kelvin Newman and Helen Trendell tell me about their favourite Internet Marketing books. And I speak to Ian Ozsvald of Procasts and Showmedo, about the how and why of screencasting. All coming up in InternetAI Digital with Andy WhiteIn a paper-and-ink-oriented conversation today, Kelvin Newman and Helen Trendell tell me about their favourite Internet Marketing books. And I speak to Ian Ozsvald of Procasts and Showmedo, about the how and why of screencasting. All coming up in Internet Marketing! Topics covered: * Getting depth of knowledge from books * Efficient working * Outsourcing and virtual assistants * Email management * Market research using pay per click trials * The use of stories in marketing * Steps to delivering creativity * Combining traditional and digital marketing * Why use screencasts * How to make screencasts * Online screencasting systems * Using screencasts in support The books: * The Four Hour Work Week - Tim Ferris * Made to Stick - Chip and Dan Heath * After Image - John Grant * Meatball Sundae - Seth Godin Links: http://procasts.co.uk http://blog.procasts.co.uk http://showmedo.com http://www.jingproject.com http://www.screentoaster.com http://screencastle.com Kelvin Newman: Email: kelvin.newman@sitevisibility.com Business: http://www.ai-digital.com Twitter: http://twitter.com/kelvinnewman Helen Trendell: Email: helen.trendell@sitevisibility.com Andy White: Email: andy@wireworldmedia.co.uk Blog: http://www.andywhite.org Business: http://www.wireworldmedia.co.uk Twitter: http://twitter.com/doctorpod Skype: atwhite internet,marketing,online,optimisation,optimization,ppc,adwords,adsense,seohttp://media1.wireworldmedia.co.uk/IM048-ink-paper-and-screencasts.mp3 Fresh from SMX London 2009, our roving reporter, Kelvin Newman has brought a bounty of interviews. We have Rand Fishkin, founder of SEOMoz.org on Why he changed from a consultancy to a publisher, Lyndon Antcliff on how a made up story went viral, Ciarán Norris who did the Transport for London video with the Moonwalking bear, and a very short interview with Seth Godin (there were technical problems with the link and Seth has very kindly agreed to come back next month). Plus, of course, commentary on the latest trends in online marketing from Helen Trendell. All coming up in Internet Marketing! Topics covered: * Microformats now used by Google * Writing viral stories to get links * How search engines think * The freemium business model * What's new in social media * Using multiple social media channels * Viral content * Common mistakes made on Google Analytics * Plugins for Google Analytics * The 3 most important parameters to look at on Google Analytics Links: * http://searchmarketingexpo.com - Search Marketing Expo (SMX) * http://changelog.ca/project/VideoPress - VideoPress plugin for WordPress * http://www.wolframalpha.com - The Computational Knowledge Engine * http://www.magneticwebcontent.com * http://www.seomoz.org * http://www.xe.com/ucc - The Universal Currency Convertor * http://www.youtube.com/watch?v=47LCLoidJh4 - Transport for London Video with the Moonwalking Bear * http://visualrevenue.com/blog/2009/05/book-launch-yahoo-web-analytics.html - Dennis Mortensen's new book, Yahoo Web Analytics * http://sethgodin.typepad.com - Seth Godin's blog * http://www.nonlineblogging.com - David Hughes Kelvin Newman: Email: kelvin.newman@sitevisibility.com Business: http://www.ai-digital.com Twitter: http://twitter.com/kelvinnewman Helen Trendell: Email: helen.trendell@sitevisibility.com Andy White: Email: andy@wireworldmedia.co.uk Blog: http://www.andywhite.org Business: http://www.wireworldmedia.co.uk Twitter: http://twitter.com/doctorpod Skype: atwhite Wed, 27 May 2009 14:30:00 GMT andy@wireworldmedia.co.uk (AI Digital with Andy White)noFresh from SMX London 2009, our roving reporter, Kelvin Newman has brought a bounty of interviews. We have Rand Fishkin, founder of SEOMoz.org on Why he changed from a consultancy to a publisher, Lyndon Antcliff on how a made up story went viral, Ciarán NAI Digital with Andy WhiteFresh from SMX London 2009, our roving reporter, Kelvin Newman has brought a bounty of interviews. We have Rand Fishkin, founder of SEOMoz.org on Why he changed from a consultancy to a publisher, Lyndon Antcliff on how a made up story went viral, Ciarán Norris who did the Transport for London video with the Moonwalking bear, and a very short interview with Seth Godin (there were technical problems with the link and Seth has very kindly agreed to come back next month). Plus, of course, commentary on the latest trends in online marketing from Helen Trendell. All coming up in Internet Marketing! Topics covered: * Microformats now used by Google * Writing viral stories to get links * How search engines think * The freemium business model * What's new in social media * Using multiple social media channels * Viral content * Common mistakes made on Google Analytics * Plugins for Google Analytics * The 3 most important parameters to look at on Google Analytics Links: * http://searchmarketingexpo.com - Search Marketing Expo (SMX) * http://changelog.ca/project/VideoPress - VideoPress plugin for WordPress * http://www.wolframalpha.com - The Computational Knowledge Engine * http://www.magneticwebcontent.com * http://www.seomoz.org * http://www.xe.com/ucc - The Universal Currency Convertor * http://www.youtube.com/watch?v=47LCLoidJh4 - Transport for London Video with the Moonwalking Bear * http://visualrevenue.com/blog/2009/05/book-launch-yahoo-web-analytics.html - Dennis Mortensen's new book, Yahoo Web Analytics * http://sethgodin.typepad.com - Seth Godin's blog * http://www.nonlineblogging.com - David Hughes Kelvin Newman: Email: kelvin.newman@sitevisibility.com Business: http://www.ai-digital.com Twitter: http://twitter.com/kelvinnewman Helen Trendell: Email: helen.trendell@sitevisibility.com Andy White: Email: andy@wireworldmedia.co.uk Blog: http://www.andywhite.org Business: http://www.wireworldmedia.co.uk Twitter: http://twitter.com/doctorpod Skype: atwhite internet,marketing,online,optimisation,optimization,ppc,adwords,adsense,seohttp://media1.wireworldmedia.co.uk/IM049-smx-bounty-moonwalking-bears.mp3 Hello all, Andy White here with possibly our shortest ever episode of Internet Marketing. Our next episode will be our 50th and we wanted to do something a bit special - well OK THIS is our 50th episode but we're going to call it 49a so the next one really is our 50th. We'd like to do a questions and answers show so we need your questions. They can be about anything to do with Internet Marketing. Now if you're on Twitter just send them in with the hashtag impc otherwise send an email to Kelvin at kelvin.newman@sitevisibility.com Looking forward to hearing your questions - see you a a week or two. Kelvin Newman: Email: kelvin.newman@sitevisibility.com Business: http://www.ai-digital.com Twitter: http://twitter.com/kelvinnewman Helen Trendell: Email: helen.trendell@sitevisibility.com Andy White: Email: andy@wireworldmedia.co.uk Blog: http://www.andywhite.org Business: http://www.wireworldmedia.co.uk Twitter: http://twitter.com/doctorpod Skype: atwhite Thu, 18 Jun 2009 22:00:00 GMT andy@wireworldmedia.co.uk (AI Digital with Andy White)noHello all, Andy White here with possibly our shortest ever episode of Internet Marketing. Our next episode will be our 50th and we wanted to do something a bit special - well OK THIS is our 50th episode but we're going to call it 49a so the next one reallAI Digital with Andy WhiteHello all, Andy White here with possibly our shortest ever episode of Internet Marketing. Our next episode will be our 50th and we wanted to do something a bit special - well OK THIS is our 50th episode but we're going to call it 49a so the next one really is our 50th. We'd like to do a questions and answers show so we need your questions. They can be about anything to do with Internet Marketing. Now if you're on Twitter just send them in with the hashtag impc otherwise send an email to Kelvin at kelvin.newman@sitevisibility.com Looking forward to hearing your questions - see you a a week or two. Kelvin Newman: Email: kelvin.newman@sitevisibility.com Business: http://www.ai-digital.com Twitter: http://twitter.com/kelvinnewman Helen Trendell: Email: helen.trendell@sitevisibility.com Andy White: Email: andy@wireworldmedia.co.uk Blog: http://www.andywhite.org Business: http://www.wireworldmedia.co.uk Twitter: http://twitter.com/doctorpod Skype: atwhiteinternet,marketing,online,optimisation,optimization,ppc,adwords,adsense,seohttp://media1.wireworldmedia.co.uk/im049a-our-pre-50th-show-request.mp3 In todays 50th show, we these the top questions from our listeners, including: What's the worst SEO disaster the team have come across? Do you know of any good examples of non-video viral success stories What are your preferred keyword research tools? Can I sell podcasts and videos on iTunes? Are google picking up tweets? How should I promote a small business blog? Links: http://www.seomoz.org/ https://adwords.google.com/select/TrafficEstimatorSandbox - google traffic estimator http://www.tunecore.com/ http://www.premiumcast.com/ http://tr.im/ http://bit.ly/ http://searchengineland.com/ http://su.pr http://www.tweetlater.com/ http://hootsuite.com/ http://www.marketingonlinelive.com http://www.magentocommerce.com/ http://www.bing.com/ Kelvin Newman: Email: kelvin.newman@sitevisibility.com Business: http://www.ai-digital.com Twitter: http://twitter.com/kelvinnewman Andy White: Email: andy@wireworldmedia.co.uk Blog: http://www.andywhite.org Business: http://www.wireworldmedia.co.uk Twitter: http://twitter.com/doctorpod Skype: atwhite Wed, 01 Jul 2009 16:30:00 GMT andy@wireworldmedia.co.uk (AI Digital with Andy White)noIn todays 50th show, we these the top questions from our listeners, including: What's the worst SEO disaster the team have come across? Do you know of any good examples of non-video viral success stories What are your preferred keyword research tools? CanAI Digital with Andy WhiteIn todays 50th show, we these the top questions from our listeners, including: What's the worst SEO disaster the team have come across? Do you know of any good examples of non-video viral success stories What are your preferred keyword research tools? Can I sell podcasts and videos on iTunes? Are google picking up tweets? How should I promote a small business blog? Links: http://www.seomoz.org/ https://adwords.google.com/select/TrafficEstimatorSandbox - google traffic estimator http://www.tunecore.com/ http://www.premiumcast.com/ http://tr.im/ http://bit.ly/ http://searchengineland.com/ http://su.pr http://www.tweetlater.com/ http://hootsuite.com/ http://www.marketingonlinelive.com http://www.magentocommerce.com/ http://www.bing.com/ Kelvin Newman: Email: kelvin.newman@sitevisibility.com Business: http://www.ai-digital.com Twitter: http://twitter.com/kelvinnewman Andy White: Email: andy@wireworldmedia.co.uk Blog: http://www.andywhite.org Business: http://www.wireworldmedia.co.uk Twitter: http://twitter.com/doctorpod Skype: atwhiteinternet,marketing,online,optimisation,optimization,ppc,adwords,adsense,seohttp://media1.wireworldmedia.co.uk/IM050-questions-and-answers.mp3