Certain businesses make products privately for younger demographics. Finding a right selling channels to strech these prospects has turn increasingly formidable with a array of new amicable networks, mobile inclination and internet entrance points accessible to teenagers today. A recent survey from a Pew Internet and American Life Project, in and with Harvard’s Berkman Center, evaluated younger Americans’ (12-17) amicable media habits. The commentary will assistance brands rise effective social media selling campaigns.

Never doubt Facebook’s dominance

Unsurprisingly, 95 percent of teenagers between a ages of 12 and 17 use a internet and 81 percent welcome amicable media sites. Facebook reigns supreme, with 94 percent of surveyed consumers regulating a amicable network on a unchanging basis. This information goes opposite new doubt about Facebook’s ability to keep immature audiences’ interest. More than anything, Pew’s commentary advise Facebook is still on a fork of innovation, overshadowing newer networks with a lot of buzz.

Newer networks destroy to strech today’s youth

Only 5 percent of teenagers contend they use Tumblr, 3 percent are on Google+ and about 1 percent post amicable media calm to Pinterest. While any network promises a splendid future, and constantly revamp facilities formed on users’ feedback, all 3 sojourn good behind Facebook and other heading sites.

Two clever sites among American teens

Twitter and Instagram have penetrated a veil, and reached American teen audiences. Twenty-six percent of surveyed consumers used Twitter in 2012 – adult from 12 percent a year before. Instagram resonates with 11 percent of teens, entrance in during third place. Perhaps a pull to Twitter and Instagram are their ability to promulgate information in genuine time. Additionally, both networks were initial built for mobile screens and afterwards came to desktop computers. This suggests that mobile plays an successful purpose in how teenagers use amicable media, and competence also uncover that networks like Tumblr, Google+ and Pinterest contingency redesign their mobile practice to interest to younger audiences.

In fact, some networks are doing only that. Brafton recently reported that Google+ denounced a redesigned mobile focus to assistance marketers and publishers get their tradition calm in front of users. As teenagers (and Americans in general) turn some-more sparse opposite a web, amicable media will turn a sequence of communication, and act as a executive assembly indicate for entertainment, product find and research.

THE BLADE/TOM FISHER

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A lot of people like to gloat about themselves and what they’re doing. Sometimes even when what they’re doing is illegal.

And when they do that on amicable media Web sites, they give investigators such as Shawn Fox of a Ohio Bureau of Worker’s Compensation a box that’s most gift-wrapped.

“It’s only out there to grab. we don’t consider people comprehend how easy it is for us to grab,” pronounced Mr. Fox, special representative in charge, who covers western Ohio.

Oftentimes investigators demur to share specific methods they use to assistance solve crimes and lane down criminals. However, in a box of BWC investigators regulating amicable media, there isn’t a whole lot to share. They’re radically only logging on, a same as anyone else does.

“Ever given amicable media has turn integrated into a society, we’ve employed that to a benefit,” Mr. Fox said. “Basically we only use a open pages that are out there. What people put out on amicable media, it’s not private if it’s public. People are only bragging about what they’re doing.”

Recently that helped investigators prosecute a Port Clinton woman. Kelley Wheeler, 55, pleaded guilty in Feb to one count of workers remuneration rascal after investigators used her Facebook postings to infer she was operative while collecting benefits. Wheeler was systematic final week by a Franklin County Common Pleas decider to compensate a state compensation of $61,213.72. She also was condemned to 17 months in jail, that was dangling for 5 years of village control.

Mr. Fox pronounced Wheeler was receiving working-wage loss, that is dictated to make adult a disproportion between what an harmed workman used to make and what they now make.

BWC became controversial of a practice support Wheeler submitted about her former employer.

Investigators found a association for that she claimed to have worked never existed. Investigators serve found from Facebook postings that Wheeler was operative for a pet-grooming business in Sandusky and not stating those wages.

BWC pronounced Wheeler certified a payroll papers she submitted were fakes and that she intentionally did not news her gain from Purrfect Paws, a bathing business. The group pronounced she concurred what she was doing was wrong though pronounced she did not wish to remove her benefits.

Social-media postings also helped BWC prosecute another new box in that a Celina male who claimed he was incompetent to find work since of an inability to lift some-more than 10 pounds. BWC investigated after being sloping off that Jason Dross was operative out during a YMCA while collecting benefits.

“We found him on amicable media sites bragging about how most weight he was lifting, holding cinema of himself posing in a gym with weights in his arms,” Mr. Fox pronounced Tuesday.

A dark camera video after prisoner Doss bench-pressing some-more than 500 pounds. He pleaded guilty to rascal and was condemned in Jan to repay a state some-more than $30,000.

In a news recover about a Wheeler case, BWC director and Chief Executive Steve Buehrer pronounced amicable media has turn increasingly useful in securing philosophy of those shop-lifting a state.

“As amicable media has grown, BWC investigators have deployed extended research of these sites to support a investigations,” he pronounced in a statement. “Our rascal group has proven really quick when it comes to ensuring prejudiced employers, workers, and providers do not shun detection.”

Mr. Fox pronounced BWC mostly receives tips from people who have seen controversial postings on amicable media.

“It indeed has helped us with stirring adult allegations,” he said.

People can news their suspicions on a BWC’s possess Facebook page, facebook.com/ohiobwcfraud.

Contact Tyrel Linkhorn at: tlinkhorn@theblade.com or 419-724-6134.

Why Tumblr’s Sale To Yahoo Is Worrisome For Native Advertising

Alex Kantrowitz
Contributor

Four Takeaways from Pew’s “Facebook Vacation” Report

Alex Kantrowitz
Contributor

It’s worth noting that the biggest social media story of the year so far has nothing to do with innovation but rather the sale of an existing platform, Tumblr, to an entrenched tech giant, Yahoo Yahoo. It may be a sign that the first big social media land grab has come to an end.

The idea that the social media industry is settling in is a strange one. For a while, it seemed like a new massive platform would pop up every few years and the pattern would keep going forever. From 2006 to 2011, Facebook Facebook, Twitter, Tumblr, Pinterest, and Instagram all hit growth spurts and solidified their status as giants within incredibly short time frames. But the phenomenon seems to have come to a halt. Recently, the most promising attempts to break into social have not been new concepts, like Pinterest was in 2010, but rather purported giant killers like Google Google Plus. And the giants are still in great shape.

The Sharing Ceiling 

While it’s hard to say what exactly is responsible for putting big social media into neutral, a likely culprit is that the industry has hit some sort of sharing ceiling. Humans will not share infinitely, we have a limit. Sharing a photo on Facebook is fun, but sharing the same photo on three additional networks starts to feel like work. Posting a single status can be rewarding, but posting ten in a day will likely annoy your friends and make you want to take a nap.

We love engaging in the social world, and can spend hours there, but we all eventually get sick posting, reblogging and imagining new concepts to push out. We won’t keep on sharing endlessly.

The Pie of Low Friction Sharing

Once we accept that there’s not an infinite willingness to share, it’s fair to say that there are a finite number of big social platforms that can thrive. Sharing is what fuels their existence. Without it, they would be empty structures.

Those at the top today have carved out a niche by becoming sharing depots for one low friction form of content or another. Instagram and Pinterest run on images, Twitter runs on short bursts of information, Facebook used to run on photos, but it moved towards information and then bought Instagram to keep itself balanced. Tumblr, for its part, is unique in that it is conducive to the sharing of images — photos, GIFs and memes — but is also used by a small core of users to write and share short and mid-length blog posts. It’s sort of the caulk of the social media world, filling in gaps left by the others.

All these platforms do what they do well and, as long as they mess it up, there will be diminishing returns to share content elsewhere. Google, for instance, thought it could create a better version of Facebook, and perhaps even did with Google Plus, but it was too late to the game for the vast majority of Facebook users to give it a shot. Google Plus’s average user now spends just under seven minutes a month on the platform, as compared to just under seven hours for Facebook. One we share something on Facebook, there’s little reason to share it on Plus as well.

What Happens Now

Here’s where things are likely to go from here: Facebook, Twitter, Tumblr, Pinterest, and Instagram will stay at the top for the time being, but they won’t all be there in perpetuity. Even though it might feel like these platforms have been around forever, they are all less than a decade old and we’re still adjusting to them. The novelty will wear off eventually, opening up opportunities for new entrants.

Facebook, for example, is already seeing some cracks in its armor. Pew recently found that 61% percent of Facebook users take breaks lasting several weeks and, as the AP reported yesterday, more and more teens are migrating to Twitter. These are signs that opportunity does exist for social media newcomers, but the challenge for them will be to figure out how to capitalize on the inevitable fatigue with those at the top today.

Still, it will be a long and hard road for new entrants, especially given the fact that VCs are investing less in consumer technology. “Consumer behaviors are starting to ossify on the web,” wrote venture capitalist Fred Wilson in a blog post last year. “It is harder than ever to build a large audience from a standing start.”

That said, Yahoo’s deal for Tumblr is probably a good one. It was able to snatch up one of the three still-private social giants at a relatively low price tag. If Yahoo lives up to its promise not to screw Tumblr up, it will likely have a seat at an exclusive table for some time to come.

Follow Alex Kantrowitz on Twitter: Follow @Kantrowitz

More on Forbes:

Yahoo’s Top 10 Biggest Acquisitions

Aggregation opposite amicable networks, one-click helpers, easy search, sharing, and a torpedo app that is picture observation in fact all benefaction themselves good in this field.

About a Platform: Use a Search box in a Add-ons browser page, or crop for a couple and select it. Click on a add-on, let it install, and afterwards restart Firefox if prompted.

Add-ons are infrequently called “Extensions” after they have been installed.

No. 1: Yoono

Yoono has 4 stars out of 5 from 420 user reviews in Firefox’s Add-ons library. The appendage has a sum of 395,742 users.

Facebook, Twitter, LinkedIn, YouTube, Flickr and some-more are enclosed in Yoono’s amicable network aggregator for Mozilla Firefox. The app reserve a sidebar within a existent Firefox browser for timelines, updates and so on. Plus, there’s a pop-up window for present notifications.

If your life revolves around amicable networks and you’re stranded to a PC, this is a No. 1 must-have tool.

No. 2: Facebook Toolbar Button

Facebook Toolbar Button has 4 stars out of 5 from 19 user reviews in Firefox’s Add-ons library. The appendage has a sum of 23,372 users.

Baris Derin’s super-simple Facebook Toolbar Button provides one-click entrance to your Facebook News Feed. That’s it. Just click on a symbol within a navigation apparatus bar and a new browser appendage opens with Facebook in all a glory.

TechNewsWorld believes this supporter is a fastest approach to get to Facebook in a browser PC sourroundings but creation Facebook your Firefox Home page.

We also advise checking out some of Derin’s other, equally useful, helpers — like a Facebook Share Button, that gives we one-button entrance to share Web pages to Facebook.

No. 3: Twitter Address Bar Search

Twitter Address Bar Search has 4 stars out of 5 from 37 user reviews in Firefox’s Add-ons library. The appendage has a sum of 31,763 users.

The Twitter Address Bar Search browser supporter lets we hunt people and topics on Twitter from a residence bar in a Firefox browser. All we have to do is use a @ pointer to demeanour for a username and a # hashtag for a subject — all within a bar.

If you’re anticipating that you’re regulating Twitter hunt frequently and browser window-flipping to do so, this will speed things adult significantly.

No. 4: Thumbnail Zoom Plus

Thumbnail Zoom Plus has 5 stars out of 5 from 131 user reviews in Firefox’s Add-ons library. The appendage has a sum of 106,344 users.

This appendage enables a incomparable picture pop-up when we float over a thumbnail. It works with a common amicable suspects like Facebook, Twitter, YouTube and LinkedIn. More sites, like Amazon, are listed in a content too.

This is a torpedo approach to speed by a examination of your timeline. Say goodbye to squinting during a screen. Just rodent over a image, and it blows adult and into a lean-back experience.

The large, detail-rich images constructed by this app denote a higher knowledge of large-screen PC over mobile in certain detail-oriented situations.

No. 5: Add This

Add This has 4 stars out of 5 from 205 user reviews in Firefox’s Add-ons library. The appendage has a sum of 310,558 users.

Add This lets we share Web pages and other Firefox browser-sourced assets. If we find yourself slicing and pasting Web page addresses and afterwards emailing them to friends, you’re prepared to join a 21st century — this app will help.

Share photos, videos, and Web pages on Facebook, Twitter, Pinterest AIM, Blogger, Delicious and more.

Want to Suggest an Apps Collection?

Is there a collection of apps you’d like to advise for review? Remember, they contingency all be for a same platform, and they contingency all be geared toward a same ubiquitous purpose. Please send a names of 5 or some-more apps to me, and I’ll cruise them for a destiny All Things Appy column.

And use a Talkback underline next to supplement your comments!

Patrick Nelson has been a veteran author given 1992. He was editor and publisher of a song attention trade announcement Producer Report and has created for a series of technology blogs. Nelson complicated pattern during Hornsey Art School and wrote a cult-classic novel Sprawlism. His introduction to record was as a winding talent director in a eighties, where unchanging scrabbling around underneath hotel room beds was required to bond modems with alligator clips to hotel write wiring to get a fax out. He tasted down and unwashed technology, and never looked back.

Thanks to the allure of such Hollywood stars as Brad Pitt, who is the channel’s May star of the month, MBC2 has 3.7 million Facebook fans, the fourth-biggest following in the MENA region, and the first when it comes to media and TV.

SEE MORE: From the May 20, 2013 issue of Variety

It has around 700,000 Twitter followers and, two months after getting on Google Plus, 150,000 people have added the channel to their Google Circle. MBC2 recently tapped into Keek, since video sharing is popular within what is one of world’s most digital savvy populations.

But the drawback for MBC2, when it comes to marketing Hollywood content via social media, is that, under its current deals, the net doesn’t usually own the digital rights to studio pics.

The scope of what it can do is limited to provoking discussions by deploying hashtags for a given movie, such as ‘Law Abiding Citizen,’ “and then posting trivia on Twitter to provoke a discussion, or asking people questions about whether they think this character should have been played by another actor,” says MBC social media manager Fouad Masoud.

MBC2’s Hollywood celebs show Scoop With Raya, instead, caters to film fans via Twitter, soliciting questions from fans for their stars.

But significantly, while MBC2 has the biggest social-media footprint out of MBC’s bouquet of channels, the show with which MBC audiences interact with the most has nothing to do with the Western World except the format, the hugely successful “Arab Idol.”

Yesterday we got our first official details about the Xbox One. Hype should be up for the new console, right? According to reports of those monitoring social media trends, hype for the new Xbox is on the decline.

The Xbox One reveal saw an increase in negative sentiment on social media channels

Fizziology, a company who studies social media trends, has been studying the excitement surrounding the new console reveals. They’ve recently explained that the Xbox One reveal “didn’t quite live up to gamers’ expectations.” Now this could be because of a weird marketing message that Microsoft started with, leaving gamers and gaming largely out of the Xbox One equation. Then again, it could also just be from the sheer confusion that was associated with yesterday’s reveal. 24 hours later and they’ve left a few of the anti-consumer rumors that deal with used games and always online connections, without definitive answers still.

According to the research, the Xbox One has actually seen an increase in negative sentiment. The study says that a little over 20% of the social media mentions that were tracked since the Xbox One was revealed, have been negative buzz for the new console.

The good news for Microsoft is that they’ve got E3 2013 just around the corner, and this negativity shouldn’t have much time to fester. Microsoft has already gone on the record to explain that E3 2013 will be “Games, Games, Games”. Probably a good thing, when selling a gaming console.

The current march on Washington won’t fill the National Mall, or see an influx of buses down Constitution Avenue. But what it will do is clog your inbox.

You can only see it on your computer, or mobile device, but it’s out there: a two- day virtual march on Washington with the goal of demanding immigration reform.

“We don’t see this as exclusive of a regular march,” Jeremy Robbins, director of the Partnership for a New American Economy, told ABC News. “It’s 2013 and the way we communicate is broader and different than it was a generation ago, and we want to be able to maximize all the ways we can to push Congress.”

The event, which started today and goes until Thursday night, is organized by Mayor Bloomberg’s immigration forces in partnership with President Obama’s OFA (Organizing for Action) and asks viewers to send their senators emails, tweets and Facebook messages demanding immigration reform.

“We tried to leverage all the different social media tools for all the different purposes,” Robbins said in order to garner attention for the event.

President Obama even retweeted former Florida governor Republican Jeb Bush: “Delaying solutions will only make the problem grow. NOW is the time for immigration reform. Join the #iMarch…”

Twitter chats with Bloomberg kicked things off this morning. Google hangouts, Mashable and Tumblr are all resources used for the iMarch.  The event will live stream music and documentaries with the goal to push people to their website, where they make it easy for users to quickly locate their senator and, with just a click of the mouse, send a message.

One of the things that make this march different, Robbins says, is the flexibility it allows.

“If you are relying just on typical ways of lobbying, physical marches, etc., those are very powerful tools and we use all of them,” he said. “One of the benefits of a virtual match is there are no hotel rooms to book, no permits to obtain…. So you can time the virtual march to when it’s going to be most effective in the debate.”

Just yesterday the Senate Judiciary committee voted to send the immigration bill to the full Senate for debate.

The launch of #iMarch saw the biggest political thunderclap of all time, reaching over 45 million users. A Thunderclap is a way for many users to coordinate their social media messages to post simultaneously.

“We don’t want to pretend that we are starting from scratch, but this is a new area and this is just a start,” Robbins said. “We are going to keep pushing, keep marching and see this through the entire Senate and then see it through the House.”

As a daily practitioner of amicable selling techniques to advantage my clients, we have to determine that amicable has warranted a place as a selling apparatus to contend with. However, as a artistic executive with a far-reaching accumulation of clients, we have nonetheless to see a aged collection of a trade henceforth late to a apparatus strew usually yet. As a result, it’s critical to practically scold some of a misconceptions about selling that seem to insist these days.

Myth #1: The internet has altered all for everyone

Are we a consumer-facing organisation with business in a 18 to 35 range? Are we a program organisation with products that are downloadable? How about a motel or review with patron reviews online? If we are any of these kinds of businesses, yes, a internet has altered all for you. However, if we are a business-to-business organisation targeting 45 to 59 year aged bulk product buyers, a home investigation organisation that serves a internal genuine estate industry, or an outfit with business who are elderly, maybe not so much.

Myth #2: Social selling works usually as good as code selling

Social selling is a good approach to favour leads. It’s a ideal patron use arm for your company. It’s a smashing approach to enhance certain open relations, plea disastrous PR, and offer sum that commercials and quick, required element (such as imitation ads) cannot. It is also a contingency for any kind of promotions.

Nonetheless, large, institutional firms know that amicable selling alone will not build a turn of recognition they need to beget adequate sales opposite a board, utterly on a inhabitant or tellurian scale.

Let’s face it: commercials still work. A vast media buy during a Super Bowl, American Idol or CNN will acquire some-more eyes than a month of blogging presumably can (unless, of course, your PR group manages to get we on page one of Huffington Post – with over 58.7 million visitors a month), or your video goes viral (something that can't always be controlled).

As a result, many vast firms will dedicate to a brew of traditional, digital and amicable to accommodate their goals. Canon’s Project Imagin8ion (hosted on YouTube) has been enormously successful. Would it have been so if it had shunned a TV spots, outrageous ensign ad buys, and a organisation with Ron Howard?

Myth #3: People don’t watch TV or review magazines anymore

While this parable has a good grade of law to it, it’s a small deceptive.

Does your family lay around your mechanism to watch a World Series? Do we get all your information on a thespian news eventuality usually by Twitter? Does your organisation evade a renouned trade repository of your attention when it produces a special emanate on your form of product or service? Once again, if you’re underneath 25 a answer might be different, though some events in this universe are informative touchstones and family traditions. Until dual some-more generations die off (or Apple produces a foldable iPad we can hang in your pocket), it’s tough to trust all a normal media will die out.

Myth #4: “Joining a conversation” with your patron trumps white papers and box studies

Do we inverse with your intensity business on Facebook? Many companies do, though is Facebook or Twitter or Pinterest a initial or final entrance your business arrive during when introspective a purchase? For some companies, utterly business-to-business firms, business don’t bottom their purchasing decisions usually on a word of a blog or Amazon.com commenters (some of whom might be organisation shills). As critical as blogs and forums are in cementing opinions about products and services, many B2B buyers still need to download PDFs of product specs and white papers on product performance, and get first-hand acknowledgment of what to design when shopping in, if usually to uncover their bosses that they’ve lonesome their bases.

Make no mistake. Traditional media has been undergoing a sea change for utterly some time now. The approach we did business 10 years ago is left for good. Nonetheless, some clients still find value in normal media for their categories. Smart selling requires consultants and agencies to commend this and not simply chuck a baby out with a bathwater since they no longer trust in a tub.

Follow Bill Blaney on Twitter:

www.twitter.com/billblaneyb2b

WASHINGTON –  Twitter is sepulchral as a amicable media end for teenagers who protest about too many adults and too most play on Facebook, according to a new investigate published Tuesday about online behavior. It pronounced teenagers are pity some-more personal information about themselves even as they try to strengthen their online reputations.

Teens told researchers there were too many adults on Facebook and too most pity of teenage angst and nonsensical sum like what a crony ate for dinner.

“The pivotal is that there are fewer adults, fewer relatives and only simply reduction complexity and reduction drama,” pronounced Amanda Lenhart of a Pew Research Center, one of a study’s authors. “They still have their Facebook profiles, though they spend reduction time on them and pierce to places like Twitter, Instagram and Tumblr.”

In a poll, 94 percent of teenagers who are amicable media users have a form on Facebook — prosaic from a prior year. Twenty-six percent of teen amicable media users were on Twitter. That’s some-more than double a figure in 2011 of 12 percent.

In what is expected a regard to parents, some-more than 60 percent of a teenagers with Twitter accounts pronounced their tweets were public, definition anyone on Twitter — friend, enemy or foreigner — can see what they write and publish. About one-quarter of kids pronounced their tweets were private and 12 percent pronounced they did not know either their tweets were open or private.

Teens are also pity most some-more than in a past.

More than 90 percent of teen amicable media users pronounced they have posted a design of themselves — adult from 79 percent in 2006. Seven in 10 divulge a city or city where they live, adult from about 60 percent over a same time period. And 20 percent divulge their dungeon phone series — adult neatly from a small dual percent in 2006.

At a same time, teenagers contend they’ve taken stairs to strengthen their reputations and facade information they don’t wish others to know. For example, scarcely three-quarters of teen amicable media users have deleted people from their networks or friends list.

The researchers surveyed 802 relatives and their 802 teens. The check was conducted between Jul 26 and Sep 30, 2012, on landline and dungeon phones. The domain of blunder for a full representation is and or reduction 4.5 commission points.

People desperate to find loved ones, pets and treasured belongings lost amid the rubble in this week’s massive Oklahoma tornado are turning to social media for help.

“Within 20 minutes of the tornado there were 15 Facebook pages that popped up with people posting missing and found pets,” says web developer and animal lover Emily Garman, 34, of Oklahoma City. “Online, that is where we turn for information now. When things happen it breaks on Twitter and Facebook first, so that’s where you go.”

With more Facebook groups popping up every hour, Garman created OKCLostPets.com hoping to consolidate the emotional search process for missing animals. “So far there have been 220 posts on the site,” she says. “Two or three are coming in a minute.”

More than 1,700 people have joined the group Moore Oklahoma Tornado Safe where people are posting information about missing family members. One photo album is titled “Photos of survivors, hope one is your lost loved one.”

A post on the Moore Oklahoma Lost and Found group, which has more than 8,400 likes, lists the names of 42 people who have been found and are safe. The list has been updated to reveal when the people are reunited with their families.

FULL COVERAGE: Tornadoes devastate Oklahoma

In other posts, family and friends beg for any information about the location of their loved one or the condition of the home that once stood at a particular address.

People’s instincts often turn to social media in times of recent trouble. Tools such Facebook, Twitter, Instagram, Youtube and Reddit have aided in rescue, relief and reconnection efforts during Superstorm Sandy, Hurricane Isaac and even the Boston Marathon bombings.

Along with the social media sites, the American Red Cross hosts a website called Safe and Well, where people can log on and enter information regarding their welfare so family and friends can check their status.

Papers, photos and family mementos were strewn all over Oklahoma state during the tornado. Organized by yet another Facebook group, May 19th 2013 OK Tornado Doc Picture Recovery, people are scanning and taking photos of things they find miles away and posting them to the group’s page which has more than 10,300 members.

The page is covered with images of muddy and torn photos of families hugging, friends laughing, weddings, birthdays and first days of school.

One Oklahoma resident posted a crinkled photo of a baby in a high-chair at a birthday party with the caption “This (photo) was in our yard.”

People quickly commented on the photo.

“This photo is of my sisters deceased husband when he was a child,” another user posted. “She and my 7 year old nephew lost their home … Bless you for posting this!”