Your weekly dose of recommended reading from the Accolade team. This week -

AllFacebook  - Facebook Testing Removal of Keyword Targeting

We were included in the test pool and feel that this is tremendous step backwards since the value of Facebook ads is in the ability to target audiences using extremely specific demographic information.

If this model is adopted, it’s likely to result in less targeted (albeit more expensive) ads as advertisers bid competitively for a smaller pool of categories as opposed to the larger collection of keywords generated by Facebook users.

AWeber – Email Timing: A Look at 6 Marketers

Timing is everything in life and email marketing. If you’re trying to figure out the best time to hit ‘send’, check out this quick read on how major brands use customer preferences and use patterns to help schedule campaigns.

MarketingVox ­- 8 Tactics to Try as Google Tinkers with its Ranking Algorithm

Has Google’s new algorithm lowered your ranking? Get back on track using these simple content creation recommendations.