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	<title>Accrue Performance Marketing Blog</title>
	
	<link>http://www.accruemarketing.com/blog</link>
	<description>HELPING ENTREPRENEURS DESIGN BUILD GROW™ COMPANIES</description>
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		<title>Ask For Advice Before Asking For Help</title>
		<link>http://www.accruemarketing.com/blog/2012/entrepreneurship/ask-for-advice-before-asking-for-help/</link>
		<comments>http://www.accruemarketing.com/blog/2012/entrepreneurship/ask-for-advice-before-asking-for-help/#comments</comments>
		<pubDate>Sun, 02 Dec 2012 15:41:40 +0000</pubDate>
		<dc:creator>John Watson</dc:creator>
				<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Marketing Coach]]></category>
		<category><![CDATA[Small Business Marketing]]></category>
		<category><![CDATA[Marketing Planning]]></category>

		<guid isPermaLink="false">http://www.accruemarketing.com/blog/?p=323</guid>
		<description><![CDATA[TweetYou thought you knew what your business needed. You hired a specialist company to create it for you. Then once it was complete and operating you discovered it wasn&#8217;t what you really needed. Then what you really discovered is you&#8217;re not as clear about your needs as you thought. Where Did You Go Wrong? Many business owners discover it&#8217;s not always best to [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<item>
		<title>Wanted Label For Strategic Manager Type</title>
		<link>http://www.accruemarketing.com/blog/2012/leadership-development/wanted-perfect-label-for-strategic-manager-type/</link>
		<comments>http://www.accruemarketing.com/blog/2012/leadership-development/wanted-perfect-label-for-strategic-manager-type/#comments</comments>
		<pubDate>Sun, 18 Nov 2012 20:48:59 +0000</pubDate>
		<dc:creator>John Watson</dc:creator>
				<category><![CDATA[Business Coaching]]></category>
		<category><![CDATA[Internet Copy Writing]]></category>
		<category><![CDATA[Leadership Development]]></category>
		<category><![CDATA[Advice]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Strategy]]></category>

		<guid isPermaLink="false">http://www.accruemarketing.com/blog/?p=295</guid>
		<description><![CDATA[TweetHow Extensive Is Your Vocabulary? I&#8217;ve been trying to find the perfect word to describe an external contributor who helps you see the big picture, set direction with plans and advice who also helps you control and manage a complex process over the long-term. This person delves deep into situations, understands your priorities and goals, shifts stakeholder thoughts and steers initiatives [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>A Risk Management Revelation For Business Owners</title>
		<link>http://www.accruemarketing.com/blog/2012/entrepreneurship/a-risk-management-revelation-for-business-owners/</link>
		<comments>http://www.accruemarketing.com/blog/2012/entrepreneurship/a-risk-management-revelation-for-business-owners/#comments</comments>
		<pubDate>Mon, 30 Apr 2012 12:34:21 +0000</pubDate>
		<dc:creator>John Watson</dc:creator>
				<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Small business]]></category>
		<category><![CDATA[Insurance]]></category>
		<category><![CDATA[Risk Management]]></category>

		<guid isPermaLink="false">http://www.accruemarketing.com/blog/?p=151</guid>
		<description><![CDATA[TweetIn my latest entrepreneurial adventure, I found myself in the hospital for 6 weeks between Christmas 2011 and February 2012. I am very grateful for being prepared, for having insurance, a disaster recovery plan and for so much more. What Happened I was celebrating Christmas with my family in Hawaii. One day I was walking on the beach watching [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Don’t Make An Ass Of Yourself</title>
		<link>http://www.accruemarketing.com/blog/2011/internet-marketing/dont-make-an-ass-of-yourself-with-marketing/</link>
		<comments>http://www.accruemarketing.com/blog/2011/internet-marketing/dont-make-an-ass-of-yourself-with-marketing/#comments</comments>
		<pubDate>Mon, 17 Jan 2011 05:57:00 +0000</pubDate>
		<dc:creator>John Watson</dc:creator>
				<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[Leadership Development]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing Coach]]></category>
		<category><![CDATA[Small business]]></category>
		<category><![CDATA[Small Business Marketing]]></category>

		<guid isPermaLink="false">http://www.accruemarketing.com/blog/?p=38</guid>
		<description><![CDATA[TweetRegardless how advanced or innovative your offer, your dreams of growth may go unrealized by way of assumption. Why? As entrepreneurs we&#8217;re often so eager to start selling our innovations, we jump right to promotion and advertising with a set of killer assumptions. Our marketing often flounders or fails as a result. We Assume Consumer Relevance We [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Top 15 Most Influential Books on Internet Marketing</title>
		<link>http://www.accruemarketing.com/blog/2010/learning-internet-marketing/the-top-15-most-influential-books-on-internet-marketing/</link>
		<comments>http://www.accruemarketing.com/blog/2010/learning-internet-marketing/the-top-15-most-influential-books-on-internet-marketing/#comments</comments>
		<pubDate>Fri, 01 Oct 2010 09:20:00 +0000</pubDate>
		<dc:creator>John Watson</dc:creator>
				<category><![CDATA[Internet Copy Writing]]></category>
		<category><![CDATA[Learning Internet Marketing]]></category>
		<category><![CDATA[Top Marketing Books]]></category>

		<guid isPermaLink="false">http://www.accruemarketing.com/blog/?p=37</guid>
		<description><![CDATA[TweetEvery week for the past 8 weeks I have been in a conversation with a writer, a designer, or a small business owner about what books to read to get up to speed on Internet Marketing. That is a tall order for sure. There are far too many topics to do justice to the entirety [...]]]></description>
		<wfw:commentRss>http://www.accruemarketing.com/blog/2010/learning-internet-marketing/the-top-15-most-influential-books-on-internet-marketing/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Biggest Leadership Mistakes Or Greatest Opportunities?</title>
		<link>http://www.accruemarketing.com/blog/2010/entrepreneurship/biggest-leadership-mistakes-or-greatest-opportunities/</link>
		<comments>http://www.accruemarketing.com/blog/2010/entrepreneurship/biggest-leadership-mistakes-or-greatest-opportunities/#comments</comments>
		<pubDate>Mon, 24 May 2010 02:27:00 +0000</pubDate>
		<dc:creator>John Watson</dc:creator>
				<category><![CDATA[Business Coaching]]></category>
		<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Leadership Development]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.accruemarketing.com/blog/?p=36</guid>
		<description><![CDATA[TweetAs a marketing consultant who works with entrepreneurs on start-ups and business growth initiatives, I see the same core problems repeatedly. The problems are not technical or related to specific products or services. The problems are more fundamental, being based in leadership and planning. The problems are linear and cumulative too, meaning their implications compound, [...]]]></description>
		<wfw:commentRss>http://www.accruemarketing.com/blog/2010/entrepreneurship/biggest-leadership-mistakes-or-greatest-opportunities/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Get Your Business On-line Now, For Thousands Less</title>
		<link>http://www.accruemarketing.com/blog/2010/social-media/get-your-business-on-line-now-for-thousands-less/</link>
		<comments>http://www.accruemarketing.com/blog/2010/social-media/get-your-business-on-line-now-for-thousands-less/#comments</comments>
		<pubDate>Fri, 14 May 2010 17:32:00 +0000</pubDate>
		<dc:creator>John Watson</dc:creator>
				<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Local Search]]></category>
		<category><![CDATA[Small Business Marketing]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://www.accruemarketing.com/blog/?p=35</guid>
		<description><![CDATA[TweetSocial media and local search are an attractive website alternative for contractors and small business owners The Trouble With Websites For the last 10 years, getting your business on-line with a website was a rite of passage for business owners. As with many such rites, surviving a painful and expensive website birthing process was just [...]]]></description>
		<wfw:commentRss>http://www.accruemarketing.com/blog/2010/social-media/get-your-business-on-line-now-for-thousands-less/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Hiring Better With Kolbe Assessments</title>
		<link>http://www.accruemarketing.com/blog/2010/personal-productivity/hiring-better-with-kolbe-assessments/</link>
		<comments>http://www.accruemarketing.com/blog/2010/personal-productivity/hiring-better-with-kolbe-assessments/#comments</comments>
		<pubDate>Mon, 26 Apr 2010 22:04:00 +0000</pubDate>
		<dc:creator>John Watson</dc:creator>
				<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Hiring]]></category>
		<category><![CDATA[Leadership Development]]></category>
		<category><![CDATA[Personal Productivity]]></category>
		<category><![CDATA[Team Development]]></category>

		<guid isPermaLink="false">http://www.accruemarketing.com/blog/?p=34</guid>
		<description><![CDATA[TweetAccrue Performance Marketing is hiring. While sharing my goals and challenges in hiring key people with a colleague, he told me he &#8220;would not even consider hiring anyone without first completing a Kolbe Assessment.&#8221; I had never heard of Kolbe but I have a lot of confidence in my friend so I looked into it. I [...]]]></description>
		<wfw:commentRss>http://www.accruemarketing.com/blog/2010/personal-productivity/hiring-better-with-kolbe-assessments/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>A Modern Sales Classic Spin Selling</title>
		<link>http://www.accruemarketing.com/blog/2010/book-review/a-modern-sales-classic-spin-selling/</link>
		<comments>http://www.accruemarketing.com/blog/2010/book-review/a-modern-sales-classic-spin-selling/#comments</comments>
		<pubDate>Fri, 19 Feb 2010 18:13:00 +0000</pubDate>
		<dc:creator>John Watson</dc:creator>
				<category><![CDATA[book review]]></category>
		<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Sales Effectiveness]]></category>
		<category><![CDATA[Small business]]></category>
		<category><![CDATA[SPIN Selling]]></category>

		<guid isPermaLink="false">http://www.accruemarketing.com/blog/?p=33</guid>
		<description><![CDATA[TweetI first read Spin Selling by Neil Rackham in 1999. Why blog about it now? Because SPIN Selling continues to be the book I recommend most often for professionals looking to increase their sales effectiveness. Although this book may not be the newest book on sales (it was first published in 1988), it continues to [...]]]></description>
		<wfw:commentRss>http://www.accruemarketing.com/blog/2010/book-review/a-modern-sales-classic-spin-selling/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Know and Focus On Your Strengths, Says Strengths Finder 2.0</title>
		<link>http://www.accruemarketing.com/blog/2010/book-review/know-and-focus-on-your-strengths-says-strengths-finder-2-0/</link>
		<comments>http://www.accruemarketing.com/blog/2010/book-review/know-and-focus-on-your-strengths-says-strengths-finder-2-0/#comments</comments>
		<pubDate>Wed, 10 Feb 2010 16:03:00 +0000</pubDate>
		<dc:creator>John Watson</dc:creator>
				<category><![CDATA[book review]]></category>
		<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Leadership Development]]></category>
		<category><![CDATA[Small business]]></category>

		<guid isPermaLink="false">http://www.accruemarketing.com/blog/?p=31</guid>
		<description><![CDATA[TweetI’ve had occasion to recommend Strengths Finder 2.0 by Tom Rath several times in the past few weeks. I am also in the process of reviewing resumes for a new position I am trying to hire for, so Strengths Finder is obviously on my mind. I first read this book about 2 years ago and [...]]]></description>
		<wfw:commentRss>http://www.accruemarketing.com/blog/2010/book-review/know-and-focus-on-your-strengths-says-strengths-finder-2-0/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
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