Achieve Market Leadership

Creating Sustainable Ongoing Communities with Tweetchats

Glenn Gow — Wed, 02 May 2012 18:36:41 +0000

If you have never organized a tweetchat, yet alone heard of them, this article is a great starting point to utilizing this powerful interactive marketing channel. Tweetchats work for most industries and topics and as much for B2B as B2C

Read Creating Expert Communities with Tweetchats here

Infusing Marketing and Sales with Engagement Energy

Glenn Gow — Fri, 27 Apr 2012 19:05:13 +0000

Engaging buyers is key. Interesting techniques based on findings from a collection of psychologists and neuroscientists who study ways to stimulate the brain. Adding ‘engagement energy’ may be the secret sauce to creating more compelling custom content and communications. These 10 engagement energy boosters are worth looking at.

Are you using any of these psychological principles when crafting marketing campaigns?

How Agile Is Your Marketing?

Glenn Gow — Thu, 26 Apr 2012 22:15:10 +0000

I recently read an article that offers great insight into the fast changing world of marketing. Here, the author argues that the distinctive trait of winning marketing functions will be their focus. It’s easy to see why. Marketing strategies are nowadays changing at an ADHD pace, in part due to all the “shiny objects” that are present in the marketing world. Great read for every marketer.

Read the full article here

Distribution Channel Strategy

Crimson Consulting — Wed, 25 Apr 2012 18:03:47 +0000

We recently ran across this quick read which is a good starting point for your distribution channel strategy: brainstorm on channel selection, distribution intensity and integration.

Read Distribution Channel Strategy: 3 Things to Consider

Evaluate, Execute and Evolve

Crimson Consulting — Mon, 23 Apr 2012 21:34:24 +0000

Recent survey results state that 63% of B2B Marketers say their marketing mix isn’t meeting sales demand while 77% say they plan to expand or diversify their marketing strategies in 2012. Meanwhile, measuring marketing impact is still one of their biggest challenge. Have you identified the areas in your marketing mix that need to be changed or optimized?

Read the article, B2B Marketers: Use Big Data, New Tools to Evaluate, Execute, Evolve here

Steps Social Media Can Take to Become Social CRM

Crimson Consulting — Fri, 20 Apr 2012 19:33:35 +0000

The social customer is redefining how people interact with brands and corporations. In fact, Gartner projects that the social CRM market will reach $1 billion in revenues by the end of 2012, up from $625 million in 2010. Is listening to conversations in real time to develop a clearer sense of customer preferences, engaging customers on their terms for a more personalized experience and using a customer’s trusted network part of your product marketing strategy?

Read Social Media Is Not Social CRM, but It Can Be With These Five Steps here

A Look At Inbound Marketing

Glenn Gow — Thu, 19 Apr 2012 20:47:35 +0000

Traditional marketing is becoming increasingly difficult as people have adapted with “anti-marketing” shields. Inbound Marketing, on the other hand, takes that shield down with timely, interesting and educational content. This infographic illustrates the advantages and shortcomings of this up and coming marketing strategy.

Check out the infographic here

Marketing Automation Must-Dos

Crimson Consulting — Thu, 19 Apr 2012 20:17:49 +0000

Many marketers have turned to marketing automation to help achieve loftier goals while still being down a player or two. We found an interesting article with 5 tips on kicking your demand generation into gear:

Build a welcome campaign
Automate your webinars
Run a lead-scoring program
Send Sales website visitor reports
Run a data-cleansing program

Read the article in full here

Are Your Facebook Fans More Likely to Purchase Your Products Or Services?

Crimson Consulting — Thu, 19 Apr 2012 18:39:20 +0000

In a recent article, Forrester took another shot at tying Facebook fanbases to consumer activity and the numbers are worth a look. The last question and probably the most significant one is that of causality. What’s your take on the issue? Is Facebook marketing directly related to increased sales?

Read the full article here

A Look At the Social Landscape

Crimson Consulting — Tue, 17 Apr 2012 20:12:58 +0000

We recently found the below at-a-glance look at pros and cons of current social media networking sites. Not a surprise that Google+ ranks high as “an excellent tool for brand management as well as content promotion for SEO purposes”

CMO’s Guide To: The Social Landscape