Achieve Market Leadership

Huge Metrics Edge with Google Analytics Social Reports

Crimson Consulting — Fri, 25 May 2012 18:36:23 +0000

We recently read this article that points out some good actionable tips and highlights 5 new reports designed to help you track valuable social media insights. How will the information found in these reports shape your social media campaigns?

Read Google Analytics Social Reports Provide Huge Metrics Edge here

Google Is Much, Much, Bigger Than You Think In Browsers

Glenn Gow — Wed, 23 May 2012 22:18:18 +0000

According to the chart in the article below, Chrome has a 33% share. However, if you consider that the vast majority of funding for Firefox comes from Google, Google has more like a 58% share!

From Wikipedia “The (Mozilla) foundation has an ongoing deal with Google to make Google search the default in the Firefox browser search bar and hence send it search referrals … On 20 December 2011 Mozilla announced that the contract was once again renewed for at least three years to November 2014, at 3 times the amount previously paid, or nearly $300 million annually”

Without Google, it’s unlikely Firefox (Mozilla) would even exist. If Google’s marketing strategy has been to kill IE, they have been hugely successful.

Read Google Chrome Overtakes Internet Explorer

Interesting Google+ Case Study

Crimson Consulting — Wed, 23 May 2012 22:04:14 +0000

Obviously Cadbury UK is doing something right with their Google+ marketing strategy garnering 1.2 million followers. Check out the following case study, tips that translate well for B2B businesses as well.

Read the case study here

Facebook vs. Google: Who Will Win?

Glenn Gow — Tue, 22 May 2012 21:20:08 +0000

Interesting debate. Best quote “G+ is not FB, Twitter, or anything else. It’s G+. It’s great for content aggregation and collaboration in addition to the services provided by the other major social apps.”

Who do you think will win?

Check out Facebook vs. Google: Who Will Win? in its entirety here.

How Hewlett-Packard Lost Its Way

Glenn Gow — Tue, 22 May 2012 21:11:46 +0000

I recently read an excellent article on corporate strategy, leadership, big mistakes and a company that has lost it’s way … HP. I highly recommend it.

Read the article, How Hewlett-Packard Lost Its Way, here

Are Company Blogs Becoming Obsolete?

Crimson Consulting — Tue, 22 May 2012 20:58:12 +0000

We read an interesting article that says as corporate blogs are losing favor, being replaced by nimbler social media networking tools such as Facebook and Twitter. The percentage of companies that maintain blogs fell to 37% in 2011 from 50% in 2010. What is the status of your blog?

Check out the article in it’s entirety here

The Ramp Up of Data-Driven Marketing

Crimson Consulting — Tue, 22 May 2012 18:27:10 +0000

Interesting statistics showing 80% of B2B marketers are spending more time and resources on critical marketing metrics in 2012 yet they continue to face challenges related to capturing and using various metrics. How are you measuring the success of your marketing campaigns and demand generation?

Read the full article, B2B Companies Ramping Up Data-Driven Marketing here

Creating Sustainable Ongoing Communities with Tweetchats

Glenn Gow — Wed, 02 May 2012 18:36:41 +0000

If you have never organized a tweetchat, yet alone heard of them, this article is a great starting point to utilizing this powerful interactive marketing channel. Tweetchats work for most industries and topics and as much for B2B as B2C

Read Creating Expert Communities with Tweetchats here

Infusing Marketing and Sales with Engagement Energy

Glenn Gow — Fri, 27 Apr 2012 19:05:13 +0000

Engaging buyers is key. Interesting techniques based on findings from a collection of psychologists and neuroscientists who study ways to stimulate the brain. Adding ‘engagement energy’ may be the secret sauce to creating more compelling custom content and communications. These 10 engagement energy boosters are worth looking at.

Are you using any of these psychological principles when crafting marketing campaigns?

How Agile Is Your Marketing?

Glenn Gow — Thu, 26 Apr 2012 22:15:10 +0000

I recently read an article that offers great insight into the fast changing world of marketing. Here, the author argues that the distinctive trait of winning marketing functions will be their focus. It’s easy to see why. Marketing strategies are nowadays changing at an ADHD pace, in part due to all the “shiny objects” that are present in the marketing world. Great read for every marketer.

Read the full article here