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		<title>Business Growth Starts With A Smile</title>
		<link>https://activemgmt.com.au/business-growth-starts-with-a-smile/</link>
		
		<dc:creator><![CDATA[JT]]></dc:creator>
		<pubDate>Fri, 28 Nov 2025 03:49:22 +0000</pubDate>
				<category><![CDATA[Industry News]]></category>
		<category><![CDATA[JT In The Raw]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Retention]]></category>
		<category><![CDATA[business growth]]></category>
		<category><![CDATA[fitness business]]></category>
		<category><![CDATA[fitness industry]]></category>
		<category><![CDATA[Gym]]></category>
		<category><![CDATA[gym owners]]></category>
		<category><![CDATA[leadership]]></category>
		<category><![CDATA[members]]></category>
		<category><![CDATA[smile]]></category>
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					<description><![CDATA[How good is a laugh? When you laugh, your body releases endorphins — those feel-good hormones you also get from exercise… or sex!]]></description>
		
		
		
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		<title>Does The Fitness Industry Really Understand Its Members?</title>
		<link>https://activemgmt.com.au/fitness-industry-understand-members/</link>
		
		<dc:creator><![CDATA[JT]]></dc:creator>
		<pubDate>Thu, 20 Nov 2025 21:34:47 +0000</pubDate>
				<category><![CDATA[Industry News]]></category>
		<category><![CDATA[JT In The Raw]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Retention]]></category>
		<category><![CDATA[fitness business]]></category>
		<category><![CDATA[fitness industry]]></category>
		<category><![CDATA[Gym]]></category>
		<category><![CDATA[gym owners]]></category>
		<category><![CDATA[leadership]]></category>
		<category><![CDATA[members]]></category>
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					<description><![CDATA[Let’s be brutally honest for a second — how many of your members actually love exercising?]]></description>
		
		
		
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		<title>1% Better Leadership: Have Your Team’s Back &#038; Do They Know It?</title>
		<link>https://activemgmt.com.au/1-percent-better-leadership/</link>
		
		<dc:creator><![CDATA[JT]]></dc:creator>
		<pubDate>Fri, 14 Nov 2025 04:58:20 +0000</pubDate>
				<category><![CDATA[Industry News]]></category>
		<category><![CDATA[JT In The Raw]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Mystery Shopping Tips]]></category>
		<category><![CDATA[fitness industry]]></category>
		<category><![CDATA[gym owners]]></category>
		<category><![CDATA[leadership]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[team]]></category>
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					<description><![CDATA[I’ve coached amateur sport, semi-pro teams, kids, and adults. And whether it’s on the field or in business, here’s the one percenter that matters most: Your team must know you have their back.]]></description>
		
		
		
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		<title>Secrets of the Roundtable &#8211; Gaining, Training and Retaining a High Performance Fitness Team</title>
		<link>https://activemgmt.com.au/secrets-of-the-roundtable/</link>
		
		<dc:creator><![CDATA[JT]]></dc:creator>
		<pubDate>Sun, 09 Nov 2025 23:51:21 +0000</pubDate>
				<category><![CDATA[Events]]></category>
		<category><![CDATA[Leadership]]></category>
		<category><![CDATA[Management]]></category>
		<category><![CDATA[Membership Sales]]></category>
		<category><![CDATA[Podcasts]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[business development]]></category>
		<category><![CDATA[Dan Duran]]></category>
		<category><![CDATA[fitness business]]></category>
		<category><![CDATA[Lionel University]]></category>
		<category><![CDATA[management]]></category>
		<category><![CDATA[personal training]]></category>
		<category><![CDATA[REX Roundtables]]></category>
		<guid isPermaLink="false">https://activemgmt.com.au/?p=47179</guid>

					<description><![CDATA[This session is for fitness business owners or managers wanting to build or improve a successful personal training program.]]></description>
		
		
		
			</item>
		<item>
		<title>Fix the Leaks Before You Spend More on Marketing</title>
		<link>https://activemgmt.com.au/fix-leaks-before-you-spend-more-marketing/</link>
		
		<dc:creator><![CDATA[JT]]></dc:creator>
		<pubDate>Thu, 06 Nov 2025 22:47:53 +0000</pubDate>
				<category><![CDATA[Industry News]]></category>
		<category><![CDATA[JT In The Raw]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Mystery Shopping Tips]]></category>
		<category><![CDATA[fitness industry]]></category>
		<category><![CDATA[gym owners]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[mystery shopping]]></category>
		<category><![CDATA[Strategy]]></category>
		<guid isPermaLink="false">https://activemgmt.com.au/?p=47174</guid>

					<description><![CDATA[If you want more members or clients, you’ve got two options:]]></description>
		
		
		
			</item>
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		<title>Myzone spearheads new era of fitness technology</title>
		<link>https://activemgmt.com.au/myzone-spearheads-new-era-of-fitness-technology/</link>
		
		<dc:creator><![CDATA[JT]]></dc:creator>
		<pubDate>Thu, 06 Nov 2025 03:55:24 +0000</pubDate>
				<category><![CDATA[Industry News]]></category>
		<category><![CDATA[Dr Heather McKee]]></category>
		<category><![CDATA[Jay Worthy]]></category>
		<category><![CDATA[MoTech]]></category>
		<category><![CDATA[motivation technology]]></category>
		<category><![CDATA[MYZONE]]></category>
		<category><![CDATA[Myzone Go]]></category>
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					<description><![CDATA[At a prestigious red-carpet event in London, UK, Myzone marks a defining moment in the evolution of fitness technology, spearheading a new category, Motivation Technology (MoTech), that transforms the science of motivation into action.]]></description>
		
		
		
			</item>
		<item>
		<title>Why 60% of Fitness Brands Are Struggling (And How the Winners Are Thriving)</title>
		<link>https://activemgmt.com.au/why-fitness-brands-are-struggling/</link>
		
		<dc:creator><![CDATA[JT]]></dc:creator>
		<pubDate>Sun, 02 Nov 2025 22:18:08 +0000</pubDate>
				<category><![CDATA[Events]]></category>
		<category><![CDATA[Leadership]]></category>
		<category><![CDATA[Management]]></category>
		<category><![CDATA[Membership Sales]]></category>
		<category><![CDATA[Podcasts]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[Brittany Woitas]]></category>
		<category><![CDATA[business development]]></category>
		<category><![CDATA[fitness business]]></category>
		<category><![CDATA[Kovly Studio]]></category>
		<category><![CDATA[management]]></category>
		<guid isPermaLink="false">https://activemgmt.com.au/?p=47055</guid>

					<description><![CDATA[I was joined by Brittany Wojtas, founder of Kovly Studio, a brand and marketing agency specialising in wellness businesses. Brittany’s team recently completed a global study analysing dozens of fitness brands to uncover one key question:  What separates the winners from the strugglers? The answer? 60% of fitness brands are stuck in what she calls “the vulnerable middle.”]]></description>
		
		
		
			</item>
		<item>
		<title>How Gym Owners Can Master Their #1 Priority</title>
		<link>https://activemgmt.com.au/how-gym-owners-can-master-their-1-priority/</link>
		
		<dc:creator><![CDATA[JT]]></dc:creator>
		<pubDate>Fri, 31 Oct 2025 02:32:37 +0000</pubDate>
				<category><![CDATA[Industry News]]></category>
		<category><![CDATA[JT In The Raw]]></category>
		<category><![CDATA[Management]]></category>
		<category><![CDATA[fitness industry]]></category>
		<category><![CDATA[gym owners]]></category>
		<category><![CDATA[priorities]]></category>
		<category><![CDATA[productivity]]></category>
		<category><![CDATA[Strategy]]></category>
		<guid isPermaLink="false">https://activemgmt.com.au/?p=47152</guid>

					<description><![CDATA[What I’m seeing right now is owners stuck on priorities. Everything’s urgent. Everything’s a #1. But when everything’s a priority, nothing gets done — you’re running flat out but going nowhere.]]></description>
		
		
		
			</item>
		<item>
		<title>Why Your People Matter More Than Your AI Strategy</title>
		<link>https://activemgmt.com.au/why-your-people-matter-more-than-ai-strategy/</link>
		
		<dc:creator><![CDATA[JT]]></dc:creator>
		<pubDate>Thu, 23 Oct 2025 22:43:33 +0000</pubDate>
				<category><![CDATA[AI]]></category>
		<category><![CDATA[Industry News]]></category>
		<category><![CDATA[JT In The Raw]]></category>
		<category><![CDATA[Membership Sales]]></category>
		<category><![CDATA[Retention]]></category>
		<category><![CDATA[fitness industry]]></category>
		<category><![CDATA[gym owners]]></category>
		<category><![CDATA[people]]></category>
		<category><![CDATA[staff]]></category>
		<category><![CDATA[Strategy]]></category>
		<guid isPermaLink="false">https://activemgmt.com.au/?p=47140</guid>

					<description><![CDATA[AI is everywhere! It was a topic of conversation at FILEX this year. But here’s the stat that stopped me: only 35% of CEOs believe their teams are ready for AI, according to Inc. Magazine.]]></description>
		
		
		
			</item>
		<item>
		<title>BeWell Brands Announces Second Joint Venture Partnership with Fitesque</title>
		<link>https://activemgmt.com.au/bewell-brands-fitesque/</link>
		
		<dc:creator><![CDATA[JT]]></dc:creator>
		<pubDate>Thu, 23 Oct 2025 03:56:52 +0000</pubDate>
				<category><![CDATA[Industry News]]></category>
		<category><![CDATA[Australia]]></category>
		<category><![CDATA[BeWell Brands]]></category>
		<category><![CDATA[burlesque]]></category>
		<category><![CDATA[Fitesque]]></category>
		<guid isPermaLink="false">https://activemgmt.com.au/?p=47135</guid>

					<description><![CDATA[Strategic alliance expands BeWell’s footprint into the creative fitness sector with Australia’s leading burlesque-inspired fitness program.]]></description>
		
		
		
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