ActivEngage

DealerKnows Summer Camp Redefines the Automotive Conference

Brendan Hirst — Mon, 12 Jun 2023 18:41:12 +0000

The automotive conference. A vast hall of carpet, curtains, and creative booths conveying car-related commerce. This is undoubtedly the image that appears when we think of an automotive conference (your Digital Dealers, your NADAs), and there is nothing wrong with that! The format is conducive to learning on the go, getting information on new products and processes, and networking with ...

The post DealerKnows Summer Camp Redefines the Automotive Conference appeared first on ActivEngage.

How to get Internet Leads for Car Sales

Brendan Hirst — Tue, 16 May 2023 13:05:14 +0000

With the rise of technology, the way people shop for cars has changed drastically in recent years. Today's car buyers are more likely to research and shop online, and they expect to be able to find the information they need quickly and easily. As a result, internet leads have become a crucial part of the car sales process and the ...

The post How to get Internet Leads for Car Sales appeared first on ActivEngage.

Benefits of Chat Integration in a Dealership CRM

Brendan Hirst — Mon, 08 May 2023 17:00:03 +0000

The automotive industry is in an exciting new era! It's the era of utilizing technology to help improve the customer experience in the world of car sales. One critical aspect of this technology is the integration between different software systems used by dealerships. It's imperative that all of your technology plays nice to ensure the most streamlined customer experience - ...

The post Benefits of Chat Integration in a Dealership CRM appeared first on ActivEngage.

Are Shoppers in the Market to Buy a Car Now?

Brendan Hirst — Tue, 18 Apr 2023 14:32:14 +0000

Do shoppers need a car now? Like, right now? Sure, people WANT cars now; but are they able to buy a car now? Buying a car these days can be quite an investment. Perhaps more so than usual. Especially a new car. According to Kelly Blue Book: "The average new car in America sold for $48,763 in February (2023)..." The ...

The post Are Shoppers in the Market to Buy a Car Now? appeared first on ActivEngage.

Car Sales Tips for Beginners

Brendan Hirst — Tue, 11 Apr 2023 15:37:30 +0000

Being a successful car salesperson requires more than just a desire to sell cars and make money. When you're selling cars, you aren't just selling the vehicle that is getting your customers from Point A to Point B. You're selling them an extension of their lifestyle, a reflection of themselves. This might sound a bit too deep, but it's basic ...

The post Car Sales Tips for Beginners appeared first on ActivEngage.

How to Improve Customer Service in the Automotive Industry

Brendan Hirst — Fri, 31 Mar 2023 22:40:42 +0000

Unfortunately, the automotive industry customer experience (more specifically, automotive retail) of many car buyers is not often fondly remembered. When one thinks of top notch customer service, their mind might go to luxury dining. Their mind might even go to a grocery store (we're thinking Publix!). The automotive customer experience doesn't share a positive association with these, however. When it ...

The post How to Improve Customer Service in the Automotive Industry appeared first on ActivEngage.

A Look Into the Car Buying Customer Journey

Brendan Hirst — Fri, 31 Mar 2023 21:51:20 +0000

The car buying process can certainly be compared to a journey. An adventure, even. And just like any adventure you can think of in a book or movie, the car buying journey can be filled with unexpected turns and trials to overcome. Now, that might be an exaggeration. But, between pre-research and finding a dealership, selecting the perfect car, test ...

The post A Look Into the Car Buying Customer Journey appeared first on ActivEngage.

What Should the Dealership Customer Experience Offer?

Brendan Hirst — Thu, 30 Mar 2023 18:00:45 +0000

The modern customer experience goes well beyond in-person interaction. Considering there is an up-and-coming generation of car buyers who were basically co-raised by technology (Gen Z, sometimes called digital natives!), a new avenue other than walking through the front door needs to be considered to meet these unique customer expectations. Additionally, because of the pandemic, many people started seeing the ...

The post What Should the Dealership Customer Experience Offer? appeared first on ActivEngage.

How to Be a Specialized BDC Car Dealership

Brendan Hirst — Fri, 24 Mar 2023 21:18:54 +0000

While your sales and service teams may do a fantastic job greeting customers and creating that initial relationship in the dealership, the follow-up after may be lacking. Also, those shoppers that have not yet made the decision to visit you require timely, tailored attention. Digital natives, like Gen Z, are more comfortable navigating online. This is where a quality BDC ...

The post How to Be a Specialized BDC Car Dealership appeared first on ActivEngage.

Dealer Service Retention Strategies for 2023

Brendan Hirst — Wed, 15 Mar 2023 16:49:46 +0000

Your service department makes a lot of money for your dealership. In fact, that's true for most car dealers (with a service department). Due to the continued need for regular maintenance, oil changes, and whatever other vehicle service you can think of, your service bays are a constant source of repeat business for a car dealership and is no small ...

The post Dealer Service Retention Strategies for 2023 appeared first on ActivEngage.