Activewear Brazil

The Sporty Fashion Trend That Will Motivate You to Hit the Gym

2014-02-15T07:31:00.000+11:00

We are a society obsessed with exercise and fitness. One feels almost neurotically guilty if we skip one day on the treadmill, and each year we find a new fitness fling; whether it'll be wild outdoor swimming, SoulCycling or Zumba. There are several similarities between the industry of active living and the fashion industry. You take an old idea, 'update it' by giving it a new spin and voilà! You've got yourself the latest fitness trend. Plainly speaking, isn't wild outdoor swimming just normal swimming in a natural source of water? Maybe not that revolutionary.

The fashion industry has artfully latched onto our fitness obsession. It all started in 2004 when Stella McCartney designed her first collection for Adidas. Her collection was soon after followed by a collaboration between Puma and Alexander McQueen. These paved the way for many others that followed. To date big names such as Marc Jacobs, Liberty and A.P.C have fiddled with the post-gym look and big high street brands such as H&M and Gap have launched new 'work-out inspired' fashion lines.

Surely, the interest from high-fashion brands must be a reflection of our increased time spent on exercise and how it has changed our lifestyle. Living a healthy and active life has never been higher on our priority list. In 2012 YouGov estimated that one million more women were taking part in physical activity and sports since the London 2012 Olympic bid was won in 2005. We are now more willing to pay premium prices for sports apparel as we spend more time in them. No longer is it enough for sportswear to be purely functional. It has to be stylish too.

Arguably, as mentioned, the Olympics in London in 2012 has had a role to play. It was the first time sportswear had been presented in such a fusion of performance and style. While athletic warriors battled it out for the gold medal in the Olympic stadium, Stella McCartney (U.K.), Ralph Lauren (U.S.) and Giorgio Armani (Italy) used the stadium as the ultimate fashion catwalk to showcase their national creations. In 2013, the sportswear look started to filter through into high-fashion casual-wear with the sporty aesthetic being reinterpreted as casual-chic.

Double page spreads in fashion magazines and the latest creations on the catwalk are proof that high-fashion designers are starting to draw inspiration from sports-apparel. As we've seen in the latest women's Spring/Summer 2014 collections high-end designers, such as Gucci and Marc by Marc Jacobs, are using performance fabrics to create the sporty vibe. Fabrics like Airtex, mesh, fleece, jersey and rib knits are used to create a sporty look with simple silhouettes, clean designs and an athletic aesthetic. Kenzo has dominated the last two fashion seasons with black-eye trainers and tiger sweaters and t-shirts. They have reinvented the brand and reentered the fashion map after a brief hiatus struggling in the background. Now they are one of our most desired fashion brands out there.
So think runway, not running track when you're shopping for next season and embrace the fashion/sport mash-up trend beyond your weekly exercise class.

Mercedes-Benz Fashion Week Australia

2013-04-22T15:35:00.001+10:00

Mercedes-Benz Fashion Week Australia (MBFWA) is a celebration of fashion and culture. Sydney becomes the nation's style attraction for Australia's most innovative fashion designers, red carpet celebrities and retailers. MBFWA is Australia's premier fashion and lifestyle event and showcases the contemporary Spring/Summer collections of Australia's leading designer brands.
IMG Fashion is dedicated to facilitating a gateway to the fashion world - from creation to consumer. We offer solutions that seamlessly connect and associate fashion’s key constituents and corporate brands using IMG’s global resources, influence and expertise.
Within the fashion industry IMG represents the world’s top models, leading designers and the most influential photographers, art directors and stylists. The division produces the leading fashion events around the globe and represents many of the industry’s top organizations and federations as well as works with various local and national governments, creating regional and international fashion platforms.

Our brand new website has launched!

2013-04-22T15:21:00.001+10:00

We are excited and thrilled to present you with our new website!
For three months a team of highly skilled web developers worked hard to improve the experience for our visitors with friendlier user interface and easier navigation. We aimed at a stylish and clean design, and we hope you love it as much as we do! Check it out now at www.activewearbrazil.com.au

2012-06-02T10:17:00.000+10:00

How to get rid of Cellulite Quick!

One way to get rid of cellulite is wearing Supplex tights. Well, it will not make the cellulite go away, but surely it will hide it completely and give you a nicely shaped Brazilian bum.

The microfiber polyamide technology of Supplex® allows for freedom of movement while it firms the body, supporting your muscles as you excercise. It’s smoothing effect will hide cellulite, lift any problem areas and enhance your curves. Supplex® is flexible enough to stretch up to 5 times its size and always comes back to its original shape. This unique quality is what provides such a great fit for any shape. The comfort of Supplex® is like none other. It is soft and smooth to the touch.

Supplex® is a superior nylon made with finer filaments which makes the fitness wear, lightweight, softer, faster drying and more comfortable. It will hold it's great shape and keep it's vibrant colours longer even after repeated work outs and washings. Supplex® is breathable, odour, wind  and water resistant. It is strong while remaining soft.   

Supplex® is used widely in Active wear in Brazil. It is 26% to 36% softer than standard nylon. Supplex combined with Lycra© is a fusion of softness and stretch - with Lycra stretching up to 500%, then springing back to its original shape. You will feel a soft body hugging fit allowing for amazing freedom of movement. Supplex® is fast drying, when it does get wet it dries in a flash ,faster than cotton by a whopping 56 minutes. Supplex® is breathable and allows for you to remain cooler than other material while working out. It is odour resistant and it is strong as it is soft. Resisting abrasions, punctures and tears. Supplex® won't wrinkle, shrink or fade so it will stay looking new longer. It will not fuzz or pill.

Supplex tigths are available at:

www.activewearbrazil.com.au

2012-06-02T10:04:00.000+10:00

Activewear Brazil featured in Oxygen Magazine!

Robert Kennedy's Oxygen Womens Fitness Magazine is about achieving the results you deserve. Activewear Brazil is proud to be part of it! All outfits you can find online at www.activewearbrazil.com.au

2012-06-02T09:46:00.002+10:00

Former Spice girl Mel B. lost 15 kilos!

X Factor judge and former Spice Girl Mel B has lost 15 kilos with Jenny Craig, just six months after giving birth to daughter Madison! Mel gained a huge 30 kilos while pregnant with her third child, and signed a deal with Jenny Craig to be their spokesperson while she lost weight.

VATA Brasil leggings as worn by Mel B. are available at:

www.activewearbrazil.com.au

2012-06-02T09:38:00.000+10:00

BIA BRAZIL 2012 COLLECTION

Bia Brazil sportswear is designed to meet today's diverse fitness needs, as well as the desire to be able to work out in style!

Bia Brazil was founded in 1994 ago by entrepreneur Beatriz Willhelm Dockhorn and is currently exported across five continents. The brand has expanded over this time supporting the belief that the combination of charming style and highest quality can mix with active fitness wear. Bia Brazil fitness is an attitude, a movement and a fashion.

SHOP ONLINE

WWW.ACTIVEWEARBRAZIL.COM.AU

2012-05-21T13:01:00.000+10:00

CORAL IS THE COLOUR OF THIS SEASON

2012-05-21T12:47:00.000+10:00

FASHION ACTIVEWEAR AT ITS BEST!

Brazilian Energy at Activewear Brazil

2011-07-17T10:33:00.000+10:00

VATA Brasil shows the true Brazilian Energy!

available at Activewear Brazil

Rio Fashion Summer 2012 - Blue Man Swimwear

2011-06-20T16:36:00.002+10:00

Kim Kardashian as ambassador of Brazilian activewear - VATA Brasil!

2011-06-20T15:59:00.002+10:00

Kim Kardashian has partnered with Muscle Flex to endorse its sassy and sexy VATA Brasil Sports and Active Wear Collection. Kim Kardashian is synonymous with style, beauty and fashion and is the perfect individual to showcase the VATA Brasil Active Wear Collection.

As one of the most watched and written about women today, Kim Kardashian is very selective in the products that she chooses to endorse and ensures that their quality and styling are commensurate with her international persona.

Kim Kardashian says, "I have been in search for the perfect fitness gear, and VATA Brasil workout wear is stylish and comfortable, perfect for my lifestyle! The collection has an amazing feel, an incredible fit and that sassy Brazilian flare."

VATA Brasil is available at www.activewearbrazil.com.au

10 Reasons to Look Great When Working Out!

2011-06-20T15:25:00.020+10:00

For the exercise activists and the occasional exercise participant alike, going to the gym, like all female endeavors, requires a great outfit. If fashion were irrelevant in the fitness world, tennis shoes would not come in the variety of colors and styles that they do. When we feel good in the clothes we wear, regardless of the occasion we walk a little taller due to the confidence radiating from within. And who among us doesn't want that extra push when working out? On this note we reflect on the top 10 reasons to look your best at the gym.

1. Motivation and confidence!
Fitness apparel is no exception to wearing nice clothes and feeling great in them. Feeling good about yourself from head to toe is one of the many perks of a great outfit. When you mix it with exercise and advancing your physical health, imagine the body confidence your going to have! Having so much extra motivation about how your going to look even better in your new pants will keep you going for that extra set of reps! Achieve your goals by rewarding yourself with a fitness activewear outfit!

2. Function
Fashion aside for a moment, today's activewear brands offer so many new perks. Companies use fabrics that wick away sweat from your body and keep you dry throughout your workout. Activewear fabrics breath wonderfully and move with the body, allowing you to feel cool and your clothing to move effortlessly as you do. Also, the activewear fabrics are often colorfast, so wash after wash the colors stay vibrant!

3. Flattering
We all have areas on our bodies where we wish we had a tad extra "concealing." Activewear can be quite flattering. Most high end brands are made from a tight stretch material that actually makes you look slimmer. When paired with darker colors it will immediately create longer, leaner, flattering lines.

4. You never know....
You never know when fate is going to play a hand, so always be prepared! You could meet the man of your dreams coming off the elliptical. The gym is a great place to meet someone who shares similar interests.

5. Compliments
The gym or yoga studio is a very social place where chit-chat normally occurs. Looking your best is a sure fire way to draw in those compliments to no end! Who among us doesn't love getting a compliment?!

6. Motivate fellow gym goers
We all know that guys at the gym work out harder when a girl in cute workout clothes walks past. By looking good you are motivating those boys a little bit harder.

7. Competition
Lets be honest here ladies; we are all competitive in one form or another. Who can run the fastest, who can do that yoga pose a little bit deeper and who can climb the most stairs. No matter the venue, the best dressed is always a top contender. Who is wearing the best activewear?

8. Save time
Looking good at the gym means you look good on your way to the gym and immediately after the gym. Whether you are running an errand before or meeting the girls for a drink after, a well placed gym outfit can save the wardrobe changes without sacrificing the fashion!

9. Consider the alternative!
Now working out is not like going to the Oscars; we do not spend three hours on our hair and makeup prior, but some effort is still needed. How do you get that extra self assured boost when you are wearing a stained sweatshirt and dripping with sweat stains?!

10. You deserve it!
You play hard and you work even harder! Its ok, and even necessary to spoil yourself every once and awhile. It will do you a world of good to allow yourself to indulge in something that not only makes you feel fantastic but helps your health as well!

Looking good at the gym is about achieving you highest self greatness. When we look and feel our best we preform our best. Performance is altered by our emotional and mental state. Amazingly enough, something as simple as an activewear top and matching pants will have huge impacts for the better. Always be the best you can be, inside and out.

For a great variety of stylish activewear visit our website www.activewearbrazil.com.au

Brazilian Apparel: A Popular Choice For Modern Women

2011-05-15T10:17:00.001+10:00

Modern women know exactly what they want in life. So, when choosing fitness apparel for herself, she has her priorities clear. She wants clothes that will make her look and feel great, she searches for comfort and style. The ideal apparel for her is the Brazilian apparel. It is manufactured with a popular Brazilian material called Supplex. This fabric has several advantages over other fabrics, hence the soaring popularity. The qualities & benefits of Supplex are listed below:

High-quality material: Supplex is directly imported from Brazil and materials are chosen carefully to provide highest quality products.

Perfect for retaining moisture: Supplex is lighter than cotton and retains moisture very effectively. It is manufactured with 92% Polyamide and 8% Spandex and their combination gives the body the necessary support during any workout session. It is also softer than cotton and provides the durability of nylon.

Provides Flexibility: Supplex is made up of multiple fine filaments which allow for great flexibility. You need not worry anymore about your gym wear getting torn during rigorous workout sessions or wearing your gym clothes too often. It can stretch upto five times and easily returns to its original shape.

Bacteriostatic: Supplex prevents the spread of bacteria that causes odor. Thus it keeps you away from various skin diseases.

Strenght:The Supplex clothing never fizzles or pills, never wrinkles, shrink or fade.

Durable: Supplex does not lose its sheen after several years of wearing it and thus it has a long life

Can be worn outdoors too: The Supplex outfits are both suited to wear indoors and outdoors.

Available in different colors: Supplex women gym wear are designed keeping the modern women's taste and liking in mind. The outfits are available in various vibrant colors which make them very attractive.

Easy to maintain: Supplex clothing is easy to maintain. You just need to wash it with cold water and a mild soap. You do not have to wring, twist, bleach or iron it. You just need to line dry them in shade!

Thus, if you looking for stylish and durable women's gym wear, Brazilian apparel is definitely the way to go! They are available at competitive prices and you'll surely look great in them. A great variety of Brazilian apparel is available on www.activewearbrazil.com.au

New arrivals April

2011-04-10T17:43:00.001+10:00

http://www.activewearbrazil.com.au

High Quality Activewear Comes From Brazil

2011-04-10T10:41:00.004+10:00

Activewear Brazil imports high quality activewear and swimwear made in Brazil. On offer is a great range of yoga and fitness wear. All activewear products are made from Supplex®/lycra® which is soft like cotton, non-fading, resistant and stretches several times before springing back to its original shape. Also in stock are beautiful brazilian bikinis from the famous brand Banco de Areia made in Rio de Janeiro. Supplying high quality products with great designs and beautiful colours is what Activewear Brazil stands for.

Activewear Brazil brings to the world high quality workout apparel that has already been successful for years in Brazil. The secret to great workout clothing is the Brazilian design, with bright colors and the material called SUPPLEX/LYCRA® that gives you freedom of movement while you are looking great.   

Supplex® / Lycra® is the main sportswear fabric. It is a high quality sports performance stretch fabric which can stretch up to 500% and spring back to its original shape. Supplex® feels soft like cotton but has the durability, high resistance to abrasion and tear-resistance of nylon. Supplex® manages moisture, is fully breathable keeping you cool and dry, and is resistant to wind and rain and dries quickly. Supplex® also offers excellent protection from UVA and UVB rays from exposure to sunlight. Easy care Supplex® keeps its vibrant colour and soft handle, wash, after wash, after wash.  Lycra® is the brand name for elastane that stretches several times in length with full recovery to give enhanced fit, stretch, comfort and performance. The stretching and full recovery effect of Lycra® makes our products suitable for all sizes.  

In stock are the famous brazilian bikinis from the brand Banco de Areia made in Rio de Janeiro. Banco de Areia is one of the leading swimwear companies in Brazil, producing the highest standards in swimwear quality. Banco's constant search for quality and originality has made them one of the top swimwear lines in the world. Their collections boast several different styles ranging from sophisticated to athletic from fun to functional. Their attention to diversity and uniqueness allows their swimwear to flatter all shapes and sizes, providing comfort and beauty to every client. The bikinis are made with the best quality of Brazilian Lycra.

For more information email info@activewearbrazil.com.au or visit at the website http://www.activewearbrazil.com.au

NEW ARRIVALS

2011-03-26T07:37:00.000+11:00

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NEW ARRIVALS

2011-03-13T17:50:00.000+11:00

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