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.red--text.text--lighten-2{color:#e57373!important;caret-color:#e57373!important}.v-application .red.lighten-1{background-color:#ef5350!important;border-color:#ef5350!important}.v-application .red--text.text--lighten-1{color:#ef5350!important;caret-color:#ef5350!important}.v-application .red.darken-1{background-color:#e53935!important;border-color:#e53935!important}.v-application .red--text.text--darken-1{color:#e53935!important;caret-color:#e53935!important}.v-application .red.darken-2{background-color:#d32f2f!important;border-color:#d32f2f!important}.v-application .red--text.text--darken-2{color:#d32f2f!important;caret-color:#d32f2f!important}.v-application .red.darken-3{background-color:#c62828!important;border-color:#c62828!important}.v-application .red--text.text--darken-3{color:#c62828!important;caret-color:#c62828!important}.v-application .red.darken-4{background-color:#b71c1c!important;border-color:#b71c1c!important}.v-application .red--text.text--darken-4{color:#b71c1c!important;caret-color:#b71c1c!important}.v-application .red.accent-1{background-color:#ff8a80!important;border-color:#ff8a80!important}.v-application .red--text.text--accent-1{color:#ff8a80!important;caret-color:#ff8a80!important}.v-application .red.accent-2{background-color:#ff5252!important;border-color:#ff5252!important}.v-application .red--text.text--accent-2{color:#ff5252!important;caret-color:#ff5252!important}.v-application .red.accent-3{background-color:#ff1744!important;border-color:#ff1744!important}.v-application .red--text.text--accent-3{color:#ff1744!important;caret-color:#ff1744!important}.v-application .red.accent-4{background-color:#d50000!important;border-color:#d50000!important}.v-application .red--text.text--accent-4{color:#d50000!important;caret-color:#d50000!important}.v-application .pink{background-color:#e91e63!important;border-color:#e91e63!important}.v-application .pink--text{color:#e91e63!important;caret-color:#e91e63!important}.v-application .pink.lighten-5{background-color:#fce4ec!important;border-color:#fce4ec!important}.v-application .pink--text.text--lighten-5{color:#fce4ec!important;caret-color:#fce4ec!important}.v-application .pink.lighten-4{background-color:#f8bbd0!important;border-color:#f8bbd0!important}.v-application .pink--text.text--lighten-4{color:#f8bbd0!important;caret-color:#f8bbd0!important}.v-application .pink.lighten-3{background-color:#f48fb1!important;border-color:#f48fb1!important}.v-application .pink--text.text--lighten-3{color:#f48fb1!important;caret-color:#f48fb1!important}.v-application .pink.lighten-2{background-color:#f06292!important;border-color:#f06292!important}.v-application .pink--text.text--lighten-2{color:#f06292!important;caret-color:#f06292!important}.v-application .pink.lighten-1{background-color:#ec407a!important;border-color:#ec407a!important}.v-application .pink--text.text--lighten-1{color:#ec407a!important;caret-color:#ec407a!important}.v-application .pink.darken-1{background-color:#d81b60!important;border-color:#d81b60!important}.v-application .pink--text.text--darken-1{color:#d81b60!important;caret-color:#d81b60!important}.v-application .pink.darken-2{background-color:#c2185b!important;border-color:#c2185b!important}.v-application .pink--text.text--darken-2{color:#c2185b!important;caret-color:#c2185b!important}.v-application .pink.darken-3{background-color:#ad1457!important;border-color:#ad1457!important}.v-application .pink--text.text--darken-3{color:#ad1457!important;caret-color:#ad1457!important}.v-application .pink.darken-4{background-color:#880e4f!important;border-color:#880e4f!important}.v-application .pink--text.text--darken-4{color:#880e4f!important;caret-color:#880e4f!important}.v-application .pink.accent-1{background-color:#ff80ab!important;border-color:#ff80ab!important}.v-application .pink--text.text--accent-1{color:#ff80ab!important;caret-color:#ff80ab!important}.v-application .pink.accent-2{background-color:#ff4081!important;border-color:#ff4081!important}.v-application .pink--text.text--accent-2{color:#ff4081!important;caret-color:#ff4081!important}.v-application .pink.accent-3{background-color:#f50057!important;border-color:#f50057!important}.v-application .pink--text.text--accent-3{color:#f50057!important;caret-color:#f50057!important}.v-application .pink.accent-4{background-color:#c51162!important;border-color:#c51162!important}.v-application .pink--text.text--accent-4{color:#c51162!important;caret-color:#c51162!important}.v-application .purple{background-color:#9c27b0!important;border-color:#9c27b0!important}.v-application .purple--text{color:#9c27b0!important;caret-color:#9c27b0!important}.v-application .purple.lighten-5{background-color:#f3e5f5!important;border-color:#f3e5f5!important}.v-application .purple--text.text--lighten-5{color:#f3e5f5!important;caret-color:#f3e5f5!important}.v-application .purple.lighten-4{background-color:#e1bee7!important;border-color:#e1bee7!important}.v-application .purple--text.text--lighten-4{color:#e1bee7!important;caret-color:#e1bee7!important}.v-application .purple.lighten-3{background-color:#ce93d8!important;border-color:#ce93d8!important}.v-application .purple--text.text--lighten-3{color:#ce93d8!important;caret-color:#ce93d8!important}.v-application .purple.lighten-2{background-color:#ba68c8!important;border-color:#ba68c8!important}.v-application .purple--text.text--lighten-2{color:#ba68c8!important;caret-color:#ba68c8!important}.v-application .purple.lighten-1{background-color:#ab47bc!important;border-color:#ab47bc!important}.v-application .purple--text.text--lighten-1{color:#ab47bc!important;caret-color:#ab47bc!important}.v-application .purple.darken-1{background-color:#8e24aa!important;border-color:#8e24aa!important}.v-application .purple--text.text--darken-1{color:#8e24aa!important;caret-color:#8e24aa!important}.v-application .purple.darken-2{background-color:#7b1fa2!important;border-color:#7b1fa2!important}.v-application .purple--text.text--darken-2{color:#7b1fa2!important;caret-color:#7b1fa2!important}.v-application .purple.darken-3{background-color:#6a1b9a!important;border-color:#6a1b9a!important}.v-application .purple--text.text--darken-3{color:#6a1b9a!important;caret-color:#6a1b9a!important}.v-application .purple.darken-4{background-color:#4a148c!important;border-color:#4a148c!important}.v-application .purple--text.text--darken-4{color:#4a148c!important;caret-color:#4a148c!important}.v-application .purple.accent-1{background-color:#ea80fc!important;border-color:#ea80fc!important}.v-application .purple--text.text--accent-1{color:#ea80fc!important;caret-color:#ea80fc!important}.v-application .purple.accent-2{background-color:#e040fb!important;border-color:#e040fb!important}.v-application .purple--text.text--accent-2{color:#e040fb!important;caret-color:#e040fb!important}.v-application .purple.accent-3{background-color:#d500f9!important;border-color:#d500f9!important}.v-application .purple--text.text--accent-3{color:#d500f9!important;caret-color:#d500f9!important}.v-application .purple.accent-4{background-color:#a0f!important;border-color:#a0f!important}.v-application .purple--text.text--accent-4{color:#a0f!important;caret-color:#a0f!important}.v-application .deep-purple{background-color:#673ab7!important;border-color:#673ab7!important}.v-application .deep-purple--text{color:#673ab7!important;caret-color:#673ab7!important}.v-application .deep-purple.lighten-5{background-color:#ede7f6!important;border-color:#ede7f6!important}.v-application .deep-purple--text.text--lighten-5{color:#ede7f6!important;caret-color:#ede7f6!important}.v-application .deep-purple.lighten-4{background-color:#d1c4e9!important;border-color:#d1c4e9!important}.v-application .deep-purple--text.text--lighten-4{color:#d1c4e9!important;caret-color:#d1c4e9!important}.v-application .deep-purple.lighten-3{background-color:#b39ddb!important;border-color:#b39ddb!important}.v-application .deep-purple--text.text--lighten-3{color:#b39ddb!important;caret-color:#b39ddb!important}.v-application .deep-purple.lighten-2{background-color:#9575cd!important;border-color:#9575cd!important}.v-application .deep-purple--text.text--lighten-2{color:#9575cd!important;caret-color:#9575cd!important}.v-application .deep-purple.lighten-1{background-color:#7e57c2!important;border-color:#7e57c2!important}.v-application .deep-purple--text.text--lighten-1{color:#7e57c2!important;caret-color:#7e57c2!important}.v-application .deep-purple.darken-1{background-color:#5e35b1!important;border-color:#5e35b1!important}.v-application .deep-purple--text.text--darken-1{color:#5e35b1!important;caret-color:#5e35b1!important}.v-application .deep-purple.darken-2{background-color:#512da8!important;border-color:#512da8!important}.v-application .deep-purple--text.text--darken-2{color:#512da8!important;caret-color:#512da8!important}.v-application .deep-purple.darken-3{background-color:#4527a0!important;border-color:#4527a0!important}.v-application .deep-purple--text.text--darken-3{color:#4527a0!important;caret-color:#4527a0!important}.v-application .deep-purple.darken-4{background-color:#311b92!important;border-color:#311b92!important}.v-application .deep-purple--text.text--darken-4{color:#311b92!important;caret-color:#311b92!important}.v-application .deep-purple.accent-1{background-color:#b388ff!important;border-color:#b388ff!important}.v-application .deep-purple--text.text--accent-1{color:#b388ff!important;caret-color:#b388ff!important}.v-application .deep-purple.accent-2{background-color:#7c4dff!important;border-color:#7c4dff!important}.v-application .deep-purple--text.text--accent-2{color:#7c4dff!important;caret-color:#7c4dff!important}.v-application .deep-purple.accent-3{background-color:#651fff!important;border-color:#651fff!important}.v-application .deep-purple--text.text--accent-3{color:#651fff!important;caret-color:#651fff!important}.v-application .deep-purple.accent-4{background-color:#6200ea!important;border-color:#6200ea!important}.v-application .deep-purple--text.text--accent-4{color:#6200ea!important;caret-color:#6200ea!important}.v-application .indigo{background-color:#3f51b5!important;border-color:#3f51b5!important}.v-application .indigo--text{color:#3f51b5!important;caret-color:#3f51b5!important}.v-application .indigo.lighten-5{background-color:#e8eaf6!important;border-color:#e8eaf6!important}.v-application .indigo--text.text--lighten-5{color:#e8eaf6!important;caret-color:#e8eaf6!important}.v-application .indigo.lighten-4{background-color:#c5cae9!important;border-color:#c5cae9!important}.v-application .indigo--text.text--lighten-4{color:#c5cae9!important;caret-color:#c5cae9!important}.v-application .indigo.lighten-3{background-color:#9fa8da!important;border-color:#9fa8da!important}.v-application .indigo--text.text--lighten-3{color:#9fa8da!important;caret-color:#9fa8da!important}.v-application .indigo.lighten-2{background-color:#7986cb!important;border-color:#7986cb!important}.v-application .indigo--text.text--lighten-2{color:#7986cb!important;caret-color:#7986cb!important}.v-application .indigo.lighten-1{background-color:#5c6bc0!important;border-color:#5c6bc0!important}.v-application .indigo--text.text--lighten-1{color:#5c6bc0!important;caret-color:#5c6bc0!important}.v-application .indigo.darken-1{background-color:#3949ab!important;border-color:#3949ab!important}.v-application .indigo--text.text--darken-1{color:#3949ab!important;caret-color:#3949ab!important}.v-application .indigo.darken-2{background-color:#303f9f!important;border-color:#303f9f!important}.v-application .indigo--text.text--darken-2{color:#303f9f!important;caret-color:#303f9f!important}.v-application .indigo.darken-3{background-color:#283593!important;border-color:#283593!important}.v-application .indigo--text.text--darken-3{color:#283593!important;caret-color:#283593!important}.v-application .indigo.darken-4{background-color:#1a237e!important;border-color:#1a237e!important}.v-application .indigo--text.text--darken-4{color:#1a237e!important;caret-color:#1a237e!important}.v-application .indigo.accent-1{background-color:#8c9eff!important;border-color:#8c9eff!important}.v-application .indigo--text.text--accent-1{color:#8c9eff!important;caret-color:#8c9eff!important}.v-application .indigo.accent-2{background-color:#536dfe!important;border-color:#536dfe!important}.v-application .indigo--text.text--accent-2{color:#536dfe!important;caret-color:#536dfe!important}.v-application .indigo.accent-3{background-color:#3d5afe!important;border-color:#3d5afe!important}.v-application .indigo--text.text--accent-3{color:#3d5afe!important;caret-color:#3d5afe!important}.v-application .indigo.accent-4{background-color:#304ffe!important;border-color:#304ffe!important}.v-application .indigo--text.text--accent-4{color:#304ffe!important;caret-color:#304ffe!important}.v-application .blue{background-color:#2196f3!important;border-color:#2196f3!important}.v-application .blue--text{color:#2196f3!important;caret-color:#2196f3!important}.v-application .blue.lighten-5{background-color:#e3f2fd!important;border-color:#e3f2fd!important}.v-application .blue--text.text--lighten-5{color:#e3f2fd!important;caret-color:#e3f2fd!important}.v-application .blue.lighten-4{background-color:#bbdefb!important;border-color:#bbdefb!important}.v-application .blue--text.text--lighten-4{color:#bbdefb!important;caret-color:#bbdefb!important}.v-application .blue.lighten-3{background-color:#90caf9!important;border-color:#90caf9!important}.v-application .blue--text.text--lighten-3{color:#90caf9!important;caret-color:#90caf9!important}.v-application .blue.lighten-2{background-color:#64b5f6!important;border-color:#64b5f6!important}.v-application .blue--text.text--lighten-2{color:#64b5f6!important;caret-color:#64b5f6!important}.v-application .blue.lighten-1{background-color:#42a5f5!important;border-color:#42a5f5!important}.v-application .blue--text.text--lighten-1{color:#42a5f5!important;caret-color:#42a5f5!important}.v-application .blue.darken-1{background-color:#1e88e5!important;border-color:#1e88e5!important}.v-application .blue--text.text--darken-1{color:#1e88e5!important;caret-color:#1e88e5!important}.v-application .blue.darken-2{background-color:#1976d2!important;border-color:#1976d2!important}.v-application .blue--text.text--darken-2{color:#1976d2!important;caret-color:#1976d2!important}.v-application .blue.darken-3{background-color:#1565c0!important;border-color:#1565c0!important}.v-application .blue--text.text--darken-3{color:#1565c0!important;caret-color:#1565c0!important}.v-application .blue.darken-4{background-color:#0d47a1!important;border-color:#0d47a1!important}.v-application .blue--text.text--darken-4{color:#0d47a1!important;caret-color:#0d47a1!important}.v-application .blue.accent-1{background-color:#82b1ff!important;border-color:#82b1ff!important}.v-application .blue--text.text--accent-1{color:#82b1ff!important;caret-color:#82b1ff!important}.v-application .blue.accent-2{background-color:#448aff!important;border-color:#448aff!important}.v-application .blue--text.text--accent-2{color:#448aff!important;caret-color:#448aff!important}.v-application .blue.accent-3{background-color:#2979ff!important;border-color:#2979ff!important}.v-application .blue--text.text--accent-3{color:#2979ff!important;caret-color:#2979ff!important}.v-application .blue.accent-4{background-color:#2962ff!important;border-color:#2962ff!important}.v-application .blue--text.text--accent-4{color:#2962ff!important;caret-color:#2962ff!important}.v-application .light-blue{background-color:#03a9f4!important;border-color:#03a9f4!important}.v-application .light-blue--text{color:#03a9f4!important;caret-color:#03a9f4!important}.v-application .light-blue.lighten-5{background-color:#e1f5fe!important;border-color:#e1f5fe!important}.v-application .light-blue--text.text--lighten-5{color:#e1f5fe!important;caret-color:#e1f5fe!important}.v-application .light-blue.lighten-4{background-color:#b3e5fc!important;border-color:#b3e5fc!important}.v-application .light-blue--text.text--lighten-4{color:#b3e5fc!important;caret-color:#b3e5fc!important}.v-application .light-blue.lighten-3{background-color:#81d4fa!important;border-color:#81d4fa!important}.v-application .light-blue--text.text--lighten-3{color:#81d4fa!important;caret-color:#81d4fa!important}.v-application .light-blue.lighten-2{background-color:#4fc3f7!important;border-color:#4fc3f7!important}.v-application .light-blue--text.text--lighten-2{color:#4fc3f7!important;caret-color:#4fc3f7!important}.v-application .light-blue.lighten-1{background-color:#29b6f6!important;border-color:#29b6f6!important}.v-application .light-blue--text.text--lighten-1{color:#29b6f6!important;caret-color:#29b6f6!important}.v-application .light-blue.darken-1{background-color:#039be5!important;border-color:#039be5!important}.v-application .light-blue--text.text--darken-1{color:#039be5!important;caret-color:#039be5!important}.v-application .light-blue.darken-2{background-color:#0288d1!important;border-color:#0288d1!important}.v-application .light-blue--text.text--darken-2{color:#0288d1!important;caret-color:#0288d1!important}.v-application .light-blue.darken-3{background-color:#0277bd!important;border-color:#0277bd!important}.v-application .light-blue--text.text--darken-3{color:#0277bd!important;caret-color:#0277bd!important}.v-application .light-blue.darken-4{background-color:#01579b!important;border-color:#01579b!important}.v-application .light-blue--text.text--darken-4{color:#01579b!important;caret-color:#01579b!important}.v-application .light-blue.accent-1{background-color:#80d8ff!important;border-color:#80d8ff!important}.v-application .light-blue--text.text--accent-1{color:#80d8ff!important;caret-color:#80d8ff!important}.v-application .light-blue.accent-2{background-color:#40c4ff!important;border-color:#40c4ff!important}.v-application .light-blue--text.text--accent-2{color:#40c4ff!important;caret-color:#40c4ff!important}.v-application .light-blue.accent-3{background-color:#00b0ff!important;border-color:#00b0ff!important}.v-application .light-blue--text.text--accent-3{color:#00b0ff!important;caret-color:#00b0ff!important}.v-application .light-blue.accent-4{background-color:#0091ea!important;border-color:#0091ea!important}.v-application .light-blue--text.text--accent-4{color:#0091ea!important;caret-color:#0091ea!important}.v-application .cyan{background-color:#00bcd4!important;border-color:#00bcd4!important}.v-application .cyan--text{color:#00bcd4!important;caret-color:#00bcd4!important}.v-application .cyan.lighten-5{background-color:#e0f7fa!important;border-color:#e0f7fa!important}.v-application .cyan--text.text--lighten-5{color:#e0f7fa!important;caret-color:#e0f7fa!important}.v-application .cyan.lighten-4{background-color:#b2ebf2!important;border-color:#b2ebf2!important}.v-application .cyan--text.text--lighten-4{color:#b2ebf2!important;caret-color:#b2ebf2!important}.v-application .cyan.lighten-3{background-color:#80deea!important;border-color:#80deea!important}.v-application .cyan--text.text--lighten-3{color:#80deea!important;caret-color:#80deea!important}.v-application .cyan.lighten-2{background-color:#4dd0e1!important;border-color:#4dd0e1!important}.v-application .cyan--text.text--lighten-2{color:#4dd0e1!important;caret-color:#4dd0e1!important}.v-application .cyan.lighten-1{background-color:#26c6da!important;border-color:#26c6da!important}.v-application .cyan--text.text--lighten-1{color:#26c6da!important;caret-color:#26c6da!important}.v-application .cyan.darken-1{background-color:#00acc1!important;border-color:#00acc1!important}.v-application .cyan--text.text--darken-1{color:#00acc1!important;caret-color:#00acc1!important}.v-application .cyan.darken-2{background-color:#0097a7!important;border-color:#0097a7!important}.v-application .cyan--text.text--darken-2{color:#0097a7!important;caret-color:#0097a7!important}.v-application .cyan.darken-3{background-color:#00838f!important;border-color:#00838f!important}.v-application .cyan--text.text--darken-3{color:#00838f!important;caret-color:#00838f!important}.v-application .cyan.darken-4{background-color:#006064!important;border-color:#006064!important}.v-application .cyan--text.text--darken-4{color:#006064!important;caret-color:#006064!important}.v-application .cyan.accent-1{background-color:#84ffff!important;border-color:#84ffff!important}.v-application .cyan--text.text--accent-1{color:#84ffff!important;caret-color:#84ffff!important}.v-application .cyan.accent-2{background-color:#18ffff!important;border-color:#18ffff!important}.v-application .cyan--text.text--accent-2{color:#18ffff!important;caret-color:#18ffff!important}.v-application .cyan.accent-3{background-color:#00e5ff!important;border-color:#00e5ff!important}.v-application .cyan--text.text--accent-3{color:#00e5ff!important;caret-color:#00e5ff!important}.v-application .cyan.accent-4{background-color:#00b8d4!important;border-color:#00b8d4!important}.v-application .cyan--text.text--accent-4{color:#00b8d4!important;caret-color:#00b8d4!important}.v-application .teal{background-color:#009688!important;border-color:#009688!important}.v-application .teal--text{color:#009688!important;caret-color:#009688!important}.v-application .teal.lighten-5{background-color:#e0f2f1!important;border-color:#e0f2f1!important}.v-application .teal--text.text--lighten-5{color:#e0f2f1!important;caret-color:#e0f2f1!important}.v-application .teal.lighten-4{background-color:#b2dfdb!important;border-color:#b2dfdb!important}.v-application .teal--text.text--lighten-4{color:#b2dfdb!important;caret-color:#b2dfdb!important}.v-application .teal.lighten-3{background-color:#80cbc4!important;border-color:#80cbc4!important}.v-application .teal--text.text--lighten-3{color:#80cbc4!important;caret-color:#80cbc4!important}.v-application .teal.lighten-2{background-color:#4db6ac!important;border-color:#4db6ac!important}.v-application .teal--text.text--lighten-2{color:#4db6ac!important;caret-color:#4db6ac!important}.v-application .teal.lighten-1{background-color:#26a69a!important;border-color:#26a69a!important}.v-application .teal--text.text--lighten-1{color:#26a69a!important;caret-color:#26a69a!important}.v-application .teal.darken-1{background-color:#00897b!important;border-color:#00897b!important}.v-application .teal--text.text--darken-1{color:#00897b!important;caret-color:#00897b!important}.v-application .teal.darken-2{background-color:#00796b!important;border-color:#00796b!important}.v-application .teal--text.text--darken-2{color:#00796b!important;caret-color:#00796b!important}.v-application .teal.darken-3{background-color:#00695c!important;border-color:#00695c!important}.v-application .teal--text.text--darken-3{color:#00695c!important;caret-color:#00695c!important}.v-application .teal.darken-4{background-color:#004d40!important;border-color:#004d40!important}.v-application .teal--text.text--darken-4{color:#004d40!important;caret-color:#004d40!important}.v-application .teal.accent-1{background-color:#a7ffeb!important;border-color:#a7ffeb!important}.v-application .teal--text.text--accent-1{color:#a7ffeb!important;caret-color:#a7ffeb!important}.v-application .teal.accent-2{background-color:#64ffda!important;border-color:#64ffda!important}.v-application .teal--text.text--accent-2{color:#64ffda!important;caret-color:#64ffda!important}.v-application .teal.accent-3{background-color:#1de9b6!important;border-color:#1de9b6!important}.v-application .teal--text.text--accent-3{color:#1de9b6!important;caret-color:#1de9b6!important}.v-application .teal.accent-4{background-color:#00bfa5!important;border-color:#00bfa5!important}.v-application .teal--text.text--accent-4{color:#00bfa5!important;caret-color:#00bfa5!important}.v-application .green{background-color:#4caf50!important;border-color:#4caf50!important}.v-application .green--text{color:#4caf50!important;caret-color:#4caf50!important}.v-application .green.lighten-5{background-color:#e8f5e9!important;border-color:#e8f5e9!important}.v-application .green--text.text--lighten-5{color:#e8f5e9!important;caret-color:#e8f5e9!important}.v-application .green.lighten-4{background-color:#c8e6c9!important;border-color:#c8e6c9!important}.v-application .green--text.text--lighten-4{color:#c8e6c9!important;caret-color:#c8e6c9!important}.v-application .green.lighten-3{background-color:#a5d6a7!important;border-color:#a5d6a7!important}.v-application .green--text.text--lighten-3{color:#a5d6a7!important;caret-color:#a5d6a7!important}.v-application .green.lighten-2{background-color:#81c784!important;border-color:#81c784!important}.v-application .green--text.text--lighten-2{color:#81c784!important;caret-color:#81c784!important}.v-application .green.lighten-1{background-color:#66bb6a!important;border-color:#66bb6a!important}.v-application .green--text.text--lighten-1{color:#66bb6a!important;caret-color:#66bb6a!important}.v-application .green.darken-1{background-color:#43a047!important;border-color:#43a047!important}.v-application .green--text.text--darken-1{color:#43a047!important;caret-color:#43a047!important}.v-application .green.darken-2{background-color:#388e3c!important;border-color:#388e3c!important}.v-application .green--text.text--darken-2{color:#388e3c!important;caret-color:#388e3c!important}.v-application .green.darken-3{background-color:#2e7d32!important;border-color:#2e7d32!important}.v-application .green--text.text--darken-3{color:#2e7d32!important;caret-color:#2e7d32!important}.v-application .green.darken-4{background-color:#1b5e20!important;border-color:#1b5e20!important}.v-application .green--text.text--darken-4{color:#1b5e20!important;caret-color:#1b5e20!important}.v-application .green.accent-1{background-color:#b9f6ca!important;border-color:#b9f6ca!important}.v-application .green--text.text--accent-1{color:#b9f6ca!important;caret-color:#b9f6ca!important}.v-application .green.accent-2{background-color:#69f0ae!important;border-color:#69f0ae!important}.v-application .green--text.text--accent-2{color:#69f0ae!important;caret-color:#69f0ae!important}.v-application .green.accent-3{background-color:#00e676!important;border-color:#00e676!important}.v-application .green--text.text--accent-3{color:#00e676!important;caret-color:#00e676!important}.v-application .green.accent-4{background-color:#00c853!important;border-color:#00c853!important}.v-application .green--text.text--accent-4{color:#00c853!important;caret-color:#00c853!important}.v-application .light-green{background-color:#8bc34a!important;border-color:#8bc34a!important}.v-application .light-green--text{color:#8bc34a!important;caret-color:#8bc34a!important}.v-application .light-green.lighten-5{background-color:#f1f8e9!important;border-color:#f1f8e9!important}.v-application .light-green--text.text--lighten-5{color:#f1f8e9!important;caret-color:#f1f8e9!important}.v-application .light-green.lighten-4{background-color:#dcedc8!important;border-color:#dcedc8!important}.v-application .light-green--text.text--lighten-4{color:#dcedc8!important;caret-color:#dcedc8!important}.v-application .light-green.lighten-3{background-color:#c5e1a5!important;border-color:#c5e1a5!important}.v-application .light-green--text.text--lighten-3{color:#c5e1a5!important;caret-color:#c5e1a5!important}.v-application .light-green.lighten-2{background-color:#aed581!important;border-color:#aed581!important}.v-application .light-green--text.text--lighten-2{color:#aed581!important;caret-color:#aed581!important}.v-application .light-green.lighten-1{background-color:#9ccc65!important;border-color:#9ccc65!important}.v-application .light-green--text.text--lighten-1{color:#9ccc65!important;caret-color:#9ccc65!important}.v-application .light-green.darken-1{background-color:#7cb342!important;border-color:#7cb342!important}.v-application .light-green--text.text--darken-1{color:#7cb342!important;caret-color:#7cb342!important}.v-application .light-green.darken-2{background-color:#689f38!important;border-color:#689f38!important}.v-application .light-green--text.text--darken-2{color:#689f38!important;caret-color:#689f38!important}.v-application .light-green.darken-3{background-color:#558b2f!important;border-color:#558b2f!important}.v-application .light-green--text.text--darken-3{color:#558b2f!important;caret-color:#558b2f!important}.v-application .light-green.darken-4{background-color:#33691e!important;border-color:#33691e!important}.v-application .light-green--text.text--darken-4{color:#33691e!important;caret-color:#33691e!important}.v-application .light-green.accent-1{background-color:#ccff90!important;border-color:#ccff90!important}.v-application .light-green--text.text--accent-1{color:#ccff90!important;caret-color:#ccff90!important}.v-application .light-green.accent-2{background-color:#b2ff59!important;border-color:#b2ff59!important}.v-application .light-green--text.text--accent-2{color:#b2ff59!important;caret-color:#b2ff59!important}.v-application .light-green.accent-3{background-color:#76ff03!important;border-color:#76ff03!important}.v-application .light-green--text.text--accent-3{color:#76ff03!important;caret-color:#76ff03!important}.v-application .light-green.accent-4{background-color:#64dd17!important;border-color:#64dd17!important}.v-application .light-green--text.text--accent-4{color:#64dd17!important;caret-color:#64dd17!important}.v-application .lime{background-color:#cddc39!important;border-color:#cddc39!important}.v-application .lime--text{color:#cddc39!important;caret-color:#cddc39!important}.v-application .lime.lighten-5{background-color:#f9fbe7!important;border-color:#f9fbe7!important}.v-application .lime--text.text--lighten-5{color:#f9fbe7!important;caret-color:#f9fbe7!important}.v-application .lime.lighten-4{background-color:#f0f4c3!important;border-color:#f0f4c3!important}.v-application .lime--text.text--lighten-4{color:#f0f4c3!important;caret-color:#f0f4c3!important}.v-application .lime.lighten-3{background-color:#e6ee9c!important;border-color:#e6ee9c!important}.v-application .lime--text.text--lighten-3{color:#e6ee9c!important;caret-color:#e6ee9c!important}.v-application .lime.lighten-2{background-color:#dce775!important;border-color:#dce775!important}.v-application .lime--text.text--lighten-2{color:#dce775!important;caret-color:#dce775!important}.v-application .lime.lighten-1{background-color:#d4e157!important;border-color:#d4e157!important}.v-application .lime--text.text--lighten-1{color:#d4e157!important;caret-color:#d4e157!important}.v-application .lime.darken-1{background-color:#c0ca33!important;border-color:#c0ca33!important}.v-application .lime--text.text--darken-1{color:#c0ca33!important;caret-color:#c0ca33!important}.v-application .lime.darken-2{background-color:#afb42b!important;border-color:#afb42b!important}.v-application .lime--text.text--darken-2{color:#afb42b!important;caret-color:#afb42b!important}.v-application .lime.darken-3{background-color:#9e9d24!important;border-color:#9e9d24!important}.v-application .lime--text.text--darken-3{color:#9e9d24!important;caret-color:#9e9d24!important}.v-application .lime.darken-4{background-color:#827717!important;border-color:#827717!important}.v-application .lime--text.text--darken-4{color:#827717!important;caret-color:#827717!important}.v-application .lime.accent-1{background-color:#f4ff81!important;border-color:#f4ff81!important}.v-application .lime--text.text--accent-1{color:#f4ff81!important;caret-color:#f4ff81!important}.v-application .lime.accent-2{background-color:#eeff41!important;border-color:#eeff41!important}.v-application .lime--text.text--accent-2{color:#eeff41!important;caret-color:#eeff41!important}.v-application .lime.accent-3{background-color:#c6ff00!important;border-color:#c6ff00!important}.v-application .lime--text.text--accent-3{color:#c6ff00!important;caret-color:#c6ff00!important}.v-application .lime.accent-4{background-color:#aeea00!important;border-color:#aeea00!important}.v-application .lime--text.text--accent-4{color:#aeea00!important;caret-color:#aeea00!important}.v-application .yellow{background-color:#ffeb3b!important;border-color:#ffeb3b!important}.v-application .yellow--text{color:#ffeb3b!important;caret-color:#ffeb3b!important}.v-application .yellow.lighten-5{background-color:#fffde7!important;border-color:#fffde7!important}.v-application .yellow--text.text--lighten-5{color:#fffde7!important;caret-color:#fffde7!important}.v-application .yellow.lighten-4{background-color:#fff9c4!important;border-color:#fff9c4!important}.v-application .yellow--text.text--lighten-4{color:#fff9c4!important;caret-color:#fff9c4!important}.v-application .yellow.lighten-3{background-color:#fff59d!important;border-color:#fff59d!important}.v-application .yellow--text.text--lighten-3{color:#fff59d!important;caret-color:#fff59d!important}.v-application .yellow.lighten-2{background-color:#fff176!important;border-color:#fff176!important}.v-application .yellow--text.text--lighten-2{color:#fff176!important;caret-color:#fff176!important}.v-application .yellow.lighten-1{background-color:#ffee58!important;border-color:#ffee58!important}.v-application .yellow--text.text--lighten-1{color:#ffee58!important;caret-color:#ffee58!important}.v-application .yellow.darken-1{background-color:#fdd835!important;border-color:#fdd835!important}.v-application .yellow--text.text--darken-1{color:#fdd835!important;caret-color:#fdd835!important}.v-application .yellow.darken-2{background-color:#fbc02d!important;border-color:#fbc02d!important}.v-application .yellow--text.text--darken-2{color:#fbc02d!important;caret-color:#fbc02d!important}.v-application .yellow.darken-3{background-color:#f9a825!important;border-color:#f9a825!important}.v-application .yellow--text.text--darken-3{color:#f9a825!important;caret-color:#f9a825!important}.v-application .yellow.darken-4{background-color:#f57f17!important;border-color:#f57f17!important}.v-application .yellow--text.text--darken-4{color:#f57f17!important;caret-color:#f57f17!important}.v-application .yellow.accent-1{background-color:#ffff8d!important;border-color:#ffff8d!important}.v-application .yellow--text.text--accent-1{color:#ffff8d!important;caret-color:#ffff8d!important}.v-application .yellow.accent-2{background-color:#ff0!important;border-color:#ff0!important}.v-application .yellow--text.text--accent-2{color:#ff0!important;caret-color:#ff0!important}.v-application .yellow.accent-3{background-color:#ffea00!important;border-color:#ffea00!important}.v-application .yellow--text.text--accent-3{color:#ffea00!important;caret-color:#ffea00!important}.v-application .yellow.accent-4{background-color:#ffd600!important;border-color:#ffd600!important}.v-application .yellow--text.text--accent-4{color:#ffd600!important;caret-color:#ffd600!important}.v-application .amber{background-color:#ffc107!important;border-color:#ffc107!important}.v-application .amber--text{color:#ffc107!important;caret-color:#ffc107!important}.v-application .amber.lighten-5{background-color:#fff8e1!important;border-color:#fff8e1!important}.v-application .amber--text.text--lighten-5{color:#fff8e1!important;caret-color:#fff8e1!important}.v-application .amber.lighten-4{background-color:#ffecb3!important;border-color:#ffecb3!important}.v-application .amber--text.text--lighten-4{color:#ffecb3!important;caret-color:#ffecb3!important}.v-application .amber.lighten-3{background-color:#ffe082!important;border-color:#ffe082!important}.v-application .amber--text.text--lighten-3{color:#ffe082!important;caret-color:#ffe082!important}.v-application .amber.lighten-2{background-color:#ffd54f!important;border-color:#ffd54f!important}.v-application .amber--text.text--lighten-2{color:#ffd54f!important;caret-color:#ffd54f!important}.v-application .amber.lighten-1{background-color:#ffca28!important;border-color:#ffca28!important}.v-application .amber--text.text--lighten-1{color:#ffca28!important;caret-color:#ffca28!important}.v-application .amber.darken-1{background-color:#ffb300!important;border-color:#ffb300!important}.v-application .amber--text.text--darken-1{color:#ffb300!important;caret-color:#ffb300!important}.v-application .amber.darken-2{background-color:#ffa000!important;border-color:#ffa000!important}.v-application .amber--text.text--darken-2{color:#ffa000!important;caret-color:#ffa000!important}.v-application .amber.darken-3{background-color:#ff8f00!important;border-color:#ff8f00!important}.v-application .amber--text.text--darken-3{color:#ff8f00!important;caret-color:#ff8f00!important}.v-application .amber.darken-4{background-color:#ff6f00!important;border-color:#ff6f00!important}.v-application .amber--text.text--darken-4{color:#ff6f00!important;caret-color:#ff6f00!important}.v-application .amber.accent-1{background-color:#ffe57f!important;border-color:#ffe57f!important}.v-application .amber--text.text--accent-1{color:#ffe57f!important;caret-color:#ffe57f!important}.v-application .amber.accent-2{background-color:#ffd740!important;border-color:#ffd740!important}.v-application .amber--text.text--accent-2{color:#ffd740!important;caret-color:#ffd740!important}.v-application .amber.accent-3{background-color:#ffc400!important;border-color:#ffc400!important}.v-application .amber--text.text--accent-3{color:#ffc400!important;caret-color:#ffc400!important}.v-application .amber.accent-4{background-color:#ffab00!important;border-color:#ffab00!important}.v-application .amber--text.text--accent-4{color:#ffab00!important;caret-color:#ffab00!important}.v-application .orange{background-color:#ff9800!important;border-color:#ff9800!important}.v-application .orange--text{color:#ff9800!important;caret-color:#ff9800!important}.v-application .orange.lighten-5{background-color:#fff3e0!important;border-color:#fff3e0!important}.v-application .orange--text.text--lighten-5{color:#fff3e0!important;caret-color:#fff3e0!important}.v-application .orange.lighten-4{background-color:#ffe0b2!important;border-color:#ffe0b2!important}.v-application .orange--text.text--lighten-4{color:#ffe0b2!important;caret-color:#ffe0b2!important}.v-application .orange.lighten-3{background-color:#ffcc80!important;border-color:#ffcc80!important}.v-application .orange--text.text--lighten-3{color:#ffcc80!important;caret-color:#ffcc80!important}.v-application .orange.lighten-2{background-color:#ffb74d!important;border-color:#ffb74d!important}.v-application .orange--text.text--lighten-2{color:#ffb74d!important;caret-color:#ffb74d!important}.v-application .orange.lighten-1{background-color:#ffa726!important;border-color:#ffa726!important}.v-application .orange--text.text--lighten-1{color:#ffa726!important;caret-color:#ffa726!important}.v-application .orange.darken-1{background-color:#fb8c00!important;border-color:#fb8c00!important}.v-application .orange--text.text--darken-1{color:#fb8c00!important;caret-color:#fb8c00!important}.v-application .orange.darken-2{background-color:#f57c00!important;border-color:#f57c00!important}.v-application .orange--text.text--darken-2{color:#f57c00!important;caret-color:#f57c00!important}.v-application .orange.darken-3{background-color:#ef6c00!important;border-color:#ef6c00!important}.v-application .orange--text.text--darken-3{color:#ef6c00!important;caret-color:#ef6c00!important}.v-application .orange.darken-4{background-color:#e65100!important;border-color:#e65100!important}.v-application .orange--text.text--darken-4{color:#e65100!important;caret-color:#e65100!important}.v-application .orange.accent-1{background-color:#ffd180!important;border-color:#ffd180!important}.v-application .orange--text.text--accent-1{color:#ffd180!important;caret-color:#ffd180!important}.v-application .orange.accent-2{background-color:#ffab40!important;border-color:#ffab40!important}.v-application .orange--text.text--accent-2{color:#ffab40!important;caret-color:#ffab40!important}.v-application .orange.accent-3{background-color:#ff9100!important;border-color:#ff9100!important}.v-application .orange--text.text--accent-3{color:#ff9100!important;caret-color:#ff9100!important}.v-application .orange.accent-4{background-color:#ff6d00!important;border-color:#ff6d00!important}.v-application .orange--text.text--accent-4{color:#ff6d00!important;caret-color:#ff6d00!important}.v-application .deep-orange{background-color:#ff5722!important;border-color:#ff5722!important}.v-application .deep-orange--text{color:#ff5722!important;caret-color:#ff5722!important}.v-application .deep-orange.lighten-5{background-color:#fbe9e7!important;border-color:#fbe9e7!important}.v-application 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.v-application .v-input .v-messages[data-v-d10e08c2],.v-application .v-input .v-text-field__details[data-v-d10e08c2]{min-height:0}.v-application .v-list-item--active[data-v-d10e08c2]:after,.v-application .v-list-item--active[data-v-d10e08c2]:before,.v-application .v-list-item[data-v-d10e08c2]:after,.v-application .v-list-item[data-v-d10e08c2]:before,.v-application .v-ripple__container[data-v-d10e08c2]{display:none}.v-application .primary--text[data-v-d10e08c2]{color:var(--green-700)!important;caret-color:var(--green-700)!important}.grid-social-media[data-v-d10e08c2]{display:flex;flex-wrap:wrap}.grid-social-media li[data-v-d10e08c2]{display:flex}.grid-social-media li .si-link .si-icon[data-v-d10e08c2]{transition:all .3s var(--cubicBezier)}.grid-social-media li .si-link .si-icon[data-v-d10e08c2]:hover{color:var(--green-400)}.grid-social-media li[data-v-d10e08c2]:not(:last-child){margin-right:.5rem}
.v-application .v-input .v-messages[data-v-67740175],.v-application .v-input .v-text-field__details[data-v-67740175]{min-height:0}.v-application .v-list-item--active[data-v-67740175]:after,.v-application .v-list-item--active[data-v-67740175]:before,.v-application .v-list-item[data-v-67740175]:after,.v-application .v-list-item[data-v-67740175]:before,.v-application .v-ripple__container[data-v-67740175]{display:none}.v-application .primary--text[data-v-67740175]{color:var(--green-700)!important;caret-color:var(--green-700)!important}.si-icon[data-v-67740175]{font-size:.9rem;font-family:var(--iconsFont);line-height:1em;transition:all .3s var(--cubicBezier)}.si-icon.xxs[data-v-67740175]{font-size:.6rem}.si-icon.xs[data-v-67740175]{font-size:.7rem}.si-icon.s[data-v-67740175]{font-size:.8rem}.si-icon.m[data-v-67740175]{font-size:.9rem}.si-icon.l[data-v-67740175]{font-size:1rem}.si-icon.lg[data-v-67740175]{font-size:1.1rem}.si-icon.xl[data-v-67740175]{font-size:1.2rem}.si-icon.xxl[data-v-67740175]{font-size:1.5rem}.si-icon.xxxl[data-v-67740175]{font-size:2.15rem}.icon-001[data-v-67740175]:before{content:""}.icon-002[data-v-67740175]:before{content:""}.icon-003[data-v-67740175]:before{content:""}.icon-004[data-v-67740175]:before{content:""}.icon-005[data-v-67740175]:before{content:""}.icon-006[data-v-67740175]:before{content:""}.icon-007[data-v-67740175]:before{content:""}.icon-008[data-v-67740175]:before{content:""}.icon-009[data-v-67740175]:before{content:""}.icon-010[data-v-67740175]:before{content:""}.icon-011[data-v-67740175]:before{content:""}.icon-012[data-v-67740175]:before{content:""}.icon-013[data-v-67740175]:before{content:""}.icon-014[data-v-67740175]:before{content:""}.icon-015[data-v-67740175]:before{content:""}.icon-016[data-v-67740175]:before{content:""}.icon-017[data-v-67740175]:before{content:""}.icon-018[data-v-67740175]:before{content:""}.icon-019[data-v-67740175]:before{content:""}.icon-020[data-v-67740175]:before{content:""}.icon-021[data-v-67740175]:before{content:""}
.v-application .v-input .v-messages[data-v-2212fa10],.v-application .v-input .v-text-field__details[data-v-2212fa10]{min-height:0}.v-application .v-list-item--active[data-v-2212fa10]:after,.v-application .v-list-item--active[data-v-2212fa10]:before,.v-application .v-list-item[data-v-2212fa10]:after,.v-application .v-list-item[data-v-2212fa10]:before,.v-application .v-ripple__container[data-v-2212fa10]{display:none}.v-application .primary--text[data-v-2212fa10]{color:var(--green-700)!important;caret-color:var(--green-700)!important}.search-link[data-v-2212fa10]{position:relative;color:var(--white-100);align-items:center}.search-link .si-icon[data-v-2212fa10]{transition:all .3s var(--cubicBezier)}.search-link .si-icon[data-v-2212fa10]:hover{color:var(--green-100)}.search-link[data-v-2212fa10]:not(.is-mobile){margin-left:1.5rem}.search-link.is-mobile[data-v-2212fa10]{padding-bottom:1rem}.search-link.is-mobile p[data-v-2212fa10]{font-size:.875rem}.search-link.is-mobile[data-v-2212fa10]:after{content:"";position:absolute;left:0;bottom:0;width:calc(100% + 2rem);height:1px;transform:translateX(-1rem);background-color:var(--white-100)}.search-link p[data-v-2212fa10]{margin-left:.5rem;font-size:.7rem;font-weight:700}
.v-application .v-input .v-messages[data-v-29d134c2],.v-application .v-input .v-text-field__details[data-v-29d134c2]{min-height:0}.v-application .v-list-item--active[data-v-29d134c2]:after,.v-application .v-list-item--active[data-v-29d134c2]:before,.v-application .v-list-item[data-v-29d134c2]:after,.v-application .v-list-item[data-v-29d134c2]:before,.v-application .v-ripple__container[data-v-29d134c2]{display:none}.v-application .primary--text[data-v-29d134c2]{color:var(--green-700)!important;caret-color:var(--green-700)!important}.header-main[data-v-29d134c2]{display:flex;background-color:var(--white-100);border-bottom:1px solid var(--gray-100);width:100%;position:fixed;transition:box-shadow .3s ease-in}.header-main .si-wrapper[data-v-29d134c2]{min-height:5.4rem}.header-main .si-wrapper .header-main-container[data-v-29d134c2]{display:flex;flex:1}.header-main .si-wrapper .si-logo[data-v-29d134c2]{transition:all .3s;width:10rem}@media screen and (max-width:1400px){.header-main .si-wrapper .si-logo[data-v-29d134c2]{max-width:8rem}}.header-main .si-wrapper .espacepro-link[data-v-29d134c2]{min-width:11rem;justify-content:center}.header-main .si-wrapper .espacepro-link[data-v-29d134c2],.header-main .si-wrapper .logo-link[data-v-29d134c2],.header-main .si-wrapper .si-burger[data-v-29d134c2]{margin:auto 0}.header-main .si-wrapper .logo-green-light[data-v-29d134c2]{width:2rem;height:2rem}.header-main.fixed .si-wrapper[data-v-29d134c2]{min-height:4rem}.header-main.fixed .si-wrapper .si-logo[data-v-29d134c2]{padding:1.25rem 0}.header-main.fixed .si-wrapper .menu-header-upon[data-v-29d134c2]{margin:0 auto}.header-main.open[data-v-29d134c2]{border-bottom:1px solid var(--grey-300)}@media screen and (max-width:1080px){.header-main .si-wrapper[data-v-29d134c2]{min-height:3.5rem;padding:0 .75rem;box-shadow:0 4px 6px rgba(var(--black-900-rgb),.29)}.header-main .si-wrapper .header-main-container[data-v-29d134c2]{justify-content:space-between}.header-main .si-wrapper .header-main-container .logo-link[data-v-29d134c2]{width:7.5rem;margin-left:.3rem}.header-main .si-wrapper .header-main-container .espacepro-link[data-v-29d134c2]{min-width:0;font-size:.75rem;font-weight:500;padding:.7rem .6rem;margin:auto .3rem auto 0}}@media screen and (max-width:360px){.header-main .si-wrapper[data-v-29d134c2]{padding:0 .25rem}.header-main .si-wrapper .header-main-container .espacepro-link[data-v-29d134c2]{font-size:.6rem}}
.v-application .v-input .v-messages[data-v-27b0a58c],.v-application .v-input .v-text-field__details[data-v-27b0a58c]{min-height:0}.v-application .v-list-item--active[data-v-27b0a58c]:after,.v-application .v-list-item--active[data-v-27b0a58c]:before,.v-application .v-list-item[data-v-27b0a58c]:after,.v-application .v-list-item[data-v-27b0a58c]:before,.v-application .v-ripple__container[data-v-27b0a58c]{display:none}.v-application .primary--text[data-v-27b0a58c]{color:var(--green-700)!important;caret-color:var(--green-700)!important}.si-image[data-v-27b0a58c]{display:flex;position:relative;overflow:hidden;width:100%}.si-image.background[data-v-27b0a58c]{height:100%;background-size:cover;background-position:50%;background-repeat:no-repeat}.si-image.contain[data-v-27b0a58c]{background-size:contain}.si-image img[data-v-27b0a58c]{max-width:100%;width:100%;height:100%}
.v-application .v-input .v-messages[data-v-38192bfb],.v-application .v-input .v-text-field__details[data-v-38192bfb]{min-height:0}.v-application .v-list-item--active[data-v-38192bfb]:after,.v-application .v-list-item--active[data-v-38192bfb]:before,.v-application .v-list-item[data-v-38192bfb]:after,.v-application .v-list-item[data-v-38192bfb]:before,.v-application .v-ripple__container[data-v-38192bfb]{display:none}.v-application .primary--text[data-v-38192bfb]{color:var(--green-700)!important;caret-color:var(--green-700)!important}.menu-header[data-v-38192bfb]{display:flex;align-items:center;justify-content:center;min-height:100%;margin:0 1.5rem}@media screen and (max-width:1080px){.menu-header[data-v-38192bfb]{display:none;flex-direction:column}}
.v-application .v-input .v-messages[data-v-3f1cbe83],.v-application .v-input .v-text-field__details[data-v-3f1cbe83]{min-height:0}.v-application .v-list-item--active[data-v-3f1cbe83]:after,.v-application .v-list-item--active[data-v-3f1cbe83]:before,.v-application .v-list-item[data-v-3f1cbe83]:after,.v-application .v-list-item[data-v-3f1cbe83]:before,.v-application .v-ripple__container[data-v-3f1cbe83]{display:none}.v-application .primary--text[data-v-3f1cbe83]{color:var(--green-700)!important;caret-color:var(--green-700)!important}.menu-header-item[data-v-3f1cbe83]{display:flex;align-items:center;justify-content:center;position:relative;text-transform:uppercase;font-size:.7rem;line-height:.9rem;color:var(--green-900);min-height:100%;padding:1rem;overflow:hidden;box-sizing:border-box;text-align:center;cursor:pointer}.menu-header-item[data-v-3f1cbe83]:after{content:"";display:flex;position:absolute;bottom:0;width:0;left:50%;transform:translateX(-50%);opacity:0;height:.45rem;border-radius:.5rem .5rem 0 0;background:var(--gradient-darkgreen-to-lightgreen);transition:all .3s var(--cubicBezier)}.menu-header-item[data-v-3f1cbe83]:hover:after{width:40%;opacity:1}.menu-header-item.nuxt-link-active[data-v-3f1cbe83]:after{width:100%;opacity:1}
.v-application .v-input .v-messages[data-v-5142b2a2],.v-application .v-input .v-text-field__details[data-v-5142b2a2]{min-height:0}.v-application .v-list-item--active[data-v-5142b2a2]:after,.v-application .v-list-item--active[data-v-5142b2a2]:before,.v-application .v-list-item[data-v-5142b2a2]:after,.v-application .v-list-item[data-v-5142b2a2]:before,.v-application .v-ripple__container[data-v-5142b2a2]{display:none}.v-application .primary--text[data-v-5142b2a2]{color:var(--green-700)!important;caret-color:var(--green-700)!important}#mega-menu[data-v-5142b2a2]{flex-wrap:wrap;background:var(--white-100);box-sizing:border-box;overflow-x:hidden;overflow-y:auto;overflow:hidden auto;position:fixed;bottom:0;pointer-events:auto!important}#mega-menu[data-v-5142b2a2],#mega-menu .mega-menu-container[data-v-5142b2a2]{display:flex;width:100%}#mega-menu .mega-menu-container .mega-menu[data-v-5142b2a2]{display:flex;pointer-events:auto!important;flex-wrap:wrap;width:100%;box-sizing:border-box;overflow-x:hidden;overflow-y:auto;bottom:0;position:absolute;height:100%}#mega-menu .mega-menu-container .mega-menu .close[data-v-5142b2a2]{display:flex;align-items:center;justify-content:center;position:absolute;right:1rem;top:1rem;padding:.85rem;font-size:.5rem;border:1px solid var(--red-200);transition:all .3s var(--cubicBezier);cursor:pointer}#mega-menu .mega-menu-container .mega-menu .close[data-v-5142b2a2]:hover{background-color:var(--red-200);color:var(--white-100)}
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.v-application .v-input .v-messages[data-v-0a49861d],.v-application .v-input .v-text-field__details[data-v-0a49861d]{min-height:0}.v-application .v-list-item--active[data-v-0a49861d]:after,.v-application .v-list-item--active[data-v-0a49861d]:before,.v-application .v-list-item[data-v-0a49861d]:after,.v-application .v-list-item[data-v-0a49861d]:before,.v-application .v-ripple__container[data-v-0a49861d]{display:none}.v-application .primary--text[data-v-0a49861d]{color:var(--green-700)!important;caret-color:var(--green-700)!important}.mega-menu-item-recap .mega-menu-item-recap-container[data-v-0a49861d]{display:flex;flex-direction:column;align-items:flex-start;width:100%;color:var(--green-700);box-sizing:border-box}.mega-menu-item-recap .si-image[data-v-0a49861d]{width:100%;height:18vw}.mega-menu-item-recap .container[data-v-0a49861d]{display:flex;flex-direction:column;align-items:flex-start;width:100%}.mega-menu-item-recap .container .recap-title[data-v-0a49861d]{text-transform:uppercase;margin:1.6rem 0;font-size:.95rem;line-height:1.2rem;font-weight:700}.mega-menu-item-recap .container .excerpt[data-v-0a49861d]{font-size:.9rem;line-height:1.5rem;margin-bottom:1.6rem}.mega-menu-item-recap[data-v-0a49861d]:not(.is-mobile){border-right:1px solid var(--blue-600);padding:3.75rem 2vw 2rem 6vw;max-width:27%;width:27.5vw;height:100%}@media screen and (max-width:1400px){.mega-menu-item-recap[data-v-0a49861d]:not(.is-mobile){padding:2vw}}.mega-menu-item-recap:not(.is-mobile) .si-image[data-v-0a49861d]{clip-path:polygon(100% 0,100% 0,100% 100%,100% 100%)}.mega-menu-item-recap:not(.is-mobile) .container>*[data-v-0a49861d]{transform:translateX(40px);opacity:0}.mega-menu-item-recap.is-mobile .mega-menu-item-recap-container[data-v-0a49861d]{flex-direction:row;padding:2.5rem 1rem 1.25rem;border-bottom:1px solid var(--blue-600)}.mega-menu-item-recap.is-mobile .si-image[data-v-0a49861d]{width:6.25rem;height:6.25rem;flex-shrink:0}.mega-menu-item-recap.is-mobile .container[data-v-0a49861d]{margin-left:.7rem}.mega-menu-item-recap.is-mobile .container .recap-title[data-v-0a49861d]{margin-top:0;margin-bottom:.75rem}.mega-menu-item-recap.is-mobile .container .si-link[data-v-0a49861d]{font-size:.55rem;padding:.5rem .9rem}
.v-application .v-input .v-messages[data-v-73a64cd0],.v-application .v-input .v-text-field__details[data-v-73a64cd0]{min-height:0}.v-application .v-list-item--active[data-v-73a64cd0]:after,.v-application .v-list-item--active[data-v-73a64cd0]:before,.v-application .v-list-item[data-v-73a64cd0]:after,.v-application .v-list-item[data-v-73a64cd0]:before,.v-application .v-ripple__container[data-v-73a64cd0]{display:none}.v-application .primary--text[data-v-73a64cd0]{color:var(--green-700)!important;caret-color:var(--green-700)!important}.mega-menu-items[data-v-73a64cd0]{position:relative;transition:all .3s var(--cubicBezier);box-sizing:border-box;padding:3.75rem 1.5vw;max-width:46%;width:100%}@media screen and (max-width:1400px){.mega-menu-items[data-v-73a64cd0]{padding:2vw}}.mega-menu-items[data-v-73a64cd0]  .si-link{opacity:0}.mega-menu-items .mega-menu-items-container[data-v-73a64cd0]{display:grid;color:var(--green-700);grid-template-columns:repeat(2,1fr);grid-gap:4.5vw}.mega-menu-items .mega-menu-items-container.column-1[data-v-73a64cd0]{grid-template-columns:repeat(1,1fr)}
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.v-application .v-input .v-messages[data-v-e0c7b6f6],.v-application .v-input .v-text-field__details[data-v-e0c7b6f6]{min-height:0}.v-application .v-list-item--active[data-v-e0c7b6f6]:after,.v-application .v-list-item--active[data-v-e0c7b6f6]:before,.v-application .v-list-item[data-v-e0c7b6f6]:after,.v-application .v-list-item[data-v-e0c7b6f6]:before,.v-application .v-ripple__container[data-v-e0c7b6f6]{display:none}.v-application .primary--text[data-v-e0c7b6f6]{color:var(--green-700)!important;caret-color:var(--green-700)!important}.mega-menu-quick-access .content>p[data-v-e0c7b6f6]{font-weight:900;font-size:.8rem;line-height:.95rem;letter-spacing:1.6px;text-transform:uppercase}.mega-menu-quick-access[data-v-e0c7b6f6]{color:var(--green-700);padding:3.75rem 3.1rem;box-sizing:border-box;position:relative;overflow:hidden}.mega-menu-quick-access .mega-menu-quick-access-container[data-v-e0c7b6f6]{display:flex;flex-direction:column}@media screen and (max-width:1400px){.mega-menu-quick-access[data-v-e0c7b6f6]{padding:2vw}}.mega-menu-quick-access .background[data-v-e0c7b6f6]{position:absolute;top:0;right:0;bottom:0;left:0;width:100%;height:100%;background-color:var(--blue-300);z-index:0}.mega-menu-quick-access .content[data-v-e0c7b6f6]{position:relative}.mega-menu-quick-access .content[data-v-e0c7b6f6],.mega-menu-quick-access .content>ul[data-v-e0c7b6f6]{display:flex;flex-direction:column}.mega-menu-quick-access[data-v-e0c7b6f6]:not(.is-mobile){margin-left:auto;max-width:27%;width:27.5vw;height:100%}.mega-menu-quick-access.is-mobile[data-v-e0c7b6f6]{padding:2rem 1rem;width:100%;flex-shrink:0}.mega-menu-quick-access.is-mobile .content>p[data-v-e0c7b6f6]{font-size:1rem}
.v-application .v-input .v-messages[data-v-47d13a62],.v-application .v-input .v-text-field__details[data-v-47d13a62]{min-height:0}.v-application .v-list-item--active[data-v-47d13a62]:after,.v-application .v-list-item--active[data-v-47d13a62]:before,.v-application .v-list-item[data-v-47d13a62]:after,.v-application .v-list-item[data-v-47d13a62]:before,.v-application .v-ripple__container[data-v-47d13a62]{display:none}.v-application .primary--text[data-v-47d13a62]{color:var(--green-700)!important;caret-color:var(--green-700)!important}.mega-menu-quick-access-item[data-v-47d13a62]{display:flex;flex-direction:column;max-width:10.3rem;width:100%;margin-top:1.4rem}.mega-menu-quick-access-item .si-link[data-v-47d13a62]{flex-direction:column;align-items:flex-start}.mega-menu-quick-access-item .si-link .img-container[data-v-47d13a62]{display:flex;width:100%;overflow:hidden;margin-bottom:.85rem}.mega-menu-quick-access-item .si-link .img-container .si-image[data-v-47d13a62]{padding-top:56.25%;transition:all .3s var(--cubicBezier)}.mega-menu-quick-access-item .si-link p[data-v-47d13a62]{display:flex;font-size:.9rem;line-height:1.2rem;font-weight:700}.mega-menu-quick-access-item .si-link:hover .img-container .si-image[data-v-47d13a62]{transform:scale(1)}.mega-menu-quick-access-item .si-link:hover p[data-v-47d13a62]{text-decoration:underline}
.breadcrumb.float{position:relative;bottom:0;left:25%!important;right:25%;transform:none!important}
.v-application .v-input .v-messages[data-v-576b4b25],.v-application .v-input .v-text-field__details[data-v-576b4b25]{min-height:0}.v-application .v-list-item--active[data-v-576b4b25]:after,.v-application .v-list-item--active[data-v-576b4b25]:before,.v-application .v-list-item[data-v-576b4b25]:after,.v-application .v-list-item[data-v-576b4b25]:before,.v-application .v-ripple__container[data-v-576b4b25]{display:none}.v-application .primary--text[data-v-576b4b25]{color:var(--green-700)!important;caret-color:var(--green-700)!important}main[data-v-576b4b25]{display:flex;flex-direction:column;width:100%;height:100%;box-sizing:border-box;position:relative}
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.v-application .v-input .v-messages[data-v-45dc018c],.v-application .v-input .v-text-field__details[data-v-45dc018c]{min-height:0}.v-application .v-list-item--active[data-v-45dc018c]:after,.v-application .v-list-item--active[data-v-45dc018c]:before,.v-application .v-list-item[data-v-45dc018c]:after,.v-application .v-list-item[data-v-45dc018c]:before,.v-application .v-ripple__container[data-v-45dc018c]{display:none}.v-application .primary--text[data-v-45dc018c]{color:var(--green-700)!important;caret-color:var(--green-700)!important}.carousel-news-v2 .si-wrapper[data-v-45dc018c]{width:100%;max-width:100%}.carousel-news-v2 .si-wrapper .si-wys[data-v-45dc018c]{max-width:38rem;width:100%}.carousel-news-v2 .si-wrapper .si-wys[data-v-45dc018c] >*~*{margin-top:2rem}.carousel-news-v2 .si-wrapper .si-wys[data-v-45dc018c]  h1.si-title{color:var(--green-900);font-size:3.6rem;line-height:3.6rem;margin-bottom:1.75rem}.carousel-news-v2 .si-wrapper .si-wys[data-v-45dc018c]  p{font-size:1.15rem;line-height:1.75rem}.carousel-news-v2 .si-wrapper .carousel-news-list[data-v-45dc018c]{margin-top:2.4rem;height:auto;max-height:-moz-fit-content;max-height:fit-content}.carousel-news-v2 .si-wrapper .carousel-news-list .card-news[data-v-45dc018c]{max-width:15.2rem}.carousel-news-v2 .si-wrapper .carousel-news-list .card-news[data-v-45dc018c]:not(:last-child){margin-right:1.25rem}.carousel-news-v2 .si-wrapper .carousel-news-list .card-news.swiper-slide[data-v-45dc018c]{min-width:unset}.carousel-news-v2 .si-wrapper .carousel-news-list .card-news.swiper-slide[data-v-45dc018c]  .card-news-image{min-height:15.25rem}.carousel-news-v2 .si-wrapper .carousel-news-list .card-news.swiper-slide[data-v-45dc018c]  .card-news-container .inner .card-news-title{margin-bottom:.8rem}.carousel-news-v2 .si-wrapper .container[data-v-45dc018c]{display:flex;align-items:center;justify-content:center;margin:1.2rem 0 0;width:100%;position:relative;box-sizing:border-box}@media screen and (min-width:721px){.carousel-news-v2 .si-wrapper .container[data-v-45dc018c]{padding:0 15rem}}.carousel-news-v2 .si-wrapper .container .arrows-not-floating[data-v-45dc018c]{display:flex;margin:0 auto}@media screen and (max-width:720px){.carousel-news-v2 .si-wrapper .container .arrows-not-floating[data-v-45dc018c]{margin-left:0}}.carousel-news-v2 .si-wrapper .container[data-v-45dc018c] >:not(.arrows-not-floating){position:absolute;right:0;top:50%;transform:translateY(-50%)}
.v-application .v-input .v-messages[data-v-fc9d3dd0],.v-application .v-input .v-text-field__details[data-v-fc9d3dd0]{min-height:0}.v-application .v-list-item--active[data-v-fc9d3dd0]:after,.v-application .v-list-item--active[data-v-fc9d3dd0]:before,.v-application .v-list-item[data-v-fc9d3dd0]:after,.v-application .v-list-item[data-v-fc9d3dd0]:before,.v-application .v-ripple__container[data-v-fc9d3dd0]{display:none}.v-application .primary--text[data-v-fc9d3dd0]{color:var(--green-700)!important;caret-color:var(--green-700)!important}.breadcrumb[data-v-fc9d3dd0]{display:flex;width:100%;padding:2rem var(--wrapperPaddingHorizontal);max-width:var(--wrapper);flex-wrap:wrap;align-items:center}@media screen and (max-width:768px){.breadcrumb[data-v-fc9d3dd0]{padding:1.25rem 0 1.25rem var(--wrapperPaddingHorizontal)}}.breadcrumb.float[data-v-fc9d3dd0]{position:absolute;background:#fff;width:100%;right:0;left:0;text-align:center;margin:auto;box-sizing:border-box;padding-left:calc(100vh - var(--wrapper) + var(--wrapperPaddingHorizontal)*2)}.breadcrumb[data-v-fc9d3dd0]  li .si-link{display:flex;flex-direction:row;font-size:.7rem;color:var(--grey-500)}.breadcrumb[data-v-fc9d3dd0]  li .si-link:hover:not(.prevent) .name{text-decoration:underline}.breadcrumb[data-v-fc9d3dd0]  li .si-link .si-icon{font-size:.5rem;margin:0 .5rem}.breadcrumb[data-v-fc9d3dd0]  li:first-child .si-link .si-icon{display:none}.breadcrumb[data-v-fc9d3dd0]  li:last-child .si-link{font-weight:700}.breadcrumb.c-white-100[data-v-fc9d3dd0]  li .si-link,.breadcrumb.c-white-100[data-v-fc9d3dd0]  li .si-link .si-icon{color:var(--white-100)}.slider-push ol.breadcrumb.float[data-v-fc9d3dd0]{z-index:500;left:50%!important;transform:translateX(-50%)!important;padding:8px 0 0;bottom:-1px;height:30px;border:0!important;border-color:transparent!important}.slider-push ol.breadcrumb.float li[data-v-fc9d3dd0]:first-child{padding-left:1px}.slider-push ol.breadcrumb.float[data-v-fc9d3dd0]:after,.slider-push ol.breadcrumb.float[data-v-fc9d3dd0]:before{position:absolute;content:"";width:100%;height:30px;background-color:#fff;z-index:10000;bottom:0}.slider-push ol.breadcrumb.float[data-v-fc9d3dd0]:before{right:calc(100% - 1px)}.slider-push ol.breadcrumb.float[data-v-fc9d3dd0]:after{left:calc(100% - 1px)}@media screen and (max-width:1260px){.slider-push ol.breadcrumb.float[data-v-fc9d3dd0]{max-width:1030px}}@media screen and (max-width:1024px){.slider-push ol.breadcrumb.float[data-v-fc9d3dd0]{max-width:100%;padding-left:16px;padding-right:16px;overflow-x:hidden!important;display:flex!important;text-align:left}.slider-push ol.breadcrumb.float li[data-v-fc9d3dd0]{display:inline-block!important}}
.v-application .v-input .v-messages,.v-application .v-input .v-text-field__details{min-height:0}.v-application .v-list-item--active:after,.v-application .v-list-item--active:before,.v-application .v-list-item:after,.v-application .v-list-item:before,.v-application .v-ripple__container{display:none}.v-application .primary--text{color:var(--green-700)!important;caret-color:var(--green-700)!important}.si-wys a.si-link.btn{display:inline-flex!important;align-items:center;justify-content:center;font-size:.8rem;text-transform:uppercase;font-weight:600;line-height:.95rem;padding:.8rem 1.2rem;border:1px solid;transition:color .3s var(--cubicBezier),background-color .3s var(--cubicBezier),border-color .3s var(--cubicBezier);box-sizing:border-box;cursor:pointer;text-decoration:none;letter-spacing:1.6px;margin:1.6rem 0 0!important}.si-wys a.si-link.btn .si-link-title{display:inline}.si-wys a.si-link.btn.white-100{border-color:var(--white-100);color:var(--white-100)}.si-wys a.si-link.btn.white-100:hover{background-color:var(--white-100);color:var(--black-800)}.si-wys a.si-link.btn.red-200{border-color:var(--red-200);color:var(--red-200)}.si-wys a.si-link.btn.red-200:hover{background-color:var(--red-200);color:var(--white-100)}.si-wys a.si-link.btn.green-400{border-color:var(--green-400);color:var(--green-400)}.si-wys a.si-link.btn.green-400:hover{background-color:var(--green-400);color:var(--white-100)}.si-wys a.si-link.btn.green-600{border-color:var(--green-600);color:var(--green-600)}.si-wys a.si-link.btn.green-600:hover{background-color:var(--green-600);color:var(--white-100)}.si-wys a.si-link.btn.green-700{border-color:var(--green-700);color:var(--green-700)}.si-wys a.si-link.btn.green-700:hover{background-color:var(--green-700);color:var(--white-100)}.si-wys a.si-link.btn.reverse.white-100{background-color:var(--white-100);color:var(--black-800)}.si-wys a.si-link.btn.reverse.white-100:hover{background-color:transparent}.si-wys a.si-link.btn.reverse.red-200{background-color:var(--red-200);color:var(--white-100)}.si-wys a.si-link.btn.reverse.red-200:hover{background-color:transparent;color:var(--red-200)}.si-wys a.si-link.btn.reverse.green-400{background-color:var(--green-400);color:var(--white-100)}.si-wys a.si-link.btn.reverse.green-400:hover{background-color:transparent;color:var(--green-400)}.si-wys a.si-link.btn.reverse.green-600{background-color:var(--green-600);color:var(--white-100)}.si-wys a.si-link.btn.reverse.green-600:hover{background-color:transparent;color:var(--green-600)}.si-wys a.si-link.btn.reverse.green-700{background-color:var(--green-700);color:var(--white-100)}.si-wys a.si-link.btn.reverse.green-700:hover{background-color:transparent;color:var(--green-700)}
.v-application .v-input .v-messages[data-v-b2e50b7a],.v-application .v-input .v-text-field__details[data-v-b2e50b7a]{min-height:0}.v-application .v-list-item--active[data-v-b2e50b7a]:after,.v-application .v-list-item--active[data-v-b2e50b7a]:before,.v-application .v-list-item[data-v-b2e50b7a]:after,.v-application .v-list-item[data-v-b2e50b7a]:before,.v-application .v-ripple__container[data-v-b2e50b7a]{display:none}.v-application .primary--text[data-v-b2e50b7a]{color:var(--green-700)!important;caret-color:var(--green-700)!important}.si-wys[data-v-b2e50b7a]  *~*{margin:1.6rem 0 0}.si-wys[data-v-b2e50b7a]  div,.si-wys[data-v-b2e50b7a]  ol li,.si-wys[data-v-b2e50b7a]  p,.si-wys[data-v-b2e50b7a]  ul li{font-size:.8rem;line-height:1.5em}@media screen and (max-width:768px){.si-wys[data-v-b2e50b7a]  div,.si-wys[data-v-b2e50b7a]  ol li,.si-wys[data-v-b2e50b7a]  p,.si-wys[data-v-b2e50b7a]  ul li{font-size:1rem}}.si-wys[data-v-b2e50b7a]  p:empty{display:none}.si-wys[data-v-b2e50b7a]  p.text-lg{font-size:1rem;font-weight:400}.si-wys[data-v-b2e50b7a]  p .si-link{margin-bottom:.8rem}.si-wys[data-v-b2e50b7a]  ol{display:flex;flex-direction:column;padding-left:1rem;margin-top:0;width:100%}.si-wys[data-v-b2e50b7a]  ol li{list-style-type:decimal;margin:0;line-height:1.5rem}.si-wys[data-v-b2e50b7a]  ol li:last-of-type{margin-bottom:0}.si-wys[data-v-b2e50b7a]  ul{display:flex;flex-direction:column;margin-top:16px;width:100%;list-style:disc;margin-bottom:20px!important;padding-left:30px!important}.si-wys[data-v-b2e50b7a]  ul li{padding-left:0;margin-top:0;position:relative;margin-bottom:16px!important;line-height:1.4}.si-wys[data-v-b2e50b7a]  ul li:last-of-type{margin-bottom:0}.si-wys[data-v-b2e50b7a]  a:not(.btn):not(.custom-btn):not(.si-link){position:relative;color:var(--green-400);text-decoration:underline;font-weight:700}.si-wys[data-v-b2e50b7a]  a.custom-btn:not(.si-link){display:inline-block}.si-wys[data-v-b2e50b7a]  em{font-style:italic}.si-wys[data-v-b2e50b7a]  .twocolstext{font-size:.8rem;line-height:1.25em;display:inline-block;-moz-column-count:2;column-count:2;grid-column-gap:2rem;-moz-column-gap:2rem;column-gap:2rem}@media screen and (max-width:768px){.si-wys[data-v-b2e50b7a]  .twocolstext{-moz-column-count:1;column-count:1;grid-column-gap:0;-moz-column-gap:0;column-gap:0}}
.v-application .v-input .v-messages[data-v-25701974],.v-application .v-input .v-text-field__details[data-v-25701974]{min-height:0}.v-application .v-list-item--active[data-v-25701974]:after,.v-application .v-list-item--active[data-v-25701974]:before,.v-application .v-list-item[data-v-25701974]:after,.v-application .v-list-item[data-v-25701974]:before,.v-application .v-ripple__container[data-v-25701974]{display:none}.v-application .primary--text[data-v-25701974]{color:var(--green-700)!important;caret-color:var(--green-700)!important}.si-swiper[data-v-25701974]{display:flex;position:relative;width:100%;height:640px}.si-swiper .swiper-button-next[data-v-25701974],.si-swiper .swiper-button-prev[data-v-25701974]{z-index:10000000;padding:2rem;color:var(--red-200);border:1px solid var(--red-200);background:var(--white-100)}.si-swiper .swiper-button-next[data-v-25701974]:active,.si-swiper .swiper-button-prev[data-v-25701974]:active{color:var(--white-100);border:1px solid var(--white-100);background:var(--red-200)}.si-swiper[data-v-25701974]  .swiper-pagination{left:50%;bottom:20%;transform:translate(-50%)}.si-swiper[data-v-25701974]  .swiper-pagination .swiper-pagination-bullet{width:.6rem;height:.6rem;background:none;border:1px solid var(--white-100);margin:0 .15rem;opacity:1}.si-swiper[data-v-25701974]  .swiper-pagination .swiper-pagination-bullet-active{background:var(--white-100)}
.v-application .v-input .v-messages[data-v-7e451ee1],.v-application .v-input .v-text-field__details[data-v-7e451ee1]{min-height:0}.v-application .v-list-item--active[data-v-7e451ee1]:after,.v-application .v-list-item--active[data-v-7e451ee1]:before,.v-application .v-list-item[data-v-7e451ee1]:after,.v-application .v-list-item[data-v-7e451ee1]:before,.v-application .v-ripple__container[data-v-7e451ee1]{display:none}.v-application .primary--text[data-v-7e451ee1]{color:var(--green-700)!important;caret-color:var(--green-700)!important}.card-news[data-v-7e451ee1]{display:flex;align-items:flex-start;max-width:20.5rem;margin-right:1rem;position:relative;flex-direction:column;flex-shrink:0;transition:all .3s}@media screen and (min-width:1080px){.card-news.swiper-slide[data-v-7e451ee1]{min-width:20.5rem}.card-news.swiper-slide .card-news-image[data-v-7e451ee1]{min-height:20.5rem}}.card-news.full[data-v-7e451ee1]{flex-direction:row;width:100%;max-width:100%;align-items:center}.card-news.full .card-news-image[data-v-7e451ee1]{flex:1;padding-top:0;min-height:30rem}.card-news.full .card-news-container[data-v-7e451ee1]{flex:1;flex-direction:column;align-items:flex-start;justify-content:center}.card-news.full .card-news-container .inner[data-v-7e451ee1]{padding:0 4rem}.card-news.reverse[data-v-7e451ee1]{flex-direction:row;align-items:flex-start;max-width:none;margin-bottom:1rem}.card-news.reverse .card-news-image[data-v-7e451ee1]{margin-right:1.3rem;width:13rem;height:13rem;padding-top:0}.card-news.reverse .card-news-container[data-v-7e451ee1]{flex:1}.card-news .card-news-image[data-v-7e451ee1]{display:flex;flex-direction:column;position:relative;width:100%;overflow:hidden;min-height:15rem}.card-news .card-news-image .si-badge[data-v-7e451ee1],.card-news .card-news-image .si-image[data-v-7e451ee1]{position:absolute}.card-news .card-news-image .si-image[data-v-7e451ee1]{top:0;right:0;bottom:0;left:0;transition:all .3s var(--cubicBezier);will-change:transform}.card-news .card-news-image .si-image[data-v-7e451ee1]  img{-o-object-fit:cover;object-fit:cover}.card-news .card-news-image .card-post-filter[data-v-7e451ee1]{display:flex;align-items:center;justify-content:center;position:absolute;z-index:5;width:100%;background:var(--gradient-dark-to-white-vertical);top:0;left:0;height:61%}.card-news .card-news-image .si-badge[data-v-7e451ee1]{top:1rem;left:1rem;z-index:5}.card-news .card-news-container .inner[data-v-7e451ee1]{display:flex;flex-direction:column;align-items:flex-start}.card-news .card-news-container .inner .card-news-date[data-v-7e451ee1],.card-news .card-news-container .inner>.si-link[data-v-7e451ee1]{margin-top:.5rem;color:var(--grey-500);font-size:.75rem}.card-news .card-news-container .inner .card-news-title[data-v-7e451ee1],.card-news .card-news-container .inner>.si-link[data-v-7e451ee1]{color:var(--green-700)}.card-news .card-news-container .inner .si-badge[data-v-7e451ee1]{display:none}.card-news .card-news-container .inner .card-news-title[data-v-7e451ee1]{font-size:22px;font-weight:700;margin:0;height:96px;line-height:1.25;display:flex;align-items:center;text-decoration:none!important}.card-news .card-news-container .inner .card-news-excerpt[data-v-7e451ee1]{font-size:15px;line-height:1.4;margin-bottom:1.3rem}.card-news .card-news-container .inner>.si-link[data-v-7e451ee1]{font-size:.8rem;line-height:.95rem;text-transform:uppercase;font-weight:600;margin-top:auto;letter-spacing:1.6px}.card-news.grid-card-news[data-v-7e451ee1]{margin:0}.card-news.grid-card-news .card-news-container .card-news-title[data-v-7e451ee1]{margin:.5rem 0}.card-news.grid-card-news .card-news-container .si-link[data-v-7e451ee1]{font-size:.55rem;line-height:.7rem;letter-spacing:1.1px}@media screen and (max-width:1080px){.card-news[data-v-7e451ee1]{max-width:100%;margin-right:0;margin-bottom:1rem}.card-news.grid-card-news[data-v-7e451ee1]{margin:0 auto}.card-news[data-v-7e451ee1]:not(.grid-card-news){flex-direction:row}.card-news:not(.grid-card-news) .card-news-image[data-v-7e451ee1]{width:8.75rem;height:8.75rem;flex-shrink:0;margin-right:.625rem;padding-top:0}.card-news:not(.grid-card-news) .card-news-image .si-badge[data-v-7e451ee1]{display:none}.card-news:not(.grid-card-news) .card-news-container .si-badge[data-v-7e451ee1]{display:flex}.card-news:not(.grid-card-news) .card-news-container .card-news-date[data-v-7e451ee1]{display:none}.card-news:not(.grid-card-news) .card-news-container .card-news-title[data-v-7e451ee1]{font-size:1.125rem;line-height:1.375rem;margin:.5rem 0}.card-news:not(.grid-card-news) .card-news-container .card-news-excerpt[data-v-7e451ee1]{font-size:1rem;line-height:1.75rem;margin:0}.card-news:not(.grid-card-news) .card-news-container .si-link[data-v-7e451ee1]{display:none}}.card-news>.si-link[data-v-7e451ee1]{position:absolute;top:0;right:0;bottom:0;left:0;z-index:50}.card-news:hover .card-news-container[data-v-7e451ee1]  .card-news-title,.card-news:hover .card-news-container[data-v-7e451ee1] >.si-link .si-link-title{text-decoration:none}
.v-application .v-input .v-messages[data-v-8b562eec],.v-application .v-input .v-text-field__details[data-v-8b562eec]{min-height:0}.v-application .v-list-item--active[data-v-8b562eec]:after,.v-application .v-list-item--active[data-v-8b562eec]:before,.v-application .v-list-item[data-v-8b562eec]:after,.v-application .v-list-item[data-v-8b562eec]:before,.v-application .v-ripple__container[data-v-8b562eec]{display:none}.v-application .primary--text[data-v-8b562eec]{color:var(--green-700)!important;caret-color:var(--green-700)!important}.si-badge[data-v-8b562eec]{display:inline-flex;align-items:center;justify-content:center;text-align:center;font-size:.7rem;line-height:1em;padding:.5rem;font-weight:700;color:var(--white-100);background-color:var(--red-200);border:1px solid var(--red-200);transition:all .3s var(--cubicBezier)}.si-badge.rounded[data-v-8b562eec]{border-radius:.75rem!important;padding:.275rem .5rem;font-size:.8rem}a.si-badge[data-v-8b562eec]:hover{color:var(--red-200);background-color:transparent}
.v-application .v-input .v-messages[data-v-38191a7a],.v-application .v-input .v-text-field__details[data-v-38191a7a]{min-height:0}.v-application .v-list-item--active[data-v-38191a7a]:after,.v-application .v-list-item--active[data-v-38191a7a]:before,.v-application .v-list-item[data-v-38191a7a]:after,.v-application .v-list-item[data-v-38191a7a]:before,.v-application .v-ripple__container[data-v-38191a7a]{display:none}.v-application .primary--text[data-v-38191a7a]{color:var(--green-700)!important;caret-color:var(--green-700)!important}.link-arrow[data-v-38191a7a]{font-size:.8rem;line-height:.95rem;text-transform:uppercase;font-weight:600;letter-spacing:1.6px;color:var(--green-700)}.link-arrow[data-v-38191a7a] :hover .si-link-title{text-decoration:underline}
.v-application .v-input .v-messages[data-v-58a34c0a],.v-application .v-input .v-text-field__details[data-v-58a34c0a]{min-height:0}.v-application .v-list-item--active[data-v-58a34c0a]:after,.v-application .v-list-item--active[data-v-58a34c0a]:before,.v-application .v-list-item[data-v-58a34c0a]:after,.v-application .v-list-item[data-v-58a34c0a]:before,.v-application .v-ripple__container[data-v-58a34c0a]{display:none}.v-application .primary--text[data-v-58a34c0a]{color:var(--green-700)!important;caret-color:var(--green-700)!important}.arrows-not-floating[data-v-58a34c0a]{display:flex}.arrows-not-floating .arrow[data-v-58a34c0a]:first-child{margin-right:.5rem}
.v-application .v-input .v-messages[data-v-b8348060],.v-application .v-input .v-text-field__details[data-v-b8348060]{min-height:0}.v-application .v-list-item--active[data-v-b8348060]:after,.v-application .v-list-item--active[data-v-b8348060]:before,.v-application .v-list-item[data-v-b8348060]:after,.v-application .v-list-item[data-v-b8348060]:before,.v-application .v-ripple__container[data-v-b8348060]{display:none}.v-application .primary--text[data-v-b8348060]{color:var(--green-700)!important;caret-color:var(--green-700)!important}.container-diary .si-wrapper .si-swiper[data-v-b8348060]{margin-top:2.3rem}.container-diary .si-wrapper .si-swiper.is-locked[data-v-b8348060]  .slides-wrapper{justify-content:center}.container-diary .si-wrapper>.si-link[data-v-b8348060]{margin-top:1.2rem;margin-left:auto}
.v-application .v-input .v-messages[data-v-b2984ce0],.v-application .v-input .v-text-field__details[data-v-b2984ce0]{min-height:0}.v-application .v-list-item--active[data-v-b2984ce0]:after,.v-application .v-list-item--active[data-v-b2984ce0]:before,.v-application .v-list-item[data-v-b2984ce0]:after,.v-application .v-list-item[data-v-b2984ce0]:before,.v-application .v-ripple__container[data-v-b2984ce0]{display:none}.v-application .primary--text[data-v-b2984ce0]{color:var(--green-700)!important;caret-color:var(--green-700)!important}.card-diary[data-v-b2984ce0]{display:flex;flex-direction:column;height:auto;background-color:var(--grey-200);width:13.7rem;padding:2.1rem 1.5rem 1.5rem;box-sizing:border-box;position:relative;justify-content:flex-start}.card-diary[data-v-b2984ce0]:not(:first-child){margin-left:.75rem}@media screen and (max-width:1080px){.card-diary[data-v-b2984ce0]{margin:0 .5rem}}.card-diary .card-diary-date[data-v-b2984ce0]{margin-bottom:1.4rem;font-weight:700;color:var(--green-700);font-size:2.45rem;line-height:1em}.card-diary .card-diary-container[data-v-b2984ce0]{display:flex;flex-direction:column;padding-left:1.4rem;box-sizing:border-box}.card-diary .card-diary-container .card-diary-title[data-v-b2984ce0]{font-size:1rem;line-height:1.2rem;margin-bottom:.5rem;text-transform:uppercase;font-weight:700;color:var(--green-900)}.card-diary .card-diary-container[data-v-b2984ce0]  .link-arrow{margin-top:.2rem;font-size:.45rem;line-height:1.2rem}.card-diary .card-diary-container[data-v-b2984ce0]  .link-arrow .si-icon{font-size:.8rem}.card-diary>.si-link[data-v-b2984ce0]{position:absolute;top:0;right:0;bottom:0;left:0;z-index:50}.card-diary:hover .card-diary-container .card-diary-title[data-v-b2984ce0]{text-decoration:underline}
.v-application .v-input .v-messages[data-v-59325263],.v-application .v-input .v-text-field__details[data-v-59325263]{min-height:0}.v-application .v-list-item--active[data-v-59325263]:after,.v-application .v-list-item--active[data-v-59325263]:before,.v-application .v-list-item[data-v-59325263]:after,.v-application .v-list-item[data-v-59325263]:before,.v-application .v-ripple__container[data-v-59325263]{display:none}.v-application .primary--text[data-v-59325263]{color:var(--green-700)!important;caret-color:var(--green-700)!important}@media screen and (max-width:768px){.si-link[data-v-59325263]{margin-right:auto}}
.v-application .v-input .v-messages[data-v-3d961439],.v-application .v-input .v-text-field__details[data-v-3d961439]{min-height:0}.v-application .v-list-item--active[data-v-3d961439]:after,.v-application .v-list-item--active[data-v-3d961439]:before,.v-application .v-list-item[data-v-3d961439]:after,.v-application .v-list-item[data-v-3d961439]:before,.v-application .v-ripple__container[data-v-3d961439]{display:none}.v-application .primary--text[data-v-3d961439]{color:var(--green-700)!important;caret-color:var(--green-700)!important}.bloctext[data-v-3d961439]  .si-wys{width:100%}.bloctext[data-v-3d961439]  .si-wys .wp-video,.bloctext[data-v-3d961439]  .si-wys .wp-video video{width:100%!important}
.v-application .v-input .v-messages[data-v-79724426],.v-application .v-input .v-text-field__details[data-v-79724426]{min-height:0}.v-application .v-list-item--active[data-v-79724426]:after,.v-application .v-list-item--active[data-v-79724426]:before,.v-application .v-list-item[data-v-79724426]:after,.v-application .v-list-item[data-v-79724426]:before,.v-application .v-ripple__container[data-v-79724426]{display:none}.v-application .primary--text[data-v-79724426]{color:var(--green-700)!important;caret-color:var(--green-700)!important}.base-footer[data-v-79724426]{width:100%;background:var(--green-900)}.base-footer .si-wrapper .footer-top[data-v-79724426]{display:flex;flex-direction:row;align-items:center;padding:2.5rem 0 1.5rem;border-bottom:1px solid var(--green-700)}.base-footer .si-wrapper .footer-top .si-logo[data-v-79724426]{max-width:11.6rem}.base-footer .si-wrapper .footer-bottom[data-v-79724426]{padding:2rem 0;text-align:center}.base-footer .si-wrapper .footer-bottom p[data-v-79724426]{color:var(--white-100);font-size:.7rem}.base-footer .si-wrapper .footer-bottom p .si-link[data-v-79724426]{display:inline-flex;font-weight:700}.base-footer[data-v-79724426]  .si-wrapper{padding-top:0;padding-bottom:0}@media screen and (max-width:1080px){.base-footer .si-wrapper .footer-top[data-v-79724426]{flex-direction:column;align-items:center;padding-bottom:0}}
.v-application .v-input .v-messages[data-v-95c72c18],.v-application .v-input .v-text-field__details[data-v-95c72c18]{min-height:0}.v-application .v-list-item--active[data-v-95c72c18]:after,.v-application .v-list-item--active[data-v-95c72c18]:before,.v-application .v-list-item[data-v-95c72c18]:after,.v-application .v-list-item[data-v-95c72c18]:before,.v-application .v-ripple__container[data-v-95c72c18]{display:none}.v-application .primary--text[data-v-95c72c18]{color:var(--green-700)!important;caret-color:var(--green-700)!important}.footer-upon[data-v-95c72c18]{display:grid;grid-template-columns:repeat(2,1fr)}@media screen and (max-width:768px){.footer-upon[data-v-95c72c18]{grid-template-columns:repeat(1,1fr)}}
.v-application .v-input .v-messages[data-v-fc2a25e0],.v-application .v-input .v-text-field__details[data-v-fc2a25e0]{min-height:0}.v-application .v-list-item--active[data-v-fc2a25e0]:after,.v-application .v-list-item--active[data-v-fc2a25e0]:before,.v-application .v-list-item[data-v-fc2a25e0]:after,.v-application .v-list-item[data-v-fc2a25e0]:before,.v-application .v-ripple__container[data-v-fc2a25e0]{display:none}.v-application .primary--text[data-v-fc2a25e0]{color:var(--green-700)!important;caret-color:var(--green-700)!important}.push-social-media[data-v-fc2a25e0]{display:flex;flex-direction:column;align-items:center;justify-content:center;padding:5.7rem 20%;position:relative}
.v-application .v-input .v-messages[data-v-2a2ccbc8],.v-application .v-input .v-text-field__details[data-v-2a2ccbc8]{min-height:0}.v-application .v-list-item--active[data-v-2a2ccbc8]:after,.v-application .v-list-item--active[data-v-2a2ccbc8]:before,.v-application .v-list-item[data-v-2a2ccbc8]:after,.v-application .v-list-item[data-v-2a2ccbc8]:before,.v-application .v-ripple__container[data-v-2a2ccbc8]{display:none}.v-application .primary--text[data-v-2a2ccbc8]{color:var(--green-700)!important;caret-color:var(--green-700)!important}.push-footer-upon-container[data-v-2a2ccbc8]{display:flex;flex-direction:column;align-items:center;justify-content:center;padding:5.7rem 20%;position:relative}@media screen and (max-width:768px){.push-footer-upon-container[data-v-2a2ccbc8]{padding:4rem 1rem}}.push-footer-upon-container>.si-image.background[data-v-2a2ccbc8]{position:absolute;top:0;right:0;bottom:0;left:0}.push-footer-upon-container>.content[data-v-2a2ccbc8]{display:flex;flex-direction:column;align-items:flex-start;position:relative}.push-footer-upon-container>.content .si-title[data-v-2a2ccbc8]{margin-bottom:1.4rem;text-transform:none}.push-footer-upon-container .si-logo[data-v-2a2ccbc8]{position:absolute;right:0;top:0;height:100%;width:auto;z-index:0}.push-footer-upon-container .si-logo[data-v-2a2ccbc8]  img{width:auto;max-width:unset}
.v-application .v-input .v-messages,.v-application .v-input .v-text-field__details{min-height:0}.v-application .v-list-item--active:after,.v-application .v-list-item--active:before,.v-application .v-list-item:after,.v-application .v-list-item:before,.v-application .v-ripple__container{display:none}.v-application .primary--text{color:var(--green-700)!important;caret-color:var(--green-700)!important}.si-title{text-transform:uppercase}.si-title.center{text-align:center}h1.si-title,h1.si-title span{font-size:2.5rem;line-height:2.65rem}@media screen and (max-width:768px){h1.si-title,h1.si-title span{font-size:1.75rem;line-height:1.75rem;font-size:2rem;line-height:2.2rem}}h2.si-title{font-size:1.9rem;line-height:2rem;font-weight:800}h3.si-title{font-size:1.6rem;line-height:2rem;font-weight:400}h4.si-title{font-size:1.2rem;line-height:1.45rem;font-weight:700}
.v-application .v-input .v-messages[data-v-527b8913],.v-application .v-input .v-text-field__details[data-v-527b8913]{min-height:0}.v-application .v-list-item--active[data-v-527b8913]:after,.v-application .v-list-item--active[data-v-527b8913]:before,.v-application .v-list-item[data-v-527b8913]:after,.v-application .v-list-item[data-v-527b8913]:before,.v-application .v-ripple__container[data-v-527b8913]{display:none}.v-application .primary--text[data-v-527b8913]{color:var(--green-700)!important;caret-color:var(--green-700)!important}.push-newsletter[data-v-527b8913]{display:flex;flex-direction:column;align-items:center;justify-content:center;background-color:var(--white-800);padding:5.7rem 20%;position:relative}@media screen and (max-width:768px){.push-newsletter[data-v-527b8913]{padding:2rem 1rem}}.push-newsletter .push-newsletter-container[data-v-527b8913]{display:flex;flex-direction:column;align-items:flex-start;position:relative}.push-newsletter .push-newsletter-container .si-title[data-v-527b8913]{margin-bottom:2.4rem}.push-newsletter .si-logo[data-v-527b8913]{position:absolute;right:0;top:0;height:100%;width:auto;z-index:0}.push-newsletter .si-logo[data-v-527b8913]  img{width:auto;max-width:unset}
.v-application .v-input .v-messages[data-v-6cb76070],.v-application .v-input .v-text-field__details[data-v-6cb76070]{min-height:0}.v-application .v-list-item--active[data-v-6cb76070]:after,.v-application .v-list-item--active[data-v-6cb76070]:before,.v-application .v-list-item[data-v-6cb76070]:after,.v-application .v-list-item[data-v-6cb76070]:before,.v-application .v-ripple__container[data-v-6cb76070]{display:none}.v-application .primary--text[data-v-6cb76070]{color:var(--green-700)!important;caret-color:var(--green-700)!important}.menu-footer[data-v-6cb76070]{display:flex;align-items:center;justify-content:flex-end;min-height:100%;flex:1}.menu-footer .menu-footer-item[data-v-6cb76070]{margin-left:2rem}@media screen and (max-width:1080px){.menu-footer[data-v-6cb76070]{max-width:80%;justify-content:center;flex-wrap:wrap;padding:1.5rem;margin:1.5rem 0 0;border-top:1px solid var(--green-700)}.menu-footer .menu-footer-item[data-v-6cb76070]{margin:0 .4rem}}
.v-application .v-input .v-messages[data-v-1ded1dd3],.v-application .v-input .v-text-field__details[data-v-1ded1dd3]{min-height:0}.v-application .v-list-item--active[data-v-1ded1dd3]:after,.v-application .v-list-item--active[data-v-1ded1dd3]:before,.v-application .v-list-item[data-v-1ded1dd3]:after,.v-application .v-list-item[data-v-1ded1dd3]:before,.v-application .v-ripple__container[data-v-1ded1dd3]{display:none}.v-application .primary--text[data-v-1ded1dd3]{color:var(--green-700)!important;caret-color:var(--green-700)!important}.menu-footer-item[data-v-1ded1dd3]{display:flex;position:relative;text-align:center;font-size:.7rem;line-height:.9rem;color:var(--white-100);padding:.5rem 0}.menu-footer-item[data-v-1ded1dd3]:after{content:"";display:flex;position:absolute;bottom:.1rem;width:0;left:50%;transform:translateX(-50%);opacity:0;height:.1rem;background:var(--white-100);transition:all .3s var(--cubicBezier)}.menu-footer-item[data-v-1ded1dd3]:hover:after{width:80%;opacity:1}.menu-footer-item.nuxt-link-active[data-v-1ded1dd3]:after{width:100%;opacity:1}</style>
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                        </a></div> <!----></div></section> <section id="mega-menu" style="display:none;" data-v-5142b2a2 data-v-5142b2a2 data-v-e827f620><div class="mega-menu-container" data-v-5142b2a2 data-v-5142b2a2><div class="mega-menu" style="display:none;" data-v-5142b2a2><!----></div><div class="mega-menu" style="display:none;" data-v-5142b2a2><div class="mega-menu-container" data-v-2843b477 data-v-5142b2a2><div class="mega-menu-item-recap" data-v-0a49861d data-v-2843b477><div class="mega-menu-item-recap-container" data-v-0a49861d><div lazy-background="/_ipx/f_webp,preload_true/https://bo.valhor.fr/wp-content/uploads/2022/08/moal-mickael_1-e1660299054353-768x576.jpg.webp" class="si-image background" style="background-size:cover;background-image:url(https://bo.valhor.fr/wp-content/uploads/2022/08/moal-mickael_1-e1660299054353-768x576.jpg.webp);" data-v-27b0a58c data-v-0a49861d><!----> </div> <div class="container" data-v-0a49861d><p class="recap-title" data-v-0a49861d>Nous connaître</p> <p class="excerpt" data-v-0a49861d>
                VALHOR est une Interprofession qui rassemble et représente toutes les forces du végétal, de l’amont à l’aval de la filière horticole.
            </p> <a href="/nous-connaitre" class="si-link red-200 btn" data-v-0561ba79 data-v-0a49861d><!----> <span class="si-link-title" data-v-0561ba79>En savoir plus</span> </a></div></div></div> <div class="mega-menu-items" data-v-73a64cd0 data-v-2843b477><div class="mega-menu-items-container" data-v-73a64cd0><div class="mega-menu-items-list is-main" data-v-6663a384 data-v-73a64cd0><ul data-v-6663a384><li data-v-6663a384><a href="/nous-connaitre/interprofession-valhor" class="si-link white-100 link" data-v-0561ba79 data-v-6663a384><!----> <span class="si-link-title" data-v-0561ba79>L’interprofession</span> </a> <div class="mega-menu-items-list" data-v-6663a384 data-v-6663a384><ul data-v-6663a384><li data-v-6663a384><a href="/nous-connaitre/interprofession-valhor/rapport-activite-annuel-valhor" class="si-link white-100 link" data-v-0561ba79 data-v-6663a384><!----> <span class="si-link-title" data-v-0561ba79>Rapport activité annuel</span> </a> <!----></li></ul></div></li><li data-v-6663a384><a href="/nous-connaitre/la-cotisation-valhor" class="si-link white-100 link" data-v-0561ba79 data-v-6663a384><!----> <span class="si-link-title" data-v-0561ba79>La cotisation VALHOR</span> </a> <div class="mega-menu-items-list" data-v-6663a384 data-v-6663a384><ul data-v-6663a384><li data-v-6663a384><a href="/nous-connaitre/la-cotisation-valhor/nos-baremes-de-cotisations" class="si-link white-100 link" data-v-0561ba79 data-v-6663a384><!----> <span class="si-link-title" data-v-0561ba79>Nos barèmes de cotisations</span> </a> <!----></li><li data-v-6663a384><a href="/nous-connaitre/la-cotisation-valhor/faq" class="si-link white-100 link" data-v-0561ba79 data-v-6663a384><!----> <span class="si-link-title" data-v-0561ba79>FAQ – Foire aux Questions sur la cotisation VALHOR</span> </a> <!----></li></ul></div></li><li data-v-6663a384><a href="/nous-connaitre/la-filiere-en-chiffres" class="si-link white-100 link" data-v-0561ba79 data-v-6663a384><!----> <span class="si-link-title" data-v-0561ba79>Chiffres de la filière horticulture, fleuristerie et paysage</span> </a> <div class="mega-menu-items-list" data-v-6663a384 data-v-6663a384><ul data-v-6663a384><li data-v-6663a384><a href="/nous-connaitre/la-filiere-en-chiffres/production-horticole" class="si-link white-100 link" data-v-0561ba79 data-v-6663a384><!----> <span class="si-link-title" data-v-0561ba79>Chiffres de la filière production horticole</span> </a> <!----></li><li data-v-6663a384><a href="/nous-connaitre/la-filiere-en-chiffres/commerce" class="si-link white-100 link" data-v-0561ba79 data-v-6663a384><!----> <span class="si-link-title" data-v-0561ba79>Chiffres de la filière commerce et distribution horticole</span> </a> <!----></li><li data-v-6663a384><a href="/nous-connaitre/la-filiere-en-chiffres/paysage" class="si-link white-100 link" data-v-0561ba79 data-v-6663a384><!----> <span class="si-link-title" data-v-0561ba79>Chiffres de la filière paysage</span> </a> <!----></li></ul></div></li></ul></div><div class="mega-menu-items-list is-main" data-v-6663a384 data-v-73a64cd0><ul data-v-6663a384><li data-v-6663a384><a href="/nous-connaitre/nos-missions" class="si-link white-100 link" data-v-0561ba79 data-v-6663a384><!----> <span class="si-link-title" data-v-0561ba79>Développer le marché du végétal et missions</span> </a> <!----></li><li data-v-6663a384><a href="/nous-connaitre/nos-partenaires" class="si-link white-100 link" data-v-0561ba79 data-v-6663a384><!----> <span class="si-link-title" data-v-0561ba79>Nos partenaires</span> </a> <!----></li><li data-v-6663a384><a href="/nous-connaitre/le-cadre-reglementaire" class="si-link white-100 link" data-v-0561ba79 data-v-6663a384><!----> <span class="si-link-title" data-v-0561ba79>Le cadre réglementaire</span> </a> <div class="mega-menu-items-list" data-v-6663a384 data-v-6663a384><ul data-v-6663a384><li data-v-6663a384><a href="/nous-connaitre/le-cadre-reglementaire/signature-accord-interprofessionnel-triennal-24-27" class="si-link white-100 link" data-v-0561ba79 data-v-6663a384><!----> <span class="si-link-title" data-v-0561ba79>Signature de l’accord interprofessionnel triennal 2024-2027</span> </a> <!----></li></ul></div></li><li data-v-6663a384><a href="/nous-connaitre/nos-faq" class="si-link white-100 link" data-v-0561ba79 data-v-6663a384><!----> <span class="si-link-title" data-v-0561ba79>Retrouvez nos FAQ – Foire aux Questions</span> </a> <!----></li></ul></div></div></div> <div class="mega-menu-quick-access" data-v-e0c7b6f6 data-v-2843b477><div class="mega-menu-quick-access-container" data-v-e0c7b6f6><div class="background" data-v-e0c7b6f6></div> <div class="content" data-v-e0c7b6f6><p data-v-e0c7b6f6>
                Accès rapides
            </p> <ul data-v-e0c7b6f6><li class="mega-menu-quick-access-item" data-v-47d13a62 data-v-e0c7b6f6><a href="/nous-connaitre/la-cotisation-valhor/faq" class="si-link white-100" data-v-0561ba79 data-v-47d13a62><!----> <!----> <div class="img-container" data-v-47d13a62><div lazy-background="/_ipx/f_webp,preload_true/https://bo.valhor.fr/wp-content/uploads/2022/05/lavande-1-768x511.jpeg.webp" class="si-image background" style="background-size:cover;background-image:url(https://bo.valhor.fr/wp-content/uploads/2022/05/lavande-1-768x511.jpeg.webp);" data-v-27b0a58c data-v-47d13a62><!----> </div></div> <p data-v-47d13a62>FAQ – Foire aux Questions sur la cotisation VALHOR</p></a></li><li class="mega-menu-quick-access-item" data-v-47d13a62 data-v-e0c7b6f6><a href="/nous-connaitre/interprofession-valhor/rapport-activite-annuel-valhor" class="si-link white-100" data-v-0561ba79 data-v-47d13a62><!----> <!----> <div class="img-container" data-v-47d13a62><div lazy-background="/_ipx/f_webp,preload_true/https://bo.valhor.fr/wp-content/uploads/2025/10/val_rapport_activite_2025_4-768x1063.jpeg.webp" class="si-image background" style="background-size:cover;background-image:url(https://bo.valhor.fr/wp-content/uploads/2025/10/val_rapport_activite_2025_4-768x1063.jpeg.webp);" data-v-27b0a58c data-v-47d13a62><!----> </div></div> <p data-v-47d13a62>Rapport d’activité annuel VALHOR</p></a></li></ul></div></div></div></div> <button class="close si-icon icon-016" data-v-67740175 data-v-5142b2a2></button></div><div class="mega-menu" style="display:none;" data-v-5142b2a2><div class="mega-menu-container" data-v-2843b477 data-v-5142b2a2><div class="mega-menu-item-recap" data-v-0a49861d data-v-2843b477><div class="mega-menu-item-recap-container" data-v-0a49861d><div lazy-background="/_ipx/f_webp,preload_true/https://bo.valhor.fr/wp-content/uploads/2022/05/telechargement-35-e1653927342779-768x491.png.webp" class="si-image background" style="background-size:cover;background-image:url(https://bo.valhor.fr/wp-content/uploads/2022/05/telechargement-35-e1653927342779-768x491.png.webp);" data-v-27b0a58c data-v-0a49861d><!----> </div> <div class="container" data-v-0a49861d><p class="recap-title" data-v-0a49861d>Promouvoir le végétal et les professionnels</p> <p class="excerpt" data-v-0a49861d>
                Pour développer l’activité de la filière horticole, répondre aux attentes sociétales et environnementales des Français tout en valorisant l’offre en arbres, fleurs et plantes d’ornement.
            </p> <a href="/promouvoir-le-vegetal-et-les-professionnels" class="si-link red-200 btn" data-v-0561ba79 data-v-0a49861d><!----> <span class="si-link-title" data-v-0561ba79>En savoir plus</span> </a></div></div></div> <div class="mega-menu-items" data-v-73a64cd0 data-v-2843b477><div class="mega-menu-items-container" data-v-73a64cd0><div class="mega-menu-items-list is-main" data-v-6663a384 data-v-73a64cd0><ul data-v-6663a384><li data-v-6663a384><a href="/promouvoir-le-vegetal-et-les-professionnels/nos-campagnes-de-communication-grand-public" class="si-link white-100 link" data-v-0561ba79 data-v-6663a384><!----> <span class="si-link-title" data-v-0561ba79>Campagnes de communication et promotion des professionnels du végétal</span> </a> <div class="mega-menu-items-list" data-v-6663a384 data-v-6663a384><ul data-v-6663a384><li data-v-6663a384><a href="/promouvoir-le-vegetal-et-les-professionnels/nos-campagnes-de-communication-grand-public/campagne-de-communication-le-vegetal-cest-la-vie" class="si-link white-100 link" data-v-0561ba79 data-v-6663a384><!----> <span class="si-link-title" data-v-0561ba79>Le Végétal, c’est la vie ! : nouvelle identité visuelle et campagne auprès du Grand Public</span> </a> <!----></li><li data-v-6663a384><a href="/promouvoir-le-vegetal-et-les-professionnels/nos-campagnes-de-communication-grand-public/semaine-du-jardinage-pour-les-ecoles" class="si-link white-100 link" data-v-0561ba79 data-v-6663a384><!----> <span class="si-link-title" data-v-0561ba79>Semaine du jardinage pour les écoles</span> </a> <!----></li><li data-v-6663a384><a href="/promouvoir-le-vegetal-et-les-professionnels/nos-campagnes-de-communication-grand-public/semaine-des-fleurs-pour-les-abeilles" class="si-link white-100 link" data-v-0561ba79 data-v-6663a384><!----> <span class="si-link-title" data-v-0561ba79>Semaine des Fleurs pour les Abeilles</span> </a> <!----></li><li data-v-6663a384><a href="/promouvoir-le-vegetal-et-les-professionnels/nos-campagnes-de-communication-grand-public/manifeste-territoires-durables-de-valhor" class="si-link white-100 link" data-v-0561ba79 data-v-6663a384><!----> <span class="si-link-title" data-v-0561ba79>Manifeste « Territoires Durables » de VALHOR</span> </a> <!----></li><li data-v-6663a384><a href="/promouvoir-le-vegetal-et-les-professionnels/nos-campagnes-de-communication-grand-public/sapin-de-noel" class="si-link white-100 link" data-v-0561ba79 data-v-6663a384><!----> <span class="si-link-title" data-v-0561ba79>Opération annuelle Sapin de Noël naturel</span> </a> <!----></li><li data-v-6663a384><a href="/promouvoir-le-vegetal-et-les-professionnels/nos-campagnes-de-communication-grand-public/mission-vegetal" class="si-link white-100 link" data-v-0561ba79 data-v-6663a384><!----> <span class="si-link-title" data-v-0561ba79>Mission Végétal : parrainage du programme court</span> </a> <!----></li><li data-v-6663a384><a href="/promouvoir-le-vegetal-et-les-professionnels/nos-campagnes-de-communication-grand-public/parole-de-fleurs" class="si-link white-100 link" data-v-0561ba79 data-v-6663a384><!----> <span class="si-link-title" data-v-0561ba79>Parole de Fleurs : promouvoir les plantes</span> </a> <!----></li></ul></div></li><li data-v-6663a384><a href="/promouvoir-le-vegetal-et-les-professionnels/nos-evenements-professionnels" class="si-link white-100 link" data-v-0561ba79 data-v-6663a384><!----> <span class="si-link-title" data-v-0561ba79>Les évènements et salons des professionnels du végétal</span> </a> <div class="mega-menu-items-list" data-v-6663a384 data-v-6663a384><ul data-v-6663a384><li data-v-6663a384><a href="/promouvoir-le-vegetal-et-les-professionnels/nos-evenements-professionnels/salon-du-vegetal" class="si-link white-100 link" data-v-0561ba79 data-v-6663a384><!----> <span class="si-link-title" data-v-0561ba79>Salon du Végétal : salon de la filière horticole</span> </a> <!----></li><li data-v-6663a384><a href="/promouvoir-le-vegetal-et-les-professionnels/nos-evenements-professionnels/paysalia" class="si-link white-100 link" data-v-0561ba79 data-v-6663a384><!----> <span class="si-link-title" data-v-0561ba79>Paysalia : salon des professionnels du paysage</span> </a> <!----></li><li data-v-6663a384><a href="/promouvoir-le-vegetal-et-les-professionnels/nos-evenements-professionnels/congres-des-maires-dintercommunalite" class="si-link white-100 link" data-v-0561ba79 data-v-6663a384><!----> <span class="si-link-title" data-v-0561ba79>Congrès des Maires d’intercommunalité</span> </a> <!----></li><li data-v-6663a384><a href="/promouvoir-le-vegetal-et-les-professionnels/nos-evenements-professionnels/salon-hexpo" class="si-link white-100 link" data-v-0561ba79 data-v-6663a384><!----> <span class="si-link-title" data-v-0561ba79>Salon H’Expo</span> </a> <!----></li><li data-v-6663a384><a href="/promouvoir-le-vegetal-et-les-professionnels/nos-evenements-professionnels/salon-ipm-essen" class="si-link white-100 link" data-v-0561ba79 data-v-6663a384><!----> <span class="si-link-title" data-v-0561ba79>IPM Essen : 1er salon européen horticole</span> </a> <!----></li><li data-v-6663a384><a href="/promouvoir-le-vegetal-et-les-professionnels/nos-evenements-professionnels/florevent" class="si-link white-100 link" data-v-0561ba79 data-v-6663a384><!----> <span class="si-link-title" data-v-0561ba79>FlorEvent : le salon des tendances florales</span> </a> <!----></li><li data-v-6663a384><a href="/promouvoir-le-vegetal-et-les-professionnels/nos-evenements-professionnels/novafleur" class="si-link white-100 link" data-v-0561ba79 data-v-6663a384><!----> <span class="si-link-title" data-v-0561ba79>Novafleur : le salon de la filière fleurs</span> </a> <!----></li><li data-v-6663a384><a href="/promouvoir-le-vegetal-et-les-professionnels/nos-evenements-professionnels/le-prix-saint-fiacre-ajjh" class="si-link white-100 link" data-v-0561ba79 data-v-6663a384><!----> <span class="si-link-title" data-v-0561ba79>Le prix Saint Fiacre de l’AJJH</span> </a> <!----></li></ul></div></li><li data-v-6663a384><a href="/developper-votre-activite/vegetaliser-les-territoires-pour-une-cite-verte" class="si-link white-100 link" data-v-0561ba79 data-v-6663a384><!----> <span class="si-link-title" data-v-0561ba79>Végétaliser les territoires pour une Cité Verte</span> </a> <div class="mega-menu-items-list" data-v-6663a384 data-v-6663a384><ul data-v-6663a384><li data-v-6663a384><a href="/developper-votre-activite/vegetaliser-les-territoires-pour-une-cite-verte/villes-et-villages-fleuris" class="si-link white-100 link" data-v-0561ba79 data-v-6663a384><!----> <span class="si-link-title" data-v-0561ba79>Villes et villages fleuris</span> </a> <!----></li><li data-v-6663a384><a href="/developper-votre-activite/vegetaliser-les-territoires-pour-une-cite-verte/gemapi" class="si-link white-100 link" data-v-0561ba79 data-v-6663a384><!----> <span class="si-link-title" data-v-0561ba79>La compétence GEMAPI et la filière paysage </span> </a> <!----></li><li data-v-6663a384><a href="/developper-votre-activite/vegetaliser-les-territoires-pour-une-cite-verte/bonnes-pratiques-de-la-commande-publique" class="si-link white-100 link" data-v-0561ba79 data-v-6663a384><!----> <span class="si-link-title" data-v-0561ba79>Bonnes pratiques de la commande publique  </span> </a> <!----></li></ul></div></li></ul></div><div class="mega-menu-items-list is-main" data-v-6663a384 data-v-73a64cd0><ul data-v-6663a384><li data-v-6663a384><a href="/promouvoir-le-vegetal-et-les-professionnels/nos-evenements-grand-public" class="si-link white-100 link" data-v-0561ba79 data-v-6663a384><!----> <span class="si-link-title" data-v-0561ba79>Nos événements grand public</span> </a> <div class="mega-menu-items-list" data-v-6663a384 data-v-6663a384><ul data-v-6663a384><li data-v-6663a384><a href="/promouvoir-le-vegetal-et-les-professionnels/nos-evenements-grand-public/rendez-vous-aux-jardins" class="si-link white-100 link" data-v-0561ba79 data-v-6663a384><!----> <span class="si-link-title" data-v-0561ba79>Rendez-vous aux jardins</span> </a> <!----></li><li data-v-6663a384><a href="/promouvoir-le-vegetal-et-les-professionnels/nos-evenements-grand-public/jardins-jardin" class="si-link white-100 link" data-v-0561ba79 data-v-6663a384><!----> <span class="si-link-title" data-v-0561ba79>Jardins, Jardin : l’évènement jardin à Paris</span> </a> <!----></li><li data-v-6663a384><a href="/promouvoir-le-vegetal-et-les-professionnels/nos-evenements-grand-public/salon-international-de-lagriculture-de-paris" class="si-link white-100 link" data-v-0561ba79 data-v-6663a384><!----> <span class="si-link-title" data-v-0561ba79>Salon international de l’agriculture de Paris</span> </a> <!----></li></ul></div></li><li data-v-6663a384><a href="/promouvoir-le-vegetal-et-les-professionnels/valoriser-les-metiers" class="si-link white-100 link" data-v-0561ba79 data-v-6663a384><!----> <span class="si-link-title" data-v-0561ba79>Valoriser les métiers</span> </a> <div class="mega-menu-items-list" data-v-6663a384 data-v-6663a384><ul data-v-6663a384><li data-v-6663a384><a href="/promouvoir-le-vegetal-et-les-professionnels/valoriser-les-metiers/les-victoires-du-paysage" class="si-link white-100 link" data-v-0561ba79 data-v-6663a384><!----> <span class="si-link-title" data-v-0561ba79>Les Victoires du Paysage</span> </a> <!----></li><li data-v-6663a384><a href="/promouvoir-le-vegetal-et-les-professionnels/valoriser-les-metiers/concours-national-de-reconnaissance-des-vegetaux" class="si-link white-100 link" data-v-0561ba79 data-v-6663a384><!----> <span class="si-link-title" data-v-0561ba79>Concours national de Reconnaissance des Végétaux</span> </a> <!----></li><li 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<!----></li></ul></div></li></ul></div></div></div> <div class="mega-menu-quick-access" data-v-e0c7b6f6 data-v-2843b477><div class="mega-menu-quick-access-container" data-v-e0c7b6f6><div class="background" data-v-e0c7b6f6></div> <div class="content" data-v-e0c7b6f6><p data-v-e0c7b6f6>
                Accès rapides
            </p> <ul data-v-e0c7b6f6><li class="mega-menu-quick-access-item" data-v-47d13a62 data-v-e0c7b6f6><a href="/actualites/faq-reglementation-sur-les-pee" class="si-link white-100" data-v-0561ba79 data-v-47d13a62><!----> <!----> <div class="img-container" data-v-47d13a62><div lazy-background="/_ipx/f_webp,preload_true/https://bo.valhor.fr/wp-content/uploads/2025/06/guaria-article-pee-768x512.jpg.webp" class="si-image background" style="background-size:cover;background-image:url(https://bo.valhor.fr/wp-content/uploads/2025/06/guaria-article-pee-768x512.jpg.webp);" data-v-27b0a58c data-v-47d13a62><!----> </div></div> <p data-v-47d13a62>FAQ – Réglementation sur les plantes exotiques envahissantes</p></a></li><li class="mega-menu-quick-access-item" data-v-47d13a62 data-v-e0c7b6f6><a href="/developper-votre-activite/enjeux-societaux-et-environnementaux/gestion-du-plastique-dans-la-filiere" class="si-link white-100" data-v-0561ba79 data-v-47d13a62><!----> <!----> <div class="img-container" data-v-47d13a62><div lazy-background="/_ipx/f_webp,preload_true/https://bo.valhor.fr/wp-content/uploads/2022/06/img_5653-768x1152.jpg.webp" class="si-image background" style="background-size:cover;background-image:url(https://bo.valhor.fr/wp-content/uploads/2022/06/img_5653-768x1152.jpg.webp);" data-v-27b0a58c data-v-47d13a62><!----> </div></div> <p data-v-47d13a62>Gestion du plastique dans la filière</p></a></li><li class="mega-menu-quick-access-item" data-v-47d13a62 data-v-e0c7b6f6><a href="/nous-connaitre/nos-faq" class="si-link white-100" data-v-0561ba79 data-v-47d13a62><!----> <!----> <div class="img-container" data-v-47d13a62><div lazy-background="/_ipx/f_webp,preload_true/https://bo.valhor.fr/wp-content/uploads/2024/06/pexels-andy-lee-222330306-14867771-e1719996885886-768x585.jpg.webp" class="si-image background" style="background-size:cover;background-image:url(https://bo.valhor.fr/wp-content/uploads/2024/06/pexels-andy-lee-222330306-14867771-e1719996885886-768x585.jpg.webp);" data-v-27b0a58c data-v-47d13a62><!----> </div></div> <p data-v-47d13a62>Retrouvez nos FAQ – Foire aux Questions</p></a></li></ul></div></div></div></div> <button class="close si-icon icon-016" data-v-67740175 data-v-5142b2a2></button></div><div class="mega-menu" style="display:none;" data-v-5142b2a2><div class="mega-menu-container" data-v-2843b477 data-v-5142b2a2><div class="mega-menu-item-recap" data-v-0a49861d data-v-2843b477><div class="mega-menu-item-recap-container" data-v-0a49861d><div lazy-background="/_ipx/f_webp,preload_true/https://bo.valhor.fr/wp-content/uploads/2022/06/pexels-tima-miroshnichenko-6508571-768x512.jpg.webp" class="si-image background" style="background-size:cover;background-image:url(https://bo.valhor.fr/wp-content/uploads/2022/06/pexels-tima-miroshnichenko-6508571-768x512.jpg.webp);" data-v-27b0a58c data-v-0a49861d><!----> </div> <div class="container" data-v-0a49861d><p class="recap-title" data-v-0a49861d>Chiffres et prospective de la filière</p> <p class="excerpt" data-v-0a49861d>
                L’interprofession VALHOR met à disposition des professionnels de la filière des chiffres sur le marché du végétal et des éléments de prospective pour adopter une stratégie marketing adaptée.
            </p> <a href="/chiffres-et-prospective" class="si-link red-200 btn" data-v-0561ba79 data-v-0a49861d><!----> <span class="si-link-title" data-v-0561ba79>En savoir plus</span> </a></div></div></div> <div class="mega-menu-items" data-v-73a64cd0 data-v-2843b477><div class="mega-menu-items-container" data-v-73a64cd0><div class="mega-menu-items-list is-main" data-v-6663a384 data-v-73a64cd0><ul data-v-6663a384><li data-v-6663a384><a href="/chiffres-et-prospective/le-marche-du-vegetal" class="si-link white-100 link" data-v-0561ba79 data-v-6663a384><!----> <span class="si-link-title" data-v-0561ba79>Marché du végétal : chiffres-clés et études</span> </a> <div class="mega-menu-items-list" data-v-6663a384 data-v-6663a384><ul data-v-6663a384><li data-v-6663a384><a href="/chiffres-et-prospective/le-marche-du-vegetal/chiffres-de-la-production-horticole-selon-le-type-de-plantes" class="si-link white-100 link" data-v-0561ba79 data-v-6663a384><!----> <span class="si-link-title" data-v-0561ba79>Chiffres de la production horticole selon le type de plantes</span> </a> <!----></li><li data-v-6663a384><a href="/chiffres-et-prospective/le-marche-du-vegetal/activites-economiques-de-la-filiere-horticole" class="si-link white-100 link" data-v-0561ba79 data-v-6663a384><!----> <span class="si-link-title" data-v-0561ba79>Activités économiques de la filière du végétal</span> </a> <!----></li><li data-v-6663a384><a href="/chiffres-et-prospective/le-marche-du-vegetal/conjoncture" class="si-link white-100 link" data-v-0561ba79 data-v-6663a384><!----> <span class="si-link-title" data-v-0561ba79>Conjoncture et avenir du marché du végétal</span> </a> <!----></li><li data-v-6663a384><a href="/chiffres-et-prospective/le-marche-du-vegetal/prospective" class="si-link white-100 link" data-v-0561ba79 data-v-6663a384><!----> <span class="si-link-title" data-v-0561ba79>Prospective</span> </a> <!----></li></ul></div></li></ul></div><div class="mega-menu-items-list is-main" data-v-6663a384 data-v-73a64cd0><ul data-v-6663a384><li data-v-6663a384><a href="/chiffres-et-prospective/comportements-dachat-et-usages" class="si-link white-100 link" data-v-0561ba79 data-v-6663a384><!----> <span class="si-link-title" data-v-0561ba79>Comportements d’achat et usages</span> </a> <div class="mega-menu-items-list" data-v-6663a384 data-v-6663a384><ul data-v-6663a384><li data-v-6663a384><a href="/chiffres-et-prospective/comportements-dachat-et-usages/opinions-des-francais-sur-le-vegetal" class="si-link white-100 link" data-v-0561ba79 data-v-6663a384><!----> <span class="si-link-title" data-v-0561ba79>Opinions des Français sur le végétal</span> </a> <!----></li><li data-v-6663a384><a href="/chiffres-et-prospective/comportements-dachat-et-usages/evolution-des-achats-des-particuliers" class="si-link white-100 link" data-v-0561ba79 data-v-6663a384><!----> <span class="si-link-title" data-v-0561ba79>Achats de végétaux et d'aménagement paysager des Français</span> </a> <!----></li></ul></div></li><li data-v-6663a384><a href="/chiffres-et-prospective/contribuer-a-la-reflexion-scientifique" class="si-link white-100 link" data-v-0561ba79 data-v-6663a384><!----> <span class="si-link-title" data-v-0561ba79>Contribuer à la réflexion scientifique : colloques et congrès</span> </a> <div class="mega-menu-items-list" data-v-6663a384 data-v-6663a384><ul data-v-6663a384><li data-v-6663a384><a href="/chiffres-et-prospective/contribuer-a-la-reflexion-scientifique/colloques-scientifiques-de-la-snhf" class="si-link white-100 link" data-v-0561ba79 data-v-6663a384><!----> <span class="si-link-title" data-v-0561ba79>Colloques scientifiques de la SNHF </span> </a> <!----></li><li data-v-6663a384><a href="/chiffres-et-prospective/contribuer-a-la-reflexion-scientifique/les-autres-colloques-soutenus-par-linterprofession" class="si-link white-100 link" data-v-0561ba79 data-v-6663a384><!----> <span class="si-link-title" data-v-0561ba79>Les autres colloques soutenus par l’Interprofession</span> </a> <!----></li></ul></div></li></ul></div></div></div> <!----></div> <button class="close si-icon icon-016" data-v-67740175 data-v-5142b2a2></button></div></div></section></header> <main id="tpl-news" data-v-576b4b25 data-v-5b79b83e><section class="carousel-news-v2 hero-news" data-v-0a05da03 data-v-45dc018c data-v-0f6962d9><div class="si-wrapper w-news" style="flex-direction:column;align-items:flex-start;justify-content:flex-start;overflow:hidden;padding-left:0px;padding-right:0px;" data-v-8eac918e data-v-45dc018c><ol class="breadcrumb" data-v-fc9d3dd0 data-v-0f6962d9><li data-v-fc9d3dd0><a href="/" class="nuxt-link-active si-link white-100 has-icon" data-v-0561ba79 data-v-fc9d3dd0><span class="si-icon icon-009" data-v-67740175 data-v-0561ba79></span> <!----> <span itemprop="name" class="name" data-v-fc9d3dd0>Accueil</span></a></li><li data-v-fc9d3dd0><a href="/actualites/" class="si-link white-100 has-icon" data-v-0561ba79 data-v-fc9d3dd0><span class="si-icon icon-009" data-v-67740175 data-v-0561ba79></span> <!----> <span itemprop="name" class="name" data-v-fc9d3dd0>Actualités</span></a></li></ol> <div class="si-wys" data-v-b2e50b7a data-v-45dc018c><h1 class="si-title">ACTUALITÉS <strong>DE LA FILIÈRE</strong></h1>
<p>Retrouvez toutes nos actualités qui soutiennent le développement des activités des professionnels du végétal.</p>
</div> <div class="carousel-news-list si-swiper swiper" data-v-25701974 data-v-45dc018c><ul class="slides-wrapper swiper-wrapper" data-v-25701974><li class="swiper-slide card-news grid-card-news" data-v-7e451ee1 data-v-45dc018c><div class="card-news-image" data-v-7e451ee1><figure class="si-image" data-v-27b0a58c data-v-7e451ee1><img src="/_ipx/f_webp,q_80/https://bo.valhor.fr/wp-content/uploads/2026/06/vegetal-bloc-marque-2026-date-lieu-fr-768x611.png.webp" loading="lazy" data-v-27b0a58c> <!----> </figure> <div class="card-post-filter" data-v-7e451ee1></div> <span class="si-link white-100 si-badge" data-v-0561ba79 data-v-8b562eec data-v-7e451ee1><!----> <span class="si-link-title" data-v-0561ba79>Évènement</span> </span></div> <div class="card-news-container" data-v-7e451ee1><div class="inner" data-v-7e451ee1><span class="si-link white-100 si-badge" data-v-0561ba79 data-v-8b562eec data-v-7e451ee1><!----> <span class="si-link-title" data-v-0561ba79>Évènement</span> </span> <p class="card-news-date" data-v-7e451ee1>Publié le </p> <p class="card-news-title" data-v-7e451ee1>Le salon du Végétal 2026</p> <!----> <a href="/actualites/salon-du-vegetal" class="link-arrow si-link white-100 has-icon" data-v-0561ba79 data-v-38191a7a data-v-7e451ee1><span class="si-icon icon-007" data-v-67740175 data-v-0561ba79></span> <span class="si-link-title" data-v-0561ba79>Lire la suite</span> </a></div></div> <a href="/actualites/salon-du-vegetal" class="si-link white-100" data-v-0561ba79 data-v-7e451ee1></a></li><li class="swiper-slide card-news grid-card-news" data-v-7e451ee1 data-v-45dc018c><div class="card-news-image" data-v-7e451ee1><figure class="si-image" data-v-27b0a58c data-v-7e451ee1><img src="/_ipx/f_webp,q_80/https://bo.valhor.fr/wp-content/uploads/2026/06/img_0600-1-768x1024.jpeg.webp" loading="lazy" data-v-27b0a58c> <!----> </figure> <div class="card-post-filter" data-v-7e451ee1></div> <span class="si-link white-100 si-badge" data-v-0561ba79 data-v-8b562eec data-v-7e451ee1><!----> <span class="si-link-title" data-v-0561ba79>Évènement</span> </span></div> <div class="card-news-container" data-v-7e451ee1><div class="inner" data-v-7e451ee1><span class="si-link white-100 si-badge" data-v-0561ba79 data-v-8b562eec data-v-7e451ee1><!----> <span class="si-link-title" data-v-0561ba79>Évènement</span> </span> <p class="card-news-date" data-v-7e451ee1>Publié le </p> <p class="card-news-title" data-v-7e451ee1>Conférence attractivité des métiers du végétal le 27 mai 2026</p> <!----> <a href="/actualites/conference-attractivite-des-metiers-du-vegetal-le-27-mai-2026" class="link-arrow si-link white-100 has-icon" data-v-0561ba79 data-v-38191a7a data-v-7e451ee1><span class="si-icon icon-007" data-v-67740175 data-v-0561ba79></span> <span class="si-link-title" data-v-0561ba79>Lire la suite</span> </a></div></div> <a href="/actualites/conference-attractivite-des-metiers-du-vegetal-le-27-mai-2026" class="si-link white-100" data-v-0561ba79 data-v-7e451ee1></a></li><li class="swiper-slide card-news grid-card-news" data-v-7e451ee1 data-v-45dc018c><div class="card-news-image" data-v-7e451ee1><figure class="si-image" data-v-27b0a58c data-v-7e451ee1><img src="/_ipx/f_webp,q_80/https://bo.valhor.fr/wp-content/uploads/2026/05/essai-paillage-768x1028.jpg" loading="lazy" data-v-27b0a58c> <!----> </figure> <div class="card-post-filter" data-v-7e451ee1></div> <span class="si-link white-100 si-badge" data-v-0561ba79 data-v-8b562eec data-v-7e451ee1><!----> <span class="si-link-title" data-v-0561ba79>Santé du végétal</span> </span></div> <div class="card-news-container" data-v-7e451ee1><div class="inner" data-v-7e451ee1><span class="si-link white-100 si-badge" data-v-0561ba79 data-v-8b562eec data-v-7e451ee1><!----> <span class="si-link-title" data-v-0561ba79>Santé du végétal</span> </span> <p class="card-news-date" data-v-7e451ee1>Publié le </p> <p class="card-news-title" data-v-7e451ee1>Trans’Herbe et Trans’Thrips, deux projets PARSADA</p> <!----> <a href="/actualites/transherbe-et-transthrips-deux-projets-parsada" class="link-arrow si-link white-100 has-icon" data-v-0561ba79 data-v-38191a7a data-v-7e451ee1><span class="si-icon icon-007" data-v-67740175 data-v-0561ba79></span> <span class="si-link-title" data-v-0561ba79>Lire la suite</span> </a></div></div> <a href="/actualites/transherbe-et-transthrips-deux-projets-parsada" class="si-link white-100" data-v-0561ba79 data-v-7e451ee1></a></li><li class="swiper-slide card-news grid-card-news" data-v-7e451ee1 data-v-45dc018c><div class="card-news-image" data-v-7e451ee1><figure class="si-image" data-v-27b0a58c data-v-7e451ee1><img src="/_ipx/f_webp,q_80/https://bo.valhor.fr/wp-content/uploads/2026/05/visuel-article-astronaute-4-768x376.jpg.webp" loading="lazy" data-v-27b0a58c> <!----> </figure> <div class="card-post-filter" data-v-7e451ee1></div> <!----></div> <div class="card-news-container" data-v-7e451ee1><div class="inner" data-v-7e451ee1><!----> <p class="card-news-date" data-v-7e451ee1>Publié le </p> <p class="card-news-title" data-v-7e451ee1>Nouvelle campagne sociale soutenue par VALHOR en 2026</p> <!----> <a href="/actualites/nouvelle-campagne-sociale-soutenue-par-valhor-2026" class="link-arrow si-link white-100 has-icon" data-v-0561ba79 data-v-38191a7a data-v-7e451ee1><span class="si-icon icon-007" data-v-67740175 data-v-0561ba79></span> <span class="si-link-title" data-v-0561ba79>Lire la suite</span> </a></div></div> <a href="/actualites/nouvelle-campagne-sociale-soutenue-par-valhor-2026" class="si-link white-100" data-v-0561ba79 data-v-7e451ee1></a></li><li class="swiper-slide card-news grid-card-news" data-v-7e451ee1 data-v-45dc018c><div class="card-news-image" data-v-7e451ee1><figure class="si-image" data-v-27b0a58c data-v-7e451ee1><img src="/_ipx/f_webp,q_80/https://bo.valhor.fr/wp-content/uploads/2025/05/cnrv-na-credit-photo-alexandre-bourgois-4-768x504.jpg.webp" loading="lazy" data-v-27b0a58c> <!----> </figure> <div class="card-post-filter" data-v-7e451ee1></div> <span class="si-link white-100 si-badge" data-v-0561ba79 data-v-8b562eec data-v-7e451ee1><!----> <span class="si-link-title" data-v-0561ba79>Concours</span> </span></div> <div class="card-news-container" data-v-7e451ee1><div class="inner" data-v-7e451ee1><span class="si-link white-100 si-badge" data-v-0561ba79 data-v-8b562eec data-v-7e451ee1><!----> <span class="si-link-title" data-v-0561ba79>Concours</span> </span> <p class="card-news-date" data-v-7e451ee1>Publié le </p> <p class="card-news-title" data-v-7e451ee1>Concours régionaux de reconnaissance des végétaux : résultats du CNRV</p> <!----> <a href="/actualites/concours-regionaux-de-reconnaissance-des-vegetaux" class="link-arrow si-link white-100 has-icon" data-v-0561ba79 data-v-38191a7a data-v-7e451ee1><span class="si-icon icon-007" data-v-67740175 data-v-0561ba79></span> <span class="si-link-title" data-v-0561ba79>Lire la suite</span> </a></div></div> <a href="/actualites/concours-regionaux-de-reconnaissance-des-vegetaux" class="si-link white-100" data-v-0561ba79 data-v-7e451ee1></a></li><li class="swiper-slide card-news grid-card-news" data-v-7e451ee1 data-v-45dc018c><div class="card-news-image" data-v-7e451ee1><figure class="si-image" data-v-27b0a58c data-v-7e451ee1><img src="/_ipx/f_webp,q_80/https://bo.valhor.fr/wp-content/uploads/2026/03/artem-balashevsky-zhnykwjrmh4-unsplash-768x530.jpg.webp" loading="lazy" data-v-27b0a58c> <!----> </figure> <div class="card-post-filter" data-v-7e451ee1></div> <span class="si-link white-100 si-badge" data-v-0561ba79 data-v-8b562eec data-v-7e451ee1><!----> <span class="si-link-title" data-v-0561ba79>Logistique</span> </span></div> <div class="card-news-container" data-v-7e451ee1><div class="inner" data-v-7e451ee1><span class="si-link white-100 si-badge" data-v-0561ba79 data-v-8b562eec data-v-7e451ee1><!----> <span class="si-link-title" data-v-0561ba79>Logistique</span> </span> <p class="card-news-date" data-v-7e451ee1>Publié le </p> <p class="card-news-title" data-v-7e451ee1>Nouveau module logistique sur l'espace Pro VALHOR</p> <!----> <a href="/actualites/nouveau-module-logistique-sur-espace-pro-valhor" class="link-arrow si-link white-100 has-icon" data-v-0561ba79 data-v-38191a7a data-v-7e451ee1><span class="si-icon icon-007" data-v-67740175 data-v-0561ba79></span> <span class="si-link-title" data-v-0561ba79>Lire la suite</span> </a></div></div> <a href="/actualites/nouveau-module-logistique-sur-espace-pro-valhor" class="si-link white-100" data-v-0561ba79 data-v-7e451ee1></a></li><li class="swiper-slide card-news grid-card-news" data-v-7e451ee1 data-v-45dc018c><div class="card-news-image" data-v-7e451ee1><figure class="si-image" data-v-27b0a58c data-v-7e451ee1><img src="/_ipx/f_webp,q_80/https://bo.valhor.fr/wp-content/uploads/2025/02/25ipm867ex_1738226819-768x512.jpg.webp" loading="lazy" data-v-27b0a58c> <!----> </figure> <div class="card-post-filter" data-v-7e451ee1></div> <span class="si-link white-100 si-badge" data-v-0561ba79 data-v-8b562eec data-v-7e451ee1><!----> <span class="si-link-title" data-v-0561ba79>Évènement</span> </span></div> <div class="card-news-container" data-v-7e451ee1><div class="inner" data-v-7e451ee1><span class="si-link white-100 si-badge" data-v-0561ba79 data-v-8b562eec data-v-7e451ee1><!----> <span class="si-link-title" data-v-0561ba79>Évènement</span> </span> <p class="card-news-date" data-v-7e451ee1>Publié le </p> <p class="card-news-title" data-v-7e451ee1>IPM Essen : nouvelle édition</p> <!----> <a href="/actualites/ipm-essen-inscrivez-vous-pour-le-pavillon-france" class="link-arrow si-link white-100 has-icon" data-v-0561ba79 data-v-38191a7a data-v-7e451ee1><span class="si-icon icon-007" data-v-67740175 data-v-0561ba79></span> <span class="si-link-title" data-v-0561ba79>Lire la suite</span> </a></div></div> <a href="/actualites/ipm-essen-inscrivez-vous-pour-le-pavillon-france" class="si-link white-100" data-v-0561ba79 data-v-7e451ee1></a></li><li class="swiper-slide card-news grid-card-news" data-v-7e451ee1 data-v-45dc018c><div class="card-news-image" data-v-7e451ee1><figure class="si-image" data-v-27b0a58c data-v-7e451ee1><img src="/_ipx/f_webp,q_80/https://bo.valhor.fr/wp-content/uploads/2026/04/muguet-768x1152.jpg.webp" loading="lazy" data-v-27b0a58c> <!----> </figure> <div class="card-post-filter" data-v-7e451ee1></div> <span class="si-link white-100 si-badge" data-v-0561ba79 data-v-8b562eec data-v-7e451ee1><!----> <span class="si-link-title" data-v-0561ba79>Règlementation</span> </span></div> <div class="card-news-container" data-v-7e451ee1><div class="inner" data-v-7e451ee1><span class="si-link white-100 si-badge" data-v-0561ba79 data-v-8b562eec data-v-7e451ee1><!----> <span class="si-link-title" data-v-0561ba79>Règlementation</span> </span> <p class="card-news-date" data-v-7e451ee1>Publié le </p> <p class="card-news-title" data-v-7e451ee1>1er mai 2026 : ce qui change pour les professionnels du végétal</p> <!----> <a href="/actualites/1er-mai-2026-ce-qui-change-pour-les-professionnels-du-vegetal" class="link-arrow si-link white-100 has-icon" data-v-0561ba79 data-v-38191a7a data-v-7e451ee1><span class="si-icon icon-007" data-v-67740175 data-v-0561ba79></span> <span class="si-link-title" data-v-0561ba79>Lire la suite</span> </a></div></div> <a href="/actualites/1er-mai-2026-ce-qui-change-pour-les-professionnels-du-vegetal" class="si-link white-100" data-v-0561ba79 data-v-7e451ee1></a></li><li class="swiper-slide card-news grid-card-news" data-v-7e451ee1 data-v-45dc018c><div class="card-news-image" data-v-7e451ee1><figure class="si-image" data-v-27b0a58c data-v-7e451ee1><img src="/_ipx/f_webp,q_80/https://bo.valhor.fr/wp-content/uploads/2026/05/jj_visuel_retrouvez_nous_1080x1920_2026-768x1365.jpg.webp" loading="lazy" data-v-27b0a58c> <!----> </figure> <div class="card-post-filter" data-v-7e451ee1></div> <span class="si-link white-100 si-badge" data-v-0561ba79 data-v-8b562eec data-v-7e451ee1><!----> <span class="si-link-title" data-v-0561ba79>Évènement</span> </span></div> <div class="card-news-container" data-v-7e451ee1><div class="inner" data-v-7e451ee1><span class="si-link white-100 si-badge" data-v-0561ba79 data-v-8b562eec data-v-7e451ee1><!----> <span class="si-link-title" data-v-0561ba79>Évènement</span> </span> <p class="card-news-date" data-v-7e451ee1>Publié le </p> <p class="card-news-title" data-v-7e451ee1>Evènement Jardins, jardin 2026 à Paris</p> <!----> <a href="/actualites/evenement-jardins-jardin" class="link-arrow si-link white-100 has-icon" data-v-0561ba79 data-v-38191a7a data-v-7e451ee1><span class="si-icon icon-007" data-v-67740175 data-v-0561ba79></span> <span class="si-link-title" data-v-0561ba79>Lire la suite</span> </a></div></div> <a href="/actualites/evenement-jardins-jardin" class="si-link white-100" data-v-0561ba79 data-v-7e451ee1></a></li></ul> <!----> <!----> <!----></div> <div class="container" data-v-8eac918e data-v-45dc018c><!----> </div></div></section> <section class="container-diary" data-v-0a05da03 data-v-b8348060><div class="si-wrapper w-news" style="flex-direction:column;align-items:center;justify-content:flex-start;overflow:hidden;" data-v-8eac918e data-v-b8348060><div class="si-wys" data-v-b2e50b7a data-v-b8348060><h2><strong>Agenda</strong> VALHOR</h2>
</div> <div class="si-swiper swiper" data-v-25701974 data-v-b8348060><ul class="slides-wrapper swiper-wrapper" data-v-25701974><li class="card-diary swiper-slide" data-v-b2984ce0 data-v-b8348060><p class="card-diary-date" data-v-b2984ce0></p> <div class="card-diary-container" data-v-b2984ce0><p class="card-diary-title" data-v-b2984ce0>Épreuves régionales du Concours de reconnaissance des Végétaux 2026</p> <p class="link-arrow si-link white-100 has-icon" data-v-0561ba79 data-v-38191a7a data-v-b2984ce0><span class="si-icon icon-007" data-v-67740175 data-v-0561ba79></span> <span class="si-link-title" data-v-0561ba79>Lire la suite</span> </p></div> <a href="/actualites/organisation-concours-regionaux-reconnaissance-vegetaux-cnrv" class="si-link white-100" data-v-0561ba79 data-v-b2984ce0></a></li><li class="card-diary swiper-slide" data-v-b2984ce0 data-v-b8348060><p class="card-diary-date" data-v-b2984ce0></p> <div class="card-diary-container" data-v-b2984ce0><p class="card-diary-title" data-v-b2984ce0>Edition de la semaine des fleurs pour les abeilles (SFA)</p> <p class="link-arrow si-link white-100 has-icon" data-v-0561ba79 data-v-38191a7a data-v-b2984ce0><span class="si-icon icon-007" data-v-67740175 data-v-0561ba79></span> <span class="si-link-title" data-v-0561ba79>Lire la suite</span> </p></div> <a href="/actualites/edition-de-la-semaine-des-fleurs-pour-les-abeilles-sfa" class="si-link white-100" data-v-0561ba79 data-v-b2984ce0></a></li><li class="card-diary swiper-slide" data-v-b2984ce0 data-v-b8348060><p class="card-diary-date" data-v-b2984ce0></p> <div class="card-diary-container" data-v-b2984ce0><p class="card-diary-title" data-v-b2984ce0>Evènement Jardins, jardin 2026 à Paris</p> <p class="link-arrow si-link white-100 has-icon" data-v-0561ba79 data-v-38191a7a data-v-b2984ce0><span class="si-icon icon-007" data-v-67740175 data-v-0561ba79></span> <span class="si-link-title" data-v-0561ba79>Lire la suite</span> </p></div> <a href="/actualites/evenement-jardins-jardin" class="si-link white-100" data-v-0561ba79 data-v-b2984ce0></a></li><li class="card-diary swiper-slide" data-v-b2984ce0 data-v-b8348060><p class="card-diary-date" data-v-b2984ce0></p> <div class="card-diary-container" data-v-b2984ce0><p class="card-diary-title" data-v-b2984ce0>Le salon du Végétal 2026</p> <p class="link-arrow si-link white-100 has-icon" data-v-0561ba79 data-v-38191a7a data-v-b2984ce0><span class="si-icon icon-007" data-v-67740175 data-v-0561ba79></span> <span class="si-link-title" data-v-0561ba79>Lire la suite</span> </p></div> <a href="/actualites/salon-du-vegetal" class="si-link white-100" data-v-0561ba79 data-v-b2984ce0></a></li><li class="card-diary swiper-slide" data-v-b2984ce0 data-v-b8348060><p class="card-diary-date" data-v-b2984ce0></p> <div class="card-diary-container" data-v-b2984ce0><p class="card-diary-title" data-v-b2984ce0>IPM Essen : nouvelle édition</p> <p class="link-arrow si-link white-100 has-icon" data-v-0561ba79 data-v-38191a7a data-v-b2984ce0><span class="si-icon icon-007" data-v-67740175 data-v-0561ba79></span> <span class="si-link-title" data-v-0561ba79>Lire la suite</span> </p></div> <a href="/actualites/ipm-essen-inscrivez-vous-pour-le-pavillon-france" class="si-link white-100" data-v-0561ba79 data-v-b2984ce0></a></li></ul> <!----> <!----> <!----></div> <a href="/theme/concours/" class="si-link white-100 btn" data-v-0561ba79 data-v-b8348060><!----> <span class="si-link-title" data-v-0561ba79>Voir tout l’agenda</span> </a></div></section> <section class="carousel-news-v2" data-v-0a05da03 data-v-45dc018c data-v-59325263><div class="si-wrapper w-news" style="flex-direction:column;align-items:flex-start;justify-content:flex-start;overflow:hidden;padding-left:0px;padding-right:0px;" data-v-8eac918e data-v-45dc018c> <div class="si-wys" data-v-b2e50b7a data-v-45dc018c><div id="eco"></div>
<h3>Veille et études</h3>
</div> <div class="carousel-news-list si-swiper swiper" data-v-25701974 data-v-45dc018c><ul class="slides-wrapper swiper-wrapper" data-v-25701974><li class="swiper-slide card-news grid-card-news" data-v-7e451ee1 data-v-45dc018c><div class="card-news-image" data-v-7e451ee1><figure class="si-image" data-v-27b0a58c data-v-7e451ee1><img src="/_ipx/f_webp,q_80/https://bo.valhor.fr/wp-content/uploads/2026/05/pexels-ketut-subiyanto-4350176-768x1152.jpg.webp" loading="lazy" data-v-27b0a58c> <!----> </figure> <div class="card-post-filter" data-v-7e451ee1></div> <span class="si-link white-100 si-badge" data-v-0561ba79 data-v-8b562eec data-v-7e451ee1><!----> <span class="si-link-title" data-v-0561ba79>Entreprises</span> </span></div> <div class="card-news-container" data-v-7e451ee1><div class="inner" data-v-7e451ee1><span class="si-link white-100 si-badge" data-v-0561ba79 data-v-8b562eec data-v-7e451ee1><!----> <span class="si-link-title" data-v-0561ba79>Entreprises</span> </span> <p class="card-news-date" data-v-7e451ee1>Publié le </p> <p class="card-news-title" data-v-7e451ee1>Défis et leviers pour le commerce spécialisé</p> <!----> <a href="/actualites/defis-et-leviers-pour-le-commerce-specialise" class="link-arrow si-link white-100 has-icon" data-v-0561ba79 data-v-38191a7a data-v-7e451ee1><span class="si-icon icon-007" data-v-67740175 data-v-0561ba79></span> <span class="si-link-title" data-v-0561ba79>Lire la suite</span> </a></div></div> <a href="/actualites/defis-et-leviers-pour-le-commerce-specialise" class="si-link white-100" data-v-0561ba79 data-v-7e451ee1></a></li><li class="swiper-slide card-news grid-card-news" data-v-7e451ee1 data-v-45dc018c><div class="card-news-image" data-v-7e451ee1><figure class="si-image" data-v-27b0a58c data-v-7e451ee1><img src="/_ipx/f_webp,q_80/https://bo.valhor.fr/wp-content/uploads/2026/05/after-rain-736361_1920-768x512.jpg.webp" loading="lazy" data-v-27b0a58c> <!----> </figure> <div class="card-post-filter" data-v-7e451ee1></div> <span class="si-link white-100 si-badge" data-v-0561ba79 data-v-8b562eec data-v-7e451ee1><!----> <span class="si-link-title" data-v-0561ba79>Paysage</span> </span></div> <div class="card-news-container" data-v-7e451ee1><div class="inner" data-v-7e451ee1><span class="si-link white-100 si-badge" data-v-0561ba79 data-v-8b562eec data-v-7e451ee1><!----> <span class="si-link-title" data-v-0561ba79>Paysage</span> </span> <p class="card-news-date" data-v-7e451ee1>Publié le </p> <p class="card-news-title" data-v-7e451ee1>La commande publique et la filière du végétal</p> <!----> <a href="/actualites/la-commande-publique-filiere-vegetal" class="link-arrow si-link white-100 has-icon" data-v-0561ba79 data-v-38191a7a data-v-7e451ee1><span class="si-icon icon-007" data-v-67740175 data-v-0561ba79></span> <span class="si-link-title" data-v-0561ba79>Lire la suite</span> </a></div></div> <a href="/actualites/la-commande-publique-filiere-vegetal" class="si-link white-100" data-v-0561ba79 data-v-7e451ee1></a></li><li class="swiper-slide card-news grid-card-news" data-v-7e451ee1 data-v-45dc018c><div class="card-news-image" data-v-7e451ee1><figure class="si-image" data-v-27b0a58c data-v-7e451ee1><img src="/_ipx/f_webp,q_80/https://bo.valhor.fr/wp-content/uploads/2026/05/pexels-kampus-7658784-768x1150.jpg.webp" loading="lazy" data-v-27b0a58c> <!----> </figure> <div class="card-post-filter" data-v-7e451ee1></div> <span class="si-link white-100 si-badge" data-v-0561ba79 data-v-8b562eec data-v-7e451ee1><!----> <span class="si-link-title" data-v-0561ba79>Mode de vie</span> </span></div> <div class="card-news-container" data-v-7e451ee1><div class="inner" data-v-7e451ee1><span class="si-link white-100 si-badge" data-v-0561ba79 data-v-8b562eec data-v-7e451ee1><!----> <span class="si-link-title" data-v-0561ba79>Mode de vie</span> </span> <p class="card-news-date" data-v-7e451ee1>Publié le </p> <p class="card-news-title" data-v-7e451ee1>Les Français et le potager : enquête SEMAE et UFS</p> <!----> <a href="/actualites/les-francais-et-le-potager-enquete-semae-et-ufs" class="link-arrow si-link white-100 has-icon" data-v-0561ba79 data-v-38191a7a data-v-7e451ee1><span class="si-icon icon-007" data-v-67740175 data-v-0561ba79></span> <span class="si-link-title" data-v-0561ba79>Lire la suite</span> </a></div></div> <a href="/actualites/les-francais-et-le-potager-enquete-semae-et-ufs" class="si-link white-100" data-v-0561ba79 data-v-7e451ee1></a></li><li class="swiper-slide card-news grid-card-news" data-v-7e451ee1 data-v-45dc018c><div class="card-news-image" data-v-7e451ee1><figure class="si-image" data-v-27b0a58c data-v-7e451ee1><img src="/_ipx/f_webp,q_80/https://bo.valhor.fr/wp-content/uploads/2026/05/pexels-ahmetkurt-19851421-768x432.jpg" loading="lazy" data-v-27b0a58c> <!----> </figure> <div class="card-post-filter" data-v-7e451ee1></div> <span class="si-link white-100 si-badge" data-v-0561ba79 data-v-8b562eec data-v-7e451ee1><!----> <span class="si-link-title" data-v-0561ba79>International</span> </span></div> <div class="card-news-container" data-v-7e451ee1><div class="inner" data-v-7e451ee1><span class="si-link white-100 si-badge" data-v-0561ba79 data-v-8b562eec data-v-7e451ee1><!----> <span class="si-link-title" data-v-0561ba79>International</span> </span> <p class="card-news-date" data-v-7e451ee1>Publié le </p> <p class="card-news-title" data-v-7e451ee1>Mai 2026 : horticulture ornementale, hiérarchisation des priorités</p> <!----> <a href="/actualites/mai-2026-horticulture-ornementale-hierarchisation-des-priorites" class="link-arrow si-link white-100 has-icon" data-v-0561ba79 data-v-38191a7a data-v-7e451ee1><span class="si-icon icon-007" data-v-67740175 data-v-0561ba79></span> <span class="si-link-title" data-v-0561ba79>Lire la suite</span> </a></div></div> <a href="/actualites/mai-2026-horticulture-ornementale-hierarchisation-des-priorites" class="si-link white-100" data-v-0561ba79 data-v-7e451ee1></a></li><li class="swiper-slide card-news grid-card-news" data-v-7e451ee1 data-v-45dc018c><div class="card-news-image" data-v-7e451ee1><figure class="si-image" data-v-27b0a58c data-v-7e451ee1><img src="/_ipx/f_webp,q_80/https://bo.valhor.fr/wp-content/uploads/2026/05/chair-outside-768x512.jpg.webp" loading="lazy" data-v-27b0a58c> <!----> </figure> <div class="card-post-filter" data-v-7e451ee1></div> <span class="si-link white-100 si-badge" data-v-0561ba79 data-v-8b562eec data-v-7e451ee1><!----> <span class="si-link-title" data-v-0561ba79>Entreprises</span> </span></div> <div class="card-news-container" data-v-7e451ee1><div class="inner" data-v-7e451ee1><span class="si-link white-100 si-badge" data-v-0561ba79 data-v-8b562eec data-v-7e451ee1><!----> <span class="si-link-title" data-v-0561ba79>Entreprises</span> </span> <p class="card-news-date" data-v-7e451ee1>Publié le </p> <p class="card-news-title" data-v-7e451ee1>Marché du jardin 2025 : stabilité dans un contexte de transformation des usages</p> <!----> <a href="/actualites/marche-du-jardin-2025-stabilite-dans-un-contexte-de-transformation-des-usages" class="link-arrow si-link white-100 has-icon" data-v-0561ba79 data-v-38191a7a data-v-7e451ee1><span class="si-icon icon-007" data-v-67740175 data-v-0561ba79></span> <span class="si-link-title" data-v-0561ba79>Lire la suite</span> </a></div></div> <a href="/actualites/marche-du-jardin-2025-stabilite-dans-un-contexte-de-transformation-des-usages" class="si-link white-100" data-v-0561ba79 data-v-7e451ee1></a></li><li class="swiper-slide card-news grid-card-news" data-v-7e451ee1 data-v-45dc018c><div class="card-news-image" data-v-7e451ee1><figure class="si-image" data-v-27b0a58c data-v-7e451ee1><img src="/_ipx/f_webp,q_80/https://bo.valhor.fr/wp-content/uploads/2026/05/pexels-karola-g-5913974-768x512.jpg.webp" loading="lazy" data-v-27b0a58c> <!----> </figure> <div class="card-post-filter" data-v-7e451ee1></div> <span class="si-link white-100 si-badge" data-v-0561ba79 data-v-8b562eec data-v-7e451ee1><!----> <span class="si-link-title" data-v-0561ba79>Consommation</span> </span></div> <div class="card-news-container" data-v-7e451ee1><div class="inner" data-v-7e451ee1><span class="si-link white-100 si-badge" data-v-0561ba79 data-v-8b562eec data-v-7e451ee1><!----> <span class="si-link-title" data-v-0561ba79>Consommation</span> </span> <p class="card-news-date" data-v-7e451ee1>Publié le </p> <p class="card-news-title" data-v-7e451ee1>Les Français et le sapin de Noël : origine, recyclage, raisons et freins à l’achat</p> <!----> <a href="/actualites/les-francais-et-le-sapin-de-noel-origine-recyclage-raisons-et-freins-a-lachat" class="link-arrow si-link white-100 has-icon" data-v-0561ba79 data-v-38191a7a data-v-7e451ee1><span class="si-icon icon-007" data-v-67740175 data-v-0561ba79></span> <span class="si-link-title" data-v-0561ba79>Lire la suite</span> </a></div></div> <a href="/actualites/les-francais-et-le-sapin-de-noel-origine-recyclage-raisons-et-freins-a-lachat" 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France",image:{url:pD,sizes:{thumbnail:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2023\u002F05\u002Fipm-2023-150x150.jpg.webp",medium:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2023\u002F05\u002Fipm-2023-225x300.jpg.webp",medium_large:pE,large:pE,"1536x1536":"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2023\u002F05\u002Fipm-2023-1152x1536.jpg.webp","2048x2048":pD,full:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2023\u002F05\u002Fipm-2023-698x930.jpg.webp"}},excerpt:"Le salon international dédié à l'horticulture se tiendra du 23 au 26 janvier 2024. Le salon IPM Essen 2024, situé à Messe Essen (Allemagne) propose de découvrir des solutions et des innovations dans la filière horticole.",date:"2024-01-23 00:00:00"},{item:lU,customTitle:a,id:lU,url:"\u002Factualites\u002F8-edition-de-la-semaine-des-fleurs-pour-les-abeilles-2024",title:"8ᵉ édition de la semaine des fleurs pour les abeilles 2024",image:{url:eg,sizes:{thumbnail:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2023\u002F12\u002Fgsvalh0143-covertwitter-1500x500_2024-150x150.png.webp",medium:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2023\u002F12\u002Fgsvalh0143-covertwitter-1500x500_2024-300x100.png.webp",medium_large:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2023\u002F12\u002Fgsvalh0143-covertwitter-1500x500_2024-768x256.png.webp",large:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2023\u002F12\u002Fgsvalh0143-covertwitter-1500x500_2024-1024x341.png.webp","1536x1536":eg,"2048x2048":eg,full:eg}},excerpt:"La prochaine édition de la Semaine des Fleurs pour les Abeilles 2024 aura lieu du vendredi 31 mai au dimanche 09 juin ! Lancement des inscriptions le 15.01 ! ",date:"2024-05-31 00:00:00"}],hero:{"":R,content:"\u003Ch1 class=\"si-title\"\u003EACTUALITÉS \u003Cstrong\u003EDE LA FILIÈRE\u003C\u002Fstrong\u003E\u003C\u002Fh1\u003E\n\u003Cp\u003ERetrouvez toutes nos actualités qui soutiennent le développement des activités des professionnels du végétal.\u003C\u002Fp\u003E\n",see_all:{text:"Voir Tout",type:{term_id:pF,name:"Actualités de la 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exclusifs\u003C\u002Fstrong\u003E : guides, bonnes pratiques, synthèses opérationnelles et données de marché sont disponibles en un clic, pour une gestion optimisée de votre activité.\u003C\u002Fli\u003E\n\u003C\u002Ful\u003E\n",visualConfiguration:{showLogo:a,showImageMobile:r},image:{ID:yb,id:yb,title:"Homme remplissant un camion - logistique du végétal IMG_0136",filename:"img_0136.jpg",filesize:413383,url:mS,link:"\u002Factualites\u002Fbonnes-pratiques-logistiques\u002Fimg_0136\u002F",alt:"Homme remplissant un camion - logistique du végétal",author:f,description:a,caption:a,name:"img_0136",status:o,uploaded_to:8085,date:"2022-09-13 11:45:02",modified:"2023-03-31 10:26:44",menu_order:b,mime_type:t,type:p,subtype:u,icon:q,width:W,height:k,sizes:{thumbnail:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F09\u002Fimg_0136-150x150.jpg.webp","thumbnail-width":g,"thumbnail-height":g,medium:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F09\u002Fimg_0136-225x300.jpg.webp","medium-width":T,"medium-height":n,medium_large:yc,"medium_large-width":m,"medium_large-height":l,large:yc,"large-width":m,"large-height":l,"1536x1536":"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F09\u002Fimg_0136-1152x1536.jpg.webp","1536x1536-width":J,"1536x1536-height":v,"2048x2048":mS,"2048x2048-width":V,"2048x2048-height":D,full:mS,"full-width":W,"full-height":k}}},{configuration:{color:{color:a},backgroundColor:{color:C}},content:"\u003Ch2\u003EComment en profiter ?\u003C\u002Fh2\u003E\n\u003Cp style=\"text-align: center;\"\u003E\u003Ca class=\"custom-btn b-green-700\" href=\"https:\u002F\u002Fwww.youtube.com\u002Fwatch?v=Lzj0Qz3cSsE\" target=\"_blank\" rel=\"noopener\" data-background-color=\"green-700\"\u003EJe découvre la présentation du module\u003C\u002Fa\u003E\u003C\u002Fp\u003E\n\u003Cp\u003E&nbsp;\u003C\u002Fp\u003E\n\u003Cul\u003E\n\u003Cli\u003ECréez votre compte sur \u003Ca href=\"https:\u002F\u002Fpro.valhor.fr\u002Fmodules\u002Fpoints-logistiques?_rsc=1vyfw\" target=\"_blank\" rel=\"noopener\"\u003El’Espace Pro VALHOR\u003C\u002Fa\u003E si ce n’est pas déjà fait. L’inscription est simple, rapide et ouverte à tous les professionnels de la filière.\u003C\u002Fli\u003E\n\u003Cli\u003ERenseignez vos éléments logistiques : Déclarez vos lieux de chargement, de livraison et administratifs pour bénéficier pleinement des fonctionnalités du module.\u003C\u002Fli\u003E\n\u003Cli\u003EExplorez les ressources : Téléchargez guides, kits de communication et outils pour améliorer la performance de votre entreprise.\u003C\u002Fli\u003E\n\u003C\u002Ful\u003E\n\u003Cp style=\"text-align: center;\"\u003E\u003Ca class=\"custom-btn b-green-700\" href=\"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F03\u002F2026-02-24-webinaire-module-logistique.pdf\" target=\"_blank\" rel=\"noopener\" data-background-color=\"green-700\"\u003EPRÉSENTATION DE L&rsquo;OUTIL LOGISTIQUE\u003C\u002Fa\u003E\u003C\u002Fp\u003E\n",visualConfiguration:{showLogo:a,showImageMobile:r},image:{ID:yd,id:yd,title:ye,filename:"pexels-lidia-volovaci-336303382-13961752.jpg",filesize:177063,url:h$,link:"\u002Factualites\u002Fnouveau-module-logistique-sur-espace-pro-valhor\u002Fpexels-lidia-volovaci-336303382-13961752\u002F",alt:a,author:f,description:a,caption:a,name:ye,status:o,uploaded_to:bL,date:"2026-03-13 08:14:40",modified:"2026-03-13 09:52:05",menu_order:b,mime_type:t,type:p,subtype:u,icon:q,width:A,height:dO,sizes:{thumbnail:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F03\u002Fpexels-lidia-volovaci-336303382-13961752-150x150.jpg","thumbnail-width":g,"thumbnail-height":g,medium:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F03\u002Fpexels-lidia-volovaci-336303382-13961752-300x185.jpg","medium-width":n,"medium-height":185,medium_large:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F03\u002Fpexels-lidia-volovaci-336303382-13961752-768x475.jpg.webp","medium_large-width":m,"medium_large-height":475,large:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F03\u002Fpexels-lidia-volovaci-336303382-13961752-1024x633.jpg.webp","large-width":l,"large-height":633,"1536x1536":h$,"1536x1536-width":A,"1536x1536-height":dO,"2048x2048":h$,"2048x2048-width":A,"2048x2048-height":dO,full:h$,"full-width":A,"full-height":dO}}}]},{acf_fc_layout:y,wysiwyg:"\u003Ch2\u003ERejoignez une communauté engagée\u003C\u002Fh2\u003E\n\u003Cp\u003EEn vous connectant à l’Espace Pro, vous intégrez un réseau actif de milliers d’entreprises du végétal, toutes engagées pour une filière plus moderne et compétitive. Ne manquez pas cette opportunité de simplifier votre quotidien et de contribuer à l’amélioration collective de la logistique dans notre secteur.\u003Cbr \u002F\u003E\n\u003Cem\u003EBesoin d’aide ? \u003C\u002Fem\u003E\u003Cbr \u002F\u003E\nPour toute question ou accompagnement, contactez le support dédié :\u003Cspan style=\"color: #ffffff;\"\u003E \u003C\u002Fspan\u003E\u003Ca href=\"mailto:support.espace-pro@valhor.fr\" target=\"_blank\" rel=\"noopener\"\u003E\u003Cspan style=\"color: #ffffff;\"\u003Esupport.espace-pro@valhor.fr.  \u003C\u002Fspan\u003E\u003C\u002Fa\u003E\u003C\u002Fp\u003E\n",backgroundStyle:x,backgroundColor:{color:Q},backgroundImage:d},{acf_fc_layout:N,type:O,title:P,newsListItem:[{item:{ID:yf,post_author:f,post_date:yg,post_date_gmt:yh,post_content:a,post_title:mT,post_excerpt:mU,post_status:h,comment_status:c,ping_status:c,post_password:a,post_name:yi,to_ping:a,pinged:a,post_modified:yj,post_modified_gmt:yk,post_content_filtered:a,post_parent:b,guid:yl,menu_order:b,post_type:j,post_mime_type:a,comment_count:i,filter:e},customTitle:a,customImage:d,customExcerpt:a,id:{ID:yf,post_author:f,post_date:yg,post_date_gmt:yh,post_content:a,post_title:mT,post_excerpt:mU,post_status:h,comment_status:c,ping_status:c,post_password:a,post_name:yi,to_ping:a,pinged:a,post_modified:yj,post_modified_gmt:yk,post_content_filtered:a,post_parent:b,guid:yl,menu_order:b,post_type:j,post_mime_type:a,comment_count:i,filter:e},url:"\u002Factualites\u002Flogistique-mise-a-jour-des-informations-sur-codeonline-gln",title:mT,image:{url:ia,sizes:{thumbnail:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2023\u002F07\u002Fgln-graphic-02-150x150.png.webp",medium:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2023\u002F07\u002Fgln-graphic-02-300x84.png.webp",medium_large:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2023\u002F07\u002Fgln-graphic-02-768x215.png.webp",large:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2023\u002F07\u002Fgln-graphic-02-1024x287.png.webp","1536x1536":ia,"2048x2048":ia,full:ia}},excerpt:mU,category:aO},{item:{ID:ym,post_author:f,post_date:yn,post_date_gmt:yo,post_content:a,post_title:mV,post_excerpt:mW,post_status:h,comment_status:c,ping_status:c,post_password:a,post_name:yp,to_ping:a,pinged:a,post_modified:yq,post_modified_gmt:yr,post_content_filtered:a,post_parent:b,guid:ys,menu_order:b,post_type:j,post_mime_type:a,comment_count:i,filter:e},customTitle:a,customImage:d,customExcerpt:a,id:{ID:ym,post_author:f,post_date:yn,post_date_gmt:yo,post_content:a,post_title:mV,post_excerpt:mW,post_status:h,comment_status:c,ping_status:c,post_password:a,post_name:yp,to_ping:a,pinged:a,post_modified:yq,post_modified_gmt:yr,post_content_filtered:a,post_parent:b,guid:ys,menu_order:b,post_type:j,post_mime_type:a,comment_count:i,filter:e},url:"\u002Factualites\u002Fvalhor-gs1-france-partenariat-inedit-pour-identifier-les-lieux-logistiques-de-ses-ressortissants",title:mV,image:{url:yt,sizes:{thumbnail:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2023\u002F06\u002Fimg_5036-150x150.jpg.webp",medium:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2023\u002F06\u002Fimg_5036-300x200.jpg.webp",medium_large:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2023\u002F06\u002Fimg_5036-768x512.jpg.webp",large:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2023\u002F06\u002Fimg_5036-1024x683.jpg.webp","1536x1536":"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2023\u002F06\u002Fimg_5036-1536x1024.jpg.webp","2048x2048":yt,full:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2023\u002F06\u002Fimg_5036-1395x930.jpg.webp"}},excerpt:mW,category:aO},{item:{ID:yu,post_author:M,post_date:yv,post_date_gmt:yw,post_content:a,post_title:mX,post_excerpt:mY,post_status:h,comment_status:c,ping_status:c,post_password:a,post_name:yx,to_ping:a,pinged:a,post_modified:yy,post_modified_gmt:yz,post_content_filtered:a,post_parent:b,guid:yA,menu_order:b,post_type:j,post_mime_type:a,comment_count:i,filter:e},customTitle:a,customImage:d,customExcerpt:a,id:{ID:yu,post_author:M,post_date:yv,post_date_gmt:yw,post_content:a,post_title:mX,post_excerpt:mY,post_status:h,comment_status:c,ping_status:c,post_password:a,post_name:yx,to_ping:a,pinged:a,post_modified:yy,post_modified_gmt:yz,post_content_filtered:a,post_parent:b,guid:yA,menu_order:b,post_type:j,post_mime_type:a,comment_count:i,filter:e},url:"\u002Factualites\u002Fstandardisation-des-12-motifs-de-non-conformite-a-reception-dune-commande-de-vegetaux",title:mX,image:{url:mZ,sizes:{thumbnail:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F08\u002Fmicrosoftteams-image-3-150x150.jpg.webp",medium:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F08\u002Fmicrosoftteams-image-3-300x169.jpg.webp",medium_large:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F08\u002Fmicrosoftteams-image-3-768x432.jpg.webp",large:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F08\u002Fmicrosoftteams-image-3-1024x576.jpg.webp","1536x1536":"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F08\u002Fmicrosoftteams-image-3-1536x864.jpg.webp","2048x2048":mZ,full:mZ}},excerpt:mY,category:aO}]}],excerpt:bv,categories:[{term_id:cs,name:aO,slug:m_,term_group:b,term_taxonomy_id:cs,taxonomy:w,description:a,parent:ax,count:m$,filter:e}],date:dH,image:{url:bM,sizes:{thumbnail:mf,medium:mg,medium_large:mh,large:mi,"1536x1536":mj,"2048x2048":bM,full:mk}},new:d,url:eB},{id:ct,slug:na,title:yB,content:[{acf_fc_layout:y,wysiwyg:"\u003Cp\u003ECrédit photo : Armin Huber\u002F©MESSE ESSEN GmbH\u003C\u002Fp\u003E\n\u003Cp class=\"text-lg\"\u003ESalon international professionnel de l’horticulture et de la pépinière, IPM Essen 2027 est le rendez-vous incontournable en Europe pour se développer à l’export.\u003C\u002Fp\u003E\n\u003Cp class=\"text-lg\"\u003ETous les professionnels de la chaîne de valeur de la filière horticole s’y retrouvent : création et sélection variétales, production, du jeune plant au produit fini, technologie, équipement et logistique, jusqu’à la fleuristerie et la valorisation point de vente.\u003C\u002Fp\u003E\n\u003Cp class=\"text-lg\"\u003EVALHOR dresse le bilan du salon (animation Pitch Presse, prix décernés&#8230;) et \u003Cstrong\u003Edu Pavillon Choose France\u003C\u002Fstrong\u003E, indispensable vitrine des compétences horticoles françaises.\u003C\u002Fp\u003E\n",backgroundStyle:x,backgroundColor:{color:z},backgroundImage:d},{acf_fc_layout:y,wysiwyg:"\u003Ch2\u003EStand collectif Choose France au salon IPM Essen 2027\u003C\u002Fh2\u003E\n\u003Cp\u003ELes inscriptions sont ouvertes pour exposer sur le stand collectif Choose France au salon IPM Essen 2027.\u003C\u002Fp\u003E\n\u003Cp\u003EVous avez jusqu’au \u003Cem\u003E29 mai 2026\u003C\u002Fem\u003E pour vous inscrire.\u003C\u002Fp\u003E\n\u003Cp style=\"text-align: center;\"\u003E\u003Cb\u003E\u003Cspan data-contrast=\"auto\"\u003EContactez-nous dès maintenant\u003C\u002Fspan\u003E\u003C\u002Fb\u003E\u003Cspan data-contrast=\"auto\"\u003E : \u003C\u002Fspan\u003E\u003Ca href=\"mailto:Fanny.cohen@valhor.fr\"\u003E\u003Cspan data-contrast=\"none\"\u003EFanny.cohen@valhor.fr\u003C\u002Fspan\u003E\u003C\u002Fa\u003E\u003Cspan data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:240,&quot;335559739&quot;:240,&quot;335559740&quot;:276}\"\u003E \u003C\u002Fspan\u003E\u003C\u002Fp\u003E\n\u003Cp\u003E&nbsp;\u003C\u002Fp\u003E\n\u003Cp\u003E&nbsp;\u003C\u002Fp\u003E\n",backgroundStyle:x,backgroundColor:{color:Q},backgroundImage:d},{acf_fc_layout:y,wysiwyg:"\u003Ch2\u003EBilan de l&rsquo;édition 2026 d&rsquo;IPM Essen\u003C\u002Fh2\u003E\n\u003Cp\u003EIPM Essen, le salon mondial de l’horticulture, a lieu au parc des expositions Messe à Essen en Allemagne.\u003C\u002Fp\u003E\n\u003Cp\u003ECe salon est pendant ces 3 jours la plateforme internationale d’échanges et de communication pour toutes les filières horticoles. Cette 42e édition d’IPM ESSEN 2026 couvre \u003Cstrong\u003El&rsquo;ensemble de la chaîne de valeur horticole,\u003C\u002Fstrong\u003E comprenant les plantes, les technologies de production et de distribution, l&rsquo;art floral ainsi que les aménagements de jardin et de paysage, sous la devise : « Une infinité de solutions vertes ».\u003C\u002Fp\u003E\n\u003Cp\u003EPlus de 40 000 visiteurs professionnels, dont près de la moitié de visiteurs internationaux et plus de 1400 exposants, venus de 45 pays, dont la France avec VALHOR sous la bannière « Choose France », se sont retrouvés pour lancer dans l&rsquo;optimisme l&rsquo;année horticole 2026.\u003C\u002Fp\u003E\n\u003Cp style=\"text-align: center;\"\u003E\u003Ca class=\"custom-btn b-green-700\" href=\"https:\u002F\u002Fwww.valhor.fr\u002Factualites\u002Fipm-essen-2026-etat-des-lieux-et-perspectives\" target=\"_blank\" rel=\"noopener\" data-background-color=\"green-700\"\u003EBilan d&rsquo;IPM Essen 2026\u003C\u002Fa\u003E\u003C\u002Fp\u003E\n\u003Ch5 style=\"text-align: center;\"\u003E\u003C\u002Fh5\u003E\n",backgroundStyle:x,backgroundColor:{color:C},backgroundImage:d},{acf_fc_layout:L,reverse:d,mosaicImageText:[{configuration:{color:{color:a},backgroundColor:{color:C}},content:"\u003Ch2\u003EPavillon Choose France 2026\u003C\u002Fh2\u003E\n\u003Cp\u003ELa France était présente sous le label \u003Cstrong\u003ECHOOSE FRANCE,\u003C\u002Fstrong\u003E avec le soutien de VALHOR, dans les halls 2 et 7. Le hall 2 est consacré aux innovations variétales, aux sélections de plantes ainsi qu&rsquo;aux jeunes plants, tandis que le hall 7 met l&rsquo;accent sur l’offre des pépiniéristes, complétée par des services logistiques.\u003C\u002Fp\u003E\n\u003Cp\u003EPour 2026, les pavillons français ont adopté un concept de stand ouvert et moderne, axé sur la créativité, l&rsquo;innovation et le développement durable, avec notamment un design aéré et des éléments en bois naturel. \u003Cstrong\u003EVALHOR a présenté ses dernières innovations lors d’un petit déjeuner de presse le mercredi matin.\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\n\u003Cp\u003E&nbsp;\u003C\u002Fp\u003E\n\u003Ch3\u003E\u003Cspan style=\"font-size: 2rem; text-transform: uppercase; font-family: var(--primaryFont);\"\u003EPOURQUOI EXPOSER SUR LE PAVILLON FRANCE ?\u003C\u002Fspan\u003E\u003C\u002Fh3\u003E\n\u003Cul\u003E\n\u003Cli\u003ELa force du collectif à l’international\u003C\u002Fli\u003E\n\u003Cli\u003ELa visibilité collective avec la labellisation “CHOOSE FRANCE”\u003C\u002Fli\u003E\n\u003Cli\u003EUn emplacement qualitatif et un environnement stimulant\u003C\u002Fli\u003E\n\u003Cli\u003EDes stands clés en main à votre mesure\u003C\u002Fli\u003E\n\u003Cli\u003EUn networking actif et des échanges enrichissants\u003C\u002Fli\u003E\n\u003Cli\u003EUn accompagnement dédié pour faciliter vos démarches\u003C\u002Fli\u003E\n\u003C\u002Ful\u003E\n\u003Cp style=\"text-align: center;\"\u003E\u003Cb\u003E\u003Cspan data-contrast=\"auto\"\u003EContactez-nous dès maintenant\u003C\u002Fspan\u003E\u003C\u002Fb\u003E\u003Cspan data-contrast=\"auto\"\u003E : \u003C\u002Fspan\u003E\u003Ca href=\"mailto:Fanny.cohen@valhor.fr\"\u003E\u003Cspan data-contrast=\"none\"\u003EFanny.cohen@valhor.fr\u003C\u002Fspan\u003E\u003C\u002Fa\u003E\u003Cspan data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:240,&quot;335559739&quot;:240,&quot;335559740&quot;:276}\"\u003E \u003C\u002Fspan\u003E\u003C\u002Fp\u003E\n\u003Cp\u003E\u003Cem\u003ECrédit photo : @Klaus_Schlitzer\u003C\u002Fem\u003E\u003C\u002Fp\u003E\n",visualConfiguration:{showLogo:a,showImageMobile:r},image:{ID:yC,id:yC,title:yD,filename:"ipm-2025-pavillon-france-hall-2-2-@klaus_schlitzer.jpg",filesize:342683,url:nb,link:"\u002Factualites\u002Fipm-essen-inscrivez-vous-pour-le-pavillon-france\u002Fipm-2025-pavillon-france-hall-2-2-klaus_schlitzer\u002F",alt:yD,author:f,description:a,caption:a,name:"ipm-2025-pavillon-france-hall-2-2-klaus_schlitzer",status:o,uploaded_to:ct,date:"2025-02-10 11:24:40",modified:"2025-02-10 11:33:28",menu_order:b,mime_type:t,type:p,subtype:u,icon:q,width:cl,height:k,sizes:{thumbnail:yE,"thumbnail-width":g,"thumbnail-height":g,medium:yF,"medium-width":n,"medium-height":F,medium_large:yG,"medium_large-width":m,"medium_large-height":mK,large:yH,"large-width":l,"large-height":hz,"1536x1536":dP,"1536x1536-width":yI,"1536x1536-height":ai,"2048x2048":dP,"2048x2048-width":yI,"2048x2048-height":ai,full:nb,"full-width":cl,"full-height":k}}},{configuration:{color:{color:a},backgroundColor:{color:z}},content:"\u003Ch2\u003ELe bilan du salon IPM Essen 2025\u003C\u002Fh2\u003E\n\u003Cp\u003EEn 2025, le salon leader mondial de l&rsquo;horticulture a attiré 1 434 exposants de 45 nations, et plus de 40 000 visiteurs professionnels.\u003C\u002Fp\u003E\n\u003Ch3\u003EPitch presse\u003C\u002Fh3\u003E\n\u003Cp\u003E\u003Cspan class=\"TextRun SCXW130948256 BCX0\" lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"auto\"\u003E\u003Cspan class=\"NormalTextRun SCXW130948256 BCX0\"\u003ELe Pavillon France développé par VALHOR à IPM Essen permet aux exposants de regrouper l’offre française pour une meilleure visibilité.\u003C\u002Fspan\u003E\u003C\u002Fspan\u003E\u003Cspan class=\"EOP SCXW130948256 BCX0\" data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:240,&quot;335559739&quot;:240,&quot;335559740&quot;:276}\"\u003E \u003C\u002Fspan\u003E\u003C\u002Fp\u003E\n\u003Cp\u003EPour la deuxième année consécutive, VALHOR a organisé un point presse sur le salon IPM, le mercredi 29 janvier dans la matinée : une occasion unique pour les exposants du Pavillon France pour présenter leurs nouveautés aux journalistes et influenceurs du secteur végétal venus des 4 coins du monde.\u003C\u002Fp\u003E\n\u003Cp\u003E\u003Cstrong\u003EC’est un moment clé pour mettre en avant l’innovation et l’excellence de la filière française du végétal sur le plan international.\u003C\u002Fstrong\u003E\u003Cbr \u002F\u003E\nL’Interprofession pilote le pavillon Choose France pour accompagner les entreprises dans leurs démarches à l’export.\u003C\u002Fp\u003E\n\u003Ch3\u003EIGOTY\u003C\u002Fh3\u003E\n\u003Cp\u003EJAVOY PLANTES PEPINIERES a été récompensé avec un certificat de mérite à l&rsquo;occasion de la cérémonie du Producteur International de l&rsquo;année (International Grower Of The Year, IGOTY) organisé par l&rsquo; AIPH.\u003C\u002Fp\u003E\n",visualConfiguration:{showLogo:a,showImageMobile:r},image:{ID:yJ,id:yJ,title:yK,filename:"ipm-2025-pitch-presse.jpg",filesize:519080,url:yL,link:"\u002Factualites\u002Fipm-essen-inscrivez-vous-pour-le-pavillon-france\u002Fipm-2025-pitch-presse\u002F",alt:yK,author:f,description:a,caption:a,name:"ipm-2025-pitch-presse",status:o,uploaded_to:ct,date:"2025-02-10 11:24:56",modified:yM,menu_order:b,mime_type:t,type:p,subtype:u,icon:q,width:$,height:k,sizes:{thumbnail:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2025\u002F02\u002Fipm-2025-pitch-presse-150x150.jpg.webp","thumbnail-width":g,"thumbnail-height":g,medium:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2025\u002F02\u002Fipm-2025-pitch-presse-300x225.jpg.webp","medium-width":n,"medium-height":T,medium_large:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2025\u002F02\u002Fipm-2025-pitch-presse-768x576.jpg.webp","medium_large-width":m,"medium_large-height":aw,large:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2025\u002F02\u002Fipm-2025-pitch-presse-1024x768.jpg.webp","large-width":l,"large-height":m,"1536x1536":"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2025\u002F02\u002Fipm-2025-pitch-presse-1536x1152.jpg.webp","1536x1536-width":v,"1536x1536-height":J,"2048x2048":"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2025\u002F02\u002Fipm-2025-pitch-presse.jpg.webp","2048x2048-width":D,"2048x2048-height":V,full:yL,"full-width":$,"full-height":k}}},{configuration:{color:{color:a},backgroundColor:{color:z}},content:"\u003Ch3\u003EGreen cities\u003C\u002Fh3\u003E\n\u003Cp\u003E𝗟𝗲 𝗷𝗮𝗿𝗱𝗶𝗻 𝗱𝘂 𝗣𝗿𝗲́ 𝗚𝗮𝘂𝗱𝗿𝘆 𝗮̀ 𝗟𝘆𝗼𝗻 𝗿𝗲𝗺𝗽𝗼𝗿𝘁𝗲 𝗹𝗲 𝗰𝗼𝗻𝗰𝗼𝘂𝗿𝘀 𝗲𝘂𝗿𝗼𝗽𝗲́𝗲𝗻 𝗱𝗲𝘀 « 𝗚𝗿𝗲𝗲𝗻 𝗖𝗶𝘁𝗶𝗲𝘀 𝗘𝘂𝗿𝗼𝗽𝗲 𝗔𝘄𝗮𝗿𝗱𝘀 𝟮𝟬𝟮𝟰 » après sa Victoire d&rsquo;or aux Victoires du Paysage en décembre dernier !\u003C\u002Fp\u003E\n\u003Cp\u003EFélicitations à la Métropole de Lyon pour sa médaille d’or aux Green Cities Europe Awards, décernée lors du salon.\u003C\u002Fp\u003E\n\u003Cp\u003E\u003Cstrong\u003ECe projet exemplaire de renaturation urbaine, déjà primé par\u003Ca href=\"https:\u002F\u002Fwww.valhor.fr\u002Factualites\u002Fvictoires-du-paysage-laureats\" target=\"_blank\" rel=\"noopener\"\u003E Les Victoires du Paysage 2024\u003C\u002Fa\u003E dans la catégorie « Espaces publics urbain”,\u003C\u002Fstrong\u003E a transformé dans la Ville de Lyon, un ancien site industriel abandonné en un véritable havre de verdure. Situé au cœur de Gerland, un quartier dense et intégré à un nouveau campus, cet espace est désormais une oasis urbaine où les Lyonnais peuvent trouver fraîcheur et sérénité.\u003C\u002Fp\u003E\n\u003Cp\u003E\u003Cstrong\u003ECe projet remporte la 1ère place, face à 9 autres projets européens.\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\n\u003Cp\u003E\u003Cstrong\u003EConçu par Ilex paysage+urbanisme et réalisé par Terideal\u003C\u002Fstrong\u003E, ce site de 11 000 m² incarne une approche innovante pour répondre aux enjeux climatiques.\u003C\u002Fp\u003E\n\u003Cp\u003EOrganisé par l’EUROPEAN NURSERYSTOCK ASSOCIATION (l’association européenne des pépiniéristes) et porté en France par VALHOR, ce concours récompense des aménagements paysagers qui rendent les villes plus vertes, résilientes et inclusives.\u003C\u002Fp\u003E\n\u003Cp\u003E&nbsp;\u003C\u002Fp\u003E\n",visualConfiguration:{showLogo:a,showImageMobile:r},image:{ID:yN,id:yN,title:"green cities award ok HD",filename:"green-cities-award-ok-hd.jpg",filesize:505531,url:yO,link:"\u002Factualites\u002Fipm-essen-inscrivez-vous-pour-le-pavillon-france\u002Fgreen-cities-award-ok-hd\u002F",alt:"green cities award",author:f,description:a,caption:a,name:"green-cities-award-ok-hd",status:o,uploaded_to:ct,date:"2025-02-10 11:24:05",modified:yM,menu_order:b,mime_type:t,type:p,subtype:u,icon:q,width:$,height:k,sizes:{thumbnail:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2025\u002F02\u002Fgreen-cities-award-ok-hd-150x150.jpg.webp","thumbnail-width":g,"thumbnail-height":g,medium:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2025\u002F02\u002Fgreen-cities-award-ok-hd-300x225.jpg.webp","medium-width":n,"medium-height":T,medium_large:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2025\u002F02\u002Fgreen-cities-award-ok-hd-768x576.jpg.webp","medium_large-width":m,"medium_large-height":aw,large:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2025\u002F02\u002Fgreen-cities-award-ok-hd-1024x768.jpg.webp","large-width":l,"large-height":m,"1536x1536":"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2025\u002F02\u002Fgreen-cities-award-ok-hd-1536x1152.jpg.webp","1536x1536-width":v,"1536x1536-height":J,"2048x2048":"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2025\u002F02\u002Fgreen-cities-award-ok-hd.jpg.webp","2048x2048-width":D,"2048x2048-height":V,full:yO,"full-width":$,"full-height":k}}},{configuration:{color:{color:a},backgroundColor:{color:z}},content:"\u003Ch2\u003EMatthieu VELE &#8211; Ernest Turc :\u003C\u002Fh2\u003E\n\u003Cp\u003E\u003Cem\u003E“IPM, c&rsquo;est à la fois vendre et apprendre ! Vendre à une clientèle variée, issue d&rsquo;horizons différents, ce qui permet à nos entreprises de diversifier leur portefeuille et de réduire les risques. Mais aussi apprendre, en étant au contact des meilleurs producteurs, obtenteurs, industriels et commerçants mondiaux.\u003C\u002Fem\u003E\u003C\u002Fp\u003E\n\u003Cp\u003E\u003Cem\u003EÀ IPM, je renforce à la fois mes ventes et mes achats, tout en élargissant mon réseau pour continuer à faire progresser mon entreprise.\u003C\u002Fem\u003E\u003C\u002Fp\u003E\n\u003Cp\u003E\u003Cem\u003EExposer sur les pavillons France offre un avantage clé : une Team France passionnée et enthousiaste, ainsi qu’une visibilité que nous aurions du mal à atteindre sans cette mise en avant collective”.  \u003C\u002Fem\u003E\u003C\u002Fp\u003E\n\u003Cp\u003ED&rsquo;autres témoignages sont disponibles sur\u003Ca href=\"https:\u002F\u002Fwww.valhor.fr\u002Fpromouvoir-le-vegetal-et-les-professionnels\u002Fnos-evenements-professionnels\u002Fsalon-ipm-essen\" target=\"_blank\" rel=\"noopener\"\u003E notre page IPM\u003C\u002Fa\u003E\u003C\u002Fp\u003E\n\u003Cp\u003E\u003Cem\u003ECrédit photo : Alex Muchnik\u002F©MESSE ESSEN GmbH\u003C\u002Fem\u003E\u003C\u002Fp\u003E\n",visualConfiguration:{showLogo:a,showImageMobile:r},image:{ID:yP,id:yP,title:"24IPM991ex_1706186959",filename:"24ipm991ex_1706186959.jpg",filesize:389458,url:yQ,link:"\u002Factualites\u002Fipm-essen-2025\u002F24ipm991ex_1706186959\u002F",alt:a,author:f,description:a,caption:"Alex Muchnik\u002F©MESSE ESSEN GmbH",name:"24ipm991ex_1706186959",status:o,uploaded_to:14268,date:"2024-02-12 09:24:14",modified:"2024-04-05 09:05:17",menu_order:b,mime_type:t,type:p,subtype:u,icon:q,width:G,height:k,sizes:{thumbnail:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2024\u002F02\u002F24ipm991ex_1706186959-150x150.jpg.webp","thumbnail-width":g,"thumbnail-height":g,medium:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2024\u002F02\u002F24ipm991ex_1706186959-300x200.jpg.webp","medium-width":n,"medium-height":F,medium_large:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2024\u002F02\u002F24ipm991ex_1706186959-768x512.jpg.webp","medium_large-width":m,"medium_large-height":E,large:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2024\u002F02\u002F24ipm991ex_1706186959-1024x683.jpg.webp","large-width":l,"large-height":H,"1536x1536":"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2024\u002F02\u002F24ipm991ex_1706186959-1536x1024.jpg.webp","1536x1536-width":v,"1536x1536-height":l,"2048x2048":"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2024\u002F02\u002F24ipm991ex_1706186959.jpg.webp","2048x2048-width":D,"2048x2048-height":A,full:yQ,"full-width":G,"full-height":k}}}]},{acf_fc_layout:fz,title:"\u003Ch3\u003EA télécharger\u003C\u002Fh3\u003E\n",containerDownloadsItem:[{item:yR,customTitle:"Le pavillon Choose France à IPM Essen 2025",customImage:d,customExcerpt:a,id:yR,url:"\u002Fdocuments\u002Fchoose-france-2025-dp-ipm",title:"Choose France 2025 DP IPM",image:R,excerpt:a,category:yS,file:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2025\u002F02\u002Fchoose-france-2025-dp-novelties-at-ipm-vf.pdf"}],showCategories:d,titleCategories:bT,document_edito_categories:[{id:yS,name:"Février"}]},{acf_fc_layout:y,wysiwyg:"\u003Ch3\u003EPour aller plus loin\u003C\u002Fh3\u003E\n\u003Cp\u003EPour plus de renseignements, contactez Fanny Cohen à l’adresse fanny.cohen@valhor.fr ou sur \u003Ca href=\"https:\u002F\u002Fwww.valhor.fr\u002Fcontactez-nous\" target=\"_blank\" rel=\"noopener\"\u003Enotre page Contact\u003C\u002Fa\u003E.\u003C\u002Fp\u003E\n",backgroundStyle:x,backgroundColor:{color:Q},backgroundImage:d},{acf_fc_layout:N,type:O,title:P,newsListItem:[{item:{ID:yT,post_author:f,post_date:yU,post_date_gmt:yV,post_content:a,post_title:nc,post_excerpt:nd,post_status:h,comment_status:c,ping_status:c,post_password:a,post_name:yW,to_ping:a,pinged:a,post_modified:yX,post_modified_gmt:yY,post_content_filtered:a,post_parent:b,guid:yZ,menu_order:b,post_type:j,post_mime_type:a,comment_count:i,filter:e},customTitle:a,customImage:d,customExcerpt:a,id:{ID:yT,post_author:f,post_date:yU,post_date_gmt:yV,post_content:a,post_title:nc,post_excerpt:nd,post_status:h,comment_status:c,ping_status:c,post_password:a,post_name:yW,to_ping:a,pinged:a,post_modified:yX,post_modified_gmt:yY,post_content_filtered:a,post_parent:b,guid:yZ,menu_order:b,post_type:j,post_mime_type:a,comment_count:i,filter:e},url:"\u002Factualites\u002Fipm-essen-2026-etat-des-lieux-et-perspectives",title:nc,image:{url:y_,sizes:{thumbnail:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F02\u002F26ipm489ex_1769612576-armin-huber-150x150.jpg.webp",medium:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F02\u002F26ipm489ex_1769612576-armin-huber-300x200.jpg.webp",medium_large:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F02\u002F26ipm489ex_1769612576-armin-huber-768x512.jpg.webp",large:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F02\u002F26ipm489ex_1769612576-armin-huber-1024x683.jpg.webp","1536x1536":"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F02\u002F26ipm489ex_1769612576-armin-huber-1536x1024.jpg.webp","2048x2048":y_,full:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F02\u002F26ipm489ex_1769612576-armin-huber-1395x930.jpg.webp"}},excerpt:nd,category:ar},{item:{ID:y$,post_author:f,post_date:za,post_date_gmt:zb,post_content:a,post_title:zc,post_excerpt:ne,post_status:h,comment_status:c,ping_status:c,post_password:a,post_name:zd,to_ping:a,pinged:a,post_modified:ze,post_modified_gmt:zf,post_content_filtered:a,post_parent:b,guid:zg,menu_order:b,post_type:j,post_mime_type:a,comment_count:i,filter:e},customTitle:a,customImage:d,customExcerpt:a,id:{ID:y$,post_author:f,post_date:za,post_date_gmt:zb,post_content:a,post_title:zc,post_excerpt:ne,post_status:h,comment_status:c,ping_status:c,post_password:a,post_name:zd,to_ping:a,pinged:a,post_modified:ze,post_modified_gmt:zf,post_content_filtered:a,post_parent:b,guid:zg,menu_order:b,post_type:j,post_mime_type:a,comment_count:i,filter:e},url:"\u002Factualites\u002Fappel-doffres-pour-le-pavillon-france-a-ipm-essen-2026",title:"Appel d’offres pour le Pavillon France à IPM Essen 2026",image:{url:dP,sizes:{thumbnail:yE,medium:yF,medium_large:yG,large:yH,"1536x1536":dP,"2048x2048":dP,full:nb}},excerpt:ne,category:nf},{item:{ID:zh,post_author:f,post_date:zi,post_date_gmt:zj,post_content:a,post_title:ng,post_excerpt:nh,post_status:h,comment_status:c,ping_status:c,post_password:a,post_name:zk,to_ping:a,pinged:a,post_modified:zl,post_modified_gmt:zm,post_content_filtered:a,post_parent:b,guid:zn,menu_order:b,post_type:j,post_mime_type:a,comment_count:i,filter:e},customTitle:a,customImage:d,customExcerpt:a,id:{ID:zh,post_author:f,post_date:zi,post_date_gmt:zj,post_content:a,post_title:ng,post_excerpt:nh,post_status:h,comment_status:c,ping_status:c,post_password:a,post_name:zk,to_ping:a,pinged:a,post_modified:zl,post_modified_gmt:zm,post_content_filtered:a,post_parent:b,guid:zn,menu_order:b,post_type:j,post_mime_type:a,comment_count:i,filter:e},url:"\u002Factualites\u002Fipm-essen-2025-enjeux-et-tendances",title:ng,image:{url:zo,sizes:{thumbnail:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2025\u002F02\u002F25ipm867ex_1738226819-1-150x150.jpg.webp",medium:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2025\u002F02\u002F25ipm867ex_1738226819-1-300x200.jpg.webp",medium_large:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2025\u002F02\u002F25ipm867ex_1738226819-1-768x512.jpg.webp",large:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2025\u002F02\u002F25ipm867ex_1738226819-1-1024x683.jpg.webp","1536x1536":"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2025\u002F02\u002F25ipm867ex_1738226819-1-1536x1024.jpg.webp","2048x2048":zo,full:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2025\u002F02\u002F25ipm867ex_1738226819-1-1395x930.jpg.webp"}},excerpt:nh,category:ar},{item:{ID:zp,post_author:f,post_date:zq,post_date_gmt:zr,post_content:a,post_title:ni,post_excerpt:nj,post_status:h,comment_status:c,ping_status:c,post_password:a,post_name:zs,to_ping:a,pinged:a,post_modified:zt,post_modified_gmt:zu,post_content_filtered:a,post_parent:b,guid:zv,menu_order:b,post_type:j,post_mime_type:a,comment_count:i,filter:e},customTitle:a,customImage:d,customExcerpt:a,id:{ID:zp,post_author:f,post_date:zq,post_date_gmt:zr,post_content:a,post_title:ni,post_excerpt:nj,post_status:h,comment_status:c,ping_status:c,post_password:a,post_name:zs,to_ping:a,pinged:a,post_modified:zt,post_modified_gmt:zu,post_content_filtered:a,post_parent:b,guid:zv,menu_order:b,post_type:j,post_mime_type:a,comment_count:i,filter:e},url:"\u002Factualites\u002Fipm-essen-2024-les-dynamiques-de-pays-et-tendances",title:ni,image:{url:zw,sizes:{thumbnail:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2024\u002F02\u002F24ipm157ex_1706017926-150x150.jpg.webp",medium:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2024\u002F02\u002F24ipm157ex_1706017926-e1707731442903-300x171.jpg.webp",medium_large:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2024\u002F02\u002F24ipm157ex_1706017926-e1707731442903-768x438.jpg.webp",large:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2024\u002F02\u002F24ipm157ex_1706017926-e1707731442903-1024x583.jpg.webp","1536x1536":"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2024\u002F02\u002F24ipm157ex_1706017926-e1707731442903-1536x875.jpg.webp","2048x2048":zw,full:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2024\u002F02\u002F24ipm157ex_1706017926-e1707731442903-1632x930.jpg.webp"}},excerpt:nj,category:nk}]}],excerpt:zx,categories:[{term_id:Z,name:af,slug:aP,term_group:b,term_taxonomy_id:Z,taxonomy:w,description:a,parent:b,count:aQ,filter:e}],date:"2026-04-26 13:35:26",image:{url:ib,sizes:{thumbnail:zy,medium:zz,medium_large:zA,large:zB,"1536x1536":zC,"2048x2048":ib,full:zD}},new:d,url:na},{id:zE,slug:zF,title:"1er mai 2026 : ce qui change pour les professionnels du végétal",content:[{acf_fc_layout:y,wysiwyg:"\u003Cp\u003E\u003Cspan style=\"font-size: 10pt;\"\u003E\u003Cem\u003E(Crédit photo : Pexels, Natalia Olivera)\u003C\u002Fem\u003E\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\n\u003Cp\u003ECe vendredi 17 avril, le premier ministre a tranché en faveur de l’ouverture des artisans fleuristes le 1er mai. Cette décision s’inscrit dans la reconnaissance du rôle particulier de la filière, notamment à l’occasion de cette journée traditionnellement associée à la vente de muguet.\u003C\u002Fp\u003E\n\u003Cp\u003EDès les premières étapes de ce dossier, VALHOR, en concertation avec les organisations professionnelles membres, avait insisté auprès des décideurs publics pour que l’ensemble des professionnels spécialisés du végétal, fleuristes comme jardineries, puissent recourir au travail salarié le 1er mai comme leurs conventions collectives le prévoient déjà. A ce stade, seuls les artisans fleuristes sont inclus dans le dispositif gouvernemental.\u003C\u002Fp\u003E\n",backgroundStyle:x,backgroundColor:{color:z},backgroundImage:d},{acf_fc_layout:L,reverse:d,mosaicImageText:[{configuration:{color:{color:dQ},backgroundColor:{color:zG}},content:"\u003Ch2\u003ECE QUI EST AUTORISÉ DÈS LE 1ER MAI 2026\u003C\u002Fh2\u003E\n\u003Cp\u003ELe dispositif dévoilé en fin de semaine dernière cible uniquement les commerces artisanaux de proximité. Les fleuristes artisans indépendants sont donc autorisés à ouvrir leur commerce le 1er mai 2026, y compris en faisant travailler des salariés, dans un cadre strictement encadré.\u003C\u002Fp\u003E\n\u003Cp\u003EConcrètement, cela signifie que :\u003C\u002Fp\u003E\n\u003Cul\u003E\n\u003Cli\u003EL’ouverture est autorisée pour les fleuristes artisans indépendants.\u003C\u002Fli\u003E\n\u003Cli\u003ELes salariés peuvent travailler, uniquement :\n\u003Cul\u003E\n\u003Cli style=\"list-style-type: none;\"\u003E\n\u003Cul style=\"list-style-type: circle;\"\u003E\n\u003Cli\u003Esur la base du volontariat,\u003C\u002Fli\u003E\n\u003Cli\u003Eavec un accord écrit,\u003C\u002Fli\u003E\n\u003Cli\u003Eet une rémunération doublée.\u003C\u002Fli\u003E\n\u003C\u002Ful\u003E\n\u003C\u002Fli\u003E\n\u003C\u002Ful\u003E\n\u003C\u002Fli\u003E\n\u003Cli\u003EUne instruction sera a été donnée aux services de l’État pour permettre à ce que les fleuristes indépendants puissent bien ouvrir, dans l’éventualité où le projet de loi de sécurisation ne puisse pas être applicable.\u003C\u002Fli\u003E\n\u003C\u002Ful\u003E\n\u003Cp\u003EPour de nombreux professionnels du végétal, cette décision est particulièrement structurante : le 1er mai est historiquement une journée à très forte activité commerciale, portée notamment par la vente de muguet.\u003C\u002Fp\u003E\n",visualConfiguration:{showLogo:a,showImageMobile:r},image:{ID:zH,id:zH,title:"Muguet",filename:"muguet.jpg",filesize:122315,url:nl,link:"\u002Factualites\u002F1er-mai-2026-ce-qui-change-pour-les-professionnels-du-vegetal\u002Fmuguet\u002F",alt:"muguet 1er mai VALHOR",author:zI,description:a,caption:a,name:"muguet",status:o,uploaded_to:zE,date:"2026-04-20 15:02:43",modified:"2026-04-20 15:03:46",menu_order:b,mime_type:t,type:p,subtype:u,icon:q,width:K,height:k,sizes:{thumbnail:zJ,"thumbnail-width":g,"thumbnail-height":g,medium:zK,"medium-width":F,"medium-height":n,medium_large:zL,"medium_large-width":m,"medium_large-height":J,large:zM,"large-width":H,"large-height":l,"1536x1536":zN,"1536x1536-width":l,"1536x1536-height":v,"2048x2048":nm,"2048x2048-width":A,"2048x2048-height":D,full:nl,"full-width":K,"full-height":k}}}]},{acf_fc_layout:y,wysiwyg:"\u003Ch2\u003ECE QUI RESTE INTERDIT OU ENCADRÉ\u003C\u002Fh2\u003E\n\u003Cp\u003EIl est important de rappeler que cette autorisation :\u003C\u002Fp\u003E\n\u003Cul\u003E\n\u003Cli\u003Ene concerne que les entreprises artisanales indépendantes,\u003C\u002Fli\u003E\n\u003Cli\u003Ene constitue pas encore une modification durable du Code du travail,\u003C\u002Fli\u003E\n\u003Cli\u003Ene permet en aucun cas d’imposer le travail à un salarié.\u003C\u002Fli\u003E\n\u003C\u002Ful\u003E\n\u003Cp\u003ELe 1er mai reste, juridiquement, un jour férié obligatoirement chômé, hors dérogations strictes.\u003C\u002Fp\u003E\n",backgroundStyle:x,backgroundColor:{color:z},backgroundImage:d},{acf_fc_layout:y,wysiwyg:"\u003Ch2\u003EUNE MESURE TRANSITOIRE AVANT UNE LOI PÉRENNE\u003C\u002Fh2\u003E\n\u003Cp\u003EL’annonce gouvernementale vise à sécuriser la situation pour le 1er mai 2026, mais elle ne règle pas définitivement le sujet. Le Gouvernement a confirmé qu’un projet de loi de sécurisation juridique sera présenté en Conseil des ministres d’ici la fin du mois, puis soumis au Parlement.\u003C\u002Fp\u003E\n\u003Cp\u003EL’objectif affiché est double :\u003C\u002Fp\u003E\n\u003Cul\u003E\n\u003Cli\u003EClarifier durablement le droit pour les professions concernées\u003C\u002Fli\u003E\n\u003Cli\u003EEncadrer le recours au travail salarié le 1er mai, via le dialogue social\u003C\u002Fli\u003E\n\u003C\u002Ful\u003E\n\u003Cp\u003ECe texte pourrait entrer en vigueur à compter du 1er mai 2027, après adoption parlementaire.\u003C\u002Fp\u003E\n",backgroundStyle:x,backgroundColor:{color:zG},backgroundImage:d},{acf_fc_layout:y,wysiwyg:"\u003Ch2\u003ELES PROCHAINES ÉTAPES À SUIVRE POUR LA FILIÈRE\u003C\u002Fh2\u003E\n\u003Cp\u003EUn projet de loi de sécurisation sera présenté en Conseil des ministres avant le 1er mai pour traduire cet arbitrage de Matignon, avec des critères assez simples.\u003C\u002Fp\u003E\n\u003Cp\u003EDans les mois à venir, plusieurs séquences seront déterminantes :\u003C\u002Fp\u003E\n\u003Cp\u003E\u003Cstrong\u003E1. Présentation et examen du projet de loi.\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\n\u003Cp\u003E\u003Cstrong\u003E2. Discussions par branche professionnelle, notamment sur :\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\n\u003Cul\u003E\n\u003Cli\u003Eles conditions de volontariat,\u003C\u002Fli\u003E\n\u003Cli\u003Ela rémunération,\u003C\u002Fli\u003E\n\u003Cli\u003Eles modalités d’organisation.\u003C\u002Fli\u003E\n\u003C\u002Ful\u003E\n\u003Cp\u003E\u003Cstrong\u003E3. Concertation avec les organisations professionnelles et toutes les parties prenantes en juin \u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\n\u003Cp\u003EVALHOR, aux côtés des organisations professionnelles, reste pleinement mobilisée pour obtenir une sécurisation définitive du dispositif, qu’il s’agisse des professionnels fleuristes comme des jardineries.\u003C\u002Fp\u003E\n",backgroundStyle:x,backgroundColor:{color:Q},backgroundImage:d}],excerpt:a,categories:[{term_id:cu,name:nn,slug:no,term_group:b,term_taxonomy_id:cu,taxonomy:w,description:a,parent:b,count:np,filter:e}],date:"2026-04-20 17:36:48",image:{url:nm,sizes:{thumbnail:zJ,medium:zK,medium_large:zL,large:zM,"1536x1536":zN,"2048x2048":nm,full:nl}},new:d,url:zF},{id:aB,slug:dL,title:aY,content:[{acf_fc_layout:y,wysiwyg:"\u003Cp\u003Ecrédits photo : © Laurent Guichardon\u003C\u002Fp\u003E\n\u003Cp\u003E\u003Cspan data-contrast=\"auto\"\u003EVALHOR renouvelle son partenariat pour l’édition 2026 de Jardins, jardin, rendez-vous incontournable des amoureux du jardin urbain, du paysage et de la nature en ville. L’événement se tiendra du 27 au 31 mai 2026 au cœur du parc de la Villa Windsor, au Bois de Boulogne à Paris.\u003C\u002Fspan\u003E\u003Cspan data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\"\u003E \u003C\u002Fspan\u003E\u003C\u002Fp\u003E\n\u003Cp\u003E\u003Cspan data-contrast=\"auto\"\u003EDans le cadre de son engagement pour la promotion du végétal et des savoir-faire de la filière, VALHOR apporte de nouveau son soutien à cette manifestation grand public et professionnelle, qui met en lumière les solutions végétales pour des villes plus durables et désirables.\u003C\u002Fspan\u003E\u003Cspan data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\"\u003E \u003C\u002Fspan\u003E\u003C\u002Fp\u003E\n",backgroundStyle:x,backgroundColor:{color:z},backgroundImage:d},{acf_fc_layout:L,reverse:d,mosaicImageText:[{configuration:{color:{color:a},backgroundColor:{color:C}},content:"\u003Ch2\u003E\u003Cspan class=\"TextRun SCXW210642057 BCX8\" lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"auto\"\u003E\u003Cspan class=\"NormalTextRun SCXW210642057 BCX8\"\u003EPour cette édition 2026, VALHOR renouvelle notamment son soutien à deux temps forts emblématiques du salon :\u003C\u002Fspan\u003E\u003C\u002Fspan\u003E\u003Cspan class=\"EOP SCXW210642057 BCX8\" data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:240,&quot;335559739&quot;:240,&quot;335559740&quot;:276}\"\u003E \u003C\u002Fspan\u003E\u003C\u002Fh2\u003E\n\u003Cul\u003E\n\u003Cli aria-setsize=\"-1\" data-leveltext=\"\" data-font=\"Symbol\" data-listid=\"10\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"\u003E\u003Cb\u003E\u003Cspan data-contrast=\"auto\"\u003ELes Prix des petits potagers\u003C\u002Fspan\u003E\u003C\u002Fb\u003E\u003Cspan data-contrast=\"auto\"\u003E, qui valorisent les initiatives créatives et productives autour du potager en milieu urbain ; \u003C\u002Fspan\u003E\u003Cspan data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:276}\"\u003E \u003C\u002Fspan\u003E\u003C\u002Fli\u003E\n\u003C\u002Ful\u003E\n\u003Cul\u003E\n\u003Cli aria-setsize=\"-1\" data-leveltext=\"\" data-font=\"Symbol\" data-listid=\"10\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"2\" data-aria-level=\"1\"\u003E\u003Cb\u003E\u003Cspan data-contrast=\"auto\"\u003ELes Prix des balcons urbains\u003C\u002Fspan\u003E\u003C\u002Fb\u003E\u003Cspan data-contrast=\"auto\"\u003E, qui récompensent l’ingéniosité et l’esthétique des aménagements végétalisés en milieu contraint. \u003C\u002Fspan\u003E\u003Cspan data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:276}\"\u003E \u003C\u002Fspan\u003E\u003C\u002Fli\u003E\n\u003C\u002Ful\u003E\n\u003Cp\u003E\u003Cspan data-contrast=\"auto\"\u003EVALHOR soutient également la présence des \u003C\u002Fspan\u003E\u003Cb\u003E\u003Cspan data-contrast=\"auto\"\u003EMaîtres Jardiniers\u003C\u002Fspan\u003E\u003C\u002Fb\u003E\u003Cspan data-contrast=\"auto\"\u003E sur site, véritables ambassadeurs du savoir-faire horticole et paysager, qui partageront leur expertise avec les visiteurs tout au long de l’événement.\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\n",visualConfiguration:{showLogo:a,showImageMobile:r},image:{ID:zO,id:zO,title:"JJ_VISUEL_Retrouvez_nous_1080x1080_2026",filename:"jj_visuel_retrouvez_nous_1080x1080_2026.jpg",filesize:1031205,url:zP,link:"\u002Factualites\u002Fevenement-jardins-jardin\u002Fjj_visuel_retrouvez_nous_1080x1080_2026\u002F",alt:a,author:zI,description:a,caption:a,name:"jj_visuel_retrouvez_nous_1080x1080_2026",status:o,uploaded_to:aB,date:zQ,modified:zQ,menu_order:b,mime_type:t,type:p,subtype:u,icon:q,width:k,height:k,sizes:{thumbnail:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2025\u002F03\u002Fjj_visuel_retrouvez_nous_1080x1080_2026-150x150.jpg.webp","thumbnail-width":g,"thumbnail-height":g,medium:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2025\u002F03\u002Fjj_visuel_retrouvez_nous_1080x1080_2026-300x300.jpg.webp","medium-width":n,"medium-height":n,medium_large:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2025\u002F03\u002Fjj_visuel_retrouvez_nous_1080x1080_2026-768x768.jpg.webp","medium_large-width":m,"medium_large-height":m,large:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2025\u002F03\u002Fjj_visuel_retrouvez_nous_1080x1080_2026-1024x1024.jpg.webp","large-width":l,"large-height":l,"1536x1536":zR,"1536x1536-width":ic,"1536x1536-height":ic,"2048x2048":zR,"2048x2048-width":ic,"2048x2048-height":ic,full:zP,"full-width":k,"full-height":k}}},{configuration:{color:{color:a},backgroundColor:{color:a}},content:"\u003Ch3\u003E\u003Cspan class=\"TextRun SCXW3294883 BCX8\" lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"none\"\u003E\u003Cspan class=\"NormalTextRun SCXW3294883 BCX8\" data-ccp-parastyle=\"heading 2\"\u003EUn rendez-vous professionnel à ne pas manquer\u003C\u002Fspan\u003E\u003C\u002Fspan\u003E\u003Cspan class=\"EOP SCXW3294883 BCX8\" data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:299,&quot;335559739&quot;:299,&quot;335559740&quot;:276}\"\u003E \u003C\u002Fspan\u003E\u003C\u002Fh3\u003E\n\u003Cp\u003E\u003Cspan data-contrast=\"auto\"\u003ELa journée professionnelle de Jardins, jardin, le mercredi 27 mai, est gratuite et constitue un moment privilégié d’échanges, de rencontres et de veille sectorielle pour les acteurs de la filière.\u003C\u002Fspan\u003E\u003Cb\u003E\u003Cspan data-contrast=\"auto\"\u003E \u003C\u002Fspan\u003E\u003C\u002Fb\u003E\u003Cspan data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:240,&quot;335559739&quot;:240,&quot;335559740&quot;:276}\"\u003E \u003C\u002Fspan\u003E\u003C\u002Fp\u003E\n\u003Cp\u003E\u003Ca href=\"https:\u002F\u002Fwww.jardinsjardin.com\u002Fcontent\u002Fbilletterie-pro\"\u003E\u003Cb\u003E\u003Cspan data-contrast=\"auto\"\u003EDemandez votre invitation professionnelle\u003C\u002Fspan\u003E\u003C\u002Fb\u003E\u003C\u002Fa\u003E\u003C\u002Fp\u003E\n",visualConfiguration:{showLogo:a,showImageMobile:r},image:{ID:zS,id:zS,title:zT,filename:"jj2024-petit-jardin-urbain-0548.jpg",filesize:776494,url:zU,link:"\u002Factualites\u002Fevenement-jardins-jardin\u002Fjardins-jardin-2024-mercredi-29-mai-parc-de-la-villa-windsor-bois-de-boulogne-paris-laurent-guichardon-2\u002F",alt:"Jardin urbain",author:f,description:a,caption:zT,name:"jardins-jardin-2024-mercredi-29-mai-parc-de-la-villa-windsor-bois-de-boulogne-paris-laurent-guichardon-2",status:o,uploaded_to:aB,date:"2025-03-21 12:44:15",modified:"2025-05-23 09:08:13",menu_order:b,mime_type:t,type:p,subtype:u,icon:q,width:G,height:k,sizes:{thumbnail:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2025\u002F03\u002Fjj2024-petit-jardin-urbain-0548-150x150.jpg.webp","thumbnail-width":g,"thumbnail-height":g,medium:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2025\u002F03\u002Fjj2024-petit-jardin-urbain-0548-300x200.jpg.webp","medium-width":n,"medium-height":F,medium_large:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2025\u002F03\u002Fjj2024-petit-jardin-urbain-0548-768x512.jpg.webp","medium_large-width":m,"medium_large-height":E,large:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2025\u002F03\u002Fjj2024-petit-jardin-urbain-0548-1024x683.jpg.webp","large-width":l,"large-height":H,"1536x1536":"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2025\u002F03\u002Fjj2024-petit-jardin-urbain-0548-1536x1024.jpg.webp","1536x1536-width":v,"1536x1536-height":l,"2048x2048":"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2025\u002F03\u002Fjj2024-petit-jardin-urbain-0548.jpg.webp","2048x2048-width":D,"2048x2048-height":A,full:zU,"full-width":G,"full-height":k}}},{configuration:{color:{color:a},backgroundColor:{color:C}},content:"\u003Ch2\u003E\u003Cspan class=\"TextRun SCXW134036494 BCX8\" lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"none\"\u003E\u003Cspan class=\"NormalTextRun SCXW134036494 BCX8\" data-ccp-parastyle=\"heading 2\"\u003EDeux temps forts VALHOR au cœur d\u003C\u002Fspan\u003E\u003Cspan class=\"NormalTextRun SCXW134036494 BCX8\" data-ccp-parastyle=\"heading 2\"\u003Ee l’événement\u003C\u002Fspan\u003E\u003C\u002Fspan\u003E\u003Cspan class=\"EOP SCXW134036494 BCX8\" data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:299,&quot;335559739&quot;:299,&quot;335559740&quot;:276}\"\u003E \u003C\u002Fspan\u003E\u003C\u002Fh2\u003E\n\u003Cp\u003E\u003Cspan data-contrast=\"auto\"\u003EVALHOR proposera également deux prises de parole au sein de la Villa Amélia le \u003Cstrong\u003Emercredi\u003C\u002Fstrong\u003E \u003C\u002Fspan\u003E\u003Cb\u003E\u003Cspan data-contrast=\"auto\"\u003E27 mai 2026\u003C\u002Fspan\u003E\u003C\u002Fb\u003E\u003Cspan data-contrast=\"auto\"\u003E :\u003C\u002Fspan\u003E\u003Cspan data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:240,&quot;335559739&quot;:240,&quot;335559740&quot;:276}\"\u003E \u003C\u002Fspan\u003E\u003C\u002Fp\u003E\n\u003Cp\u003E\u003Cb\u003E\u003Cspan data-contrast=\"auto\"\u003E10h – 11h30 : Présentation du cahier des tendances Kantar pour VALHOR\u003C\u002Fspan\u003E\u003C\u002Fb\u003E\u003Cbr \u002F\u003E\n\u003Cspan data-contrast=\"auto\"\u003EUne synthèse exclusive d’une vingtaine d’études sur le végétal, le jardin et le paysage réalisées entre 2021 et 2025. \u003C\u002Fspan\u003E\u003Cspan data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:240,&quot;335559739&quot;:240,&quot;335559740&quot;:276}\"\u003E \u003C\u002Fspan\u003E\u003C\u002Fp\u003E\n\u003Cp\u003E\u003Cspan data-contrast=\"auto\"\u003EAu programme\u003C\u002Fspan\u003E\u003Cspan data-contrast=\"auto\"\u003E :\u003C\u002Fspan\u003E\u003Cspan data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:276}\"\u003E \u003C\u002Fspan\u003E\u003C\u002Fp\u003E\n\u003Cul style=\"list-style-type: circle;\"\u003E\n\u003Cli aria-setsize=\"-1\" data-leveltext=\"\" data-font=\"Symbol\" data-listid=\"11\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"\u003E\u003Cspan data-contrast=\"auto\"\u003ELa place du végétal et du jardin dans l’économie et dans la société\u003C\u002Fspan\u003E\u003Cspan data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:276}\"\u003E \u003C\u002Fspan\u003E\u003C\u002Fli\u003E\n\u003C\u002Ful\u003E\n\u003Cul style=\"list-style-type: circle;\"\u003E\n\u003Cli aria-setsize=\"-1\" data-leveltext=\"\" data-font=\"Symbol\" data-listid=\"11\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"2\" data-aria-level=\"1\"\u003E\u003Cspan data-contrast=\"auto\"\u003ELes comportements et attentes des consommateurs, au-delà des seuls usages\u003C\u002Fspan\u003E\u003Cspan data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:276}\"\u003E \u003C\u002Fspan\u003E\u003C\u002Fli\u003E\n\u003C\u002Ful\u003E\n\u003Cul style=\"list-style-type: circle;\"\u003E\n\u003Cli aria-setsize=\"-1\" data-leveltext=\"\" data-font=\"Symbol\" data-listid=\"11\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"3\" data-aria-level=\"1\"\u003E\u003Cspan data-contrast=\"auto\"\u003EL’émergence de nouvelles perceptions du végétal et du jardin, reflet des transformations sociétales\u003C\u002Fspan\u003E\u003Cspan data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:276}\"\u003E \u003C\u002Fspan\u003E\u003C\u002Fli\u003E\n\u003C\u002Ful\u003E\n\u003Cul style=\"list-style-type: circle;\"\u003E\n\u003Cli aria-setsize=\"-1\" data-leveltext=\"\" data-font=\"Symbol\" data-listid=\"11\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"4\" data-aria-level=\"1\"\u003E\u003Cspan data-contrast=\"auto\"\u003EDéfis, leviers et opportunités pour la filière du végétal aujourd’hui et demain\u003C\u002Fspan\u003E\u003Cspan data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:276}\"\u003E \u003C\u002Fspan\u003E\u003C\u002Fli\u003E\n\u003C\u002Ful\u003E\n\u003Cp\u003E\u003Cspan style=\"text-decoration: underline;\"\u003EIntervenants   \u003C\u002Fspan\u003E\u003C\u002Fp\u003E\n\u003Cul style=\"list-style-type: disc;\"\u003E\n\u003Cli\u003E \u003Cstrong\u003EJeremie Piquandet\u003C\u002Fstrong\u003E, Directeur du Planning Stratégique chez Kantar\u003C\u002Fli\u003E\n\u003Cli\u003E\u003Cstrong\u003E Dominique Laureau\u003C\u002Fstrong\u003E, Dirigeant chez Les Fermes de Gally et membre du bureau VALHOR\u003C\u002Fli\u003E\n\u003Cli\u003E \u003Cstrong\u003EAline Haeringer\u003C\u002Fstrong\u003E, Cheffe de projet intelligence économique chez VALHOR\u003C\u002Fli\u003E\n\u003C\u002Ful\u003E\n\u003Cp\u003E\u003Cb\u003E\u003Cspan data-contrast=\"auto\"\u003E15h00 – 16h30 : \u003C\u002Fspan\u003E\u003C\u002Fb\u003E\u003Cstrong\u003E Attractivité des métiers du végétal : sommes-nous prêts pour les bouleversements à venir ?\u003C\u002Fstrong\u003E\u003Cbr \u002F\u003E\nProfessionnels, élus et acteurs de l’emploi échangent sur :\u003Cbr \u002F\u003E\n•  Les difficultés de recrutement\u003Cbr \u002F\u003E\n•  L’attractivité auprès des jeunes\u003Cbr \u002F\u003E\n•  Les reconversions professionnelles\u003Cbr \u002F\u003E\n•  La fidélisation des talents déjà dans la filière\u003C\u002Fp\u003E\n\u003Cp\u003EIntroduction\u003C\u002Fp\u003E\n\u003Cp\u003EDéfi démographique, évolution des valeurs, nouveaux rapports au travail, idées reçues sur la jeunesse : peut-on tout prévoir à l’horizon 2030 ?\u003C\u002Fp\u003E\n\u003Cp\u003E&gt; Arnaud Zergierman, Sociologue, conférencier, et cofondateur de Viavoice\u003C\u002Fp\u003E\n\u003Cp\u003E\u003Cspan style=\"text-decoration: underline;\"\u003E\u003Cstrong\u003E Intervenants Table ronde \u003C\u002Fstrong\u003E\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\n\u003Cul style=\"list-style-type: circle;\"\u003E\n\u003Cli\u003E\u003Cstrong\u003E Marie-Hélène Jouannet\u003C\u002Fstrong\u003E, Secrétaire générale de l&rsquo;Unep\u003C\u002Fli\u003E\n\u003Cli\u003E\u003Cstrong\u003EClément Micheau,\u003C\u002Fstrong\u003E Directeur chez les fermes de Gally\u003C\u002Fli\u003E\n\u003Cli\u003E\u003Cspan data-olk-copy-source=\"MessageBody\"\u003E\u003Cstrong\u003EStéphane Viry\u003C\u002Fstrong\u003E,\u003C\u002Fspan\u003E député dans la 1ère circonscription des Vosges et membre de la commission des Affaires sociales de l&rsquo;Assemblée nationale\u003C\u002Fli\u003E\n\u003Cli\u003E\u003Cstrong\u003EJean-Pierre Tabeur\u003C\u002Fstrong\u003E, directeur régional adjoint IDF, France Travail\u003C\u002Fli\u003E\n\u003Cli\u003E\u003Cstrong\u003EArnaud Zergierman\u003C\u002Fstrong\u003E, Sociologue, conférencier, et cofondateur de Viavoice\u003C\u002Fli\u003E\n\u003C\u002Ful\u003E\n",visualConfiguration:{showLogo:a,showImageMobile:r},image:{ID:zV,id:zV,title:zW,filename:"jj2024-villa-windsor-1579.jpg",filesize:571969,url:zX,link:"\u002Factualites\u002Fevenement-jardins-jardin\u002Fjardins-jardin-2024-dimanche-02-juin-parc-de-la-villa-windsor-bois-de-boulogne-paris-laurent-guichardon\u002F",alt:a,author:f,description:a,caption:zW,name:"jardins-jardin-2024-dimanche-02-juin-parc-de-la-villa-windsor-bois-de-boulogne-paris-laurent-guichardon",status:o,uploaded_to:aB,date:"2025-03-21 12:43:52",modified:"2025-03-21 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2026 : horticulture ornementale, hiérarchisation des priorités",content:[{acf_fc_layout:y,wysiwyg:"\u003Cp\u003E\u003Cspan style=\"font-size: 14pt;\"\u003ERetour sur l’actualité internationale de l’horticulture de mai 2026.  \u003C\u002Fspan\u003E\u003C\u002Fp\u003E\n\u003Cp\u003E[Durée de lecture : 10 minutes]\u003C\u002Fp\u003E\n",backgroundStyle:x,backgroundColor:{color:z},backgroundImage:d},{acf_fc_layout:y,wysiwyg:"\u003Ch2\u003E Les préoccupations mises en avant en France\u003C\u002Fh2\u003E\n\u003Cp\u003EEn 2026, \u003Cstrong\u003Ela filière française de l’horticulture ornementale\u003C\u002Fstrong\u003E évolue dans un contexte contrasté. La demande de végétal reste soutenue grâce aux attentes sociétales liées au cadre de vie, à la nature en ville et à la transition écologique. Cependant, les entreprises doivent simultanément faire face à l’augmentation des coûts de production, aux tensions sur l’emploi, aux contraintes réglementaires et aux conséquences du changement climatique.\u003C\u002Fp\u003E\n\u003Cp\u003E\u003Cstrong\u003E Pour les producteurs français,\u003C\u002Fstrong\u003E l’enjeu principal consiste à maintenir leur compétitivité tout en réduisant les intrants et en répondant aux exigences environnementales. Les itinéraires de production doivent être repensés dans un contexte où les marges se réduisent sous l’effet de la hausse des coûts énergétiques, logistiques et des matières premières. Les normes environnementales et administratives renforcent cette pression économique, tandis que les difficultés pour trouver de la main-d’œuvre qualifiée et pour transmettre les entreprises deviennent plus visibles. Le principal défi de la production française est donc de réussir sa transition écologique avec des moyens financiers plus limités.\u003C\u002Fp\u003E\n\u003Cp\u003E\u003Cstrong\u003E La distribution\u003C\u002Fstrong\u003E connaît également une profonde mutation. Le marché du végétal d’ornement est devenu plus prudent et plus volatil, obligeant les entreprises à recréer l’envie d’achat. Les consommateurs attendent désormais\u003Cstrong\u003E davantage de conseil, d’expérience et de services personnalisés\u003C\u002Fstrong\u003E. Les points de vente physiques doivent devenir des lieux d’inspiration et de pédagogie, complétés par une forte présence numérique, notamment sur les réseaux sociaux et via des services comme le click &amp; collect. Les attentes en matière de traçabilité, de production locale et de confiance progressent fortement. Le défi des distributeurs consiste donc à vendre de manière moins classique, et plus orientée vers le conseil, et des nouvelles attentes.\u003C\u002Fp\u003E\n\u003Cp\u003E\u003Cstrong\u003ELes entreprises du paysage \u003C\u002Fstrong\u003Ebénéficient quant à elles d’une demande croissante, portée par les collectivités et les particuliers. Les besoins concernent notamment les jardins économes en eau, la végétalisation urbaine, la désimperméabilisation des sols et les aménagements adaptés au changement climatique. Toutefois, les difficultés de recrutement et la hausse des coûts réduisent la rentabilité des entreprises. Les paysagistes doivent ainsi répondre à des attentes écologiques et environnementales plus fortes tout en subissant une pression accrue sur les marges et les ressources humaines.\u003C\u002Fp\u003E\n\u003Cp style=\"text-align: center;\"\u003E\u003Ca class=\"custom-btn b-green-700\" href=\"https:\u002F\u002Fwww.valhor.fr\u002Fchiffres-et-prospective\u002Fle-marche-du-vegetal\u002Factivites-economiques-de-la-filiere-horticole\" target=\"_blank\" rel=\"noopener\" data-background-color=\"green-700\"\u003EPANORAMA DE LA FILIÈRE HORTICOLE FRANÇAISE\u003C\u002Fa\u003E\u003C\u002Fp\u003E\n",backgroundStyle:x,backgroundColor:{color:C},backgroundImage:d},{acf_fc_layout:L,reverse:d,mosaicImageText:[{configuration:{color:{color:a},backgroundColor:{color:z}},content:"\u003Cp\u003E\u003Cstrong\u003EÀ l’échelle européenne\u003C\u002Fstrong\u003E, des préoccupations sont communes à tous les pays : manque de main-d’œuvre, baisse des marges, transition énergétique et exigences environnementales. Néanmoins, les priorités diffèrent selon les contextes nationaux.\u003C\u002Fp\u003E\n\u003Cp\u003E\u003Cstrong\u003EEn Allemagne\u003C\u002Fstrong\u003E, les entreprises sont surtout préoccupées par les coûts énergétiques, le recrutement qualifié et l’importance des procédures administratives. Les distributeurs font face à des consommateurs très attentifs au prix, mais également plus exigeants sur la durabilité des produits.\u003C\u002Fp\u003E\n\u003Cp\u003E\u003Cstrong\u003EAux Pays-Bas\u003C\u002Fstrong\u003E, la principale inquiétude concerne le durcissement réglementaire. Les nouvelles orientations politiques imposent des contraintes environnementales importantes, notamment sur l’eau, le carbone et la logistique, alors même que les coûts augmentent fortement. Les professionnels redoutent également une hausse de la TVA sur les produits horticoles. Malgré une nette avancée en automatisation et en logistique, le pays, dépendant de l’import\u002Fexport, reste très exposé aux tensions géopolitiques et aux risques liés au commerce international.\u003C\u002Fp\u003E\n",visualConfiguration:{showLogo:a,showImageMobile:r},image:{ID:Ew,id:Ew,title:"Serres horticoles horticulture-2779709_1920",filename:"horticulture-2779709_1920.jpg",filesize:970180,url:Ex,link:"\u002Factualites\u002Fmars-2026-consequences-horticoles-crise-energetique-et-logistique\u002Fhorticulture-2779709_1920\u002F",alt:"Serres horticoles",author:f,description:a,caption:a,name:"horticulture-2779709_1920",status:o,uploaded_to:nt,date:"2026-03-25 07:14:47",modified:"2026-03-26 10:59:00",menu_order:b,mime_type:t,type:p,subtype:u,icon:q,width:Ey,height:k,sizes:{thumbnail:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F03\u002Fhorticulture-2779709_1920-150x150.jpg","thumbnail-width":g,"thumbnail-height":g,medium:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F03\u002Fhorticulture-2779709_1920-300x192.jpg","medium-width":n,"medium-height":lZ,medium_large:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F03\u002Fhorticulture-2779709_1920-768x490.jpg","medium_large-width":m,"medium_large-height":490,large:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F03\u002Fhorticulture-2779709_1920-1024x654.jpg","large-width":l,"large-height":654,"1536x1536":"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F03\u002Fhorticulture-2779709_1920-1536x981.jpg","1536x1536-width":v,"1536x1536-height":981,"2048x2048":"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F03\u002Fhorticulture-2779709_1920.jpg.webp","2048x2048-width":D,"2048x2048-height":1226,full:Ex,"full-width":Ey,"full-height":k}}},{configuration:{color:{color:a},backgroundColor:{color:C}},content:"\u003Cp\u003E\u003Cstrong\u003EAu Royaume-Uni,\u003C\u002Fstrong\u003E les conséquences du Brexit continuent de peser fortement sur la filière. Les difficultés de recrutement, l’augmentation des coûts énergétiques et la complexité des procédures d’importation fragilisent producteurs et distributeurs. Les organisations professionnelles réclament un meilleur accord phytosanitaire avec l’Union européenne afin de fluidifier les échanges.\u003C\u002Fp\u003E\n\u003Cp\u003E\u003Cstrong\u003EEn Espagne et en Italie\u003C\u002Fstrong\u003E, les préoccupations sont davantage liées aux risques climatiques. La disponibilité en eau, les épisodes de sécheresse, le manque de main-d’œuvre saisonnière et les surcoûts logistiques pénalisent des économies horticoles très tournées vers l’exportation en Europe du Nord.\u003C\u002Fp\u003E\n\u003Cp\u003E&nbsp;\u003C\u002Fp\u003E\n\u003Cp\u003E&nbsp;\u003C\u002Fp\u003E\n",visualConfiguration:{showLogo:a,showImageMobile:r},image:{ID:Ez,id:Ez,title:"Port GB seaport-gd46d0d97c_1920",filename:"seaport-gd46d0d97c_1920.jpg",filesize:616129,url:EA,link:"\u002Factualites\u002Fmai-2026-horticulture-ornementale-hierarchisation-des-priorites\u002Fseaport-gd46d0d97c_1920-2\u002F",alt:"Port GB",author:f,description:a,caption:a,name:"seaport-gd46d0d97c_1920-2",status:o,uploaded_to:Eu,date:"2026-05-26 08:17:09",modified:"2026-05-26 08:43:32",menu_order:b,mime_type:t,type:p,subtype:u,icon:q,width:EB,height:k,sizes:{thumbnail:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F05\u002Fseaport-gd46d0d97c_1920-150x150.jpg.webp","thumbnail-width":g,"thumbnail-height":g,medium:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F05\u002Fseaport-gd46d0d97c_1920-300x165.jpg.webp","medium-width":n,"medium-height":165,medium_large:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F05\u002Fseaport-gd46d0d97c_1920-768x422.jpg.webp","medium_large-width":m,"medium_large-height":422,large:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F05\u002Fseaport-gd46d0d97c_1920-1024x563.jpg.webp","large-width":l,"large-height":563,"1536x1536":"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F05\u002Fseaport-gd46d0d97c_1920-1536x844.jpg.webp","1536x1536-width":v,"1536x1536-height":844,"2048x2048":"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F05\u002Fseaport-gd46d0d97c_1920.jpg.webp","2048x2048-width":D,"2048x2048-height":1055,full:EA,"full-width":EB,"full-height":k}}}]},{acf_fc_layout:y,wysiwyg:"\u003Cp\u003E\u003Cspan data-contrast=\"auto\"\u003EDans ce contexte européen tendu, la filière française conserve néanmoins une position relativement solide face à ses voisins. La capacité d’adaptation, la réactivité des entreprises et l’accompagnement des transitions économiques et écologiques seront déterminants pour les années à venir.\u003C\u002Fspan\u003E\u003Cspan data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559740&quot;:240}\"\u003E \u003C\u002Fspan\u003E\u003C\u002Fp\u003E\n\u003Cp\u003E\u003Cem\u003EArticle rédigé par Brand Wagenaar pour VALHOR.  \u003C\u002Fem\u003E\u003C\u002Fp\u003E\n",backgroundStyle:x,backgroundColor:{color:dQ},backgroundImage:d},{acf_fc_layout:fz,title:"\u003Ch3\u003EÀ télécharger\u003C\u002Fh3\u003E\n\u003Cp\u003E&nbsp;\u003C\u002Fp\u003E\n",containerDownloadsItem:[{item:EC,customTitle:a,customImage:d,customExcerpt:a,id:EC,url:"\u002Fdocuments\u002Fsources-veille-internationale-semaines-18-a-21-2026",title:"Sources : veille internationale semaines 18 à 21 2026",image:{url:I,sizes:{thumbnail:I,medium:I,medium_large:I,large:I,"1536x1536":I,"2048x2048":I,full:I}},excerpt:a,file:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F05\u002F2026-05-13_veilleinternationale_bibliographie.pdf"}],showCategories:r,titleCategories:bT,document_edito_categories:[]},{acf_fc_layout:N,type:O,title:P,newsListItem:[{item:{ID:ED,post_author:f,post_date:EE,post_date_gmt:EF,post_content:a,post_title:EG,post_excerpt:nu,post_status:h,comment_status:c,ping_status:c,post_password:a,post_name:EH,to_ping:a,pinged:a,post_modified:EI,post_modified_gmt:EJ,post_content_filtered:a,post_parent:b,guid:EK,menu_order:b,post_type:j,post_mime_type:a,comment_count:i,filter:e},customTitle:a,customImage:d,customExcerpt:a,id:{ID:ED,post_author:f,post_date:EE,post_date_gmt:EF,post_content:a,post_title:EG,post_excerpt:nu,post_status:h,comment_status:c,ping_status:c,post_password:a,post_name:EH,to_ping:a,pinged:a,post_modified:EI,post_modified_gmt:EJ,post_content_filtered:a,post_parent:b,guid:EK,menu_order:b,post_type:j,post_mime_type:a,comment_count:i,filter:e},url:"\u002Factualites\u002Favril-2026-intelligence-artificielle-et-horticulture-ornementale",title:"Avril 2026 : l’intelligence artificielle et l’horticulture ornementale",image:{url:EL,sizes:{thumbnail:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F04\u002Fcredit-pexels-anna-shvets-5230957-150x150.jpg",medium:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F04\u002Fcredit-pexels-anna-shvets-5230957-300x200.jpg",medium_large:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F04\u002Fcredit-pexels-anna-shvets-5230957-768x512.jpg.webp",large:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F04\u002Fcredit-pexels-anna-shvets-5230957-1024x683.jpg.webp","1536x1536":"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F04\u002Fcredit-pexels-anna-shvets-5230957-1536x1024.jpg.webp","2048x2048":EL,full:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F04\u002Fcredit-pexels-anna-shvets-5230957-1395x930.jpg.webp"}},excerpt:nu,category:ar},{item:{ID:EM,post_author:f,post_date:kz,post_date_gmt:kA,post_content:a,post_title:nv,post_excerpt:nw,post_status:h,comment_status:c,ping_status:c,post_password:a,post_name:EN,to_ping:a,pinged:a,post_modified:kz,post_modified_gmt:kA,post_content_filtered:a,post_parent:b,guid:EO,menu_order:b,post_type:j,post_mime_type:a,comment_count:i,filter:e},customTitle:a,customImage:d,customExcerpt:a,id:{ID:EM,post_author:f,post_date:kz,post_date_gmt:kA,post_content:a,post_title:nv,post_excerpt:nw,post_status:h,comment_status:c,ping_status:c,post_password:a,post_name:EN,to_ping:a,pinged:a,post_modified:kz,post_modified_gmt:kA,post_content_filtered:a,post_parent:b,guid:EO,menu_order:b,post_type:j,post_mime_type:a,comment_count:i,filter:e},url:"\u002Factualites\u002Fla-filiere-du-vegetal-en-chiffres-cles",title:nv,image:{url:EP,sizes:{thumbnail:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F03\u002Fimg_1154-150x150.jpg",medium:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F03\u002Fimg_1154-300x225.jpg",medium_large:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F03\u002Fimg_1154-768x576.jpg.webp",large:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F03\u002Fimg_1154-1024x768.jpg.webp","1536x1536":"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F03\u002Fimg_1154-1536x1152.jpg.webp","2048x2048":EP,full:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F03\u002Fimg_1154-1240x930.jpg.webp"}},excerpt:nw,category:_},{item:{ID:dS,post_author:f,post_date:nx,post_date_gmt:EQ,post_content:a,post_title:kB,post_excerpt:kC,post_status:h,comment_status:c,ping_status:c,post_password:a,post_name:ER,to_ping:a,pinged:a,post_modified:ES,post_modified_gmt:ET,post_content_filtered:a,post_parent:b,guid:EU,menu_order:b,post_type:j,post_mime_type:a,comment_count:i,filter:e},customTitle:a,customImage:d,customExcerpt:a,id:{ID:dS,post_author:f,post_date:nx,post_date_gmt:EQ,post_content:a,post_title:kB,post_excerpt:kC,post_status:h,comment_status:c,ping_status:c,post_password:a,post_name:ER,to_ping:a,pinged:a,post_modified:ES,post_modified_gmt:ET,post_content_filtered:a,post_parent:b,guid:EU,menu_order:b,post_type:j,post_mime_type:a,comment_count:i,filter:e},url:ny,title:kB,image:{url:de,sizes:{thumbnail:EV,medium:EW,medium_large:EX,large:EY,"1536x1536":EZ,"2048x2048":de,full:de}},excerpt:kC,category:ar}]}],excerpt:"Revue de presse de Brand Wagenaar pour mai 2026 : les priorités des professionnels de l’horticulture ornementale varient fortement selon les métiers, entre production, distribution et paysage. Elles diffèrent aussi d’un pays à l’autre, révélant les forces et fragilités des filières européennes face aux transitions en cours.",categories:[{term_id:as,name:ar,slug:kD,term_group:b,term_taxonomy_id:as,taxonomy:w,description:a,parent:b,count:kE,filter:e}],date:"2026-05-26 11:52:27",image:{url:E_,sizes:{thumbnail:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F05\u002Fpexels-ahmetkurt-19851421-150x150.jpg",medium:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F05\u002Fpexels-ahmetkurt-19851421-300x169.jpg",medium_large:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F05\u002Fpexels-ahmetkurt-19851421-768x432.jpg",large:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F05\u002Fpexels-ahmetkurt-19851421-1024x575.jpg","1536x1536":"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F05\u002Fpexels-ahmetkurt-19851421-1536x863.jpg","2048x2048":E_,full:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F05\u002Fpexels-ahmetkurt-19851421-1655x930.jpg.webp"}},new:d,url:Ev},{id:nz,slug:E$,title:"Marché du jardin 2025 : stabilité dans un contexte de transformation des usages",content:[{acf_fc_layout:y,wysiwyg:"\u003Cp\u003E\u003Cspan style=\"font-size: 10pt;\"\u003ECrédit photo : Pexels\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\n\u003Cp\u003E\u003Cspan style=\"font-size: 14pt;\"\u003ELa Fédération des Jardineries et Animaleries de France pilote un panel distributeurs du marché du jardin, réalisé en partenariat avec la Fédération des Magasins de Bricolage et de l’Aménagement (FMB) et complété par des données provenant de la grande distribution via NielsenIQ et du e-commerce.\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\n\u003Cp\u003E\u003Cspan style=\"font-size: 14pt;\"\u003EL’étude montre qu’en 2025, le marché français du jardin atteint 8,52 milliards d’euros, affichant une quasi-stabilité à -0,3 % sur un an. Derrière cette tendance se cache une réalité beaucoup plus contrastée, marquée par des évolutions différenciées selon les circuits de distribution et les catégories de produits, révélant une transformation progressive du secteur.\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\n\u003Cp\u003E[Durée de lecture : 9 minutes]\u003C\u002Fp\u003E\n",backgroundStyle:x,backgroundColor:{color:z},backgroundImage:d},{acf_fc_layout:L,reverse:d,mosaicImageText:[{configuration:{color:{color:a},backgroundColor:{color:C}},content:"\u003Ch2\u003EDes dynamiques variables selon les circuits de distribution\u003C\u002Fh2\u003E\n\u003Cp\u003ELes\u003Cstrong\u003E jardineries et Libres-services agricoles\u003C\u002Fstrong\u003E conservent leur rôle central dans l’univers du jardin, avec \u003Cstrong\u003E3,39 milliards d’euros de chiffre d’affaires\u003C\u002Fstrong\u003E, soit près de\u003Cstrong\u003E 40 % du marché\u003C\u002Fstrong\u003E. Cependant, elles enregistrent un recul de \u003Cstrong\u003E-2,3 %\u003C\u002Fstrong\u003E dans un contexte concurrentiel renforcé.\u003C\u002Fp\u003E\n\u003Cp\u003E\u003Cstrong\u003ELes grandes surfaces de bricolage (GSB)\u003C\u002Fstrong\u003E avec \u003Cstrong\u003E2,78 milliards d’euros de ventes\u003C\u002Fstrong\u003E, affichent une baisse de\u003Cstrong\u003E -0,9 %\u003C\u002Fstrong\u003E.\u003C\u002Fp\u003E\n\u003Cp\u003EÀ l’inverse, deux circuits progressent :\u003Cstrong\u003E la grande distribution alimentaire (GSA)\u003C\u002Fstrong\u003E qui progresse de \u003Cstrong\u003E+2,2 %\u003C\u002Fstrong\u003E, atteignant 1,39 milliard d’euros. L’autre circuit étant\u003Cstrong\u003E l’e-commerce\u003C\u002Fstrong\u003E qui poursuit sa montée en puissance avec \u003Cstrong\u003E+5,2 %, à 0,96 milliard d’euros\u003C\u002Fstrong\u003E, représentant désormais plus de \u003Cstrong\u003E11 % du marché\u003C\u002Fstrong\u003E.\u003C\u002Fp\u003E\n\u003Cp\u003ECette évolution confirme une tendance de fond : la\u003Cstrong\u003E multiplication des parcours d’achat\u003C\u002Fstrong\u003E et la montée du digital, qui modifient les équilibres du marché.\u003C\u002Fp\u003E\n",visualConfiguration:{showLogo:a,showImageMobile:r},image:{ID:Fa,id:Fa,title:"Site web ecommerce digital pexels-wdnet-230544",filename:"pexels-wdnet-230544.jpg",filesize:181857,url:Fb,link:"\u002Factualites\u002Fdigital-et-engagement-ecoresponsable-socle-de-la-croissance-des-commercants\u002Fpexels-wdnet-230544\u002F",alt:"Site web ecommerce digital",author:f,description:a,caption:a,name:"pexels-wdnet-230544",status:o,uploaded_to:15898,date:"2024-09-04 06:54:58",modified:"2024-09-04 07:11:27",menu_order:b,mime_type:t,type:p,subtype:u,icon:q,width:G,height:k,sizes:{thumbnail:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2024\u002F09\u002Fpexels-wdnet-230544-150x150.jpg.webp","thumbnail-width":g,"thumbnail-height":g,medium:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2024\u002F09\u002Fpexels-wdnet-230544-300x200.jpg.webp","medium-width":n,"medium-height":F,medium_large:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2024\u002F09\u002Fpexels-wdnet-230544-768x512.jpg.webp","medium_large-width":m,"medium_large-height":E,large:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2024\u002F09\u002Fpexels-wdnet-230544-1024x683.jpg.webp","large-width":l,"large-height":H,"1536x1536":"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2024\u002F09\u002Fpexels-wdnet-230544-1536x1024.jpg.webp","1536x1536-width":v,"1536x1536-height":l,"2048x2048":"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2024\u002F09\u002Fpexels-wdnet-230544.jpg.webp","2048x2048-width":D,"2048x2048-height":A,full:Fb,"full-width":G,"full-height":k}}},{configuration:{color:{color:a},backgroundColor:{color:z}},content:"\u003Ch2\u003EDes performances produit révélatrices de nouvelles attentes\u003C\u002Fh2\u003E\n\u003Cp\u003EL’analyse par segments de produits met en lumière des dynamiques très différentes.\u003C\u002Fp\u003E\n\u003Cp\u003EDu côté des équipements, \u003Cstrong\u003Eles outils motorisés de jardin\u003C\u002Fstrong\u003E reculent nettement (-4,7 %), dans un contexte de saturation post-période Covid. Les ménages, déjà équipés, renouvellent moins, ce qui pèse sur la croissance de cette catégorie.\u003C\u002Fp\u003E\n\u003Cp\u003EÀ l’opposé, les segments liés à \u003Cstrong\u003El’agrément et aux usages extérieurs\u003C\u002Fstrong\u003E affichent une dynamique positive. Ainsi, \u003Cstrong\u003Eles loisirs au jardin\u003C\u002Fstrong\u003E (mobilier, plein air, cuisson extérieure) progressent de +3,8 %. La\u003Cstrong\u003E décoration extérieure\u003C\u002Fstrong\u003E enregistre une hausse de +4,4 %.\u003C\u002Fp\u003E\n\u003Cp\u003ECes évolutions traduisent un changement structurel de la demande : le jardin n’est plus seulement un espace de production ou d’entretien de végétaux, mais devient un \u003Cstrong\u003Elieu de vie à part entière\u003C\u002Fstrong\u003E, valorisé pour son confort, son esthétique et sa dimension sociale.\u003C\u002Fp\u003E\n",visualConfiguration:{showLogo:a,showImageMobile:r},image:{ID:Fc,id:Fc,title:"Jardin aménagé beautiful-santorini-garden",filename:"beautiful-santorini-garden-1.jpg",filesize:758573,url:dT,link:"\u002Factualites\u002Fmarche-du-jardin-2025-stabilite-dans-un-contexte-de-transformation-des-usages\u002Fbeautiful-santorini-garden\u002F",alt:"Jardin aménagé",author:f,description:a,caption:a,name:"beautiful-santorini-garden",status:o,uploaded_to:nz,date:"2026-05-22 13:22:53",modified:"2026-05-22 13:45:22",menu_order:b,mime_type:t,type:p,subtype:u,icon:q,width:K,height:k,sizes:{thumbnail:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F05\u002Fbeautiful-santorini-garden-1-150x150.jpg","thumbnail-width":g,"thumbnail-height":g,medium:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F05\u002Fbeautiful-santorini-garden-1-200x300.jpg","medium-width":F,"medium-height":n,medium_large:dT,"medium_large-width":m,"medium_large-height":J,large:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F05\u002Fbeautiful-santorini-garden-1-683x1024.jpg","large-width":H,"large-height":l,"1536x1536":dT,"1536x1536-width":l,"1536x1536-height":v,"2048x2048":dT,"2048x2048-width":A,"2048x2048-height":D,full:dT,"full-width":K,"full-height":k}}},{configuration:{color:{color:a},backgroundColor:{color:C}},content:"\u003Ch2\u003EL’influence des conditions climatiques et de l’évolution des comportements\u003C\u002Fh2\u003E\n\u003Cp\u003ELa performance des segments liés aux loisirs et à l’agrément s’explique en partie par des conditions météorologiques favorables, avec \u003Cstrong\u003Eun ensoleillement en hausse de 7 % durant l’été 2025\u003C\u002Fstrong\u003E.\u003C\u002Fp\u003E\n\u003Cp\u003EMais au-delà de cet effet conjoncturel, c’est bien une évolution des comportements qui est à l’œuvre. Les consommateurs arbitrent davantage leurs dépenses en faveur de produits apportant \u003Cstrong\u003Eplaisir immédiat et valorisation de l’espace extérieur\u003C\u002Fstrong\u003E.\u003C\u002Fp\u003E\n\u003Cp\u003E\u003Cstrong\u003ELe rayon végétal\u003C\u002Fstrong\u003E reste globalement stable, sans toutefois capter les dynamiques de croissance observées sur d’autres segments.\u003C\u002Fp\u003E\n\u003Cp\u003EL’enjeu pour assurer la croissance de ce marché ne porte pas uniquement sur les volumes ou les prix, mais sur la capacité à répondre à des attentes plus larges en matière d’expérience et de cadre de vie.\u003C\u002Fp\u003E\n",visualConfiguration:{showLogo:a,showImageMobile:r},image:{ID:Fd,id:Fd,title:"Potées fleuries garden-2179530_1920",filename:"garden-2179530_1920.jpg",filesize:654667,url:Fe,link:"\u002Factualites\u002Fmarche-du-jardin-2025-stabilite-dans-un-contexte-de-transformation-des-usages\u002Fgarden-2179530_1920\u002F",alt:"Potées fleuries",author:f,description:a,caption:a,name:"garden-2179530_1920",status:o,uploaded_to:nz,date:"2026-05-22 13:51:25",modified:"2026-05-22 13:53:31",menu_order:b,mime_type:t,type:p,subtype:u,icon:q,width:G,height:k,sizes:{thumbnail:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F05\u002Fgarden-2179530_1920-150x150.jpg","thumbnail-width":g,"thumbnail-height":g,medium:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F05\u002Fgarden-2179530_1920-300x200.jpg","medium-width":n,"medium-height":F,medium_large:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F05\u002Fgarden-2179530_1920-768x512.jpg","medium_large-width":m,"medium_large-height":E,large:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F05\u002Fgarden-2179530_1920-1024x683.jpg.webp","large-width":l,"large-height":H,"1536x1536":"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F05\u002Fgarden-2179530_1920-1536x1024.jpg.webp","1536x1536-width":v,"1536x1536-height":l,"2048x2048":"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F05\u002Fgarden-2179530_1920.jpg.webp","2048x2048-width":D,"2048x2048-height":A,full:Fe,"full-width":G,"full-height":k}}}]},{acf_fc_layout:y,wysiwyg:"\u003Ch2\u003EUne lecture du marché enrichie par un nouvel outil lancé par Jardineries et Animaleries de France\u003C\u002Fh2\u003E\n\u003Cp\u003ECes analyses s’appuient sur un dispositif de suivi du marché piloté par Jardineries et Animaleries de France, combinant plusieurs sources avec au total plus de 9 000 points de vente physiques et des données issues du e-commerce.\u003Cbr \u002F\u003E\nCe panel permet de croiser les informations provenant des jardineries et LISA, des enseignes de bricolage, de la grande distribution alimentaire et des ventes en ligne via des données de paiement.\u003C\u002Fp\u003E\n",backgroundStyle:x,backgroundColor:{color:dQ},backgroundImage:d},{acf_fc_layout:y,wysiwyg:"\u003Ch3\u003EPour aller plus loin\u003C\u002Fh3\u003E\n\u003Cp\u003E\u003Cspan lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"auto\"\u003ESource : \u003C\u002Fspan\u003E\u003Ca href=\"https:\u002F\u002Fwww.jardineries-animaleries.org\u002Factualites\" target=\"_blank\" rel=\"noreferrer noopener\"\u003E\u003Cspan style=\"color: #ffffff;\"\u003E\u003Cspan lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"none\"\u003EJardineries et Animaleries de France, communiqué de presse du 1\u003C\u002Fspan\u003E\u003Cspan lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"none\"\u003Eer\u003C\u002Fspan\u003E\u003C\u002Fspan\u003E\u003Cspan lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"none\"\u003E\u003Cspan style=\"color: #ffffff;\"\u003E avril 2026.\u003C\u002Fspan\u003E\u003C\u002Fspan\u003E\u003C\u002Fa\u003E\u003C\u002Fp\u003E\n",backgroundStyle:x,backgroundColor:{color:Q},backgroundImage:d},{acf_fc_layout:N,type:O,title:P,newsListItem:[{item:{ID:Ff,post_author:S,post_date:Fg,post_date_gmt:Fh,post_content:a,post_title:nA,post_excerpt:nB,post_status:h,comment_status:c,ping_status:c,post_password:a,post_name:Fi,to_ping:a,pinged:a,post_modified:Fj,post_modified_gmt:Fk,post_content_filtered:a,post_parent:b,guid:Fl,menu_order:b,post_type:j,post_mime_type:a,comment_count:i,filter:e},customTitle:a,customImage:d,customExcerpt:a,id:{ID:Ff,post_author:S,post_date:Fg,post_date_gmt:Fh,post_content:a,post_title:nA,post_excerpt:nB,post_status:h,comment_status:c,ping_status:c,post_password:a,post_name:Fi,to_ping:a,pinged:a,post_modified:Fj,post_modified_gmt:Fk,post_content_filtered:a,post_parent:b,guid:Fl,menu_order:b,post_type:j,post_mime_type:a,comment_count:i,filter:e},url:"\u002Factualites\u002Fle-commerce-horticole",title:nA,image:{url:df,sizes:{thumbnail:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002Fchamp-de-fleurs-roses-150x150.jpg.webp",medium:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002Fchamp-de-fleurs-roses-300x180.jpg.webp",medium_large:df,large:df,"1536x1536":df,"2048x2048":df,full:df}},excerpt:nB,category:ah},{item:{ID:Fm,post_author:f,post_date:Fn,post_date_gmt:Fo,post_content:a,post_title:Fp,post_excerpt:nC,post_status:h,comment_status:c,ping_status:c,post_password:a,post_name:Fq,to_ping:a,pinged:a,post_modified:Fr,post_modified_gmt:Fs,post_content_filtered:a,post_parent:b,guid:Ft,menu_order:b,post_type:j,post_mime_type:a,comment_count:i,filter:e},customTitle:a,customImage:d,customExcerpt:a,id:{ID:Fm,post_author:f,post_date:Fn,post_date_gmt:Fo,post_content:a,post_title:Fp,post_excerpt:nC,post_status:h,comment_status:c,ping_status:c,post_password:a,post_name:Fq,to_ping:a,pinged:a,post_modified:Fr,post_modified_gmt:Fs,post_content_filtered:a,post_parent:b,guid:Ft,menu_order:b,post_type:j,post_mime_type:a,comment_count:i,filter:e},url:"\u002Factualites\u002Fmaintien-du-poids-du-vegetal-dans-le-chiffre-daffaires-des-jardineries-graineteries",title:"Maintien du poids du végétal dans le chiffre d’affaires des jardineries\u002Fgraineteries",image:{url:Fu,sizes:{thumbnail:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2025\u002F09\u002Fpexels-gary-barnes-6231981-150x150.jpg",medium:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2025\u002F09\u002Fpexels-gary-barnes-6231981-200x300.jpg",medium_large:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2025\u002F09\u002Fpexels-gary-barnes-6231981-768x1152.jpg.webp",large:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2025\u002F09\u002Fpexels-gary-barnes-6231981-683x1024.jpg.webp","1536x1536":"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2025\u002F09\u002Fpexels-gary-barnes-6231981-1024x1536.jpg.webp","2048x2048":Fu,full:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2025\u002F09\u002Fpexels-gary-barnes-6231981-620x930.jpg.webp"}},excerpt:nC,category:_}]}],excerpt:"Jardineries et Animaleries de France publie les tendances du marché du jardin en 2025 à partir d’un croisement de plusieurs sources distributeurs. La Fédération des Jardineries et Animaleries de France pilote un panel distributeurs du marché du jardin, réalisé en partenariat avec la Fédération des Magasins de Bricolage et de l’Aménagement (FMB) et complété par des données provenant de la grande distribution via NielsenIQ et du e-commerce.  ",categories:[{term_id:ag,name:_,slug:cE,term_group:b,term_taxonomy_id:ag,taxonomy:w,description:a,parent:b,count:cF,filter:e}],date:"2026-05-22 16:06:45",image:{url:Fv,sizes:{thumbnail:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F05\u002Fchair-outside-150x150.jpg.webp",medium:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F05\u002Fchair-outside-300x200.jpg.webp",medium_large:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F05\u002Fchair-outside-768x512.jpg.webp",large:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F05\u002Fchair-outside-1024x683.jpg.webp","1536x1536":"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F05\u002Fchair-outside-1536x1024.jpg.webp","2048x2048":Fv,full:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F05\u002Fchair-outside-1395x930.jpg.webp"}},new:d,url:E$},{id:kF,slug:Fw,title:"Les Français et le sapin de Noël : origine, recyclage, raisons et freins à l’achat",content:[{acf_fc_layout:y,wysiwyg:"\u003Cp\u003E\u003Cspan style=\"font-size: 14pt;\"\u003ERéalisée auprès de 6 000 foyers représentatifs de la population française des foyers de 18 ans et plus, l’étude sur les achats de sapins de Noël permet aux entreprises de la filière du végétal de suivre les tendances de consommation  au global, par espèce, taille, circuit de distribution ou encore date d’achat.\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\n\u003Cp\u003E\u003Cspan style=\"font-size: 14pt;\"\u003EDes questions d’actualité sont posées pour apporter un éclairage qualitatif complémentaire aux données d’achat.\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\n\u003Cp style=\"text-align: center;\"\u003E\u003Ca class=\"custom-btn b-green-700\" href=\"https:\u002F\u002Fwww.valhor.fr\u002Factualites\u002Fsapins-de-noel-marche-consommation\" target=\"_blank\" rel=\"noopener\" data-background-color=\"green-700\"\u003EVolet 1 de l&rsquo;étude : évolution du marché\u003C\u002Fa\u003E\u003C\u002Fp\u003E\n\u003Cp\u003E[Durée de lecture : 9 minutes]\u003C\u002Fp\u003E\n\u003Cp\u003E&nbsp;\u003C\u002Fp\u003E\n",backgroundStyle:x,backgroundColor:{color:z},backgroundImage:d},{acf_fc_layout:y,wysiwyg:"\u003Ch2\u003EIndicateurs clés du marché\u003C\u002Fh2\u003E\n\u003Cul\u003E\n\u003Cli\u003EPlus d’1 acheteur de sapin de Noël naturel sur 2 en mesure d’identifier l’origine française de son sapin de Noël.\u003C\u002Fli\u003E\n\u003Cli\u003EPour 55% des foyers français, le sapin de Noël naturel est incontournable pour fêter Noël.\u003C\u002Fli\u003E\n\u003Cli\u003ESeuls 7% des foyers français ont déjà été déçus par la qualité de leur sapin naturel au cours des 5 dernières années.\u003C\u002Fli\u003E\n\u003C\u002Ful\u003E\n",backgroundStyle:x,backgroundColor:{color:C},backgroundImage:d},{acf_fc_layout:L,reverse:d,mosaicImageText:[{configuration:{color:{color:a},backgroundColor:{color:z}},content:"\u003Ch2\u003EL’origine du sapin naturel davantage identifiée en circuit spécialisé\u003C\u002Fh2\u003E\n\u003Cp\u003ELorsque l’on demande aux foyers acheteurs d’espèces naturelles s’ils connaissent l’origine de leur sapin de Noël, un peu plus de la moitié est en mesure de répondre.\u003C\u002Fp\u003E\n\u003Cp\u003E50% répondent la France, 3% citent d’autres pays tandis que 47% ne répondent pas. Les consommateurs qui ont acheté leur sapin dans un circuit spécialisé (fleuriste, jardinerie \u002F libre-service agricole, horticulteur\u002Fpépiniériste) sont 84% à identifier l’origine française.\u003C\u002Fp\u003E\n\u003Cp\u003E9% des foyers acheteurs de sapins naturels indiquent que leur sapin était labellisé Fleurs de France, 40% qui ne l’était pas et 51% ne se prononcent pas.\u003C\u002Fp\u003E\n",visualConfiguration:{showLogo:a,showImageMobile:r},image:{ID:Fx,id:Fx,title:Fy,filename:"logo-fleurs_de_france_rvb.png",filesize:205445,url:nD,link:"\u002Factualites\u002Fcertifications-plante-bleue-fleurs-de-france-audits-combines-mis-en-place\u002Flogo-fleurs_de_france_rvb\u002F",alt:Fy,author:f,description:a,caption:a,name:"logo-fleurs_de_france_rvb",status:o,uploaded_to:11261,date:"2023-08-21 12:07:30",modified:"2023-08-21 12:51:50",menu_order:b,mime_type:Fz,type:p,subtype:FA,icon:q,width:FB,height:k,sizes:{thumbnail:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2023\u002F08\u002Flogo-fleurs_de_france_rvb-150x150.png.webp","thumbnail-width":g,"thumbnail-height":g,medium:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2023\u002F08\u002Flogo-fleurs_de_france_rvb-296x300.png.webp","medium-width":296,"medium-height":n,medium_large:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2023\u002F08\u002Flogo-fleurs_de_france_rvb-768x779.png.webp","medium_large-width":m,"medium_large-height":FC,large:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2023\u002F08\u002Flogo-fleurs_de_france_rvb-1009x1024.png.webp","large-width":1009,"large-height":l,"1536x1536":"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2023\u002F08\u002Flogo-fleurs_de_france_rvb-1514x1536.png.webp","1536x1536-width":1514,"1536x1536-height":v,"2048x2048":nD,"2048x2048-width":1647,"2048x2048-height":1671,full:nD,"full-width":FB,"full-height":k}}},{configuration:{color:{color:a},backgroundColor:{color:C}},content:"\u003Ch2\u003ELe recyclage du sapin naturel : une pratique bien ancrée\u003C\u002Fh2\u003E\n\u003Cp\u003EEn 2025, les foyers jetant leur sapin de Noël ne sont plus que 6 %. 83 % le recyclent, 5 % le replantent et 2 % le rapportent. Parmi les 83 % qui le recyclent, 53 % le déposent dans un point de collecte pour le recyclage et 30% le recyclent eux-mêmes (transformation, compost&#8230;).\u003C\u002Fp\u003E\n\u003Cp\u003E\u003Cem\u003E\u003Cspan style=\"font-size: 10pt;\"\u003ECrédit photo : Freepik\u003C\u002Fspan\u003E\u003C\u002Fem\u003E\u003C\u002Fp\u003E\n",visualConfiguration:{showLogo:a,showImageMobile:r},image:{ID:FD,id:FD,title:"43161 freepik prostooleh",filename:"43161-freepik-prostooleh.jpg",filesize:1274895,url:FE,link:"\u002Factualites\u002Fles-francais-et-le-sapin-de-noel-origine-recyclage-raisons-et-freins-a-lachat\u002F43161-freepik-prostooleh\u002F",alt:a,author:f,description:a,caption:a,name:"43161-freepik-prostooleh",status:o,uploaded_to:kF,date:"2026-05-18 14:11:55",modified:nE,menu_order:b,mime_type:t,type:p,subtype:u,icon:q,width:K,height:k,sizes:{thumbnail:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F05\u002F43161-freepik-prostooleh-150x150.jpg.webp","thumbnail-width":g,"thumbnail-height":g,medium:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F05\u002F43161-freepik-prostooleh-200x300.jpg.webp","medium-width":F,"medium-height":n,medium_large:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F05\u002F43161-freepik-prostooleh-768x1152.jpg.webp","medium_large-width":m,"medium_large-height":J,large:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F05\u002F43161-freepik-prostooleh-683x1024.jpg.webp","large-width":H,"large-height":l,"1536x1536":FF,"1536x1536-width":ai,"1536x1536-height":bS,"2048x2048":FF,"2048x2048-width":ai,"2048x2048-height":bS,full:FE,"full-width":K,"full-height":k}}},{configuration:{color:{color:a},backgroundColor:{color:z}},content:"\u003Ch2\u003EL’achat de sapins de Noël naturels guidé par l’émotion et la tradition\u003C\u002Fh2\u003E\n\u003Cp\u003ELorsque l’on demande aux acheteurs de sapins naturels pour quelles raisons ils ont fait ce choix, les réponses qui ressortent le plus sont : « incontournable pour fêter Noël » pour 55 %, « pour ma famille (enfants, petits-enfants…) » pour 38 %, « pour l’odeur qui apporte une ambiance de Noël » pour 36 % ou encore le fait qu’il s’agisse d’un produit naturel pour 33 % et pour son côté festif pour 27 %.\u003Cbr \u002F\u003E\nLa dimension économique avec la présence d’une offre (fidélité, promotion…) ou le soutien à l’économie locale ne sont cités respectivement que par 10 % et 8 % des foyers acheteurs de sapins naturels.\u003Cbr \u002F\u003E\nEn outre, 36 % des foyers acheteurs de sapins naturels déclarent avoir pu bénéficier d’une offre : réduction, bon d’achat ou autre.\u003C\u002Fp\u003E\n\u003Cp\u003EDans le cadre de cette étude, Kantar a demandé à l’ensemble des foyers si au cours des 5 dernières années, ils avaient déjà été déçus par la qualité de leur sapin naturel. Sur les 40 % de foyers ayant acheté un sapin naturel ces 5 dernières années, seuls 7 % déclarent avoir déjà été déçus par sa qualité. Cette déception porte notamment sur la perte trop rapide des aiguilles et la durée de vie limitée.\u003C\u002Fp\u003E\n\u003Cp\u003ELa déception est davantage présente chez ceux ayant acheté leur sapin sur un marché ou en grande distribution.\u003C\u002Fp\u003E\n\u003Cp\u003E\u003Cem\u003E\u003Cspan style=\"font-size: 10pt;\"\u003ECrédit photo : Pexels\u003C\u002Fspan\u003E\u003C\u002Fem\u003E\u003C\u002Fp\u003E\n",visualConfiguration:{showLogo:a,showImageMobile:r},image:{ID:FG,id:FG,title:"Sapin de Noël - pexels-anastasia-shuraeva-6305597",filename:"sapin-de-noel-pexels-anastasia-shuraeva-6305597.jpg",filesize:349089,url:FH,link:"\u002Factualites\u002Fles-francais-et-le-sapin-de-noel-origine-recyclage-raisons-et-freins-a-lachat\u002Fsapin-de-noel-pexels-anastasia-shuraeva-6305597\u002F",alt:"Sapin de Noël",author:f,description:a,caption:a,name:"sapin-de-noel-pexels-anastasia-shuraeva-6305597",status:o,uploaded_to:kF,date:"2026-05-18 13:54:44",modified:nE,menu_order:b,mime_type:t,type:p,subtype:u,icon:q,width:K,height:k,sizes:{thumbnail:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F05\u002Fsapin-de-noel-pexels-anastasia-shuraeva-6305597-150x150.jpg","thumbnail-width":g,"thumbnail-height":g,medium:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F05\u002Fsapin-de-noel-pexels-anastasia-shuraeva-6305597-200x300.jpg","medium-width":F,"medium-height":n,medium_large:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F05\u002Fsapin-de-noel-pexels-anastasia-shuraeva-6305597-768x1152.jpg.webp","medium_large-width":m,"medium_large-height":J,large:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F05\u002Fsapin-de-noel-pexels-anastasia-shuraeva-6305597-683x1024.jpg.webp","large-width":H,"large-height":l,"1536x1536":"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F05\u002Fsapin-de-noel-pexels-anastasia-shuraeva-6305597-1024x1536.jpg.webp","1536x1536-width":l,"1536x1536-height":v,"2048x2048":"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F05\u002Fsapin-de-noel-pexels-anastasia-shuraeva-6305597.jpg.webp","2048x2048-width":A,"2048x2048-height":D,full:FH,"full-width":K,"full-height":k}}},{configuration:{color:{color:a},backgroundColor:{color:a}},content:"\u003Ch2\u003ELes Français et le sapin artificiel\u003C\u002Fh2\u003E\n\u003Cp\u003ELes foyers qui n’achètent pas de sapin naturel citent comme raisons outre le fait d’utiliser un sapin artificiel pour 49 %, par économie pour 12 %, parce qu’ils ne fêtent pas Noël pour 12 % ou encore par manque de place (ou en raison d’autres contraintes) pour 11 %.\u003C\u002Fp\u003E\n\u003Cp\u003EActuellement, 51 % des foyers disposent d’un sapin artificiel. Les principales raisons qui poussent ces foyers à opter pour un sapin artificiel sont la durée de vie, la praticité ou encore les économies réalisées. Les deux premiers circuits de distribution du sapin artificiel sont le magasin de décoration \u002F d’aménagement de la maison et la grande distribution.\u003C\u002Fp\u003E\n\u003Cp\u003E\u003Cspan style=\"font-size: 10pt;\"\u003E\u003Cem\u003ECrédit photo : Pexels\u003C\u002Fem\u003E\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\n",visualConfiguration:{showLogo:a,showImageMobile:r},image:{ID:FI,id:FI,title:"Sapin artificiel pexels-magaly-taboada-1529426891-35036736",filename:"pexels-magaly-taboada-1529426891-35036736.jpg",filesize:477536,url:FJ,link:"\u002Factualites\u002Fles-francais-et-le-sapin-de-noel-origine-recyclage-raisons-et-freins-a-lachat\u002Fpexels-magaly-taboada-1529426891-35036736\u002F",alt:"Sapin artificiel",author:f,description:a,caption:a,name:"pexels-magaly-taboada-1529426891-35036736",status:o,uploaded_to:kF,date:"2026-05-18 14:02:03",modified:nE,menu_order:b,mime_type:t,type:p,subtype:u,icon:q,width:K,height:k,sizes:{thumbnail:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F05\u002Fpexels-magaly-taboada-1529426891-35036736-150x150.jpg","thumbnail-width":g,"thumbnail-height":g,medium:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F05\u002Fpexels-magaly-taboada-1529426891-35036736-200x300.jpg","medium-width":F,"medium-height":n,medium_large:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F05\u002Fpexels-magaly-taboada-1529426891-35036736-768x1152.jpg","medium_large-width":m,"medium_large-height":J,large:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F05\u002Fpexels-magaly-taboada-1529426891-35036736-683x1024.jpg","large-width":H,"large-height":l,"1536x1536":"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F05\u002Fpexels-magaly-taboada-1529426891-35036736-1024x1536.jpg.webp","1536x1536-width":l,"1536x1536-height":v,"2048x2048":"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F05\u002Fpexels-magaly-taboada-1529426891-35036736.jpg.webp","2048x2048-width":A,"2048x2048-height":D,full:FJ,"full-width":K,"full-height":k}}}]},{acf_fc_layout:y,wysiwyg:"\u003Ch2\u003EPour aller plus loin\u003C\u002Fh2\u003E\n\u003Cp\u003ESource : L’achat de sapins pour les fêtes de Noël 2025, Bilan consommateurs par Kantar pour FranceAgriMer et VALHOR, avril 2026.\u003C\u002Fp\u003E\n\u003Cp\u003EAccéder au \u003Ca href=\"https:\u002F\u002Fpro.valhor.fr\u002Ffile-sharing?bucket=documents&amp;path=Chiffres%20du%20marche%CC%81%20et%20tendances%20de%20consommation%2FAchats%20saisonniers%2FAchats%20des%20Fran%C3%A7ais%20en%20sapins%20de%20No%C3%ABl%20en%202025.pdf&amp;type=file\"\u003Erapport complet ici.\u003C\u002Fa\u003E\u003C\u002Fp\u003E\n",backgroundStyle:x,backgroundColor:{color:Q},backgroundImage:d},{acf_fc_layout:N,type:O,title:P,newsListItem:[{item:{ID:dg,post_author:f,post_date:nF,post_date_gmt:FK,post_content:a,post_title:kG,post_excerpt:kH,post_status:h,comment_status:c,ping_status:c,post_password:a,post_name:FL,to_ping:a,pinged:a,post_modified:FM,post_modified_gmt:FN,post_content_filtered:a,post_parent:b,guid:FO,menu_order:b,post_type:j,post_mime_type:a,comment_count:i,filter:e},customTitle:a,customImage:d,customExcerpt:a,id:{ID:dg,post_author:f,post_date:nF,post_date_gmt:FK,post_content:a,post_title:kG,post_excerpt:kH,post_status:h,comment_status:c,ping_status:c,post_password:a,post_name:FL,to_ping:a,pinged:a,post_modified:FM,post_modified_gmt:FN,post_content_filtered:a,post_parent:b,guid:FO,menu_order:b,post_type:j,post_mime_type:a,comment_count:i,filter:e},url:nG,title:kG,image:{url:kI,sizes:{thumbnail:FP,medium:FQ,medium_large:FR,large:FS,"1536x1536":FT,"2048x2048":kI,full:FU}},excerpt:kH,category:Y},{item:{ID:dh,post_author:f,post_date:at,post_date_gmt:au,post_content:a,post_title:di,post_excerpt:aM,post_status:h,comment_status:c,ping_status:c,post_password:a,post_name:dj,to_ping:a,pinged:a,post_modified:at,post_modified_gmt:au,post_content_filtered:a,post_parent:b,guid:dk,menu_order:b,post_type:j,post_mime_type:a,comment_count:i,filter:e},customTitle:a,customImage:d,customExcerpt:a,id:{ID:dh,post_author:f,post_date:at,post_date_gmt:au,post_content:a,post_title:di,post_excerpt:aM,post_status:h,comment_status:c,ping_status:c,post_password:a,post_name:dj,to_ping:a,pinged:a,post_modified:at,post_modified_gmt:au,post_content_filtered:a,post_parent:b,guid:dk,menu_order:b,post_type:j,post_mime_type:a,comment_count:i,filter:e},url:nH,title:nI,image:{url:dl,sizes:{thumbnail:nJ,medium:nK,medium_large:nL,large:nM,"1536x1536":nN,"2048x2048":dl,full:nO}},excerpt:aM,category:Y}]}],excerpt:"Réalisée auprès de 6 000 foyers représentatifs de la population française des foyers de 18 ans et plus, l’étude sur les achats de sapins de Noël permet aux entreprises de la filière du végétal de suivre les tendances de consommation  au global, par espèce, taille, circuit de distribution ou encore date d’achat. Des questions d’actualité sont posées pour apporter un éclairage qualitatif complémentaire aux données d’achat.",categories:[{term_id:av,name:Y,slug:dm,term_group:b,term_taxonomy_id:av,taxonomy:w,description:a,parent:b,count:dn,filter:e}],date:"2026-05-22 16:02:01",image:{url:nP,sizes:{thumbnail:FV,medium:FW,medium_large:FX,large:FY,"1536x1536":FZ,"2048x2048":nP,full:nQ}},new:d,url:Fw},{id:dU,slug:nR,title:kJ,content:[{acf_fc_layout:y,wysiwyg:"\u003Cp\u003E\u003Cspan style=\"font-size: 14pt;\"\u003E\u003Cspan lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"auto\"\u003EUne tendance à la hausse du panier moyen qui compense en partie le recul du nombre de foyers acheteurs.\u003C\u002Fspan\u003E\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\n\u003Cp\u003E[Durée de lecture : 3 minutes]\u003C\u002Fp\u003E\n",backgroundStyle:x,backgroundColor:{color:z},backgroundImage:d},{acf_fc_layout:L,reverse:d,mosaicImageText:[{configuration:{color:{color:a},backgroundColor:{color:C}},content:"\u003Ch2\u003ELe marché du chrysanthème en 2025\u003C\u002Fh2\u003E\n\u003Cp\u003EQue représente le marché de cette espèce de plantes en pot qui est l’une des plus produites en France comme l’indique le \u003Ca href=\"https:\u002F\u002Fwww.valhor.fr\u002Fchiffres-et-prospective\u002Fle-marche-du-vegetal\u002Fchiffres-de-la-production-horticole-selon-le-type-de-plantes\" target=\"_blank\" rel=\"noopener\"\u003ERecensement Agricole\u003C\u002Fa\u003E ?\u003C\u002Fp\u003E\n\u003Cp\u003ESur l’ensemble du marché des végétaux d’ornement (pour soi, pour offrir, pour l’intérieur, l’extérieur, le deuil), le chrysanthème représente \u003Cstrong\u003Ela deuxième espèce achetée\u003C\u002Fstrong\u003E et celle qui représente le plus de foyers acheteurs après la rose.\u003C\u002Fp\u003E\n\u003Cp\u003EEn 2025, \u003Cstrong\u003E15 % des foyers français ont acheté au moins un chrysanthème\u003C\u002Fstrong\u003E pour le cimetière (contre 21 % en 2019). Entre 2019 et 2025, le prix moyen payé par chrysanthème a augmenté de 10 %.\u003C\u002Fp\u003E\n\u003Cp\u003ELes 3 premiers\u003Cstrong\u003E circuits de distribution\u003C\u002Fstrong\u003E des chrysanthèmes de Toussaint sont la jardinerie \u002F le libre-service agricole, la grande distribution et le fleuriste.\u003C\u002Fp\u003E\n",visualConfiguration:{showLogo:a,showImageMobile:r},image:{ID:F_,id:F_,title:"Chrysanthèmes IMG_3338",filename:"img_3338-1.jpg",filesize:734594,url:nS,link:"\u002Factualites\u002Fachats-des-francais-en-chrysanthemes-pour-le-cimetiere\u002Fimg_3338-2\u002F",alt:"Chrysanthèmes",author:M,description:a,caption:a,name:"img_3338-2",status:o,uploaded_to:dU,date:"2022-06-27 15:21:17",modified:"2026-05-20 08:01:33",menu_order:b,mime_type:t,type:p,subtype:u,icon:q,width:W,height:k,sizes:{thumbnail:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002Fimg_3338-1-150x150.jpg.webp","thumbnail-width":g,"thumbnail-height":g,medium:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002Fimg_3338-1-225x300.jpg.webp","medium-width":T,"medium-height":n,medium_large:F$,"medium_large-width":m,"medium_large-height":l,large:F$,"large-width":m,"large-height":l,"1536x1536":"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002Fimg_3338-1-1152x1536.jpg.webp","1536x1536-width":J,"1536x1536-height":v,"2048x2048":nS,"2048x2048-width":V,"2048x2048-height":D,full:nS,"full-width":W,"full-height":k}}},{configuration:{color:{color:a},backgroundColor:{color:z}},content:"\u003Ch2\u003ELe chrysanthème en 2023 : deuxième végétal le plus acheté\u003C\u002Fh2\u003E\n\u003Cp\u003ED’après les données du panel consommateurs Kantar pour VALHOR et FranceAgriMer sur l’ensemble des dépenses en végétaux d’ornement (pour l’intérieur, l’extérieur, le cimetière et les obsèques), le chrysanthème représente en poids des dépenses la deuxième espèce la plus achetée après la rose. Avec 63 % des quantités achetées, le chrysanthème est l’espèce la plus achetée à la Toussaint.\u003C\u002Fp\u003E\n\u003Cp\u003E\u003Cstrong\u003ELe chrysanthème représente 31 % des achats annuels en végétaux pour le cimetière,\u003C\u002Fstrong\u003E un poids stable ces dernières années. En valeur, il représente 24 % des dépenses annuelles pour le cimetière.\u003C\u002Fp\u003E\n\u003Cp\u003ECôté lieux d’achat, si la grande distribution représente en 2022 le poids le plus important en termes de dépenses, celui-ci a tendance à régresser avec 27 % en 2019, 25,9% en 2020, 24,9 % en 2021 et 24,5% en 2022. 23% des sommes dépensées par les particuliers pour les achats de chrysanthèmes sont réalisées en jardinerie ou libre-service agricole.\u003C\u002Fp\u003E\n\u003Cp\u003E&nbsp;\u003C\u002Fp\u003E\n",visualConfiguration:{showLogo:a,showImageMobile:r},image:{ID:Ga,id:Ga,title:Gb,filename:"chrysanthemum-4552365_1920.jpg",filesize:249580,url:Gc,link:"\u002Factualites\u002Fachats-des-francais-en-chrysanthemes-pour-le-cimetiere\u002Fchrysanthemum-4552365_1920\u002F",alt:a,author:f,description:a,caption:a,name:Gb,status:o,uploaded_to:dU,date:"2025-03-10 10:05:35",modified:"2026-05-20 08:06:29",menu_order:b,mime_type:t,type:p,subtype:u,icon:q,width:G,height:k,sizes:{thumbnail:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2025\u002F03\u002Fchrysanthemum-4552365_1920-150x150.jpg.webp","thumbnail-width":g,"thumbnail-height":g,medium:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2025\u002F03\u002Fchrysanthemum-4552365_1920-300x200.jpg.webp","medium-width":n,"medium-height":F,medium_large:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2025\u002F03\u002Fchrysanthemum-4552365_1920-768x512.jpg.webp","medium_large-width":m,"medium_large-height":E,large:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2025\u002F03\u002Fchrysanthemum-4552365_1920-1024x683.jpg.webp","large-width":l,"large-height":H,"1536x1536":"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2025\u002F03\u002Fchrysanthemum-4552365_1920-1536x1024.jpg.webp","1536x1536-width":v,"1536x1536-height":l,"2048x2048":"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2025\u002F03\u002Fchrysanthemum-4552365_1920.jpg.webp","2048x2048-width":D,"2048x2048-height":A,full:Gc,"full-width":G,"full-height":k}}}]},{acf_fc_layout:y,wysiwyg:"\u003Ch3\u003EPour aller plus loin\u003C\u002Fh3\u003E\n\u003Cp\u003EPlus de chiffres à découvrir dans l’infographie VALHOR \u003Cspan style=\"color: #ffffff;\"\u003E« \u003Ca style=\"color: #ffffff;\" href=\"https:\u002F\u002Fpro.valhor.fr\u002Ffile-sharing?bucket=documents&amp;path=Chiffres%20du%20marche%CC%81%20et%20tendances%20de%20consommation%2FAchats%20par%20cate%CC%81gories%20de%20ve%CC%81ge%CC%81taux%2FPanier%20moyen%2C%20classement%20par%20circuit%20de%20distribution%2C%20principales%20esp%C3%A8ces%20achet%C3%A9es%20%C3%A0%20l'occasion%20de%20la%20Toussaint%202025%20(infographie).pdf&amp;type=file\" target=\"_blank\" rel=\"noopener\"\u003EChrysanthèmes achetés par les Français pour le cimetière en 2025\u003C\u002Fa\u003E ».\u003C\u002Fspan\u003E\u003Cbr \u002F\u003E\nRetrouvez également sur l’espace pro l’infographie Kantar sur \u003Ca href=\"https:\u002F\u002Fpro.valhor.fr\u002Ffile-sharing?bucket=documents&amp;path=Chiffres%20du%20marche%CC%81%20et%20tendances%20de%20consommation%2FAchats%20saisonniers%2FAchats%20des%20Fran%C3%A7ais%20en%20v%C3%A9g%C3%A9taux%20%C3%A0%20l'occasion%20de%20la%20Toussaint%202025.pdf&amp;type=file\" target=\"_blank\" rel=\"noopener\"\u003E\u003Cspan style=\"color: #ffffff;\"\u003Eles achats des Français en fleurs et plantes à la Toussaint.\u003C\u002Fspan\u003E\u003C\u002Fa\u003E\u003C\u002Fp\u003E\n\u003Cp\u003ESource : Panel consommateurs Kantar pour FranceAgriMer et VALHOR.\u003C\u002Fp\u003E\n\u003Cp\u003E&nbsp;\u003C\u002Fp\u003E\n",backgroundStyle:x,backgroundColor:{color:Q},backgroundImage:d},{acf_fc_layout:N,type:O,title:P,newsListItem:[{item:{ID:dh,post_author:f,post_date:at,post_date_gmt:au,post_content:a,post_title:di,post_excerpt:aM,post_status:h,comment_status:c,ping_status:c,post_password:a,post_name:dj,to_ping:a,pinged:a,post_modified:at,post_modified_gmt:au,post_content_filtered:a,post_parent:b,guid:dk,menu_order:b,post_type:j,post_mime_type:a,comment_count:i,filter:e},customTitle:a,customImage:d,customExcerpt:a,id:{ID:dh,post_author:f,post_date:at,post_date_gmt:au,post_content:a,post_title:di,post_excerpt:aM,post_status:h,comment_status:c,ping_status:c,post_password:a,post_name:dj,to_ping:a,pinged:a,post_modified:at,post_modified_gmt:au,post_content_filtered:a,post_parent:b,guid:dk,menu_order:b,post_type:j,post_mime_type:a,comment_count:i,filter:e},url:nH,title:nI,image:{url:dl,sizes:{thumbnail:nJ,medium:nK,medium_large:nL,large:nM,"1536x1536":nN,"2048x2048":dl,full:nO}},excerpt:aM,category:Y},{item:{ID:nT,post_author:f,post_date:nU,post_date_gmt:Gd,post_content:a,post_title:nV,post_excerpt:kK,post_status:h,comment_status:c,ping_status:c,post_password:a,post_name:Ge,to_ping:a,pinged:a,post_modified:Gf,post_modified_gmt:Gg,post_content_filtered:a,post_parent:b,guid:Gh,menu_order:b,post_type:j,post_mime_type:a,comment_count:i,filter:e},customTitle:a,customImage:d,customExcerpt:a,id:{ID:nT,post_author:f,post_date:nU,post_date_gmt:Gd,post_content:a,post_title:nV,post_excerpt:kK,post_status:h,comment_status:c,ping_status:c,post_password:a,post_name:Ge,to_ping:a,pinged:a,post_modified:Gf,post_modified_gmt:Gg,post_content_filtered:a,post_parent:b,guid:Gh,menu_order:b,post_type:j,post_mime_type:a,comment_count:i,filter:e},url:nW,title:"Marché des plantes d’extérieur en France",image:{url:bp,sizes:{thumbnail:Gi,medium:Gj,medium_large:Gk,large:Gl,"1536x1536":bp,"2048x2048":bp,full:bp}},excerpt:kK}]}],excerpt:kL,categories:[{term_id:av,name:Y,slug:dm,term_group:b,term_taxonomy_id:av,taxonomy:w,description:a,parent:b,count:dn,filter:e}],date:dV,image:{url:aG,sizes:{thumbnail:Gm,medium:Gn,medium_large:Go,large:aG,"1536x1536":aG,"2048x2048":aG,full:aG}},new:d,url:nR},{id:Gp,slug:Gq,title:"Marché mondial de la plante d'intérieur : évolutions et perspectives",content:[{acf_fc_layout:y,wysiwyg:"\u003Cp\u003E\u003Cspan style=\"font-size: 14pt;\"\u003EAprès l’essor exceptionnel observé durant la pandémie de Covid‑19, marqué par une explosion de la demande et l’arrivée de millions de nouveaux consommateurs, le secteur est désormais entré dans une phase de normalisation. La demande ne s’est pas effondrée : elle s’est stabilisée à un niveau structurellement plus élevé qu’avant 2020, mais dans un contexte économique nettement plus contraint. \u003C\u002Fspan\u003E\u003C\u002Fp\u003E\n\u003Cp\u003E\u003Cspan style=\"font-size: 14pt;\"\u003ECette transition marque le passage d’un marché de croissance rapide à un marché de maturité, dans lequel \u003Cstrong\u003Ela rentabilité, la maîtrise des coûts et la structuration des chaînes de valeur\u003C\u002Fstrong\u003E deviennent prioritaires. \u003C\u002Fspan\u003E\u003C\u002Fp\u003E\n\u003Cp\u003E\u003Cspan style=\"font-size: 14pt;\"\u003EEn France, le marché de la plante fleurie d’intérieur connaît un tassement si l’on regarde les chiffres de consommation et d’importations depuis 2020. \u003C\u002Fspan\u003E\u003C\u002Fp\u003E\n\u003Cp\u003E[Durée de lecture : 18 minutes]\u003C\u002Fp\u003E\n",backgroundStyle:x,backgroundColor:{color:z},backgroundImage:d},{acf_fc_layout:L,reverse:d,mosaicImageText:[{configuration:{color:{color:a},backgroundColor:{color:C}},content:"\u003Ch2\u003EUn marché des plantes d&rsquo;intérieur plus large mais économiquement sous pression\u003C\u002Fh2\u003E\n\u003Cp\u003ELes contributions de Rabobank, de la Horticultural Trades Association (HTA) au Royaume‑Uni et de l’économiste Charlie Hall (Texas A&amp;M University) expert en horticulture convergent vers un diagnostic commun. Le marché des plantes d’intérieur conserve une \u003Cstrong\u003Ebase de consommateurs élargie\u003C\u002Fstrong\u003E, mais il évolue désormais sous une \u003Cstrong\u003Eforte pression économique\u003C\u002Fstrong\u003E. L’inflation, la hausse durable des coûts de l’énergie, les tensions sur la main‑d’œuvre et le renchérissement logistique ont profondément modifié les équilibres économiques du secteur.\u003C\u002Fp\u003E\n\u003Cp\u003ELa phase post‑pandémie a vu une correction des prix sur certains segments standards, entraînant une\u003Cstrong\u003E érosion significative des marges\u003C\u002Fstrong\u003E, en particulier pour les productions des espèces « classiques ». Les volumes se maintiennent, mais la rentabilité est devenue le principal facteur de fragilisation des entreprises.\u003C\u002Fp\u003E\n\u003Cp\u003ELes données de vente au détail confirment cette évolution. Au Royaume-Uni, après le pic de 2021, les ventes se sont normalisées et stagnent globalement, tandis que\u003Cstrong\u003E la rentabilité des enseignes reste sous tension\u003C\u002Fstrong\u003E. Cette situation illustre un phénomène désormais partagé par l’ensemble de la filière : la croissance du chiffre d’affaires ne garantit plus la performance économique.\u003C\u002Fp\u003E\n",visualConfiguration:{showLogo:a,showImageMobile:r},image:{ID:Gr,id:Gr,title:"orchidée plante d'intérieur orchid-3942371_1920",filename:"orchid-3942371_1920.jpg",filesize:344892,url:Gs,link:"\u002Factualites\u002Fmarche-mondial-de-la-plante-interieur-evolutions-et-perspectives\u002Forchid-3942371_1920\u002F",alt:"orchidée plante d'intérieur",author:f,description:a,caption:a,name:"orchid-3942371_1920",status:o,uploaded_to:Gp,date:"2026-05-18 13:54:28",modified:"2026-05-21 08:06:45",menu_order:b,mime_type:t,type:p,subtype:u,icon:q,width:G,height:k,sizes:{thumbnail:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F05\u002Forchid-3942371_1920-150x150.jpg.webp","thumbnail-width":g,"thumbnail-height":g,medium:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F05\u002Forchid-3942371_1920-300x200.jpg.webp","medium-width":n,"medium-height":F,medium_large:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F05\u002Forchid-3942371_1920-768x512.jpg.webp","medium_large-width":m,"medium_large-height":E,large:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F05\u002Forchid-3942371_1920-1024x683.jpg.webp","large-width":l,"large-height":H,"1536x1536":"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F05\u002Forchid-3942371_1920-1536x1024.jpg.webp","1536x1536-width":v,"1536x1536-height":l,"2048x2048":"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F05\u002Forchid-3942371_1920.jpg.webp","2048x2048-width":D,"2048x2048-height":A,full:Gs,"full-width":G,"full-height":k}}},{configuration:{color:{color:a},backgroundColor:{color:z}},content:"\u003Ch2\u003EStratégies des producteurs : planification, contrats et énergie\u003C\u002Fh2\u003E\n\u003Cp\u003EDans ce contexte, les producteurs adaptent profondément leurs stratégies. Les témoignages d’entreprises en Italie, au Danemark, au Brésil et en Australie mettent en évidence cette adaptation. L’époque des expansions rapides et peu sécurisées est révolue.\u003C\u002Fp\u003E\n\u003Cp\u003ELes assortiments sont rationalisés au profit de \u003Cstrong\u003Evariétés fiables et à rotation régulière\u003C\u002Fstrong\u003E. La contractualisation avec la distribution se renforce afin de sécuriser les volumes et limiter les risques financiers. Dans certains pays, produire sans contrat préalable pour des volumes importants devient l’exception plutôt que la règle.\u003C\u002Fp\u003E\n\u003Cp\u003E\u003Cstrong\u003E L’énergie\u003C\u002Fstrong\u003E est désormais un déterminant stratégique. Les choix d’investissement se concentrent sur l’autonomie énergétique, la réduction de la dépendance aux énergies fossiles et l’amélioration de l’efficacité climatique des serres. Cette contrainte énergétique influence directement les calendriers de culture, les choix de gammes et la compétitivité des producteurs.\u003C\u002Fp\u003E\n\u003Cp\u003EPar ailleurs, les plantes d’intérieur présentent des \u003Cstrong\u003Ecycles de remplacement longs\u003C\u002Fstrong\u003E : une plante bien entretenue peut rester plusieurs années dans un foyer ou un bureau. Ce facteur structurel limite mécaniquement le rythme de renouvellement de la demande et impose une lecture plus fine des cycles de consommation.\u003C\u002Fp\u003E\n",visualConfiguration:{showLogo:a,showImageMobile:r},image:{ID:Gt,id:Gt,title:"Jeune fille choisissant une plante d'intérieur en jardinerie pexels-gary-barnes-6231971",filename:"pexels-gary-barnes-6231971-e1656315712466.jpg",filesize:246539,url:nX,link:"\u002Factualites\u002Fjardinerie-exemples-de-strategie-pour-bien-commencer-la-saison\u002Fpexels-gary-barnes-6231971\u002F",alt:"Jeune fille choisissant une plante d'intérieur en jardinerie",author:f,description:a,caption:"Gary Barnes \u002F Pexels",name:"pexels-gary-barnes-6231971",status:o,uploaded_to:4359,date:"2022-06-27 07:39:16",modified:"2024-05-30 13:16:56",menu_order:b,mime_type:t,type:p,subtype:u,icon:q,width:Gu,height:k,sizes:{thumbnail:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002Fpexels-gary-barnes-6231971-e1656315712466-150x150.jpg.webp","thumbnail-width":g,"thumbnail-height":g,medium:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002Fpexels-gary-barnes-6231971-e1656315712466-285x300.jpg.webp","medium-width":285,"medium-height":n,medium_large:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002Fpexels-gary-barnes-6231971-e1656315712466-768x809.jpg.webp","medium_large-width":m,"medium_large-height":809,large:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002Fpexels-gary-barnes-6231971-e1656315712466-972x1024.jpg.webp","large-width":972,"large-height":l,"1536x1536":"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002Fpexels-gary-barnes-6231971-1024x1536.jpg.webp","1536x1536-width":l,"1536x1536-height":v,"2048x2048":nX,"2048x2048-width":1248,"2048x2048-height":1315,full:nX,"full-width":Gu,"full-height":k}}},{configuration:{color:{color:a},backgroundColor:{color:C}},content:"\u003Ch2\u003EL&rsquo;amont de la filière : sélection, propagation et résilience\u003C\u002Fh2\u003E\n\u003Cp\u003EEn amont, les sélectionneurs et les multiplicateurs jouent un rôle clé dans l’adaptation du secteur. Les priorités de la recherche variétale évoluent : résistance aux maladies, tolérance au stress climatique, efficacité énergétique et régularité de production deviennent des critères de sélection majeurs, sans pour autant sacrifier l’attractivité esthétique indispensable à la vente.\u003C\u002Fp\u003E\n\u003Cp\u003ELes progrès en sélection prédictive, s’appuyant sur l’analyse génétique et les outils numériques, permettent d’orienter plus rapidement les programmes de breeding vers des objectifs précis. La culture in vitro et la multiplication professionnelle renforcent la fiabilité de l’offre en sécurisant l’approvisionnement en jeunes plants homogènes, sains et traçables à l’échelle mondiale.\u003C\u002Fp\u003E\n\u003Cp\u003ECette évolution traduit un passage d’une innovation principalement axée sur la nouveauté à une innovation orientée performance globale et robustesse économique.\u003C\u002Fp\u003E\n",visualConfiguration:{showLogo:a,showImageMobile:r},image:{ID:Gv,id:Gv,title:Gw,filename:"rolls-dorchidees-et-plantes-vertes-dun-grossiste.jpg",filesize:401265,url:nY,link:"\u002Factualites\u002Fjanvier-quelle-strategie-apres-la-crise-pour-la-filiere-du-vegetal\u002Frolls-dorchidees-et-plantes-vertes-dun-grossiste\u002F",alt:Gw,author:M,description:a,caption:a,name:"rolls-dorchidees-et-plantes-vertes-dun-grossiste",status:o,uploaded_to:4728,date:"2022-06-29 13:23:08",modified:"2022-06-29 13:23:34",menu_order:b,mime_type:t,type:p,subtype:u,icon:q,width:$,height:k,sizes:{thumbnail:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F02\u002Frolls-dorchidees-et-plantes-vertes-dun-grossiste-150x150.jpg.webp","thumbnail-width":g,"thumbnail-height":g,medium:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F02\u002Frolls-dorchidees-et-plantes-vertes-dun-grossiste-300x225.jpg.webp","medium-width":n,"medium-height":T,medium_large:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F02\u002Frolls-dorchidees-et-plantes-vertes-dun-grossiste-768x576.jpg.webp","medium_large-width":m,"medium_large-height":aw,large:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F02\u002Frolls-dorchidees-et-plantes-vertes-dun-grossiste-1024x768.jpg.webp","large-width":l,"large-height":m,"1536x1536":"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F02\u002Frolls-dorchidees-et-plantes-vertes-dun-grossiste-1536x1152.jpg.webp","1536x1536-width":v,"1536x1536-height":J,"2048x2048":nY,"2048x2048-width":D,"2048x2048-height":V,full:nY,"full-width":$,"full-height":k}}}]},{acf_fc_layout:y,wysiwyg:"\u003Ch2\u003EMarché français de la plante d&rsquo;intérieur\u003C\u002Fh2\u003E\n\u003Cp\u003EEn France, les données d’importations de jeunes plants de plantes d’intérieur, de plantes d’intérieur fleuries et vertes se tasse voire décline si l’on observe les flux en valeur et en volume.\u003C\u002Fp\u003E\n\u003Cdiv id=\"attachment_22859\" style=\"width: 610px\" class=\"wp-caption aligncenter\"\u003E\u003Cimg aria-describedby=\"caption-attachment-22859\" decoding=\"async\" class=\"wp-image-22859\" src=\"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F05\u002Fimportations-plantes-interieur-sd-1024x495.png\" alt=\"Importations Plantes intérieur SD\" width=\"600\"  \u002F\u003E\u003Cp id=\"caption-attachment-22859\" class=\"wp-caption-text\"\u003E\u003Cspan style=\"font-size: 10pt;\"\u003ESource : Direction générale des Douanes et des droits indirects\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003C\u002Fdiv\u003E\n\u003Cdiv id=\"attachment_22858\" style=\"width: 610px\" class=\"wp-caption aligncenter\"\u003E\u003Cimg aria-describedby=\"caption-attachment-22858\" decoding=\"async\" class=\"wp-image-22858\" src=\"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F05\u002Fimportations-plantes-interieur-qa-1024x494.png\" alt=\"Importations Plantes intérieur QA\" width=\"600\"  \u002F\u003E\u003Cp id=\"caption-attachment-22858\" class=\"wp-caption-text\"\u003E\u003Cspan style=\"font-size: 10pt;\"\u003ESource : Direction générale des Douanes et des droits indirects\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003C\u002Fdiv\u003E\n\u003Cp\u003ELes données du panel consommateurs Kantar pour FranceAgriMer et VALHOR mettent en lumière aussi une base de consommateurs de plantes fleuries d’intérieur atteignant un niveau mature. Depuis 4 ans, les achats de plantes fleuries d’intérieur reculent mais c’est aussi le cas au global pour le marché des végétaux d’ornement. Plus de la moitié des plantes fleuries d’intérieur sont destinées à être offertes. \u003Ca href=\"https:\u002F\u002Fapi-file.valhor.fr\u002Fdocuments\u002FChiffres%20du%20marche%CC%81%20et%20tendances%20de%20consommation\u002FAchats%20par%20cate%CC%81gories%20de%20ve%CC%81ge%CC%81taux\u002FAchats%20des%20Fran%C3%A7ais%20en%20plantes%20fleuries%20d%27int%C3%A9rieur%20en%202025.pdf?X-Amz-Algorithm=AWS4-HMAC-SHA256&amp;X-Amz-Content-Sha256=UNSIGNED-PAYLOAD&amp;X-Amz-Credential=0JX7MLS9LJ2AROIIODDY%2F20260528%2Fus-east-1%2Fs3%2Faws4_request&amp;X-Amz-Date=20260528T062700Z&amp;X-Amz-Expires=3600&amp;X-Amz-Security-Token=eyJhbGciOiJIUzUxMiIsInR5cCI6IkpXVCJ9.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.QkOJNapDpVfIt5MknTHwJSd-HNfbyhJkQpt7L7z8Vr39HDW6qKthYwkhdJ8TnNV0cOez1hudyUC0z-MHgrYr9g&amp;X-Amz-Signature=aed8c0e7cad3ae0978ab871f2c5d4f7f5c5f70da50bb13c07f59cacb99f14687&amp;X-Amz-SignedHeaders=host&amp;x-amz-checksum-mode=ENABLED&amp;x-id=GetObject\"\u003ETélécharger l’infographie sur les plantes fleuries d’intérieur achetées par les Français.\u003C\u002Fa\u003E\u003C\u002Fp\u003E\n",backgroundStyle:x,backgroundColor:{color:z},backgroundImage:d},{acf_fc_layout:y,wysiwyg:"\u003Ch2\u003ECommunication et engagement consommateur : un levier central\u003C\u002Fh2\u003E\n\u003Cp\u003EDans un marché arrivé à maturité, la communication devient un pilier stratégique. Les études présentées montrent que le principal frein à l’achat n’est plus uniquement le prix, mais aussi le manque de confiance, de connaissances ou d’intérêt durable.\u003C\u002Fp\u003E\n\u003Cp\u003ELes campagnes de communication, la pédagogie sur l’entretien des plantes et la valorisation chiffrée de leurs bénéfices (bien‑être, santé mentale, valorisation des espaces de vie et de travail) prennent une importance croissante. Les influenceurs, créateurs de contenus et communautés digitales jouent un rôle structurant pour traduire le discours professionnel en messages accessibles et engageants.\u003C\u002Fp\u003E\n\u003Cp\u003EUne communication plus efficace contribue directement à améliorer la rétention des consommateurs, en réduisant les échecs de culture et en favorisant le rachat.\u003C\u002Fp\u003E\n\u003Cp\u003EL’étude Kantar pour VALHOR « Quels freins à l’achat de végétaux et quelles pistes pour redynamiser la consommation ? » rejoignent les enseignements du dossier FloraCulture International. Les consommateurs recherchent des végétaux qui durent, qui ne nécessitent pas d’entretien, en partie en raison de déplacements plus fréquents hors du domicile. Ils manquent parfois de connaissance sur les bons gestes à adopter pour entretenir leurs végétaux, éviter \u002F traiter leurs plantes face aux maladies et ravageurs. Trois critères d’achat émergent : l’aspect visuel, le prix et la durée de vie du végétal.\u003C\u002Fp\u003E\n\u003Cp\u003EPour en savoir plus, télécharger\u003Ca href=\"https:\u002F\u002Fpro.valhor.fr\u002Ffile-sharing?bucket=documents&amp;path=Chiffres%20du%20marche%CC%81%20et%20tendances%20de%20consommation%2FAttentes%20des%20consommateurs%2FQuels%20freins%20%C3%A0%20l%E2%80%99achat%20des%20Fran%C3%A7ais%20en%20v%C3%A9g%C3%A9taux%20et%20quelles%20pistes%20pour%20redynamiser%20la%20consommation%20%3F%202025.pdf&amp;type=file\" target=\"_blank\" rel=\"noopener\"\u003E le rapport complet de cette étude publiée au second semestre 2025.\u003C\u002Fa\u003E\u003C\u002Fp\u003E\n\u003Cp\u003EAu final, l’épanouissement du marché de la plante d’intérieur dépendra de sa capacité de résilience face aux contraintes économiques de plus en plus forte et de sa capacité à innover. Les perspectives dépendront aussi de la capacité des acteurs à promouvoir les atouts des plantes d’intérieur (durée de vie, bienfaits des végétaux dans ses espaces de vie…) mais aussi à mettre en avant l’origine, les pratiques éco-responsables, la qualité des produits et le savoir-faire des professionnels du végétal pour accompagner le consommateur et lui donner envie d’offrir et de s’offrir des plantes d’intérieur.\u003C\u002Fp\u003E\n",backgroundStyle:x,backgroundColor:{color:C},backgroundImage:d},{acf_fc_layout:y,wysiwyg:"\u003Ch3\u003EPour aller plus loin\u003C\u002Fh3\u003E\n\u003Cp\u003ESources :\u003C\u002Fp\u003E\n\u003Cp\u003E\u003Cspan style=\"color: #ffffff;\"\u003E\u003Ca style=\"color: #ffffff;\" href=\"https:\u002F\u002Faiph.org\u002Ffloraculture\u002Flatest-edition\u002F?utm_source=newsletter&amp;utm_medium=email&amp;utm_campaign=fcinewmag_23.03.26&amp;utm_id=fcinewmag_23.03.26\" target=\"_blank\" rel=\"noopener\"\u003EFloraCulture International, Beyond the Houseplant Boom, March 2026.\u003C\u002Fa\u003E\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\n\u003Cp\u003E\u003Cspan style=\"color: #ffffff;\"\u003E\u003Ca style=\"color: #ffffff;\" href=\"https:\u002F\u002Flekiosque.finances.gouv.fr\u002F\" target=\"_blank\" rel=\"noopener\"\u003EStatistiques du commerce extérieur, Direction générale des Douanes et des droits indirects.\u003C\u002Fa\u003E\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\n\u003Cp\u003E\u003Ca href=\"https:\u002F\u002Fwww.valhor.fr\u002Factualites\u002Fetude-kantar-sur-les-freins-des-francais-a-lachat-de-vegetaux-partie-1\" target=\"_blank\" rel=\"noopener\"\u003E\u003Cspan style=\"color: #ffffff;\"\u003EQuels freins à l’achat de végétaux et quelles pistes pour redynamiser la consommation ?, étude Kantar pour VALHOR, septembre 2025.\u003C\u002Fspan\u003E\u003C\u002Fa\u003E\u003C\u002Fp\u003E\n\u003Cp\u003EPanel consommateurs Kantar pour FranceAgriMer et VALHOR, données 2026.\u003C\u002Fp\u003E\n\u003Cp\u003E&nbsp;\u003C\u002Fp\u003E\n",backgroundStyle:x,backgroundColor:{color:Q},backgroundImage:d},{acf_fc_layout:N,type:O,title:P,newsListItem:[{item:{ID:kM,post_author:f,post_date:kN,post_date_gmt:kO,post_content:a,post_title:kP,post_excerpt:do0,post_status:h,comment_status:c,ping_status:c,post_password:a,post_name:kQ,to_ping:a,pinged:a,post_modified:kR,post_modified_gmt:kS,post_content_filtered:a,post_parent:b,guid:kT,menu_order:b,post_type:j,post_mime_type:a,comment_count:i,filter:e},customTitle:a,customImage:d,customExcerpt:a,id:{ID:kM,post_author:f,post_date:kN,post_date_gmt:kO,post_content:a,post_title:kP,post_excerpt:do0,post_status:h,comment_status:c,ping_status:c,post_password:a,post_name:kQ,to_ping:a,pinged:a,post_modified:kR,post_modified_gmt:kS,post_content_filtered:a,post_parent:b,guid:kT,menu_order:b,post_type:j,post_mime_type:a,comment_count:i,filter:e},url:Gx,title:Gy,image:{url:bq,sizes:{thumbnail:Gz,medium:GA,medium_large:GB,large:GC,"1536x1536":bq,"2048x2048":bq,full:bq}},excerpt:do0,category:ah},{item:{ID:GD,post_author:f,post_date:GE,post_date_gmt:GF,post_content:a,post_title:nZ,post_excerpt:n_,post_status:h,comment_status:c,ping_status:c,post_password:a,post_name:GG,to_ping:a,pinged:a,post_modified:GH,post_modified_gmt:GI,post_content_filtered:a,post_parent:b,guid:GJ,menu_order:b,post_type:j,post_mime_type:a,comment_count:i,filter:e},customTitle:a,customImage:d,customExcerpt:a,id:{ID:GD,post_author:f,post_date:GE,post_date_gmt:GF,post_content:a,post_title:nZ,post_excerpt:n_,post_status:h,comment_status:c,ping_status:c,post_password:a,post_name:GG,to_ping:a,pinged:a,post_modified:GH,post_modified_gmt:GI,post_content_filtered:a,post_parent:b,guid:GJ,menu_order:b,post_type:j,post_mime_type:a,comment_count:i,filter:e},url:"\u002Factualites\u002Fstatistiques-internationales-2024-par-aiph-union-fleurs",title:nZ,image:{url:dp,sizes:{thumbnail:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2025\u002F02\u002Fcouv-aiph-150x150.png.webp",medium:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2025\u002F02\u002Fcouv-aiph-212x300.png.webp",medium_large:dp,large:dp,"1536x1536":dp,"2048x2048":dp,full:dp}},excerpt:n_,category:ar},{item:{ID:GK,post_author:f,post_date:GL,post_date_gmt:GM,post_content:a,post_title:GN,post_excerpt:n$,post_status:h,comment_status:c,ping_status:c,post_password:a,post_name:GO,to_ping:a,pinged:a,post_modified:GP,post_modified_gmt:GQ,post_content_filtered:a,post_parent:b,guid:GR,menu_order:b,post_type:j,post_mime_type:a,comment_count:i,filter:e},customTitle:a,customImage:d,customExcerpt:a,id:{ID:GK,post_author:f,post_date:GL,post_date_gmt:GM,post_content:a,post_title:GN,post_excerpt:n$,post_status:h,comment_status:c,ping_status:c,post_password:a,post_name:GO,to_ping:a,pinged:a,post_modified:GP,post_modified_gmt:GQ,post_content_filtered:a,post_parent:b,guid:GR,menu_order:b,post_type:j,post_mime_type:a,comment_count:i,filter:e},url:"\u002Factualites\u002Fplantes-dinterieur-repondre-aux-attentes-du-consommateur",title:"Plantes d’intérieur : répondre aux attentes du consommateur",image:{url:GS,sizes:{thumbnail:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2023\u002F09\u002Fpexels-anna-nekrashevich-8989348-150x150.jpg.webp",medium:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2023\u002F09\u002Fpexels-anna-nekrashevich-8989348-200x300.jpg.webp",medium_large:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2023\u002F09\u002Fpexels-anna-nekrashevich-8989348-768x1152.jpg.webp",large:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2023\u002F09\u002Fpexels-anna-nekrashevich-8989348-683x1024.jpg.webp","1536x1536":"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2023\u002F09\u002Fpexels-anna-nekrashevich-8989348-1024x1536.jpg.webp","2048x2048":GS,full:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2023\u002F09\u002Fpexels-anna-nekrashevich-8989348-620x930.jpg.webp"}},excerpt:n$,category:Y},{item:{ID:GT,post_author:M,post_date:GU,post_date_gmt:GV,post_content:a,post_title:GW,post_excerpt:oa,post_status:h,comment_status:c,ping_status:c,post_password:a,post_name:GX,to_ping:a,pinged:a,post_modified:GY,post_modified_gmt:GZ,post_content_filtered:a,post_parent:b,guid:G_,menu_order:b,post_type:j,post_mime_type:a,comment_count:i,filter:e},customTitle:a,customImage:d,customExcerpt:a,id:{ID:GT,post_author:M,post_date:GU,post_date_gmt:GV,post_content:a,post_title:GW,post_excerpt:oa,post_status:h,comment_status:c,ping_status:c,post_password:a,post_name:GX,to_ping:a,pinged:a,post_modified:GY,post_modified_gmt:GZ,post_content_filtered:a,post_parent:b,guid:G_,menu_order:b,post_type:j,post_mime_type:a,comment_count:i,filter:e},url:"\u002Factualites\u002Feffet-des-plantes-dinterieur-sur-la-qualite-de-lair",title:"Effet des plantes d’intérieur sur la qualité de l’air",image:{url:dW,sizes:{thumbnail:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002Fqj8qm-e1661247407309-150x150.jpeg.webp",medium:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002Fqj8qm-e1661247407309-300x218.jpeg.webp",medium_large:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002Fqj8qm-768x768.jpeg.webp",large:dW,"1536x1536":dW,"2048x2048":dW,full:dW}},excerpt:oa,category:dR}]}],excerpt:"Après l’essor exceptionnel observé durant la pandémie de Covid‑19, marqué par une explosion de la demande et l’arrivée de millions de nouveaux consommateurs, le secteur est désormais entré dans une phase de normalisation. La demande ne s’est pas effondrée : elle s’est stabilisée à un niveau structurellement plus élevé qu’avant 2020, mais dans un contexte économique nettement plus contraint. Cette transition marque le passage d’un marché de croissance rapide à un marché de maturité, dans lequel la rentabilité, la maîtrise des coûts et la structuration des chaînes de valeur deviennent prioritaires.",categories:[{term_id:av,name:Y,slug:dm,term_group:b,term_taxonomy_id:av,taxonomy:w,description:a,parent:b,count:dn,filter:e},{term_id:ag,name:_,slug:cE,term_group:b,term_taxonomy_id:ag,taxonomy:w,description:a,parent:b,count:cF,filter:e}],date:"2026-05-22 08:54:55",image:{url:G$,sizes:{thumbnail:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F05\u002Fflowers-1409051_1920-150x150.jpg",medium:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F05\u002Fflowers-1409051_1920-300x169.jpg",medium_large:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F05\u002Fflowers-1409051_1920-768x432.jpg",large:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F05\u002Fflowers-1409051_1920-1024x576.jpg","1536x1536":"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F05\u002Fflowers-1409051_1920-1536x864.jpg","2048x2048":G$,full:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F05\u002Fflowers-1409051_1920-1653x930.jpg.webp"}},new:d,url:Gq},{id:dg,slug:nG,title:kG,content:[{acf_fc_layout:y,wysiwyg:"\u003Cp\u003E\u003Cspan style=\"font-size: 10pt;\"\u003ECrédit photo : Gustavo Fring \u002F Pexels\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\n\u003Cp\u003E\u003Cspan style=\"font-size: 14pt;\"\u003ELe sapin de Noël reste fortement ancré dans les habitudes des Français, associé à un moment familial et sensoriel. Dans un contexte global de consommation prudente, le marché évolue : le nombre de foyers acheteurs recule légèrement, tandis que les dépenses progressent, traduisant un attachement à des produits de qualité. \u003C\u002Fspan\u003E\u003C\u002Fp\u003E\n\u003Cp\u003E[Durée de lecture : 10 minutes]\u003C\u002Fp\u003E\n",backgroundStyle:x,backgroundColor:{color:z},backgroundImage:d},{acf_fc_layout:y,wysiwyg:"\u003Ch2\u003EIndicateurs clés du marché\u003C\u002Fh2\u003E\n\u003Ctable class=\" aligncenter\" style=\"height: 302px; width: 92.2602%; border-collapse: collapse; border-style: solid; border-color: #000000;\"\u003E\n\u003Ctbody\u003E\n\u003Ctr style=\"height: 19px;\"\u003E\n\u003Ctd style=\"width: 100%; height: 19px;\"\u003E\u003Cstrong\u003ESapins naturels : 15,0 % des foyers\u003C\u002Fstrong\u003E\u003C\u002Ftd\u003E\n\u003C\u002Ftr\u003E\n\u003Ctr style=\"height: 35px;\"\u003E\n\u003Ctd style=\"width: 100%; height: 69px;\"\u003E\u003Cstrong\u003EProgression des dépenses\u003C\u002Fstrong\u003E entre 2024 et 2025\u003C\u002Ftd\u003E\n\u003C\u002Ftr\u003E\n\u003Ctr style=\"height: 19px;\"\u003E\n\u003Ctd style=\"width: 100%; height: 19px;\"\u003E\u003Cstrong\u003ELes professionnels des végétaux\u003C\u002Fstrong\u003E représentent environ 1 sapin sur 2 acheté\u003C\u002Ftd\u003E\n\u003C\u002Ftr\u003E\n\u003Ctr style=\"height: 56px;\"\u003E\n\u003Ctd style=\"width: 100%; height: 56px;\"\u003EPlus d’1 acheteur de sapin de Noël naturel sur 2 en mesure d’identifier\u003Cstrong\u003E l’origine française\u003C\u002Fstrong\u003E de son sapin de Noël.\u003C\u002Ftd\u003E\n\u003C\u002Ftr\u003E\n\u003Ctr style=\"height: 139px;\"\u003E\n\u003Ctd style=\"width: 100%; height: 139px;\"\u003EPour 55% des foyers français,\u003Cstrong\u003E le sapin de Noël naturel\u003C\u002Fstrong\u003E est incontournable pour fêter Noël.\u003C\u002Fp\u003E\n\u003Cp\u003E\u003Cspan style=\"font-size: 14pt;\"\u003ESeuls 7% des foyers français ont déjà été déçus par la\u003Cstrong\u003E qualité de leur sapin naturel \u003C\u002Fstrong\u003Eau cours des 5 dernières années.\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\n\u003Cp\u003E&nbsp;\u003C\u002Ftd\u003E\n\u003C\u002Ftr\u003E\n\u003C\u002Ftbody\u003E\n\u003C\u002Ftable\u003E\n\u003Cp\u003E&nbsp;\u003C\u002Fp\u003E\n",backgroundStyle:x,backgroundColor:{color:hK},backgroundImage:d},{acf_fc_layout:L,reverse:d,mosaicImageText:[{configuration:{color:{color:a},backgroundColor:{color:C}},content:"\u003Ch2\u003EMarché global du sapin de Noël : une évolution marquée par les arbitrages de consommation\u003C\u002Fh2\u003E\n\u003Cp\u003ELe marché du sapin de Noël (naturel et artificiel) en 2025 s’inscrit dans une tendance de fond : une baisse modérée du taux de foyers acheteurs compensée par une hausse du prix moyen. Le taux de foyers acheteurs atteint \u003Cstrong\u003E16,7 %\u003C\u002Fstrong\u003E, soit environ \u003Cstrong\u003E4,9 millions de foyers\u003C\u002Fstrong\u003E.\u003C\u002Fp\u003E\n\u003Cp\u003EDans ce contexte, la progression du prix moyen (de 32,7 € à 35,10 €) permet au marché de \u003Cstrong\u003Ese maintenir en valeur.\u003C\u002Fstrong\u003E Dans un contexte global de consommation prudente, le marché du sapin de Noël fait preuve de résistance grâce à la valorisation des produits, plus qu’à une dynamique de volumes.\u003C\u002Fp\u003E\n\u003Cp\u003E\u003Cem\u003E\u003Cspan style=\"font-size: 10pt;\"\u003ECrédit photo : Pexels\u003C\u002Fspan\u003E\u003C\u002Fem\u003E\u003C\u002Fp\u003E\n",visualConfiguration:{showLogo:a,showImageMobile:r},image:{ID:Ha,id:Ha,title:Hb,filename:"fir-tree-3875734_1920.jpg",filesize:309506,url:Hc,link:"\u002Factualites\u002Fsapins-de-noel-marche-consommation\u002Ffir-tree-3875734_1920\u002F",alt:"Sapin de noel",author:f,description:a,caption:a,name:Hb,status:o,uploaded_to:dg,date:"2026-05-11 06:18:10",modified:Hd,menu_order:b,mime_type:t,type:p,subtype:u,icon:q,width:He,height:k,sizes:{thumbnail:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F05\u002Ffir-tree-3875734_1920-150x150.jpg.webp","thumbnail-width":g,"thumbnail-height":g,medium:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F05\u002Ffir-tree-3875734_1920-300x199.jpg.webp","medium-width":n,"medium-height":Hf,medium_large:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F05\u002Ffir-tree-3875734_1920-768x510.jpg.webp","medium_large-width":m,"medium_large-height":ob,large:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F05\u002Ffir-tree-3875734_1920-1024x681.jpg.webp","large-width":l,"large-height":hz,"1536x1536":"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F05\u002Ffir-tree-3875734_1920-1536x1021.jpg.webp","1536x1536-width":v,"1536x1536-height":1021,"2048x2048":"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F05\u002Ffir-tree-3875734_1920.jpg.webp","2048x2048-width":D,"2048x2048-height":1276,full:Hc,"full-width":He,"full-height":k}}},{configuration:{color:{color:a},backgroundColor:{color:a}},content:"\u003Ch2\u003ELe sapin naturel : un marché structuré autour de la valeur et de la qualité\u003C\u002Fh2\u003E\n\u003Cp\u003EEn 2025, \u003Cstrong\u003E15 % des foyers\u003C\u002Fstrong\u003E achètent un sapin naturel, pour un marché estimé à \u003Cstrong\u003E152 M€\u003C\u002Fstrong\u003E.\u003C\u002Fp\u003E\n\u003Cp\u003ELe recul du nombre d’acheteurs s’inscrit dans une tendance de long terme, mais reste \u003Cstrong\u003Eprogressif.\u003C\u002Fstrong\u003E Plutôt qu’une rupture, il s’agit d’une évolution du marché, avec des consommateurs plus sélectifs dans leurs achats.\u003C\u002Fp\u003E\n\u003Cp\u003ELa hausse des prix concerne l’ensemble des tailles de sapins. Les consommateurs acceptent des niveaux de prix plus élevés lorsque \u003Cstrong\u003Ela qualité perçue est au rendez-vous.\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\n\u003Cp\u003EEn matière d’espèce, le Nordmann représente \u003Cstrong\u003E77 % des volumes et 81 % des sommes dépensées\u003C\u002Fstrong\u003E. Les prix progressent sur les deux segments, avec une dynamique particulièrement marquée sur le Nordmann.\u003C\u002Fp\u003E\n\u003Cp\u003EConcernant la présentation, 92 % des sapins naturels achetés par les foyers sont coupés contre 8 % en pot\u002Fmotte.\u003C\u002Fp\u003E\n\u003Cp\u003E\u003Cstrong\u003ELes achats avant le 10 décembre se maintiennent\u003C\u002Fstrong\u003E. Plus de \u003Cstrong\u003E75 % des sapins naturels sont achetés avant le 15 décembre\u003C\u002Fstrong\u003E. Plus précisément, plus de \u003Cstrong\u003E50 % avant le 10 décembre\u003C\u002Fstrong\u003E et 11 % sont achetés en novembre.\u003C\u002Fp\u003E\n\u003Cp\u003E\u003Cstrong\u003ECôté circuits de distribution, les professionnels du végétal gagnent des parts de marché, représentant environ 1 achat sur 2.\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\n\u003Cp\u003ERappelons que d’après l’étude Kantar pour VALHOR « \u003Ca href=\"https:\u002F\u002Fwww.valhor.fr\u002Factualites\u002Fetude-kantar-sur-les-freins-des-francais-achat-de-vegetaux-partie-2\" target=\"_blank\" rel=\"noopener\"\u003EQuels freins à l’achat de végétaux et quelles pistes pour redynamiser la consommation \u003C\u002Fa\u003E», les Français associent ces circuits à la qualité, le conseil et l’expérience client.\u003C\u002Fp\u003E\n\u003Cp\u003E\u003Cspan style=\"font-size: 10pt;\"\u003ECrédit photo : VALHOR \u002F J DEFEVER\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\n",visualConfiguration:{showLogo:a,showImageMobile:r},image:{ID:Hg,id:Hg,title:"IMG_5754  VALHOR \u002F J DEFEVER",filename:"img_5754.jpg",filesize:387681,url:Hh,link:"\u002Factualites\u002Fsapins-de-noel-marche-consommation\u002Fimg_5754\u002F",alt:"VALHOR \u002F J DEFEVER",author:f,description:a,caption:a,name:"img_5754",status:o,uploaded_to:dg,date:"2026-05-11 06:40:13",modified:Hd,menu_order:b,mime_type:t,type:p,subtype:u,icon:q,width:G,height:k,sizes:{thumbnail:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F05\u002Fimg_5754-150x150.jpg","thumbnail-width":g,"thumbnail-height":g,medium:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F05\u002Fimg_5754-300x200.jpg","medium-width":n,"medium-height":F,medium_large:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F05\u002Fimg_5754-768x512.jpg","medium_large-width":m,"medium_large-height":E,large:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F05\u002Fimg_5754-1024x683.jpg.webp","large-width":l,"large-height":H,"1536x1536":"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F05\u002Fimg_5754-1536x1024.jpg.webp","1536x1536-width":v,"1536x1536-height":l,"2048x2048":"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F05\u002Fimg_5754.jpg.webp","2048x2048-width":D,"2048x2048-height":A,full:Hh,"full-width":G,"full-height":k}}},{configuration:{color:{color:a},backgroundColor:{color:C}},content:"\u003Ch2\u003ESapins artificiels : une concurrence installée dans les foyers\u003C\u002Fh2\u003E\n\u003Cp\u003E\u003Cstrong\u003ED’après l’étude Kantar, 1 foyer sur 2 possède un sapin artificiel mais seulement 1,7 % des foyers en ont acheté en 2025.\u003C\u002Fstrong\u003E La proportion de foyers acheteurs de sapins artificiels suit une tendance décroissante nettement plus forte que celle des sapins naturels : sur la période 2021-2025, la proportion de foyers acheteurs recule de 24% entre 2021 et 2025 pour le sapin naturel mais de 37% pour le sapin artificiel.\u003C\u002Fp\u003E\n\u003Cp\u003EL’artificiel est un concurrent « stock » davantage qu’un concurrent d’achat annuel.\u003C\u002Fp\u003E\n\u003Cp\u003E\u003Cspan style=\"font-size: 10pt;\"\u003ECrédit photo : Pexels\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\n",visualConfiguration:{showLogo:a,showImageMobile:r},image:{ID:Hi,id:Hi,title:"Sapins de noel  pexels-karola-g-5913974",filename:"pexels-karola-g-5913974.jpg",filesize:244992,url:nQ,link:"\u002Factualites\u002Fsapins-de-noel-marche-consommation\u002Fpexels-karola-g-5913974-2\u002F",alt:"Sapins de noel",author:f,description:a,caption:a,name:"pexels-karola-g-5913974-2",status:o,uploaded_to:dg,date:"2026-05-11 06:18:32",modified:"2026-05-11 12:11:02",menu_order:b,mime_type:t,type:p,subtype:u,icon:q,width:G,height:k,sizes:{thumbnail:FV,"thumbnail-width":g,"thumbnail-height":g,medium:FW,"medium-width":n,"medium-height":F,medium_large:FX,"medium_large-width":m,"medium_large-height":E,large:FY,"large-width":l,"large-height":H,"1536x1536":FZ,"1536x1536-width":v,"1536x1536-height":l,"2048x2048":nP,"2048x2048-width":D,"2048x2048-height":A,full:nQ,"full-width":G,"full-height":k}}}]},{acf_fc_layout:y,wysiwyg:"\u003Ch2\u003EConclusion\u003C\u002Fh2\u003E\n\u003Cp\u003ELe marché du sapin naturel ne connaît pas une désaffection, mais une transformation.\u003C\u002Fp\u003E\n\u003Cp\u003EDans un contexte de consommation plus prudente :\u003C\u002Fp\u003E\n\u003Cul style=\"list-style-type: square;\"\u003E\n\u003Cli\u003Ele nombre d’acheteurs évolue progressivement,\u003C\u002Fli\u003E\n\u003Cli\u003Ela valeur est soutenue par la montée en gamme,\u003C\u002Fli\u003E\n\u003Cli\u003Eet les consommateurs expriment un \u003Cstrong\u003Eattachement durable\u003C\u002Fstrong\u003E au sapin naturel.\u003C\u002Fli\u003E\n\u003C\u002Ful\u003E\n\u003Cp\u003ELe sapin naturel reste un produit incontournable des fêtes, avec un potentiel de développement porté par la qualité, l’expérience d’achat et la capacité de la filière à valoriser son offre.\u003C\u002Fp\u003E\n",backgroundStyle:x,backgroundColor:{color:Ah},backgroundImage:d},{acf_fc_layout:y,wysiwyg:"\u003Ch3\u003EPour aller plus loin\u003C\u002Fh3\u003E\n\u003Cp\u003ESource : \u003Ca href=\"https:\u002F\u002Fpro.valhor.fr\u002Ffile-sharing?bucket=documents&amp;path=Chiffres%20du%20marche%CC%81%20et%20tendances%20de%20consommation%2FAchats%20saisonniers%2FAchats%20des%20Fran%C3%A7ais%20en%20sapins%20de%20No%C3%ABl%20en%202025.pdf&amp;type=file\" target=\"_blank\" rel=\"noopener\"\u003EL’achat de sapins pour les fêtes de Noël 2025, Bilan consommateurs par Kantar pour FranceAgriMer et VALHOR, avril 2026.\u003C\u002Fa\u003E\u003C\u002Fp\u003E\n\u003Cp\u003E&nbsp;\u003C\u002Fp\u003E\n",backgroundStyle:x,backgroundColor:{color:Q},backgroundImage:d},{acf_fc_layout:N,type:O,title:P,newsListItem:[{item:{ID:Hj,post_author:f,post_date:Hk,post_date_gmt:Hl,post_content:a,post_title:oc,post_excerpt:od,post_status:h,comment_status:c,ping_status:c,post_password:a,post_name:Hm,to_ping:a,pinged:a,post_modified:Hn,post_modified_gmt:Ho,post_content_filtered:a,post_parent:b,guid:Hp,menu_order:b,post_type:j,post_mime_type:a,comment_count:i,filter:e},customTitle:a,customImage:d,customExcerpt:a,id:{ID:Hj,post_author:f,post_date:Hk,post_date_gmt:Hl,post_content:a,post_title:oc,post_excerpt:od,post_status:h,comment_status:c,ping_status:c,post_password:a,post_name:Hm,to_ping:a,pinged:a,post_modified:Hn,post_modified_gmt:Ho,post_content_filtered:a,post_parent:b,guid:Hp,menu_order:b,post_type:j,post_mime_type:a,comment_count:i,filter:e},url:"\u002Factualites\u002Fdecoration-de-noel-style-nature-ou-traditionnel-pour-les-francais",title:oc,image:{url:Hq,sizes:{thumbnail:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2025\u002F10\u002Fpexels-taylor-thompson-865581658-29643350-150x150.jpg.webp",medium:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2025\u002F10\u002Fpexels-taylor-thompson-865581658-29643350-213x300.jpg.webp",medium_large:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2025\u002F10\u002Fpexels-taylor-thompson-865581658-29643350-768x1081.jpg.webp",large:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2025\u002F10\u002Fpexels-taylor-thompson-865581658-29643350-727x1024.jpg.webp","1536x1536":"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2025\u002F10\u002Fpexels-taylor-thompson-865581658-29643350-1091x1536.jpg.webp","2048x2048":Hq,full:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2025\u002F10\u002Fpexels-taylor-thompson-865581658-29643350-661x930.jpg.webp"}},excerpt:od,category:by},{item:{ID:dh,post_author:f,post_date:at,post_date_gmt:au,post_content:a,post_title:di,post_excerpt:aM,post_status:h,comment_status:c,ping_status:c,post_password:a,post_name:dj,to_ping:a,pinged:a,post_modified:at,post_modified_gmt:au,post_content_filtered:a,post_parent:b,guid:dk,menu_order:b,post_type:j,post_mime_type:a,comment_count:i,filter:e},customTitle:a,customImage:d,customExcerpt:a,id:{ID:dh,post_author:f,post_date:at,post_date_gmt:au,post_content:a,post_title:di,post_excerpt:aM,post_status:h,comment_status:c,ping_status:c,post_password:a,post_name:dj,to_ping:a,pinged:a,post_modified:at,post_modified_gmt:au,post_content_filtered:a,post_parent:b,guid:dk,menu_order:b,post_type:j,post_mime_type:a,comment_count:i,filter:e},url:nH,title:nI,image:{url:dl,sizes:{thumbnail:nJ,medium:nK,medium_large:nL,large:nM,"1536x1536":nN,"2048x2048":dl,full:nO}},excerpt:aM,category:Y},{item:{ID:Hr,post_author:f,post_date:Hs,post_date_gmt:Ht,post_content:a,post_title:oe,post_excerpt:of,post_status:h,comment_status:c,ping_status:c,post_password:a,post_name:Hu,to_ping:a,pinged:a,post_modified:Hv,post_modified_gmt:Hw,post_content_filtered:a,post_parent:b,guid:Hx,menu_order:b,post_type:j,post_mime_type:a,comment_count:i,filter:e},customTitle:a,customImage:d,customExcerpt:a,id:{ID:Hr,post_author:f,post_date:Hs,post_date_gmt:Ht,post_content:a,post_title:oe,post_excerpt:of,post_status:h,comment_status:c,ping_status:c,post_password:a,post_name:Hu,to_ping:a,pinged:a,post_modified:Hv,post_modified_gmt:Hw,post_content_filtered:a,post_parent:b,guid:Hx,menu_order:b,post_type:j,post_mime_type:a,comment_count:i,filter:e},url:"\u002Factualites\u002Fachats-des-vegetaux-occasions-personnelles-vs-fetes-calendaires",title:oe,image:{url:og,sizes:{thumbnail:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2023\u002F07\u002Fchristmas-gf7c52544e_1280pixabay-150x150.jpg.webp",medium:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2023\u002F07\u002Fchristmas-gf7c52544e_1280pixabay-236x300.jpg.webp",medium_large:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2023\u002F07\u002Fchristmas-gf7c52544e_1280pixabay-768x977.jpg.webp",large:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2023\u002F07\u002Fchristmas-gf7c52544e_1280pixabay-805x1024.jpg.webp","1536x1536":og,"2048x2048":og,full:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2023\u002F07\u002Fchristmas-gf7c52544e_1280pixabay-731x930.jpg.webp"}},excerpt:of,category:oh},{item:{ID:Hy,post_author:f,post_date:Hz,post_date_gmt:HA,post_content:a,post_title:oi,post_excerpt:oj,post_status:h,comment_status:c,ping_status:c,post_password:a,post_name:HB,to_ping:a,pinged:a,post_modified:HC,post_modified_gmt:HD,post_content_filtered:a,post_parent:b,guid:HE,menu_order:b,post_type:j,post_mime_type:a,comment_count:i,filter:e},customTitle:a,customImage:d,customExcerpt:a,id:{ID:Hy,post_author:f,post_date:Hz,post_date_gmt:HA,post_content:a,post_title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style=\"font-size: 10pt;\"\u003ECrédit photo : Pixabay\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\n\u003Cp\u003E\u003Cspan style=\"font-size: 14pt;\"\u003ELa filière du végétal ornemental évolue aujourd’hui dans un environnement économique et géopolitique profondément transformé. Produits périssables, fortement internationalisés et sensibles aux coûts de production comme aux contraintes sociétales, fleurs et plantes dépendent plus que jamais de chaînes logistiques performantes, résilientes et technologiquement avancées. \u003C\u002Fspan\u003E\u003C\u002Fp\u003E\n\u003Cp\u003E\u003Cspan style=\"font-size: 14pt;\"\u003EDans ce contexte, les enseignements tirés à la fois du rapport annuel 2025 de Royal FloraHolland et croisés avec ceux d’une interview de Jack Goossens – producteur, membre de Royal FloraHolland et président du comité de production ornementale de l’AIPH &#8211; réalisée l’été dernier pour FloraCulture International expliquent que la logistique n’est plus un simple support opérationnel, elle devient un facteur stratégique de compétitivité pour l’ensemble de la filière du végétal. \u003C\u002Fspan\u003E\u003C\u002Fp\u003E\n\u003Cp\u003E\u003Cspan style=\"font-size: 14pt;\"\u003E \u003C\u002Fspan\u003E[Durée de lecture : 18 minutes]\u003C\u002Fp\u003E\n",backgroundStyle:x,backgroundColor:{color:z},backgroundImage:d},{acf_fc_layout:y,wysiwyg:"\u003Ch2\u003EÀ l’échelle mondiale, une filière marquée par de fortes tensions structurelles\u003C\u002Fh2\u003E\n\u003Cp\u003ELe végétal ornemental est l’un des secteurs agricoles les plus exposés aux chocs externes. La hausse des coûts de l’énergie, de la main-d’œuvre et celle des intrants (matériel végétal, substrats, engrais, traitements bio, emballages), etc. contribue tout autant que l’énergie et la main-d’œuvre à la hausse des coûts enregistrée à ce jour. A cela s’ajoutent la dépendance au fret international, les contraintes environnementales et les attentes sociétales croissantes. Toutes \u003Cstrong\u003Eredéfinissent en profondeur les conditions de production et de commercialisation\u003C\u002Fstrong\u003E.\u003C\u002Fp\u003E\n\u003Cp\u003EAux Pays-Bas, plateforme mondiale historique du commerce de végétaux, ces tensions se traduisent par une pression croissante sur un modèle qui se réinvente pour rester compétitif. Les limites du réseau électrique, la remise en cause de certaines pratiques phytosanitaires pourtant légales et les propos véhiculés par les médias concernant la pollution de l’eau par les nitrates et produits chimiques et dans une seconde mesure les émissions liées au transport aérien, impactant l’opinion publique, fragilisent la production et le fonctionnement du commerce de végétaux néerlandais. À terme, cela pourrait \u003Cstrong\u003Eaccélérer les arbitrages vers des cultures moins énergivores ou des relocalisations partielles de la production.\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\n\u003Cp\u003EParallèlement, \u003Cstrong\u003Ede nouvelles puissances productrices gagnent en importance.\u003C\u002Fstrong\u003E La Chine illustre cette dynamique avec une montée rapide en gamme de sa production horticole, des investissements massifs dans les infrastructures de transport et une diversification des routes logistiques (aérien, ferroviaire, maritime). Cette recomposition de la géographie mondiale de la production et du commerce de végétaux renforce la concurrence entre les grands pays producteurs.\u003C\u002Fp\u003E\n",backgroundStyle:x,backgroundColor:{color:C},backgroundImage:d},{acf_fc_layout:L,reverse:d,mosaicImageText:[{configuration:{color:{color:a},backgroundColor:{color:z}},content:"\u003Ch2\u003ERoyal FloraHolland : une infrastructure économique mondiale d’organisation des flux de végétaux\u003C\u002Fh2\u003E\n\u003Cp\u003ERoyal FloraHolland joue un rôle central dans la structuration du marché et de la logistique à l’échelle internationale. La coopérative structure les échanges entre producteurs et acheteurs à l’échelle internationale, en combinant ventes physiques, transactions numériques et services logistiques intégrés.\u003Cbr \u002F\u003E\nLe rapport annuel 2025 de Royal FloraHolland met en évidence une orientation stratégique claire : \u003Cstrong\u003Eadapter la plateforme aux nouveaux équilibres mondiaux\u003C\u002Fstrong\u003E. La montée en puissance de Floriday et des flux commerciaux Sud-Nord ne transitant pas par les Pays-Bas reflète une nouvelle réalité économique : les flux de végétaux sont de plus en plus mondialisés et ne transitent plus nécessairement par un hub unique.\u003C\u002Fp\u003E\n\u003Cp\u003EL’investissement massif de Royal FloraHolland dans les infrastructures logistiques et immobilières – près de 1,7 milliard d’euros programmés sur quinze ans – vise à améliorer la fiabilité, la productivité et la durabilité des flux existants. Le passage à une \u003Cstrong\u003Elogistique pilotée\u003C\u002Fstrong\u003E via une technologie avancée permet déjà d’atteindre des niveaux de service élevés, avec plus de 98 % de livraisons dans les délais.\u003C\u002Fp\u003E\n\u003Cp\u003EPour Royal FloraHolland, l’enjeu est majeur : \u003Cstrong\u003Eaccéder à une plateforme capable d’absorber la volatilité des volumes, de sécuriser les transactions et de réduire les coûts de coordination\u003C\u002Fstrong\u003E dans un contexte de chaînes d’approvisionnement fragilisées.\u003C\u002Fp\u003E\n",visualConfiguration:{showLogo:a,showImageMobile:r},image:{ID:HF,id:HF,title:"IMG_20221110_072411 Crédit VALHOR",filename:"img_20221110_072411-credit-valhor.jpg",filesize:439324,url:HG,link:"\u002Factualites\u002Fchaine-logistique-plateforme-et-competitivite-pour-la-filiere-du-vegetal\u002Fimg_20221110_072411-credit-valhor\u002F",alt:"Crédit VALHOR",author:f,description:a,caption:a,name:"img_20221110_072411-credit-valhor",status:o,uploaded_to:dS,date:"2026-05-11 06:18:20",modified:"2026-05-11 06:52:52",menu_order:b,mime_type:t,type:p,subtype:u,icon:q,width:HH,height:k,sizes:{thumbnail:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F05\u002Fimg_20221110_072411-credit-valhor-150x150.jpg","thumbnail-width":g,"thumbnail-height":g,medium:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F05\u002Fimg_20221110_072411-credit-valhor-300x225.jpg","medium-width":n,"medium-height":T,medium_large:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F05\u002Fimg_20221110_072411-credit-valhor-768x577.jpg.webp","medium_large-width":m,"medium_large-height":577,large:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F05\u002Fimg_20221110_072411-credit-valhor-1024x769.jpg.webp","large-width":l,"large-height":HI,"1536x1536":"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F05\u002Fimg_20221110_072411-credit-valhor-1536x1154.jpg.webp","1536x1536-width":v,"1536x1536-height":1154,"2048x2048":"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F05\u002Fimg_20221110_072411-credit-valhor.jpg.webp","2048x2048-width":D,"2048x2048-height":1442,full:HG,"full-width":HH,"full-height":k}}},{configuration:{color:{color:a},backgroundColor:{color:C}},content:"\u003Ch2\u003EDigitalisation et données : vers une reconfiguration des modèles économiques\u003C\u002Fh2\u003E\n\u003Cp\u003ELe développement de plateformes numériques, à l’image de Floriday, modifie en profondeur les relations commerciales. Les acheteurs initient de plus en plus les transactions, les ventes deviennent moins dépendantes du temps et du lieu, et les producteurs gagnent en visibilité directe sur la demande.\u003C\u002Fp\u003E\n\u003Cp\u003ECette évolution ouvre de nouvelles opportunités pour les échanges Sud-Sud ou Est-Est, notamment entre l’Afrique et l’Asie, sans transit systématique par l’Europe. Pour les entreprises du végétal, cela implique un changement de posture :\u003Cstrong\u003E la compétitivité ne repose plus uniquement sur la production, mais aussi sur la capacité à s’insérer dans des écosystèmes numériques performants, à maîtriser les données commerciales et à adapter leurs offres logistiques\u003C\u002Fstrong\u003E. On peut envisager dans un proche avenir des flux entre le Kenya et le Moyen-Orient, passant quand même numériquement par les Pays-Bas compte tenu de leurs capacités à gérer ces transactions commerciales et financières basées sur une gestion de la donnée performante.  La logistique directe pourra en revanche être gérée ou pas indépendamment.\u003C\u002Fp\u003E\n\u003Cp\u003ELa future force des Pays-Bas ne sera plus seulement dans son expérience logistique, mais surtout dans \u003Cstrong\u003Eson avantage concurrentiel en matière de numérique \u003C\u002Fstrong\u003Eoù les Pays-Bas ont gagné de l’avance par rapport aux autres pays (à l’exception peut-être de la Chine).\u003C\u002Fp\u003E\n\u003Cp\u003E\u003Cspan style=\"font-size: 10pt;\"\u003ECrédit photo : Magda Ehlers \u002F Pexels\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\n",visualConfiguration:{showLogo:a,showImageMobile:r},image:{ID:HJ,id:HJ,title:HK,filename:"pexels-magda-ehlers-pexels-schipol.jpg",filesize:154296,url:HL,link:"\u002Factualites\u002Fchaine-logistique-plateforme-et-competitivite-pour-la-filiere-du-vegetal\u002Fpexels-magda-ehlers-pexels-schipol-3\u002F",alt:HK,author:f,description:a,caption:a,name:"pexels-magda-ehlers-pexels-schipol-3",status:o,uploaded_to:dS,date:"2026-05-11 06:18:36",modified:"2026-05-11 07:09:33",menu_order:b,mime_type:t,type:p,subtype:u,icon:q,width:HM,height:k,sizes:{thumbnail:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F05\u002Fpexels-magda-ehlers-pexels-schipol-150x150.jpg.webp","thumbnail-width":g,"thumbnail-height":g,medium:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F05\u002Fpexels-magda-ehlers-pexels-schipol-300x198.jpg.webp","medium-width":n,"medium-height":198,medium_large:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F05\u002Fpexels-magda-ehlers-pexels-schipol-768x507.jpg.webp","medium_large-width":m,"medium_large-height":507,large:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F05\u002Fpexels-magda-ehlers-pexels-schipol-1024x676.jpg.webp","large-width":l,"large-height":676,"1536x1536":"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F05\u002Fpexels-magda-ehlers-pexels-schipol-1536x1014.jpg.webp","1536x1536-width":v,"1536x1536-height":1014,"2048x2048":"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F05\u002Fpexels-magda-ehlers-pexels-schipol.jpg.webp","2048x2048-width":D,"2048x2048-height":HN,full:HL,"full-width":HM,"full-height":k}}},{configuration:{color:{color:a},backgroundColor:{color:a}},content:"\u003Ch2\u003ELogistique et durabilité deviennent indissociables\u003C\u002Fh2\u003E\n\u003Cp\u003ELa\u003Cstrong\u003E question environnementale\u003C\u002Fstrong\u003E concerne désormais l’ensemble de la chaîne de valeur. Transport, énergie, infrastructures et certifications deviennent des déterminants directs de l’accès aux marchés. Royal FloraHolland a intégré cette dimension comme un levier de compétitivité, avec une part croissante de ventes certifiées et des investissements visant à réduire l’empreinte carbone des opérations logistiques.\u003C\u002Fp\u003E\n\u003Cp\u003EDans le même temps, les contraintes liées à la durabilité influencent les choix variétaux. La \u003Cstrong\u003Ecapacité des fleurs et plantes à supporter des transports plus longs ou alternatifs\u003C\u002Fstrong\u003E (maritime, ferroviaire) devient un critère de sélection majeur. La logistique agit ainsi comme un moteur d’innovation en amont, depuis la sélection jusqu’à la phase post-récolte.\u003C\u002Fp\u003E\n",visualConfiguration:{showLogo:a,showImageMobile:r},image:{ID:HO,id:HO,title:"Image jardinerie MG_2959",filename:"img_2959-1.jpg",filesize:560868,url:HP,link:"\u002Factualites\u002Fdiminution-des-depenses-des-francais-en-arbres-plantes-et-fleurs-en-2025\u002Fimg_2959-2\u002F",alt:"Image jardinerie",author:f,description:a,caption:a,name:"img_2959-2",status:o,uploaded_to:22396,date:"2026-03-25 09:44:54",modified:"2026-03-26 09:25:55",menu_order:b,mime_type:t,type:p,subtype:u,icon:q,width:W,height:k,sizes:{thumbnail:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F03\u002Fimg_2959-1-150x150.jpg","thumbnail-width":g,"thumbnail-height":g,medium:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F03\u002Fimg_2959-1-225x300.jpg","medium-width":T,"medium-height":n,medium_large:HQ,"medium_large-width":m,"medium_large-height":l,large:HQ,"large-width":m,"large-height":l,"1536x1536":"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F03\u002Fimg_2959-1-1152x1536.jpg.webp","1536x1536-width":J,"1536x1536-height":v,"2048x2048":"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F03\u002Fimg_2959-1.jpg.webp","2048x2048-width":V,"2048x2048-height":D,full:HP,"full-width":W,"full-height":k}}}]},{acf_fc_layout:y,wysiwyg:"\u003Ch2\u003E\u003Cstrong\u003EQuels enjeux concrets pour la filière du végétal ?\u003C\u002Fstrong\u003E\u003C\u002Fh2\u003E\n\u003Cp\u003EPour l’ensemble des acteurs – producteurs, grossistes, plateformes, distributeurs – plusieurs \u003Cstrong\u003Eenjeux structurants \u003C\u002Fstrong\u003Ese dégagent :\u003C\u002Fp\u003E\n\u003Cul\u003E\n\u003Cli\u003E\u003Cstrong\u003Esécuriser\u003C\u002Fstrong\u003E des chaînes logistiques plus résilientes, en diversifiant les routes et les modes de transport ;\u003C\u002Fli\u003E\n\u003Cli\u003Eintégrer pleinement les \u003Cstrong\u003Eoutils numériques\u003C\u002Fstrong\u003E pour accéder aux marchés et réduire les coûts de transaction ;\u003C\u002Fli\u003E\n\u003Cli\u003E\u003Cstrong\u003Eadapter\u003C\u002Fstrong\u003E les modèles de production aux contraintes énergétiques et environnementales ;\u003C\u002Fli\u003E\n\u003Cli\u003E\u003Cstrong\u003Erepenser la compétitivité\u003C\u002Fstrong\u003E non plus seulement à l’échelle de l’exploitation, mais à celle du système logistique, numérique et commercial dans son ensemble.\u003C\u002Fli\u003E\n\u003C\u002Ful\u003E\n\u003Cp\u003ELa filière du végétal entre ainsi dans une phase où la capacité à s’organiser collectivement, à investir dans des infrastructures partagées et à anticiper les mutations logistiques conditionnera la création de valeur à long terme.\u003C\u002Fp\u003E\n\u003Cp\u003ELa logistique et la maîtrise des données, longtemps considérées comme un simple maillon intermédiaire, deviennent un véritable actif stratégique au service de la résilience et de la compétitivité de toute la filière.\u003C\u002Fp\u003E\n",backgroundStyle:x,backgroundColor:{color:hK},backgroundImage:d},{acf_fc_layout:y,wysiwyg:"\u003Ch3\u003EPour aller plus loin\u003C\u002Fh3\u003E\n\u003Cp\u003ESources : \u003Cspan style=\"color: #ffffff;\"\u003E\u003Ca style=\"color: #ffffff;\" href=\"https:\u002F\u002Faiph.org\u002Ffloraculture\u002Fnews\u002Fthe-perils-of-a-perishable-supply-chain\u002F?utm_source=newsletter&amp;utm_medium=email&amp;utm_campaign=FCI-14Aug25\" target=\"_blank\" rel=\"noopener\"\u003ETim Edwards, The Perils of a Perishable Supply Chain, AIPH – FloraCulture International, 13 August 2025. \u003C\u002Fa\u003E\u003C\u002Fspan\u003E\u003Cbr \u002F\u003E\n\u003Ca href=\"https:\u002F\u002Fwww.royalfloraholland.com\u002Fen\u002Fabout-us\u002Fannual-report\u002Fannual-report-2025\" target=\"_blank\" rel=\"noopener\"\u003E\u003Cspan style=\"color: #ffffff;\"\u003ERoyal FloraHolland, Annual Report, April 2026. \u003C\u002Fspan\u003E\u003C\u002Fa\u003E\u003C\u002Fp\u003E\n",backgroundStyle:x,backgroundColor:{color:Q},backgroundImage:d},{acf_fc_layout:N,type:O,title:P,newsListItem:[{item:{ID:HR,post_author:f,post_date:kU,post_date_gmt:kV,post_content:a,post_title:ol,post_excerpt:om,post_status:h,comment_status:c,ping_status:c,post_password:a,post_name:HS,to_ping:a,pinged:a,post_modified:kU,post_modified_gmt:kV,post_content_filtered:a,post_parent:b,guid:HT,menu_order:b,post_type:j,post_mime_type:a,comment_count:i,filter:e},customTitle:a,customImage:d,customExcerpt:a,id:{ID:HR,post_author:f,post_date:kU,post_date_gmt:kV,post_content:a,post_title:ol,post_excerpt:om,post_status:h,comment_status:c,ping_status:c,post_password:a,post_name:HS,to_ping:a,pinged:a,post_modified:kU,post_modified_gmt:kV,post_content_filtered:a,post_parent:b,guid:HT,menu_order:b,post_type:j,post_mime_type:a,comment_count:i,filter:e},url:"\u002Factualites\u002Fetude-royal-floraholland-defis-et-opportunites-en-floriculture",title:ol,image:{url:dX,sizes:{thumbnail:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2025\u002F09\u002Fpreview_wcm_rfh_dji_0601-schemering-credit-west-country-media-royal-floraholland-150x150.jpg.webp",medium:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2025\u002F09\u002Fpreview_wcm_rfh_dji_0601-schemering-credit-west-country-media-royal-floraholland-300x169.jpg.webp",medium_large:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2025\u002F09\u002Fpreview_wcm_rfh_dji_0601-schemering-credit-west-country-media-royal-floraholland-768x432.jpg.webp",large:dX,"1536x1536":dX,"2048x2048":dX,full:dX}},excerpt:om,category:ar},{item:{ID:HU,post_author:f,post_date:HV,post_date_gmt:HW,post_content:a,post_title:on,post_excerpt:oo,post_status:h,comment_status:c,ping_status:c,post_password:a,post_name:HX,to_ping:a,pinged:a,post_modified:HY,post_modified_gmt:HZ,post_content_filtered:a,post_parent:b,guid:H_,menu_order:b,post_type:j,post_mime_type:a,comment_count:i,filter:e},customTitle:a,customImage:d,customExcerpt:a,id:{ID:HU,post_author:f,post_date:HV,post_date_gmt:HW,post_content:a,post_title:on,post_excerpt:oo,post_status:h,comment_status:c,ping_status:c,post_password:a,post_name:HX,to_ping:a,pinged:a,post_modified:HY,post_modified_gmt:HZ,post_content_filtered:a,post_parent:b,guid:H_,menu_order:b,post_type:j,post_mime_type:a,comment_count:i,filter:e},url:"\u002Factualites\u002Fhausse-du-ca-de-royal-floraholland-en-2024",title:on,image:{url:H$,sizes:{thumbnail:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2025\u002F04\u002Fimg_6486-150x150.jpg",medium:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2025\u002F04\u002Fimg_6486-300x225.jpg",medium_large:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2025\u002F04\u002Fimg_6486-768x576.jpg",large:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2025\u002F04\u002Fimg_6486-1024x768.jpg","1536x1536":"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2025\u002F04\u002Fimg_6486-1536x1152.jpg.webp","2048x2048":H$,full:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2025\u002F04\u002Fimg_6486-1240x930.jpg.webp"}},excerpt:oo,category:ar},{item:{ID:nt,post_author:f,post_date:kW,post_date_gmt:kX,post_content:a,post_title:op,post_excerpt:oq,post_status:h,comment_status:c,ping_status:c,post_password:a,post_name:Ia,to_ping:a,pinged:a,post_modified:kW,post_modified_gmt:kX,post_content_filtered:a,post_parent:b,guid:Ib,menu_order:b,post_type:j,post_mime_type:a,comment_count:i,filter:e},customTitle:a,customImage:d,customExcerpt:a,id:{ID:nt,post_author:f,post_date:kW,post_date_gmt:kX,post_content:a,post_title:op,post_excerpt:oq,post_status:h,comment_status:c,ping_status:c,post_password:a,post_name:Ia,to_ping:a,pinged:a,post_modified:kW,post_modified_gmt:kX,post_content_filtered:a,post_parent:b,guid:Ib,menu_order:b,post_type:j,post_mime_type:a,comment_count:i,filter:e},url:"\u002Factualites\u002Fmars-2026-consequences-horticoles-crise-energetique-et-logistique",title:op,image:{url:kY,sizes:{thumbnail:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F03\u002Fcredit-google-map-150x150.jpg.webp",medium:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F03\u002Fcredit-google-map-300x193.jpg.webp",medium_large:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F03\u002Fcredit-google-map-768x495.jpg.webp",large:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F03\u002Fcredit-google-map-1024x660.jpg.webp","1536x1536":kY,"2048x2048":kY,full:kY}},excerpt:oq,category:ar}]}],excerpt:kC,categories:[{term_id:as,name:ar,slug:kD,term_group:b,term_taxonomy_id:as,taxonomy:w,description:a,parent:b,count:kE,filter:e}],date:nx,image:{url:de,sizes:{thumbnail:EV,medium:EW,medium_large:EX,large:EY,"1536x1536":EZ,"2048x2048":de,full:de}},new:d,url:ny}]}],"":R,count_last_ne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class=\"text-lg\"\u003EPlantées dans les massifs ou dans les jardinières, les vivaces, annuelles ou bisannuelles animent et colorent le jardin ou le balcon en toute saison.\u003Cbr \u002F\u003E\nRetrouvez ici les principaux enseignements sur le marché de la plante d’extérieur en France : lieu et période d’achat, dépenses consacrées à celui-ci…\u003C\u002Fp\u003E\n\u003Cp class=\"text-lg\"\u003EDes focus sur quelques plantes d&rsquo;extérieur comme :\u003Ca href=\"https:\u002F\u002Fwww.valhor.fr\u002Factualites\u002Ffocus-sur-la-consommation-de-geranium-et-dipladenia\" target=\"_blank\" rel=\"noopener\"\u003E le géranium, le dipladenia\u003C\u002Fa\u003E ou encore\u003Ca href=\"https:\u002F\u002Fwww.valhor.fr\u002Factualites\u002Fachats-des-francais-en-chrysanthemes-pour-le-cimetiere\" target=\"_blank\" rel=\"noopener\"\u003E le chrysanthème\u003C\u002Fa\u003E.\u003C\u002Fp\u003E\n",backgroundStyle:x,backgroundColor:{color:z},backgroundImage:d},{acf_fc_layout:L,reverse:d,mosaicImageText:[{configuration:{color:{color:a},backgroundColor:{color:C}},content:"\u003Ch2\u003EAchats de Plantes d&rsquo;extérieur annuelles\u003C\u002Fh2\u003E\n\u003Cp\u003E(Données hors cimetière)\u003Cbr \u002F\u003E\nEn 2025, près d’un foyer français sur 4 (24 %) a acheté au moins une plante annuelle au cours de l’année. À titre de comparaison, la proportion de foyers acheteurs de plantes vivaces est de 20 % et de plantes bisannuelles de 10 %. Les plantes annuelles occupent aussi la plus grande part dans les achats de plantes d’extérieur : 41 % des dépenses contre 28 % pour les plantes vivaces et 10 % pour les plantes bisannuelles. Toutefois, pour la quatrième année consécutive le marché régresse aussi bien en valeur qu’en volume.\u003C\u002Fp\u003E\n\u003Cp\u003EL’analyse des recherches sur Google autour du concept de plantes annuelles montre un besoin d’accompagnement du consommateur : « définition de plantes annuelles », « plantes annuelles liste », « plantes annuelles exemple ». Autre levier d’achat pouvant être exploité : les propriétés de certaines espèces. Le géranium qui représente un tiers des dépenses en plantes annuelles est résistant à la sécheresse. Le muflier, le cosmos et le tournesol sont des plantes mellifères (\u003Ca href=\"https:\u002F\u002Fwww.valhor.fr\u002Factualites\u002Fliste-de-plante-melliferes\" target=\"_blank\" rel=\"noopener\"\u003Eretrouvez ici la liste des plantes mellifères\u003C\u002Fa\u003E).\u003C\u002Fp\u003E\n\u003Cp\u003ESource : panel consommateurs Kantar pour FranceAgriMer et VALHOR\u003C\u002Fp\u003E\n\u003Cp\u003ERendez-vous sur \u003Ca href=\"https:\u002F\u002Fpro.valhor.fr\u002Ffile-sharing?bucket=documents&amp;path=Chiffres%20du%20marche%CC%81%20et%20tendances%20de%20consommation%2FAchats%20par%20cate%CC%81gories%20de%20ve%CC%81ge%CC%81taux%2FAchats%20des%20Fran%C3%A7ais%20en%20plantes%20annuelles%20en%202025.pdf&amp;type=file\" target=\"_blank\" rel=\"noopener\"\u003Evotre Espace pro\u003C\u002Fa\u003E pour télécharger l&rsquo;infographie suivante :\u003C\u002Fp\u003E\n\u003Cp\u003E\u003Cstrong\u003EPlantes annuelles achetées par les Français en 2025\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\n\u003Cp data-v-1ce1be39=\"\"\u003E\u003Ca class=\"custom-btn b-red-200\" href=\"https:\u002F\u002Fpro.valhor.fr\u002Ffile-sharing?bucket=documents&amp;path=Chiffres%20du%20marche%CC%81%20et%20tendances%20de%20consommation%2FAchats%20par%20cate%CC%81gories%20de%20ve%CC%81ge%CC%81taux%2FAchats%20des%20Fran%C3%A7ais%20en%20plantes%20annuelles%20en%202025.pdf&amp;type=file\" data-background-color=\"red-200\"\u003ESE CONNECTER\u003C\u002Fa\u003E\u003C\u002Fp\u003E\n",visualConfiguration:{showLogo:a,showImageMobile:r},image:{ID:Ic,id:Ic,title:"Géranium - plantes d'extérieur  balcony-g87516f3f0_1280Pixabay",filename:"balcony-g87516f3f0_1280pixabay.jpg",filesize:166799,url:br,link:"\u002Factualites\u002Fles-vegetaux-d-ornement-d-exterieur-en-2022\u002Fbalcony-g87516f3f0_1280pixabay\u002F",alt:"Géranium - plantes d'extérieur",author:f,description:a,caption:a,name:"balcony-g87516f3f0_1280pixabay",status:o,uploaded_to:10518,date:"2023-05-31 11:53:58",modified:"2024-06-13 06:41:15",menu_order:b,mime_type:t,type:p,subtype:u,icon:q,width:A,height:ab,sizes:{thumbnail:Id,"thumbnail-width":g,"thumbnail-height":g,medium:Ie,"medium-width":n,"medium-height":F,medium_large:If,"medium_large-width":m,"medium_large-height":E,large:Ig,"large-width":l,"large-height":cH,"1536x1536":br,"1536x1536-width":A,"1536x1536-height":ab,"2048x2048":br,"2048x2048-width":A,"2048x2048-height":ab,full:br,"full-width":A,"full-height":ab}}},{configuration:{color:{color:a},backgroundColor:{color:C}},content:"\u003Ch2\u003EPlantes vivaces : plus d’un quart des dépenses en plantes extérieures en 2025\u003C\u002Fh2\u003E\n\u003Cp\u003ELes dépenses des foyers français en plantes vivaces en 2025 représentent 28 % des dépenses en plantes d’extérieur (plantes annuelles, bisannuelles, vivaces, bulbes et semences).\u003C\u002Fp\u003E\n\u003Cp\u003EL’année 2025 a été marquée à la fois par\u003Cstrong\u003E une diminution de la proportion de foyers acheteurs et une diminution des achats en valeur et en volume\u003C\u002Fstrong\u003E alors qu’en 2024, les achats avaient augmenté en valeur et en volume.\u003C\u002Fp\u003E\n\u003Cp\u003E\u003Cstrong\u003EL’hellébore, l’hibiscus et l’œillet\u003C\u002Fstrong\u003E arrivent en tête des espèces les plus achetées en poids des dépenses.\u003C\u002Fp\u003E\n\u003Cp\u003ERendez-vous sur \u003Ca href=\"https:\u002F\u002Fpro.valhor.fr\u002Ffile-sharing?bucket=documents&amp;path=Chiffres%20du%20marche%CC%81%20et%20tendances%20de%20consommation%2FAchats%20par%20cate%CC%81gories%20de%20ve%CC%81ge%CC%81taux%2FAchats%20de%20plantes%20vivaces%20par%20les%20particuliers%20en%202024.pdf&amp;type=file\"\u003Evotre Espace pro\u003C\u002Fa\u003E pour télécharger le document suivant :\u003C\u002Fp\u003E\n\u003Cp\u003E\u003Cstrong\u003EL&rsquo;infographie Plantes vivaces achetées par les Français en 2025\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\n\u003Cp data-v-1ce1be39=\"\"\u003E\u003Ca class=\"custom-btn b-green-400\" href=\"https:\u002F\u002Fpro.valhor.fr\u002Ffile-sharing?bucket=documents&amp;path=Chiffres%20du%20marche%CC%81%20et%20tendances%20de%20consommation%2FAchats%20par%20cate%CC%81gories%20de%20ve%CC%81ge%CC%81taux&amp;type=folder\" data-background-color=\"green-400\"\u003ESE CONNECTER\u003C\u002Fa\u003E\u003C\u002Fp\u003E\n\u003Cp data-v-1ce1be39=\"\"\u003E\n",visualConfiguration:{showLogo:a,showImageMobile:r},image:{ID:Ih,id:Ih,title:"abeilles SFA MicrosoftTeams-image (2)",filename:"microsoftteams-image-2.jpg",filesize:202001,url:Ii,link:"\u002Factualites\u002F8-edition-de-la-semaine-des-fleurs-pour-les-abeilles-2024\u002Fmicrosoftteams-image-2-9\u002F",alt:"abeilles SFA",author:f,description:a,caption:a,name:"microsoftteams-image-2-9",status:o,uploaded_to:lU,date:"2024-01-23 15:05:32",modified:"2024-01-23 15:14:25",menu_order:b,mime_type:t,type:p,subtype:u,icon:q,width:Ij,height:k,sizes:{thumbnail:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2024\u002F01\u002Fmicrosoftteams-image-2-150x150.jpg.webp","thumbnail-width":g,"thumbnail-height":g,medium:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2024\u002F01\u002Fmicrosoftteams-image-2-300x199.jpg.webp","medium-width":n,"medium-height":Hf,medium_large:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2024\u002F01\u002Fmicrosoftteams-image-2-768x509.jpg.webp","medium_large-width":m,"medium_large-height":or,large:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2024\u002F01\u002Fmicrosoftteams-image-2-1024x678.jpg.webp","large-width":l,"large-height":678,"1536x1536":"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2024\u002F01\u002Fmicrosoftteams-image-2-1536x1018.jpg.webp","1536x1536-width":v,"1536x1536-height":1018,"2048x2048":"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2024\u002F01\u002Fmicrosoftteams-image-2.jpg.webp","2048x2048-width":D,"2048x2048-height":Ik,full:Ii,"full-width":Ij,"full-height":k}}},{configuration:{color:{color:a},backgroundColor:{color:z}},content:"\u003Ch2\u003EPlantes bisannuelles : des achats en hausse en 2025 mais une baisse progressive d’acheteurs\u003C\u002Fh2\u003E\n\u003Cp\u003EEn 2025, les achats de plantes bisannuelles par les Français progressent de 4 % en valeur comme en volume. La proportion de foyers acheteurs en revanche diminue : \u003Cstrong\u003Een 2025, 10 % des foyers achètent des plantes bisannuelles. Ils étaient 27 % en 2019.\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\n\u003Cp\u003ELes achats de plantes bisannuelles sont concentrés sur quelques espèces : la pensée représente à elle seule 45 % des dépenses.\u003C\u002Fp\u003E\n\u003Cp\u003EQuels leviers d’achat de plantes bisannuelles ?\u003C\u002Fp\u003E\n\u003Cp\u003ELe concept de plantes bisannuelles reste peu connu comme le témoignent les recherches sur Google (terme peu mentionné ou sinon recherche autour de « plantes bisannuelles définition »). Il convient donc de faire de la \u003Cstrong\u003Epédagogie au consommateur\u003C\u002Fstrong\u003E pour lui expliquer la floraison de cette catégorie de végétaux mais aussi les propriétés de certaines espèces comme la campanule et la giroflée qui sont aussi mellifères.\u003C\u002Fp\u003E\n\u003Cp\u003ERendez-vous sur \u003Ca href=\"https:\u002F\u002Fpro.valhor.fr\u002Ffile-sharing?bucket=documents&amp;path=Chiffres%20du%20marche%CC%81%20et%20tendances%20de%20consommation%2FAchats%20par%20cate%CC%81gories%20de%20ve%CC%81ge%CC%81taux%2FAchats%20des%20Fran%C3%A7ais%20en%20plantes%20biannuelles%20en%202025.pdf&amp;type=file\" target=\"_blank\" rel=\"noopener\"\u003Evotre Espace pro\u003C\u002Fa\u003E pour télécharger l&rsquo;infographie suivante :\u003C\u002Fp\u003E\n\u003Cp\u003E\u003Cstrong\u003EPlantes bisannuelles achetées par les Français en 2025\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\n\u003Cp data-v-1ce1be39=\"\"\u003E\u003Ca class=\"custom-btn b-green-400\" href=\"https:\u002F\u002Fpro.valhor.fr\u002Ffile-sharing?bucket=documents&amp;path=Chiffres%20du%20marche%CC%81%20et%20tendances%20de%20consommation%2FAchats%20par%20cate%CC%81gories%20de%20ve%CC%81ge%CC%81taux%2FAchats%20des%20Fran%C3%A7ais%20en%20plantes%20biannuelles%20en%202025.pdf&amp;type=file\" target=\"_blank\" rel=\"noopener\" data-background-color=\"green-400\"\u003ESE CONNECTER\u003C\u002Fa\u003E\u003C\u002Fp\u003E\n\u003Cp data-v-1ce1be39=\"\"\u003E\n",visualConfiguration:{showLogo:a,showImageMobile:r},image:{ID:Il,id:Il,title:"Pensée bisannuelle pansy-327188_1280",filename:"pansy-327188_1280.jpg",filesize:163533,url:kZ,link:"\u002Factualites\u002Finfographies-vegetaux-dornement\u002Fpansy-327188_1280\u002F",alt:"Pensée bisannuelle",author:M,description:a,caption:a,name:"pansy-327188_1280",status:o,uploaded_to:4544,date:"2022-06-29 14:31:02",modified:"2023-03-31 12:12:57",menu_order:b,mime_type:t,type:p,subtype:u,icon:q,width:Im,height:k,sizes:{thumbnail:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002Fpansy-327188_1280-150x150.jpg.webp","thumbnail-width":g,"thumbnail-height":g,medium:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002Fpansy-327188_1280-300x254.jpg.webp","medium-width":n,"medium-height":254,medium_large:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002Fpansy-327188_1280-768x650.jpg.webp","medium_large-width":m,"medium_large-height":aK,large:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002Fpansy-327188_1280-1024x867.jpg.webp","large-width":l,"large-height":867,"1536x1536":kZ,"1536x1536-width":A,"1536x1536-height":In,"2048x2048":kZ,"2048x2048-width":A,"2048x2048-height":In,full:kZ,"full-width":Im,"full-height":k}}},{configuration:{color:{color:a},backgroundColor:{color:a}},content:"\u003Ch2\u003EACHATS DE BULBES D’EXTÉRIEUR en 2025\u003C\u002Fh2\u003E\n\u003Cp\u003E\u003Cstrong\u003E16% des foyers français acheteurs de bulbes d’extérieur \u003C\u002Fstrong\u003E\u003Cbr \u002F\u003E\nEn 2025, la proportion de foyers acheteurs de bulbes se maintient mais son évolution est contrastée entre les quantités achetées et les sommes dépensées.\u003Cbr \u002F\u003E\nComment se répartissent les achats de bulbes d’automne et de printemps ? Ceux de printemps pèsent davantage en valeur (55 %) qu’en volume (36 %).\u003Cbr \u002F\u003E\n\u003Cstrong\u003ELe bégonia\u003C\u002Fstrong\u003E représente à lui seul plus d’un tiers des dépenses en bulbes de printemps et la tulipe 28 % des dépenses en bulbes à planter à l’automne.\u003Cbr \u002F\u003E\nLes jardineries et libres-services agricoles s’imposent comme le premier canal de distribution avec 40 % des dépenses en bulbes qui y sont réalisées.\u003C\u002Fp\u003E\n\u003Cp\u003ESource : Panel consommateurs Kantar pour FranceAgriMer et VALHOR\u003C\u002Fp\u003E\n\u003Cp\u003ERendez-vous sur \u003Ca href=\"https:\u002F\u002Fpro.valhor.fr\u002Ffile-sharing?bucket=documents&amp;path=Chiffres%20du%20marche%CC%81%20et%20tendances%20de%20consommation%2FAchats%20par%20cate%CC%81gories%20de%20ve%CC%81ge%CC%81taux%2FAchats%20des%20Fran%C3%A7ais%20en%20bulbes%20d'ext%C3%A9rieur%20en%202025.pdf&amp;type=file\" target=\"_blank\" rel=\"noopener\"\u003Evotre Espace pro\u003C\u002Fa\u003E pour télécharger l&rsquo;infographie suivante :\u003C\u002Fp\u003E\n\u003Cp\u003E\u003Cstrong\u003EBulbes achetés par les Français en 2025\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\n\u003Cp data-v-1ce1be39=\"\"\u003E\u003Ca class=\"custom-btn b-red-200\" href=\"https:\u002F\u002Fpro.valhor.fr\u002Ffile-sharing?bucket=documents&amp;path=Chiffres%20du%20marche%CC%81%20et%20tendances%20de%20consommation%2FAchats%20par%20cate%CC%81gories%20de%20ve%CC%81ge%CC%81taux%2FAchats%20des%20Fran%C3%A7ais%20en%20bulbes%20d'ext%C3%A9rieur%20en%202025.pdf&amp;type=file\" target=\"_blank\" rel=\"noopener\" data-background-color=\"red-200\"\u003ESE CONNECTER\u003C\u002Fa\u003E\u003C\u002Fp\u003E\n",visualConfiguration:{showLogo:a,showImageMobile:r},image:{ID:Io,id:Io,title:"Champ de tulipes hd-wallpaper-gf703f5718_1280 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"},{title:"Semaine des Fleurs pour les Abeilles",url:"\u002Fpromouvoir-le-vegetal-et-les-professionnels\u002Fnos-campagnes-de-communication-grand-public\u002Fsemaine-des-fleurs-pour-les-abeilles",type_url:s,id:790,containerQuickAccess:{quickAccessItem:d},image:{url:lE,sizes:{thumbnail:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F05\u002Fcapture-decran-2022-05-31-a-10.33.31-150x150.jpg.webp",medium:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F05\u002Fcapture-decran-2022-05-31-a-10.33.31-300x197.jpg.webp",medium_large:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F05\u002Fcapture-decran-2022-05-31-a-10.33.31-768x504.jpg.webp",large:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F05\u002Fcapture-decran-2022-05-31-a-10.33.31-1024x671.jpg.webp","1536x1536":lE,"2048x2048":lE,full:lE}},excerpt:"VALHOR s’engage pour la planète chaque année depuis 2016 et mobilise les professionnels du végétal et le grand public pour agir en faveur de la biodiversité et de la préservation des abeilles en particulier, au travers d’un événement proposé au mois de juin en partenariat avec l’Observatoire Français d’Apidologie : « La Semaine des fleurs pour les abeilles. »   "},{title:"Manifeste « Territoires Durables » de VALHOR",url:"\u002Fpromouvoir-le-vegetal-et-les-professionnels\u002Fnos-campagnes-de-communication-grand-public\u002Fmanifeste-territoires-durables-de-valhor",type_url:s,id:21246,containerQuickAccess:{quickAccessItem:d},image:{url:Mr,sizes:{thumbnail:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2025\u002F11\u002Fpre-gaudry-1318-vdp_lyon_pregaudry_ilex_@laurencedanniere_17-150x150.jpeg.webp",medium:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2025\u002F11\u002Fpre-gaudry-1318-vdp_lyon_pregaudry_ilex_@laurencedanniere_17-300x200.jpeg.webp",medium_large:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2025\u002F11\u002Fpre-gaudry-1318-vdp_lyon_pregaudry_ilex_@laurencedanniere_17-768x511.jpeg.webp",large:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2025\u002F11\u002Fpre-gaudry-1318-vdp_lyon_pregaudry_ilex_@laurencedanniere_17-1024x681.jpeg.webp","1536x1536":"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2025\u002F11\u002Fpre-gaudry-1318-vdp_lyon_pregaudry_ilex_@laurencedanniere_17-1536x1022.jpeg.webp","2048x2048":Mr,full:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2025\u002F11\u002Fpre-gaudry-1318-vdp_lyon_pregaudry_ilex_@laurencedanniere_17-1398x930.jpeg.webp"}},excerpt:"Présenté au Congrès des maires le 18 novembre 2025, le manifeste “Territoires Durables” marque la volonté de l’Interprofession d’inscrire le végétal dans la politique urbaine. 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"},{title:"Parole de Fleurs : promouvoir les plantes",url:"\u002Fpromouvoir-le-vegetal-et-les-professionnels\u002Fnos-campagnes-de-communication-grand-public\u002Fparole-de-fleurs",type_url:s,id:781,containerQuickAccess:{quickAccessItem:d},image:{url:lG,sizes:{thumbnail:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002Fbouquet-fleurs-sur-table-copypexels-teona-swift-150x150.jpg.webp",medium:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002Fbouquet-fleurs-sur-table-copypexels-teona-swift-300x200.jpg.webp",medium_large:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002Fbouquet-fleurs-sur-table-copypexels-teona-swift-768x512.jpg.webp",large:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002Fbouquet-fleurs-sur-table-copypexels-teona-swift-1024x683.jpg.webp","1536x1536":lG,"2048x2048":lG,full:lG}},excerpt:"Instituer le réflexe fleurs, notamment à l’occasion des principales fêtes calendaires, tel est l’objectif de ce programme diffusé dans les médias. Les professionnels de la filière  mettent en avant le « cadeau-fleur » en incitant le consommateur à se rendre chez son fleuriste. Les plantes d’intérieur et d’extérieur sont également valorisées dans les médias tout au long de l’année. "}]},{title:"Nos événements grand public",url:"\u002Fpromouvoir-le-vegetal-et-les-professionnels\u002Fnos-evenements-grand-public",type_url:s,id:777,containerQuickAccess:{quickAccessItem:d},image:{url:dy,sizes:{thumbnail:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F05\u002Folivier-riols-pour-capsel-paysage-jardins-jardin-_-630x405-_-copy-jardins-jardin-150x150.jpeg.webp",medium:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F05\u002Folivier-riols-pour-capsel-paysage-jardins-jardin-_-630x405-_-copy-jardins-jardin-300x193.jpeg.webp",medium_large:dy,large:dy,"1536x1536":dy,"2048x2048":dy,full:dy}},children:[{title:if0,url:"\u002Fpromouvoir-le-vegetal-et-les-professionnels\u002Fnos-evenements-grand-public\u002Frendez-vous-aux-jardins",type_url:s,id:784,containerQuickAccess:{quickAccessItem:d},image:{url:ea,sizes:{thumbnail:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002Fnantes-jardin-extraodinaire-copyphytolab-150x150.jpg.webp",medium:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002Fnantes-jardin-extraodinaire-copyphytolab-300x199.jpg.webp",medium_large:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002Fnantes-jardin-extraodinaire-copyphytolab-768x510.jpg.webp",large:ea,"1536x1536":ea,"2048x2048":ea,full:ea}},excerpt:"Chaque printemps, le temps d’un week-end, les Rendez-vous aux jardins invite le grand public à découvrir la richesse et la diversité des parcs et jardins en France et en Europe. "},{title:LU,url:LT,type_url:s,id:773,containerQuickAccess:{quickAccessItem:d},image:{url:dx,sizes:{thumbnail:LV,medium:LW,medium_large:LX,large:LY,"1536x1536":LZ,"2048x2048":dx,full:dx}},excerpt:ly},{title:"Salon international de l’agriculture de Paris",url:"\u002Fpromouvoir-le-vegetal-et-les-professionnels\u002Fnos-evenements-grand-public\u002Fsalon-international-de-lagriculture-de-paris",type_url:s,id:787,containerQuickAccess:{quickAccessItem:d},image:{url:lH,sizes:{thumbnail:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002Fsalon-de-l-agriculture-2020-150x150.jpg.webp",medium:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002Fsalon-de-l-agriculture-2020-300x200.jpg.webp",medium_large:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002Fsalon-de-l-agriculture-2020-768x513.jpg.webp",large:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002Fsalon-de-l-agriculture-2020-1024x684.jpg.webp","1536x1536":lH,"2048x2048":lH,full:lH}},excerpt:"De grande notoriété, le Salon International de l’Agriculture rassemble chaque année tous les acteurs du monde agricole. Reconnu comme un événement agricole de référence, sa popularité attire autant le public en France mais aussi à l’étranger. "}]},{title:"Les évènements et salons des professionnels du végétal",url:"\u002Fpromouvoir-le-vegetal-et-les-professionnels\u002Fnos-evenements-professionnels",type_url:s,id:778,containerQuickAccess:{quickAccessItem:[{item:d,customTitle:a,customImage:d,id:d,url:a,title:a,image:R,excerpt:a}]},image:{url:eb,sizes:{thumbnail:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F05\u002Fsalon-vegetal-aldev-150x150.jpg.webp",medium:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F05\u002Fsalon-vegetal-aldev-300x169.jpg.webp",medium_large:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F05\u002Fsalon-vegetal-aldev-768x433.jpg.webp",large:eb,"1536x1536":eb,"2048x2048":eb,full:eb}},children:[{title:"Salon du Végétal : salon de la filière horticole",url:"\u002Fpromouvoir-le-vegetal-et-les-professionnels\u002Fnos-evenements-professionnels\u002Fsalon-du-vegetal",type_url:s,id:785,containerQuickAccess:{quickAccessItem:d},image:{url:ak,sizes:{thumbnail:lX,medium:lY,medium_large:l_,large:l$,"1536x1536":ak,"2048x2048":ak,full:ak}},excerpt:"Le Salon du Végétal est l’occasion pour l’Interprofession d’aller à la rencontre de ses ressortissants et de mieux faire connaître ses actions au service de chaque professionnel."},{title:"Paysalia : salon des professionnels du paysage",url:"\u002Fpromouvoir-le-vegetal-et-les-professionnels\u002Fnos-evenements-professionnels\u002Fpaysalia",type_url:s,id:782,containerQuickAccess:{quickAccessItem:d},image:{url:oQ,sizes:{thumbnail:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002Fpaysalia_dec2019-170-150x150.jpg.webp",medium:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002Fpaysalia_dec2019-170-300x200.jpg.webp",medium_large:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002Fpaysalia_dec2019-170-768x512.jpg.webp",large:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002Fpaysalia_dec2019-170-1024x683.jpg.webp","1536x1536":"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002Fpaysalia_dec2019-170-1536x1024.jpg.webp","2048x2048":oQ,full:oQ}},excerpt:"Depuis son lancement en 2009, Paysalia est organisé en coproduction avec l’Unep qui accompagne au quotidien les entreprises du paysage. "},{title:"Congrès des Maires d’intercommunalité",url:"\u002Fpromouvoir-le-vegetal-et-les-professionnels\u002Fnos-evenements-professionnels\u002Fcongres-des-maires-dintercommunalite",type_url:s,id:767,containerQuickAccess:{quickAccessItem:d},image:{url:lI,sizes:{thumbnail:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002Fcongres-maires-1-150x150.jpg.webp",medium:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002Fcongres-maires-1-300x151.jpg.webp",medium_large:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002Fcongres-maires-1-768x386.jpg.webp",large:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002Fcongres-maires-1-1024x514.jpg.webp","1536x1536":lI,"2048x2048":lI,full:lI}},excerpt:"Rendez-vous incontournable  des donneurs d’ordre, le Congrès des Maires et des présidents d’intercommunalité de France est l’occasion pour VALHOR de porter les intérêts de la filière auprès des élus et  des pouvoirs publics."},{title:"Salon H’Expo",url:"\u002Fpromouvoir-le-vegetal-et-les-professionnels\u002Fnos-evenements-professionnels\u002Fsalon-hexpo",type_url:s,id:mp,containerQuickAccess:{quickAccessItem:d},image:{url:oR,sizes:{thumbnail:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002Fdscf5997_1-150x150.jpg.webp",medium:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002Fdscf5997_1-300x200.jpg.webp",medium_large:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002Fdscf5997_1-768x512.jpg.webp",large:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002Fdscf5997_1-1024x683.jpg.webp","1536x1536":"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002Fdscf5997_1-1536x1024.jpg.webp","2048x2048":oR,full:oR}},excerpt:"Le Salon H’Expo est un événement qui se tient chaque année en septembre, et rassemble tous les acteurs qui proposent des solutions aux bailleurs sociaux. \u003Cbr \u002F\u003E\r\n\u003Cbr \u002F\u003E\r\n "},{title:"IPM Essen : 1er salon européen horticole",url:"\u002Fpromouvoir-le-vegetal-et-les-professionnels\u002Fnos-evenements-professionnels\u002Fsalon-ipm-essen",type_url:s,id:788,containerQuickAccess:{quickAccessItem:d},image:{url:lJ,sizes:{thumbnail:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002Fsalon-ipm-2020-150x150.jpg.webp",medium:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002Fsalon-ipm-2020-300x179.jpg.webp",medium_large:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002Fsalon-ipm-2020-768x459.jpg.webp",large:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002Fsalon-ipm-2020-1024x612.jpg.webp","1536x1536":lJ,"2048x2048":lJ,full:lJ}},excerpt:"IPM ESSEN accueille chaque année plus de 1 500 exposants, en provenance de plus 40 pays et plus de 50 000 visiteurs professionnels. Aucun autre salon ne propose un panorama international aussi complet du marché horticole, des tendances et dernières innovations de la filière. "},{title:"FlorEvent : le salon des tendances florales",url:"\u002Fpromouvoir-le-vegetal-et-les-professionnels\u002Fnos-evenements-professionnels\u002Fflorevent",type_url:s,id:770,containerQuickAccess:{quickAccessItem:d},image:{url:ec,sizes:{thumbnail:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002Fflorevent-2016-150x150.jpg.webp",medium:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002Fflorevent-2016-300x200.jpg.webp",medium_large:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002Fflorevent-2016-768x512.jpg.webp",large:ec,"1536x1536":ec,"2048x2048":ec,full:ec}},excerpt:"Le Salon FlorEvent est un événement qui encourage les professionnels de la filière horticole à développer leur activité. Grossistes, fabricants, producteurs et prestataires de services se réunissent et échangent le temps de quelques jours."},{title:"Novafleur : le salon de la filière fleurs",url:"\u002Fpromouvoir-le-vegetal-et-les-professionnels\u002Fnos-evenements-professionnels\u002Fnovafleur",type_url:s,id:FC,containerQuickAccess:{quickAccessItem:d},image:{url:lK,sizes:{thumbnail:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002Fnovafleur-espace-tendance-2014_2-150x150.jpg.webp",medium:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002Fnovafleur-espace-tendance-2014_2-300x200.jpg.webp",medium_large:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002Fnovafleur-espace-tendance-2014_2-768x512.jpg.webp",large:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002Fnovafleur-espace-tendance-2014_2-1024x683.jpg.webp","1536x1536":lK,"2048x2048":lK,full:lK}},excerpt:"Organisé à Tours depuis 2013, conjointement par le Club des Fournisseurs de Fleuristes (C2F) et Tours Événements, cet événement permet aux visiteurs professionnels de venir découvrir les tendances et les innovations de la filière afin de développer leur savoir-faire, les nouveautés techniques et la créativité des professionnels présents."},{title:"Le prix Saint Fiacre de l’AJJH",url:"\u002Fpromouvoir-le-vegetal-et-les-professionnels\u002Fnos-evenements-professionnels\u002Fle-prix-saint-fiacre-ajjh",type_url:s,id:12461,containerQuickAccess:{quickAccessItem:d},image:{url:dz,sizes:{thumbnail:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2025\u002F01\u002Flivre_2504-d-willery-150x150.jpg.webp",medium:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2025\u002F01\u002Flivre_2504-d-willery-232x300.jpg.webp",medium_large:dz,large:dz,"1536x1536":dz,"2048x2048":dz,full:dz}},excerpt:"Chaque année et depuis 1971, l’AJJH (Association Des Journalistes de Jardin et d’Horticulture) remet le prix Saint Fiacre. "}]},{title:"Valoriser les métiers",url:"\u002Fpromouvoir-le-vegetal-et-les-professionnels\u002Fvaloriser-les-metiers",type_url:s,id:792,containerQuickAccess:{quickAccessItem:d},image:{url:oS,sizes:{thumbnail:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002Fimagejp5-150x150.jpg.webp",medium:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002Fimagejp5-300x200.jpg.webp",medium_large:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002Fimagejp5-768x512.jpg.webp",large:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002Fimagejp5-1024x683.jpg.webp","1536x1536":"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002Fimagejp5-1536x1024.jpg.webp","2048x2048":oS,full:oS}},excerpt:"L’objectif de VALHOR pour les 186 000 hommes et femmes de la filière horticole et pour le grand public ? Valoriser les métiers par l’excellence des savoir-faire des professionnels du végétal et susciter des vocations via des événements ciblant les jeunes apprenants et les professionnels du secteur. ",children:[{title:lA,url:Mj,type_url:s,id:774,containerQuickAccess:{quickAccessItem:d},image:{url:lC,sizes:{thumbnail:Mk,medium:Ml,medium_large:Mm,large:Mn,"1536x1536":Mo,"2048x2048":lC,full:Mp}},excerpt:lB},{title:"Concours national de Reconnaissance des Végétaux",url:"\u002Fpromouvoir-le-vegetal-et-les-professionnels\u002Fvaloriser-les-metiers\u002Fconcours-national-de-reconnaissance-des-vegetaux",type_url:s,id:766,containerQuickAccess:{quickAccessItem:d},image:{url:oT,sizes:{thumbnail:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002Fpaysalia21nr_vegetaux_62-150x150.jpg.webp",medium:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002Fpaysalia21nr_vegetaux_62-300x200.jpg.webp",medium_large:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002Fpaysalia21nr_vegetaux_62-768x513.jpg.webp",large:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002Fpaysalia21nr_vegetaux_62-1024x684.jpg.webp","1536x1536":"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002Fpaysalia21nr_vegetaux_62-1536x1026.jpg.webp","2048x2048":oT,full:oT}},excerpt:"VALHOR soutient chaque année depuis 2011 l’organisation des Concours régionaux de reconnaissance des végétaux et organise une finale nationale tous les deux ans. Un excellent moyen de mettre en lumière l’excellence en botanique des jeunes en formation en productions horticoles, commerce-vente et aménagements paysagers. "},{title:"Worldskills – Olympiades : la compétition des métiers",url:"\u002Fpromouvoir-le-vegetal-et-les-professionnels\u002Fvaloriser-les-metiers\u002Fworldskills-la-competition-des-metiers",type_url:s,id:795,containerQuickAccess:{quickAccessItem:d},image:{url:oU,sizes:{thumbnail:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F08\u002F51826531843_e1bfb8edbc_k-150x150.jpg.webp",medium:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F08\u002F51826531843_e1bfb8edbc_k-300x200.jpg.webp",medium_large:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F08\u002F51826531843_e1bfb8edbc_k-768x512.jpg.webp",large:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F08\u002F51826531843_e1bfb8edbc_k-1024x683.jpg.webp","1536x1536":"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F08\u002F51826531843_e1bfb8edbc_k-1536x1024.jpg.webp","2048x2048":oU,full:oU}},excerpt:"Organisées tous les deux ans, les Olympiades des métiers permettent à des jeunes professionnels du monde entier de mesurer leur savoir-faire dans 60 métiers. VALHOR soutient l’organisation de la finale française pour les métiers du pôle végétal : jardinier paysagiste, horticulture et art floral.  "},{title:"Coupe de France des fleuristes",url:"\u002Fpromouvoir-le-vegetal-et-les-professionnels\u002Fvaloriser-les-metiers\u002Fcoupe-de-france-des-fleuristes",type_url:s,id:HI,containerQuickAccess:{quickAccessItem:d},image:{url:oV,sizes:{thumbnail:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002Fphoto2-e1661950831918-150x150.jpg.webp",medium:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002Fphoto2-e1661950831918-300x153.jpg.webp",medium_large:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002Fphoto2-e1661950831918-768x392.jpg.webp",large:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002Fphoto2-e1661950831918-1024x522.jpg.webp","1536x1536":"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002Fphoto2-e1661950831918-1536x783.jpg.webp","2048x2048":oV,full:oV}},excerpt:"Valoriser l’excellence de l’art floral français et la technicité de la profession, tel est l’objectif de la Coupe de France des Fleuristes, organisée chaque année par la Fédération Française des Artisans Fleuristes et l’Association Nationale pour les Festivités Florales. VALHOR est partenaire de ce concours dans le cadre de la valorisation des métiers de la filière du végétal. "},{title:"Oscar des jeunes fleuristes",url:"\u002Fpromouvoir-le-vegetal-et-les-professionnels\u002Fvaloriser-les-metiers\u002Foscar-des-jeunes-fleuristes",type_url:s,id:780,containerQuickAccess:{quickAccessItem:d},image:{url:oW,sizes:{thumbnail:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002F9028-150x150.jpg.webp",medium:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002F9028-300x200.jpg.webp",medium_large:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002F9028-768x513.jpg.webp",large:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002F9028-1024x684.jpg.webp","1536x1536":"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002F9028-1536x1026.jpg.webp","2048x2048":oW,full:oW}},excerpt:"Le prix de l’Oscar des jeunes fleuristes est organisé par la Fédération Française des Artisans Fleuristes, avec le soutien de l’Interprofession. Il récompense le meilleur talent âgé de 18 à 30 ans qui s’illustrera en art floral. Remporter ce concours ouvre la porte à la Coupe de France des Fleuristes.   "},{title:"Concours MAF &#038; MOF dans les métiers du végétal",url:"\u002Fpromouvoir-le-vegetal-et-les-professionnels\u002Fvaloriser-les-metiers\u002Fconcours-maf-et-mof",type_url:s,id:765,containerQuickAccess:{quickAccessItem:d},image:{url:oX,sizes:{thumbnail:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002Fsia_valhor_mardi25fev2020_sbarthelemy-14-e1656483957510-150x150.jpg.webp",medium:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002Fsia_valhor_mardi25fev2020_sbarthelemy-14-e1656483957510-300x199.jpg.webp",medium_large:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002Fsia_valhor_mardi25fev2020_sbarthelemy-14-e1656483957510-768x509.jpg.webp",large:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002Fsia_valhor_mardi25fev2020_sbarthelemy-14-e1656483957510-1024x679.jpg.webp","1536x1536":"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002Fsia_valhor_mardi25fev2020_sbarthelemy-14-1536x1026.jpg.webp","2048x2048":oX,full:oX}},excerpt:"Les concours MAF, “Un des Meilleurs Apprentis de France” et MOF, “Un des Meilleurs Ouvriers de France”, mettent en avant le savoir-faire et la créativité des professionnels de la filière. VALHOR soutient les candidats de la filière du végétal. "}]},{title:"Végétaliser les territoires pour une Cité Verte",url:Kh,type_url:s,id:793,containerQuickAccess:{quickAccessItem:d},image:{url:du,sizes:{thumbnail:Ki,medium:Kj,medium_large:Kk,large:Kl,"1536x1536":Km,"2048x2048":du,full:du}},excerpt:Kn,children:[{title:"Villes et villages fleuris",url:"\u002Fdevelopper-votre-activite\u002Fvegetaliser-les-territoires-pour-une-cite-verte\u002Fvilles-et-villages-fleuris",type_url:s,id:794,containerQuickAccess:{quickAccessItem:d},image:{url:oY,sizes:{thumbnail:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002Fbailleul-sur-therain-18-150x150.jpg.webp",medium:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002Fbailleul-sur-therain-18-300x225.jpg.webp",medium_large:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002Fbailleul-sur-therain-18-768x576.jpg.webp",large:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002Fbailleul-sur-therain-18-1024x768.jpg.webp","1536x1536":"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002Fbailleul-sur-therain-18-1536x1152.jpg.webp","2048x2048":oY,full:oY}},excerpt:"Le label Villes et Villages fleuris du CNVVF est une référence européenne et un gage d’attractivité touristique et économique pour les communes labellisées. "},{title:lw,url:LE,type_url:s,id:772,containerQuickAccess:{quickAccessItem:d},image:{url:dw,sizes:{thumbnail:LF,medium:LG,medium_large:LH,large:LI,"1536x1536":LJ,"2048x2048":dw,full:dw}},excerpt:lx},{title:"Bonnes pratiques de la commande publique  ",url:"\u002Fdevelopper-votre-activite\u002Fvegetaliser-les-territoires-pour-une-cite-verte\u002Fbonnes-pratiques-de-la-commande-publique",type_url:s,id:7060,containerQuickAccess:{quickAccessItem:d},image:{url:oZ,sizes:{thumbnail:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002Feskis-promenade-des-pins-18-150x150.jpg.webp",medium:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002Feskis-promenade-des-pins-18-300x189.jpg.webp",medium_large:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002Feskis-promenade-des-pins-18-768x485.jpg.webp",large:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002Feskis-promenade-des-pins-18-1024x646.jpg.webp","1536x1536":"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002Feskis-promenade-des-pins-18-1536x970.jpg.webp","2048x2048":oZ,full:oZ}},excerpt:"Faciliter la commande publique d’achats de végétaux ou de réalisation d’aménagement paysagers entre les donneurs d’ordre et les acteurs de la filière horticole, tel est l’objectif de l’Interprofession VALHOR."}]},{title:"Connaissance des végétaux",url:"\u002Fpromouvoir-le-vegetal-et-les-professionnels\u002Fconnaissance-des-vegetaux",type_url:s,id:m,containerQuickAccess:{quickAccessItem:d},image:{url:lL,sizes:{thumbnail:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F05\u002Fdsc_6427-e1741097789863-150x150.jpeg.webp",medium:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F05\u002Fdsc_6427-e1741097789863-238x300.jpeg.webp",medium_large:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F05\u002Fdsc_6427-768x365.jpeg.webp",large:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F05\u002Fdsc_6427-1024x487.jpeg.webp","1536x1536":lL,"2048x2048":lL,full:lL}},excerpt:"Promouvoir et faciliter la connaissance des végétaux, soutenir le référentiel des plantes cultivées en France, deux enjeux essentiels pour la filière du végétal soutenue par VALHOR.",children:[{title:"Floriscope le référentiel gratuit des végétaux pour les professionnels",url:"\u002Fpromouvoir-le-vegetal-et-les-professionnels\u002Fconnaissance-des-vegetaux\u002Ffloriscope",type_url:s,id:771,containerQuickAccess:{quickAccessItem:d},image:{url:o_,sizes:{thumbnail:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002Fpexels-anna-shvets-5230957-150x150.jpg.webp",medium:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002Fpexels-anna-shvets-5230957-300x200.jpg.webp",medium_large:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002Fpexels-anna-shvets-5230957-768x512.jpg.webp",large:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002Fpexels-anna-shvets-5230957-1024x683.jpg.webp","1536x1536":"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002Fpexels-anna-shvets-5230957-1536x1024.jpg.webp","2048x2048":o_,full:o_}},excerpt:"Le choix de végétaux est une étape cruciale dans la création ou la gestion d’aménagements paysagers ou d’espaces verts pérennes, sobres et résilients. Floriscope, le plus grand référentiel de la flore cultivée en France, permet de connaître, choisir et trouver des plantes pour les jardins et espaces verts."},{title:"Projet TEPIK",url:"\u002Fdevelopper-votre-activite\u002Fvegetaliser-les-territoires-pour-une-cite-verte\u002Fle-projet-tepik-pour-la-connaissance-et-la-reconnaissance-des-vegetaux",type_url:s,id:5848,containerQuickAccess:{quickAccessItem:d},image:{url:o$,sizes:{thumbnail:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002Fpaysalia21nr_vegetaux_10-150x150.jpg.webp",medium:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002Fpaysalia21nr_vegetaux_10-300x200.jpg.webp",medium_large:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002Fpaysalia21nr_vegetaux_10-768x513.jpg.webp",large:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002Fpaysalia21nr_vegetaux_10-1024x684.jpg.webp","1536x1536":"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002Fpaysalia21nr_vegetaux_10-1536x1026.jpg.webp","2048x2048":o$,full:o$}},excerpt:"Présenté comme le “TOEIC des plantes”, l'outil de formation et d’évaluation numérique “TEPIK”(Test of Plants for International Knowledge) conçu sur une proposition de l’Institut Agro Rennes-Angers avec le soutien de la SATT Ouest permettra aux jeunes apprenants et aux professionnels de valider et d’attester d’un niveau de compétence en connaissance et reconnaissance des végétaux.  "}]}]},{title:"Développer votre activité",url:"\u002Fdevelopper-votre-activite",type_url:s,id:607,containerQuickAccess:{quickAccessItem:[{item:{ID:Ms,post_author:f,post_date:Mt,post_date_gmt:Mu,post_content:a,post_title:Mv,post_excerpt:pa,post_status:h,comment_status:c,ping_status:c,post_password:a,post_name:Mw,to_ping:a,pinged:a,post_modified:Mx,post_modified_gmt:My,post_content_filtered:a,post_parent:b,guid:Mz,menu_order:b,post_type:j,post_mime_type:a,comment_count:i,filter:e},customTitle:a,customImage:d,id:{ID:Ms,post_author:f,post_date:Mt,post_date_gmt:Mu,post_content:a,post_title:Mv,post_excerpt:pa,post_status:h,comment_status:c,ping_status:c,post_password:a,post_name:Mw,to_ping:a,pinged:a,post_modified:Mx,post_modified_gmt:My,post_content_filtered:a,post_parent:b,guid:Mz,menu_order:b,post_type:j,post_mime_type:a,comment_count:i,filter:e},url:"\u002Factualites\u002Ffaq-reglementation-sur-les-pee",title:"FAQ – Réglementation sur les plantes exotiques envahissantes",image:{url:MA,sizes:{thumbnail:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2025\u002F06\u002Fguaria-article-pee-150x150.jpg",medium:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2025\u002F06\u002Fguaria-article-pee-300x200.jpg",medium_large:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2025\u002F06\u002Fguaria-article-pee-768x512.jpg.webp",large:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2025\u002F06\u002Fguaria-article-pee-1024x683.jpg.webp","1536x1536":"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2025\u002F06\u002Fguaria-article-pee-1536x1024.jpg.webp","2048x2048":MA,full:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2025\u002F06\u002Fguaria-article-pee-1395x930.jpg.webp"}},excerpt:pa},{item:{ID:MB,post_author:S,post_date:MC,post_date_gmt:MD,post_content:a,post_title:lM,post_excerpt:a,post_status:h,comment_status:c,ping_status:c,post_password:a,post_name:ME,to_ping:a,pinged:a,post_modified:MF,post_modified_gmt:MG,post_content_filtered:a,post_parent:iY,guid:MH,menu_order:b,post_type:U,post_mime_type:a,comment_count:i,filter:e},customTitle:a,customImage:d,id:{ID:MB,post_author:S,post_date:MC,post_date_gmt:MD,post_content:a,post_title:lM,post_excerpt:a,post_status:h,comment_status:c,ping_status:c,post_password:a,post_name:ME,to_ping:a,pinged:a,post_modified:MF,post_modified_gmt:MG,post_content_filtered:a,post_parent:iY,guid:MH,menu_order:b,post_type:U,post_mime_type:a,comment_count:i,filter:e},url:MI,title:lM,image:{url:dA,sizes:{thumbnail:MJ,medium:MK,medium_large:ML,large:MM,"1536x1536":MN,"2048x2048":dA,full:dA}},excerpt:a},{item:{ID:MO,post_author:f,post_date:MP,post_date_gmt:MQ,post_content:MR,post_title:MS,post_excerpt:lv,post_status:h,comment_status:c,ping_status:c,post_password:a,post_name:MT,to_ping:a,pinged:a,post_modified:MU,post_modified_gmt:MV,post_content_filtered:a,post_parent:MW,guid:MX,menu_order:b,post_type:U,post_mime_type:a,comment_count:i,filter:e},customTitle:a,customImage:d,id:{ID:MO,post_author:f,post_date:MP,post_date_gmt:MQ,post_content:MR,post_title:MS,post_excerpt:lv,post_status:h,comment_status:c,ping_status:c,post_password:a,post_name:MT,to_ping:a,pinged:a,post_modified:MU,post_modified_gmt:MV,post_content_filtered:a,post_parent:MW,guid:MX,menu_order:b,post_type:U,post_mime_type:a,comment_count:i,filter:e},url:Lo,title:Ln,image:{url:lu,sizes:{thumbnail:Lp,medium:Lq,medium_large:Lr,large:Ls,"1536x1536":Lt,"2048x2048":lu,full:Lu}},excerpt:lv}]},image:{url:lN,sizes:{thumbnail:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F05\u002Ftelechargement-e1653928700943-150x150.png.webp",medium:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F05\u002Ftelechargement-e1653928700943-300x198.png.webp",medium_large:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F05\u002Ftelechargement-e1653928700943-768x508.png.webp",large:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F05\u002Ftelechargement-1024x488.png.webp","1536x1536":lN,"2048x2048":lN,full:lN}},excerpt:"Développer l’activité des professionnels de l’horticulture, de la fleuristerie et du paysage. ",children:[{title:"Enjeux sociétaux et environnementaux",url:"\u002Fdevelopper-votre-activite\u002Fenjeux-societaux-et-environnementaux",type_url:s,id:mv,containerQuickAccess:{quickAccessItem:d},image:{url:pb,sizes:{thumbnail:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002Fimg_1400-1-150x150.jpg.webp",medium:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002Fimg_1400-1-300x225.jpg.webp",medium_large:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002Fimg_1400-1-768x576.jpg.webp",large:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002Fimg_1400-1-1024x768.jpg.webp","1536x1536":"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002Fimg_1400-1-1536x1152.jpg.webp","2048x2048":pb,full:pb}},children:[{title:"Allégation environnementale : risque de « greenwashing » ?",url:"\u002Fdevelopper-votre-activite\u002Fenjeux-societaux-et-environnementaux\u002Fallegation-environnementale-risque-de-greenwashing",type_url:s,id:15872,containerQuickAccess:{quickAccessItem:d},image:{url:MY,sizes:{thumbnail:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2024\u002F08\u002Fclose-up-eco-sign-grass-150x150.jpg.webp",medium:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2024\u002F08\u002Fclose-up-eco-sign-grass-300x200.jpg.webp",medium_large:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2024\u002F08\u002Fclose-up-eco-sign-grass-768x511.jpg.webp",large:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2024\u002F08\u002Fclose-up-eco-sign-grass-1024x681.jpg.webp","1536x1536":"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2024\u002F08\u002Fclose-up-eco-sign-grass-1536x1022.jpg.webp","2048x2048":MY,full:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2024\u002F08\u002Fclose-up-eco-sign-grass-1398x930.jpg.webp"}},excerpt:"Est-il légal de dire qu’une plante est « dépolluante » ou « économe en eau » ? Peut-on inscrire sur un pot qu’il est « biosourcé » ? Il s’agit là d’allégations environnementales qui font l’objet d’un cadre juridique renforcé début 2024 par l’Union européenne"},{title:"Bienfaits du végétal et qualité de vie",url:"\u002Fdevelopper-votre-activite\u002Fenjeux-societaux-et-environnementaux\u002Fbienfaits-du-vegetal-et-qualite-de-vie",type_url:s,id:1101,containerQuickAccess:{quickAccessItem:d},image:{url:pc,sizes:{thumbnail:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002Fmv-en-plein-mur-25-150x150.jpg.webp",medium:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002Fmv-en-plein-mur-25-300x200.jpg.webp",medium_large:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002Fmv-en-plein-mur-25-768x511.jpg.webp",large:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002Fmv-en-plein-mur-25-1024x682.jpg.webp","1536x1536":"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002Fmv-en-plein-mur-25-1536x1022.jpg.webp","2048x2048":pc,full:pc}}},{title:"Fleurs coupées et Interprofession VALHOR",url:"\u002Fdevelopper-votre-activite\u002Fenjeux-societaux-et-environnementaux\u002Fmanipulation-des-fleurs-coupees-et-valhor",type_url:s,id:20383,containerQuickAccess:{quickAccessItem:d},image:{url:MZ,sizes:{thumbnail:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2025\u002F05\u002Ffleuriste-male-confectionnant-un-bouquet-de-fleurs-colorees-150x150.jpg.webp",medium:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2025\u002F05\u002Ffleuriste-male-confectionnant-un-bouquet-de-fleurs-colorees-300x227.jpg.webp",medium_large:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2025\u002F05\u002Ffleuriste-male-confectionnant-un-bouquet-de-fleurs-colorees-768x581.jpg.webp",large:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2025\u002F05\u002Ffleuriste-male-confectionnant-un-bouquet-de-fleurs-colorees-1024x775.jpg.webp","1536x1536":"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2025\u002F05\u002Ffleuriste-male-confectionnant-un-bouquet-de-fleurs-colorees-1536x1162.jpg.webp","2048x2048":MZ,full:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2025\u002F05\u002Ffleuriste-male-confectionnant-un-bouquet-de-fleurs-colorees-1229x930.jpg.webp"}},excerpt:"Retrouvez ici l’ensemble des documents, études, actions collectives et éléments de communication portés par les professionnels de la filière du végétal, pour une information complète, actualisée et accessible sur les fleurs coupées."},{title:"Gestion de l’eau dans la filière",url:"\u002Fdevelopper-votre-activite\u002Fenjeux-societaux-et-environnementaux\u002Fvarenne-agricole-de-leau-et-du-changement-climatique",type_url:s,id:HN,containerQuickAccess:{quickAccessItem:d},image:{url:lO,sizes:{thumbnail:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002Fcapture-decran-2022-06-03-a-17.23.06-150x150.jpg.webp",medium:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002Fcapture-decran-2022-06-03-a-17.23.06-300x199.jpg.webp",medium_large:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002Fcapture-decran-2022-06-03-a-17.23.06-768x509.jpg.webp",large:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002Fcapture-decran-2022-06-03-a-17.23.06-1024x678.jpg.webp","1536x1536":lO,"2048x2048":lO,full:lO}},excerpt:" Impulsé par le Président de la République et lancé le 28 mai 2021, le Varenne agricole de l’eau et de l’adaptation au changement climatique, sont un ensemble de travaux qui vise à anticiper les défis environnementaux autour de la gestion de l’eau.  Cette concertation a permis de réunir plus de 1400 participants et 523 structures, pour favoriser les synergies en une intelligence collective, et co-construire cette transition écologique.  "},{title:lM,url:MI,type_url:s,id:1268,containerQuickAccess:{quickAccessItem:d},image:{url:dA,sizes:{thumbnail:MJ,medium:MK,medium_large:ML,large:MM,"1536x1536":MN,"2048x2048":dA,full:dA}}},{title:"Gestion des biodéchets",url:"https:\u002F\u002Fwww.valhor.fr\u002Factualites\u002Fbiodechets-en-entreprise-tri-a-la-source-obligatoire-des-2024?p=11148&preview=true&preview_id=11148&classic=true",type_url:s,id:12933,containerQuickAccess:{quickAccessItem:d}},{title:"Logistique : optimisation des pratiques",url:"\u002Fdevelopper-votre-activite\u002Fenjeux-societaux-et-environnementaux\u002Foptimisation-des-pratiques-logistiques",type_url:s,id:1266,containerQuickAccess:{quickAccessItem:d},image:{url:pd,sizes:{thumbnail:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002Ffleuron-danjou-12-150x150.jpg.webp",medium:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002Ffleuron-danjou-12-300x225.jpg.webp",medium_large:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002Ffleuron-danjou-12-768x576.jpg.webp",large:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002Ffleuron-danjou-12-1024x768.jpg.webp","1536x1536":"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002Ffleuron-danjou-12-1536x1152.jpg.webp","2048x2048":pd,full:pd}}},{title:"Plantes exotiques envahissantes",url:"\u002Fdevelopper-votre-activite\u002Fenjeux-societaux-et-environnementaux\u002Fplantes-exotiques-envahissantes",type_url:s,id:1269,containerQuickAccess:{quickAccessItem:d},image:{url:pe,sizes:{thumbnail:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002Fjussies_vars@emilie_mazaubert-150x150.jpg.webp",medium:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002Fjussies_vars@emilie_mazaubert-300x225.jpg.webp",medium_large:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002Fjussies_vars@emilie_mazaubert-768x576.jpg.webp",large:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002Fjussies_vars@emilie_mazaubert-1024x768.jpg.webp","1536x1536":"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002Fjussies_vars@emilie_mazaubert-1536x1152.jpg.webp","2048x2048":pe,full:pe}},excerpt:"Juguler les plantes exotiques envahissantes (PEE) répond à un enjeu environnemental, mais aussi de santé publique et de préservation des activités économiques."},{title:"Plantes mellifères attractives pour les abeilles",url:"\u002Fdevelopper-votre-activite\u002Fenjeux-societaux-et-environnementaux\u002Fplantes-melliferes",type_url:s,id:1270,containerQuickAccess:{quickAccessItem:d},image:{url:pf,sizes:{thumbnail:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002Fmv-ep72-downtown-abeille-52-1-150x150.jpg.webp",medium:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002Fmv-ep72-downtown-abeille-52-1-300x200.jpg.webp",medium_large:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002Fmv-ep72-downtown-abeille-52-1-768x511.jpg.webp",large:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002Fmv-ep72-downtown-abeille-52-1-1024x682.jpg.webp","1536x1536":"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002Fmv-ep72-downtown-abeille-52-1-1536x1022.jpg.webp","2048x2048":pf,full:pf}},excerpt:"Encourager la culture et la distribution de plantes ornementales mellifères favorables aux pollinisateurs par la filière horticole et leur utilisation par les professionnels du paysage, les collectivités et les particuliers doit être une ambition partagée par tous les acteurs de la filière du végétal. "},{title:"« Loi Santé »",url:"\u002Fdevelopper-votre-activite\u002Fenjeux-societaux-et-environnementaux\u002Floi-sante",type_url:s,id:1271,containerQuickAccess:{quickAccessItem:d},image:{url:pg,sizes:{thumbnail:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002Fshutterstock_705053092-150x150.jpg.webp",medium:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002Fshutterstock_705053092-300x200.jpg.webp",medium_large:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002Fshutterstock_705053092-768x513.jpg.webp",large:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002Fshutterstock_705053092-1024x684.jpg.webp","1536x1536":"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002Fshutterstock_705053092-1536x1026.jpg.webp","2048x2048":pg,full:pg}}},{title:"Diversification des usages du végétal",url:"\u002Fdevelopper-votre-activite\u002Fenjeux-societaux-et-environnementaux\u002Fdiversification-des-usages-du-vegetal",type_url:s,id:Ik,containerQuickAccess:{quickAccessItem:d},image:{url:lP,sizes:{thumbnail:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002Fcapture-decran-2022-06-03-a-17.30.18-150x150.jpg.webp",medium:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002Fcapture-decran-2022-06-03-a-17.30.18-300x202.jpg.webp",medium_large:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002Fcapture-decran-2022-06-03-a-17.30.18-768x518.jpg.webp",large:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002Fcapture-decran-2022-06-03-a-17.30.18-1024x690.jpg.webp","1536x1536":lP,"2048x2048":lP,full:lP}},excerpt:"Le défi climatique et ses multiples enjeux environnementaux rendent urgente l’exploration de nouvelles pistes d’usage commercial des plantes, telles que les huiles essentielles, la culture et vente de fleurs comestibles ou comme solution alternative à l’usage d’herbicide."},{title:"Solutions techniques pour l’environnement",url:"\u002Fdevelopper-votre-activite\u002Fenjeux-societaux-et-environnementaux\u002Fsolutions-techniques-pour-lenvironnement",type_url:s,id:1273,containerQuickAccess:{quickAccessItem:d},image:{url:lQ,sizes:{thumbnail:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002Fcapture-decran-2022-06-03-a-17.31.11-150x150.jpg.webp",medium:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002Fcapture-decran-2022-06-03-a-17.31.11-300x203.jpg.webp",medium_large:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002Fcapture-decran-2022-06-03-a-17.31.11-768x520.jpg.webp",large:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002Fcapture-decran-2022-06-03-a-17.31.11-1024x693.jpg.webp","1536x1536":lQ,"2048x2048":lQ,full:lQ}}},{title:"Horticulture et paysage en milieu urbain",url:"\u002Fdevelopper-votre-activite\u002Fenjeux-societaux-et-environnementaux\u002Fhorticulture-et-paysage-en-milieu-urbain",type_url:s,id:1274,containerQuickAccess:{quickAccessItem:d},image:{url:lR,sizes:{thumbnail:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002Fcapture-decran-2022-06-03-a-17.31.58-150x150.jpg.webp",medium:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002Fcapture-decran-2022-06-03-a-17.31.58-300x203.jpg.webp",medium_large:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002Fcapture-decran-2022-06-03-a-17.31.58-768x520.jpg.webp",large:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002Fcapture-decran-2022-06-03-a-17.31.58-1024x693.jpg.webp","1536x1536":lR,"2048x2048":lR,full:lR}}}]},{title:"Enjeux sanitaires",url:"\u002Fdevelopper-votre-activite\u002Fenjeux-sanitaires",type_url:s,id:1278,containerQuickAccess:{quickAccessItem:d},image:{url:M_,sizes:{thumbnail:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002Fplantes_a_risques-150x150.jpeg.webp",medium:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002Fplantes_a_risques-300x200.jpeg.webp",medium_large:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002Fplantes_a_risques-768x512.jpeg.webp",large:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002Fplantes_a_risques-1024x683.jpeg.webp","1536x1536":"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002Fplantes_a_risques-1536x1024.jpeg.webp","2048x2048":"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002Fplantes_a_risques-2048x1366.jpeg.webp",full:M_}},excerpt:"La situation sanitaire des cultures constitue une problématique au quotidien pour bon nombre d’entreprises de la filière du végétal. D’où l’importance pour l’Interprofession VALHOR de travailler sur deux plans : soutenir les travaux de recherche relatifs à la santé des végétaux et accompagner les professionnels de l’horticulture dans l’application du passeport phytosanitaire européen.",children:[{title:"Santé du végétal – Sujets transversaux ",url:"\u002Fdevelopper-votre-activite\u002Fenjeux-sanitaires\u002Fsante-du-vegetal-sujets-transversaux",type_url:s,id:5851,containerQuickAccess:{quickAccessItem:d},image:{url:ph,sizes:{thumbnail:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002Fsmiling-workers-in-garden-looking-and-touching-plants-150x150.jpg.webp",medium:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002Fsmiling-workers-in-garden-looking-and-touching-plants-300x200.jpg.webp",medium_large:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002Fsmiling-workers-in-garden-looking-and-touching-plants-768x512.jpg.webp",large:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002Fsmiling-workers-in-garden-looking-and-touching-plants-1024x683.jpg.webp","1536x1536":"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002Fsmiling-workers-in-garden-looking-and-touching-plants-1536x1024.jpg.webp","2048x2048":ph,full:ph}},excerpt:"L’Interprofession VALHOR propose dans ces pages un panorama des recherches qu'elle soutient, liées à la santé de plusieurs végétaux ou famille de végétaux.  Elle promeut pour ce faire des itinéraires techniques alternatifs et performants. "},{title:"Recherches ciblées sur la santé d’un végétal ",url:"\u002Fdevelopper-votre-activite\u002Fenjeux-sanitaires\u002Frecherches-ciblees-sur-la-sante-dun-vegetal",type_url:s,id:5854,containerQuickAccess:{quickAccessItem:d},image:{url:pi,sizes:{thumbnail:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002Ftaches-noires-1-150x150.jpg.webp",medium:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002Ftaches-noires-1-300x225.jpg.webp",medium_large:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002Ftaches-noires-1-768x576.jpg.webp",large:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002Ftaches-noires-1-1024x768.jpg.webp","1536x1536":"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002Ftaches-noires-1-1536x1152.jpg.webp","2048x2048":pi,full:pi}},excerpt:"Certains végétaux font l’objet d’une attention particulière compte tenu de l’impact des maladies ou ravageurs sur un voire plusieurs secteurs de la filière du végétal. Des travaux de recherche sur ces problématiques sont alors menés avec le soutien de l’Interprofession VALHOR. \u003Cbr \u002F\u003E\r\n\u003Cbr \u002F\u003E\r\nCes pages se concentrent donc sur une pathologie ou un agresseur spécifique à un végétal : rouille blanche du chrysanthème, chancre coloré du platane ou encore la fusariose du cyclamen.   "},{title:"Réglementation et passeport phytosanitaire",url:"\u002Fdevelopper-votre-activite\u002Fenjeux-sanitaires\u002Freglementation-et-passeport-phytosanitaire",type_url:s,id:5855,containerQuickAccess:{quickAccessItem:d},image:{url:pj,sizes:{thumbnail:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F07\u002Fpasseport-phyto-openfoodfacts-150x150.jpg.webp",medium:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F07\u002Fpasseport-phyto-openfoodfacts-300x74.jpg.webp",medium_large:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F07\u002Fpasseport-phyto-openfoodfacts-768x189.jpg.webp",large:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F07\u002Fpasseport-phyto-openfoodfacts-1024x252.jpg.webp","1536x1536":"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F07\u002Fpasseport-phyto-openfoodfacts-1536x378.jpg.webp","2048x2048":pj,full:pj}},excerpt:"Protéger le territoire de l’Union européenne de l’introduction et de la dissémination d’organismes nuisibles pour les végétaux, comme le Xylella fastidiosa, voici tout l’enjeu de la règlementation européenne 2016\u002F2031. \u003Cbr \u002F\u003E\r\nPour cela, elle impose depuis décembre 2019 un passeport phytosanitaire pour tous les végétaux destinés à la plantation (sauf certaines semences et en cas de vente directe à l’utilisateur final) pour les ventes intra-UE. La mise en application de ce nouvel étiquetage obligatoire par les professionnels a fait l’objet d’un accompagnement par l’Interprofession VALHOR. "}]},{title:"Performance et compétitivité",url:"\u002Fdevelopper-votre-activite\u002Fperformance-et-competitivite",type_url:s,id:1285,containerQuickAccess:{quickAccessItem:d},image:{url:pk,sizes:{thumbnail:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F07\u002Fgaignard-fleurs-sol-sub-irrigant-1-150x150.jpg.webp",medium:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F07\u002Fgaignard-fleurs-sol-sub-irrigant-1-300x225.jpg.webp",medium_large:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F07\u002Fgaignard-fleurs-sol-sub-irrigant-1-768x576.jpg.webp",large:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F07\u002Fgaignard-fleurs-sol-sub-irrigant-1-1024x768.jpg.webp","1536x1536":"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F07\u002Fgaignard-fleurs-sol-sub-irrigant-1-1536x1152.jpg.webp","2048x2048":pk,full:pk}},excerpt:"Concevoir des produits horticoles innovants, gagner en productivité en pépinière et dans les entreprises horticoles, proposer des végétaux sains dans les jardineries et chez les fleuristes, rendre plus performantes les méthodes d’aménagement paysager : quatre objectifs qui font écho aux missions de VALHOR.  ",children:[{title:"Innovations végétales",url:"\u002Fdevelopper-votre-activite\u002Fperformance-et-competitivite\u002Finnovations-vegetales",type_url:s,id:1265,containerQuickAccess:{quickAccessItem:d},image:{url:pl,sizes:{thumbnail:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002Fpexels-tima-miroshnichenko-6508770-1-150x150.jpg.webp",medium:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002Fpexels-tima-miroshnichenko-6508770-1-300x200.jpg.webp",medium_large:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002Fpexels-tima-miroshnichenko-6508770-1-768x512.jpg.webp",large:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002Fpexels-tima-miroshnichenko-6508770-1-1024x683.jpg.webp","1536x1536":"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002Fpexels-tima-miroshnichenko-6508770-1-1536x1024.jpg.webp","2048x2048":pl,full:pl}},excerpt:"Répondre aux enjeux environnementaux ou aux besoins des consommateurs en mettant au point des variétés innovantes de végétal d’ornement (arbuste, vivace, fleurs adaptées au climat méditerranéen ou pour la bouquetterie…) et en étudiant leur approbation par la filière et les consommateurs : voici l’objet des résultats de travaux d’innovation rassemblés ici et soutenus par VALHOR."},{title:"Évolution des outils et méthodes de production",url:"\u002Fdevelopper-votre-activite\u002Fperformance-et-competitivite\u002Fevolution-des-outils-et-methodes-de-production",type_url:s,id:1264,containerQuickAccess:{quickAccessItem:d},image:{url:fm,sizes:{thumbnail:mq,medium:mr,medium_large:ms,large:mt,"1536x1536":mu,"2048x2048":fm,full:dJ}},excerpt:"L’innovation dans les outils et méthodes de production est essentielle à la performance des entreprises. Fidèle à sa mission d’Interprofession, VALHOR soutient les travaux ci-dessous qui visent à faire évoluer les outils et méthodes de production végétale. "},{title:"Méthodes de production ciblées sur un végétal",url:"\u002Fdevelopper-votre-activite\u002Fperformance-et-competitivite\u002Fmethodes-de-production-ciblees-sur-un-vegetal",type_url:s,id:5860,containerQuickAccess:{quickAccessItem:d},image:{url:pm,sizes:{thumbnail:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002Fculture-de-calla-et-pivoine-150x150.jpg.webp",medium:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002Fculture-de-calla-et-pivoine-300x200.jpg.webp",medium_large:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002Fculture-de-calla-et-pivoine-768x512.jpg.webp",large:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002Fculture-de-calla-et-pivoine-1024x683.jpg.webp","1536x1536":"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002Fculture-de-calla-et-pivoine-1536x1024.jpg.webp","2048x2048":pm,full:pm}},excerpt:"Culture de calla et pivoine pour la fleuristerie, géranium pour l’horticulture ou encore rosier en pépinière : voici quelques exemples des végétaux pour lesquels le réseau ASTREDHOR, avec le soutien de VALHOR, a conduit des travaux d’optimisation des conditions de production. A la clé, des végétaux plus sains et un gain de productivité accru. "},{title:"Fleuristerie et jardinerie",url:"\u002Fdevelopper-votre-activite\u002Fperformance-et-competitivite\u002Ffleuristerie-et-jardinerie",type_url:s,id:1260,containerQuickAccess:{quickAccessItem:d},image:{url:pn,sizes:{thumbnail:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002Fbotanic-clapiers-223-copybotanic-audrey-bardou-150x150.jpg.webp",medium:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002Fbotanic-clapiers-223-copybotanic-audrey-bardou-300x200.jpg.webp",medium_large:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002Fbotanic-clapiers-223-copybotanic-audrey-bardou-768x512.jpg.webp",large:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002Fbotanic-clapiers-223-copybotanic-audrey-bardou-1024x683.jpg.webp","1536x1536":"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002Fbotanic-clapiers-223-copybotanic-audrey-bardou-1536x1024.jpg.webp","2048x2048":pn,full:pn}},excerpt:"Des végétaux sains, d’une esthétique irréprochable et qui se conservent plus longtemps, voilà ce que souhaite le consommateur en se rendant en jardinerie ou en achetant des fleurs chez le fleuriste. Revue des différentes études conduites pour optimiser la qualité des végétaux en jardinerie ou allonger la durée de vie des fleurs coupées après leur achat.   "},{title:"Techniques paysagères",url:"\u002Fdevelopper-votre-activite\u002Fperformance-et-competitivite\u002Ftechniques-paysageres",type_url:s,id:1259,containerQuickAccess:{quickAccessItem:d},image:{url:po,sizes:{thumbnail:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002Fmowing-the-grass-1438159_1920-150x150.jpg.webp",medium:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002Fmowing-the-grass-1438159_1920-300x200.jpg.webp",medium_large:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002Fmowing-the-grass-1438159_1920-768x512.jpg.webp",large:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002Fmowing-the-grass-1438159_1920-1024x683.jpg.webp","1536x1536":"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002Fmowing-the-grass-1438159_1920-1536x1024.jpg.webp","2048x2048":po,full:po}},excerpt:"Compte tenu du poids important de la main-d’œuvre dans ses coûts et des attentes sociétales en matière d’écoresponsabilité, le secteur du paysage est en demande de nouvelles techniques, à la fois performantes et plus respectueuses de l’environnement. Citons parmi ces études celle consacrée aux revêtements perméables ou les outils d’autoévaluation. "},{title:"Egalim 2 : structuration des relations commerciales",url:"\u002Fdevelopper-votre-activite\u002Fperformance-et-competitivite\u002Fegalim-2-structuration-des-relations-commerciales",type_url:s,id:9162,containerQuickAccess:{quickAccessItem:d},image:{url:M$,sizes:{thumbnail:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2023\u002F01\u002Fpexels-tima-miroshnichenko-5439466-150x150.jpg.webp",medium:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2023\u002F01\u002Fpexels-tima-miroshnichenko-5439466-300x200.jpg.webp",medium_large:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2023\u002F01\u002Fpexels-tima-miroshnichenko-5439466-768x512.jpg.webp",large:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2023\u002F01\u002Fpexels-tima-miroshnichenko-5439466-1024x683.jpg.webp","1536x1536":"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2023\u002F01\u002Fpexels-tima-miroshnichenko-5439466-1536x1024.jpg.webp","2048x2048":M$,full:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2023\u002F01\u002Fpexels-tima-miroshnichenko-5439466-1395x930.jpg.webp"}},excerpt:"Alors que la loi d’octobre 2021, dite « EGAlim 2 » impose la contractualisation écrite pour une durée minimale de trois ans, la filière du végétal obtient une exemption pour les ventes de plantes vivantes et produits de la floriculture. "}]},{title:"Nos labels et certifications",url:"\u002Fdevelopper-votre-activite\u002Fnos-labels-et-certifications",type_url:s,id:1258,containerQuickAccess:{quickAccessItem:d},image:{url:dB,sizes:{thumbnail:Na,medium:Nb,medium_large:Nc,large:Nd,"1536x1536":Ne,"2048x2048":dB,full:dB}},children:[{title:"Label Fleurs de France pour des végétaux français",url:"\u002Fdevelopper-votre-activite\u002Fnos-labels-et-certifications\u002Ffleurs-de-france",type_url:s,id:1257,containerQuickAccess:{quickAccessItem:d},image:{url:dB,sizes:{thumbnail:Na,medium:Nb,medium_large:Nc,large:Nd,"1536x1536":Ne,"2048x2048":dB,full:dB}},excerpt:"Un logo pour garantir l’origine française des fleurs, plantes, arbustes, arbres ou bulbes achetés en pépinière, jardinerie ou chez le fleuriste, c’est l’ambition affichée par le label « Fleurs de France ». Créé en 2015 et renforcé en 2017, ce label permet aux professionnels de l’horticulture, du paysage, de la distribution et de la fleuristerie de s’engager dans un modèle vertueux. Une volonté qui répond totalement aux désirs de consommation locale et de préservation de l’environnement des Français.  "},{title:"Certification sociale et environnementale Plante Bleue",url:"\u002Fdevelopper-votre-activite\u002Fnos-labels-et-certifications\u002Fplante-bleue",type_url:s,id:1256,containerQuickAccess:{quickAccessItem:d},image:{url:Nf,sizes:{thumbnail:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2024\u002F07\u002Fplante-bleue-niveau-320230426_160112-150x150.jpg.webp",medium:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2024\u002F07\u002Fplante-bleue-niveau-320230426_160112-300x225.jpg.webp",medium_large:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2024\u002F07\u002Fplante-bleue-niveau-320230426_160112-768x576.jpg.webp",large:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2024\u002F07\u002Fplante-bleue-niveau-320230426_160112-1024x768.jpg.webp","1536x1536":"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2024\u002F07\u002Fplante-bleue-niveau-320230426_160112-1536x1152.jpg.webp","2048x2048":Nf,full:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2024\u002F07\u002Fplante-bleue-niveau-320230426_160112-1240x930.jpg.webp"}},excerpt:"La certification environnementale et sociale Plante Bleue, créée par l’Interprofession VALHOR en 2011, est le signe de reconnaissance français d’une production horticole respectueuse de l’environnement. Son niveau le plus élevé est reconnu HVE (Haute Valeur Environnementale) par les pouvoirs publics. "},{title:"Charte qualité fleurs",url:"\u002Fdevelopper-votre-activite\u002Fnos-labels-et-certifications\u002Fcharte-qualite-fleurs",type_url:s,id:1255,containerQuickAccess:{quickAccessItem:d},image:{url:pp,sizes:{thumbnail:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2024\u002F07\u002Ffocus-cqf-1-1-150x150.jpg.webp",medium:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2024\u002F07\u002Ffocus-cqf-1-1-300x300.jpg.webp",medium_large:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2024\u002F07\u002Ffocus-cqf-1-1-768x768.jpg.webp",large:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2024\u002F07\u002Ffocus-cqf-1-1-1024x1024.jpg.webp","1536x1536":pp,"2048x2048":pp,full:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2024\u002F07\u002Ffocus-cqf-1-1-930x930.jpg.webp"}},excerpt:"Des fleurs de qualité, dotées d’une tenue en vase optimale et contrôlées avec un soin rigoureux ; c’est ça la Charte Qualité Fleurs. Depuis 2007, ce label est devenu une signature et une reconnaissance : celle de centaines de professionnels – producteurs, grossistes et fleuristes – qui œuvrent chaque jour pour que les fleurs coupées vivent plus longtemps et répondent aux attentes des consommateurs. "},{title:"Le Label Rouge pour la filière horticole",url:"\u002Fdevelopper-votre-activite\u002Fnos-labels-et-certifications\u002Flabel-rouge",type_url:s,id:1254,containerQuickAccess:{quickAccessItem:d},image:{url:pq,sizes:{thumbnail:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2024\u002F07\u002Fcopie-de-focus-sur.-2-150x150.jpg.webp",medium:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2024\u002F07\u002Fcopie-de-focus-sur.-2-300x300.jpg.webp",medium_large:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2024\u002F07\u002Fcopie-de-focus-sur.-2-768x768.jpg.webp",large:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2024\u002F07\u002Fcopie-de-focus-sur.-2-1024x1024.jpg.webp","1536x1536":pq,"2048x2048":pq,full:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2024\u002F07\u002Fcopie-de-focus-sur.-2-930x930.jpg.webp"}},excerpt:"Pour rassurer les consommateurs lors de leurs achats de végétaux, la filière horticole s’est engagée dans une démarche de certification Label Rouge pour un certain nombre de plantes. Aujourd’hui plusieurs centaines de variétés de dahlias, rosiers, géraniums, sapins de Noël et arbres fruitiers sont homologuées Label Rouge, tout comme certains mélanges de semences de gazon. La démarche est portée par l’association Excellence Végétale, reconnue Organisme de Défense et de Gestion par l’INAO .  "},{title:"IGP Sapin de Noël du Morvan",url:"\u002Fdevelopper-votre-activite\u002Fnos-labels-et-certifications\u002Figp-sapin-de-noel-du-morvan",type_url:s,id:1253,containerQuickAccess:{quickAccessItem:d},image:{url:pr,sizes:{thumbnail:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002Fpepinierebonoronsapins_2017-1-150x150.jpg.webp",medium:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002Fpepinierebonoronsapins_2017-1-300x225.jpg.webp",medium_large:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002Fpepinierebonoronsapins_2017-1-768x576.jpg.webp",large:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002Fpepinierebonoronsapins_2017-1-1024x767.jpg.webp","1536x1536":"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002Fpepinierebonoronsapins_2017-1-1536x1151.jpg.webp","2048x2048":pr,full:pr}},excerpt:"En partenariat avec l'Association Française des Producteurs de Sapins de Noël Naturels (AFSNN), VALHOR donne la parole aux pépiniéristes et horticulteurs français qui cultivent avec savoir-faire et rigueur le sapin, pour que chaque foyer puisse célébrer une tradition ancrée dans la culture française.  "}]},{title:"Qualifications Paysage",url:"\u002Fdevelopper-votre-activite\u002Fqualifications-paysage",type_url:s,id:1252,containerQuickAccess:{quickAccessItem:d},children:[{title:"La qualification QualiPaysage pour la filière paysage",url:"\u002Fdevelopper-votre-activite\u002Fqualifications-paysage\u002Fqualipaysage",type_url:s,id:1251,containerQuickAccess:{quickAccessItem:d},image:{url:ps,sizes:{thumbnail:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002Ftree-100589-150x150.jpg.webp",medium:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002Ftree-100589-300x200.jpg.webp",medium_large:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002Ftree-100589-768x512.jpg.webp",large:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002Ftree-100589-1024x683.jpg.webp","1536x1536":"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002Ftree-100589-1536x1024.jpg.webp","2048x2048":ps,full:ps}},excerpt:"QualiPaysage délivre depuis 1970 des titres de qualification et 8 labels pour les entreprises du paysage. Cette démarche permet de donner des garanties aux donneurs d’ordre privés et publics au moment du choix d’un prestataire paysagiste. "}]}]},{title:"Chiffres et prospective de la filière",url:"\u002Fchiffres-et-prospective",type_url:s,id:604,containerQuickAccess:{quickAccessItem:d},image:{url:pt,sizes:{thumbnail:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002Fpexels-tima-miroshnichenko-6508571-150x150.jpg.webp",medium:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002Fpexels-tima-miroshnichenko-6508571-300x200.jpg.webp",medium_large:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002Fpexels-tima-miroshnichenko-6508571-768x512.jpg.webp",large:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002Fpexels-tima-miroshnichenko-6508571-1024x683.jpg.webp","1536x1536":"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002Fpexels-tima-miroshnichenko-6508571-1536x1024.jpg.webp","2048x2048":pt,full:pt}},excerpt:"L’interprofession VALHOR met à disposition des professionnels de la filière des chiffres sur le marché du végétal et des éléments de prospective pour adopter une stratégie marketing adaptée.",children:[{title:"Marché du végétal : chiffres-clés et études",url:"\u002Fchiffres-et-prospective\u002Fle-marche-du-vegetal",type_url:s,id:1069,containerQuickAccess:{quickAccessItem:d},image:{url:pu,sizes:{thumbnail:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002Fcapture-decran-2022-06-02-a-09.46.24-150x150.jpg.webp",medium:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002Fcapture-decran-2022-06-02-a-09.46.24-300x172.jpg.webp",medium_large:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002Fcapture-decran-2022-06-02-a-09.46.24-768x441.jpg.webp",large:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002Fcapture-decran-2022-06-02-a-09.46.24-1024x588.jpg.webp","1536x1536":"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002Fcapture-decran-2022-06-02-a-09.46.24-1536x881.jpg.webp","2048x2048":pu,full:pu}},excerpt:"Pour mieux connaître le marché du végétal, l’Interprofession VALHOR réalise des études quantitatives et qualitatives. ",children:[{title:"Chiffres de la production horticole selon le type de plantes",url:"\u002Fchiffres-et-prospective\u002Fle-marche-du-vegetal\u002Fchiffres-de-la-production-horticole-selon-le-type-de-plantes",type_url:s,id:15946,containerQuickAccess:{quickAccessItem:d},image:{url:Ng,sizes:{thumbnail:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2024\u002F09\u002Fplantes-en-pot-source-centre-de-production-horticole-ville-de-paris-credit-valhor-150x150.jpg.webp",medium:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2024\u002F09\u002Fplantes-en-pot-source-centre-de-production-horticole-ville-de-paris-credit-valhor-300x225.jpg.webp",medium_large:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2024\u002F09\u002Fplantes-en-pot-source-centre-de-production-horticole-ville-de-paris-credit-valhor-768x576.jpg.webp",large:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2024\u002F09\u002Fplantes-en-pot-source-centre-de-production-horticole-ville-de-paris-credit-valhor-1024x768.jpg.webp","1536x1536":"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2024\u002F09\u002Fplantes-en-pot-source-centre-de-production-horticole-ville-de-paris-credit-valhor-1536x1152.jpg.webp","2048x2048":Ng,full:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2024\u002F09\u002Fplantes-en-pot-source-centre-de-production-horticole-ville-de-paris-credit-valhor-1240x930.jpg.webp"}},excerpt:"Le Recensement Agricole 2020 apporte des données sur les espèces emblématiques de la production horticole française."},{title:"Activités économiques de la filière du végétal",url:"\u002Fchiffres-et-prospective\u002Fle-marche-du-vegetal\u002Factivites-economiques-de-la-filiere-horticole",type_url:s,id:5864,containerQuickAccess:{quickAccessItem:d},image:{url:pv,sizes:{thumbnail:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F08\u002Ffleurs-de-france-au-min-de-rungis-min-150x150.jpg.webp",medium:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F08\u002Ffleurs-de-france-au-min-de-rungis-min-300x200.jpg.webp",medium_large:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F08\u002Ffleurs-de-france-au-min-de-rungis-min-768x512.jpg.webp",large:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F08\u002Ffleurs-de-france-au-min-de-rungis-min-1024x683.jpg.webp","1536x1536":"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F08\u002Ffleurs-de-france-au-min-de-rungis-min-1536x1024.jpg.webp","2048x2048":pv,full:pv}},excerpt:"L'horticulture française est l’un des secteurs agricoles les plus créateurs d’emplois. La production horticole est en amont de la filière du végétal  dont l’activité est soutenue par VALHOR pour répondre aux attentes des consommateurs-citoyens.  "},{title:"Conjoncture et avenir du marché du végétal",url:"\u002Fchiffres-et-prospective\u002Fle-marche-du-vegetal\u002Fconjoncture",type_url:s,id:5865,containerQuickAccess:{quickAccessItem:d},image:{url:pw,sizes:{thumbnail:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002Fimg_1467-150x150.jpg.webp",medium:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002Fimg_1467-225x300.jpg.webp",medium_large:Nh,large:Nh,"1536x1536":"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002Fimg_1467-1152x1536.jpg.webp","2048x2048":pw,full:pw}},excerpt:"Quelles sont les nouvelles tendances de marché dans la filière horticole ? Quelles évolutions connaissent les acteurs de la filière dans leurs activités ?"},{title:"Prospective",url:"\u002Fchiffres-et-prospective\u002Fle-marche-du-vegetal\u002Fprospective",type_url:s,id:5866,containerQuickAccess:{quickAccessItem:d},image:{url:px,sizes:{thumbnail:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002Fjardin-des-cultures-a-lille-sud-e1662630776265-150x150.jpg.webp",medium:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002Fjardin-des-cultures-a-lille-sud-e1662630776265-300x178.jpg.webp",medium_large:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002Fjardin-des-cultures-a-lille-sud-e1662630776265-768x455.jpg.webp",large:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002Fjardin-des-cultures-a-lille-sud-e1662630776265-1024x606.jpg.webp","1536x1536":"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002Fjardin-des-cultures-a-lille-sud-e1662630776265-1536x910.jpg.webp","2048x2048":px,full:px}},excerpt:"Quelles sont les stratégies à développer pour soutenir le développement d'une filière d'avenir ?"}]},{title:"Comportements d’achat et usages",url:"\u002Fchiffres-et-prospective\u002Fcomportements-dachat-et-usages",type_url:s,id:5867,containerQuickAccess:{quickAccessItem:d},image:{url:Ni,sizes:{thumbnail:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F10\u002Fwoman-chooses-dieffenbachia-at-flower-shop-150x150.jpg.webp",medium:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F10\u002Fwoman-chooses-dieffenbachia-at-flower-shop-200x300.jpg.webp",medium_large:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F10\u002Fwoman-chooses-dieffenbachia-at-flower-shop-768x1152.jpg.webp",large:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F10\u002Fwoman-chooses-dieffenbachia-at-flower-shop-683x1024.jpg.webp","1536x1536":"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F10\u002Fwoman-chooses-dieffenbachia-at-flower-shop-1024x1536.jpg.webp","2048x2048":Ni,full:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F10\u002Fwoman-chooses-dieffenbachia-at-flower-shop-620x930.jpg.webp"}},excerpt:"Retrouvez des enquêtes et infographies sur les comportements d’achat des plantes, arbres, arbustes et fleurs par les Français.",children:[{title:"Opinions des Français sur le végétal",url:"\u002Fchiffres-et-prospective\u002Fcomportements-dachat-et-usages\u002Fopinions-des-francais-sur-le-vegetal",type_url:s,id:5869,containerQuickAccess:{quickAccessItem:d},image:{url:py,sizes:{thumbnail:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002Fep16-yadumondeaubalcon-22-150x150.jpg.webp",medium:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002Fep16-yadumondeaubalcon-22-300x200.jpg.webp",medium_large:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002Fep16-yadumondeaubalcon-22-768x511.jpg.webp",large:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002Fep16-yadumondeaubalcon-22-1024x682.jpg.webp","1536x1536":"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002Fep16-yadumondeaubalcon-22-1536x1022.jpg.webp","2048x2048":py,full:py}},excerpt:"L’attitude des Français à chaque évolution majeure dans le domaine de l’horticulture, de la fleuristerie ou du paysage (comme loi sur le zéro phyto ou la mise en place du label Fleurs de France), sur des marchés spécifiques (milieu urbain) est analysée ici via des enquêtes d’opinion.   "},{title:"Achats de végétaux et d'aménagement paysager des Français",url:"\u002Fchiffres-et-prospective\u002Fcomportements-dachat-et-usages\u002Fevolution-des-achats-des-particuliers",type_url:s,id:5870,containerQuickAccess:{quickAccessItem:d},image:{url:pz,sizes:{thumbnail:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002Fchristin-noelle-636rsyoihw8-unsplash-1-150x150.jpg.webp",medium:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002Fchristin-noelle-636rsyoihw8-unsplash-1-300x200.jpg.webp",medium_large:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002Fchristin-noelle-636rsyoihw8-unsplash-1-768x512.jpg.webp",large:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002Fchristin-noelle-636rsyoihw8-unsplash-1-1024x683.jpg.webp","1536x1536":"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002Fchristin-noelle-636rsyoihw8-unsplash-1-1536x1024.jpg.webp","2048x2048":pz,full:pz}},excerpt:"L’Interprofession VALHOR diffuse des études de marché sur les achats de végétaux et les prestations jardin pour éclairer les professionnels de la filière de l’horticulture, de la fleuristerie et du paysage."}]},{title:"Contribuer à la réflexion scientifique : colloques et congrès",url:"\u002Fchiffres-et-prospective\u002Fcontribuer-a-la-reflexion-scientifique",type_url:s,id:5871,containerQuickAccess:{quickAccessItem:d},image:{url:pA,sizes:{thumbnail:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002Fcolloquegenievegetalgenieecologique_7fev2017-150x150.jpg.webp",medium:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002Fcolloquegenievegetalgenieecologique_7fev2017-300x200.jpg.webp",medium_large:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002Fcolloquegenievegetalgenieecologique_7fev2017-768x512.jpg.webp",large:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002Fcolloquegenievegetalgenieecologique_7fev2017-1024x683.jpg.webp","1536x1536":"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002Fcolloquegenievegetalgenieecologique_7fev2017-1536x1024.jpg.webp","2048x2048":pA,full:pA}},excerpt:"Colloque, journée technique ou encore congrès, nombreuses sont les occasions pour les professionnels de la filière d’échanger autour de leurs pratiques et des évolutions de la filière. Y participer, pour l’Interprofession VALHOR, est un moyen de représenter au mieux les intérêts de l’horticulture, de la fleuristerie et du paysage et de contribuer à la recherche scientifique dans ces domaines. ",children:[{title:"Colloques scientifiques de la SNHF ",url:"\u002Fchiffres-et-prospective\u002Fcontribuer-a-la-reflexion-scientifique\u002Fcolloques-scientifiques-de-la-snhf",type_url:s,id:5872,containerQuickAccess:{quickAccessItem:d},image:{url:ed,sizes:{thumbnail:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F09\u002Flogo_snhf_complet_rvb-e1664281230257-1024x5621-1-150x150.jpg.webp",medium:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F09\u002Flogo_snhf_complet_rvb-e1664281230257-1024x5621-1-300x165.jpg.webp",medium_large:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F09\u002Flogo_snhf_complet_rvb-e1664281230257-1024x5621-1-768x422.jpg.webp",large:ed,"1536x1536":ed,"2048x2048":ed,full:ed}},excerpt:"L’Interprofession VALHOR apporte son soutien à la SNHF (Société Nationale d’Horticulture de France) dans le cadre d’un colloque scientifique annuel. Ces rencontres se basent sur un thème d’actualité du monde de l’horticulture et des jardins. En 2022, le thème choisi est l’eau et la plante. "},{title:"Les autres colloques soutenus par l’Interprofession",url:"\u002Fchiffres-et-prospective\u002Fcontribuer-a-la-reflexion-scientifique\u002Fles-autres-colloques-soutenus-par-linterprofession",type_url:s,id:5873,containerQuickAccess:{quickAccessItem:d},image:{url:pB,sizes:{thumbnail:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002Fmuriel-ja-2016-colloque-12-1-150x150.jpg.webp",medium:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002Fmuriel-ja-2016-colloque-12-1-300x225.jpg.webp",medium_large:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002Fmuriel-ja-2016-colloque-12-1-768x576.jpg.webp",large:"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002Fmuriel-ja-2016-colloque-12-1-1024x768.jpg.webp","1536x1536":"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002Fmuriel-ja-2016-colloque-12-1-1536x1152.jpg.webp","2048x2048":pB,full:pB}},excerpt:" Organisées dans différentes régions de France, ces journées scientifiques rassemblent une grande diversité d’acteurs travaillant directement ou indirectement au service de la filière du végétal. 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dernières actualités\u003C\u002Fh3\u003E\n","green-600",null,"13",225,"page",1440,698,14751,"Consommation",14,"Entreprises",1240,1600,853,"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F06\u002Fvegetal-bloc-marque-2026-date-lieu-fr.png.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F05\u002Fcapture-decran-2022-05-30-a-17.25.51.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F05\u002Fconnection-espace-pro.jpg.webp","Évènement",41,"Chiffres et tendances",1000,"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2024\u002F05\u002Fbloc-marque-salon-du-vegetal-24-1.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F09\u002Fsalonduvegetal_angers.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2024\u002F05\u002Flogo_innovert_page-0001.jpg.webp",649,618,"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F10\u002Fgettyimages-1277301751v2.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2023\u002F03\u002Fcovertwitter-1500x500-2-e1679475554521.png.webp",15,"International",39,"2026-04-28 10:12:37","2026-04-28 08:12:37",20,576,46,"Actualités","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2024\u002F10\u002Ftable-ronde-1-dsc03045.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2025\u002F10\u002F30896.jpg.webp",14981,"Santé du végétal","2026-05-29 08:23:05","Concours",1279,"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2024\u002F04\u002Fimage1.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F05\u002Flavande-1.jpeg.webp","Paysalia : le salon des professionnels du paysage","VALHOR est de nouveau présente à Paysalia, le salon des professionnels du paysage à Lyon, pour souligner le dynamisme de la filière française du paysage. ",650,854,"Les achats des Français en végétaux à l’occasion de fêtes calendaires suivent la tendance globale à la baisse du marché des végétaux avec toutefois une hausse ces deux dernières années.  Le panel consommateurs Kantar pour FranceAgriMer et VALHOR permet de suivre les achats des Français en arbres, plantes et fleurs pour eux-mêmes, pour offrir, sans raison particulière ou lors d’occasions personnelles ou fêtes calendaires : Saint Valentin, fête des Mères, 1er mai, Toussaint, fêtes de fin d’année… ",14639,"Logistique","evenement",105,1212,22525,"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F04\u002Fpexels-shkrabaanthony-5244002-620x930.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002F20220114b-vivre-de-sa-passion-45ans.webp",580,1200,"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2023\u002F05\u002Fshaking-hands-g8d713772a_1280-pixabay.jpg.webp","Evènement Jardins, jardin 2026 à Paris","Jardins jardin 2026 : la manifestation incontournable dédiée au monde du jardin urbain. ","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F05\u002Fjj_visuel_retrouvez_nous_1080x1920_2026.jpg.webp","2026-02-02 16:13:16","2026-02-02 15:13:16","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2025\u002F10\u002Ffleuriste.jpg.webp","2025-11-10 08:20:00","2025-11-10 07:20:00","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2024\u002F12\u002Fvue-du-haut-med-pf.jpg.webp",76,"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F05\u002Fvisuel-article-astronaute.jpg.webp",1137,585,"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F05\u002Fvisuel-article-astronaute-4.jpg.webp",151,22826,"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F05\u002Fpexels-kampus-7658822.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F05\u002Fpexels-helenalopes-27177504.jpg.webp",38,"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2023\u002F05\u002Fpansy-g6cfe93b76_1280-pixabay.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2023\u002F05\u002Forchid-g9ef32608c_1280-pixabay.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2023\u002F05\u002Fbalcony-g87516f3f0_1280pixabay.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F05\u002Flogo-white.svg","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F05\u002Flogo-white-light.svg","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F08\u002Flogo-green.svg","L’Espace Pro VALHOR se réinvente pour mieux répondre aux besoins des professionnels du végétal. Avec l’ajout d’un nouveau module dédié à la logistique, VALHOR renforce son engagement en faveur d’une filière plus performante, collaborative et connectée. ","Épreuves régionales du Concours de reconnaissance des Végétaux 2026","Des établissements de formation de l’enseignement agricole se mobilisent pour organiser dans chaque région de France métropolitaine un concours régional de reconnaissance des végétaux au premier semestre 2026, avec l’appui des fédérations professionnelles et de VALHOR, dans le cadre du Concours national 2025","Mode de vie",960,"Tables rondes au Salon du Végétal 2024","A l’occasion du Salon du Végétal 2024, VALHOR a organisé deux tables rondes sur les poteries « prêtes à planter » plébiscitées par les visiteurs",14861,"2025-11-20 11:36:40","2025-11-20 10:36:40","paysalia-le-salon-des-professionnels-du-paysage","2025-11-28 15:31:02","2025-11-28 14:31:02","https:\u002F\u002Fvalhor.fr\u002F?post_type=news&#038;p=14861","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2023\u002F11\u002Fpaysalia1.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2023\u002F11\u002Fpaysalia1-768x1024.jpg.webp",22277,"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F03\u002Fartem-balashevsky-zhnykwjrmh4-unsplash.jpg.webp","VALHOR met à disposition des entreprises engagées dans la démarche Code de conduite professionnel relatif aux plantes exotiques envahissantes, de nouveaux outils de communication pour valoriser leur démarche volontaire.  https:\u002F\u002Fbo.valhor.fr\u002Fwp-admin\u002Fpost-new.php?post_type=news#",22522,152,"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2025\u002F10\u002F30896-1395x930.jpg.webp",20908,1500,"Catégories","Découvrez dans notre brochure toute l'attractivité des métiers du végétal, de la production à la distribution en passant par l'aménagement du paysage","Le secteur du commerce a une bonne image chez les 15-24 ans. L’immersion dans ce secteur et le partage d’expérience peuvent constituer des leviers de motivation importants.  Dans le cadre de l’opération « Le commerce ça te bouge ! » par l’opcommerce, l’Observatoire prospectif du commerce, Viavoice et VersLeHaut, l’institut Viavoice a réalisé une enquête pour l’Opcommerce en partenariat avec VersLeHaut sur l’attractivité des métiers du commerce chez les 15-24 ans.  ","16 idées pour recruter dans le secteur du paysage en 2026","A travers plusieurs articles et outils à disposition des entreprises, tour d’horizon de pratiques, conseils et idées pour trouver des leviers de recrutement dans le secteur du paysage en montrant tout ce que l’entreprise a à offrir.  ","Un récent sondage Jexplore réalisé par OpinionWay montre que près de 3 personnes sur 10 âgées de 16 à 22 ans sont encore hésitantes voire ne savent pas du tout dans quel domaine elles souhaitent travailler.  ","Communication","Favoriser le recrutement des nouveaux talents","En juillet 2022 s’est tenu aux Etats-Unis le Salon Cultivate de la filière du végétal. Parmi les conférences, John Kennedy, consultant, a présenté plusieurs leviers à activer par les entreprises pour favoriser le recrutement de salariés.  ",15790,"Enquête pour le projet Healthi 2 contre les thrips","HEALTHI 2 est un projet CASDAR, co-financé par VALHOR, qui regroupe deux instituts techniques, ASTREDHOR – Institut des professionnels du végétal et le CTIFL, le laboratoire de recherche AGRIODOR et le laboratoire en sciences économiques de l’Université de Bordeaux (BSE).  ","Thrips : cycle biologique et ennemis naturels","Les ravageurs que sont les thrips font ici l’objet de plusieurs expérimentations pour endiguer leur propagation et améliorer in fine la qualité sanitaire des végétaux.","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002Fgie-fpso-2013.-gerbera-degats-thrips.jpg.webp","10 projets de recherche ASTREDHOR en 2025","Chaque année, ASTREDHOR travaille sur plusieurs dizaines de projets de recherche afin d’apporter des réponses aux enjeux sociétaux, sanitaires et environnementaux actuels des professionnels. Voici ici un zoom sur 10 projets nationaux et européens 2025 de l’institut. ","Méthodes alternatives de protection des plantes en horticulture et paysage","Ce guide général, réalisé par ASTREDHOR Sud-Ouest, permet aux professionnels du végétal de faire le point sur les méthodes naturelles visant à protéger les plantes. On y aborde différentes pistes, comme la maîtrise des adventices, les alternatives au désherbage, les plantes couvre-sol…   ","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002F20200413_190424.jpg.webp",1398,"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F05\u002Fcnrv-grand-est-2026.jpg.webp",898,"2026-05-29 08:23:06",16810,"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2024\u002F06\u002Fmicrosoftteams-image-11.jpg.webp","Ils étaient 57 lauréats qualifiés à l’issue des sélections organisées au printemps 2025 dans 12 régions de France et 30 professionnels à tenter de décrocher une place sur le podium lors de la finale du Concours National de Reconnaissance des Végétaux (CNRV), qui s’est tenue dans le parc de Terra Botanica les 1er et 2 octobre 2025. Ils étaient 57 lauréats qualifiés à l’issue des sélections organisées au printemps 2025 dans 12 régions de France et 30 professionnels à tenter de décrocher une place sur le podium lors de la finale du Concours National de Reconnaissance des Végétaux (CNRV), qui s’est tenue dans le parc de Terra Botanica les 1er et 2 octobre 2025. ",71,15009,32,"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2025\u002F04\u002Faffiche-rdv-aux-jardins-2025.jpg.webp",22991,"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F05\u002Fpexels-ketut-subiyanto-4350176-620x930.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F05\u002Fpexels-ketut-subiyanto-4350176.jpg.webp","Circuits spécialisés en végétaux vs non spécialisés","Que représentent les lieux d’achat spécialisés en végétaux dans les achats des particuliers ? Quelles tendances face à l’émergence de nouveaux acteurs spécialisés et non spécialisés ?","Programme ASTREDHOR sur l’organisation des gammes de végétaux par usage (CréaGam)","Le projet d’ASTREDHOR soutenu par VALHOR et FranceAgriMer vise à créer des gammes de végétaux en fonction des usages et attentes des consommateurs. ","D’après une récente étude Astérès, parmi les chefs d’entreprises artisanales, les premiers utilisateurs d’outils de l’Intelligence Artificielle gagneraient en moyenne 2 heures par semaine dans la gestion de leur entreprise.  A cela s’ajoute un sentiment d’amélioration de la qualité des tâches concernées par l’utilisation de l’IA. ","entreprises",112,22922,682,"Etude CER France des exploitations horticoles et pépinières","Les derniers résultats de l’Observatoire économique et financier des exploitations horticoles et pépinières ornementales par CER France s'appuient sur l’analyse du bilan comptable d’un panel d’entreprises.","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2024\u002F05\u002F870bdfc7-0797-421e-a70e-82762b8e8769.jpeg.webp","Enquête 2025 sur les grossistes en fleurs et plantes","Les chiffres clés FranceAgriMer \u002F VALHOR des grossistes en fleurs et plantes présentés lors du webinaire du 28 novembre 2025 montrent une diminution du nombre d’entreprises couplée avec une hausse du chiffre d’affaires. ","Situation des entrepreneurs du paysage","Situation des entrepreneurs du paysage en France selon l'enquête Xerfi Specific pour VALHOR et l'Unep en 2024.","Situation des paysagistes-concepteurs","L’enquête « Chiffres clés des paysagistes concepteurs et assimilés » a été renouvelée avec pour la première fois une collaboration entre VALHOR et FranceAgriMer sur cette étude.L’étude comporte deux volets : un sur le parcours et la situation professionnelle des diplômés, l’autre sur la situation des agences privées en conception paysagère en 2023. ",3,"Personne au potager","2026-05-19 09:50:45","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002Fpexels-greta-hoffman-7728057.jpg.webp","Achats des Français en végétaux pour le potager","Tour d’horizon global des achats des Français en végétaux pour le potager et de leurs tendances. ","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2025\u002F08\u002F2148617220.jpg.webp","Achats des Français en fruitiers et plantes potagères","Quelles plantes potagères achètent les Français ? Combien d’argent consacrent-ils à l’achat d’arbre fruitier ou d’arbuste fruitier ? Où achètent-ils leurs plants de plante condimentaire ou potagère ? C’est tout l’enjeu de ces infographies consacrées au marché des fruitiers et plantes potagères et aux habitudes d’achat des Français diffusées par l’Interprofession VALHOR. ","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002Fpexels-skitterphoto-9301-1.jpg.webp","Aux Etats-Unis, Monrovia, grand acteur du secteur des plantes horticoles et produits de pépinière, a dévoilé les résultats d’une étude sur les jardiniers amateurs.","Les Français et le potager : pratiques et motivations","SEMAE a organisé la semaine dernière un webinaire présentant les résultats de son étude conduite par Kantar sur les Français et le potager. Les résultats, désormais en ligne, montrent que les jardiniers voient le potager comme un véritable loisir et une occasion de manger des produits de qualité. Une pratique amenée à perdurer chez ces consommateurs curieux d’apprendre davantage sur le potager.   ","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002Fpexels-greta-hoffman-7729130.jpg.webp","Dans le cadre du panel consommateurs pour VALHOR et FranceAgriMer, Kantar a interrogé en février 2023 les Français sur leurs pratiques en matière de gestion de l’eau  : récupérateurs d'eau de pluie, choix des végétaux...   ","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F05\u002Flogistics-7693789_1920.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002Fchamp-de-fleurs-roses.jpg.webp",22768,22681,"Fêtes calendaires : tendances et comportements d'achat","fetes-calendaires-tendances-et-comportements-dachat","https:\u002F\u002Fbo.valhor.fr\u002F?post_type=news&#038;p=22681","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F04\u002Fpexels-daniel-zabinski-2151650935-32069555-pologne.jpg.webp","consommation",100,"Achetées pour offrir et pour soi, les plantes fleuries d’intérieur occupent une place essentielle dans les achats de végétaux par les Français lors d’événements calendaires.","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2025\u002F02\u002Fcouv-aiph.png.webp",75,13,74,"1","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002Fphytolab-nantes-jardin-extraodinaire-photo08-copyphytolab.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F03\u002Fchristmas-rose-6170614_1920.jpg","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002Fcachan-3.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F08\u002Fjardinsjardin2014-12.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F05\u002Folivier-riols-pour-capsel-paysage-jardins-jardin-_-630x405-_-copy-jardins-jardin.jpeg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2025\u002F01\u002Flivre_2504-d-willery.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002Fimg_5653.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002F9322.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002Fcapture-decran-2022-06-02-a-09.47.15.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002Fcapture-decran-2022-06-02-a-09.49.01.jpg.webp","\u002Factualites\u002Fsalon-du-vegetal","30",655,"2026-04-29 10:24:50","Nouveau module logistique sur l'espace Pro VALHOR","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002Fsmiling-workers-in-garden-looking-and-touching-plants-1-e1780384314997-1216x930.jpg","2026-04-20 16:27:44","\u002Factualites\u002Fevenement-jardins-jardin","concours",27,791,"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2025\u002F02\u002Fipm-2025-pavillon-france-hall-2-2-@klaus_schlitzer.jpg.webp","blue-700","Bienfaits du végétal",22757,"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F05\u002Fbeautiful-santorini-garden-1.jpg",22835,"2026-05-22 12:27:46","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002Fqj8qm-e1661247407309.jpeg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2025\u002F09\u002Fpreview_wcm_rfh_dji_0601-schemering-credit-west-country-media-royal-floraholland.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F05\u002Fnos-missions.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F05\u002Ffleuriste.jpeg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F05\u002Fgemapi.jpeg",750,"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002Fnantes-jardin-extraodinaire-copyphytolab.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F05\u002Fsalon-vegetal-aldev.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002Fflorevent-2016.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F09\u002Flogo_snhf_complet_rvb-e1664281230257-1024x5621-1.jpg.webp",405,"2022-05-30 12:56:29","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2023\u002F12\u002Fgsvalh0143-covertwitter-1500x500_2024.png.webp",14640,8121,"salon du vegetal_angers",1453,1516,970,14642,16409,"2024-10-22 10:10:47","2024-10-22 08:10:47","tables-rondes-au-salon-du-vegetal-2024","2025-02-09 15:49:54","2025-02-09 14:49:54","https:\u002F\u002Fwww.valhor.fr\u002F?post_type=news&#038;p=16409","Développement durable","2026-04-29 08:24:50","nouveau-module-logistique-sur-espace-pro-valhor","2026-05-12 18:27:32","2026-05-12 16:27:32","https:\u002F\u002Fbo.valhor.fr\u002F?post_type=news&#038;p=22277","\u002Factualites\u002Fnouveau-module-logistique-sur-espace-pro-valhor",13122,"2024-01-19 16:38:14","2024-01-19 15:38:14","Code de conduite PEE : kit d'outils de communication","code-de-conduite-pee-kit-doutils-de-communication","2024-01-22 13:31:54","2024-01-22 12:31:54","https:\u002F\u002Fvalhor.fr\u002F?post_type=news&#038;p=13122","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2024\u002F01\u002Faquatic-plant-1544190-article-pee-source-pixabay-1.jpeg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2024\u002F01\u002Faquatic-plant-1544190-article-pee-source-pixabay-1-768x1024.jpeg.webp","Kits de communication","\u002Factualites\u002Fconference-attractivite-des-metiers-du-vegetal-le-27-mai-2026",21507,"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2025\u002F12\u002Ffemme-mains-tenir-drapeau-francais-france-patriotisme-1212x930.jpg.webp",18301,"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2025\u002F03\u002Fadults-brainstorming-desk-1595385-1395x930.jpg.webp",19785,"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2025\u002F06\u002Fpexels-fauxels-3184395-e1750146943479-1417x930.jpg",1417,20644,"portrait-de-jeune-homme-fleuriste-au-travail","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2025\u002F10\u002Fportrait-de-jeune-homme-fleuriste-au-travail-1395x930.jpg.webp","Paysagisme pexels-shkrabaanthony-5244002","pexels-shkrabaanthony-5244002.jpg",252234,"\u002Factualites\u002Fmarche-du-paysage-exploiter-les-donnees-de-marche-un-levier-strategique\u002Fpexels-shkrabaanthony-5244002\u002F","Paysagisme","pexels-shkrabaanthony-5244002","2026-04-03 13:40:33","2026-04-03 14:16:17","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F04\u002Fpexels-shkrabaanthony-5244002-150x150.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F04\u002Fpexels-shkrabaanthony-5244002-200x300.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F04\u002Fpexels-shkrabaanthony-5244002-768x1152.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F04\u002Fpexels-shkrabaanthony-5244002-683x1024.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F04\u002Fpexels-shkrabaanthony-5244002-1024x1536.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F04\u002Fpexels-shkrabaanthony-5244002.jpg.webp",3955,1216,"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002Fsmiling-workers-in-garden-looking-and-touching-plants-1-e1780384314997.jpg.webp",10487,20909,"Jeune fille paysagiste - freepik - 30896","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2025\u002F10\u002F30896-150x150.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2025\u002F10\u002F30896-300x200.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2025\u002F10\u002F30896-768x512.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2025\u002F10\u002F30896-1024x683.jpg.webp",19300,"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2025\u002F05\u002Foscar-1-min-1393x930.jpg.webp",1393,513,684,"ContainerDownloads",23019,"2026-04-20 14:27:44","evenement-jardins-jardin","2026-05-11 21:15:09","2026-05-11 19:15:09","https:\u002F\u002Fvalhor.fr\u002F?post_type=news&#038;p=14981","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F05\u002Fjj_visuel_retrouvez_nous_1080x1920_2026-150x150.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F05\u002Fjj_visuel_retrouvez_nous_1080x1920_2026-169x300.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F05\u002Fjj_visuel_retrouvez_nous_1080x1920_2026-768x1365.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F05\u002Fjj_visuel_retrouvez_nous_1080x1920_2026-576x1024.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F05\u002Fjj_visuel_retrouvez_nous_1080x1920_2026-864x1536.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F05\u002Fjj_visuel_retrouvez_nous_1080x1920_2026-523x930.jpg.webp",21057,"2026-01-19 13:02:23","2026-01-19 12:02:23","Brochure \"Les métiers du végétal\" 2025","brochure-les-metiers-du-vegetal-2025","2026-01-19 15:58:40","2026-01-19 14:58:40","https:\u002F\u002Fbo.valhor.fr\u002F?post_type=news&#038;p=21057","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2025\u002F10\u002Fpexels-wb2008-2111192.jpg.webp",21907,"L'attractivité des métiers du commerce chez les 15-24 ans","lattractivite-des-metiers-du-commerce-chez-les-15-24-ans","https:\u002F\u002Fbo.valhor.fr\u002F?post_type=news&#038;p=21907","Recrutement","16-idees-pour-recruter-dans-le-secteur-du-paysage-en-2026","https:\u002F\u002Fbo.valhor.fr\u002F?post_type=news&#038;p=20908",19126,"2025-04-23 11:27:25","2025-04-23 09:27:25","Sondage sur l'orientation chez les jeunes (16-22 ans)","sondage-orientation-jeunes","2025-04-24 09:51:04","2025-04-24 07:51:04","https:\u002F\u002Fbo.valhor.fr\u002F?post_type=news&#038;p=19126","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2025\u002F04\u002Fpexels-jopwell-2422282.jpg.webp",8566,"2022-10-27 11:35:34","2022-10-27 09:35:34","favoriser-le-recrutement-des-nouveaux-talents","2022-10-27 16:52:18","2022-10-27 14:52:18","https:\u002F\u002Fbo.valhor.fr\u002F?post_type=news&#038;p=8566","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F10\u002Fpexels-anna-shvets-5231143.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F06\u002Fimg_0600-1.jpeg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F06\u002Fimg_0600-1-768x1024.jpeg.webp",22949,"\u002Factualites\u002Ftransherbe-et-transthrips-deux-projets-parsada",22959,"Essai gestion différencié adventices (1)","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F05\u002Fessai-gestion-differencie-adventices-1-1240x930.jpg.webp",15788,"thrips Crédit ASTREDHOR","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2024\u002F08\u002Fthrips-credit-astredhor-698x930.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2024\u002F08\u002Fthrips-credit-astredhor-768x1024.jpg.webp","2024-08-21 12:45:08","2024-08-21 10:45:08","enquete-pour-le-projet-healthi-2-contre-les-thrips","2025-05-05 10:45:39","2025-05-05 08:45:39","https:\u002F\u002Fwww.valhor.fr\u002F?post_type=news&#038;p=15790","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2024\u002F08\u002Fverveine-fin-essai-rep-1-credit-astredhor.jpg.webp",2936,"2019-05-16 14:04:29","2019-05-16 12:04:29","thrips-cycle-biologique-et-ennemis-naturels","2023-10-30 10:48:36","2023-10-30 09:48:36","https:\u002F\u002Fbo.valhor.fr\u002F?post_type=news&#038;p=2936",17536,"2025-01-09 09:42:08","2025-01-09 08:42:08","10-projets-de-recherche-astredhor-en-2025","2025-01-09 09:46:17","2025-01-09 08:46:17","https:\u002F\u002Fwww.valhor.fr\u002F?post_type=news&#038;p=17536","Performance",2855,"2020-03-06 13:39:38","2020-03-06 12:39:38","methodes-alternatives-de-protection-des-plantes-en-horticulture-et-paysage","2024-07-05 15:35:45","2024-07-05 13:35:45","https:\u002F\u002Fbo.valhor.fr\u002F?post_type=news&#038;p=2855","sante-du-vegetal",23,"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F05\u002Fessai-paillage.jpg.webp",22981,"\u002Factualites\u002Fnouvelle-campagne-sociale-soutenue-par-valhor-2026",22977,15000,"\u002Factualites\u002Fconcours-regionaux-de-reconnaissance-des-vegetaux",22962,"CNRV Auvergne 2026-3","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F05\u002Fcnrv-auvergne-2026-3-930x930.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F05\u002Fcnrv-auvergne-2026-3.jpg.webp",22966,"CNRV IDF 2026","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F05\u002Fcnrv-idf-2026-698x930.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F05\u002Fcnrv-idf-2026-768x1024.jpg",22958,"CNRV SUD PACA","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F05\u002Fcnrv-sud-paca-1240x930.jpg.webp",22957,"CNRV OCCITANIE 2026","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F05\u002Fcnrv-occitanie-2026-1398x930.jpg.webp",681,22965,22963,"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F05\u002Fcnrv-bfc-2026-1395x930.jpg.webp",22964,"CNRV BRE 2026 Bretagne","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F05\u002Fcnrv-bre-2026-523x930.jpg.webp",523,19257,"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2025\u002F05\u002Fcnrv-cvl-credit-photo-organisateur-cnrv-centre-val-de-loire-1-698x930.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2025\u002F05\u002Fcnrv-cvl-credit-photo-organisateur-cnrv-centre-val-de-loire-1-768x1024.jpg.webp","blue-600","2025-01-20 08:28:35","2025-01-20 07:28:35","organisation-concours-regionaux-reconnaissance-vegetaux-cnrv","2026-04-16 15:03:03","2026-04-16 13:03:03","https:\u002F\u002Fwww.valhor.fr\u002F?post_type=news&#038;p=16810",19203,"2025-10-05 13:04:47","2025-10-05 11:04:47","Finale du concours national de reconnaissance des végétaux - CNRV","finale-du-concours-national-de-reconnaissance-des-vegetaux","2025-10-27 13:59:23","2025-10-27 12:59:23","https:\u002F\u002Fbo.valhor.fr\u002F?post_type=news&#038;p=19203","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2025\u002F10\u002Fvalhor_96ppp_web-00374.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2025\u002F05\u002Fcnrv-na-credit-photo-alexandre-bourgois-4.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F03\u002Fpexels-lidia-volovaci-336303382-13961752.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2023\u002F07\u002Fgln-graphic-02.png.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2025\u002F02\u002F25ipm867ex_1738226819.jpg.webp",1080,"2024-10-18 15:08:59","2024-10-18 13:08:59","Rendez-vous aux jardins","\u002Factualites\u002Fdefis-et-leviers-pour-le-commerce-specialise",22917,"2026-06-01 06:56:21","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F05\u002Fpexels-ketut-subiyanto-4350176-150x150.jpg","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F05\u002Fpexels-ketut-subiyanto-4350176-200x300.jpg","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F05\u002Fpexels-ketut-subiyanto-4350176-768x1152.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F05\u002Fpexels-ketut-subiyanto-4350176-683x1024.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F05\u002Fpexels-ketut-subiyanto-4350176-1024x1536.jpg.webp",22920,"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F05\u002Fpexels-sanketgraphy-16587314-1395x930.jpg.webp",21979,"2026-02-12 11:41:43","2026-02-12 10:41:43","circuits-specialises-en-vegetaux-vs-non-specialises","2026-02-12 11:44:52","2026-02-12 10:44:52","https:\u002F\u002Fbo.valhor.fr\u002F?post_type=news&#038;p=21979","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F02\u002Fpexels-sasha-kim-9412411-credit-sasha-kim-pexels.jpg.webp",8583,"2022-10-28 17:08:59","2022-10-28 15:08:59","programme-astredhor-sur-lorganisation-des-gammes-de-vegetaux-par-usage-creagam","2022-10-28 17:39:25","2022-10-28 15:39:25","https:\u002F\u002Fbo.valhor.fr\u002F?post_type=news&#038;p=8583","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F10\u002F1619770378250.jpg.webp",17768,"2025-01-16 10:33:04","2025-01-16 09:33:04","Chefs d'entreprise artisanale et outils d'Intelligence Artificielle (IA)","chefs-entreprise-artisanale-et-outils-intelligence-artificielle-ia","2025-01-20 17:41:54","2025-01-20 16:41:54","https:\u002F\u002Fbo.valhor.fr\u002F?post_type=news&#038;p=17768","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2025\u002F01\u002Fpexels-sanketgraphy-16587314.jpg.webp","\u002Factualites\u002Fla-commande-publique-filiere-vegetal",22916,"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F05\u002Fcanadian-goose-1374387_1920-1395x930.jpg.webp","2026-05-28 08:41:38",22918,"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F05\u002Fpexels-nataliya-vaitkevich-4691418-1395x930.jpg.webp",22245,"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F03\u002Fdanish-2178767_1920-1396x930.jpg.webp",1396,1023,14683,"2025-05-30 09:42:47","2025-05-30 07:42:47","situation-financiere-par-cer-france-des-exploitations-horticoles-et-pepinieres","2025-06-04 13:53:53","2025-06-04 11:53:53","https:\u002F\u002Fvalhor.fr\u002F?post_type=news&#038;p=14683",21513,"2025-12-19 08:42:16","2025-12-19 07:42:16","enquete-2025-sur-les-grossistes-en-fleurs-et-plantes","2026-01-05 09:32:45","2026-01-05 08:32:45","https:\u002F\u002Fbo.valhor.fr\u002F?post_type=news&#038;p=21513","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2025\u002F12\u002Fimg_1120-credit-valhor-e1766127115487.jpg.webp",15297,"2025-11-18 14:18:53","2025-11-18 13:18:53","situation-des-entrepreneurs-du-paysage","2025-11-25 11:01:01","2025-11-25 10:01:01","https:\u002F\u002Fvalhor.fr\u002F?post_type=news&#038;p=15297","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2024\u002F01\u002Fshutterstock_458235895.jpg.webp",15294,"2024-06-28 16:03:57","2024-06-28 14:03:57","situation-des-paysagistes-concepteurs","2024-07-15 17:47:33","2024-07-15 15:47:33","https:\u002F\u002Fvalhor.fr\u002F?post_type=news&#038;p=15294","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2023\u002F12\u002Fsourire-portrait-homme-aide-tablette-numerique-dans-parc.jpg.webp","Paysage","paysage","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F05\u002Fafter-rain-736361_1920.jpg.webp","\u002Factualites\u002Fles-francais-et-le-potager-enquete-semae-et-ufs",22824,22823,"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F05\u002Fpexels-gio-spigo-276311867-28102062-620x930.jpg.webp",22822,4041,20181,"2026-04-28 07:51:31","2026-04-28 05:51:31","achats-des-francais-en-vegetaux-pour-le-potager","2026-05-12 20:22:25","2026-05-12 18:22:25","https:\u002F\u002Fbo.valhor.fr\u002F?post_type=news&#038;p=20181",4848,"2026-04-28 16:00:26","2026-04-28 14:00:26","achats-de-fruitiers-et-plantes-potageres","2026-05-11 15:44:03","2026-05-11 13:44:03","https:\u002F\u002Fbo.valhor.fr\u002F?post_type=news&#038;p=4848",17821,"2025-01-20 14:57:32","2025-01-20 13:57:32","Comportements de jardinage en 2025 d'après Monrovia","comportements-de-jardinage-en-2025-monrovia","2025-01-20 17:50:27","2025-01-20 16:50:27","https:\u002F\u002Fbo.valhor.fr\u002F?post_type=news&#038;p=17821","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2025\u002F01\u002F0fc63477-a9aa-4071-a2f1-d633cda1de2d.jpg.webp",4111,"2021-10-21 14:37:21","2021-10-21 12:37:21","les-francais-et-le-potager-pratiques-et-motivations","2022-06-24 14:51:45","2022-06-24 12:51:45","https:\u002F\u002Fbo.valhor.fr\u002F?post_type=news&#038;p=4111",10886,"2023-06-27 10:24:03","2023-06-27 08:24:03","Enquête : les jardiniers amateurs et l'eau","enquete-les-jardiniers-amateurs-et-eau","2024-10-03 17:51:06","2024-10-03 15:51:06","https:\u002F\u002Fvalhor.fr\u002F?post_type=news&#038;p=10886","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2023\u002F06\u002Fpexels-kampus-production-7658814.jpg.webp","Eau","mode-de-vie","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F05\u002Fpexels-kampus-7658784.jpg.webp","2026-03-17 08:06:36","2026-03-17 07:06:36","Chaîne logistique, plateforme et compétitivité pour la filière du végétal","La filière du végétal ornemental évolue aujourd’hui dans un environnement économique et géopolitique profondément transformé. Dans ce contexte, les enseignements tirés à la fois du rapport annuel 2025 de Royal FloraHolland et croisés avec ceux d’une interview de Jack Goossens – producteur, membre de Royal FloraHolland et président du comité de production ornementale de l’AIPH - réalisée l’été dernier pour FloraCulture International expliquent que la logistique n’est plus un simple support opérationnel, elle devient un facteur stratégique de compétitivité pour l’ensemble de la filière du végétal. \r\n","international",97,22807,"Sapins de Noël 2025 : un marché qui se maintient en valeur","L’édition 2026 de l’étude Kantar pour FranceAgriMer et VALHOR analyse les achats de sapins de Noël des Français en décembre 2025. Elle met en évidence les évolutions du marché ainsi que les motivations et freins à l’achat de sapins naturels.","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F05\u002Fpexels-gustavo-fring-6284996.jpg.webp","Achats des Français en chrysanthèmes pour le cimetière","Revue des achats de plantes d’extérieur d’ornement par les Français et du marché de la plante d’ornement (bulbes, plantes annuelles, vivaces…)","1ère plante achetée pour le cimetière, le chrysanthème occupe aussi une place très importante par rapport à l’ensemble du marché des végétaux comme l’indiquent les données du panel consommateurs Kantar pour FranceAgriMer et VALHOR.  Une tendance à la hausse du panier moyen en 2025 qui compense en partie le recul du nombre de foyers acheteurs ",14488,"2025-07-07 14:08:30","2025-07-07 12:08:30","Achats de plantes d'intérieur en France","achats-plantes-d-interieur-en-france","2026-05-26 11:16:57","2026-05-26 09:16:57","https:\u002F\u002Fvalhor.fr\u002F?post_type=news&#038;p=14488","2025-09-16 08:22:39","2025-09-16 06:22:39","2026-03-30 16:24:42","2026-03-30 14:24:42","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F03\u002Fcredit-google-map.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002Fpansy-327188_1280.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2023\u002F05\u002Fhd-wallpaper-gf703f5718_1280-pixabay.jpg.webp","2026-05-22 10:27:46",148,5,37,33,19,72,73,30,8,77,70,143,21,16,"VALHOR","Les professionnels du végétal","Foire aux questions (FAQ) de l'Interprofession VALHOR de l'horticulture, la fleuristerie et le paysage : comment payer les cotisations, déterminer les barèmes, étude de la recevabilité... ","« Toutes les forces du végétal » unies autour de 5 missions. Le rapport d’activité de VALHOR est consultable. Ce document regroupe et synthétise toutes les actions menées par VALHOR, entre juillet 2023 et juin 2024. ","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2025\u002F10\u002Fval_rapport_activite_2025_4.jpeg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F05\u002Fgoarant-romain_1-scaled.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2024\u002F06\u002Fpexels-andy-lee-222330306-14867771-e1719996885886.jpg.webp","Retrouvez aisément nos FAQ sur les sujets phares de l'Interprofession VALHOR : cotisation, biodéchets, gestion du plastique.","La compétence GEMAPI et la filière paysage ","La compétence obligatoire de Gestion des Milieux Aquatiques et de Prévention des Inondations (GEMAPI)  a été confiée le 1er janvier 2018 au bloc communal. Pour aider les intercommunalités et EPCI dans cette tâche, l’Interprofession VALHOR apporte ses connaissances en termes de végétal et de génie écologique.  ","Depuis 2007, VALHOR participe activement à un événement dédié au jardin « Jardins, jardin » qui se tient tous les ans début juin à Paris au cœur des Tuileries. ","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F05\u002Fw6bpiddy5nyfs4o7x4yv5zolze.jpeg.webp","Les Victoires du Paysage","Depuis 2008, l’Interprofession VALHOR organise le concours national bisannuel des Victoires du Paysage. Il a pour objectif de donner un coup de projecteur sur les commanditaires (élus, organismes sociaux, chefs d’entreprise et particuliers) d’aménagements paysagers exemplaires. ","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F02\u002Flogovdp-2026valhor-coul.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002Fsemaine-du-jardinage-mission-vegetal-episode-60-graines-copyvalhor.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F05\u002Fcapture-decran-2022-05-31-a-10.33.31.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F05\u002Fmaxresdefault.jpeg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002Fbouquet-fleurs-sur-table-copypexels-teona-swift.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002Fsalon-de-l-agriculture-2020.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002Fcongres-maires-1.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002Fsalon-ipm-2020.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002Fnovafleur-espace-tendance-2014_2.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F05\u002Fdsc_6427-e1741097789863.jpeg.webp","Gestion du plastique dans la filière","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F05\u002Ftelechargement-e1653928700943.png.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002Fcapture-decran-2022-06-03-a-17.23.06.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002Fcapture-decran-2022-06-03-a-17.30.18.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002Fcapture-decran-2022-06-03-a-17.31.11.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002Fcapture-decran-2022-06-03-a-17.31.58.jpg.webp","image\u002Fsvg+xml","svg+xml",12669,144,"Le salon du Végétal 2026","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F09\u002Fsalonduvegetal_angers-150x150.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F09\u002Fsalonduvegetal_angers-300x192.jpg.webp",192,"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F09\u002Fsalonduvegetal_angers-768x491.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F09\u002Fsalonduvegetal_angers-1024x655.jpg.webp","\u002Factualites\u002Fpaysalia-le-salon-des-professionnels-du-paysage","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2023\u002F11\u002Fpaysalia1-150x150.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2023\u002F11\u002Fpaysalia1-225x300.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2023\u002F11\u002Fpaysalia1-1152x1536.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2023\u002F11\u002Fpaysalia1-698x930.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F03\u002Fartem-balashevsky-zhnykwjrmh4-unsplash-150x150.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F03\u002Fartem-balashevsky-zhnykwjrmh4-unsplash-300x207.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F03\u002Fartem-balashevsky-zhnykwjrmh4-unsplash-768x530.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F03\u002Fartem-balashevsky-zhnykwjrmh4-unsplash-1024x707.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F03\u002Fartem-balashevsky-zhnykwjrmh4-unsplash-1536x1060.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F03\u002Fartem-balashevsky-zhnykwjrmh4-unsplash-1348x930.jpg.webp","VALHOR sera présente au Salon du Végétal, du 15 au 17 septembre 2026 à Angers (parc des expositions).","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F06\u002Fvegetal-bloc-marque-2026-date-lieu-fr-150x150.png.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F06\u002Fvegetal-bloc-marque-2026-date-lieu-fr-300x239.png.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F06\u002Fvegetal-bloc-marque-2026-date-lieu-fr-768x611.png.webp",786,"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002Fsmiling-workers-in-garden-looking-and-touching-plants-1-e1780384314997-150x150.jpg","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002Fsmiling-workers-in-garden-looking-and-touching-plants-1-e1780384314997-300x229.jpg","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002Fsmiling-workers-in-garden-looking-and-touching-plants-1-e1780384314997-768x587.jpg","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002Fsmiling-workers-in-garden-looking-and-touching-plants-1-e1780384314997-1024x783.jpg","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002Fsmiling-workers-in-garden-looking-and-touching-plants-1-1536x1024.jpg.webp",1026,"\u002Fpromouvoir-le-vegetal-et-les-professionnels\u002Fnos-campagnes-de-communication-grand-public\u002Fcampagne-de-communication-le-vegetal-cest-la-vie","Le Végétal, c’est la vie ! : nouvelle identité visuelle et campagne auprès du Grand Public","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F10\u002Fgettyimages-1277301751v2-150x150.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F10\u002Fgettyimages-1277301751v2-300x197.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F10\u002Fgettyimages-1277301751v2-768x503.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F10\u002Fgettyimages-1277301751v2-1024x671.jpg.webp","VALHOR lance sa nouvelle identité visuelle au grand public pour promouvoir « Le Végétal, c’est la vie ! » avec une campagne de communication autour des temps forts de l'année et des fêtes calendaires. ","\u002Factualites\u002Fedition-de-la-semaine-des-fleurs-pour-les-abeilles-sfa","Edition de la semaine des fleurs pour les abeilles (SFA)","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2023\u002F03\u002Fcovertwitter-1500x500-2-e1679475554521-150x150.png.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2023\u002F03\u002Fcovertwitter-1500x500-2-e1679475554521-300x85.png.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2023\u002F03\u002Fcovertwitter-1500x500-2-e1679475554521-768x217.png.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2023\u002F03\u002Fcovertwitter-1500x500-2-e1679475554521-1024x289.png.webp","Du samedi 9 au dimanche 24 mai 2026, la semaine des fleurs pour les abeilles sera de retour pour fêter son 10ème anniversaire ! ",511,"\u002Factualites\u002Forganisation-concours-regionaux-reconnaissance-vegetaux-cnrv","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2024\u002F06\u002Fmicrosoftteams-image-11-150x150.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2024\u002F06\u002Fmicrosoftteams-image-11-224x300.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2024\u002F06\u002Fmicrosoftteams-image-11-768x1028.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2024\u002F06\u002Fmicrosoftteams-image-11-765x1024.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2024\u002F06\u002Fmicrosoftteams-image-11-1148x1536.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2024\u002F06\u002Fmicrosoftteams-image-11-695x930.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F09\u002Fimg_0136.jpg.webp","Logistique : mise à jour des informations sur CodeOnline GLN","Une actualisation des données GLN est indispensable pour construire le référentiel standard des lieux logistiques de la filière du végétal  ","VALHOR noue un partenariat inédit avec GS1 France pour identifier les lieux logistiques de ses ressortissants","En généralisant l’utilisation de codes GLN auprès de ses ressortissants, l’Interprofession souhaite faciliter la mutualisation du transport de végétaux et éviter les erreurs de livraison.","Standardisation des 12 motifs de non-conformité à réception d’une commande de végétaux","Dans la continuité du Guide des bonnes pratiques logistiques paru au printemps 2021, le groupe «Logistique» animé par VALHOR a travaillé sur la standardisation au sein de la filière des motifs de non-conformité qui peuvent survenir à la réception d'une commande de végétaux. ","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F08\u002Fmicrosoftteams-image-3.jpg.webp","logistique",12,"\u002Factualites\u002Fipm-essen-inscrivez-vous-pour-le-pavillon-france","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2025\u002F02\u002Fipm-2025-pavillon-france-hall-2-2-@klaus_schlitzer-1398x930.jpg.webp","IPM Essen 2026 : état des lieux et perspectives","La 42ᵉ édition d’IPM ESSEN, qui s’est tenue du 27 au 30 janvier 2026 à Messe Essen (Allemagne), a confirmé son rôle de plateforme internationale majeure pour l’ensemble des filières horticoles. ","Cet appel d'offres concerne la conception, l'implantation et la réalisation de 2 stands pour le Pavillon France au Salon International IPM Essen 2026","Appel d’offres","IPM Essen 2025 : enjeux et tendances","Retour sur des innovations en matière de végétaux et d’intrants, le Green Cities Europe Award, le concours AIPH du producteur de l’année et d’autres événements marquants de l’édition 2025 du salon international de l’horticulture et de la pépinière IPM Essen. ","IPM Essen 2024 : les dynamiques de pays et tendances","Brand Wagenaar, expert en horticulture internationale, analyse les tendances mises en lumière lors du Salon international de l’horticulture et de la pépinière IPM Essen 2024.  ","Salon","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F04\u002Fmuguet-620x930.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F04\u002Fmuguet.jpg.webp","Règlementation","reglementation",29,"Carré des Jardiniers 2025 : inscriptions ouvertes","Le Carré des Jardiniers, c’est le concours entre professionnels du paysage, du jardinage et de l'aménagement extérieur. Il est ouvert aux concepteurs & entrepreneurs du paysage installés.","Du 6 au 8 juin, Rendez-vous aux jardins 2025 aura pour thème “Jardins de pierres, pierres de jardins”.",22400,"L’intelligence artificielle transforme rapidement les modes de production, de commercialisation et de gestion. Pour la filière horticole ornementale française, elle constitue un levier stratégique face aux tensions économiques, climatiques et réglementaires. ","La filière du végétal en chiffres clés","Outre les activités entre les maillons de la filière, les entreprises de la filière proposent une offre en produits et services à d’autres entreprises ou acteurs privés (projet immobilier, aménagement du siège social d’une entreprise, fleurissement d’un hôtel…), aux acteurs publics et aux particuliers.  ","2026-05-11 14:46:12","\u002Factualites\u002Fchaine-logistique-plateforme-et-competitivite-pour-la-filiere-du-vegetal",22875,"Le commerce horticole","Le commerce connaît des évolutions contrastées selon les secteurs : maturité chez les jardineries et tendance à la baisse du nombre d’entreprises en fleuristerie. Le déficit du commerce extérieur en fleurs et plantes a tendance à s’accroître, les exportations demeurant très faibles au regard des importations.","Xerfi Specific a conduit pour VALHOR de mars à juin 2025 une étude nationale auprès de 526 points de vente représentant un tiers des points de vente du secteur des jardineries et graineteries. Menée tous les deux ans, cette étude permet de suivre l’activité du secteur et ses emplois.  \r\n\r\n","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2023\u002F08\u002Flogo-fleurs_de_france_rvb.png.webp","2026-05-18 14:19:42","2026-05-11 15:05:00","\u002Factualites\u002Fsapins-de-noel-marche-consommation","\u002Factualites\u002Ffetes-calendaires-tendances-et-comportements-dachat","Fêtes calendaires : tendances et comportements d’achat","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F04\u002Fpexels-daniel-zabinski-2151650935-32069555-pologne-150x150.jpg","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F04\u002Fpexels-daniel-zabinski-2151650935-32069555-pologne-200x300.jpg","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F04\u002Fpexels-daniel-zabinski-2151650935-32069555-pologne-768x1152.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F04\u002Fpexels-daniel-zabinski-2151650935-32069555-pologne-683x1024.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F04\u002Fpexels-daniel-zabinski-2151650935-32069555-pologne-1024x1536.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F04\u002Fpexels-daniel-zabinski-2151650935-32069555-pologne-620x930.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F05\u002Fpexels-karola-g-5913974.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F05\u002Fpexels-karola-g-5913974-1395x930.jpg.webp","\u002Factualites\u002Fachats-des-francais-en-chrysanthemes-pour-le-cimetiere","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002Fimg_3338-1.jpg.webp",14490,"2026-05-30 13:08:16","Marché des plantes d'extérieur en France","\u002Factualites\u002Fmarche-plantes-exterieur-france","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002Fpexels-gary-barnes-6231971-e1656315712466.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F02\u002Frolls-dorchidees-et-plantes-vertes-dun-grossiste.jpg.webp","Statistiques internationales 2024 par AIPH \u002F Union Fleurs","L’AIPH et Union Fleurs publient l’« International Statistics Flowers and Plants 2024 ». Une compilation de statistiques sur la production mondiales, un focus sur plusieurs produits, des données de marchés de gros ou encore des statistiques du commerce mondial. ","La revue Floraculture International publiée par l’AIPH partage dans un article une interview de Kenny Kiet Nguyen, fondateur de PlantCon mêlant événement et actions caritatives.  ","D’après une nouvelle étude britannique, certaines plantes d’intérieur contribueraient à réduire le niveau de pollution présente dans l’air, notamment dans les petits espaces en milieu urbain.",510,"Décoration de Noël : style nature ou traditionnel pour les Français","Les décorations de Noël suscitent l’engouement des Français qui rechercheront cette année une ambiance nostalgique ou avec des éléments naturels, indique un nouveau sondage OpinionWay pour Eminza. L’opportunité de valoriser la diversité des végétaux et les différentes émotions qu’ils procurent.  ","Achats des végétaux : occasions personnelles vs fêtes calendaires","Comparaison des fêtes calendaires et occasions personnelles entre poids de marché, d’acheteurs, répartition par circuit et par mois en 2022.","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2023\u002F07\u002Fchristmas-gf7c52544e_1280pixabay.jpg.webp","Production","Fleurs et plantes achetées pour les fêtes","Quelles plantes ou fleurs coupées achètent les Français pour les principales fêtes calendaires ? C’est à cette question que l’échantillon représentatif du panel consommateurs de Kantar s’attèle chaque année.","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002Fbouquet-prets-pexels-daria-shevtsova-929976-e1661506127230.jpg.webp","Etude Royal FloraHolland : défis et opportunités en floriculture","À travers les résultats d’une enquête conduite auprès de producteurs et acheteurs chez Royal FloraHolland, la coopérative et plateforme mondiale présente l’environnement dans lequel évolue le secteur de la fleur en 2025. ","Hausse du CA de Royal FloraHolland en 2024","Le rapport annuel 2024 de Royal FloraHolland indique une hausse du chiffre d’affaires de 5% par rapport à 2023 associée à la hausse du prix des fleurs. Le nombre d’unités de fleurs vendues diminue au cours de cette période tandis que le nombre de plantes est stable.  ","Mars 2026 : conséquences horticoles de la crise énergétique et logistique","Le conflit au Moyen Orient bouleverse actuellement le commerce international et l’impact sur les flux de matières premières est considérable.  L’incertitude économique qui en découle pèse sur la filière horticole. La production et le commerce des plantes et des fleurs sont impactés pour plusieurs raisons.  ",509,"Focus sur la consommation de géranium et dipladénia","Les données du recensement agricole 2020 permettent d’identifier la place du géranium et du dipladénia dans la production française. Analyse des tendances d’achat des particuliers de ces deux espèces à partir du panel consommateurs Kantar pour FranceAgriMer et VALHOR.  ","Marché des fleurs coupées en France","Retrouvez les chiffres annuels des achats de fleurs coupées par les particuliers.","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002Fpexels-anna-shvets-5750214-1.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Factualites\u002F","fr-FR","https:\u002F\u002Fbo.valhor.fr\u002F",619,"2026-05-30 18:47:55","\u002Factualites","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F05\u002Fcapture-decran-2022-05-30-a-17.25.51-150x150.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F05\u002Fcapture-decran-2022-05-30-a-17.25.51-258x300.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F05\u002Fcapture-decran-2022-05-30-a-17.25.51-768x894.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F05\u002Fconnection-espace-pro-150x150.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F05\u002Fconnection-espace-pro-300x127.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F05\u002Fconnection-espace-pro-768x324.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F08\u002Fmoal-mickael_1-e1660299054353.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F05\u002Fda71a069f1_50183227_architecte-paysagiste.jpeg","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F07\u002Fimg_1013.jpg.webp",739,706,"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F05\u002Ftelechargement-35-e1653927342779.png.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F05\u002Fphoto-dr-1607357177.jpeg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002Fpaysalia_dec2019-170.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002Fdscf5997_1.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002Fimagejp5.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002Fpaysalia21nr_vegetaux_62.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F08\u002F51826531843_e1bfb8edbc_k.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002Fphoto2-e1661950831918.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002F9028.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002Fsia_valhor_mardi25fev2020_sbarthelemy-14-e1656483957510.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002Fbailleul-sur-therain-18.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002Feskis-promenade-des-pins-18.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002Fpexels-anna-shvets-5230957.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002Fpaysalia21nr_vegetaux_10.jpg.webp","Foire aux questions (FAQ) sur les plantes exotiques envahissantes ou PEE. Les questions ont été recueillies par VALHOR auprès des professionnels du végétal. ","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002Fimg_1400-1.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002Fmv-en-plein-mur-25.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002Ffleuron-danjou-12.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002Fjussies_vars@emilie_mazaubert.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002Fmv-ep72-downtown-abeille-52-1.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002Fshutterstock_705053092.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002Fsmiling-workers-in-garden-looking-and-touching-plants.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002Ftaches-noires-1.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F07\u002Fpasseport-phyto-openfoodfacts.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F07\u002Fgaignard-fleurs-sol-sub-irrigant-1.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002Fpexels-tima-miroshnichenko-6508770-1.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002Fculture-de-calla-et-pivoine.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002Fbotanic-clapiers-223-copybotanic-audrey-bardou.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002Fmowing-the-grass-1438159_1920.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2024\u002F07\u002Ffocus-cqf-1-1.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2024\u002F07\u002Fcopie-de-focus-sur.-2.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002Fpepinierebonoronsapins_2017-1.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002Ftree-100589.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002Fpexels-tima-miroshnichenko-6508571.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002Fcapture-decran-2022-06-02-a-09.46.24.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F08\u002Ffleurs-de-france-au-min-de-rungis-min.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002Fimg_1467.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002Fjardin-des-cultures-a-lille-sud-e1662630776265.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002Fep16-yadumondeaubalcon-22.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002Fchristin-noelle-636rsyoihw8-unsplash-1.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002Fcolloquegenievegetalgenieecologique_7fev2017.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002Fmuriel-ja-2016-colloque-12-1.jpg.webp",10384,"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2023\u002F05\u002Fipm-2023.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2023\u002F05\u002Fipm-2023-768x1024.jpg.webp",145,"news_types","10","\u003Cp class=\"text-lg\"\u003EVALHOR sera présente au \u003Ca href=\"https:\u002F\u002Fwww.valhor.fr\u002Fpromouvoir-le-vegetal-et-les-professionnels\u002Fnos-evenements-professionnels\u002Fsalon-du-vegetal\" target=\"_blank\" rel=\"noopener\"\u003ESalon du Végétal\u003C\u002Fa\u003E, du 15 au 17 septembre 2026 à Angers (parc des expositions).\u003Cbr \u002F\u003E\nProfessionnel du végétal, venez à la rencontre de VALHOR pour échanger sur les actions collectives conduites par votre Interprofession.\u003C\u002Fp\u003E\n\u003Cp\u003E&nbsp;\u003C\u002Fp\u003E\n","\u003Ch2\u003EUN VILLAGE INTERPROFESSIONNEL QUI RASSEMBLE TOUTES LES FORCES DU VEGETAL\u003C\u002Fh2\u003E\n\u003Cp\u003ERetrouvez le “Village interprofessionnel” de VALHOR, situé dans le grand palais du parc des expositions d’Angers, et venez discuter des actions conduites par votre Interprofession.\u003Cbr \u002F\u003E\nLe Village interprofessionnel rassemblera les partenaires suivants :\u003C\u002Fp\u003E\n\u003Cul\u003E\n\u003Cli\u003EASTREDHOR, l’Institut des professionnels du végétal\u003C\u002Fli\u003E\n\u003Cli\u003ELe CCVS – Conservatoire des Collections Végétales Spécialisées\u003C\u002Fli\u003E\n\u003Cli\u003EExcellence Végétale, l’organisme de défense et de gestion des signes de qualité et des certifications de la filière (Plante Bleue, Charte Qualité Fleurs, Fleurs de France, Label Rouge, IGP)\u003C\u002Fli\u003E\n\u003Cli\u003EQualipaysage\u003C\u002Fli\u003E\n\u003Cli\u003EPlante &amp; Cité, ingénierie de la nature en ville\u003C\u002Fli\u003E\n\u003Cli\u003ESNHF – Société Nationale d’Horticulture de France\u003C\u002Fli\u003E\n\u003Cli\u003EUNEP &#8211; Les entreprises du paysage\u003C\u002Fli\u003E\n\u003C\u002Ful\u003E\n\u003Cp\u003E&nbsp;\u003C\u002Fp\u003E\n","Salon du Végétal 2024BLOC-MARQUE-SALON-DU-VEGETAL-24 1","bloc-marque-salon-du-vegetal-24-1.jpg",43557,"\u002Factualites\u002Fsalon-du-vegetal\u002Fbloc-marque-salon-du-vegetal-24-1\u002F","Salon du Végétal 2024 à Angers du 10 au 12 septembre 2024","bloc-marque-salon-du-vegetal-24-1","2024-05-03 07:29:49","2024-05-06 08:26:01","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2024\u002F05\u002Fbloc-marque-salon-du-vegetal-24-1-150x150.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2024\u002F05\u002Fbloc-marque-salon-du-vegetal-24-1-300x300.jpg.webp","\u003Ch2\u003ELes temps forts de VALHOR au salon du Végétal 2026\u003C\u002Fh2\u003E\n\u003Cp\u003EJour 1 – \u003Cstrong\u003EMardi 15 septembre\u003C\u002Fstrong\u003E, de 14h à 15h : lancement officiel de \u003Ca href=\"https:\u002F\u002Fwww.valhor.fr\u002Fdevelopper-votre-activite\u002Fnos-labels-et-certifications\u002Figp-sapin-de-noel-du-morvan\" target=\"_blank\" rel=\"noopener\"\u003El’IGP Sapin de Noël du Morvan\u003C\u002Fa\u003E en présence d’\u003Ca href=\"https:\u002F\u002Fcertificationsduvegetal.org\u002Fcomprendre-certifications-vegetales\u002Flabel-origine\u002Fsapin-noel-morvan\" target=\"_blank\" rel=\"noopener\"\u003EExcellence Végétale\u003C\u002Fa\u003E et des producteurs de sapins\u003C\u002Fp\u003E\n\u003Cp\u003EJour 2 – \u003Cstrong\u003EMercredi 16 septembre\u003C\u002Fstrong\u003E, de 15h à 16h sur le coeur végétal : conférence sur \u003Ca href=\"https:\u002F\u002Fwww.valhor.fr\u002Fdevelopper-votre-activite\u002Fenjeux-societaux-et-environnementaux\u002Foptimisation-des-pratiques-logistiques\" target=\"_blank\" rel=\"noopener\"\u003Ela logistique\u003C\u002Fa\u003E “Vers une cartographie logistique partagée : un levier pour fluidifier les flux logistiques de la filière”\u003C\u002Fp\u003E\n\u003Cp\u003EJour 3 – \u003Cstrong\u003EJeudi 17 septembre\u003C\u002Fstrong\u003E, de 10h à 11h, au niveau de la serre :  \u003Ca href=\"https:\u002F\u002Fwww.valhor.fr\u002Fdevelopper-votre-activite\u002Fenjeux-societaux-et-environnementaux\u002Fplantes-exotiques-envahissantes\" target=\"_blank\" rel=\"noopener\"\u003EPlantes exotiques envahissantes réglementées\u003C\u002Fa\u003E : des outils inédits pour mieux les reconnaitre et mieux agir.\u003C\u002Fp\u003E\n","salonduvegetal_angers.jpg",427136,"\u002Fpromouvoir-le-vegetal-et-les-professionnels\u002Fnos-evenements-professionnels\u002Fsalon-du-vegetal\u002Fsalonduvegetal_angers\u002F","salonduvegetal_angers",667,"2022-09-13 08:48:55","2023-03-31 10:30:33",491,"\u003Ch2\u003EVALHOR PARTENAIRE EXCLUSIF DU CONCOURS INNOVERT\u003C\u002Fh2\u003E\n\u003Cp\u003EVALHOR unit et représente toutes les forces de l’amont à l’aval de la filière horticole. Ces forces se traduisent par le dynamisme des hommes et des femmes de la filière, leur capacité d’adaptation, la réactivité des professionnels du végétal pour améliorer sans cesse leurs performances. La dynamique d’innovation permanente est essentielle à la bonne santé de la filière et le concours Innovert en est une très bonne vitrine. VALHOR a toujours été aux côtés du Salon du Végétal pour soutenir cette initiative, et poursuit ce partenariat exclusif dans le cadre de cette édition que toute la filière attend comme un rendez-vous majeur de la rentrée 2026.\u003C\u002Fp\u003E\n\u003Cp\u003ELe concours Innovert récompense les variétés, produits, matériels et services innovants conçus pour la filière du végétal selon 4 catégories :\u003C\u002Fp\u003E\n\u003Cul\u003E\n\u003Cli\u003EInnovation variétale (A)\u003C\u002Fli\u003E\n\u003Cli\u003ENouveauté commerciale végétale : concepts marketing de vente de végétaux (B)\u003C\u002Fli\u003E\n\u003Cli\u003EProduits &amp; services pour la commercialisation et\u002Fou l’usage des végétaux (C)\u003C\u002Fli\u003E\n\u003Cli\u003EProduits, services et dispositifs pour l’aménagement paysager (D)\u003C\u002Fli\u003E\n\u003C\u002Ful\u003E\n\u003Cp\u003ERendez-vous au Salon du Végétal pour assister à la remise de prix officielle du concours le mardi 15 septembre 2026.\u003C\u002Fp\u003E\n","Logo Innovert Logo_INNOVERT_page-0001","logo_innovert_page-0001.jpg",56589,"\u002Factualites\u002Fsalon-du-vegetal\u002Flogo_innovert_page-0001\u002F","Logo Innovert","logo_innovert_page-0001","2024-05-03 10:19:24","2024-05-06 08:26:12","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2024\u002F05\u002Flogo_innovert_page-0001-150x150.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2024\u002F05\u002Flogo_innovert_page-0001-300x286.jpg.webp",286,"\u002Factualites\u002Ftables-rondes-au-salon-du-vegetal-2024","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2024\u002F10\u002Ftable-ronde-1-dsc03045-150x150.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2024\u002F10\u002Ftable-ronde-1-dsc03045-300x206.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2024\u002F10\u002Ftable-ronde-1-dsc03045-768x526.jpg.webp","Nouveau module logistique sur l’espace Pro VALHOR","\u002Factualites\u002Fcode-de-conduite-pee-kit-doutils-de-communication","Code de conduite PEE : kit d’outils de communication","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2024\u002F01\u002Faquatic-plant-1544190-article-pee-source-pixabay-1-150x150.jpeg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2024\u002F01\u002Faquatic-plant-1544190-article-pee-source-pixabay-1-225x300.jpeg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2024\u002F01\u002Faquatic-plant-1544190-article-pee-source-pixabay-1-1152x1536.jpeg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2024\u002F01\u002Faquatic-plant-1544190-article-pee-source-pixabay-1-698x930.jpeg.webp","2026-06-10 10:34:41",23020,"Conférence attractivité des métiers du végétal le 27 mai 2026","\u003Cp\u003E\u003Cspan style=\"font-size: 14pt;\"\u003EAux côtés du sociologue Arnaud Zegierman, les échanges ont permis de décrypter les mutations en cours et d’identifier des pistes concrètes pour recruter, fidéliser et transformer les pratiques.\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\n\u003Cp style=\"text-align: center;\"\u003E\u003Cspan style=\"font-size: 14pt;\"\u003E\u003Ca class=\"custom-btn b-green-700\" href=\"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F06\u002Fvalhor-mai26-conf-jj-attractivite.pdf\" target=\"_blank\" rel=\"noopener\" data-background-color=\"green-700\"\u003EAccéder à la présentation\u003C\u002Fa\u003E\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\n","\u003Ch2\u003E\u003Cstrong\u003EUne société en mutation… mais souvent mal comprise\u003C\u002Fstrong\u003E\u003C\u002Fh2\u003E\n\u003Cp\u003EPour Arnaud Zegierman, sociologue chez Viavoice, la première étape indispensable c’est : \u003Cstrong\u003Edépasser les idées reçues sur la société française\u003C\u002Fstrong\u003E.\u003C\u002Fp\u003E\n\u003Cp\u003E«\u003Cem\u003E Pour savoir ce qui va se passer à l’avenir, il faut déjà essayer de comprendre ce qui se passe dans la société aujourd’hui.\u003C\u002Fem\u003E »\u003C\u002Fp\u003E\n\u003Cp\u003EContrairement à une vision souvent anxiogène :\u003C\u002Fp\u003E\n\u003Cul\u003E\n\u003Cli\u003E\u003Cstrong\u003E80 % des Français se déclarent heureux\u003C\u002Fstrong\u003E,\u003C\u002Fli\u003E\n\u003Cli\u003E\u003Cstrong\u003E56 % estiment que ce qui les unit est plus important que ce qui les divise\u003C\u002Fstrong\u003E,\u003C\u002Fli\u003E\n\u003Cli\u003Eet \u003Cstrong\u003E9 Français sur 10 recherchent avant tout l’apaisement\u003C\u002Fstrong\u003E\u003C\u002Fli\u003E\n\u003C\u002Ful\u003E\n\u003Cp\u003ECela amène à un constat clé pour les entreprises : la perception médiatique du monde ne reflète pas toujours la réalité des attentes sociales.\u003C\u002Fp\u003E\n","Made in France Woman Hands Hold French France Flag Patriotism","femme-mains-tenir-drapeau-francais-france-patriotisme.jpg",173112,"\u002Factualites\u002Fles-15-34-ans-et-le-made-in-france\u002Fwoman-hands-hold-french-france-flag-patriotism\u002F","Made in France","Woman Hands Hold French France Flag Patriotism","woman-hands-hold-french-france-flag-patriotism",21506,"2025-12-10 17:48:23","2025-12-10 18:08:50","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2025\u002F12\u002Ffemme-mains-tenir-drapeau-francais-france-patriotisme-150x150.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2025\u002F12\u002Ffemme-mains-tenir-drapeau-francais-france-patriotisme-300x230.jpg.webp",230,"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2025\u002F12\u002Ffemme-mains-tenir-drapeau-francais-france-patriotisme-768x589.jpg.webp",589,"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2025\u002F12\u002Ffemme-mains-tenir-drapeau-francais-france-patriotisme-1024x786.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2025\u002F12\u002Ffemme-mains-tenir-drapeau-francais-france-patriotisme-1536x1178.jpg.webp",1178,"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2025\u002F12\u002Ffemme-mains-tenir-drapeau-francais-france-patriotisme.jpg.webp",1473,"\u003Ch2\u003E\u003Cstrong\u003ELe travail : une valeur toujours centrale, mais en transformation\u003C\u002Fstrong\u003E\u003C\u002Fh2\u003E\n\u003Cp\u003EContrairement à certaines idées reçues, 76 % des actifs déclarent que leur travail les intéresse et 74 % qu’il leur permet de se sentir utiles.\u003C\u002Fp\u003E\n\u003Cp\u003ELe travail reste :\u003C\u002Fp\u003E\n\u003Cul\u003E\n\u003Cli\u003Eun \u003Cstrong\u003Ebien social\u003C\u002Fstrong\u003E,\u003C\u002Fli\u003E\n\u003Cli\u003Eun \u003Cstrong\u003Elieu de lien et d’identité\u003C\u002Fstrong\u003E,\u003C\u002Fli\u003E\n\u003Cli\u003Emais aussi un espace en recomposition.\u003C\u002Fli\u003E\n\u003C\u002Ful\u003E\n\u003Cp\u003E\u003Cstrong\u003EUne évolution marquante\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\n\u003Cp\u003ECe qui change profondément, ce n’est pas le rapport au travail lui-même, mais \u003Cstrong\u003Eles conditions de son acceptabilité\u003C\u002Fstrong\u003E :\u003C\u002Fp\u003E\n\u003Cul\u003E\n\u003Cli\u003Erecherche d’équilibre vie pro \u002F vie perso,\u003C\u002Fli\u003E\n\u003Cli\u003Ebesoin de sens,\u003C\u002Fli\u003E\n\u003Cli\u003Eattentes de flexibilité.\u003C\u002Fli\u003E\n\u003C\u002Ful\u003E\n\u003Cp\u003E« \u003Cem\u003ELes jeunes ne refusent pas de travailler, mais souhaitent travailler autrement\u003C\u002Fem\u003E. »\u003C\u002Fp\u003E\n","Jeunes adultes formation adults-brainstorming-desk-1595385","adults-brainstorming-desk-1595385.jpg",227064,"\u002Factualites\u002Fpaysage-besoins-formation-superieur-2030\u002Fadults-brainstorming-desk-1595385-2\u002F","Jeunes adultes formation","adults-brainstorming-desk-1595385-2",18318,"2025-03-03 11:00:25","2025-03-04 07:43:03","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2025\u002F03\u002Fadults-brainstorming-desk-1595385-150x150.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2025\u002F03\u002Fadults-brainstorming-desk-1595385-300x200.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2025\u002F03\u002Fadults-brainstorming-desk-1595385-768x512.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2025\u002F03\u002Fadults-brainstorming-desk-1595385-1024x683.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2025\u002F03\u002Fadults-brainstorming-desk-1595385-1536x1024.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2025\u002F03\u002Fadults-brainstorming-desk-1595385.jpg.webp","\u003Ch2\u003E\u003Cstrong\u003EUn choc démographique structurant pour l’emploi\u003C\u002Fstrong\u003E\u003C\u002Fh2\u003E\n\u003Cp\u003EL’un des enseignements majeurs des données partagées par Arnaud Zegierman concerne la démographie :\u003C\u002Fp\u003E\n\u003Cul\u003E\n\u003Cli\u003E\u003Cstrong\u003E17 % de la population a entre 18-30 ans contre 50 % de plus de 50 ans\u003C\u002Fstrong\u003E,\u003C\u002Fli\u003E\n\u003Cli\u003Eun vieillissement accéléré de la population,\u003C\u002Fli\u003E\n\u003Cli\u003Eet de nouveaux enjeux sociaux (aidants, familles monoparentales).\u003C\u002Fli\u003E\n\u003C\u002Ful\u003E\n\u003Cp\u003E« \u003Cem\u003EDes jeunes, il y en a très peu. Ça devient une denrée rare.\u003C\u002Fem\u003E », Arnaud Zegierman.\u003C\u002Fp\u003E\n\u003Cp\u003EConséquence directe : les tensions de recrutement ne relèvent pas uniquement d’un problème d’image ou d’attractivité, mais aussi \u003Cstrong\u003Ed’un déséquilibre structurel\u003C\u002Fstrong\u003E.\u003C\u002Fp\u003E\n","Jeune homme (18-24 ans) au travail pexels-fauxels-3184395","pexels-fauxels-3184395-e1750146943479.jpg",158980,"\u002Factualites\u002F18-24-ans-emploi-attentes-salaire-et-equilibre-vie-personnelle-professionnelle\u002Fpexels-fauxels-3184395\u002F","Jeune homme (18-24 ans) au travail","pexels-fauxels-3184395",19782,"2025-06-17 07:40:45","2025-06-17 07:54:55","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2025\u002F06\u002Fpexels-fauxels-3184395-e1750146943479-150x150.jpg","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2025\u002F06\u002Fpexels-fauxels-3184395-e1750146943479-300x197.jpg",197,"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2025\u002F06\u002Fpexels-fauxels-3184395-e1750146943479-768x504.jpg",504,"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2025\u002F06\u002Fpexels-fauxels-3184395-e1750146943479-1024x672.jpg",672,"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2025\u002F06\u002Fpexels-fauxels-3184395-e1750146943479-1536x1008.jpg",1008,"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2025\u002F06\u002Fpexels-fauxels-3184395-e1750146943479.jpg.webp",1667,1094,"\u003Ch2\u003E\u003Cstrong\u003EDes métiers du végétal encore mal connus\u003C\u002Fstrong\u003E\u003C\u002Fh2\u003E\n\u003Cp\u003ETous les intervenants convergent : \u003Cstrong\u003Ele principal frein au recrutement reste la méconnaissance des métiers\u003C\u002Fstrong\u003E.\u003C\u002Fp\u003E\n\u003Cp\u003E« \u003Cem\u003EOn n’est pas que des pousseurs de tondeuse.\u003C\u002Fem\u003E » souligne Marie-Hélène Jouannet, Secrétaire Générale de l’UNEP.\u003C\u002Fp\u003E\n\u003Cp\u003ELes réalités du secteur :\u003C\u002Fp\u003E\n\u003Cul\u003E\n\u003Cli\u003Eforte \u003Cstrong\u003Ediversité de métiers\u003C\u002Fstrong\u003E (conception, production, commercialisation),\u003C\u002Fli\u003E\n\u003Cli\u003Eintégration croissante de \u003Cstrong\u003Etechnologies (robotisation, IA, capteurs)\u003C\u002Fstrong\u003E,\u003C\u002Fli\u003E\n\u003Cli\u003Emétiers \u003Cstrong\u003Enon délocalisables\u003C\u002Fstrong\u003E et au cœur des enjeux écologiques.\u003C\u002Fli\u003E\n\u003C\u002Ful\u003E\n\u003Cp\u003EJean-Pierre Tabeur, Directeur régional adjoint IDF aux opérations chez France Travail précise : «\u003Cem\u003E Il y a un écart entre les représentations et la réalité des compétences attendues\u003C\u002Fem\u003E. »\u003C\u002Fp\u003E\n\u003Cp\u003E&nbsp;\u003C\u002Fp\u003E\n","portrait-de-jeune-homme-fleuriste-au-travail.jpg",289680,"\u002Factualites\u002Fles-urbains-les-achats-de-vegetaux-dexterieur-et-la-campagne\u002Fportrait-de-jeune-homme-fleuriste-au-travail\u002F","fleuriste",20636,"2025-10-07 08:13:36","2026-06-02 06:57:18","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2025\u002F10\u002Fportrait-de-jeune-homme-fleuriste-au-travail-150x150.jpg","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2025\u002F10\u002Fportrait-de-jeune-homme-fleuriste-au-travail-300x200.jpg","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2025\u002F10\u002Fportrait-de-jeune-homme-fleuriste-au-travail-768x512.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2025\u002F10\u002Fportrait-de-jeune-homme-fleuriste-au-travail-1024x683.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2025\u002F10\u002Fportrait-de-jeune-homme-fleuriste-au-travail-1536x1024.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2025\u002F10\u002Fportrait-de-jeune-homme-fleuriste-au-travail.jpg.webp","\u003Ch2\u003E\u003Cstrong\u003EUn paradoxe persistant : des candidats… mais peu adaptés\u003C\u002Fstrong\u003E\u003C\u002Fh2\u003E\n\u003Cp\u003EMalgré un nombre important de candidatures, les entreprises rencontrent un décalage qualitatif : « \u003Cem\u003EOn reçoit des centaines de CV, mais pas avec les qualifications requises\u003C\u002Fem\u003E. » précise Clément Micheau, directeur du magasins « Les fermes de Gally ».\u003C\u002Fp\u003E\n\u003Cp\u003EEn cause :\u003C\u002Fp\u003E\n\u003Cul\u003E\n\u003Cli\u003Emanque de formations techniques,\u003C\u002Fli\u003E\n\u003Cli\u003Ereconversions professionnelles mal préparées,\u003C\u002Fli\u003E\n\u003Cli\u003Ereprésentations erronées des métiers.\u003C\u002Fli\u003E\n\u003C\u002Ful\u003E\n\u003Cp\u003E\u003Cstrong\u003EDe fait, les employeurs font évoluer leurs attentes et les décalent vers les soft skills. Clément Micheau précise :\u003C\u002Fstrong\u003E « \u003Cem\u003ELes compétences techniques s’acquièrent. L’engagement, la curiosité et la fiabilité, c’est plus difficile.\u003C\u002Fem\u003E »\u003C\u002Fp\u003E\n\u003Cp\u003ELes compétences qui seront recherchées en priorité :\u003C\u002Fp\u003E\n\u003Cul\u003E\n\u003Cli\u003Emotivation pour le vivant,\u003C\u002Fli\u003E\n\u003Cli\u003Esens du collectif,\u003C\u002Fli\u003E\n\u003Cli\u003Ecapacité d’adaptation,\u003C\u002Fli\u003E\n\u003Cli\u003Eenvie de progresser.\u003C\u002Fli\u003E\n\u003C\u002Ful\u003E\n\u003Cp\u003EUne évolution stratégique pour la filière, qui doit adapter ses pratiques de recrutement.\u003C\u002Fp\u003E\n","\u003Ch2\u003E\u003Cstrong\u003EReconversion, diversité des publics et inclusion : des leviers clés\u003C\u002Fstrong\u003E\u003C\u002Fh2\u003E\n\u003Cp\u003ELa filière attire de plus en plus :\u003C\u002Fp\u003E\n\u003Cul\u003E\n\u003Cli\u003Edes personnes en reconversion,\u003C\u002Fli\u003E\n\u003Cli\u003Edes profils issus d’autres secteurs,\u003C\u002Fli\u003E\n\u003Cli\u003Edavantage de femmes.\u003C\u002Fli\u003E\n\u003C\u002Ful\u003E\n\u003Cp\u003EJean-Pierre Tabeur souligne deux points essentiels : «\u003Cem\u003E La reconversion est ouverte à tous les âges. \u003C\u002Fem\u003E» et «\u003Cem\u003E Se limiter à certains profils est une aberration économique\u003C\u002Fem\u003E. »\u003C\u002Fp\u003E\n","Senior en pépinière horticole 20220114B-Vivre-de-sa-passion-45ans","20220114b-vivre-de-sa-passion-45ans.webp",70612,"\u002Factualites\u002Ftendances-demographiques-et-consommation-de-vegetaux\u002F20220114b-vivre-de-sa-passion-45ans\u002F","Senior en pépinière horticole","20220114b-vivre-de-sa-passion-45ans",22763,"2022-06-03 16:16:18","2026-05-11 09:05:43","image\u002Fwebp","webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002F20220114b-vivre-de-sa-passion-45ans-150x150.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002F20220114b-vivre-de-sa-passion-45ans-300x121.webp",121,"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002F20220114b-vivre-de-sa-passion-45ans-768x309.webp",309,"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002F20220114b-vivre-de-sa-passion-45ans-1024x412.webp",412,"\u003Ch2\u003E\u003Cstrong\u003EDes dispositifs concrets pour recruter autrement\u003C\u002Fstrong\u003E\u003C\u002Fh2\u003E\n\u003Cp\u003EPlusieurs solutions opérationnelles pour recruter autrement ont été mises en avant, notamment les \u003Cstrong\u003Eimmersions professionnelles\u003C\u002Fstrong\u003E. C’est un excellent outil pour tester la motivation et casser les idées reçues.  Et les résultats sont notables : près de \u003Cstrong\u003E80 % de recrutement après une immersion.\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\n\u003Cp\u003ECes dispositifs permettent :\u003C\u002Fp\u003E\n\u003Cul\u003E\n\u003Cli\u003Ede sécuriser les recrutements,\u003C\u002Fli\u003E\n\u003Cli\u003Ede mieux orienter les candidats,\u003C\u002Fli\u003E\n\u003Cli\u003Ede faire découvrir concrètement les métiers.\u003C\u002Fli\u003E\n\u003C\u002Ful\u003E\n","Producteurs horticoles en pépinière smiling-workers-in-garden-looking-and-touching-plants","smiling-workers-in-garden-looking-and-touching-plants-1-e1780384314997.jpg",255706,"\u002Fdevelopper-votre-activite\u002Fperformance-et-competitivite\u002Fevolution-des-outils-et-methodes-de-production\u002Fsmiling-workers-in-garden-looking-and-touching-plants-2\u002F","Producteurs horticoles en pépinière","smiling-workers-in-garden-looking-and-touching-plants-2","2022-06-24 07:21:06","2023-03-31 15:19:42",229,587,783,1334,1020,"\u003Ch2\u003E\u003Cstrong\u003EAdapter les organisations pour rester attractifs\u003C\u002Fstrong\u003E\u003C\u002Fh2\u003E\n\u003Cp\u003ELes entreprises doivent également faire évoluer leurs pratiques internes :\u003C\u002Fp\u003E\n\u003Cul\u003E\n\u003Cli\u003Eflexibilité des horaires,\u003C\u002Fli\u003E\n\u003Cli\u003Eadaptation aux contraintes familiales,\u003C\u002Fli\u003E\n\u003Cli\u003Enouvelles formes d’organisation.\u003C\u002Fli\u003E\n\u003C\u002Ful\u003E\n\u003Cp\u003E« \u003Cem\u003ESinon, vous aurez du turnover et plus de difficultés à recruter. \u003C\u002Fem\u003E», Clément Micheau.\u003C\u002Fp\u003E\n","Mains qui se serrent shaking-hands-g8d713772a_1280 Pixabay","shaking-hands-g8d713772a_1280-pixabay.jpg",264770,"\u002Factualites\u002Fmai-2023-les-fetes-des-meres-animent-les-filieres-horticoles\u002Fshaking-hands-g8d713772a_1280-pixabay\u002F","Mains qui se serrent","shaking-hands-g8d713772a_1280-pixabay",10488,"2023-05-30 08:12:02","2023-05-30 08:36:55","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2023\u002F05\u002Fshaking-hands-g8d713772a_1280-pixabay-150x150.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2023\u002F05\u002Fshaking-hands-g8d713772a_1280-pixabay-300x152.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2023\u002F05\u002Fshaking-hands-g8d713772a_1280-pixabay-768x390.jpg.webp",390,"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2023\u002F05\u002Fshaking-hands-g8d713772a_1280-pixabay-1024x520.jpg.webp",520,"\u003Ch2\u003E\u003Cstrong\u003EUne filière porteuse de sens et d’avenir\u003C\u002Fstrong\u003E\u003C\u002Fh2\u003E\n\u003Cp\u003EAu-delà des défis, les intervenants ont insisté sur les atouts structurants du secteur :\u003C\u002Fp\u003E\n\u003Cul\u003E\n\u003Cli\u003Eréponse aux enjeux écologiques,\u003C\u002Fli\u003E\n\u003Cli\u003Econtribution au bien-être (santé physique et mentale),\u003C\u002Fli\u003E\n\u003Cli\u003Eancrage territorial fort,\u003C\u002Fli\u003E\n\u003Cli\u003Eemplois durables.\u003C\u002Fli\u003E\n\u003C\u002Ful\u003E\n\u003Cp\u003E« \u003Cem\u003EVous avez des formidables métiers, pourvoyeurs de plaisir et de carrière. \u003C\u002Fem\u003E» précise Stéphane Viry, Député dans la 1\u003Csup\u003Ere\u003C\u002Fsup\u003E circonscription des Vosges et membre de la commission des Affaires sociales de l’Assemblée Nationale.\u003C\u002Fp\u003E\n","30896.jpg",1729696,"\u002Factualites\u002F16-idees-pour-recruter-dans-le-secteur-du-paysage-en-2026\u002Fattachment\u002F30896\u002F","30896","2025-10-22 07:17:43","2025-10-22 07:51:02","\u003Ch2\u003E\u003Cstrong\u003EChanger le regard pour transformer l’attractivité\u003C\u002Fstrong\u003E\u003C\u002Fh2\u003E\n\u003Cp\u003ELe message partagé est clair :\u003C\u002Fp\u003E\n\u003Cp\u003E«\u003Cem\u003E Il faut se faire connaître, montrer la réalité des métiers et partager leur sens. \u003C\u002Fem\u003E», Stéphane Viry.\u003C\u002Fp\u003E\n\u003Cp\u003EL’enjeu n’est pas uniquement de recruter, mais de :\u003C\u002Fp\u003E\n\u003Cul\u003E\n\u003Cli\u003E\u003Cstrong\u003Efaire évoluer les représentations\u003C\u002Fstrong\u003E,\u003C\u002Fli\u003E\n\u003Cli\u003E\u003Cstrong\u003Eouvrir la filière à de nouveaux publics\u003C\u002Fstrong\u003E,\u003C\u002Fli\u003E\n\u003Cli\u003Eet \u003Cstrong\u003Eadapter durablement les organisations\u003C\u002Fstrong\u003E.\u003C\u002Fli\u003E\n\u003C\u002Ful\u003E\n\u003Cp\u003EEn somme, \u003Ca href=\"https:\u002F\u002Fwww.valhor.fr\u002Fpromouvoir-le-vegetal-et-les-professionnels\u002Fvaloriser-les-metiers\" target=\"_blank\" rel=\"noopener\"\u003El’attractivité\u003C\u002Fa\u003E ne se décrète pas : elle se construit, collectivement, au croisement de la société, de l’économie et du sens donné au travail.\u003C\u002Fp\u003E\n","Oscar des jeunes fleuristes 2025OSCAR-1-min","oscar-1-min.jpg",293015,"\u002Factualites\u002Foscar-des-jeunes-fleuristes\u002Foscar-1-min\u002F","Oscar des jeunes fleuristes 2025","oscar-1-min",14655,"2025-05-05 14:03:23","2025-05-05 14:15:48","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2025\u002F05\u002Foscar-1-min-150x150.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2025\u002F05\u002Foscar-1-min-300x200.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2025\u002F05\u002Foscar-1-min-768x513.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2025\u002F05\u002Foscar-1-min-1024x684.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2025\u002F05\u002Foscar-1-min-1536x1026.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2025\u002F05\u002Foscar-1-min.jpg.webp",1282,"\u003Ch2\u003EÀ télécharger\u003C\u002Fh2\u003E\n","\u002Fdocuments\u002Fattractivite-des-metiers-du-vegetal-conference-du-27-05-26-a-jardins-jardin","Attractivité des métiers du végétal : conférence du 27\u002F05\u002F26 à Jardins, Jardin","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F06\u002Fvalhor-mai26-conf-jj-attractivite.pdf","\u003Ch2\u003ENos dernières actualités\u003C\u002Fh2\u003E\n","\u002Factualites\u002Fbrochure-les-metiers-du-vegetal-2025","Brochure « Les métiers du végétal » 2025","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2025\u002F10\u002Fpexels-wb2008-2111192-150x150.jpg","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2025\u002F10\u002Fpexels-wb2008-2111192-300x200.jpg","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2025\u002F10\u002Fpexels-wb2008-2111192-768x512.jpg","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2025\u002F10\u002Fpexels-wb2008-2111192-1024x683.jpg","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2025\u002F10\u002Fpexels-wb2008-2111192-1536x1024.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2025\u002F10\u002Fpexels-wb2008-2111192-1395x930.jpg.webp","\u002Factualites\u002Flattractivite-des-metiers-du-commerce-chez-les-15-24-ans","L’attractivité des métiers du commerce chez les 15-24 ans","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2025\u002F10\u002Ffleuriste-150x150.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2025\u002F10\u002Ffleuriste-300x200.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2025\u002F10\u002Ffleuriste-768x512.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2025\u002F10\u002Ffleuriste-1024x682.jpg.webp","\u002Factualites\u002F16-idees-pour-recruter-dans-le-secteur-du-paysage-en-2026","\u002Factualites\u002Fsondage-orientation-jeunes","Sondage sur l’orientation chez les jeunes (16-22 ans)","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2025\u002F04\u002Fpexels-jopwell-2422282-150x150.jpg","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2025\u002F04\u002Fpexels-jopwell-2422282-300x175.jpg","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2025\u002F04\u002Fpexels-jopwell-2422282-768x448.jpg","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2025\u002F04\u002Fpexels-jopwell-2422282-1024x597.jpg","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2025\u002F04\u002Fpexels-jopwell-2422282-1536x895.jpg","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2025\u002F04\u002Fpexels-jopwell-2422282-1596x930.jpg.webp","\u002Factualites\u002Ffavoriser-le-recrutement-des-nouveaux-talents","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F10\u002Fpexels-anna-shvets-5231143-150x150.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F10\u002Fpexels-anna-shvets-5231143-200x300.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F10\u002Fpexels-anna-shvets-5231143-768x1152.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F10\u002Fpexels-anna-shvets-5231143-683x1024.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F10\u002Fpexels-anna-shvets-5231143-1024x1536.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F10\u002Fpexels-anna-shvets-5231143-620x930.jpg.webp","Le 27 mai 2026, dans le cadre de Jardins, Jardin, VALHOR a réuni experts, professionnels et représentants institutionnels pour croiser les regards sur un enjeu central : l’attractivité des métiers du végétal dans un monde en transformation.\r\nAux côtés du sociologue Arnaud Zegierman, les échanges ont permis de décrypter les mutations en cours et d’identifier des pistes concrètes pour recruter, fidéliser et transformer les pratiques.","2026-06-02 17:37:53","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F06\u002Fimg_0600-1-150x150.jpeg","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F06\u002Fimg_0600-1-225x300.jpeg","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F06\u002Fimg_0600-1-1152x1536.jpeg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F06\u002Fimg_0600-1-698x930.jpeg.webp","Trans’Herbe et Trans’Thrips, deux projets PARSADA","\u003Cp\u003ECrédit photo : ASTREDHOR\u003C\u002Fp\u003E\n\u003Cp\u003E\u003Cspan style=\"font-size: 14pt;\"\u003EDepuis le début d’année 2026, deux projets majeurs, conduits par ASTREDHOR, au profit de la filière horticole ont débuté. Trans&rsquo;Herbe et Trans&rsquo;Thrips bénéficient du financement du Plan d’action stratégique pour l’anticipation du potentiel retrait européen des substances actives et le développement de techniques alternatives pour la protection des cultures, le Plan PARSADA du ministère de l’Agriculture.\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\n","\u003Ch2\u003EGenèse du plan d&rsquo;action\u003C\u002Fh2\u003E\n\u003Cp\u003ECourant 2023, le gouvernement en place a souhaité développer un grand plan d’action de recherche de solutions face à la menace du retrait de substances actives au niveau européen. Connu sous le sigle PARSADA, ce dispositif est le premier axe de la\u003Cstrong\u003E stratégie Ecophyto 2030\u003C\u002Fstrong\u003E. Parmi les 75 substances actives menacées de retrait et identifiées par le ministère de l’agriculture, 26 concernent la filière horticole, soit donc environ 30 usages (couple culture\u002Fbioagresseur). Des priorités ont été établies à la vue de critères économiques, et qui tiennent compte de la possibilité ou non d’avoir recours à une autre molécule ou à des alternatives efficaces.\u003C\u002Fp\u003E\n\u003Cp\u003EDeux plans d’actions ont été construits avec le ministère et ont débouchés sur deux projets d’envergure et pour 5 ans (2025-2030). \u003Cstrong\u003ETrans’Herbe\u003C\u002Fstrong\u003E concerne les problématiques prioritaires que sont les adventices en pépinière de pleine terre (jeunes plants, rosiers, sapin de Noël, fleurs coupées de pleine terre,…) et \u003Cstrong\u003ETrans’Thrips\u003C\u002Fstrong\u003E les thrips en floriculture.\u003C\u002Fp\u003E\n\u003Cp\u003ELes deux projets visent, comme cela est signifié dans le titre développé du Plan PARSADA, à \u003Cstrong\u003Erechercher des solutions alternatives aux substances actives qui risquent de disparaître\u003C\u002Fstrong\u003E. Ces travaux complètent les solutions recherchées par l’institut en matière de protection des cultures, tel que la recherche de solutions chimique par la voie des usages mineurs ou par appui des démarches dérogatoires.\u003C\u002Fp\u003E\n","\u003Ch2\u003ELe projet Trans’Herbe\u003C\u002Fh2\u003E\n\u003Cp\u003EPour ce qui concerne le projet Trans’Herbe, celui-ci vise :\u003C\u002Fp\u003E\n\u003Col\u003E\n\u003Cli\u003E\u003Cstrong\u003EÀ mieux identifier les stades des adventices problématiques et les seuils de gestion par les différentes solutions alternatives\u003C\u002Fstrong\u003E. Le développement d’un module de\u003Ca href=\"https:\u002F\u002Fwww.valhor.fr\u002Factualites\u002Fapplication-baco-pour-les-professionnels-du-vegetal\" target=\"_blank\" rel=\"noopener\"\u003E\u003Cstrong\u003E l’outil Baco\u003C\u002Fstrong\u003E \u003C\u002Fa\u003E(voir définition en bas de ce bloc) permettra cette aide à la décision. Il indiquera les moyens de gestion à utiliser pour gérer telle ou telle adventice en fonction de son stade phénologique. Un module de l’outil proposera aussi des traitements localisés, tandis qu’un autre  permettra d’identifier les secteurs critiques concernant l’application de PPP à risque (ZNT&#8230;).\u003C\u002Fli\u003E\n\u003Cli\u003E\u003Cstrong\u003EÀ développer des solutions techniques, des méthodes de gestion\u003C\u002Fstrong\u003E, viables sur le plan agronomique et économique pour chaque système de culture ciblé (développement d’une méthode pour en permettre l’évaluation), en identifiant les avantages et les inconvénients, leurs durabilités, leurs niveaux d’adaptations aux systèmes de cultures pleine terre.\u003C\u002Fli\u003E\n\u003C\u002Fol\u003E\n\u003Cp\u003EPour cela, les alternatives aux herbicides comme\u003Cstrong\u003E le paillage, l’écopâturage, la mécanisation et l’automatisation du binage, l’allélopathie ou les techniques d’autofertilité des sols\u003C\u002Fstrong\u003E seront évaluées individuellement et en association dans le but de valider leur efficacité et leur compatibilité avec les caractéristiques des productions horticoles (jeunes plants, arbres et arbustes, plants greffés, sapins de Noël et fleurs coupées de pleine terre).\u003C\u002Fp\u003E\n\u003Cp\u003ECes nouvelles références seront ensuite intégrées dans des itinéraires techniques innovants coconstruits avec des producteurs et validés dans leurs entreprises pour en permettre l’appropriation.\u003C\u002Fp\u003E\n\u003Cp\u003EPour rappel, l&rsquo;outil \u003Cspan class=\"TextRun SCXW101580633 BCX0\" lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"none\"\u003E\u003Cspan class=\"NormalTextRun SCXW101580633 BCX0\"\u003EBACO est une application métier numérique qui permet de centraliser, harmoniser et améliorer les informations et les pratiques relative à la surveillance des \u003C\u002Fspan\u003E\u003Cspan class=\"NormalTextRun SpellingErrorV2Themed SCXW101580633 BCX0\"\u003Ebio-agresseurs\u003C\u002Fspan\u003E\u003Cspan class=\"NormalTextRun SCXW101580633 BCX0\"\u003E, et cela à l’échelle des parcelles. Cet outil d’aide à la décision (OAD) permet aux conseillers ASTREDHOR de réaliser un suivi des cultures des professionnels qu’ils accompagnent grâce à une interface conviviale, ergonomique et accessible en ligne sur smartphone ou ordinateur.\u003C\u002Fspan\u003E\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\n","essai-gestion-differencie-adventices-1.jpg",999495,"\u002Factualites\u002Ftransherbe-et-transthrips-deux-projets-parsada\u002Fessai-gestion-differencie-adventices-1\u002F","essai-gestion-differencie-adventices-1","2026-05-29 07:04:28","2026-05-29 07:56:04","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F05\u002Fessai-gestion-differencie-adventices-1-150x150.jpg","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F05\u002Fessai-gestion-differencie-adventices-1-300x225.jpg","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F05\u002Fessai-gestion-differencie-adventices-1-768x576.jpg","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F05\u002Fessai-gestion-differencie-adventices-1-1024x768.jpg","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F05\u002Fessai-gestion-differencie-adventices-1-1536x1152.jpg","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F05\u002Fessai-gestion-differencie-adventices-1.jpg.webp","\u003Ch2\u003EProjet Trans’Thrips\u003C\u002Fh2\u003E\n\u003Cp\u003EPour ce qui concerne le projet Trans’Thrips, celui-ci vise à identifier des \u003Cstrong\u003Esolutions innovantes et génériques à plusieurs filières\u003C\u002Fstrong\u003E :\u003C\u002Fp\u003E\n\u003Col\u003E\n\u003Cli\u003E Développement des systèmes d’identification automatisés par caméra des thrips, connexion d’un réseau de pièges connectés pour assurer un suivi à l’échelle des parcelles et implémentation des données dans \u003Cstrong\u003El’outil Baco\u003C\u002Fstrong\u003E pour mettre à disposition les informations d’épidémiosurveillance aux producteurs.\u003C\u002Fli\u003E\n\u003Cli\u003E Développement d’une méthode de diagnostic moléculaire permettant une discrimination fiable et rapide de certaines espèces thrips courantes ou préoccupantes, y compris aux stades larvaires\u003C\u002Fli\u003E\n\u003Cli\u003E Identification des mécanismes de l’attractivité\u002Frépulsion de rosiers fleurs coupées vis-à-vis des thrips et amélioration de l’utilisation des molécules attractives\u002Frépulsives dans la méthode push-pull.\u003C\u002Fli\u003E\n\u003Cli\u003E Développement de solutions automatisées opérationnelles pour l’aspiration des ravageurs et l’application mécanisées des agents de biocontrôle.\u003C\u002Fli\u003E\n\u003Cli\u003E Développement de solutions de lutte biologique par lâchers d’auxiliaires ou par l’utilisation de plantes de service, produits de biocontrôle\u003C\u002Fli\u003E\n\u003Cli\u003E Développement de l’outil Baco pour le suivi sanitaire des cultures et pour la transmission d’informations\u003C\u002Fli\u003E\n\u003C\u002Fol\u003E\n\u003Cp\u003E\u003Cem\u003E\u003Cspan style=\"font-size: 10pt;\"\u003ECrédit photo : ASTREDHOR\u003C\u002Fspan\u003E\u003C\u002Fem\u003E\u003C\u002Fp\u003E\n","thrips-credit-astredhor.jpg",159721,"\u002Factualites\u002Fenquete-pour-le-projet-healthi-2-contre-les-thrips\u002Fthrips-credit-astredhor\u002F","thrips-credit-astredhor","2024-08-19 15:09:31","2025-05-05 07:19:46","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2024\u002F08\u002Fthrips-credit-astredhor-150x150.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2024\u002F08\u002Fthrips-credit-astredhor-225x300.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2024\u002F08\u002Fthrips-credit-astredhor-1152x1536.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2024\u002F08\u002Fthrips-credit-astredhor.jpg.webp","\u003Ch2\u003EDes vecteurs d&rsquo;appropriation nombreux pour le résultat des travaux\u003C\u002Fh2\u003E\n\u003Cp\u003EPour les deux projets, les résultats des travaux seront valorisés grâce au développement d’outils et l’utilisation de vecteurs de transfert des résultats aux professionnels pour leur en permettre l’appropriation : formations, articles techniques, module de l’outil Baco dédié au portage d’informations, sites internet (EcophytoPIC, RD-Agri, VALHOR et ASTREDHOR), fiches, forum et séminaires techniques lors des salons professionnels, visites des démonstrateurs, accueil d’apprenants, dispense de cours en lycées et écoles d’ingénieur, ateliers de co-conception, expérimentations sur sites producteurs, webinaires, Vidéos, Pod-Cast, etc.\u003C\u002Fp\u003E\n","\u003Ch2\u003EPour aller plus loin\u003C\u002Fh2\u003E\n\u003Cp\u003ELes deux projets regroupent des partenaires de la recherche académique et appliquée (Inrae, Universités de Saint Etienne, d’Angers, de Nice, Institut Agro d’Angers, Cirad), d’autres instituts techniques (IT2, Armeflhor, ITAVI et IFIP), des entreprises de l’agrofourniture (Cap2020, Agriodor, RobAgri, La Coccinelle), des structures de développement (Chambres d’agriculture IdF et Alpes-Maritimes), l’enseignement technique (Lycée du Fresne à Angers), et des entreprises de la filière (Meilland International et Roses et Pépinières DELBARD et d’autres entreprises à associer en cours de projet notamment pour le transfert).\u003C\u002Fp\u003E\n\u003Cp\u003E\u003Cspan style=\"color: #ffffff;\"\u003E\u003Ca style=\"color: #ffffff;\" href=\"https:\u002F\u002Finstitut-du-vegetal.fr\u002Fprogrammerecherche\u002Ftransthrips\u002F\" target=\"_blank\" rel=\"noopener\"\u003EPrésentation du projet Trans&rsquo;Thrips\u003C\u002Fa\u003E\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\n\u003Cp\u003E\u003Ca href=\"https:\u002F\u002Finstitut-du-vegetal.fr\u002Fprogrammerecherche\u002Ftransherbe\u002F\" target=\"_blank\" rel=\"noopener\"\u003E\u003Cspan style=\"color: #ffffff;\"\u003EPrésentation du projet Trans&rsquo;Herbe\u003C\u002Fspan\u003E\u003C\u002Fa\u003E\u003C\u002Fp\u003E\n","\u002Factualites\u002Fenquete-pour-le-projet-healthi-2-contre-les-thrips","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2024\u002F08\u002Fverveine-fin-essai-rep-1-credit-astredhor-150x150.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2024\u002F08\u002Fverveine-fin-essai-rep-1-credit-astredhor-300x225.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2024\u002F08\u002Fverveine-fin-essai-rep-1-credit-astredhor-768x576.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2024\u002F08\u002Fverveine-fin-essai-rep-1-credit-astredhor-1024x768.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2024\u002F08\u002Fverveine-fin-essai-rep-1-credit-astredhor-1536x1152.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2024\u002F08\u002Fverveine-fin-essai-rep-1-credit-astredhor-1240x930.jpg.webp","\u002Factualites\u002Fthrips-cycle-biologique-et-ennemis-naturels","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002Fgie-fpso-2013.-gerbera-degats-thrips-150x150.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002Fgie-fpso-2013.-gerbera-degats-thrips-300x225.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002Fgie-fpso-2013.-gerbera-degats-thrips-768x576.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002Fgie-fpso-2013.-gerbera-degats-thrips-1024x768.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002Fgie-fpso-2013.-gerbera-degats-thrips-1536x1152.jpg.webp","\u002Factualites\u002F10-projets-de-recherche-astredhor-en-2025","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2024\u002F12\u002Fvue-du-haut-med-pf-150x150.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2024\u002F12\u002Fvue-du-haut-med-pf-300x208.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2024\u002F12\u002Fvue-du-haut-med-pf-768x532.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2024\u002F12\u002Fvue-du-haut-med-pf-1024x709.jpg.webp","\u002Factualites\u002Fmethodes-alternatives-de-protection-des-plantes-en-horticulture-et-paysage","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002F20200413_190424-150x150.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002F20200413_190424-300x169.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002F20200413_190424-768x432.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002F20200413_190424-1024x576.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002F20200413_190424-1536x864.jpg.webp","Depuis le début d’année 2026, deux projets majeurs au profit de la filière horticole ont débuté sous financement du Plan d’action stratégique pour l’anticipation du potentiel retrait européen des substances actives et le développement de techniques alternatives pour la protection des cultures, le Plan PARSADA du ministère de l’Agriculture. ","2026-05-29 15:42:42","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F05\u002Fessai-paillage-150x150.jpg","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F05\u002Fessai-paillage-224x300.jpg","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F05\u002Fessai-paillage-768x1028.jpg","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F05\u002Fessai-paillage-765x1024.jpg","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F05\u002Fessai-paillage-1148x1536.jpg","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F05\u002Fessai-paillage-695x930.jpg.webp","Nouvelle campagne sociale soutenue par VALHOR en 2026","\u003Cp\u003EAvec « Un petit pot pour l’homme, un grand pas pour le végétal », l’opération joue les codes des réseaux sociaux pour faire émerger un réflexe simple : entrer en magasin pour s’offrir, offrir ou adopter du végétal.\u003C\u002Fp\u003E\n\u003Cp\u003EUn astronaute de retour sur Terre, une plante à la main, et une série de scènes inattendues dans l’espace public : cette campagne a été pensée pour surprendre, faire parler et donner envie de végétal. Son ambition est claire : créer un mouvement sur les réseaux sociaux, toucher largement les consommateurs et transformer cette curiosité en visites en magasin. Plus les contenus seront vus, relayés et commentés, plus ils contribueront à remettre le végétal dans le quotidien… et dans le parcours d’achat.\u003C\u002Fp\u003E\n\u003Cp style=\"text-align: center;\"\u003E\u003Ca class=\"custom-btn b-green-700\" href=\"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F05\u002Fkit-de-comunication-vegetal-vital.pdf\" target=\"_blank\" rel=\"noopener\" data-background-color=\"green-700\"\u003EAccéder au kit de communication\u003C\u002Fa\u003E\u003C\u002Fp\u003E\n","\u003Ch2\u003EUne campagne sociale pensée pour faire parler… puis faire venir\u003C\u002Fh2\u003E\n\u003Cp\u003EDéployée pendant quatre semaines sur Instagram et TikTok via le compte \u003Cstrong\u003E@vegetal_vital\u003C\u002Fstrong\u003E, cette campagne repose sur un principe simple : capter l’attention avec un univers décalé, encourager le partage et amplifier la visibilité du végétal auprès du grand public. Cette logique de viralité répond à un objectif concret bien identifié dans les stratégies de communication retail : nourrir l’envie en ligne pour générer du trafic en point de vente. Quand un contenu circule, il renforce la mémorisation, crée de la conversation et augmente les occasions de passage en magasin.\u003C\u002Fp\u003E\n\u003Cp\u003ECe sont\u003Cstrong\u003E 8 vidéos\u003C\u002Fstrong\u003E qui seront déployées avec  :\u003C\u002Fp\u003E\n\u003Cul style=\"list-style-type: circle;\"\u003E\n\u003Cli\u003E\u003Cstrong\u003E6 caméras cachées \u003C\u002Fstrong\u003Emettant en scène notre astronaute distribuant des plantes en pots et des fleurs aux passants. L’objectif : susciter de la curiosité et le partage de ces vidéos sur les réseaux avec une seule question en tête « Qui est cet astronaute distributeur de pots de fleurs ? »\u003C\u002Fli\u003E\n\u003Cli\u003E\u003Cstrong\u003E1 vidéo\u003C\u002Fstrong\u003E en partenariat avec \u003Cstrong\u003E@femi_the_scorpion\u003C\u002Fstrong\u003E, alias le transporteur de bonheur, l’influenceur aux 600 000 followers.\u003C\u002Fli\u003E\n\u003Cli\u003E\u003Cstrong\u003EEt une dernière vidéo, révélant enfin qui est cet astronaute et sa mission.\u003C\u002Fstrong\u003E Ce film entièrement réalisé avec l’IA, met en scène une capsule spatiale qui atterrit en ville. L’émulation se crée autour de cette capsule dont sort notre astronaute. Sa première préoccupation ? Filer en magasin, acheter un pot de fleurs, rentrer chez lui et retrouver son cocon verdoyant.\u003C\u002Fli\u003E\n\u003C\u002Ful\u003E\n\u003Cp\u003EÀ travers cette prise de parole, l’astronaute devient le révélateur d’un besoin simple et universel : le végétal manque lorsqu’il disparaît du quotidien. En jouant sur la surprise, l’émotion légère et l’identification, la campagne cherche moins à expliquer qu’à déclencher un réflexe : regarder, partager, puis avoir envie d’entrer en magasin.\u003C\u002Fp\u003E\n","\u003Ch2\u003EUn relais essentiel pour amplifier l’impact de l’opération\u003C\u002Fh2\u003E\n\u003Cp\u003EPortée par les Fédérations des Jardineries Animaleries de France, des Artisans Fleuristes et des grossistes en fleurs coupées et plantes en pots, avec le soutien de VALHOR, cette campagne a vocation à vivre bien au-delà du compte \u003Cstrong\u003E@vegetal_vital.\u003C\u002Fstrong\u003E Son efficacité dépend aussi de sa reprise par les professionnels du végétal, au plus près des consommateurs.\u003C\u002Fp\u003E\n\u003Cp\u003E\u003Cstrong\u003EPlus les vidéos circuleront, plus elles installeront le végétal dans l’esprit des consommateurs et favoriseront les passages en magasin. Le relais des commerçants est donc un levier direct de visibilité, de désirabilité et, à terme, de trafic. \u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\n\u003Cp\u003E&nbsp;\u003C\u002Fp\u003E\n","visuel article astronaute","visuel-article-astronaute.jpg",133931,"\u002Factualites\u002Fnouvelle-campagne-sociale-soutenue-par-valhor-2026\u002Fvisuel-article-astronaute\u002F","visuel-article-astronaute","2026-05-29 09:40:37","2026-05-29 12:38:52","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F05\u002Fvisuel-article-astronaute-150x150.jpg","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F05\u002Fvisuel-article-astronaute-300x154.jpg",154,"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F05\u002Fvisuel-article-astronaute-768x395.jpg.webp",395,"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F05\u002Fvisuel-article-astronaute-1024x527.jpg.webp",527,"\u003Ch3\u003EPour relayer l&rsquo;opération\u003C\u002Fh3\u003E\n\u003Cp\u003ESuivez le compte @vegetal_vital sur Instagram et TikTok, puis partagez les vidéos auprès de vos communautés pour amplifier leur portée.\u003Cbr \u002F\u003E\nPubliez également ces contenus sur vos propres réseaux, en les adaptant si besoin et en mentionnant le compte @vegetal_vital pour renforcer la dynamique collective.\u003Cbr \u002F\u003E\n\u003Ca href=\"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F05\u002Fkit-de-comunication-vegetal-vital.pdf\" target=\"_blank\" rel=\"noopener\"\u003EUn kit de communication\u003C\u002Fa\u003E est mis à votre disposition pour faciliter la reprise de l’opération : liens vers les vidéos, éléments à télécharger et textes prêts à l’emploi ou personnalisables. De quoi relayer rapidement la campagne et contribuer à son amplification.\u003C\u002Fp\u003E\n","ConnexContent",8493,"campagne-de-communication-le-vegetal-cest-la-vie","edition-de-la-semaine-des-fleurs-pour-les-abeilles-sfa","Les Fédérations des Jardineries Animaleries de France, des Artisans Fleuristes et des grossistes en fleurs coupées et plantes en pots, avec le soutien de VALHOR, lancent une campagne de communication conçue pour attirer l’attention, susciter le partage et remettre le végétal au cœur des envies du quotidien. Avec « Un petit pot pour l’homme, un grand pas pour le végétal », l’opération joue les codes des réseaux sociaux pour faire émerger un réflexe simple : entrer en magasin pour s’offrir, offrir ou adopter du végétal. ","2026-05-29 15:08:54","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F05\u002Fvisuel-article-astronaute-4-150x150.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F05\u002Fvisuel-article-astronaute-4-300x147.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F05\u002Fvisuel-article-astronaute-4-768x376.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F05\u002Fvisuel-article-astronaute-4-1024x501.jpg.webp","Concours régionaux de reconnaissance des végétaux : résultats du CNRV","\u003Cp\u003ECrédit photo : Alexandre Bourgois\u003C\u002Fp\u003E\n\u003Cp\u003E\u003Cstrong\u003EVéritable tremplin pour les futurs professionnels vers des métiers du végétal porteurs de sens et d’avenir, le Concours National de Reconnaissance des Végétaux permet aux apprenants et futurs professionnels d’enrichir leurs connaissances et de souligner leur engagement. \u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\n\u003Cp\u003EC’est une expérience unique qui demande un travail assidu mais passionnant. Être capable d’identifier les végétaux, connaître leurs spécificités et leurs exigences pédo-climatiques est une vraie valeur ajoutée dans leur parcours d’apprentissage qui permet de \u003Cstrong\u003Ese démarquer auprès des recruteur\u003C\u002Fstrong\u003Es. Ce concours met également en lumière la qualité des formations de l’enseignement agricole conduisant vers les métiers de l’horticulture, du commerce et du paysage, ce qui représente \u003Cstrong\u003Eplus de 13 000 apprenants chaque année\u003C\u002Fstrong\u003E.\u003C\u002Fp\u003E\n\u003Cp\u003ECette année n’est pas une année de finale, les épreuves régionales ne sont pas qualificatives, rendez-vous au printemps 2027 pour les qualifications !\u003C\u002Fp\u003E\n\u003Cp\u003EDécouvrez ci-dessous les résultats par région :\u003C\u002Fp\u003E\n\u003Cul\u003E\n\u003Cli style=\"list-style-type: none;\"\u003E\n\u003Cul\u003E\n\u003Cli\u003E\u003Ca href=\"https:\u002F\u002Fwww.valhor.fr\u002Factualites\u002Fconcours-regionaux-de-reconnaissance-des-vegetaux#CNRVIDF\"\u003EIle-de-France\u003C\u002Fa\u003E\u003C\u002Fli\u003E\n\u003Cli\u003E\u003Ca href=\"https:\u002F\u002Fwww.valhor.fr\u002Factualites\u002Fconcours-regionaux-de-reconnaissance-des-vegetaux#CNRVAURA\"\u003EAuvergne-Rhône-Alpes\u003C\u002Fa\u003E\u003C\u002Fli\u003E\n\u003Cli\u003E\u003Ca href=\"https:\u002F\u002Fwww.valhor.fr\u002Factualites\u002Fconcours-regionaux-de-reconnaissance-des-vegetaux#CNRVGE\"\u003EGrand Est\u003C\u002Fa\u003E\u003C\u002Fli\u003E\n\u003Cli\u003E\u003Ca href=\"https:\u002F\u002Fwww.valhor.fr\u002Factualites\u002Fconcours-regionaux-de-reconnaissance-des-vegetaux#CNRVSudPACA\"\u003ESud PACA\u003C\u002Fa\u003E\u003C\u002Fli\u003E\n\u003Cli\u003E\u003Ca href=\"https:\u002F\u002Fwww.valhor.fr\u002Factualites\u002Fconcours-regionaux-de-reconnaissance-des-vegetaux#CNRVBFC\"\u003EBourgogne Franche-Comté\u003C\u002Fa\u003E\u003C\u002Fli\u003E\n\u003Cli\u003E\u003Ca href=\"https:\u002F\u002Fwww.valhor.fr\u002Factualites\u002Fconcours-regionaux-de-reconnaissance-des-vegetaux#CNRVOCC\"\u003EOccitanie\u003C\u002Fa\u003E\u003C\u002Fli\u003E\n\u003Cli\u003E\u003Ca href=\"https:\u002F\u002Fwww.valhor.fr\u002Factualites\u002Fconcours-regionaux-de-reconnaissance-des-vegetaux#CNRVCVL\"\u003ECentre Val de Loire\u003C\u002Fa\u003E\u003C\u002Fli\u003E\n\u003Cli\u003E\u003Ca href=\"https:\u002F\u002Fwww.valhor.fr\u002Factualites\u002Fconcours-regionaux-de-reconnaissance-des-vegetaux#CNRVBRE\"\u003EBretagne\u003C\u002Fa\u003E\u003C\u002Fli\u003E\n\u003C\u002Ful\u003E\n\u003C\u002Fli\u003E\n\u003C\u002Ful\u003E\n","\u003Cp\u003E&nbsp;\u003C\u002Fp\u003E\n\u003Ch2\u003E\u003Cspan id=\"CNRVAURA\"\u003EEn Auvergne-Rhône-Alpes\u003C\u002Fspan\u003E\u003C\u002Fh2\u003E\n\u003Cp\u003ELe mardi 3 février 2026, ce sont 83 candidats qui ont été accueillis à l’EPLEFPA de Marmilhat, situé à Lempdes (Puy-de-Dôme), pour l’épreuve régionale du concours. La journée a débuté dès 8 heures par l’accueil des candidats, avant le lancement des épreuves à 9 h 15. À l’issue du concours, les élèves des classes de bac professionnel horticulture &#8211; conseil vente ont assuré la mise en place et l’animation de différents ateliers.\u003Cbr \u002F\u003E\nLes participants ont également pu bénéficier en début d’après-midi d’une visite complète de l’exploitation horticole.\u003C\u002Fp\u003E\n\u003Cp\u003EÀ 15 heures, après une attente intense, les résultats du concours ont enfin été annoncés. Les lauréats ont été récompensés dans les différentes catégories, saluant le travail, la rigueur et les connaissances botaniques des candidats.\u003C\u002Fp\u003E\n\u003Cp\u003E&nbsp;\u003C\u002Fp\u003E\n\u003Cp style=\"text-align: center;\"\u003E\u003Ca class=\"custom-btn b-green-700\" href=\"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F05\u002Fresultats-auvergne.pdf\" data-background-color=\"green-700\"\u003ERetrouvez les lauréats de la région ici\u003C\u002Fa\u003E\u003C\u002Fp\u003E\n","cnrv-auvergne-2026-3.jpg",662992,"\u002Factualites\u002Fconcours-regionaux-de-reconnaissance-des-vegetaux\u002Fcnrv-auvergne-2026-3\u002F","cnrv-auvergne-2026-3","2026-05-29 07:04:53","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F05\u002Fcnrv-auvergne-2026-3-150x150.jpg","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F05\u002Fcnrv-auvergne-2026-3-300x300.jpg","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F05\u002Fcnrv-auvergne-2026-3-768x768.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F05\u002Fcnrv-auvergne-2026-3-1024x1024.jpg.webp","\u003Cp\u003E&nbsp;\u003C\u002Fp\u003E\n\u003Ch2\u003E\u003Cspan id=\"CNRVIDF\"\u003EEn Ile-de-France\u003C\u002Fspan\u003E\u003C\u002Fh2\u003E\n\u003Cp\u003EEn 2026, et pour la première fois depuis l’organisation du concours dans la région, les épreuves de la région Île-de-France ont été portées par un établissement de l’enseignement supérieur : \u003Ca href=\"https:\u002F\u002Fwww.ecole-paysage.fr\u002Ffr\" target=\"_blank\" rel=\"noopener\"\u003El’École Nationale Supérieure de Paysage\u003C\u002Fa\u003E. C’est ainsi que le concours a eu lieu au sein d’un cadre unique et exceptionnel, au Potager du Roi à Versailles (78), le 13 mai dernier.\u003C\u002Fp\u003E\n\u003Cp\u003EDans la matinée, des animations étaient proposées aux candidats en parallèle des épreuves, avant une visite commentée du Potager dans l’après-midi.\u003C\u002Fp\u003E\n\u003Cp\u003Eils étaient 97 de la Région Île de France à participer au Concours Régional de Reconnaissance des Végétaux organisé par le Potager du Roi à Versailles\u003C\u002Fp\u003E\n\u003Cp\u003EAu terme de la journée, 18 participants se sont démarqués !\u003C\u002Fp\u003E\n\u003Cp style=\"text-align: center;\"\u003E\u003Ca class=\"custom-btn b-green-700\" href=\"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F05\u002Fresultats-region-idf.pdf\" data-background-color=\"green-700\"\u003Eretrouvez les lauréats de la région ici\u003C\u002Fa\u003E\u003C\u002Fp\u003E\n","cnrv-idf-2026.jpg",403858,"\u002Factualites\u002Fconcours-regionaux-de-reconnaissance-des-vegetaux\u002Fcnrv-idf-2026\u002F","cnrv-idf-2026","2026-05-29 07:05:05","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F05\u002Fcnrv-idf-2026-150x150.jpg","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F05\u002Fcnrv-idf-2026-225x300.jpg","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F05\u002Fcnrv-idf-2026-1152x1536.jpg","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F05\u002Fcnrv-idf-2026.jpg.webp","\u003Cp\u003E&nbsp;\u003C\u002Fp\u003E\n\u003Ch2\u003E\u003Cspan id=\"CNRVSudPACA\"\u003ESud-PACA\u003C\u002Fspan\u003E\u003C\u002Fh2\u003E\n\u003Cp\u003ELe mardi 28 avril dernier l’Agricampus Var organisait au Parc Olbius Riquier à Hyères les épreuves régionales du concours de reconnaissance. Ils étaient 47 candidats à s’affronter sous un soleil radieux, lors d’un parcours guidé dans le parc.\u003Cbr \u002F\u003E\nAprès un déjeuner, les candidats ont pu bénéficier d’une visite du parc de 7 ha, classé jardin remarquable, et possédant une diversité botanique exceptionnelle.\u003Cbr \u002F\u003E\nLes résultats ont ensuite été annoncés en milieu d’après-midi et 8 candidats ont été récompensés.\u003C\u002Fp\u003E\n\u003Cp\u003E&nbsp;\u003C\u002Fp\u003E\n\u003Cp style=\"text-align: center;\"\u003E\u003Ca class=\"custom-btn b-green-700\" href=\"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F05\u002Fresultats-region-paca.pdf\" target=\"_blank\" rel=\"noopener\" data-background-color=\"green-700\"\u003ERETROUVEZ LES LAURÉATS DE LA RÉGION ICI\u003C\u002Fa\u003E\u003C\u002Fp\u003E\n","cnrv-sud-paca.jpg",649884,"\u002Factualites\u002Fconcours-regionaux-de-reconnaissance-des-vegetaux\u002Fcnrv-sud-paca\u002F","cnrv-sud-paca","2026-05-29 07:04:14","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F05\u002Fcnrv-sud-paca-150x150.jpg","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F05\u002Fcnrv-sud-paca-300x225.jpg","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F05\u002Fcnrv-sud-paca-768x576.jpg","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F05\u002Fcnrv-sud-paca-1024x768.jpg","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F05\u002Fcnrv-sud-paca-1536x1152.jpg","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F05\u002Fcnrv-sud-paca.jpg.webp","\u003Ch2\u003E\u003Cspan id=\"CNRVOCC\"\u003EEn Occitanie\u003C\u002Fspan\u003E\u003C\u002Fh2\u003E\n\u003Cp\u003ELe mardi 5 mai 2026, le LEGTA d’Ondes – Innovapôle a accueilli la 16ᵉ édition du Concours régional de reconnaissance des végétaux en Occitanie. Un rendez-vous incontournable pour les passionnés et professionnels du végétal de la région !\u003C\u002Fp\u003E\n\u003Cp\u003ECette année, le concours a rassemblé 72 participants, apprenants professionnels du secteur, avec la présence de 17 établissements.\u003C\u002Fp\u003E\n\u003Cp\u003ELes candidats ont été évalués sur leur capacité à reconnaître et identifier une grande diversité de végétaux, une compétence technique clé pour ces métiers, durant les épreuves.\u003C\u002Fp\u003E\n\u003Cp\u003EAu-delà de la compétition, cette journée a également été rythmée par plusieurs animations et temps d’échanges :\u003C\u002Fp\u003E\n\u003Cul\u003E\n\u003Cli\u003EDémonstrations de robots de tonte, mettant en avant les innovations technologiques au service de l’entretien des espaces verts\u003C\u002Fli\u003E\n\u003Cli\u003ESensibilisation à la lutte contre le frelon asiatique, un enjeu majeur pour la biodiversité et la préservation des écosystèmes\u003C\u002Fli\u003E\n\u003C\u002Ful\u003E\n\u003Cp\u003ECes animations ont permis aux participants et visiteurs de mieux appréhender les évolutions du secteur et les défis environnementaux actuels.\u003C\u002Fp\u003E\n\u003Cp\u003EÀ l’issue de la journée, ce sont 20 candidats qui ont été récompensés.\u003C\u002Fp\u003E\n\u003Cp style=\"text-align: center;\"\u003E\u003Ca class=\"custom-btn b-green-700\" href=\"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F05\u002Fresultats-region-occitanie.pdf\" target=\"_blank\" rel=\"noopener\" data-background-color=\"green-700\"\u003EDÉCOUVREZ LES LAURÉATS EN OCCITANIE\u003C\u002Fa\u003E\u003C\u002Fp\u003E\n\u003Cp\u003ECrédit photo : Organisateur CNRV Occitanie\u003C\u002Fp\u003E\n","cnrv-occitanie-2026.jpg",324562,"\u002Factualites\u002Fconcours-regionaux-de-reconnaissance-des-vegetaux\u002Fcnrv-occitanie-2026\u002F","cnrv-occitanie-2026","2026-05-29 07:04:11","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F05\u002Fcnrv-occitanie-2026-150x150.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F05\u002Fcnrv-occitanie-2026-300x200.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F05\u002Fcnrv-occitanie-2026-768x511.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F05\u002Fcnrv-occitanie-2026-1024x681.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F05\u002Fcnrv-occitanie-2026-1536x1022.jpg.webp",1022,"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F05\u002Fcnrv-occitanie-2026.jpg.webp",1277,"\u003Cp\u003E&nbsp;\u003C\u002Fp\u003E\n\u003Ch2\u003E\u003Cspan id=\"CNRVGE\"\u003EEn Grand Est\u003C\u002Fspan\u003E\u003C\u002Fh2\u003E\n\u003Cp\u003ELe 12 mai 2026, le lycée du Pflixbourg a accueilli 52 candidats issus de 7 établissements d&rsquo;enseignement agricole de la région Grand Est pour \u003Ca href=\"https:\u002F\u002Fwww.facebook.com\u002FConcoursNationalReconnaissanceVegetaux\" target=\"_blank\" rel=\"noopener\"\u003Ele Concours National de Reconnaissance des Végétaux\u003C\u002Fa\u003E.\u003Cbr \u002F\u003E\nIl y avait beaucoup d&rsquo;enthousiasme dans l&rsquo;air durant la journée, et le plaisir d’être réunis autour de métiers qui ont du sens !\u003Cbr \u002F\u003E\nÀ l’issue de la journée, ce sont 12 candidats qui ont été récompensés.\u003C\u002Fp\u003E\n\u003Cp\u003E&nbsp;\u003C\u002Fp\u003E\n\u003Cp style=\"text-align: center;\"\u003E\u003Ca class=\"custom-btn b-green-700\" href=\"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F05\u002Fresultats-region-ge.pdf\" target=\"_blank\" rel=\"noopener\" data-background-color=\"green-700\"\u003ERETROUVEZ LES LAURÉATS DE LA RÉGION ICI\u003C\u002Fa\u003E\u003C\u002Fp\u003E\n","CNRV Grand Est 2026","cnrv-grand-est-2026.jpg",330848,"\u002Factualites\u002Fconcours-regionaux-de-reconnaissance-des-vegetaux\u002Fcnrv-grand-est-2026\u002F","cnrv-grand-est-2026","2026-05-29 07:05:02","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F05\u002Fcnrv-grand-est-2026-150x150.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F05\u002Fcnrv-grand-est-2026-300x168.jpg",168,"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F05\u002Fcnrv-grand-est-2026-768x431.jpg.webp",431,"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F05\u002Fcnrv-grand-est-2026-1024x575.jpg.webp",575,"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F05\u002Fcnrv-grand-est-2026-1536x862.jpg.webp",862,"\u003Cp\u003E&nbsp;\u003C\u002Fp\u003E\n\u003Ch2\u003E\u003Cspan id=\"CNRVBFC\"\u003EEn Bourgogne-Franche-Comté\u003C\u002Fspan\u003E\u003C\u002Fh2\u003E\n\u003Cp\u003EC’est le jeudi 7 mai 2026, que l’Agro Campus Dijon a accueilli le Concours régional de reconnaissance des végétaux en Bourgogne-Franche-Comté. Un rendez-vous incontournable qui a réuni de nombreux passionnés et professionnels du végétal.\u003Cbr \u002F\u003E\nCe sont 142 participants, apprenants et professionnels, mais aussi particuliers passionnés par les plantes et le jardin.\u003Cbr \u002F\u003E\nLes épreuves ont été suivies d’une visite du parc de l’établissement d’accueil du concours.\u003C\u002Fp\u003E\n\u003Cp\u003ELa cérémonie de remise des prix a récompensé 27 candidats pour leur résultat.\u003C\u002Fp\u003E\n\u003Cp\u003E&nbsp;\u003C\u002Fp\u003E\n\u003Cp style=\"text-align: center;\"\u003E\u003Ca class=\"custom-btn b-green-700\" href=\"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F05\u002Fresultats-region-bfc.pdf\" data-background-color=\"green-700\"\u003Edécouvrez les lauréats de bourgogne franche comté\u003C\u002Fa\u003E\u003C\u002Fp\u003E\n\u003Cp\u003ECrédit photo : Organisateur CNRV Bourgogne Franche Comté\u003C\u002Fp\u003E\n","CNRV BFC 2026","cnrv-bfc-2026.jpg",346587,"\u002Factualites\u002Fconcours-regionaux-de-reconnaissance-des-vegetaux\u002Fcnrv-bfc-2026\u002F","CNRV BFC 2026 Bourgogne Franche Comté","cnrv-bfc-2026","2026-05-29 07:04:56","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F05\u002Fcnrv-bfc-2026-150x150.jpg","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F05\u002Fcnrv-bfc-2026-300x200.jpg","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F05\u002Fcnrv-bfc-2026-768x512.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F05\u002Fcnrv-bfc-2026-1024x683.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F05\u002Fcnrv-bfc-2026-1536x1024.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F05\u002Fcnrv-bfc-2026.jpg.webp",1067,"\u003Cp\u003E&nbsp;\u003C\u002Fp\u003E\n\u003Ch2\u003E\u003Cspan id=\"&quot;CNRVBRE\"\u003EEn Bretagne\u003C\u002Fspan\u003E\u003C\u002Fh2\u003E\n\u003Cp\u003EMardi 19 mai 2026, le lycée de Kerbernez, situé à Plomelin (Finistère), près de Quimper, accueillait le concours régional de reconnaissance des végétaux. Une centaine de jeunes issus de 20 centres de formation bretons y participaient.\u003C\u002Fp\u003E\n\u003Cp\u003ELes épreuves ont eu lieu sur table pendant la matinée et en parallèle du concours et en attendant les corrections, les candidats ont pu bénéficier des différentes animations proposées : VTT, initiation au golf, visite des stands des partenaires, visite du domaine.\u003C\u002Fp\u003E\n\u003Cp\u003EAu terme de la journée ce sont 15 participants qui se sont démarqués.\u003C\u002Fp\u003E\n\u003Cp style=\"text-align: center;\"\u003E\u003Ca class=\"custom-btn b-green-700\" href=\"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F05\u002Fresultats-region-bre.pdf\" target=\"_blank\" rel=\"noopener\" data-background-color=\"green-700\"\u003EDÉCOUVREZ ICI LES LAURÉATS EN BRETAGNE\u003C\u002Fa\u003E\u003C\u002Fp\u003E\n\u003Cp\u003ECrédit photo : Organisateur CNRV Bretagne\u003C\u002Fp\u003E\n","cnrv-bre-2026.jpg",200435,"\u002Factualites\u002Fconcours-regionaux-de-reconnaissance-des-vegetaux\u002Fcnrv-bre-2026\u002F","cnrv-bre-2026","2026-05-29 07:04:59","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F05\u002Fcnrv-bre-2026-150x150.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F05\u002Fcnrv-bre-2026-169x300.jpg.webp",169,"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F05\u002Fcnrv-bre-2026-768x1365.jpg.webp",1365,"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F05\u002Fcnrv-bre-2026-576x1024.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F05\u002Fcnrv-bre-2026-864x1536.jpg.webp",864,"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F05\u002Fcnrv-bre-2026.jpg.webp",900,"\u003Cp\u003E&nbsp;\u003C\u002Fp\u003E\n\u003Ch2\u003E\u003Cspan id=\"CNRVCVL\"\u003EEn Centre Val de Loire\u003C\u002Fspan\u003E\u003C\u002Fh2\u003E\n\u003Cp\u003EEt pour clôturer cette année de concours, le 21 mai 2026, le CFA de Bellegarde a ouvert ses portes à 41 candidats pour les épreuves de la région Centre-Val de Loire.\u003Cbr \u002F\u003E\nLes candidats ont passé les épreuves au CFA et ont également pu bénéficier, durant la journée, de la visite des pépinières André Eve à Chilleurs-aux-Bois. Cette entreprise historique de la région est spécialisée dans la production de roses anciennes et de roses modernes, et possède également un jardin de roses de plus de 600 variétés, parmi lesquelles de nombreuses obtentions André Eve.\u003Cbr \u002F\u003E\nLes résultats ont ensuite été annoncés en milieu d’après-midi et 9candidats ont été récompensés.\u003C\u002Fp\u003E\n\u003Cp\u003E&nbsp;\u003C\u002Fp\u003E\n\u003Cp style=\"text-align: center;\"\u003E\u003Ca class=\"custom-btn b-green-700\" href=\"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F05\u002Fresultats-region-cvl.pdf\" target=\"_blank\" rel=\"noopener\" data-background-color=\"green-700\"\u003ELES LAURÉATS 2025 EN CENTRE VAL DE LOIRE\u003C\u002Fa\u003E\u003C\u002Fp\u003E\n\u003Cp\u003ECrédit photo : Organisateur CNRV Centre Val de Loire\u003C\u002Fp\u003E\n","CNRV CVL, crédit photo Organisateur CNRV Centre Val de Loire (1)","cnrv-cvl-credit-photo-organisateur-cnrv-centre-val-de-loire-1.jpg",208004,"\u002Factualites\u002Fconcours-regionaux-de-reconnaissance-des-vegetaux\u002Fcnrv-cvl-credit-photo-organisateur-cnrv-centre-val-de-loire-1\u002F","cnrv-cvl-credit-photo-organisateur-cnrv-centre-val-de-loire-1","2025-05-05 07:57:31","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2025\u002F05\u002Fcnrv-cvl-credit-photo-organisateur-cnrv-centre-val-de-loire-1-150x150.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2025\u002F05\u002Fcnrv-cvl-credit-photo-organisateur-cnrv-centre-val-de-loire-1-225x300.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2025\u002F05\u002Fcnrv-cvl-credit-photo-organisateur-cnrv-centre-val-de-loire-1-1152x1536.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2025\u002F05\u002Fcnrv-cvl-credit-photo-organisateur-cnrv-centre-val-de-loire-1.jpg.webp","Video","\u003Ch2\u003ELe concours en vidéo en Nouvelle-Aquitaine\u003C\u002Fh2\u003E\n\u003Cp\u003E&nbsp;\u003C\u002Fp\u003E\n","https:\u002F\u002Fwww.youtube.com\u002Fwatch?v=5iXs_HCgsYU","Retour sur le concours régional de reconnaissance des végétaux 2025 en Nouvelle Aquitaine","\u003Cp\u003EVALHOR félicite l’ensemble des lauréats, mais également l’ensemble des participants apprenants et professionnels ! VALHOR remercie également l’ensemble des établissements organisateurs, fédérations et partenaires en région, pour la belle mise en œuvre de ces concours et leur investissement.\u003C\u002Fp\u003E\n","\u002Factualites\u002Ffinale-du-concours-national-de-reconnaissance-des-vegetaux","Finale du concours national de reconnaissance des végétaux – CNRV","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2025\u002F10\u002Fvalhor_96ppp_web-00374-150x150.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2025\u002F10\u002Fvalhor_96ppp_web-00374-200x300.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2025\u002F10\u002Fvalhor_96ppp_web-00374-768x1151.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2025\u002F10\u002Fvalhor_96ppp_web-00374-683x1024.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2025\u002F10\u002Fvalhor_96ppp_web-00374-1025x1536.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2025\u002F10\u002Fvalhor_96ppp_web-00374-620x930.jpg.webp","Retours sur les concours régionaux de ce printemps 2026 : venez découvrir les résultats par région. Félicitations à tous les participants, apprenants et professionnels, ainsi qu’aux organisateurs ! ","2026-05-26 16:08:59","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2025\u002F05\u002Fcnrv-na-credit-photo-alexandre-bourgois-4-150x150.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2025\u002F05\u002Fcnrv-na-credit-photo-alexandre-bourgois-4-300x197.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2025\u002F05\u002Fcnrv-na-credit-photo-alexandre-bourgois-4-768x504.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2025\u002F05\u002Fcnrv-na-credit-photo-alexandre-bourgois-4-1024x673.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2025\u002F05\u002Fcnrv-na-credit-photo-alexandre-bourgois-4-1536x1009.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2025\u002F05\u002Fcnrv-na-credit-photo-alexandre-bourgois-4-1416x930.jpg.webp",8138,"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F09\u002Fimg_0136-768x1024.jpg.webp",22279,"pexels-lidia-volovaci-336303382-13961752",11089,"2023-07-13 11:59:40","2023-07-13 09:59:40","logistique-mise-a-jour-des-informations-sur-codeonline-gln","2025-03-10 12:42:08","2025-03-10 11:42:08","https:\u002F\u002Fvalhor.fr\u002F?post_type=news&#038;p=11089",10588,"2023-06-05 15:06:42","2023-06-05 13:06:42","valhor-gs1-france-partenariat-inedit-pour-identifier-les-lieux-logistiques-de-ses-ressortissants","2025-03-10 12:41:13","2025-03-10 11:41:13","https:\u002F\u002Fvalhor.fr\u002F?post_type=news&#038;p=10588","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2023\u002F06\u002Fimg_5036.jpg.webp",2025,"2022-02-11 17:01:47","2022-02-11 16:01:47","standardisation-des-12-motifs-de-non-conformite-a-reception-dune-commande-de-vegetaux","2025-04-14 17:40:33","2025-04-14 15:40:33","https:\u002F\u002Fbo.valhor.fr\u002F?post_type=news&#038;p=2025","IPM Essen : nouvelle édition",18083,"IPM 2025 Pavillon France Hall 2-2 @Klaus_Schlitzer","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2025\u002F02\u002Fipm-2025-pavillon-france-hall-2-2-@klaus_schlitzer-150x150.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2025\u002F02\u002Fipm-2025-pavillon-france-hall-2-2-@klaus_schlitzer-300x200.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2025\u002F02\u002Fipm-2025-pavillon-france-hall-2-2-@klaus_schlitzer-768x511.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2025\u002F02\u002Fipm-2025-pavillon-france-hall-2-2-@klaus_schlitzer-1024x681.jpg.webp",1503,18085,"IPM 2025 PITCH PRESSE","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2025\u002F02\u002Fipm-2025-pitch-presse-1240x930.jpg.webp","2025-02-10 11:32:24",18079,"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2025\u002F02\u002Fgreen-cities-award-ok-hd-1240x930.jpg.webp",13612,"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2024\u002F02\u002F24ipm991ex_1706186959-1395x930.jpg.webp",18006,102,21989,"2026-02-13 15:23:07","2026-02-13 14:23:07","ipm-essen-2026-etat-des-lieux-et-perspectives","2026-02-13 15:47:05","2026-02-13 14:47:05","https:\u002F\u002Fbo.valhor.fr\u002F?post_type=news&#038;p=21989","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F02\u002F26ipm489ex_1769612576-armin-huber.jpg.webp",19218,"2025-04-30 17:42:27","2025-04-30 15:42:27","Appel d'offres pour le Pavillon France à IPM Essen 2026","appel-doffres-pour-le-pavillon-france-a-ipm-essen-2026","2025-04-30 17:42:45","2025-04-30 15:42:45","https:\u002F\u002Fbo.valhor.fr\u002F?post_type=news&#038;p=19218",18119,"2025-02-13 10:07:32","2025-02-13 09:07:32","ipm-essen-2025-enjeux-et-tendances","2025-02-17 10:05:44","2025-02-17 09:05:44","https:\u002F\u002Fbo.valhor.fr\u002F?post_type=news&#038;p=18119","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2025\u002F02\u002F25ipm867ex_1738226819-1.jpg.webp",13616,"2024-02-12 11:09:59","2024-02-12 10:09:59","ipm-essen-2024-les-dynamiques-de-pays-et-tendances","2025-02-07 09:10:21","2025-02-07 08:10:21","https:\u002F\u002Fvalhor.fr\u002F?post_type=news&#038;p=13616","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2024\u002F02\u002F24ipm157ex_1706017926-e1707731442903.jpg.webp","IPM Essen, le salon international dédié à l’horticulture, a lieu du 26 au 29 janvier 2027 en Allemagne : présentation, bilan, focus sur le pavillon Choose France. ","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2025\u002F02\u002F25ipm867ex_1738226819-150x150.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2025\u002F02\u002F25ipm867ex_1738226819-300x200.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2025\u002F02\u002F25ipm867ex_1738226819-768x512.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2025\u002F02\u002F25ipm867ex_1738226819-1024x683.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2025\u002F02\u002F25ipm867ex_1738226819-1536x1024.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2025\u002F02\u002F25ipm867ex_1738226819-1395x930.jpg.webp",22592,"\u002Factualites\u002F1er-mai-2026-ce-qui-change-pour-les-professionnels-du-vegetal","blue-300",22602,"33","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F04\u002Fmuguet-150x150.jpg","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F04\u002Fmuguet-200x300.jpg","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F04\u002Fmuguet-768x1152.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F04\u002Fmuguet-683x1024.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F04\u002Fmuguet-1024x1536.jpg.webp",22584,"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2025\u002F03\u002Fjj_visuel_retrouvez_nous_1080x1080_2026-930x930.jpg.webp","2026-04-16 10:24:31","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2025\u002F03\u002Fjj_visuel_retrouvez_nous_1080x1080_2026.jpg.webp",18681,"Jardins, jardin 2024, . Mercredi 29 mai. Parc de la Villa Windsor, Bois de Boulogne, Paris. © Laurent Guichardon.","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2025\u002F03\u002Fjj2024-petit-jardin-urbain-0548-1395x930.jpg.webp",18678,"Jardins, jardin 2024, dimanche 02 juin. Parc de la Villa Windsor, Bois de Boulogne, Paris. © Laurent Guichardon.","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2025\u002F03\u002Fjj2024-villa-windsor-1579-1395x930.jpg.webp",16378,"carre-des-jardiniers-2025-inscriptions-ouvertes","https:\u002F\u002Fwww.valhor.fr\u002F?post_type=news&#038;p=16378","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2024\u002F10\u002F06_paysalia-23_remise-des-prix.jpg.webp",14883,"2025-04-01 18:47:45","2025-04-01 16:47:45","rendez-vous-aux-jardins","2025-04-14 09:55:18","2025-04-14 07:55:18","https:\u002F\u002Fvalhor.fr\u002F?post_type=news&#038;p=14883","green-900","Défis et leviers pour le commerce spécialisé","\u003Cp\u003ECrédit photo : Pexels\u003C\u002Fp\u003E\n\u003Cp\u003E\u003Cspan style=\"font-size: 14pt;\"\u003ESur le marché français des végétaux, plus de 2\u002F3 des dépenses des particuliers sont effectués dans des circuits spécialisés : jardinerie, fleuriste, horticulteur, pépiniériste… \u003C\u002Fspan\u003E\u003C\u002Fp\u003E\n\u003Cp\u003E\u003Cspan style=\"font-size: 14pt;\"\u003ELes données du panel consommateurs Kantar pour FranceAgriMer et VALHOR montrent une tendance à la baisse des circuits spécialisés depuis la fin de la crise sanitaire, davantage en valeur qu’en volume. \u003C\u002Fspan\u003E\u003C\u002Fp\u003E\n\u003Cp style=\"text-align: center;\"\u003E\u003Ca class=\"custom-btn b-green-700\" href=\"https:\u002F\u002Fvalhor.fr\u002Factualites\u002Fcircuits-specialises-en-vegetaux-vs-non-specialises\u002F\" target=\"_blank\" rel=\"noopener\" data-background-color=\"green-700\"\u003EPoint sur les circuits spécialisés vs non spécialisés\u003C\u002Fa\u003E\u003C\u002Fp\u003E\n\u003Cp\u003E[Durée de lecture : 16 minutes]\u003C\u002Fp\u003E\n","\u003Ch2\u003EDes facteurs qui pèsent sur le commerce spécialisé\u003C\u002Fh2\u003E\n\u003Cp\u003ELe commerce spécialisé doit faire face à \u003Cstrong\u003Eune concurrence accrue\u003C\u002Fstrong\u003E des points de vente généralistes et des acteurs du e-commerce, qui se traduit par des pertes de part de marché et une baisse de la fréquentation des circuits spécialisés. Les fermetures et faillites progressent.\u003C\u002Fp\u003E\n\u003Cp\u003EPar ailleurs, les commerces spécialisés disposent parfois de \u003Cstrong\u003Egammes complexes\u003C\u002Fstrong\u003E, difficiles à gérer. Le trafic en points de vente et les économies d’échelle sont également plus faibles. Une situation qui affaiblit \u003Cstrong\u003Ela performance logistique \u003C\u002Fstrong\u003Een particulier en matière de livraison rapide par rapport au e-commerce.\u003C\u002Fp\u003E\n\u003Ch2\u003EDes opportunités à détecter à travers les changements de comportement de consommation\u003C\u002Fh2\u003E\n\u003Cp\u003ELe consommateur actuel est inondé de publicités et intègre ou prévoit d’intégrer de plus en plus l’IA dans sa recherche de produits. Les pratiques « classiques » de marketing perdent alors de leur efficacité. Parallèlement, les consommateurs recherchent une expérience, des conseils personnalisés.\u003C\u002Fp\u003E\n\u003Cp\u003ED’après le Boston Consulting Group (BCG), les consommateurs, notamment les jeunes, expriment \u003Cstrong\u003Eun regain d’intérêt vis-à-vis du point de vente physique\u003C\u002Fstrong\u003E  ; ils souhaitent vivre une expérience en magasin et être en contact direct avec le produit.\u003C\u002Fp\u003E\n","Achats de plantes pexels-ketut-subiyanto-4350176","pexels-ketut-subiyanto-4350176.jpg",397067,"\u002Factualites\u002Fdefis-et-leviers-pour-le-commerce-specialise\u002Fpexels-ketut-subiyanto-4350176\u002F","Achats de plantes","pexels-ketut-subiyanto-4350176","2026-05-28 07:58:49","\u003Ch2\u003EQuels leviers à activer pour valoriser les atouts du commerce spécialisé ?\u003C\u002Fh2\u003E\n\u003Cp\u003ELe BCG propose 5 leviers\u003C\u002Fp\u003E\n\u003Col\u003E\n\u003Cli\u003E\u003Cstrong\u003ECréer une expérience\u003C\u002Fstrong\u003E sans précédent : par des expériences immersives, des conseils d’expert, des animations.\u003C\u002Fli\u003E\n\u003Cli\u003E\u003Cstrong\u003EIntégrer l’IA dans la relation client :\u003C\u002Fstrong\u003E utiliser des agents conversationnels pour conseiller, personnaliser l’offre, préparer l’achat\u003C\u002Fli\u003E\n\u003Cli\u003E\u003Cstrong\u003EUtiliser l’IA pour le marketing\u003C\u002Fstrong\u003E : créer rapidement des contenus, personnaliser plus facilement et largement, engager le consommateur via les réseaux sociaux et l’influence\u003C\u002Fli\u003E\n\u003Cli\u003E\u003Cstrong\u003ERepenser la logistique\u003C\u002Fstrong\u003E pour permettre une livraison plus rapide, une meilleure gestion des stocks et un approvisionnement local.\u003C\u002Fli\u003E\n\u003Cli\u003E\u003Cstrong\u003EÉtendre sa présence sur les plateformes de vente en ligne\u003C\u002Fstrong\u003E : les market places représentent environ 2\u002F3 du commerce mondial, d’après les estimations. Elles permettent d’atteindre de nouveaux clients.\u003C\u002Fli\u003E\n\u003C\u002Fol\u003E\n","pexels-sanketgraphy-16587314","pexels-sanketgraphy-16587314.jpg",84971,"\u002Factualites\u002Fdefis-et-leviers-pour-le-commerce-specialise\u002Fpexels-sanketgraphy-16587314-4\u002F","e-commerce","pexels-sanketgraphy-16587314-4","2026-05-28 07:59:00","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F05\u002Fpexels-sanketgraphy-16587314-150x150.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F05\u002Fpexels-sanketgraphy-16587314-300x200.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F05\u002Fpexels-sanketgraphy-16587314-768x512.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F05\u002Fpexels-sanketgraphy-16587314-1024x683.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F05\u002Fpexels-sanketgraphy-16587314-1536x1024.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F05\u002Fpexels-sanketgraphy-16587314.jpg.webp","\u003Ch2\u003EQuels leviers concrets et adaptés à la filière du végétal pour transformer leurs atouts en avantages concurrentiels ?\u003C\u002Fh2\u003E\n\u003Cp\u003EDans un contexte de montée en puissance du e-commerce, les commerces spécialisés apparaissent souvent fragilisés. Pourtant, les entreprises du végétal disposent d’atouts uniques :\u003Cstrong\u003E une expérience sensorielle, un produit vivant et une expertise métier difficilement reproductibles en ligne\u003C\u002Fstrong\u003E. L’enjeu n’est donc pas de rivaliser frontalement avec les grands acteurs du e-commerce mais de valoriser ces spécificités.\u003C\u002Fp\u003E\n\u003Ch3\u003EL’expertise humaine comme facteur clé de différenciation\u003C\u002Fh3\u003E\n\u003Cp\u003EPour les entreprises du végétal, le point de vente reste un atout majeur à condition d’être repensé. Les initiatives les plus efficaces reposent sur\u003Cstrong\u003E la mise en situation et l’interaction\u003C\u002Fstrong\u003E : ateliers de plantation ou de composition florale, démonstrations de taille ou d’entretien, mise en scène saisonnière des produits. Ces dispositifs transforment l’achat en expérience et créent un lien durable avec le client. Ce positionnement est particulièrement pertinent dans la filière du végétal, où la dimension sensorielle et vivante du produit constitue un avantage concurrentiel naturel.\u003C\u002Fp\u003E\n\u003Cp\u003EAutre levier essentiel : \u003Cstrong\u003Ele conseil\u003C\u002Fstrong\u003E. Le conseil sur mesure, la connaissance fine des végétaux et la capacité à diagnostiquer les besoins d’un client (type d’exposition, niveau d’entretien, contraintes d’espace) sont autant d’éléments différenciants. Pour valoriser cet atout, plusieurs actions simples peuvent être mises en place : renforcer la formation des équipes, rendre visible l’expertise en magasin ou sur les supports digitaux ou encore structurer des parcours de conseil pour guider le client.\u003C\u002Fp\u003E\n\u003Ch3\u003EL’intelligence artificielle : un outil accessible pour gagner en efficacité\u003C\u002Fh3\u003E\n\u003Cp\u003EDes solutions simples adaptées aux petites entreprises permettent d’obtenir des bénéfices concrets. \u003Cstrong\u003EL’IA peut notamment être mobilisée pour produire des contenus marketing :\u003C\u002Fstrong\u003E fiches produits, newsletters, publications sur les réseaux sociaux ou FAQ automatisées. Elle peut également soutenir la personnalisation des recommandations clients via des outils de gestion de la relation client (CRM) basiques.\u003C\u002Fp\u003E\n\u003Cp\u003EL’enjeu principal n’est pas technologique mais organisationnel : il s’agit avant tout de gagner du temps et d’améliorer la régularité des actions marketing.\u003C\u002Fp\u003E\n\u003Cp\u003E&nbsp;\u003C\u002Fp\u003E\n\u003Ch3\u003EPasser d’un marketing promotionnel à un marketing d’inspiration\u003C\u002Fh3\u003E\n\u003Cp\u003ELes attentes des consommateurs évoluent : au-delà du produit, ils recherchent désormais des idées, des solutions et des sources d’inspiration.\u003Cbr \u002F\u003E\nPour les entreprises du végétal, cela implique de renouveler leur approche marketing \u003Cstrong\u003Een développant des contenus utiles et engageants\u003C\u002Fstrong\u003E. Vidéos courtes sur l’entretien des plantes, idées d’aménagement végétal, storytelling autour des saisons ou des producteurs : ces formats permettent de valoriser l’offre tout en accompagnant le client dans ses projets. Les exemples « avant\u002Faprès » (jardin, balcon, intérieur) sont particulièrement efficaces pour illustrer la valeur ajoutée du végétal.\u003C\u002Fp\u003E\n\u003Ch3\u003ESimplifier le parcours d’achat\u003C\u002Fh3\u003E\n\u003Cp\u003EUn des freins majeurs à l’achat reste la complexité de l’offre. Face à une grande diversité de produits, le client peut rapidement se sentir perdu.\u003Cbr \u002F\u003E\nDans l’univers du végétal, les entreprises peuvent\u003Cstrong\u003E simplifier la lecture de leur offre \u003C\u002Fstrong\u003Epar la création de packs (ex : « kit balcon », « plantes faciles », « jardin sec »), une signalétique claire ou encore un classement des produits par usage (ombre, plein soleil, intérieur, extérieur…).Cette simplification améliore l’expérience client et facilite la décision d’achat.\u003C\u002Fp\u003E\n\u003Cp\u003EASTREDHOR a travaillé dans ce domaine avec\u003Ca href=\"https:\u002F\u002Fwww.valhor.fr\u002Factualites\u002Fprogramme-astredhor-sur-lorganisation-des-gammes-de-vegetaux-par-usage-creagam\u002F\" target=\"_blank\" rel=\"noopener\"\u003E le projet Créa Gam\u003C\u002Fa\u003E.\u003C\u002Fp\u003E\n\u003Ch3\u003ERenforcer la visibilité digitale\u003C\u002Fh3\u003E\n\u003Cp\u003ELa visibilité en ligne constitue aujourd’hui un prérequis. Des solutions accessibles permettent déjà d’améliorer sa présence : référencement sur Google Shopping, utilisation des réseaux sociaux (Instagram, Pinterest), présence sur des marketplaces locales ou sectorielles. L’objectif n’est pas de multiplier les outils, mais\u003Cstrong\u003E d’assurer que l’entreprise soit facilement trouvable par ses clients potentiels.\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\n","\u003Ch2\u003EConclusion : prioriser les actions pour maximiser l’impact\u003C\u002Fh2\u003E\n\u003Cp\u003EEnfin, un point central pour les PME : \u003Cstrong\u003Ela priorisation.\u003C\u002Fstrong\u003E Les ressources étant limitées, il est essentiel de concentrer les efforts sur quelques leviers clés.\u003Cbr \u002F\u003E\nPour les entreprises du végétal, au regard des recommandations du Boston Consulting group, une stratégie réaliste repose sur quatre priorités : développer l’expérience client en point de vente, produire des contenus et renforcer la visibilité digitale, simplifier l’offre, utiliser des outils d’IA simples pour soutenir le marketing.\u003C\u002Fp\u003E\n","\u003Ch2\u003EPour aller plus loin\u003C\u002Fh2\u003E\n\u003Cp\u003ESource : \u003Ca href=\"https:\u002F\u002Fwww.bcg.com\u002Fpublications\u002F2026\u002Fhow-specialty-retailers-can-get-their-groove-back?utm_campaign=none&amp;utm_description=ealert&amp;utm_topic=none&amp;utm_geo=global&amp;utm_medium=email&amp;utm_source=esp&amp;utm_content=Jan%2030,%202026&amp;utm_dmid=4DF7EC22-5EF3-EF11-83C9-126ABB57D457&amp;mktNoTrack=1&amp;mkt_tok=Nzk5LUlPQi04ODMAAAGfrjE1YyPkboCeNl2dQ0nbdR-9Fz_fzyQfzsh7pIdI76eiGhP2R06u9LAquu6GwKmrp5l73YhkivqXzdTsXAIDHI30G9lZQYH8uu4G__ZeINLz\" target=\"_blank\" rel=\"noopener\"\u003ETiffany Yeh, Anna Lassiter, and Erin George, How Specialty Retail Can Get Its Groove Back, January 20, 2026. BCG E-Alert 30 January, 2026. \u003C\u002Fa\u003E\u003C\u002Fp\u003E\n","\u002Factualites\u002Fcircuits-specialises-en-vegetaux-vs-non-specialises","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F02\u002Fpexels-sasha-kim-9412411-credit-sasha-kim-pexels-150x150.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F02\u002Fpexels-sasha-kim-9412411-credit-sasha-kim-pexels-300x200.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F02\u002Fpexels-sasha-kim-9412411-credit-sasha-kim-pexels-768x512.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F02\u002Fpexels-sasha-kim-9412411-credit-sasha-kim-pexels-1024x683.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F02\u002Fpexels-sasha-kim-9412411-credit-sasha-kim-pexels-1536x1024.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F02\u002Fpexels-sasha-kim-9412411-credit-sasha-kim-pexels-1395x930.jpg.webp","\u002Factualites\u002Fprogramme-astredhor-sur-lorganisation-des-gammes-de-vegetaux-par-usage-creagam","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F10\u002F1619770378250-150x150.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F10\u002F1619770378250-300x169.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F10\u002F1619770378250-768x432.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F10\u002F1619770378250-1024x576.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F10\u002F1619770378250-1536x864.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F10\u002F1619770378250-1653x930.jpg.webp","\u002Factualites\u002Fchefs-entreprise-artisanale-et-outils-intelligence-artificielle-ia","Chefs d’entreprise artisanale et outils d’Intelligence Artificielle (IA)","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2025\u002F01\u002Fpexels-sanketgraphy-16587314-150x150.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2025\u002F01\u002Fpexels-sanketgraphy-16587314-300x200.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2025\u002F01\u002Fpexels-sanketgraphy-16587314-768x512.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2025\u002F01\u002Fpexels-sanketgraphy-16587314-1024x683.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2025\u002F01\u002Fpexels-sanketgraphy-16587314-1536x1024.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2025\u002F01\u002Fpexels-sanketgraphy-16587314-1395x930.jpg.webp","Dans un article publié en début d’année, le Boston Consulting Group souligne l’intérêt pour les circuits spécialisés de valoriser leur savoir-faire, offrir une expérience client fluide et mémorable. Sur le marché français des végétaux, plus de 2\u002F3 des dépenses des particuliers sont effectués dans des circuits spécialisés : jardinerie, fleuriste, horticulteur, pépiniériste… ","2026-06-02 10:26:12","La commande publique et la filière du végétal","\u003Cp\u003E\u003Cspan style=\"font-size: 14pt;\"\u003ELe ministère de l’Économie a récemment publié les chiffres 2024 de l’observatoire de la commande publique.  \u003C\u002Fspan\u003E\u003C\u002Fp\u003E\n\u003Cp\u003E\u003Cspan style=\"font-size: 14pt;\"\u003ELes données montrent que les marchés publics relatifs aux travaux, matériaux, à la maintenance représentent le premier type de marché avec 44 % du nombre de marchés et 26 % des montants. \u003C\u002Fspan\u003E\u003C\u002Fp\u003E\n\u003Cp\u003E[Durée de lecture : 11 minutes]\u003C\u002Fp\u003E\n","\u003Ch2\u003EProcédure, prix et considérations sociales et environnementales\u003C\u002Fh2\u003E\n\u003Cp\u003ESur l’ensemble des \u003Cstrong\u003Eprocédures de marché public\u003C\u002Fstrong\u003E, 54 % des marchés reposent sur une procédure adaptée, 34 % sont des appels d’offre ouverts.\u003C\u002Fp\u003E\n\u003Cp\u003EEn matière de \u003Cstrong\u003Etechnique d’achat\u003C\u002Fstrong\u003E, 41 % des marchés publics reposent sur un accord-cadre, 58 % n’ont pas de technique d’achat particulière.\u003C\u002Fp\u003E\n\u003Cp\u003EConcernant la structure des marchés publics selon \u003Cstrong\u003Ele type de prix\u003C\u002Fstrong\u003E : 59 % des marchés publics se caractérisent par des prix définitifs révisables, 26 % par des prix définitifs fermes, 14 % par des prix définitifs actualisables (et 1 % par des prix provisoires).\u003C\u002Fp\u003E\n\u003Cp\u003EAutre aspect important :\u003Cstrong\u003E les considérations sociales et environnementales\u003C\u002Fstrong\u003E. 12 % des marchés publics, soit 25 % des montants, intègrent une considération sociale. Les marchés publics intégrant une considération environnementale sont plus nombreux : 25 % soit 39 % du montant total des marchés publics.\u003C\u002Fp\u003E\n","Etang dans un jardin public canadian-goose-1374387_1920","canadian-goose-1374387_1920.jpg",890332,"\u002Factualites\u002Fla-commande-publique-filiere-vegetal\u002Fcanadian-goose-1374387_1920\u002F","Etang dans un jardin public","canadian-goose-1374387_1920","2026-05-28 07:58:43","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F05\u002Fcanadian-goose-1374387_1920-150x150.jpg","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F05\u002Fcanadian-goose-1374387_1920-300x200.jpg","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F05\u002Fcanadian-goose-1374387_1920-768x512.jpg","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F05\u002Fcanadian-goose-1374387_1920-1024x683.jpg","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F05\u002Fcanadian-goose-1374387_1920-1536x1024.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F05\u002Fcanadian-goose-1374387_1920.jpg.webp","\u003Ch2\u003ELe marché des collectivités dans l’activité des pépinières et exploitations horticoles et des grossistes en fleurs et plantes\u003C\u002Fh2\u003E\n\u003Cp\u003ELes \u003Ca href=\"https:\u002F\u002Fwww.valhor.fr\u002Factualites\u002Fobservatoire-structurel-des-entreprises-de-production-horticole-resultats\" target=\"_blank\" rel=\"noopener\"\u003Eexploitations horticoles et pépinières ornementales\u003C\u002Fa\u003E vendent à différents types de clients. En 2023, 6,5 % des ventes des exploitations horticoles et pépinières ornementales sont réalisées auprès de collectivités. Un poids assez stable. Si les données 2023 montrent en millions d’euros une baisse du chiffre d’affaires entre 2021 et 2023 réalisé par la vente de végétaux des producteurs aux collectivités, à plus long terme, ce marché est à la hausse.\u003C\u002Fp\u003E\n\u003Cp\u003EPlus largement, 9 % des entreprises suivies par l’observatoire de production réalisent la majorité de leurs ventes sur \u003Cstrong\u003Eles marchés du paysage et du reboisement\u003C\u002Fstrong\u003E (source :\u003Cem\u003E Observatoire des données structurelles des entreprises de l’horticulture et de la pépinière ornementales, étude AND International pour FranceAgriMer et VALHOR\u003C\u002Fem\u003E).\u003C\u002Fp\u003E\n\u003Cp\u003ELes collectivités ne représentent qu’1 % des ventes des\u003Cstrong\u003E grossistes en fleurs et plantes\u003C\u002Fstrong\u003E (source \u003Ca href=\"https:\u002F\u002Fpro.valhor.fr\u002Ffile-sharing?bucket=documents&amp;path=Gestion%20et%20Strate%CC%81gie%20des%20Entreprises%20du%20Ve%CC%81ge%CC%81tal%2FChiffres%20cl%C3%A9s%202024%20des%20grossistes%20en%20fleurs%20coup%C3%A9es%2C%20feuillages%20frais%20et%20plantes%20ornementales.pdf&amp;type=file\" target=\"_blank\" rel=\"noopener\"\u003E: \u003Cem\u003EChiffres clés des grossistes en fleurs coupées, feuillages frais et plantes ornementales, étude AIR coop pour FranceAgriMer et VALHOR, données 2024\u003C\u002Fem\u003E\u003C\u002Fa\u003E).\u003C\u002Fp\u003E\n","pexels-nataliya-vaitkevich-4691418","pexels-nataliya-vaitkevich-4691418.jpg",421699,"\u002Factualites\u002Fla-commande-publique-filiere-vegetal\u002Fpexels-nataliya-vaitkevich-4691418-3\u002F","pexels-nataliya-vaitkevich-4691418-3","2026-05-28 07:58:52","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F05\u002Fpexels-nataliya-vaitkevich-4691418-150x150.jpg","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F05\u002Fpexels-nataliya-vaitkevich-4691418-300x200.jpg","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F05\u002Fpexels-nataliya-vaitkevich-4691418-768x512.jpg","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F05\u002Fpexels-nataliya-vaitkevich-4691418-1024x683.jpg","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F05\u002Fpexels-nataliya-vaitkevich-4691418-1536x1024.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F05\u002Fpexels-nataliya-vaitkevich-4691418.jpg.webp","\u003Ch2\u003ELes marchés publics dans l’activité des entrepreneurs du paysage\u003C\u002Fh2\u003E\n\u003Cp\u003ELes entreprises du paysage travaillent auprès de trois types de clients : publics, professionnels privés et particuliers. En 2024, sur l’ensemble du chiffre d’affaires réalisé par les entrepreneurs du paysage, \u003Cstrong\u003E24,5 % est réalisé par les marchés publics\u003C\u002Fstrong\u003E (État, collectivités territoriales + SEM, EPA, EPIC). Cette part suit à long terme une tendance à la baisse ; elle était de 28,5 % en 2014.\u003C\u002Fp\u003E\n\u003Cp\u003E\u003Cstrong\u003ELa part des marchés publics augmente avec la taille de l’entreprise\u003C\u002Fstrong\u003E. En dessous de 10 salariés, elle représente au plus 13 % du chiffre d’affaires de l’entreprise. Entre 10 et 19 salariés, elle représente 22% du chiffre d’affaires de l’entreprise, entre 20 et 49 salariés, 32% et chez les entreprises de 50 salariés ou plus, les marchés publics représentent 58 % du chiffre d’affaires des entreprises.\u003C\u002Fp\u003E\n\u003Cp\u003EQuels\u003Cstrong\u003E types de prestations\u003C\u002Fstrong\u003E \u003Cstrong\u003Ede paysage\u003C\u002Fstrong\u003E sont réalisés ? Dans les prestations réalisées dans le cadre de marchés publics, 60 % correspondent à des travaux de création, 37,5 % à des travaux d’entretien, 2,5 % à d’autres prestations de paysage (source :\u003Cem\u003E \u003Ca href=\"https:\u002F\u002Fpro.valhor.fr\u002Ffile-sharing?bucket=documents&amp;path=Gestion%20et%20Strate%CC%81gie%20des%20Entreprises%20du%20Ve%CC%81ge%CC%81tal%2FLes%20entrepreneurs%20du%20paysage%20en%202024%20-%20Volet%20e%CC%81conomie%20(rapport).pdf&amp;type=file\" target=\"_blank\" rel=\"noopener\"\u003EChiffres clés des entrepreneurs du paysage, étude Xerfi Specific pour l’Unep et VALHOR, données\u003C\u002Fa\u003E)\u003C\u002Fem\u003E.\u003C\u002Fp\u003E\n","Paysagiste au travail danish-2178767_1920","danish-2178767_1920.jpg",689762,"\u002Factualites\u002Fmarche-du-paysage-exploiter-les-donnees-de-marche-un-levier-strategique\u002Fdanish-2178767_1920\u002F","Paysagiste au travail","danish-2178767_1920","2026-03-12 06:58:36","2026-04-03 14:41:59","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F03\u002Fdanish-2178767_1920-150x150.jpg","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F03\u002Fdanish-2178767_1920-300x200.jpg","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F03\u002Fdanish-2178767_1920-768x512.jpg","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F03\u002Fdanish-2178767_1920-1024x682.jpg","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F03\u002Fdanish-2178767_1920-1536x1023.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F03\u002Fdanish-2178767_1920.jpg.webp","\u003Ch2\u003ELes marchés publics dans l’activité des agences de conception paysagère\u003C\u002Fh2\u003E\n\u003Cp\u003E\u003Ca href=\"https:\u002F\u002Fwww.valhor.fr\u002Factualites\u002Fsituation-des-paysagistes-concepteurs\" target=\"_blank\" rel=\"noopener\"\u003EL&rsquo;étude chiffres clés des paysagistes concepteurs\u003C\u002Fa\u003E ne permet pas d&rsquo;identifier le poids des marchés publics dans l&rsquo;activité des agences mais elle nous enseigne que sur l&rsquo;ensemble des projets, la programmation\u002Fétude urbaine\u002Fécoquartier représente 23,5 % des projets, l&rsquo;étude grand territoire (atlas, plan de paysage) 4 % et le document d&rsquo;urbanisme (SCOT, PLUI, PCAET) représente 2,5 % des projets.\u003C\u002Fp\u003E\n\u003Cp\u003ELa maitrise d&rsquo;œuvre, qui représente le type de projet le plus important (65,5%) concerne différents types de clients (publics, privés, particuliers) (source : \u003Cem\u003E\u003Ca href=\"https:\u002F\u002Fpro.valhor.fr\u002Ffile-sharing?bucket=documents&amp;path=Gestion%20et%20Strate%CC%81gie%20des%20Entreprises%20du%20Ve%CC%81ge%CC%81tal%2FLes%20agences%20prive%CC%81es%20en%20conception%20paysage%CC%80re%20(rapport).pdf&amp;type=file\" target=\"_blank\" rel=\"noopener\"\u003EChiffres clés des paysagistes concepteurs et assimilés, Bilan économique des agences, étude Xerfi Specific pour FranceAgriMer et VALHOR\u003C\u002Fa\u003E\u003C\u002Fem\u003E).\u003C\u002Fp\u003E\n","\u003Ch3\u003EPour aller plus loin\u003C\u002Fh3\u003E\n\u003Cp\u003ESources :\u003Cspan style=\"color: #ffffff;\"\u003E \u003Ca style=\"color: #ffffff;\" href=\"https:\u002F\u002Fwww.economie.gouv.fr\u002Ffiles\u002Ffiles\u002Fdirections_services\u002Fdaj\u002Fmedia-document\u002FRecensement2024-0326DEF.pdf?v=1773846819\" target=\"_blank\" rel=\"noopener\"\u003EMinistères économiques et financiers, 2024 &#8211; Les chiffres des marchés publics, Observatoire économique de la commande publique, mars 2026.\u003C\u002Fa\u003E\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\n\u003Cp\u003E\u003Cspan style=\"color: #ffffff;\"\u003E\u003Ca style=\"color: #ffffff;\" href=\"https:\u002F\u002Fpro.valhor.fr\u002Ffile-sharing?bucket=documents&amp;path=Gestion%20et%20Strate%CC%81gie%20des%20Entreprises%20du%20Ve%CC%81ge%CC%81tal%2FChiffres%20cl%C3%A9s%202024%20des%20grossistes%20en%20fleurs%20coup%C3%A9es%2C%20feuillages%20frais%20et%20plantes%20ornementales.pdf&amp;type=file\" target=\"_blank\" rel=\"noopener\"\u003EChiffres clés des grossistes en fleurs coupées, feuillages frais et plantes ornementales, étude AIR coop pour FranceAgriMer et VALHOR, données 2024.\u003C\u002Fa\u003E\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\n\u003Cp\u003E\u003Cspan style=\"color: #ffffff;\"\u003E\u003Ca style=\"color: #ffffff;\" href=\"https:\u002F\u002Fpro.valhor.fr\u002Ffile-sharing?bucket=documents&amp;path=Gestion%20et%20Strate%CC%81gie%20des%20Entreprises%20du%20Ve%CC%81ge%CC%81tal%2FExploitations%20horticoles%20et%20p%C3%A9pini%C3%A8res%20ornementales%20en%202023%20(rapport).pdf&amp;type=file\" target=\"_blank\" rel=\"noopener\"\u003EObservatoire des données structurelles des entreprises de l’horticulture et de la pépinière ornementales – données 2023, étude AND International pour FranceAgriMer et VALHOR.\u003C\u002Fa\u003E\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\n\u003Cp\u003E\u003Cspan style=\"color: #ffffff;\"\u003E\u003Ca style=\"color: #ffffff;\" href=\"https:\u002F\u002Fpro.valhor.fr\u002Ffile-sharing?bucket=documents&amp;path=Gestion%20et%20Strate%CC%81gie%20des%20Entreprises%20du%20Ve%CC%81ge%CC%81tal%2FLes%20entrepreneurs%20du%20paysage%20en%202024%20-%20Volet%20e%CC%81conomie%20(rapport).pdf&amp;type=file\" target=\"_blank\" rel=\"noopener\"\u003EChiffres clés des entrepreneurs du paysage, étude Xerfi Specific pour l’Unep et VALHOR, données 2024.\u003C\u002Fa\u003E\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\n\u003Cp\u003E\u003Cspan style=\"color: #ffffff;\"\u003E\u003Ca style=\"color: #ffffff;\" href=\"https:\u002F\u002Fpro.valhor.fr\u002Ffile-sharing?bucket=documents&amp;path=Gestion%20et%20Strate%CC%81gie%20des%20Entreprises%20du%20Ve%CC%81ge%CC%81tal%2FLes%20agences%20prive%CC%81es%20en%20conception%20paysage%CC%80re%20(rapport).pdf&amp;type=file\" target=\"_blank\" rel=\"noopener\"\u003EChiffres clés des paysagistes concepteurs et assimilés, Bilan économique des agences, données 2023, étude Xerfi Specific pour FranceAgriMer et VALHOR.\u003C\u002Fa\u003E\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\n","\u002Factualites\u002Fsituation-financiere-par-cer-france-des-exploitations-horticoles-et-pepinieres","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2024\u002F05\u002F870bdfc7-0797-421e-a70e-82762b8e8769-150x150.jpeg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2024\u002F05\u002F870bdfc7-0797-421e-a70e-82762b8e8769-300x221.jpeg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2024\u002F05\u002F870bdfc7-0797-421e-a70e-82762b8e8769-768x567.jpeg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2024\u002F05\u002F870bdfc7-0797-421e-a70e-82762b8e8769-1024x756.jpeg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2024\u002F05\u002F870bdfc7-0797-421e-a70e-82762b8e8769-1260x930.jpeg.webp","\u002Factualites\u002Fenquete-2025-sur-les-grossistes-en-fleurs-et-plantes","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2025\u002F12\u002Fimg_1120-credit-valhor-e1766127115487-150x150.jpg","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2025\u002F12\u002Fimg_1120-credit-valhor-e1766127115487-300x188.jpg","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2025\u002F12\u002Fimg_1120-credit-valhor-e1766127115487-768x480.jpg","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2025\u002F12\u002Fimg_1120-credit-valhor-e1766127115487-1024x640.jpg","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2025\u002F12\u002Fimg_1120-credit-valhor-1152x1536.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2025\u002F12\u002Fimg_1120-credit-valhor-698x930.jpg.webp","\u002Factualites\u002Fsituation-des-entrepreneurs-du-paysage","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2024\u002F01\u002Fshutterstock_458235895-150x150.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2024\u002F01\u002Fshutterstock_458235895-300x200.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2024\u002F01\u002Fshutterstock_458235895-768x512.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2024\u002F01\u002Fshutterstock_458235895-1024x683.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2024\u002F01\u002Fshutterstock_458235895-1536x1025.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2024\u002F01\u002Fshutterstock_458235895-1394x930.jpg.webp","\u002Factualites\u002Fsituation-des-paysagistes-concepteurs","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2023\u002F12\u002Fsourire-portrait-homme-aide-tablette-numerique-dans-parc-150x150.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2023\u002F12\u002Fsourire-portrait-homme-aide-tablette-numerique-dans-parc-300x200.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2023\u002F12\u002Fsourire-portrait-homme-aide-tablette-numerique-dans-parc-768x512.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2023\u002F12\u002Fsourire-portrait-homme-aide-tablette-numerique-dans-parc-1024x683.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2023\u002F12\u002Fsourire-portrait-homme-aide-tablette-numerique-dans-parc-1536x1024.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2023\u002F12\u002Fsourire-portrait-homme-aide-tablette-numerique-dans-parc-1395x930.jpg.webp","Le Ministère de l’Economie a récemment publié les chiffres 2024 de l’observatoire de la commande publique.  \r\n\r\nLes chiffres montrent que les marchés publics relatifs aux travaux, matériaux, à la maintenance représentent le premier type de marché avec 44% du nombre de marchés et 26% du montant des montants. ","2026-06-01 15:04:12","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F05\u002Fafter-rain-736361_1920-150x150.jpg","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F05\u002Fafter-rain-736361_1920-300x200.jpg","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F05\u002Fafter-rain-736361_1920-768x512.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F05\u002Fafter-rain-736361_1920-1024x683.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F05\u002Fafter-rain-736361_1920-1536x1024.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F05\u002Fafter-rain-736361_1920-1395x930.jpg.webp","Les Français et le potager : enquête SEMAE et UFS","\u003Cp\u003E\u003Cspan style=\"font-size: 14pt;\"\u003EL’enquête a été réalisée en mai-juin 2025 auprès de 1000 personnes selon un échantillon national des Français de 18 ans et plus. \u003C\u002Fspan\u003E\u003C\u002Fp\u003E\n\u003Cp\u003E[Durée de lecture : 12 minutes]\u003C\u002Fp\u003E\n","\u003Ch2\u003EPortrait du jardinier amateur de potager\u003C\u002Fh2\u003E\n\u003Cp\u003EL’analyse du profil global et par typologie de cette catégorie de jardinier amateur apporte un éclairage sur le type d’offre à proposer, les modes de communication à employer ou encore les messages susceptibles de répondre à leurs attentes.\u003C\u002Fp\u003E\n\u003Cp\u003ESur l’ensemble des jardiniers amateurs interrogés, \u003Cstrong\u003E56 % sont des femmes.\u003C\u002Fstrong\u003E Les inactifs représentent 44 % des jardiniers amateurs, les CSP+ 34 % (26 % de la population française) et les CSP- 22 %.\u003C\u002Fp\u003E\n\u003Cp\u003EDe ce fait, 35 % des jardiniers amateurs ont 65 ans et plus (contre 23% de la population française, source : INSEE), 27 % ont entre 50 et 64 ans, 24 % ont entre 35 et 49 ans et 14 % ont moins de 35 ans. \u003Cstrong\u003EL’âge moyen du jardinier amateur est de 54 ans\u003C\u002Fstrong\u003E (celui des Français est de 43 ans (INSEE).\u003C\u002Fp\u003E\n\u003Cp\u003E\u003Cstrong\u003E83 % des jardiniers amateurs cultivent en pleine terre dans leur jardin\u003C\u002Fstrong\u003E, 12 % sur un balcon\u002Fterrasse, 3 % dans un jardin collectif\u002Fpartagé.\u003C\u002Fp\u003E\n","Personne au potager pexels-kampus-7658822","pexels-kampus-7658822.jpg",160624,"\u002Factualites\u002Fles-francais-et-le-potager-enquete-semae-et-ufs\u002Fpexels-kampus-7658822\u002F","pexels-kampus-7658822","2026-05-19 07:22:35","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F05\u002Fpexels-kampus-7658822-150x150.jpg","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F05\u002Fpexels-kampus-7658822-300x200.jpg","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F05\u002Fpexels-kampus-7658822-768x513.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F05\u002Fpexels-kampus-7658822-1024x684.jpg.webp","\u003Ch2\u003E5 grands profils de jardiniers amateurs de potager\u003C\u002Fh2\u003E\n\u003Cp\u003EL&rsquo;étude Semae met en évidence 5 profils de jardinier amateur :\u003C\u002Fp\u003E\n\u003Col\u003E\n\u003Cli\u003E \u003Cstrong\u003ELes initiés\u003C\u002Fstrong\u003E. Ils représentent 7 % des jardiniers amateurs. 54 % cultivent depuis moins de 5 ans. Dynamique et motivée, cette catégorie perçoit le jardin comme un espace d&rsquo;expérimentation et d&rsquo;autoproduction et souhaite progresser dans son apprentissage du jardinage. Elle cultive en moyenne 5 espèces.\u003C\u002Fli\u003E\n\u003Cli\u003E\u003Cstrong\u003ELes urbains\u003C\u002Fstrong\u003E. Grâce à son expérience, ce profil qui représente 13 % des jardiniers amateurs s&rsquo;adapte aux contraintes de leur milieu. Il cultive pour le plaisir, le bien-être et le contact avec le vivant en choisissant notamment des plantes « utiles ». Les urbains sont 47 % à passer moins d&rsquo;une heure par semaine à s&rsquo;occuper de leurs végétaux et cultivent moins de 3 espèces en moyenne.\u003C\u002Fli\u003E\n\u003Cli\u003E\u003Cstrong\u003ELes occasionnels\u003C\u002Fstrong\u003E. Cette catégorie de jardiniers amateurs découvre cette activité., mais leurs contraintes (temps, espace de jardinage et connaissances) limitent leur investissement. Les occasionnels représentent 19 % des jardiniers amateurs. Ils cultivent 3 espèces en moyenne.\u003C\u002Fli\u003E\n\u003Cli\u003E\u003Cstrong\u003ELes traditionnels\u003C\u002Fstrong\u003E. Chez les traditionnels, le jardinage vivrier est bien ancré dans leurs pratiques : jardinage régulier, utilisation fréquente de l&rsquo;espace de jardinage, transmission du savoir-faire. Cette catégorie qui représente 36 % des jardiniers amateurs cultive 7 espèces en moyenne.\u003C\u002Fli\u003E\n\u003Cli\u003E\u003Cstrong\u003ELes experts\u003C\u002Fstrong\u003E. Il s&rsquo;agit de la catégorie de jardiniers avec le plus haut niveau d&rsquo;expérience, d&rsquo;exigence et d&rsquo;autonomie qui leur permet d&rsquo;inspirer mais aussi d&rsquo;accompagner les autres jardiniers amateurs qui souhaitent progresser. Les experts représentent 25 % des jardiniers et un tiers d&rsquo;entre eux jardine plus de 6 heures par semaine en moyenne.\u003C\u002Fli\u003E\n\u003C\u002Fol\u003E\n","Personne au potager pexels-gio-spigo-276311867-28102062","pexels-gio-spigo-276311867-28102062.jpg",550963,"\u002Factualites\u002Fles-francais-et-le-potager-enquete-semae-et-ufs\u002Fpexels-gio-spigo-276311867-28102062\u002F","pexels-gio-spigo-276311867-28102062","2026-05-19 07:22:31","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F05\u002Fpexels-gio-spigo-276311867-28102062-150x150.jpg","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F05\u002Fpexels-gio-spigo-276311867-28102062-200x300.jpg","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F05\u002Fpexels-gio-spigo-276311867-28102062-768x1152.jpg","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F05\u002Fpexels-gio-spigo-276311867-28102062-683x1024.jpg","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F05\u002Fpexels-gio-spigo-276311867-28102062-1024x1536.jpg","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F05\u002Fpexels-gio-spigo-276311867-28102062.jpg.webp","\u003Ch2\u003EHabitudes de culture de végétaux pour le potager\u003C\u002Fh2\u003E\n\u003Cp\u003E\u003Cstrong\u003E2\u002F3 des jardiniers amateurs interrogés passent 1 à 4 heures par semaine à jardiner.\u003C\u002Fstrong\u003E Les espèces les plus cultivées sont \u003Cstrong\u003Ela tomate, la fraise, les plantes aromatiques, la courgette et la salade\u003C\u002Fstrong\u003E.\u003C\u002Fp\u003E\n\u003Cp\u003EDes chiffres qui rejoignent ceux du \u003Ca href=\"https:\u002F\u002Fwww.valhor.fr\u002Factualites\u002Fachats-de-fruitiers-et-plantes-potageres\" target=\"_blank\" rel=\"noopener\"\u003Epanel consommateurs Kantar pour FranceAgriMer et VALHOR sur le potager.\u003C\u002Fa\u003E\u003C\u002Fp\u003E\n\u003Cp\u003E45 % des jardiniers amateurs interrogés jardinent depuis plus de 10 ans et 36 % depuis moins de 5 ans. En outre, on observe que plus le niveau d&rsquo;expérience est élevé, plus la surface du potager est grande.\u003C\u002Fp\u003E\n\u003Cp\u003E48 % des jardiniers amateurs passent jusqu&rsquo;à 2 heures par semaine à entretenir leurs cultures, 31 % entre 2 et 4 heures et 21 % plus de 4 heures par semaine.\u003C\u002Fp\u003E\n","Personne au potager pexels-helenalopes-27177504","pexels-helenalopes-27177504.jpg",148226,"\u002Factualites\u002Fles-francais-et-le-potager-enquete-semae-et-ufs\u002Fpexels-helenalopes-27177504\u002F","pexels-helenalopes-27177504","2026-05-19 07:22:30","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F05\u002Fpexels-helenalopes-27177504-150x150.jpg","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F05\u002Fpexels-helenalopes-27177504-300x200.jpg","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F05\u002Fpexels-helenalopes-27177504-768x512.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F05\u002Fpexels-helenalopes-27177504-1024x682.jpg.webp","\u003Ch2\u003EQuelles motivations des Français à entretenir un potager ?\u003C\u002Fh2\u003E\n\u003Ch3\u003EL&rsquo;entretien du potager\u003C\u002Fh3\u003E\n\u003Cp\u003EPlus de 9 jardiniers amateurs interrogés sur 10 cultivent un potager pour :\u003C\u002Fp\u003E\n\u003Cul\u003E\n\u003Cli\u003Ele goût et la saveur des légumes\u003C\u002Fli\u003E\n\u003Cli\u003Eavoir des légumes frais et sains\u003C\u002Fli\u003E\n\u003Cli\u003Ela détente et le plaisir\u003C\u002Fli\u003E\n\u003Cli\u003Ele contact avec la nature\u003C\u002Fli\u003E\n\u003Cli\u003El’activité physique au grand air.\u003C\u002Fli\u003E\n\u003C\u002Ful\u003E\n\u003Cp\u003ELes jardiniers amateurs sont \u003Cstrong\u003Esensibles aux enjeux environnementaux\u003C\u002Fstrong\u003E. 90 % sont préoccupés par la sécheresse et la santé des sols. 92 % sont préoccupés par la préservation des pollinisateurs.\u003C\u002Fp\u003E\n\u003Cp\u003EChaque année, VALHOR organise la Semaine des Fleurs pour les Abeilles créée à l&rsquo;initiative de l&rsquo;Observatoire Français d&rsquo;Apidologie. Les entreprises du végétal peuvent ainsi sensibiliser et accompagner les jardiniers amateurs afin d&rsquo;agir avec leur potager, leur jardin ornemental et autres espaces végétalises en faveur des pollinisateurs. \u003Ca href=\"https:\u002F\u002Fwww.valhor.fr\u002Fpromouvoir-le-vegetal-et-les-professionnels\u002Fnos-campagnes-de-communication-grand-public\u002Fsemaine-des-fleurs-pour-les-abeilles\" target=\"_blank\" rel=\"noopener\"\u003EEn savoir plus\u003C\u002Fa\u003E\u003C\u002Fp\u003E\n\u003Cp\u003ELes jardiniers amateurs se préoccupent aussi des maladies, nuisibles et restrictions d&rsquo;eau.\u003C\u002Fp\u003E\n\u003Cp\u003ELa filière semences développe des variétés qui répondent à ces attentes : adaptation au changement climatique, résistance à la sécheresse et aux maladies&#8230;\u003C\u002Fp\u003E\n\u003Ch3\u003ELes achats pour le potager\u003C\u002Fh3\u003E\n\u003Cp\u003EPlus de 9 jardiniers sur 10 achètent des semences et plants pour :\u003C\u002Fp\u003E\n\u003Cul\u003E\n\u003Cli\u003ELe goût\u003C\u002Fli\u003E\n\u003Cli\u003ELa facilité de préparation et l&rsquo;entretien\u003C\u002Fli\u003E\n\u003Cli\u003ELa résistance aux maladies, parasites et nuisibles.\u003C\u002Fli\u003E\n\u003C\u002Ful\u003E\n\u003Cp\u003ELe goût du local concerne aussi le marché du potager. 80% des jardiniers interrogés choisissent des semences ou plants pour leur caractère local ou ancien.\u003C\u002Fp\u003E\n\u003Cp\u003EEnfin, la plupart des jardiniers amateurs (77%) achètent à la fois des semences et des plants potagers (19% n’achètent que des plants et 4% que des semences).\u003C\u002Fp\u003E\n","Femme plantant au potager pexels-greta-hoffman-7728057","pexels-greta-hoffman-7728057.jpg",431094,"\u002Factualites\u002Flapplication-de-la-loi-labbe-bien-vecue-chez-les-francais\u002Fpexels-greta-hoffman-7728057\u002F","Femme plantant au potager","Greta Hoffman \u002F Pexels","pexels-greta-hoffman-7728057",4056,"2022-06-24 09:35:48","2023-03-31 10:21:22","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002Fpexels-greta-hoffman-7728057-150x150.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002Fpexels-greta-hoffman-7728057-200x300.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002Fpexels-greta-hoffman-7728057-768x1152.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002Fpexels-greta-hoffman-7728057-683x1024.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002Fpexels-greta-hoffman-7728057-1024x1536.jpg.webp","\u003Ch3\u003EPour aller plus loin\u003C\u002Fh3\u003E\n\u003Cp\u003E\u003Cspan lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"auto\"\u003ESource : \u003Ca href=\"https:\u002F\u002Fwww.semae.fr\u002Fpublication\u002Fenquete-bva-mieux-connaitre-les-jardiniers-amateurs-profils-pratiques-et-criteres-de-choix-pour-les-semences-et-plants\u002F\" target=\"_blank\" rel=\"noopener\"\u003EMieux connaître les jardiniers amateurs, enquête BVA pour SEMAE et l’UFS, Mai 2026.\u003C\u002Fa\u003E\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\n\u003Cp\u003E&nbsp;\u003C\u002Fp\u003E\n","\u002Factualites\u002Fachats-des-francais-en-vegetaux-pour-le-potager","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2025\u002F08\u002F2148617220-150x150.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2025\u002F08\u002F2148617220-300x200.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2025\u002F08\u002F2148617220-768x513.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2025\u002F08\u002F2148617220-1024x683.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2025\u002F08\u002F2148617220-1394x930.jpg.webp","\u002Factualites\u002Fachats-de-fruitiers-et-plantes-potageres","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002Fpexels-skitterphoto-9301-1-150x150.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002Fpexels-skitterphoto-9301-1-300x199.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002Fpexels-skitterphoto-9301-1-768x509.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002Fpexels-skitterphoto-9301-1-1024x678.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002Fpexels-skitterphoto-9301-1-1536x1018.jpg.webp","\u002Factualites\u002Fcomportements-de-jardinage-en-2025-monrovia","Comportements de jardinage en 2025 d’après Monrovia","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2025\u002F01\u002F0fc63477-a9aa-4071-a2f1-d633cda1de2d-150x150.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2025\u002F01\u002F0fc63477-a9aa-4071-a2f1-d633cda1de2d-300x200.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2025\u002F01\u002F0fc63477-a9aa-4071-a2f1-d633cda1de2d-768x512.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2025\u002F01\u002F0fc63477-a9aa-4071-a2f1-d633cda1de2d-1024x683.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2025\u002F01\u002F0fc63477-a9aa-4071-a2f1-d633cda1de2d-1536x1024.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2025\u002F01\u002F0fc63477-a9aa-4071-a2f1-d633cda1de2d-1395x930.jpg.webp","\u002Factualites\u002Fles-francais-et-le-potager-pratiques-et-motivations","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002Fpexels-greta-hoffman-7729130-150x150.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002Fpexels-greta-hoffman-7729130-200x300.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002Fpexels-greta-hoffman-7729130-768x1152.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002Fpexels-greta-hoffman-7729130-683x1024.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002Fpexels-greta-hoffman-7729130-1024x1536.jpg.webp","\u002Factualites\u002Fenquete-les-jardiniers-amateurs-et-eau","Enquête : les jardiniers amateurs et l’eau","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2023\u002F06\u002Fpexels-kampus-production-7658814-150x150.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2023\u002F06\u002Fpexels-kampus-production-7658814-300x200.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2023\u002F06\u002Fpexels-kampus-production-7658814-768x513.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2023\u002F06\u002Fpexels-kampus-production-7658814-1024x684.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2023\u002F06\u002Fpexels-kampus-production-7658814-1536x1026.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2023\u002F06\u002Fpexels-kampus-production-7658814-1393x930.jpg.webp","Semae et l’UFS publient les résultats d’une enquête sur les différents profils d’amateurs de potager, leurs pratiques, leurs motivations et leurs préoccupations.  L’enquête a été réalisée en mai-juin 2025 auprès de 1000 personnes selon un échantillon national des Français de 18 ans et plus.  ","2026-05-29 13:37:50","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F05\u002Fpexels-kampus-7658784-150x150.jpg","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F05\u002Fpexels-kampus-7658784-200x300.jpg","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F05\u002Fpexels-kampus-7658784-768x1150.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F05\u002Fpexels-kampus-7658784-684x1024.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F05\u002Fpexels-kampus-7658784-1026x1536.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F05\u002Fpexels-kampus-7658784-621x930.jpg.webp",22891,"\u002Factualites\u002Fmai-2026-horticulture-ornementale-hierarchisation-des-priorites",22375,"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F03\u002Fhorticulture-2779709_1920-1456x930.jpg.webp",1456,22896,"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F05\u002Fseaport-gd46d0d97c_1920-1693x930.jpg.webp",1693,22894,22659,"2026-04-27 17:57:16","2026-04-27 15:57:16","Avril 2026 : l'intelligence artificielle et l'horticulture ornementale","avril-2026-intelligence-artificielle-et-horticulture-ornementale","2026-05-11 13:59:28","2026-05-11 11:59:28","https:\u002F\u002Fbo.valhor.fr\u002F?post_type=news&#038;p=22659","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F04\u002Fcredit-pexels-anna-shvets-5230957.jpg.webp",22274,"la-filiere-du-vegetal-en-chiffres-cles","https:\u002F\u002Fbo.valhor.fr\u002F?post_type=news&#038;p=22274","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F03\u002Fimg_1154.jpg.webp","2026-05-11 12:46:12","chaine-logistique-plateforme-et-competitivite-pour-la-filiere-du-vegetal","2026-05-12 20:17:49","2026-05-12 18:17:49","https:\u002F\u002Fbo.valhor.fr\u002F?post_type=news&#038;p=22757","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F05\u002Flogistics-7693789_1920-150x150.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F05\u002Flogistics-7693789_1920-300x125.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F05\u002Flogistics-7693789_1920-768x320.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F05\u002Flogistics-7693789_1920-1024x427.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F05\u002Flogistics-7693789_1920-1536x641.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F05\u002Fpexels-ahmetkurt-19851421.jpg.webp","\u002Factualites\u002Fmarche-du-jardin-2025-stabilite-dans-un-contexte-de-transformation-des-usages",15899,"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2024\u002F09\u002Fpexels-wdnet-230544-1395x930.jpg.webp",22879,22884,"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F05\u002Fgarden-2179530_1920-1395x930.jpg.webp",4880,"2026-03-30 17:02:59","2026-03-30 15:02:59","le-commerce-horticole","2026-05-26 11:24:06","2026-05-26 09:24:06","https:\u002F\u002Fbo.valhor.fr\u002F?post_type=news&#038;p=4880",20351,"2025-09-16 08:33:28","2025-09-16 06:33:28","Maintien du poids du végétal dans le chiffre d'affaires des jardineries\u002Fgraineteries","maintien-du-poids-du-vegetal-dans-le-chiffre-daffaires-des-jardineries-graineteries","2025-09-16 08:37:26","2025-09-16 06:37:26","https:\u002F\u002Fbo.valhor.fr\u002F?post_type=news&#038;p=20351","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2025\u002F09\u002Fpexels-gary-barnes-6231981.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F05\u002Fchair-outside.jpg.webp","\u002Factualites\u002Fles-francais-et-le-sapin-de-noel-origine-recyclage-raisons-et-freins-a-lachat",11259,"LOGO-Fleurs_de_France_RVB","image\u002Fpng","png",917,779,22817,"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F05\u002F43161-freepik-prostooleh-620x930.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F05\u002F43161-freepik-prostooleh.jpg.webp",22815,"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F05\u002Fsapin-de-noel-pexels-anastasia-shuraeva-6305597-620x930.jpg.webp",22816,"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F05\u002Fpexels-magaly-taboada-1529426891-35036736-620x930.jpg.webp","2026-05-11 13:05:00","sapins-de-noel-marche-consommation","2026-05-20 14:19:04","2026-05-20 12:19:04","https:\u002F\u002Fbo.valhor.fr\u002F?post_type=news&#038;p=22768","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F05\u002Fpexels-gustavo-fring-6284996-150x150.jpg","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F05\u002Fpexels-gustavo-fring-6284996-300x200.jpg","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F05\u002Fpexels-gustavo-fring-6284996-768x512.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F05\u002Fpexels-gustavo-fring-6284996-1024x683.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F05\u002Fpexels-gustavo-fring-6284996-1536x1024.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F05\u002Fpexels-gustavo-fring-6284996-1395x930.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F05\u002Fpexels-karola-g-5913974-150x150.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F05\u002Fpexels-karola-g-5913974-300x200.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F05\u002Fpexels-karola-g-5913974-768x512.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F05\u002Fpexels-karola-g-5913974-1024x683.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F05\u002Fpexels-karola-g-5913974-1536x1024.jpg.webp",4606,"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002Fimg_3338-1-768x1024.jpg.webp",18472,"chrysanthemum-4552365_1920","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2025\u002F03\u002Fchrysanthemum-4552365_1920-1395x930.jpg.webp","2026-05-30 11:08:16","marche-plantes-exterieur-france","2026-06-05 14:48:50","2026-06-05 12:48:50","https:\u002F\u002Fvalhor.fr\u002F?post_type=news&#038;p=14490","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2023\u002F05\u002Fpansy-g6cfe93b76_1280-pixabay-150x150.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2023\u002F05\u002Fpansy-g6cfe93b76_1280-pixabay-300x200.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2023\u002F05\u002Fpansy-g6cfe93b76_1280-pixabay-768x512.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2023\u002F05\u002Fpansy-g6cfe93b76_1280-pixabay-1024x682.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2024\u002F04\u002Fimage1-150x150.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2024\u002F04\u002Fimage1-300x218.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2024\u002F04\u002Fimage1-768x557.jpg.webp",22856,"\u002Factualites\u002Fmarche-mondial-de-la-plante-interieur-evolutions-et-perspectives",22814,"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F05\u002Forchid-3942371_1920-1395x930.jpg.webp",4360,883,5198,"Rolls d'orchidées et plantes vertes d'un grossiste","\u002Factualites\u002Fachats-plantes-d-interieur-en-france","Achats de plantes d’intérieur en France","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2023\u002F05\u002Forchid-g9ef32608c_1280-pixabay-150x150.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2023\u002F05\u002Forchid-g9ef32608c_1280-pixabay-300x200.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2023\u002F05\u002Forchid-g9ef32608c_1280-pixabay-768x512.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2023\u002F05\u002Forchid-g9ef32608c_1280-pixabay-1024x682.jpg.webp",17911,"2025-02-04 10:16:49","2025-02-04 09:16:49","statistiques-internationales-2024-par-aiph-union-fleurs","2025-02-04 11:28:14","2025-02-04 10:28:14","https:\u002F\u002Fbo.valhor.fr\u002F?post_type=news&#038;p=17911",11521,"2023-09-18 15:08:10","2023-09-18 13:08:10","Plantes d'intérieur : répondre aux attentes du consommateur","plantes-dinterieur-repondre-aux-attentes-du-consommateur","2023-09-18 21:54:43","2023-09-18 19:54:43","https:\u002F\u002Fvalhor.fr\u002F?post_type=news&#038;p=11521","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2023\u002F09\u002Fpexels-anna-nekrashevich-8989348.jpg.webp",1893,"2022-04-28 14:54:10","2022-04-28 12:54:10","Effet des plantes d'intérieur sur la qualité de l'air","effet-des-plantes-dinterieur-sur-la-qualite-de-lair","2023-10-31 15:23:34","2023-10-31 14:23:34","https:\u002F\u002Fbo.valhor.fr\u002F?post_type=news&#038;p=1893","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F05\u002Fflowers-1409051_1920.jpg.webp",22750,"fir-tree-3875734_1920","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F05\u002Ffir-tree-3875734_1920-1399x930.jpg.webp","2026-05-11 12:25:04",1399,199,22758,"https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2026\u002F05\u002Fimg_5754-1395x930.jpg.webp",22754,20926,"2025-10-27 08:02:58","2025-10-27 07:02:58","decoration-de-noel-style-nature-ou-traditionnel-pour-les-francais","2025-10-29 12:04:22","2025-10-29 11:04:22","https:\u002F\u002Fbo.valhor.fr\u002F?post_type=news&#038;p=20926","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2025\u002F10\u002Fpexels-taylor-thompson-865581658-29643350.jpg.webp",11206,"2023-08-24 11:16:19","2023-08-24 09:16:19","achats-des-vegetaux-occasions-personnelles-vs-fetes-calendaires","2024-06-11 15:47:46","2024-06-11 13:47:46","https:\u002F\u002Fvalhor.fr\u002F?post_type=news&#038;p=11206",14936,"2026-05-09 16:14:55","2026-05-09 14:14:55","fleurs-et-plantes-achetees-pour-les-fetes","2026-05-26 13:33:33","2026-05-26 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16:47:55","\u003Ch1\u003EActualités\u003C\u002Fh1\u003E","actualites","2026-06-11 10:49:01","2026-06-11 08:49:01","\u002F?page_id=619","La cotisation VALHOR","\u002Fnous-connaitre\u002Fla-cotisation-valhor","Vous produisez, commercialisez, ou assurez des prestations mettant en œuvre des végétaux d'ornement : des arbres, des plantes, des fleurs...alors vous cotisez à VALHOR.","\u002Fdevelopper-votre-activite\u002Fvegetaliser-les-territoires-pour-une-cite-verte","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002Fphytolab-nantes-jardin-extraodinaire-photo08-copyphytolab-150x150.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002Fphytolab-nantes-jardin-extraodinaire-photo08-copyphytolab-300x200.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002Fphytolab-nantes-jardin-extraodinaire-photo08-copyphytolab-768x512.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002Fphytolab-nantes-jardin-extraodinaire-photo08-copyphytolab-1024x683.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002Fphytolab-nantes-jardin-extraodinaire-photo08-copyphytolab-1536x1024.jpg.webp","Démarche de promotion du végétal et de ses nombreux bienfaits auprès des donneurs d’ordre privés et publics -élus locaux, bailleurs sociaux et promoteurs immobiliers – la démarche Cité Verte se décline dans de nombreux pays européens.","Newsletters","\u002Fnewsletters","Contactez-nous","\u002Fcontactez-nous","Contactez l&rsquo;Interprofession du végétal VALHOR","Presse","\u002Fpresse","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F03\u002Fchristmas-rose-6170614_1920-150x150.jpg","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F03\u002Fchristmas-rose-6170614_1920-300x200.jpg","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F03\u002Fchristmas-rose-6170614_1920-768x512.jpg","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F03\u002Fchristmas-rose-6170614_1920-1024x683.jpg","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F03\u002Fchristmas-rose-6170614_1920-1536x1024.jpg",974,"2025-01-27 16:26:38","2025-01-27 15:26:38","Mise à jour avril 2026","FAQ - Foire aux Questions sur la cotisation VALHOR","faq","2026-04-20 14:44:06","2026-04-20 12:44:06",536,"\u002F?page_id=974","\u002Fnous-connaitre\u002Fla-cotisation-valhor\u002Ffaq","FAQ – Foire aux Questions sur la cotisation VALHOR","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F05\u002Flavande-1-150x150.jpeg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F05\u002Flavande-1-300x200.jpeg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F05\u002Flavande-1-768x511.jpeg.webp",16698,"2025-10-16 12:20:56","2025-10-16 10:20:56","Rapport d'activité annuel VALHOR","rapport-activite-annuel-valhor","2025-11-12 10:31:50","2025-11-12 09:31:50",528,"https:\u002F\u002Fwww.valhor.fr\u002F?page_id=16698","\u002Fnous-connaitre\u002Finterprofession-valhor\u002Frapport-activite-annuel-valhor","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2025\u002F10\u002Fval_rapport_activite_2025_4-150x150.jpeg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2025\u002F10\u002Fval_rapport_activite_2025_4-217x300.jpeg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2025\u002F10\u002Fval_rapport_activite_2025_4-768x1063.jpeg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2025\u002F10\u002Fval_rapport_activite_2025_4-740x1024.jpeg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2025\u002F10\u002Fval_rapport_activite_2025_4-1109x1536.jpeg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2025\u002F10\u002Fval_rapport_activite_2025_4-672x930.jpeg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F05\u002Ftrevien-etienne_1-scaled.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F05\u002Fkevin-angeline_2-scaled.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F05\u002Fgoarant-romain_1-150x150.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F05\u002Fgoarant-romain_1-300x225.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F05\u002Fgoarant-romain_1-768x576.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F05\u002Fgoarant-romain_1-1024x769.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F05\u002Fgoarant-romain_1-1536x1153.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F05\u002Fgoarant-romain_1-2048x1537.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F07\u002Fimg_1013-768x1024.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2024\u002F03\u002Fasters.jpeg.webp","Retrouvez nos FAQ – Foire aux Questions","\u002Fnous-connaitre\u002Fnos-faq","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2024\u002F06\u002Fpexels-andy-lee-222330306-14867771-e1719996885886-150x150.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2024\u002F06\u002Fpexels-andy-lee-222330306-14867771-e1719996885886-300x229.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2024\u002F06\u002Fpexels-andy-lee-222330306-14867771-e1719996885886-768x585.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2024\u002F06\u002Fpexels-andy-lee-222330306-14867771-e1719996885886-1024x780.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2024\u002F06\u002Fpexels-andy-lee-222330306-14867771-1024x1536.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2024\u002F06\u002Fpexels-andy-lee-222330306-14867771-e1719996885886-1221x930.jpg.webp","2022-05-31 11:03:01","2022-05-31 09:03:01","gemapi","2024-02-06 16:39:01","2024-02-06 15:39:01",731,"\u002F?page_id=739",740,"gemapi - Symbole Eau","\u002Fdevelopper-votre-activite\u002Fvegetaliser-les-territoires-pour-une-cite-verte\u002Fgemapi","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002Fcachan-3-150x150.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002Fcachan-3-300x200.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002Fcachan-3-768x513.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002Fcachan-3-1024x684.jpg.webp","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002Fcachan-3-1536x1026.jpg.webp","2022-05-31 10:37:42","2022-05-31 08:37:42","Jardins, Jardin : l'évènement jardin à Paris","jardins-jardin","2025-01-23 16:16:37","2025-01-23 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15:33:51","2025-10-20 13:33:51","FAQ - Réglementation sur les plantes exotiques envahissantes","faq-reglementation-sur-les-pee","2025-12-08 15:09:54","2025-12-08 14:09:54","https:\u002F\u002Fbo.valhor.fr\u002F?post_type=news&#038;p=20801","https:\u002F\u002Fbo.valhor.fr\u002Fwp-content\u002Fuploads\u002F2025\u002F06\u002Fguaria-article-pee.jpg.webp",1112,"2026-03-10 17:24:03","2026-03-10 16:24:03","gestion-du-plastique-dans-la-filiere","2026-03-17 16:16:54","2026-03-17 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