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The Quintessential Social Networking Strategy. </description><language>en-US</language><lastBuildDate>Mon, 06 May 2013 11:02:03 PDT</lastBuildDate><generator>WordPress http://wordpress.org/</generator><feedburner:info xmlns:feedburner="http://rssnamespace.org/feedburner/ext/1.0" uri="acumenworks" /><atom10:link xmlns:atom10="http://www.w3.org/2005/Atom" rel="hub" href="http://pubsubhubbub.appspot.com/" /><itunes:explicit>no</itunes:explicit><itunes:subtitle></itunes:subtitle><geo:lat>33.677224</geo:lat><geo:long>-117.908637</geo:long><feedburner:emailServiceId xmlns:feedburner="http://rssnamespace.org/feedburner/ext/1.0">AcumenWorks</feedburner:emailServiceId><feedburner:feedburnerHostname xmlns:feedburner="http://rssnamespace.org/feedburner/ext/1.0">http://feedburner.google.com</feedburner:feedburnerHostname><feedburner:feedFlare xmlns:feedburner="http://rssnamespace.org/feedburner/ext/1.0" href="http://www.podnova.com/add.srf?url=http%3A%2F%2Ffeeds.feedburner.com%2FAcumenWorks" 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src="http://www.attensa.com/blogs/attensa/WindowsLiveWriter/BadgeredintoBadges_10C02/attensa_feed_button5.gif">Subscribe with Attensa for Outlook</feedburner:feedFlare><feedburner:feedFlare xmlns:feedburner="http://rssnamespace.org/feedburner/ext/1.0" href="http://www.webwag.com/wwgthis.php?url=http%3A%2F%2Ffeeds.feedburner.com%2FAcumenWorks" src="http://www.webwag.com/images/wwgthis.gif">Subscribe with Webwag</feedburner:feedFlare><feedburner:feedFlare xmlns:feedburner="http://rssnamespace.org/feedburner/ext/1.0" href="http://www.podcastready.com/oneclick_bookmark.php?url=http%3A%2F%2Ffeeds.feedburner.com%2FAcumenWorks" src="http://www.podcastready.com/images/podcastready_button.gif">Subscribe with Podcast Ready</feedburner:feedFlare><feedburner:feedFlare xmlns:feedburner="http://rssnamespace.org/feedburner/ext/1.0" href="http://www.flurry.com/pushRssFeed.do?r=fb&amp;url=http%3A%2F%2Ffeeds.feedburner.com%2FAcumenWorks" src="http://www.flurry.com/images/flurry_rss_logo2.gif">Subscribe with Flurry</feedburner:feedFlare><feedburner:feedFlare xmlns:feedburner="http://rssnamespace.org/feedburner/ext/1.0" href="http://www.wikio.com/subscribe?url=http%3A%2F%2Ffeeds.feedburner.com%2FAcumenWorks" src="http://www.wikio.com/shared/img/add2wikio.gif">Subscribe with Wikio</feedburner:feedFlare><feedburner:feedFlare xmlns:feedburner="http://rssnamespace.org/feedburner/ext/1.0" href="http://www.dailyrotation.com/index.php?feed=http%3A%2F%2Ffeeds.feedburner.com%2FAcumenWorks" src="http://www.dailyrotation.com/rss-dr2.gif">Subscribe with Daily Rotation</feedburner:feedFlare><item><title>GREAT IDEA! Home Office Foliage</title><link>http://miachambers.com/2013/05/great-idea-home-office-foliage/</link><category>Ideas</category><category>home office</category><category>home office decorations</category><category>lemon plant</category><dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Mia</dc:creator><pubDate>Mon, 06 May 2013 11:02:03 PDT</pubDate><guid isPermaLink="false">http://miachambers.com/?p=2474</guid><content:encoded xmlns:content="http://purl.org/rss/1.0/modules/content/"><![CDATA[<p style="text-align: center;">Great idea for your home office &gt; <a href="http://pinyourhome.com/2013/01/20/plant-lemon-seeds-lemon-leaves-smell-so-good/" target="_blank">Create Your Own Lemon Plant</a></p>
<p style="text-align: center;"><img class="aligncenter  wp-image-2475" alt="Mia Chambers, California Virtual Assistant " src="http://miachambers.com/wp-content/uploads/2013/05/LemonPlant.jpg" width="319" height="417" /></p>
<p style="text-align: center;">
]]></content:encoded><description>Great idea for your home office &amp;#62; Create Your Own Lemon Plant</description><thr:total xmlns:thr="http://purl.org/syndication/thread/1.0">0</thr:total></item><item><title>PRODUCTIVITY TIP: For Gmail Users</title><link>http://miachambers.com/2012/09/productivity-tip-for-gmail-users/</link><category>Uncategorized</category><dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Mia</dc:creator><pubDate>Mon, 10 Sep 2012 10:50:43 PDT</pubDate><guid isPermaLink="false">http://miachambers.com/?p=2467</guid><content:encoded xmlns:content="http://purl.org/rss/1.0/modules/content/"><![CDATA[<p><center><iframe src="http://player.vimeo.com/video/37753685?title=0&amp;byline=0&amp;portrait=0&amp;autoplay=1" width="400" height="300" frameborder="0" webkitAllowFullScreen mozallowfullscreen allowFullScreen></iframe></center></p>
]]></content:encoded><description></description><thr:total xmlns:thr="http://purl.org/syndication/thread/1.0">0</thr:total></item><item><title>PRO TIP: Facebook</title><link>http://miachambers.com/2012/05/facebook-pro-tip/</link><category>Facebook</category><category>pro tip</category><dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Mia</dc:creator><pubDate>Wed, 16 May 2012 10:26:46 PDT</pubDate><guid isPermaLink="false">http://miachambers.com/?p=2461</guid><content:encoded xmlns:content="http://purl.org/rss/1.0/modules/content/"><![CDATA[<p>Pick one person from your Friends list and post a compliment on their Wall. Click on their website. Check out their blog. Post a link from THEIR website onto THEIR Wall and say something nice about it. Resist the all-too-common urge of promoting our own interests and businesses.</p>
]]></content:encoded><description>Pick one person from your Friends list and post a compliment on their Wall. Click on their website. Check out their blog. Post a link from THEIR website onto THEIR Wall and say something nice about it. Resist the all-too-common urge of promoting our own interests and businesses.</description><thr:total xmlns:thr="http://purl.org/syndication/thread/1.0">0</thr:total></item><item><title>When ‘Like’ Isn’t the Right Word</title><link>http://miachambers.com/2012/04/a-new-way-to-show-support-when-like-isnt-the-right-word/</link><category>Facebook</category><category>Facebook Like</category><category>iCare</category><category>iCare Movement</category><category>Likes</category><dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Mia</dc:creator><pubDate>Sat, 21 Apr 2012 22:37:35 PDT</pubDate><guid isPermaLink="false">http://miachambers.com/?p=2390</guid><content:encoded xmlns:content="http://purl.org/rss/1.0/modules/content/"><![CDATA[<p><center><iframe src="http://player.vimeo.com/video/40455950?byline=0&amp;portrait=0&amp;color=aae7df" frameborder="0" width="400" height="300"></iframe></center></p>
<p style="text-align: center;"><a href="http://icare-movement.com/">http://icare-movement.com/</a></p>
]]></content:encoded><description>http://icare-movement.com/</description><thr:total xmlns:thr="http://purl.org/syndication/thread/1.0">0</thr:total></item><item><title>TIP: Silence But Don’t Unfriend</title><link>http://miachambers.com/2012/03/tip-silence-but-dont-unfriend/</link><category>Facebook</category><category>news feed</category><category>silence noisy people on Facebook</category><category>unfriend</category><category>unsubscribe</category><dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Mia</dc:creator><pubDate>Fri, 30 Mar 2012 16:24:51 PDT</pubDate><guid isPermaLink="false">http://miachambers.com/?p=2369</guid><content:encoded xmlns:content="http://purl.org/rss/1.0/modules/content/"><![CDATA[<p>A dear friend of mine and I were having drinks the other night when the subject of Facebook came up. He was telling me about one of his Facebook friends that posts prolific and annoying status updates. </p>
<p>His biggest concern was that he didn&#8217;t want to see all of her updates but didn&#8217;t want to unfriend her and risk hurting her feelings.</p>
<p>I explained to him that he could &#8216;silence&#8217; her from his News Feed without unfriending her. </p>
<p>It&#8217;s as simple as this:</p>
<p>When you see the offending person who you would like to silence float by on your News Feed, simply point your mouse over the right-hand upper corner of their status update or post (as shown by the arrow and circle) and an arrow will appear.</p>
<p>Click on that arrow and a drop-down menu with options will appear. </p>
<p><a href="http://miachambers.com/wp-content/uploads/2012/03/Unsubscribe1.jpg"><img src="http://miachambers.com/wp-content/uploads/2012/03/Unsubscribe1.jpg" alt="" title="Unsubscribe" width="538" height="654" class="aligncenter size-full wp-image-2378" /></a></p>
<p>You can &#8216;unsubscribe&#8217; from all of their updates OR you can simply receive &#8216;only important&#8217; updates.  </p>
<p>Either way, they&#8217;ll never know that you&#8217;ve adjusted your settings and you don&#8217;t have to unfriend them and risk hurting their feelings.</p>
]]></content:encoded><description>A dear friend of mine and I were having drinks the other night when the subject of Facebook came up. He was telling me about one of his Facebook friends that posts prolific and annoying status updates. His biggest concern was that he didn&amp;#8217;t want to see all of her updates but didn&amp;#8217;t want to [...]</description><thr:total xmlns:thr="http://purl.org/syndication/thread/1.0">0</thr:total></item><item><title>QUICK TIP – Check Your “Other” Inbox on Facebook</title><link>http://miachambers.com/2012/03/quick-tip-check-your-other-inbox-on-facebook/</link><category>Facebook</category><category>other inbox</category><dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Mia</dc:creator><pubDate>Tue, 20 Mar 2012 09:24:07 PDT</pubDate><guid isPermaLink="false">http://miachambers.com/?p=2362</guid><content:encoded xmlns:content="http://purl.org/rss/1.0/modules/content/"><![CDATA[<p>Here&#8217;s a quick tip for you. Take a moment to check out your &#8216;other&#8217; inbox on Facebook. This is where messages go after Facebook deems them &#8216;spam&#8217;. I was surprised to find quite a few emails from legitimate people that weren&#8217;t my &#8216;friends&#8217; on Facebook. </p>
<p>To find this &#8216;other&#8217; inbox, log onto Facebook. In the top right hand corner, click on HOME.</p>
<p><a href="http://miachambers.com/wp-content/uploads/2012/03/QUICKTIP1.png"><img src="http://miachambers.com/wp-content/uploads/2012/03/QUICKTIP1-300x228.png" alt="" title="QUICKTIP1" width="300" height="228" class="alignleft size-medium wp-image-2363" /></a></p>
<p>This will take you to your News Feed. On the left hand side of your screen, you&#8217;ll see MESSAGES. Click on the word MESSAGE and &#8216;OTHER&#8217; will popup just underneath. Click on OTHER and voilà! You&#8217;ll see all of those neglected emails that have been filtered out of your inbox.</p>
<p><a href="http://miachambers.com/wp-content/uploads/2012/03/QUICKTIP2.png"><img src="http://miachambers.com/wp-content/uploads/2012/03/QUICKTIP2.png" alt="" title="QUICKTIP2" width="246" height="234" class="alignleft size-full wp-image-2364" /></a></p>
]]></content:encoded><description>Here&amp;#8217;s a quick tip for you. Take a moment to check out your &amp;#8216;other&amp;#8217; inbox on Facebook. This is where messages go after Facebook deems them &amp;#8216;spam&amp;#8217;. I was surprised to find quite a few emails from legitimate people that weren&amp;#8217;t my &amp;#8216;friends&amp;#8217; on Facebook. To find this &amp;#8216;other&amp;#8217; inbox, log onto Facebook. In the [...]</description><thr:total xmlns:thr="http://purl.org/syndication/thread/1.0">0</thr:total></item><item><title>Hair Color Has Gone High Tech</title><link>http://miachambers.com/2012/02/hair-color-has-gone-high-tech/</link><category>Cool Tool</category><category>Newsworthy Happenings</category><category>busy moms</category><category>eSalon</category><category>hair color</category><category>hair dye</category><category>mompreneurs</category><category>self-care</category><dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Mia</dc:creator><pubDate>Fri, 17 Feb 2012 14:50:23 PST</pubDate><guid isPermaLink="false">http://miachambers.com/?p=2313</guid><content:encoded xmlns:content="http://purl.org/rss/1.0/modules/content/"><![CDATA[<p><a href="http://miachambers.com/wp-content/uploads/2012/02/haircolor.jpg"><img class="alignleft" style="border: 2pt none; margin: 5px; float: left;" src="http://miachambers.com/wp-content/uploads/2012/02/haircolor-150x150.jpg" alt="" /></a>As a busy professional with two kids, it&#8217;s tough to maintain proper self-care. I have black hair and as I get older, it&#8217;s turning white (skipping over gray entirely). For those of you who dye your hair, here&#8217;s a great breakthrough that hair salons don&#8217;t want you to know about: <strong><a href="http://www.esalon.com/" target="_blank">eSalon</a></strong>, an online retailer who specializes in home coloring products at an affordable price with the personal guidance of a highly trained salon professional.</p>
<p>The best way to understand eSalon’s service is to give it a try. And with <strong><a href="http://www.esalon.com/free_trial" target="_blank">their newest offer</a></strong>, eSalon is making it easy for first time customers. New clients can get a complete personal profile and color kit for just $4.95 s&amp;h, plus a full money-back guarantee. Make sure to check it out!</p>
]]></content:encoded><description>As a busy professional with two kids, it&amp;#8217;s tough to maintain proper self-care. I have black hair and as I get older, it&amp;#8217;s turning white (skipping over gray entirely). For those of you who dye your hair, here&amp;#8217;s a great breakthrough that hair salons don&amp;#8217;t want you to know about: eSalon, an online retailer who [...]</description><thr:total xmlns:thr="http://purl.org/syndication/thread/1.0">0</thr:total></item><item><title>SMART MOVE: Protect Your Credit</title><link>http://miachambers.com/2011/11/protect-your-credit/</link><category>Virtual Spotlight</category><category>credit reports</category><category>fraud alerts</category><category>how to request credit reports</category><dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Mia</dc:creator><pubDate>Fri, 18 Nov 2011 14:57:56 PST</pubDate><guid isPermaLink="false">http://acumenva.com/?p=2291</guid><content:encoded xmlns:content="http://purl.org/rss/1.0/modules/content/"><![CDATA[<p><img class="alignleft" style="border-color: initial; margin-right: 5px; margin-left: 5px; margin-top: 10px; margin-bottom: 10px; border-width: 2pt; border-style: none; float: left;" src="http://acumenva.com/wp-content/uploads/2011/11/credit-bureaus.gif" alt="" />This past week, my lawyer faxed over a bunch of personal information, including my social security number. All of my personal details were potentially made public in a simple fax. He assured me that the information was encrypted, but I wasn&#8217;t taking his word for it.</p>
<p>It got me thinking that I should protect my credit by requesting a <strong>fraud alert</strong> to be placed on each of my credit reports.</p>
<blockquote><p>A fraud alert can <strong>make it more difficult for someone to get credit</strong> in your name because it tells creditors to follow certain procedures to protect you. You may place a fraud alert in your file by calling just one of the three nationwide consumer credit reporting companies. As soon as that agency processes your fraud alert, it will notify the other two, which then also must place fraud alerts in your file.</p>
<ul>
<li>Equifax: 1-877-576-5734; <a href="http://www.alerts.equifax.com" target="_blank">www.alerts.equifax.com</a></li>
<li>Experian: 1-888-397-3742; <a href="http://www.experian.com/fraud" target="_blank">www.experian.com/fraud</a></li>
<li>TransUnion: 1-800-680-7289; <a href="http://www.transunion.com" target="_blank">www.transunion.com</a></li>
</ul>
<p>An <em><strong>initial fraud alert</strong></em> stays in your file for at least 90 days. An <em><strong>extended alert</strong></em> stays in your file for seven years. To place either of these alerts, a consumer credit reporting company will require you to provide appropriate proof of your identity, which may include your Social Security number.</p></blockquote>
<p>I took it one step further and requested a credit report from each of the credit bureaus &#8211; Equifax, Experian, and TransUnion.</p>
<p>The Fair Credit Reporting Act (FCRA) requires each of the nationwide consumer reporting companies to provide you with <strong>a free copy of your credit report</strong>, at your request, once every 12 months.</p>
<p>I know you&#8217;ve seen commercials that claim to offer “free credit reports,” “free credit scores,” or “free credit monitoring”. In most cases, the “free” product comes with strings attached.</p>
<p>Back in the day, you had to request a free report via regular ol&#8217; snail mail. Nowadays, you can do this online. The credit bureaus have <strong>consolidated the process</strong> to make it much easier.</p>
<p>Yet, the thought of providing my social security number online doesn&#8217;t make me feel secure. Check out this link. It gives you <strong>the option to request your reports online, over the phone, or via mail</strong>.<a href="https://www.annualcreditreport.com/cra/order?mail" target="_blank"> https://www.annualcreditreport.com/cra/order</a>.</p>
<p>I got that link through the <a href="http://www.ftc.gov/ ">Federal Trade Commission</a> and double-checked it through <a href="https://sealinfo.verisign.com/splash?form_file=fdf/splash.fdf&amp;dn=WWW.ANNUALCREDITREPORT.COM&amp;lang=en" target="_blank">VeriSign</a> to <strong>ensure its legitimacy</strong>.</p>
]]></content:encoded><description>This past week, my lawyer faxed over a bunch of personal information, including my social security number. All of my personal details were potentially made public in a simple fax. He assured me that the information was encrypted, but I wasn&amp;#8217;t taking his word for it. It got me thinking that I should protect my [...]</description><thr:total xmlns:thr="http://purl.org/syndication/thread/1.0">0</thr:total></item><item><title>7 Reasons Potential Clients Will Work With You</title><link>http://miachambers.com/2011/11/7-reasons-potential-clients-will-work-with-you/</link><category>Build Your Business</category><category>#VATip</category><category>potential clients</category><category>virtual assistants</category><dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Mia</dc:creator><pubDate>Tue, 08 Nov 2011 08:06:38 PST</pubDate><guid isPermaLink="false">http://acumenva.com/?p=2153</guid><content:encoded xmlns:content="http://purl.org/rss/1.0/modules/content/"><![CDATA[<p><img class="alignleft" style="border-color: initial; margin-right: 5px; margin-left: 5px; margin-top: 10px; margin-bottom: 10px; border-width: 2pt; border-style: none; float: left;" src="http://acumenva.com/wp-content/uploads/2011/11/number7.gif" alt="" width="126" height="140" /></p>
<p>Emails and phone calls are what handshakes and in-person consultations used to be.</p>
<p>Here are seven areas that standout to potential clients (PCs) when they make the decision to approach you, and ultimately, work with you.</p>
<p><strong> (1) You have a professional website</strong></p>
<p>PCs glean much from your website at a quick glance. People make snap decisions based on design. If you’re a business owner in today’s world, it’s vital to create a site that sells. You don’t need to spend a lot of money on a website, but it needs to be well developed.</p>
<p>A well thought out website speaks volumes about your commitment to your business.</p>
<p><a title="Website Usability - Creating a Website that Sells" href="http://www.startupnation.com/business-articles/1119/1/AT_Creating-Site-That-Sells.asp" target="_blank">Website Usability – Creating a Website that Sells</a></p>
<p><strong>(2) You make it easy for them to contact you</strong></p>
<p>It goes without saying that clients need to find your contact information in order to get in touch with you.</p>
<p>Consider placing your contact information at the top of your website in your header so that no matter where people enter your site, your contact information will always be visible.</p>
<p>Take this one step further and add an online calendar to your website, enabling people to schedule their own initial consultation at a time that works best for them.</p>
<p>While there are options out there, I’ve used Genbook for the last five years. Here’s my affiliate link <a title="Genbook" href="http://gbk.me/r/QWFKVKW5" target="_blank">http://gbk.me/r/QWFKVKW5</a>. When you sign up using this link, you’ll receive 15% lifetime discount off your subscription.</p>
<p><strong>(3) You communicate effectively online</strong></p>
<p>It’s important to learn how to communicate effectively via email. It seems like a simple task, but all too often, missed opportunities occur right from the jumpstart when good email goes bad.</p>
<p>Timing, tone, and overall format of your emails should be well thought out and formatted in way that is easy to read.</p>
<p>Email etiquette: <a href="http://www.emailreplies.com/" target="_blank">http://www.emailreplies.com/</a></p>
<p><strong>(4) You take control and have an assured presence</strong></p>
<p>PCs come to you with a need. They want to know that they’re working with someone who can take control and guide them through the process. It’s important to be able to convey certainty and assuredness.</p>
<p>Confidence comes, in part, from enjoying what you do.</p>
<p><a title="The Top Ten Keys to Self-Confidence" href="http://www.icbs.com/Kb/inspiration/kb_the-top-ten-keys-to-self-confidence.htm" target="_blank">The Top Ten Keys to Self-Confidence</a></p>
<p><strong>(5) You provide clear ‘next steps’ for them to follow</strong></p>
<p>At the end of the initial consultation, be prepared to give the PC the ‘next steps’. Explain to them what it will take to get signed up and started (even if they’ve expressed disinterest). Assume they’re going to sign on as a new client and take them through simple steps and set the expectation.</p>
<p>Explain that you will send them a follow-up email. If they’re interested in working with you, ask them to respond via email and you’ll prepare the paperwork and schedule a second consultation where further questions will be answered and the paperwork can be reviewed in detail.</p>
<p>When they respond, time is of the essence and it’s important to seize the opportunity. A prompt response can make all the difference in the world.</p>
<p>Keep your process simple and avoid overwhelming clients with a 20-page questionnaire. If you do have a lengthy questionnaire, go through it with them during that second call. This saves the PC a lot of time and elevates them the burden of more work.</p>
<p><strong>(6) You think of them</strong></p>
<p>If PCs are on the fence about working with you, know that all is not lost.</p>
<p>Create a Google alert with a keyword that is relevant to this client and when something of interest pops up, send it to them. It’s a good way for PCs to know that you’re still interested and thinking about them.</p>
<p><a title="How to Create a Google Alert" href="http://google.about.com/od/personalizegoogle/ss/createAlertSBS.htm">How to Create a Google Alert</a></p>
<p><strong>(7) You are flexible</strong></p>
<p>If PCs tell you that your rates are too high, think about creating a package for them including X,Y, Z.</p>
<p>Decrease your hourly commitment without lowering your rates while packaging it with a lower price. This makes it more appealing for the PC and shows your ability to be flexible.</p>
<p>I didn’t mention lowering your rates because if you connect with a PC, they will pay.</p>
<p>Remember that PCs are attracted to you personally.</p>
<p>If they feel a connection with you and trust you, they will find a way to make it happen.</p>
]]></content:encoded><description>Emails and phone calls are what handshakes and in-person consultations used to be. Here are seven areas that standout to potential clients (PCs) when they make the decision to approach you, and ultimately, work with you. (1) You have a professional website PCs glean much from your website at a quick glance. People make snap [...]</description><thr:total xmlns:thr="http://purl.org/syndication/thread/1.0">0</thr:total></item><item><title>What They Didn’t Teach You in Social Media Class</title><link>http://miachambers.com/2011/10/what-they-didn%e2%80%99t-teach-you-in-social-media-class/</link><category>Facebook</category><category>automation</category><category>social media</category><category>social media for business</category><category>why automation doesn't work</category><dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Mia</dc:creator><pubDate>Thu, 27 Oct 2011 09:49:17 PDT</pubDate><guid isPermaLink="false">http://acumenva.com/?p=2097</guid><content:encoded xmlns:content="http://purl.org/rss/1.0/modules/content/"><![CDATA[<p><img class="alignleft" style="border-color: initial; margin-right: 5px; margin-left: 5px; margin-top: 10px; margin-bottom: 10px; border-width: 2pt; border-style: none; float: left;" src="http://acumenva.com/wp-content/uploads/2011/10/bored-student.jpg" alt="" width="153" height="229" />Your class has finished and one of the things you learned was how to automate your social media accounts. Yet, one quick look at an automated account will tell you that big numbers and auto-posts don’t guarantee social networking success. It just covers up the fact that the lights are on but no one’s home.</p>
<p>As more and more people start using social media for business, they try and find short cuts to make the process easier. That’s one of the reasons why so many people fail to monetize their efforts. Social media is social and requires your time.</p>
<p>Here are four standout reasons why automation doesn’t work:<span id="more-2097"></span></p>
<p><strong>1. There are no short cuts.</strong> When you ‘set it and forget it’, you’re leaving out the most critical component of social media: the human factor. Auto-posting to your accounts is like hanging a sign in front of your business saying, “Back in 48 hours.” As in live conversation, we need to speak directly to people, engage them to establish any connection. From those connections, a possible business relationship can be built, but if you’re looking for the sale using automation, <em>it ain’t gonna happen.</em></p>
<p><strong>2. Cross-posting is a time-saving no-no.</strong> Cross-posting content from Twitter to Facebook and vice versa is a common practice used by many. But just because everyone is doing it, doesn’t make it right. If you’re posting the same exact links to both accounts, you’re training people to look no further. Post different links to different platforms. Disconnect your accounts from one another and give them each a separate voice. Give people a reason to click around to your different accounts.</p>
<p><strong>3. Automation = spam.</strong> When Mashable releases a new post, you see it post automatically to 20-30 accounts on both Twitter and Facebook all at once. Our news feeds have become a steady stream of spam, filled with redundant information. Consider opting out of this practice. Instead, dig a little deeper for a few links on different sites and post one or two links to your accounts per day. Take a moment to actually read the link and pull out a gem of an idea and post it as a comment underneath or alongside of the post, making it that much more appealing and click worthy.</p>
<p><strong>4. Knock knock. Who’s there? Nobody. </strong>When you’re auto-posting content, you’re not there to acknowledge or respond to comments in a timely fashion. As my mother always says, “Life is timing.” If you’re automating your posts, you’re missing out on moments when you could be connecting with potential clients. Yes, you can always catch up with them later on, but then the spontaneity is lost. People love to be acknowledged. When someone makes a comment to one of your posts, comment back (and the quicker the better). Reciprocity is the essence of success social networking.</p>
<p>There are ways I encourage my clients to use automation, but it doesn’t involve their established accounts. In the following posts, I’ll show you how to use automation that allows you to pull from a steady stream of great links that can inspire your own social networking, but doesn’t overshadow your authentic voice.</p>
<p>I’d love to hear your thoughts on how you’ve used automation and how it’s worked for you.</p>
]]></content:encoded><description>Your class has finished and one of the things you learned was how to automate your social media accounts. Yet, one quick look at an automated account will tell you that big numbers and auto-posts don’t guarantee social networking success. It just covers up the fact that the lights are on but no one’s home.</description><thr:total xmlns:thr="http://purl.org/syndication/thread/1.0">2</thr:total></item><media:rating>nonadult</media:rating></channel></rss>
