Acupuncture Marketing

You Gotta See Elie Goldschmidt’s Acupuncture Video

Frank Prieto — Fri, 23 Sep 2011 14:25:39 +0000

Elie Goldschmidt over at TCM Directory released an acupuncture video yesterday for AOM Day that had me in stitches. The video is hilarious. Let me put it this way… Imagine Adam Sandler singing a song about acupuncture and you’ll see what I mean. After I watched it I picked up the phone and called Elie and said; [...]

Marketing Secrets From Steve Jobs.

Frank Prieto — Sat, 27 Aug 2011 13:50:46 +0000

I’ve been a rabid fan of Steve Jobs since I bought my first Mac back in 1987. Jobs resigned as CEO of Apple which has been the biggest – and saddest news in the tech world this week. Today I came a across an article by Carmine Gallo in Forbes Magazine. Gallo is a communications coach [...]

Understanding the “WHY?”

Frank Prieto — Sat, 14 May 2011 20:03:20 +0000

A few days ago I heard about TED – “Ideas Worth Spreading.” It’s a not-for-profit organization that meets twice a year to bring together the top minds in the area of business, social issues, economic and environmental concerns. The invited speakers are among the top thinkers of today who come to talk to the audience for [...]

Don’t Be Penny Wise and Pound Foolish.

Frank Prieto — Thu, 21 Apr 2011 16:07:11 +0000

I was talking recently with a client who said the offer for the free consultation on her website was more trouble than it was worth. You see, I always recommend you have an offer on your website for a free initial consultation for new patients. I’m not talking about a free treatment – I’m talking [...]

The Money Tree Movie – How Many Opportunities Have You Passed By Because You Couldn’t See Them?

Frank Prieto — Sat, 01 Jan 2011 18:26:58 +0000

As I watched this video, the story “Acres of Diamonds” came to mind. “Acres of Diamonds” is a true story told by the late Earl Nightingale, with an ageless moral. The story was about a farmer who lived in Africa and through a visitor became tremendously excited about looking for diamonds. Diamonds were already discovered in [...]

Acupuncturists Without Borders Helping Haiti

Frank Prieto — Thu, 11 Feb 2010 23:51:36 +0000

I got an e-mail from one of my clients who was just in Haiti with Acupuncturists Without Borders. Her name is Kimberly Marin, an acupuncturist in Davie, FL and she’s asking everyone she knows to donate whatever you can to Acupuncturists Without Borders. The organization needs the funds badly to keep helping the Haitian earthquake [...]

Acupuncture Marketing In Newspapers – Advertise At Your Own Risk.

Frank Prieto — Wed, 20 Jan 2010 16:59:54 +0000

When you advertise online especially on Google Adwords, your ads will only be seen by people searching for an acupuncturist in your local area. Your ads will not be seen by people searching for a plumber, a dog groomer or a pizza joint. Not only that, but you don’t pay for impressions (how many times your [...]

Lead Generation – What They Didn’t Teach You In Acupuncture School.

Frank Prieto — Tue, 15 Dec 2009 01:49:17 +0000

The purpose of this article is to explain to acupuncturist in plain English what a lead generation system is. So I think the best way to start off the explanation is by defining what a lead is in sales and marketing terms. When you place an ad in your local newspaper, put up fliers at Whole [...]

Acupuncture Referral Marketing & Google Social Search

Frank Prieto — Sun, 29 Nov 2009 19:00:21 +0000

In my previous post I gave you the blueprint for getting all the referrals you could handle without ever having to ask. If you remember, I told you people make buying decisions 3 different ways: * From existing relationships = 50%. * Ask a trusted source for a referral = 35%. * From advertising = 15%. What does Google [...]

Acupuncture Patient Referrals on Auto-Pilot.

Frank Prieto — Sat, 21 Nov 2009 19:23:07 +0000

"How To Get All The Referrals You Can Handle Without Ever Having To Ask.” There’s a good reason why I recommend you implement a referral marketing system, but only after your online acupuncture marketing strategy is in place. There are a lot of practitioners focusing on building their practice from referrals before setting up [...]