Acupuncture Marketing

Acupuncturists Without Borders Helping Haiti

Frank Prieto — Thu, 11 Feb 2010 23:51:36 +0000

I got an e-mail from one of my clients who was just in Haiti with Acupuncturists Without Borders. Her name is Kimberly Marin, an acupuncturist in Davie, FL and she’s asking everyone she knows to donate whatever you can to Acupuncturists Without Borders. The organization needs the funds badly to keep helping the Haitian earthquake [...]

Acupuncture Marketing In Newspapers – Advertise At Your Own Risk.

Frank Prieto — Wed, 20 Jan 2010 16:59:54 +0000

When you advertise online especially on Google Adwords, your ads will only be seen by people searching for an acupuncturist in your local area. Your ads will not be seen by people searching for a plumber, a dog groomer or a pizza joint. Not only that, but you don’t pay for impressions (how many times your [...]

Lead Generation – What They Didn’t Teach You In Acupuncture School.

Frank Prieto — Tue, 15 Dec 2009 01:49:17 +0000

The purpose of this article is to explain to acupuncturist in plain English what a lead generation system is. So I think the best way to start off the explanation is by defining what a lead is in sales and marketing terms. When you place an ad in your local newspaper, put up fliers at Whole [...]

Acupuncture Referral Marketing & Google Social Search

Frank Prieto — Sun, 29 Nov 2009 19:00:21 +0000

In my previous post I gave you the blueprint for getting all the referrals you could handle without ever having to ask. If you remember, I told you people make buying decisions 3 different ways: * From existing relationships = 50%. * Ask a trusted source for a referral = 35%. * From advertising = 15%. What does Google [...]

Acupuncture Patient Referrals on Auto-Pilot.

Frank Prieto — Sat, 21 Nov 2009 19:23:07 +0000

"How To Get All The Referrals You Can Handle Without Ever Having To Ask.” There’s a good reason why I recommend you implement a referral marketing system, but only after your online acupuncture marketing strategy is in place. There are a lot of practitioners focusing on building their practice from referrals before setting up [...]

Acupuncture Websites – What Your Graphic Designer Won’t Tell You.

Frank Prieto — Mon, 31 Aug 2009 23:03:29 +0000

If I had to single out the biggest marketing mistake many acupuncturists make, it would have to be failing to view their website as a lead generation tool. It’s not uncommon to read in a forum about a newly graduated practitioner who writes something like this; “I printed 1,000 business cards, distributed them all out [...]

Social Media & Acupuncture Marketing– Opportunity or Hype?

Frank Prieto — Fri, 24 Jul 2009 00:56:14 +0000

I’ve refrained from giving my views about social media because I think it’s too early to say if social media is more hype than anything else. I do think social media is here to stay, BUT I also think social media (at least for now) is a waste of time for the average small business [...]

The Time Is Now To Push Hard For Support of HR 646- The Federal Acupuncture Coverage Act.

Frank Prieto — Mon, 29 Jun 2009 17:41:36 +0000

I just got off the phone with Dr. Christopher Cheshire who is not only a member of the Board of Directors at AAAOM, but is actually the person in charge at AAAOM for organizing the HR 646 lobbying effort. Dr. Cheshire came across a post I wrote yesterday at ChineseMedicineTools.com and called me to set the [...]

A Letter To Acupuncturists – It’s Time To Make History.

Frank Prieto — Sun, 28 Jun 2009 20:45:07 +0000

Dear Practitioners, I’m contacting you again today because I just got word from a member of my insider’s club that if the AAAOM does not send our letters to our representatives instead of our senators (as they are doing now) the Federal acupuncture Coverage Act doesn’t stand a chance. I first learned of this important legislation yesterday [...]

My Son Takes Me Fishing On Father’s Day

Frank Prieto — Thu, 25 Jun 2009 18:10:08 +0000

On Father’s Day I got the best gift you could give a fisherman. Deep sea fishing in the Florida Keys. It just doesn’t get any better than that. This is the view from the dock as we headed out early in the morning. You could see the ocean was flat and it was a gorgeous day. Full [...]