http://adage.com/rss-feed.php?section_id=376&xml=RSS2 en-us 120 http://adage.com/rss-feed.php?section_id=376&xml=RSS2 http://adage.com/img/adage-logo-sm.gif http://adage.com/article.php?article_id=140352
It seems too many digital marketers are still fixated on acquiring reach through in-your-face marketing such as "road blocks" and "homepage takeovers." We're not respecting our customers' time, which remains static despite the growth of digital destinations.]]> http://adage.com/article.php?article_id=140352 Mon, 09 Nov 2009 00:00:00 -0500 http://adage.com/article.php?article_id=140022
I spend a lot of time gazing into a crystal ball that I know is going to be cloudy half the time. Lately I have been pondering Facebook's future. Facebook is clearly on a roll and is knocking on Google's door as the biggest site on the web. Will it continue to dominate or see its lead slip? Here are two potential outcomes.]]> http://adage.com/article.php?article_id=140022 Thu, 29 Oct 2009 10:34:04 -0400 http://adage.com/article.php?article_id=139558
With Halloween upon us, I thought I would partake in the festivities by channeling Washington Irving. This is a scary, yet realistic, story called "The Tale of the Headless Media Company."]]> http://adage.com/article.php?article_id=139558 Mon, 12 Oct 2009 00:00:00 -0400 http://adage.com/article.php?article_id=139260
Three months ago I did something that many considered virtual heresy. After five years and 5,300 posts I shuttered my blog, Micro Persuasion, in favor of a lifestream which you can find at SteveRubel.com. I thought I'd share why I went this route, what I learned these past three months and the implications for brands.]]> http://adage.com/article.php?article_id=139260 Mon, 28 Sep 2009 00:00:00 -0400 srubel@adage.com(Steve Rubel) http://adage.com/article.php?article_id=138816
Push remains viable. However, with time on social-networking sites and search engines rising, we need new ways to engage and reach people multiple times across different sources.]]> http://adage.com/article.php?article_id=138816 Mon, 07 Sep 2009 00:00:00 -0400 http://adage.com/article.php?article_id=138616
Tweets, texts and feeds -- oh my. It's enough to make anyone go batty -- if it lets you. But like it or not, as I mentioned in my last column, we need a new set of skills to "keep up" and manage our streams, rather than let them manage us. Here are my three favorite tips.]]> http://adage.com/article.php?article_id=138616 Mon, 24 Aug 2009 15:48:06 -0400 http://adage.com/article.php?article_id=138350
Media consumption is changing. You don't need me to tell you that. But you may be unaware just how much it's shifting as we embrace "the stream."]]> http://adage.com/article.php?article_id=138350 Mon, 10 Aug 2009 00:00:00 -0400 http://adage.com/article.php?article_id=138112
Research by Wetpaint examining how top companies were able to build their social networks shows they all innovated early, often and, sometimes, incrementally.]]> http://adage.com/article.php?article_id=138112 Mon, 27 Jul 2009 00:00:00 -0400 http://adage.com/article.php?article_id=137448
Today consumers are far more likely to seek out and, what's more, trust what they read on other sites rather than anything we put out. The reasons are both technological and sociological.]]> http://adage.com/article.php?article_id=137448 Mon, 22 Jun 2009 00:00:00 -0400 srubel@adage.com(Steve Rubel) http://adage.com/article.php?article_id=136823
To remain relevant today brands realize they increasingly have to create valuable utilities that consumers pull, and these need to seamlessly integrate into the hubs where consumers are investing their shrinking attention.]]> http://adage.com/article.php?article_id=136823 Mon, 25 May 2009 00:00:00 -0400 srubel@adage.com(Steve Rubel) http://adage.com/article.php?article_id=136518
After years of erosion, it now it appears the destination web era is drawing to a close. This a trend digital thinkers such as Om Malik have long noted. In fact, the numbers prove it.]]> http://adage.com/article.php?article_id=136518 Mon, 11 May 2009 00:00:00 -0400 srubel@adage.com(Steve Rubel) http://adage.com/article.php?article_id=136231 If history repeats itself, Facebook and Twitter will one day be replaced by something else. This time, however, it will be the open web.]]> http://adage.com/article.php?article_id=136231 Mon, 27 Apr 2009 00:00:00 -0400 http://adage.com/article.php?article_id=135899
No community has ever had staying power more than a few years. So, with that, here are three reasons why I see Twitter peaking now.]]> http://adage.com/article.php?article_id=135899 Mon, 13 Apr 2009 00:00:00 -0400 srubel@adage.com(Steve Rubel) http://adage.com/article.php?article_id=135614
Jeff Jarvis's new book, "What Would Google Do?," gives marketers, agencies and media companies advice on how to be more, well, Google-like. A relentless focus on customers, a great product and giving customers a platform to succeed are keys.]]> http://adage.com/article.php?article_id=135614 Thu, 02 Apr 2009 11:00:00 -0400 http://adage.com/article.php?article_id=135284
The Amazon Kindle could be newspaper and magazine industry's last shot at getting people to pay for content. So here's an idea, said Steve Rubel: subsidize it.]]> http://adage.com/article.php?article_id=135284 Tue, 17 Mar 2009 09:45:16 -0400 http://adage.com/article.php?article_id=134924
There are signs of life in digital innovation in the media, but almost all of the inventiveness is coming from the editorial side.]]> http://adage.com/article.php?article_id=134924 Mon, 02 Mar 2009 00:00:00 -0500 http://adage.com/article.php?article_id=134609
I don't have hard statistics, but I have observed what seems like fewer and fewer quality Fortune 500 advertisers using banner ads as the economy shrivels. This despite some signs that online advertising is alive and well.]]> http://adage.com/article.php?article_id=134609 Mon, 16 Feb 2009 00:00:00 -0500 http://adage.com/article.php?article_id=134212
Personal branding, while not new, is hot. In these uncertain times, many workers are flocking to social media in an effort to build their own brands.]]> http://adage.com/article.php?article_id=134212 Mon, 02 Feb 2009 00:00:00 -0500 http://adage.com/article.php?article_id=133843
Despite all the hype around online video, text remains the current and future king of the web. Why? There are at least five reasons.]]> http://adage.com/article.php?article_id=133843 Mon, 19 Jan 2009 00:00:00 -0500 http://adage.com/article.php?article_id=133548
When I first started blogging five years ago, I was big into writing new year prediction posts. Many bloggers continue this fine tradition. I stopped when I realized that no one would go back and fact check me. More important, I stopped because the predictions were based on gut feelings, not numbers.]]> http://adage.com/article.php?article_id=133548 Mon, 05 Jan 2009 00:00:00 -0500 http://adage.com/article.php?article_id=133353
Last time in this space I outlined my conviction that five years from now all media will either be completely digital or well on its way to becoming intangible. Two weeks later, the trend has accelerated.]]> http://adage.com/article.php?article_id=133353 Wed, 17 Dec 2008 14:31:25 -0500 http://adage.com/article.php?article_id=132862
I want to make a bet with you. I wager that by January 2014 almost all forms of tangible media will be either in sharp decline or completely extinct in the U.S. I am talking about not just print but all tangible forms of media -- newspapers, magazines, books, DVDs, boxed software and video games.]]> http://adage.com/article.php?article_id=132862 Mon, 01 Dec 2008 00:00:00 -0500 http://adage.com/article.php?article_id=132554
Google had reportedly created a method for ranking the influence of social networkers. But it might be moot, because bloggers are more influential.]]> http://adage.com/article.php?article_id=132554 Mon, 17 Nov 2008 00:00:00 -0500 http://adage.com/article.php?article_id=132151
It took a while, but last month the U.K.'s Guardian became the first major newspaper to offer full-text feeds. They should be lauded. Unfortunately, the move comes just as there are signs that RSS won't reach critical mass anytime soon.]]> http://adage.com/article.php?article_id=132151 Mon, 03 Nov 2008 00:00:00 -0500 http://adage.com/article.php?article_id=131814
As if you don't have enough to worry about with the slowing economy, just wait. The social web is actually heading in the opposite direction: It's getting a lot faster. This will throw digital marketers another major curve to contend with.]]> http://adage.com/article.php?article_id=131814 Mon, 20 Oct 2008 00:00:00 -0400 srubel@adage.com(Steve Rubel) http://adage.com/article.php?article_id=131456
Steve Rubel sees the global economic meltdown finally kicking the industry into gear toward becoming more efficient, open and collaborative.]]> http://adage.com/article.php?article_id=131456 Mon, 06 Oct 2008 00:00:00 -0400 http://adage.com/article.php?article_id=131122
What has me most excited about social networking is the missing link: social search.]]> http://adage.com/article.php?article_id=131122 Mon, 22 Sep 2008 00:00:00 -0400 http://adage.com/article.php?article_id=130772
There are two new books in this fall's crop that have stats geeks like me really excited. They deserve a spot on your shelf -- but with an important caveat.]]> http://adage.com/article.php?article_id=130772 Mon, 08 Sep 2008 00:00:00 -0400 http://adage.com/article.php?article_id=130488
Consumers and businesses are moving more of their data off computers and into rich internet applications available everywhere, such as Yahoo Mail, Google Docs, Salesforce.com and Mint.com.]]> http://adage.com/article.php?article_id=130488 Mon, 25 Aug 2008 00:00:00 -0400 srubel@adage.com(Steve Rubel) http://adage.com/article.php?article_id=130044
Newspaper publishers are facing a perfect storm thanks to three megatrends: rising inflation, America's growing green conscience and disruptive technology. Here's my advice.]]> http://adage.com/article.php?article_id=130044 Mon, 04 Aug 2008 00:00:00 -0400 srubel@adage.com(Steve Rubel)