http://adage.com/rss-feed.php?section_id=376 en-us 120 http://adage.com/rss-feed.php?section_id=376 http://adage.com/img/adage-logo-sm.gif http://adage.com/article.php?article_id=137448
Today consumers are far more likely to seek out and, what's more, trust what they read on other sites rather than anything we put out. The reasons are both technological and sociological.]]> http://adage.com/article.php?article_id=137448 Mon, 22 Jun 2009 00:00 EDT srubel@adage.com(Steve Rubel) http://adage.com/article.php?article_id=136823
To remain relevant today brands realize they increasingly have to create valuable utilities that consumers pull, and these need to seamlessly integrate into the hubs where consumers are investing their shrinking attention.]]> http://adage.com/article.php?article_id=136823 Mon, 25 May 2009 00:00 EDT srubel@adage.com(Steve Rubel) http://adage.com/article.php?article_id=136518
After years of erosion, it now it appears the destination web era is drawing to a close. This a trend digital thinkers such as Om Malik have long noted. In fact, the numbers prove it.]]> http://adage.com/article.php?article_id=136518 Mon, 11 May 2009 00:00 EDT srubel@adage.com(Steve Rubel) http://adage.com/article.php?article_id=136231 If history repeats itself, Facebook and Twitter will one day be replaced by something else. This time, however, it will be the open web.]]> http://adage.com/article.php?article_id=136231 Mon, 27 Apr 2009 00:00 EDT http://adage.com/article.php?article_id=135899
No community has ever had staying power more than a few years. So, with that, here are three reasons why I see Twitter peaking now.]]> http://adage.com/article.php?article_id=135899 Mon, 13 Apr 2009 00:00 EDT srubel@adage.com(Steve Rubel) http://adage.com/article.php?article_id=135614
Jeff Jarvis's new book, "What Would Google Do?," gives marketers, agencies and media companies advice on how to be more, well, Google-like. A relentless focus on customers, a great product and giving customers a platform to succeed are keys.]]> http://adage.com/article.php?article_id=135614 Thu, 02 Apr 2009 11:00 EDT http://adage.com/article.php?article_id=135284
The Amazon Kindle could be newspaper and magazine industry's last shot at getting people to pay for content. So here's an idea, said Steve Rubel: subsidize it.]]> http://adage.com/article.php?article_id=135284 Tue, 17 Mar 2009 09:45 EDT http://adage.com/article.php?article_id=134924
There are signs of life in digital innovation in the media, but almost all of the inventiveness is coming from the editorial side.]]> http://adage.com/article.php?article_id=134924 Mon, 02 Mar 2009 00:00 EST http://adage.com/article.php?article_id=134609
I don't have hard statistics, but I have observed what seems like fewer and fewer quality Fortune 500 advertisers using banner ads as the economy shrivels. This despite some signs that online advertising is alive and well.]]> http://adage.com/article.php?article_id=134609 Mon, 16 Feb 2009 00:00 EST http://adage.com/article.php?article_id=134212
Personal branding, while not new, is hot. In these uncertain times, many workers are flocking to social media in an effort to build their own brands.]]> http://adage.com/article.php?article_id=134212 Mon, 02 Feb 2009 00:00 EST http://adage.com/article.php?article_id=133843
Despite all the hype around online video, text remains the current and future king of the web. Why? There are at least five reasons.]]> http://adage.com/article.php?article_id=133843 Mon, 19 Jan 2009 00:00 EST http://adage.com/article.php?article_id=133548
When I first started blogging five years ago, I was big into writing new year prediction posts. Many bloggers continue this fine tradition. I stopped when I realized that no one would go back and fact check me. More important, I stopped because the predictions were based on gut feelings, not numbers.]]> http://adage.com/article.php?article_id=133548 Mon, 05 Jan 2009 00:00 EST http://adage.com/article.php?article_id=133353
Last time in this space I outlined my conviction that five years from now all media will either be completely digital or well on its way to becoming intangible. Two weeks later, the trend has accelerated.]]> http://adage.com/article.php?article_id=133353 Wed, 17 Dec 2008 14:31 EST http://adage.com/article.php?article_id=132862
I want to make a bet with you. I wager that by January 2014 almost all forms of tangible media will be either in sharp decline or completely extinct in the U.S. I am talking about not just print but all tangible forms of media -- newspapers, magazines, books, DVDs, boxed software and video games.]]> http://adage.com/article.php?article_id=132862 Mon, 01 Dec 2008 00:00 EST http://adage.com/article.php?article_id=132554
Google had reportedly created a method for ranking the influence of social networkers. But it might be moot, because bloggers are more influential.]]> http://adage.com/article.php?article_id=132554 Mon, 17 Nov 2008 00:00 EST http://adage.com/article.php?article_id=132151
It took a while, but last month the U.K.'s Guardian became the first major newspaper to offer full-text feeds. They should be lauded. Unfortunately, the move comes just as there are signs that RSS won't reach critical mass anytime soon.]]> http://adage.com/article.php?article_id=132151 Mon, 03 Nov 2008 00:00 EST http://adage.com/article.php?article_id=131814
As if you don't have enough to worry about with the slowing economy, just wait. The social web is actually heading in the opposite direction: It's getting a lot faster. This will throw digital marketers another major curve to contend with.]]> http://adage.com/article.php?article_id=131814 Mon, 20 Oct 2008 00:00 EDT srubel@adage.com(Steve Rubel) http://adage.com/article.php?article_id=131456
Steve Rubel sees the global economic meltdown finally kicking the industry into gear toward becoming more efficient, open and collaborative.]]> http://adage.com/article.php?article_id=131456 Mon, 06 Oct 2008 00:00 EDT http://adage.com/article.php?article_id=131122
What has me most excited about social networking is the missing link: social search.]]> http://adage.com/article.php?article_id=131122 Mon, 22 Sep 2008 00:00 EDT http://adage.com/article.php?article_id=130772
There are two new books in this fall's crop that have stats geeks like me really excited. They deserve a spot on your shelf -- but with an important caveat.]]> http://adage.com/article.php?article_id=130772 Mon, 08 Sep 2008 00:00 EDT http://adage.com/article.php?article_id=130488
Consumers and businesses are moving more of their data off computers and into rich internet applications available everywhere, such as Yahoo Mail, Google Docs, Salesforce.com and Mint.com.]]> http://adage.com/article.php?article_id=130488 Mon, 25 Aug 2008 00:00 EDT srubel@adage.com(Steve Rubel) http://adage.com/article.php?article_id=130044
Newspaper publishers are facing a perfect storm thanks to three megatrends: rising inflation, America's growing green conscience and disruptive technology. Here's my advice.]]> http://adage.com/article.php?article_id=130044 Mon, 04 Aug 2008 00:00 EDT srubel@adage.com(Steve Rubel) http://adage.com/article.php?article_id=129741
Radio serves as a powerful discovery engine for new music. However, the medium today is one-way. That's about to change thanks to sophisticated mobile devices.]]> http://adage.com/article.php?article_id=129741 Mon, 21 Jul 2008 00:00 EDT http://adage.com/article.php?article_id=128168
Recessions often accelerate social shifts that are already percolating under the surface. One of the key trends I've been watching is the growing number of Digital Nomads.]]> http://adage.com/article.php?article_id=128168 Mon, 07 Jul 2008 00:00 EDT http://adage.com/article.php?article_id=127738
My latest fascination is FriendFeed, a site that in one place aggregates your friends' streams from across different social sites. I believe that it has the potential to become as big as Google.]]> http://adage.com/article.php?article_id=127738 Mon, 16 Jun 2008 00:00 EDT http://adage.com/article.php?article_id=127433
If you think there's already enough to distract you in your life, just wait. With Americans spending 100 hours a year commuting, according to the Census Bureau, the internet is coming to your car in a big way -- and not just to the front seat either.]]> http://adage.com/article.php?article_id=127433 Mon, 02 Jun 2008 00:00 EDT http://adage.com/article.php?article_id=127150
In short, the next big community is not a single destination; rather, it is going to be everywhere.]]> http://adage.com/article.php?article_id=127150 Mon, 19 May 2008 00:00 EDT http://adage.com/article.php?article_id=126812
One of the most important skills executives need today is the know-how to manage and harness their personal information flow.]]> http://adage.com/article.php?article_id=126812 Mon, 05 May 2008 00:00 EDT http://adage.com/article.php?article_id=126488
The online advertising industry is crying out for a measurement standard, but don't wait around for a single number. It's not coming anytime soon.]]> http://adage.com/article.php?article_id=126488 Mon, 21 Apr 2008 00:00 EDT http://adage.com/article.php?article_id=126156 To date, it's been darn near impossible to characterize bloggers as lackadaisical. It takes a lot of work to consistently create high-quality content that people want to link to. But the essays, in-depth analyses and spirited debates that permeated the blogosphere during its early days have fallen off dramatically. Enter the Lazysphere.]]> http://adage.com/article.php?article_id=126156 Mon, 07 Apr 2008 00:00 EDT srubel@adage.com(Steve Rubel)