AdDuplex Blog

3,000 Active Apps!

2013-05-17T00:55:00.001-07:00

We’ve just crossed 3,000 active apps mark on AdDuplex! Woohoo!

Thank you all for using AdDuplex! We have some exciting stuff planned for this year, but for now we are celebrating this milestone with 30% discount on commercial advertising. Offer valid until the end of May, 2013.

AdDuplex Windows Phone Statistics Report for May 2013

2013-05-07T00:00:00.001-07:00

It is time for the new installment of our Windows Phone statistics report. Let’s see what’s changed over the month, how new devices are doing and a few looks on the data from some new angles.

Data source

This report is based on data collected from 579 Windows Phone apps running AdDuplex SDK v.2. The raw data analyzed was collected over the day of May 3^rd, 2013 (UTC time). We have made every attempt to consolidate different reported phone model names under their canonical retail model names, but it is possible that some of the rare model name variations were not accounted for.

Devices worldwide

Last month we’ve seen Lumia 920 taking the crown as the most popular Windows Phone out there. This month the 920 has strengthened its lead, but the more impressive stat this month is that Lumia 520 has entered the charts straight at no.8 and 4.4% of the total market.

Manufacturers

Not much has changed in the global manufacturer rankings. It looks like Nokia’s share growth has peaked (at least for now) at 80%, which is probably a good sign for everyone involved. Let’s take a look at the manufacturer data from some different angles.

First, let’s take a look at how we got here:

As you can see Nokia has gained its share rapidly in the early days of Windows Phone 8 and then set on a path of slow, but steady growth. It looks like the bulk of its growth is happening at the expense of Samsung, and HTC is keeping its share pretty much intact.

We can get some interesting insights by looking at the Windows Phone 8 manufacturer data separately.

Nokia is as strong on WP8 as in the whole Windows Phone ecosystem in general. What’s interesting is that HTC is actually a most notable winner on WP8 and Samsung is the most notable looser.

HTC is particularly strong in US where it has almost 26% and where Nokia is not as strong as it is elsewhere. And how strong is Nokia in the rest of the world? 83% strong.

Operating system versions

It almost happened, but it didn’t. Windows Phone 8 has gained more than 6% over the month, but it stopped a few steps short of overtaking WP7.

Ecosystem growth

AdDuplex is Windows/Windows Phone exclusive and therefore we have no way to compare Windows Phone to other platforms. That said we found one metric that could give us some insight into the growth (or lack of) of the whole Windows Phone ecosystem in general.

The chart above shows us the average numbers of unique users in Windows Phone apps participating in the AdDuplex cross-promotion network. This is based on all apps on the network (not only the SDK v.2 apps like the rest of the report). To calculate these averages we’ve discarded the top 5 results each month and all apps with less than 2 daily active users.

These numbers are obviously affected by the popularity of apps joining (or leaving) AdDuplex, fill rates in other ad networks (when AdDuplex is used as a fallback) and the growth of number of Windows Phone users in general. They are also negatively affected by the growth of the total number of apps on the platform (more competition for the same users). But, as you can see, there’s a generally positive and steady trend in these numbers. Over 2012 average DAU has grown about 3x which isn’t bad at all. That said, the growth is obviously linear and we would love to see something more exponential here.

United States

Everything is pretty stable in the US. These charts are here mostly as a snapshot of the situation before Lumia 928 is released on Verizon. And speaking of mobile operators there were no dramatic changes, but Verizon is continuing its growth at the expense of both AT&T and T-Mobile.

United Kingdom

Lumia 800 is still the Windows Phone king in the UK, but HTC 8S and other WP8 devices are getting close. Actually, 5 out of 6 top Windows Phone devices are the WP8 models.

Let’s take a look at some of the countries where Windows Phone has got the biggest overall market share, crossing 20% in some.

Mexico

We can clearly see that low-end Windows Phone 7 devices are responsible for WPs gains in Mexico. Unfortunately, you only start seeing WP8 devices when you get to low single digits. Hopefully this will change soon.

Poland

Another 20% country is Poland and the situation is much brighter there, especially comparing to just 2 months ago. Even though WP7 is still obviously dominant, HTC 8S, Lumia 820 and 920 together make up more than a third of all Windows Phones in Poland.

Russia

Russia is another big Windows Phone market and unlike other big markets it’s not ruled by the cheap Nokia model. Lumia 920 is the most popular Windows Phone in Russia. 4 out of 5 top phones are WP8 too, which is a great sign.

India

But the most interesting tidbit this month comes from India. After less than one month on the market, Nokia Lumia 520 is already the most popular Windows Phone there!

New unidentified devices

This brings us to the “rumor” section of this report. Let’s see what we’ve seen lately.

We are seeing quite a few Nokia RM-860 lately, which is Lumia 928 and it’s only a sign of its imminent public release. As for something new here’s the breakdown:

SAMSUNG SPH-I800 – seen quite a few times on Sprint in the US. It has a 720p screen. Most likely a version of ATIV S;
Nokia RM-941 – seen quite a lot of this. Mostly in Taiwan. WVGA display;
Nokia RM-910 – seen a few times in Vietnam. WXGA screen;
Nokia RM-875 – seen mostly in Finland, but some other places too. WXGA screen;
We’ve also seen quite a few phones running Windows Phone 8.1 mostly on the Nokia P4301 test device, but on a few 8X and Lumia 920 too. Builds: 8.10.12072 to 8.10.12079.0.

About AdDuplex

AdDuplex is the largest cross-promotion network for Windows Phone and Windows 8 apps empowering developers and publishers to promote their apps for free by helping each other. AdDuplex was established in January 2011 in Vilnius, Lithuania. As of May 2013 close to 3,000 apps actively use AdDuplex to gain more visibility.

AdDuplex Windows 8/RT Device Stats for April 2013

2013-04-27T00:21:00.001-07:00

Not much is happening within Windows 8/RT device ecosystem and we weren’t planning to do a report this month, but since a lot of people asked – here is a quick one. Check out the March report for some deeper details.

Data Source

This report is based on data collected from 226 Windows Store apps running AdDuplex SDK. The raw data analyzed was collected over the day of April 26th, 2013 (UTC time). We’ve made every attempt to consolidate different reported model names under their canonical retail model names, but it’s possible that some of the rare model name variations were not accounted for.

Devices worldwide

We’ve seen more than 9,000 different device models overall, but as far as top 10 goes not much has changed. The only notable new entry is Samsung’s ATIV Smart PC 500T, but it was at #11 last month so still not too surprising. Still it’s nice to see that there are 3 touch screen devices in the top 10 now.

For those wondering about Surface PRO, it’s at #23. Up by modest 2 slots from a month ago.

Manufacturers Worldwide

As for manufacturers, there are even fewer changes. Actually zero changes in the rankings and only a few minor changes in the percentage numbers.

Seeing that there aren’t many news to report for this month’s data we decided to stop at these high level stats. We’ll see if there’s anything more interesting to report next month and drill deeper accordingly.

Image Ads for Campaigns and Deleting Things

2013-04-22T05:54:00.001-07:00

Just a quick update about the release of 2 highly requested features.

You can now ad image ads to commercial campaigns. Keep in mind that text ad is still required and used because not all of the apps on the network can show image ads.

And another long overdue feature: you can delete apps, campaigns and ads now. Be careful though, since there’s no way for you to undelete them.

Stay tuned for more updates!

AdDuplex Windows Phone Statistics Report for April 2013

2013-04-08T22:20:00.001-07:00

It is time for the new installment of our Windows Phone statistics report. Let’s see what’s changed over the month. And there are some really noticeable changes.

Data source

This report is based on data collected from 494 Windows Phone apps running AdDuplex SDK v.2. The raw data analyzed was collected over the day of April 4^th, 2013 (UTC time). We have made every attempt to consolidate different reported phone model names under their canonical retail model names, but it is possible that some of the rare model name variations were not accounted for.

Worldwide stats

The most dramatic change is that Nokia Lumia 920 is now the most used Windows Phone device in the world. It beat previous leader (Lumia 800) by a very small margin, but it is still a huge achievement since it was only at number 4 a month ago.

To get a better view on how this happened over time let’s take a look at new app installations on Lumia 920 as percentage of all new Windows Phone app installations.

As you can see the 920 had a few bumps probably related to supply problems, but overall is steadily growing its share. It looked like it stabilized at 11-12% mark a couple of months ago, but started growing again over the last couple of weeks, which led to it stealing the crown from Lumia 800.

The reasons could be resolved supply problems and/or wider availability. We’ve also heard that Lumia 800 “leftovers” were heavily pushed in many markets, but they are now mostly gone. Still it is fascinating to see that the most expensive Windows Phone is also the most popular. We’ll see how this changes once lower end Nokia’s become widely available.

Lumia 620 has already jumped from 2% share to 7% and we already see 520 and 720 popping up not that far away from the top 10.

As for manufacturers, Nokia continues the land grab and has reached an unhealthy (for everyone, but Nokia) 80% mark.

Let’s take a look on the Nokia’s share by countries. The following charts includes countries where we’ve seen at least a 100 different devices only.

The first one represents countries were Nokia has the largest share and the second one – countries with lowest Nokia’s share. As you can see, even in the “bottom” list, there are only two countries where Nokia is below 50%.

Windows Phone 8 is accelerating its growth (or should we say Windows Phone 7 decline?).

Last month WP8 has grown 5% (from 26% to 31%), but this month the growth has more than doubled. WP8 share increased by 12% (from 31% to 43%).

Let’s look how Windows Phone 8 is doing in Windows Phone 7 launch countries.

The most notable thing here is that France is leading in Windows Phone 8 adoption while its neighbors (Italy and Spain) are on the other side of the chart.

US Stats

Device situation hasn’t changed much in the US. The new leaders are growing their shares at the expense of the older models. As for manufacturers, it’s easy to spot how Nokia just took 2% from Samsung. (64% and 9% last month respectively).

As for carriers – pretty much nothing has changed.

T-Mobile has grown 1% and Verizon lost 1%, but it is nothing of substance.

Germany

We’ve covered Germany in February. Since then both Lumia 920 and Lumia 820 overtook former leader (Lumia 800) to take the two top spots. Lumia 620 has also appeared on the chart at #5. It is also good to see both HTC WP8 models move up, if not in the positions then at least in percentage points.

France

When it comes to HTC, there’s one country (at least) where HTC has the top spot. This country is France and HTC 8S shows no signs of slowing down.

Two months ago it had 21% of French Windows Phone market and it’s up to 27% this month. It would be interesting to hear from our French readers, if they know a specific reason for this?

Italy

Italy is one of the “poster countries” for Windows Phone with double-digit market share, but unfortunately, it’s still a Windows Phone 7 achievement.

Lumia 820 and 920 has grown noticeably over the month, but are still well behind the three dominating WP7 Lumias.

Ukraine

One country we haven’t covered before is Ukraine.

It looks like it has a pretty standard device spread for the central and eastern Europe with WP7 Lumias on top.

China

China was a country in multiple reports of Lumia 920 selling out rapidly. Or was it a supply problem? In any case those days are over and Lumia 920 is now the most used Windows Phone in China. 820 has also almost doubled its share since the last time we checked.

Australia

Australia was one of the countries where Lumia 920 ruled even in February and it has gained another 5%.

820 has claimed the second place in the meantime.

New unidentified devices

Except for devices noticed last month (RM-860 (Lumia 928), RM-892 and RM-893) we’ve seen only one phone we weren’t able to identify. It has a model name of RM-877_nam_att_205. As you can guess, it was spotted on AT&T in the US and all we can say is that it has a screen scale factor of 160, meaning a 1280x768 resolution.

AdDuplex Windows 8/RT Device Stats for March 2013

2013-03-26T01:40:00.001-07:00

It’s time for another issue of AdDuplex’ Windows 8/RT device stats report. It was a pretty uneventful month in terms of new flagship device releases. So let’s see if anything has changed in the market positions over the month.

We also take a look at OS usage by countries and languages preferred by the users.

Data Source

This report is based on data collected from 162 Windows Store apps running AdDuplex SDK. The raw data analyzed was collected over the day of March 22^nd, 2013 (UTC time). We’ve made every attempt to consolidate different reported model names under their canonical retail model names, but it’s possible that some of the rare model name variations were not accounted for.

Devices

The month was uneventful in terms of new releases and you can see it in the device Top-10 list which is pretty much unchanged from a month before. The only change is HP ENVY m6 entering the chart at no.10.

Once again Surface PRO is still not one of the 10 most used Windows 8/RT machines, but it has grown substantially from last month moving from #52 to #25. Will we see it enter top 10 next month? It’s hard to tell, but what we can say is that its usage has to grow 2x over the month to do that. Currently it has 0.5% overall market share.

To put it in another perspective, let’s compare Surface RT to Surface PRO and, since PRO is still US-only, we will scope this comparison to the United States.

There are about 9x more Surface RTs in active use in the US than Surface PROs according to our data.

Windows RT

There has been quite some criticism of Windows RT from OEMs and others over the month and some defending of the OS too. Let’s look at what our data has to say about this.

Windows RT has lost 1% of the market share compared to Windows 8 in 2 months since we last looked at this. It’s worth mentioning that since we only see data from Windows Store apps and that is the only type of 3^rd party apps that Windows RT users can run, the data is most likely skewed towards RT. That said most definitely it’s not more skewed than it was in the previous reports and the fact that RT didn’t lose more even though no new devices were introduced to the market in that period is either good news for RT or bad news for Windows 8 (depending on how you want to look at it).

As for specific Windows RT devices, everything is almost exactly the same as it was 2 months ago. The only difference specific to our report is that we were unable to identify Lenovo Yoga 11 in time for our January report and when we did it was the least popular RT machine on the market. This time it didn’t make any waves either, but is ahead of Samsung ATIV Tab. This is not really surprising seeing how Samsung has downplayed and basically discontinued its RT offering.

Manufacturers

It looks like the situation has stabilized in the Windows 8/RT world and it’s hard to expect any noticeable changes until some new hit models are introduced by either of the players. The manufacturer chart looks like it could’ve been copy-pasted from last month with only a few minor differences in numbers.

Countries

Again, not much has changed in 2 months. The market is growing evenly all over the world and we can’t notice any specific acceleration or stagnation in any of the countries. The only exception is probably United States which has grown its share from 35% to 42%.

Preferred Languages

Seeing that there are no really exciting breaking news to report this month, we couldn’t leave you without any tidbits of previously unpublished information. In Windows 8/RT users can set their preferred language and knowing the list of most popular preferred languages should be a great resource for developers to prioritize localization efforts. So here’s your blueprint for localization according to our stats:

As you can see by localizing to English, French, German, Spanish, Russian and Portuguese you’ll cover 90% of users worldwide. Add Italian, Dutch, Japanese and Polish and you are 97% covered.

About AdDuplex

AdDuplex is the largest cross-promotion network for Windows Phone and Windows 8 apps empowering developers and publishers to promote their apps for free by helping each other. AdDuplex was established in January 2011 in Vilnius, Lithuania. As of March 2013 more than 2,500 apps actively use AdDuplex to gain more publicity.

Image Ads on Windows Phone

2013-03-25T08:37:00.001-07:00

It’s probably one of the most overdue features, but I’m happy to report that we finally support image ads for Windows Phone apps. Technically we had this feature since last fall, but since our v.1.x SDK didn’t support image ads we had to wait for v.2 to propagate reasonably well before pulling the plug.

We think the day has come and you can now use image banners in addition to the text based exchange ad. It is important that you still set and maintain your text ad, since not every app on the network is able to show your banner.

Also, even though everyone can upload image ads, they will only be served for apps that themselves are able to show images, i.e. running our SDK v.2.x. So if you were holding off updating your apps to v.2 now is a good time to do it and an actual benefit to take advantage of. You don’t need to report that you’ve updated to us. Our servers will notice when a reasonable amount of your users are on v.2 and start serving your image ad whenever possible.

Over the next couple of weeks we will also rollout image ad support for commercial campaigns. Stay tuned.

Default Ads for April

2013-03-22T01:18:00.001-07:00

SOLD OUT: all the spots for April have been sold. If you want to get notified when we have spots open for May before they go public, please, send an email to info@adduplex.com

Back in February we’ve launched an initiative of letting developers replace our default ad with one for their app or game. The first game that took advantage of this was Solitaire by Jimmy Dickinson and we have some numbers to share about the results. We hope to have a more detailed analysis later on, but this post should give you a general outlook on the effectiveness of the campaign.

As you can see from the image above the game had 9,288 downloads in 4 weeks of January and then went on to have 52,515 in 4 weeks of February when the campaign was running. To our knowledge no other sizeable marketing activities happened at the same time so the whole difference could be attributed to the default ad campaign on AdDuplex.

This means that Solitaire got 43,227 downloads via campaign or more than 10,000 extra downloads per week. Considering that the whole campaign cost $990 this means a cost of about $0.02 per new user. I’m pretty sure this is one of the cheapest (if not THE cheapest) ways of user acquisition.

Default ads for April

Seeing this success we are continuing the practice. In March we decided to split the month into weeks so ads don’t “burn out” and we are doing the same in April.

What we promise is that you will get at least 5,000,000 impressions of your ad per week. If not we will compensate the difference via regular campaign credits. But over the first couple of weeks of March we’ve seen more than 10 million impressions for each week’s default ad. And your are getting everything above 5 million for free.

We’ve contemplated increasing the promise and the total price, but decided to leave it unchanged for the month of April. It is likely to change for May so this could be your chance to grab the best deal. So the price is $495 per week or less than 10 cents per promised 1,000 impressions. In reality our advertisers for March ended up paying lest than 5 cents so far.

The weeks for April are:

~~April 1 – 7~~ sold
~~April 8 – 14~~ sold
~~April 15 – 21~~ sold
~~April 22 – 28~~ sold
~~April 29 - May 5~~ sold

You can reserve one of these weeks (or more) by emailing us the week number and what you plan to advertise during that week to info@adduplex.com

As usual there’s this small catch: this only applies to Windows Phone, you can have only one ad and there’s absolutely no targeting.

The Next App Business Model

2013-03-21T00:12:00.001-07:00

As I’m sitting at the gate of an airport of the city that has mastered paid app business model and then a freemium business model, and after talking to the teams at AppCampus about the models they plan to pursue, I can’t stop but wonder what’s next. And why there has to be something next? Well, because all these models are sooner or later destroyed by the app ecosystem itself.

Paid apps killed by the race to the bottom

It came down to users not willing to pay more than 99 cents for a paid app. This may still work for megahits like Angry Birds, but for “smaller” apps it means that your revenues are capped by the number of users you manage to attract and as non-app advertisers come to advertise on mobile it will become (if not already) economically impossible to use paid methods of promotion to attract those users. That leaves you with free methods only which is still great, but requires a lot of effort and the results are pretty much impossible to predict and plan.

Advertising is volatile and “hated” by developers and designers alike

Advertising is the easiest way to get recurring income from your apps and it can provide great returns… at times. But it’s very hard to predict these returns and plan your life accordingly. One month you are leasing a Ferrari and the next one you are broke. There’s also a vocal group of users hating the ads in apps the didn’t pay a cent for and there isn’t much you can do about it.

Freemium is crooked by design

While some of the freemium games are actually free to play and offer only real extras as in-app purchases, most often there’s nothing free about freemium apps. It may take you more than $500 to get all the stuff, or your soccer team may get sick after a couple of games and you’ll have to shell out real cash if you want to continue. The store price tag is misleading at best and I wonder when we see a lawsuit for false advertising or something.

The more apps move to the freemium model the more it destroys the meaning of the word “free”. Ask yourself what you think when you see a major game release listed as free in the app store? And as it goes mainstream regular users will develop blindness to the free price tag the same way they’ve developed ad blindness on the web. And then even the really free apps will suffer.

Is paid with trial with IAP for future upgrades an answer?

I’m pretty sure someone will come up with some clever model in the future, but from what we have now it feels like paid apps that users can try for free and that developers can continue to monetize once they release new features could be some sort of an answer.

In this model users would see a final price for the app as it is at the moment of the purchase, they can also try it for free before spending the money. The trial could be time limited or feature limited or can even be unrestricted but with ads. And developers would know that they are not done with this app and don’t have to support it for free. They will be able to add and sell new features and users can decide if they want these new upgrades or not.

I don’t think the market (at least on the Windows side) is ready for this yet. After all we only got IAPs not so long ago, but as freemium fatigue develops as described above, I think users may be attracted to a more clear and fair model.

What do you think?

Windows Phone Device Stats for March 2013

2013-03-04T22:18:00.001-08:00

Welcome to the March issue of AdDuplex’ Windows Phone Stats report. Let’s see what has changed since we last reviewed the stats a month ago and have a couple of glances at the data we haven’t covered before.

Data Source

This report is based on data collected from 389 Windows Phone apps running AdDuplex SDK v.2. The raw data analyzed was collected over the day of March 1st, 2013 (UTC time). We’ve made every attempt to consolidate different reported phone model names under their canonical retail model names, but it’s possible that some of the rare model name variations were not accounted for.

Worldwide Stats

Not much has changed in the top 10 Windows Phone devices worldwide. The few notable changes are Lumia 820 (and variants) growing its share and Lumia 620 making an appearance at the expense of HTC Radar.

The top manufacturers are still the same but we can see that HTC and new smaller players (most notably Huawei) have grown a little mostly at the expense of Samsung and LG.

Windows Phone 8 worldwide share has grown from 26% a month ago to 31% this month.

Last time we’ve checked country composition of Windows Phone users was in December 2012. The most notable change since then is that the dominance of top 3 countries USA, China and India have shrank noticeably and the rest of top 10 countries play a more significant role.

This is the only chart in this report based on data from 2064 apps (not 389 SDK v.2 apps like all the other charts). This explains a slight discrepancy between the country chart and the language chart below.

As you can see Italian is at #2 in the languages chart, but Italy is only at #5 in the country chart (even though really close to others). Still this chart should be a good action list for developers localizing their apps. This is the list and the order of the languages you should localize to first.

US Stats

We have a new leader phone in the US. It’s Nokia Lumia 822 and if you combine its share with the other 820 variants the lead becomes even more impressive (29% US Windows Phone market share).

It’s not a surprise that Nokia is the leading Windows Phone brand in the US, but HTC is doing pretty well too with 26% of the market.

We don’t have the stats from last year, but it’s a pretty safe bet that the big (biggest?) chunk of the pie was owned by Samsung just 12 months ago. Now a distant third with 9%.

Windows Phone 8 continues overtaking its predecessor in the US. Last month WP8 accounted for a little more than 50% of US market, this month it’s at 61%.

Last time we checked AT&T controlled more than half of the Windows Phone carrier market. It’s still the biggest carrier as far as Windows Phone is concerned, ~~but both Verizon and T-Mobile have made serious inroads. T-Mobile has moved from 16% just 2 months ago to 23% in March.~~ but Verizon has almost doubled its share from 2 months ago going from 16% to 29% in March.

United Kingdom

Lumia 800 is still the most popular device in the UK but its share is nowhere close to 42% it had 2 months ago. The next 4 spots are occupied by Windows Phone 8 devices which is a great and welcome sign. Lumia 620 makes a solid appearance with 4%.

The Netherlands

We haven’t covered the Netherlands before, but we know there’s a strong Windows Phone developer/enthusiast community in the country, so we are fixing the omission in this issue.

Again, Lumia 800 followed by 3 WP8 devices and HTC 8S with a similar share to Lumia 710. The trend is very similar to what we see in the UK.

Italy

Let’s cover some countries with where Windows Phone has the strongest presence starting with Italy already mentioned above.

Not many changes here. The market is still driven by the low-end Lumia 610. WP8 Lumias have gained a couple of percentage points, but other than that the situation is similar to what it was 2 months ago. Let’s hope the new crop of inexpensive Lumia phones builds on the momentum created by the predecessors.

Poland

Poland is considered one of the biggest (if not the biggest) markets in terms of Windows Phone market share with reported 16.3% of smartphone owners in the country using a Windows Phone.

The spread is very similar to what we see in Italy, but the important difference is that Windows Phone 8 is a little more noticeable and led by HTC 8S.

Russia

Russia is a different beast with more people opting for mid-range Lumia 800 and high-end Lumia 920. Again, a pretty new Lumia 620 is already noticeable in the top 10.

India

India is still dominated by mid-to-low end WP7 Lumia models with Windows Phone 8 devices occupying the bottom part of the top 10.

New unidentified devices

Finally we decided to add a new section to this report where we will cover some of the new and/or unidentified devices we’ve noticed. Some of these could be new upcoming models in testing by the manufacturers or operators, some could be just prototypes or incorrectly marked devices.

NOKIA RM-887_apac_prc_206 – most likely just a variant of Lumia 720 (RM-885);
NOKIA RM-860_nam_usa_100 – always on Verizon in the USA, with 1280x768 resolution;
NOKIA RM-892_eu_euro1_016 – we’ve seen RM-892 in India before, but now we’ve seen it in Finland and we can confirm that it also has a 1280x768 screen (or at least a ScaleFactor of 160);
NOKIA RM-893_nam_tmous_201 – this is probably a T-Mobile variant of the phone above;

Default Ads for March

2013-02-20T07:40:00.001-08:00

Update:We are sold out for March. Please email us at info@adduplex.com if you want to be the first to be notified when we are looking to fill the spots for April.

In February we did a little experiment of offering one of the apps to replace our default “no-ad” ad for a month at an extremely good rate. The performance of the campaign has been great so far. The ad already got more than 30 million impressions even though we promised to deliver only 10 over the whole month. This means that, even if campaign ended today, our February advertiser paid only $0.03 per thousand impressions and, since it’s not over yet, it will end up even cheaper.

The app’s downloads (as you can see in the chart above) went from around 300-400 a day to around 2,000. We will do a case study with more details when the month is over.

There’s one negative aspect though. A whole month for a single ad at such frequency is probably too much and we are starting to see a “burn out” effect. Therefore we decided to do a different ad for each week in March.

So we are looking for advertisers for these weeks:

~~March 4-10 (will also get 1-3 as a bonus)~~ sold
~~March 11-17~~ sold
~~March 18-24~~ sold
~~March 25-31~~ sold

We make a promise of at least 5 million impressions per week (will reimburse in regular campaign if not met) at the same rate of less than $0.10 CPM. So the price for a week is $495.

As before the "catch" is that there's only 1 ad and no way to change or target it. And it's all about Windows Phone (not Windows 8).

Sounds interesting? Want to get your app to the next level at the best price ever? Drop us a line at info@adduplex.com. As you can see the space is limited and we will pick advertiser on the first-come basis (with some consideration for the relevance of advertised product), so act quickly if you want to take advantage of this offer.

Windows 8/RT Device Statistics Report for February 2013

2013-02-19T00:17:00.001-08:00

Surface Pro was released and sold out a week ago and the main question for this report would be if the problem was a result of great demand or just a supply bottleneck. Read on to find out what our data shows, but first a couple of words about the data itself.

Data source

This report is based on the usage data collected from 132 Windows Store apps running AdDuplex SDK over the period of one day of February 15^th, 2013. We’ve made a reasonable effort to aggregate data for different reported names for the same models and/or manufacturers but with more than 7,000 different devices detected it’s obvious that some of these variations slipped through.

Devices Worldwide

Let’s start by covering top devices worldwide.

Not much has changed over the month. A few noticeable changes are Surface RT share shrinking a little, ASUS VivoTab RT dropping out of Top 10 and VivoBook growing ~1.5x.

But the most interesting thing is that Surface Pro is not in the Top 10. You may wonder if it’s somewhere at number 11 or 12? Unfortunately the answer is no. Surface Pro is at #52. In comparison to Surface RT it looks like this:

So according to our data it looks like limited supply was the reason of Surface Pro selling out really quickly.

Manufacturers worldwide

Almost nothing has changed here with only some slight shuffling of places without significant effect on the market share.

United States

Again no major changes in device share in US. Surface RT lost some ground but otherwise not much has changed.

Microsoft has slipped to number 4 (was 3) in otherwise static manufacturer chart.

United Kingdom

HP is number 1 in UK as well, but Dell is only 7^th, behind Acer, Toshiba, Asus, Microsoft and Lenovo. Advent (a local brand) sits at #10 with 3%.

Russia

Acer rules in Russia with HP at the second position. A notable stat is that Other slice is much bigger in Russia than in other places we’ve covered today. Most of it is comprised of small local(?) brands and self-assembled PCs.

Australia

And finally, Australia – the only country (today) where the top spot belongs to Microsoft.

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That’s it for this report. We will see how Surface Pro and hopefully other new models are doing next month.

Windows Phone Version Targeting

2013-02-18T07:55:00.001-08:00

It was possible to create Windows Phone 8 targeted apps and ads on the exchange side of AdDuplex, but you couldn’t do the same on the commercial campaign side. Until today.

Now you can select whether you want your ads to appear on Windows Phone 7.x or Windows Phone 8 only, or if your advertised product is relevant for both you can just select “Windows Phone (any version)” and reach the widest audience.

Windows Phone Device Stats for February 2013

2013-02-12T02:00:00.000-08:00

Windows Phone Device Stats for February 2013

It’s time for a February issue of AdDuplex Windows Phone device stats report. This month we look at the penetration of the latest updates to Windows Phone operating systems (“Portico” and 7.8) as well as check out the countries that lead the way in embracing WP8 and those that are still stuck in the WP7 world.

As usual we will look at the specific device charts for several countries.

Data Source

This report is based on data collected from 294 Windows Phone apps running AdDuplex SDK v.2. The raw data analyzed was collected over the day of February 8^th, 2013 (UTC time). We’ve made every attempt to consolidate different reported phone model names under their canonical retail model names, but it’s possible that some of the rare model name variations were not accounted for.

Worldwide stats

The world is still dominated by Nokia’s WP7 models, but Windows Phone 8 is getting more and more representation with every month passing. Notable changes are Lumia 820 getting from 3% to 5%, Lumia 822 and HTC Windows Phone 8S getting into top 10 and there’s not a single Samsung phone in the top anymore.

If we look at the manufacturers the situation hasn’t changed dramatically since we last looked at it in November 2012. Nokia is still dominant, both Nokia and HTC has grown a couple of percent mostly at the expense of Samsung.

Windows Phone 8 continues to grow steadily with 26% of worldwide users now using WP8 powered devices (19% a month ago).

Some countries were natural fit for quick Windows Phone 8 adoption and some still have no WP8 devices officially accessible. Let’s look at countries leading and trailing in Windows Phone 8 adoption. We’ve only considered countries that had hits from at least a 100 different devices.

Correction: In the chart above we've incorrectly identified the top country as South Africa while in reality it should have been Saudi Arabia (ISO code SA). We are very sorry for the confusion and inconvenience this could have caused.

Quite a few countries on the list are here just because Windows Phone 7 lacked in support for local language and/or input method, but at the same time we see France, USA and Australia (all initial WP7 launch countries) cracking 50% WP8 barrier.

At the same time as we cross a southern border of either US or France we get into the countries that “lead” in the Windows Phone 7 domination chart – namely Mexico and Spain.

That’s another reminder of how diverse the world is and how situation can differ dramatically in places that would look pretty similar to an outsider.

Let’s finish the OS version part of the report by looking at the spread of the latest updates both for Windows Phone 7 and 8.

16% of Windows Phone 7 users already enjoy the new start screen of Windows Phone 7.8 on their phones. Situation is much better with the latest update to Windows Phone 8 (code-named Portico) with more than half of the users already on it.

Country device stats

And finally let‘s take a quick look at devices in use in some specific countries.

USA

3 Windows Phone 8 devices take top 3 spots on the chart this month. Last month we had 8X and no.4 and Lumia 822 at 5 with 11% and 10% accordingly.

Mexico

Moving south from US and we can’t find a single WP8 devices in top 10. Cheaper Nokia models are reigning supreme in Mexico.

Brazil

As we move even more south to Brazil we still see a similar picture with Lumia 920 making a minor blip in a sea of Windows Phone 7 devices.

Finland

Moving on to Europe, let’s cover Nokia’s home turf first. Not surprisingly Nokia owns their home country’s Windows Phone market with more than 96% of the users owning a Nokia phone. Another minor thing to note – Finland is the only market we’ve seen Samsung ATIV S cracking the top 10.

Germany

Lumia 800 is still the most popular device in Germany, but next 3 spots (or 41%) are occupied by WP8 devices. Add 4% from HTC 8X at the 6^th spot and you can see Germany approaching the 50% split between WP7 and WP8.

France

Right across the border from Germany we find the only country in today’s report with a non-Nokia device at the top of the chart. HTC Windows Phone 8S is a number one Windows Phone in France. I guess someone at HTC France deserves a bonus.

China

We’ve seen reports of great demand and/or short supplies for Lumia 920 in China, but it still managed to claim the second spot on the chart. This is also the first country we see Lumia 620 entering the chart.

Australia

We’ve heard our Australian friends cry over lackluster marketing and sales support for Windows Phone 7 back in the day, so it’s no surprise that it wasn’t difficult for WP8 devices to claim the lead with Lumia 920 undisputed at number one.

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That’s it for the AdDuplex Windows Phone stats report this month. We will cover other countries and, possibly, other angles next month.

AdDuplex for Windows 8 version 8.0.3 released

2013-02-07T22:55:00.001-08:00

We have just published version 8.0.3 of our SDK for Windows 8 apps. This is just a service release fixing only one issue, but a very important one. In some rare occasions previous versions were getting into a state when they were hammering our servers, resulting in degraded performance of the whole network.

We would highly appreciate if you could update your apps with this release at your earliest convenience.

Ad Copy vs. Medium

2013-01-31T07:23:00.001-08:00

Looking at the ads people run on AdDuplex I can’t help but notice that a rare developer/advertiser considers the “currency” of the advertising platform she is on. Some ad networks (like AdMob) charge for clicks, others (like AdDuplex) charge per impression. Even in the free cross-promotion part the “currency” on AdDuplex is impression.

This may sound like something obvious and just that – a currency used to measure your spending. But it has dramatic implications on what you want your ad copy to achieve.

Each click adds to your user acquisition cost

When you pay for clicks you want to maximize the quality of those clicks. After all each click goes directly to the bottom line of your user acquisition costs. So if you were advertising your great Twitter app you’d run an ad looking something like this:

You want to state the name of your app so your existing users don’t waste your money. You cover the nature of your app and its killer features. This way you are pretty sure that a user clicking on an ad like this has some interest in your app. Well, except for the accidental clicks, but that’s another story.

You’ve already paid for that impression – make the most out of it

When your currency is an impression you want to maximize the value of each impression. To do that you try to lure a user to go take a look at your app. You can’t fit every feature or all the beauty of your app in a single ad but you can cover all of this in your store description and screenshots. Therefore you want everyone with even a slightest interest in such an app to click on your ad. So an ad like this would work better for the same app advertising on pay-per-impression basis:

We know that shorter ads get more clicks and the worst case scenario is that another person will learn more about your app even if said person doesn’t convert to a user. Maybe she has a lot of friends who would love your app and will spread the word. Why wouldn’t you try and grab her attention?

The bottom line is – think about maximizing ROI of your advertising. Your ad copy plays a big role in this.

P.S.: today (January 31st. 2013) is the last day you can get 2x more impressions when you buy commercial advertising on AdDuplex. Don’t miss the opportunity

Your Biggest and Cheapest Ad Campaign

2013-01-24T00:48:00.001-08:00

When we have no ads to show we show your users the default AdDuplex ad. This doesn’t happen often, since, due to our nature, we always have a 80%+ fill rate, but it happens. Your apps still get full credit for the impression, but it’s probably less interesting to the general public than, say, an ad for a great game. So we thought that instead of showing our own default ad we can default to advertising something more meaningful for the Windows Phone users – like your app or service.

More Than 10 Million Impressions for Less Than 10% of The List Price

Here’s the deal. Each month we will pick one advertiser whose ad will replace our default ad. Your ad will be shown in one of 2 cases:

when we don’t have an ad to show
when our back-end infrastructure doesn’t return an ad in a timely fashion

There’s no way to know upfront how many ads will be served this way, so we are making a conservative promise for the first month (February) – we guarantee that your ad will be displayed at least 10,000,000 times. We expect that you will get way more impressions out of this deal, but if we are wrong we will compensate for the difference with a regular 3 month subscription. So if your ad was displayed 7 million times, you’ll get the remaining 3 as a normal advertising subscription of 1 million impressions per month over 3 months. But, again, we’ve tried to be conservative with that 10 million number, so this situation is unlikely.

The price to be the default ad on AdDuplex is $990 for the month of February. This means it costs no more than $0.099 per thousand impressions. And that’s the worst case scenario. If your ad ends up getting 15 million impressions you will end up spending only $0.066 per thousand.

So What’s The Catch?

There must be some string attached to such a good deal, right? Well, there are some conditions that set this apart from a regular campaign:

There will be only 1 whitelisted advertiser per month. We will pick one based on the combination of quality and relevance of advertised app, site or service and on first-come, first-served basis.
You can have only one text ad and you can’t change it during the month. This ad has to be static to fulfill its purpose.
There’s no targeting – it’s the default ad for everyone.
The offer is for Windows Phone advertising only – we are close to sold-out on the Windows 8 side.

Sounds good, sign me up!

If this sounds interesting and you want to run probably the biggest ad campaign for your product for a fraction of a price found anywhere, do not hesitate and send us an email to info@adduplex.com. Do not hesitate to contact us if something is still unclear and you have more questions.

AdDuplex Turns 2!

2013-01-16T22:57:00.001-08:00

On January 17th, 2011 AdDuplex opened its doors to the first batch of users. Of all the related dates we think this is the one we should use as our birthday. So AdDuplex turns 2 today!

I’ve decided to look at our second year in retrospect. Let’s see what was and wasn’t as good as we hoped.

Achievements

Number of apps on the network has almost quadrupled getting from 600 at the beginning of 2012 to almost 2,300 by the end of it. At the same time number of daily ad impressions has grown tenfold! We have expanded to Windows 8 and already attracted more than 120 Windows Store apps.

A nice transformation over the year was seeing the reaction of people going from “Windows Phone what?” to something along the lines of “yes, I know who you are and what you do”. We were honored to be accepted to the Startup Sauna accelerator program and invited to their Silicon Valley trip.

Recently our reports got quite some attention from the mainstream media to a point I was considering adding those cheesy “as seen on” badges to our front page.

Changes

We’ve launched a new site and changed the logo thanks to the talents of the mega-talented Long Zheng. We have also rebranded from “ad exchange network”, which apparently was mostly confused with traditional ad networks, to “cross promotion network”.

Failures

This write up wouldn’t be complete if I didn’t mention our failures. In 2011 driven by user requests and our own greed we’ve introduced “mixed model” – a way to monetize apps in addition to cross-promotion. In 2012 we understood that it was holding us back, distracting from our core focus on helping developers get more traction and discontinued it. It was a hard decision to kill a major feature that took a lot of time and resources to implement, but ultimately it was the only right decision to make.

As any software project we’ve failed to deliver things as fast and as many as we hoped to. Our limited resources and falling back on the plans also resulted in our neglect for the maintenance of the featured apps section on our front page and our WindowsPhoneSites.com sub-project. We sure hope to address these in 2013.

Celebrate with us!

Overall it was a great year, though. We are sure 2013 will be even better. Celebrate our birthday with us – join the free cross-promotion network and/or advertise your apps, sites and services commercially. Buy credits in January and get 2 times more impressions with new orders plus free country targeting.

Thank you very much for using AdDuplex and best of luck with your Windows Phone and Windows apps!

Alan Mendelevich
Founder & CEO
AdDuplex

AdDuplex Windows 8/RT Device Statistics for January 2013

2013-01-16T00:53:00.000-08:00

It’s time for the January issue of Windows 8/RT device stats report. Last time we’ve covered the basic stats for all of the devices around the world. This time we will follow the trend started with our latest Windows Phone report and slice the data geographically as well as look at the Windows RT devices separately.

Data source

The report is based on data collected by 112 Windows Store apps running AdDuplex ad SDK over the course of one day of January 14th, 2013. We’ve made reasonable attempts to aggregate data for different spelling, minor modifications (color options, etc.) of the same model and/or manufacturer, but there’s no guarantee some of the variations didn’t slip through.

Special note regarding Windows RT stats: we were unable to identify Lenovo IdeaPad Yoga 11 in our logs by the time of this writing (either by model name or model number) therefore it wasn’t included in the results. This means that either no one is using the device (unlikely) or we were unable to discover the model name it is reported under (most likely).

Update (1/17/2013): We finally managed to identify Lenovo Yoga 11 as Lenovo VenusTZ and its share is even lower than that of Samsung Ativ Tab, so it doesn't affect the reported stats in any substantial way.

Worldwide stats

The situation didn’t change much since last month. You can see that Surface has gained more than 1% of the share likely thanks to wider availability. Other than that the top 10 is still mostly dominated by the cheap laptop models. One notable touch-enabled exception is ASUS VivoBook.

Another thing worth mentioning is that we’ve seen more than 7,400 different device models running Windows 8 this month, compared to a little over 5 thousand a month ago.

On the Windows RT side it’s clear that Surface dominates. That said ASUS VivoTab has claimed respectable 12%.

Looking at the Windows 8 vs. Windows RT spread we find the full featured OS on 10x more machines than its new all-Metro sibling.

It’s worth noting that our numbers are most likely skewed in favor of RT since our ads run in Windows Store apps only.

Speaking about manufacturers Hewlett-Packard maintains its lead with ASUS moving up by 2 spots to claim number 2.

Let’s look at the geographical structure of the Windows 8/RT market:

The situation is quite different from what we see on Windows Phone were several countries control a similar portion of the market. That said it was remarkably similar on Windows Phone just a year ago. US accounts for 35% of devices running Windows 8/RT, followed by UK (8%), India, Germany and Canada (4%). An interesting tidbit is that China (number 1-2 country on WP) is only at number 55. This could be either due to the Great Chinese Firewall or maybe most of Windows 8 versions in use there aren’t genuine and can’t access Window Store(?). There’s always an explanation that none of the 112 apps on our network are of any interest to Chinese users specifically, but it seems highly improbable.

As for geographic usage of Microsoft Surface with Windows RT there are no big surprises except for Puerto Rico claiming a spot in top 10.

Overall we’ve seen people using Surface in 115 countries. It would be interesting to see how many countries were represented at the Build conference and see if there’s any correlation.

US stats

Surface is no.1 in US with the rest of the pack resembling the worldwide spread.

HP is in the lead too, but ASUS is only at #5 in US and Microsoft is as high as #3 though.

Surface is even more dominant in the Windows RT segment and, as was previously announced, Samsung scrapped plans to release Ativ Tab in US so, however insignificant its share was in the world, it isn’t present in the US at all.

Germany stats

Surface maintains a small lead in Germany with a couple of Medion (likely a local brand) notebooks in the top 10. We also see more Acer than we’ve seen before and Acer ICONIA W510 (which is an Atom based tablet/laptop) giving Surface a run for its money.

It’s no surprise to find Acer at the top of the manufacturer list in Germany, with global leader – HP, settling for the 3rd place.

German Windows RT situation is similar to what we’ve seen globally.

India stats

Moving further east to India we finally find a market where Surface is not the most popular device (#5). Other than that the top 10 is yet again populated with inexpensive laptops from familiar brands.

Dell holds a slight edge over HP in India with Sony at number 3.

About AdDuplex

AdDuplex is the largest cross-promotion network for Windows Phone and Windows Store apps empowering developers to promote their apps for free by helping each other. Established in January 2011 and headquartered in Vilnius, Lithuania, AdDuplex is used by more than 2,000 apps worldwide.

Introducing Country Targeting for Campaigns

2013-01-14T07:17:00.001-08:00

Majority of mobile apps and especially games target global audience and, since AdDuplex is primarily a cross-promotion network, targeting was never a high priority for us. Considering our limited resources we kept pushing it back since there were more important things to do all the time.

But finally we’ve come around and today I’m happy to introduce the first step to better targeting – country targeting for campaigns. You can now create campaigns that target specific countries (or sets of countries) and your ads will be displayed in these countries only.

As you can see from the screenshot you can run your ads “of-the-network” as before or you can target them to specific countries. You may have also noticed a “price ratio” value next to the targeting options. Depending on availability and demand, targeting specific countries (and other properties later on) may cost more than non-targeted advertising. That said targeted advertising won’t cost you anything extra until the end of January 2012. So I encourage you to use this opportunity to try it.

We plan to introduce more targeting options in the future. As for targeting for exchange apps, this is planned too, however in order to preserve network balance most likely it will be implemented in a “soft targeting” way. Meaning that targeting settings will be treated as preferences, but not rules. This is still an open topic and may change one way or the other.

To start advertising login to the client area, create a campaign and set country targeting for it. You will need some advertising credits to create a commercial campaign which you can buy here.

Windows Phone Device Stats for January 2013

2013-01-08T01:30:00.000-08:00

It’s time for another issue of the AdDuplex report on Windows Phone devices. We decided to take a look at the data from a slightly different angle in each report and this time we will slice the data geographically a bit more than we did before.

Data source

This report is based on data collected by 215 Windows Phone apps running AdDuplex SDK v.2. The raw data analyzed was collected over the day of January 3rd, 2013 (UTC time). We’ve made every attempt to consolidate different reported phone model names under their canonical retail model names, but it’s possible that some of the rare model name variations were not accounted for.

Special note to Ed Bott: no professional statistician was involved in producing this report. We have this data and try to produce as accurate report as we can. You shouldn’t make any investment or other serious decisions based on this report.

Worldwide stats

The most notable change is that high end Windows Phone 8 models gained a lot of ground over a little more than a month since our last report. Nokia Lumia 920 share more than doubled and left its predecessor behind. HTC 8X has raised from sub 1% to a healthy 3% mark. Most of this growth happened at the expense of the older models, but it’s interesting to note that Lumia 800 held its ground thanks, probably, to very aggressive pricing in many markets.

Obviously this had an effect on the global share of Windows Phone 8 compared to Windows Phone 7. Last month WP8 accounted for a little over 5% of Windows Phone devices and this month it jumped to 19%. A very substantial achievement.

The world is very diverse and we decided to look at some localized stats this time.

United State stats

United States is one of the biggest markets and definitely the one dictating smartphone “fashion”. With that in mind it’s very interesting to see how different the market is from the rest of the world.

As you can see even with limited availability Nokia Lumia 920 managed to grab the top spot in US. It’s worth reminding that we measure usage, not sales, and that means that there are more Lumia 920 devices in use in United States than any other Windows Phone. That’s a very notable achievement for a device that is only available on one operator and constantly suffered from supply shortages.

HTC 8X got 11% which made it the fourth most popular device. Both Lumia 920 and 8X contributed to a very impressive growth of Windows Phone 8 share in US market.

Windows Phone 8 is approaching half of the Windows Phone market share in the US (currently at 43%) and since none of the older devices got the update this means all of these gains are coming from the new phone sales.

As for carrier spread, it’s no surprise that over half of the market is controlled by AT&T (51%), followed by T-Mobile (27%) and Verizon (16%).

And finally let’s take a look at the numbers for Windows Phone 8 devices on the AT&T network.

Not surprisingly Nokia Lumia 920 dominates there with 71% share. HTC 8X is way less popular on AT&T, but is available on all 3 major carriers.

United Kingdom stats

As you can see the situation is completely different in UK where Lumia 800 reigns supreme followed by 2 other cheaper Nokia models. Lumia 920 and HTC 8X occupy 4th and 5th position respectively. 2 other lower-end Windows Phone 8 devices made it to top 10 too, with Lumia 820 and HTC 8S commanding 5% and 4%.

Italy stats

We’ve seen reports of impressive Windows Phone market share growth in southern Europe and especially in Italy. So let’s take a look at which devices are most popular there.

The situation is very different again. Nokia Lumia 610 is the most popular Windows Phone in Italy by far. Even when it comes to Windows Phone 8 the lower end Lumia 820 (5%) outperforms the much hyped 920 (4%). This could be due to the fact that Lumia 920 is a very hard to find phone or it just follows the trend of lower end phones performing much better in Italy.

Russia stats

Another big growth market for Windows Phone is Russia.

The spread is way more diversified in Russia with Nokia Lumia 800 having a small lead with 18%. Lumia 920 comes sixth with a healthy 9% share. Lumia 820 and HTC 8S got 5% each.

India stats

Lower end Nokias dominate in India. HTC 8X and 8S have joined the top 10 though, with WP8 Nokia devices showing only episodically.

Lithuania stats

Lithuania is too small to produce any statistically meaningful data over one day, but we couldn’t resist including our home country in the report. So here goes.

Lumia 800 is massively dominant which aligns perfectly with the fact that it’s the most promoted Windows Phone over here and is included in all the special offerings on all 3 major operators.

That’s it for this report. Next month we will try to look at other markets and possibly other metrics.

100 Active Windows 8 Apps

2013-01-04T05:34:00.001-08:00

Just a quick note that today we’ve reached 100 active Windows 8 apps on the AdDuplex network. Thank you very much for using AdDuplex!

Not using AdDuplex to promote your Windows Phone or Windows 8 app yet? Join now!

Greet your developer friends with AdDuplex Gift Cards!

2012-12-17T01:12:00.001-08:00

Holidays are coming! Yes, I know we’ve missed Hanukkah. Sorry about that!

Anyway, we thought: what would be the best symbolic gift for a fellow app developer? And the obvious answer was – exposure for their app. So we decided to create some gift cards (coupons) that you can send to your fellow app developers. Or ask your friends to send one to you. Or maybe even buy one for yourself? :)

We’ve created 3 types of coupons:

$15 coupon that will add $20 and 5,000 run of network impressions to your friend’s account. There are volume discounts on this one too.
$50 coupon adds $60 and 20,000 impressions
$100 coupon buys you $200 and 100,000 impression credits.

Hopefully this saves you a lot of time and effort and makes your developer friends happy!

Happy Holidays!

What You’ve Missed on AppBizDev Podcast Episodes 6 and 7

2012-12-13T07:15:00.001-08:00

In case you are not subscribed to AppBizDev podcast feed … Why aren’t you subscribed? Go SUBSCRIBE NOW. I’ll wait …

OK, so if you’ve missed the last 2 episodes here’s what you’ve missed:

Episode 6 features an interview with Matt Lacey – the leader of THE Windows Phone User Group (based in London). Matt talks about what it takes to build a successful user group and how your local user group can help you be more successful as a developer both in terms of technology and business. Matt also talks about what it takes to run a UG and what benefits (in addition to the extra work) it brings.

Chanse Arrington joined us on the Episode 7. Chanse is a Head of Developer & Content Marketing and he talked about all of the programs Nokia runs to help Windows Phone developers be more successful in the Store. He also revealed a secret invite code for DVLUP program and we’ve shared a way to get 250,000 free impressions on AdDuplex. So, no excuses to skip this episode!

We’ve missed a billionth ad impression on AdDuplex!

2012-12-12T23:51:00.001-08:00

We’ve been so busy with other things that we’ve missed a billionth ad served on AdDuplex on November 20th, 2012. Well, I guess it’s never too late to celebrate!