AdDuplex blog

AdDuplex is shutting down.

adduplex — Wed, 05 Jul 2023 10:23:59 +0000

After more than 12 years of serving the Windows developer community it’s finally time to make the call and shutdown AdDuplex. I didn’t make this decision lightly and it comes after more than 5 years of periodic optimizations (both technical and organizational) to keep the service alive while the industry and the community we are serving were shrinking. We ran out of options and ideas, so it’s time to call it a day and say goodbye.

Here’s our planned timeline for winding down AdDuplex:

We will stop serving both cross-promotion and commercial advertising on July 17^th, 2023. In order to minimize the impact on your apps and games we will continue serving “no ad” responses. So, if you have implemented a way to handle the NoAd event in your app, it should just switch to the scenario you have in your event handler. Otherwise, our SDK will just behave as it always did when there’s no ad to show.

If you have some homegrown ad network rotation system, you can just remove AdDuplex from your list.

We will continue serving these “no ad” responses for the foreseeable future (at least until the end of 2023).

We will shutdown our self-service client area on August 1^st, 2023. So, if you want to check out your stats, download invoices, etc. please do so before the end of July.

That’s about it. If I forgot to mention something or you have general questions, please reach out to me at info@adduplex.com

Thank you!

I want to express my gratitude to everyone who joined AdDuplex as a cross-promotion or advertising partner, everyone who supported us with media coverage or just good vibes, everyone who collaborated with us at Microsoft, Nokia and other companies in the Windows ecosystem, Practical Capital and Startup Sauna for believing in my vision, and everyone else who helped along the way! I hope we made a positive impact on your businesses, careers, and hobbies.

Thank you and I hope we cross paths in the future!

Alan Mendelevich
AdDuplex

Windows Stats: June 2022

adduplex — Thu, 30 Jun 2022 13:26:23 +0000

Windows 11 market share is still below 25%. More details here.

Windows 11 has doubled its share in the last 2 months

adduplex — Mon, 31 Jan 2022 08:52:34 +0000

Check out our January Windows device statistics report.

November Stats: Windows 10 21H2 Enters the Market as Windows 11 Upgrades Continue

adduplex — Tue, 30 Nov 2021 13:24:18 +0000

Check the full November 2021 Windows device statics report here.

More than 5% of modern PCs are on Windows 11 already

adduplex — Thu, 28 Oct 2021 07:14:37 +0000

Check out the newest AdDuplex statistics report here.

Apply to AdDuplex monetization

adduplex — Thu, 14 Oct 2021 08:41:22 +0000

We’ve been running AdDuplex monetization program in a strict invite-only mode for a while now and improving livelihoods of some Windows developers. This proved to be especially valuable since Microsoft has closed their own ad network. In the absence of any active and open ad network for Windows apps generating revenue became especially challenging for many free and freemium apps and games.

Unfortunately, the industry is not in a place that would let us (or others) help every single developer monetize their apps with ads. But we will try to get as close as possible.

Today we are dramatically simplifying the process of applying to monetize your Windows apps with AdDuplex.

Who can apply?

Your app has to satisfy a few simple criteria to be eligible:

It’s a Windows 10 or 11 desktop app
It has been participating in the AdDuplex cross-promotion for at least 2 weeks. If not, start participating now and get back here in a couple of weeks.
The app is not primarily intended for “unattended” use (eg. sleep tracker, music player, etc.) or only shows ads in the interactive sections of the app.

That’s it. Just have your AdDuplex App Key handy and apply by clicking here. We will review your app within a week and will let you know if it’s accepted into the program.

About the program

Apps participating in the monetization program receive 50% of the revenue AdDuplex generates from displaying commercial ads within those apps. Payout options are PayPal ($100 threshold) or wire transfer ($500 threshold). Before you can receive a payout from the program you will have to provide the appropriate personal or company and tax information required by law.

If there’s no paid ad to show for a given user a cross-promotion ad will be shown and your app will receive a reciprocal ad displayed in other apps on the network at your standard AdDuplex exchange ratio that way keeping the overall fill-rate at virtually 100%.