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Of Michael Phelps, Facebook Fans, And Q Scores

Wed, 20 Aug 2008 17:06:15 -0500

Of Michael Phelps, Facebook Fans, And Q Scores: Please indulge this column full of Olympic-themed late-summer frivolity, but just can’t quite get out of my head that Michael Phelps has more than a million Facebook fans. I was reading this on…

Weather.com Mobile Campaign Breaks Traffic Records

Wed, 20 Aug 2008 17:06:15 -0500

Weather.com Mobile Campaign Breaks Traffic Records: In a month-long promo that drove mobile users to register to win BlackBerries, The Weather Channel - a leader in mobile initiatives - pulled more than 700,000 sweepstakes entries; more than…

As NBC Adds Another $15M to Olympics Tally, ESPN, Fox Want the Games

Wed, 20 Aug 2008 17:06:15 -0500

As NBC Adds Another $15M to Olympics Tally, ESPN, Fox Want the Games: Hoping to harness the Olympics excitement NBC is currently experiencing, ESPN has said it is interested in getting the rights to telecast the 2014 and 2016 Olympics Games. Fox is interested, as…

Most Healthcare Facilities Visitors Recall Digital TV and Poster Ads

Wed, 20 Aug 2008 17:06:15 -0500

Most Healthcare Facilities Visitors Recall Digital TV and Poster Ads: Nearly 9 in 10 people exposed to advertising in healthcare facilities could recall at least one advertisement that they had seen during their visit or shift, according to a recent Health Media…

Disney Launches Family.com as Content-Rich Parent Network

Wed, 20 Aug 2008 17:06:14 -0500

Disney Launches Family.com as Content-Rich Parent Network:

While Disney devotes most of its resources to entertainment for the youth of the world to consume and grow zealous over, the people dishing dollars for the company’s attractions - from theme…

Will “TV Widgets” Change the Way You Watch TV?

Wed, 20 Aug 2008 17:06:14 -0500

Will “TV Widgets” Change the Way You Watch TV?:

Intel and Yahoo on Wednesday announced a partnership that not only makes it one of the most interesting announcements of the day, but also could have a major impact on the way you enjoy…

Microsoft's Live Search Program Not Moving Needle

Wed, 20 Aug 2008 17:06:14 -0500

Microsoft's Live Search Program Not Moving Needle:

In July, MSN/Windows Live Search generated 951,882 queries, down 10 percent from the volume handled during the same period a year ago, per Nielsen Online

Social Networking Trends from Coast to Coast

Wed, 20 Aug 2008 12:05:11 -0500

Social Networking Trends from Coast to Coast:

Residents of Massachusetts and California led the nation in googling the term “social networking” during the last 12 months according to Google Insights for Search, a new search analysis…

The Toad Stool by Alan Wolk: Your Brand Is Not My Friend: Web 2.0 Unmasked - Part 1

Wed, 20 Aug 2008 12:05:00 -0500

The Toad Stool by Alan Wolk: Your Brand Is Not My Friend: Web 2.0 Unmasked - Part 1:

Part 1 of 3

When I was 27, I would have loved a site like MySpace or Facebook. I was single and childless, had a large group of similarly single and childless friends both from school and from advertising, and I actually cared what bands most of them listened to, what they’d done the night before, who they were sleeping with and what wacky pictures they’d recently taken.

Today, nothing could be farther from the truth. I’m married with kids, spend most of my leisure time at Little League games and PTA socials and have zero idea what music most of my friends actually listen to and don’t really need the details of their sex lives. As it is, my schedule is so tight I barely have time to keep up with them via the occasional email or phone call, let alone update a website.

Yet to listen to all the self-appointed Web 2.0 gurus, this is the wave of the future…

Participation is the new Location

Wed, 20 Aug 2008 11:05:09 -0500

Participation is the new Location: “Location Location Location” that is the old saying you used to hear about real estate, setting up a business, owning a restaurant and just about everything else. This mantra even migrated to the…

Infotainment, Fuel Economy Drive US Car Buyers

Wed, 20 Aug 2008 11:05:09 -0500

Infotainment, Fuel Economy Drive US Car Buyers: Five of the top 10 features consumers look for when shopping for their next vehicle are related to infotainment - including USB ports, hands-free calling and portable music adaptors - according to a…

Most Popular Websites For Kids

Wed, 20 Aug 2008 10:04:25 -0500

Most Popular Websites For Kids: Continuing our coverage of the mainstream web, in this post we look at some of the most popular websites for kids. We’ve gathered information from a recent report (pdf) from Nielsen Online, via…

Study: Ads on Local Media Sites Effective

Wed, 20 Aug 2008 09:04:24 -0500

Study: Ads on Local Media Sites Effective: Online Publishers Association concluded that consumers are more likely to take action after viewing ads on local media sites, such as local newspaper, TV station and magazine sites compared to other…

Netflix and VMWare on Crisis Management

Wed, 20 Aug 2008 09:04:23 -0500

Netflix and VMWare on Crisis Management:

This is a continuation of our series on how companies use corporate blogs to deal with crises. You may have read my earlier posts on the top 5 Corporate Blog apologies, which included Apple and…

'Spam' Definition Grows

Wed, 20 Aug 2008 09:04:23 -0500

'Spam' Definition Grows: Marketing mandate: stay interesting

Mobile Ad Spending Set to Soar

Wed, 20 Aug 2008 09:04:23 -0500

Mobile Ad Spending Set to Soar: How high it will climb depends on how the market is sized.

I Hate Online Ads

Tue, 19 Aug 2008 18:03:54 -0500

I Hate Online Ads:

When they do this kind of thing:

It’s not the ads fault really I guess. But when an ad stops you from doing what you want to do you’ve got to dislike it a bit.

On Domain Names, Size and Quality DOES Matter!

Tue, 19 Aug 2008 13:03:46 -0500

On Domain Names, Size and Quality DOES Matter!: The conclusion: all other things being equal (e.g., marketing budget, content quality, design, affiliation with larger websites and so on), a website with a good domain name will always outperform a…

Entertainment Drives Mobile Web Growth in BRIC Countries

Tue, 19 Aug 2008 13:03:46 -0500

Entertainment Drives Mobile Web Growth in BRIC Countries: Entertainment-themed websites are the most popular with mobile internet users in the growing mobile markets of Brazil, Russia, India and China (BRIC), according to Nielsen’s latest Mobile Media…

New Service Applies Social Networking to App Testing

Tue, 19 Aug 2008 13:03:46 -0500

New Service Applies Social Networking to App Testing: Massachusetts startup uTest is launching an on-demand service that weds application testing to social networking through a community of more than 8,000 professional testers in roughly 130 countries.