The art of ad film making

10 factors that affect corporate video production cost

2020-02-14T04:17:00.001-08:00

Producing corporate videos can cost a lot or less. This depends on several factors which make the cost of producing changes every time. The value increases because one cannot make compromises on quality or content. So, people have to hire camera operators and other people required to shoot the video. Also, scriptwriters and content creators have to be hired. This is for ensuring the fact that the video is shot well and that the concept is as desired.

Production cost is a crucial factor. This is because the price is the first factor that comes to our mind when we start with the process. For keeping it simple, one can merely shoot the video on an iPhone or write some content himself. But unless there is a professional touch to it, The effort invested is not worth it. Cost is the primary factor that is considered by any video production company or video advertising company.

So, below are mentioned some factors that affect production costs to a great extent:

1) Editing phase

In this phase, one generates style for the video. This is the phase that gives substance to the video. At this stage, you see whether all the elements can be combined in a manner, so they can work towards one single goal or not.

2) Graphics creation

In some videos, graphics are required to be included. So, it is a little difficult to distinguish between graphics and animation. Apart from some graphics, some videos also have animation as their primary component.

3) Complexity

The complexity of any project affects the editing costs to a great extent. A lot depends on the mood in which the video is edited. A specific set of skills are required for different projects. This is based on the central concept of the project. So, it becomes more difficult as the cost can only be assumed every time. But, it will always be approximate. This is because the actual damages cannot be predicted.

4) Editing elements

To get an average idea of editing costs, we can have a look at past trends and study the surveys. This ends up giving an idea of how high the prices can go. So, the typical cost of editing can be around $60 per hour to $175 per hour. But, if the editing involves other vital elements, then the price will be between $100 per hour to $300 per hour.

5) Length of the Video

Now, this is very obvious. The cost of video production will likely be affected to a great extent. Web videos mostly last around a few minutes. The length depends a lot on the type of video. Apart from that, the purpose of the video also affects its range. The duration can be different for different kinds of videos. For example, storytelling videos can be longer than in short movies. Animation video maker firms are also cautious with the length.

6) Angles

Shooting a film can cost more than shooting a fifteen-second commercial. The cost can vary considerably. But, it is not that longer videos cost more. Price varies according to the quality and shooting angles. It varies because of a combination of both.

7) Variations happening due to the crew

Merely shooting a video does not require more people. Only two or three people will suffice. But, often, you will get to notice that too many people are present on the set. And, most of them are idle. Let us consider an example. Suppose you are shooting a street interview. All you require is a cameraman, a reporter, and the central person answering the questions. But, extra people are always kept for handling the equipment, the wire. Also, technicians are required to feel if any failure occurs. In case of any confusion, some management people are needed to control if the need arises to do so.

8) Concept

And, if the video is complicated and very conceptual, then the cost can vary considerably. Generally, some field production engineers have their equipment. These cost between 50$ and 75$ as estimated. Other than this, if a lighting technician is hired, the cost can be different. A lighting technician can cost between $30 and $50 on an hourly basis.

9) Cost of cut-away shots

Most of the videos require the addition of footage that is important to act as a supplement to what is being said. If someone is interviewing a business owner, and the person is talking about some equipment which is new, then in between their speeches, there should be shots of the material.

10) Description

Description of the video affects the concept. Also, this will be able to help with the complexity. They will gain valuable information as might be required for the equipment. There are a lot of video production companies that use this technique.

Reference - https://bit.ly/2Ho5aC6

Why is Video Production the best method of advertising?

2020-02-14T04:03:00.001-08:00

Advertising and marketing are an integral part of the process which deals with taking any business to people. At some or the other point, every business requires marketing. Some of these marketing initiates due to local campaigns. Different video advertising companies find a digital marketing platform. The type of advertising one chooses on the type of business they are. But then, one method that can always be considered when it comes to marketing is using video production. Video production can prove to be an efficient method for advertising. This is efficient because visuals speak more to people. Also, it is likely to reach the masses.

However big or small your company might be, marketing through video production lures in the target audience and gives a brand name to one's business. The social video marketing strategy can be used to communicate your ideas and other innovations. In this way, the target customers, investors, and affiliates will be able to understand your products and services well. It has been called the best method of advertising owing to the multiple benefits it has to offer. These benefits can highlight the importance of video marketing.
Some of these are:

1) Video advertising can be measured -

By using some tools like facebook analytics, all questions that can have on the output that is yielded by video production technique and the benefits provided by facebook insights can be seen by using video advertising. By basing your decisions on one's company-specific requirements, one can measure the success that is generated through video production advertising very quickly. This is not possible in many other forms of advertising.
For this, the videos should be short and engaging. Those should speak much to the minimum. Mostly, if the nature of videos is inspirational or informational, it can get people to watch it. Therefore, any video advertising company always keeps this in mind.

2) People prefer videos over many other forms of advertising -

Customers are quite interested in watching videos. This is because social video marketing strategies in the digital marketing domain are very descriptive. And, these use visuals to get their ideas to people. People can spend time on product description theories. But instead, they love watching professional-quality videos. This is the primary reason why advertisers embed these videos on every social media site. On every Facebook page and youtube as well, one can find loads of these. And, the fact is that one is more likely to enjoy watching these than reading posters or newspaper advertisements. According to a major survey, around 82 percent of people on twitter watch videos on the same. So, we can analyze the importance of video marketing.

3) Videos are sharable without much inconvenience -

Videos are sharable very quickly. What you are required to do is to copy the link and paste it. Other forms of advertisement are not similarly easy to share. On youtube alone, people spend around 500 million hours watching videos. Now, it is quite imaginable that if one includes the numbers generate by other social media sites such as Pinterest, Facebook, or Whatsapp, how massive the amounts will be.
With the numerous user-friendly websites and other browsers, the sharing of advertising videos has become very easy. The rise in the number of apps as well, which are in usage for sharing is significant.

4) Content Matters -

Content should be the priority of anyone who is creating these videos for advertising: the channels and the platform matters. But, more than that, it is the content present in the video marketing strategy, and the message it imparts is what matters. There are a lot of marketing elements that can find replacements in new solutions. But, social video marketing is always in high demand. The video production sites mostly reach the top of the list due to the content. The importance of video marketing rises more due to its content. The content should be highly creative and strictly precise.

5) Including new technologies are favorable for videos -

Social media has very crucial support for videos. Digital marketing has reached the next level. Web browsers are carved in such a way that these can quickly run videos. This can be vividly understood by taking an example of any startup. One will find that these pay a lot of attention to the video marketing strategy. This is because, for reaching the desired audience, messages have to be conveyed well. You'll often find these facebook memory videos that they create for you. This is because this method is likely to lure in customers. Ideas are communicated easily in these cases. Therefore, any video advertising company understands the importance of including new techniques.

Reference : https://bit.ly/2Ss7nmr

Wedding Videography in Aurangabad

2019-12-02T02:30:00.001-08:00

To get similar world class wedding videos call us immediately on +91 9527883907/ 9833074070

Weddings are incomplete without a video compilation and photo album of the best moments from the most important day of your life. These lifelong memories bring joy and colour back into our lives. Grand Indian Weddings are a spectacle and cannot be overlooked as far as celebrations are concerned. Let's dive into a few stories of togetherness and explore cultures and traditions from all around India.

1.Destination Wedding Cinematography

This video starts with beautiful drone footage of the Santa Monica beach, with scenic views of the location, accentuated by the beautiful Casa Del Mar, where the wedding celebrations took place. Every detail of this Hindu wedding is captured mesmerizingly. The bride getting ready while the groom patiently waits; the video is shit with finesse and brings out the beauty of the marrying couple. Everyone's joyous and ecstatic mood is captured amazingly, dancing to tunes and awaiting the ceremonial rituals. The videography is finely edited while the shots are neat and simple. The Los Angeles reception is a glamorous and grand affair. The married couple enjoys themselves while near and dear ones share anecdotes of their personal lives. The highlights are seamless, and we can see multiple shots of everyone partying their hearts out in celebration. The gorgeous hall room in which the reception took place enhances the grandeur of the visuals. Although it is an Indian wedding set in the US, we do not forget the roots of the family due to the serene video shooting and editing.

2. Kerala Wedding Videography

The wedding couple's charismatic visuals appeal to viewers, and the quirky nature of video shooting along with fun and outgoing music in the background makes the entire experience and unforgettable journey. A lot of slow-motion shots have been incorporated for a cinematic feel. Shot in Kerala, the wedding movie highlights the fun and frolic of the groom. Their intimate moments are beautifully captured in scenic locations such as a fort. The reception is a blast of music and dance. A traditionally untraditional love story has been given a modern look and feel.

3. South Indian Wedding Cinematic Film

A heart-touching and sweet compilation of video snippets and interviews, this film of a South Indian wedding are all about love and compassion. Anecdotes and interviews from close family members and the bride herself give us endearing personal memories, compliments and glimpses into their deepest emotions makes it a very heart-touching experience for viewers. Videography is extremely professional with many different kinds of styles and methods in play. The film is quite cinematic with emotional as well as comic and fun scenes from various members. Every scene feels complete with music and narration complementing the shots beautifully. The film focuses on the sentiments of family members on seeing their prized possession – their daughter, leave the house for a future with her husband.

4. Maharashtrian Wedding Videography

The video begins with the haldi ceremony where the beautiful bride is introduced with an excellent choice of music and angular shots. The film is divided into several parts depending on the ceremony. This Maharashtrian wedding is about glamour and beauty. A mesmerizing wedding location created explicitly for the wedding gives the entire film a cinematic touch along with Bollywood tracks complimenting each scene. Shooting and editing are well made with fun transitions and wide panoramic shots. Location and lighting are perfect for the wedding of this scale and grandeur.

5. South Indian Wedding Videography

A short and delightful highlight of this Andhra wedding makes us fall in love with the South Indian culture. A completely traditional wedding with traditional attires and intricate ceremonial rituals, this short film which highlights the entire sequence of events in under 5 minutes, keeps us occupied from start to end. Every second of each visual is captivating and full of joy. High-quality edits make this film look amazing.

6. Traditional Wedding Videography

The video begins with a cinematic style entry of the bride and groom walking towards the frame with smiling faces. The wedding videographer has captured every expression of them both with precision, and all shots keep our eyes focused on the people in the frame. The soft and serene music playing in the background makes us feel multiple emotions as the rituals progress. Visuals captured in slow-motion add a dramatic effect to the shots. The wedding reception is stylish, and the atmosphere in the reception hall is full of excitement. The highlights are stitched together perfectly. This typical Maharashtrian wedding makes us want to go for one the next chance we get!

7. Kolkata Wedding Videography

A Bengali wedding full of glitz, glamour and fun, this wedding movie is a prized possession for its owners. It includes childhood photographs and memories compiled into a segment which family members will always go back to and reminisce. It also comprises of the bride and grooms' achievements and accomplishments. Their likes and dislikes, preferences, habits, etc. are a part of this 46-minute video. Performances by the wedding couple, kids and relatives along with photographs from the traditional Bengali rituals, are accompanied with a beautiful selection of songs both Hindi and English. They have captured all the unforgettable memories from their essential day and stored them all in this wedding film for the rest of their lives.

8. Christian Wedding Cinematography

A wedding that is a class apart; this wedding film is shot with incredible style and quality. The videographers have spent a lot of time animating, editing and consolidating all footages seamlessly. It feels like a Bollywood movie with different video effects also being used to enhance the shots. Every piece of footage feels like a work of art due to the use of heavy production. Shot in Kochi, the reception is a massive affair with performances and a DJ party. As the couple rejoices in their new life, the celebrations are captured to detail and are hard to miss. This Christian wedding film is a blessing in itself!

9. Marwari Wedding Cinematography

The title does justice to the video and style of the wedding in this video. This wedding is a royal function, made with a very high budget. The location in itself is beautiful for a wedding as well as shooting, which proved to be a boon for this happy couple. Various angled and styled shots make this wedding film look grand and charismatic. The transitions between scenes are gradual and seamless. Both sides of the families are well depicted. The crowd gathered have been captured using dynamic drone shots. The landmark location, Mahalakshmi Racecourse, provides scenic views, making the whole affair grand.

10. Destination Wedding Videography

This unique love story of an Indian man and American women makes us swoon over the intermingling of cultures and traditions, likes and beliefs. The beautiful bride and handsome groom are all smiles as their traditional wedding gets a superb makeover. The reception is a fun-filled experience full of drinks and laughter as relatives share their love and admiration for each other. The focus was more on the relationship and values rather than the wedding itself. The wedding was a close-knit affair with many people dancing and cheering as they embraced the newly-wed couple. The videography was sweet and simple, just the way it should be, but leaves an impactful impression on the minds of viewers and leaves us with a smile towards the end.

Source : https://bit.ly/2P6Y2gH

Cinermatography Techniques of Film Lighting

2019-11-18T03:26:00.000-08:00

Knowledge of proper lighting is very crucial in the journey of creative film making. It helps in portraying emotions with the images on the screen and in the scene. If shooting project is on the budget, that means the lighting gears would be limited. There are several cinematography tips for the beginners, which they need to know about lighting, to have the right cinematic look within the budget constraints.

Listed below are the cinematography techniques of film lighting –

1) The three-point lighting setup

Image Source

The basic lighting in the film is the three-point lighting setup that helps to shape your subject and set them apart from the background. Your film lighting equipment needs to face the subject of the shot from three directions that are front, back, and side.

Key light- It is the light that registers most prominently in your photo or picture frame. It is responsible for illuminating the brightest part of the frame.
Full lights- These are responsible for filling in the shadows of the frame.
Backlights – They gives an edge light to the rear portion of the subject in the frame. These lights shoot down from a higher angle during the shot.

The key and fill lights flank the camera, based about 60 degrees on an axis from the camera.

2) Cinematic types of film lighting

A cinematographer is an artist who is responsible for guiding the viewer’s eyes using the lighting equipment within the frame via his/ her creative decisions. The cinematographer is responsible for deciding the props and the scene elements that need to be emphasized. He/she decides upon the perspective and the lights that should be viewed by the audience in a particular scene. He/she is responsible for how characters differ from one frame to another using lighting, which emotions should express through the harshness of light and its colors.

For making the design decisions on the above matters, the cinematographer has to plan and execute the lighting setup in a frame so that it can create the desired effect. And accordingly, lighting pieces of equipment are set up.

3) Planning the soft film lighting

How an emotion has to convey in a scene, the cinematographer uses hard or soft lighting in the frame. These sources are concerned with how significant a light source is and how it affects shadow on the subject of the frame.

Different types of film lighting include:-

Higher key light

This is an effect created by taking the key light at height and using fill lights generously in the frame. It keeps the lighting bright and balanced in the frame creating almost no shadows. This act balancing the light from an object to an object is known as lighting ratio in the cinematography world.

Diffused over lighting

During conversation close up, the light source is softened using diffusion materials like gels or lanterns that reduces shadows.

4) Hard film lighting

To create dramatic effects such as suspicious or volatile characters, the smaller light source, including bright sunlight, are used that heightens the shadow on the object.

Kicker light with soft fill

This effect helps to create a right rim of light as the backlight hits the side of your subjects face and a very soft fill light keeps the face gently illuminated.

Low key light

This lighting refers to minimizing or eliminating the fill light from the frame that enables it keeping shadowy to create the dramatic, scary, or suspicious effect.

5) Motivated lighting

Many times cinematographer has to consider where the light in a set will come from. At times they may choose to take the practical lights existing in the location and elevate their effect, which is called as motivated lighting. If this kind of lighting in the film is done correctly and artistically, then audiences stay unaware of the lighting works.

Practical set lighting

Through their creativity and skills, cinematographer makes use of existing lamps and lights sockets around the set in the frame to light a scene. This is referred to as practical lighting and is useful when a wider portion of the set has to be revealed. Some additional soft and balance lights can be added to bring in the desired effects.

6) Natural film lighting

Cinematography tips for beginners are incomplete unless they know how to use natural film lighting already available on the location by modifying them as per the requirement.

Before actually getting the shoot started, the cinematographer can take the camera to the location to check how well the natural lights hold up in the setup. This will help them to decide how much or what kind of additional lights they might need and what adjustments would be required. They can decide upon the bounce boards for reflecting the lights or black flags for blocking the same on the location.

Although this requires a significant amount of flexibility and preparation beforehand, it usually renders outstanding results during the shoot.

The best cinematography tips for film lighting in a nutshell

Like every other artistic discipline, choosing the film lighting needs individual interpretation of directing the photography in the film. The techniques mentioned above are meant to guide the beginners for creating the desired impacts in the imagery. The number of lights in a frame can help to determine the overall look of the shot, so experimenting with the lights and darkness/shadows is a ground-rule to bring different characteristics of the subject in the frame.

Source: https://www.corporatefilmsmumbai.com/

How to make an engaging corporate film

2019-11-18T03:21:00.001-08:00

Before knowing how to make a corporate film, one should have pretty good knowledge about the nature of a corporate film and what is its significance in the business world. Corporate videos are business presentation videos, which are specific about the functioning of a company. The footage is intended for B2B (Business to Business) communication. Such communications keep a very straight line without any element of entertainment.

The tone of the video is kept very formal, and the contents very informative. It becomes a challenge for filmmakers to create such explainer videos. In recent times a section of filmmakers have developed a knack and have tried to make it enjoyable; they are known as the corporate film makers. They have developed ways to strike a balance in the videos, i.e., to make it informative and engaging at the same time.

Here we will discuss the different approaches and techniques to make a corporate film equally engaging and informative for your target audiences.

An idea is everything! The primary thing to focus on is the ‘idea of the video.’ How about to go with the development of a video. The first stage of any video is called pre-production. It deals with the basic formulation of the idea about how the different ingredients are going to stick to a line. This process is called developing the front of the video. The range of the video is the central idea. After a line is determined, the various ingredients of the video are devised.

These ingredients need to stick with the line in a perfect rhythm. This process demands creativity and uniqueness in hatching an ideal content. Once all the parts are put in the correct position in the line, it is developed as a script. Writing a script becomes easy when all the elements are predetermined. But it becomes essential to make scripts because that ensures that every technicians and performer involved in producing the video are on the same page.

A corporate video doesn’t need to be always made for B2B communications. Sometimes the customers are also included in the target audience. The target audience for any content is a determining factor. If the customers are being taken into account, then the videography changes to a lighter mood. This is because the customers are comprised of the general public who doesn’t look for technical details of the company.

Once the script and the target audience is determined, the next stage is to focus on the production. The essential thing to do in production is to decide the level. It gets fixed by the budget constraints, and the videographers should always try to limit their visions and execution according to the standard. Always hire the professionals because they know this business inside out, and their suggestions can make a huge difference.

Before making the video, it will be an advantage to pay a visit to the premises of the company. To observe the functioning in its original form gives more insights about the company and enriches the content of the video. Try talking to the workers to have a peek on their personal life. Meet with the employees and managerial team. One can fix an informal interview with the top officials and ask about their take and visions. Collect some success stories and if possible capture some real moments. All these efforts won’t go wasted. Try developing all these materials into segments which can be incorporated with the line and make the content better.

After the videographer visits the real location, the visions get more developed. These developments help to finesse the video and the equipment and technicians that are required to get fixed. The schedule is planned and decided, and the technicians and performers (If needed) are coordinated accordingly. The company is informed about it, and the shoot is fixed.

The critical part of making any video is produced. It makes all the difference. The output should always be approached as a team.

The Director, production coordinator, cinematographers, and other technicians should be on one page. They should clear all the apprehensions and doubts before the shoot. This saves time in the location and also keeps the production process in the track. The Director and the cinematographers should be in a different zone. They should adhere to the shot divisions and take every shot with proper dedication. Besides this, they should keep their eyes and ears open and should notice capture anything that feels right at that moment. Finally ensures that everything planned has been obtained. The next and final stage is post-production. Hire a professional video editor with knowledge of after effects and graphics. With the use of these video attributes the overall video becomes very engaging.

As your corporate video is ready, make sure to promote it as much as possible. A good video needs to be developed then only it will receive the appreciation it deserves. Publish it on YouTube and the official website of your company. Besides this search for other web platforms where this video may get noticed. If the company has a reputation, ask them to make some investments and pitch in the TV or Cinema theatres.

Live Action or Animated Video?

2019-10-01T05:45:00.000-07:00

The power of video marketing is undoubtedly gaining grounds in the advertising world of corporates. The two most popular kind of video marketing strategies include animated videos and live action videos. And the decision of the best for any particular product will depend on corporate requirements and the business structure besides cost.

Comparing the two kinds of videography on different aspects such as the ones listed below can assist in having the sound decision regarding which one to choose for better, and quick results.

Cost comparison

Evaluating the cost of animated explainer videos with that of live action videos will help choose the better option because both the kind of Corporate videography need different process altogether.

Animated videos have numerous elements like animation, voice over, music and sound effects, script and storyboard, etc. which can be done by assembling a team of freelancers or by delegating the responsibility to a video production company which is into the profession for quite a long time. Such companies have teams of experts to look into various aspects of such videos and render their skills coming up with best videos.

Live action videos which have totally different setup requirements, the corporate house has to be ready with the script, storyboard stage, location, cast, insurance, props insurance, props, and wardrobes. Few post-production elements are also present with live action videos such as editing, music, graphics, sound effects, etc. All these requirements lead to higher cost of production of such videos.

Expert skills and knowledge

Animated explainer videos require expert knowledge in the field, live-action videos can be produced with the help of your home or workplace team as a setting using your knowns to do the action in the same. Cost of producing live-action videos will depend upon the resources you use. Although instruments and property along with star cast are needed for such videos, animation videos have no such requirements as these can be produced inside a studio around the gadgets and software.

Time span requirements

Animation videos require lots of time for the final copy to come on the desk a lot of work has to be done through various experts whereas live action videos can be made in a comparatively shorter time. Not too work has to be infused on bringing in the right emotions.

Animated Video : Pros and cons

Getting animation video done means searching professional of the field and no requirement of actors, expensive locations or set. But live action video production means saving on the time, money and energy. Animation videos work best when the product or services are abstract as these videos can help to simplify topics bringing them alive by the usage of animation techniques and keeping the audience engaged.

The cons of using animated videos are they offer impersonal feeling as compared to live action videos. Producing a well scripted and well-executed animation video can take the time span of 3 to 7 weeks depending upon the length and complexity.

Animated videos can be managed or changed very quickly without involving too much cost. Animation videos are capable of expressing the more abstract idea in a very very comfortable and eye-catching manner; these are often used by corporate houses to convey data details in the manner which is clearly and comparatively faster comprehensible by the viewers. Animation videos often use icons and graphics along with the theme to get into the skin of the content.

Live Video : Pros and cons

Live action videos are more authentic and are produced in instructive tone as they feature human actors who communicate emotions quickly and in the more connectable manner. Live action videos are created faster as not much of the complex elements are involved in these, but surely this video’s require corporate videography level perfection to come out with the best results.

The major drawback of live action videos is the cost, which is mostly quite high as compared to the animation videos. Editing, adding or removing a scene in live action videos is quite a difficult task because that requires the entire setup to be done again.

Being humanizing in nature, live-action videos are more convincing and makes immediate connection with the audience whereas animated videos, using graphics and animated characters, are far from being natural and hence fails to bring the actual connectivity needed via these videos.

Every type of animation videos has its benefits and can be done suitably by videography services providing companies like The Jigsaw that specializes in animation video production segment.

Select the type of video after a thorough evaluation

Whether yours is a startup, SMB or a big company, it is very important to decide upon the best style of video as per your requirement. Each kind of video has its pros and cons such as one is fun and creative while others are more inspirational and readily communicative. It is very important to evaluate your target audience, their needs and the best videography method that can create a connection with them.

Reference : https://www.thejigsaw.in/blog/live-action-or-animated-video

What is Drone and Drone Photography?

2019-10-01T05:32:00.000-07:00

Capturing videos and images through drone is nothing new today in the photography industry, which is driven by quality photographs for blogging, traveling, events, and advertising along with the film industry.

This flying piece of technology can present not only an eagle eye view but can also bring a new dimension to photography. The year 2014 witnessed a ban on drones in India for commercial purpose, but in the year 2016 slight changes were made in the scenario. Commercial use of drone became legalized with the permit from the concerned authority. There exist no ban on the sales of drones, but permission is required along with some legal work on flying them in the sky.

On December 2018 DGCA (Director General of Civil Aviation) announced flying drones will be legal in India for aerial photography sector. Various rules regarding the height of drone flights and non-drone zones have been prescribed.

Drone photography enables providing an opportunity to photography enthusiastic the option of clicking the photographs from excellent vantage points and versatile angles for more professional use. Incorporating aerial photography, adventurous shooters can bring in new heights- literally and verbally in their photography services with the help of a drone. These photographers can provide more varied options to their clients for covering the specific events.

List of few do's and don'ts regarding drone flying includes the following:-

1) The drones can fly to a height of 400 meters by civilians during the daytime only and within visual line of sides.

2) Drone flying is prohibited in the areas around Vijay Chowk in Delhi, airports and nearby International border. Also, it is banned at important military installations, strategic locations, and State Secretariat Complex in state capitals as these areas are classified as non -drone zones.

3) 1 remote pilot can operate only one drone at a time

4) Foreigners are prohibited from using remotely piloted aircraft in India.

5) The drone can be flown only within the line of the site of the person using it.

6) Drones can be used for a commercial purpose such as an aerial survey of real estates projects, personal purposes such as photography at the events and educational purpose such as within colleges for training.

7) Aerial photography for the recreational purpose behind flying the drone does not require Unique Identification number (UIN). However, it is necessary to inform local police before undertaking such activities even for indoor operation.

8) Flying drone from a mobile platform such as moving vehicle, ship, or aircraft is not allowed.

To achieve the stunning, high-quality aerial photography below are few drone photography tips that can help you master the art gradually:-

1) Check the UAV forecast beforehand

It is essential to have explicit knowledge and information of local wind speeds, chances of rain, cloud cover, visibility, etc., for the safety of the drone, its pilot, building and other people in the area where the drone flying would be undertaken. Checking over the forecast before going out for shooting in a particular area can help plan the shoot better

2) Shoot in RAW format

It is always advisable in the drone photography business to take the photos in digital RAW format as it gives more versatility in the image post-processing. RAW formats render uncompressed and lossless image data from the sensor that can be edited easily as per requirements later. This format preserves the better level of brightness, details, and resolution preserving them to make greater exposure and color adjustments later. Also, the natural look of the photographs is not lost. Most of the high-end drones come with an onboard camera that supports RAW format for images.

3) Lower ISO is better

As drones cameras usually have a smaller sensor, it does not work well with high ISO settings. As long as drone photography is done during the day, ample lighting makes keeping low ISO setting not an issue. While shooting in windy or shady places with the drone, keep an aperture open, or use slower shutter speed to let more light enter for capturing sharp images.

4) Compose images with the help of a third grid overlay

Since during photography with a drone you cannot set the camera for the particular scene or object manually, it is necessary to compose the image properly with the help of thirds grid overlay. This technique enables setting up the frame for the images correctly from the ground. Thirds grid is usually an accompanying app in the drone camera that helps users frame their photos more accurately. This avoids any unnecessary cropping in the post-processing stage and improves image composition.

5) Make use of auto exposure bracketing feature

This features of certain drones help to capture very realistic photos with high dynamic range in a single shot. Using this feature, the same photograph can be captured several times at different exposures and setting that renders more forces to work on later. The photographs or the image with the best exposure level or combining all of them into one to create the best shot can be done. This is particularly useful when the user wants to save time and get correctly exposed shots to create high-quality HRD images.

6) Taking high-resolution images in the panoramic view

Some drones come with a Panorama mode that helps to capture bigger images with more pixels rendering better details of the shot. This feature helps to capture an entire scene that cannot be taken with the single Wide-Angle shot due to limitations of legal height for uncrewed aerial vehicles. With the help of this feature drone capture dramatic after sunrise and before sunset, high-resolution images from above the ground. Photographer can discover how shadows can completely change the scenario from the altitude.

7) Use camera lens filters

Camera lens filter helps to achieve better results in the photographs as there are different types of filters, with the specific purpose, available. Before purchasing any filter, make sure to list down the photos you usually click through drone, the shooting time of the day, and the environment in which you shoot. This kind of segregation can help decide upon the filters precisely.

8) Choosing the right aspect ratio

Choosing the right aspect ratio is a good thing as it gives more options in post-processing, improving the focus on a particular subject or scene. It helps in increasing or decreasing the space between focal points and the sides frame because drone cameras offer a much wider format of 16:9 and 4:3 in comparison to 3:2 aspect ratio of digital cameras.

9) Taking a selfie with a drone

As the drone is used for capturing memorable photos these days, some of them come with the gesture mode that allows the pilot to command the aircraft with hand or gesture. Clicking aerial selfies could be fun using this feature as the user can instruct the drone to place them in the middle of the frame while clicking the photos.

10) Keep spare batteries handy

Always keep extra batteries if you want to keep your shooting carried on until you capture the desired photographs in a shoot.

Conclusion

The temptation to fly the drone can allow capturing great pictures, but they can be often taken low to the ground too. This allows the camera to capture the contours of the landscape from the close quarters. From here the depth, size, and the shape of the features on the surface of the earth can be seen which cannot be captured from high up. Closer to the ground is a more accurate way of shooting right down, capturing more details.

Reference : https://www.corporatefilmsmumbai.com/blog/blog-view/what-is-drone-and-drone-photography.html

6 Best Video File Formats You Must Know

2019-09-11T04:08:00.003-07:00

After capturing videos, a concern arises regarding file format in which it should be output so that it is compatible with most of the devices. And if it is for commercial purposes, it should be streamable on various web platforms. The best file format should be chosen as per the requirements, without sacrificing the quality and pixels. The more compressed is the video file, the better it is for downloading.

While watching the video at home on television sets, the viewers want their video quality to be best format-wise and should look like movie Masterpiece. Also, it should be is compressed enough to burn onto a CD or DVD.

While choosing the correct video format, make sure you are keeping the original video file in the best highest quality format.

Keeping the original video file in high-quality format is a must. Whether you are outputting your video onto a web streamable format or would be burning onto a CD / DVD, that is secondary.

There is no one-size-fits-all video format. This implies not every computer, website or video platform can support every video format, so there is a need for various types of videos formats. Few of them are evaluated below with their pros and cons so that you could make out which video format should you opt for outputting your movie masterpiece.

1) MP4

Is one of the most preferred formats supported by digital devices and platforms, which make it a universal video format. MP4 can also be used to store video files, text, still images and audio files. It retains high-quality video in relatively small file sizes.

2) Real video

This format is apt for small file size videos where the picture quality stays excellent. The format is ideal for web transmission as it is a streamable format, but it requires special playback program and cannot be edited. This video format used to be highly in use lately but today more compressed formats are in use.

3) MOV

This video format has been developed by brand Apple and is compatible with QuickTime player. It is also compatible with windows because QuickTime player for windows is also existing. The format can store audio, video effects, and text in high quality, so such video takes significant space on PCs or laptops.

4) Quicktime

Quicktime video format is perfect for high-quality pictures and is ideal for web transmission because this is the streamable format. The format does not allow editing while playing, and the file size is quite large as compared to other streamable formats. It is mostly used on the web because it produces one of the best quality videos among the other streamable formats such as RealVideo, WMV, etc.

5) MPEG- 2

MPEG-2 is a video format that produces a movie of good quality that can be burned onto a DVD using a DVD burner. This format saves the file in large size. For the 2 hours of video, 4.7 GB of space would be occupied on your PC or laptop, and the file size differs according to the bitrate used. For example, the higher the bitrate, the bigger would be the file size.

6) AVCHD

The video format is developed by Panasonic and Sony brand and is specifically for Digital camcorders. The format is best for those who are regular Shooter of high-end videos. The format is powered by H.264 / MPEG-4 video compressing technology so that hours of high-quality video can be stored in the tiny file size having a small amount of data. Also, this kind of video format has both standard and high-definition variations, so that it can support high-quality videos. With the three-dimensional format of its 2.0 version watch 3D movies.

Besides these formats, there are several other video formats which can be used to get the quality video such as :

AVI – It is the oldest video format developed by Microsoft in 1992 and is one of the most versatile formats to be compatible with Windows, Mac, Linux and supported by most web browsers.

Storing superb video quality, the format can be recorded back to DV tape.

The large file size is created with this video format, say 25 GB for 60 min of video.

While storing such videos, computer processing power needs to be accessed due to file size constraints. Viewers prefer to watch such videos online rather than storing them on their PCs or other compatible devices.

FLV– Specially designed for Adobe Flash video player, this is one of the most versatile and popular video formats. It is supported by almost every web browser and video platform. If you are into video production services, this kind of video format is especially as per your requirements. Here the file size is usually small so that people can download them quickly. The only drawback with this format is that it is not compatible with iOS devices and few other mobile devices.

Source : https://www.thejigsaw.in/blog/6-best-video-file-formats-you-must-know

Upcoming Short Film Festival in 2019

2019-09-11T03:51:00.002-07:00

Films play an indispensable part in our daily lives.

They capture stories that we fail to see and celebrate characters that we fail to notice. But most importantly they make us realize the beauty in simple things. Films are not just a medium of entertainment rather they are lessons to appreciate the life!

Film festivals are the events that celebrate the entire medium of video.

Films, short films, musical videos and documentaries made by passionate cine lovers come together to a common platform to exchange their visions.

We present you the list of important short film festivals happening around the country.

1. Indian Cine Film Festival- 2019

Events Date : 20th August

Event Venue : Meerut

Website: http://miniboxoffice.com/indiancinefilmfestival/

The Indian Cine Film Festival is a decade old festival. Launched in Meerut, the Festival gained a reputation of attracting international participation in its debut event.

The ICFF- 19 aims to give a momentum to the independent cinemas.

Besides the main event, the ICFF, with collaboration with International Competitive Film Screening, conducts master classes and discussions related to Industry and the film markets.

It creates a useful point for meeting and discussion of film professionals and new talents.

2. Vintage International Film Fest -2019

Events Date : 17th August

Event Venue : Shahu Smarak Bhavan, Kolhapur

Website : https://www.vintageiff.com/

The Vintage film festival has its roots in one of the most culturally celebrated city of India, the Kolhapur.

It believes that local talents don’t get a platform in spite of the immense talent, so it aims to give an international platform to such local artists.

Besides the event, it will also organize workshops.

Shahu Smarak Bhavan, Kolhapur is going to host this event on 17th August.

3. Nagaon International Short and Documentary Film Festival

Events Date : 23rd to 25th August

Event Venue : Nagaon, Assam

Website : https://www.cinemalay.com/

The Nagaon Short and Documentary Film Festival promote and celebrate art through visual mediums!

The local Cine-lovers, students, and filmmakers in association with Cinemalaya and Mahapurusha Srimanta Sankaradeva Vishwavidyalaya created this Festival.

The main objective of the Festival is to create quality cinema while bridging the distance between the filmmakers and small-town audience.

The event will be happening in Nagaon, Assam from 23rd to 25th August.

4. Glance International Short Film Festival

Events Date : 3rd and 4th September

Event Venue : Prabhadevi, Mumbai

Website : http://www.gisffindia.com/

The Glance International film festival promotes and encourages international films from across the globe. It creates awareness and appreciation for the cultural background of the stories to promote international brotherhood.

It celebrates every department and talent of filmmaking like the music department or the cinematography department.

The Festival also aims in giving production support to the deserving stories.

The event will commence on 3rd and 4th September.

5. Annabhau Sathe Film Festival, Pune

Events Date : 1st to 3rd November

Event Venue : Pune Law College, Pune

Website : www.asfpune.com

The Annabhau Sathe Film Festival is from 1st to 3rd November that will be held in the National Film Archive of India’s auditorium in Pune Law College.

The Film festival gets organized in association with the Nirmit Media.

Besides the main event, the Festival will also organize classes, panel discussions, and Queries Forum that will be attended by prolific filmmakers and producers of the country.

6. Smita Patil International Film Festival

Events Date : 14th – 15th December

Event Venue : SM Joshi Auditorium, Pune

Website : https://spiffpune.in

The Smita Patil International Film Festival is one of the most reputed film festivals of the country!

The Festival had many successful international ventures over the years.

Acclaimed filmmakers like Ridley Scott produced some of its projects which also have a reputation of being screened at festivals like Cannes.

The Festival is organized successfully for eight years and takes entry of documentaries and short films.

The event will commence on 14-15 December this year at SM Joshi Auditorium, Pune.

7. Legend Short Film Festival

Events Date : 5th September

Event Venue : Chennai, Tamil Nadu

Website : https://www.sathyabama.ac.in/

The Legend Short Film festival is organized by the Satybama Institute of Science and Technology. It will be held on the 5th of September.

8. Rolling Reels Film Festival

Events Date : 25th August

Event Venue : Tiruchirappalli, Tamil Nadu

Website : https://rollingreels.festember.com/

The Rolling Reels Film Festival is a non-profit organization which is handled by some film lover students.

The Festival is presented by the Festember, which is considered to be the most prominent cultural Festival in the southern regions of India.

The objective of the Festival is to establish an interactive platform for young filmmakers and veterans.

It is on 25th August.

9. Dehradun International Film Festival

Events Date : 25th August

Event Venue : Dehradun

Website : https://ddniff.com/

The Dehradun International Film Festival is a yearly festival that gets held in late September.

It features foreign, Indian, and local feature films along with short films and documentaries.

The main objective of the Festival is to bring down the local talents and the professionals of the Industry in a familiar place to encourage the film culture of the state, which will indirectly serve nationally.

10. Telugu Short Film Awards

Events Date : 25th August

Event Venue : Hyderabad

Website : http://kalaraj.com/

The Telugu Short Film Awards is a two-year-old film festival.

The Kalaraj Media and Entertainment organize it.

The objective of the event is to honor and appreciate and felicitate short filmmakers, cast and also crew members with awards and rewards. The event is on 25th August in Hyderabad.

11. Kolkata Short Film and Photography Festival

Events Date : 1st September

Event Venue : Kolkata

Website : https://www.ksff.in

The Kolkata Short Film and Photography Festival is a microfilm festival to be held on 1st September in Kolkata.

The primary purpose of the Festival is to bring together all filmmakers irrespective of the genres. The event is hoping to have a diversified audience that can appreciate art in all forms, including Photography.

The event will be a red carpet premiere which may attract essential personnel of the media industry.

12. Orchid Children’s Film Festival, Bengaluru

Events Date : 29th August

Event Venue : Bengaluru

Website : http://orchidsliteraturefest.com/

The Orchid International School of Bengaluru will organize its Children’s Film festival on 29th August.

The event will bring around over 25 eminent national and international film personalities.

The event will have various workshops on acting, scriptwriting, direction, and Photography,

Animation, etc. along with competitive events for the same.

13. SKG International Film Festival

Events Date : May 2020

Event Venue : Ahmedabad

Website : http://skginternationalfilmfestival.com/

The SKG International Film Festival will be in May 2020 at Ahmedabad.

It has a variety of competition starting from microfilms (one second to thirty seconds) to

Feature films and music videos. It has a wide range of awards sections that will have International recognitions.

14. All Lights India- International Film Festival

Events Date : December 2019

Event Venue : Hyderabad

Website : https://aliiff.com/

All Lights India-International Film Festival (ALIIFF) is a foundation that was laid in the year 2015.
The foundation started the Festival started in the same year in Cochin and later moved Hyderabad for its 2nd, 3rd and 4th edition (2016, 2017 & 2018) respectively. It showcases over 100 films every year which encompasses all genres, lengths, and formats.

15. Ability FEST

Events Date : 9th to 12th September 2019

Event Venue : Chennai

Website : http://www.abilityfoundation.org/ability_fest.html

The Ability Fest, also known as India International Disability Film Festival – is the country’s leading film festival to empower disabled persons with disabilities.

The Eighth Edition of the Fest is going to be held from 9th to 12th September 2019 at Chennai, India.

The Festival showcases upbeat cinema by, sensitive, thought-provoking films from all around the world. Short films, documentaries, and feature-length films subtitled films, audio-described films; there’s every kind of cinema in this Fest.

16. Global Nature Film Festival

Events Date : 19th to 24th September 2019

Event Venue : New Delhi

Website : http://globalfilmfestival.in/

The Global Nature Film festival is going to held from 19 to 24 September which will mark the 150th and 101st birth anniversary of Mahatma Gandhi and Pandit Deen Dayal Upadhyay respectively.

The event invites short and features films and documentaries from all over the world on Environment protection and Nature appreciation. The Festival will also have exhibitions, seminars, workshops, and cultural events. Also, the Festival will have brainstorming sessions on environmental issues and the protection of Mother Nature.

Aerial Cinematography

2019-07-20T03:57:00.000-07:00

Aerial cinematography is the aspect of the shooting films from the prospects which were inconceivable sometimes back. With the availability of drones, films’ storytelling has gone under a complete makeover. Usage of drones in the film industry has revolutionized the way films were made and shoot. Now the movie makers imagination can reach the cloud nine as the aerial views can capture not only the best shots but also shoot the best emotions that are to be conveyed through visuals.

Advantages of aerial cinematography over traditional ways of shooting

In the traditional days, the corporate film maker used hired, or a unit owned traditional large size vehicles like cranes, trucks, cable, and helicopter, etc. to create the needed cinematic shots from a height. With the usage of drones, camera operator team and the pilot works in perfect harmony with the director and DoPs and get the same shot done in the most flexible manners as compared to using traditional camera moving platforms.

Aerial cinematography from professionals and best videography providing company can do justice to the project be it a wedding, film event or live corporate show coverage.
These unmanned aerial vehicles (UAVs) are supposed to be run by a team of experts for a commercial and cinematic application whose task is capturing events without giving up on the image quality.

Covering aerial shoots using a drone that is capable of carrying heavy payloads, dual cameras for 3D application and large lenses with full control offers endless solutions to create great visual results for the movies and other shows.

In the contemporary world, the drones are not only used for getting the perfect shot at various occasions or films alone as these are used for corporate film shooting purpose also. The grand or in-house event needs to be covered with the wider prospects of using it in future for promotion and ads. New age drones are laced with GPS, visual tracking and other sensors that help them to replicate the move over again even in bad weather conditions.

High-end visual effects for commercials, films and corporate video making

To provide the high and visual effects to the films, commercial, corporate films, and broadcast companies have VFX producing supervisors whose main is to create the visual effects that are cost-effective effective and planned carefully well in advance.

VFX supervisor uses drones for Scanning the locations carefully that can help to create the pre-plan shots with the videos walkthroughs and virtual 3D environment. With the help of drones and VFX location mapping and scanning facility, the exact plan of the area where a shooting has to be done, and vehicle Staging is to be carried out can be done with confidence.

The professional aerial cinematographers use drones to create a virtual 3D environment using fully autonomous software that can control the flight path, capture the images and convert the data into more commercially viable 3D models. With the help of software and data collected through drones, videographers can create customized fly-through videos and photorealistic 3D models and images from various angles.

During a corporate event shooting from the ground may not be enough to cover the various angles, and this leads to the usage of aerial cinematography done through drones that captures the shots. Aerial filming offers a better view and a clear vision of the scene. A good camera in the drone can cover a large viewing area and the people at the same time.

Also, show the events which are taking place on the tight space, leaves very less or almost no accessibility to the normal ground cameras and the screw ok, the services of drone photography is helpful as it is capable of filming even in the small compact places without creating many issues.
The size of the Drone can be chosen according to the needs of the event, and the variety of drones are also available, which are accordingly rental plans.

Aerial videography has wider reach and view in comparison to the ground cameras, which has a limited view. So when the shooting has to be done on the wide ground, ground cameras are not successful. Filming using drones makes the task easy and simple even if you are on the river, lake, seaside or amid the forest for that perfect shot and the natural looks.

In the older times, the filmmaker used to hire helicopters to capture the aerial views in the video, which used to create a lot of noise and carbon emissions and use to consuming a lot of time. But with the help of drones, the same shot can be filmed in a very short time span and can be completed with ease and simplicity without creating a fuss.

Hire the team of best aerial cinematographer for your next event as these professional services by the expert will cover your event on a massive scale, with more clear image quality and videos.

Source : https://www.thejigsaw.in/blog/aerial-cinematography

Wedding Videography in Mumbai

2019-07-20T02:55:00.000-07:00

Its that time of the year when you get invited to weddings and more weddings. Wedding ceremonies cannot be completed without having good videography and photography. Let’s start on our great Indian wedding tamasha with colourful videos where your special day memories are captured forever, and it leaves you wanting more.

Wedding Videography

1) This is a compilation video of Vedic style wedding taking place, under a tree which was planted by the bride’s father years ago. The video is showing highlights of the wedding and other ceremonies through wedding videography, captured by professional videographers. To add the ‘wow’ factor to the video, it has been presented and edited with dramatic effects and moods. Running under five minutes time span, this wedding video is YouTube and other social networking websites upload-able. It has been presented in a trending style so that it appears more than a mere documentary of wedding ceremonies. Captured on different locations and after that edited and mixing different scenes have added a whole new dimension to the wedding and guest’s fun and frolic.

2) Kerala Hindu wedding video has very beautifully captured wedding ceremonies in different celebration mood. Dance performances of relatives along with live-singing of the bride has been very beautifully edited and clubbed together. The mix of Carnatic and Punjabi music has added an appealing flavor to the video.

Highlights of the important ceremonies have been very well video-graphed right from the Mehendi ceremony to the final wedding day covering each and every ritual in an orderly manner. The wedding video maker has done full justice to the videography bringing out its charm via storytelling and little of creative editing.

3) The professional team of weddings cinematographers has very well shotted this KERALA PALAKKAD WEDDING highlight video. The team has very efficiently woven clear narration of special events into the video. Pretty pictures have come alive with excellent videography. Liveliness, merriment and joyous moments have been very well captured frame-wise in this wedding video. Bride photo shoot in her wedding attire is mesmerizing.

The destination wedding has been very well showcased with the complete coverage of the destination using aerial videography. Using black-and-white frames in between adds retro effects. This highlight wedding video of Kerala wedding through its art and expertise of the lens has captured the big day with state of the art status. Every frame shoot speaks for itself that how much precision and clarity has been inculcated for viewers delight.

4) This beautifully captured Kerala wedding film has all the impact-full highlights of the wedding ceremony. Alongside it has captured the frames of bride and groom in a calm and cool composure showcasing the romance and the chemistry amongst them. The flashback sequences in the video are very attractive as it narrates the whole background in a quick snap. This short video has been produced from the footage of the wedding shot earlier during the wedding day and before that.

This cinematic wedding videographer has narrated the whole journey of the wedding couple in this film within a few minutes. Storytelling skills of the videographer have done justice to the wedding ceremonies making it look like a short clip from some Indian film industry. The editing job has brought glory to simple looking attires of the bridge and the groom. Every frame captured, be it with family or of the couple, appears eye-catching and wanting for more. The music playing in the backdrop adds to the merriment.

5) Captured with the eye-catching views and details, cinematic wedding video skills in this Agri – Koli wedding shot in Mumbai are showcased with precision and perfection. The highlight that the videographer had selected to compile in the video speaks a lot about their professional excellence. The wedding videographer prices for the services can be checked online or through telephonic conversation before meeting in person. Excellent team of passionate photographs, videographers, designers, and editors have worked together to create this beautiful wedding highlight video masterpiece.

Mostly shot on the wedding destination, it highlights joyous the rituals before marriage day and the grand finale that is wedding day grandeur. This cinematic wedding video showcases the grandeur of Mumbaiya style wedding. Be it the ceremony of Haldi or sangeet, and every clipping has been rendered the perfect look through combined efforts of the videographer’s team. Take the entry of Barat or arrival of the bride in the pandal; all have emerged in film style exuberance.

6) This Nirankari style wedding video has been shot at Samode Palace in Jaipur, Rajasthan. The destination wedding has been beautifully covered with a lens, and the highlight video showcases human emotion and love through the best wedding videographers team. The right angles of the funky moments shot add spice to the video. Featuring contemporary video highlights, the exuberance of the big fat wedding taking place in the royal palace amid greenery has an actual conversation in between to add realism and connectivity to the video.

Various ritual along with varmaal and sermon gave by Gurumaa of the family have been excellently captured. The reception party held post marriage in the palace itself is grand on full of masti and dance. Groom’s live singing for the bridge is, and their wedding attire resembles that of some yesterday’s Maharaja and Maharani.This video has been covered on a lavish budget, but various wedding videography packages are also available to suit budget requirements.

7) The professional videographer for the wedding has made the ordinary looking moments of celebration during the wedding, very special and memorable throughout the life of the couple and the guests. The video has been shot in Bahrain, the place where the wedding took place and Dubai where the reception party was held. The video highlights the destination, the bride, and the groom in close association with their relatives.

The joyous movement, various rituals and all important ceremonies along with a close-up shot of bride and groom make the video different from the league. The video has been very well edited to feature how the event progressed and end up on high notes. The masti at reception party is total dhamaal.

Different wedding video packages are available, so choose according to your budget if you are looking for professional videographers for your Big day’s moment capturing most artistically.

8) The team of one of the best wedding photographer and videographer have created the live edited highlights video of the wedding that took place in the city of lakes – Udaipur. The wedding took place in two stages, namely Christian mode and the Hindu wedding with all the proper rituals making their way in the course of the wedding. And each of the wedding styles has been very well captured by a team of experts.

The excitement and fun of the groom and the bride has been shot with precision. All the family members and relatives have worked together to make the wedding shoots distinguishing and lavish affair. For the desired output, the team of the photographer and videographer has done their best and came out with the excellent result in the form of highlight video. The storytelling moments, along with the spontaneous and necessary frames, have been mixed with portraiture and directed moments to create the masterpiece differently.

9) For the best wedding videos, just like the way the celebrity Neeti Mohan and Nihaar Pandya had, hire the best team of cinematic videographers. The short video has conveyed every essence of the wedding with profound interest to human emotions and love.

The very touching video has been created professionally by experts at Falaknuma Palace. The videographers have very deeply understood nature and have been brought out the inner beauty of wedding ceremonies through creative videography. The destination wedding is very well captured frame wise.

Wedding video prices can be checked with the wedding videography studio. The bride in her pink lehenga and groom in his shervani are no less than Raja and Rani. A quick glimpse at the pre-wedding shoot is fantastic and would leave you asking for more. The video is Facebook, Instagram, and other social media platforms, uploadable.

10) This Indian wedding video highlight has done complete justice to the wedding ceremonies coverage. Inspired by Bollywood movies, it efficiently and professionally inculcates both real-life stories and cinematic imitation for that added wow factor to the video. The makeup, haldi, sangeet, and all the ceremonies are well covered in a highlight video that can be uploaded on social media platforms. Live dance performance of the couple, proposing to each other and much more add realism to video.

The perfect mix of background music along with the beautifully edited frames of exclusive interviews of family and friends add a touch of connection. Live performances and the party mood is reflected and captured well in the DJ night and Sangeet ceremony. The wedding cameraman has done an excellent job of transforming and manifesting reality into a highlight video. Be it the romantic frame or ritual/ceremony; lenses have created grandeur in each shoot.

Source : https://www.thejigsaw.in/blog/wedding-videography-in-mumbai

An Approachable Method To Pitch Your Audience Better – Explainer Videos

2019-07-09T06:09:00.000-07:00

Every corporate house needs their product promotion for which explainer videos play a crucial role. The current business environment is backed by digital platforms, print media, and other forms of advertising. Using promotional videos, corporate houses communicate with their prospective clients, can train their employees or introduce any new product or service in the market. The only prerequisite for the success of such video is, it should come out in the best possible quality to be able to create the desired effects. It should be crisp enough to convey the desired concept in a nutshell. And for this purpose, the corporate house should prefer using the services of experts in this field. Although various software and applications are available on the internet that suggests making such videos of own but services of experts have various perks added to it.

Reasons that force indulgence in such videos

There are various reasons for which companies indulge in using explainer videos that should be well made by professionals. Few of them are as follows:-

For promoting products by telling the story behind it
Training of employees
Conferences with management
Launching new products and promoting corporate culture to the employees
For hiring new employees and explaining them the procedure for the same

Now let us have an insight into these reasons.

1) Recruits

When a corporate house has to hire new staff, an experienced video production team can lay down the procedure and the prerequisites with the company using explainer techniques. Such videos are quite approachable to the young blood.
A good quality explainer video made with professional assistance can be of great help in giving direction to future employees. It can connect with the potential employees more comfortably if the video revolves around recruitment policy and procedure.

2) Entertaining the existing staff

Even for retaining and encouraging competitive stuff already existing with the corporate house, a well-executed promotional video using animation technique could be a good source of encouraging them using an appropriate sense of humor.

3) Promotion of product
Corporate house, whether big or small, can use promotional videos as the best investment for the company to pitch their product making use of videos on various media platforms.

4) A great resource for business house

Right from the basic step in the product demonstration, explainer videos can very crisply and clearly explains the usage of the product and its benefits. Well executed video for the product demonstration is a great asset and a resourceful tool for business profile.

Uses of product promotion videos

1) Source of explaining in a comprehensible manner

Animated corporate instruction video can very well explain procedure and techniques that can trigger sales for a marketing executive. The animation technique used in such videos is viewable by all the genres of people as masses and classes like such video viewing in the same stride.

2) Visual delights are viewers

Studies have confirmed that people retain 90% of the information they watch. A quote about explainer videos can be very aptly quoted that says videos humanize the process of selling but in a more approachable and easier way.

3) Saves Time

A very brief and crisp explainer video can explain the entire process within a few minutes. This helps in saving upon the time of clients offering the facility of watching On-the-go.

4) Solution for problems

Most of the time, these videos offer a solution to the problem for the benefit of prospective clients.
The content which can be shared in the written form, in explainer videos is explained through visual, which makes more impactful and effective. The videos enable creating a long-lasting relationship amongst the consumer and corporate.

5) Usage of various creative styles

Creative visuals added to such explainer videos can make viewers’ viewing experience memorable.
Jingle, music, or voice over in these videos create the desired impact. Viewers like watching the videos till the end, which indirectly means they are grabbing the message that is to be conveyed.

6) Same format for different platforms

A big benefit of using educational or promotional videos is that it can be used on different platforms without any need for changing the format. These can be shared on YouTube, website homepage, on the landing page or on social media platforms, which brings the synchronization in the brand image and acceptability among is the viewer.

7) Content in Nutshell

Corporate houses can use such presentations to showcase their business offers to the associates or prospective clients in a very short and relevant manner. So we can say explainer videos say a lot more content visuals in a nutshell which would take pages to be explained in the textual form.

Summing up the benefits of pitching by explainer videos

Captivating and memorable corporate usage video acts as an excellent resource for a company with which it can reap the benefits in the form of sales conversions. Animation video on the landing page will keep the viewers hooked for an extended, which is suitable for search engine ranking methods of digital marketing.

It is mandatory for a true entrepreneur to make a careful choice in selecting the production studio in this field of video production for corporate benefits.

The Power of Video Marketing for Small Business

2019-06-24T06:11:00.001-07:00

Video marketing is experiencing shine on most digital channels these days. Especially, if you consider Facebook’s recently autoplay video content, with video content, you can tell a story and get a message across much quicker than audio or text-based content. Whether video marketing will work for your business, particularly, is also dependent on your target audience.

This article will look at the advantages of using video content as a marketing tool for small businesses.

Narrate Your Story

Video marketing allows your small business to tell their story through visual aesthetics. Whether you are sharing information, the latest happenings in the office or interviews with customers and team members, video marketing will add credibility to your brand. With video content, the viewer gets a glimpse into the life of the company and see them as ‘people’ instead of a ‘faceless’ brand.

Going Viral

One of the great benefits for small businesses is how much exposure. Even if you are a startup, one brilliant video seen by the right people can help boost your business. Beyond that, we live in a viral age, where the correct type of content, shared on the right platforms at the right time can help your company or product go viral.

Cost Effective

Utilizing video content for marketing purposes is cost effective. Even if your company is smaller than your average corporate, video marketing has a good ROI. You don’t must spend thousands on a team of producers. You need a small team of professionals with the right equipment. Some content doesn’t even need to be edited and directed, but only filmed and edited by a skilled videographer.

Create a Connection

If you’ve ever been on Youtube and watched Vloggers talk about their craft, you would know that even though you might be strangers, there is some connection between the vlogger and the viewer. You can achieve the type of relationship that you would like to build with your following, and by using video marketing. Of course, it’s necessary to understand what type of video content your audience is after, and why.

Share What Matters

Video marketing enables you to share content that matters to both you and your audience. Instead of having to adhere to commercial television rules or hoping to be featured on another company’s page - you can choose your content. Video marketing gives you the chance to share informative content, create discussions and educate your viewers.

Employ Video Testimonials

Video testimonial clips are fantastic at providing instant credibility, removing doubt, communicating more effectively, attaining massive cut through by presenting real social proof, increasing your professionalism and personalisation. - Marketing Sweet

Not making the use of video marketing in today’s marketplace would be a big loss to your company. Not only wouldn’t you reach the right audience, but it will make it seem like you don’t understand what is trending in your industry. Use video marketing for informative content, branding, marketing and video testimonial content on your website.

Knock! Knock! Who’s There? Your Camera!

2019-06-24T05:07:00.001-07:00

Is film making a hobby of yours? You may also plan of making this as your profession, which is amazing! Now the question that arises is how well do you know your equipment? Your camera, lens, Filters etc. It is important to know about all these things. Different types of video or photographs need different cameras to get the desired results. You need to know what exactly you need. You’ll never be able to find anything you need if you don’t know you’re required equipment.
In this post, We’ll be discussing the important things regarding the camera for corporate film making and fashion photography.

Now Which camera should you purchase?

You can shoot a film with a Canon 80D or even an iPhone, but you can also shoot with an Arri Alexas if you look around, if you’ll find cameras of sorts of colors, sizes and price ranges. They exist because people are still buying them. If you compare cameras on YouTube, you’ll find videos comparing the iPhone to a red camera. Although, the video executives still insist on filming with an Arri Alexa. They could save a lot on cheaper camera and go on a platinum style vacation. They sign the check without any second. What is that they know, but you don’t? Well its nothing big, they know what they want! It has been proven that the iPhone is as good as the Red Weapon. There are plenty of options for you out there. So which one should you put your money on?

Think about what will your film be like? Where all your films be seen? Under what conditions do you plan to film? Your films will be seen by what audience? How much monetary foundation do you have? Taking all this under consideration, you’ll have quite a few options through which you’ll have to choose. There’s one thing you need to know, some movies can be shot on Arri Alexa and some can’t, some can be shot on an iPhone and some can’t.

Cameras for Film Making

Want a camera to shoot a movie? That’s simple. Buy an Arri Alexa! Beyond your budget? Go for a Red Camera. Still, stress on your budget? Go for a VariCam or a C700.
The truth is that the list will go on until you find a camera that comes in your budget. What if the camera you can afford is not good enough for film making? Well, any sensible filmmaker knows that it not his headache. Its all on what the studio is up to. Its convenient to rent the best camera you can afford. You need to have faith in what your DP tells you.

Cameras for Cinematography

The solution here is simple. Rent or purchase a camera that the market demands. Ring up the production houses in your local reach and inquire what’s in demand. You do not need to pay attention to things you know or what you saw on the YouTube videos. For e.g., The Alexas Mini came very late into the market. The production houses have already started using Red cameras for gimbles and drones. Although Alexas Mini if by far the most rented camera in the market and the quality of the output is amazing.

If you’re looking for mediocre quality cameras for rent, you could opt for a Sony a7S or a Panasonic GH5 or any camera that can be taken as a substitute. Opting for the GH5 is a good option as it is better than the other cameras in its league. If your budget is low, you’d be comfortable using is either the Canon C300 Mark II or the Red Epic-W, that is if the price is affordable. In India, the price of renting the Red Epic-W is so low. It’s a struggle for the owners to make money back.

P.S. renting the Red Epic-W means not only the camera but all the accessories that come with it.
The other things to look after.

Lenses - Most beginners have no idea about lenses. Deciding on a lens is quite a personal decision. There are different types of lenses out there like the wide angle lens, fisheye lens and telephoto lens. Remember, a lens tells an emotional story, its more important than the technical specs. So which lens must you buy? Its simple, buy the one that you feel will be comfortable to use. Purchase the one which you feel will give better results. But more than anything, go for the lens that will provide you with a better perspective of the world.
Image Stability - Your images will appear less shaky if your camera has better image stabilization. It’s not essential if you’re going to use a tripod or stand. It is effective when you try film handheld.
Sensor Size - The bigger, the better! The big sensors in HD SLRs and mirrorless cameras come handy while shooting a video in low light. It also lets you get a shallow focus effect. You can also use small apertures without diffraction softening your image. But if you’re shooting for an event, the small sensor camera gives you a greater depth of field which is useful.
Things You can ignore - Special effects — Not necessary, it should be a feature. If you want them, get them in editing software.
Digital Zoom - ‘200x’digital zoom, might sound magnificent, but its just another way to blow up the centre of the image. It messes up the image. Remember, its only the optical zoom that counts.
MegaPixels -This tells you how many million light-capturing pixels there are in the sensor. It’s good for big prints but doesn’t make the video better.

So these were some things you needed to know about your camera. Now that you know even more about your camera, experiment and get better. I hope this post was helpful. Comment below if we’ve missed any points. Thank you for reading.

Tips on How to Setup a Video Production Studio

2019-06-21T06:13:00.000-07:00

If you think that setting up and running a video production studio is pleasant and simple, then you made a mistake. It is undoubtedly fun, but it is not exactly easy. You need a strong passion and aim at continuing the business despite the challenges you face. Firstly, it is better to find suitable people to help you setup the studio like friends who share the same interest or a person who is already running a studio of his own. If you wish to do it alone here, we are, with tips to help you setup the studio. All the equipment is available for different budgets. So it takes only your interest to start the video production studio. One should know different softwares and hardwares to run the studio successfully.

A modern camera is the essential instrument you need if you are setting up a studio. If you are wealthy there are many cameras out in the shops, choose wisely. But if you are on a budget, be wiser in selecting your camera. A camera costs low will not have all the features you wish for. Canon PowerShot SX730, Sony FDRAX33, Panasonic LUMIX DMC-G7KK DSLM are the few good cameras for doing vlogs. You can choose another camera according to the type of videos you are going to record. Not only the cameras but even smartphones can also be used for making videos. The cameras have more features compared to that of the phone. But if you are tight on budget, you have no choice. You can also rent cameras.

A tripod is used to stabilize the camera. You can even take videos without the tripod. But using tripod makes the video look good. If you cannot afford a tripod, you can use a shelf or a flat object and arrange it to your level. Tripods have three legs and come with different height levels. They are very important for photography if you want the image to still (no blurring). Few tripods are camera specific. AmazonBasics 50 inch and 60-inch tripods, Photron tripod stedy 450, Simpex 333 tripod, Benro T600Ex digital tripod kit are some of the best tripod kits to use while shooting a video. A teleprompter can be used if you are afraid that you may skip a few sentences. When a phone or iPad are connected to the teleprompter, it displays the content in the phone or iPad on the mirror. You can read from the teleprompter and look as if you are looking at the camera.

Light is the most important thing while taking photographs and video. Take the videos in an environment with good lighting. If you are taking the videos outdoor, Sun will help you in providing the light. But if you are inside the room, then you have to use the lighting equipment to adjust the lighting. The lighting equipment consists of a camera with barn doors, photographic umbrellas, softboxes, dimmers, adapters. Using this equipment light can be focused on a particular area, light can be diffused, the light can be distributed uniformly on an object that has to be focused. You should know about the heights and angels at which light has to placed to get a good video. Fovitec studioPRO, LimoStudio 700-Watt, StudioFX 2400-Watt, Julius studio kit are some of the good lighting kits available online for sale.

Using green sheets for the background gives evenness and consistency to the video. The contrast can be adjusted without difficulty. And you need not worry about the shadows. Using green sheets is useful when you have additional graphics to your video. Using graphics, one can choose any background. The sheets are kept in place with the mounts. The green sheet is lit evenly with a light focused on it. We can paint the wall green as it is durable, but it becomes difficult to focus the light on the wall. The person standing in front of the green sheet should not be wearing green color.

The cameras also record sound, but using a lapel microphone will make the sound more clear. The sound can be adjusted to the level that you want for the video. There are wireless microphones, but they are costly. Using a good quality microphone is important while recording a video. The sound recorded using the camera will not be clear. Avoid using things that reduce the sound or echos the sound. Shure SM93, AZDEN EX503, Rode smart lavalier microphone are the some best quality microphones.

Next comes the post-production. Post-production is mostly the software part of the video production studio. In this phase, the video is edited, and changes are made to output the final video, which can be uploaded. The apple products have the apps for video editing already inbuilt. There are so many other softwares that you can purchase online. iMovie, HitFilm editor, AVS video editor, Adobe and pinnacle editors are few of the options. And there are already videos on youtube where you can learn how to use the softwares. Editing is where you check the contrast and other things. All the graphics needed are added in this part of the video production. Choosing a good graphic design software and hiring a good graphic designer will helpful. The motion graphics are added in this phase.

32 Youtube Video Ideas

2019-06-17T06:21:00.000-07:00

YouTube has over a billion users worldwide. So, it’s essential to make a YouTube channel if you want to build a following for your brand, globally. But with so many video formats present in the niche, it formulates as a struggle to know which YouTube video idea will be the best and supportive for your brand.

Well, struggle no more! TheJigsaw a video production company has assembled a list of the most creative YouTube video ideas in almost every niche. It’s ranging from general videos to gaming videos.

GENERAL YOUTUBE VIDEO IDEAS:

Give your introduction video. Who are you? What do you do? What’s the first thing that the people should know about you? How you developed the concept of a YouTube Channel? This is the video where you can answer all these questions and make your viewers know about you.
Make a quick channel intro that outlines the kind of thing you’ll be doing or providing through your channel. This will clear the agenda of your YouTube channel.
Response videos are the responses or the viewpoints that you can portray about another YouTube videos in the form of visual interpretation.
Go with vlogging as it is trending and becoming popular day by day. Basing your channel entirely on vlogs won’t do you well in the long run, but initiating some of your videos with vlogs will give your fans an idea of how you got started.
You can upload your reviews about a product or a show or episode or movie or something else. People like hearing what other people think about various things, especially if they’re on the verge of buying or seeing it.
What’s On My Phone? Everyone has apps on their phone, but no two phones possess similar apps. What apps do you use, and why? This might be useful for many androids or iPhone users depending upon the phone you use.
Show off your Collection. It might be of bottle caps, old coins, cards or vintage postal stamps. Showing off a collection of items that you hold nigh to your heart can make a good impression on your viewers.
Friend videos are popular on YouTube. A video with them can make the viewers feel like they’re a part of your group who are chilling out with you. If you can take your camera along with your friends and do some good editing, your viewers will feel the authenticity in your day out.

GAMING YOUTUBE VIDEO IDEAS:

Post a raw gameplay which is just the footage of you playing a game, with no editing or additions. It’s simple and raw, but sometimes it’s what people are looking for.
People might want to see some particular bits of a video game without playing the whole actual game. So, record and post the cutscenes for them to quickly browse their choices. The quicker you are to this after a game’s release, better it is for the growth of your subscribers.
Show Off a Speed Run. A speed run is a full play of the game which is done as quickly as possible. It often skips many levels so as to reach the game’s ending so as to accomplish the Speed Run.
People actually spend a lot of amount on video games. Because of this, they want to know about the worth of game before they buy it. So, feel free to make game reviews. In this way, you’re helping out your fellow gamers which will allow authentic gamers to follow you.
Many games have advanced mechanics that are difficult for the newcomers to learn. Make a video demonstrating the same.
Any game which has a competitive spirit may have some of its best and brightest players. Find the people who are best at your favorite game, and make a video discussing them and their style of playing the same.
Make in-game comedy scripts. Record your gameplay, edit it to highlight specific funny moments and also you can add commentary with your audio.
Show off Graphics Settings. If you’re a PC gamer, you may enjoy many customizable games. Show off those games at their highest possible settings.

DIY/EDUCATIONAL YOUTUBE VIDEO IDEAS:

You may have an old family recipe that can share with the world. A great YouTube cooking video would be to show people how to cook a particular dish.
Talk about philosophical concepts. What does life mean to you? What’s your motive in life? What are your ideologies?
Explain about some scientific concepts.
Make Mathematics tutorial whereby you can explain various formulas and the steps of solving a problem.
You may discuss historical writers who have laid the foundation of literature.
Make a biographical video on an interesting historical figure who has achieved a lot in his times.
Discuss Time Management. Many people have difficulty in managing work and leisure. Teaching people those managerial and organizational skills sounds great for a YouTube video.
Explain how certain tools or gadgets work.

TECHNOLOGICAL YOUTUBE VIDEO IDEAS:

Review about your gadgets. It might be on your phone or laptop or tablet.
Discuss technology related news.
Talk about the latest processors.
Explain technological concepts.
Audiophiles are a neglected part of the tech community. So, talk about audio technology.
Sometimes people have factual questions about phones, computers or technology. Answer it to the best of your ability, and see what you can do increase your subscribers.
What’re your favorite apps and programs that you use in your phones or laptops, and why? Use these YouTube video ideas to explore that.
Setting up a computer or desk or server can be tough. Make a tutorial video showing off how to do that. This can help a lot of not so techno-savvy people.

Introduction to the Art of Video Editing

2019-06-06T05:38:00.000-07:00

The art of video editing involves the practice of editing sections of motion video footage and combining them with both some special effects and perhaps a soundtrack. Doing this at home once was not only extremely time-consuming and highly complicated; it was also costly. Nowadays, with the availability of relatively inexpensive and advanced technology, this practice can be within anyone’s reach, be it as a career or just for fun.

Nowadays, the entire process can be relatively simple with the right expert advice and the right equipment. For this, there are several options available with regards to both expert advice and training programs.

The necessary skills will generally be reasonably wide-ranging and will include not only getting to grips with all the technical skills but lots of other skills besides. Suffice to say, depending on how far an individual is looking to go with the practice, be it just as a hobby or a profession, the training can be fairly extensive.

In reality, once someone has learnt all the basic rules of the process, they should be able to produce some reasonably professional looking work whatever standard of technology they are using. Fully finished products complete with transitions, voice-overs, and soundtracks can be achieved in very little time.

This is because nowadays there is a wide range of tools and services available that are within reach of just about anybody’s means. It only remains to say that all the available products should be sufficiently checked out to see exactly what they can do before going any further.

Some video editing services or products may include allowing an individual the possibility of overlaying, for example, static or animated objects, that can make all the difference in achieving a professional looking product. Likewise, the possibility of creating some impressive special effects may be important to some projects. Suffice to say anyone thinking of getting into this practice, whether making some home movies or professional short films should check out all the available options.

Hire the best company to do your video productions for you: video production company There are lots of video production companies, pick the best one today.

Tips on Video Marketing Strategy in 2019

2019-05-29T00:07:00.002-07:00

Video marketing is a massive part of any marketing campaign. Since more and more people understand the advantages of video over text, the marketing campaign includes all types of videos.

The right approach to video marketing is hard to pinpoint. Meanwhile, Cisco predicts that by by the year end of 2022,

Consumer traffic will be 82 percent of all fixed Internet traffic, 88 percent of all of managed IP traffic, and 88 percent of all mobile data traffic

A successful video marketing strategy can intend an impressive boost in profits and stay ahead of the competition.

We asked experts from Video Production Company to share some tips on creating a successful video marketing strategy in 2019.

1. Creating Educational Videos

Surprisingly enough, brand-selling videos are not always the most successful part of your video marketing strategy. People don’t enjoy pure sales without any benefit. So you have to think about helping your audience get some valuable information. For example, if you sell flowers, you may want to present a video about caring for them.

The key to attracting the audience to your product are videos which carry value. Consider creating “how to” videos related to the products you sell. They are bound to bring traffic to your website and pique the consumers’ interest.

2. Taking Advantage Of Webinars

Webinars are an essential part of marketing. They are an excellent way to bring value to the consumers while allowing you to adjust the content to your needs. Webinars are an easy tool for excellent customer conversion. You can attract consumers and improve the relationship with them.

Webinars help you engage customers in a discussion, which in turn enables you to adjust the audience profile and improve the conversion rate. These interactive educational videos can help you fit a large amount of content which otherwise would have been ignored. Webinars are a chance to sell without selling hard.

3. Tiny Video Content

Bite-size videos are viral among busy audiences. Videos longer than 2 minutes rarely get as much engagement as tiny video snippets. GIFs are gaining significant popularity among consumers, mainly because they are easy to share on social media. The longer your video is, the fewer people will watch it until the end.

One of the keys to an excellent video marketing strategy is an ability to pack as much information as possible into a small video. Always keep in mind the short attention span of the contemporary consumer. Smaller videos are lighter and more comfortable to distribute.

4. Sharing Square Videos

Sometimes it is more convenient to create horizontal or vertical videos. By doing that, you are losing part of your audience. The majority of customers prefer square videos, no matter where you decide to share them.

The popularity of square videos may not seem logical. However, it looks better on the mobile newsfeed. The best part about it is that advertising with a square video is cheaper.

5. Focusing On Mobile Optimization

The rise of mobile gadget use is hard to overlook. When making videos, you have to remember that the majority of your audience will watch it on their smartphones. That’s why all the videos you make for marketing purposes must look stellar on a small mobile screen.

Optimizing for mobile use is simple. You have to keep in mind the size of the video and its shape. We already talked about the square shape above. Your small video must make some sense without the sound because many consumers watch videos on mute.

Keep the video as short as possible since the attention span of mobile users is even shorter than for desktop users because they are on the go.

6. Making It Look Less Like An Ad

In the modern world of ads, which are pounding the consumer’s head everywhere, looking like an add is a big disadvantage. That’s why top marketers are trying hard to make their videos look like something else. For example, the video can tell an intriguing story with excellent special effects. The sales pitch can come at the very end.

Your goal is to make the video engaging. The marketing part should come closer to the end. It should be discreetly incorporated into the video. Such engaging videos are subject to social media sharing, thus improving your marketing efforts.

7. Using Music Videos

Advertisements which use music are often viral video. You can do an excellent job of promoting your products by writing short and easy-to-remember lyrics. Such music videos may require a more formidable investment than regular ads, but the ROI can be impressive.

TIPS FOR FINDING CORPORATE VIDEO EXPERTS IN MUMBAI

2019-05-25T03:12:00.000-07:00

Videography has been an integral part of day-to-day society, much more so these days when digital cameras come relatively cheap and are always available. Because of this, many different types of videography have become popular. Decades ago, when digital videography is not yet available, only the popular types of videography have emerged, including portraiture, landscape videography, photo journalism, and commercial videography. However, today, almost anyone can own a camera and shoot subjects, various types of videography found a sweet space in society. Thus, it is not uncommon to see amateur hobbyists and even professional ones snapping on different subjects, coming up with excellent quality photographs.

Over the years, one particular type of videography has surfaced in the mainstream commercial and corporate setting. Corporate videography has become a popular type of videography in many parts of the world, including Mumbai. Accomplished businesses and companies are now turning to top professional videographers for various photo opportunities like an employee and executive portraiture, office setting videography, among others. This type of videography is different from others because it focuses on the professional and corporate side of the subjects. In other words, its focus is on showcasing people and subjects on their prim and proper attire and look, associating them with professionalism. As it is, many respected companies like law firms, medical and pharmaceutical companies, finance corporations, communication firms, and others take advantage of corporate videography to show establish their professional outlook and to present to clients their nature of business.

Best Tips for Finding Reliable Corporate Video Experts in Mumbai

If your company is planning to shoot corporate videos in mumbai soon, there are several things to keep in mind. Looking for professional videographers can be a tiresome and stressful chore because you have to weed out the best from amateurs. Looking for good corporate and business videographers can be tricky, which is why it is important to zero in these tips and advices:

Look for videographers with years of experience

Experience spells the difference in the world of videography. Videographers with years of experience have the better eye in taking good shots from different angles. They have also mastered communicating with clients, which make them very easy to approach and make a deal with. Through their years in the industry, they have a deep connection, which can work on your advantage in case the shoot requires other details or props.

Read reviews

Take advantage of the power of the Internet. If you have come up with a short list of corporate videographers, your next step is to review their reputation and work history. You can do this by browsing online, looking for reviews of their past clients. By doing this, you can have a solid background and knowledge on how these videographers deal with their clients. Make sure that you read several reviews to accurately determine whether or not the videographer you intend to hire will cope with your company’s needs.

Review portfolio

Corporate videos Mumbai professionals maintain and keep portfolios. These compilations of their good and best shots play an instrumental role in showcasing their clients their skills and taste of the art. When contacting videographers, it is important to ask for a portfolio for you to have an idea about their skills and professionalism. Their portfolio will serve as their resume’, helping you decide whether to hire them or not.

Coming up with a corporate videography event can be a hassle if you don’t know how to contact the best videographers to do it for you. However, by following the mentioned tips, you can be sure the photos you will see in the end will satisfy your company’s requirements and needs.

Video Production Tips For Marketers

2019-05-24T04:56:00.000-07:00

In 2019, video content will dominate the digital marketing world, representing nearly 80% of internet traffic. It’s not surprising why marketers are now eagerly learning the ropes and developing different video marketing strategies. However, fully harnessing the potential of video content in your marketing efforts can be intimidating. Getting viewers to watch your videos and persuading them to choose your products or services can be challenging.

There are a lot of things you need to consider – from pre-production to post-production. You’ll have to think about the storyboard, script, themes, audio, editing software, lighting, and more. According to TheJigsaw - a video production company, video content is judged based on style, production quality, presentation, and the value it gives to the viewers. Videos need to be remarkable to attract, retain, and persuade your audience.

Here are some video production tips that will help you achieve your marketing goals!

1. Create original, on-trend videos

Make sure your video content is unique. Viewers are always hungry for new content. Creative and technological trends are also continually changing. Find out what types of video are currently popular and effective in your sector to avoid creating a video that makes your company seem out of touch. A good example of videos that always catch users’ attention are dynamically recorded travel videos.

Pro tip: Follow the current trend but don’t copy someone else’s concept.

2. Plan your videos well

To create compelling video content, plan your video before you even hit the record button. You need to start with an original concept. Write and refine your script. Create a storyboard and shot list. Having a clear carefully studied video production plan can significantly help simplify the process and ensure great results.

3. Pay attention to details

Every detail of your video is important. You may have a great concept, but if the execution is not given particular attention, it may come across as nonsense. Consider the set of the shoot, the actors, the props, the script, and all other minor details.

4. Consider your filming

Although you can always edit footages after filming, post-production edits can take time and can also take up the budget. Attempt to shoot the film as perfectly as possible to save time on post-production. You may need to shoot the scenes several times to perfect it.

5. Use appropriate audio-video equipment

Perhaps, the most important step in the video production process is the filming. You don’t want your video to come off as an amateur with poor lighting, sound recording, and video recording. To ensure that you shoot the best footage, use the right equipment. However, this doesn’t mean that you need to buy high-definition video cameras, microphones, lighting, and audio to film great videos. With the right enhancements, you can record and produce amazing videos using your smartphones.

6. Know how to use your equipment effectively

Aside from having the right equipment, you also need to understand how to use it effectively. Test your camera and microphone before you begin the shoot. Try its features to see which one will work well for your footage. Make sure that you focus your video on the subject at just the right distance. You should follow the rule of thirds wherein you will split the viewer into thirds and frame the subject slightly off-center. Also, use a tripod to keep the video stable.

By following these tips, you can create videos that can catch the attention of viewers and help you achieve your marketing goals.

Steps for Corporate Video Production

2019-05-11T05:52:00.000-07:00

Video marketing is the most popular choice for corporate advertisement. Videos are appealing to a greater base of probable clients.

Frankly, nobody wants to read a full-fledged brochure or go through boring articles on company details regarding ideology, environment, etc..

Today’s fast-paced world is not going to stop for a minuscule moment in order to do that. Here comes, video marketing, and voila! Companies are getting a fast increasing number of viewers and thus increasing chances of greater consumer and employee base by the second and the viewers get to experience something new in terms of getting to know a company’s profile and scope. It saves a lot of time of the viewer, which makes it all the more appealing.

Companies want to capitalize on this fact and utilize these phenomena to its full extent. Why would they ignore this trend?

Producing a corporate video, though costlier most of the times, proves ten times more beneficial than other means of advertising. It provides the user with an enriching, informative experience in just a small amount of time and displays the wholesome profile of the company.

These videos let the company portray its ideology, development and growth strategy along with providing the story and experience of their employees.

Video helps in promoting the brand image and letting their potential clients know more about the company or any of their product mentioned in the video and they are just a click away.

What more could you want?

But, what goes on behind producing such an informative and appealing Corporate Video? Some key elements need to be considered regarding this, such as

Script
Storyboard
Wardrobe
Location/Lighting

To target and achieve all of these forms the base of making a corporate video, How to make is an entirely different aspect regarding the kind of content, style, tone and views, verbal anecdotes by employees, etc.

To begin with, one must plan their approach meticulously about each and every detail and then follow with execution.

The planning phase should also involve some pre-shoot strategies like keeping a tab on your competitor’s content i.e. watch their corporate video, carefully observe and look for any shortcomings you may notice.

Analyzing this will help get an idea of what should be there to stand out from the competitors and what should not be there as to look redundant and insignificant. This leads to the notion of developing unique content which has not been offered on the plate yet and gives you that required edge above your contemporaries.

1. SCRIPT

Regarding the development phase, the script/content must be engaging, which appeals to a wide range of customer base. Even the person not associated with the company’s profile should be intrigued to watch the whole video and see what it’s all about. The style or the tone of the whole video must be pleasing and should be able to connect with the audience.

Targeting the audience with the right amount of information is a good way to go. Too much information never compels the viewer to watch the whole video, so, infuse just the right amount of information that you may want your audience to know.

The use of screen captures showing graphs might serve as being informative. Thus, the content should clean and concise along with being appealing.
Establishing an emotional connect with the audience is very important. Potential clients must feel connected with your goals and achievements.
Use vibrant clips and present your company with a story with a clear beginning and then share the growth or evolution, thus making the viewer experience witness your journey.
Show footage or images to support the journey.
Use close up shots of happy employees, show camaraderie at the workplace.
Use verbal anecdotes by the employees, like their personal experience and satisfaction regarding work profile and office environment, etc.
The right and look feel is an integral cog in the wheel of producing a corporate video.
It is essential to build trust and rapport with the right kind of viewers and instill in them the confidence of getting in touch with your company or your company’s product.

2. STORYBOARDING

Cataloging is a great way to start making a corporate video. Whatever challenges come your way, they will seem tiny if dealt with in a phased manner.

Storyboarding helps to achieve just that; it is just an outline of the entire process, showing each and every step in detail.

Presenting the script through storyboards makes it easy to understand for the people who are a part of your team and handling other aspects of the video making process.

If you are planning on incorporating a celebrity or some high-end professional achiever associated with the company then you need to present the script and make them understand the whole process.

Storyboarding comes to the rescue in such situations. It serves as an algorithm to a program.

3. WARDROBE

This factor comes into play especially when you are considering to have a celebrity or some other person of high stature in your circle. Although it is important to have a particular kind of wardrobe for the employees, who are going to be a part of the video, as well.

However, the significant factor which needs to be considered in both cases is that the wardrobe will portray an image of the company or its product. Casual clothing for a marketing company might affect its image negatively as it shows negligence on part of the authorities and the employees as well.

So, it is of utmost importance that it is well taken care of. For a company which manufactures or supplies IT products and solutions, casual, as in Mark Zuckerberg style, (or geeky, in a positive way) is the best way to go.

Similarly, for a digital marketing company, it is mandatory to have smart people dressed in proper formals, which are in-sync with the latest trends in that category. To sum up, looks, mainly the wardrobe, matter if you want to put your company profile in the limelight.

4. LOCATION AND LIGHTING

Regarding the technical aspects, the video should be shot with professional grade equipment. It should be visually appealing.

Good lighting is a must.

Adding an outdoor location or some attractive background would serve as the icing on the cake. It should not look shaggy and cheap or show the company in a bad light.

A high-end corporate video might make it expensive for the company but it pays in the long run. Some companies have got their way around that also, they have started crowdfunding, which is an innovative and cost-efficient way of achieving the said goal. It’s like a win-win situation, the company gets its funding for a corporate video and both the company and the customer get a common platform to interact with each other even before the video.

Duration of the video plays an important role too.

Duration should be such as to not burn into the expenses of the company and also keep the viewer on toes.

The best corporate videos are the ones combining precise information in just the right amount of time.

Short videos are intriguing and the viewer ends up looking or searching for more about the company in a positive sense.

This doesn’t mean that the viewer should be left lurking. The video should be well edited in order to portray a professional and tasteful image of the company and bring in genuinely interested customers to the forefront.

All of this should not be overwhelming as to disregard the wider image of the brand (or company). Everything mentioned in the right proportion would make an eclectic mix of content that is sure to work for the benefit of the company.

The company principals should not be overlooked and false or absurd data should not be presented, if one wants to sincerely portray the company through a corporate video. Keeping all these factors will result in the advent of a new way of connecting with the viewers.

Corporate Video Production is an art and it needs to be handled with utmost care as it is the driving force of the digital marketing boom for companies all over the world.

IS VIDEO GOOD FOR BUSINESS?

2019-05-07T00:23:00.002-07:00

The whole broadcast industry equated the rise of the internet and the onward march of web-based videos with the death of TV. Thankfully this has yet to happen, and with social media helping to drive TV viewing figures nowadays, television and the internet have become uneasy stablemates at least for now.

What caused TV producers to fear for their jobs were the vast potential of online media, and the democratization of video content creation. We see glimpses of this when amateur videos go viral. Suddenly they reach an audience that TV programs, which are usually much, much more expensive to produce and created by ‘professionals’, can, only dream of. There are a lot of well-paid marketing gurus trying to bottle precisely what makes a video go viral- so far with mixed success.

Online video for business has the potential to be revolutionary too, both in terms of the people it reaches and the way it is created. All the evidence is there to support the benefits of businesses investing in video content, but there is still a collective hesitation to take the plunge… Under a quarter of big brands are using video online to reach consumers- how crazy is that?

Does online video work for companies?

The average blogs spends 88% longer on a site with video than a website without, and viewers retain 95% of the content of online videos, compared with 10% of the content when reading it online.

The real beauty is that online video has been around long enough to prove its worth- it’s no longer a leap of faith- but it still hasn’t developed a critical mass of users. This means companies who use video content are in the high position of being able to use a thoroughly proven concept and still be way ahead of the curve.

Business websites with video are still rare enough that they stand out from the crowd. All the evidence shows that when surfers come across a video, they stop and pay attention. This can only ever be a good thing for you and your brand. As a marketer, how much would you pay to stop people in their tracks? How about getting them thinking about your brand for 2 seconds? 5 seconds? Great huh? The average 30-second online film is watched all the way through by 85% of viewers.

Creating online video has been a big step for some of our clients but one that none have regretted.

We would urge you to take the plunge and reap the benefits that online videos can bring. But there are a few things to watch out for if you decide to get a production company in to help. Unfortunately, there are lots of inexperienced people charging a lot of money for not very much. Here are some easy steps to ensure you get bang for your money:

When choosing a video production company, know what to look for. What are their credentials? Can you see some of their previous work? Do they have a background in video production or television? Everyone can claim to have a ‘highly creative team’ that understands you better than your mother, but not everyone can deliver.
Does the production company take the time to understand your potential market? A video is great, but if the wrong people are watching it, it’s less than useless. Who is the video aimed at and how will you monitor its efficacy?
Similarly, you need to know your goals- what is the video trying to say? What are you as a business trying to achieve with it?
Keep it short. The average viewing time online is between two and two and a half minutes. After this, it’s generally dull.
Don’t let the video become a sales pitch. Engage the viewer with good content and a strong narrative. If they like you and your brand the sales will follow. However, do include a call to action at the end.

Above all – keep it fun!

5 Reasons You Should Invest In Video Marketing

2019-04-24T04:10:00.000-07:00

We’ve all know that “seeing is believing," to believe something, we need to see it first, and that’s how science usually works. That is why it leaves an impactful and lasting impression on the minds of the viewers. Videos like corporate films showcase the company's policy and the work process with its basic idea revolving around the company's vision. Not just the primary businesses with massive marketing budget but small businesses too can benefit from it. Promotional videos, product demonstration, video presentations, are some of the types of corporate films that businesses use to promote their company. Steps involved in corporate film making: pre-production, scripting, production, and post-production.

Benefits to promote your company of using corporate video :

1. Build Trust With Your Brand:

The main aim of using videos in a marketing strategy is to build a long-term relationship and trust with its customers. A viewer will only purchase if he/she trusts that brand. Using video content for marketing a brand, allow it to connect with its viewers on an intellectual and emotional level. It increases brand awareness by letting people know what services and products you have, to offer them and help them make a significant purchase decision.

2. Helps with your website ranking:

Google loves videos; if you embed a video on the website it is more likely to show up among the top results in the SERPs. But its frequently getting difficult as many businesses are adopting this technique. To have the best result out of your video, make it SEO friendly by optimizing the title and description tags and also provide a transcript of the video.

3. Reach a vast audience:

Youtube is the most popular video-sharing site with billions of viewers every day. It's one of the best and cost-effective platforms for any business to spread the word across to your audience globally. People usually share more visual content such as videos, gifs, etc., than text posts. Many businesses these days are adding their video content to popular music videos to promote their products or services to reach a broader audience. Increases the chances of getting found by sharing your videos on social media.

4. Simple and cost-effective:

With the evolution of technology anyone equipped with a phone or a tablet can shoot short videos that look professional. You even don’t need to have a video camera to shoot videos in a way that gets noticed by your audience. Videos are the great way, to gain the audience attention and their trust.

5. Explain things better:

According to the studies, nearly more than 70% of people watch product videos before they make a purchase. So, it's incredibly necessary to create videos with content that will resonate with your potential consumers. With business, corporate and promotional videos you can easily explain your business objectives in a clear way to your potential customers.

Concluding, videos are a great and reliable way to get your company message out there. It establishes trust and connects your target audience at an emotional and intellectual level. They are amazing to create and showcase your clients about how trendy your workplace is and how delightful it would be to work with your company. At Corporate Film Mumbai, the best video production company in Mumbai, our team are experienced and have that enthusiasm and dedication to giving their best to create work that is unique and captivating in its way!.

Benefits of Corporate Video

2019-04-22T00:28:00.000-07:00

If you’re trying to promote your business, perhaps to build and raise brand awareness or explain how a new product works, a corporate video can be the ideal medium. Corporate videos are so powerful that businesses using them can grow their revenue 49% faster year on year than organisations that don’t.

What is a Corporate Video?

Corporate Video is the production of a video by company, corporate or organisation. The main aim of the corporate video is to promote their brand or product. In an annual survey of the State of Video marketing 2019, 83% of marketers now say that video gives them a good ROI, up from 78% twelve months ago.

There are also several other types of corporate video that can help you to fulfil distinct objectives. For example, let’s consider that your company has several different regional or global offices. This can make company-wide training sessions costly, ineffective and incapable, which is where a corporate training video can give you the edge. Not only can a video be watched anytime, anywhere, but it can also be viewed any number of times and even include interactive elements for the learner.

Benefits of Corporate Video

The main objective of corporate video production for any brand is to tell a compelling story in a concise way. Its an smart way to grow your business. Most of the people prefer watching video to gather the information about the product, brand or any other thing. According to the video stats, video account for two-thirds of all internet traffic. Not having an corporate video of a company or a product will make you lose tons of potential client traffic. The other advantages to use a video for a business are listed below.

Tell your Story
Corporate Video helps you to explain your complex story into a easy and understandable way, which helps you to convert the site visitors into your potential client.
Improve Brand Awareness
Out of all the different ways to build a brand, video production is most powerful because of its production techniques. It make you to reach out the crowd more quickly and also help you create a great impact of your brand or product. Engage your target client by invoking powerful emotions with corporate video production. Your message will have a longer lasting, stronger impression than if you just let them read words. And making a strong memorable impression is vital to brand awareness.
Search Engine Favors Videos
Even if you run a small business, by cornering a niche on YouTube you can build a loyal online following. YouTube is a powerful social network, making it easy to engage with followers. Another excellent way to boost search engine rankings for videos is to use transcriptions.
Opportunity to call-to-action
To make an video marketing campaign effective a strong call-to-action statement must be included at the end of the video. If your message is well executed, then it can lead to countless conversions. Remember that hard sales pitches do not work well online since many people use the Internet to do their own research and avoid sales pitches.
Share on Social Media

One of the main benefit to engage in corporate video production is that it can be easily shared with your followers on social media. If the video marketing is convincing enough, it can lead to discussions and comments about your business. When people share your videos through social media, it's like free advertising–you’re getting your customers to do your marketing for you!
Increase ROI
Certain things are worth spending your company’s valuable budget on. Corporate video production is one of them.Video delivers on your investment. The majority of businesses will tell you that corporate video production has a great return on ROI… Besides, so many businesses wouldn’t be hopping on the bandwagon if it wasn’t generating revenue.

With the use of corporate video production helping to increase traffic to your page, improve your SEO ranking, as well as creating brand awareness, it is clear to see why so many businesses decide to incorporate video production into their marketing strategy.

Interpret your brand personality into the best version of itself with the best corporate film makers in India

2019-04-02T00:23:00.000-07:00

The advertisement world as we know it has used every touch point available to create a medium for advertisement and bring brands closer to its current as well as potential customers. With every brand claiming to be the best in the market, advertisers have to find a more unique and distinctive way to attract customers and penetrate the brand image in the mind of the audience. With advertising being the biggest industry, its highly expensive and thus every client realize that they have to hire the best corporate film makers in India to stand out in the crowd.

In the fast-moving world, filled with chaos, noise, and cluster, every brand needs the best corporate film makers to create a piece of work that portrays the personality of the brand most distinctively and uniquely. The best corporate film makers in Mumbai, the Jigsaw understands this need of the client and the market and realize that no two brands are same and should have a distinctive personality that a particular set of people relate to, these people should be the target audience of the brand and also the potential customers of the clients.

The Jigsaw, a corporate film maker functioning from the Vashi, Navi Mumbai, has worked with a diverse clientele from every industry and have never failed to deliver the best possible results for their clients making them one of the most pioneering and best corporate film makers in India. Understanding the brand, translating its personality into a commercial and positioning it to the market is the expertise of the Jigsaw as they take the industry by storm with the help of their incredible vision and mind-blowing creativity.

The Jigsaw has been involved in corporate video production for big brands like Tata AIG, Nokia, Vodafone, Future Group, Gujarat Gas SBI, and many much more have honed the skills of the Jigsaw, giving them the cutting edge over their competition and thus making them the best corporate film makers in India.