tag:blogger.com,1999:blog-59605568429666467482025-11-03T12:29:57.462+05:30Unknownnoreply@blogger.comBlogger162125tag:blogger.com,1999:blog-5960556842966646748.post-32812329249591088302013-01-31T12:30:00.000+05:302013-01-31T12:30:12.447+05:30

Sex does not sell. Instead of having sexed up models stripping, pole dancing or prancing in a wet t shirt, the GoDaddy.com 2013 commercial has gone back to revisit their basics of advertising..that is, focus on what they sell. They kept their promise made before the Olympics 2012 that they would steer away from sensual tv commercials that they have come to be associated with. The latest

Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-5960556842966646748.post-49011759280605321342013-01-30T12:30:00.000+05:302013-01-30T12:30:09.611+05:30

Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-5960556842966646748.post-39454480125307822362013-01-29T12:30:00.000+05:302013-01-29T12:30:07.721+05:30

Quaker Oats company was started in 1901 by amalgamation of 4 cereal milling companies. Quaker Mill Company of Ravenna,Ohio.:  Henry D. Seymour, one of the founders of Quaker Mill company, trademarked the Quaker brand in 1877, making it the first registered trademark for a breakfast cereal. Though none of the founding members were Quakers , the image was chosen, for the Quakers

Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-5960556842966646748.post-15993899337916844132013-01-28T12:30:00.000+05:302013-01-28T12:30:04.947+05:30

The release of album "Two"  in April 2011 by Lenka, the Australian artiste, did not witness much commercial success. However, the single "Everything at once" after being used in Windows 8 ad saw a significant increase in popularity and was re-released digitally in Nov 2012. The ad is cleverly crafted with the lyrics falling in sync with the features of Windows 8 devices.

Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-5960556842966646748.post-4317659002620676042013-01-27T12:30:00.000+05:302013-01-27T12:30:07.168+05:30

This is a Windows 8 ad tempered and garnished for Indian audience with Indian song "Daav laga" for background score from the movie "Ishq Vishq". The vocals are by the popular playback singer Sona Mohapatra. Dancers are Prosenjit Guy Kundu, a dancer and choreographer of French and Indian roots (www.kundudance.com) and Payal Balse, make-up artist and [V] Footloose contestant. It is captivating

Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-5960556842966646748.post-1896239892896553212013-01-26T12:30:00.000+05:302013-01-26T12:30:04.827+05:30

This is the original mix by Zedd called Stache which is used in the HP Envy Ultrabook Ad. This is a video of DJ Robbie Wilde talking about how he "sees" music and how HP Touch is the best in class for him to cope with his limitation of being deaf. Born deaf in the right ear and losing the sense of hearing by 80% in  the left ear, Robbie did not stop listening to music. Though he has

Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-5960556842966646748.post-68762450397970853942013-01-25T12:30:00.000+05:302013-01-25T12:30:08.272+05:30

Charles C. Ebbett's iconic picture titled " A Luncheon atop a Skyscraper ( New York construction workers lunching on a crossbeam)" was taken on the 69th floor during construction of the GE Building at the Rockefeller Center in 1932. It has been a source of inspiration for several ad campaigns globally. The outdoor advertisement of Lego, titled " Builders of Tomorrow" was released in

Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-5960556842966646748.post-30003819375886223412013-01-24T00:30:00.000+05:302013-01-24T00:30:06.708+05:30

The Noid was the mascot of Domino's Pizza created in the 1986 by Ad Agency Group 243. The character "Noid" was representative of everything that could 'A-Nnoy' the customer, cold or pizza delivered late. This claymation character would stomp on the pizza carton, if it was cold or was delivered late but each time ,as seen in the ad, attempts on Domino's Pizza is thwarted.   At a time

Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-5960556842966646748.post-76914023207012423482013-01-23T12:30:00.000+05:302013-01-23T13:53:49.402+05:30

A lot of people remember Pete, the Italian Pizza maker, in the yellow scarf and the blue apron and a hat that hovers over his head. One hand giving an "OK" and the other a "thumbs up".   Pete was the mascot of Pizza hut from 1965 and vanished into the void of forgotten mascots by mid 80's. The first logo of Pizza Hut featured Pete holding the words "Pizza" and "Hut" . From

Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-5960556842966646748.post-45110903493730759482013-01-22T14:15:00.000+05:302013-01-22T14:17:00.395+05:30

Ad for the Mercedes Benz Sprinter Van, trying to indicate the extra space in the van. The ad is slightly weird for me because , the spatially challenged person that I am, I find it difficult to understand if the ad shows the entire Van Size or just the size of the back of the van.  

Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-5960556842966646748.post-28918880097224595792013-01-21T12:45:00.000+05:302013-01-21T12:45:00.331+05:30

A contemporary Fashion Designer, Manish Arora, encases the finest elements of his Paris Fashion Week in October of 2009, lending a surreal texture to the bottle. Given his penchant for colors and patterns it comes as no surprise that he was appointed the creative director of Paco Rabanne in early 2011.

Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-5960556842966646748.post-2905019553137182452013-01-20T12:34:00.000+05:302013-01-20T12:34:00.899+05:30

Vikram Seth is not only a gifted writer but also a painter. In this campaign series, each of his canvases is a symbol of a "Rasa"  blending music,dance and art, giving them an ethereal feel . He breathes life not only into words and poems but also to colors by giving them a new dimension on his canvas.  His Blue Canvas contribution to the Absolut campaign, has "Na Main,Na

Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-5960556842966646748.post-49209206241939227202013-01-19T12:23:00.000+05:302013-01-19T12:46:49.169+05:30

Subodh Gupta, a prolific artist has made a valuable contribution to the 30 year old legendary campaign of Absolut Vodka with the above sculpture. He has taken everyday kitchen articles, placed them in a new dimension,  rehashing the mundane quotidian value of those articles and elevating them to represent the true spirit of Absolut.

Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-5960556842966646748.post-8973869155902321012013-01-18T12:12:00.001+05:302013-01-19T12:46:57.959+05:30

Bharati Kher, born in London, is a popular contemporary Indian artist with several paintings, sculptures and installations to her credit.  Bindi, a decorative mark that Indian women wear in the middle of their foreheads, are used extensively her sculptures. Her fascination with the "sperm" bindi, her signature, is evident in the Absolut Vodka installation which gives it a 3

Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-5960556842966646748.post-2212354152026768352013-01-17T20:51:00.000+05:302013-01-17T20:51:22.044+05:30

Revisiting an old TOI ad.. which shows the life of a 100 rupee note and its worth as it meanders through the lives of several Indians each with a different tale to tell

Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-5960556842966646748.post-6761021722614712192012-03-18T23:28:00.000+05:302012-03-18T23:28:48.521+05:30

In 1993 , as Americans switched to Soft Drinks, Health Drinks and other beverages  the sales of Milk took an obvious hit. This was the time when dairy processors in California decided to get together to fund a non profit marketing board – well to market Milk obviously.  The Marketing board – christened California Milk Processor Board , hired Goodby, Silverstein &

Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-5960556842966646748.post-31410756606855615362011-12-13T15:36:00.000+05:302011-12-13T15:36:40.189+05:30

Here is a dedication to the great cartoonist Mario Miranda who passed away Dec 11, 2011. A little known fact is that the family surname was Sardessai before his family converted to Christianity. Today his cartoons are immortalized not only by its cult following, but also on the walls of Cafe Mondegar in Colaba. He was also featured in the evergreen " Mile Sur Mera Tumhara" Video also

Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-5960556842966646748.post-19389009510089123762011-11-28T17:06:00.000+05:302011-11-28T17:06:33.663+05:30

Mad Magazine spoofs the ambient ad of The Economist where on passing under the light bulb, it gets illuminated. Mad Magazine's version was the reverse of it..self-deprecatory attempt is highly commendable.

Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-5960556842966646748.post-34018621417735702332011-11-28T16:58:00.001+05:302011-11-28T17:00:05.260+05:30

Saw this ad recently and realized though we seem to make a mockery of corruption in India .. it is something we have come to live with. This is a deep-rooted issue and felling the tree will not help.. and uprooting is an extremely daunting task.. I love the penultimate sentence of the commentary which oozes with irony.. "And India has won!!"  But with the hopes that we will get somewhere

Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-5960556842966646748.post-5161047050440102852011-11-28T00:41:00.000+05:302011-11-28T00:41:34.342+05:30

"Unhate" campaign from United Colors of Benetton was not the first time that Obama's image has been used for commercial purposes albeit without consent. The above image of BO in front of Great Wall of China sporting the jacket from Weatherproof, was used by President of Weatherproof, Freddie Stollmack in a billboard hoarding on Times Square in Early 2010. Unfortunately, the billboard was up

Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-5960556842966646748.post-68951985701355282902011-11-28T00:28:00.001+05:302011-11-28T00:32:52.795+05:30

Pope & Ahmed Mohamed el-Tayeb The most controversial of the lot was that of Pope in lip-lock with the Imam. UCB seems to have out-done itself in its bid to be rife with social/global/political message of universal love has courted controversy ... which has been its USP from the time of its inception. These UCB ads make no bones about bringing forth the bitterness between the

Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-5960556842966646748.post-60584701322522866652011-10-31T16:34:00.002+05:302011-10-31T16:34:53.158+05:30

Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-5960556842966646748.post-3312764463858305532011-10-31T16:33:00.000+05:302011-10-31T16:33:16.993+05:30

What better dedication to Athens than its architecture shaped like Absolut Vodka bottle.

Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-5960556842966646748.post-63713055395077803692011-07-27T16:50:00.000+05:302011-07-27T16:50:14.907+05:30

Title: Coco Mademoiselle Brand: Chanel Product: Coco Mademoiselle Star: Keira Knightley Background song: "L-O-V-E" by Joss Stone (original sung by Nat King Cole) Director : Joe Wright What I love about this ad is the fact that she is more a tease than a Sl*t.  The imagery of a lithe woman riding a Ducati, accentuates her femininity. She looks leonine and in control of what she wants

Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-5960556842966646748.post-15711562122787851482011-07-26T20:27:00.000+05:302011-07-26T20:27:00.572+05:30

The sequence starts with a transmission bearing rolling down a board into a synchro hub. The hub in turn rolls into a gear wheel cog, which falls off of the board and into a camshaft and pulley wheel. The camshaft swings around into the centre section of an exhaust pipe mounted on top of an engine crankshaft assembly. The exhaust in turn swings round to knock, which in turn swings into the first

Unknownnoreply@blogger.com0