http://www.adhub.com/ Marketing Related Columns and Articles from AdHub.com en-us Copyright 2007 The AdHub LLC walter@adhub.com (Walter Ketcham) Fri, 10 Feb 2012 17:04:27 GMT http://feedproxy.google.com/~r/AdHub-MarketingArticles/~3/BO3B0j_dTug/ http://www.adhub.com/adtalk/blog/2012/01/25/creative-industry-outlook-for-2012/ info@adhub.com (by Mary-Lynn Bellamy-Williams) We surveyed more than 200 professionals in small creative companies (marketing, advertising, public relations, web design, etc) across the continent. The purpose of the survey was to &apos;take the temperature&apos; of the creative industry and get a handle on what people are expecting for the coming year. <p><a href="http://feedads.g.doubleclick.net/~a/S4KvMRDT9TwJwP6xwVt8zEU_Ufg/0/da"><img src="http://feedads.g.doubleclick.net/~a/S4KvMRDT9TwJwP6xwVt8zEU_Ufg/0/di" border="0" ismap="true"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/S4KvMRDT9TwJwP6xwVt8zEU_Ufg/1/da"><img src="http://feedads.g.doubleclick.net/~a/S4KvMRDT9TwJwP6xwVt8zEU_Ufg/1/di" border="0" ismap="true"></img></a></p><img src="http://feeds.feedburner.com/~r/AdHub-MarketingArticles/~4/BO3B0j_dTug" height="1" width="1"/> http://www.adhub.com/adtalk/blog/2012/01/25/creative-industry-outlook-for-2012/ http://feedproxy.google.com/~r/AdHub-MarketingArticles/~3/-mu77XpZb1Y/ http://www.adhub.com/adtalk/blog/2011/11/15/10-things-to-look-for-in-a-product/ info@adhub.com (by Alan Sartain) All products and services must solve a problem for the buyer or there would be no need to be fulfilled... <p><a href="http://feedads.g.doubleclick.net/~a/-zfAoUe-C2oNKDd3H4lOGIs7DLM/0/da"><img src="http://feedads.g.doubleclick.net/~a/-zfAoUe-C2oNKDd3H4lOGIs7DLM/0/di" border="0" ismap="true"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/-zfAoUe-C2oNKDd3H4lOGIs7DLM/1/da"><img src="http://feedads.g.doubleclick.net/~a/-zfAoUe-C2oNKDd3H4lOGIs7DLM/1/di" border="0" ismap="true"></img></a></p><img src="http://feeds.feedburner.com/~r/AdHub-MarketingArticles/~4/-mu77XpZb1Y" height="1" width="1"/> http://www.adhub.com/adtalk/blog/2011/11/15/10-things-to-look-for-in-a-product/ http://feedproxy.google.com/~r/AdHub-MarketingArticles/~3/botny92ZChQ/ http://www.adhub.com/adtalk/blog/2011/10/14/how-to-identify-and-target-your-best-prospects/ info@adhub.com (by Alan Sartain) Marketing and advertising can only do one thing, generate leads or prospects. Your sales efforts then convert those leads into customers... <p><a href="http://feedads.g.doubleclick.net/~a/GPIZZVwPb1O59zM0c4LhF_B_BRE/0/da"><img src="http://feedads.g.doubleclick.net/~a/GPIZZVwPb1O59zM0c4LhF_B_BRE/0/di" border="0" ismap="true"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/GPIZZVwPb1O59zM0c4LhF_B_BRE/1/da"><img src="http://feedads.g.doubleclick.net/~a/GPIZZVwPb1O59zM0c4LhF_B_BRE/1/di" border="0" ismap="true"></img></a></p><img src="http://feeds.feedburner.com/~r/AdHub-MarketingArticles/~4/botny92ZChQ" height="1" width="1"/> http://www.adhub.com/adtalk/blog/2011/10/14/how-to-identify-and-target-your-best-prospects/ http://feedproxy.google.com/~r/AdHub-MarketingArticles/~3/qn6jzwtX-m0/ http://www.adhub.com/adtalk/blog/2011/10/11/branding-as-a-solution/ info@adhub.com (by Brad VanAuken) Organizations often try to solve other problems with a new name, logo, tagline, &quot;elevator speech,&quot; or brand marketing campaign when the problem really lies elsewhere. <p><a href="http://feedads.g.doubleclick.net/~a/KKs5nIFvOJNN9lul5XyUqm2IK5o/0/da"><img src="http://feedads.g.doubleclick.net/~a/KKs5nIFvOJNN9lul5XyUqm2IK5o/0/di" border="0" ismap="true"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/KKs5nIFvOJNN9lul5XyUqm2IK5o/1/da"><img src="http://feedads.g.doubleclick.net/~a/KKs5nIFvOJNN9lul5XyUqm2IK5o/1/di" border="0" ismap="true"></img></a></p><img src="http://feeds.feedburner.com/~r/AdHub-MarketingArticles/~4/qn6jzwtX-m0" height="1" width="1"/> http://www.adhub.com/adtalk/blog/2011/10/11/branding-as-a-solution/ http://feedproxy.google.com/~r/AdHub-MarketingArticles/~3/QmL80JTauKs/ http://www.adhub.com/adtalk/blog/2011/10/06/brands-and-story-telling/ info@adhub.com (by Brad VanAuken) Story telling is a strong selling tool. Every brand should have its stories... <p><a href="http://feedads.g.doubleclick.net/~a/bVa2itB9CVHcXQX5RbJXr3-Ewr4/0/da"><img src="http://feedads.g.doubleclick.net/~a/bVa2itB9CVHcXQX5RbJXr3-Ewr4/0/di" border="0" ismap="true"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/bVa2itB9CVHcXQX5RbJXr3-Ewr4/1/da"><img src="http://feedads.g.doubleclick.net/~a/bVa2itB9CVHcXQX5RbJXr3-Ewr4/1/di" border="0" ismap="true"></img></a></p><img src="http://feeds.feedburner.com/~r/AdHub-MarketingArticles/~4/QmL80JTauKs" height="1" width="1"/> http://www.adhub.com/adtalk/blog/2011/10/06/brands-and-story-telling/ http://feedproxy.google.com/~r/AdHub-MarketingArticles/~3/FbTILe5xX2U/ http://www.adhub.com/adtalk/blog/2011/10/05/moneyball-marketing/ info@adhub.com (by Tony Lang) An ideal offense needs to include smart, budget-conscious investments that deliver a great ROI, along with thoughtful, larger campaigns designed to move the brand forward... <p><a href="http://feedads.g.doubleclick.net/~a/5YosMOV9rOshWAFhX1Krw6ukUNE/0/da"><img src="http://feedads.g.doubleclick.net/~a/5YosMOV9rOshWAFhX1Krw6ukUNE/0/di" border="0" ismap="true"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/5YosMOV9rOshWAFhX1Krw6ukUNE/1/da"><img src="http://feedads.g.doubleclick.net/~a/5YosMOV9rOshWAFhX1Krw6ukUNE/1/di" border="0" ismap="true"></img></a></p><img src="http://feeds.feedburner.com/~r/AdHub-MarketingArticles/~4/FbTILe5xX2U" height="1" width="1"/> http://www.adhub.com/adtalk/blog/2011/10/05/moneyball-marketing/ http://feedproxy.google.com/~r/AdHub-MarketingArticles/~3/71x--ur84O4/ http://www.adhub.com/adtalk/blog/2011/09/27/changing-brand-perceptions/ info@adhub.com (by Brad VanAuken) Brand perceptions are much more often created by the product or service experience itself than from marketing communication... <p><a href="http://feedads.g.doubleclick.net/~a/RwKPxu-H8MUOhCWz4Njytk15gbw/0/da"><img src="http://feedads.g.doubleclick.net/~a/RwKPxu-H8MUOhCWz4Njytk15gbw/0/di" border="0" ismap="true"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/RwKPxu-H8MUOhCWz4Njytk15gbw/1/da"><img src="http://feedads.g.doubleclick.net/~a/RwKPxu-H8MUOhCWz4Njytk15gbw/1/di" border="0" ismap="true"></img></a></p><img src="http://feeds.feedburner.com/~r/AdHub-MarketingArticles/~4/71x--ur84O4" height="1" width="1"/> http://www.adhub.com/adtalk/blog/2011/09/27/changing-brand-perceptions/ http://feedproxy.google.com/~r/AdHub-MarketingArticles/~3/9G7i1VxIa6Y/ http://www.adhub.com/adtalk/blog/2011/08/05/superhero-sell-sheets/ info@adhub.com (by Sally Bacchetta) Sell sheets can be as versatile and powerful as your market and your capabilities... <p><a href="http://feedads.g.doubleclick.net/~a/_j_uNLQ_tGsEZDy5vx0n90BPRrw/0/da"><img src="http://feedads.g.doubleclick.net/~a/_j_uNLQ_tGsEZDy5vx0n90BPRrw/0/di" border="0" ismap="true"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/_j_uNLQ_tGsEZDy5vx0n90BPRrw/1/da"><img src="http://feedads.g.doubleclick.net/~a/_j_uNLQ_tGsEZDy5vx0n90BPRrw/1/di" border="0" ismap="true"></img></a></p><img src="http://feeds.feedburner.com/~r/AdHub-MarketingArticles/~4/9G7i1VxIa6Y" height="1" width="1"/> http://www.adhub.com/adtalk/blog/2011/08/05/superhero-sell-sheets/ http://feedproxy.google.com/~r/AdHub-MarketingArticles/~3/ycxGfDTU9oQ/ http://www.adhub.com/adtalk/blog/2011/08/02/brand-research/ info@adhub.com (by Brad VanAuken) Repositioning a brand without research is akin to painting a masterpiece with one&apos;s eyes closed. Neither is a very good idea... <p><a href="http://feedads.g.doubleclick.net/~a/BWQX5Fy4j5AVyCf4ZQ_aBep7ixw/0/da"><img src="http://feedads.g.doubleclick.net/~a/BWQX5Fy4j5AVyCf4ZQ_aBep7ixw/0/di" border="0" ismap="true"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/BWQX5Fy4j5AVyCf4ZQ_aBep7ixw/1/da"><img src="http://feedads.g.doubleclick.net/~a/BWQX5Fy4j5AVyCf4ZQ_aBep7ixw/1/di" border="0" ismap="true"></img></a></p><img src="http://feeds.feedburner.com/~r/AdHub-MarketingArticles/~4/ycxGfDTU9oQ" height="1" width="1"/> http://www.adhub.com/adtalk/blog/2011/08/02/brand-research/ http://feedproxy.google.com/~r/AdHub-MarketingArticles/~3/79RcXKOgIQE/ http://www.adhub.com/adtalk/blog/2011/07/29/dedicated-ip-hosting/ info@adhub.com (by Jay Purner) Dedicated IP hosting is only marginally more expensive than standard shared hosting, but provides some definite advantages... <p><a href="http://feedads.g.doubleclick.net/~a/dMJma919AhndyDB5h07Yyd6IdYc/0/da"><img src="http://feedads.g.doubleclick.net/~a/dMJma919AhndyDB5h07Yyd6IdYc/0/di" border="0" ismap="true"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/dMJma919AhndyDB5h07Yyd6IdYc/1/da"><img src="http://feedads.g.doubleclick.net/~a/dMJma919AhndyDB5h07Yyd6IdYc/1/di" border="0" ismap="true"></img></a></p><img src="http://feeds.feedburner.com/~r/AdHub-MarketingArticles/~4/79RcXKOgIQE" height="1" width="1"/> http://www.adhub.com/adtalk/blog/2011/07/29/dedicated-ip-hosting/ http://feedproxy.google.com/~r/AdHub-MarketingArticles/~3/NZG2nEjECeM/ http://www.adhub.com/adtalk/blog/2011/07/12/jumping-on-the-social-media-bandwagon/ info@adhub.com (by Megan Manzari) Many businesses are seeing this shift in communication as a way to connect on a new level with customers and clients, and are beginning to add social media to their marketing plans... <p><a href="http://feedads.g.doubleclick.net/~a/MiU6ZayjSxFVojkmRIKPnuATkWA/0/da"><img src="http://feedads.g.doubleclick.net/~a/MiU6ZayjSxFVojkmRIKPnuATkWA/0/di" border="0" ismap="true"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/MiU6ZayjSxFVojkmRIKPnuATkWA/1/da"><img src="http://feedads.g.doubleclick.net/~a/MiU6ZayjSxFVojkmRIKPnuATkWA/1/di" border="0" ismap="true"></img></a></p><img src="http://feeds.feedburner.com/~r/AdHub-MarketingArticles/~4/NZG2nEjECeM" height="1" width="1"/> http://www.adhub.com/adtalk/blog/2011/07/12/jumping-on-the-social-media-bandwagon/ http://feedproxy.google.com/~r/AdHub-MarketingArticles/~3/n1LOTmv6HLg/ http://www.adhub.com/adtalk/blog/2011/07/02/website-multimedia-your-"30-second-elevator-speech"/ info@adhub.com (by Al Presher) Interactive multimedia components engage visitors with your primary message, capture interest and create higher levels of communication effectiveness... <p><a href="http://feedads.g.doubleclick.net/~a/_oxvRnTvyghxz7qz2bjjtM9uixs/0/da"><img src="http://feedads.g.doubleclick.net/~a/_oxvRnTvyghxz7qz2bjjtM9uixs/0/di" border="0" ismap="true"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/_oxvRnTvyghxz7qz2bjjtM9uixs/1/da"><img src="http://feedads.g.doubleclick.net/~a/_oxvRnTvyghxz7qz2bjjtM9uixs/1/di" border="0" ismap="true"></img></a></p><img src="http://feeds.feedburner.com/~r/AdHub-MarketingArticles/~4/n1LOTmv6HLg" height="1" width="1"/> http://www.adhub.com/adtalk/blog/2011/07/02/website-multimedia-your-"30-second-elevator-speech"/ http://feedproxy.google.com/~r/AdHub-MarketingArticles/~3/Pdh4nk_EuIQ/ http://www.adhub.com/adtalk/blog/2011/06/01/aligning-brand-values-with-customer-values/ info@adhub.com (by Brad VanAuken) The strongest companies/brands often connect with their customers on a values level... <p><a href="http://feedads.g.doubleclick.net/~a/MybU9wWBbUeuq-3CJg8BTbOPPdU/0/da"><img src="http://feedads.g.doubleclick.net/~a/MybU9wWBbUeuq-3CJg8BTbOPPdU/0/di" border="0" ismap="true"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/MybU9wWBbUeuq-3CJg8BTbOPPdU/1/da"><img src="http://feedads.g.doubleclick.net/~a/MybU9wWBbUeuq-3CJg8BTbOPPdU/1/di" border="0" ismap="true"></img></a></p><img src="http://feeds.feedburner.com/~r/AdHub-MarketingArticles/~4/Pdh4nk_EuIQ" height="1" width="1"/> http://www.adhub.com/adtalk/blog/2011/06/01/aligning-brand-values-with-customer-values/ http://feedproxy.google.com/~r/AdHub-MarketingArticles/~3/WvtAiTqbHb8/ http://www.adhub.com/adtalk/blog/2011/03/16/bad-clients-are-easy-to-find/ info@adhub.com (by Mary-Lynn Bellamy-Willms) Here&apos;s a four-point checklist that can help you spot the bad client before you get stuck with them. If you say &apos;yes&apos; to these, you&apos;re in for trouble... <p><a href="http://feedads.g.doubleclick.net/~a/0nQGBQMurhF1gdXIpIJwPVhiZxo/0/da"><img src="http://feedads.g.doubleclick.net/~a/0nQGBQMurhF1gdXIpIJwPVhiZxo/0/di" border="0" ismap="true"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/0nQGBQMurhF1gdXIpIJwPVhiZxo/1/da"><img src="http://feedads.g.doubleclick.net/~a/0nQGBQMurhF1gdXIpIJwPVhiZxo/1/di" border="0" ismap="true"></img></a></p><img src="http://feeds.feedburner.com/~r/AdHub-MarketingArticles/~4/WvtAiTqbHb8" height="1" width="1"/> http://www.adhub.com/adtalk/blog/2011/03/16/bad-clients-are-easy-to-find/ http://feedproxy.google.com/~r/AdHub-MarketingArticles/~3/WZ4EjNrcPKw/ http://www.adhub.com/adtalk/blog/2011/03/10/overcoming-obstacles-to-copyright-registration/ info@adhub.com (by Jim Cavanaugh) Copyright registration is critical in order for photographers to have full protection of their works and resolve or litigate copyright claims which may arise... <p><a href="http://feedads.g.doubleclick.net/~a/Kqp5o37F-vq5DS-LBHE4AWXwBSA/0/da"><img src="http://feedads.g.doubleclick.net/~a/Kqp5o37F-vq5DS-LBHE4AWXwBSA/0/di" border="0" ismap="true"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/Kqp5o37F-vq5DS-LBHE4AWXwBSA/1/da"><img src="http://feedads.g.doubleclick.net/~a/Kqp5o37F-vq5DS-LBHE4AWXwBSA/1/di" border="0" ismap="true"></img></a></p><img src="http://feeds.feedburner.com/~r/AdHub-MarketingArticles/~4/WZ4EjNrcPKw" height="1" width="1"/> http://www.adhub.com/adtalk/blog/2011/03/10/overcoming-obstacles-to-copyright-registration/ http://feedproxy.google.com/~r/AdHub-MarketingArticles/~3/36QpPBB6Uzg/ http://www.adhub.com/adtalk/blog/2011/02/28/a-cautionary-tale-with-a-silver-lining/ info@adhub.com (by Janine Yagielski) Post new content regularly, monitor your keywords and guess what? You have an SEO effort. <p><a href="http://feedads.g.doubleclick.net/~a/SjXK3N-uRZl_Pr7N17QEPe5u28s/0/da"><img src="http://feedads.g.doubleclick.net/~a/SjXK3N-uRZl_Pr7N17QEPe5u28s/0/di" border="0" ismap="true"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/SjXK3N-uRZl_Pr7N17QEPe5u28s/1/da"><img src="http://feedads.g.doubleclick.net/~a/SjXK3N-uRZl_Pr7N17QEPe5u28s/1/di" border="0" ismap="true"></img></a></p><img src="http://feeds.feedburner.com/~r/AdHub-MarketingArticles/~4/36QpPBB6Uzg" height="1" width="1"/> http://www.adhub.com/adtalk/blog/2011/02/28/a-cautionary-tale-with-a-silver-lining/ http://feedproxy.google.com/~r/AdHub-MarketingArticles/~3/jNRkGMG4w_4/ http://www.adhub.com/adtalk/blog/2011/02/16/11-tips-for-exceptional-presentations/ info@adhub.com (by Joan Hebert) It&apos;s about the audience, not you. Connect with them at their level, in their terms, in a way that they can understand the message. <p><a href="http://feedads.g.doubleclick.net/~a/VzL464Vr_f89tXDceEGMrpQRROs/0/da"><img src="http://feedads.g.doubleclick.net/~a/VzL464Vr_f89tXDceEGMrpQRROs/0/di" border="0" ismap="true"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/VzL464Vr_f89tXDceEGMrpQRROs/1/da"><img src="http://feedads.g.doubleclick.net/~a/VzL464Vr_f89tXDceEGMrpQRROs/1/di" border="0" ismap="true"></img></a></p><img src="http://feeds.feedburner.com/~r/AdHub-MarketingArticles/~4/jNRkGMG4w_4" height="1" width="1"/> http://www.adhub.com/adtalk/blog/2011/02/16/11-tips-for-exceptional-presentations/ http://feedproxy.google.com/~r/AdHub-MarketingArticles/~3/xZgIVBvrrn8/ http://www.adhub.com/adtalk/blog/2011/02/14/to-be-tracked/ info@adhub.com (by Dan Beca) That&apos;s a question consumers will soon face. And it&apos;s a challenge marketers also have to face, whether they like it or not. <p><a href="http://feedads.g.doubleclick.net/~a/_mvzMDT-MpViNlfBJLTgDXKQCdg/0/da"><img src="http://feedads.g.doubleclick.net/~a/_mvzMDT-MpViNlfBJLTgDXKQCdg/0/di" border="0" ismap="true"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/_mvzMDT-MpViNlfBJLTgDXKQCdg/1/da"><img src="http://feedads.g.doubleclick.net/~a/_mvzMDT-MpViNlfBJLTgDXKQCdg/1/di" border="0" ismap="true"></img></a></p><img src="http://feeds.feedburner.com/~r/AdHub-MarketingArticles/~4/xZgIVBvrrn8" height="1" width="1"/> http://www.adhub.com/adtalk/blog/2011/02/14/to-be-tracked/ http://feedproxy.google.com/~r/AdHub-MarketingArticles/~3/_MraAPeQ7EI/ http://www.adhub.com/adtalk/blog/2011/02/14/university-branding/ info@adhub.com (by Brad VanAuken) More colleges and universities should try to appeal to the aspirations of prospective students, faculty members and alumni in their branding efforts... <p><a href="http://feedads.g.doubleclick.net/~a/b_5j3Iu06zjy-x7aEn6OuyR1ARs/0/da"><img src="http://feedads.g.doubleclick.net/~a/b_5j3Iu06zjy-x7aEn6OuyR1ARs/0/di" border="0" ismap="true"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/b_5j3Iu06zjy-x7aEn6OuyR1ARs/1/da"><img src="http://feedads.g.doubleclick.net/~a/b_5j3Iu06zjy-x7aEn6OuyR1ARs/1/di" border="0" ismap="true"></img></a></p><img src="http://feeds.feedburner.com/~r/AdHub-MarketingArticles/~4/_MraAPeQ7EI" height="1" width="1"/> http://www.adhub.com/adtalk/blog/2011/02/14/university-branding/ http://feedproxy.google.com/~r/AdHub-MarketingArticles/~3/5OFVAB8T0rA/ http://www.adhub.com/adtalk/blog/2011/02/09/sales-staff-assessment/ info@adhub.com (by Howard Maslich) If you need to sell more, increase your value. To increase your value, develop your strengths... <p><a href="http://feedads.g.doubleclick.net/~a/i4NUuTZAGEVYWwC8bW4yrc8FZ_k/0/da"><img src="http://feedads.g.doubleclick.net/~a/i4NUuTZAGEVYWwC8bW4yrc8FZ_k/0/di" border="0" ismap="true"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/i4NUuTZAGEVYWwC8bW4yrc8FZ_k/1/da"><img src="http://feedads.g.doubleclick.net/~a/i4NUuTZAGEVYWwC8bW4yrc8FZ_k/1/di" border="0" ismap="true"></img></a></p><img src="http://feeds.feedburner.com/~r/AdHub-MarketingArticles/~4/5OFVAB8T0rA" height="1" width="1"/> http://www.adhub.com/adtalk/blog/2011/02/09/sales-staff-assessment/ http://feedproxy.google.com/~r/AdHub-MarketingArticles/~3/a94o959WWwk/impact-of-the-student-creative-leadership-conference http://www.adhub.com/adtalk/blog/2011/01/06/impact-of-the-student-creative-leadership-conference info@adhub.com (by Cory Wright) Creativity is now the most desired leadership quality for organizational success... <p><a href="http://feedads.g.doubleclick.net/~a/u5Pe6j-BTz9p8elRaJ1GLS1cNaI/0/da"><img src="http://feedads.g.doubleclick.net/~a/u5Pe6j-BTz9p8elRaJ1GLS1cNaI/0/di" border="0" ismap="true"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/u5Pe6j-BTz9p8elRaJ1GLS1cNaI/1/da"><img src="http://feedads.g.doubleclick.net/~a/u5Pe6j-BTz9p8elRaJ1GLS1cNaI/1/di" border="0" ismap="true"></img></a></p><img src="http://feeds.feedburner.com/~r/AdHub-MarketingArticles/~4/a94o959WWwk" height="1" width="1"/> http://www.adhub.com/adtalk/blog/2011/01/06/impact-of-the-student-creative-leadership-conference http://feedproxy.google.com/~r/AdHub-MarketingArticles/~3/A7kQWRe1hwY/ http://www.adhub.com/adtalk/blog/2011/01/02/top-ten-branding-considerations-for-2011/ info@adhub.com (by Brad VanAuken) 1. Learn everything about your customers. Understand them at a deep level. Know what motivates them. Know what they aspire to and what they fear. <p><a href="http://feedads.g.doubleclick.net/~a/ebTWRwPIUg5u5v5z498R5pPjq2Y/0/da"><img src="http://feedads.g.doubleclick.net/~a/ebTWRwPIUg5u5v5z498R5pPjq2Y/0/di" border="0" ismap="true"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/ebTWRwPIUg5u5v5z498R5pPjq2Y/1/da"><img src="http://feedads.g.doubleclick.net/~a/ebTWRwPIUg5u5v5z498R5pPjq2Y/1/di" border="0" ismap="true"></img></a></p><img src="http://feeds.feedburner.com/~r/AdHub-MarketingArticles/~4/A7kQWRe1hwY" height="1" width="1"/> http://www.adhub.com/adtalk/blog/2011/01/02/top-ten-branding-considerations-for-2011/ http://feedproxy.google.com/~r/AdHub-MarketingArticles/~3/oYw0X071Tds/ http://www.adhub.com/adtalk/blog/2011/01/02/flash-cookies-leave-a-bitter-taste/ info@adhub.com (by David Schuette) While a website can track everything, it does not mean that it should. In fact, several large media sites have recently been sued over the use of &quot;flash cookies&quot;... <p><a href="http://feedads.g.doubleclick.net/~a/muaz4ajDSPD9N-rauSOLlwyH2Ms/0/da"><img src="http://feedads.g.doubleclick.net/~a/muaz4ajDSPD9N-rauSOLlwyH2Ms/0/di" border="0" ismap="true"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/muaz4ajDSPD9N-rauSOLlwyH2Ms/1/da"><img src="http://feedads.g.doubleclick.net/~a/muaz4ajDSPD9N-rauSOLlwyH2Ms/1/di" border="0" ismap="true"></img></a></p><img src="http://feeds.feedburner.com/~r/AdHub-MarketingArticles/~4/oYw0X071Tds" height="1" width="1"/> http://www.adhub.com/adtalk/blog/2011/01/02/flash-cookies-leave-a-bitter-taste/ http://feedproxy.google.com/~r/AdHub-MarketingArticles/~3/tAkdGCxcUbg/ http://www.adhub.com/adtalk/blog/2011/01/02/i'm-running-on-google-i'm-covered-…-or-am-i/ info@adhub.com (by Peter Platt) In order for consumers to find something on Google, they first need to be inspired to search for it... <p><a href="http://feedads.g.doubleclick.net/~a/1TC_0PIVck5zs0GWp83c4oSMmnw/0/da"><img src="http://feedads.g.doubleclick.net/~a/1TC_0PIVck5zs0GWp83c4oSMmnw/0/di" border="0" ismap="true"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/1TC_0PIVck5zs0GWp83c4oSMmnw/1/da"><img src="http://feedads.g.doubleclick.net/~a/1TC_0PIVck5zs0GWp83c4oSMmnw/1/di" border="0" ismap="true"></img></a></p><img src="http://feeds.feedburner.com/~r/AdHub-MarketingArticles/~4/tAkdGCxcUbg" height="1" width="1"/> http://www.adhub.com/adtalk/blog/2011/01/02/i'm-running-on-google-i'm-covered-…-or-am-i/ http://feedproxy.google.com/~r/AdHub-MarketingArticles/~3/qYn0zZ4Hxl8/ http://www.adhub.com/adtalk/blog/2011/01/02/the-most-interesting-search-in-the-world/ info@adhub.com (by Tony Lang) Attribution is a valuable concept when analyzing marketing channels and campaigns... <p><a href="http://feedads.g.doubleclick.net/~a/3Rkp42WCPGe_uZH0q3QxUhV4aPw/0/da"><img src="http://feedads.g.doubleclick.net/~a/3Rkp42WCPGe_uZH0q3QxUhV4aPw/0/di" border="0" ismap="true"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/3Rkp42WCPGe_uZH0q3QxUhV4aPw/1/da"><img src="http://feedads.g.doubleclick.net/~a/3Rkp42WCPGe_uZH0q3QxUhV4aPw/1/di" border="0" ismap="true"></img></a></p><img src="http://feeds.feedburner.com/~r/AdHub-MarketingArticles/~4/qYn0zZ4Hxl8" height="1" width="1"/> http://www.adhub.com/adtalk/blog/2011/01/02/the-most-interesting-search-in-the-world/