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      <title>AdHub.com Upstate New York Marketing Articles</title>
      <link>http://www.adhub.com/</link>
      <description>Marketing Related Columns and Articles from AdHub.com</description>
      <language>en-us</language>
      <copyright>Copyright 2007 The AdHub LLC</copyright>
      <managingEditor>walter@adhub.com (Walter Ketcham)</managingEditor>
      <pubDate>Fri, 20 Jun 2025 13:30:07 GMT</pubDate><item>
<title><![CDATA[How To Increase Website Conversion]]></title>
<link>http://www.adhub.com/adtalk/blog/2018/12/04/how-to-increase-website-conversion/</link>
<guid>http://www.adhub.com/adtalk/blog/2018/12/04/how-to-increase-website-conversion/</guid>
<author>info@adhub.com (by Ken Blass)</author>
<description><![CDATA[Everyone wants to drive traffic to their website, but if that traffic doesn&apos;t convert, you&apos;re not maximizing the value of a potential customer&apos;s visit. ]]></description>
</item><item>
<title><![CDATA[5 Fast Facts About Business Anniversaries]]></title>
<link>http://www.adhub.com/adtalk/blog/2018/12/04/5-fast-facts-about-business-anniversaries/</link>
<guid>http://www.adhub.com/adtalk/blog/2018/12/04/5-fast-facts-about-business-anniversaries/</guid>
<author>info@adhub.com (by Pauline Bartel)</author>
<description><![CDATA[These five fast facts will help make the most of your next business anniversary]]></description>
</item><item>
<title><![CDATA[US Postal Rates Change January 22, 2017]]></title>
<link>http://www.adhub.com/adtalk/blog/2017/01/20/us-postal-rates-change-january-22-2017/</link>
<guid>http://www.adhub.com/adtalk/blog/2017/01/20/us-postal-rates-change-january-22-2017/</guid>
<author>info@adhub.com (by Don Papaj)</author>
<description><![CDATA[Postage will be increasing for some classes and decreasing for others.]]></description>
</item><item>
<title><![CDATA[Effective Marketing Takes Creative Risk]]></title>
<link>http://www.adhub.com/adtalk/blog/2015/03/23/effective-marketing-takes-creative-risk/</link>
<guid>http://www.adhub.com/adtalk/blog/2015/03/23/effective-marketing-takes-creative-risk/</guid>
<author>info@adhub.com (by Rocky Cipriano)</author>
<description><![CDATA[With the glut of advertising and marketing that saturates our daily lives, your message must capture your customer&apos;s attention �&quot; it doesn&apos;t need to win awards, but it should strive to amuse, captivate, tell a story or provoke thought. ]]></description>
</item><item>
<title><![CDATA[The Evolution of Branding II]]></title>
<link>http://www.adhub.com/adtalk/blog/2014/10/21/the-evolution-of-branding-ii/</link>
<guid>http://www.adhub.com/adtalk/blog/2014/10/21/the-evolution-of-branding-ii/</guid>
<author>info@adhub.com (by Brad VanAuken)</author>
<description><![CDATA[Gone are the days of a marketing specialist working with an ad agency account executive to guide the course of the brand...]]></description>
</item><item>
<title><![CDATA[The Evolution of Branding]]></title>
<link>http://www.adhub.com/adtalk/blog/2014/10/21/the-evolution-of-branding/</link>
<guid>http://www.adhub.com/adtalk/blog/2014/10/21/the-evolution-of-branding/</guid>
<author>info@adhub.com (by Brad VanAuken)</author>
<description><![CDATA[People have branded their livestock to indicate ownership since ancient times...]]></description>
</item><item>
<title><![CDATA[CMOs and CEOs]]></title>
<link>http://www.adhub.com/adtalk/blog/2014/09/29/cmos-and-ceos/</link>
<guid>http://www.adhub.com/adtalk/blog/2014/09/29/cmos-and-ceos/</guid>
<author>info@adhub.com (by Brad VanAuken)</author>
<description><![CDATA[Smart CEOs will understand the increasing value of the marketing function to their organizations...]]></description>
</item><item>
<title><![CDATA[Are You Giving Your Business a Bad Name?]]></title>
<link>https://www.adhub.com/adtalk/blog/2014/09/26/are-you-giving-your-business-a-bad-name/</link>
<guid>https://www.adhub.com/adtalk/blog/2014/09/26/are-you-giving-your-business-a-bad-name/</guid>
<author>info@adhub.com (by )</author>
<description><![CDATA[What you call your business, product or brand can quite literally make you a household name, or an also-ran...]]></description>
</item><item>
<title><![CDATA[How a Tagline Can Benefit Your Company]]></title>
<link>https://www.adhub.com/adtalk/blog/2014/09/18/how-a-tagline-can-benefit-your-company/</link>
<guid>https://www.adhub.com/adtalk/blog/2014/09/18/how-a-tagline-can-benefit-your-company/</guid>
<author>info@adhub.com (by Donna Vassallo)</author>
<description><![CDATA[Or, how to grab your prospects�&trade; attention in 8 words or less...]]></description>
</item><item>
<title><![CDATA[Repositioning Versus Rebranding]]></title>
<link>https://www.adhub.com/adtalk/blog/2014/08/26/repositioning-versus-rebranding/</link>
<guid>https://www.adhub.com/adtalk/blog/2014/08/26/repositioning-versus-rebranding/</guid>
<author>info@adhub.com (by Brad VanAuken)</author>
<description><![CDATA[Rebranding is an identity change. Repositioning is a change in the brand�&trade;s promise, personality or other associations...]]></description>
</item><item>
<title><![CDATA[Mac Malware]]></title>
<link>https://www.adhub.com/adtalk/blog/2014/08/24/mac-malware/</link>
<guid>https://www.adhub.com/adtalk/blog/2014/08/24/mac-malware/</guid>
<author>info@adhub.com (by Holly Howell)</author>
<description><![CDATA[If the software on your Apple computers are not allowing you to do regular updates, malware might be the issue...]]></description>
</item><item>
<title><![CDATA[The Subject is…Subject Lines]]></title>
<link>https://www.adhub.com/adtalk/blog/2014/07/29/the-subject-is-subject-lines/</link>
<guid>https://www.adhub.com/adtalk/blog/2014/07/29/the-subject-is-subject-lines/</guid>
<author>info@adhub.com (by Donna Vassallo)</author>
<description><![CDATA[And how they get your emails opened and read...]]></description>
</item><item>
<title><![CDATA[Tribal Branding]]></title>
<link>https://www.adhub.com/adtalk/blog/2014/07/16/tribal-branding</link>
<guid>https://www.adhub.com/adtalk/blog/2014/07/16/tribal-branding</guid>
<author>info@adhub.com (by Brad VanAuken)</author>
<description><![CDATA[An astute marketer can often help the tribe to link those shared values or emotions to its brand and its products or services...]]></description>
</item><item>
<title><![CDATA[Good News for Websites in 2014]]></title>
<link>https://www.adhub.com/adtalk/blog/2014/06/30/good-news-for-websites-in-2014/</link>
<guid>https://www.adhub.com/adtalk/blog/2014/06/30/good-news-for-websites-in-2014/</guid>
<author>info@adhub.com (by Claire Kaler)</author>
<description><![CDATA[The use of WordPress CMS has made it possible to have many features incorporated into your site for a reasonable budget...]]></description>
</item><item>
<title><![CDATA[They Say A Picture is Worth 1,000 Words]]></title>
<link>https://www.adhub.com/adtalk/blog/2014/05/08/they-say-a-picture-is-worth-1000-words/</link>
<guid>https://www.adhub.com/adtalk/blog/2014/05/08/they-say-a-picture-is-worth-1000-words/</guid>
<author>info@adhub.com (by )</author>
<description><![CDATA[But It Tells a Better Story With A Caption]]></description>
</item><item>
<title><![CDATA[All Links Are Not Good Links]]></title>
<link>https://www.adhub.com/adtalk/blog/2014/03/13/all-links-are-not-good-links</link>
<guid>https://www.adhub.com/adtalk/blog/2014/03/13/all-links-are-not-good-links</guid>
<author>info@adhub.com (by Darcy Knapp)</author>
<description><![CDATA[If you have experienced a decrease in your rankings and traffic since the 2013 Google Hummingbird Algorithm shift �&quot; you may have spammy links to blame...]]></description>
</item><item>
<title><![CDATA[4 Reasons to Use Client Testimonials]]></title>
<link>https://www.adhub.com/adtalk/blog/2014/03/11/4-reasons-to-use-client-testimonials/</link>
<guid>https://www.adhub.com/adtalk/blog/2014/03/11/4-reasons-to-use-client-testimonials/</guid>
<author>info@adhub.com (by Donna Vassallo)</author>
<description><![CDATA[Want a fast, cheap and easy way to increase sales? Add customer testimonials to your website and marketing materials...]]></description>
</item><item>
<title><![CDATA[Creating New Categories Versus Battling it Out for Market Share]]></title>
<link>https://www.adhub.com/adtalk/blog/2014/01/15/new-categories-vs-market-share/</link>
<guid>https://www.adhub.com/adtalk/blog/2014/01/15/new-categories-vs-market-share/</guid>
<author>info@adhub.com (by Brad VanAuken)</author>
<description><![CDATA[True breakthroughs come only from creating entirely new categories, highly compelling new categories...]]></description>
</item><item>
<title><![CDATA[Crafting the Brand Positioning Statement]]></title>
<link>http://www.adhub.com/adtalk/blog/2013/10/30/crafting-the-brand-positioning-statement/</link>
<guid>http://www.adhub.com/adtalk/blog/2013/10/30/crafting-the-brand-positioning-statement/</guid>
<author>info@adhub.com (by Brad VanAuken)</author>
<description><![CDATA[A complete brand positioning statement would include the following...]]></description>
</item><item>
<title><![CDATA[How to Better Understand the Emotional Impact of Your Brand on its Customers]]></title>
<link>http://www.adhub.com/adtalk/blog/2013/08/14/how-to-better-understand-the-emotional-impact-of-your-brand-on-its-customers/</link>
<guid>http://www.adhub.com/adtalk/blog/2013/08/14/how-to-better-understand-the-emotional-impact-of-your-brand-on-its-customers/</guid>
<author>info@adhub.com (by Brad VanAuken)</author>
<description><![CDATA[To gain insight into your brand�&trade;s values and its emotional, experiential and self-expressive benefits as perceived by its customers, have its customers complete these sentences...]]></description>
</item><item>
<title><![CDATA[Google Authorship and SEO]]></title>
<link>http://www.adhub.com/adtalk/blog/2013/07/30/google-authorship-and-seo/</link>
<guid>http://www.adhub.com/adtalk/blog/2013/07/30/google-authorship-and-seo/</guid>
<author>info@adhub.com (by Kevin Rowe)</author>
<description><![CDATA[You may have seen the ever-growing number of photos showing up in Google search results. Google is allowing you to claim ownership of a website, blog or guest blog post and they will display your Google+ profile photo within your link.]]></description>
</item><item>
<title><![CDATA[Top 15 Actions to Build your Brand Online]]></title>
<link>http://www.adhub.com/adtalk/blog/2013/06/20/top-15-actions-to-build-your-brand-online/</link>
<guid>http://www.adhub.com/adtalk/blog/2013/06/20/top-15-actions-to-build-your-brand-online/</guid>
<author>info@adhub.com (by Brad VanAuken)</author>
<description><![CDATA[One can use the Internet to: Increase brand awareness, Reinforce the brand�&trade;s unique value proposition, Tell the brand�&trade;s story, Identify customers and build lists, Create a dialog with customers and potential customers...]]></description>
</item><item>
<title><![CDATA[Creating an Emotional Connection]]></title>
<link>http://www.adhub.com/adtalk/blog/2013/06/20/creating-an-emotional-connection/</link>
<guid>http://www.adhub.com/adtalk/blog/2013/06/20/creating-an-emotional-connection/</guid>
<author>info@adhub.com (by Brad VanAuken)</author>
<description><![CDATA[If you want your brand to connect with people on a deep emotional level, qualitative discovery is the approach you want to take.]]></description>
</item><item>
<title><![CDATA[Higher Education Branding]]></title>
<link>http://www.adhub.com/adtalk/blog/2013/06/18/higher-education-branding/</link>
<guid>http://www.adhub.com/adtalk/blog/2013/06/18/higher-education-branding/</guid>
<author>info@adhub.com (by Brad VanAuken)</author>
<description><![CDATA[While higher education is a very crowded market, there are some colleges and universities that have differentiated themselves in highly compelling ways...]]></description>
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<title><![CDATA[Essential Business Etiquette for Doing Business in Brazil]]></title>
<link>http://www.adhub.com/adtalk/blog/2013/04/03/essential-business-etiquette-for-doing-business-in-brazil/</link>
<guid>http://www.adhub.com/adtalk/blog/2013/04/03/essential-business-etiquette-for-doing-business-in-brazil/</guid>
<author>info@adhub.com (by Diane Marcus)</author>
<description><![CDATA[The world is now focused on Brazil who will host the World Cup in 2014 and the summer Olympics in 2016...]]></description>
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