Ad Profitability

Great Questions from Marketing that Rocks! Facebook 101 Workshop

Melissa — Tue, 26 Feb 2013 01:15:33 +0000

Great Questions from Marketing that Rocks! Facebook 101 Workshop by Melissa

How can I post on my Facebook Page with my page logo instead of my personal picture? Good question. If you’d like to limit access to your personal page on Facebook this is a great setting to enable. When you log in to your personal account, click on the settings icon in the top right-hand [...]

Ad Profitability Melissa

5 Big Brands Confirm That Content Marketing Is The Key To Your Consumer

Melissa — Tue, 04 Dec 2012 14:53:30 +0000

5 Big Brands Confirm That Content Marketing Is The Key To Your Consumer by Melissa

I stumbled across this article on Forbes.com. It captures the essence of content marketing so well, I though I’d re-share it with you. Original Article written by: Brandon Gutman, Forbes.com Contributor 2012 has been the year of growth for content marketing. Brands have begun to embrace the discipline as a vital part of their overall strategy. What was once a conversation on “why [...]

Ad Profitability Melissa

The Inaugural Business’ Darwin Awards Company: Hostess

Melissa — Fri, 16 Nov 2012 19:03:33 +0000

The Inaugural Business’ Darwin Awards Company: Hostess by Melissa

Hostess is blaming it’s liquidation on striking workers, but let’s be honest, failure to get wage and benefit cuts was simply the last nail in Hostess’ coffin. The work stoppage, launched Nov. 9 by the Bakery, Confectionery, Tobacco Workers and Grain Millers Union to protest a fresh labor contract, affected about two-thirds of Hostess’s 36 [...]

Ad Profitability Melissa

Shop Small on November 24th to Support Small Business Saturday®

Melissa — Wed, 07 Nov 2012 15:15:53 +0000

Shop Small on November 24th to Support Small Business Saturday® by Melissa

Between Black Friday and Cyber Monday is another day, one dedicated to the businesses that boost the economy and invigorate neighborhoods across the country. It’s Small Business Saturday, and this year, it’s happening on November 24th. This year is the 2nd annual Small Business Saturday sponsored by American Express. Last year, over one hundred million people came together to Shop Small in [...]

Ad Profitability Melissa

Election Day…Finally! Obama vs. Romney 2012

Melissa — Mon, 05 Nov 2012 18:11:29 +0000

Election Day…Finally! Obama vs. Romney 2012 by Melissa

It’s turning out to be a seriously close race! Right now Obama is leading the swing states in the polls, but the final tally for the popular vote is anyone’s guess. If you want to keep an eye on it, HuffPost Politics put together an awesome Election Dashboard. You can peek at it throughout the day without [...]

Ad Profitability Melissa

Rev Your Engines! Time to Prep After-Thanksgiving Sales: Black Friday, Cyber Monday & Small Business Saturday

Melissa — Fri, 02 Nov 2012 07:03:37 +0000

Rev Your Engines! Time to Prep After-Thanksgiving Sales: Black Friday, Cyber Monday & Small Business Saturday by Melissa

November’s here and shoppers are lookin’ for deals. Time to bring your A Game: November is a crazy month for retail with all sorts of after-Thanksgiving sales and this year customers are cheering up. US retail sales were up in October and consumer projections for November look very positive. So, here’s the low-down on November’s [...]

Ad Profitability Melissa

Extreme Content: Red Bull Stratos & Felix Baumgartner Captivate Millions

Melissa — Mon, 22 Oct 2012 19:43:20 +0000

Extreme Content: Red Bull Stratos & Felix Baumgartner Captivate Millions by Melissa

Plain, old commercials could sell a lot of Red Bull but it takes cojones to sponsor an attempt to break the supersonic speed record, with live coverage. Even the tiny mistakes Felix overcame, close to blackout-inducing rotation and minor trouble with his gear, could have claimed his life. For most companies, a risky marketing move [...]

Ad Profitability Melissa

How Send The Trend is Rocking Social Commerce

Melissa — Fri, 17 Aug 2012 17:42:53 +0000

How Send The Trend is Rocking Social Commerce by Melissa

In an interview for Smart Entrepreneur, Divya Gugnani, co-founder of fashion site Send the Trend, outlines the strategies she used to build success with social commerce. Send the Trend gained about 200,000 Facebook fans in less than a year. Gugnani relies on a number of social networks, including YouTube, Pinterest and Tumblr, and also uses geotargeting to leverage [...]

Ad Profitability Melissa

Profitability Principle: Shake What Yo Mamma Gave Ya

Melissa — Tue, 14 Aug 2012 23:40:41 +0000

Profitability Principle: Shake What Yo Mamma Gave Ya by Melissa

That’s right Shake, Shake, Sh-Shake It! Your business has traits which make it unique and amazing. Use them. Make your company stronger, more memorable. Stop envying competitors or getting caught up in the day-to-day minutia of work. It can blind you to opportunities. Instead, plop that scrawny business in front of the mirror and take a look at [...]

Ad Profitability Melissa

If Social Sites Were Superheros and Villains

Melissa — Tue, 14 Aug 2012 06:35:01 +0000

If Social Sites Were Superheros and Villains by Melissa

You know these social media superheros, you can’t escape from them, they pretty much run life as we know it. Cartoonist Caldwell Tanner from College Humor fame illustrates the internet world in superhero terms. My favorite part: The Villans. It’s pretty funny to see the arch nemesis’ to internet heavyweights. It’s funny because it’s true. Yahoo is the puny nemesis to Google’s superior [...]

Ad Profitability Melissa