Ad Some Tech

Episode 009 - Donald Trump, Taylor Swift, Beyonce, Kanye West, Kim Kardashian #marketing

Thu, 17 Mar 2016 21:53:26 -0400

You don’t have to be like Donald Trump, Taylor Swift, Beyonce, Kanye West, or Kim Kardashian to be good at ‪#‎marketing‬

Ad Some Tech 008 - Reactive vs. Proactive Marketing

Wed, 09 Mar 2016 01:53:11 -0500

On episode 008, we will be talking about the book, “Losing the Signal: The Untold Story of the Rise and Fall of Blackberry.” This book shows an interesting aspect to mistakes that Research in Motion (RIM) made in their marketing efforts. This has a great correlation with the topic of Reactive vs. Proactive Marketing.

Read the book! http://amzn.to/1R6J7B0

DIRECT AUDIO FILE DOWNLOAD

https://archive.org/download/AdSomeTech008/Ad%20Some%20Tech%20008.m4a

Ad Some Tech 007 - Snapchat is the New Twitter

Fri, 04 Mar 2016 19:30:51 -0500

In episode 007 of Ad Some Tech, we are talking about Snapchat and Twitter and their similarities.

https://archive.org/download/AdSomeTech007SnapchatIsTheNewTwitter/Ad%20Some%20Tech%20007%20-%20Snapchat%20is%20the%20New%20Twitter.m4a

Ad Some Tech 006 - User Privacy in Ad...

Wed, 24 Feb 2016 20:59:47 -0500

Ad Some Tech 006 - User Privacy in Ad Tech

https://archive.org/download/AdSomeTech005UserPrivacyInAdTech/Ad%20Some%20Tech%20006%20-%20User%20Privacy%20in%20Ad%20Tech.m4a

On this week’s episode of Ad Some Tech, we are talking about User Privacy in Advertising Technology. Are we doing the right things to safeguard consumer’s privacy and data. Listen in!

Ad Some Tech 005 - Minority Report Advertising is Lazy

Wed, 17 Feb 2016 06:59:23 -0500

https://archive.org/download/AdSomeTech005MinorityReportAdvertisingIsLazy/Ad%20Some%20Tech%20005%20-%20Minority%20Report%20Advertising%20is%20Lazy.m4a

In episode 005 of Ad Some Tech, we talk a bit about AT&T Data Patterns and how Ad Tech is trying to create the form of advertising that was in the movie Minority Report. Daniel and I then talk about how modern data-driven advertising is really lazy.

Ad Some Tech 004 - Windows for Work and Play?

Wed, 10 Feb 2016 06:26:01 -0500

On this episode of Ad Some Tech, I have Daniel Troutman on as a special guest! We are discussing Microsoft Windows and the typical usage in the workplace and at home. Listen in for some great insight!

I did a full blog post on Marketing to Windows Users that you should definitely check out! This will help you understand more of why it is important as a marketer or someone in ad tech to understand the typical US consumer’s computing experiences.

Direct Audio File Download

Ad Some Tech 003 - Flavor of the Week Advertising

Thu, 04 Feb 2016 07:33:17 -0500

On this week’s episode of Ad Some Tech, we are going to talk about something that I call, “Flavor of the Week Advertising.” This is a problem that many businesses, especially small businesses, suffer from and needs to be discussed.

Here’s my list for the biggest offenders of “Flavor of the Week Advertising”

Snapchat Advertising

An article back in 2015 stated that brands were being pitched $750,000 a day to run an ad.

Periscope
Building an App
Viral Marketing
Native Advertising
Retargeting or Remarking

Direct Audio File Download

Ad Some Tech 002 - Wife’s Life with iPhone

Wed, 27 Jan 2016 19:39:16 -0500

This week’s episode of Ad Some Tech has a special guest! My wife, Natalie McNair, visits the podcast to discuss her experience with smartphones and dispels myths about ad usage. We also talk about the recent report regarding Google’s payment to Apple for being default search engine on iOS (and whether that matters).

Direct Audio File Download

https://archive.org/download/AdSomeTech002WifesLifeWithIPhoneWithGuestNatalieMcNair/Ad%20Some%20Tech%20002%20-%20Wife%27s%20Life%20with%20iPhone%20-%20with%20Guest%20Natalie%20McNair.m4a

Ad Some Tech 001 - Netflix vs. NBC

Wed, 20 Jan 2016 20:17:46 -0500

Show Notes: New York Times Article

This is the first podcast of the show Ad Some Tech, a digital marketing and technology podcast. We discuss the relationship of how both digital marketing and technology affect each other.

We discuss the current spat between Netflix’s Chief Content Officer, Ted Sarandos, and NBC Universal over viewership figures.

Keep up with all sorts of relevant technology and digital marketing news over at my website, www.erikmcnair.com.

Direct Audio File Download