Hello AdToll Customers,

We want to inform you that Adtoll.com will be down for approximately 90 minutes on August 20, 2009, at 4am EST for maintenance. Everything will be running as normal, but you will not be able to access your account during this time.

Your patience and understanding is much appreciated. If you have any questions or concerns, please feel free to contact your Account Manager.

Thank you,

AdToll Administration

We want to inform you of the tax forms we are now requiring all publishers to submit. All United States residents are required to fill out a W-9 tax form, which can be found at http://www.irs.gov/pub/irs-pdf/fw9.pdf . Once the forms are completed and signed, they will need to be faxed to 941-296-7773. International residents are required to fill out a W-8 tax form, which can be found at http://www.irs.gov/pub/irs-pdf/fw8ben.pdf . Once the forms are completed and signed, they will need to be faxed to +001 941-296-7773.

Please fax the completed forms to us as soon as possible, as this may create delays with future payments, if we have not received your completed and signed forms. If you are not able to fax your forms, you may scan and e-mail them. If you have any questions, please contact us at support@adtoll.com.

Hi:

I’m Lyndsie, one of the Account Managers for AdToll. We’ve been wondering how to sweeten the pot for some of our larger advertisers. So , we‘ve come up with a new promotion. Please let us know what you think of it.

New AdToll Promotion:  $120 Credit Special for 30 Days Only!

Starting May 26, 2009, we will be running a NEW promotion. As an advertiser, for every US$1,000 deposit you make, we will give you an additional $120 worth of account credit that you can use to purchase more ads! This is a win/win situation for both advertisers and publishers. Advertisers will get free account credit, while publishers will get more ad traffic.

This is a first in AdToll history, and this special promotion is only going to be available for 30 days. So be sure to take an advantage while you can! Of course something so great does come with some conditions. Click here to find out more details.

-Lyndsie-

The latest craze is Twitter, a constant pulse product that simply asks the question “What are you doing now?”. I am sure most of you are well aware of it’s popularity, having an Alexa rank of under 300.

I have now created my very own Twitter profile which I will be using to stay in contact with the Twitter community. If you are on Twitter please follow me to help keep updated!

Check out my Twitter at http://twitter.com/DanAdToll

The first is the new Site/IP Exclusion feature for advertisers. The concept while very simple is extremely powerful in terms of what it means for our advertisers.

Previously advertisers had minimal control over the clicks they were receiving and we would always get e-mails from advertisers asking about particular sites and IP addresses that simply looked fraudulent or were extremely low converting.

Click Fraud is a pet hate of every advertiser and while our system does its best to alleviate fraudulent clicks, nothing is perfect. The new Site/IP Exclusion feature gives power to the advertiser, in essence, allowing them blacklist sites and IP addresses from clicking their ads.

If you are an advertiser reading this I am sure you will instantly see the benefit of this new feature.

To access this, look for the new link in the advertiser section in your account area.

The second feature which you would already be aware of from our previous blog post is the new “Stripe Ad” Format. If you run a blog then this ad format may prove invaluable in your advertising arsenal.

For advertisers we have an introductory offer for Run of Network campaigns so get in quick!

These additions to AdToll are a great step forward and there is plenty more in the pipeline so stay tuned!

For those that are not familiar, the Stripe Ad is a non-obtrusive way of displaying a text ad at the top of your site, just like this:

We will shortly be releasing the Stripe Ad giving you even more power and control over your ad inventory. The Stripe Ad will be easy to plug in to your web site and when you do you will gain access to our ever growing advertising base!

We speak to a lot of publishers and one problem that they mostly face is the ability to market their available advertising space and then bringing on board advertisers. It’s not an easy job marketing your available advertising and then spending time building relationships and negotiating rates.

That’s why webmasters use our service! We take the pain out of advertising by bringing our network of advertisers directly to YOU giving you MORE TIME to spend what you should be doing.

We are expecting to release Stripe Ads early next week so stay tuned for an official announcement of their release. We encourage all publishers to give it a go.

We will also be having an introductory special for Run of Network ads as well for the release.

More AdToll enhancements coming soon are CPM RONs, interstitial ads and more!

This post is really of interest to anyone looking for advertising opportunities on arcade sites. Below I have hand picked a selection of what I feel to be genuinely attractive bargains. Check them out!

Fun4MySpace

100×100 Banner Ad - 3,677 clicks - $21.47 per week = $0.00583 per click

100×100 Banner Ad - 3,472 clicks - $20.27 per week = $0.00583 per click

Hot Flash Games

100×100 Banner Ad - 600 clicks - $4.20 per week = $0.007 per click

Flash Ninja Games

100×100 Banner Ad - 466 clicks - $3.50 per week = $0.0075 per click

Melody4Arab

728×90 Banner Ad - 2,320 clicks - $14.76 per week = $0.00636 per click

Barbiebaba

100×100 Banner Ad -  1,513 clicks - $11.31 per week = $0.00747 per click

Tom and Jerry Games

PicText Ad - 1,232 clicks - $15.05 per week = $0.012 per click

Play Games Club

728×90 Banner Ad - 968 clicks - $20.00 per week = $0.0206 per click

Games for Work

100×100 Banner Ad - 599 clicks - $6.37 per week = $0.0106 per click

Please be aware these prices and stats are accurate at the time of this post. Prices and stats can change.

These are just a selection I picked in a few minutes so you can see the bargains there are to be had. I encourage you to browse our directory of sites yourself, there’s something for everyone!

Click and browse the ‘Entertainment & Games’ vertical.

Get your ad even more exposure with a Run of Network campaign!!

If you are interested in getting your ad seen on as many sites as possible we recommend a Run of Network (RON) campaign. A RON campaign allows you to quickly get your ad exposure on a huge number of sites in our network. You also have targeting options that allow you to pinpoint certain groups of users!

Check out the RON booking form at http://www.adtoll.com/book-ron-ad

SHOUTOUT!

I would like to take this opportunity to give a big shout out to all the webmasters on TalkArcades.com in particular Devon, 8kgames, krushed, Staaleno, David R. and Fahd! There’s a lot more of you so please forgive me if I missed anyone.

If you are into arcades then you should check out TalkArcades.com today!

If you are uncertain what a Peel Away Ad is please read this:

http://www.adtoll.com/peel_away_ads_faq

In an attempt to fill ad inventory we have slashed the price on our Peel Away ad format - by about 50%! This is a huge saving so get in quick and take advantage now!

Below are some of the rates you can expect (based on $1000 campaign budget):

All Countries Targeted - $0.0084 per click

Tier 1 Targeted - $0.0231 per click

US Targeted - $0.0377 per click

India Targeted - $0.0042 per click

That’s just a few of the more common geo-targetes! For the complete list and all the pricing visit the RON booking page.

The customer was under the assumption the pricing was the same regardless of what options he chose. As you can imagine it got me thinking… that meant that most people who looked at the RON booking screen assumed the same - NOT GOOD!

For those that don’t know what a RON is… it’s a campaign priced on a per click basis where your ad will appear on a number of sites across the AdToll network based on your campaign settings and targeting options. This is great as it allows you to quickly get a lot of exposure with the added ability of targeting.

Pricing is dependent on a few factors:

• Ad Rating
• Ad Format
• Geo-Targeting
• Vertical Targeting
• Budget

The budget section at the lower part of the booking page shows you a pricing structure based on your settings and targeting - and like any model, the more you commit the cheaper it gets!

When investigating what a campaign is likely to cost, be sure to enter in all of the necessary information on the booking page BEFORE looking at the pricing.

Why does the pricing change?

A good question! It’s quite simple… certain types of traffic are cheaper than others. For example with geo-targeting, Tier 3 countries like India, Vietnam and Turkey will always be a lot cheaper than Tier 1 traffic from countries such as United States, Canada and Australia.

Different ad formats also attract different pricing purely based on their size! For example an 88×31 button banner is far smaller than a 160×600 towed and as such is priced cheaper.

I hope that explains how the pricing is structured but if not please be sure to get in contact with us with any questions, we are here to help!

What are you waiting for? Check out the available Run of Network campaigns today and drive qualified traffic to your site!

As we evolve, like any good business, we need to adjust the way we do things and we need to ensure you have the tools you need to get the job done.

We have plenty of ideas and things in the pipeline but the following are what we would consider our highest priority in the coming months.

Increased Fraud Protection Systems

As our network gains more exposure we are finding more and more fraudsters are trying their luck - and this is from both the Publisher and Advertiser side.

To protect our valued customers we need to tighten the grips a little which may mean things such as PayPal account verification and credit card verification steps.

Sub-Categories

When we launched AdToll we started off with a tight group of categories some of which have grown very large and some of which haven’t. We need to re-organise our categories and take it a step further by adding sub-categories.

This further pigeon holing of sites means Advertiser’s can far effectively target particular niches and on the flip side Publisher’s should see an increased CTR from the more relevant ads - it’s a win win!

Just as an example we would look at creating sub-categories such as ‘Arcades’, ‘Media Sharing’ and ‘MMORPGs’ under the ‘Entertainment & Games’ category.

Goal Tracking Version 2.0

At the moment every ad booking you create has a different code snippet to track conversions. As you can imagine this is a nightmare for an Advertiser.

We will look at simplifying this so that one code snippet will be required that will cover all of the Advertiser’s campaigns. We may also introduce conversion statistics down to the site level so Advertiser’s can see where their conversions are coming from.

Site/IP Blacklisting for Advertisers

We believe Advertiser’s should be in total control of where and who sees their ads. This new feature will allow them to block IP addresses and sites from seeing their ads and clicking on them.

This is especially useful for Advertiser’s who are concerned with conversion rates and want to block low-converting traffic.

“Make an Offer”

A marketplace isn’t complete without some form of negotiation, and that’s exactly what this is! In essence it allows an Advertiser to make an offer on a Publishers ad group.

Let’s face it, sometimes we look at site rate cards and the prices are just too high - why shouldn’t the Advertiser be able to make the Publisher an offer? The short answer is, he shouldn’t.

This feature will mean more activity and will work well for both parties - the Advertiser can negotiate a better price and the Publisher will win bookings he wouldn’t have otherwise won.

Performance Reporting for Publishers

Publisher’s need the tools to help them optimise their sites and ad groups. We plan on providing a neat set of reports that will give the Publisher an insight into the performance of their ad groups.

It doesn’t take a genius to figure out that any assistance in the area of optimisation will work wonders for our Publishers.

That’s really the tip of the iceberg, we have plenty more on the agenda such as CPM Run of Network ads, advertising opportunity alerts, rate card enhancements, site communities, a technology upgrade and a lot more!