Marketing Strategies & Articles

Saving You Money, And Keeping You Cool

noreply@blogger.com (Ad Trends Advertising, Inc.) — Mon, 15 Aug 2011 11:23:05 PDT

2011 Chiefs Schedules Are In!!

noreply@blogger.com (Ad Trends Advertising, Inc.) — Tue, 26 Jul 2011 12:25:43 PDT

Top 20 Specials - Tote Bags

noreply@blogger.com (Ad Trends Advertising, Inc.) — Tue, 19 Jul 2011 11:48:51 PDT

Things To Consider When Choosing A Domain Name

noreply@blogger.com (Ad Trends Advertising, Inc.) — Mon, 18 Jul 2011 13:26:40 PDT

Brainstorm your top 5 keywords - choose keywords that are relevant to your business
Choose a unique name - don't confuse your audience with another site
Choose .com addresses first - .com sites receive more traffic than .net or .org sites
Choose a name that is easy to type - this will ensure that your site will be found easier and faster
Choose a name that is easy to remember - you want people to talk about your site, and in doing so, pass the name along to others
Keep it short - long domain names are harder to type out, and people are bound to leave out a letter or two in the process
Don't make people guess what you do - choose a name that is relevant to your business
Avoid copyright infringement - make sure you're not breaking any copyright rules in your domain name
Avoid hyphens and numbers - this will make your domain hard to remember, and also hard to verbalize

Top 20 Specials - Vinyl Banners

noreply@blogger.com (Ad Trends Advertising, Inc.) — Wed, 06 Jul 2011 07:16:29 PDT

Top 20 Specials - Nike Golf Shirts

noreply@blogger.com (Ad Trends Advertising, Inc.) — Tue, 21 Jun 2011 09:09:28 PDT

Is Your Site Getting The Traffic You Hoped For?

noreply@blogger.com (Ad Trends Advertising, Inc.) — Thu, 09 Jun 2011 13:07:55 PDT

One of the most important tasks of any site owner is getting traffic to their site. A high percentage of site traffic means people are looking for a company like yours specifically, and if they can't find you then your site has become irrelevant to the internet.

If you feel like your site has become irrelevant, here are a few things you can do to bring those rankings back up to speed:

SEO - Search Engine Optimization takes some time to do, but in the end you'll reap the benefits greatly if done right. SEO includes adding relevant keywords to your site, specific titles to each page, and a content specific description to every page on your site. Sitemaps and search engine submissions are also very helpful in this process and necessary if you want the keywords to be searched on a more regular basis.
Use Facebook, Twitter & LinkedIn - These social networking sites have proven to be extremely important in the advertising world. In fact, some people don't even have an actual website, but solely use these networks to promote their businesses. (Although I wouldn't recommend it.) After you set up these accounts, always remember to put links on your site to these accounts and vice versa.
Frequent Site Updates - Audiences like to see fresh content when returning to your site. If you haven't already, add a blog to your site and update it monthly, weekly or even daily if time permits. Blogs are great for promotions, new items, upcoming events, contests, or anything that you think will draw people to your site. Make sure your blog is linked to your Facebook account. If done right, everytime you post a blog it will post the blog to your Facebook profile, as well.
Set Up A Google Adwords Campaign - If you have your keywords in place and want to bring more people to your site, these Google Ads will do the trick! With the right key phrases directed towards your site, you will bring in more traffic than ever. You set your own budget, and Google will not surpass that amount.
Give Away A Product Through a Contest - People like receiving things for free. There's no question about it. Use this as a tool to bring people to your site, and you'll get them every time.
Promote Your Site For Free - Use classified ads and directory sites to promote your site. The more submissions and links you have out there, the more likely your site is to be found.
Add Website URL To ALL Printed Materials - This is a given, but just a reminder. ALWAYS add your website address to ALL printed materials, i.e. business cards, brochures, menus, promotional products, even items you are giving away in your contests.
Put Links To Your Site In Email Signatures - Think about the number of emails you send out a day. This is the number of times your website could potentially be visited. Add your logo and/or another cool graphic with the link to your site for added appeal.
Send Out Frequent Email Blasts - Monthly newsletters are great refreshers to let your customers know that you're still around. Promote your specials, introduce a new product, announce an upcoming event, or any other special news you can use to "get the word out".

For More Information
Call: (816) 228.1123 or
Email: sales@adtrendsinc.com

20th Anniversary Facebook Giveaway - Golf Kit

noreply@blogger.com (Ad Trends Advertising, Inc.) — Fri, 22 Apr 2011 10:20:18 PDT

Dust off your golf clubs & pack up your gear because spring is here. Springtime marks the beginning of golf tournaments and events. Sponsoring an event is a good way to get your name out to new clients. Ad Trends sells thousands of personalized items including golf jackets, tees, and golf balls.

If you're trying to impress a client or just wanting to play some golf in this beautiful weather, Ad Trends has your back. We are giving away a golf kit (golf ball, tees, divot tool, golf towel, multi-purpose tool, and water bottle) to help improve your game. A perfect gift for the avid golfer!

"Like" Ad Trends Advertising on Facebook and leave a comment about your favorite springtime sport to be entered into the competition. But hurry, because this contest ends April 27th! Winner will be announced on April 29th.

Shipping is included, however, it does not include imprinting. Winner will be contacted on April 29th to set up shipping method. Must redeem within six months after winner is announced.
See some of our other golf promotional products below. Good luck and have fun!

20th Anniversary Facebook Giveaway -4-In-1 Blanket

noreply@blogger.com (Ad Trends Advertising, Inc.) — Fri, 01 Apr 2011 13:44:40 PDT

Spring has finally arrived! Here comes the new spring sports seasons! We want you to stay warm and comfortable while watching your games with this 4-in-1 blanket. It can be a bag, seat cushion, blanket and pillow. It features a water-proof backing for even the wettest of events.

Are you already out there watching sports? "Like" Ad Trends Adverting on Facebook and leave a comment about your favorite team to watch or when you would use this blanket to be entered into the competition. But hurry, because this contest ends April 7th!

Shipping included. Does not include imprinting or design. Winner will be contacted on April 8th to setup shipping method. Must redeem within six months after winner is announced.

See some of our other sports promotional products below. Good luck and stay warm!

20th Anniversary Facebook Giveaway - Promo Flags

noreply@blogger.com (Ad Trends Advertising, Inc.) — Fri, 25 Mar 2011 08:33:02 PDT

Thanks for entering our Facebook postcard giveaway!

Len May is the winner of
the 1,000 postcards

Congratulations Len! Send us a message on Facebook
ASAP to discussdesign ideas and claim your prize.

Up Next:

Promotional flags are one of the best ways to market to people in your area. These full color flags are highly visible and tower over many other conventional signs. Clients have used them to promote their business, sports team, fraternity/sorority, or even a family reunion.

This contest is a little different. John Groves, Ad Trends' Marketing Director, is standing next to a 15' promotional flag in the picture to the right. Leave a comment on Ad Trends' Facebook Wall about how tall you think John is to be entered into the contest for a free 15' promotional flag of your own. This contest ends March 29th.

Includes carrying case, hardware, flag, 30 minutes of graphic design time, shipping and printing. Extra design time is not included. Winner will be contacted on March 31st to setup design ideas and shipping method. Must order banner within six months after winner is announced. Happy guessing!

20th Anniversary Facebook Giveaway - Postcards

noreply@blogger.com (Ad Trends Advertising, Inc.) — Tue, 15 Mar 2011 11:02:52 PDT

Thanks everyone for entering our first of many Facebook giveaways!
The winner of the Full Color Banner is (drum roll please)...

Rebecca Dickerson!

Congrats Rebecca! Send us a message on Facebook
ASAP to discuss design ideas and claim your prize.

Keeping your logo in front of your clients is essential for brand recognition. An easy way to do this is through direct mailing. A
postcard or brochure with new products, services, and special
events can entice clients to keep coming back. Advertising sale
events also rewards current clients for using your company and
may sway new clients to use your business.

Have an idea for your next mailer? "Like" Ad Trends Advertising,
Inc. on Facebook and leave a comment about how you would use
a direct mailer and you will be automatically entered into the
drawing for 1,000 free postcards. But hurry, because this contest
ends March 21st!

Includes 30 minutes of graphic design time and printing. Extra design time is not included. Winner will be contacted on March 23rd to set up design ideas and shipping method. Must order postcards within six months after winner is announced. Good Luck!

Top 20 Specials - Promo Flags

noreply@blogger.com (Ad Trends Advertising, Inc.) — Tue, 15 Mar 2011 11:03:08 PDT

Is Your Website Living Up To Its Potential? Part 4.

noreply@blogger.com (Ad Trends Advertising, Inc.) — Thu, 27 Jan 2011 12:44:18 PST

Questions To Ask Yourself About Your Website

Question #4 - Am I promoting it through social media networking?

Social media networking can provide immediate results for your business. Sites such as Facebook and Twitter help build stronger traffic, brand awareness and user-generated content.

Research and compare all the different social media networking platforms and choose the one(s) that best suit your company. After setting up these accounts, make sure you add direct links to your website, and add social media networking icons to your site that go directly to these accounts, as well.

Facebook & Twitter, as well as some of the other big social networking sites, are making it easier to customize your profile pages. It never hurts to go the extra mile to promote your business. Click here to view customized Facebook pages.

Want More Information?
Call Ad Trends Advertising, Inc.
816.228.1123

Custom Facebook Page - Special

noreply@blogger.com (Ad Trends Advertising, Inc.) — Thu, 27 Jan 2011 07:42:13 PST

Is Your Website Living Up To Its Potential? Part 3.

noreply@blogger.com (Ad Trends Advertising, Inc.) — Mon, 24 Jan 2011 14:16:31 PST

Questions To Ask Yourself About Your Website

Question #3 - Does it have dynamic content?

More and more businesses are having their sites developed using Content Management Systems (CMS). These are data driven sites that allow the owner to have access to their site's full content through the back end administrative area.

Content Management Systems like Wordpress, Joomla and Drupal allow administrators to go in and make changes to text and add images or videos without any previous knowledge of html. This can make things very convenient for the site owner, as content should change frequently to keep the site fresh and competitive.

Up Next: Question #3!

Want More Information?
Call Ad Trends Advertising, Inc.
816.228.1123

Is Your Website Living Up To Its Potential? Part 2.

noreply@blogger.com (Ad Trends Advertising, Inc.) — Tue, 18 Jan 2011 12:03:50 PST

Questions To Ask Yourself About Your Website

Question #2 - Does it have clear and easy navigation?

Your website should have a main navigation bar at the top with your most important pages listed. Depending on the size of your site, it may be beneficial for a secondary side navigation menu to be placed on each page.

Each link in these menus should be linked to it's corresponding page, and the menus should remain consistent throughout the site.

If you are linking to an outside page, make sure you have that page open in a new window or tab so the user isn't forced to leave your site.

Each page should have a corresponding page title somewhere toward the top of the page and/or a distinct change in its menu button so users know which page they are currently visiting.

Stay Tuned For Question #3!

Want More Information?
Call Ad Trends Advertising, Inc.
816.228.1123

Is Your Website Living Up To Its Potential?

noreply@blogger.com (Ad Trends Advertising, Inc.) — Fri, 14 Jan 2011 14:53:09 PST

Questions To Ask Yourself About Your Website

Question #1 - Is it enticing and relevant?

The home page is the first page your audience will see, so make it clear, make it interesting, and make it easy to read. It should have a clear call to action. This may be a short video, contact form, a short list of customer reviews, or a slideshow of no more than 10 of your company's best images. These images could range from products from your store to pieces of work from your portfolio.

All pages should have clearly written, correctly spelled content. Nothing is worse, or more embarrassing than having someone call to tell you there's a misspelled word on your website. If you want to maintain credibility on the web, send your content to a few co-workers or friends to help you proofread before posting on your site.

It is also very important that the color of text being used contrasts nicely with the content area's background color. Red text on a blue background is very hard to read. If in doubt, the traditional black text on a white background always works great.

Question #2 Will Be Posted Soon!

Questions or Comments?
Call Ad Trends Advertising, Inc.
816.228.1123

Ad Trends Advertising Inc. Continues the Trend of Giving

noreply@blogger.com (Ad Trends Advertising, Inc.) — Thu, 13 Jan 2011 07:43:09 PST

Helping with more than a handful of our District events, Ad Trends Advertising, Inc. has made quite an impact in our learning community. This fall, the BSSD Cares program was launched to benefit families in the Blue Springs Community who have students in need of aid. The program was introduced at the business partners’ breakfast on September 24, 2010 and is heavily supported by Ad Trends. T-shirts designed specifically for the BSSD Cares program were given out to local businesses who attended. Ad Trends donated 150 shirts and will contribute $1.00 back into the BSSD Cares fund with any additional shirts that are purchased through the website www.adtrendsinc.com/bssd/. The last Friday of every month is District Day, when businesses are encouraged to wear these shirts to support our students.

Partner Highlight – Mark Cromwell

Mark Cromwell, President of Ad Trends Advertising, Inc., a local business in Blue Springs, MO, has been a partner with the Blue Springs School District for 10 years. When asked about his motivation, Mark states: “All my children attended Blue Springs schools. They received a superior education and participated in many of the programs their schools and the School District offered. Blue Springs is a wonderful place to raise a family and I believe the School District is a large part of it. I wanted to give back to the School District that gave my family so much.”

- Featured in the Partner Profile Newsletter produced by Blue Springs School District

Website Tune-Up Special

noreply@blogger.com (Ad Trends Advertising, Inc.) — Fri, 10 Dec 2010 09:18:02 PST

72% Of Shoppers Will Buy Online This Holiday Season

noreply@blogger.com (Ad Trends Advertising, Inc.) — Fri, 10 Dec 2010 09:30:33 PST

Are you ready for the holidays?

72% of U.S. online consumers say they will shop online for holiday gifts this season, and 40% of those shoppers say they’ll spend from $100 to $300 for gifts at e-retailers. Another 24% say they’ll spend up to $500, according to exclusive research conducted forInternet Retailer. More than a third of online shoppers (34%) will buy gift cards this season.

The Internet Retailer Holiday Shopping Survey, conducted online in mid-November by Lightspeed Research, a market research firm, measured the opinions and intentions of more than 2,000 U.S. consumers about shopping online. The findings can help e-retailers refine their holiday strategies.

When they’ll buy

35% of shoppers had made at least one holiday purchase online by Nov. 15. Of consumers who hadn’t yet made a purchase, 33% say they expect to start buying online the week after Thanksgiving. 14% will wait until early December and just 2% will wait until mid-December to start shopping online. 23% say they are waiting until they start seeing holiday promotions from e-retailers.

Where they’ll buy

67% of online shoppers say they will buy holiday gifts from two to four e-retailers this season. 23% will shop at five to seven. Consumers cite low prices (69%) as the most important factor when choosing a store. Free or discounted shipping is next (65%), followed by selection (42%), site recognition or previous experience with a site (32%), quality of customer service (29%), flexible return policy (26%), customer reviews of the store (20%) and free gift with purchase (14%).

What they’ll buy

Consumers expect to buy gifts from the books/video/music category most often (54%), followed by electronics (50%), toys (41%), apparel/shoes (38%), video games (35%) and gift cards (34%). Fewer say they will shop online this holiday for jewelry (18%), furnishings or home décor (14%) and food (12%).

Why they’ll buy

The 72% of U.S. online consumers who will buy gifts online this holiday say they will shop online for the time saving and convenience it brings (79% of those planning to shop online). 72% say they go online to avoid crowds and long lines. 63% say it is easier to compare prices online and 61% say prices are lower on the web. More than half cite online for having a larger selection of items (51%). 49% like saving on gas costs and 36% cite paying no or less sales tax as a reason they will shop online for holiday gifts this season.

Why they won’t buy

The 28% of U.S. online consumers that say they won’t buy online say the No. 1 reason why they’ll stick to bricks-and-mortar stores is that they want to see items in person before buying (40%). 34% say they just don’t want to shop online and 25% say they like the experience of shopping in stores during the holidays (25%).

Ad Trends Advertising wants to make sure your all ready for the holiday season, so please contact us today @ 816-228-1123 if you need help tuning up your website for the holiday online traffic.

Custom USB Drives

noreply@blogger.com (Ad Trends Advertising, Inc.) — Fri, 10 Dec 2010 09:29:12 PST

The Wall That Heals Video

noreply@blogger.com (Ad Trends Advertising, Inc.) — Fri, 10 Dec 2010 09:32:41 PST

Ad Trends Advertising, Inc. had the pleasure of working with the city of Blue Springs to honor our Veterans and Educate our youth with the Wall That Heals.

This half scale replica of the wall in Washington D.C. drew over 50,000 visitors during the course of it’s four days in our area.

The Ad Trends Advertising staff worked with the executive committee for over a year planning this event, and raised much of the corporate sponsorship funds to pay for it.

It’s not every day you get to work on a project that is so touching, with a committee that is so dedicated to success.

Thanks to everyone that came out to The Wall That Heals and truly welcomed our Veterans Home.

The Big Pen Deal

noreply@blogger.com (Ad Trends Advertising, Inc.) — Fri, 05 Nov 2010 07:05:51 PDT

Give us a call today at 816-228-1123 to take advantage of the great deal on customizable pens.

Pink Awareness Koozie

noreply@blogger.com (Ad Trends Advertising, Inc.) — Wed, 13 Oct 2010 11:12:59 PDT

Now Hiring: Internet Marketing Professional

noreply@blogger.com (Ad Trends Advertising, Inc.) — Thu, 07 Oct 2010 07:14:42 PDT

Ad Trends Advertising, Inc. in Blue Springs, www.adtrendsinc.com is looking to hire a full-time Internet Marketer. This person must be a pro-active, self-starter with experience in managing PPC campaigns, email marketing, blogs, and social networking campaigns. Search engine optimization and keyword research skills are required. Must enjoy working with a team and always strive to improve themselves and stay current on internet marketing trends and tools. If you are this person and wish to join a marketing team of professional graphic and web designers in the advertising industry, please email your resume and portfolio to customerservice@adtrendsinc.com.

Michael Montague
Internet Marketing Director

Marketing Strategies & Articles

Saving You Money, And Keeping You Cool

2011 Chiefs Schedules Are In!!

Top 20 Specials - Tote Bags

Things To Consider When Choosing A Domain Name

Top 20 Specials - Vinyl Banners

Top 20 Specials - Nike Golf Shirts

Is Your Site Getting The Traffic You Hoped For?

For More Information Call: (816) 228.1123 or Email: sales@adtrendsinc.com

20th Anniversary Facebook Giveaway - Golf Kit

20th Anniversary Facebook Giveaway -4-In-1 Blanket

20th Anniversary Facebook Giveaway - Promo Flags

Len May is the winner of the 1,000 postcards

20th Anniversary Facebook Giveaway - Postcards

Top 20 Specials - Promo Flags

Is Your Website Living Up To Its Potential? Part 4.

Want More Information? Call Ad Trends Advertising, Inc. 816.228.1123

Custom Facebook Page - Special

Is Your Website Living Up To Its Potential? Part 3.

Up Next: Question #3!

Want More Information? Call Ad Trends Advertising, Inc. 816.228.1123

Is Your Website Living Up To Its Potential? Part 2.

Stay Tuned For Question #3!

Want More Information? Call Ad Trends Advertising, Inc. 816.228.1123

Is Your Website Living Up To Its Potential?

Questions To Ask Yourself About Your Website

Question #2 Will Be Posted Soon!

Questions or Comments? Call Ad Trends Advertising, Inc. 816.228.1123

Ad Trends Advertising Inc. Continues the Trend of Giving

Website Tune-Up Special

72% Of Shoppers Will Buy Online This Holiday Season

Custom USB Drives

The Wall That Heals Video

The Big Pen Deal

Pink Awareness Koozie

Now Hiring: Internet Marketing Professional

For More Information
Call: (816) 228.1123 or
Email: sales@adtrendsinc.com

Len May is the winner of
the 1,000 postcards

Want More Information?
Call Ad Trends Advertising, Inc.
816.228.1123

Want More Information?
Call Ad Trends Advertising, Inc.
816.228.1123

Want More Information?
Call Ad Trends Advertising, Inc.
816.228.1123

Questions or Comments?
Call Ad Trends Advertising, Inc.
816.228.1123