Adam Boettiger

What is Social Media Marketing? (Really)

Adam Boettiger — Tue, 15 Feb 2011 17:50:47 +0000

…and more importantly, how can I measure the impact and ROI of my social media marketing investment as a brand? This is an interesting and often-asked question by CMOs, but is it the right question? ROI has always been a pretty basic formula: ROI = (X – Y) / Y, where X is your final [...]

How Maker’s Mark Missed the Mark in Social Media – “A” for Effort, “F” for Execution

Adam Boettiger — Mon, 31 Jan 2011 23:38:30 +0000

On June 30th, 2010 Maker's Mark launched a Premium brand of their classic bourbon. It's called simply "Maker's 46". It costs about $14 more per bottle than the regular stuff does, but it's 94 proof and is a good product and a great bourbon. Now, t

Madison Avenue Needs a New Lens for Social CRM

Adam Boettiger — Thu, 06 Jan 2011 14:28:51 +0000

StatCounter has recently reported that web discovery service StumbleUpon has overtaken Facebook as the top source for social media traffic in the US. Major publications like Forbes and marketing industry blogs are reporti

Client-Speak

Adam Boettiger — Tue, 14 Sep 2010 19:36:17 +0000

Social Media Marching Orders from the Client's Perspective From time to time agency professionals have the opportunity to peer into the client's world - either by working a client side position themselves or interacting directly with clients who, on

How and why I migrated from AT&T to Verizon Wireless

Adam Boettiger — Thu, 09 Sep 2010 17:03:13 +0000

I'm a gadget person. In the late 90's, when Palm was still an innovative company, I went through the first iteration of the Palm Pilot and subsequent ones. I've been through countless cell phones, all models of Blackberry, all models of iPhone (inclu

50 Rules of Life that Your Kids Won’t Learn in School

Adam Boettiger — Wed, 08 Sep 2010 20:18:06 +0000

Charles Sykes, author of DUMBING DOWN OUR KIDS, speaks at high school and college graduations sharing a list of things the graduates did not learn in school. In his book, he talks about how the ongoing feel good, poli

Ten Rules for Improved Response to Emails and Invitations

Adam Boettiger — Sun, 11 Jul 2010 03:19:46 +0000

Guest Post by Jack Myers

1. Get to the point immediately.

Include a clear message in the e-mail subject line and get immediately to the point in the first line of your message. Don’t beat around the bush or include extraneous background

The best email follow-up service you’ve never heard of

Adam Boettiger — Sat, 10 Jul 2010 02:35:45 +0000

By @AdamBoettiger

People ask me how I am able to follow-up so religiously on email that I send. Like you, I send and receive a great deal of email daily. Unlike you, my daily inbound volume regularly exceeds 300 to 4

How to use Gmail Advanced Search Operators

Adam Boettiger — Wed, 19 May 2010 23:11:19 +0000

After many years of using Google's Gmail, in 2007 I finally decided to move to their paid version at fifty bucks per user per year. It was an easy decision to make and gave me an additional 20GB or so of storage (total of 25GB), phone support and no

Website Monitoring

Adam Boettiger — Mon, 26 Apr 2010 00:48:56 +0000

As I'm sure you can tell by the parts of this blog that are unfinished and the bareness of it, this is a new project for me. I'm not new to blogging, mind you. I've been blogging since around 1995 in one capacity or another. There were a number o