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<channel>
	<title>Adam Breckler</title>
	
	<link>http://www.adambreckler.com</link>
	<description>internet professional</description>
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		<title>Symmetric versus asymmetic business models</title>
		<link>http://feedproxy.google.com/~r/AdamBreckler/~3/5z3fRjGVSDI/symmetric-versus-asymmetic-business-models</link>
		<comments>http://www.adambreckler.com/symmetric-versus-asymmetic-business-models#comments</comments>
		<pubDate>Sat, 21 Aug 2010 19:42:17 +0000</pubDate>
		<dc:creator>adam</dc:creator>
				<category><![CDATA[Economics]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Startups]]></category>
		<category><![CDATA[business models]]></category>

		<guid isPermaLink="false">http://www.adambreckler.com/?p=821</guid>
		<description><![CDATA[
Munjal Shah on Revenue &#8211; The Founder Institute
View more presentations from AdeoRessi.



]]></description>
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		<item>
		<title>Life</title>
		<link>http://feedproxy.google.com/~r/AdamBreckler/~3/4TmfRdbx4Ns/life</link>
		<comments>http://www.adambreckler.com/life#comments</comments>
		<pubDate>Wed, 04 Aug 2010 05:26:15 +0000</pubDate>
		<dc:creator>adam</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

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		<description><![CDATA[jamphat
]]></description>
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		<item>
		<title>How to win at rock, paper, scissors every time</title>
		<link>http://feedproxy.google.com/~r/AdamBreckler/~3/MmZZIGIJwmM/how-to-win-at-rock-paper-scissors-every-time</link>
		<comments>http://www.adambreckler.com/how-to-win-at-rock-paper-scissors-every-time#comments</comments>
		<pubDate>Sat, 31 Jul 2010 21:28:21 +0000</pubDate>
		<dc:creator>adam</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.adambreckler.com/?p=815</guid>
		<description><![CDATA[
]]></description>
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		<item>
		<title>How to Remove the Facebook Likebox Border</title>
		<link>http://feedproxy.google.com/~r/AdamBreckler/~3/U-GlBIW0ijY/how-to-remove-the-facebook-likebox-border</link>
		<comments>http://www.adambreckler.com/how-to-remove-the-facebook-likebox-border#comments</comments>
		<pubDate>Wed, 30 Jun 2010 16:19:35 +0000</pubDate>
		<dc:creator>adam</dc:creator>
				<category><![CDATA[Code]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[connect]]></category>
		<category><![CDATA[facebook]]></category>

		<guid isPermaLink="false">http://www.adambreckler.com/?p=807</guid>
		<description><![CDATA[Facebook provides a nifty little likebox widget that can be customized to display your facebook pages current fans (or likers), but the widget comes with an ugly blue border that cannot be overridden with css because it is in a facebook iframe.
The Solution: Wrap the likebox in an extra div (with a border color set [...]]]></description>
			<content:encoded><![CDATA[<p>Facebook provides a nifty little <a href="http://developers.facebook.com/docs/reference/plugins/like-box">likebox widget</a> that can be customized to display your facebook pages current fans (or likers), but the widget comes with an ugly blue border that cannot be overridden with css because it is in a facebook iframe.</p>
<p><strong>The Solution:</strong> Wrap the likebox in an extra div (with a border color set to your pages background color, and position the wrapper to overlap the likebox). Code below.</p>
<h3>The HTML</h3>
<pre class="html">
<span class="htmlOtherTag">&lt;div id=<span class="htmlAttributeValue">&quot;likebox-frame&quot;</span>&gt;</span>
     <span class="htmlOtherTag">&lt;iframe src=<span class="htmlAttributeValue">&quot;http://www.facebook.com/plugins/likebox.php?id=XXXXXX<span class="htmlSpecialChar">&amp;amp;</span>width=900<span class="htmlSpecialChar">&amp;amp;</span>connections=16<span class="htmlSpecialChar">&amp;amp;</span>stream=false<span class="htmlSpecialChar">&amp;amp;</span>header=false<span class="htmlSpecialChar">&amp;amp;</span>height=190&quot;</span> scrolling=<span class="htmlAttributeValue">&quot;no&quot;</span> frameborder=<span class="htmlAttributeValue">&quot;0&quot;</span> style=<span class="htmlAttributeValue">&quot;<span class="cssProperty">z-index</span><span class="cssRest">:</span><span class="cssValue">9;border:none <span class="cssImportant">!important</span></span><span class="cssRest">;</span> <span class="cssProperty">overflow</span><span class="cssRest">:</span><span class="cssValue">hidden</span><span class="cssRest">;</span> <span class="cssProperty">width</span><span class="cssRest">:</span><span class="cssValue">900px</span><span class="cssRest">;</span> <span class="cssProperty">height</span><span class="cssRest">:</span><span class="cssValue">190px</span><span class="cssRest">;</span>&quot;</span> allowtransparency=<span class="htmlAttributeValue">&quot;false&quot;</span>&gt;</span><span class="htmlOtherTag">&lt;/iframe&gt;</span>
    <span class="htmlOtherTag">&lt;/div&gt;</span>
</pre>
<h3>The CSS</h3>
<pre class="cssl">
#likebox-frame{
 border:2px solid #F0F9F4;
 width:894px;
 z-index:10;
 height: 156px;
 overflow: hidden;
 position:relative;
 top:-1px;
 left:-2px;
}
#likebox-frame iframe{
  left:-5px;
  overflow:hidden;
  position:relative;
  top:-1px;
}
</pre>
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		<item>
		<title>On Randomness</title>
		<link>http://feedproxy.google.com/~r/AdamBreckler/~3/Fn9J86sMz44/randomness</link>
		<comments>http://www.adambreckler.com/randomness#comments</comments>
		<pubDate>Wed, 23 Jun 2010 03:47:02 +0000</pubDate>
		<dc:creator>adam</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[radomness]]></category>

		<guid isPermaLink="false">http://www.adambreckler.com/?p=795</guid>
		<description><![CDATA[
Inspired by: The Black Swan and MoreNewMath
]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.adambreckler.com/wp-content/uploads/2010/06/randomness.gif"><img class="alignleft size-full wp-image-796" title="randomness" src="http://www.adambreckler.com/wp-content/uploads/2010/06/randomness.gif" alt="randomness" width="524" height="339" /></a></p>
<p>Inspired by: <a href="http://www.amazon.com/gp/product/081297381X?ie=UTF8&amp;tag=baho-20&amp;linkCode=as2&amp;camp=1789&amp;creative=390957&amp;creativeASIN=081297381X">The Black Swan</a> and <a href="http://www.morenewmath.com/">MoreNewMath</a></p>
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		<item>
		<title>How to camouflage wordpress</title>
		<link>http://feedproxy.google.com/~r/AdamBreckler/~3/hf_7KeLJ2AY/how-to-camouflage-wordpress</link>
		<comments>http://www.adambreckler.com/how-to-camouflage-wordpress#comments</comments>
		<pubDate>Wed, 23 Jun 2010 01:34:40 +0000</pubDate>
		<dc:creator>adam</dc:creator>
				<category><![CDATA[Code]]></category>
		<category><![CDATA[wordpress]]></category>

		<guid isPermaLink="false">http://www.adambreckler.com/?p=782</guid>
		<description><![CDATA[
Sometimes you don&#8217;t want to broadcast to the world that your site is running on wordpress.  Here are some steps to take to remove some of the &#8220;traces&#8221; of wordpress in your code.
Step 1: Update .htaccess
To mask the paths of your wp-content and theme directories in you will need to make some modifications to [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.adambreckler.com/wp-content/uploads/2010/06/camo.jpg"><img src="http://www.adambreckler.com/wp-content/uploads/2010/06/camo.jpg" alt="camo" title="camo" width="495" height="440" class="alignleft size-full wp-image-788" /></a></p>
<p>Sometimes you don&#8217;t want to broadcast to the world that your site is running on wordpress.  Here are some steps to take to remove some of the &#8220;traces&#8221; of wordpress in your code.</p>
<h3>Step 1: Update .htaccess</h3>
<p>To mask the paths of your wp-content and theme directories in you will need to make some modifications to your .htaccess file.  Place the following code at the top of your .htaccess at the root of your site.</p>
<pre class="php">
# BEGIN REWRITES
<span class="phpOperator">&lt;</span>IfModule mod_rewrite.c<span class="phpOperator">&gt;</span>
RewriteEngine On
Options <span class="phpOperator">+</span>FollowSymlinks
RewriteBase /
RewriteRule ^images/<span class="phpOperator">(</span>.*<span class="phpOperator">)</span>$ wp-content/themes/THEMNAME/images/$<span class="phpNumber">1</span> <span class="phpOperator">[</span>PT<span class="phpOperator">]</span>
RewriteRule ^css/<span class="phpOperator">(</span>.*<span class="phpOperator">)</span>$ wp-content/themes/THEMNAME/css/$<span class="phpNumber">1</span> <span class="phpOperator">[</span>PT<span class="phpOperator">]</span>
RewriteRule ^js/<span class="phpOperator">(</span>.*<span class="phpOperator">)</span>$ wp-content/themes/THEMNAME/js/$<span class="phpNumber">1</span> <span class="phpOperator">[</span>PT<span class="phpOperator">]</span>
RewriteRule ^uploads/<span class="phpOperator">(</span>.*<span class="phpOperator">)</span>$ wp-content/uploads/$<span class="phpNumber">1</span> <span class="phpOperator">[</span>PT<span class="phpOperator">]</span>
RewriteRule ^plugins/<span class="phpOperator">(</span>.*<span class="phpOperator">)</span>$ wp-content/plugins/$<span class="phpNumber">1</span> <span class="phpOperator">[</span>PT<span class="phpOperator">]</span>
<span class="phpOperator">&lt;</span>/IfModule<span class="phpOperator">&gt;</span>
# END REWRITES
</pre>
<p>In your wp-config.php, add the following line to customize your plugin directory url.</p>
<pre class="php">
<span class="phpFunction">define</span><span class="phpOperator">(</span> <span class="phpString">'WP_PLUGIN_URL'</span>, <span class="phpString">'http<span class="phpOperator">:</span><span class="phpComment">//www<span class="phpOperator">.</span>yoururlhere.com/plugins'</span> <span class="phpOperator">)</span><span class="phpText">;</span>
</span></pre>
<h3>Step 2: Modify functions.php</h3>
<p>Get rid of pesky meta-data that wordpress leaves in your header with the following actions added to your theme&#8217;s functions.php.</p>
<pre class="php">
  remove_action<span class="phpOperator">(</span><span class="phpString">'wp_head'</span>, <span class="phpString">'wp_generator'</span><span class="phpOperator">)</span><span class="phpText">;</span>
  remove_action<span class="phpOperator">(</span><span class="phpString">'wp_head'</span>, <span class="phpString">'wlwmanifest_link'</span><span class="phpOperator">)</span><span class="phpText">;</span>
  remove_action<span class="phpOperator">(</span><span class="phpString">'wp_head'</span>, <span class="phpString">'rsd_link'</span><span class="phpOperator">)</span><span class="phpText">;</span>
</pre>
<h3>Step 3: Remove html comments from plugins you use.</h3>
<p>Some wordpress plugins leave behind html comments such as &#8220;powered by such-and-such&#8221;.  It is generally assumed that you will leave in those comments as free advertising for the plugin author, but you are allowed to remove them if you like in almost every case.</p>
<h3>Step 4: Modify wp-admin path</h3>
<p>Add the following to your .htaccess file.  <a href="http://www.michiknows.com/2007/02/12/who-else-wants-to-hide-their-wordpress-admin-folder/">Fully documented here</a></p>
<pre class="php">
RewriteCond %<span class="phpOperator">{</span>REQUEST_URI<span class="phpOperator">}</span> wp-admin/
RewriteCond %<span class="phpOperator">{</span>QUERY_STRING<span class="phpOperator">}</span> <span class="phpOperator">!</span>YOURSECRETWORDHERE
RewriteRule <span class="phpOperator">.</span>*\<span class="phpOperator">.</span>php <span class="phpOperator">[</span>F,L<span class="phpOperator">]</span>
RewriteCond %<span class="phpOperator">{</span>QUERY_STRING<span class="phpOperator">}</span> <span class="phpOperator">!</span>YOURSECRETWORDHERE
RewriteRule ^ADMINFOLDER/<span class="phpOperator">(</span>.*<span class="phpOperator">)</span> wp-admin/$<span class="phpNumber">1</span><span class="phpOperator">?</span>%<span class="phpOperator">{</span>QUERY_STRING<span class="phpOperator">}</span>&#038;amp<span class="phpText">;</span>YOURSECRETWORDHERE <span class="phpOperator">[</span>L<span class="phpOperator">]</span>
</pre>
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		<item>
		<title>5 ways engineers are like hot chicks</title>
		<link>http://feedproxy.google.com/~r/AdamBreckler/~3/CbrJFhahv3M/5-ways-engineers-are-like-hot-chicks</link>
		<comments>http://www.adambreckler.com/5-ways-engineers-are-like-hot-chicks#comments</comments>
		<pubDate>Wed, 09 Jun 2010 20:46:43 +0000</pubDate>
		<dc:creator>adam</dc:creator>
				<category><![CDATA[Startups]]></category>

		<guid isPermaLink="false">http://www.adambreckler.com/?p=772</guid>
		<description><![CDATA[
They have options
In Silicon Valley, engineers, like hot chicks, are the ones who are being pursued. They have their pick of the litter (jobs) and are coveted by multiple suitors (companies).
No means no (except when it doesn&#8217;t)
When and engineer describes something as &#8220;impossible&#8221;, this is code for &#8220;leave me alone, i&#8217;m trying to play starcraft&#8221;. [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.adambreckler.com/wp-content/uploads/2010/06/3286181709_223b9420c4.jpg"><img src="http://www.adambreckler.com/wp-content/uploads/2010/06/3286181709_223b9420c4.jpg" alt="3286181709_223b9420c4" title="3286181709_223b9420c4" width="500" height="331" class="alignleft size-full wp-image-774" /></a></p>
<h3>They have options</h3>
<p>In Silicon Valley, engineers, like hot chicks, are the ones who are being pursued. They have their pick of the litter (jobs) and are coveted by multiple suitors (companies).</p>
<h3>No means no (except when it doesn&#8217;t)</h3>
<p>When and engineer describes something as &#8220;impossible&#8221;, this is code for &#8220;leave me alone, i&#8217;m trying to play starcraft&#8221;. You are going to have to ask more than once.  Similarly, when a hot chick says no to a date at first, it pays to be persistent. </p>
<h3>They are the gatekeepers</h3>
<p>To get anything done, you need to procure &#8220;engineering resources&#8221; for your pet project. For this you need to secure &#8220;buy in&#8221; from engineering.  Hot chicks are a different kind of talent and also need to be &#8220;bought in&#8221;. </p>
<h3>They get good benefits </h3>
<p>Good engineers command top salaries and stock options. Hot chicks get benefits like cars and credit cards.</p>
<h3>They are in short supply</h3>
<p>Good engineers, like hot (and smart) chicks, are a rare breed.  Once you find a good one, it pays to hold on. </p>
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		<item>
		<title>The Next Bubble (For-Profit Education)</title>
		<link>http://feedproxy.google.com/~r/AdamBreckler/~3/L2cl300FmfM/the-next-bubble-for-profit-education</link>
		<comments>http://www.adambreckler.com/the-next-bubble-for-profit-education#comments</comments>
		<pubDate>Thu, 27 May 2010 15:46:35 +0000</pubDate>
		<dc:creator>adam</dc:creator>
				<category><![CDATA[Economics]]></category>

		<guid isPermaLink="false">http://www.adambreckler.com/?p=766</guid>
		<description><![CDATA[
Eisman ira sohn conference slides and speech-5-26-10
View more presentations from pkedrosky.

]]></description>
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<div style="width:425px" id="__ss_4330123"><strong style="display:block;margin:12px 0 4px"><a href="http://www.slideshare.net/pkedrosky/eisman-ira-sohn-conference-slides-and-speech52610" title="Eisman ira sohn conference slides and speech-5-26-10">Eisman ira sohn conference slides and speech-5-26-10</a></strong><object id="__sse4330123" width="500" height="405"><param name="movie" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=eisman-irasohnconferenceslidesandspeech-5-26-10-100527100339-phpapp01&#038;stripped_title=eisman-ira-sohn-conference-slides-and-speech52610" /><param name="allowFullScreen" value="true"/><param name="allowScriptAccess" value="always"/><embed name="__sse4330123" src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=eisman-irasohnconferenceslidesandspeech-5-26-10-100527100339-phpapp01&#038;stripped_title=eisman-ira-sohn-conference-slides-and-speech52610" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="500" height="405"></embed></object>
<div style="padding:5px 0 12px">View more <a href="http://www.slideshare.net/">presentations</a> from <a href="http://www.slideshare.net/pkedrosky">pkedrosky</a>.</div>
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		<item>
		<title>1000 Suns Wordpress Theme</title>
		<link>http://feedproxy.google.com/~r/AdamBreckler/~3/-M2bmEJ7Hv0/1000-suns-wordpress-theme</link>
		<comments>http://www.adambreckler.com/1000-suns-wordpress-theme#comments</comments>
		<pubDate>Sat, 22 May 2010 19:10:23 +0000</pubDate>
		<dc:creator>adam</dc:creator>
				<category><![CDATA[Wordpress Themes]]></category>
		<category><![CDATA[themes]]></category>
		<category><![CDATA[wordpress]]></category>

		<guid isPermaLink="false">http://www.adambreckler.com/?p=752</guid>
		<description><![CDATA[Inspired by the 1000 Suns Tumblr Theme, created by Sujay Thomas. I have ported it over to wordpress. The theme is very lightweight and shouldn&#8217;t require much customization other than un-commenting the sidebar in footer.php if you would like to include a sidebar on your blog. Enjoy.



You can download it here
]]></description>
			<content:encoded><![CDATA[<p>Inspired by the <a href="http://1000suns.tumblr.com/">1000 Suns Tumblr Theme</a>, created by <a href="http://www.isujay.com/">Sujay Thomas</a>. I have ported it over to wordpress. The theme is very lightweight and shouldn&#8217;t require much customization other than un-commenting the sidebar in footer.php if you would like to include a sidebar on your blog. Enjoy.</p>
<p><a href="http://www.adambreckler.com/wp-content/uploads/2010/05/1000suns.png"><br />
<img src="http://www.adambreckler.com/wp-content/uploads/2010/05/screenshot.png" alt="screenshot" title="screenshot" width="300" height="232" class="alignleft size-full wp-image-753" /><br />
</a></p>
<p>You can <a href="http://www.adambreckler.com/wp-content/uploads/2010/05/1000suns2.zip">download it here</a></p>
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		<title>Why can’t I re-target competitors visitors?</title>
		<link>http://feedproxy.google.com/~r/AdamBreckler/~3/4BvS5ZFGL_k/why-cant-i-re-target-competitors-visitors</link>
		<comments>http://www.adambreckler.com/why-cant-i-re-target-competitors-visitors#comments</comments>
		<pubDate>Thu, 06 May 2010 19:15:55 +0000</pubDate>
		<dc:creator>adam</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Startups]]></category>

		<guid isPermaLink="false">http://www.adambreckler.com/?p=742</guid>
		<description><![CDATA[With the recent announcement from google about opening up re-targeting through adwords and plenty of venture money flowing into re-targeting companies, there is little doubt that ad re-targeting works.
“The conversion rate is similar to paid search,” he says of Criteo’s retargeted display ads. Retargeted ads are typically clicked on four times more than a traditional [...]]]></description>
			<content:encoded><![CDATA[<p>With the recent <a href="http://adwords.blogspot.com/2010/03/now-available-reach-right-audience.html">announcement from google</a> about opening up re-targeting through adwords and plenty of venture money flowing into <a href="http://techcrunch.com/2010/05/06/criteo-bessemer-7-million/">re-targeting companies</a>, there is little doubt that ad re-targeting works.</p>
<blockquote><p>“The conversion rate is similar to paid search,” he says of Criteo’s retargeted display ads. Retargeted ads are typically clicked on four times more than a traditional run-of-site banner ad, he estimates.</p></blockquote>
<p><img src="http://www.districtfinancial.net/images/rewards/th_target_dog.jpg" align="right" /> </p>
<p>This is all well and good, but when I going to be able to re-target the visitors to my competition?</p>
<p>e.g If I am Target.com, I can re-target visitors across the web who have visited BestBuy.com and offer them a competing offer on a product they have viewed at BestBuy.com or a coupon for $$ off their order.</p>
<p>Best Buy will not be pleased that the data they are sharing to power their own re-targeting campaign is being used against them, but the end user benefits with a better price, and net sales are increased as a result, creating a win for both the merchant (who makes the sale, the user and the advertising network).</p>
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