Adams Creative - Articles

The changing face of integrated marketing

pete@adamscreative.co.uk (Pete Wailes) — Mon, 23 Apr 2007 00:00:00 GMT

The big moment is finally here... your service or product has launched. It's out there. Everything looks good. You've had your marketing strategy developed by a reputable agency, and you just know that you're going to hit this one right out of the park. Fast-forward one year. Your competitor had a better time with their marketing. It went so well that they've stolen all those customers you thought were going to beat down the doors to buy from you. Your perfect marketing plan seems just a distant memory. Now, only one question rings in your mind: "Where did we go wrong?"

The changing face of search engine optimisation

pete@adamscreative.co.uk (Pete Wailes) — Wed, 20 Jun 2007 00:00:00 GMT

On 16th May 2007, Google changed search engine optimisation forever. Up until this time, search results had been a list of ten links, with some variations. Occasionally you'd get a second tier indented listing, or a top result with four or five smaller links to deeper pages underneath it. This meant that the job of any SEO was obvious - make sure that the site is well designed, all the pages have unique tags, all the parts work and you've got some good quality links coming in. Now though, it's less easy. For instance, how do you get a YouTube video to rank well? How do you optimise to appear in the Google OneBox (the box that appears at the top of listings when you search for a service in a specific location, such as chinese restaurant London)? These are the new frontiers of search optimisation.

Online Marketing 3.0 Online Marketing Integration

pete@adamscreative.co.uk (Pete Wailes) — Tue, 25 Sep 2007 00:00:00 GMT

Like it or not, online marketing is here to stay, and it's transforming the way we do business online. From search optimisation and Pay-Per-Click, to email marketing, whole industries have sprung up over the last ten years that we've never seen before, and marketing has undergone a revolution.

Analyse This Letting Your Analytics Define Your Online Presence

pete@adamscreative.co.uk (Pete Wailes) — Wed, 31 Oct 2007 00:00:00 GMT

In the end, the web is defined and sculpted by people. Web design has evolved to make sites more attractive, easier to navigate, and more user friendly. Why? To please users.

The New Seekers - Optimising your site will bring potential customers to you ahead of your rivals

pete@adamscreative.co.uk (Pete Wailes) — Wed, 31 Oct 2007 00:00:00 GMT

There is little point in having an all-singing all-dancing website if no one can find it. Optimising your site will bring potential customers to you ahead of your rivals, writes Peter Wailes