Avon, Conn. (March 13, 2026) — Integrated marketing agency Adams & Knight, in partnership with its client, the Connecticut Office of Statewide Marketing & Tourism, has won PRWeek’s 2026 Best in Integration Award for the nationally recognized “Pizza Capital of the U.S.” campaign.

The PRWeek awards are widely regarded as one of the most prestigious honors in the PR and communications industry. Adams & Knight and Connecticut were recognized in one of the show's most competitive categories — the Best in Integration — beating out other finalist campaigns from The Coca-Cola Company, Hasbro, Kraft Heinz, and Unilever.

During the awards ceremony at Cipriani Wall Street in New York City, PRWeek highlighted Adams & Knight’s “exceptional use of rage bait and the way the campaign tapped into the tribal emotional reality of pizza lovers.” The year-long campaign ultimately generated more than 4,000 media placements and over 19 billion earned media impressions nationwide.

“This campaign proved that great destination marketing is about storytelling that resonates,” added Anthony Anthony, former Chief Marketing Officer for the Connecticut Office of Statewide Marketing & Tourism. “It worked because it invited people into the debate, and when the public becomes part of the story, the impact multiplies.” 

Launched with a provocative “Welcome to Connecticut — Home of the Pizza Capital of the U.S.” highway sign installed at the New York border, the campaign ignited a spirited national rivalry over pizza supremacy and was strategically built into a year-long cultural moment spanning earned media, social conversation, branded content, experiential events, and tourism initiatives.

The campaign delivered extraordinary results, including:

• 19+ billion earned media impressions
• 4,000+ media placements
• A viral cultural moment on The Late Show with Stephen Colbert
• A 68% increase in nationwide Google searches for “Connecticut pizza”
• A 37% increase in long-distance visitation (500–3,000 miles)
• The largest positive brand perception shift in Connecticut’s history

“The real power of public relations is that it can turn a single idea into a national conversation,” said Michelle Bonner, Vice President of Public Relations at Adams & Knight, who led the earned media strategy for the Pizza Capital of the U.S. campaign. “We built a year-long strategy around one unmistakable idea — and kept returning to it in new ways so that the story never lost momentum. Sustaining that kind of attention is what earned the scale of coverage the campaign achieved.”

The PRWeek recognition adds to a growing list of industry honors for Connecticut’s tourism marketing efforts. Last month, Adams & Knight and the Connecticut Office of Statewide Marketing and Tourism earned seven top HSMAI Adrian Awards in the world’s largest global travel marketing competition for three different campaigns — including Platinum, Gold, and Best of Category recognition. 

"All of this recognition reflects the power of the great partnership we have with our client — and the integrated strategies that fuel the work we do together," said Adams & Knight CEO Jill Adams. "This kind of alignment between client and agency — and across every channel within the marketing ecosystem — is what really drives results."

The PRWeek U.S. Awards recognize the most innovative communications campaigns and organizations across the industry, honoring excellence in public relations strategy, creativity, and measurable impact.

Avon, Conn. (February 25, 2026) — Adams & Knight, in partnership with its client, the Connecticut Office of Statewide Marketing & Tourism, captured seven awards at the Hospitality Sales and Marketing Association (HSMAI) Adrian Awards — the world’s largest and most prestigious global travel marketing competition.

Three different campaigns for Connecticut tourism were recognized among the world’s best tourism marketing. The Connecticut Pizza Capital of the U.S. and the Connecticut Christmas Movie Trail campaigns each received three awards Platinum, Gold, and Best of Category recognition for earned media excellence. Additionally, the Connecticut Make It Here campaign secured Gold in the highly competitive Integrated Marketing category.

Adams & Knight was the only agency to earn two platinum honors for a single client in this year’s competition. Together, all these wins represent one of the most successful showings in history for Connecticut’s tourism marketing.

“These seven awards aren’t for a single campaign. They reflect a consistent approach to building bold, culturally resonant work that delivers measurable results,” said Anthony Anthony, former Chief Marketing Officer for the Office of Statewide Marketing & Tourism. "The common thread is always clear strategy, confident storytelling, and execution that moves perception in a meaningful way.” 

Selected from more than 750 entries and judged by leading industry experts, the Adrian Awards recognize the most innovative and effective travel marketing campaigns worldwide.

“It’s an honor to be recognized among the best in travel and tourism marketing,” said Felicia Lindau, leader of Adams & Knight’s Travel and Tourism division. “These awards reflect the strength of our partnership with Connecticut’s Statewide Marketing & Tourism team, the power of insight-driven strategy and creative, and the seamless integration across all of the agency’s disciplines — including PR, social media, creative, content, video production, paid media, and website development.

Some brief descriptions of the award-winning campaigns and the results they drove.

Connecticut Pizza Capital of the U.S.
This year-long, PR-driven campaign boldly declared Connecticut the Pizza Capital of the U.S. and sustained that conversation nationally for more than twelve months. The campaign generated extremely cost-effective results, including:

• 19+ billion impressions across 4,000+ earned media stories
• A viral cultural moment on The Late Show with Stephen Colbert
• A 68% increase in nationwide Google searches for “Connecticut pizza”
• A 37% increase in long-distance visitation (500–3,000 miles)
• The largest shift in positive perception in the state’s history
• An $11 lift in visitor spending for every $1 spent on marketing this campaign

The state’s reduced marketing budget demanded a bolder strategy — one sustained with discipline over a full year, culminating in the launch of the Connecticut Pizza Trail and the most significant brand perception shift in state history.

Connecticut Christmas Movie Trail
The nation’s first Christmas Movie Trail campaign transformed Connecticut’s role as the backdrop for 22 holiday films into a tangible tourism product. It tapped into the powerful consumer trend of “set-jetting,” where audiences travel to experience the real-life locations behind their favorite on-screen moments.

Launched through a cinematic unveiling event featuring Hallmark stars, immersive set experiences and an engaging contest to be an "extra" in an upcoming holiday movie production, the campaign generated:

• 10.1 billion earned impressions across 750+ national media placements
• A viral cultural moment on Jimmy Fallon’s The Tonight Show featuring Jon Hamm and Lindsey Lohan
• A 1,325% surge in CTvisit.com searches related to movies filmed in Connecticut

The Christmas Movie Trail positioned Connecticut as America’s Christmas movie destination and created a scalable winter tourism asset with lasting economic impact. 

Michelle Bonner, Vice President of Public Relations at Adams & Knight, who led the earned media strategy for the Pizza Capital of the U.S. campaign and the Christmas Movie Trail Event added, "With these two earned media campaigns, we built something that could live way beyond a single news cycle. We told just the right stories at just the right times to just the right audience. Helping tell Connecticut’s stories is a privilege — one we approach with discipline and deep respect for the place itself.” 

Connecticut Make It Here

The State’s Make It Here campaign platform was originally developed to position Connecticut as a good place to live and work. In 2025, Adams & Knight expanded that platform so it could support a more cohesive approach to promoting Connecticut as a conducive environment for living, working, and visiting.  

The new Make It Here tourism-focused campaign earned Gold by integrating results-generating TV, video, social media, out-of-home, content marketing, and earned media strategies. In 2025 alone, the Make It Here integrated campaign inspired:

• A 30% increase in visits to CTvisit.com to learn more
• A 112% lift in interest in visiting the state
• Immediate action toward planning a visit by 59% of those exposed to the campaign

“Rather than trying to build equity in two different brand platforms, our tourism campaign now leverages the Make It Here theme across all Connecticut marketing initiatives,” added Morgan Nyerick, Director, Connecticut Office of Statewide Marketing & Tourism. “With this synergy, Make It Here positions the state as a place for innovation and creation while also playfully showcasing the countless ways people can experience, explore, and enjoy Connecticut. It’s an invitation — not just to visit, but to see what’s possible here.”

The Adrian Awards are widely regarded as the “Oscars” of the travel marketing industry, recognizing excellence in advertising, public relations, digital strategy and integrated campaigns.

On behalf of its client the Connecticut Office of Statewide Marketing & Tourism, Adams & Knight is pleased to have won three gold HSMAI Adrian Awards for three different tourism campaigns across three different categories. In addition, two of these campaigns were also designated as the "best of" in their categories.

• In the Broadcast Television Earned Media category, Adams & Knight won a gold as well as a Best of category distinction for the nationwide TV exposure it garned for amplifying Connecticut's claim as the Pizza Capital of the United States.
• In the Special Event category, the agency's Christmas Movie Trail Special Event was also recognized with Gold and Best of category awards.
• In the Integrated Marketing Campaign category, Adams & Knight earned gold for its multichannel brand campaign: Make It Here.

The HSMAI Adrian Awards is the premiere global travel marketing awards competition celebrating creativity, impact, and innovation in marketing destinations. To be considered for these awards, the entries need to stand out creatively from thousands of global submissions — and demonstrate measurable results.

Along with its clients, Adams & Knight has once again been recognized for outstanding creative work, winning six Telly Awards in this year’s competition — pushing the agency’s total to more than 80 Telly Awards to date. With over 13,000 entries from across the globe, the Telly Awards honor the most innovative, impactful work in video and television across all screens.

Adams & Knight received honors across multiple categories, earning three Gold, one Silver, and two Bronze Telly Awards for its work for healthcare, tourism, financial services, and education clients.

Gold Winners

• Hackensack Meridian Health HMH Foundation – Be the Difference Series
• Hackensack Meridian Health HMH Foundation – Be the Difference Video
• Connecticut Office of Statewide Marketing & Tourism – Make It Here Summer Campaign

Silver Winner

• Webster Bank – Moments Retrofret Branded Content

Bronze Winners

• Connecticut Office of Statewide Marketing & Tourism – Make It Here Fall Campaign
• Connecticut State Department of Education Regional School Choice Office (RSCO) – Explainer Video Series

“We're so fortunate to have great clients who want to do exceptional work," said Jill Adams, CEO of Adams & Knight. "We're privileged to work with them to bring their stories to life in video — work that's not just creative, but purposeful and effective as well.”

Adams & Knight’s award-winning work was in good company. Other top brands and organizations receiving Tellys included Bloomberg Media, J.P. Morgan, Vanguard, NATO, and Google.

Click here to see samples of our 2025 Telly award-winning work.

Adams & Knight, one of the region's leading integrated marketing agencies, is pleased to announce it has been honored with 13 Tellys from the international awards show honoring excellence in video and television across all screens. This year’s winners were selected from a pool of over 12,000 submissions from around the world, with the agency securing accolades on behalf of its healthcare, travel & tourism, education, and financial services clients.

"We are fortunate to support great clients who value the impact video and TV can have on their integrated marketing. Our team is passionate about creating attention-getting work that delivers results. We also love working with clients to leverage earned media, paid media and social media to ensure that work is seen by their target audiences," said Jill Adams, CEO.

Over the last five years alone, Adams & Knight has won 74 Telly awards.

> Click here to see a few samples of the agency's Telly award-winning work.

Gold Telly Award Winners

• Hartford HealthCare: National Player Branding Campaign
  
• UMass Memorial Health: We Hire You Recruitment Campaign

Silver Telly Award Winners

• American School for the Deaf: Lost in Translation: Diagnosis: Health & Safety TV
• American School for the Deaf: Lost in Translation: Emergency Room: Public Interest & Awareness RC
• City of Hartford: Feel the Beat Social Series: Travel & Tourism Social Video
• Connecticut Office of Tourism: Aer Lingus Event Recap: Public Relations
• Hartford HealthCare: National Player: Hospital TV Advertising
• OPUS Emissions Testing: Online Information
• UMass Memorial Health: Regional Recruitment TV
• Webster Bank: March Madness Big Goals Recap: Internal Communications

Bronze Telly Award Winners

• Connecticut Airport Authority: Soiree Video: Travel & Tourism
• Connecticut Museum of Culture and History: Rebranding Video
• UMass Memorial Health: We Hire You: Recruitment Branded Content

About Adams & Knight

Adams & Knight is a branding and marketing consultancy based in Connecticut that specializes in results-driving advertising, digital marketing, PR, social media, content marketing and marketing technology services. For more than 30 years, the agency has been serving leading healthcare, financial services and travel/lifestyle brands that help others live financially, emotionally and physically healthier lives.

Avon, Conn., (April 17, 2023) – Adams & Knight, one of New England’s leading integrated marketing agencies, has recently received multiple travel awards from international marketing competitions including the Adrian Awards—the world’s largest and most prestigious travel marketing competition—and the Internet Advertising Competition.

In March, Adams & Knight was honored with seven Adrian Awards, including one gold by the Hospitality Sales & Marketing Association International (HSMAI). The Adrian Awards recognizes the outstanding work of hospitality brands and agencies for creativity and innovation in advertising, digital, public relations/communications, and integrated campaigns. 

Adams & Knight received awards in multiple categories for a variety of integrated tourism campaigns and activations that the agency developed and executed on behalf of its client, the Connecticut Office of Tourism. The awards include:

• One Gold Award for Full Color Connecticut in the category of Business to Consumer Integrated Campaign
• Three Silver Awards for Find Your Vibe in the categories of Advertising; Business to Consumer Integrated Campaign; and Diversity, Equity, and Inclusion Marketing (a special focus category for this year’s competition)
• Three Bronze Awards: one for The State I’m In in the category of TV Advertising, one for CTvisit’s Influencer Marketing Program in the category of PR/Communications Influencer Marketing, and one for CTvisit’s Content Marketing Program in the category of Content Marketing Integrated Campaign.

Additionally, this April, Adams & Knight received awards from the Internet Advertising Competition (IAC) for three of its travel/economic development clients including:

• Best Government Online Campaign for City of Hartford
• Best Hotel and Lodging Website for Saybrook Point
• Best Transportation Website for Bradley Airport

This international competition highlights the best online advertising across nine different formats and is the first and only industry-based competition dedicated exclusively to online advertising. The agency also received two additional IAC awards for clients in the healthcare and financial services industry.

“We are thrilled to gain recognition for our clients alongside some of the world’s biggest names in travel,” said Jill Adams, CEO of Adams & Knight. “We have found that in the tourism industry, the most extraordinary results come from a combination of three things; a consistent, break-through brand voice, an insightful content creation program, and an integrated mix of distribution methods from innovative and high-profile experiential take overs, can’t-miss TV, and uncommon placements, to tech-optimized block and tackle media. Every tactic works better when it all works together.”

Since 2016, Adams & Knight has won more than 40 awards for various travel/tourism marketing campaigns.

For more information on Adams & Knight’s travel/tourism marketing services and its award-winning work, visit: https://www.adamsknight.com/travel

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Avon, Conn., (March 24, 2023) – Adams & Knight, one of the region’s leading integrated marketing agencies, was recently honored with seven Adrian Awards, including one gold by the Hospitality Sales & Marketing Association International (HSMAI). The Adrian Awards is the world’s largest and most prestigious travel marketing competition, recognizing the outstanding work of hospitality brands and agencies for creativity and innovation in advertising, digital, public relations/communications, and integrated campaigns. 

Adams & Knight received awards in multiple categories for a variety of integrated tourism campaigns and activations that the agency developed and executed on behalf of its client, the Connecticut Office of Tourism. The awards include:

• One Gold Award for Full Color Connecticut in the category of Business to Consumer Integrated Campaign
• Three Silver Awards for Find Your Vibe in the categories of Advertising; Business to Consumer Integrated Campaign; and Diversity, Equity, and Inclusion Marketing (a special focus category for this year’s competition)
• Three Bronze Awards: one for The State I’m In in the category of TV Advertising, one for CTvisit’s Influencer Marketing Program in the category of PR/Communications Influencer Marketing, and one for CTvisit’s Content Marketing Program in the category of Content Marketing Integrated Campaign.

“We are beyond proud of these accolades and to be recognized on this global stage alongside some of the world’s biggest names in travel” said Jill Adams, CEO of Adams & Knight. “We are always aiming to create campaigns that deliver outstanding results, and these awards are not only a reflection of those outcomes, but also a genuine testament to just how hard our team works to continually raise the bar with every project we do for our clients.”

Adams & Knight has now won more than 40 awards for the State of Connecticut’s last 5 tourism campaigns since 2016.

Other notable travel brands and organizations that were recognized in this year’s Adrian Awards competition include The Ritz-Carlton, Discover Puerto Rico, Visit Seattle, Visit Idaho, Marriott International, Travel Texas, Discover South Carolina, IHG Hotels & Resorts, Visit California, and others. Winners were selected from a field of nearly 1,200 entries by senior industry and media experts.

For more information on Adams & Knight and its award-winning work, visit: https://www.adamsknight.com/

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Excerpt from PRWeek. Click here for the complete article.

Healthcare experts outline the importance of an overabundance of communication in the 60 days before the end of the public health and national emergency for COVID-19.

“We've been proactively talking to our healthcare clients about the three R's: retention, recruitment and representation,” says Reem Nouh, chief strategy officer at integrated marketing agency Adams & Knight. “We're really focused more on diversity, equity, inclusion and belonging, and I would put immunocompromised in that bucket. There's been a real opportunity to educate more in that space in our messaging.”

Super Bowl Sunday is not just a big night for sports fans, but a huge night for the advertising industry. Pat Dugan, Executive Creative Director at Adams & Knight, went on FOX61 to share his predications on what ad trends viewers can expect this year from major brands like General Motors, Netflix, State Farm, and more.

Hear Pat’s predictions along with his thoughts on a few pre-released Super Bowl commercials that will air nationally during this year’s big game.

AVON, Conn., (February 9, 2023) — Adams & Knight, one of the leading integrated marketing agencies in the region, is celebrating the one-year anniversary of its integrated marketing podcast, What’s the Big Idea?, which has already gained state-wide recognition and was ranked among the most followed and shared podcasts on Spotify in 2022.

The podcast, available on most streaming platforms, goes in depth with marketing experts on a variety of recent trends including sonic branding, employee engagement, website development, influencer marketing, TikTok and more. Each of the 17 episodes provides listeners with meaningful tips and actionable advice. To date, the podcast has received over half a million impressions and according to data from Spotify, was in the top 30% in 2022 for most followed and most shared podcasts on the streaming platform.

What’s the Big Idea? is recorded in Adams & Knight’s new state-of-the-art, in-house sound studio and is hosted by Sophia Alfieri, Senior Social Media Specialist at Adams & Knight who is also a co-producer of the show with Amanda Driscoll, Senior Content Director.

The podcast has earned impressive recognition in its first year. In November, Adams & Knight was honored with the specialty award “Innovation in Advertising” for What’s the Big Idea? at the annual Advertising Club of Connecticut Award Show.

“It has been so great to watch the podcast grow from concept to a successful and award-winning show,” said Amanda Driscoll, Producer and Senior Content Director. “Every episode shares important lessons for those working in marketing, and we’re very excited to share more timely insights and bring on new guests in season two.”

The podcast’s second season will open with an episode all about podcasting, sharing the ins and outs of the medium and how it can be used to further a brand’s marketing goals.

For more information or to listen to the latest episodes of What’s the Big Idea?, visit: https://www.adamsknight.com/podcast

About Adams & Knight

Adams & Knight is a branding and marketing consultancy based in Connecticut that specializes in results-driving advertising, digital marketing, PR, social media, content marketing and marketing technology services. For more than 30 years, the agency has been serving leading healthcare, financial services and travel/lifestyle brands that help others live financially, emotionally and physically healthier lives.

AVON, Conn., (January 12, 2023) — Adams & Knight, one of the region’s leading integrated marketing agencies, is excited to announce it continues to grow its team with the addition of five new hires, expanding the agency’s capacity to meet the demands of specialized services including public relations, video production, paid media and program management.

Three-time Emmy Award winning journalist Michelle Bonner joins the agency as its new Director of Public Relations. Bonner, who worked as a broadcast journalist for ESPN, CNN and FOX, is a seasoned public relations professional previously serving as a consultant before being named Director of Marketing for one of the Hartford area’s largest nonprofits. As a passionate storyteller, Bonner will develop, execute and manage innovative and multi-dimensional earned media strategies as well as oversee the creation of comprehensive public relations plans for the agency’s clients and organizations.

Additionally, Malcom Little joins Adams & Knight’s paid media planning and buying team as a Media Account Manager skilled in strategizing, executing, monitoring, and reporting on the results of a multitude of integrated media campaigns. Little brings great experience from Outfront Media, where he was instrumental in the planning and execution of out-of-home and digital marketing campaigns.

Karishma Pinto was recently hired as a Senior Marketing Program Manager, bringing extensive knowledge and expertise in project management to Adams & Knight’s clients in the travel/lifestyle, healthcare, and education spaces. Prior to joining the agency, Pinto served as a marketing specialist for New Park Creative in Hartford as well as in various marketing and communications roles at Leadership Greater Hartford and the Hartford Yard Goats. She was also included in Hartford Business Journal’s 40 Under 40 list in 2021.

Carson Bloomquist joins the video production team as a Creative Producer overseeing the agency’s video projects, from concept to completion. Bloomquist earned his BA in Film Studies from Connecticut College and has experience writing, producing, and editing independent films and television productions through the production company he co-owns with his brother.

Tess Myers is the agency’s new Program Manager bringing valuable client service experience from Liberty Mutual and a passion for digital marketing, with certifications in HubSpot and Google Analytics. In her new role, Myers supports and manages a variety of projects and campaigns for Adams & Knight’s travel/lifestyle clients.

“We’re thrilled to welcome such talented and passionate individuals to our growing team,” said CEO Jill Adams. “They each bring fresh perspectives and great expertise that will further strengthen our agency’s capabilities and help our client’s reach their marketing goals.”

To learn more about career opportunities and employee benefits at Adams & Knight, visit adamsknight.com/careers.

About Adams & Knight

Adams & Knight is a branding and marketing consultancy based in Connecticut that specializes in results-driving advertising, digital marketing, PR, social media, content marketing and marketing technology services. For more than 30 years, the agency has been serving leading healthcare, financial services and travel/lifestyle brands that help others live financially, emotionally and physically healthier lives.

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Adams & Knight Wins Highest Honor of the Night for 2nd Year in a Row at  67th Advertising Club of Connecticut Awards
Notches Most Awards in the State

AVON, Conn., (November 15, 2022) – Adams & Knight, one of the leading integrated marketing agencies in the region, was awarded Best of Show at the 67^th  Annual Advertising Club of Connecticut Awards Show. This is the second straight year the agency has taken home the highest honor of the night.

The award was presented to Adams & Knight for its holiday video “The Best Gift This Year” for Hartford HealthCare – which encouraged people to give the best gift of the year: peace of mind.

The agency also won two specialty awards for Innovation in Advertising for its new integrated marketing podcast “What’s the Big Idea?” and the Creative Inspiration award for its “Employee Mugshot” social media campaign.

In total, Adams & Knight received 33 awards, the most of any agency in the state. “It is a privilege and an honor to be recognized with awards that ranks us among the best of our peers,” said Bill Knight, Principal and CMO of Adams & Knight. “Our team consistently works to keep raising the bar creatively, always taking a good idea and turning it into a great one. There are many people whose contributions, large and small, make a big difference in the execution and success of our clients’ campaigns and these awards demonstrate a commitment to always thinking outside the box.”

The agency was recognized across a wide range of categories for work on behalf of its clients in the healthcare, insurance, education, and travel/hospitality industries, including Hartford HealthCare, Connecticut Office of Tourism, Travelers, Connecticut Children’s, Hartford Public Schools, Connecticut Airport Authority, and UMass Memorial Health.

“Our clients are an extension of our Adams & Knight team,” says Reem Nouh, Adams & Knight Chief Strategy Officer. “These awards are a direct reflection of the incredible work we did with each of them.”

The annual Connecticut Ad Club Awards is headed up by the largest professional advertising organization in Connecticut and recognizes the best of the best in advertising and marketing throughout the state.

About Adams & Knight

Adams & Knight is a branding and marketing consultancy based in Connecticut that specializes in results-driving advertising, digital marketing, PR, social media, content marketing and marketing technology services. For more than 30 years, the agency has been serving leading healthcare, financial services and travel/lifestyle brands that help others live financially, emotionally and physically healthier lives.

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Excerpt from ProOnTheGo.com. Click here for the complete article.

We asked our PR and growth experts to give entrepreneurs examples of positive PR campaigns amid scary world news. Check out their tips on how to spread enthusiasm with PR activities in times of a negative outlook on world events.

Tell Me Something Good

Michelle Bonner, Director of Public Relations at Adams & Knight

"Our PR department designed a couple of initiatives that addresses this question…

In both cases below, the stations were looking to break up the ‘negative’ news with something positive… so, “Tell Me Something Good” and the “Connecticut Bucket List” were born…

This collaboration enhanced our PR relationships, becoming even more robust…


Tell Me Something Good About Connecticut

This ongoing earned media partnership with WRCH-FM (Lite 100.5) was created for the sole purpose of breaking up the negative news cycle -- The segment called “Tell Me Something Good About Connecticut,” which airs Tuesday mornings at 8:10 a.m. is a way to help tell more good news stories about the state of Connecticut on a regular basis. The Connecticut Office of Tourism/Adams & Knight provides the radio station with weekly positive stories about Connecticut, including stories about interesting businesses, upcoming events, and new tourism attractions. The segment is also posted on the station’s website each week.

Tell me Something Good About Connecticut was started 5 years ago … and it’s become such a staple of enthusiasm … something that people look forward to every week. It’s rare that something like this would last as long as it has… but it really illustrates how much people need something good to hear. And when the news cycle is so negative, having something that consistently generates a positive moment in the state where you live, it becomes a part of something bigger.

audacy.com/wrch/latest/local/tell-me-something-good-about-ct-october-4th
audacy.com/wrch/latest/local/tell-me-something-good-about-ct-september-13-2022


Connecticut Bucket List

This Ongoing earned media partnership with FOX61 was also created as way to share more good news stories and drive in-state tourism by encouraging residents to share what’s on their Connecticut Bucket List (#CTBucketList). The Connecticut Office of Tourism/Adams & Knight provides content ideas, ideas for features, and access to thought leaders for interviews. We also promote the partnership via social, email and the website. FOX61 heavily promotes the program, tourism in the state, and the website on air and in their social feeds. The program includes seasonal launches (winter #CTBucket List, Fall #CTBucketList, Summer #CTBucketList, Spring #CTBucketList) and week-long promotion on FOX61’s morning show during their sweeps weeks. This imitative was started in 2018 and, again the longevity of it really underscores how much people want and appreciate those good stories… especially where they live.

fox61.com/ctbucketlist

“We are incredibly proud of these campaigns that have really become something to look forward to."

AVON, Conn., (June 9, 2022) — Adams & Knight, one of the region’s leading integrated marketing agencies, was recently awarded 26 international Telly Awards, including four gold awards, on behalf of its healthcare, financial services, and tourism/leisure clients. This is the most awards the agency has ever received from the prestigious video competition.

The Telly Awards is the world’s largest honor for video and television content across all screens. Winners are chosen from more than 12,000 entries from 50 states and five continents by a council of over 200 leaders from video platforms, television, streaming networks and production companies including Adobe, Netflix, Dow Jones, A&E Networks, Hearst Media, Nickelodeon, ESPN Films, Vimeo and more.

“We’re honored to be recognized again by the international Telly Awards competition” said Jill Adams, CEO/Principal, Adams & Knight. “Our integrated team continues to raise the bar, working together to not only produce outstanding video work but also develop and execute new strategies that better engage our clients’ audiences across all screens and drive great results.”

Adams & Knight was recognized for a variety of client campaigns, including awards for two Connecticut Office of Tourism campaigns, a documentary profile for the Connecticut Department of Economic and Community Development (DECD’s) CTforMe initiative, video communications for Webster Bank, and five Hartford HealthCare campaigns.

» CLICK HERE to watch the award-winning videos.

On behalf of these clients, the agency received multiple accolades for various video formats including live action, television, animation, documentary, and social media. Adams & Knight was also recognized alongside some of the world’s largest advertising agencies, leading organizations, and iconic brands, including The Walt Disney Company, Discovery, NIKE, PayPal, Expedia, Royal Caribbean International and more.

Over the last five years, Adams & Knight has earned a total of 49 Telly Awards for its video work.

About Adams & Knight

Adams & Knight is a branding and marketing consultancy based in Connecticut that specializes in results-driving advertising, digital marketing, PR, social media, content marketing and marketing technology services. For more than 30 years, the agency has been serving leading healthcare, financial services and travel/lifestyle brands that help others live financially, emotionally and physically healthier lives.

Adams & Knight Wins Best of Show at 66^th Advertising Club of Connecticut Awards
Leading integrated marketing agency takes home 43 awards across a range of industries and categories

AVON, Conn., (November 1, 2021) — Adams & Knight, one of the region’s leading integrated marketing agencies, won the top three honors and 40 additional awards, the most of any company, at the 66^th annual Advertising Club of Connecticut Awards. Each year, the Advertising Club of Connecticut awards celebrate the state’s very best creative marketing and advertising projects along with the agencies, companies and marketers behind the work.

Adams & Knight took home the highest honor, the Best of Show, for its work for Collective Arts Brewing. It also won the Gold Pen for best copywriting for a Capital Ice Cream social media campaign and the Gold Brush for best art direction for a poster series on behalf of The Golden Daffodil.

Among the 43 awards, the agency took home eight Gold and six Silver and was recognized across a range of categories, including video, social media, digital, branding, and integrated marketing campaign. The agency’s work for a variety of clients in the consumer products, financial services, healthcare, insurance and travel/hospitality industries was celebrated including the Connecticut Airport Authority, Connecticut Children’s, Connecticut Office of Film, Hartford HealthCare, Saybrook Point Resort & Marina and S/L/A/M Collaborative.

“The pandemic forced us as an industry to seek out new ways to execute creative campaigns that generate meaningful results for our clients,” said Principal and CMO Bill Knight. “These awards are a testament to how Adams & Knight continues to collaborate with our incredible clients to develop inspiring creative that helps them to achieve their marketing goals.”

About Adams & Knight

Adams & Knight is a branding and marketing consultancy based in Connecticut that specializes in results-driving advertising, digital marketing, PR, social media, content marketing and marketing technology services. For more than 30 years, the agency has been serving leading healthcare, financial services and travel/lifestyle brands that help others live financially, emotionally and physically healthier lives.

“So Good To See You, Connecticut” digital campaign generates results, improves brand perceptions and drives business for hard-hit tourism industry

AVON, Conn., (Aug. 16, 2021) – Adams & Knight, one of the leading digital marketing agencies in New England, was recently named a finalist in the U.S. Travel Association’s 2021 Mercury Awards, honoring marketing excellence and creative accomplishment in state/territory destination marketing and promotion. The agency was recognized in the Digital Campaign category for “So Good To See You, Connecticut,” on behalf of its client the Connecticut Office of Tourism.

Among other award finalists are Discover Puerto Rico, Travel Michigan, Travel Texas and Visit California.

The U.S. Travel Association is the latest organization to recognize the research-based, results-generating “So Good To See You, Connecticut” campaign, which was honored earlier this year by the Content Marketing Institute, PR Club and Public Relations Society of America (PRSA). Adams & Knight’s previous campaigns with the Connecticut Office of Tourism have received similar recognition.

Digital Campaign Overview

Following weeks of pandemic-related stay-at-home orders that halted travel and temporarily shuttered hundreds of tourism businesses, the “So Good To See You, Connecticut” campaign was developed to promote safe travel experiences in Connecticut and drive revenue to state tourism businesses amid the state’s “reopening” in summer/fall 2020.

Focused on messages about safety and proximity—two key traveler priorities—the digital components of the campaign featured three online videos about safety; nine video spots about travel experiences; hundreds of pieces of original content on CTvisit.com; paid social media on Facebook, Instagram, Pinterest and Snapchat; targeted email outreach; search marketing; and an online interactive quiz—all of which invited the audience to see Connecticut with a fresh perspective and appreciation for all it has to offer. The campaign utilized cutting-edge tactics to target only those people who research showed were most likely travel, boosting the $1.2 million campaign’s efficiency and effectiveness.

Digital Campaign Results

In just six months, the digital campaign featured over 1,500 Connecticut businesses; drove more than 11 million engagements on social media; inspired a 44% increase in time spent on featured website content; secured over 1,000 completed quizzes and email opt-ins; and exceeded the performance of all the other New England states’ tourism websites in overall traffic and engagement.

Most importantly, the latest post-campaign research revealed that those who saw the digital campaign rated the state 34% higher on the state’s desired list of brand characteristics and attributes, showed a 90% increase in interest in visiting Connecticut in the next two years and a 122% increase in intent to visit in the next 12 months. According to GPS tracking, 10% of those who saw the digital videos or visited the website actually visited Connecticut tourism businesses within the campaign period.

To learn more about the campaign, read the case study here.

“We are honored to be recognized by the U.S. Travel Association for a research-based campaign that utilized the latest digital tactics to drive terrific results, improve brand perceptions and, mostly importantly, drive revenues for Connecticut’s tourism industry,” said Jill Adams, CEO/Principal, Adams & Knight.

The 2021 Mercury Awards will be presented on August 17 during U.S. Travel’s destination marketing conference, ESTO (Educational Seminar for Tourism Organizations).

About Adams & Knight

Adams & Knight is a branding and marketing consultancy based in Connecticut that specializes in results-driving advertising, digital marketing, PR, social media, content marketing and marketing technology services. For more than 30 years, the agency has been serving leading healthcare, financial services and travel/lifestyle brands that help others live financially, emotionally and physically healthier lives.

AVON, Conn., (June 15, 2021) – Adams & Knight, one of the region’s leading integrated marketing agencies, was recently honored with seven 2021 Telly Awards, including two coveted Gold awards, on behalf of five different healthcare, financial services and tourism/leisure clients.

The Telly Awards is the world’s largest awards program for video and television content across all screens. Winners are chosen from more than 12,000 entries from 50 states and five continents by a council of over 200 leading experts in entertainment, publishing, advertising, and emerging technology.

Adams & Knight was recognized across a variety of categories for both live action and animated videos that utilized different styles, lengths and techniques to help tell its clients’ stories and generate results.

 The agency’s award-winning videos (CLICK TO WATCH) include: 

• GOLD: Hartford HealthCare – Holiday Spot (Craft-Cinematography)
• GOLD: Webster Bank – The Moment: Johnson Security (Financial Services/Banking)
• SILVER: Webster Bank – Brand Guide Animation (Branding)
• SILVER & BRONZE: Connecticut Department of Economic and Community Development – CTforMe: Collab New Haven (Documentary, Government Relations)
• SILVER: Connecticut Office of Tourism – So Good To See You, Connecticut (Social Media Series: Travel & Tourism)
• SILVER: Social Media Promos (Animation)

Adams & Knight was recognized alongside some of the world’s largest advertising agencies, leading organizations and iconic brands, including Shriner’s Hospital, Capitol One, J.P Morgan, Bank of America, HBO, AMC, and Sesame Street.

“We are honored to be recognized again by The Telly Awards for the work of our in-house team of content marketing specialists, videographers, animators and motion graphics designers, ” said Jill Adams, CEO/Principal, Adams & Knight. “The pandemic certainly presented some new challenges in producing video — but both our clients and our staff did a great job of turning these challenges into opportunities. I’m particularly proud of the results that all of us working together were able to drive.”

This is the fourth consecutive year Adams & Knight has been recognized by The Telly Awards.

About Adams & Knight

Adams & Knight is a branding and marketing consultancy based in Connecticut that specializes in results-driving advertising, digital marketing, PR, social media, content marketing and marketing technology services. For more than 30 years, the agency has been serving leading healthcare, financial services and travel/lifestyle brands that help others live financially, emotionally and physically healthier lives.

AVON, Conn., (May 18, 2021) — Adams & Knight, one of the region’s leading digital marketing services providers, has added a CTO to its senior leadership ranks. Eric Truntz, a proven technology leader with over 20 years’ experience working with Fortune 500 companies and technology consultancies, has joined the agency as its new Chief Technology Officer.

In this new role, Truntz will lead the agency’s rapidly growing team of technology specialists. In addition to overseeing the agency’s own increasingly sophisticated IT infrastructure, Truntz will direct the agency’s marketing technology and custom application development services.

Prior to joining Adams & Knight, Truntz served as a senior principle of NEOS, a management consulting firm providing data-driven technology strategies and services to half of the financial services companies on the Fortune 500 list. Across a span of over 15 years, Truntz also served in various technology leadership roles at The Hartford — driving transformative application design and development, enterprise digital commerce and customer analytics initiatives.

Truntz, a software engineer by trade, holds a B.S. in Computer Engineering from the University of Hartford and a Master’s Certificate in Business Administration from the University of Connecticut. He lives with his family in North Granby, Conn.

“What attracted me to Adams & Knight was the opportunity to put my enterprise-level technology experience to work in an entrepreneurial environment within an established agency,” said Truntz. “Here the focus is on being both incredibly nimble as well as thoughtfully innovative. I look forward to working with this impressive team to help clients leverage technology to drive business revenues and deepen customer connections.”

In addition to an array of custom application projects, Adams & Knight has developed several marketing technology platforms, one of which was recently awarded several U.S. patents. Truntz will be working with the team to advance the strategic roadmap for these marketing technology initiatives as well.

“As an agency, we’ve moved far beyond just developing websites and digital marketing campaigns,” said CEO Jill Adams. “We’re thrilled to welcome Eric on board to help us accelerate this momentum. His unique mix of skills will enable us to continue to marry creativity and technology to help clients more effectively market their organizations.

About Adams & Knight

Adams & Knight is a branding and marketing consultancy based in Connecticut that specializes in results-driving advertising, digital marketing, PR, social media, content marketing and marketing technology services. For more than 30 years, the agency has been serving leading healthcare, financial services and travel/lifestyle brands that help others live financially, emotionally and physically healthier lives.

AVON, Conn., (April 29, 2021) – Adams & Knight, one of the leading integrated marketing agencies in New England, was recently named a finalist in the Public Relations Society of America’s (PRSA) 2021 Silver Anvil Awards, honoring outstanding strategic public relations programs that meet the highest standards of performance in the profession. The agency was recognized for its results-generating marketing campaign, “So Good To See You, Connecticut,” together with its client the Connecticut Office of Tourism (COT).

Adams & Knight is joined as a finalist by some of the globe’s largest public relations firms and leading organizations, as well as iconic travel and lifestyle brands including Delta Airlines, Discover Puerto Rico, Hilton, American Express, Clorox and General Motors.

Campaign Overview

Following weeks of pandemic-related stay-at-home orders that halted travel and temporarily shuttered hundreds of tourism businesses, the “So Good To See You, Connecticut” campaign was developed to promote safe travel experiences in Connecticut and drive revenue to state tourism businesses amid the state’s “reopening” in summer/fall 2020.

In less than two months, Adams & Knight and COT planned and executed an over $1 million research-based, integrated marketing campaign. Focused on messages about safety and proximity—two key traveler priorities—the campaign featured six, 30-second TV spots; 3 digital videos; hundreds of pieces of original content; paid social media on Facebook, Instagram, Pinterest and Snapchat; an online interactive quiz; and a robust public relations campaign, all of which featured over 1,500 Connecticut tourism businesses and experiences and welcomed targeted Northeast consumers to see the state from a fresh perspective.

Campaign Results

The campaign garnered over 41.4 million TV/video views, 87 million social media impressions and over 500 earned media placements, as well as generated over 795,000 clicks to www.CTvisit.com—helping the site greatly exceed the performance of all other New England state tourism websites during the campaign period.

Most importantly, the latest post-campaign research revealed that those who saw the campaign showed a 90% increase in interest in visiting Connecticut in the next two years and a 122% increase in intent to visit in the next 12 months. According to GPS tracking, 10% of those who saw the digital videos or visited the website actually visited Connecticut tourism businesses within the campaign period.

“We are honored to be recognized by the PRSA for a research-based, results-generating campaign that not only exceeded marketing goals, but also drove immediate visitation to Connecticut tourism businesses during a challenging time,” said Jill Adams, CEO/Principal, Adams & Knight. “In today’s fragmented media environment, we focus on bringing our clients integrated marketing programs that meet target audiences where they are with messages that resonate.”

The 2021 Silver Anvil Awards ceremony will be held virtually on June 10 at 4 p.m. ET.

About Adams & Knight

Adams & Knight is a branding and marketing consultancy based in Connecticut that specializes in results-driving advertising, digital marketing, PR, social media, content marketing and marketing technology services. For more than 30 years, the agency has been serving leading healthcare, financial services and travel/lifestyle brands that help others live financially, emotionally and physically healthier lives.

AVON, Conn., (April 27, 2021) — Adams & Knight, one of the region’s leading integrated marketing agencies, has brought in a new Vice President to oversee its growing paid media planning, buying and analytics team. Tommy Shaw joins the agency in the newly created role of Vice President of Media and Analytics.

In this role, Shaw will focus on leveraging sophisticated media research and data analytics to strengthen and integrate all the agency’s paid media services — from traditional advertising, out-of-home and all forms of endemic and programmatic digital marketing to social media, SEM, content marketing, influencer marketing and sponsorships.

Prior to joining Adams & Knight, Shaw served as the Director of Digital Strategy and Planning at MNI Media in Stamford where he led the team that developed digital media strategies for the firm’s many national clients. At MNI, he gained extensive experience working with an array of leading CPG, healthcare, financial services, and travel brands — including Hood, Keurig, Equifax, Mercy Health, Aurora Health, Michigan Tourism and Wyoming Tourism. 

A native of Connecticut, Shaw holds a bachelor’s degree in management from The Catholic University of America in Washington, D.C. After accepting this position, he recently moved with his family to Simsbury, Connecticut.

“I’m excited to join the leadership team at Adams & Knight,” said Shaw. ”I love that the agency is really focused on leveraging data to develop more innovative and integrated media strategies and to continually optimize the performance of those strategies.”

In addition to growing the team’s internal media team, Shaw is looking forward to expanding its roster of carefully selected media partners.

“In today’s hyper-fragmented media world, it’s more important than ever that we help our clients evaluate and integrate their many options for reaching their prospects, customers and influencers,” said CEO Jill Adams. “Tommy’s passion for analyzing data and his creativity in developing media strategies is just what we needed to lead our growing media team.”

About Adams & Knight

Adams & Knight is a branding and marketing consultancy based in Connecticut that specializes in results-driving advertising, digital marketing, PR, social media, content marketing and marketing technology services. For more than 30 years, the agency has been serving leading healthcare, financial services and travel/lifestyle brands that help others live financially, emotionally and physically healthier lives.

“If employees and colleagues of a health system are not living our brand promise, it will not come through in the brand experience,” states Reem Nouh, SVP at Adams & Knight. “It’s very critical that we build brands from the inside out.”

In a recent episode of Becker’s Healthcare Podcast, a national source of news and information for healthcare decision makers, Reem joined Dave Whitehead, Executive Vice President for Strategy and Transformation at Hartford Healthcare, for a conversation about the importance of building a successful brand and marketing strategy that can be relevant in the context of current issues.

Major points in the podcast include:

• how organizations can build and establish themselves as a successful brand;
• the importance of brand promise and brand experience;
• executing branding and marketing campaigns that resonate during challenging times;
• important concepts behind effective branding programs.

Click here to listen to podcast.

About Adams & Knight
Adams & Knight is an integrated digital marketing agency dedicated to serving clients that help people live happier, healthier, wealthier lives. The largest woman owned agency in Connecticut, it serves global, national and regional clients in healthcare, financial services and travel/leisure industries.

Adams & Knight, a Connecticut-based integrated digital marketing agency, was recently awarded 10 national Telly Awards, one of the world’s highest honors for video and television content for all screens. The 2020 winners were chosen from more than 12,000 entries from 50 states and five continents by a council of more than 200 leading experts.

In total, the agency’s winning video marketing work includes six Silver Awards and four Bronze Awards on behalf of its clients in financial services, healthcare, and travel/leisure.

For Webster Bank, Adams & Knight won Silver Tellys in Social Video: Education & Discovery for “Jargon Defined” as well as in the Promotional Video: Financial Services/Banking category for Webster Moments “Joe Andruzzi Foundation.” It also earned Bronze in Branded Content: Videography/Cinematography for “RiMaConn Relay.”

The agency won Silver Tellys in the Social Video: Motion Graphics/Design and Fully Animated categories for “No Surprises,” animated video produced for CIGNA customers that helps them better understand their healthcare plan.

Together with Hartford HealthCare, the agency earned a Silver Telly in Local TV: Fitness, Health and Wellness for its TV commercial “More Life in Your Life” and Bronze in Social Video: Public Service & Activism for its “Be Rxesponsible” campaign, which also won last year.

In the travel/leisure industry, Adams & Knight was awarded both a Silver and Bronze Telly in Promotional Video: Editing and Videography/Cinematography for “Oyster at the Point” for Saybrook Point Resort & Marina.

“Our team is honored to be recognized again by the international Telly Awards competition,” said Jill Adams, principal of Adams & Knight. “Now more than ever, it’s important to find new and creative ways for brands to tell their stories across all screens, in fresh new formats, to help our clients inspire, attract and engage their key audiences.”

So far this year, Adams & Knight has earned 24 awards for its content marketing, social media, and video marketing campaigns from organizations such as: The Communicator Awards, Internet Advertising Competition, and the AVA Digital Awards.

About Adams & Knight
Adams & Knight is an integrated digital marketing agency dedicated to serving clients that help people live happier, healthier, wealthier lives. The largest woman owned agency in Connecticut, it serves global, national and regional clients in healthcare, financial services and travel/leisure industries.

Adams & Knight, one of Connecticut’s largest digital marketing agencies, recently won five prestigious Communicator Awards, including three top awards of excellence in each of the agency’s key industries: financial services, healthcare and travel/leisure.

Honoring the best digital mobile, audio, video, and social content the industry has to offer, the 26^th annual awards competition included entries from 6,000 companies and agencies of all sizes. Winners in this year’s show included leading brands such as Amazon, Bank of America, Comcast, ESPN films, Macy’s, PepsiCo and Forbes Media.

Together with its client, The Connecticut Office of Tourism, Adams & Knight received an award of excellence, the program’s highest honor, in the Individual-Contests & Promotions for Online Advertising & Marketing for the “So Much, So Close" quiz, an example of interactive content designed for social media.

“Get the Message,” an animated video for Hartford Hospital about the importance of getting a colonoscopy, earned the agency both an award of excellence in Individual-Video for Online Advertising & Marketing as well as an award of distinction in the Features-Animation or Motion Graphics for Online Advertising & Marketing category.

The agency also won double honors for “Jargon Defined,” a social media video series produced for Webster Bank. It was recognized with an award of excellence in Social Video-Educational & Instructional and an award of distinction in Content & Marketing-Social Video. Previously, the series was honored with awards from the Web Marketing Association’s Internet Advertising Competition and the Academy of Interactive and Visual Arts’ W3 Awards.

“What makes all these awards so special is that they recognize the work we do for our clients across a wide range of services . . . from digital marketing and video to social media and content marketing,” says Bill Knight, Adams & Knight, CMO. “But what truly matters is that with each campaign, we were able to find an innovative way to help clients engage their audiences and, most importantly, achieve their marketing goals.”

The Communicator Awards are the latest in a series of more than 14 awards the agency has earned for its work in 2020, already surpassing the total number of awards it won last year from organizations including the Content Marketing Institute, Hospitality Sales & Marketing Institute, The Telly Awards, and the Advertising Club of Connecticut.

About the Communicator Awards

The Communicator Awards is the leading international awards program honoring creative excellence for marketing and communications professionals. Widely recognized as one of the largest awards of its kind in the world, they are judged and curated by the Academy of Interactive and Visual Arts (AIVA), an assembly of leading professionals from various disciplines of the visual arts dedicated to embracing progress and the evolving nature of traditional and interactive media.

About Adams & Knight 

Adams & Knight specializes in serving financial services, healthcare and travel/leisure brands with strategic marketing services.

How healthy are consumers feeling—financially? Physically? Emotionally? What are their biggest concerns? And what kind of information are they seeking from their banks? Healthcare providers? Government agencies?

These were just a few of the questions that digital marketing agency Adams & Knight probed in a recent online study to assess local and regional consumer attitudes during the ongoing COVID-19 pandemic.

Through an independent research panel, the agency surveyed 500 residents, who represented a mix of age groups, income levels and ethnicities across Connecticut, Rhode Island and Massachusetts. Among the key findings from the survey:

#1: People feel physically healthy; but not emotionally or financially.

Sixty percent of respondents said they feel physically healthy. But only 35 percent reported feeling either emotionally or financially healthy, indicating a high correlation between financial and emotional health.

#2: Consumers highly approve of how their healthcare system has responded to the COVID crisis.  About one-third highly approve of how their banks have responded.

But only 15% approve of the federal government’s response.

#3: Consumers are hungry for financial information to help them with investing, paying bills and feeling more financially secure.

Consumers are most interested in receiving information that will help them protect against fraud (59%) and how to weather the uncertainty of the financial markets (65%).

#4: Consumers want more information about how to protect themselves from the virus and how to get other types of medical care safely.

Eight-one percent indicated that information about how to protect themselves from COVID-19 would be most valuable to them at this time. And 75 percent reported that they wanted information about how to get other types of medical care safely.

#5: Consumers are looking forward going out to dinner, hanging out with friends and travelling within their states ... once the COVID-19 restrictions are lifted.

A full 77 percent of respondents said they would visit friends first as soon as possible or within a few weeks once the quarantine is lifted.

Adams & Knight CEO, Jill Adams, says, “Tapping into the mindset and attitudes of consumers is always important when creating successful marketing strategies. To have this wealth of first-hand data at this particular moment in time that offers insights into how consumers in the region are feeling will help us tremendously as we create relevant COVID-recovery marketing plans for our clients for the remainder of 2020.”

To read the entire report from the Holistic Health Check Survey, click here to download or scroll below to read.

And if you need help planning a COVID-recovery marketing strategy that leverages these consumer insights, contact Jill Adams at (860)676-2300, ext. 106.

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Survey Objectives/Methodology

To assess local/regional consumer attitudes during the Covid-19 pandemic, Adams & Knight fielded an online study from April 18 through April 24, 2020 through an independent online research panel. This report aggregates the responses of 500 residents across Connecticut, Massachusetts and Rhode Island, representing a mix of age groups, income levels and ethnicities.

What are your biggest financial concerns right now?

Participants were asked an open-ended question about their biggest concerns. Their responses centered around common themes related to their financial concerns and the health of their families.

How healthy do you feel right now physically, financially, emotionally?

While a majority of respondents still feel physically healthy, many do not feel financially or emotionally healthy, indicating a high correlation between financial and emotional health.

How good a job are these institutions handling this crisis?

Nearly half highly approve of how their healthcare system is handling the crisis. About one-third highly approve of the response from their state governments and banks. But only 15% approve of the federal government’s response.

What kind of financial information would be most valuable now?

People are hungry for financial information of all kinds — particularly about how to weather the financial securities ahead and how to protect themselves from fraud.

What other info would be valuable from your bank/financial institution?

There were several key themes that emerged from responses to the open-ended question about what other type of information would be valuable from your bank/financial institution.

What kind of healthcare information would be most valuable now?

In addition to information about how to protect themselves and their families from the virus, people are eager for info on how to get other types of medical care and what hospitals/healthcare providers are doing to keep their employees and facilities safe.

What other info would be valuable from your healthcare institution?

Lots of respondents said their healthcare providers were doing a good job of keeping them informed. Comments about other types of info that would be valuable centered around three key areas.

What other info would be valuable from your state government?

There were several key themes that emerged from responses to the question about what other type of information would be valuable from your state government.

Once the quarantine is lifted, how soon do you think you’ll be ready to…?

The top five things people are looking forward to do first are highlighted below — led by visit friends, travel within the state and go out to dinner. The idea of traveling outside the state was more polarizing — with more than one out of five saying they wouldn’t be ready until the end of the year.

Respondents reported being much less likely to go to activities with crowds. In fact, more than one-third said they wouldn’t likely be ready to go to a live theatrical or musical performance or a sporting event before the end of the year.

How would you describe your current job situation?

About 50% of our respondents indicate they were still working remotely, while a significant number are deemed essential employees still working on site as well. About 13% report being laid off or furloughed.

How productive do you feel you are working from home?

Of those who are working from home, the majority reported feeling that they were still able to be somewhat productive or productive. One out of five reported feeling very productive. Another one out of five reporting being not very productive or not productive at all.

How do you feel about returning to the workplace?

Of those who are working remotely, 72% say they are looking forward to returning to the workplace and having more separation between work/home life again — although many would still like the option of working from home a few days a month.

For more information about this study or for ideas about how to apply these insights to your marketing strategy, please contact: Jill Adams, Adams & Knight, jill.adams@adamsknight.com, (860) 676-2300, x100.

Jill Adams, CEO and principal of integrated digital marketing agency, Adams & Knight, has been named to the Hartford Business Journal’s first-ever Power 50 list of business and civic leaders whose influence has a significant impact on the Greater Hartford economy and community.

To be included on the prestigious list, Jill was recognized as holding a position of leadership in Greater Hartford and using her role to have an impact on the community at large.

Owner and CEO of one of the largest advertising agencies in the state, Jill leads and inspires her employees to continually deliver results-driven marketing solutions for clients, including: Hartford Healthcare, Webster Bank and the Connecticut Office of Tourism.

Jill is also a tireless advocate for the arts in the region. She has served as board president for Hartford Stage, generously contributes to Theater Works and sponsors and supports enlightening conversations on contemporary topics for The Connecticut Forum. She is also known for supporting area nonprofits such as United Way, Foodshare, Hartford Foundation for Public Giving, Mercy Community Health, Girl Scouts of Connecticut and Hartford Promise.

Commenting on this distinction Jill says, “It’s an honor to be recognized along with so many strong leaders from across our state from such a wide range of backgrounds, professions and industries. And it is incredibly humbling to receive this honor now. . .at such an uncertain and unprecedented time.”