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	<title>AdBrite Blog</title>
	
	<link>http://blog.adbrite.com</link>
	<description>The Internet's Ad Marketplace</description>
	<pubDate>Wed, 20 May 2009 12:42:27 +0000</pubDate>
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	<language>en</language>
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		<title>An Invitation from AdBrite CEO, Iggy Fanlo</title>
		<link>http://blog.adbrite.com/2009/04/10/an-invitation-from-adbrite-ceo-iggy-fanlo/</link>
		<comments>http://blog.adbrite.com/2009/04/10/an-invitation-from-adbrite-ceo-iggy-fanlo/#comments</comments>
		<pubDate>Fri, 10 Apr 2009 23:23:14 +0000</pubDate>
		<dc:creator>Iggy Fanlo</dc:creator>
		
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://blog.adbrite.com/?p=222</guid>
		<description><![CDATA[Hello,
I’m going to be delivering a keynote entitled “Wall Street Meets Madison Avenue: Ad Exchanges Reveal the True Market Value of Online Inventory” at IMC San Francisco on May 12th.
IMC is a hands-on conference, so we’re looking forward to providing you with knowledge you can apply right away, and networking opportunities with the industry peers.
The [...]]]></description>
		<wfw:commentRss>http://blog.adbrite.com/2009/04/10/an-invitation-from-adbrite-ceo-iggy-fanlo/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Pay-Per-Click Banner Pricing Now Available</title>
		<link>http://blog.adbrite.com/2008/11/24/adbrite-launches-cpc-banners/</link>
		<comments>http://blog.adbrite.com/2008/11/24/adbrite-launches-cpc-banners/#comments</comments>
		<pubDate>Mon, 24 Nov 2008 18:34:22 +0000</pubDate>
		<dc:creator>lfernandez</dc:creator>
		
		<category><![CDATA[Advertisers]]></category>

		<category><![CDATA[Banner Ads]]></category>

		<category><![CDATA[Cool Stuff]]></category>

		<category><![CDATA[Industry News]]></category>

		<category><![CDATA[New Products]]></category>

		<category><![CDATA[Press]]></category>

		<category><![CDATA[Tips and Tricks]]></category>

		<category><![CDATA[Announcement]]></category>

		<category><![CDATA[CPC Banners]]></category>

		<guid isPermaLink="false">http://blog.adbrite.com/?p=220</guid>
		<description><![CDATA[Today we announced that graphical banner advertisers may choose to pay per click (CPC) instead of per impression (CPM).
When direct-response advertisers pay per impression, they assume the full risk of impressions that may never convert into clicks or sales. By opting into AdBrite&#8217;s CPC auction, advertisers can lower their risk by paying only when a [...]]]></description>
		<wfw:commentRss>http://blog.adbrite.com/2008/11/24/adbrite-launches-cpc-banners/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Improved Publisher Interface for Managing Zone Stats</title>
		<link>http://blog.adbrite.com/2008/10/08/improved-publisher-interface-for-managing-zone-stats/</link>
		<comments>http://blog.adbrite.com/2008/10/08/improved-publisher-interface-for-managing-zone-stats/#comments</comments>
		<pubDate>Wed, 08 Oct 2008 17:42:26 +0000</pubDate>
		<dc:creator>Winnie</dc:creator>
		
		<category><![CDATA[Cool Stuff]]></category>

		<category><![CDATA[Publishers]]></category>

		<category><![CDATA[Tips and Tricks]]></category>

		<guid isPermaLink="false">http://blog.adbrite.com/?p=219</guid>
		<description><![CDATA[Hello AdBrite Users,
After rigorous usability testing the User Interface team at AdBrite has identified improvements to the publisher interface that should eliminate redundancy and streamline account management.
The most notable change is that the “Statistics” page will be combined with the “Manage ad zones” page and there will no longer be a “Statistics” link in the [...]]]></description>
		<wfw:commentRss>http://blog.adbrite.com/2008/10/08/improved-publisher-interface-for-managing-zone-stats/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Now Playing: AdBrite Rich Media Ads</title>
		<link>http://blog.adbrite.com/2008/09/24/now-playing-adbrite-rich-media-ads/</link>
		<comments>http://blog.adbrite.com/2008/09/24/now-playing-adbrite-rich-media-ads/#comments</comments>
		<pubDate>Wed, 24 Sep 2008 14:10:03 +0000</pubDate>
		<dc:creator>Jennifer</dc:creator>
		
		<category><![CDATA[Advertisers]]></category>

		<category><![CDATA[New Products]]></category>

		<category><![CDATA[Partnerships]]></category>

		<category><![CDATA[Press]]></category>

		<category><![CDATA[Publishers]]></category>

		<guid isPermaLink="false">http://blog.adbrite.com/?p=217</guid>
		<description><![CDATA[AdBrite recently partnered with the industry&#8217;s leading rich media vendors - including EyeWonder, EyeBlaster, PointRoll and more - to support rich media ad formats in our online marketplace.
The first campaign to benefit was Fox Broadcasting&#8217;s promotion of the series premier of  FRINGE. Produced by the people behind &#8220;Lost&#8221; and &#8220;Alias&#8221;, FRINGE is a new sci-fi/thriller [...]]]></description>
		<wfw:commentRss>http://blog.adbrite.com/2008/09/24/now-playing-adbrite-rich-media-ads/feed/</wfw:commentRss>
		</item>
		<item>
		<title>AdBrite Rocks @ Chase Corporate Challenge</title>
		<link>http://blog.adbrite.com/2008/09/19/adbrite-rocks-chase-corporate-challenge/</link>
		<comments>http://blog.adbrite.com/2008/09/19/adbrite-rocks-chase-corporate-challenge/#comments</comments>
		<pubDate>Fri, 19 Sep 2008 23:36:33 +0000</pubDate>
		<dc:creator>Jennifer</dc:creator>
		
		<category><![CDATA[Careers at AdBrite]]></category>

		<category><![CDATA[Cool Stuff]]></category>

		<guid isPermaLink="false">http://blog.adbrite.com/?p=216</guid>
		<description><![CDATA[In the picturesque marina green sunset this Wednesday 5,650 Bay Area runners representing over 250 companies participated in the annual Chase Corporate Challenge in San Francisco. The flat, fast 3.5-mile course looped around Chrissy field and offered a spectacular view of the Golden Gate Bridge as a backdrop. AdBrite had 12 runners representing this active [...]]]></description>
		<wfw:commentRss>http://blog.adbrite.com/2008/09/19/adbrite-rocks-chase-corporate-challenge/feed/</wfw:commentRss>
		</item>
		<item>
		<title>What You Should Know: The Full Page Ad</title>
		<link>http://blog.adbrite.com/2008/09/02/what-you-should-know-the-full-page-ad/</link>
		<comments>http://blog.adbrite.com/2008/09/02/what-you-should-know-the-full-page-ad/#comments</comments>
		<pubDate>Tue, 02 Sep 2008 18:51:08 +0000</pubDate>
		<dc:creator>Paul Levine</dc:creator>
		
		<category><![CDATA[Advertisers]]></category>

		<category><![CDATA[Full Page Ad]]></category>

		<category><![CDATA[Interstitial Ads]]></category>

		<category><![CDATA[Publishers]]></category>

		<guid isPermaLink="false">http://blog.adbrite.com/?p=211</guid>
		<description><![CDATA[It&#8217;s been almost a year since AdBrite launched the industry&#8217;s first active interstitial ad unit. We sat down with Eric, a Senior Account Manager at AdBrite, to get some tips on using this cool ad format:
What is the Full Page Ad?

Eric: The Full Page Ad is an ad format that spans the entire user&#8217;s screen [...]]]></description>
		<wfw:commentRss>http://blog.adbrite.com/2008/09/02/what-you-should-know-the-full-page-ad/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Re-targeting: Is it part of your marketing mix?</title>
		<link>http://blog.adbrite.com/2008/08/18/re-targeting-is-it-part-of-your-marketing-mix/</link>
		<comments>http://blog.adbrite.com/2008/08/18/re-targeting-is-it-part-of-your-marketing-mix/#comments</comments>
		<pubDate>Mon, 18 Aug 2008 21:46:00 +0000</pubDate>
		<dc:creator>Jennifer</dc:creator>
		
		<category><![CDATA[Advertisers]]></category>

		<category><![CDATA[New Products]]></category>

		<category><![CDATA[Tips and Tricks]]></category>

		<guid isPermaLink="false">http://blog.adbrite.com/?p=215</guid>
		<description><![CDATA[AdBrite recently launched re-targeting, one of the most effective online marketing strategies available.  Here&#8217;s a short primer on what it is, how it works, and how you can get started.
What is re-targeting, anyway?
Re-targeting is a marketing strategy that targets your existing prospects and converts them into customers.  With re-targeting, ads are delivered only [...]]]></description>
		<wfw:commentRss>http://blog.adbrite.com/2008/08/18/re-targeting-is-it-part-of-your-marketing-mix/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Advertisers: Age &amp; Gender Targeting</title>
		<link>http://blog.adbrite.com/2008/08/14/advertisers-age-gender-targeting/</link>
		<comments>http://blog.adbrite.com/2008/08/14/advertisers-age-gender-targeting/#comments</comments>
		<pubDate>Thu, 14 Aug 2008 21:59:58 +0000</pubDate>
		<dc:creator>Jennifer</dc:creator>
		
		<category><![CDATA[Advertisers]]></category>

		<category><![CDATA[Cool Stuff]]></category>

		<category><![CDATA[Tips and Tricks]]></category>

		<guid isPermaLink="false">http://blog.adbrite.com/?p=214</guid>
		<description><![CDATA[If you&#8217;ve launched a new ad campaign with us this summer, chances are you&#8217;ve already seen the option to target consumers by Age &#38; Gender. But just in case you haven&#8217;t&#8230;
AdBrite now offers Age &#38; Gender targeting in addition to its standard demographic targeting options. Simply select which gender and age group(s) you wish to [...]]]></description>
		<wfw:commentRss>http://blog.adbrite.com/2008/08/14/advertisers-age-gender-targeting/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Next Week: AdBrite in Chicago, San Jose</title>
		<link>http://blog.adbrite.com/2008/07/31/next-week-adbrite-in-chicago-san-jose/</link>
		<comments>http://blog.adbrite.com/2008/07/31/next-week-adbrite-in-chicago-san-jose/#comments</comments>
		<pubDate>Thu, 31 Jul 2008 17:39:31 +0000</pubDate>
		<dc:creator>Jennifer</dc:creator>
		
		<category><![CDATA[Industry News]]></category>

		<guid isPermaLink="false">http://blog.adbrite.com/?p=213</guid>
		<description><![CDATA[AdBrite will be present at 2 big industry events next week. If you’re in the neighborhood, be sure to check us out!

Digital Hollywood and CES present: Building Blocks 2008: The Summer Show, August 5-7, 2008 at the Marriott, San Jose, CA

Join AdBrite Founder and President Philip Kaplan, at the following panel discussion:
Hypertargeting: Ad Networks, Ad [...]]]></description>
		<wfw:commentRss>http://blog.adbrite.com/2008/07/31/next-week-adbrite-in-chicago-san-jose/feed/</wfw:commentRss>
		</item>
		<item>
		<title>AdBrite offers behavioral targeting</title>
		<link>http://blog.adbrite.com/2008/07/21/adbrite-offers-behavioral-targeting/</link>
		<comments>http://blog.adbrite.com/2008/07/21/adbrite-offers-behavioral-targeting/#comments</comments>
		<pubDate>Mon, 21 Jul 2008 13:09:45 +0000</pubDate>
		<dc:creator>Paul Levine</dc:creator>
		
		<category><![CDATA[Advertisers]]></category>

		<category><![CDATA[New Products]]></category>

		<category><![CDATA[Publishers]]></category>

		<guid isPermaLink="false">http://blog.adbrite.com/?p=212</guid>
		<description><![CDATA[Today we announced that AdBrite has launched the internet&#8217;s largest Behavioral Targeting network.
Reaching users across the 70,000 sites that are active in the AdBrite marketplace, our new offering is the internet’s largest by 5x.
Leveraging our Open Targeting Exchange (OTEx) technology, AdBrite’s new Behavioral Targeting service allows advertisers to show ads to users with interest and/or [...]]]></description>
		<wfw:commentRss>http://blog.adbrite.com/2008/07/21/adbrite-offers-behavioral-targeting/feed/</wfw:commentRss>
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