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	<title>AdBrite Blog</title>
	
	<link>http://blog.adbrite.com</link>
	<description>The Internet's Ad Marketplace</description>
	<pubDate>Fri, 09 May 2008 21:35:47 +0000</pubDate>
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	<language>en</language>
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		<title>AdBrite rocks with Live Nation</title>
		<link>http://blog.adbrite.com/2008/05/09/adbrite-rocks-with-live-nation/</link>
		<comments>http://blog.adbrite.com/2008/05/09/adbrite-rocks-with-live-nation/#comments</comments>
		<pubDate>Fri, 09 May 2008 21:21:27 +0000</pubDate>
		<dc:creator>Jim Benton</dc:creator>
		
		<category><![CDATA[Advertisers]]></category>

		<category><![CDATA[Publishers]]></category>

		<guid isPermaLink="false">http://blog.adbrite.com/?p=200</guid>
		<description><![CDATA[Today the AdBrite team is proud to join with Live Nation - the world&#8217;s largest live music company - in announcing Live Nation eFan Finder, an exciting new service that leverages AdBrite&#8217;s technology and brings lots of new concert promotion advertising to the AdBrite marketplace.
For more information on the new service, check out the following:
Yahoo!: [...]]]></description>
		<wfw:commentRss>http://blog.adbrite.com/2008/05/09/adbrite-rocks-with-live-nation/feed/</wfw:commentRss>
		</item>
		<item>
		<title>AdBrite improves Age &amp; Gender demographic targeting options</title>
		<link>http://blog.adbrite.com/2008/05/07/adbrite-improves-age-gender-demographic-targeting-options/</link>
		<comments>http://blog.adbrite.com/2008/05/07/adbrite-improves-age-gender-demographic-targeting-options/#comments</comments>
		<pubDate>Thu, 08 May 2008 01:02:44 +0000</pubDate>
		<dc:creator>Joseph</dc:creator>
		
		<category><![CDATA[Advertisers]]></category>

		<category><![CDATA[New Products]]></category>

		<guid isPermaLink="false">http://blog.adbrite.com/?p=198</guid>
		<description><![CDATA[AdBrite recently released improved, robust Age &#38; Gender demographic targeting options for ad campaigns bought in the AdBrite marketplace.
This targeting will increase advertiser ad effectiveness across the multitude of publisher sites in AdBrite&#8217;s network in a couple of key ways: (1) It enable the advertisers to reach users deep in site inventory based on who [...]]]></description>
		<wfw:commentRss>http://blog.adbrite.com/2008/05/07/adbrite-improves-age-gender-demographic-targeting-options/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Taking the show on the road</title>
		<link>http://blog.adbrite.com/2008/04/28/taking-the-show-on-the-road/</link>
		<comments>http://blog.adbrite.com/2008/04/28/taking-the-show-on-the-road/#comments</comments>
		<pubDate>Mon, 28 Apr 2008 14:11:00 +0000</pubDate>
		<dc:creator>Paul Levine</dc:creator>
		
		<category><![CDATA[Advertisers]]></category>

		<category><![CDATA[Publishers]]></category>

		<guid isPermaLink="false">http://blog.adbrite.com/?p=197</guid>
		<description><![CDATA[
Hope you had a chance to visit us at AdTech and eMarketing earlier this month.
We’re on the road again this week and next.
On Thursday May 1, Paul Levine (that’s me) will be on a panel at the Kelsey Group’s Drilling Down on Local conference in Seattle. The discussion is called “Localizing National Verticals,” and I’ll [...]]]></description>
		<wfw:commentRss>http://blog.adbrite.com/2008/04/28/taking-the-show-on-the-road/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Visit AdBrite at Ad:Tech SF, eMarketing conference</title>
		<link>http://blog.adbrite.com/2008/04/14/visit-adbrite-at-adtech-sf-emarketing-conference/</link>
		<comments>http://blog.adbrite.com/2008/04/14/visit-adbrite-at-adtech-sf-emarketing-conference/#comments</comments>
		<pubDate>Mon, 14 Apr 2008 09:54:00 +0000</pubDate>
		<dc:creator>Paul Levine</dc:creator>
		
		<category><![CDATA[Industry News]]></category>

		<guid isPermaLink="false">http://blog.adbrite.com/?p=196</guid>
		<description><![CDATA[
This week is a big one in the online ad space.
Ad:Tech San Francisco starts tomorrow, Tuesday April 15th, and runs through Thursday the 17th.  eMarketing’s Professional Marketing Conference is underway in San Francisco as well.
Come visit AdBrite at Ad:Tech on Tuesday and Wednesday. We’ll be in booth #6063 in the main Moscone Center exhibit [...]]]></description>
		<wfw:commentRss>http://blog.adbrite.com/2008/04/14/visit-adbrite-at-adtech-sf-emarketing-conference/feed/</wfw:commentRss>
		</item>
		<item>
		<title>OTX brings goodness for AdBrite publishers and advertisers</title>
		<link>http://blog.adbrite.com/2008/04/10/otx-brings-goodness-for-adbrite-publishers-and-advertisers/</link>
		<comments>http://blog.adbrite.com/2008/04/10/otx-brings-goodness-for-adbrite-publishers-and-advertisers/#comments</comments>
		<pubDate>Thu, 10 Apr 2008 11:13:00 +0000</pubDate>
		<dc:creator>Paul Levine</dc:creator>
		
		<category><![CDATA[Advertisers]]></category>

		<category><![CDATA[New Products]]></category>

		<category><![CDATA[Publishers]]></category>

		<guid isPermaLink="false">http://blog.adbrite.com/?p=195</guid>
		<description><![CDATA[
Today we’re introducing a new approach to ad targeting called Open Targeting Exchange, or OTX.
With OTX, AdBrite is working with third-party targeting providers to make the best targeting available to our advertisers and site owners. We’ve screened many quality targeting vendors and look forward to folding them into the marketplace in the weeks and months [...]]]></description>
		<wfw:commentRss>http://blog.adbrite.com/2008/04/10/otx-brings-goodness-for-adbrite-publishers-and-advertisers/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Iggy on AdBrite, the economy, and transparency</title>
		<link>http://blog.adbrite.com/2008/04/04/iggy-on-adbrite-the-economy-and-transparency/</link>
		<comments>http://blog.adbrite.com/2008/04/04/iggy-on-adbrite-the-economy-and-transparency/#comments</comments>
		<pubDate>Fri, 04 Apr 2008 16:39:00 +0000</pubDate>
		<dc:creator>Paul Levine</dc:creator>
		
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://blog.adbrite.com/?p=194</guid>
		<description><![CDATA[
Today Adotas published an interview with AdBrite CEO Iggy Fanlo.
Iggy speaks about AdBrite’s history, the current economic environment, and the benefits of transparency for advertisers and publishers.
Take a look and let us know what you think!
Adotas: AdBrite’s CEO on Creating a Transparent Ad Marketplace

Paul Levine
VP Marketing

]]></description>
		<wfw:commentRss>http://blog.adbrite.com/2008/04/04/iggy-on-adbrite-the-economy-and-transparency/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Publishers: Three steps to increasing revenue yield</title>
		<link>http://blog.adbrite.com/2008/03/26/publishers-three-steps-to-increasing-revenue-yield/</link>
		<comments>http://blog.adbrite.com/2008/03/26/publishers-three-steps-to-increasing-revenue-yield/#comments</comments>
		<pubDate>Wed, 26 Mar 2008 16:47:00 +0000</pubDate>
		<dc:creator>Michael Chang</dc:creator>
		
		<category><![CDATA[Publishers]]></category>

		<guid isPermaLink="false">http://blog.adbrite.com/?p=193</guid>
		<description><![CDATA[
Following up on Brooke’s recent post on tips for Full Page Ad publishers, I’ve listed some useful tips to help drive more revenue for publishers who use text and/or banner zones.
This simple 3-step plan should increase your chances of maximizing revenue yield. These are fairly basic tips, but often it’s the tried-and-true advice that works [...]]]></description>
		<wfw:commentRss>http://blog.adbrite.com/2008/03/26/publishers-three-steps-to-increasing-revenue-yield/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Full Page Ad: Tips for Publishers</title>
		<link>http://blog.adbrite.com/2008/03/14/full-page-ad-tips-for-publishers/</link>
		<comments>http://blog.adbrite.com/2008/03/14/full-page-ad-tips-for-publishers/#comments</comments>
		<pubDate>Fri, 14 Mar 2008 23:06:00 +0000</pubDate>
		<dc:creator>Brooke Wells</dc:creator>
		
		<category><![CDATA[Advertisers]]></category>

		<category><![CDATA[Publishers]]></category>

		<guid isPermaLink="false">http://blog.adbrite.com/?p=192</guid>
		<description><![CDATA[Building on our recent posts highlighting tips and tricks for advertisers, here’s our first set of tips for publishers.
This installment focuses on Full Page Ad, a unique format that is popular with AdBrite publishers.
Here are a few simple suggestions for enhancing revenue yield from your Full Page Ad (FPA) zones:
1. Set the zones to auto-approve. [...]]]></description>
		<wfw:commentRss>http://blog.adbrite.com/2008/03/14/full-page-ad-tips-for-publishers/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Welcome, Daniel Issen</title>
		<link>http://blog.adbrite.com/2008/02/28/welcome-daniel-issen/</link>
		<comments>http://blog.adbrite.com/2008/02/28/welcome-daniel-issen/#comments</comments>
		<pubDate>Thu, 28 Feb 2008 20:08:44 +0000</pubDate>
		<dc:creator>Paul Levine</dc:creator>
		
		<category><![CDATA[Careers at AdBrite]]></category>

		<guid isPermaLink="false">http://blog.adbrite.com/2008/02/28/welcome-daniel-issen/</guid>
		<description><![CDATA[It&#8217;s my pleasure to welcome Daniel Issen as our new Vice President of Engineering at AdBrite.
Daniel joins AdBrite from eBay, where he held a number of leadership positions within the PayPal and eBay organizations over the past 6 years.  Of course, Daniel has a strong engineering team behind him that works day and night [...]]]></description>
		<wfw:commentRss>http://blog.adbrite.com/2008/02/28/welcome-daniel-issen/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Site-level optimization for your network campaigns</title>
		<link>http://blog.adbrite.com/2008/02/27/site-level-optimization-for-your-network-campaigns/</link>
		<comments>http://blog.adbrite.com/2008/02/27/site-level-optimization-for-your-network-campaigns/#comments</comments>
		<pubDate>Thu, 28 Feb 2008 03:03:38 +0000</pubDate>
		<dc:creator>Benny Blum</dc:creator>
		
		<category><![CDATA[Advertisers]]></category>

		<category><![CDATA[Publishers]]></category>

		<guid isPermaLink="false">http://blog.adbrite.com/2008/02/27/site-level-optimization-for-your-network-campaigns/</guid>
		<description><![CDATA[Advertisers, you may already know that you can optimize bids on a site-by-site basis to maximize conversions at your target price.
But, ever wonder exactly how it’s done?  We’ve collected some tips from our best and brightest at AdBrite.
Before you get started, you’ll need an AdBrite conversion code so you can track conversions and CPA [...]]]></description>
		<wfw:commentRss>http://blog.adbrite.com/2008/02/27/site-level-optimization-for-your-network-campaigns/feed/</wfw:commentRss>
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